NYMC Style Guide by New York Medical College

BRAND AND STYLE GUIDE

TABLE OF CONTENTS TABLE OF CONTENTS ............................................................................................................................................................3

MISSION AND VISION

.......................................................................................................................................4

OBJECTIVE OF OUR GUIDELINES ...........................................................................................................................................5 MISSION

........................................................................................................................................................................................5

VISION

...........................................................................................................................................................................................5

OFFICE OF PUBLIC RELATIONS MISSION .........................................................................................................................5

LOGOS AND COLORS .........................................................................................................................................6 NEW YORK MEDICAL COLLEGE LOGO ................................................................................................................................7 NYMC LOGO STATES ...................................................................................................................................................................8 NYMC LOGO VERSIONS .............................................................................................................................................................9 NYMC LOGO USAGE ...................................................................................................................................................................10 NYMC SEAL USAGE ......................................................................................................................................................................11 SECONDARY IDENTIFIERS LOGOS ........................................................................................................................................12 SCHOOL LOGO VERSIONS ......................................................................................................................................................13 LOGO APPLICATION ...................................................................................................................................................................14 FONT USAGE ..................................................................................................................................................................................15 BRAND COLORS ..........................................................................................................................................................................16

DESIGN ELEMENTS AND TEMPLATES...........................................................................17 CHEVRONS...........................................................................................................................................................18 POWER POINT TEMPLATES ..................................................................................................................................................19 INVITATION TEMPLATES .......................................................................................................................................................20 ZOOM BACKGROUNDS .............................................................................................................................................................21

PHOTOGRAPHY AND VIDEOGRAPHY ..............................................................................................22 PUBLICATIONS ..............................................................................................................................................................24 STATIONERY AND EMAIL SIGNATURE ............................................................................................26 STATIONERY EMAIL

.............................................................................................................................................................................27

SIGNATURE

.................................................................................................................................................................28

MERCHANDISE AND TABLE CLOTHS ...............................................................................................30 MERCHANDISE

.......................................................................................................................................................................31

WHITE COATS .................................................................................................................................................................................34 SCRUBS

......................................................................................................................................................................................35

MERCHANDISE AND LOGO USAGE FOR STUDENT GROUPS ..................................................................................36 TABLECLOTH COLORS ............................................................................................................................................................37

SOCIAL MEDIA, ADVERTISING AND COMMUNITY RELATIONS.............................38 SOCIAL MEDIA AND PODCASTS ......................................................................................................................................39 ADVERTISING

.............................................................................................................................................................................41

DIGITAL ADVERTISING ...............................................................................................................................................................41 COMMUNITY RELATIONS .......................................................................................................................................................41

WEBSITE AND DIGITAL SIGNAGE..................................................................................42 WEBSITE

....................................................................................................................................................................................43

DIGITAL SIGNANGE ...................................................................................................................................................................44

EDITORIALS, EDITORIAL STYLE AND MEDIA RELATIONS .........................................46 EDITORIAL STYLE ........................................................................................................................................................................47 EDITORIALS ....................................................................................................................................................................................52 MEDIA RELATIONS ......................................................................................................................................................................53

MISSION AND VISION

OBJECTIVE OF OUR GUIDELINES The Office of Public Relations is responsible for the overall brand image and identity of New York Medical College (NYMC). The brand presents a clear visual representation of the College and includes logos, font types, colors, photos, and the school name. The Office of Public Relations oversees the brand to ensure it is applied consistently and appropriately to all communication vehicles including publications (both print and electronic), the website, social media, stationery, business cards, signage and banners. These style guidelines outline the proper use of the NYMC logo and overall brand image, provide guidance on digital media content and production of print materials. To request services from the Office of Public Relations, please complete the Project Request Form (www.nymc.edu/ PRrequest). MISSION NYMC, a member of Touro University (TU), is a health sciences College whose purpose is to educate clinical and public health professionals as well as researchers, to conduct biomedical and populationbased research. Through its faculty and affiliated partners, the College engenders a diverse and inclusive community that promotes an atmosphere of excellence, scholarship and professionalism. VISION NYMC will promote health science education and research; preparing and empowering the next generation of researchers and health care leaders to advance human health and well-being. OFFICE OF PUBLIC RELATIONS MISSION The NYMC Office of Public Relations is dedicated to supporting the College mission, strategic plan and a variety of institutional initiatives through the use of effective and accurate communications tools. The Office is responsible for all aspects of internal and external communications of NYMC, including media relations, official College social media accounts, branding, internal communications, publications and the nymc.edu website. The Office of Public Relations develops and maintain open, transparent channels of communications with all College stakeholders and leverages College experts to share the NYMC story with the world.

LOGOS AND COLORS

NEW YORK MEDICAL COLLEGE LOGO The most visual representation of NYMC’s brand is our logo. It is imperative that all communication vehicles display the correct logo, as displayed below. Any department or individual that requires use of the logo can contact the Office of Public Relations to obtain the logo in the required format. The logo must not be altered in any way, including using only portions of the entire logo or combining with other logos and graphic elements. The Office of Public Relations is responsible for the design and usage of the logo. Any communication displaying the NYMC logo created by a department/office or individual must obtain approval by the Office of Public Relations before publishing.

LOGO CONFIGURATION At no time may the shape, configuration or proportions be altered. Consistent use of the logo helps maintain the integrity of the brand and ensures greater brand recognition.

CLEAR SPACE Clear space is used to preserve the integrity of the logo and ensure maximum impact in environments where it appears with other elements. Clear space must be maintained on all sides of the logo. The minimum clear space required is relative to the size of the logo. It is equal to the X-height of the type as indicated.

