The How is Wow

The How is WOW The Nextview Guide to Designing Better Business

Contents

Contents

1 Welcome

› Our story › Ready for the future ›A wards & certifications › Our ambitions

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The Nextview Guide to Designing Better Business

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Our unique formula for designing better business

How our clients benefit

Our values and principles

›C reating a positive impact that inspires › Leading Independent Salesforce Partner › Design-led

approach › Salesforce

expertise & Industry knowledge

›W hat we bring to our clients › Technical

expertise › We

nail this because we’re one › It’s our clients that benefit

›W e are driven by purpose and values › We

dig deeper › We

all think design › We

go fast › We

own it › We

thrive on newness › We

all celebrate

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The Nextview Guide to Designing Better Business

Welcome

Let’s design better business!

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Welcome 4

The Nextview Guide to Designing Better Business

Welcome

Nextview is a design-led Salesforce Consulting firm that fuels and accelerates the digital transformation of ambitious companies throughout Europe. We design better business every day. And we aim to wow with everything we do.

In this document you will find our heart and soul. It guides you through what we do, how we do it, and why we do it. So you can take the Nextview way of working (our WOW) into your own hands and create a positive impact together.

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We are committed to doing good.

Always. For people, for our clients and for society and our planet as a whole.

We work as friends and inspire others to do the same, for growth is only meaningful when creating a positive impact that inspires. Are you in?

Let’s design better business together.

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The Nextview Guide to Designing Better Business

Our story

Welcome

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The Nextview Guide to Designing Better Business

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Our story Designing better business Digital is a human transformation.

Yes, it deals with operational excellence.

With solutions to grow margins and productivity. With implementing Salesforce infrastructure to conquer new markets. We know, we can. We know the challenges our clients face, we can offer the best solutions. But most of all, we know that the digital transformation is about the people dealing with it. Our clients, their customers and employees.

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We add the human factor to the digital experience. A little touch of magic for true and real-time customer intimacy. Growth is the acceleration of our impact. We believe in thinking fast and moving faster.

We dig fanatically until we reach the core of any business. In our Design Thinking Centers, we take our clients on a journey to full customer centricity. One step at a time, moving from the very first day.

That’s how we do it - and it wows.

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We challenge clients with an appetite for the future to reimagine the way they operate. We boost their customercentricity, digitize their operations, and bring their data to life. Blending deep industry knowledge with design-led Salesforce expertise. Helping them with digital transformation to advance business for the better.

Better business, greater impact: we are committed to doing good.

For people, for society as a whole.

We work as friends and inspire others to do the same. Our work is only meaningful when creating a positive impact that inspires.

Nextview Design-led Salesforce consulting

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The Nextview Guide to Designing Better Business

Welcome

Ready for the future

2009

Nextview started in 2009 as a consulting firm, helping companies implement userfriendly and innovative IT solutions. In the last decade we have been growing fast, transforming ourselves on the go. This has not gone unnoticed, as we’ve been recognized with several awards throughout the years.

By 2020 we were prepared for the next step. From a strong home base in the Netherlands, we first expanded to Germany, then to Czech Republic and Poland (2022).

Ready to support companies throughout Europe with their digital transformation.

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2009 Founded as The Next View

First office next to SAP in Den Bosch

Salesforce expertise since 2010

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2023 Launch Design Thinking Center Frankfurt 2022 Expansion to Czech Republic and Poland

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2017 B-Corp certification

2018 Launch Design Thinking Center Eindhoven

2018 Launch Nextview brand

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2016 Launch Design Thinking Center Amsterdam

2019 Dedicated Salesforce focus

2019 In 10 years to 10 million turnover

2020 Expansion to Germany

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Awards & certifications

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Our ambitions Bringing better business to the world Nextview is on its way to becoming the European market leader. We want to be the most wanted and loved partner in digital transformation. And we do so by being the Salesforce Boutique Firm that wows every single time.

We do not believe in having a specific marketing or sales strategy for one country, but see ourselves as a European company. Our management and industry leaders operate the Nextview way, no matter what country our clients’ industries are based in.

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Becoming the European market leader. This is the journey we are on now. And we are excited to see what role you can play in our future!

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Our unique formula for designing better business 16

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Four elements to make the magic happen Clients choose us. And once they choose us, they love us. We’re happy and thankful for that, but we also wanted to know why.

Through the years, we’ve learned to better understand why clients love working with us. Of course, there’s you. Us. Nextview people. Our personalities and talents.

Besides that, there are four important reasons. One of them is our purpose to create a positive impact and inspire others. Together, these four elements form our unique formula that wows.

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Creating a positive impact that inspires

Leading independent Salesforce partner

Design-led approach

Salesforce expertise & industry knowledge

These elements are credible because of what we do and how we do it. And, most importantly, why we do it. Most important is why we do it. In this Nextview guide to designing better business, you’ll discover how our unique formula hangs together.

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NGO partnerships 1% Pledge Certified B-Corporation Sustainable Development Goals - United Nations

Backed by Salesforce Ventures

Salesforce Summit Partner

Leading position in Northen-Europe

Salesforce Specializations

Creating a positive impact that inspires

Leading independent Salesforce partner

Design-led approach

Salesforce expertise & industry knowledge

Transformation & Roadmap design

Alliance Management Nextview Academy Certified Workforce

Focus Industries

Manufacturing, Consumer Goods, and Retail; Professional Services and Utilities; and Financial Services.

