Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing
Proceedings of the 2013 World Marketing Congress
Melbourne, Australia
July 17-20, 2013
Editors Colin Campbell Kent State University Kent, O , USA
Junzhao Jonathon Ma Monash University Melbourne, Victoria, Australia H
Reprint from Original edition
Proceedings of the 16th Biennial World Marketing Congress edited by Colin L. Campbell
Copyright © Academy of Marketing Science 2013
All rights reserved. and Junzhao (Jonathon) Ma
ISSN 2363-6165
ISSN 2363-6173 (electronic)
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISBN 978-3-319-24182-1
DOI 10.1007/978-3-319-24184-5
ISBN 978-3-319-24184-5 (eBook)
Library of Congress Control Number: 2015954567
Springer Cham Heidelberg New York Dordrecht London
© Academy of Marketing Science 2016
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What
Poh-Lin Yeoh, Bentley University, Waltham MA, USA
Formal Contract in Marketing Channel and Firms’
Chuang Zhang, Dongbei University of Finance and Economics, China
Zhenyao Cai, Hong Kong Baptist University, China
Ji Li, Hong Kong Baptist University, China
The Effect of (In) Congruence between General Self-Confidence and Specific-Confidence
Emrah Oney, Swansea University Business School, Swansea University, U.K
Antonis C Simintiras, Swansea University Business School, Swansea University, U.K
Anita Lifen Zhao, Swansea University Business School, Swansea University, U.K It’s the
Jelena Spanjol, University of
at Chicago Leona
Ling, National Chiayi University,
Chih-Hui
Jeff Fang, RMIT University, Australia
Roslyn Russell, RMIT University, Australia
Supriya Singh, RMIT University, Australia
Martin Schmidt, University of St. Gallen, Switzerland
Johannes Hattula, University of St. Gallen, Switzerland
Christian Schmitz, University of St. Gallen, Switzerland
Sven Reinecke, University of St. Gallen, Switzerland
Florida State University, U.S.A
Diane A. Mollenkopf, University of Tennessee, U.S.A
Daniel J. Flint, University of Tennessee, U.S.A
Halimin Herjanto, Auckland University of Technology, New Zealand
Sanjaya Singh Gaur, Auckland University of Technology, New Zealand
Joshua D. Newton, Monash University, Australia
Fiona J. Newton, Monash University, Australia
Michael T. Ewing, Monash University, Australia
Leon Piterman, Monash University, Australia
Ben J. Smith, Monash University, Australia
Kara M. Gilbert, Monash University, Australia
Ajay Mahal, Monash University, Australia
Morikazu Hirose, Tokyo Fuji University, Japan
Keiya Tabe, Waseda University, Japan
Eldrede T. Kahiya, Christchurch Polytechnic Institute of Technology, New Zealand
Sharon Forbes, Lincoln University, New Zealand
Chloe Balderstone, Lincoln University,
Annie Chen, University of Westminster, United Kingdom
Norman Peng, University of Westminster, United Kingdom
Kuang-peng Hung, Ming Chuan University, Taiwan (R.O.C.)