MINIMUM SIZE When the logo is reduced, there is a point at which it becomes ineffective. Establishing a minimum size for the logo ensures it is always prominent and readable. The logo should never be reproduced smaller than 1.5 inches in width.

X 1.5”

NYMC LOGO STATES LOGO STATES The New York Medical College logo has three states. These states can be used interchangeably across all applications. When using the logo, use only the artwork supplied with guides.

ONE LINE

ONE LINE STACKED

TWO LINE STACKED

BLOCK

NYMC LOGO VERSIONS ACCEPTABLE NEW YORK MEDICAL COLLEGE LOGO VERSIONS College logos are also acceptable as one color. Maroon, black or white (knockout) variations.

NYMC LOGO USAGE NEW YORK MEDICAL COLLEGE LOGO •

Used on all publications and promotional materials

•

Used on all stationery other than the Office of the Chancellor, Office of the President and Board of Trustees

•

4 color logo (maroon and gold) should be used for color print jobs and online materials; a version boxed in white or gold is available.

•

The 4-color logo must always include the solid line and “a member of Touro College and University System” tag as shown; Individual schools’ logos are available. Do not replicate this. Please use the approved logos on pages 3-5.

•

Black and white logo is available for print jobs in black and white

How not to use NYMC logo: • •

• •

Do not modify the logo (change the color, crop, box out in a different color, etc.) Although it is fine to resize the logo, do not reduce the logo to less than 1/4” in height and keep the aspect ratio (i.e., do not distort, stretch, compress, or angle the logo). Do not use the logo in a sentence instead of the words “New York Medical College.” Do not use elements of the logo independently of the logo.

NYMC SEAL USAGE COLLEGE SEAL The use of the College seal is solely reserved for communications from the Chancellor or the NYMC Board of Trustees and is only used for ceremonial awards, diplomas, policies and formal invitations. The seal cannot be used for merchandise or other communications that do not fall under these criteria. If you are unsure as to whether the College seal is appropriate for a particular communication, the Office of Public Relations can assist you at public_relations@nymc.edu or (914) 594-4536. STUDENT/CLUB ORGANIZATIONS Student/club organizations are welcome to create their own unique logos, however they must meet the following standards: • Student/club organizations are not permitted to use or incorporate NYMC logos and trademarks, however the College’s name may be included, i.e. “XYZ Club at New York Medical College. • They may not include any words, symbols or images that may poorly reflect on the image of the College. • The Office of Student Affairs and the Office of Public Relations must approve all student/club organization logos. • Any student club/organization intending to produce merchandise must obtain prior approval from the Office of Student Affairs and the Office of Public Relations for use of the official College logo.

SECONDARY IDENTIFIERS LOGOS ACCEPTABLE LOGOS FOR NEW YORK MEDICAL COLLEGE DEPARTMENTS, INSTITUTES, OFFICES AND CENTERS Through consistent use of the New York Medical College (NYMC) name, the College can ensure the benefits of consistent communication with and understanding by internal and external audiences. Individual school, departments, institutes, offices and centers are not permitted to use individual logos or any graphic treatment that gives the impression that they “stand alone,” rather than exist as a part of the overall NYMC brand. While it is acceptable to use the NYMC logo without including the department, institute, office, center or school, do not use the school, department, institute, office or center, as a logo without the NYMC identifying information. There is a specific hierarchy to the way identity must be conveyed. Do not rearrange the hierarchy so that a school, department, institute, office or center, supersedes the College’s name. When a school, department, institute, office or center, appears as part of the logo, as in letterhead, business card, signature/address areas of a brochure, etc., the logo must be formatted as shown below. Contact the Office of Public Relations with any questions.

SCHOOL LOGO VERSIONS ACCEPTABLE NEW YORK MEDICAL COLLEGE SCHOOL LOGO VERSIONS School logos are also acceptable as one color. Maroon, black and white (knockout) variations.

GRADUATE SCHOOL OF BIOMEDICAL SCIENCES

SCHOOL OF MEDICINE

SCHOOL OF HEALTH SCIENCES AND PRACTICE

LOGO APPLICATION LOGO APPLICATION ON A COLOR BACKGROUND Although the two-color logo on a white background is the preferred usage, there will be instances when the logo must appear on a color background. To maintain the legibility of the logo and brand integrity, there must be sufficient contrast between the logo and the background

The logo must reverse to white on dark backgrounds.

it appears on. The background color must always provide sufficient contrast with the College’s colors. BACKGROUND CONTROL The New York Medical College logo may be printed on a color, pattern, or photographic background, if there is adequate contrast with the logo.Shown here are examples of acceptable and unacceptable usage of the logo on various

Photographic or patterned backgrounds must not be overly complex.

backgrounds. PROHIBITED LOGO USAGE A. Do not use old versions of NYMC logo

B. Do not alter the proportions of the logo components

C. Do not apply graphic effects

D. Do not combine with other graphic elements

E. Do not change color of logo

F. Do not rotate

G. Do not attempt to reproduce logo (use only what is supplied)

FONT USAGE LOGO FONT USAGE

Trajan Pro Bold Adobe Garamond Pro Regular

Adobe Garamond Pro Bold

FONT USAGE Gotham is the primary font employed in all NYMC branded communications. The main typeface to be used in all printed and web applications is Gotham at a kerning of +30. Gotham Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789 Gotham Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789 Gotham Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789 Gotham Book ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz0123456789

BRAND COLORS COLOR HIERARCHY The adjacent diagram illustrates the color hierarchy of the New York Medical College brand. Maroon is the primary logo color and is preferred for use on all printed materials or promotional items. Logo is also acceptable as one color. Maroon, black and white (knockout) variations are available for one color print applications. Our color system also includes secondary colors — ochre, black and grey.

