9th ICMA Winners part three corporate design

Page 1

INTERNATIONAL CORPORATE DESIGN AWARD

icma9

Part 3: Corporate Design


Hier ist die Liste der Gewinner des 9. ICMA. Herzlichen Dank an die Jury, die an zwei Tagen die besten Arbeiten dieses Jahres ermittelt hat. Herzlichen Dank an alle Teilnehmer! Es gab 395 Einreichungen aus 18 Ländern! Herzlichen Glückwunsch!

Es gibt allerdings immer das Problem, dass nicht alle Einreichungen gewinnen können. Vielleicht hilft dieses Zitat: “The important thing in the olympic Games is not winning but taking part, for the essential thing in life is not conquering but fighting well.” „Das Wichtige an den Olympischen Spielen ist nicht zu siegen, sondern daran teilzunehmen; ebenso wie es im Leben unerläßlich ist nicht zu besiegen, sondern sein Bestes zu geben.“ Pierre de Coubertin, 1908

Kontakt International Editorial-Design & Research-Forum c/o Norbert Küpper · Gutenbergstr. 4 · 40670 Meerbusch Email nkuepper@creative-media-award.com Telefon +49 21 59 91 16 15 www.facebook.com/ICMA.international.corporate.media.award


INTERNATIONAL CUSTOM MEDIA AWARD

INTERNATIONAL CREATIVE MEDIA AWARD BOOKS

Part One: Custom Media

Part Two: Books

Part Three: Corporate Design

Part Four: Magazines

           

1.1. 1.2. 1.3. 1.4. 1.5. 1.6. 1.7. 1.8. 1.9. 1.10. 1.11. 1.12.

 3.1. Logos  3.2. Corporate design Business stationery

      

4.1. 4.2. 4.3. 4.4. 4.5. 4.6. 4.7.

           

1.13. Concept 1.14. Front pages 1.15. Cover- and cover story 1.16. Typography, layout 1.17. Photography 1.18. Photo reportage 1.19. Visualisation 1.20. Visual story telling 1.21. Alternative story telling 1.22. Infographics 1.23. Illustration 1.24. Print finishing

 2.1. Academic works, educational textbooks and schoolbooks  2.2. Children‘s and young people‘s books  2.3. Guides and non-fiction  2.4. Art books  2.5. Photo books  2.6. Book series  2.7. Corporate books  2.8. iPad and tablet books  2.9. Innovative book ideas  2.10. General literature

           

4.8. Concept 4.9. Front pages 4.10. Cover and cover story 4.11. Typography 4.12. Photography 4.13. Photo reportage 4.14. Visual story telling 4.15. Visualisation 4.16. Alternative story telling 4.17. Infographics 4.18. Illustration 4.19. Print finishing

Customer magazines B2B print Customer magazines B2C print Employee media print Annual reports print Image brochures Print catalogues Customer magazines B2B online Customer magazines B2C online Employee media online Annual reports online Custom media for iPad/tablet Social media projects

    

2.11. 2.12. 2.13. 2.14. 2.15.

Book cover Book typography, layout Book illustration Book design Print finishing

Participation fee

 160 Euro, 180 $ US, 140 £  080 Euro,090 $ US, 70 £  040 Euro,045 $ US, 35 £  Participation in this category is free when you take part with an entry in a red or orange labeled category.

Magazines print Trade Magazines print Magazines online Magazines for iPad/tablet Trade Magazines online Trade Magazines for iPad/tablet Social media projects


Die Jury des 9. ICMA (von links):  Reinhard Sorger, Creativ Director Publishing, Publicis Pixelpark, Erlangen  Meike Quentin, CEO, Das Amt, Kiel  Prof. Eberhard Wolf, Art-Director, Luxemburger Wort, Luxemburg  Jessica Leino, Art Director, A-lehdet Oy, Helsinki  Rodrigo Faustino, Commgroup Branding, Saõ Paulo  Claudia Eustergerling, Claudia Eustergerling Design, Luxemburg  Pim Nap, Creative Director, Studio Piraat, Den Haag  Michael Adams, Editorial-Design, Schweiz  Katharina Reitan, Media Training, Wien  Christian Baun, logodesign.dk, Kopenhagen Mitglieder der Jury sind von der Bewertung der eigenen Arbeiten ausgeschlossen.


