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March 2009 Wwww.mediaupdate.co.za

MEDIA NEWS Newsclip has once again pledged its support for various social development and welfare organisations, as well as key industry bodies. As a 360-degree media monitoring company, Newsclip is this year offering over R1.3-million in pro bono sponsorship to no fewer than 26 non-profit organisations, who each rely on historic media exposure to pitch for new aid. Newsclip has launched an innovative new division - ViaMobile - to keep you in the know when you’re on the go. Now you can have all the news you want delivered to your cellphone, Blackberry or computer as it happens, wherever you are. Newsclip was a sponsor of the CANSA Shavathon that was held on 6 and 7 March. Final figures will be released soon, but so far the response was incredible, with over 200 workplaces and 137 shopping centres hosting events and thousands of South Africans participating. Morne Ebersohn, COO of Mercury, submitted an article in which he explains that according to AdAge, not all traditional media companies will rebound along with the economy in 2011, with traditional media continuing its decline, if at a slower rate. He adds that during economic uncertainty and recessions, marketing budgets are usually the first to be cut, and that we should start thinking back inside the box. Now more than ever, newspapers must communicate the value and effectiveness of their advertising to the agencies that control much of the world`s ad market. A new report from the World Association of Newspapers (WAN) helps them do just that. Building Relationships with Advertising Agencies` is published by the Shaping the Future of the Newspaper project exclusively for WAN. The World Association of Newspapers (WAN) and the World Editors Forum (WEF) will conduct study tours to the United Kingdom and the western US next month. The WEF United Kingdom study tour, from 26 to 30 April, will examine integrated newsrooms at both national and regional titles. The WAN Shaping the Future of the Newspaper tour to the western US, from 26 April to 1 May, will examine new revenue-making and audience-building products from a variety of successful media companies in Colorado and California.

Vocento, one of the leading media groups in Spain, is increasing its print and digital audiences and its advertising revenues, despite the financial downturn. How the company has exploited its strong local brands to create a powerful, national advertising medium will be examined at the World Newspaper Advertising Conference & Expo, to be held in Barcelona, Spain, on 28 and 29 May. The Independent Newspaper Group has stated that there are no plans to sell any of its South African titles when Tony O’Reilly steps down on 7 May, on his 73rd birthday. His son, Gavin O’Reilly, will take over. The group has said that it does plan to launch new titles into niche markets. Business Day has reported that TDS Directory Operations, Publisher of the Yellow Pages directory, the White Pages and Talking Yellow Pages, has changed its name to Trudon, and aims to become a fully-fledged solutions-based media company. In most fully developed magazine industries, consumer magazine advertising showed modest, if any growth in 2007, but in many developing markets like the BRIC countries Brazil, Russia, India, China, and Southeast Asia, there was continuing strong growth in consumer advertising revenue, often in double digit numbers. This is according to FIPP’s recently published World Magazine Trends report, a comprehensive source of information about the global magazine industry. More than 500 people are confirmed to attend the 37th FIPP World Magazine Congress 2009. The World Magazine Congress will provide a vital forum for industry leaders to come together to explore how magazine publishers can face up to and survive the economic downturn. The 11th PAMRO meeting and All Africa Media Research Conference will take place in Nairobi, Kenya from Sunday, 23 August to Wednesday, 26 August. Registration will commence on 17:00 on Sunday, 23 August. More information will be provided closer to the time. The latest ABC figures, for the fourth quarter 2008, were released on Thursday, 26 February. When circulation information for the fourth quarter in 2008 is compared with that of the same period in 2007, key trends emerged. Daily newspapers have declined by 3.6%. To view these trends, clickLhere here. 1


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Motoring magazines reflected the industry they serve with an average 12.3% drop in sales over the corresponding period of 2007, according to the latest ABC results. All general motoring titles reporting to the ABC showed between a 2.8 and a 17.5 % drop in sales for the period, with total sales falling from 204297 sales to 179 179 magazines sold on average for the period. Action Publications showed an 8% overall drop in sales, with Cars in Action continuing to perform relatively well within the sector with only a 5% decrease. 8 Ink Media has posted strong fourth quarter 08 circulation figures for its leading youth titles, seventeen and National Geographic Kids, as confirmed at the ABC breakfast. With a total paid circulation of 39 493, seventeen continues to lead in the teen market category, this, a 21.8% increase from the previous quarter’s figure of 32 433. It’s also encouraging to see that seventeen has reported a 9% increase in subscriptions, confirming reader acceptance. National Geographic Kids also remains the top selling children’s magazine in South Africa according to these latest results. The SABC and eBlockwatch have joined forces and signed a three-year agreement for the establishment of the SABC Community Alert Service. This initiative will see the SABC pulling resources together to support eBlockwatch, a project which has been instrumental in bringing down some of South Africa’s most notorious criminals and finding missing children. The SABC has finalised the appointment of the 45 analysts and experts who will provide ongoing commentary on the elections and related matters for news and current affairs programming. The panel of election analysts and commentators will assist the SABC in fulfilling its commitment as per its editorial policies and to enhance its election news and current affairs programmes. KwaZulu-Natal’s favourite Sunday newspaper, the Sunday Tribune, sported a fresh look from Sunday, 22 March. “Newspapers cannot afford to remain static and the Sunday Tribune needed to be freshened up,” says Editor, Philani Mgwaba. One of the most striking changes was to the masthead. FREE 4 ALL will now be concentrating on the age group, known as ‘tweeters’ within its publishing stable. The FREE 4 ALL publishing company, well established in the ‘teen’ and ‘tween’ markets with its massive free national distribution of ‘edutaining’ tabloid newspapers since 1996, is now providing reading material to the often-neglected children market, aged 4 to 8. This group, which falls between tots / toddlers and tweens / teens, has been an overlooked entity. My First FREE 4 ALL was initially aimed at Grade R readers, but is now ‘growing up’ to include Grade 1 and Grade 2 learners nationwide.

