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November 2008 Wwww.mediaupdate.co.za

MEDIA NEWS An equity deal signed by the Mineworkers Investment Company (MIC), Primedia and Brait gives the empowerment partners almost 50% ownership of the media company – making MIC the largest single shareholder in Primedia and making this the largest broad-based black economic empowerment (BBBEE) shareholding in the media sector. At the latest Audit Bureau of Circulations (ABC) breakfast held at the Hyatt in Rosebank, the third quarter results were released and Gordon Patterson gave an overview of the highlights of circulation movements. The newspaper category revealed a growing trend away from deal-driven circulation, and despite a general downward trend, specific titles have delivered significant growth. Daily newspapers are down more than anticipated when compared to previous years, with total circulation down 2% yearon-year, while digital editions have grown by 25% on last quarter’s results. Almost 70% of all daily titles have experienced declines. Weekly newspapers are also down year-on-year in excess of 9%, while weekend newspapers remained stable period-onperiod, but showed growth year-on-year. The community newspaper category as a whole is up both period-on-period and year-on-year, with growth mainly being driven from new titles. The magazine category has continued to decline in circulation, as consumers have tightened their budgets due to the tough economic climate. The B2B category has continued to decline year-on-year, and is only slightly up period-on-period. The consumer category has really suffered in the third quarter, having faced spiralling input costs as well as tightened consumer spending. Sandra Gordon, founder and Managing Director of Wag the Dog (publisher ofThe Media magazine, TheMediaOnline, Marketingweb, and Strategic Marketing magazine), has announced that John Farquhar will be joining the company in January 2009 as Editor-at-Large. In addition to his role within the publishing company, he will work closely with the management teams across the other ICONIC Group companies - Ideaology Communications and Design, and Stone Soup Public Relations.

The FIPP World Magazine Congress is the largest and most high profile magazine event in the world. Bringing together magazine publishers and business media providers from across the globe, the biennial Congress has taken place in many different locations over the years, most recently in Beijing (2007) and New York (2005). This year, the Congress is returning to London. Hosted and managed for the International Federation of the Periodical Press (FIPP) by the UK Periodical Publishers Association (PPA), the 37th FIPP World Magazine Congress will take place on Tuesday 5 and Wednesday 6 May 2009, at the historic riverside venue of Old Billingsgate in the heart of the City of London. Arab newspapers struggle under some of the world`s most restrictive governments, yet many of them provide high quality editorial content and enjoy commercial viability. How they go about it is the subject of the third Arab Free Press Forum, to be held in Beirut, Lebanon, on 12 and 13 December. The Forum is organised by the World Association of Newspapers and the Lebanese AnNahar daily. Oracle Airtime Sales (OATS) has announced the rebranding of its Africa division to DStv Ad Sales. Following the huge success of its two lifestyle titles, The Property Magazine and Sandton magazine, Media Nova has decided to formalise its Customer Publishing Division. This decision follows hot on the heels of Media Nova being awarded the contract to publish the RCI Directory of Resorts 2009–2010. Thirteen cadets graduated from Caxton’s Cadet School, the first educational institution specialising in community journalism in South Africa, at the end of October. Carefully hand selected by Caxton, the students came from all over the country to learn how to become efficient and professional community newspaper journalists. Caxton Community Newspapers has been training journalists for the past five years, and launched the initiative when it saw the need to make its newsrooms more representative of the new South Africa.

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The Mail and Guardian’s motoring section is now included weekly. It focuses on how it feels to drive a selection of new and old vehicles, and also features regular interviews, local and international industry news, and driving accessories. Sondag has introduced an interactive SMS section, which invites readers to express their opinions and views about the facelift of Sondag and the articles published in the newspaper. On Friday, 31 October, Record West News was edited, produced and distributed by the students of Tshwane University of Technology’s journalism department for the last time. 3S Media has discontinued the 2010 Unlimited. Toyota continues its partnership with Kick Off magazine to bring fanatical readers and fashion enthusiasts the stylish and sexy annual supplement, the Toyota Kick Off Soccerbabes edition. The supplement is in its second year and went on sale across the country on Monday, 1 December. Brendan Currin from Johannesburg was named the winner of the Men’s Health Look 2008 at an event held at the V&A Waterfront in Cape Town. For more information, visit www.menshealthsa.co.za. The fifteen finalists in the 2008 Top Teen Achiever Awards have been revealed in the November issue of seventeen. In the November issue of Saltwater GIRL, the publication has taken the appeal of user generated content and applied it to its print product. Over the past six months, readers have had the opportunity to write features and submit them with the possibility of their work being published in Saltwater GIRL magazine. Local and international travelers to the Western Cape need not look any further than Time Out Cape Town: Weekend Breaks for an insider’s guide to the province. Now in its third year, the 2008/2009 edition of the publication includes the best places to play, eat and sleep in the West Coast, Winelands, Overberg, Garden Route and Karoo. While large media houses are predicting doom and gloom for some of their consumer magazine titles, newcomers are proving to be the ‘new age’ way to go. RaisingKids was introduced to a wider parenting market in August this year, when it released its Aug/Sept 2008 issue through the Babies R Us and Toys R Us stores as a value-add to consumers. With the bulk of its distribution numbers reaching the consumer in this way, this magazine is fast running out in-store, which is indicative of its mission to empower parents on parenting as a lifestyle choice.

