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Business Intelligence for the New North


Expectations Northeast Wisconsin manufacturers are ramping up physical plant growth to meet increasing customer demand

A Frozen Tundra Companion Economic Development Chasing a Bad Idea From the Publisher Marketing Green Marketing

October 2015 | $3.95


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Business Intelligence for the New North


October Features 20 COVER STORY

Building Expectations

Northeast Wisconsin manufacturers ramping up physical plant growth


Marketing Green

Businesses should flaunt their sustainable character if they have it



A Frozen Tundra Companion

Proposed Titletown District development expects to draw thousands more each year to the hallowed grounds near Lambeau Field

Departments 28


From the Publisher


Since We Last Met

10 Build Up Pages 36 Growth Streaks 38

Professionally Speaking

40 Who’s News 44 Business Calendar 45 Advertising Index 46 Key Statistics

NNB2B | October 2015 | 3

From the Publisher

Chasing a bad idea

Dem leaders continue crusade against state’s economic development efforts, proposing a dismal alternative

by Sean Fitzgerald, New North B2B publisher When I wrote my June 2015 column in this space defending the efforts of Wisconsin Economic Development Corp. to enhance business expansion and modernization across the state, the organization was enduring brutal battering from left-wing antagonizers and some media outlets for a relatively nascent audit report in May.

While the rhetoric in the media has died down four months later, a handful of Democratic leaders in the state have continued to thump an anti-WEDC crusade with a destination of taking Wisconsin back to the stone ages of ranking among the bottom-dwellers in state-by-state comparisons of business climate. And there’s increasing evidence they plan to make the performance of WEDC a key issue in 2016 state legislative campaigns. As I noted in June, Wisconsin State Assembly Minority Leader Rep. Peter Barca (D-Kenosha) has led the charge to tear down the state’s lead economic development organization, even using the August announcement of CEO Reed Hall’s retirement as a soapbox to insult the organization further. “I hope that WEDC’s nonchalant attitude toward following the law ends with Reed Hall’s resignation,” Barca stated in a news release, rather than praising Hall’s service for the hundred of millions of dollars in economic activity generated because of WEDC assistance during the past three years. In mid-September, Barca and state Sen. Julie Lassa (D-Stevens Point) rolled out a proposal to replace WEDC with a new economic development model which would return economic development award programs to a fully public entity, similar to the ineffective structure of the former state Department of Commerce. The proposed agency would have fully encompassing authority over the process for awarding grants and loans and evaluating the efficacy of those awards. The concept presented by Barca and Lassa would also authorize the state Department of Justice to chase after nonperforming loan recipients for full repayment of the loans. The entire proposal is in awful idea which will further hamper Wisconsin’s economic growth. Business moves fast. B2B readers all know that, and perhaps we often feel that business doesn’t move fast enough. But it’s a dynamic I’ve found is often incomprehensible to people who’ve spent their entire careers working in the public sector for various government agencies or in fulltime elected roles. Often, the window of time to close all of the financing gaps on an economically valuable business deal can’t wait six months to a year for overstuffed bureaucracies to make 4 | October 2015 | NNB2B

triplicate copies of permit and grant applications, take a federallyprotected coffee break, forward the application to compliance, leave the office Friday afternoon because of a limited 37.5-hour work week, then return Monday morning for much of the same. These not-too-far-off-the-mark stereotypes exemplify why WEDC was initially created – to create an economic development agency that could operate in stride with business, capitalizing on unique economic opportunities at the moment they arise. Many state taxpayers willingly accept that a model such as WEDC allows for risk – and as a result, opens up the potential for occasional losses. That’s the small price of success and forward momentum in states like Texas or North Dakota, which routinely top reputable lists as the best states in which to conduct business. And despite the ever-present risk of gambling on business success, WEDC has taken steps during the past 12 months to ensure tighter control on its economic development loans, including more frequent reporting from borrowers and more stringent guarantees in loan applications.

Moving ahead

Fortunately, the attacks on WEDC haven’t derailed its staff from continuing to improve on their mission of creating high-paying jobs in Wisconsin by enabling our successful employers to expand even further. In late September WEDC issued a report on its recently completed fiscal year 2015 accomplishments, citing even more impressive outreach to Wisconsin job creators. During the past year, the agency provided financial and operational assistance to more than 5,000 companies statewide, up from 4,272 businesses during its fiscal year 2014. Its business attraction projects provided 351 awards resulting in $188 million in new investment across the state, an increase from the 316 awards totaling $157 million made during FY 2014. Altogether, WEDC awards last year – which were primarily comprised of grants, loans or tax credits – helped leverage $1.2 billion of capital across 100 communities statewide, ultimately allowing Wisconsin employers to create or retain nearly 27,000 jobs in the state. The economic development agency also certified 25 new early-stage companies for its Qualified New Business Venture program, enabling more than $51 million in qualifying investments to participating companies. WEDC officials have repeatedly acknowledged the audit report findings and have defined strategies to mitigate concerns outlined in those appraisals. With newly appointed CEO Mark Hogan taking office this month, the agency is poised to further refine its strategy going forward. But make no mistake, the alternative suggested by Barca and Lassa would prove to be a disaster in Wisconsin. n