The Times, South Africa’s only daily national newspaper, is celebrating once again after increased circulation figures were released by The Audit Bureau of Circulation (ABC). Comparing circulation figures for the last quarter of 2007 to the last quarter of 2008 shows an increase of almost 8% for The Times. This is positive news for the newspaper when at the end of last year the ABC confirmed that almost 70% of South African daily newspapers had experienced circulation declines in the third quarter. The daily isiZulu newspaper, Isolezwe, is promoting a Zulu poetry competition as it aims to keep this vibrant African language alive and thriving in a pure, unadulterated form. Isolezwe’s involvement in the competition is in line with the title’s vision of a modern newspaper taking the mother tongue into the future. Soccer-Laduma remains the second biggest weekly newspaper in the country, according to the recently released Audit Bureau of Circulation (ABC) figures for October to December 2008. With a circulation of 312 659, Soccer-Laduma is second only to the Sunday Times. Soccer-Laduma is also the third biggest newspaper overall in the country, following the Sunday Times and the Daily Sun. Business Day updated its format on Friday, 6 March, with all sections enjoing a cleaner layout and fresh new fonts. The official festival guide of the 2009 Absa KKNK, which takes place this year from 4 to 11 April in Oudtshoorn, is now available for free with the latest issue of BRAVO! magazine, on sale now. According to Brett Pyper, CEO of the Absa KKNK, BRAVO! is the ideal medium for the national distribution of the festival guide. ”BRAVO!’s ind e p t h c o v e ra g e o f b o t h established artists and emerging voices who are brought before a broad audience for the first time, lends itself to promote the festival even further. There is a strong synergy between our respective objectives.” Intiem and Intimacy magazines have been invited to host one of the eagerly anticipated sessions for brides-to-be at this year’s Wedding Expo. The show is South Africa’s premier bridal event, with 300 specialist exhibitors who cater for a wide variety of wedding requirements. Titled “Sex: the glue that makes marriages stick”, the session will explore all facets of intimacy, from emotional closeness and communication, to recipes for unforgettable moments. 2


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Juice, the in-flight magazine for low-cost airline, Mango, has shown consistent circulation growth since takeoff in 2007. As the airline has announced a 4% jump in market share in the lowcost airline sector, the magazine has also seen a year-on-year increase from 14 650 [ABC Oct 07 – Dec 07] to 19 370 [ABC Oct 08 – Dec 08]. This signals a 24% increase in circulation, and a periodonperiod increase of 8%. The Mango brand continues to soar as an increasing number of South Africans opt for more affordable air travel. Even more great news for Rodders is that the March issue of SA HotRods magazine is cruising into stores now. The perfect fix for Rodding and motoring devotees, it is available from CNA; Exclusive Books; Engen 1-Stops; Spar; 7/11; and select stores nationwide. Rodders are in for a real treat this issue as, after repeated requests, the team has dedicated a section to its reader’s rides. Some of the feature rides in this issue include a super-sized truck from Durban; a true-blue American style Rat Rod; and the African Iron Horse Biker Build-off winner, the Ghost Rider Chopper. Visit the website, www.sahotrods.com, to find out more. The magazine Lwww.sahotrods.com retails for R24.95.

Evita Bezuidenhout; Charlize Theron; Lucky Star pilchards; Black Cat peanut butter; Desmond Tutu; Heath Nash’s Flower Ball light; Bles Bridges; koeksisters; veldskoene; Adriaan Hugo’s standing lamp; Orlando Pirates; and the Hillbrow skyline. These are but a few of the 60 South Africanisms and icons featured on the illustrated cover and in the quirky section openers of the Design issue of VISI magazine, published by New Media Publishing. At the recent ABC presentation, most travel magazines declined or remained stable. The exception was Caravan and Outdoor Life magazine, which recorded a 22% increase between Q3 and Q4 and a 5% increase year-on-year. This exceptional growth, as noted by guest presenter Bryan Gibson, Media Director for Ogilvy, is due to “the endearing loyalty that this magazine has with its readers”. Caravan and Outdoor Life is the oldest of the local travel magazines, celebrating its 50th birthday this year. Popular Mechanics writer, Sean Woods has taken top prize in the Siemens Profile Awards, a competition open to technology journalists across Africa. He beat more than 300 other entrants from 10 countries with an article titled “A load of gas”, describing the operation and benefits of biogas digesters. Aside from this top Award, which includes a cash prize and an overseas trip, Woods also won the competition’s Energy category, and was named runner-up in the Industry category.

What could be a more alluring read for armchair voyagers than the top 20 travel spots in the world? From almost mythical sounding destinations like Machu Picchu, Timbuktu and Zanzibar to the myriad attractions of the Great Barrier Reef, the Amazon and the Serengeti; Getaway’s April issue offers readers an enticing package of the top holiday locations - 10 in Africa and 10 beyond the continent - in celebration of its landmark 20th birthday. The best photographic locations in the world add to the comprehensive package. After dipping into the editorial delights, travel enthusiasts can take advantage of the R175 000 in giveaways that is Getaway’s gift to its consumers. Among these are competitions to win holidays; dinners and gear worth more than R65 000; and a subscriber competition that will net the winner a R50 000 stay for four at Kololo Game Reserve in the Waterberg.

“25° in Africa, in line with the [2009 Climate Summit] conference’s mantra, “Climate Action Now!”, Has committed to being a catalyst in order to meet the challenge of disseminating quality, reliable information on energy, energy challenges and resultant climate change consequences,” commented Marlene Raubenheimer, Editor of 25° in Africa. The title held an interactive stand at the summit.

Intiem and Intimacy’s aim is to empower readers and give them permission to take control of their sex life. Intended to reach married Christian women, publishing house, Media in Africa, believes that the magazine challenges readers to renew their commitment to creating a marriage full of the joys of sex, intimacy and love. In order to strengthen its portrayal of marriage as a wholesome, healthy union, Intiem and Intimacy regularly feature South African celebrities on their covers. “People like to be able to identify with the photograph on the cover of their favourite glossy. We feature real couples who have real marriages and can give real advice on how to stay happily married,” comments Managing Director, Liezel van der Merwe.

South Africa Alive! magazine hits over onemillion international tourists as they arrive in South Africa. WWW Advertising, part of the TCB Group, has been awarded the contract to publish a monthly magazine on behalf of South Africa Alive! magazine. With the exclusive right to distribute the magazine at all the international airports in South Africa, specifically as international travellers go through passport control, South Africa Alive! aims to promote the country in its entirety to international tourists. This makes South Africa Alive! the first advertising medium any tourist will be exposed to as they enter South Africa. South Africa Alive! is the lifestyle publication that brings alive South Africa’s splendour and beauty; its diverse wildlife; a kaleidoscope of culture and heritage; prize-winning wines and the finest cuisine; the great outdoors; sports; eco-tourism; and luxury accommodation. 3