Das Jury-Meetng fand in DĂźseldorf statt.


6

28

— ASIANTUNTIJA 1/2014 — HYVINVOINNIN

TALOUSLEHTI — — HYVINVOINNIN TALOUSLEHTI — 1/2014

Tutkimuksen painopiste on lestään mennyt yhä enemmän hänen mieyksittäisestä kokonaisuuteen. Yksittäisten ravintoaineiden sijaan katsotaan enemmän kokonaisuutta. ”Tämä näkyy uusissa ravitsemussuosituksissakin ja on mielestäni hyvä asia. Kokonaiskuvan näkeminen on tärkeää. Kokonaisuuttahan ihmiset syövät, eivätkä yksittäisiä ravintoaineita. ”

— LÄHDE: MERJA FISCHER

Auszeichnungen:

R

TEKNIIKAN TOHTORI MERJA

FISCHERILTÄ — KUVITUS: JOHN SALINERO

uokaan ja ravitsemukseen liittyviä trendejä on ollut aina, ja niistä kirjoitetaan tasaisin väliajoin. Tiedon leviämistä leimaa somen myötä hektisyys. Lounasruokailuun liittyvä keskustelu on esimerkki. ”Se alkoi artikkelista, jossa pohdittiin lounaan kokoa. Ja jos Jenkeissä esimerkiksi joku näyttelijätär rupeaa noudattamaan jotain dieettiä, se on täällä saman tien tiedossa ja sitten se leviää.” TRENDIT VAIHTELEVAT,

K

”Tutkimus osoittaa, että myös kasvisten käyttö on korkeammalla tasolla varsinkin miehillä, joilla siinä on eniten parantamisen varaa”, tutkija kertoo.

S

SMARTUM TILASI TUTKIMUKSEN

29

Award of Excellence We hereby honour the Magazine

HYVÄÄ TYÖN MERKITYKSELLISYYS

79%

Smartum

79 % koki työnsä merkitykselliseksi.

with the icma Award of Excellence for exemplary design and concept in the category

KEHITETTÄVÄÄ VUOROVAIKUTUS

64%

52 % NAISIA JA 48 % MIEHIÄ.

T

yöelämä on murroksessa, mutta Raulio uskoo lounasruokailun ja henkilöstöruokailun olevan instituutiona pysyvä. Se saa varmasti myös uusia muotoja Tutkija ottaa esille myös iihen, miksi Raulio itse joukkoruokailun laajemminkin päätyi tutkimaan ravitsesisällään pitämän potentiaalin. Sitä ei ole musta, ei ole yhtä syytä. hänen mielestään urkistetaanpa tutkiymmärretty ja hyödynnetty Ruoka ja terveys ja elintavat Suomessa muslöydöksiin. Jos aloiaivan täysin kaikilla yleisesti kiinnostivat tahoilla. Joukkoruotetaan perusasioista, häntä, kailu on täällä jo päiväkodista niinpä hän meni opiskehenkilöstöravintoloiden ja koulusta lähtien niin itsestäänselvyys, lemaan lukion jälkeen käyttömäärä Suomessa että sen vaikutukset kansanterveyteen ravitsemustiedettä Viikkiin. on pysynyt vuosien kuja hyvinSeuraavaksi vointiin jäävät helposti hän teki valtionhallinnon tiedostamatta. luessa hyvin vakaana. harjoittelun, ”Esimerkiksi Tanskassa gradun ja myöhemmin ”Haluan aina nostaa henkilöravintuntitöitä vanhassa esille sen, vaikka tolan tarjoaminen on Kansanterveyslaitoksessa. henkilöstöravintolan kilpailuvaltti ihmisiä käyttö on Suomessa Ennen nykyistä rekrytoitaessa, mutta tehtäväänsä Terveyden on todella yleistä, kaikilla täällä sitä ei ole ihan ja hyvinvoinnin ei ole ymmärretty. Kun ihminen laitoksella hän työskenteli mahdollisuutta. Keskimäärin siihen hakee uuteen muutaman 40–50 protyöpaikkaan, kysyykö vuoden Elintarvikevirastossa. senttia työssäkäyvistä hän, että ihmisistä syö henkimahdollisuus syödä terveellinenonko täällä ”Kiinnostavinta ja haastavinta löstöravintolassa”, Raulio ja maittasanoo vilkaisten on se, va lounas?”, tutkija kysyy. että kun kaikki ihmiset papereitaan. syövät, kaikilla on Hän muistuttaa, että siihen myös mielipide. Kiinnostava löydös on myös johdon Kauhean monella sekin, että esimerkki on tärkeä. alalta ei käydä niin laajaa ihmisten, jotka syövät keskustelua henkilöstöravinto”Se on tärkeä esimerkiksi julkisuudessa, somessa lassa lounaan, ruokavalio ja siinä oikeastaan mieleson keskimäärin missä sä, että jos buukataan vain”, Raulio sanoo. kokouksia lounasaikaan, lounastaukoa on vaikea noudattaa.” LOUNAAN SUORANAISTA