PRIMARY

SECONDARY

PMS - PANTONE 202C CMYK - C: 29 M: 96 Y: 76 K: 29 RGB - R: 140 G: 34 B: 50 HEX - 8c2232

PMS - PANTONE 130 CMYK - C: 0 M: 30 Y: 100 K: 0 RGB - R: 255 G: 179 B: 0 HEX - ffb300

BLACK CMYK - C: 0 M: 0 Y: 0 K: 100 RGB - R: 34 G: 31 B: 32 HEX - 221f20

PMS - PANTONE 431C CMYK - C: 66 M: 52 Y: 45 K: 17 RGB - R: 92 G: 103 B: 112 HEX - 5c6770

DESIGN ELEMENTS AND TEMPLATES

CHEVRONS CHEVRONS The chevron graphic is an optional brand design element that will be incorporated into our advertising and collateral. It conveys forward momentum, energy and a focus on the future—key aspects of NYMC and TUS brand. When used consistently across all media, the chevrons will become an ownable and recognizable element of the College visual identity. The chevrons should be used as a dynamic and flexible design element. Weaving them into messaging, or layering them over photography, or repeating them in a pattern is energetic and interesting, yet weaves all the materials together with one bold repeated element.

POWER POINT TEMPLATES Faculty or staff members can obtain NYMC branded Power Point slides for their presentations via download on TouroOne. The Phillip Capozzi, M.D., Library has research poster templates available for students.

TEMPLATES ALSO AVAILABLE IN CANVA NYMC branded Power Point slides for presentations templates are available to NYMC faculty and staff on TouroOne > Campus Resources > New York Medical College branding; >> Click on Power Point Templates, open Canva Presentation Templates word doc and click on link.

INVITATION TEMPLATES NYMC branded Power Point slides for invitation templates are available to NYMC faculty and staff on TouroOne > Campus Resources > New York Medical College branding. >> Click on Invitation Templates, open Canva Invitation Templates word document and click on link to open templates in Canva. You can also download the tempaltes in PowerPoiint. TEMPLATES ALSO AVAILABLE IN CANVA

ZOOM BACKGROUNDS VIRTUAL BACKGROUNDS FOR ZOOM NYMC branded backgrounds for Zoom are available for download to enhance virtual meetings and digital learning. A variety of campus shots and logo screens are available to choose from at https://touro.app.box.com/s/dtaaghron8o18bhwrzw2zu15e1el1m2w. Faculty or staff members can also contact the Office of Public Relations to obtain College branded Zoom backgrounds You may follow the Zoom instructions (https://support.zoom.us/hc/en-us/articles/210707503-VirtualBackground) for using a virtual background. Not all versions of Zoom have the capability to use a virtual background. Please contact the NYMC IT helpdesk at helpdesk@nymc.edu for assistance in using Zoom.

PHOTOGRAPHY AND VIDEOGRAPHY

PHOTOGRAPHY AND VIDEOGRAPHY The Office of Public Relations maintains an electronic image library of photography and videography that is representative of the College’s campus, students, faculty, alumni, events, and overall brand. Departments or offices requiring photography or videography for marketing and communications purposes should contact the Office of Public Relations to access the image library. If a department/office requires new photography or videography they must have approved funds in their budget and the Office of Public Relations will provide a list of approved vendors to work with. Once the shoot is complete, the department/office must provide the Office of Public Relations with the photos/videos to add to the NYMC shared images directory. All photography and videography is copyrighted by New York Medical College and proper permissions must be obtained. If permission for using of NYMC-owned image or video is granted, credit must be given to New York Medical College. The Office of Public Relations does not have an in-house photographer or videographer. If available, public relations staff can take photos at events that the Office of Public Relations chooses to cover for College publications. A department/office hosting an event may contact the Office of Public Relations two weeks prior to the event to request photography coverage using the online Public Relations Project Request Form. If the Office of Public Relations cannot fulfill a request or if a department/office requires photos for their own purposes, a camera may be signed-out on loan.

PUBLICATIONS

PUBLICATIONS The Office of Public Relations produces the College’s primary publications including the Chironian magazine, the In Touch e-newsletter, the Alumni Connections e-newsletter, strategic plans, brochures, programs, booklets, postcards, posters, etc. As per College policy, the Office of Public Relations must approve all print and digital projects hosted and/or sponsored by all College departments, offices and programs. The Office of Public Relations supports departments throughout the College to prepare and issue campus news and announcements, event invitations, informational flyers, etc. The Office of Public Relations supports production of program and school print and digital marketing and communications materials. The public relations team will facilitate the project from conception through printing and distribution, including branding, message development, copywriting and copy proofing, as well as general project management. Any department that chooses to produce a newsletter must work with the Office of Public Relations to create an approved template and obtain a license for a college approved email marketing software. All departments are responsible for creating their own newsletters but must obtain approval on branding and content from the Public Relations Office before distributing each issue. College schools and departments must consult with the Office of Public Relations to produce printed or digital publications displaying the logo and receive approval before publication. The Office of Public Relations will assist with selecting approved vendors, proofing copy, as well as ensuring brand guidelines and design standards are met. When departments produce printed pieces to advance their own programs, they need to seek the Office of Public Relations’ assistance during the early stages of production. To better support the ever increasing volume of project requests, departments must submit project requests through the online Project Request Form available at nymc.edu/pr. Please complete the Office of Public Relations Project Request Form for services available to NYMC faculty, staff and students. Please allow at least seven (7) business days for the design and proofing process and an additional fourteen (14) business days for printing. The Public Relations staff will ensure the project is bid out to approved vendors for design and/or printing, that updated photography is utilized, copy is properly proofed and ensure the piece is designed to reflect the NYMC brand image. Copy and content is the responsibility of the department requesting the publication. The Office of Public Relations does not review, approve or deny student clubs/ organizations events and/or flyers. If campus-approved student clubs/ organizations create a flyer for an event, the following is recommended: the club name should be used along with ‘at NYMC’ as the suffix and the logo of the College should be not be used. All flyer information should be shared with the associate dean for student affairs and director of student financial planning and student activities.