Sean Fitzgerald Publisher & President x Carrie Rule Sales Manager x Kate Erbach Production Contributing writers Rick Berg Lee Marie Reinsch Chief Financial Officer Vicky Fitzgerald, CPA


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Since We Last Met

Since We Last Met

Since We Last Met is a digest of business related news occurring in the Greater Green Bay, Fox Cities, Oshkosh and Fond du Lac areas in the one month since the previous issue of New North B2B. August 24 The Wisconsin Department of Transportation began work on the $2.8 million project to improve 7.8 miles of State Road 23 from Ripon to Rosendale in Fond du Lac County. The project includes milling and resurfacing the existing pavement, adding centerline rumble strips, widening the paved shoulder and replacing several culvert pipe crossings. State Road 23 will be closed to traffic at Silver Creek until late October. Construction will be completed by mid-November. August 25 Oshkosh Corp. was awarded the $6.7 billion Joint Light Tactical Vehicle contract from the U.S. Army Tank-automotive and Armaments Command, in which it will manufacture nearly 17,000 tactical military vehicles over an eight-year span. Delivery of the first vehicles is expected in June 2016. The contract is expected to help Oshkosh Defense and the hundreds of vendors in its supply chain to create thousands of new jobs across northeast Wisconsin in the next few years. August 25 The Fox River Navigational System Authority officially completed its 10-year lock restoration project and reopened the final five of 16 operating locks between Menasha and

Kaukauna on time and under budget. Water is now flowing through Kaukauna’s locks for the first time in 30 years, returning the 39-mile system to working order for navigation since the locks closed in 1987. The lock at Rapide Croche near Wrightstown will remain closed to prevent aquatic invasive species from migrating from the Great Lakes to the Fox River and Lake Winnebago System. August 25 Wisconsin Economic Development Corp. Secretary/CEO Reed Hall announced he would retire at the end of September. Hall, who had previously retired as executive director of Marshfield Clinic, was appointed by Gov. Scott Walker to the WEDC leadership post in October 2012 on an interim basis. After nearly three years in the role, Hall is credited with helping the organization increase its public transparency and accountability, as well as reducing the organization’s nonperforming debt. August 27 The Appleton Housing Authority was awarded a $159,840 grant from the state Department of Administration to continue its Home Tenant Based Rental Assistance Program. The program provides short-term rental assistance for up to



October 4 – Wisconsin and Illinois launched the I-SaveRx prescription drug importation program, which allows citizens to purchase prescription drugs from 45 inspected and approved pharmacies and wholesalers in Canada, the United Kingdom and Ireland. Under the I-SaveRx plan participants are expected to save an average of 25 to 50 percent on the cost of common medications used to treat chronic conditions.


October 20 – The Winnebago County Board of Supervisors approved a $3.9 million proposal to purchase the nearly vacant downtown Oshkosh B’Gosh buildings and remodel the three building complex for county administrative offices. Overcrowded offices at existing county buildings lead to the search for additional space.

6 | October 2015 | NNB2B

October 20 – St. Norbert College, De Pere, received a $7 million gift from the Michels family, owners of Michels Corp., Brownsville, to renovate the school’s Sensenbrenner Memorial Union into a state-of-the-art commons and dining facility. The award came on the heels of the college receiving just over $1 million from Michael Ariens, chairman of the board of Ariens Co., Brillion, to create the Ariens Family Welcome Center for prospective students and families.


October 1 – Wisconsin Public Service Corp. announced plans to acquire the 593-megawatt Fox Energy Center near Wrightstown for $440 million. The natural gas-fueled electrical generation facility is owned by GE and Tyr Energy Inc. WPS has been a wholesale customer of the power plant since it went online in 2005.


October 21 – Kimberly-Clark Corp indicated plans to cut nearly 1,300 positions from its global workforce during 2015 and 2016 as a part of a restructuring strategy. The company said a majority of the eliminated positions would be from its salaried workforce. The company employs about 58,000 people worldwide, including nearly 3,300 across its Fox Cities manufacturing and administrative operations.

18 months to individuals who are homeless or disabled and receiving case management services from a partner human service agency. August 28 The Wisconsin Department of Transportation reopened the new northbound Interstate 41 flyover ramp to southbound I-43 north of Green Bay in Brown County. Crews began construction of the new ramp in fall 2013 and closed the former ramp back in early March. Southbound traffic from U.S. Highway 41 has maintained access to I-43 during most of the flyover ramp construction. August 28 The state Department of Transportation reopened State Road 26 in Fond du Lac County following a four-month closure for a $10.6 million improvement project. The project enhanced 16 miles of the highway from just north of Waupun to the northern border with Winnebago County and included relaying the pavement, adding centerline and shoulder rumble strips, various culvert repairs, and isolated areas of roadway infrastructure. August 31 The Wisconsin Department of Workforce Development received notice that Best Buy in Fond du Lac would be closing, effectively laying off 59 employees. The state Department of Workforce Development is preparing staff from the Fox Valley Workforce Development Board to deliver job search, career planning and resume assistance as well as job training to affected workers. August 31 Global asset manager The Carlyle Group announced plans to acquire Blyth, Inc., the parent company of Silver Star Brands operations in Oshkosh, in a deal valued at about $98 million. The acquisition is expected to close in the fourth quarter of 2015. Silver Star Brands – formerly known as Miles Kimball Co – is a direct marketer of consumer gifts and household products, and employs about 850 people in its Oshkosh facilities. September 1 The City of De Pere Common Council approved expanding a tax incremental finance district near the intersection of Scheuring Road and Lawrence Drive to accommodate a proposal from Festival Foods to construct a two-story, 43,800-sq. ft. corporate headquarters facility adjacent to its current offices. Festival Foods plans to begin construction of the office building yet this fall. September 3 Gov. Scott Walker appointed retired banking executive and Green Bay-native Mark R. Hogan as CEO of Wisconsin


