Media Update June 2009

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UPDATE

June 2009

Education through information

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MEDIA NEWS Africa’s biggest media group, Naspers, expects to report a 15% to 25% fall in headline earnings per share for the year to March, due to a higher accounting charge, and says core profit will edge higher.

Concerning information has been brought to the attention of the Media Update newsroom, whereby publishers have reported incidences of ‘ghost magazines’, and advertising sales people calling to solicit advertising for these supposed publications. It would appear that the business-tobusiness sector has been the most vulnerable. By posing as an employee of one of these ‘magazines’, advertisers are approached, who then pay for advertising in a publication that never hits the shelves or, if printed, comes out in minuscule quantities. Advertisers should therefore be extra cautious of these incidences.

Twelve of South Africa’s hottest names from the world of sport; entertainment; politics; and business will be “Munching for Mental Health”, all in the name of Mental Health advocacy. Each celebrity will be auctioning off two hours of their highly sought-after time to one extremely lucky bidder who makes the highest bid on website from 23 to 30 June. The bid is the Bid or BuyLwebsite in aid of supporting South Africa’s largest mental health initiative – the South African Depression and Anxiety Group (SADAG). Newsclip is one of SADAG’s proud sponsors.

Miss Earth South Africa 2009, in association with Consol, was recently crowned this weekend at Emperors Palace. 20-year-old Chanel Grantham is the first Durbanite to take the title.

Grantham will represent South Africa at the International Miss Earth 2009 pageant, to take place in the Philippines later this year. “We at Newsclip are conscious of environmental influences, and have decided to commit our support to the Miss Earth South Africa team for another year”, says Newsclip Executive Strategist, Daniel Munslow.

A f r i c a F i n a n c e Corporation (AFC) and other investors have closed an equity financing deal for the Main-One Submarine Optical Fiber Cable System.

AFC is one of the largest investors in the USD240million, African-led project. Debt finance for the project is being provided by a consortium of development finance institutions, led by the African Development Bank and a group of Nigerian banks.

FA News Online reports that national healthcare is urging journalists and the press to put pressure on government to disclose the information they request.

Collins Khumalo, newly appointed Chief Operating Officer at MultiChoice, is set to take the organisation into a new field of growth based on some fundamental operational insights – what the consumer wants.

The Media Development and Diversity Agency are mourning the passing away of Nosipho Nicolette Tladi, former Editor and Founder of Port Alfred newspaper, Nemato Voice.

Do young people read newspapers? The conventional wisdom says no, but the reality is different; there are plenty of newspapers that successfully attract the young, and they’ll be sharing their strategies at the eighth World Young Reader Conference & Expo, to be held in Prague, Czech Republic, from 27 to 30 September.

Press freedom violations continue to mount worldwide, the World Association of Newspapers (WAN) said in its half-year review of global press freedom, that paints a bleak picture in much of the world.

The WAN has condemned a `climate of impunity` in Mexico that allows the killers of journalists to avoid prosecution, and has called on President Felipe Calderon to do more to bring the murderers to justice.

A new association dedicated to protecting press freedom and the business interests of publishers and distributors in the former Soviet republic of Kyrgyzstan, has joined the WAN. 1

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Naspers, the owner of Africa’s largest pay-TV company, MultiChoice, has offered $19.3million for Polish financial internet portal, Bankier.pl. According to Naspers, one of Bankier’s current shareholders has committed to selling its 18.4% to the Cape Townbased company. The portal would be integrated into Naspers’ Allegro internet unit, which operates in 11 eastern European countries.

Whether positive or negative, all people will be able to express their opinions about the SABC by SMSing their comments to a number launched by the Television Industry Emergency Coalition.

SMSes can be sent at a cost of 50c to 31970.

Messages must begin with the word ‘TV’.

The SABC’s Acting Group Executive of News, Phil Molefe, formally introduced the Corporation’s new presidential correspondents to President Jacob Zuma on Friday, 5 June 2009 at Tuynhuis in Cape Town.

Following a Board meeting on 4 June, Kanyi Mkhoza, SABC Board Chairperson, has decided to step down from this position. She will, however, continue to be a member of the Board. She has decided to step down in the interest of the SABC. Board member, Ashwin Trikamjee, will act in the position of Chairperson.

The Department of Education and the SABC have joined forces to provide the Class of 2009 with additional support in the form of televised extra lessons straight after school each day, to help improve results for this year’s Matric examinations.

SAARF has postponed the TAMS Panel universe adjustments, scheduled for 1 July, until 1 August. The variables of the Random Iterative Method (RIM) weighting methodology are to change, with the collapse of the M-Net and DStv variables into a single Pay RIM, which will Impact on M-Net - and DStv-buying target markets and media planning from 1 August, and not from July as previously planned.

The Forum for African Investigative Reporters (FAIR) has set up an online mentoring programme to help African journalists working on investigative stories to gain access to information and useful techniques. African journalists can now obtain help with access to information; methodological tools; training materials; legal defence advice; and good old veteran’’ ‘how to’ tips, by emailing mentor@fairreporters.org.

Lmentor@fairreporters.org

Independent Newspapers is launching a multimedia campaign to highlight the eff ectiveness of advertising in its classifieds sections.

“We have used well-known comedian Barry Hilton to add some humour to the campaign which, we believe, will get people talking about our classifi eds and also show their versatility,” says Independent’s Brian Porter.

The Citizen notes that as from the last week of June, the CitiBike supplement will run in conjunction with CitiMotoring every Wednesday, until further notice.

In the past the country’s premier wine festival, the very popular Stellenbosch Wine Festival, has added a little sporting taste to its line-up in the form of the Stellenbosch Mountain Bike Challenge. The event was so popular it became the largest inaugural mountain bike event in the country. This year, the event will once again return to gracious host town, Stellenbosch, on 1 August - but with a brand-new name: Die Burger MTB Challenge. Die Burger has come onboard as the principal sponsor.

Sunday World has undergone a thorough revamp to mark its 10th anniversary, which will be officially celebrated in style at a star-studded red carpet event at the Inc club in Braamfontein on 26 June. The rebuffing of Sunday World has taken place in preparation for its birthday, and after conducting indepth research with its readers, it was established that extra features needed to be added to the Sunday paper.

South Africa’s biggest daily newspaper, the Daily Sun, continues to haul in the numbers despite the general decrease in newspaper sales over the past year. The Daily Sun has now overtaken the Sunday Times as the country’s biggestselling paper, with fi rst-quarter sales averaging 507 000.

Daily newspaper, the Sowetan, is embarking on a new journey with a fresh look and more aspirational content for readers. The new daily was officially launched at an exclusive and symbolic event at the Gautrain service station in Johannesburg on 3 June.

It was The Times’ second birthday issue on Friday, 5 June.

The Times is the morning daily newspaper from the Sunday Times stable.

Shape magazine, in association with D i s c ove r y V i t a l i ty ’s H e a l t h y F o o d InitiativeTM, brings you the Shape Healthy Food Journal — a one-month plan to better eating and a healthier, slimmer future.

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Eat Out Best Of Seafood is the first serving in a new series of digital magazines produced by Eat Out in association with Prudential Portfolio Managers. The series, branded Eat Out Best Of, will showcase South Africa’s best restaurants in different food categories – from burgers and pizzas to cafés, as voted for by online users. These new mini-restaurant guides will be available for free on Eat Out. Six years from its conception and Soul Magazine has done it - the fourth quarter ABCs for 2008 showed Soul as the biggest growing magazine for 2008. With a percentage growth of 75.6%, Soul was the clear leader among all South African magazine publications, most of which actually showed a negative growth in sales during the same period.

RamsayMedia’s biggest-selling title, CAR Magazine, has been announced the winner in the Coolest Magazine and Coolest Male Magazine Categories of this year’s Sunday Times Generation Next Survey.

Also at the Sunday Times Generation Next Awards, True Love magazine won against the likes of Cosmopolitan and Drum in the category of Coolest Female Magazine.

For just R15.80 a month, Jet Club members can enjoy fantastic benefits that far outweigh the small monthly fee.

On 1 June 2009, SA Woman Golfer magazine’s second birthday issue hit the shelves. The magazine is the only women’s golf magazine in the country and has captured a passionate niche market with disposable income. In a time when other magazines have been struggling, SA Woman Golfer has seen a continual increase in both revenue and subscription base. Being an independent publisher makes this feat even more remarkable, having overcome many hurdles and opposition in the past two years.