Business case & Benefit tracking ‘Desing Thinking’ Service Design Design Thinking Centers Amsterdam - Eindhoven Frankfurt

Value Themes Agile, Scrum & Human Centric

Expert Industry Knowledge

• Creating customer centricity • Digitizing processes to optimize business • B ringing data to life

Business consulting Adoption, stakeholder & change management, business case, roadmap

Combining business consulting with Salesforce expertise, service design and industry blueprints

Approach

Technical Expertise

• CRM & CX Strategy consulting • Technical Architecture & Design • Core CRM Tech. Implementation • Complex CRM Solutions

Our guiding principles & values • Working as friends • Simply creating excellence • Doing business with our hearts

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The elements of our unique formula explained Creating a positive impact that inspires With our purpose and values we are committed to making a positive change in society. Our partnerships with Plastic Whale, our B Corp certification and 1% Pledge support our drive to use business as a force for good. Clients profit from unique access to exciting future oriented networks and a compelling consulting journey that inspires to matter more.

Design-led approach Nextview uses a design-led approach, fully integrated in the delivery process. We help clients see the bigger picture beyond mere technological possibilities. With our awesome Design Thinking Centers and the embedded agile scrum approach, we design solutions for people first.

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Leading independent Salesforce partner Nextview is a leading independent Salesforce partner in Europe, measured in size, certifications and collaboration with Salesforce. This positions Nextview as the best alternative to global strategic partners for potential clients, employees and Salesforce.

Salesforce expertise & industry knowledge This combination provides superior expertise backed by the right Salesforce certifications and client references. We have industry expertise in Manufacturing, Consumer Goods, and Retail; Professional Services and Utilities; and Financial Services.

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Creating a positive impact that inspires Our purpose to create a positive impact is not just a nice and caring story.

Companies that ignore the demand for positive change in society, will be the dinosaurs of our time. Helping organizations excel responsibly by simply delivering excellence serves our purpose to create a better world. So let’s build ecosystems where people, planet and profit come together!

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Our values - we work as friends, we simply deliver excellence, and we do business with our hearts - underpin this purpose.

Clients are thrilled with our way of working. True to our values we lead by example and inspire others.

Working with us on positive impact links business executives to a network of forward-thinking leaders. It delivers a compelling consulting journey with a novel co-creation experience. And it provides both our clients and us a competitive edge in the fight for future customers and talent.

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Our impact Nextview helps clients to win through digital transformation. We know how to realize, sustain and deal with exponential growth.

And as you might know, growing provides a sense of abundance to do good in the world.

Since the very beginning, we are designing better business: growing our positive impact in the world and measuring our success by the changes we make. We are a Certified B Corporation and support impact ventures that change the world.

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The Sustainable Development Goals are the blueprint to achieve a better and more sustainable future for all.

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B Corporation

Nextview has been a certified B Corp since 2017. B Corp certification is a designation that a business is meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials.

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Overall B Impact score

since 2017

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B Corp is currently the highest certification possible when it comes to sustainability - in its broadest sense - but according to Nextview’s founder & CEO Huub Waterval “it’s a matter of hygiene for me”. This attitude demonstrates that Nextview sets the highest standards for itself, yet won’t be arrogant about it. That is just how they do things.

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“As an organization we have a responsibility to the planet and society.

That is why we went for the B Corp certification.”

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UN Global Compact

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HUMAN RIGHTS Businesses should support and respect the protection of internationally proclaimed human rights; and Make sure that they are not complicit in human rights abuses

The Communication on Progress (CoP) is an annual disclosure to stakeholders on progress made in implementing the Ten Principles of the UN Global Compact in the areas of human rights, labour, environment and anticorruption, and in supporting broader development goals.

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ENVIRONMENT

In 2022 Nextview committed to the Global UN Compact. With this we challenge ourselves everyday to improve on four areas close to our hearts. With the Communication on Progress report (COP) we report every year about our journey in becoming a better company for people, society and planet.

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Businesses should support a precautionary approach to environmental challenges;

LABOUR Businesses should uphold the freedom of association and the effective recognition of the right to collective bargaining;

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The elimination of all forms of forced and compulsory labour;

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The effective abolition of child labour; and he elimination of T discrimination in respect of employment and occupation.

ndertake initiatives u to promote greater environmental responsibility; and encourage the development and diffusion of environmentally friendly technologies

ANTI-CORRUPTION

10 Businesses should work against corruption in all its forms, including extortion and bribery.

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1-1-1 Pledge

Nextview is part of the 1% Pledge which means that we are committed to spend 1% of our time, product / service and profits to society.

Pledge 1% invites all companies to commit important resources (product, time, and resources) to support integrating philanthropy into their business from an early stage.

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IN 2021 WE DONATED

WE SPENT 100k of our revenue

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Environment We research environmentally friendly options for everything we do or need, aim for a 100% electric vehicle pool in 2025, and pledged to be net-zero for CO2 by that very same year.

While working from home over the past few years, we created a Virtual Office policy to keep up environmentally friendly practices while working at home. In 2022 we have implemented a food policy. All catered Nextview events are 100% vegetarian (and or vegan).