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Sony Entertainment Television (SET) has kicked off the channel’s most comprehensive series launch campaign to date in support of the South African premiere of the channel’s smart and sexy new 13- part drama series, Leverage, which began on Thursday, 26 March at 20:30. SET kicked off the campaign with a high-impact drive-time marketing stunt, in collaboration with Volcano, a Pizza Perfect promotion and other elements. According to one of the largest ever studies into young men by Discovery Networks EMEA, young men’s lives are more complex than ever before. A six pack, a fat wallet or a good heart – without any consensus on what masculinity stands for in the 21st Century, today’s men are creating their own models of masculinity that better fit with the demands of modern times. At work, the home and in life as a whole, men are having to negotiate between different aspects of traditional and ‘modern’ man to define their own unique blend and carve out a role for themselves in today’s society of equals. M-Net has conceptualised two new channels to be broadcast to DStv audiences that are specially focused on the younger market and feature a significant amount of local content. “M-Net is constantly monitoring the performance and positioning of our channels as part of our mission to deliver the best content and service to our viewers,” says newly appointed Channel Director, Yolisa Phahle. “These new channels are part of a bigger strategy to focus on local content and a younger market and we are confident that they are going to become firm favourites with viewers.” Due to unforeseen schedule changes for Election 2009 coverage, popular debate/game show Drawing The Line returned to SABC2 from Sunday, 29 March at 12:30. SABC 2 unveiled the official song and video to launch its Election 2009 coverage-campaign at a cocktail event in Johannesburg on 25 February. Titled “The Power Is In Your Hands”, the national channel has opted for music as the universal language to spread its message to all South Africans. Curious Pictures is using a range of digital media platforms to support the marketing of the television series, Hopeville. It has launched a number of creative, interactive initiatives on Facebook, YouTube and MXit and Admob. Hopeville, which is a miniseries broadcast on SABC2 on Tuesdays at 19:30, is a Heartlines initiative. This year, the South African deaf community in partnership with SABC3 and Dtv, the only deaf magazine programme on national television, invite you to be part of Zwakala, the third consecutive national deaf poetry and drama competition. A 28-year old Boksburg man and his new bride are off to see the top wonders of the world after winning a competition sponsored by Valpré on a television programme that was broadcast on Saturday, 7 March. The prize trip is with courtesy of Valpré, the sponsor of SABC3’s TopTravel.

In the closing weeks of 2008, Eastern Mosaic viewers were invited to participate in the selection of new additions to the presenter team. Fans feel a strong sense of ownership in the show – and they jumped at the opportunity to help choose the most promising of the Top 20 candidates in the Eastern Mosaic Presenter Search. The votes have been counted, the judges have made their assessment – and fourteen talented, telegenic personalities are now on the shortlist. Vodacom’s Battle of the DJs, Unleash Your Potential, presented by Gagasi 99.5fm, is the talent search reality show for listeners who think they have what it takes to be the next big thing on South African radio. Vodacom is offering one person the opportunity to become the king or queen of the airwaves. The winner will earn a one-year internship at Gagasi 99.5fm, KwaZuluNatal’s biggest black commercial radio station. The internship includes an on-air contract, as well as a host of fantastic prizes from Vodacom during the year of their internship. The annual Shoprite Checkers OFM ‘Chip for Charity’ took place on Thursday, 5 March at the Bloemfontein golf club. The day is a highlight on many corporate calendars and 208 golfers participated. On the day a whopping R100 000 was raised for charity, with an additional R6 000 raised after the event. Funds were generated through four ball entries, a hole-in-one competition and an auction of sport memorabilia. The 10 Second Challenge on OFM was won on Wednesday, 4 March. The winner of R50 000 is Des Williams from Bloemfontein. He received his cheque the next day from the OFM breakfast team, Pieter Möller and Christie Hansen. The promotion was on the air for just over two weeks, and generated an amazing amount of responses via SMS, email, the OFM website and on the phones. OFM has announced that Kevin Savage will no longer broadcast his show, “The Sav” on Saturdays (09:00 to 13:00) and the popular “Gold Retold” programme (Sundays 09:00 to 13:00). Savage has opted to take up a position with FM startup MPowerFM in Nelspruit, as the General Manager. In a first for Talk Radio 702 and 567 CapeTalk’s Brain of Brains with Sanlam Cobalt, two wildcard entries went head to head in the finals held on 9 March, with Joburg taking the title. The Brain of 702, wildcard entrant, Max Weldon, battled it out against the Brain of CapeTalk, also a wildcard winner, Allister Davidse, and won a total of R40 000 in cash. 4


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Following Motsweding FM’s PM Drive presenters, Chris Matshaba and Kabelo Mosito’s onair resignations, the SABC will not be renewing their contracts. The SABC has also terminated with immediate effect the contract of Tshepo Maseko, who presented the Saturday 10:00 to 14:00 slot. Lebo Leabile who presents the midday slot will now present the PM Drive show with Sammy “Sammy Fever” Mashabane. Mokupi Molebatsi will now present the midday slot. Lesego Lekgetho will take over the reins of the 02:00 to 06:00 slot, which was presented by Molebatsi. A temporary replacement for the slot presented by Maseko will be communicated during the course of the week. Tuks FM has partnered with EMI Music South Africa to release an alternative rock compilation CD, titled Most Wanted. Released on Monday, 23 March, Most Wanted is a selection of 41 original local and international rock tracks that feature regularly on Tuks FM playlists. The album is available from major music stores and features international bands like Bullet For My Valentine; Chevelle; and Slipknot, as well as South African Foto Na Dans; aKING; and Fokofpolisiekar, to name a few. After being at 94.7 Highveld Stereo for the past seven years, Kenny Maistry will be leaving the station at the end of March. Maistry currently hosts the 09:00 and 12:00 show on weekdays with the popular Time Tunnel feature. “Kenny has been the driving force behind the success of Time Tunnel, which he originally launched. He has always been a pleasure to work with. We wish him all the best in his future endeavours,” said Ravi Naidoo, 94.7 Highveld Stereo Station Manager. “The past seven years have been an awesome learning experience, plus I have grown so much as a broadcaster and a person,” said Maistry. The Rude Awakening pizza was created for a pizza competition, but has become a highly successful charity initiative, with 10 000 pizzas selling in one day. Jeremy Mansfield, host of the Rude Awakening show on 94.7 Highveld Stereo, is well-known for his flair in the kitchen, and it was his idea to create the perfect pizza topping to take part in this year’s Global Pizza Challenge, which took place on 18 March. Mansfield spoke about his pizza so much, he eventually came up with a way for listeners to put their money where their mouth is, by donating the proceeds of the pizza to charity. Mimmos grabbed the opportunity to carry the Rude Awakening pizzas in their stores across Gauteng. Hugely popular international entertainment and broadcasting icon, Ryan Seacrest now broadcasts his show to South Africa, from 19:00 to 22:00. On Air with Ryan Seacrest had its debut on Joburg’s 94.7 Highveld Stereo on 9 March, and was rolled out to Cape Town’s 94.5Kfm over the next two weeks.