At-A-Glance 2022-2023

NEW YORK MEDICAL COLLEGE AT-A-GLANCE

NYMC At-A-Glance 2023

STATIONERY AND EMAIL SIGNATURE

STATIONERY To order letterhead, business cards, envelopes, and/or memo pads in accordance with the Policy on Stationery Standards, please visit https://www.nymc.edu/departments/administrative-departments/finance/purchasing/ordering-stationery/

Executive letterhead

School/Department letterhead

#10 regular two-color envelope

7x10 black envelope

#10 window two-color envelope

Business card

Appointment Card

EMAIL SIGNATURE Emails are among the most frequently used forms of communication at NYMC, and this email signature standard establishes a clean, consistent way to present contact information across all audiences, while maintaining a cohesive brand image. To create your email signature in Outlook: PC: 1.

Open a new message

2. Click on Signatures in the Message Tab, then click New 3. Type a name for the signature, then click OK 4. In the Edit signature box, insert the signature from below template Mac: 1.

Open a new message

2. Click on signatures icon and edit signature. 3. Click “+” icon, then type a name for the signature and click OK 4. In the Edit signature box, insert the signature from below template Note: The type size may need adjustment in Outlook to match the type sizes noted in the reference example below. Please do not change the typeface or size other than that as noted below. Font type: Century Gothic, 11 pt. size on PC/ 14 pt. on Mac; individual’s name: bold, remaining text: regular

EMAIL SIGNATURE FOR NYMC DEPARTMENTS

FOR GRADUATE SCHOOL OF BIOMEDICAL SCIENCES

John Doe, M.B.A. Title Office/Department New York Medical College 40 Sunshine Cottage Road Valhalla, NY 10595 (914) xxx-xxxx www.nymc.edu

John Doe, Ph.D. Title Department Graduate School of Biomedical Sciences New York Medical College 40 Sunshine Cottage Road Valhalla, NY 10595 (914) xxx-xxxx www.nymc.edu

FOR SCHOOL OF MEDICINE

FOR SCHOOL OF HEALTH SCIENCES AND PRACTICE

John Doe, M.D. Title Division Department School of Medicine New York Medical College 40 Sunshine Cottage Road Valhalla, NY 10595 (914) xxx-xxxx www.nymc.edu

John Doe, M.P.H. Title Division Department School of Health Sciences and Practice New York Medical College 40 Sunshine Cottage Road Valhalla, NY 10595 (914) xxx-xxxx www.nymc.edu

MERCHANDISE AND TABLE CLOTHS

MERCHANDISE MERCHANDISE AND GIVEAWAYS All branded merchandise and giveaways must be approved by the Office of Public Relations prior to purchase. The following is used exclusively on promotional items. • NYMC logos or marks may not be included on merchandise or materials produced by a third party without approval of the Office of Public Relations • For use on merchandise materials and small item giveaways. • The entire NYMC logo can be used; the College seal alone is not to be used. Please refer to guidelines listed on page 6. • No logo or wording modifications are permitted. If space is limited, “New York Medical College” or “NYMC” can be used, but not “New York Med” or “NY Med.”

SPIRIT MARKS

New York Medical College NYMC New York Medical College NYMC New York Medical College NYMC New York Medical College NYMC

MERCHANDISE APPROVED USAGE

MERCHANDISE PROHIBITED USAGE •

Do not use “New York Med” or “NY Med” and do not use colors that are not part of the College.

PROHIBITED USAGE 2 •

Do not alter the College logo, do not use the seal alone.

WHITE COATS The white coat represents a health professional and is used in a variety of medical and health professions such as medicine, science, physical therapy, speech-language pathology and many more. WHITE COAT The design below is the preferred logo for white coats. The below should be placed on the breast of the white coat. Note: It is customary for the seal of an institution to be embroidered on the upper arm sleeve of the white coat, therefore no seal is required on the breast of the white coat.

SCRUBS SCRUBS The logo usage on scrubs should be placed on the left breast and contain no more than four lines of text.

MERCHANDISE AND LOGO USAGE FOR STUDENT GROUPS STUDENT CLUB/ORGANIZATION LOGOS Official New York Medical College (NYMC) student clubs and organizations who would like to create their own logos MAY NOT include or incorporate official NYMC iconography including logos, seal, icons or taglines, as part of their group’s logo. All students are responsible for ensuring proper use of the NYMC name and identity when creating a name. Student organizations can use NYMC’s name in a locational sense or in order to balance the name of the group by clearly identifying themselves as an NYMC student organization. Student organizations may not use NYMC’s name or their affiliation with NYMC in any manner that may have the potential to suggest or imply NYMC endorsement, approval, support of, or opposition to events, activities, products, services, companies, policies, political and/or social movements, political candidates, and the like without prior NYMC approval. MERCHANDISE FOR STUDENT GROUPS Students are encouraged to work with vendors and/or designers to help structure designs for merchandise such as apparel for a student event or to increase student group exposure. Student club names can be used on the merchandise, but please note that student groups are not, under any circumstances, permitted to use the College logo or seal as part of any design. Using the College name as part of the group name in type only is perfectly acceptable. Please follow these guidelines when designing your merchandise: Approval is based on, but not limited to: •

Is the NYMC name used correctly?