vaikutusta vireystilaan on vaikeampi tutkia, sillä kyseessä on yksilöllinen asia. ”Toisaalta, se on itsestään selvä asia. Ihminen nyt joka tapauksessa tarvitsee päivän mittaan sekä lepoa että ravintoa”, Raulio hymähtää.

VASTAAJIA OLI 2700, JOISTA

parempi kuin niiden, jotka eivät henkilöstöravintolaa käytä.

mutta Raulio muistuttaa perusasioista: ravitsemuksen perusteet eivät muutu juurikaan. Kokonaisuuden rinnalle tutkija nostaa esille yksilöllisyyden. ”Oikeanlainen ruokavalio on mahdollista koostaa monella tavalla. Jo uudesta ravintokolmiosta näkee, että on lukuisia mahdollisuuksia koostaa se siten, mikä itselle sopii. Jos joku ruoka-aine ei sovi, sen voi jättää pois ja korvata toisella. Keskiössä on yksilöllisyys: kenellekään ei yritetä pakkosyöttää tietynlaista mallia.”

100 SUOMALAISTA YRITYSTÄ.

sekä lepoa että ravintoa.

KEVÄÄLLÄ 2013 OLI NOIN

Ihminen tarvitsee päivän mittaan

64 % koki, että yksiköiden välisessä yhteistyössä on puutteita, ja puolet työntekijöistä oli sitä mieltä, että asiakkaita ei kuunnella tarpeeksi.

HYVÄÄ POTENTIAALI JA KEHITYSHALU

Alternative Storytelling

47%

364 publications par ticipated in the fi h The competition has icma – International been founded in 2010 Creative Media Award. and is organized and Research Forum, Germany. The competition by the International Editorial-Design aims to support the exchange of creative ideas at the international platform. Awards of Excellence are given in twentytwo employees newspapers categories: and employee magazines, company logos, corporate image brochures, annual design, magazines, customer reports, books, trade magazines, cover magazines B2B, customer and coverstory, typography, magazines B2C, photography, photo-report, visualization, alternative visual storytelling, storytelling, infographics, illustration, online and tablet apps.

47 % oli sitä mieltä, että heidän potentiaaliaan ei hyödynnetä riittävästi. 70 % haluaa kehittyä työssään. Käyttämätöntä potentiaalia ja tahtoa on paljon!

MUKANA TUTKIMUKSESSA

Fyysisen ja psyykkisen tauon lisäksi lounastauolla on sosiaalinen puoli: se että tapaa työkavereita myös epämuodollisemmassa tilanteessa. Tällä on merkitystä yleisen virkistymisen ja hyvinvoinnin kannalta. ”Toivoisin, että ihmiset ymmärtäisivät ja tiedostaisivat lounaan merkityksen – ja toisaalta, että työnantajat ymmärtäisivät sen, että kun työntekijöille tarjoaa hyvän mahdollisuuden syödä, sillä on oikeasti vaikutusta tulokseen asti.”

TILASTO —

YHDESSÄ OLEMME ENEMMÄN

Smartum Oy tarjosi 100:lle PK-yritykselle maksuttoman tutkimuksen selvittämään työntekijöidensä mielipiteitä omasta hyvinvoinnistaan, johtamisesta, organisaation vuorovaikutuksesta ja asiakaslähtöisyydestä. Jokainen yritys sai analyysiavaimen, jonka perusteella he pystyivät analysoimaan mitä heidän pitää tehdä, jotta hyvinvointitulokset paranisivat.