Ryan O’Connor, host of 94.5 Kfm breakfast, turns listeners into viewers when they visit www.kfm.co.za and click through to the O’Connor Lwww.kfm.co.za Cam. Through these videos, he takes them with him on his adventures and experiments in and outside the studio. “There are lots of things that we talk about onair that are actually quite visual, so I can describe them to listeners, but it’s great to be able to show them what I’ve been talking about, too,” said O’Connor. “I’ve also tried to make them fun and a bit crazy so they work well as stand alone clips, for those who haven’t heard the show,” he added. The O’Connor Cam fits in with Kfm’s digital strategy, which, explains Digital Manager, Colin Cullis is to: “extend, enrich and interact”. Good Hope FM’s Kinky Afro is going glam this Friday, 27 March at the Living Room in Bellville. Kinky Afro is one of Good Hope FM’s most popular weekly features resurrecting the best in classic hits from the 80s and 90s on The Nigel Pierce Show every Friday from 08:00. Following on Good Hope FM’s previous, very successful Kinky Afro parties - which each attracted thousands of enthusiastic fans – the station also recently released a compilation CD with all the best Kinky Afro retro classics. Nigel Pierce created this dynamic concept and donated his percentage of CD sales to the Saartjie Baartman Centre for Abused Women & Children. In light of the current economic climate and countless personal challenges that South Africans are faced with on a moral, social and personal level in their lives, East Coast Radio has crossed the threshold of traditional radio promotions to bring its listeners something that is close to home and even closer to their hearts. “With great power comes great responsibility to coin a phrase and that responsibility includes staying in tune with what the listeners are experiencing in their personal lives and keeping it ‘real’ in terms of programming and content,” says Trish Taylor, CEO of East Coast Radio. With the economic crunch making itself felt longer and harder than ever expected, East Coast Radio took all its promotional campaigns back to the drawing board and came back with a selection of mechanics that were in line with and realistic in terms of what people were experiencing. “Instead of giving away expensive sedans, and holidays at five-star lodges that only really offer an escape from reality, we decided to translate those funds into workable ‘prizes’ that can really make a difference in the lives of our listeners,” says Trish. A team of dapper but amateur 5FM cyclists, led by DJ Rob Vember, tackled the Cape Argus Pick n Pay Cycle Tour on 8 March to generate awareness for children with disabilities. In his private capacity, 5FM’s weekend 14:00 to 17:00 host and sports reporter, Rob Vember, is an ambassador for the Chaeli Campaign. This non-profit organisation was founded in 2004 . 5


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The monthly nationwide magazine, Car & Leisure has launched in the digital domain of the World Wide Web from its March 2009 issue. The popular motorised lifestyle magazine, which is still available at all major news outlets, is now also available as a full magazine on the internet, thereby adding value to advertisers and readers alike. No registration is required to view the digital version of Car & Leisure magazine, and it is free to view. To download and view Car & Leisure online, simply go to Lwww.xmg.co.za www.xmg.co.za. Practical Sign & Display, the premiere journal for the signage and display industries, will now be accessible on Lwww.signafrica.com www.signafrica.com as an online magazine, using innovative page-flipping technology for an interactive browsing experience. The online edition will increase the publication’s global awareness, particularly in the outlying areas of Africa, drastically increasing website traffic. Ancestry24.co.za, South Africa’s premier genealogy and ancestral website, has partnered with the Anglican Church in making the marriage and baptism records of St George’s Cathedral in Cape Town accessible online. St George’s is the oldest cathedral in southern Africa and is the mother church of the Anglican diocese of Cape Town. A total of 3 633 marriage records, dating from the first available St Georges records in 1825 and over 6 000 baptism records dated between 1921 and 1969, have been captured and made available online for free. ACAP (Automated Content Access Protocol) - the new tool devised by the worldwide publishing community to help make copyright work on the web is gaining more and more traction with an industry that feels it risks losing control of its main asset - its content. Over 800 sites in 43 countries worldwide have already implemented ACAP on their sites, 53% of which are in the US. Elections 2009, created by News24.com, features up-to-the minute news and citizens’ views on the latest election headlines and issues. “Elections 2009 quickly delivers relevant news and insights, as well as user-generated content such as Twitter tweets, blog posts and photos,” says Jannie Momberg, Editor of News24. “Beyond the website, News24 will deliver election news through email, SMS or Twitter tweets to those away from their computers.” On 11 March, the Mail & Guardian Online launched it special elections report, where you can find a mix of the latest news as well as unique comment and analysis as South Africans head to the polls. The 2009 SA Blog Awards is announcing its winners on 3 April. This is the 5th year the Awards are running, and so far, over 4 000 nominations have been made for over 900 blogs. For more information and to vote for your favourite finalists, visit Lwww.sablogawards.com www.sablogawards.com.

Central South Africa’s biggest blog, WOMF (Word of Mouth Forum), celebrated its second birthday on Sunday, 8 March. The blog is the ‘brain child’ of New Zealander, Roy Hawker. WOMF was launched in 2007 and OFM was the first station to implement the blog. With many new additions to Zoopy since launching almost two years ago, its Terms of Use were in need of serious review and updating. What Zoopy then ended up doing was rewrite them completely, incorporating rules, rights and limitations specific to Zoopy and its users. The new set of Terms have been live on the site since 4 March. More than a third of South Africa’s Chief Information Officers (CIOs) in medium and large companies picked mobility as one of the top three trends they will need to act on in the next three years. This is one of the key findings of the “Enterprise Software in SA 2008” study, a collaboration between nFold and World Wide Worx. Eat Out Foodle is a handy mobile-phone application that puts South Africa’s restaurant directory on your handset. The first of its kind in South Africa, Eat Out Foodle allows you to search restaurants by name or area. Get the contact and address details, opening times and Eat Out’s independent reviews – all on your phone and without having to connect to the internet. Gridstar, the funky new mobile talent show powered by the grid, has teamed up with Idols to introduce ‘Randall Rates U’ – a new category for gridstar entrants to have their entries rated by Idols’ infamous judge, Randall Abrahams. ‘Randall Rates U’ will run until 4 May this year, providing musicians and singers, including those that didn’t make it through to the Idols finals, with the opportunity to win a weekly R5 000 cash prize. Soccer-Laduma’s mobile site has surged into the number one position in the country, with 120 502 unique browsers and over 2-million page impressions, according to the Nielsen Online Market Intelligence Report for February 2009. It had double the number of unique browsers and page Impressions compared with the second biggest site, 24.com Mobile. CAR magazine, is rapidly increasing its presence on and income from South African mobile Instant Messaging (IM) service, MXit. While reaching an evergrowing target audience on MXit, which itself has achieved cult status within the country’s youth market, CAR has also successfully produced and sold content to an audience with a large appetite for the automotive world since its launch on the instant messaging platform in September 2008. The deadline for the Alan Kirkland Soga Achievement Award is 1 April. The honour recognises a sustained and extraordinary contribution to newspaper journalism on the part of an individual. 6


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Foschini SportsClub (monitored) Foschini SportsClub is a 76-page A4 custom magazine published by Highbury Safika Media. Sport is much more than just kicking a ball, hitting a ball or running about doing both - these days it’s a blend of physical and lifestyle. Combining the best of South African sports writing with award-winning pictures, the monthly Foschini SportsClub magazine aims to keep Foschini Club members fully informed of sports trends, while providing behindthe-scenes insight into the lives of top athletes and up-and-coming young stars. The title has a print run of 80 000 copies, with an ABCcertified circulation of 53 000 (ABC Oct – Dec 2008), and is distributed to Foschini Club members. For more information, contact Editorial Director, Patrick Farrell, on 021 416 0141.

