SEP TEMBER 15-18, 2022 | NEWPORT, RHO DE ISL AND 02840 | new p or t b o atshow.com
where buyers and sellers meet WHERE BUYERS & SELLERS MEET
IF YOU WANT TO SELL BOATS & BOATING PRODUCTS, THERE’S ONLY ONE PLACE TO BE.
SEPTEMBER 15-18, 2022
WITH OVER 40,000 VISITORS FROM THE AFFLUENT NORTHEAST CORRIDOR & BEYOND... NEWPORT IS A “MUST DO SHOW”
NEWPORTBOATSHOW.COM
566,280 SQ. FT. OF EXHIBIT SPACE
OVER 21 COUNTRIES
4 SHOW SITES ALONG HISTORIC NEWPORT HARBOR
REPRESENTED AT THE SHOW IN 2020
OVER 100 PRIVATE PLANES LANDED AT LOCAL AIRPORTS
50 YEARS OF HISTORY
MAKING NIBS ONE OF THE MOST PRESTIGIOUS BOAT SHOWS IN THE WORLD
NEWPORT IS POWER, SAIL & EQUIPMENT Attendees know they will find a full range of powerboats and sailboats (monohull and multihull) all together at the Newport International Boat Show, and with over 600 boats on display, they expect to find virtually every manufacturer represented. In addition, there is an extensive variety of marine equipment, services and accessories to round out their boat show experience. For easy navigation, the show takes place on five adjacent sites that include the Newport Yachting Center, Oldport Marine, Newport’s famed Bannister’s and Bowen’s Wharves and Market Square. With more than 14 acres of display space on land and in the water, the Newport International Boat Show is bigger than any other boat show from New Jersey to Maine. SEPTEMBER 15-18, 2022
NEWPORTBOATSHOW.COM
GEOGRAPHICAL REACH
67% ALREADY OWN ONE BOAT AND HALF ARE LOOKING TO BUY
2.4% 1.3% 3.0% 26.1%
12.9%
15.5% 36.5%
36.5% Rhode Island 26.1% Massachusetts 15.5% Connecticut 12.9% New York 3.0%
New Hampshire
2.4%
Maine
1.3%
Vermont
2.3%
Other
*Result of an independent survey by Performance Research
N E W P O RT I S T H E N O RT H E A S T The Newport International Boat Show, the oldest and most prestigious in-water boat show in New England, is the first choice for boaters in the New York Metro Area, including Long Island, Westchester and Fairfield County, CT, Boston, the Cape and Islands of Nantucket and Martha’s Vineyard, etc. In fact, visitors travel from around the world to attend the Newport show. Better still, our attendees are qualified! They have an average household income over $165,000 and an average household net worth over $1.4 million. In addition, 67% already own one boat and half are looking to buy!* The City of Newport itself is another reason for the show’s lengthy success. A vibrant resort town in its own right, the City by the Sea is world renowned for its breathtaking coastal views, dynamic boating industry and iconic landmarks. In the center of it all is the historic waterfront district where thousands of visitors a year enjoy gourmet dining, lavish accommodations and trendy boutiques, all steps away from the boat show’s main gate.
SEPTEMBER 15-18, 2022
NEWPORTBOATSHOW.COM
69% ARE 30-59 YEARS OLD
66%
MADE A PURCHASE AT NIBS
81%
RATED NIBS AS EXCELLENT OR GOOD FOR MAKING MEANINGFUL CONNECTIONS TO PEOPLE AND PRODUCTS
64%
HAVE A MORE POSITIVE IMPRESSION OF COMPANIES’ PRODUCTS SEEN AT NIBS AS COMPARED TO OTHER SHOWS
37%
ARE MEMBERS OF A YACHT CLUB
50%
VISIT OTHER BOATS SHOWS
26%
53%
SAID THEIR PRIMARY REASON FOR ATTENDING NIBS IS TO SHOP/PURCHASE/COMPARE A SPECIFIC PRODUCT, SERVICE OR BOAT
HAVE CHARTERED A BOAT FOR VACATION
23%
OWN WATERFRONT PROPERTY
ATTENDEE DEMOGRAPHICS Attendees of the Newport International Boat Show are mature, well-educated adults with varied interests and active lifestyles. They are technologically savvy, financially stable and are consumers of high-end, quality products.