•

How is NYMC iconography used; is it altered?

•

Is there any copyright or trademark infringement?

•

If there is messaging, does the addition of NYMC’s name or iconography create a message endorsement conflict?

•

If there is a student group logo, does it clearly identify itself as a student group, use the NYMC name in the locational sense only, and/or abide by the rules set forth by the NYMC style guide?

College Student Services as well as the Office of Public Relations must approve all student club and organization merchandise designs. Please email a photo, sketch or digital rendering of the design (front and back) along with any helpful description to College Student Services.

TABLECLOTH COLORS TABLECLOTH COLORS In order to present a unified, branded experience at all NYMC-sponsored events, the Office of Public Relations has selected a full list of approved tablecloth colors to choose from. Burgundy · Gold · Black · Grey · Charcoal · Beige · Ivory

APPROVED COLORS

PROHIBITED COLORS •

Do not use any other colors besides the seven approved colors above.

SOCIAL MEDIA, ADVERTISING AND COMMUNITY RELATIONS

SOCIAL MEDIA AND PODCASTS OFFICIAL COLLEGE SOCIAL MEDIA As per the College policy on the the use of social media accounts, the Office of Public Relations is responsible for the College’s official social media presence on platforms such as, but not limited to, Twitter, Facebook, Instagram, LinkedIn, Flickr, YouTube, TikTok, etc. These platforms provide another opportunity to reach out to various audiences, such as prospective students, current students, and alumni, and have the potential to create a significant impact on the reputation of the College. Public relations staff members ensure that social media accounts, created with the approval of the Office of Public Relations, portray, and promote the College in a way that is consistent with its mission and reputation. The development of a social media site that displays the College logo is strictly prohibited without the permission of the Office of Public Relations. Any department, group or individual, that wishes to create a social media site utilizing the New York Medical College name or logo must obtain approval from the Office of Public Relations and share the passwords to these sites with the department. Administrative departments are responsible for maintaining and updating the content on these sites. Public Relations welcomes new content for sharing on social media sites. Anyone with content they wish to post on one or more of the College’s social media sites should forward it to public_relations@nymc.edu. Approved department, school, office social media account can be found at: https://www.nymc.edu/news-and-events/social-media-directory/

SOCIAL MEDIA AND PODCAST FOR STUDENT CLUBS AND ORGANIZATION The Office of Public Relations does not approve or deny requests for student clubs/organizations social media and podcast accounts. If campus-approved student clubs/organizations create a social media and/or podcasts, the club name must be used as the profile/account name along with ‘at NYMC’ as the suffix. The profile must be clearly stated as a student club/organization of NYMC. Profile photo or pictures must not use the official NYMC logo. For continuity purposes, it is recommended that any student club/organizations social media and podcast login and/password information be shared with the Office of Student Services, Anthony M. Sozzo, M.A., M.S.Ed., associate dean for student affairs and director of student financial planning and student activities.

SOCIAL MEDIA

FACEBOOK www.facebook.com/ nymedcollege

SOM FACEBOOK www.facebook.com/ NYMCSchoolofMedicine

GSBMS FACEBOOK https://www.facebook.com/ NYMCGSBMS/

SHSP FACEBOOK https://www.facebook.com/ NYMCSHSP/

ALUMNI FACEBOOK www.facebook.com/ NYMCalumni/

INSTAGRAM www.instagram.com/ nymedcollege/

TWITTER www.twitter.com/nymedcollege

LINKEDIN https://www.linkedin.com/ school/20202

SNAPCHAT Username: nymedcollege

YOUTUBE www.youtube.com/nymedcollege

FLICKR www.flickr.com/photos/nymedcollege/

ADVERTISING The prior approval of the Office of Public Relations is required for all advertisements, brochures and other communications, including written, video, audio, electronic or other formats, to external audiences for purposes other than recruiting personnel (handled by the Office of Human Resources). This ensures that information about the College is current, accurate and that brand and design standards are consistently applied. DIGITAL ADVERTISING In order to enhance the College’s digital advertising strategy, each school/department/office will work with the Public Relations Office to develop an outreach strategy and will work with a college approved outside vendor to manage all digital advertising. All advertising dollars must come from the school/department/office’s approved budget. The Public Relations office will review and approve all ads and ad landing pages before they go live. As part of ad services, a monthly report and/or call will be conducted with the vendor to review and track ad performance.

COMMUNITY RELATIONS The Office of Public Relations seeks to increase awareness of the College through participation in community events. Individuals who become aware of any activity in which the College’s representation would be important are asked to bring it to the attention of the office.