Golf+ is steadily on its way to becoming the number one custom golf title in South Africa. Released this week were the first set of quarterly ABC figures for the magazine. At 27 067 (Jul – Sep 08) Golf+ has shown substantial growth since its launch in July 2008. Editor Jane Smith remarks, “The growth of our ABC in a competitive market is very encouraging for us and our advertisers, as we strive to entrench Golf+ as the leading custom golf title in South Africa.” The Big Issue once again went the extra mile for its vendors when its management shook hands on an exciting new joint venture with the Louis Group, a property and financial services company. In what is a first for the Big Issue, the venture will see vendors showcase their works of art over the festive season in a retail store – exclusively reserved for The Big Issue – at The Paddocks Shopping Centre. Freshpak tea, in conjunction with Bona magazine and Jose House of Beauty, will give five Bona readers the opportunity to change their lives. The three have partnered to launch a competition, which will enable the winners to study part or full-time courses in beauty therapy. New custom-published consumer magazine, Fresh Living has won top spot as South Africa’s largest monthly food magazine, according to the l atest ci rcul ati on fi gures released this week. Published by John Brown South Africa for Pick ‘n Pay, Fresh Living was launched in November 2007 as an accessible food and lifestyle monthly, aimed mostly at women who shop for their families. Its first rating by the Audit Bureau of Circulation (ABC) reports circulation figures of 48 012 for the period of July to September 08. Due to the tough financial market, Media 24’s parenting division, Alchemy Publishing, has announced its decision to close Your Child magazine. From your TV set and decoder, to your coffee machine - yes your coffee machine! - your house lights, your home theatre set-up, and many more...the latest PVR remote control unit from MultiChoice, has the ability to control it all, with the touch of a button. The individuality of the universal remote, apart from its array of functionality, is that it can be programmed to operate various brands of consumer electronic devices. SuperSport’s Update channel, on channel 200 on DStv, was relaunched on 1 November under the name BLITZ. It features news, reviews and previews around the clock. The new BLITZ channel has four sports news bulletins every hour, with one every 15 minutes, commencing at the top of the hour. 2


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Oracle Airtime Sales (OATS) and Cartoon Network (DStv channel 301) recently provided advertisers with an in-depth look on how the children’s platform has performed over the past 12 months and what is in store for 2009, at a wacky interactive presentation. On Sunday, 2 November, 24-year-old Dustin Carr, a recruitment agent from Bryanston in Johannesburg, became M-Net’s first game show millionaire in eight years, in a nail-biting episode of Power of 10. SABC2 has announced that it is the official television broadcaster for the Miss SA 2008 pageant. This event will be broadcast live from the Sun City Superbowl on 15 December at 19:30 on SABC2. From 16 January, SABC2 will screen a brand new local sitcom, Askies. The sitcom follows a diverse group of quirky adults, who have to learn an indigenous South African language to improve their social status. In the surreal, frequently comic world of the Zulu Night Language School, they learn to overcome their prejudices and cultural tics in order to communicate with each other. Following overwhelming public demand, SABC2’s popular weekly live Afrikaans music show, Sweepslag-presented by well-known radio personality Maurice Carpede, returns to the national channel for its second series from Friday, 14 November at 19:30. Capetonian Elizma Wildschutte, has been crowned the season one winner of SABC1’s So You Think You Can Dance. Urban Brew Studios and Soweto TV have issued a cautionary notice informing clients that Tshepo Mofokeng and Township Media Communications do not represent Soweto TV, Urban Brew Group or any of the group’s affiliate companies in any way. M-Net’s flagship weekly news and actuality programme, Carte Blanche, last week announced that over R55 million has been raised for its “Making a Difference” campaign. This marks the most amount of money to be raised by a television show for charity. To celebrate 20 years of broadcasting, Carte Blanche took a bold decision to celebrate with a difference. Jenna Clifford and CNBC Africa awarded Robin Sharma with a Dream Big Award during his visit to South Africa. To salute and congratulate the leadership and self-development author on realising his potential and achieving his dreams, The Dream Big Award was handed over to Sharma by Jenna Clifford and brand representative, Sarah-Jane Truter on behalf of Jenna Clifford and CNBC Africa.