Real Simple magazine has just announced that the July issue will be its last.

Media24 has closed myweek magazine with immediate effect, due to escalating costs and a declining advertising base as a result of economic pressures, it was no longer viable to publish the magazine. The final issue, issue 8, appeared on 27 May. 8 Ink Media announced the sales figures of the first issue of National Geographic Traveller in December 2008. The first issue has succeeded in achieving an unaudited sale of more than 15 000 copies, which is a sell through of more than 80% of its initial print run.

The winter issue of YOU Pulse hit the shelves from 3 June.

In the newest edition of Design magazine, everyone’s a superhuman.

Indaba

The winter edition of Wrapped will possibly have readers sitting back and pondering spirituality and their understanding of it - with a variety of views aired through interviews with a behavioural scientist; a psychologist; and a pastoral councillor. Publisher, Morne Ebersohn, explains Wrapped has always explored contentious issues and highlighted topical subject matter to create debate and discussion.

WINE magazine is offering its readers exceptional value with its latest issue. A copy of the 2009 edition of ICONS: South Africa’s Wines Reviewed - is bagged free and exclusively with the July issue. The 168-page guide is a comprehensive record of the results of the Old Mutual Trophy Wine Show, one of the country’s most prestigious competitions on the wine calendar.

T o p - s e l l i n g Afrikaans family m a g a z i n e , Huisgenoot, now also has a brand-new section on books. With so many new books constantly making their appearance, even regular visitors to large bookstores can’t keep up with what’s on offer.

Now Huisgenoot makes it easier for booklovers to focus on new titles with a new section devoted to books.

With an extremely limited budget, Starcom was recently challenged to launch the new Samsung X360 notebook. These high powered personal notebooks are much smaller than typical laptops. To demonstrate to readers the actual size of its new mini X360 notebooks, Starcom conceptualised a false cover with a difference in the April issue of Popular Mechanics.

Screen Africa, the leading trade publication for the film; TV; and professional equipment supply industries in South Africa, will run a special advertising feature on local projects being undertaken for the 2010 FIFA World Cup South Africa.

Live Nation announced that it has entered into a strategic alliance with South Africa`s leading live entertainment company, BIG Concerts. BIG Concerts will serve as Live Nation`s exclusive promotion partner for all tours in South Africa, where BIG Concerts currently sells more than 400 000 tickets annually.

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Men’s Health magazine boasts an increase in circulation, further entrenching its position as the country’s leading male health and wellness lifestyle publication. True to its pay-off line of being the “Magazine Men Live By”, Men’s Health will once again honour and celebrate 24 extraordinary South African men at the annual Best Man Awards, to be held in Gauteng on 11 June 2009. Woolworths TASTE has recently undergone a redesign in order to adapt to the changing needs of readers.

Strategic editorial changes have been made to ensure that it continues to deliver on its promise to make food decisions s i m p l e a n d e f f e c t i ve f o r Woolworths shoppers.

Customer magazine publisher, New Media Publishing, in collaboration with Quivertree Publishing, and Woolworths, has published Woolworths TASTE The Cookbook, a 204- page, stand-alone recipe book that showcases the best recipes from multi-award-winning magazine TASTE. In support of Africa Day, Design> magazine is celebrating everything African by publishing a special edition featuring content focusing on design from the continent.

Runner’s World magazine has defied the odds currently plaguing the South African publishing industry, having improved its circulation figures to 18 058 for the quarter January – March 2009; a 9 percent increase compared to October – December 2008.

Joan Collins said it best: “Age is just a number. It’s totally irrelevant unless, of course, you happen to be a bottle of wine.” Or a magazine for that matter, because this statement rings true for South Africa’s top woman’s glossy magazine, SARIE, which celebrates its 60th birthday this July, improving in character and content with each passing year.

Top fashion school, LISOF, street style brand, Soviet, and TeenZone magazine are looking for the next generation of fashionistas with a competition aimed at sixteen-year-old students from LISOF’s top 100 feeder schools who are keen to pursue a career in fashion. The finalist teams of sixteen-year-olds will style up 5FM DJs for photo shoots that will appear in TeenZone, as well as at Soviet stores, and the public will be able to vote for their favourite shoot.

The third bumper issue of Huisgenoot-Tempo is out now. The magazine is packed with articles, indepth interviews with Afrikaans artists and great pictures. For more information, visit www.huisgenoottempo.com.

Lwww.huisgenoottempo.com Psychologies will feature a local celebrity on its cover for the first time with its June/July 2009 issue. In her first major interview with a women’s magazine since her publicised miscarriage in December 2007, television personality and businesswoman, Basetsana Kumalo, opens up about her personal life and talks about important life lessons she has learnt.

Multisport publication, Go Multi magazine, has increased its distribution from 4 500 to 15 000 copies for their May/ June issue. Distributed through subscriptions and circulation giant, RNA, Go Multi will now be available through a large network of national retailers, such as SPAR; Exclusive Books; CNA; Sportsman’s Warehouse; BP; Caltex; Zenex garage stores; corner cafe cash stores; and many independent sports retailers. Visit www.gomulti.co.za for more information.

Lwww.gomulti.co.za Country Life has a brand new look.

The stylish new cover will be introduced with the July issue. “While retaining the feel of the old, it reflects the design changes made inside the magazine last year, and which were well received by readers,” says Editor, Nita Hazell.

The response to the launch issue of Sanlam’s Reality magazine has been overwhelmingly positive, said the CEO of the company’s Reality Lifestyle and Rewards programme, André van Selm, announcing a 25 percent increase in the publication’s print order.

The spotted or laughing hyaena generally gets a pretty negative press with its reputation as a scavenger. Yet this intriguing predator is an extremely efficient hunter, living in highly complex female-dominated societies. The June issue of Africa Geographic features a beautiful portfolio by well-known wildlife photographer, Suzi Esterhas, whose intimate images provide remarkable insight into the hyaena’s heretofore little-known social order.

The Dairy Mail, the only magazine dedicated to the dairy industry of South Africa, celebrated its 15th birthday on 4 June 2009. The first edition of the magazine was produced in June 1994, as a modest black-andwhite, 12-page newsletter for the former Milk Board.

The annual Sanlam Awards for Community Press are aimed at encouraging excellence and rewarding meritorious work. The competition is run by the Forum of Community Journalists (FCJ), under the auspices of the Print Media of South Africa (PMSA). Full-time editors; journalists; and photographers from all South African and Namibian community newspapers, which are not published more than twice a week, qualify for the awards.

New African has launched a publication focusing on women. The first issue of New African Woman was recently launched with both an international and southern African cover. The magazine will appeal to the more discerning; deepthinking; educated contemporary woman. Its target is the 18- and over woman with a reasonable disposable income, who is looking for a thoughtprovoking magazine.

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Square, yellow and porous he may be, but quirky Nickelodeon T V c h a r a c t e r, S p o n g e B o b SquarePants still showed his enduring star quality by beating TV newcomer, Ben 10, and other popular TV characters to be named the Coolest Cartoon Character in this year’s Sunday Times Generation Next Survey.

SABC1’s spiritual gospel show, Gospel Gold, is gearing up for a national road show to reach out to communities. The Mzansi Fo Sho premier gospel music show will, from 26 June 2009, host a series of gospel concerts across various Mzansi provinces.

The SABC1 brand does it again, by being voted in second place as the Coolest TV Channel in Mzansi, according to the recently-released Sunday Times Generation Next Survey 2009. The survey polled over 5 000 urbanites in the 8- to 22-year-old market.Disney Channel took the first spot; and Trace settled for third best.

The second season of the Christian lifestyle magazine show, Big Up, started on Sunday, 7 June at 12:00 on SABC1. Big Up is a Christian lifestyle magazine show that pairs “local heroes” (people who give freely to their community) with popular, local music artists, who in turn dedicate a song to pay homage to the featured guests’ charitable work.

C N N International has won an Amnesty International Media Award in the International Television and Radio category, for its documentary. ‘World’s Untold Stories: The Forgotten People’. The winning halfhour documentary, presented by CNN’s Bangkokbased correspondent, Dan Rivers, highlighted the on-going persecution of the ethnic Rohingya people in their bid to escape terrible persecution and privation in Myanmar, formerly Burma and in neighbouring countries.