WEBSITE AND

DIGITAL SIGNAGE

WEBSITE The layout, design, information architecture, brand identity, as well as messaging of the College’s website (www.nymc.edu), are under the purview of the Office of Public Relations. The hardware and servers for the Web are under the purview of the Office of Information Technology. All schools/ departments/divisions/offices are responsible for reviewing and updating the content in their section of the NYMC Website to ensure their content is current and accurate. They must also assign a web coordinator to make edits and update to their section(s) of the website. The website is a communications vehicle that provides College information in a consistent format. All activity on the website is monitored and recorded. It is strictly forbidden for any member of the College community to gain access to any portion of the College website without prior authorization from the Office of Public Relations. All edits to the website must be reviewed for best practices/accessibility and subsequently approved by the Office of Public Relations before being published. The Office of Public Relations manages all content of webpages within the domain of www.nymc. edu. All official websites must be housed within the official College web servers. Any website and/ or pages housed outside of College web servers, such as but not limited to, vendor-created websites or websites created independently of the main College are not supported and are not authorized by the Office of Public Relations. No website outside the College Web servers may be created with the NYMC logo and brand so that they appear to be official NYMC sites. Any vendor or outside site that wishes to display the NYMC logo must obtain written approval by the Office of Public Relations. The Office of Public Relations reserves the right to have any website housed outside of College web servers—displaying inaccurate and/or out-of-date information about the College and its programs and/or violating this policy—be taken down. To create new content or revise existing content, reach out to the Office of Public Relations at public_relations@nymc.edu, or 914-594-4536. The Office will arrange for a brief training session on the use of the College’s Content Management System (CMS), and will provide access to the system so that individuals may create, edit and maintain web pages. Review the Policy on Public Relations Responsibility and Authority for more information https://www.nymc.edu/about-nymc/policies-new/pr-responsibility-and-authority/#/d.en.249303

STUDENT WEBSITES WEBSITES FOR STUDENT CLUBS AND ORGANIZATIONS Official New York Medical College (NYMC) student clubs and organizations who would like to create their own website must receive written approval from the Office of Student Services, Anthony M. Sozzo, M.A., M.S.Ed., associate dean for student affairs and director of student financial planning and student activities. The approved website MAY NOT include or incorporate official NYMC iconography including logos, seal, icons, branding or taglines, as part of their design. All students are responsible for ensuring proper use of the club name. Student organizations can use NYMC’s name in a locational sense or in order to balance the name of the group by clearly identifying themselves as an NYMC student organization. Student organizations may not use NYMC’s name or their affiliation with NYMC in any manner that may have the potential to suggest the club site is an official NYMC site or imply NYMC endorsement, approval, support of, or opposition to events, activities, products, services, companies, policies, political and/or social movements, political candidates, and the like. For continuity purposes, student clubs must provide website login and/password information with the Office of Student Services, Anthony M. Sozzo, M.A., M.S.Ed., associate dean for student affairs and director of student financial planning and student activities as well as the Office of Public Relations.

DIGITAL SIGNAGE Digital signage (flatscreen) monitors are located in all main New York Medical College buildings. The monitors are an internal communication vehicle for promoting news, events, and announcements. The content on these signs is under the purview of the Office of Public Relations. The hardware and software for the digital signage is under the purview of the Office of Information Technology. How to Submit Content for Consideration: Download and complete the Digital Signage template and email it to lori-ann_perrault@nymc.edu. Content must be received five business days prior to the date the slide is to appear on the digital signage. This allows the Office of Public Relations adequate time to review the request and create the slide. Requests should include complete details including: event date, time, location, title, speaker(s), speaker affiliation, photo (if available), sponsoring department, accomplishment, etc. Event information should also be added to the NYMC website calendar at nymc.edu/news-and-events/events/. Additional Information: Grand Rounds will not be included on the Digital Signage. The Office of Public Relations is not responsible for the accuracy of information submitted for display on the Digital Signage. Please check your facts, spelling, etc. carefully before submitting. Any changes to your event (date, time, location, etc.) must be submitted to the Office of Public Relations at least 2 days prior to the event to ensure sufficient time to make the update(s). Technical concerns (e.g, screen is dark, content looks odd, etc.) should be directed to the IT Help Desk at ext. 2000.

EDITORIALS, EDITORIAL STYLE AND MEDIA RELATIONS

EDITORIAL STYLE NYMC’s editorial style guide is based on The Chicago Manual of Style. This style guide should be referenced when writing for publications (print and electronic) for distribution to internal and external constituents. It is important to remain consistent using various terms (titles, times, dates, places, etc.) in a document. A unified style strengthens the College’s brand image with audiences. For questions about the style guide, please contact the Office of Public Relations at (914) 594-4536. The following are guidelines (in order of preference) for referring to New York Medical College and its schools: New York Medical College or NYMC When to use: •

“New York Medical College (NYMC)” should be used the first time in text. “NYMC” or “the College” following the first mention is acceptable.

NYMC School of Medicine

School of Medicine (SOM)

NYMC School of Health Sciences and Practice

School of Health Sciences and Practice (SHSP)

NYMC Graduate School of Biomedical Sciences

Graduate School of Biomedical Sciences (GSBMS)

When to use: •

Never use as the sole reference to the school. The context of the copy and the need for variety in language will guide which usage is appropriate and readable.

•

The full name should be used in an invitation, program, or publication where formality is preferred.

•

For NYMC School of Medicine: in subsequent references to the school, where it is clear that “School of Medicine” refers to the NYMC School of Medicine and not to another medical school.

•

New York Medical College should not be referred to as a university.

•

New York Medical College should not be referred to as a ‘medical school.’ The NYMC School of Medicine is one of three schools that comprise the College.

•

New York Medical College can be referred to as a health sciences college.