Westminster,
Aurathai Lertwannawit, Thammasat Business School, Thammasat University, Thailand
Gulid, Nak, Srinakharinwirot University, Thailand
Janice Payan, University of Northern Colorado,
Göran Svensson, Oslo School of Management, Norway
Nils Høgevold, Oslo School of Management, Norway A
Robert B. Ellis, Victoria University, Australia
David S. Waller, University of Technology
Swinder Janda, Kansas State University, USA
Bente Janda, Kansas State University, USA
What do we Really Know About What
Robert Frankel, University of North Florida, U.S.A
Diane A. Mollenkopf, University of Tennessee, U.S.A
Ivan Russo, University of Verona, Italy
B. Jay Coleman, University of North Florida, U.S.A
G. Peter Dapiran, RMIT University, Australia
Is Trust a Pre-Requisite or Outcome of Corporate
Frederick Yim, Hong Kong Baptist University, Hong Kong
Henry Fock, Hong Kong Baptist University, Hong Kong
and Outcomes of Corporate Identity
Cláudia Simões, Open University Business School, United
Upendra Kumar Maurya, Xavier Institute of Management, India
P. Mishra, Xavier Institute of Management, India
S. Anand, Xavier Institute of Management, India
Niraj Kumar, Xavier Institute of Management, India
Michael Callaghan, Deakin University, Australia
Greg Wood, Deakin University, Australia
Göran Svensson, Oslo School of Management, Norway
Jang Singh, University of Windsor, Canada
Svante Andersson, Halmstad University, Sweden
with Metaphor Facilitates
Lampros Gkiouzepas, Alexander T.E.I. of Thessaloniki,
The Use of Childhood Icons in Nostalgic
Altaf Merchant, University of Washington, Tacoma, USA
Kathryn LaTour, Cornell University, USA
John B. Ford, Old Dominion University, USA
Michael S. LaTour, Cornell University, USA
Prashant Mishra, Associate Professor, Indian Institute of Management Calcutta, India
Madhupa Bakshi, Associate Professor, NSHM College of Management and Technology, India Advertising
Marlize Terblanche-Smit, University of Stellenbosch Business School, South Africa
Lucea van Huyssteen, University of Cape Town, South Africa
Ronel du Preez, Stellenbosch University, South Africa
Annie H. Liu, Victoria University of Wellington, New Zealand
Mark P. Leach, Loyola Marymount University, USA
Lou E. Pelton, University of North Texas, USA
Violet Lazarevic, Monash University, Australia
Margaret Jekanyika Matanda, Monash University, Australia
Daniel D Prior, University of New South Wales, Australia
Ali Tamaddoni Jahromi, Monash University, Australia
Stanislav Stakhovych, Monash University, Australia
Michael Ewing, Monash University, Australia
the
Miriam Guenther, The University of Melbourne, Australia
Peter Guenther, The University of Melbourne, Australia
Simon J. Bell, The University of Melbourne, Australia
Garry L. Robins, The University of Melbourne, Australia
Affecting Brand
Bel Lew Lee Peng, University of Malaya, Malaysia
Brian C. Imrie, Sunway University, Malaysia
Nicholas Grigoriou, Monash University, Malaysia
Mark P. Leach, Loyola Marymount University, USA
Annie H. Liu, Victoria University of Wellington, New Zealand
Sijun Wang, Loyola Marymount University, USA A Cross Cultural
Christophe Fournier IAE MRM Université Montpellier 2 - France
Emmanuel Chéron Akita International University - Japan
John F Tanner Jr., Hankamer School of Business, Baylor University - United States of America
Pierre J Bikanda Université Catholique d’Afrique Centrale - Cameroon
Jorge A. Wise, ITESM – Campus Cuernavaca – Mexico
Control
Ryan Mullins, Clemson University
Adam Rapp, University of Alabama
Lauren Skinner Beitelspacher, Portland State University
Dhruv Grewal, Babson University
Service Dominant Logic – An Example of Competitive Advantage
Kenneth Le Meunier-FitzHugh, University of East Anglia. UK
Leslie Le Meunier-FitzHugh, University of East Anglia. UK
Roger Palmer, University of Bournemouth. UK
Moria Clark, Henley Business School, UK
Neil Hair, Rochester Institute of Technology, USA
Developing New Business Relationships: An Outside-In Perspective ....................................................................................
Antonella La Rocca, University of Lugano - USI, Switzerland
Andrea Perna, Uppsala University, Sweden
Albert Caruana, University of Malta, Malta
Ivan Snehota, University of Lugano - USI, Switzerland
Inter-Firm Knowledge Sharing Effectiveness: An Empirical Examination of Adaptation Ambidexterity .............................
Binh H. Nguyen, New York Institute of Technology – Vancouver, Canada
Gary L. Frankwick, University of Texas at El Paso, USA
Karen E. Flaherty, Oklahoma State University, USA
Exploring SMEs Perception and Trust Toward HRIs for a Sustainable HRM Performance: Case Study of SMEs in Vietnam .................................................................................................................................................................
Nguyen Ngoc Duc, Asian Institute of Technology, Thailand
When Rural Entrepreneurial Marketing does not Work: The Case of OTOP Failure in
Edward Kasabov, University of Exeter, United Kingdom
Pitchaya Panupattanapong, University of Bath, United Kingdom
Channel Integration: An Explanation According to David Teece’s Theory of the Boundaries of the Firm............................
Hidesuke Takata, Keio University, Japan
Relationship of Line Extension Brand and Parent Brand in the Eyes of Consumers...............................................................