MTV and Zain are celebrating Africa’s wannabe music stars by empowering amateur singers to participate in the MTV Africa Music Awards with Zain (MAMA).

MTV base has been hacked! A glitch in the MTV computer system has seen a host of big name DJs wrestling control of MTV base’s airwaves to impose their own tastes and music preferences on the urban music channel - the ‘DJ Take Over’ has begun.

Staying Alive, MTV International’s global HIV and AIDS prevention and awareness campaign, has announced plans for Travis McCoy of Gym Class Heroes to travel to South Africa; the Philippines; and India to raise awareness about youth-driven HIV and AIDS prevention initiatives. The journey was tracked in real time through a variety of social media tools, including Twitter; Dopplr; UStream; and Flickr, along with a dedicated website at l www.theunbeatentrack.com. www.theunbeatentrack.com

MTV Networks Africa (MTVNA) is to broaden its appeal to the teen market by introducing a range of on- and offair initiatives designed to attract new viewers to its African music TV channel, MTV base. From 1 July, MTV base (DStv Channel 322) will restructure its schedule and music programming policy; prioritising ‘urban’ music genres; increasing the percentage of music content on the channel; and investing in new local programming strands.

On Wednesday, 20 May, joint Idols Season V winner, Jason Hartman, received his prizes at Montecasino’s Outdoor Piazza.

A new season of Big Brother Africa begins in September. BIG BROTHER AFRICA: THE REVOLUTION is set to be the biggest season ever. www.mnetafrica.com.

For more information, visitLwww.mnetafrica.com M-Net’s I Wanna Be… is making ordinary South Africans’ dreams come true every week. Ed and Elana last week helped one ‘Lucky’ contestant fulfill his dream of running a beach bar, and another hear a song she wrote performed in front of 6 000 people!

The new, locally-produced business magazine programme, Africa Inc, premiered on SABC3 on Tuesday, 16 June at 20:00. The programme is scheduled to run for 26 episodes and promises a unique view on black economic empowerment, 15 years into democracy. It is produced and presented by journalists, Siki Mgabadeli and Nikiwe Bikitsha.

The dreams and expectations of young African footballers currently competing in the COPA Coca-Cola tournament in South Africa are being documented in a comprehensive TV series.

M-Net’s brand new magazine show, All Access, touted to be South Africa`s next big weekly ‘it’ television event, premiered on Thursday, 25 June at 19:30, giving viewers a special backstage pass.

Watch lives get turned around with Discovery Vitality’s HealthyFood, Healthy You on The Home Channel (DStv 182) as the panel of experts gives people top tips on how to improve their lifestyles.

Discovery Networks EMEA (Europe, Middle East, Africa), part of the world’s leading non-fiction entertainment broadcaster, has announced plans for an ‘incubation’ of programming from its new channel, ID Investigation Discovery, on Discovery Channel in South Africa, starting 3 July 2009 and lasting for a period of six weeks. Discovery Channel (DStv Channel 250) will delve into the minds of the world’s worst criminals this winter when it hosts its compelling new branded programme block, Investigation Discovery (ID).

A locally-produced show scheduled to launch on M-Net’s brand new youth channel, Vuzu, has undergone a name change. Girls of the Vuzu Mansion will now be called Vixens.

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CNBC Africa is calling on all business people in Africa to get into the spirit of soccer by wearing a football shirt to work on 15 June 2009. CNBC Africa anchors; presenters; and producers will be leading the way by dressing up in sporting attire.

Experience explosions up close and see demolitions like never before in Discovery Channel’s thrilling new series, Extreme Explosions.

Extreme Explosions premiers on 16 June at 22:00.

Ahead of the 40th anniversary of the first lunar landing, BBC Knowledge (channel 251) presents two weeks of programming that captures the compelling story of space exploration and the excitement of the very first landing.

Nhlanhla Nciza of Mafikizolo fame is back to entertain the viewers and chat about what she’s been up to; and newcomer, Khensy is in the limelight stage to share the music that won her fans in Europe.

Afro Cafe shows that it is still a show with a heart.

June was Africa month on Animal Planet. In honour of this, the channel is offering wallpaper and ringtones for mobile phones to SMS subscribers, to raise funds for the Tshwane National Zoo. From Saturday, 23 May at 18:30, SABC1 viewers have been introduced to a new attentiongrabbing game show called The Kids Are All Right, hosted by Paul Mnisi. The game show features seven super intelligent kids drawn from across South Africa.

In each episode, four adult friends come on the show hoping to defeat the kids to win a shared cash prize, which can be as high as R50 000.

In addition to being broadcast live on SABC2 on 3 June, President Jacob Zuma’s State of the Nation Address was also streamed live on www.parliament.gov.za.

Lwww.parliament.gov.za On Friday, 22 May, Engen launched its “African Welcome” television campaign. The campaign features eight well-known South African celebrities, who chat about the many different ways of welcoming visitors to South Africa. The eight television adverts were initiated by Engen to promote awareness around the importance of service excellence within South Africa. The result is a strong, unified message of welcome which celebrates the richness of true South African diversity.

Good Hope FM decided to search for Cape Town’s Hottest Radio Talent to join its jocks on air for Youth Day. Listeners sent motivations to the station to stand a chance for the opportunity to share the airwaves with their favourite DJs on 16 June.

Despite significant declines in radio listening, the latest release of SAARF RAMS® is not all bad news. The June 2009 survey reveals a number of radio stations have managed to buck the overall industry decline, looking decidedly better than they did a year ago.

Last year, Capetonians warmed the hearts of the city’s needy by donating generously to Good Hope FM’s Keep Cape Town Warm campaign, and this winter the station, along with ABSA, is hoping that residents will once again step up to the plate.

On Wednesday, 1 July 2009, Good Hope FM will celebrate its 44th birthday with a big bang and an unconventional twist by letting several radio legends take over the airwaves on the day. Mark Gillman; Dmitri Jegels; Graeme White; and Bongani Njoli were very popular regulars at the station in the nineties, and Good Hope FM decided to invite them back to each Host an on air show in celebration of its birthday.

Versatile broadcast and print media journalist, Bruce Whitfield, was named the Sanlam Financial Journalist of the Year for 2008 in Johannesburg. He is only the second journalist in the 34-year history of the competition to win the title in consecutive years.

SAfm is set to get thousands of its listeners around the country enthralled with the introduction of its fifteen minute, daily radio soapie, entitled Whatyamacallit! The station covers issues of the day; music shows; food; and human interest stories.

Talk Radio 702 presenters, John Robbie and Aki Anastasiou, were last night both honoured with the prestigious Paul Harris Fellowship Award, in recognition of their outstanding contributions in placing ‘service above self’.

On Tuesday, 26 May 2009, OFM, in association with the Solidarity Helping Hand Fund, hosted a 12-hour radiothon in Welkom. The aim of the radiothon was to raise much-needed funds for the workers and their families of the Pomodzi mine group in the Goldfields and North West province. A confirmed total of R1.1-million was raised within the 12 hours of the live broadcast.

Family life, the outdoors and an innate ability to enjoy themselves, coupled with an undying loyalty to South Africa and commitment towards making this country work. Jacaranda 94.2 Music Manager, Gustav Greyling, says these are just some of the heartfelt values uncovered by in-depth listener research that aptly illustrate the “pleasure and the pain” associated with capturing the hearts and minds of this highly discerning market.

As part of its ‘Feel Good’ plan, Jacaranda 94.2, in partnership with Gift of the Givers, is making an appeal to its audience and corporate South Africa to support the annual Winter Warmer Campaign, which kicked-off last month.

94.7 Highveld Stereo’s Rude Awakening announced a R1.7million donation from First for Women Insurance to survivors of human trafficking.

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MiningWeekly.com has launched a new research area geared at making quality mining news and information available to users at the click of a button. Known as MiningWeekly.com Research, the product consists of in-depth research reports on selected mining sectors, including gold; platinum; coal; diamonds; and uranium. Also included are a new mining project browser, links to listed mining companies on the major mining exchanges, and mine profile information.

Google plans to begin selling electronic versions of new books online this year, posing a potential challenge to market leader, Amazon.