Newly launched Cape Town TV is turning community members into content producers. This will result in a sports channel that will cover pithy sports issues, such as sports codes that are g e n e ra l l y i g n o r e d b y t h e mainstream media. Based at AFDA`s campus in Observatory, the station works with students as part of their training. With their help, Cape Town TV aims to launch a 2010 behind-the-scenes programme. The station`s long-term goal is to set up video-access centres or satellite studios so it can start generating "real" community content. M-Net and Franz Marx Films have decided not to renew the contract for Egoli – Place of Gold. This means that, in honouring the current contract, the final episode of Egoli will be broadcast on M-Net on 31 March 2010. MNet’s Director of General Entertainment: South Africa, Theo Erasmus, explains that changing viewership patterns and preferences influenced this decision: "Egoli has been a crown jewel on the M-Net schedule for many years, but because of the rapidly changing South African television landscape, no television programme can exist in this diverse environment forever. It was a difficult decision, as we know that Egoli has such a loyal fan base, but the magic of M-Net will continue with an array of fresh new local shows which will lure even more viewers to the channel in future.” M-Net is bringing Idols back. The fifth South African season of the world’s biggest reality show phenomenon will return to screens on Sunday, 1 February 2009, which means that this time round the search for a new singing sensation will commence during the summer holidays. During midDecember, the Idols judges will scour the holiday hub of Cape Town for potential stars. Auditions will then continue in Durban early in the New Year, and after surfing the coastal sound waves, the Idols team will move inland to Johannesburg to sift the talented from the talentless. SABC 2’s popular Dorp 2 Dorp roadshows have taken Kroonstad and Nelspruit by storm, and now they are set to visit Brakpan on 14 and 15 November. More than 60 of SABC2’s personalities from shows such as Tube, Hectic 99, Hillside, Muvhango, 7de Laan, Motswako and 50/50 will take part in this fun packed, colourful and entertaining road show. Last month, Soweto TV received its broadcasting licence from the Independent Communications Authority of South Africa (ICASA) and was given the go-ahead to broadcast for another year, from 1 October 1 2008 until 30 September 2009. For the first time, Soweto TV featured on AMPS 2008A with a total viewership of 347 000. 3


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Lotusfm Station Manager Gail Samuels has announced that from 1 November, Jared Dukkhi has taken over the DNA Show, which airs from 10:00 to 13:00 every Saturday and Sunday.

Eat Out, published by New Media Publishing (NMP), has re-engineered its www.eatout.co.za website with greater depth of content, whilst allowing simpler search functionality.

H e a r t 104.9FM has announced another major addition to its on-air talent pool. Shado Twala now hosts ‘Shado’s Sundays’ from 14:00 to 18:00 every Sunday. For Shado, who has held some very high profile positions over the years, her post on Heart 104.9FM is a homecoming. When the station launched in 1997 as P4, she was part of its line-up. Shado says that her heart has always been in Cape Town.

The US/International blogger tour is taking place between 29 November and 9 December and will start in Cape Town and work its way up to Johannesburg. It will stop in Stellenbosch, Darling, Alexander Bay, Port Nolloth, Carltonville, Magaliesberg and Soweto. Updates Deputy Editor Pat McClelland spoke to organiser Simon Barber about the tour. Listen to the podcast here.

Capricorn FM is applying to the Independent Communications Authority of SA (Icasa) to have its licence amended, so it can increase its coverage of the province. This comes shortly after the station showed impressive audience growth in the region, with 1.5-million listeners. Capricorn FM is planning to improve on its current figures by reaching the Waterberg District, and capturing listeners driving into the province from Gauteng.

Local social m e d i a a g g r e g a t o r, Afrigator has announced the launch of Adgator - "an African blog network that will allow bloggers to make money by displaying advertising on their blogs". A group of 100 of South Africa’s top bloggers have been selected to test the network. MD and co-founder of Afrigator, Justin Hartman, has explained the concept on his blog. For more information, visit www.adgator.co.za.

After many hearings and a period of almost three years, Icasa has awarded Radio Pulpit a broadcasting license. This means that for the first time in 27 years, since Radio Pulpit’s establishment in 1981, the legitimacy of the station is acknowledged by the authorities. Last year saw the launch of the ground-breaking ‘RadMark Top 10 Case Studies’ project, aimed at marketing the medium of radio in the best way possible. The good news is that this year’s project, which is currently in the research phase, is set to soar to even greater heights. RadMark Marketing Manager, Norman Gibson says what makes the initiative such a vital undertaking at this juncture, is proving that the medium can, and does, deliver a solid return on investment when used correctly. In just nine months, North West FM has attracted over 420 000 listeners. The station features both experienced radio presenters and upcoming young DJs, resulting in varied programmes and playlists. The station also has its own news section. The seventh annual Pick n Pay OFM Classic was held on Sunday, 2 November in Bloemfontein. Fin24.com, the online business publication in the Fin24 stable, celebrated the launch of a thorough site re-design by posting its best ever readership figures. Unique readers in October, as recorded by Nielsen Market Intelligence, totalled 597 466. This represents a 40.7% increase over the average unique readership for the previous quarter (July-September 2008), which was 424 676 unique readers.