Nextview made strong progress on its carbon ambition and remains on track to reach net-zero in 2025

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Maas Cleanup

Plastic Whale

We are a founding partners of Maas Cleanup, a business collaboration to solve the litter problem, now petitioning to give the Maas a legal status.

Nextview is also a partner, board member, and impact investor of Plastic whale, which creates value out of plastic waste found in the Dutch canals.

We’re an active supporter of Plastic Whale.

Plastic Whale is an organisation fighting for plastic-free waters. Its goal to raise societal awareness about the problem and come up with solutions for what has become a planetary plastic soup.

Maas Cleanup was founded in 2019 and cleaned the river of more than 300.000 kg of waste with over 15.000 volunteers. It has grown to one of the most significant cleanup movements.

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Human rights Being a succesful business means having the power to advocate for human rights.

We foster diversity, convinced that an inclusive workplace where everyone feels engaged is an important driver for our success. We partner with several initiatives that are closely aligned with our company values and are happy to share some of them.

Blue Road Academy Blue Road Academy advances the careers of newcomers with Salesforce training, professional development, and direct connections with top employers.

We are proud supporter of the following initiatives

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Techgrounds

Transition leave

Answering to both IT staff shortages and the lack of diversity, Techgrounds aims to address the hidden tech talents of women and people with diverse cultural backgrounds.

All our colleagues are eligible for paid leave associated with transition and change of gender expression.

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Labour Social responsibility is at the heart of our business. We believe that a healthy and flexible work-life balance improves performance and creates a happy team.

Therefore, we drive equality and nondiscrimination, support female leadership, and have an extended speak up procedure with two confidant counselors in place.

Glassdoor Glassdoor is on a mission to foster a world where people have the support and resources they need to find a job that loves them back.

We have 29 employee reviews on the platform and a 4,9 star rating.

We even created a Mood Ministry to keep track of our people’s well-being!

And it pays of, as our acknowledgments as Great Place to Work show.

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Kununu

Great place to work

Since life is too short to spend it at the wrong company, Kununu aims to increase transparancy by employer ratings and information. Nextview has 25 reviews and 4,8 star rating on the platform.

2022 - Nextview is one of the best workplaces in the world for the 6th time in a row! We are grateful that we together created a work environment based on Trust and Pride within a fast-growing company.

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Ethical business We are proud of the trust our clients put in us, and do all we can to keep it that way. We treat your information with confidentiality and have data protection guidelines in place to ensure that privacy and security are integrated in our way of working.

Our colleagues keep us updated on side activities and accepts no more than a small occasional gift. As we value the ability to speak up freely, Nextview prohibits retaliation against any employee for raising concerns or supporting the investigative process that follows.

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Leading independent Salesforce Partner

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More than a solution for operational excellence, digital transformation is the road to true and real-time customer intimacy.

Nextview offers the digital transformation to genuine customer centricity, made easy in an end-to-end experience. As a Salesforce Summit partner, we help you focus on your customers and shape the future of your business, simply by putting your customers at the heart of our approach.

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Strategic Partnerships

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Salesforce Salesforce offers the leading customer relationship management (CRM) solution that brings companies and customers together. It's one integrated CRM platform that gives all our client’s departments — including marketing, sales, commerce, and service — a single, shared view of every customer.

Companies all over the world deliver the personalized experiences customers expect by using the integrated CRM platform called Salesforce Customer 360.

It provides powerful, connected products for improving marketing, sales, commerce, service, IT, and more.

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To grasp all the benefits Salesforce has to offer, clients need to have a consultant who knows Salesforce, knows the industry, and knows what the client’s customers want. And that is where we come in.

As a leading independent Salesforce partner, Nextview is the Summit alternative to global strategic partners for both potential clients, employees, and Salesforce itself. Next to this, we are an official MuleSoft partner, (full life cycle API management), an official Tableau partner (visualising and analysing data), and an official Slack partner (cloud-based groupware)..

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Alliances with innovative leaders Salesforce Summit consulting partner Worldwide only 96 out of 1.500 partners have obtained Summit status, a handful of which is located in Northern Europe. We are proud to be one of them, for our summit status means we are perfectly positioned to support clients with relatively basic to utterly complex CRM solutions.

Official MuleSoft partner Mulesoft is a leader of full life cycle API management with enterprise integration platform as a service (iPaaS).

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Official Tableau partner Tableau helps people to see and understand data.

It makes it easy to visualise and analyse data fast and easy, beautiful and useful.

Official Slack partner As a collaboration application for business, Slack connects people to the information they need.

Distinctive features are the many apps and integration possibilities, its workflow builder which automates routine actions and communication, and the advanced security and mobile possibilities.

They make Slack more interesting than any other collaboration tool. In its integration, the Nextview design-led approach ensures full use of all Slack advantages to optimize your business processes.

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What makes us proud 215 Average Rating



4.8

Average rating of our solution/service based on AppExchange customer reviews

127 Salesforcecertified experts employed by the consultant

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Projects completed

Reviews

84

 11%  1%  88%

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Certifications

ARCHITECT Certifications

272

CONSULTANT Certifications

207

128

DEVELOPER Certifications

ADMIN Certifications

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MARKETING Certifications

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Design-led approach Our design-led approach is a result of the experiences and learnings we derived from our most successful projects, and of the ambition to continuously develop ourselves. We infused our way of working with the design thinking mindset. We redefined what we need in order to find out what our clients need.