•

New York Medical College should be described as part of the Touro University

When not to use: •

Avoid using NYMC preceding the name of specific NYMC school programs, centers, etc. The context of the sentence or preceding paragraphs should establish that the programs are either part of a school of the College. Example: The Doctor of Physical Therapy (D.P.T.) Program in the School of Health Sciences and Practice is…Not: NYMC’s Doctor of Physical Therapy’s Program is…

EDITORIAL STYLE PHONE NUMBER Phone numbers should be formatted as: (123) 456-7890 CLASS YEARS Alumni of New York Medical College should be indicated with their year of graduation after their name and degree: John Doe, M.D. ’01

• •

Terence Cardinal Cooke Auditorium Thomas and Alice Marie Hales Lobby

Medical Education Center (MEC) • Alumni Gross Anatomy Laboratory • Blanche and Albert Willner, M.D. ’43, Atrium and Lobby • John W. Nevins, M.D. ’44, Auditorium • Pasquale Montesano, M.D. ’38, Floor (second floor)

CREDENTIALS Academic degrees should be listed after following the person’s name and a comma. Example: John Doe Smith, M.P.H., teaches… Example: John Doe Smith, M.P.H. ’01, teaches… CAMPUS LOCATIONS AND NAMES 19 Skyline Drive • Dr. Edward F. and Mrs. Anna M. Asprinio Fitness Center •

Skyline Café

School of Health Sciences and Practice Building • Center for Interactive Learning •

Clinical Skills Lab •

o Grasslands I o Grasslands II o Student Center o Nicholas and Liberta Testa Fitness Center

Center Rooms 1 and 2

• •

Beis Yosef Synagogue Joseph Dursi, M.D. ’59, Conference Room

Basic Sciences Building (BSB) • Freeman Dining Room • The Café • Esther and Ben Chouake Auditorium • Phillip Capozzi, M.D., Library o Marcelle Bernard, M.D. ’44, Archival Collections Room o Mark A. Novitch, M.D. ’58, Computer Lab o Mastronardi Information Center

SHSP Café

Student Housing • Blanche and Albert Willner, M.D. ’43 Playground • Grasslands Residence Halls

7 Dana Road • BioInc@NYMC • Esther and Ben Chouake Simulation

Alumni House

Esther and Ben Chouake Physical Therapy

Sunshine Cottage (Administration Building) Vosburgh Pavilion Other •

Lisa Qian, M.D. ‘18, Memorial Garden

EDITORIAL STYLE NYMC ADMINISTRATIVE OFFICES

•

SOM Administrative Offices

•

Office of Admissions – SOM

o Office of Faculty Affairs

•

Office of Admissions – SHSP

o Office of Medical Student Affairs

•

Office of Admissions – GSBMS

o Office of Continuing Medical

•

Office of Academic Support

•

Office of the Bursar

•

Office of Dean – SOM

•

Office of Dean – SHSP

•

Office of Dean – GSBMS

•

Office of Development and Alumni

Education (CME) o Office of Graduate Medical Education (GME) o Office of Undergraduate Medical Education (UME)

Relations •

Office of Diversity and Inclusion

•

Office of Environmental Health and Safety

•

Office of Facilities Management

•

Office of Finance o Budget Office o Purchasing Office o Controller’s Office

•

Accounting Office

•

Food Services

•

Office of General Counsel

•

Office of Health Services

•

Office of Housing and Residential Life

•

Office of Human Resources

•

Office of Information Technology

•

Office of International Students and Scholars

•

Office of the Registrar

•

Office of Research Administration o Department of Comparative Medicine

•

Office of Public Relations

•

Office of Public Safety o Transportation

•

Office of Student Financial Planning

•

Office of Student Mental Health and Wellness

NYMC ENDOWED CHAIRS AND PROFESSORSHIPS • The Sidney E. Frank Distinguished Professor of Psychiatry and Behavioral Sciences • The Alvin I. Goodman, M.D., Chair of Nephrology • The Edith Har-esh, M.D., Professor and Chair of Psychiatry • The Lillian Hetrick Huber Director of the Phillip Capozzi, M.D., Library • The Catherine and Ladislav P. Hinterbuchner Professorship and Chair of Rehabilitation Medicine • The Barbara and William Rosenthal Chair and Professor of Medicine • The Felicien M. Steichen, M.D., Professor and Chair of the Department of Surgery • The Sarah C. Upham Professor of Gastroenterology

NYMC ENDOWED LECTURES • Nathan W. Chaikin, M.D., and Frances J. Chaikin Lecture in Gastroenterology • Louis R.M. Del Guercio, M.D., Distinguished Visiting Professorship and Research Day in Surgery • Drs. Gabor & Harriette Kaley Lecture in Physiology • Saul A. Schwartz AOA Visiting Professor Lectures

EDITORIAL STYLE NYMC ACADEMIC DEPARTMENT AND DIVISIONS NYMC CENTERS AND INSTITUTES • Brander Cancer Research Institute BY SCHOOL • Cardiovascular Research Institute • Cardiovascular Translational Science School of Medicine Institute • Department of Anesthesiology • Center for Disability and Health • Department of Biochemistry and Molecular • Center for Disaster Medicine Biology • Center of Excellence in Precision • Department of Cell Biology and Anatomy Responses to Bioterrorism and Disasters • Center for Long-Term Care • Department of Dental Medicine • Center for Pediatric Hypotensive • Department of Dermatology Disease • Department of Emergency Medicine • Children and Adolescent Cancer and • Department of Family and Community Blood Diseases Center Medicine • Children’s Environmental Health Center o Family Health Center • Children’s Health Translational Science • Department of Medicine Institute • Clinical Skills and Simulation Center o Division of Cardiology • Institute for Minimally Invasive Surgery o Division of Dermatology • Institute for Trauma Emergency Care o Division of Endocrinology and (ITEC) Metabolism • Lyme Disease Diagnostic Center o Division of Gastroenterology and • NYMC-WAKF Renal Research Institute Hepatobiliary Diseases o Division of Geriatrics o Division of Hematology and

NYMC CORE FACILITIES AND SHARED RESOURCES • Behavioral Phenotyping Facility • Biosafety Level 3 Laboratory • Consulting/Collaboration for Applied Research Support • Core Hostology Laboratory • Data Management Core • Flow Cythometry • Genomics Laboratory • In-vivo Imaging System • Laboratory Animal Resources • Molecular Modeling • Phosphorimaging • Stem Cell Laboratory