Bluff Magazine Bluff Magazine, the w o r l d ’s l a r g e s t p o k e r publication is poised to ignite the South African p o ke r m a r ke t w i t h a localised version of the international leading magazine. Bluff claims its stake as South Africa’s first and only poker magazine to provide enthusiasts with quality poker content, keeping them up-to-date with the fast-paced poker lifestyle that’s taking South Africa by storm. Bluff has been the foremost innovator in poker media since its inception six years ago and is the largest poker publication in the world, with a circulation of 225 000 copies per issue and titles published in United States, Canada, South America, Asia, Australia, Europe and now South Africa. “The Thrill of Poker”, is more than just a slogan. Bluff truly captures all the excitement that has made poker the phenomenon it is today. Bluff targets not only the serious player but also the new generation that has been attracted to poker by the ever-present TV and online campaigns. It covers all aspects of poker including on and offline, advice on how to play, coverage of the biggest poker tournaments and what it’s like to spend a day with the hottest poker players in South Africa. Equally informative and entertaining, Bluff engages longtime players and today’s new generation of poker pro alike. For more, visitLwww.bluffmagazine.co.za www.bluffmagazine.co.za.

The Triangle Courier The Triangle Courier is a free newspaper, which was originally only distributed in the Vereeniging/Vanderbijlpark area, with a circulation of 30 000. The newspaper became so popular and the demand so big that it has increased its circulation figure to 53 000 now also including Sasolburg, Vaalpark, Roshnee, Henley on Klip and Meyerton. For courier@absamail.co.za or more information, emailLcourier@absamail.co.za call 016 423 2222.

The Magaliesberger (monitored) The Magaliesberger is a new monthly full-colour tabloid-size community newspaper distributed free of charge every month. The first edition was launched at end-February. The paper consists of a wide variety of topics of interest which can be enjoyed by the whole family. Home deliveries and intensive business distribution of 20 000 newspapers, takes place in Annlin; Doornpoort; Magalieskruin; Montana; Montanapark; Sinoville; and Wonderboom. Newspapers are also available at several strategic venus. The Magaliesberger is edited by Esbe Meyer. For more information, email her at Lesbemeyer@telkomsa.net esbemeyer@telkomsa.net. What’s New DOC? (monitored) A new professional medical magazine has been launched by Health24, titled What’s New DOC? What’s New DOC? is a snazzy, free, tabloid-sized medical paper with credible and authorative content, packaged in a way never before seen. It is published monthly and has a print run of 35 000 copies, which are distributed nationally by an established network to GPs; specialists; pharmacists; dentists; hospital administrators; key personnel and final year medical students. For more information, contact Editor Mari Hudson at Lmhudson@health24.com mhudson@health24.com , or call 021 447 6094. 7


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Bend the Rules e.tv is launching a brand new programme, Bend the Rules, a game show aimed at the teen m a r ke t a n d s p o n s o r e d b y Sparletta. The production will run for 13 episodes, starting on Sunday, 1 March at 18:05. Says Martin Phike, presenter of the show: “Cool, fun and entertaining, this funky line-up is designed for the teen market. It involves a variety of sports, such as rollerblading, street hockey, offthe-road quad biking, wall climbing to test physical strength and endurance, skateboarding, skydiving, and much more.” The show also seeks to give parents and their teenage children an opportunity to bond with each other, but there is a mystery twist to this. Three teams compete in a series of fun, mental and physical challenges, on an elimination basis, until one team emerges as the victor. However, all participating teams walk away with various prizes. Phike is young, multi-talented and has years of experience in show business. He has extensive expertise in hosting, performing and presenting various programmes and is able to relate to all youth cultures across the board; speaking English, Afrikaans, Xhosa and Zulu fluently. In addition, he has established himself as a successful music recording and songwriting artist having been a part of the Cape Town Kwaito Group, Inadiflo.

defenceWeb ITWeb has launched Africa’s first dedicated daily defence and security news service. Group CEO and defenceWeb Publisher, Jovan Regasek, says the service is a new solution to an old problem: the lack of dependable and timely news on defence and security issues in Africa. “DefenceWeb gives defence professionals, and specialists interested in defence matters in Africa, a consolidated source for news, information, research and insight,” he says. “Our focus audience is the key opinion-former and decision-maker in Parliament, Cabinet, officialdom, the military, industry, academia, the media and the broader public.” Editor, Leon Engelbrecht, says the site will focus on defence, intelligence and security, which includes policing. It will also include the “softer” subject of human security. “This allows us to take a look at successes and failures around bulk infrastructure provision – water, power, telecoms, internet, food, fuel and other socio-economic and socio-political issues that may cause or allay unrest, violence, disorder and war. “We believe defence and security is too important an issue to leave to government,” Engelbrecht, a 13-year veteran of the defence beat, adds. “defenceWeb provides simple but comprehensive fact-files on all aspects of defence in SA and Africa.” VisitLwww.defenceweb.co.za www.defenceweb.co.za.

Skin Deep e.tv is revealing the mystery of cosmetic surgery and the emotional journey behind it with its new international reality show, Skin Deep. The show launches on Wednesday, 1 April at 21:30. Each 30minute episode looks at the costly emotional journey many men and women go through in their pursuit of beauty. Cosmetic surgery is an extremely intimate experience that changes the patient’s life forever, so Skin Deep goes beyond the superficial layer to explore three important questions: Who has had cosmetic surgery; what have they had done?; and why did they do it? Procedures such as breast augmentation; rhinoplasty; liposuction; and facelifts are broken down into the step-by-step processes experienced by each of the series’ subjects: from going “under the knife” to coming to terms with a new look. Skin Deep also explores the culture of cosmetic surgery as a healer of emotional wounds, banisher of childhood fears and a creator of new beginnings for its followers.