Akira
Keio University, Japan
The Impact of Social Media Marketing on the Relationship among Dynamic Capabilities and Performance
Felipe Uribe Saavedra, Universidad EAFIT, Colombia
Joan Llonch Andreu, Universitat Autònoma de Barcelona, Spain
Josep Rialp Criado, Universitat Autònoma de Barcelona, Spain
The Influence of Social Presence on Online Purchase
An Experiment with Different Product
Elsamari Botha, University of Cape Town, South Africa
Mignon Reyneke, University of Cape Town, South Africa
‘On The Go’ Vs ‘On The Spot’: The Segmentation of Digital Natives ...................................................................................
Amalia E. Maulana, Binus Business School, Bina Nusantara University, Indonesia
Lexi Z. Hikmah, Etnomark Consulting, Indonesia
From Green to Ethical Consumers: What Really
Eliane Karsaklian, Université Sorbonne, France
Anthony Fee, University of Technology Sydney, Australia
The Effect of Animal Protection Advertising on Opposition to the Slaughter of Wildlife and Willingness to Boycott the Offending Industry: Initial and Carryover Effects ............................................................................................
Karin Braunsberger, University of South Florida St. Petersburg, USA
Michal Carrington, LaTrobe University, Australia
Benjamin Neville, University of Melbourne, Australia
in
Francesca Montagnini, University of Milano-Cicocca, Italy
Isabella Maggioni, Catholic University of Milan, Italy
Roberta Sebastiani, Catholic University of Milan, Italy
Shikha Sharma, University of Adelaide, Australia
Jodie Conduit, University of Adelaide, Australia
Ingo Oswald Karpen, RMIT University, Australia
Sally Rao Hill, University of Adelaide, Australia
Francis Farrelly, RMIT University, Australia
Max Theilacker, University of Melbourne, Australia
Bryan A. Lukas, University of Melbourne, Australia
Charles C. Snow, Pennsylvania State University, United States
Andreas Eisingerich, Imperial College London, U.K
Omar Merlo, Imperial College London, U.K
Jan Heide, University of Wisconsin, USA
Paul Tracey, University of Cambridge, U.K
Nina Michaelidou, Loughborough University, UK
Caroline Moraes, Coventry University, UK
Halimin Herjanto, Auckland University of Technology, New Zealand
Sanjaya Singh Gaur, Auckland University of Technology, New Zealand
Sheau-Fen Yap, Auckland University of Technology, New Zealand
Melek Demiray, Istanbul Technical University, Turkey
Sebnem Burnaz, Istanbul Technical University, Turkey
Tanvir Ahmed, La Trobe University, Australia
Gillian Sullivan Mort, La Trobe University, Australia
Theresa A. Kirchner, Hampton University, U.S.A
John B. Ford, Old Dominion University, U.S.A
Edward P. Markowski, Old Dominion University, U.S.A
Sustainability Living in a Carbon Priced Economy: Trade-Offs in Purchasing and Practices and Sustainability Guilt ............................................................................................................................................................
Menuka Jayaratne, LaTrobe University, Australia
Gillian Sullivan-Mort, LaTrobe University, Australia
What’s in a Name? A Systems Thinking Framework for Resource Types in Nonprofit Marketing .......................................
Erica Brady, Monash University, Australia
Linda Brennan, RMIT, Vietnam
Session 4.2. Marketing in Asia: Branding and Word of Mouth ........................................................................................
Direct Experience and Emotional Attachment to Brands: Protecting Brands from the Negative Word of Mouth Opinion of Japanese Consumers ...............................................................................................................................
Yoko Sugitani, Sophia University, Japan
Ability of the Information-Leader to Create Topics of Conversation and Purchase Decision-Making...................................
Takashi Teramoto, Meisei University, Japan
The Effects of Health Claims and Symbolic Mark: A Case of FoSHU (Food for Specified Health Uses) In Japan .....................................................................................................................................................................................
Makoto Ono, Keio University, Japan
Akinori Ono, Keio University, Japan
Co-Creation of Service Brand Meaning: Initial Findings from an Exploration of Bank Branding in the Vietnamese Retail Banking Sector ...