MWEB’s search over the past six weeks for South Africa’s inaugural Gadget Genie has yielded over 1 500 entries and more than 6 000 hits to the exclusive microsite. Brett Horner, Chandre Prince and Ntando Makhubu from the Daily Dispatch are the overall winners of the Vodacom Journalist of the Year 2008, for its powerful story on the tragic death of babies at the Frere Hospital. This was announced at the national awards ceremony hosted in Sandton, which was the culmination of a countrywide search for outstanding South African journalists by the annual Vodacom Journalist of the Year Competition. The Reporting Science Conference took place on 10 and 11 November at Hackle Brooke Estate in Craighall. The conference focused on climate change; alternative energy; food security; nanotechnology; astronomy and space science. For more information, visit www.frayintermedia.com. The Times Online, the digital home of The Sunday Times and South Africa’s first interactive paper The Times, launched a fresh new mobile extension on 4 November. The content on the site is free to access - only standard network browsing charges apply. 4 November saw the launch of Mobikasi, a 25-episode documentary about youth culture in Soweto on the grid, Vodacom’s locative mobile social network. Each Mobikasi insert is a minute in length, and covers a different topic, relevant to the youth in Soweto. The inserts are geo-tagged to the location where they were filmed, meaning viewers can now explore Soweto’s youth culture by virtually "travelling" from insert to insert through a mobile streetmap of the township on the grid. 4


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NEW ON THE SHELF Rondrits and Ritsgids Afrikaans sister papers, Rapport and Sondag have introduced a travel supplement to their Sunday offerings as of 2 November. Rapport will now include Rondrits once a month, while Sondag will include Ritsgids. The supplements aim to inform readers on the latest travel tips and news on the travel industry, and promise readers awe-inspiring experiences, from the most breathtaking scenery to some of the world’s most amazing destinations, including Africa. Rondrits and Ritsgids differ only slightly. The editorial copy stays the same – as does layout. Essentially, the only difference is the names and the main picture on the front page. The next edition will be on out on 7 December. From January, the supplements will move to the last Sunday of every month. For more information, contact 011 713 9566.

Wound Healing Southern Africa Wound Healing Southern Africa is the official mouthpiece of the Wound Healing Association of South Africa (WHASA) and is aimed at all health professionals that are involved in wound care. The journal is published by Medpharm Publications and is distributed biannually (May and August) to 2 000 wound care specialists in South Africa. The distribution extends much further than the actual WHASA membership, in order to promote wound healing standards on a national level, and includes: plastic; general; vascular and orthopaedic surgeons; trauma specialists; burns units; private nursing practitioners specialising in wound care; diabetologists; general practitioners with an interest in wound care; dermatologists; podiatrists; stoma therapists and dietitians. The journal will soon be available at www.woundhealingsa.co.za.

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Play Local entertainment retailer Musica is the founding brand partner in a new quarterly entertainment magazine c a l l e d P l a y. T h e magazine is published by a w a r d - w i n n i n g magazine publishers, The Publishing Partnership. TPP is best known for publishing specialist niche publications, such as Obrigado and Private Edition, as well as the country’s most read print publication, Jet Club. Play is to replace dormant music magazine Pulse, which was previously given away in Musica stores. Instead, Play will retail for a competitive R14.95 from 5 December, in branded counter stands at Musica’s top 100 premium national outlets. The magazine itself has evolved into an authoritative voice on entertainment, expanding beyond just music into the booming categories of movies and gaming and their related lifestyle content. . In its quest for original and engaging content, Play magazine will feature only the best local and international entertainment writers, photographers and artists, and its content will be guided by an expert panel of custodians. Experienced journalist and music lover Nikki Benatar fills the post of music editor, gaming expert and writer Tarryn van der Byl is gaming editor, and journalist and film buff Albert Buhr will be the movie editor. Former Horizons designer Juan Geel heads up the visual creative direction, and Play will be published by Paul Ingpen, founder of numerous successful publications. For more information, call 021 488 5932 or download the media kit online at www.tppsa.co.za. Red – the green magazine Red – the green magazine is a new free monthly title published by Ink Publishing. It provides a platform for excellent editorial content related to green, organic and ecofriendly issues and developments. Red – the green magazine is targeted at readers within the LSM 7 to 10 income bracket. Editorial content includes mainstream scientific, realistic, and humorous articles written by a variety of medical, organic, holistic, and green experts. 20 000 copies are distributed monthly in the areas covering Plettenberg Bay; Knysna; George; Sedgefield; Caledon; Greyton; Hermanus; Kleinmond; Betty’s Bay; Gordon’s Bay; Strand; Southern suburbs; Cape Town City; Atlantic Seaboard; Northern suburbs; and the Cape Winelands. Distribution is targeted at retail venues, Woolworths food stores, identified residential delivery, hotels, wellness centres, spas, golf estates and clubs, coffee shops, schools, organic and lifestyle expos and per subscription. Red- the green magazine has submitted its ABC-accreditation application. The cover of the magazine is printed on Sappi Triple Green paper and the body text on Envirotext – a 100% recyclable newsprint with BIO Inks based on renewable raw materials. For more information, visit www.redgreen.co.za.