Google has launched an experimental new search product called Google Squared, which does not provide a list of links to web pages like a traditional Google search does, but rather presents relevant information and facts in a spreadsheet-like grid called a ‘square’. The square can then be built, modified and redefined through further web searches. Find Google Squared www.google.com/squared. onLwww.google.com/squared The international SchoolTool development team has announced the release of SchoolTool 1.0, a web-based open-source student information system and calendar server for schools around the world.

Net Entertainment’s Mega Fortune™ jackpot has topped four million Euros and is now the largest jackpot available at any online casino. The Mega Fortune™ video slot offers three progressive jackpots, including the pooled life-changing Mega Jackpot, which is guaranteed to be paid in one single cash payment to a lucky winner. High-quality graphics and sounds combined with intricate bonus functions provide maximum entertainment to players.

My Paper Magazine is a monthly e-zine that features news and information focused around youth business...”Youth Business at its prime”.

Concise yet comprehensive editorial content looks at specific business aspects, highlighting opportunities and insight for young entrepreneurs; professionals; and students looking to be get into the corporate world. The magazine also profiles young entrepreneurs who are making an impact in the business arena. The editorial team, comprised of commerce students; professionals; and writers, ensures well-rounded, unbiased content.

Energy giant, Total, has commenced a campaign drive to introduce and promote the launch of its free mapping and route-planning tool – Total Navigator. The interactive map software blueprints the entire network of South African roads and streets in all towns, cities, and the country throughout its nine provinces.

KLA recently breathed new life into its website with the launch of a highly interactive and informative site that is actually fun for the user to navigate, while imparting some smartly worded insight into the research field.

After posting the Special Assignment episode on political satire that the SABC has twice pulled off the air, the M&G Online experienced its highest traffic volumes for a single piece of content, with the post being viewed 40 000 times in less than 48 hours. The SABC is now laying charges on the Mail & Guardian for stolen corporate property, however, Mail and Guardian Editor-in-Chief, Nic Dawes, says: “The Mail & Guardian believes that the public have a right to see for themselves the episode of Special Assignment.” He adds that “it is precisely our professional duty to make material of this nature public.”

LegalB provides updated information that is published in Government Gazettes under particular legislation. The company generates a weekly index of Acts under which notices in the Government Gazettes have been published. It also indexes the annotated titles of notices against each of the Acts listed, which are then emailed under indexes to Weekly Annotated Gazette Indexing Service (WAGI) subscribers on a weekly basis. Visit www.legalb.co.za for more information.

Lwww.legalb.co.za Inviting S o u t h African women of all shapes; a g e s ; vocations; and colours to participate, Women24.com - the largest online community of South African women – has launched the annual Female Nation Survey. For more information, contact swilson@women24.com.

Editor, Sam Wilson onLswilson@women24.com News24 begins June with a newlook website and a fresh approach to news consumption and distribution. “From a visual, functional and navigation standpoint, the new website is leading edge,” says News24 Editor, Jannie Momberg.

Local media sharing website, Z o o p y. c o m , h a s launched its own practical joke channel, called Framed, for mobile phones, tapping into a South African brand of comedy made famous by the likes of Jamie Uys and Leon Schuster. Using their mobile phones, people can now watch all the pranks for free or even film and upload their own pranks. Framed can be accessed from your mobile phone by SMSing ‘framed’ to m.zoopy.com/framed. The show 39626, or accessingLm.zoopy.com/framed www.zoopy.com/framed. can be watched online atLwww.zoopy.com/framed 7

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F a c e b o o k announced that D i g i t a l S k y Technologies (DST), one of the leading internet investment groups globally, with significant stakes in Eastern European and Russian internet businesses, has made a $200-million investment in Facebook, in exchange for preferred stock, representing a 1.96% equity stake at a $10-billion valuation.

Google Inc. announced a new edition of the Google Search Appliance™, GSA 6.0, with architecture that indexes all of even the largest organisation’s content: limitless linking of appliances to create unparalleled enterprise search power.

Yahoo! has announced two display advertising solutions for marketers as part of a new partner programme designed to significantly improve campaign performance, by marrying Yahoo!’s massive reach and targeting capabilities with leading third-party advertising technologies.

Www.magazinemarketplace.com Lwww.magazinemarketplace.com the dedicated website for attendees of FIPP’s annual magazine licensing; joint venture; and syndication event, Worldwide Magazine Marketplace (WMM) has been launched. Taking place between 2 and 3 November 2009 at Jumeriah Beach Hotel in Dubai, WMM is the only event dedicated to publishers wishing to discuss the licensing and syndication of their magazine content across borders.

Yahoo! Inc. announced the availability of the Yahoo! Distribution of Hadoop at the Second Annual Hadoop Summit. The Yahoo! Distribution of Hadoop is based on code available from the Apache Hadoop project, an open source project of the Apache Software Foundation. Hadoop is a distributed file system and parallel execution environment that enables its users to process massive amounts of data.

Yahoo! Inc. announced the appointment of Tim Morse as CFO, who will assume the responsibility on 1 July.

Opera Mobile 9.7 beta is now available to accelerate the mobile browsing experience for Windows mobile-based phones. Speed is at the heart of this beta release due to the addition of Opera’s recently-launched technology for faster surfing, Opera Turbo.

New online service, Hunch, wants to help people make up their minds about anything from dumping a boyfriend to choosing a car or getting a piercing. A Hunch engine uses machine learning technology to come up with insightful questions, the answers to which lead to a personally tailored recommendation regarding a path to take.

To get a sense of what smarty pants techies are up to and how they’re living the modern, on-demand lifestyle, take a look at the local version of Apple’s iStore. It’s a valuable measure of what South Africa’s on-the-go and in-the-know citizens are up to and how they’re entertaining themselves. Currently, music; social networking; books; and entertainment applications make up the top10 most downloaded applications on the site, with global brands such as Skype and MXit dominating. But among the fun and games, there are a few serious applications such as mobile maps and news.

Leading low-cost mobile devices company, MI-FONE, has signed a joint venture agreement on the Indian sub-continent that will see its low-cost handsets distributed through 17 distribution networks, in a bid by the company to corner the entry level market in the territory. Go to www.mi-fone.mobi for more on MI-FONE’s range of Lwww.mi-fone.mobi handsets.

A c c o r d i n g t o L i r o n S e g e v, C E O o f SwiftTelecoms, mobile phones have become an integral part of our lives, and for this reason, mobile has become a unique marketing channel. More and more companies are realising that it is essential to develop a mobile communication strategy.

Mobile history was once again made by President Barack Obama in a historic speech presented at Cairo, Egypt on 4 June. The US Department of State selected Clickatell to build and power the online enrolment process and support the global delivery of ‘live’ mobile speech highlights via SMS during President Obama’s speech to millions of international citizens.

The SA Men website is offering its readers a chance to win an incredible weekend away for two at one of South Africa’s top lodges or hotels, worth R12 500. Two of these prizes are up for grabs. This is being done because SA Men has set itself an ambitious goal of attracting 20 000 subscribers by 30 November this year.

The UK government published its long-awaited Digital Britain report on 16 June. It sets out the importance of the digital economy to the nation’s economic future, and how it will drive future industrial capability and competitiveness. The report has generally been well received.

Ananzi, South Africa’s leading Search engine and web portal, has joined with Mustek in sponsoring and installing computers in the Little Leaps school for special needs children.

Cell C has announced that due to the phenomenal success of its Woza Wheneva campaign the mobile network operator has restructured and extended the promotion for another two months. As part of the promotion, the cellular communications company is offering R7-million in cash prizes.

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Sunday Times and Foodcorp invite South African chefs to explore the flavours of Africa with the 2009 Food Awards at Foodcorp`s new innovation centre, The 7th Floor, situated in Black River Park, Observatory, Cape Town on 2 and 3 of September. The Food Awards, in their third year running, are made up of three competitions and are approved by the South African Chefs Association.

IPN’s Bastiat Prize for Journalism was inspired by the 19th-century French philosopher and journalist, Frédéric Bastiat. The prize was developed to encourage and reward writers whose published works promote the Institutions of a free society: limited government; rule of law brokered by an independent judiciary; protection of private property; free markets; free speech; and sound science.