Kieran Tierney, RMIT University, Vietnam
Kate Westberg, RMIT University, Melbourne
Ingo O. Karpen, RMIT University, Melbourne
Kumar Rakesh Ranjan, Indian Institute of Management, India
Shainesh G., Indian Institute of Management, India
None of the Glory: The Implications of Customer Attributions of Credit in Successful
Ryan C. White, University of Wisconsin-La Crosse, USA
Clay M. Voorhees, Michigan State University, USA
Brian L. Bourdeau, Auburn University, USA
Jessica J. Hoppner, George Mason University, USA
Charles Blankson, University of North Texas, USA
Stavros Kalafatis, Kingston University, UK
Markos Tsogas, University of Piraeus, Greece
Stanley Coffie, Ghana Institute of Management and Public Administration (GIMPA), Ghana
Brian McCauley, RMIT University, Australia
Foula Kopanidis, RMIT University, Australia
Francis Farrelly, RMIT University, Australia
Thuy D. Nguyen, University of North Texas, USA
Waros Ngamsiriudom, University of North Texas, USA
Lou Pelton, University of North Texas, USA
The Role of Product Personalization in Effects of Self-Congruity Versus Functional
Wenling Wang, Guilford College, United States
Rajneesh Suri, Drexel University, United States
Shan Feng, William Paterson University, United States
Session 4.6. Consumer Responses to Sustainability
What does Sustainable Consumption Really Mean? A Three-Dimensional Measurement Approach
Barbara Seegebarth, Technische Universität Braunschweig, Germany
Mathias Peyer, Universität Potsdam, Germany
Anja Buerke, HHL Leipzig Graduate School of Management, Germany
Ingo Balderjahn, Universität Potsdam, Germany
Manfred Kirchgeorg, HHL Leipzig Graduate School of Management, Germany
Klaus-Peter Wiedmann, Leibniz University of Hannover, Germany
Sustainable or Conventional? Exploring the fit of Sustainability Attributes ...........................................................................
Verena Gruber, WU Vienna, Austria
Bodo B. Schlegelmilch, WU Vienna, Austria
Sustainable Retrofits of Apartment Buildings: Developing a Process to Address the Barriers to Adoption
Judy Rex, ACU, Australia,
Rebecca Leshinsky, ACU, Australia
Session 5.1. International
Nadine Hennigs, Leibniz University Hannover, Germany
Christiane Klarmann, Leibniz University Hannover, Germany
Stefan Behrens, Leibniz University Hannover, Germany
Klaus-Peter Wiedmann, Leibniz University Hannover, Germany
Are You Like Me? I Will be Attached to You. Empirical Findings from an International Research about Consumer, Brand and Store Personality Congruence in Luxury Sector. .......................................................................
Raffaele Donvito, University of Florence, Italy
Gaetano Aiello, University of Florence, Italy
Bruno Godey, Rouen Business School, France
Daniele Pederzoli, Rouen Business School, France
Klaus-Peter Wiedmann, Leibniz University of Hannover, Germany
Nadine Hennings, Leibniz University of Hannover; Germany
Christiane Klarmann, Leibniz University of Hannover, Germany
Priscilla Chan, Manchester Metropolitan University, United Kingdom
Chris Halliburton, ESCP Europe – London, United Kingdom
Junji Tsuchiya, Waseda University, Japan
Taro Koyama, Chubu University, Japan
Irina Ivanovna Skorobogatykh, Plekhanov Russian University of Economics, Russia
Bart Weitz, University of Florida, USA
Hyunjoo Oh, University of Florida, USA
Mike Ewing, Monash University, Australia
Joshua Newton, Monash University, Australia
Yuri Lee, Seoul National University, Korea
Li Fei, Tsinghua University, China
Cindy Rong Chen, Tsinghua University, China
The Effect of Offshore Shifts on Brand Attitude and Corporate Image ...................................................................................
Cassandra France, Griffith University, Australia
Nigel Pope, Griffith University, Australia
The True Nature of Non-Linear Dynamic Effects: A Methodology to the Rescue of Imprecise
Ralitza Nikolaeva, ISCTE-University Institute of Lisbon, Portugal
What was Brand Equity Anyway, and How did they Measure it?
Daniil Muravskii, St. Petersburg University Graduate School of Management, Russia
Olga Alkanova, St. Petersburg University Graduate School of Management, Russia
Maria Smirnova, St. Petersburg University Graduate School of Management, Russia
Scared Topless: Why Social Marketers Need to Encourage Marketing-Like Activities in Avoidance-Service
Josephine Previte, UQ Business School, Brisbane, Australia
Rebekah Russell-Bennett, QUT Business School, Brisbane, Australia Not Quite Playing the Game?