NEW ON AIR So You Think you’re funny Mzansi’s biggest comedy reality show So You Think you’re Funny is finally starting on SABC1 - Mzansi Fo Sho, on Tuesday, 11 November at 19:00. The long anticipated 13part series is sure to capture the imagination of South Africans and bring fun and laughter into their living rooms. The show will reveal the various stages of the talent search, including the month-long auditions held at cities around the country from 25 September. The cities Pretoria, Durban, Port Elizabeth, Polokwane, Nelspruit, Bloemfontein, Cape Town and Johannesburg, among others saw almost 500 wannabe comedians trying their luck at the auditions. In the end, only 60 people made it through to the elimination round, and they’ll be slugging it out for the R100 000 cash grand prize. The winner will also make a guest appearance on popular comedian David Kau’s shows for a year. Kau is the champion of the show as well as a judge, along with fellow comedian Ntobeko Madlingozi and actress Moshidi Motshegwa. So You Think you’re Funny is the first and only comic talent search in South Africa. It aims to provide a platform for South Africans, across the country, to showcase their comic talents. The winner will bag R100 000 cash and an opportunity to work with David Kau on upcoming projects. NEW ONLINE

DBNLive November 2008 has seen the launch of www.durbanlive.com – a website covering urban life and culture across the city. DBNLive arrives in KwaZulu-Natal after the success of pioneering Johannesburg urban culture website JHBLive, which has been a pivotal part of youth culture in the big smoke for close on a decade. DBNLive offers one of the country’s most creative cities a plethora of interesting and ultimately useful stuff, including extensive club and live event guides, coverage of art, theatre, music and books, as well as a range of edgy journalism and cultural commentary from local writers, and virtual exhibitions from local designers and fine artists. Legal Aid Board of South Africa The Legal Aid Board of South Africa (LAB) has recently revamped its website, www.legal-aid.co.za, in an effort to increase its brand awareness and public education campaigns. The site includes Legal Aid Board background information, including Legal Aid Guide, circulars and other useful links where online legal advice can be sourced. Most of the information provided targets the private lawyers assigned by the LAB to represent both current and potential clients looking at legal advice. Other information includes contact details, and the single access number enabling people who have had their rights violated and can`t afford legal help, to contact one of the Legal Aid Board’s 62 Justice Centres and 49 satellite offices countrywide. Commenting on this new development, Mr Mpho Phasha, the Legal Aid Board’s Head of Communications, said: "It is pleasing that after several months of hard work, the website is now upand-running and even adds a couple... more features to the list." To experience the newly launched website, visit www.legal-aid.co.za. Feel free to leave your comments and suggestions on the site. 6


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Destinyconnect.com DESTINY magazine, South Africa’s first highend monthly women’s magazine combining compelling business content with fashion, beauty and lifestyle, celebrates its November birthday issue with the launch of Destinyconnect.com. The website www.destinyconnect.com went live on 27 October, to coincide with DESTINY magazine’s November issue hitting the shelves. On-site, readers can create a personal or business profile, free of charge, that will enable them to meet and network with like-minded women, promote themselves, and grow their businesses by creating new business and personal connections. They can also share their thoughts and aspirations via interactive blogs and forums. Destinyconnect.com users will also get brand-new DESTINY magazine-related content via DESTINY Weekly, and on DESTINY TV, which will showcase relevant business and lifestyle content and exclusive behind-the-scenes footage from DESTINY events and features. Destinyconnect.com will offer online advertising opportunities for advertisers who wish to reach affluent, intelligent and dynamic women actively engaged in business. Users who register and upload their profile - either personal or business - could receive a Montblanc watch worth R36 000. Furthermore, through an online activation campaign, users can also stand to win one of six Sony Ericsson T303 phones from Virgin Mobile for a period of six weeks. This will be promoted through online banners on selected sites and via a targeted viral email campaign. Visit www.destinyconnect.com. Mark The first issue of Mark, the business magazine about people, has just been released at mark.marklives.com. Its launch issue explores the many facets of business identity, including the impact the emerging market is having on defining business identity, what influences people’s perception of your corporate identity and issues around employee branding. The new title is launched on the back of popular marketing blog MarkLives.com. MarkLives.com features South Africa’s best creative talent and breaking marketing campaigns. Using social media services such as Twitter, YouTube and Facebook, the blog and digital magazine aims to explore new platforms to reach its core audience. Mark, which will appear five times a year, is set to push the envelope on several fronts. Firstly, the title uses innovative software allowing for magazines to be published online in traditional formats. Using a browser, readers will page through the magazine on their computer screens as they would page through a printed title. While well established in the US and elsewhere, the technology is relatively new in South Africa. Art Director Candice Turvey, has designed the book to create an exciting new magazine reading experience for magazine lovers. The focus has been on maximising readability and to bring in innovative features, such as a mind map to replace the regular content page. Find Mark online at mark.marklives.com ; on Twitter at twitter.com/marklives ; and on YouTube at www.youtube.com/user/marklivescom .