Within a month of FIFA Confederations Cup matches being hosted at venues across the city that has set its sights on hosting the 2016 Olympic Games, the 14th prestigious CNN MultiChoice African Journalist 2009 Awards will be coming to Durban.

Sanlam is calling for entries from all print and internet-based fashion journalists in its third Sanlam Fashion Journalism Awards.

The annual Sanlam Awards for Community Press aims to encourage excellence and reward outstanding work in community journalism. Full-time editors; journalists; and photographers from all community newspapers in South Africa and Namibia, that aren’t published more than twice a week, qualify for the awards. The Forum of Community Journalists (FCJ) runs the competition, under the auspices of the Print Media of South Africa (PMSA).

“One gets the impression that nowadays, it is so much easier for advertising people to create advertisements in English, and, only if there is pressure from the marketer and client, will they attempt to make it work in Afrikaans – and that is precisely the problem.

They should be inspired to create in original, effective Afrikaans, and not merely translate advertising messages into Afrikaans: that’s where the challenge lies.” So says RCP Media (Rapport; City Press; and Sondag) CEO, Sarel du Plessis. “And because Rapport deems the encouragement of original, impactful Afrikaans advertising of the utmost importance for this Afrikaans Sunday newspaper, it has once again come out in full support of the Pendoring Advertising Awards as a gold sponsor,” says Du Plessis.

The prestigious 2009 SAPOA Awards for Innovative Excellence in Property Development, which were recently held at the Durban ICC, will be extensively featured in the August 2009 issue of the A Property Review.

The Grid has been shortlisted for the Mobile Entertainment Forum Awards in two categories: Social Networking, and Mobile First. The Awards ceremony will be held in London this year.

ELLE magazine, in partnership with top fashion value retailer, Mr Price, has opened entries for the ELLE New Talent Awards 2009. Closing date for entries was Friday, 12 June, and the six finalists were notified by telephone on 19 June. For a detailed brief, www.ellemagazine.co.za. visitLwww.ellemagazine.co.za Entries for the Vodacom Journalist of the Year 2009 have now closed. Visit www.vodacom.co.za, select `Sponsorships,’ and Lwww.vodacom.co.za then `Journalist of the Year’, for more information.

The Media magazine has announced the finalists for the prestigious 2009 Vodacom Women in The Media Awards. They are: Professor Jane Duncan, the former executive director of the Freedom of Expression Institute (FXI) who now holds the Chair of Media and Information Society at Rhodes University; Esmaré Weideman, editor of YOU; Huisgenoot; DRUM; YOU Pulse; and Huisgenoot Pols; Terry Volkwyn, CEO of Primedia Broadcasting; and Debora Patta, group Editor-in-Chief of eNews.

Diageo has announced the finalists in the sixth annual Africa Business Reporting Awards, following a record number of entries this year. The winners will be announced at a gala ceremony in London on Thursday 2 July.

As of 1 June, entries for the South African Film and Television Awards (SAFTAs) are open.

They will close on Friday, 31 July 2009. Only South African films or television productions/ programmes that have been produced and publicly exhibited or broadcast between 1 April 2008 and 31 July 2009 are eligible for entry into the SAFTAS 2010. The SAFTAs is an industry initiative managed under the custodianship of the National Film and Video Foundation (NFVF) under whose values the essence of the awards are encapsulated as those of creativity; freedom of expression; entrepreneurship; and equitable redress.

The Sunday Times Lifestyle section recently featured a double-page spread, highlighting the longlisted nominees for this year’s Sunday Times Fiction Awards; and the Alan Paton Award for NonFiction.

Five well-written and c a r e f u l l y - r e s e a r c h e d South African books have been shortlisted for the 20th anniversary of the Sunday Times Alan Paton Award for Non- Fiction. The Award, celebrating its 20th year, forms part of the 2009 Sunday Times Literary Awards, and the shortlist was announced at a cocktail event held at the Shepstone Gardens in Mountain View, Johannesburg on Wednesday, 3 June.

Five high-quality and original South African books have been shortlisted for the 2009 Sunday Times Fiction Prize. The prize, in its ninth year, forms part of the 2009 Sunday Times Literary Awards, and the shortlist was announced at a cocktail event held at the Shepstone Gardens.

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New CNN research study discovers why cross-platform advertising sets pulses racing Findings released from a new study by CNN International suggest that brands that choose multimedia campaigns to communicate their advertising messages are more memorable to consumers and are more likely to enhance perception of their brands. The results carry weight for brands that place their advertising in an engaging environment, prompting an emotional response from the audience. The CASE study (Cross-platform Advertising Study on Effectiveness and Engagement) consisted of a rigorous two-stage approach. Stage one involved a multinational online questionnaire exposing consumers to diverse media experiences to measure cross-platform effectiveness. Stage two measured attention and engagement through a variety of techniques including biometrics; eye tracking; and in depth interviews. “We wanted to show that by complementing advertising on CNN TV with ads on CNN.com and CNN mobile, an advertiser can markedly increase campaign re-call, leading to positive shifts in brand attitudes,” commented Didier Mormesse, SVP Research, CNN International. “The fact that these respondents were not primed for an advertising study makes these results even more poignant.”

Engagment and biometrics Body responses, such as heart rate; motion; respiratory rate; and galvanic skin response (sweating), were translated into measures of ‘attention’ and ‘engagement’ – the Holy Grail for advertisers. These were collected by using a lightweight ‘smart vest’, which respondents wore while watching CNN programming and advertising.

The biometric research proved that CNN television and online content prompted an emotional response from the audience. Perhaps contrary to popular belief that viewers disengage once scheduled programming ends, the results also showed that engagement can actually increase during ad breaks, as much as 10%.

Jonathan Davies, EVP, CNN Advertising Sales, added, “In the current economic climate, CNN is committed to demonstrating ROI for every advertising dollar spent. This study shows it is content that provides the springboard for advertisers to secure meaningful connections with audiences. In conjunction with our recent PWC study, it provides valuable industry insight to help brands market smarter.”

Getting your ad noticed The level of attention an advertisement receives impacts on the ability of respondents to remember the brand. When respondents viewed advertising online and on mobile, they were more attentive, increasing the likelihood of advertising being noticed and adding to the re-call of the overall campaign. For example, using the eye-tracking technology, which measures the time viewers spend gazing at points on a web or mobile page, users eyes were on the video window on the CNN website for 66 to 80% of the time that the video story was playing. Video attention is higher still during the pre-roll ad. On average, users’ eyes are on the pre-roll ad for 77-87% of its duration.

Cross-platform The research showed that, despite the high crossover between the audiences of all the CNN properties, the audience is in a different state of mind when online or using a mobile phone, versus watching television. Generally, audiences were more attentive (though not necessarily more engaged) when online or using a mobile phone than when watching television. For example, one in five consumers who were exposed to TV advertising for a well known bank were spontaneously able to recall the brand advertised. However, when online and mobile advertising were added, this figure rose to one in three. With video viewing online and television viewing both prompting a strong emotional response from respondents, brands combining TV advertising with online advertising are surely onto a winning formula. Click here to see how the results were gathered.

MPASA announces training course With fierce c o m p e t i t i o n within the media and the current economic situation making circulation even harder, readers’ needs are critical. The consumer of 2008 is not the consumer of 2009. Make sure your staff are up to date with the latest writing trends and media techniques. Starting in mid-June this year, the Magazine Publisher’s Association of South Africa is pleased to announce it will, once again, be running its training courses. Using the finest trainers in the industry, it will be offering courses on various writing skills as well as sub-editing; layout and design; and crisis management and the media. These will be offered to all members of MPASA, in consumer; trade; business to business; as well as custom publishing. For the first time also, MPASA will be offering these courses to government and corporate sectors who have expressed a need for training and/or skills improvement. “Given the close relationship between magazines and their readers, and the opportunities this offers advertisers, it requires a very special skills set to work in magazines,” says MPASA Chairman, John Relihan. “In a rapidly changing and ever evolving media environment, it is vital that writers and designers alike are offered the opportunity to both hone these skills and learn new ones. MPASA is proud to offer both its own members and media staff in other industries this opportunity for continued education.”

A key component of each course will be the workshopping element, where delegates’ own work will be reviewed and individual help given to each person, so they leave the course with the latest techniques and savvy needed to enhance and improve their skills. Because of this individual attention, numbers for each course will be limited.