Lynne Eagle, James Cook University, Australia
Stephan Dahl, University of Hull, England
Melody Muscat , James Cook University, Australia
David R. Low, James Cook University, Australia
Rebekah Russell-Bennett, Queensland University of Technology, Australia
Matthew Wood, University of Brighton, United Kingdom
Josephine Previte, University of Queensland, Australia
Perceived CSR
Sarah Alhouti, University of Alabama, USA
Betsy Holloway, Samford University, USA
Catherine Johnson, University of Alabama, USA
Cleopatra Veloutsou, University of Glasgow, Scotland
Risky Business? Consumers' Propensity to Engage in Online Banking
Stephen Wang, Taiwan National Ocean University, Taiwan, ROC
Maxwell Hsu, University of Wisconsin-Whitewater, U.S.A
Lou E. Pelton, University of North Texas, U.S.A
Annie H. Liu, Victoria University in Wellington, NZ
Effective Interactive Websites: Examining the Moderating Role of Involvement ..................................................................
Polyxeni (Jenny) Palla, University of Macedonia, Greece
Rodoula H. Tsiotsou, University of Macedonia, Greece
Yorgos C. Zotos, Cyprus University of Technology, Cyprus
Mark P. Pritchard, Central Washington University, U.S.A
Tiffany Nichols, Arizona State University, U.S.A
Nancy Graber, Central Washington University, U.S.A
of
Yelena Tsarenko, Monash University, Australia
Rudolf Conradie, Monash University, Australia
Influence of Parents on Child Eating Practices in
Stephanie Judd, Monash University, Australia
Joshua Newton, Monash University, Australia
Fiona Newton, Monash University, Australia
Michael Ewing, Monash University, Australia
A Regional Approach to Implementation and Evaluation of Strategic Health Communication Campaigns to Support Non-Communicable Disease Prevention in Pacific Island
Tahir Turk, World Lung Foundation, USA
Sandra Mottner, Western Washington University
John B. Ford, Old Dominion University
Theresa Kirchner, Hampton University
SERVAQUA: Towards A Model for Service Quality in Potable Reticulated Water
Peter Prevos, La Trobe University, Melbourne
Development of a Market Orientation Research Agenda for the Nonprofit Sector
Paul Chad, University of Wollongong, Australia
Elias Kyriazis, University of Wollongong, Australia
Judy Motion, University of New South Wales, Australia
Ben Lowe, University of Kent, United Kingdom
Frank Alpert, University of Queensland, Australia
Evan J.
Zixi Jiang, University of New South Wales, Australia
Jing Xu, Peking University, China
Ravi Dhar, Yale University, U.S.A
The Transition from Complement to Substitute: Determinants of Consumer Disadoption of Old Technologies..................................................................................................................................................................
Ralitza Nikolaeva, ISCTE-University Institute of Lisbon, Portugal
Session 6.2. Using Social Marketing to Address Consumer Misbehavior and Problem Behavior:
Thou Shalt Not Steal: Illegal Downloading Behaviour in a Church
Riza Casidy, Swinburne University of Technology, Australia
Ian Phau, Curtin University, Australia
How Social Marketing can Address the Obesity Issue: The Role of Corporate Reputation
William Lake, University of Adelaide, Australia
Jodie Conduit, University of Adelaide, Australia
Investigating Consumer Message Processing of Fear and Challenge Based Advertising: A Conceptual Framework. ........................................................................................................................................................
Svetlana de Vos, University of Adelaide, Australia
Roberta Veale, University of Adelaide, Australia
Pascale Quester, University of Adelaide, Australia
Jasmina Ilicic, University of Adelaide, Australia
The Dual Impact of Socio-Emotional and Operational Demands
Ian N. Lings, Queensland University of Technology, Australia
Geoffrey Durden, La Trobe University, Australia
Nick Lee, Aston University, UK
John W. Cadogan, Loughborough University, UK
Personality and the Creativity of Frontline Service Employees: Exploring Quadratic and Moderating Effects .............................................................................................................................................................
Carlos M. P. Sousa, Durham University, UK
Filipe Coelho, University of Coimbra, Portugal
Cristiana Lages, Loughborough University, UK
Dealing with Variability in Professional Services- The Role of Scripting Versus Improvisation ...........................................