MyMusicMatrix MyMusicMatrix is a music network community comprising artist and venue profiles, news, reviews, a gallery and resources for everything related to the South African music industry. Their ultimate objective is to play a pivotal role in taking South African bands and their music to commercial success in the global arena. The core of their operation is a fully interactive web site: www.MyMusicMatrix.com. The site is run by industry professionals dedicated to empowering musicians and other industry professionals, with the means to promote themselves nationally and globally. Contributors to the site are established personalities, including music industry experts; bands; professional reviewers; suppliers; vendors; record and management companies; recording studios; agents; promoters; merchandisers; and others. Contributors are not just from South Africa, but from parties worldwide who have a vested interest in South African music talent. MyMusicMatrix is different in that it has an intelligent, free, gig guide. Bands, industry professionals and venue owners can enter their own events through its user-friendly gig guide engine. For more information, log on www.MyMusicMatrix.com or email info@mymusicmatrix.com. PUBLICATIONS IN THE PIPELINE Noddy Magazine Lunar Dragon, publishers of TeenZone and Barbie magazines, has announced the addition of a new title to its publishing house. Noddy Magazine will launch on 1 December. With a heritage of almost 60 years, Noddy is a household name. Numerous children have grown up loving this endearing character with his life and friends in Toy Town. Now the new Noddy Magazine brings all this fun together, with child-empowering stories, educational games, puzzles and projects all done by Noddy and his entourage of adorable friends. Parents will be able to use the Noddy Magazine to assist in the learning process for small children. Noddy is unique in that it appeals to both boys and girls, and the target market for the magazine is parents with children between the ages of two and seven- years-old. Noddy is a globallyrecognised brand with three million books sold annually and three million DVD sales since 2002. The award-winning Noddy website attracts 250 000 visitors per month. Noddy TV shows are now in 21st century computer generated imagery and KTV currently broadcasts two Noddy programmes every Saturday. Live Noddy shows have been a feature in South African shopping centres for a number of months. Sandton City in Johannesburg is creating an enormous ‘Noddy Saves Christmas’ display in its centre court for its main holiday promotion. There will be further shows around the country at premier shopping centres, in the coming months. For more information, call 011 468 1285 or email info@lunardragon.co.za . 7


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PEOPLE ON THE MOVE The Radio Advertising Bureau (RAB) South Africa has announced the appointment of Norman Gibson as General Manager. Gibson will join the RAB in January next year, bringing with him a wealth of media, sales and marketing experience. Endemol, a world leader in entertainment programming, has announced the appointment of Levern Engel and Sivan Pillay as Joint Managing Directors of Endemol South Africa. Media Nova has appointed Annelie van der Westhuizen as Account Executive. Annelie worked at Media24 previously, and will be based at Media Nova’s Sandton offices. Debbie Griffiths joins Media Nova as Deputy Sales Director to focus on growing the customer publishing division stable for the award-winning publishing firm. Debbie has 17 years’ experience in customer and trade publishing. Darren-Jay Hart, 29, is the newly appointed editor of Essentials magazine. Bridget Clur was recently appointed as Trade Marketing Manager at Jacaranda 94.2 Jozie Matshane and Buli Tyawa have been appointed Executive Producers at SAfm. Both appointments are promotions from within the ranks of SAfm’s production staff.

The Avusa Retail Awards Scoring top points for spontaneous awareness, usage, overall quality, value for money, range of products and service, 87 retailers were recognised as the darlings of Gauteng at the inaugural annual Retail Awards hosted by Avusa media titles, The Times and Sowetan. The winning Gauteng retailers were honoured at a gala Awards celebration held at the theatrical Dome venue at Constitutional Hill on 30 October. Well-known Gauteng celebrities were also in attendance to uncover which retailers the shopaholic and savvy shoppers favoured, while being entertained by a live dance performance and South Africa’s most loved all-female cabaret act, Three Tons of Fun, of Madame Zingara fame. “As advertising thought leaders, and as done with our Top Brands and Wealth surveys, we wanted to acknowledge and provide insight into their standing with Gauteng consumers. We will soon be showcasing these findings with them in one-on-one meetings. Although some retailers didn’t receive first place ranking when looking at the composite score across all criteria, we want them to both evaluate where they didn’t score well and where they did receive good points,” says Enver Groenewald, Avusa Media General Manager: Advertising Revenue and Strategic Communications. “The Awards event is the grand finale to the recentlylaunched Clever Shopper initiative, which involves weekly pages on savvy shopping in both The Times and Sowetan. The Clever Shopper section, aimed at helping readers become smart shoppers, included weekly Q & As with retail buyers, shoppers and celebrities enlightening readers on product values by testing five products. When reviewing input from all these individuals - whether they were selling or buying anything from food to clothes to the latest gadget, it became very clear that in the current economic downturn, quality is now more important than ever. In many cases there were retailers that didn’t grab the top spot overall but when it came to quality they were ranked first, which is a great achievement.” In the exclusive brand store category, the Levi’s store grabbed first place overall, however, 92% of respondents rated Guess as the best when it came to quality. Another example is Lacoste, which came in first place for specialist boutique stores, while Levinson’s had over 92% of consumers confirm it was the finest when choosing quality. Respondents rated retailers across 29 categories, ranging from baby stores to vehicle accessory stores, using the six criteria ranging from awareness to service. This was statistically analysed and a composite retail barometer score was compiled for each retailer in each category to determine rankings. Respondents were also asked demographic questions, which included how old they were, and what financial service products they used. The sample was representative of the LSM profile of both The Times (LSM 7 to 10) and the Sowetan (LSM 4 to 8), and conducted with adults 18 years of age and older. A total of 1 000 interviews were conducted face-to-face in the homes of the respondents, from late July to mid-August this year. Interviews were conducted in the respondents’ home language. The full list of winners is displayed on the next page. 8