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Every single day, our design-led approach helps us to live up to the promises we make to our clients. Not just once in a while, but as our signature approach for every project we do, throughout the entire project. To make both our relationship with clients and their business truly better.

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Our approach

We’re naturally curious, so expect to find us digging and rooting around until we really understand our client’s in brackets (business) challenge. We will do whatever it takes to fathom the situation, only moving forward once our visions align and the picture is crystal clear. And although we are pioneers in applying design thinking and service design to technology, people are at the heart of everything we do.

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These starting points mark our design-led approach.Natural to us, but still unusual.

And, most importantly, extremely valuable to our clients.

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What makes our approach different?

We look beyond the symptoms We first discover the origins of the problem.

If a client asks for technology, we don’t run for a tool. We dig deeper and find out what it is our client wants to achieve.

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We break silos By engaging people from different company units and levels, we create shared ownership. We make them appreciate each other’s role and their interdependence in creating valuable results.

We co-create, visualize, move and play When it comes to tools and techniques, we pull out all the stops needed to activate an open mindset and ignite creativity. There’s no standard, only the one we hold ourselves against.

We work as one team When we say ‘we work together with our clients’, we mean we really work together with our clients.

We work as one team, both at the client’s office and virtual. Getting results is a shared effort.

There’s no ‘us’ and ‘them’.

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Our design-led approach consists of four main phases: Creating the context, Create & validate, Make it happen, and Accelerate.

This isn’t just a simple plan; it’s a mindset.

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Design Thinking Centers

The perfect environment for our design-led approach Besides providing a wow experience thanks to the high value interior and set- up, our Design Thinking Centers are made for co-creation, speed and versatility. With cutting-edge tools needed to dig deep into the problem, and create insights and prototype solutions.

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Here we bring mixed teams together to work and play hard towards superior results.

Nextview has Design Thinking Centers in Amsterdam, Eindhoven, and Frankfurt (2023). Next to that, we have multiple offices across Germany, Poland, and the Czech Republic.

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"In our Design Thinking Centers we help our clients to make the problem behind the problem visible. We help them look at the bigger picture. That bigger picture goes further than just the technical solution."

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Creating the context Understand current and design future state

First, we investigate the origin of the problem. If a client asks for technology, we won’t reply with a tool. Instead, we pose a question: “What do you want to achieve?” We conduct interviews and organize workshops, involving people from different business units and levels to create shared responsibility.

All stakeholders get to appreciate the others’ roles, all see how these interlink to create valuable results. The outcome of our investigation is used to define the future way of working: a simplified licensing and sales process. We validate priorities in order to define a Minimal Viable Product (MVP) and put non-prioritized items on a roadmap.

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Create & validate Discover, design and build

We co-create, visualize, move and play.

When it comes to tools and techniques, we pull out all the stops to activate an open mindset and drive creativity. There is no standard approach that determines which tools, canvases, blueprints, or cycles we use. Instead, we work as a team to determine which direction to take.

From start to finish, we use design thinking and in-depth industry and Salesforce knowledge to ensure a successful implementation and support the digital transformation. We practise empathy to fully understand what’s going on, zooming out and zooming in while making prototypes.

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Make it happen Bring solutions

to the business

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To support the delivery of our solution to our client’s business, we facilitate training programs to accompany change and adoption. With various activities and materials we ensure the organisation is ready to transform. We prepare users to successfully use the new way of working and Salesforce functionality. Together we make sure their business is ready for the future.

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Accelerate Embed and expand the new way of working

After implementing the solution it’s time to embed the new way of working into our client’s business. The organisation should be fairly self sufficient. We use the roadmap to keep improving and build out the new solution to support their business even better.

In this final phase we design, develop and implement performance dashboards and establish a Center of Excellence.

And finally we can support our client with Managed Services to maintain and continuously improve the business benefits.

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Salesforce expertise & Industry knowledge It’s one thing to be a star in Salesforce.

But it only becomes compelling when Salesforce knowledge is combined with deep industry expertise. Our clients operate in three clusters: Manufacturing, Consumer Goods, and Retail; Professional Services and Utilities; and Financial Services. And we understand the trends and challenges they face.

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We go WOW when we are on top of the new, with state-of-the-art solutions for clients in our focus industries. Of course we don’t mind helping companies in other industries as well!

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Focus industries

The industries we choose to focus on have three things in common. First, service is an essential element. Even in companies that produce goods, the service level is of growing importance. Second, whether services are core business or an innovative layer around physical products, the end-to-end experience for customers needs to be improved to be on par with, or better, exceed today’s expectations. Third, they all face challenges that call for change on the road ahead. As do all companies in all industries, by the way.

That’s why we also help companies in other industries if they match our ambitions and purpose.

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1 Manufacturing, Consumer Goods and Retail

2 Professional Services

3 Financial Services/ Banking and Insurance

4 Energy and Utilities

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1 Manufacturing, Consumer Goods and Retail

“In the end, you can have all these cool Salesforce features, an incredibly cool space, but you have to connect the dots. That’s where Nextview helps.”