Jessica Vredenburg, University of Melbourne, Australia
Simon Bell, University of Melbourne, Australia
The Evolution of Japanese Retailing: 1991 – 2007 ..................................................................................................................
Charles A. Ingene, University of Mississippi, United States of America
Ikuo Takahashi, Keio University, Japan
Pei Chyi Lim, Graduate School of Business, University of Malaya, Malaysia
Brian C. Imrie, Sunway Business School, Sunway University, Malaysia
Nicholas Grigoriou, Monash University Sunway Campus, Malaysia Adoption of Online Shopping in South Asia: A Technology
Abdul Rehman Ashraf, University of New South Wales, Australia
Aqsa Akbar, University of Lahore, Pakistan
Mohammed Abdul Razzaque, University of New South Wales, Australia
Social Presence’s Affects on User Relational Performance, Relational Information Process’ Role of Mediating, and Moderating Effects Caused by Variety of Social Media Websites.............................................................
Su-Fang Lee, Department of Business Management, Overseas Chinese University, Taiwan
Chee-Wha Yann, Department of Business Management, Overseas Chinese University, Taiwan
James “Mick” Andzulis, University of Alabama, USA
Jessica L. Ogilvie, University of Alabama, USA
Catherine M. Johnson, University of Alabama, USA
Lenita M. Davis, University of Alabama, USA
Social-Drivers and Patterns in Social Media Management
Lukasz M. Bochenek, University of Neuchatel, Switzerland
Sam Blili, University of Neuchatel, Switzerland Me or Not Me? The Avatar as Consumer Identity in Virtual Worlds
Leila El Kamel, Téluq University, Canada
Who has Written It? How Reviewer-Reader Similarity
Sonja Grabner-Kräuter, Alpen-Adria-Universitaet Klagenfurt
Martin K.J. Waiguny, Auckland University of Technology
What Type of Birdsong Carries? Twitter: Source Credibility and its
Business–A Tentative Model
Damien Wilson, Burgundy Business School, France
Sarah Quinton, Oxford Brookes University, UK
Examining Factors Affecting Mobile Social Media Customer-To-Customer
Ben Lucas, University of Newcastle, Australia
Jamie Carlson, University of Newcastle, Australia
Kaichi Saito, Meiji Gakuin University,
Lynne Eagle, James Cook University, Australia
David Low, James Cook University, Australia
Peter Case, James Cook University, Australia
Lisa Vandommele. James Cook University, Australia
Mark Cleveland, University of Western Ontario, Canada
Michel Laroche, Concordia University, Canada
Nicolas Papadopoulos, Carleton University, Canada A Model Linking Corporate Brand, Industry Image and Country of
Carmen Lopez, Plymouth Business School, Plymouth University, UK
George Balabanis, Cass Business School, City University,
Ting-Hsiang Tseng, Feng Chia University, Taiwan
George Balabanis, City University London, UK
Matthew Liu, University of Macau, China
Caroline Gauthier, Grenoble Ecole de Management, France
Marianela Fornerino, Grenoble Ecole de Management, France
Nina Michaelidou, Loughborough University, UK
Caroline Moraes, Coventry University, UK
I’m Friends with Louie the Fly, Not Mortein: Conceptualising the New
Kate Letheren, Queensland University of Technology, Australia
Kerri-Ann L. Kuhn, Queensland University of Technology, Australia
On Bricks and Clicks Consumer Search Strategy as a Basis for Multi-Channel
Gerrita van der Veen, HU Business School, Utrecht – The Netherlands
Robert van Ossenbruggen, CustomerCentral, Amsterdam – The Netherlands
Reporting Complaints: Scale Application and Replication ......................................................................................................
Gianfranco Walsh, Friedrich-Schiller-University of Jena, Germany
Arne K. Albrecht, Friedrich-Schiller-University of Jena, Germany
Patrick Hille, Friedrich-Schiller-University of Jena, Germany
David Dose, Friedrich-Schiller-University of Jena, Germany
Simon Brach, Friedrich-Schiller-University of Jena, Germany
Fellow Customers as a Source of Unfriendliness: The Role of Descriptive Norms in Deviant Customer Behavior
Arne K. Albrecht, Friedrich-Schiller-University of Jena, Germany
Gianfranco Walsh, Friedrich-Schiller-University of Jena, Germany
Simon Brach, Friedrich-Schiller-University of Jena, Germany
Exploring the Positive and Negative Aspects of Customer-Brand Relationships: Why Disengagement Matters
Jana Lay-Hwa Bowden, Macquarie University, Australia
Mark Gabbott, Macquarie University, Australia
Karen Robson, Simon Fraser University, Canada
Kirk Plangger, Simon Fraser University, Canada
Adam Mills, Simon Fraser University, Canada
The Brand Personality of a Copycat Product: The Case of
François Marticotte, ESG-UQAM, Canada
Consumer-Based Brand Authenticity .....................................................................................................................