5 X PARANNUSEHDOTUS 1) Jokainen kohtaaminen on mahdollisuus synnyttää toisille merkityksellisyyden kokemus 2) Jokaisen vastuulla on arvostuksen, avoimuuden ja välittämisen kulttuurin rakentaminen

Carolin Anselmann Editor-in-Chief, Vodafone update Düsseldorf

Reinhard Sorger Creative Director, Publicis Erlangen

3) Otetaan vastuu omasta hyvinvoinnista ja onnellisuudesta 4) Tervehditään ja autetaan kollegaa, pyytämättäkin 5) Keskitytään toisten vahvuuksiin ja kohdellaan kaikkia tasapuolisesti

Christian Baun Logodesign.dk, Denmark

Katharina Meisel, Head of Branding & Publishing, Metro Group, Germany

Blasius Thätter Creative Director, Roland Berger Strategy Consultants Munich

Michael Adams Editor in Chief and Art Director, Beobachter Natur, Zürich

Meike Quentin General Manager Das Amt, Kiel

Birgit Leifhelm Designer Editorial Design, Coop Presse, Basel

Katharina Reitan, Journalist video. blogging. wording. training. Vienna

Eberhard Wolf Professor Visual Communication, AMD Munich

Die Urkunde im Format DIN A 3 zeigt jeweils die Publikation, die gewonnen hat, die Kategorie und unten sind die Unterschriften jedes Jury-Mitglieds.

Wettbewerbs-Zeitraum:  Es konnten Arbeiten eingereicht werden, die zwischen 1. September 2017 und 30. September 2018 entstanden sind.

 Weiterer Zeitplan: Hauptpreise: Gold, Silber und Bronze

30. November: Bekanntgabe der Gewinner.

Die Jury entscheidet über die Vergabe von Auszeichnungen in Gold, Silber

Am 30. November wird die Liste der Gewinner auf der Website

und Bronze. In seltenen Fällen gibt es auch „Judges‘ Special Recognitions“.

www.creative-media-award.com veröffentlicht. Wenn keine Liste sichtbar ist,

Sie sind zwischen Bronze und den Awards of Excellence positioniert.

sollten Sie die Website im Browser neu laden.

Herausragende Einzelleistung: Award of Excellence

Dezember: Benachrichtigung per Email.

Neben den Hauptpreisen gibt es für herausragende Einzelleistungen „Awards

Alle Teilnehmer per E-Mail oder Brief über ihr Ergebnis informiert.

of Excellence“. Diese Auszeichnungen stehen genauso auf der Liste der Gewinner wie die Hauptpreise.

Januar: Versand der Urkunden. Ende Januar werden die Urkunden per Email verschickt.


Aus diesen Ländern kommen die Teilnehmer: Traditionell ist der ICMA im deutschen Sprachraum sehr gut verankert. Viele Einreichungen zu diesem unabhängigen Wettbewerb kommen aus Deutschland, der Schweiz und Österreich. Innerhalb Europas haben Firmen, Agenturen und Designer aus Belgien, Luxemburg, den Niederlanden, Dänemark, Finnland, Großbritannien, Irland, Italien, Slowakei, Tschechien, Rumänien, Spanien, Polen, der Ukraine und Griechenland teilgenommen. Einreichungen außerhalb Europas kamen unter anderem aus Singapur, Brasilien, Indien, Australien, Neuseeland, Kanada, den USA und Russland. Unterschied zu anderen Wettbwerben Beim ICMA beteiligen sich sowohl große Agenturen als auch Designbüros und einzelne Designer. Auch in diesem Jahr sind einige Firmen erfolgreich, die Corporate Medien inhouse erstellen. Im Gegensatz zu anderen Wettbewerben gibt es beim ICMA keine Nominierungen. Es gibt die Ränge 1, 2 und 3 – also Gold, Silber und Bronze. Mit Awards of Excellence werden herausragende Einzelleistungen ausgezeichnet. Es sind oftmals Foto-Reportagen, Illustrationen oder die buchbinderische Verarbeitung, die auf diese Weise honoriert werden. In diesem Überblick werden auch einige Beispiele von solchen Awards of Excellence-Arbeiten gezeigt.