We help to: › Improve your margins Sebastiaan Leppink - Head of Operations & Business › Increase deal size Development Polestar › Improve retention rate › Deal with changing expectations › Grow sales effectiveness › Optimize sales & operations planning

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2 Professional services We help to: › Improve your margins › Grow scale across new markets › Increase productivity ›C reate added value by tailored services ›A chieve excellent customer experience ›E mpower customer engagement across channels › Attract talent

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“Now we have a future-proof solution that we can build upon.

By choosing Salesforce, we can piggyback on future developments on the platform.”

Stephen Smits - Director of Operations Hornbach

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3 Financial services: banking and insurance We help to: › Achieve customer intimacy › Answer to a changing market › Build customer trust › Attract talent ›M ake customer service more effective › Eliminate waste › Digital customer onboarding › Improve underlying results › Imply autonomous finance

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“At Nextview they helped us in our digital transformation in a humancentric way. They took the time to really connect with our people before helping us to design and implement our future way of working.”

Petra Jansen op de Haar - COO Hiltermann Lease

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4 Energy and utilities

We help to: › Achieve customer intimacy › Answer to a changing market › Build customer trust › Attract talent ›M ake customer service more effective › Eliminate waste › Improve combined ratios

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“It’s all about datadriven asset management” Digital Lead - GreenMo

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Nextview academy

Boosting your knowledge and expertise

Nextview Academy is our in-house academy for the personal development of our colleagues and to boost their Salesforce & advisory skills and knowledge.

Within the Nextview Academy there is an opportunity for everyone to grow as an individual, to boost professional skills faster than ever known and to add value to the lives of many others.

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We have always put our people first.

That is why, in 2021, we launched several designated development programs investing in personal and professional growth.

We offer several programs: • Becoming a professional consultant • Becoming a trusted advisor and • Becoming an independent manager Next to these programs, we offer several technical trainings throughout the year.

You have access to our online learning platform myTrailhead and a personal development budget dedicated to your growth ambition.

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Whether you join us as an independent advisor and certified consultant or otherwise, there is plenty of room to learn and grow.

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How our clients benefit 66

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All our services are connected Market

Digital transformation

Proposition

Design-led Salesforce consulting

Promise

Designing Better Business

Approach

Combining business consulting with Salesforce expertise and service design

Technical Expertise Focus Industries

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CRM & CX Strategy Consulting

Manufacturing & consumer goods

Technical Architecure & Design

Core CRM Technology Implementation

Professional services & utilities

Complex CRM Solutions

Financial services

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What we bring to our clients

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Creating value through customer centricity

Customer centricity concentrates on designing a positive experience for people by improving services and/or product offerings and building loyal relationships. Such organizations see customers as the main reason for existence, so they do it all to keep them happy.

Digitizing processes to optimize their business

To meet nowadays expectations, companies must accelerate the digitization of their processes. Beyond simply automating existing processes, they must transform their entire business process. This includes cutting the number of steps required, reducing the amount of documents, developing automated decision making, eliminating silos, and dealing with regulatory issues.

Bringing data to life

Bringing data to life means being able to easily, and quickly, tap into all data sources. Allow your employees to easily access information to help grow their business by streamlining processes and having information readily available to make faster and better decisions.

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We know our stuff.

It’s called technical expertise CRM & CX strategy consulting Customer experience (CX) initiatives and customer relationship management (CRM) are amidst the most strategic drives organisations pursue today.

At Nextview we are skilled to advise corporate, sales and marketing executives with their technology implementation.

Technical architecture & design We take pride in designing systems that can stand up to anything. Our consultants see issues before they become issues, even when clients must scale from one to one million customers. Particularly this centers around master data management, data-driven decision modelling, and a single view of customers.

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Core CRM technology implementation Core CRM implementation demands a full appraisal of needs, budget, and ROI that clients are after. This involves CRM software used as systems of record, such as Sales Cloud and Service Cloud.

Complex CRM solutions Solutions for marketing, commerce and multichannels options, which require business transformation, integration with back-office systems and customer analytics. This is where several Salesforce Clouds related to commerce, community, collaborations, marketing and integration are required.

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We nail this because we’re one Our people represent the best in their field, forming a strong team of design thinkers, business consultants, project managers, solution architects and developers.

Together, we make sure that everything we do for our clients brings value to them, their employees and above all their customers.

We work in parallel, integrated as one, all specialized in Salesforce. Add that to a mixed client team and we rock!

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Industry experts We know the industries’ trends and challenges. We look through the industry lens and bring in best practices across projects.

Salesforce consultants We know Salesforce like the back of our hand. We deliver and implement the best solutions all day, every day.

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Service designers We know how to think design that puts people first. We unravel users’ needs, facilitate co-creation and make sure that every solution really is the answer to the right question.

Business consultants We know how businesses operate and are passionate about customer experience.

We understand clients’ challenges and guide them through change. We keep an overview, tie things together, advise and lead.

Project managers We know how to do the right things and do them right.

We make sure we stick to the plan and the budget.

We’re flexible too. So if the plan changes, we make the changed plan work!