MALE
FEMALE
58:42
MALE / FEMALE RATIO
UNDER 100K $100199K
$200K OR HIGHER
47% HAVE A HOUSEHOLD INCOME OF $100,000 - $199,999
23%
HAVE A HOUSEHOLD INCOME OF $200,000 OR HIGHER
*Result of an independent survey by Performance Research
SEPTEMBER 15-18, 2022
NEWPORTBOATSHOW.COM
Official U.S. Debuts of 2023 Boats & Boating Products
NEWPORT IS THE SHOW TO LAUNCH NEW BOATS & PRODUCTS As the first major boat show of the fall season, manufacturers have long made the Newport International Boat Show the place to launch their new boats and boating products. Together with Cruising World, Sailing World and Yachting magazines, Newport For New Products recognizes boats in three size divisions (Under 20’, 21-39’ and 40’ & Over) as well as products used for boat operation. maintenance or for boating safety, personal weather gear (wearable) and technology (includes navigation and electronics). NFNP-accepted applicants are featured in a special insert in all three national magazines prior to the boat show, promoted during the show with special NFNP identification and activities as well as website presence all-year. Awards are given for Best New Powerboat, Best New Sailboat, Best New Multihull, Best New Product used for Boat Operation, Maintenance or Safety and Best New Product for Technology. A “Green” Award is also given within this program. And new this year, we added an ‘Accessibility’ Award that honors the winning product for most user-friendly for all age groups and levels of experience. If you’re introducing a new boat or boating product, debut it in Newport! SEPTEMBER 15-18, 2022
NEWPORTBOATSHOW.COM
Official U.S. Debuts of 2023 Boats & Boating Products
NFNP WINNERS WILL RECEIVE:
NFNP ACCEPTED APPLICANTS WILL RECEIVE OVER $80,000 OF PROMOTIONAL VALUE:
Banners to display during the show and at other events in the future.
Inclusion in a special NFNP insert in national industry publications Cruising World, Sailing World and Yachting magazines. A “NFNP Nominee” logo and press release that can be used to promote the new boat or product in its advertising and PR.
Publicity on the NIBS website, industry publications’ websites and hometown newspapers.
NFNP decal and/or burgee to display at the boat show signifying the exhibit is a “must-see” by the thousands of attendees.
A “NFNP Winner” logo for continued promotion all year long.
A special listing in the NIBS Show Directory. For program criteria and application, please visit newportboatshow.com or log into the NIBS Exhibitor Portal.
SEPTEMBER 15-18, 2022
NEWPORTBOATSHOW.COM
OUR MARKETING & MEDIA STRATEGY ATTRACTS THE RIGHT AUDIENCE
OVER 185 MILLION
MARKETING COLLATERAL
PUBLIC RELATIONS
TOTAL ESTIMATED MEDIA IMPRESSIONS
OVER 45,000 PRINTED PIECES DISTRIBUTED REGIONALLY
GARNERING A NET REACH OF 120 MILLION
PRINT ADVERTISING
OUTDOOR
Over two months of advertising with 60 print ads across 35 publications amounting to over 22 million impressions.
Combined four weeks of advertising in two major areas amounting to over 12 million impressions.
Over 20 targeted email blasts and six issues of “Tell Tales” e-newsletter sent to exhibitor and consumer lists of more than 17,000 subscribers.
DIRECT / WEB
RADIO
TV
Website traffic and web advertising amounting to over 5 million impressions.
Two weeks of targeted radio advertising across three major stations reaching over 2 million.
Two weeks of targeted broadcast and cable tv across three major stations reaching over 6 million.