Statistik Am 9. ICMA haben sich 395 Publikationen aus 18 Ländern beteiligt. Es wurden folgende Awards vergeben:

9. ICMA

8. ICMA

7. ICMA

6. ICMA

5. ICMA

4. ICMA 3. ICMA

2. ICMA 1. ICMA

Einreichungen

395

376

419

411

364

389

214

Gold Awards

25

28 40 39 27 21 10 10 7

Silver Awards

34

39

41

45

25

25

11

9

5

Bronze Awards

25

26

31

31

22

16

12

7

7

sowie Awards of Excellence

226

194


3.1. Logos

Particulate matter, harvested in Rotterdam, plays the leading role in the ceramic tableware and visual identity of ‘Servies’, an awareness project for better air quality. We used the authentic poisonous powder itself, spreading it in a variety of ways to capture it’s horribly fascinating nature.

Staying close to the heart of the matter while stretching the design application to a broader, multi-faceted approach the dynamic logo set enables one to play around and underline, set off in contrast, uplift or downplay the darkness of the message.

studio ilse van klei Ilse van Klei Schiekade 189, unit 409 3013 BR Rotterdam The Netherlands post@ilsevanklei.nl

Particulate matter, harvested in Rotterdam, plays the leading role in the ceramic tableware and visual identity of ‘Servies’, an awareness project for better air quality. We used the authentic poisonous powder itself, spreading it in a variety of ways to capture it’s horribly fascinating nature. Staying close to the heart of the matter while stretching the design application to a broader, multi-faceted approach the dynamic logo set enables one to play around and underline, set off in contrast, uplift or downplay the darkness of the message. studio ilse van klei, Rotterdam, The Netherlands

Particulate matter, harvested in Rotterdam, plays the leading role in the ceramic tableware and visual identity of ‘Servies’, an awareness project for better air quality. We used the authentic poisonous powder itself, spreading it in a variety of ways to capture it’s horribly fascinating nature.

Staying close to the heart of the matter while stretching the design application to a broader, multi-faceted approach the dynamic logo set enables one to play around and underline, set off in contrast, uplift or downplay the darkness of the message.

studio ilse van klei Ilse van Klei Schiekade 189, unit 409 3013 BR Rotterdam The Netherlands post@ilsevanklei.nl


3.1. Logos Soundclip is an online platform where music and sound les can be purchased from a vast audio library built from ongoing contributions by talented producers. The website hosts thousands of clips of audio for the user to preview sound les quickly and easily before committing to purchase. The user can also store email addresses of people in their team and send the clip instantly, for everyone to review, via email attachment. Daniel Evans, Webcore Design, South Shields, United Kingdom Soundclip is an online platform where music and sound files can be purchased from a vast audio library built from ongoing contributions by talented producers. The website hosts thousands of clips of audio for the user to preview sound files quickly and easily before committing to purchase. The user can also store email addresses of people in their team and send the clip instantly, for everyone to review, via email attachment. Soundclip also features a crowdsourcing section in which the user can put forth a request for custom audio work. Participating producers can then produce work to their specification and forward a sample portion sound clip for review. The logo features a trumpet to depict sound and music fashioned from a paperclip. The paperclip is a double entendre signifying a ‘clip’ (of music), whilst depicting the traditional icon of an email attachment.

Daniel Evans Webcore Design 74 Cheshire Grove South Shields Tyne & Wear NE34 7HZ admin@webcoredesign.co.uk

Drip is a solid honey extracted from nature used as natura sweetener and a healthier sugar substitute. The client wanted a logo that intuitively shows the main ingedrients (honey) as well as its source (nature). The logo had to capture the brand‘s mood and tone, which are „Refined“ and „Luxury“. Artsy Kiddo, Seoul, South Korea


3.1. Logos Logo design for ERA, Chef Gabe Erales’ message and brand. The logo system is built around the symbol of the corn — influential to Erales’ work. The goal is to create an homage to his Hispanic roots – supported by the phrase, “sin maiz, no hay pais” (without maize, there is no country). Analee G. Paz, USA Logo design for ERA, Chef Gabe Erales’ message and brand. The logo system is built around the symbol of the corn — influential to Erales’ work. The goal is to create an homage to his Hispanic roots — supported by the phrase, “sin maiz, no hay pais” (without maize, there is no country). Erales’ technique is a continuing exploration and cooking philosophy founded on folk Mexican cuisine with resourceful and novel twists. In the same way, the elements in the logo mimic the combination of traditional and modern design techniques.