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A Newsclip Media Monitoring Initiative

UPDATE

Baby and Child Stores 1. Ackermans 2. Edgars 3. Baby City Banks 1. ABSA 2. FNB 3. Standard Bank Beauty Services Stores 1. Dream Nails 2. Carlton Hair International Car Dealerships 1. Toyota 2. BMW 3. Volkswagen Department Stores 1. Game 2. Edgars 3. Woolworths Domestic Airlines 1. South African Airways 2. Kulula.com 3. Mango e-Retailers 1. eBucks 2. Kalahari.net 3. Amazon.com Electronic, Computer & Gadget 1. Game 2. Hi-Fi Corporation 3. Makro Exclusive Brand Stores 1. Levi’s Store 2. Nike Store 3. Adidas Store Fashion Accessory Stores 1. Claire’s 2. Klein’s 3. Attitude Fast Food Stores 1. Kentucky Fried Chicken/KFC 2. McDonalds 3. Spur Female Clothing Stores 1. Edgars 2. Woolworths 3. Jet Food and Grocery Stores 1. Pick ‘n Pay 2. Shoprite 3. Checkers/Checkers Hyper Food Service Stores 1. Pick ‘n Pay 2. Spar 3. Woolworths Garage & Petrol Station Stores 1. BP Express; 2. Engen Quickstop; 3. Shell Select

International Airlines 1. South African Airways 2. British Airways 3. Emirates

Jewellery Stores 1. American Swiss 2. Sterns 3. Galaxy & Co. Liquor Stores 1. Liquor City 2. Makro 3. Tops at Spar Male Clothing 1. Edgars 2. Markham 3. Truworths Malls and Shopping Centres 1. Menlyn 2. East Gate 3. East Rand Mall Movie Theatres 1. Ster Kinekor 2. Nu-Metro 3. Cinema Nouveau Shoe Stores 1. Spitz 2. Shoe City 3. Bata Specialist Boutique Stores 1. Lacoste 2. Hugo Boss 3. Levinson’s Sports Stores 1. Total Sports 2. Sport Scene 3. Nike Store Stationery, Books & Office Supplies Stores 1. CNA 2. PNA 3. Walton’s Travel Agencies 1. Rennies 2. Flight Centre 3. Sure Travel Vehicle Accessories Stores 1. Midas 2. Hi-Q 3. Speedy Health and Beauty Stores 1. Clicks 2. Dischem 3. Discom Home and Lifestyle Stores 1. Mr Price Home 2. @home 3. Russells

the symbol that represents them. When times are tough, only the clever and savvy survive. Current times call for everyone to find innovative new ways to both save and make money. Consumers need look no further, as The Times and Sowetan daily newspapers are inviting them to put money back in their pockets through its Clever Shopper weekly pages and shopping tips. Herewith some Clever Shopper tips that can help you through the tough times: • Look for quality - quality products give you value for money and actually last longer, which saves costs over time. • Planning before heading off to the malls will ensure that you shop more economically. Look around your house and ascertain what you really need and then prepare a shopping list. • Take note of applicable coupons and vouchers that you may want to use. • Stores know the power of the sweet smell of freshly baked bread. Just one sniff will ignite the appetite and send even the most hardened shopper down the aisle grabbing for anything that looks good. So, always remember to eat before you go shopping. • Try and avoid unplanned trips to malls. Give yourself enough time to shop so a well-thought shopping trip will help prevent grabbing things you do not need. • These days, store brand products are as good as branded items. Stores are working hard to ensure that their products are not bland but rather of the same value as branded companies. •When buying clothes, purchase classic pieces that you can wear over a number of seasons and select pieces that best suit you, as you don’t need to possess all the season’s trends.

