Fair voices
Our target group consists of builders and architects, so we’re here to showcase new products and obtain new customers and contacts. All our kitchens are made-to-measure and as far removed from standard solutions as possible. We focus exclusively on the Swedish market and this is the place to meet it.”
“Swedish and Scandinavian design is growing in international popularity and is now on the wish lists of quality-conscious Russians. So far, Scandinavian design appeals most strongly to people from Saint Petersburg, but I’m sure this will spread to Moscow and the rest of the country too.” Elena Airas is the Russian agent for a number of Swedish furniture companies, including Blå Station.
Foto: Johan Fowelin
Johannes Widenström, Kitchen Consultant, Boman Kök DuoBad, Sweden
CSR and environmental issues are at the top of our agenda. We’re here to make people aware of our existence, make contact with our members and recruit new ones. It’s essential to cultivate personal contacts.” Marie–Louise Sigemalm is CEO of Swedish industry organization FMI, with about 330 member companies consisting of paint, furniture and interiors dealers. FMI advises its members on financial and legal issues and aims to act as a day-to-day sounding board.
Everything is integrated, which means I can go round effectively to look at products and put my questions to producers and suppliers. You get everything served up at once and it’s terribly rewarding to meet people and hear what the different companies are working on. This is a very good fair for those of us working in the interiors industry, which happens to be one of our areas.” Louise Masreliez, Architect, Marge Arkitekter, Sweden
International press reactions “Scandinavian design carries a strong heritage, but keeps moving forward and continues to show its strength. The Nordic identity and feeling is carefully preserved. I’ve been here several times, and one of the things I particularly like about the fair is the opportunity to meet the up-and-coming young designers in Greenhouse. I feel Stockholm Furniture & Light Fair has found exactly the right balance between design and business. I’ll be spending four days here this time and I want to see as much as possible.” Amy Heffernan, Interiors Editor, Wallpaper, UK
www.stockholmfurniturefair.com
“This is my first visit and it’s unbelievably well organized. You get a good overview and I really like what I see. Scandinavian design has a style and an identity on its own. It sets the tone for the entire fair and that’s a positive thing.” Fenna Molenkamp, Journalist, Elle Decoration, the Netherlands
FAIR VIEW 2013/2014 | 21