Analee G. Paz 104 Kite Drive Laredo, Texas 784045 USA

Design for the bar, Nido (bird’s nest). The logo system is made up of mixed typographic treatments and a modern symbol of a nest built from 4 uneven sticks. These sticks reconfigure into communicative icons and patterns allowing for visual interaction and brand exploration. Located within Golondrina Park (Swallow’s Park) on the border between the United States and Mexico, the aim is to relate to Nido’s bicultural, bilingual clientele in their unique, adaptable, and eclectic personality.

Analee G. Paz 104 Kite Drive Laredo, Texas 784045 USA

hola@analeegpaz.com

hola@analeegpaz.com

Design for the bar, Nido (bird’s nest). The logo system is made up of mixed typographic treatments and a modern symbol of a nest built from 4 uneven sticks. These sticks reconfigure into communicative icons and patterns allowing for visual interaction and brand exploration. Located within Golondrina Park (Swallow’s Park) on the border between the United States and Mexico, the aim is to relate to Nido’s bicultural, bilingual clientele in their unique, adaptable, and eclectic personality. Analee G. Paz, USA


3.1. Logos The logo was designed on the occassion of a newly established open air concert organized by the city of Weinstadt. At this event established and still studying musicians are presenting. The typography “STEILLAGE” takes up the mountainous character of the venue and creates a spotlight that illuminates the golden stage represented by a musical note. This symbol indicates the concert and the star represents the open air event as well the rising and established stars of pop music. orangedog

Logo new | open air concert

Konzeption & Design On the occasion of an open-air concert organized for the first time on behalf of the City of Weinstadt and cooperation with the Popakademie

Katja Schlüter

Mannheim, in which established and still studying music artists were presented, we developed this new logo. The target group is diversified and the venue is located in the vineyards of the Remstal near Stuttgart. The typography „STEILLAGE“ takes up the mountainous character

Vogelsangstraße 32

of the venue and the empty space in between creates a spotlight that illuminates the golden stage. At the same time, in the context of the

70197 Stuttgart | Deutschland

typography the stage shows a musical note. This symbol indicates that the event is a concert and the star represents the an open air event as well the rising stars of pop music. The colours black and gold stand for value and shine as well as for day and night.

1 74 3 – 2 0 1 8

H au p t k i rc h e St. Tr i n i tat is A lton a

275 St. Trinitatis is an impressive church, evoking in bricks and mortar the splendour of the then independ­ ent city of Altona, today a borough of Hamburg. Though mostly destroyed in World War II, the Baro­ que exterior with its landmark copper spire was reconstructed 1954–1969, whereas the interior design realised coeval notions of austerity. This year St. Trinitatis celebrates the 275th anniversary of its consecration. The logo devised for this special occasion is characterised by the spire’s weather vane tinted in the patina of weathered copper.

orangedog, Katja Schlüter, Germany

post@orangedog.de

This year St. Trinitatis celebrates the 275th anniversary of its consecration. The logo devised for this special occasion is characterised by the spire’s weather vane tinted in the patina of weathered copper. Design für Kirchen, Olaf Welling

Design für Kirchen Olaf Welling Gaußstraße 51 22765 Hamburg Germany welling@designfuerkirchen.de


3.2. Logos Redesign The conceptional idea for the new design was inspired by neuronal structures and nerve impulses, that have been integrated into the N in a highly abstracted and simplified form. Isolated, the N becomes the universal sign of neurology as a whole, and is used as a striking and visually reinforcing element in the overall appearance of the DGN. The former The former logo logo

mattweis GmbH, Munich, Germany

The redesigned The redesigned logo logo

Deutsche Gesellschaft für Neurologie – Corporate Deutsche Gesellschaft für Neurologie – Corporate Design Design Derivation of the Logo Redesign Derivation of the Logo Redesign The conceptional idea for the new design was inspired by neuronal structures The conceptional idea for the new design was inspired by neuronal structures and nerve impulses, that have been integrated into the N in a highly abstracted and nerve impulses, that have been integrated into the N in a highly abstracted and simplified form. Isolated, the N becomes the universal sign of neurology as and simplified form. Isolated, the N becomes the universal sign of neurology as a whole, and is used as a striking and visually reinforcing element in the overall a whole, and is used as a striking and visually reinforcing element in the overall appearance of the DGN. appearance of the DGN.