Neoplastic Diseases o Division of Immunology, Allergy and Rheumatology o Division of Infectious Diseases o Division of Internal Medicine o Division of Nephrology o Division of Oncology o Division of Pulmonary, Critical Care and Sleep Medicine o Renal Research Institute •

Department of Pathology, Microbiology and Immunology

•

Department of Neurology

•

Department of Neurosurgery

•

Department of Obstetrics and Gynecology

•

Department of Ophthalmology

EDITORIAL STYLE •

Department of Orthopedic Surgery

•

Department of Otolaryngology

•

Department of Pediatrics

o Division of Intra-abdominal Transplantation (adult and pediatric

o Division of Adolescent Medicine

liver and kidney) Surgery

o Division of Cardiology

o Division of Plastic and

o Division of Endocrinology

Reconstructive

o Faculty Practice

Surgery

o Division of Gastroenterology

o Division of Pediatric Surgery

o Division of Hematology, Oncology and

o Division of Pediatric

Stem Cell Transplantation

Cardiothoracic

o Division of Immunology and Infectious Diseases

Surgery •

Department of Urology

o Division of Newborn Medicine o Division of Pulmonology, Allergy, Immunology and Sleep Medicine

School of Health Sciences and Practice •

•

Department of Pharmacology

o Division of Physical Therapy

•

Department of Physiology

o Division of Speech-Language

•

Department of Psychiatry and Behavioral

Pathology

Sciences •

Department of Radiation Medicine

•

Department of Radiology

•

Department of Rehabilitation Medicine

•

Department of Surgery

•

Department of Public Health

Graduate School of Biomedical Sciences •

Department of Biochemistry and Molecular Biology

o Division of General Surgery

•

Department of Cell Biology

o Division of Trauma/Surgical Critical

•

Department of Pathology,

Care/Burn Surgery o Division of Cardiothoracic and Cardiac Transplantation Surgery o Division of Vascular/Endovascular Surgery

Department of Rehabilitation Sciences

Microbiology and Immunology •

Department of Pharmacology

•

Department of Physiology

EDITORIALS The Office of Public Relations will assist faculty experts in placing editorials in the media that address a multitude of health care, social and ethical challenges facing our society. In order to manage the requests for editing and placement, as well as ensure all members of the public relations team are kept abreast on all submissions, we require all submissions and communications regarding editorials be sent to our centralized email public_relations@nymc.edu. A minimum of two (2) business days is required to review the request(s) and determine the best plan to proceed with each piece. Faculty can place editorials independently; however, if they use their NYMC title, they must notify the Office of Public Relations prior to publication and they must add a disclaimer that the views and opinions expressed in the piece are those of the author and not New York Medical College.

REVIEW AND APPROVALS In order to ensure all NYMC communications are on brand and as error free as possible, the Office of Public Relations proofs and approves all communications before they are distributed. The public relations project request form requires seven business days for design and proofing services and an additional 14 business days for printing. The Office of Public Relations manages project requests from all NYMC schools and departments, and once a request is received, they will be added to the queue of projects. All requests for proofing and approvals should be submitted from an NYMC representative to the Office of Public Relations. Office of Public Relations recognizes that timely communications are vital and strives to turn proofing and approval requests around within a 48-hour window or less (depending on the size of the communication being proofed and the volume of projects in the queue).

MEDIA RELATIONS To ensure that information about the College and its members is accurately, consistently and optimally disseminated to the public through the media, the Office of Public Relations is the only office authorized through which official announcements, activities and statements, including press releases of the College, may be communicated to the general public. The Vice President of Communications and Strategic Initiatives serves as the official College spokesperson on matters of institutional policy or position, solicits leadership’s participation as warranted and is charged to respond to all general inquiries and to proactively engage the media to report on items of interest. When members of the College community are contacted by the media on any matter (including one relevant to their particular area of expertise), they must immediately refer the media to the Office of Public Relations who will work with faculty and senior administrators in formulating appropriate responses. Because of the Public Relations staff’s functional range of knowledge, they may call upon other members of the academic community to expand or contain a news item. All offices seeking press coverage for events and activities must contact the Office of Public Relations prior to initiating media contact. The Office of Public Relations will review each request and define the strategy it believes will be most effective in achieving the desired goal on behalf of the College. Requests for routine coverage should reach the office at least two (2) weeks before the date on which initial media contact or release might be made CONTACT For more information or questions about these guidelines, please contact: The Office of Public Relations public_relations@nymc.edu

Jennifer Riekert, M.B.A.

Madlena R. Pesheva, M.P.H. ’21

Vice President of Communications

Director of Creative Communications

and Strategic Initiatives

and Production

jennifer_riekert@nymc.edu

madlena_pesheva@nymc.edu

Lenore Carpinelli

Julio A. Rodriguez-Rentas, M.A.

Director of Strategic Communications

Senior Director of Strategic Communications

lcarpine@nymc.edu

julio_rodriguez@nymc.edu

Tyler J. Landis, M.B.A.

Kiara R. Thomas, M.A.

Assistant Director of Communications

Communications Writer and Content Creator

tlandis@nymc.edu

kthomas27@nymc.edu

Lori-Ann Perrault

Alina Zhurbenko, M.A.

Director of Print and Digital Communications

Communications Coordinator

lori_perrault@nymc.edu

alina_zhurbenko@nymc.edu

New York Medical College 40 Sunshine Cottage Road Valhalla, NY 10595 www.nymc.edu

New York Medical College is committed to a sustainable campus. 54