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betterRetailing.com // 24 September 2021 RN
THIS WEEK IN MAGAZINES
SYMBOL KEY
Terms change
Launch activity
One Competition Special shot issue
Free gift
Sales Bumper Redesign Spotlight Newspro issue recommends trend
SPECIALIST CHOICE PIXAR FEST STICKER COLLECTION
l This compilation sticker collection features favourite characters from animation giant Pixar. l The set comprises 192 stickers, including holographic ones, and also comes with 50 trading cards for children to collect and swap.
CBEEBIES SPECIAL
l It’s a bumper edition of the ongoing CBeebies Special publication, with even more freebies than usual. l As Newspro notes, it’s a Halloween special, with increased cover price, giving a great opportunity for incremental income.
THE PEOPLE’S FRIEND SPECIAL
l The offshoot from the long-running women’s weekly magazine offers incremental revenue and additional sales from its loyal readers. l This special issue comes with a free 15month diary.
CYCLING PLUS
l This bumper edition of the magazine for keen road and mountain cyclists comes with a range of free gifts. l This issue includes a supplement alongside reviews of bikes and gear, as well as a guide to the best places to ride in the UK and beyond.
On sale 23 September Frequency collectable Price starter pack £3.99, stickers 90p Distributor Marketforce Display with Disney Frozen 2
On sale 29 September Frequency monthly Price £5.99 Distributor Frontline Display with CBeebies Weekly, CBeebies Art Barcode 9772041854997
On sale 29 September Frequency monthly Price £3.99 Distributor Frontline Display with The People’s Friend, Women’s Weekly Barcode 9771479046974
On sale 29 September Frequency monthly Price £6.99 Distributor Frontline Display with Cycling, MBUK Barcode 9770964686961
SHAILESH PATEL, JANS OF COCKFOSTERS, NORTH LONDON
On sale 30 September Frequency bimonthly Price £5.99 Distributor Marketforce Display with Mojo, Uncut Barcode 9772054357003
VINTAGE ROCK What’s it about? It’s a music magazine for serious fans. Music mags have been doing well, so I ordered two copies of Vintage Rock, and have now increased that to five. Who buys it? There are still a lot of rock music fans and they’re looking for titles to buy. Retailers have to to use their brains to look for and source titles that are similar to ones that are doing well.
Bestsellers MONSTER MEGAPACK
l The autumn is a crucial season for this monster-themed magazine, giving it a further boost as Halloween approaches. l This bumper pack includes three separate magazines full of things to do, as well as several free gifts.
VALET
l This new men’s magazine mixes things up by using different paper stock in different sections. Glossy paper is used for fashion spreads, while matt paper is used for features. l The publication covers “classic menswear and timeless style”, and its high cover price means strong RSV.
p44 TWIM 2.indd 44
Cycling On sale 24 September Frequency quarterly Price £4.50 Distributor Marketforce Display with The Beano, Lego Ninjago Barcode 5010791881011
Title 1 Cycling 2 MBUK 3 Cycling Plus 4 Cyclist 5 MBR Mountain Bike Rider 6 Procycling 7 Essential Cycling 8
On sale 21 September Frequency quarterly Price £16 Distributor Seymour Display with GQ, Esquire Barcode 9772634869001
Road Bike Action
On sale date
In stock
30/09 29/09 29/09 06/10 13/10 01/10 20/10 08/10
9 Bicycling 22/10 10 Mountain Bike Action 24/09
Data from independent stores supplied by
21/09/2021 10:46