For more information, contact Melony Boucher by melony@printmedia.org or calling emailing Lmelony@printmedia.org 011 551 9800. www.mpasa.org.za/.

Alternately, visitLwww.mpasa.org.za/

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MEDIA REVISITED Careers SA Careers SA magazine profiles employers that have graduate programmes with an aim to attract talent from higher institutions. It serves as a guidance and empowerment tool for graduates entering the job market. In addition, it informs them about various career and development opportunities in business across industry sectors, which helps them to anticipate what the future holds. Corporate Research Foundation (CRF) publishes Careers SA; BEST Employers™; and SA’s Leading Managers. For the 2009/2010 Careers SA magazine, the title sponsor is BHP Billiton, with Shell as the Gold Partner. The sector sponsors are Bowman Gilfillan Inc; First National Bank; Microsoft SA; Sasol; and Vodacom. Other companies that have featured in Careers SA 2009/10 offering graduate opportunities include: ABSA Group; ACCA; Alcatel-Lucent SA; Anglo Platinum; ArcelorMittal SA; Cell C; City of Johannesburg; Development Bank of SA; Drake & Scull; Ernst & Young; Exxaro; GlaxoSmithKline; Grant Thornton; Impala Platinum; the Industrial Development Corporation; Meltwater News; Microsoft; MTN SA; Nedbank Group; PKF chartered accountants and business advisers; Rectron; South African National Roads Agency; Sasol; Siemens; SSI Engineering & Environment Consultants; Standard Bank; TOTAL; Vodacom; WERKSMANS; and Nelson Mandela Metropolitan University. The information on these profiled companies is available in the actual publication, and on the website, www.careerssa.net, which has been relaunched to Lwww.careerssa.net correlate with the publication. The print order for Careers SA 2009/10 is 20 000. The target market completes a survey in exchange for the publication, for market research purposes, to assist pubisher CRF in obtaining a reader profile of Careers SA. The magazine is in the process of being audited by the Audit Bureau Circulation to verify its distribution.

Road to London 2012 Road to London 2012 is a national consumer magazine, which is published quarterly by Highbury Safika Media (HSM). Road to London 2012 will take in the 2010 Commonwealth Games and Youth Olympics, and include Paralympic news. It contains insight; anecdotes; past, present, and future heroes; and a mix of South African Olympic and international information. The magazine’s distribution of 20 000 is undertaken through SASCOC; all associated members; and key decision-makers and administrators in SA sport.

SA Rugby SA Rugby is South Africa’s leading consumer rugby title, which hosts experts, such as Jake White; Mark Keohane; and Marc Hinton, as monthly columnists. SA Rugby features a strong local and international component and has an editorial share arrangement with New Zealand Rugby World and Australia’s Inside Rugby Magazine.

Trucks & Heavy Equipment The monthly publication Trucks & Heavy Equipment, published by Trucks & Heavy Equipment, is available nationally every month of the year and is a ‘one-stop’ source of news, comment and opinion for all those involved in the rapidly growing businesses of trucking - in all its aspects - as well as providing information on equipment used in the related areas of heavy construction; materials handling; and logistics. The magazine is linked to a monthly television programme on the 24/7 CNBC Africa business channel.

Beyond Beyond is a quarterly business-to-business and government lifestyle journal combining 2010; tourism; and trade and investment, setting the platform for public and private partnerships (PPP) beyond the event. The publication offers stakeholders an opportunity to showcase their role in hosting the event and to outline the legacy as well as opportunities that will be made available to SMME’s and the public by communicating the vision of South Africa as set out in their mandate.

Your Wedding Day Your Wedding Day is South Africa’s first annual special-interest magazine celebrating real-life weddings. From sharing other brides’ anecdotes and inspired and treasured moments; to vital details and how-to’s that promote the industry’s bridal suppliers.

The magazine is focused solely on real weddings; real inspiration; and real ideas in South Africa.

Health Mate Health Mate is a newspaper published six months a year by the Government Printing Works, and is distributed nationally. The publication deals extensively with most aspects surrounding learners in secondary schools, in particular, their education and health. The first issue was published as an insert in the Daily Sun and City Vision in November 2008.

PUBLICATIONS IN THE PIPELINE Castle South Africa 2009 Lions Series The Publishing Partnership (TPP) has announced that it will be publishing the official tour book of the Castle South Africa 2009 Lions Series. Tenfour Media will be the creative partner in this venture.

The British and Irish Lions rugby team is the most revered institution in world rugby. Touring only Australia, New Zealand and South Africa in four-year cycles, the British & Irish Lions presents a unique and historic challenge for the host union and local fans. The official tour book of the Castle Series will allow fans of both the Lions and the Springboks the chance to keep the memories and special moments of this historic tour alive well past the final whistle. The commemorative book will capture all these historic moments in vivid colour and expansive design. “At R195 for a hard-cover keepsake or gift, we believe we’re offering something with incredible value, and leading retailers agree that we’re onto a winner,” says Paul Ingpen, Director of Marketing and Strategy at The Publishing Partnership.

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NEW ONLINE

PEOPLE ON THE MOVE

Stonewall + Media, the digital media agency, has announced its new-look ‘blog website. Inspired by the consumer’s need for style’Lwebsite up-to-date digital news, the website is an exciting reflection of the agency’s ability to stay abreast of worldwide trends as well as their full 360-degree service offering in the digital landscape. Says Aaron van Schaik, Managing Director of Stonewall+ Media: “The website not only tells the Stonewall+ Media story but also does the job of allowing us to keep our clients and other interested parties up to date with global digital media trends, as we regularly update the blog site with industry developments.” Functioning as an independent digital media agency, Stonewall+ Media meets the ever-growing, industry-wide need for integrated digital media services that is not only consistent with its international counterparts but is forwardthinking in its service and delivery.

Sanett Gerber was recently appointed as Kingfisher FM’s new Programme Manager.

Sanett has been involved with Kingfisher FM since 2005, when she started working at the station as cohost on a daily lunch-time show.

NEW ON SHELF Business in Durban Business in Durban, launched this month, will profile prominent roleplayers on the business scene; explore exciting developments in the city; provide business snippets and profiles; and bring a colourful mix of lifestyle elements like fine dining; music; social events; and business breakfasts to the mix. It is intended to open channels of communication between influential businesses and industry in Durban; enhance relationships between business and the city; raise the profile of Durban at home and abroad; and develop links with sister cities and other roleplayers on the African continent. The publication expects circulation figures to hover around 25 000.

Business in Durban will be posted to registered business owners in the city and to selected VIPs, including: national and international business organisations; foreign embassies and trade desks; South African city managers; and sister cities, such as New Orleans; Chicago; and Leeds. The 80-page glossy magazine with varnished cover will be on sale at selected outlets and will be produced four times a year. For more information, visit the website or contact Managing Editor Peta Lee by emailing peta@famouspublishing.co.za.

Lpeta@famouspublishing.co.za

Newsclip Media Monitoring Managing media intelligently.

Media

UPDATE

Radmark has recently made the following appointments: Jessica Clark as Trade Marketing Assistant; Claire Behan as Account Executive; and Evette Fransman as Sponsorships and Promotions Executive.

Patrick Kane has been appointed by Kagiso Media as Acting Chief Financial Officer and Company Secretary, until a substantive replacement is found.

Africa Geographic and Africa Birds & Birding’s sales team has undergone some changes. With Tanya Caldwell’s decision to move on and pursue her own interests at the end of June, Jenni Saunders has now taken on the role of National Business Manager, and will be based in the Cape Town head office. Adie Pranger has rejoined Africa Geographic as part of the advertising sales team in Johannesburg and will once again be handling the advertising agencies and direct clients as a freelance consultant. Nicky Maree, also based in Johannesburg, will continue to handle her existing portfolio of agencies and clients. Tracy Bennett will assist Jenni with Cape advertising sales.

The Newspaper Advertising Bureau (NAB) has appointed Tracy Schloesser as Key Accounts Manager.

Google has appointed Stephen Newton to head Google Office in South Africa.

Managing the operational side of an organisation as large and as complex as MultiChoice may be daunting– but for Collins Khumalo, newly appointed Chief Operating Officer, it’s second nature. Khumalo, who hails from Middelburg in Mpumalanga, has been looking at the operational side of the MultiChoice business since he first starting working for the organisation back in 1996.