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How Can We Help You? F i r s t National Bank (FNB) has launched an interactive website, lHow How Can We Help You You, to help consumers navigate their financial world in a language that they can understand. According to Michael Jordaan, FNB CEO, “While there is a lot of information about managing your finances, there is nothing that breaks through the clutter. For the first time in South Africa, FNB is shifting the approach by providing an innovative financial initiative to help consumers by providing practical information they can really understand and implement.” PROGRAMMES IN THE MAKING The Style Report Nicky Greenwall, eNews e n t e r t a i n m e n t correspondent and host of e . t v ’ s p o p u l a r entertainment news show, The Showbiz Report, is set to write, produce and direct a new spin-off show, The Style Report, to be broadcast on the eNews Channel on DStv, Channel 403. The Style Report, which kicks off on Thursday, 30 April at 21:00, is a 23-minute news programme that covers the latest style news from South Africa and around the world. The show features in-depth reports on the latest trends in fashion; interiors; art; architecture; and beauty. 8


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PUBLICATIONS IN THE PIPELINE Hallocrazyworld Hallocrazyworld, which launched as an online youth travel magazine in October 2007, will be launching a printed version of the magazine in June 2009. The printed magazine will be a biannual magazine, publishing an issue in June and October. The focus of the magazine is to provide information on different destinations as well as service providers to young South Africans. Young people who wish to go on a gap year or working holiday abroad can for the first time read about all the different options available to them in one place. Articles are mostly written by students and young travelers who have been there themselves to keep the content relevant to the target market. For more information, contact Editor, Mariana editor@hallocrazyworld.com, or visit Englebrecht onLeditor@hallocrazyworld.com www.hallocrazyworld.com. Lwww.hallocrazyworld.com The Thinker Essop Pahad is set to launch his brainchild, The Thinker, at the end of March. The Thinker will be a monthly journal Pahad has described as “partisan in terms of progressive thought but non-partisan in terms of party politics”. The launch issue features a cover issue with Thabo Mbeki and will retail for R30. The Thinker is published by Push Media and will have a minimum print run of 5 000 copies. The Southern African Journal of Gynaecological Oncology (SAJGO) Edited by Prof Greta Dreyer, The Southern African Journal of Gynaecological Oncology (SAJGO) will be one of three gynaecological oncology journals in the world. Published by Medpharm Publications, it is the official mouthpiece of the SA Society of Gynaecological Oncologists, aimed at improving screening practices, vaccination and early diagnosis and treatment of all gynaecological cancers in southern Africa. The launch issue, in May this year, will include articles on the burden of disease caused by gynaecological cancers in southern Africa. Subsequent issues will be themed according to a specific gynaecological cancer. The journal will include clinical reviews and original research and hopes to play an important international and regional role to increase the knowledge base in the subject area. It will be published twice a year, in May and October, and will be launched at the 2009 Obs and Gynae Update Congress in Pretoria in May 2009 (CSIR). The journal is aimed at the general gynaecologist and will also be distributed to gynaecological oncologists, medical oncologists, radiotherapists and pathologists. The print run will be 1 500 copies. For more information, emailLsandy@medpharm.co.za sandy@medpharm.co.za, or call 012 664 7460. PEOPLE ON THE MOVE eNews Channel has announced that seasoned journalist, Dan Moyane, will be joining the 24hour satellite news channel on Wednesday, 25 March.

Caxton Magazines welcomes Rosanne Buchanan as the new Editor of Food & Home Entertaining Magazine. Discovery Networks Europe, Middle East and A f rica (EMEA), a divi s ion of Disco v ery Communications, on 19 March announced the appointment of Christian Kurz as Research Director EMEA, Emerging Markets. Based in London, Kurz will be responsible for providing consumer-based strategic guidance and research across Discovery’s growing Emerging Markets line of business, with a focus on key ad sales-driven markets. Kagiso Media’s Financial Director, Sandra Pienaar is moving to Australia. Bluff Magazine has announced the appointment of local p o ker lumin a ry and All Africa commentator, Ryan Dreyer as Editor. Dreyer replaces Jon Stephenson and will take editorial control of the magazine from the April/May edition. Donald Kummerfeld, FIPP President and CEO, will retire from his position upon completion of his current contract on 31 May. CEO of Independent News & Media, Sir Anthony O’Reilly will retire after 36 years. He will be replaced by his son, Gavin O’Reilly. Radio DJ-turned-academic, VVO Mkhize, is Isolezwe’s new columnist on African cultural and traditional issues. Mkhize was a popular host on Ukhozi FM in the 1980s and 1990s. Claudia Henkel, former Miss South Africa, has joined South Africa’s premier luxury lifestyle magazine, Prestige, as Lifestyle Editor as from March 2009. Trevor Williams, a favourite among the people of D urban, b r ings his vas t exper ie nce and professionalism to the Heart 104.9FM line-up starting this month. The Online Publishers Association (OPA) has appointed its new executive committee for 2009. Adrian Hewlett, MD of Habari Media, is the new Chairperson, and Nikki Cockcroft, CEO of Primedia Online, is Deputy Chairperson and Head of Marketing. Other appointments include: •Ben Wagner, MD of Stonewall, was appointed Head of Creative; •Josh Adler of PRefix Technologies and Music Industry Online, was appointed Head of Measurement; •Andrew Lanning of Media24 was appointed Head of Monitoring; •Colin Daniels of Avusa was appointed Head of Research; and •Bruce Wademan of Primedia Online was appointed in Finance. Good Hope FM has appointed Natano Brache as its new Station Manager, with effect from Monday, 2 March. Brache comes full circle having started his career as DJ, producer and programme compiler for the station in the early 1990s – before moving on to senior programming and marketing positions in the local advertising and broadcasting industries. 9


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IN FOCUS: 27 MARCH With Wordpress you are only limited by your imagination -Bronwyn Raitt WordPress is a free, state-of-the-art publishing platform with a focus on aesthetics, web standards and usability. It started in 2003 and has since grown to be the largest self-hosted blogging tool in the world, used by hundreds of thousands of sites and seen by tens of millions of people every day.WordPress is infinitely extensible. One of the core philosophies of WordPress is to keep the core code as light and fast as possible, but to provide a rich framework for the huge community to expand what WordPress can do, limited only by their imagination. WordPress is completely customisable and can be used to do almost anything. However, for the purpose of this article, I am only going to focus on WordPress.com, which lets you get started with a new and free WordPress-basedLblog blog in seconds. Plug-in Directory There are several plug-ins, which users are able to install on their blog. These plug-ins can extend WordPress to do almost anything you can imagine. Featured plugins include: WP Super Cache, which generates static HTML files from your dynamic WordPress blog. After an HTML file is generated, your webserver will serve that file instead of processing the comparatively heavier and more expensive WordPress PHP scripts. WordPress.com stats, which is a stats system that focuses on the most popular metrics a blogger wants to track, and provides them in a clear and concise interface; IntenseDebate Comments enhances and encourages conversation on your blog or website; Related Ways to Take Action makes it easy to connect readers to take action based on the content of your posts. The plug-in identifies the top three keywords for each post, and then searches for related campaigns. Lastly, the Get Recent Comments plugin shows excerpts of the latest comments and/or trackbacks in your sidebar.

