WHERE BUYERS & SELLERS MEET
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SEP T E M B ER 12-15, 2024 | N EWP O RT, RH O D E I SL A N D | n ew p o r t b o a t show.c o m
WHERE BUYERS & SELLERS MEET
IF YOU WANT TO SELL BOATS & BOATING PRODUCTS, THERE’S ONLY ONE PLACE TO BE.
SEPTEMBER 12-15, 2024
WITH OVER 40,000 VISITORS FROM THE AFFLUENT NORTHEAST CORRIDOR & BEYOND... NEWPORT IS A “MUST DO SHOW”
NEWPORTBOATSHOW.COM
770,083 SQ. FT. OF EXHIBIT SPACE
OVER 21 COUNTRIES
6 SHOW SITES ALONG HISTORIC NEWPORT HARBOR
REPRESENTED AT THE SHOW IN 2023
OVER 100 PRIVATE PLANES LANDED AT LOCAL AIRPORTS
53 YEARS OF HISTORY
MAKING NIBS ONE OF THE MOST PRESTIGIOUS BOAT SHOWS IN THE WORLD
NEWPORT IS POWER, SAIL & EQUIPMENT Attendees know they will find a full range of powerboats and sailboats (monohull and multihull) all together at the Newport International Boat Show, and with over hundreds of boats on display, they expect to find virtually every manufacturer represented. In addition, there is an extensive variety of marine equipment, services and accessories to round out their boat show experience. For easy navigation, the show takes place on six adjacent sites that include the Newport Yachting Center, Oldport Marine, Perry Mill, Newport’s famed Bannister’s and Bowen’s Wharves and Market Square. With more than 15 acres of display space on land and in the water, the Newport International Boat Show is bigger than any other boat show from New Jersey to Maine. SEPTEMBER 12-15, 2024
NEWPORTBOATSHOW.COM
GEOGRAPHICAL REACH
74% ALREADY OWN ONE BOAT AND HALF ARE LOOKING TO BUY
1%
1.3% 1% 3% 12.9%
47%
6%
14%
27%
27% Rhode Island 47% Massachusetts 14% Connecticut 6%
New York
3%
New Hampshire
1%
Maine
1%
Vermont
1%
Other
*Result of an independent survey by Performance Research
N E W P O RT I S T H E N O RT H E A S T The Newport International Boat Show, the oldest and most prestigious in-water boat show in New England, is the first choice for boaters in the New York Metro Area, including Long Island, Westchester and Fairfield County, CT, Boston, the Cape and Islands of Nantucket and Martha’s Vineyard, etc. In fact, visitors travel from around the world to attend the Newport show. Better still, our attendees are qualified! They have an average household income over $200,000 or higher and an average household net worth over $1.4 million. In addition, 74% already own one boat and half are looking to buy!* The City of Newport itself is another reason for the show’s lengthy success. A vibrant resort town in its own right, the City by the Sea is world renowned for its breathtaking coastal views, dynamic boating industry and iconic landmarks. In the center of it all is the historic waterfront district where thousands of visitors a year enjoy gourmet dining, lavish accommodations and trendy boutiques, all steps away from the boat show’s main gate.
SEPTEMBER 12-15, 2024
NEWPORTBOATSHOW.COM
60%
ARE 30-59 YEARS OLD
25%
ARE 60-69 YEARS OLD
75%
OWN AT LEAST ONE BOAT 60% SAILBOAT OWNERSHIP 71% BOAT OWNERSHIP
81%
64%
RATED NIBS AS EXCELLENT OR GOOD FOR MAKING MEANINGFUL CONNECTIONS TO PEOPLE AND PRODUCTS
75%
43%
28%
45%
OWN WATERFRONT PROPERTY
ARE MEMBERS OF PRIVATE YACHT, GOLF, TENNIS CLUB
23%
23%
OWN THEIR OWN BUSINESS
53%
OWNER, PRESIDENT, OR CEO
OF AUDIENCE HAS BEEN BOATING FOR 20+ YEARS
SAID THE PRIMARY REASON FOR ATTENDING THE NEWPORRT BOAT SHOW IS TO PURCHASE/COMPARE A SPECIFIC PRODUCT SERVICE OR BOAT
HAVE GONE ON AN ADVENTURE VACATION (INCLUDES CHARTERING)
45%
OF AUDIENCE WANTS TO TRANSITION TO LARGER BOAT OVER THE NEXT 5 YEARS
55%
OF AUDIENCE WANTS TO INCREASE BOATING OVER THE NEXT 5 YEARS
ATTENDEE DEMOGRAPHICS Attendees of the Newport International Boat Show are mature, well-educated adults with varied interests and active lifestyles. They are technologically savvy, financially stable and are consumers of high-end, quality products.