Vincent Maher mentioned in a blogpost that Nic Haralambous will be joining the Vodacom social networking team this month. He will be joining Maher to head up the development of an exciting project in the works in the Vodacom social networking Portfolio.

Action Publications has appointed Andrew Walker as Web Editor for Cars in Action Online. Walker brings a wealth of internet motoring experience and arrives at Cars In Action hot on the heels of the arrival of marketing man, Craig Nicholson, as the resource prepares for an exciting period of growth in both traffic and content.

Publicity UPDATE

Veteran journalist and editor, Thabo Leshilo, has been appointed Public Editor for Avusa Media’s stable of print titles, including the Sowetan, Sunday World, and Sunday Times. As Public Editor, Leshilo will act as the readers’ advocate on all Avusa newspapers.

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IN FOCUS: 25 June SAARF RAMS 2009 Release 2

By Desi Tzoneva On Friday, 12 June, the South African Advertising Research Foundation (SAARF) announced the latest SAARF RAMS release at a presentation held at the Bryanston Country Club. The fieldwork for this wave was a combination of data conducted from midJanuary 2009 to early-May 2009.

Time spent listening Total radio listening is down on both the year previous and on the previous survey. Weekly listening has fallen from 93.8% a year ago, to 92.6% Reach in RAMS April 2009, to 91% currently. Much of this decline came from losses in metros and Gauteng, in LSM 6; 7; and 10; and from the 35 and older demographic. Across an average Monday to Friday, radio listening is down by 2.5% year-on-year and from 76.0% in the previous survey to 74.2%. Fewer listeners in metros, the Western Cape and Gauteng, in LSM 6 to 7; and in the female and 50 and over demographics contributed to this decline. Saturday listening has been the hardest hit year-on-year, down by 7%. Currently, Saturday reach is 67.8% down from 69.5% in RAMS April 2009. Metro; Gauteng; female; and LSM 7 audiences are down. Listening on a Sunday has been slightly less affected than on Saturdays, down by 4% over RAMS June 2008.

Current levels are at 66.8%, down from 68.4% previously, primarily due to losses in metros; Gauteng; in LSM 7 and amongst audiences aged over 35. While audiences may have shrunk, listeners have increased their time spent listening (TSL) over the previous survey. TSL is up by 18 minutes per week to 29h06. While an improvement on RAMS April 2009, TSL levels have still not recovered enough to match the 29h54 recorded a year ago. Daily TSL is 04h09, up two minutes on the previous survey. SAARF reports that over the same 12-month period, television viewing increased significantly, which may have contributed to these lower listening levels.

According to SAARF TAMS, Audience Ratings (ARs) for television are up by 15% over the past year – from 3.206 million viewers in an average minute to 3.693 million currently.

-The weekly Free State reach of QwaQwa Radio has risen from 6.6% to 10.6%, giving the station a weekly audience of 213 000.

-Radio 2000 has grown its weekly audience from 314 000 to 490 000, upping its reach from 1% to 1.6%.

Weekday reach is up from 0.3% to 0.5%.

-Talk Radio 702’s weekly audience is up from -1.4% to 1.9%, with 584 000 listeners in total.

Community radio is bucking the total radio trend of declining listenership. Compared to RAMS June 2008, community radio figures are up from 20.1% reach per week to 22.5%. This growth can be attributed to significant listenership gains in the KwaZulu-Natal; North West; and Limpopo community radio sectors.

Total community radio now attracts 7.037-million listeners, up from 6.259-million in the previous year.

Other significant results Jacaranda 94.2’s weekly reach is down from 8.4% to 7.1% and weekday listening is down from 4.1% to 3.2%. RMFM’s weekday reach has dropped from 0.8% to 0.5%; Lesedi FM’s average Monday to Friday reach is down from 7.3% to 6.5%; Soshanguve Community Radio is down across the week from 2% to 1.3% reach in Gauteng; and Thobela FM’s national weekday reach is down to 5.6%, from 6.6%. The next SAARF RAMS release takes place on 12 August at the Bryanston Country Club. The full presentation is available on the SAARFLwebsite website.

JOIN THE CONVERSATION

Station trends -5FM’s weekly reach is up from 5.1% in RAMS® June 2008 to 5.9%, with audience growth from 1.574million to 1.839-million.

-99.2 YFM is almost at the 1.5-million mark, with a weekly reach which has grown from 4.1% a year ago to 4.8%.

-Eden FM has grown its weekly reach into the Western Cape from 1.9% to 3.4%, bringing its audience to 106 000.

-Gagasi 99.5FM has improved both its weekly and average Monday to Friday reach. Its weekly audience now stands at 1.846-million (5.2% to 5.9% reach nationally), and during the week at 1.089-million (from 2.9% to 3.5%).

-Izwi loMzansi 98.0 FM has seen an increase in its weekly reach into KwaZulu-Natal: from 0.8% to 1.7%.

-Kasie FM grew its weekly reach into Gauteng from 0.9% to 1.7%, with 110 000 listeners.

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IN FOCUS: 18 June Britain goes digital

By Leigh Andrews The UK has appointed its first Director of Digital Engagement, Andrew Stott - one of the original sponsors of the Power of Information (PoI) work. It considered a Digital Rights Agency. People are alsoLconsidered now asking whether the Director of Digital open up UK Government.

Engagement can help to lopen It seems highly possible, especially in light of the new Digital Engagement blog, which can be seen as an extension of the Power Of Information taskforce blog. This has been well-met, as in 2005, the British Prime Minister’s Strategy Unit released a joint report with the Department of Trade and Industry, titled ‘Connecting the UK – the digital strategy’.

Many feel that the digital divide remains a British ehurdle , which could actually government Lhurdle disenfranchise the area in the near future.

Digital Engagement team building on Power of Information’s foundation The new British Digital Engagement team comes with an innovative new blog, promising many wonderful online opportunities for the public to engage with the government. The Blog will keep citizens informed on what the team is involved with, as well as the technical challenges it faces, and will also be used to test out early solutions. It will incorporate everything from the Power of Information taskforce blog, as a continuation of this aim. The Power of Information principles were put into action, and said to be “no longer just recommendations in a report, but… core to the future development and implementation of government policy”. The internet is having a massive Impact on how we live our lives. According to PoI, 65% of households in the UK have internet access, and nearly seven out of 10 Britons go online every month, using the internet to find out about public services - for many, it is the first port of call to find information. The Digital Engagement team aims to have an effective voice as a form of open information, as people need to be able to understand what is going on in their public services.

The British government will thus build on what the PoI taskforce started, in terms of open information; open feedback; open conversation; and open innovation, under Tom Watson, MP, Minister for Digital Engagement. Stott’s Digital Engagement team will publish information about public services in ways that are easy to find, use, and re-use. The public should also have a fair say about their services, through open feedback. The Digital www.publicexperience.com Engagement blog listsLwww.publicexperience.com as a good example of this. Open conversation will also be fostered, with the promotion of greater engagement through more interactive online consultation and collaboration. Professionals will also be empowered with online peer-support networks in their area of work. Lastly, the blog promises to promote innovation in online public services, to respond to changing expectations. The Digital Engagement team claims to be open to new ideas, and encourages users to speak their minds by leaving comments on the page, and by asking for suggestions about what a data site for the UK government should look like.

The Digital Britain Report A joint Department for Culture Media and Sport (DCMS)/Berr press release details the upcoming Digital Britain report. It states that in addition to Britain’s new Digital Engagement team, an action plan to secure the UK’s place at the forefront of innovation; investment; and quality in the digital and communications industries will be developed by Stephen Carter, the first Minister for Communications, Technology and Broadcasting. It states, “Already a major force in the economy, worth over £52-billion a year, the digital and communication sectors are growing in significance as the country faces up to current financial and market challenges. Vital to underpinning global economic activity, they are critical to every business in our economy, acting both as a catalyst for creativity and allowing efficiency gains. And they have a major impact on our culture and quality of life.” Drawing on expertise from across Government; regulators; and industry, Lord Carter’s report will be a comprehensive analysis of Britain’s digital economy. Digital Britain aims to accelerate the rate of growth, and cement the UK’s position as a world leader in the knowledge and learning economy.