SEPTEMBER 15-18, 2022
NEWPORTBOATSHOW.COM
MASS IMPACT: 20,000 DIRECTORIES
DIGITAL IMPACT:
SOCIAL MEDIA IMPACT:
[ newportboatshow.com ]
8,206 CURRENT LIKES
[ facebook.com/newportboatshow ]
188,000 YEARLY PAGE VIEWS
[ instagram.com/thenewportboatshow ]
99,494 YEARLY UNIQUE VISITORS
4,632 CURRENT FOLLOWERS
PRINTED AND DISTRIBUTED TO SHOW ATTENDEES
15,000 RACK CARDS PRINTED AND DISTRIBUTED LOCALLY
SEPTEMBER 15-18, 2022
NEWPORTBOATSHOW.COM
EXHIBITOR TESTIMONIALS “The Newport International Boat Show is always the perfect kick-off to the Fall boat show season! The staff is amazing and fun to work with. We experienced a definite increase in traffic along with a tremendous succesfful year” - Kimberly Dieterich, Springline Yacht Sales
“The Newport International Boat Show continues to deliver prospects from the entire northeast. We are committed to continue our participation in this major annual event based on our success in retail sales.” - Andrew Schneider, Marine Max
“The Newport Boat Show never disappoints. We look forward to this show as the kick-off to the show season. It is my favorite for location and time of year. We have a steady flow of customers to the booth and our dealers have always reported good leads as a result of attending” - Edward Gleason, Garmin International “The Newport International Boat Show is a staple of our exhibit calendar and we wouldn’t miss it! With friendly and efficient organization, steady and interested foot traffic throughout the show and al set in a fabulous location where else would we have chosen to celebrate our 100th birthday?” - Steven Collier, Director of Marketing, Bainbridge International
“For 22 years, Fischer Panda Generators has attended the Newport International Show with great success. The staff and facilities are great and always organized” - Chad Godwin, Director of Sales, Fischer Panda
SEPTEMBER 15-18, 2022
NEWPORTBOATSHOW.COM
SAMPLE SITE PLAN FROM 2021
SEPTEMBER 15-18, 2022
NEWPORTBOATSHOW.COM
SHOW HOURS:
SHOW DISPLAY RATES*
Thursday, September 15 10 a.m. - 6 p.m.
WATER SPACE Stern: $9.75 sq. ft. | Alongside: $12.00 sq. ft
Friday, September 16 10 a.m. - 6 p.m.
WATER DISPLAY DOCKS 10’ x 20’ dock: $2,727
Saturday, September 17 10 a.m. - 6 p.m.
5X FINGER PIERS $165 each
Sunday, September 18 10 a.m. - 5 p.m.
TENTS ON DISPLAY DOCKS 9’ x 10’ = $500 | 9’ x 20’ = $795 | 20’ x 20’ = $1075 | 20’ x 30’ = $1200
*All rates include limited electricity (one 15/120 outlet). Booth space includes pipe-and-drape. Floor covering must be provided by the exhibitor. Price does not include table and chairs.
LAND SPACE Open Land Space: $9.35 sq. ft. | Land Space with Tent: $12.35 sq. ft. BOOTH SPACE Standard 10’ x 10’ = $1,650 | Corner 10’ x 10’ = $1,850 | Non-Marine 10’ x 10’ = $3,000
SEPTEMBER 15-18, 2022
NEWPORTBOATSHOW.COM
REACH YOUR CUSTOMERS & PROSPECTS WITH AN EXHIBIT AT THE NEWPORT INTERNATIONAL BOAT SHOW
51st Annual
SEPTEMBER 15-18, 2022 N E W P O R T, R H O D E I S L A N D
Newport International Boat Show 130 Bellevue Ave., Suite 204 P.O. Box 698 Newport, Rhode Island, USA 02840 401.846.1115 | 800.582.7846 nibsinfo@newportboatshow.com
SHOW STAFF Lisa Knowles, Show Director Jocelyn Emory, Marketing Director Gail Alofsin, Director of Corporate Partnerships Michea Kiely, Sales Executive Colleen Hopkins, Event and Sales Assistant
The Newport International Boat Show is owned and produced by Newport Exhibition Group, a division of Newport Restaurant Group
SEPTEMBER 15-18, 2022
NEWPORTBOATSHOW.COM