HAVE A MORE POSITIVE IMPRESSION OF COMPANIES’ PRODUCTS SEEN AT NIBS AS COMPARED TO OTHER SHOWS
58:42
MALE / FEMALE RATIO
31% HAVE A HOUSEHOLD INCOME OF $100,000 - $199,999
51%
HAVE A HOUSEHOLD INCOME OF $200,000 OR HIGHER
*Result of an independent survey by Performance Research
SEPTEMBER 12-15, 2024
NEWPORTBOATSHOW.COM
Official U.S. Debuts of 2025 2 Boats & Boating Products
NEWPORT IS THE SHOW TO LAUNCH NEW BOATS & PRODUCTS Being the first major show of the fall boat show season, foreign and domestic manufacturers have made the Newport International Boat Show the place to launch their new boats and boating products. Together with Cruising World, Sailing World and Yachting magazines, Newport For New Products (NFNP) recognizes and awards boats in various size divisions as well as products used for boat operation, maintenance and safety, personal weather gear (wearable) and technology (includes navigation and electronics). NFNP accepted entries are featured in a special insert in all three national magazines prior to the boat show, promoted during the show with NFNP burgees and decals, on-site award activities and within the Show Directory, and maintain a website presence all-year long. Awards are given for Best New Powerboat, Best New Sailboat, Best New Multihull, Best New Product used for Boat Operation, Maintenance or Safety and Best New Product for Technology. The NFNP program also includes a “Green” and an “Accessibility” category as an additional award if the criteria is met. If you’re introducing a new boat or boating product, debut it in Newport! SEPTEMBER 12-15, 2024
NEWPORTBOATSHOW.COM
Official U.S. Debuts of 2025 2 Boats & Boating Products
NFNP WINNERS WILL RECEIVE:
NFNP ACCEPTED APPLICANTS WILL RECEIVE OVER $100,000 OF PROMOTIONAL VALUE:
Banners to display during the show and at other events in the future.
Photo and description in a special section of the September issues of Cruising World and Yachting magazines, and the Fall issue of Sailing World (all nationally distributed) A NFNP logo and news release that can be used to promote the new boat or product in your own mareting and PR efforts.
Publicity on the NIBS website, industry publications’ websites and hometown newspapers.
NFNP decal or burgee provided to display at the boat show signifying that the exhibit is a “must-see” by the thousands of attendees at NIBS.
A “NFNP Winner” logo for continued promotion all year long.
A highlighted listing in the NIBS Show Directory distributed at the Show and via magazine partners and NIBS website. For program criteria and application, please visit newportboatshow.com or log into the NIBS Exhibitor Portal.
SEPTEMBER 12-15, 2024
NEWPORTBOATSHOW.COM
OUR MARKETING & MEDIA STRATEGY ATTRACTS THE RIGHT AUDIENCE
650+ MILLION
TRADITIONAL MARKETING
PUBLIC RELATIONS
TOTAL ESTIMATED
TOTALING 46 MILLION
A NET REACH OF 600 MILLION WITH OVER 200 ARTICLES
MEDIA IMPRESSIONS
IMPRESSIONS
PRINT ADVERTISING
OUTDOOR
Over two months of advertising with 60 print ads across 35 publications amounting to over 22 million impressions.
Combined four weeks of advertising in two major markets amounting to over 12 million impressions.
Over 20 targeted email blasts and 6 issues of “Tell Tales and Insider” e-newsletters sent to exhibitor and consumer lists totaling 550,000 subscribers.
DIRECT / WEB
RADIO
TV
Website traffic and web advertising amounting to over 5 million impressions.
Two weeks of targeted radio advertising across three major stations reaching over 2.4 million.
Two weeks of targeted broadcast and cable tv across three major stations reaching over 10 million.