Julie Napoli, Curtin University, Australia
Sonia J. Dickinson, Curtin University, Australia
Michael B. Beverland, University of Bath, United Kingdom
Francis Farrelly, Royal Melbourne Institute of Technology,
Dale Miller, Griffith University, Australia
Bill Merrilees, Griffith University, Australia
Jelena Spanjol, University of Illinois at Chicago
Leona Tam, University of Wollongong
Vivian Tam, University of Western Sydney
Reflecting on the Past Decade of Marketing: Taking Stock of Green
Sabari Raghavendran, Bharathidasan Institute of Management, India
Satya Moorthi, Bharathidasan Institute of Management, India
Pável Reyes-Mercado, EGADE Business School ITESM, Mexico
Rajagopal, EGADE Business School ITESM, Mexico
Does Destination Services Matter in Gaming
IpKin Anthony Wong, Institute for Tourism studies, Macau
Xiangping Li, Institute for Tourism studies, Macau
The Power Balance in the Contemporary Art
Katharina Kurz, EBS Universität für Wirtschaft und Recht, Germany
What is the Perceived Value of Wine? A Cross-Generation Study of Consumer Wine Perception and Consumption Behavior ......................................................................................................................................................
Klaus-Peter Wiedmann, Leibniz University of Hannover, Germany
Stefan Behrens, Leibniz University of Hannover, Germany
Nadine Hennigs, Leibniz University of Hannover, Germany
Christiane Klarmann, Leibniz University of Hannover, Germany
but with the Eyes Only the Effectiveness of Textured
and the Moderating Effect of Previous Tactile Stimulation
Bruno Ferreira, Clermont University, France
Sonia Capelli, Clermont University, France
Olivier Trendel, Grenoble Ecole de Management, France
Mark P. Pritchard, Central Washington University, U.S.A
Daniel C. Funk, Temple University, U.S.A
Manzano, R. Complutense University, Spain
Ferrán, M. Complutense University, Spain
Gavilán, D. Complutense University, Spain
Avello, M. Complutense University, Spain
Abril, C. Complutense University, Spain
Aila Khan, University of Western Sydney Australia
John Stanton, University of Western Sydney Australia
Mine Isik, Istanbul Technical University, Turkey
Ozay Ozaydin, Istanbul Technical University, Turkey
Sebnem Burnaz, Istanbul Technical University, Turkey
Y. Ilker Topcu, Istanbul Technical University, Turkey
An Examination of Conditions that Moderate Negative Effects of Sponsorship Terminations on Fan Attitudes Toward the Former Sponsor .........................................................................................................................
Reinhard Grohs, University of Innsbruck, Austria
Kim Kopfer, WPP GmbH, Austria
David M. Woisetschläger, Technische Universität Braunschweig, Germany
Labor and Emotional Contagion Perspectives
Jiun-Sheng Chris Lin, Department of International Business, National Taiwan University, Taiwan
En-Yi Chou, Department of International Business, National Taiwan University, Taiwan
Cheng-Yu Lin, Department of International Business, National Taiwan University, Taiwan
Impact
Im Programs
Ahmed Shahriar Ferdous, Deakin University, Australia
Michael Polonsky, Deakin Univeristy, Australia
What do Consumers See when They Look at Displays?
Bridget K. Behe, Michigan State University, USA
Patricia Huddleston, Michigan State University, USA
Lynnell Sage, Michigan State University, USA
R. Thomas Fernandez, Michigan State University, USA
Waiting for Checkout: Toward an Understanding of Customers’ Perceptions ........................................................................
Fumikazu Morimura, Kyoto Sangyo University, Japan
Kenichi Nishioka, Kansai University, Japan
Chieko Minami, Kobe University, Japan
Determination of Success Factors of the Shop-In-Shop and the Concession Model in the Fashion Industry:
An Empirical Ananlysis of Consumer Perception in the Case of Hugo Boss Benelux in Spain .............................................