The UK Intellectual Property Office will take forward work to deliver a digital copyright framework, which supports creativity; investment; and job creation in these important sectors. Watson and Stott’s Digital Britain report and Digital Engagement team sound like footsteps to the future that South Africa should emulate - a step in the same direction as Obama’s campaign. One can follow much-lauded social mediaLcampaign Andrew Stott, the Uk’s new Director of Digital twitter. Click Engagement in the Cabinet Office, onLtwitter here Lh e r eto access the Digital Engagement update on the Power of Information.

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IN FOCUS: 11 June Citizen journalism: the evolution of media

By Desi Tzoneva Citizen journalism is a term that has rapidly emerged on the international news and media arena over the past few years. The term, synonymous with ‘grassroots journalism by the people,’ public-, participatory-, democratic-, or street-journalism conducted by ‘the former audience,’ and members of the public, is used to refer to the increased reliance on citizens’ active role in the process of collecting, reporting, analysing and disseminating news and information.

In `What is Participatory Journalism’, J.D. Lasica classifies citizen journalism into the following categories: 1. Audience participation (such as user comments attached to news stories; personal blogs; photos or video footage captured from mobile phones; or local news written by residents of a community) 2. Independent news and information websites (such as consumer reports) 3. Fully-fledged participatory news sites 4. Collaborative and contributory media sites 5. Other ‘thin media’ (such as mailing lists, newsletters, etc.)

6. Personal broadcasting sites (such as video broadcast sites) The intent of the new medium is to provide independent, reliable, accurate, wide-ranging and relevant information that a democracy requires, according to Barman and Willis’ 2003 report, ‘We the Media: How Audiences are Shaping the Future of News and Information’. Mark Glaser says that “the idea behind citizen journalism is that people without professional journalism training can use the tools of modern technology and the global distribution of the Internet to create, augment or fact-check media on their own or in collaboration with others.” Online news sites invite contributions from local residents who often report on topics that conventional newspapers tend to ignore.

Journalists have said that our readers or listeners know more than we do, which can be liberating and threatening at the same time. The audience is learning how to get a better, timelier report. It is also learning how to join the process of journalism, helping to create a massive conversation an in some cases doing a better job than the professionals. The three elements that have played a critical role in shaping the rise of citizen journalism include: open publishing; collaborative editing; and distributed content. Citizen journalism has also flourished due to emerging internet and networking technologies such as weblogs; chat rooms; message boards; Wikis and mobile computing; and mobile phones. Critics argue that citizen journalism in itself is a concept that is difficult to define; oftentimes citizen journalists can be activists and therefore lose the goodwill of objectivity; areas of ethics, where to get information from, staying within the legal frameworks also remain problematic; basic writing and reporting skills; they can be perceived as threats to professionals; and questions arise with reference to the accuracy and transparency of the information. In addition, in order for news to be

than those who work as fire-fighters or computer programmers. On the upside, Canwest News Service reports that newspapers have reasonable room for future optimism “…their financial problems relate to high debt, not lack of profit, and once the recession ends, they can reasonably expect to increase profit.”

In addition to harnessing the power of the internet, Mathew Ingran, Blogger and the Communities Editor at the Globe and Mail says traditional media outlets need to include content from third parties to beef up coverage of news events. “I think citizen journalism…can be a very powerful tool, particularly when it involves eyewitnesses to a news event.” “I would like to see publications like my own make it easier for people to submit eyewitness reports of all kinds, especially from mobile devices.” Eyewitness reports and other methods of citizen journalism have the potential to expand the breadth of journalism that can be done, particularly when the media industry is cutting back on staff. “The more people there are reporting a story, the better picture we will get of what is actually happening.” Paul Knox Chairman of the School of Journalism at Byerston University, doesn’t think new media is going to be the nail in the mainstream media’s coffin. Although this information seems daunting, we must remember that these statistics stem from the US, and not from South Africa. Whereas reporting in South Africa could be boosted by voices from the marginalised, these tools are often not available to the majority. And despite trends in US media pointing to a rise in citizen journalists, this trend is not as prominent in South Africa.

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Media

A Newsclip Media Monitoring Initiative

UPDATE

IN FOCUS: 4 June An African voice telling the African story - A24 Media

By Desi Tzoneva There has been a lot of talk about how Africa is represented in the media, and the need to improve perceptions. One person who has done a lot towards that is Salim Amin, Founder and Chairman of A24Media, which he created to bring the African content to global publishers and broadcasters: An African Voice telling the African Story. Amin has designed an online contentdelivery platform to enable international media to source original material, where the content creators in Africa retain both copyright and 60% of the revenue. To date, he has amassed 600 stories on the site, and 50 new stills from the photographic archive are digitised and uploaded every day. Amin has also recently signed a contract with Mail & Guardian Media Group to supply images from its main publication to the site. Media Update`s Desi Tzoneva spoke with Amin about the growth of the A24Media initiative; the aims of the business; and the achievements of the initiative to date.

Tzoneva: Some of A24Media’s strategic visions are to improve the perceptions of Africa in the international media. How do you plan to improve these perceptions?

Which strategies and tools are used?

Amin: We plan to improve the current perceptions of Africa in the international media by allowing African journalists to tell their stories through the A24 platform and to tell stories that are different to those that the international media is covering. While their focus is mainly on the negative aspects of the continent; stories of famine; war; HIV; and genocide; we are telling more positive stories about business opportunities; sport; music; art; fashion; the environment; and health. We receive content from a variety of sources – freelancers; African broadcasters; and NGOs – and this gives us enough variety to tell a more rounded story of Africa.

attempted on the continent and there was a huge demand for quality African content, not just within broadcasters in Africa, but also amongst domestic broadcasters around the globe. The decreased cost of setting up digital TV channels around Africa has also seen a mushrooming of new domestic channels that are are all hungry for content.

Tzoneva: What has been the international response to the online content delivery platform?

Amin: The response has been very positive, but it is still early days, and we are still getting the word out that we exist, which is the hardest part.

Tzoneva: What has been the African continent’s response to the online content delivery platform? Are African journalists excited? Have you noted an increase in contributions by African journalists?

Amin: African content generators have been very supportive and encouraging towards A24Media.

Journalists love the idea of keeping their copyright and reaching an international audience that they have been denied access to so far. We have content from 27 countries around Africa, and are receiving around eight to 10 stories a week from across Africa, so we are happy with the way things have gone so far.

The economic crisis has affected our short-term sales projections, as with any business, but we are confident that things will pick up soon.

Tzoneva: What are the short- and long-term visions for A24Media? Where do you see this initiative going?

Amin: I see us growing and adding an enormous amount of content in the medium term. Our internal archive of still images alone is massive, and we are in the process of digitising this and getting it on the website.

Since the launch, we have added many new features to attract the public, and we want to open the site to citizen journalism and get dialogues and debate going amongst Africans on the continent, and those in the Diaspora.

GET TO KNOW THE TEAM Tzoneva: What has been the international media community’s response to A24Media? What have you noted about the growth in demand for the African content since the venture began?

Amin: The international media has been quite receptive to the A24 concept and model. We believe the current financial crisis will help our project as budgets have been slashed in all media houses, yet there is still a need for more about the African content, and we hope we can provide that alternative. Africa is being seen by many as the next continent of opportunity, and information is desperately being sought after. We want to become the largest African content aggregator over the next couple of years.

Tzoneva: How can A24Media contribute to the media landscape, both in Africa, and internationally?

Amin: We can be an alternate and reliable source of African information and content. We are also providing a consistent and generous revenue stream to all contributors of content to ou r website. With the network of professional journalists we are building, we can also service any specific needs that broadcasters require in any country in Africa, thus making it more economical for them to cover the continent.

Tzoneva: How did the A24 Media mechanism become established?

Amin: The initial idea was to launch a 24-hour panAfrican news channel, but when we discussed the agency idea, we discovered that it had never been

EDITOR SUB EDITOR EDITORIAL ASSISTANT EDITORIAL ASSISTANT MARKETING CONSULTANT

Daniel Munslow Leigh Andrews Kerryn Le Cordeur Desi Tzoneva Debbi Lyle

Media Update is published by Newsclip.

Daniel is a member of the MPASA PICA Awards Committee.

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