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It’s our clients that benefit

Real long-lasting solutions

We deliver solutions to stay Addressing the question directly with a technical solution usually doesn’t answer the underlying issues, leaving the long term solution uncovered. Our approach is more valuable, as it finds better solutions in the context of a longer-term strategy.

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Seeing how things are related

Always with the bigger picture in mind Digging into the customer journey.

Analyzing how the experience is created by different departments. Harvesting collective knowledge and understanding.

Seeing the interdependence and the link to achieving the company’s goals. It all results from our design-led approach. Becoming an organisation that delivers seamless customer experience suddenly seems a lot easier.

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Having a wow experience Getting it done, for real

Transforming teams, processes and business It’s one thing to decipher the situation and find the right solution. One thing to perfectly install the technology needed. But it’s something else to make sure everyone’s happy with the new way of working.

Our clients benefit from a well-grounded business case and from the effort we put in adoption and change. It ensures shared ownership as well as the will, feasibility and capability to transform.

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Involving everyone along the way!

Co-creating with a mixed team from all over the organization in a high-value environment.

Having fun and being inspired to using your business as a force for good. Working together with us as one team. Getting the right solution that brings your company to the next level.

Our clients are just ‘wowed’. And being wowed makes happy!

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From the way we talk, to the way we walk...

We can’t WOW without a set of values and principles that guide the way we work and what makes us stand out. Please feel invited and empowered to co-create our future using them. And remember, it’s not a strict blueprint, but more a set of guidelines that helps you make decisions and go!

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Our guiding principles 5

1

3

We are driven by purpose and values

We own it

We all think design

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2 We dig deeper

We celebrate together

4

We go fast

We thrive on newness

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WE ARE DRIVEN BY

PURPOSE AND VALUES

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Know our purpose by heart already?

Our purpose is what gets us out of bed every morning. The thing that makes it worthwhile to do what we do. It’s our why. Why do we work fanatically to achieve what we achieve?

Besides financial gain, what’s Our purpose: the bigger goal?

“Creating a positive impact by being an awesome company that inspires.”

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We believe the purpose of business is to create happier and healthier lives for people.

That’s why we are changemakers, designing business as a force for good. We lead by example and inspire clients and partners to do the same. Let’s create ecosystems where people, planet and profit come together.

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What does it mean for our daily lives?

We do not make short-term decitions - however lucrative or otherwise appealing - that hurt our purpose.

We fanatically use our business and skills to create a positive future. We are all stimulated to take initiatives to do good, for example as part of our Pledge 1%.

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We are extremely excited to work for clients that share the same forwardlooking vision.

We are not excited about candidates that are not excited about our purpose.

We are not so much fascinated by challenges that focus primarily on shareholder value.

We always strive to balance people, planet and profit. From the way we live our private lives to the way we commute to work and help our clients with improving the lives of their customers.

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If our purpose is our destination, our values are our itinerary Our values are our ‘how to get there’.

As humans, we all have values to live by.

They steer our behavior. As these values are yours, they are very personal. At Nextview, as a company of people, we share three wonderful values that have kept us en route since the start of our journey.

Our values are at the heart of every decision we make. And we expect you to do the same.

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We work as friends Nothing is more important than having fun at work and collaborating in a way that is close to how we deal with people in our personal lives.

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We simply deliver excellence Time and energy are our most precious resources.

Let’s spend them wisely. Let’s think carefully about the actions we take and make sure that we deliver on them.

We do business with our hearts In all we do, we listen to our hearts when it comes to important decisions. We use our talents to actively contribute to a better world.

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We translate how we behave in personal life to how we behave in the business context.

We work as friends

There’s no hierarchy, no status symbols.

No parking places or corner offices for the management team.

We like to help each other and easily ask for help. We give and receive compliments. We are not afraid to tell each other what we really think. Even if it is a difficult message.

While we grow, it becomes a challenge to work as friends with everybody. But still, we take the effort to connect and treat each other as friends. And while working together, we have lots of fun.

Note: Working as friends also means that there is room to say ‘no’. Don’t feel obliged. If we organize social events outside work, it’s your choice to attend or not.

This holds true not only for co-workers but also for our clients. and partners.

We are ready for tough conversations to make things better.

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We simply deliver excellence

We are truly passionate about what Salesforce and its ecosystem can do.

With that passion, we do what we can to add value to our clients and their customers.

We really want to be the best at what we do. To be the best, we have to keep it simple. And yes, that can be difficult.

We see it as our task to bring our clients’ knowledge up to our standards, so we can deliver excellence together.

Note: While we know how to deliver excellence we never become arrogant and always remain flexible in adapting to what is good for our stakeholders.

We can only use our energy once, so let’s make sure we know how to be successful before we start. Or don’t start at all.

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We do business with our hearts

We are driven by our purpose to make a positive impact and inspire others to do the same. That’s why we always go the extra mile.

If we don’t feel we can add to their success, we will not make the deal.

We will not be tempted by the money, as we have set our own course.

We think along with our clients. We are motivated to bring them the best solution possible. And we are passionate about working with Salesforce to maximize our impact.

Note: This is not a fluffy statement or an excuse to only do what we like. To us, it is a matter of respect for our clients, for ourselves, and for the planet as a whole.

We are not afraid of bending the rules if the intention is right. We will always do what is good for our clients and their customers.