Christina Gaupp, Baden-Wuerttemberg Cooperative State University Stuttgart
Marc. M. Kuhn, Baden-Wuerttemberg Cooperative State University Stuttgart
A Global Framework for
Park Beede, PhD, Higher Colleges of Technology, UAE
Jean Boddewyn, City University of New York, USA
Sonia Dickinson, Curtin University, Perth, Australia
Gayle F. Kerr, Queensland University of Technology, Australia
Kathleen Mortimer, University of Northampton, UK
David S. Waller, University of Technology
Australia
Sana Marroun, University of Western Sydney, Australia
Samrand Toufani, University of Western Sydney, Australia
Louise Young, University of Western Sydney, Australia and University of Southern Denmark, Denmark
Nebojsa St. Davcik, ISCTE Business School, University Institute of Lisbon (ISCTE-IUL), Portugal
Kostis Indounas, Athens University of Economics and Business, Greece
Role of Expectations, Confirmation, and Perceived Performance in Olympic Games
Anahit Armenakyan, Nipissing University, Canada
Louise A. Heslop, Carleton University, Canada
Irene R.R. Lu, Carleton, University, Canada
John Nadeau, Nipissing University, Canada
Norm O’Reilly, University of Ottawa, Canada Of Geeks and Achievers: Exploring Consumer Collective Tourism and the Infinite
Nathalie Collins, Edith Cowan University, Australia
Jamie Murphy, Australian School of Management & Curtin University, Australia
David R. Low, James Cook University, Australia
Lynne Eagle, James Cook University, Australia
and Future Orientation, Environmental
Michael Jay Polonsky, Deakin University, Australia
Andrea Vocino, Deakin University, Australia
Martin Grimmer, University of Tasmania, Australia
Morgan Miles, University of Tasmania, Australia
Sustainability and Perception of Brand Communication
Yvonne Zajontz, Baden-Wuerttemberg Cooperative State University Stuttgart
Vanessa Kollmann, Baden-Wuerttemberg Cooperative State University Stuttgart
Marc Kuhn, Baden-Wuerttemberg Cooperative State University Stuttgart
The Role of
Gerhard Wagner, University of Siegen, Germany
Hanna Schramm-Klein, University of Siegen, Germany
Sascha Steinmann, University of Siegen, Germany
Robert Davis, Unitec Institute of Technology, New Zealand
Bodo Lang, University of Auckland, New Zealand
Josefino San Diego, Unitec Institute of Technology, New
Aneeshta Gunness, Monash University, Melbourne
Harmen Oppewal, Monash University, Melbourne
Altaf Merchant, University of Washington, Tacoma, USA
Gregory M. Rose, University of Washington, Tacoma, USA
Mohit Gour, Issues & Answers Network Inc, USA
Embarrassment
Di Wang, Monash University, Australia
Harmen Oppewal, Monash University, Australia
Dominic Thomas, Monash University, Australia
of
Muhammad Ismail Hossain, Monash University, Australia
Harmen Oppewal, Monash University, Australia
Dewi Tojib, Monash University, Australia
Isabelle Szmigin, University of Birmingham, UK
Louise Canning, University of Birmingham, UK
Chih-Wei Chao, the University of Newcastle, Australia
Mike Reid, RMIT University, Australia
Consumers’ Perception of Corporate Sustainable Activities: An Analysis
German and the Spanish Consumer ........................................................................................................................................................
Johannes Stolz, University Loyola Andalusia, Spain
Horacio Molina Sánchez, University Loyola Andalusia, Spain
Jesús Ramírez Sobrino University Loyola Andalusia, Spain
Kaleel Rahman, RMIT University, Australia
Gaurangi Laud, RMIT University, Australia
Special
Cinzia Colapinto, Ca’ Foscari University of Venice, Italy
Elena Sartori, Ca’ Foscari University of Venice, Italy
Marco Tolotti, Ca’ Foscari University of Venice, Italy
Margaret A. Johnston, the University of Queensland, UQ Business School, Australia
George S. Spais, Hellenic Open University, Patra, Greece
Tobias Schaefers, EBS Business School, Germany
Joe Cobbs, Northern Kentucky University, USA
Mark D. Groza, Northern Illinois University, USA
Max Yu, University of Queensland, Australia
Ravi Pappu, University of Queensland, Australia
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