The renewed logo for the city Schiedam represents the history of the city. The renewed logo for the city Schiedam represents the history of the city. The lion of Henegouwen has been the centre of the coat of arms of Schiedam The lion of Henegouwen has been the centre of the coat of arms of Schiedam since 1816. The new municipal logo has taken heraldic guides into account while at the since 1816. The new municipal logo has taken heraldic guides into account while at the same time giving the logo a modern and durable look. The design of the logo has been modified same time giving the logo a modern and durable look. The design of the logo has been modified for optimal legibility and adapted for digital channels. Lines have been softened for optimal legibility and adapted for digital channels. Lines have been softened and the crown and shield have been optimized to give the logo a strong and and the crown and shield have been optimized to give the logo a strong and durable look. The text next to the shield has the same dynamic line as the cotisse. durable look. The text next to the shield has the same dynamic line as the cotisse.

The renewed logo for the city Schiedam represents the history of the city. The lion of Henegouwen has been the centre of the coat of arms of Schiedam since 1816. The new municipal logo has taken heraldic guides into account while at the same time giving the logo a modern and durable look. The design of the logo has been modified for optimal legibility and adapted for digital channels. Lines have been softened and the crown and shield have been optimized to give the logo a strong and durable look. The text next to the shield has the same dynamic line as the cotisse.

mattweis GmbH mattweis GmbH Matthias Meier-Stuckenberger Matthias Meier-Stuckenberger Isartalstraße 44 Isartalstraße 44 80469 München 80469 München Germany Germany servus@mattweis.de servus@mattweis.de

Ontwerpwerk Ontwerpwerk Bernadette Pegtel Bernadette Pegtel Prinsestraat 37 Prinsestraat 37 2513 CA 2513 CA Den Haag Den Haag bernadette.pegtel@ontwerpwerk.nl bernadette.pegtel@ontwerpwerk.nl

Ontwerpwerk Bernadette Pegtel, The Hague, The Netherlands


Corporate Identities Deutsche Gesellschaft für Neurologie – Corporate Design Das »N« von DGN wird zusätzlich als eigenständiges Gestaltungselement verwendet.

positiv 100% cyan

NN Deutsche Gesellschaft für Neurologie – Corporate Design Derivation of the Logo Redesign The conceptional idea for the new design was inspired by neuronal structures and nerve impulses, that have been integrated into the N in a highly abstracted and simplified form. Isolated, the N becomes the universal sign of neurology as a whole, and is used as a striking and visually reinforcing element in the overall appearance of the DGN.

22 | 02.02.2018 © DGN

mattweis GmbH Matthias Meier-Stuckenberger Isartalstraße 44 80469 München Germany servus@mattweis.de

Deutsche Gesellschaft für Neurologie – Corporate Design application Stationery and business cards mattweis GmbH Matthias Meier-Stuckenberger Isartalstraße 44 80469 München Germany servus@mattweis.de

Deutsche Gesellschaft für Neurologie – Corporate Design The Logo The logo is designed as a word and figurative mark with a high degree of autonomy. The fundamental simplicity of the three letters D, G and N provide clarity and self-confidence. A strong visual recognition is created by the high contrast of formal rigidity and organic dynamic structure.

simple and natural products with tradition in premium quality. Rice from Japan is the base of all ts. We want to carry our rice and the KOMEKO spirit into the world. Everything starts with the grain of r, that spreads, unfolds, opens in every direction…

ated in a simple design language, a selected typography that makes a reference to Japan. The colors are armonious.

mattweis GmbH Matthias Meier-Stuckenberger Isartalstraße 44 80469 München Germany servus@mattweis.de

The logo is designed as a word and figurative mark with a high degree of autonomy. The fundamental simplicity of the three letters D, G and N provide clarity and self-confidence. A strong visual recognition is created by the high contrast of formal rigidity and organic dynamic structure. mattweis GmbH, Munich, Germany

Konzept & Design Ines Wallum Greifenbergerstr. 14 86938 Schondorf GERMANY

Konzept & Design Ines Wallum Greifenbergerstr. 14 86938 Schondorf GERMANY

KOMEKO packaging Packaging development for three types of rice flour.