SEPTEMBER 12-15, 2024
NEWPORTBOATSHOW.COM
MASS IMPACT: 20,000 DIRECTORIES
DIGITAL IMPACT:
SOCIAL MEDIA IMPACT:
[ newportboatshow.com ]
11,162 CURRENT LIKES
[ facebook.com/newportboatshow ]
159,000 YEARLY PAGE VIEWS
[ instagram.com/thenewportboatshow ]
103,000 YEARLY UNIQUE VISITORS
6,210 CURRENT FOLLOWERS
PRINTED AND DISTRIBUTED
5,000 RACK CARDS PRINTED AND DISTRIBUTED LOCALLY
SEPTEMBER 12-15, 2024
NEWPORTBOATSHOW.COM
EXHIBITOR TESTIMONIALS “Each year, we look forward to the Newport International Boat Show. The timing of the Show combined with the outstanding venue produces a Show that attracts both new and existing customers from the Northeast who are looking to make a change before the next season. Hats off to the show management and staff who navigate the many challenges expertly and continue to make the event enjoyable and successful year over year. These reasons and our continued success make NIBS our favorite show.” - Tom O’Toole, Buzzards Bay “We have been an exhibitor for nearly twenty years at the Newport International Boat Show and we have always been pleased by the organization, their attention to detail and professionalism. The staff has always been very helpful and cooperative to our needs and requests. They have been instrumental in growing the venue and being attentive to both exhibitors and the participating visitors to the show.” - Glenn Waters, Bluenose Yacht Sales SEPTEMBER 12-15, 2024
“The Newport Boat Show is a fabulous venue to kick-off Vicems’ boat show season. The prestige, ability to attract clients interested in high-quality vessels makes the Newport Boat Show one of our favorites and a great venue to meet new friends as well as welcome our many owners living in the area. This show’s maritime atmosphere and audience looking for our classic designs offer Vicem the perfect platform to showcase our craftsmanship and luxury yacht designs enabling us to maintain a strong presence in the industry! Let’s make next year even better!” -Vicem Yachts Team “The Newport International Boat Show is personally my favorite show out of the 7 shows we participate in. From the venue in downtown Newport, R.I. to the support staff and everyone in between, everything is top notch. Newport is the perfect opportunity to introduce and expand your brand into the New England market, with clients from Upstate NY to Maine, this is a show you don’t want to miss! ” - Ian Dils, Florida Bow Thrusters NEWPORTBOATSHOW.COM
SAMPLE SITE PLAN FROM 2023
SEPTEMBER 12-15, 2024
NEWPORTBOATSHOW.COM
REACH YOUR CUSTOMERS & PROSPECTS WITH AN EXHIBIT AT THE NEWPORT INTERNATIONAL BOAT SHOW SHOW HOURS: Thursday, September 12 10 a.m. - 6 p.m.
SHOW DISPLAY RATES* WATER SPACE Powerboat Stern: $10.30 sq. ft. | Powerboat Alongside: $12.55 sq. ft Sailboat Stern: $9.95 sq. ft. | Sailboat Alongside: $12.35 sq. ft
Friday, September 13 10 a.m. - 6 p.m.
WATER DISPLAY DOCKS 10' x 20' dock: $2,880
Saturday, September 14 10 a.m. - 6 p.m.
5X FINGER PIERS $175 each
Sunday, September 15 10 a.m. - 5 p.m.
TENTS ON DISPLAY DOCKS 9' x 10' = $504 | 9' x 20' = $805 | 20' x 20' = $1,145 | 20' x 30' = $1,260
*All rates include limited electricity. Booth space includes pipe-and-drape. Floor covering must be provided by the exhibitor. Price does not include table and chairs.
LAND SPACE Open Land Space: $9.95 sq. ft. | Land Space with Tent: $13.25 sq. ft. BOOTH SPACE Standard 10' x 10' = $1,750 | Corner 10' x 10' = $1,930 | Non-Marine 10' x 10' = $3,000
SEPTEMBER 12-15, 2024
NEWPORTBOATSHOW.COM
SHOW STAFF Lisa Knowles, Show Director Jocelyn Emory, Marketing Director Gail Alofsin, Director of Corporate Partnerships Sam DiMatteo, Sales Executive Michea Kiely, Event and Sales Assistant
Newport International Boat Show 130 Bellevue Ave., Suite 204 P.O. Box 698 Newport, Rhode Island, USA 02840 401.846.1115 | 800.582.7846 nibsinfo@newportboatshow.com
The Newport International Boat Show is owned and produced by Newport Exhibition Group, a division of Newport Restaurant Group
SEPTEMBER 12-15, 2024
NEWPORTBOATSHOW.COM