alternative templates for specific site features, such as category pages and search result pages. Themes bring a whole new dimension to your blog. If for example, your blog is about cars and technology, WordPress themes will allow you to customise your ‘cars’ category posts to look different from your ‘technology’ category posts. With this powerful control over what different pages and categories look like on your site, you are limited only by your imagination. The WordPress Theme Directory is the official site for WordPress themes, which have been checked and inspected, and are free for downloading. There are 649 themes that can be downloaded according to your personal preference. The site features the ability to search by type and style, and offers a demonstration of the page view elements of the theme. WordPress also gives you the option to develop your theme, which you can tailor to fit your specific needs. This is obviously a bit more technical, but WordPress takes you through the process, stepby-step. WordPress Ideas The ‘ideas’ forum is where you can suggest and vote on ideas about where WordPress should go next. It is currently in the process of implementing the most popular features from the suggested ideas. Kvetch This is an anonymous, easy-to-use forum to let the people at WordPress know what ails you. The suggestions and comments are sent in to the developers for consideration. So what are you waiting for? The options are only as endless as you allow them to be!

Themes Directory F u n d a m e n t a l l y, t h e WordPress theme system is a way to ‘skin’ your blog. Yet it is more than just a ‘skin’. Skinning your site implies that only the design is changed. WordPress themes can provide much more control over the look and presentation of the material on your website. WordPress themes are files and styles that work together to create a presentation or look for a WordPress site. Each theme may be different, offering many choices for users to take advantage of in order to instantly change their blog look. Selecting a WordPress theme allows you to create your own unique WordPress site look and it provides 10


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EDITOR’S CLIP: 20 MARCH Leadership: “the capacity to establish direction and to influence and align others toward a common goal, motivating and committing them to action and making them responsible for their performance. Leadership theory is one of the most discussed areas of management, and many different approaches are taken to the topic.” Tuesday, 10 March saw the annual Tomorrow’s Leaders™ Convention being hosted at the Sandton Convention Centre. Ahead of the event, a press release said “The Tomorrow’s Leaders Convention – the biggest of its kind ever – comes at a time when South Africa and the world face economic turmoil on a scale not seen in nearly a century. Although bankers and policymakers keep assuring us that South Africa will weather the storm, they are not too forthcoming with information regarding the country’s financial position. Little is being done to provide global markets with information to show that South Africa is a safe investment destination. In addition, we need to consider ways in which to reduce the impact of further contagion and panic in global financial markets on the South African economy. Foreign exchange reserves that cover 12 to 16 weeks worth of exports will not protect us from global slowdown, inflation and recession.” The event was highlighted by speeches from the country’s top leaders, asking a simple question – who will lead the country in to the future. The Tomorrow’s Leaders Convention was addressed by, amongst others, former DA leader, Tony Leon; Head of Anglo American SA, Kuseni Dlamini; CEO of Business Unity SA, Jerry Vilakazi; and Foschini HR Director, Shani Naidoo. Leon noted a memorable speech by author J.K. Rowling, who addressed Harvard students about failure and the benefit it has to leadership. During her presentation, she said: “You might never fail on the scale I did, but some failure in life is inevitable. It is impossible to live without failing at something, unless you live so cautiously that you might as well not have lived at all - in which case, you fail by default. Failure taught me things about myself that I could have learned no other way. I discovered that I had a strong will, and more discipline than I had suspected; I also found out that I had friends whose value was truly above rubies. The knowledge that you have emerged wiser and stronger from setbacks means that you are, ever after, secure in your ability to survive. You will never truly know yourself, or the strength of your relationships, until both have been tested by adversity”. Leon suggested that leadership is also about learning from failure to identify the great opportunities. An exhibition held on the sidelines of the convention, hosted stands from some of the country’s top companies, including Standard Bank; Stanlib; Anglo American; Yakani; the IDC; and Business Unity South Africa. Additional sponsors included Sasol, BHPBilliton and others. AMASA (Advertising Media Association of South Africa) was also present as a category facilitator, taking part in a debate on the role of media in South Africa in the future. Kuseni Dlamini, Head: Anglo American SA, says leadership is a vast and complicated field. “The world is in trouble... Effective leadership is thus required more than ever before to extricate South Africa from the troubles it is in.” Dlamini emphasised

the role Level five leaders will play in the future of the global environment, highlighting that they lead from the front and show high levels of commitment to clear vision. Leaders also have the tough task of maintaining morale, something challenging especially during times of crisis. “We need agility in leadership, who are flexible and can think on their feet”, says Dlamini. Leadership is also about making tough decisions and following through on them with decisive action, which will lead to improving the lives of staff, and the people of South Africa. Not since the advent of democracy in South Africa over 14 years ago has there been a greater need for inspirational leadership. The next generations of leaders are faced with major challenges resulting from increasing complexity, discontinuity and uncertainty prevailing on a global scale. This manifests itself in boardroom decisions and beyond. Dealing with such challenges will require a new generation of innovative thinkers and creative strategies. For this reason, future leaders gather at this convention to unpack these ideas and debate the future of socio-economic, political, technological and other factors affecting the future generations of South Africa. The event took place under the auspices of Cape Media. Its first acquisition of New Africa Publications Magazines (NAPM) (Pty) Limited, housing Leadership Magazine followed. After turning NAPM from a substantial loss-making entity into a profitable, cash generative operation and launching two new titles into the vehicle, the company made a strategic decision to focus on business-to-business publishing. This resulted in the sale of the four consumer titles it had launched and the purchase of Media Outsourcing to pursue fee-based business.

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IN FOCUS: 13 MARCH The Mega Media Expo By Bronwyn Raitt Media and advertising spend is on the increase in South Africa. Total advertising spend in 2008 was R 3 4 - b i l l i o n , including self-promotion. This is a 17% increase from 2007’s figures of R23.5-billion. This figure is widely expected to increase towards the 2010 FIFA World Cup. On the back of this, the Mega Media Expo aims to become South Africa’s number one trade exhibition for the media, advertising and promotional industry. The Mega Media Expo is a platform where media owners can market their products and interact with media buyers. It focuses on print, TV, radio, outdoor, cinema, and electronic media. It’s a great opportunity for media companies to boost sales and find new clients.