info@ines-wallum.de

Konzept & Design Ines Wallum Greifenbergerstr. 14 86938 Schondorf GERMANY

Komeko – clean, simple and natural products with tradition in premium quality. Rice from Japan is the base of all Komeko products. We want to carry our rice and the Komeko spirit into the world. The logo was created in a simple design language, a selected typography that makes a reference to Japan. The colors are restrained and harmonious. Konzept & Design Ines Wallum, Schondorf, Germany info@ines-wallum.de

info@ines-wallum.de

KOMEKO packaging Packaging development for three types of rice flour.

Konzept & Design Ines Wallum Greifenbergerstr. 14 86938 Schondorf GERMANY

info@ines-wallum.de


Corporate Identities

ICEFACTUM GELATO

here gelato, the best italian ice cream, is cultural property. Refreshment in mer, savor in winter – fresh, creamy gelato all year round. Only the best ingres, every ice cream – handmade – that‘s ICEFACTUM. The word-image brand esses with its minimal and clear lines. The reduction to the pure/ essential is sophy – not only with the ingredients of the ice cream. The logo symbolizes mple with its subtle elaboration. On the following pages you can get to know ewly created brand ICEFACTUM. The unobtrusive color selection, around the ACTUM brand, creates a unique selling point in the area of the mug ice cream. e point of sale, ICEFACTUM is unique.

The ICEFACTUM ice cream cups. A statement. Due to their velvety surface, they feel outstanding in the hand and impress with their puristic and high-quality design. Already by the pastel shades the buyer can conclude on the contents. The environmentally friendly packaging is recyclable and fully biodegradable. All ice cream cups are delivered with a spoon in the lid. The gelato variety is visible on the lid and is supported by the respective pastel tone. The form allows safe stackability. This is important for the cooling units in the ICEFACTUM design.

A design ice cream cup that stands out from the crowd with its puristic design and directs the focus on the essentials. The gelato. Already by the pastel shades the buyer can conclude on the contents. The environmentally friendly packaging is recyclable and fully biodegradable as it is made from renewable raw materials. All ice cream cups are delivered with a spoon in the lid. Tölle Studios GmbH Lutz Tim Tölle Corunnastraße 14B Storytelling - very important. New customers 58636 Iserlohn Deutschland Bible of ICEFACTUM – a story about the ice. lt@toelle-fotostudio.de

Tölle Studios GmbH Lutz Tim Tölle Corunnastraße 14B 58636 Iserlohn

Italy – here gelato, the best italian ice cream, is cultural property. Refreshment in summer, savor in winter – fresh, creamy gelato all year round. Only the best ingredients, every ice cream – handmade – that‘s ICEFACTUM. The word-image brand impresses with its minimal and clear lines. The reduction to the pure/essential is philosophy – not only with the ingredients of the ice cream. The logo symbolizes the simple with its subtle elaboration. Tölle Studios GmbH, Iserlohn, Germany Tölle Studios GmbH Lutz Tim Tölle Corunnastraße 14B 58636 Iserlohn Deutschland lt@toelle-fotostudio.de

and new contacts get a small oneDeutschland

lt@toelle-fotostudio.de

Tölle Studios GmbH Lutz Tim Tölle Corunnastraße 14B 58636 Iserlohn Deutschland lt@toelle-fotostudio.de


Part Three: Corporate Design 3.1. Logos Gold Servies

NL

studio ilse van klei

Silver Soundclip

GB

Daniel Evans, Webcore Design

Bronze drip

KOR Artsy Kiddo

Bronze ERA

USA Analee G. Paz

Bronze Nido

USA Analee G. Paz

Award of Excellence open air concert Steillage

D

Orangedog, Katja SchlĂźter

Award of Excellence St. Trinitatis

D

Design fĂźr Kirchen, Olaf Welling


3.2. Logos Redesign Silver DGN

D

mattweis GmbH

Silver Gemeente Schiedam

NL

Ontwerpwerk, Bernadette Pegtel

Silver DGN

D

mattweis GmbH

Silver Komeko

D

Konzept & Design Ines Wallum

Award of Excellence Icefactum ¡ Gelato

D

TĂślle Studios GmbH

3.3. Business Stationery


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