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Working at Nextview is not just a job. It’s an opportunity to grow as an individual, to boost your professional skills faster than you ever knew you could and to add value to the lives of many others.

Our intention is for you to feel connected to our purpose. When your purpose and values are aligned with those of Nextview, magic will happen.

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WE DIG

DEEPER

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You understand why, do you?

While grown-ups often come up with solutions, children always come up with questions. Why, why, why: while adults jump to conclusions before a problem is made clear, kids dig deeper. Just like us.

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We are the kid that asks questions.

Because we’re a team of different backgrounds - be it business consultancy, tech, or service design - we have a lot of different types of questions to ask. And since we are all informed questioners who know our clients’ industry’s trends and challenges, we are not easily satisfied.

And since we are all informed questioners who know our clients’ industry’s trends and challenges, we are not easily satisfied.

Only then are we sure to find the right solution for the right problem.

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We are one, but not the same

Our different professional backgrounds make us look through different lenses.

But there is more. We take pride in the fact that our workplace is inclusive, so we support diversity in the broadest sense of the word.

We are convinced that bringing people together - from different genders, countries, religions, age groups, personality types, different whatever - helps us see things more clearly. It leads to better solutions and a profound culture. For our clients, for our people, for our company and the community at large.

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What does it mean for our daily lives?

We do not take a brief for granted. When we are asked to do something, we will not just do it, but always ask ourselves first, if we understand the true reason for the request. And we are bold enough to ask if we don’t fully understand, setting up a small or large process to discover before we develop and deliver.

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We don’t just count on ourselves to understand what’s at stake. Instead, we involve others with a different perspective.

If a question is not so clear from the start and there is no space to make it clear, we are pragmatic and trust we will make it clear later on.

We keep pushing ourselves not to be mere Salesforce techies, as we want to understand what’s happening in the world from a much bigger picture.

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WE ALL

THINK DESIGN

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Don’t you love it when in the end all the dots hang together?

Design Thinking is not the exclusive domain of designers. All great innovators in arts, music, science, engineering, and business practice it. Our design-led approach is a non-linear, iterative process which seeks to understand people, challenge assumptions, redefine problems and create innovative solutions to prototype and test.

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The Nextview design-led approach consists of 4 phases: Creating the context, Create & validate, Make it happen and Accelerate. And we keep going through this loop until it all hangs together perfectly.

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Our design-led consulting approach for sure works better Design thinking has the potential to do for innovation exactly what TQM did for manufacturing: unleash people’s full creative energies, win their commitment, and radically improve processes.

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Most executives have at least heard about design thinking tools like ethnographic research, the emphasis on reframing problems and experimentation, the use of diverse teams, and so on. But who really understands the subtle way that design thinking gets around human rootedness in the status quo? Or how attachments to specific behavioural norms time and again block the exercise of the imagination?

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What does it mean for our daily lives?

We are inspired by a design-led way of digital development and share our enthusiasm with the people around us.

We don’t dive head over heels into the Salesforce functionality and stick to it, but dare to adapt and approve the plan on the go.

The solutions we develop not only function as intended, but also create a user wow that exceeds expectations.

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We pay extra attention to the looks of our working environment, the finishing of our materials, and the style of our work.

It doesn’t mean We are not all expert design thinkers, but we all embrace the fact that a design-led approach is what sets us apart and delivers better solutions. At the same time we arepragmatists, so we can also design on the go.

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G GO O

FAST The Nextview Guide to Designing Better Business

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Our strategy is to act fast.

Ready to run with us?

Since our inception back in 2009, we have been growing faster than competitors by executing, discovering and shaping the right strategy. Still,we remain flexible, stay pragmatic in our thinking, and always stay far away from big corporate bullsh*t.

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Big strategies are nice, but they are useless if the right person or team does not pick up the ball and starts running.

We find the inspiration for our adventurous journey, set our compass to motivate each other, and then start moving fast together. Let’s see how far we get. And when we encounter troubles on the go, we find creative ways around.

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Vitality keeps us sane and sound Being a leader in the premier league of the most exciting tech industry puts strain on our bodies and brains. That’s why we stay close as a team, support and coach each other, and see it as a strength to reach out for help. Professional athletes go through ups and downs, as they reach for the top, that’s life. Better accept it, deal with it. Don’t be down, but allow yourself to recover and then get back on track.

Better, stronger and wiser.

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What does it mean for our daily lives?

We are disciplined in making orchestrated decisions and asking the right people to own the actions fast.

We take care of our body and mind with regular sports, relaxation and healthy nutrition.

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We organize for rest and perspective, for teambuilding and excitement together.

We hire people who like excitement and adventure, with an international perspective and flexible open mind.

We stay flexible and adaptable in our minds, especially when we have to make detour or go new directions.

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WE OWN IT The Nextview Guide to Designing Better Business

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Are you in charge of your own actions?

We are an independent company with an extraordinary entrepreneurial spirit.

Everyone at Nextview, regardless of role and level, thinks and acts like an owner with a shared purpose. We’re proud of that. It makes us strong and able to make our dreams come true.

It takes freedom, trust, and vulnerability to have everyone make their own responsible choices. Micro management is just another word for holding back personal and company growth. Putting teams in the driving seat is the best way to go places.