Distinctive Brands; Eshisha Media Network; Foozi Gaming; GraphicMail; Imajez; Media24; Media Express; Popimedia; Popup Products; Power Play Media; Ramlodi Outdoor Advertising; SAICA; Set Squared; SGH Media; and Southern Africa Direct. The next Expo will take place in Cape Town on 5 and 6 May 2010. Visit Lwww.mediaexpo.co.za www.mediaexpo.co.za for more information, or call CADEK Media on 0861 222 335.

CADEK Media, the owners of the event, identified a niché market and created a platform where media owners can showcase their products and services to prospective advertisers and buyers. According to organiser, Chris de Klerk, “Our vision is to be THE showcase and meeting place for Africa’s advertising and media industry.” The first Mega Media Expo took place in Cape Town in May last year and will now alternate between Johannesburg and Cape Town, in a bid to ensure that it gets national recognition. The Expo seeks to strengthen the roots of the industry, put forward the best front of every media and assist buyers to plan their advertising and promotions for the year ahead. I attended the first Mega Media Expo in Johannesburg, which took place on 4 and 5 March at the Sandton Convention Centre. The Expo included exhibits on traditional media, such as magazines, as well as new mediums, such as mobile stages. There were also workshops which took place on the hour, every hour from 11:00. The speakers were experts in their respective industries and kept the workshop attendees glued to their seats with informative presentations. On Wednesday, 4 March, speakers included the likes of Robin Parker, Managing Director of Bizcommunity, who spoke on the journalist of the future; Harry Trisos of Mobilety, who spoke on the future of mobile media; Thebe Ikalafeng of Brand Leadership, who spoke on building brands for 2010; Jason Levin of HDI Youth, who spoke on marketing to the youth; Heather Swart from Ogilivy/Zoom Advertising, who spoke on the “attention economy”; and Mandy Kayser of CoreXalance, who spoke on the solutions to the media’s credit risk. On Thursday, 5 March, speakers included the likes of Christine Da Silva of Altersage, who spoke on online marketing; Mike Freedman of Freedthinkers, who spoke on media selection; and Stanley Edwards of Platypus productions, who spoke on media on demand. Exhibitors included: ADreach; Adway Advertising; Alive Advertising; Avomedia SA; Bizcommunity.com; Cape Business News; ComutaNet; CoreXalance; 12


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IN FOCUS: SAARF’s Teen RAMS release By Bronwyn Raitt On Wednesday, 25 February, the South African Advertising Research Foundation (SAARF) released its first Teen RAMS results at a presentation held at the Bryanston Country Club. The fieldwork for this wave was a combination of data conducted from July to December 2008. SAARF conducted this research among 13 to 15- year olds to determine how different teen listening is. This release is an experimental dipstick only, and may not necessarily be released on a regular basis, as the conventional RAMS are. These results consist of Large Urban data only, taking Metropolitan, Cities and Large Towns into account. Sample The sample size consisted of 1 209 diary keepers, and there was a 92.7% success rate in receiving completed diaries from the respondents. Time spent listening South African teenagers reported to listening to 02H43 of radio per day- bringing in a total of 19H00 a week. This is significantly lower than the adult listening time of 03H37 per day, which makes sense because teenagers spend a significant amount of time at school and extra mural activities. Looking at the differences across the provinces; an average of 02H43 per day was reported, with the Free State experiencing the highest listening time, followed by Mpumalanga; Limpopo; North-West; Northern Cape; Eastern Cape; KwaZulu-Natal; Western Cape; and Gauteng brought in the rear with 02H24 minutes of listening time per day. Listening time in the coastal areas is lower than the rest of the country, which may be the result of a different lifestyle. Repertoires The average number of stations teenagers listen to is almost identical to the number of stations listened to by the adults, with the average standing at 2.2 stations. North West Province and Mpumalanga reported the highest number of stations listened to at any one time, with teenagers in these two provinces listening to 2.5 stations. This is followed in descending order by Gauteng; Eastern Cape; Northern Cape; Limpopo; Free State; Western Cape; and KwaZulu-Natal reported the lowest number of stations listened to at any one time, with those teenagers listening to an average of 1.9 stations at any given time. Past seven-day listenership in teens is very similar to the adult listening pattern, although a distinct difference can be seen in Monday to Friday listenership, which can again be attributed to teens going to school. Station Trends SAARF only listed the stations which experienced a minimum 2% incidence of teen listenership, and listed the stations from the highest teen listening, downwards. •MetroFM: recorded as the favourite teen radio station. Its seven day teen listenership stands at 246 000, with 23.8% of the recorded sample listening to this station.

•YFM: 160 000 seven-day teen listeners. Its teen listenership was recorded as being higher than its adult listenership, with 15.5% of the recorded teen sample listening to this station. •Ukhozi FM: 157 000 seven-day listeners. The station’s teen listenership was recorded as being higher than its adult listenership, with 15.2% of the recorded teen sample listening to this station. •Lesedi FM: 149 000 seven-day teen listeners. The station’s teen listenership was recorded as being higher than its adult listenership, with 14.4% of the recorded teen sample listening to this station. •5FM: 146 000 seven-day teen listeners. The station’s teen listenership was recorded as being higher than its adult listenership, as well as in English listeners who fell into the LSM 1 to 5 bracket. 14.1% of the recorded teen sample listens to this station. here. To view the complete station analysis. ClickLhere Favourite radio stations South African teens favour both YFM and Lesedi FM equally, followed by MetroFM, Ukhozi FM, 5FM and Umhlobo Wenene. Looking at Gauteng specifically, YFM has the biggest share of listening, followed by MetroFM, Lesedi FM, 94.7 Highveld Stereo and community radio. The next SAARF RAMS release is scheduled to take place on 22 April, and as this Teen RAMS presentation was an experimental dipstick, SAARF will provide details on any additional Teen RAMS releases. The full presentation is available on the SAARF Lwebsite website. GET TO KNOW THE TEAM EDITOR DEPUTY EDITOR SUB EDITOR EDITORIAL ASSISTANT MARKETING CONSULTANT

Daniel Munslow Pat McClelland Leigh Andrews Bronwyn Raitt Debbi Lyle

Media Update is published by Newsclip. Daniel is a member of the MPASA PICA Awards Committee.

GET IN TOUCH Want to make a contribution? Want to share your opinions and stories about the media industry? We want to hear from you. You can email us at updates@newsclip.co.za or call us on (011) 288-6600.

WE’RE ONLINE... Media Update - Wwww.mediaupdate.co.za Publicity Update - Wwww.publicityupdate.co.za TotallyMAd - Wwww.totallymad.co.za Data is provided for information purposes only. Newsclip shall not be responsible for any direct or indirect or other damage of any kind whatsoever suffered or incurred by you related to your use of, or your inability to access or use, the content of this publication. Although we have taken all possible steps to ensure the validity of our sources, reliance on the information contained in this update is used at your own risk.

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Media Update March 2009