9


Media

A Newsclip Media Monitoring Initiative

UPDATE

EDITOR’S CLIP In a recent interview that I did on SABC News International, I was asked to talk about media brand value of the Springbok emblem – in light of the recent controversy around the possible changing of the symbol. In preparation for the interview, I asked Newsclip’s Research Department to pull some of the figures for me... the results were interesting. Throughout the month of October, there were 606 print media mentions of the emblem issue, generating an AVE of R7.8-million. AVE stands for Advertising Value Equivalence, and is a unit of measure used to assign a commercial value to media exposure that appears in the form of editorial coverage. We then looked at broadcast, and found that there were 335 inserts to the value of R4.5 million in October. There was a bias towards mention in Afrikaans media. The subject also generated over 1 400 online articles, across a wide range of sites – from news to sport to niche market sites that focus on specific topics. Of course, it is not possible to say that these values encapsulate the entire brand equity, which is further based on brand image, brand awareness and brand loyalty. In the case of the emblem, we cannot look so much at a tangible brand, but rather at the emotional connection of what the symbol stands for and the values attached to it. In terms of the traditional variable of customer loyalty, one must look instead at the zeal with which Springbok supporters defend the logo and feel that what it stands for is more important than simply what it looks like. Anthony Swart wrote an article that we published on our sister website, totallyMAd, where he said, “The Springbok emblem is a highly contentious and emotive debate raging across the South African media at present. Some want to ‘vomit on it’, some claim to own it and others place a massive monetary value on it. One cannot help but wonder if, in all the flurry, we are missing the point here! This emblem is about values and not value”. This is the theme that comes across very strongly from the public in their web-based forums. The issue of Consumer Generated Content (CGC) also came up, as the analysis showed that hundreds of comments were attached to articles written about the emblem on sports sites – such as Sport24 and Keo.co.za. It is here that we see the true values of supports, both positive and negative – those who are defending the current emblem and those who want to see it change. The reality with CGC is the degree of honesty that is attached to each comment and the emotions that run high in chat rooms. It is there that people drop their guard and speak their minds – very vocally, too. Aside from the factual accounts of developing news that appear in the mainstream press, CGC gives a good idea as to the general sentiment of the population. In this case, there’s a 70-30 split in favour of leaving the emblem alone. It was also interesting to note that such discussions about the emblem and other related topics only emerge during times of controversy and crisis – not when things are going well. When the World Cup was won by the Boks

Now that times have changed, people are feeling more open to discuss issues around the emblem and what it means. And this is making international news, too. On 27 October, The Telegraph posted an article on its website titled ‘Race row over Springbok emblem’. The following quote was carried in the article: “The Sports Minister, Makhenkesi Stofile claimed that the logo is owned by the government and threatened to sue the SA Rugby Union for millions of pounds in royalties. Legal experts have said there is no evidence to back up his theory. It is a far cry from the heady optimism created by the 1995 World Cup. When the newly democratic “Rainbow Nation” won the contest for the first time, Nelson Mandela famously donned a Springbok shirt to present the trophy to Francois Pienaar, and he instantly won the hearts of rugby-obsessed Afrikaaners across the country.” This is the view being conveyed to the international market - and it’s not the only one. There were also articles from USA Today in the States, Bloomberg, Yahoo! News, Reuters news services (on their commercial website), and on SABCnews.com here in South Africa. These articles are

widely available and accessible by people from all over the world – and that is the impression foreigners are getting of South Africa. A Facebook group, titled ‘Save The Springbok Emblem!’, also popped up – and now has over 32 500 members! It’s key message is ‘Go on, add your suggestions, but only if you are PRO THE BOK EMBLEM!!! It’s about time the true BOK SUPPORTERS took charge of their emblem!!!’. The group also has over 2 000 wall postings that date from July to end October 2008 – a significantly high number of opinions in the form of CGC. Of one thing there is no doubt – no matter which way the opinions sway, people are passionate and take ownership of what they believe in during tough times.

GET TO KNOW THE TEAM EDITOR DEPUTY EDITOR EDITORIAL ASSISTANT EDITORIAL ASSISTANT MEDIA RESEARCHER MARKETING MANAGER

Daniel Munslow Pat McClelland Stefanie Jason Leigh Andrews Roane Booth Vanessa Evans

Media Update is published by Newsclip. Daniel is a member of the MPASA PICA Awards Committee.

GET IN TOUCH Want to make a contribution? Want to share your opinions and stories about the media industry? We want to hear from you. You can email us at updates@newsclip.co.za or call us on (011) 288-6600.

WE’RE ONLINE... Media Update -Wwww.mediaupdate.co.za Publicity Update -Wwww.publicityupdate.co.za TotallyMAd - Wwww.totallymad.co.za Data is provided for information purposes only. Newsclip shall not be responsible for any direct or indirect or other damage of any kind whatsoever suffered or incurred by you related to your use of, or your inability to access or use, the content of this publication. Although we have taken all possible steps to ensure the validity of our sources, reliance on the information contained in this update is used at your own risk.

MEDIA UPDATE IS A NEWSCLIP MEDIA MONITORING INITIATIVE 16

Media Update November 2008  

A round up of the latest happenings in the South African media industry, over the month of November.

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