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It’s a mutual thing When people are given freedom to make their own decisions, we trust them to take full and conscious responsibility. Collective company interests should be ahead of your own. Resources should be spent wisely. Actions should be transparent and accountable. And although accountability is often a shared thing, never hide behind the team if something fails. Mistakes will happen. That’s okay, as long as you own it. At Nextview, we’ll coach you to become comfortable with your responsibilities.

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When it comes to clients, we also own it.

Convinced that we know the right path to digitally transforming their business, we’re not afraid to tell them. And as we can showcase our experience and success rate, they are easily assured. We believe in ourselves and so do they. This does not make us arrogant, on the contrary, it humbles us that we are given the trust to help clients improve their business. If every member of the project team, from both clients and Nextview, takes ownership, we’re ready for an exciting journey!

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What does it mean for our daily lives?

We take all the right security measures for our own and our clients’ safety.

We won’t settle for half work, or lower the bar.

When we start something, we do it with quality and pride.

Whenever we buy things, we won’t settle for poor quality and lousy sustainability.

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We stay faithful to the people, partners and clients who help build our awesome company.

Because we own it together.

We are prepared to take responsibility for our own ideas. If we see things differently, we speak up and let it be known. We see the company as our own and we actresponsibly, transparent and accountable.

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WE THRIVE ON

NEWNESS The Nextview Guide to Designing Better Business

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Aren’t you thrilled by what technology has in store?

You know that feeling of discovery?

The excitement? The thrill when you figure out how things can better function through digital intervention.

The excitement when you go about and experience how well it works. Technology can just do that. Like a kind of magic, we are fascinated by such new digital possibilities.

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Digital technology is all around us, but we are still only scratching the surface of what will be possible. Imagine a world 10 years ahead, or even 50? What about the internet of things and topics such as true sustainability and fair distribution of wealth? How will tech have contributed to solving the social, economical and ecological challenges of our times?

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At Nextview, we will never stop advancing ourselves. With our partners from the Salesforce ecosystem, we will push and implement so many new possibilities. We will thrive on all this novelty. We inspire and push our clients to be prepared for the implementation of what’s unknown today.

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Because stagnation means decline That’s also why we have our trailblazer days, for fun, loads of learning and inspiration. And our buddy system, where each of us will help newcomers with finding their ways and rapidly coming up to speed, understanding the Nextview WOW. And lastly why we all have a talent coach; senior leaders personally in charge of developing the individual talents of all our co-workers. Because in the end, we remain a human centric company, working as friends, simply delivering excellence and doing business with our hearts.

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What does it mean for our daily lives?

We all familiarise ourselves with technology and what digital transformation can mean for people, organisations and society.

For good and for bad, and also for critical privacy matters.

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While we experiment and are excited with all this newness, we will always bear in mind our responsibility to people, their health and happiness. We give all newbies a buddy to get them up to speed and all have a personal coach to keep developing our talents and stretch our skills.

We are willing to explore new stuff even if it’s not fully proven. We will be at the forefront of change, especially when it serves business as a force for good. At times we cannot resist playing with gadgets, drones, virtual reality, holograms and teleportation. Artificial intelligence, bots and even time travel will be Nextview territory.

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Our principles

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WE CELEBRATE TOGETHER

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We like to party, don’t we?

Fun and laughter are essential to experience happiness at work. It’s one of the things we’ve cherished since the beginning of Nextview and ties in very well with our value to work as friends.

We grab every opportunity to celebrate memorable moments.

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They mark shared milestones, from the people we hire to the deals we get and the awards we win. But also smaller accomplishments, like daily improvements and little victories, are worth celebrating.

It reminds us to be conscious and thankful for everything we achieve together. It makes us happy and proud. And let’s face it, don’t we all love a little party?

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It’s not just about the party It’s about what comes with it. Connection, pride, inspiration, motivation to continue to strive for the best. It’s about getting to know each other better. Lowering the threshold to discuss whatever is needed to perform our tasks, to realise success. It’s like an upward spiral: celebrating what we achieved, makes us achieve even more!

Celebrating is also being thankful to ourselves and others. That’s why we like to share fun experiences with our partners and beloved ones, and why gift-giving is part of our rituals.

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What does it mean for our daily lives?

We welcome every new co-worker with a champagne lunch, inviting all colleagues to join.

We pop another bottle to celebrate successful company milestones and client project deliveries.

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We share our culture of celebrating and giving with our beloved ones.

From time to time we give them presents, like a dinner or a family trip.We look back, mark achievements, and dream ahead about exciting plans for the future!

We recognize extraordinary achievements by individual colleagues and teams.

You receive the bronze ‘Bossche Bol’ after 5 years of adding your talents to Nextview. And cake. And… champagne again! After being a part of the team for ten years, you will recieve your own (miniature) plastic whale boat.

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The Nextview Manifest We move forward, constantly. And we wow every time. That’s what we do at Nextview.

The only way to do so? By taking care of each other, no matter what happens and how we feel.

There is no success without our happy colleagues. And that is why we embrace every aspect of being human. Good and bad.

Grumpy and happy. Powerful and vulnerable.

Perfect and imperfect. It’s about being yourself every day. This is the foundation for our WOW.

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Great Place to Work 6 X Certified

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