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NNB2B | October 2015 | 7

Since We Last Met Economic Development Corp. Hogan replaces Reed Hall, who announced his retirement in late August. Hogan’s work experience includes almost four decades at M&I Marshall & Ilsley Bank in Milwaukee, where he retired in 2010 as executive vice president and chief credit officer. He’s continued to serve as a senior advisor to BMO Harris – which acquired M&I – since 2011. This past March Hogan was elected chairman of the board for Wisconsin Housing and Economic Development Authority. September 3 St. Norbert College President Thomas Kunkel announced he will retire in May 2017. Kunkel joined St. Norbert in early 2009 as the seventh president of the college. During his tenure, the college reached record enrollment and completed more than $100 million in new construction and renovation to campus facilities. September 3 State transportation officials approved a $333,334 improvement project at Fond du Lac County Airport to purchase snow removal equipment and to construct a larger building to house all of the airport's maintenance equipment. The Federal Aviation Administration will contribute $300,000 toward the project, while the state will fund $16,667 and Fond du Lac County will pay the remaining $16,667. Work on the project is expected to be completed by fall 2016.

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September 4 The U.S. Department of Labor reported 173,000 new jobs were created in August, decreasing the national unemployment rate to 5.1 percent. Job gains occurred in health care, social assistance and in financial activities. Manufacturing and mining lost jobs during the month. September 8 Green Bay-based Nicolet Bank announced plans to merge with Sturgeon Bay-based Baylake Bank in a deal valued at approximately $141 million to Baylake shareholders. Once complete in the first half of 2016, the combined financial institution would be the largest community bank north of Milwaukee with $2.2 billion in total assets and 41 branches across northeast and northcentral Wisconsin, as well as the Upper Peninsula of Michigan. Bob Atwell, founding chairman and CEO of Nicolet, and Rob Cera, president and CEO of Baylake, will serve as co-chairmen and co-CEOs of Nicolet Bankshares, Inc. Additionally, the board of directors will be comprised of eight directors each from Nicolet and Baylake. September 8 The Wisconsin Economic Development Corp. designated a 33-acre site on Austin Straubel International Airport property in Hobart as a Certified In Wisconsin developmentready site, which means the property is already vetted for various building permit approvals and includes the necessary

Manufacturing Dental Convenience Store Financial Veterinary Municipal Child Care

Faith-Based Agriculture Professional Office Chiropractic Industrial Assisted Living Educational Funeral Home Cold Storage Automotive Warehousing Retail Restaurant Hospitality Medical Recreational

infrastructure to break ground on a new development quickly. Known as the Austin Straubel Commerce District, the development site offers access to commercial and freight air service, Interstate 41 and the Port of Green Bay. It’s also part of a designated Free Trade Zone surrounding the airport property. September 9 Festival Foods announced plans to construct a new store in Menasha on Oneida Street just south of Midway Road. Store officials plan to begin construction this fall and open for business next summer. The store will employ an estimated 250 to 275 people. The store will be Festival’s 24th location in Wisconsin and its fourth in the Fox Cities. September 14 Diane Wessel began her role as the administrator for the Village of Hortonville, filling the vacancy left when former administrator Patrick Vaile resigned in February after being charged on possessing child pornography. Wessel most recently served as a land services administrator for Lincoln County since 2014. She previously worked as a planner for Marathon County for 18 years. September 14 Fox Valley Technical College in Appleton and the University of Wisconsin-Green Bay announced five new articulation agreements aimed at addressing the region’s shortage for skilled workers in the fields of engineering, automation, mechanical design and electronics. Associate degree graduates from FVTC’s Automated Manufacturing Systems, Electrical Engineering Technology, ElectroMechanical Technology, and Electronic Engineering Technology programs can transfer into UWGB’s Bachelor of Science Electrical Engineering Technology program. Mechanical Design Technology associate degree graduates from FVTC can transfer into UWGB’s Bachelor of Science degree in Mechanical Engineering Technology.

September 15 The Port of Green Bay reported its August cargo increased 36,000 metric tons compared to August last year, but year-to-date tonnage remains down about 10 percent compared to the same period of 2014. The port reported a 90 percent increase in cement during August, reflecting strength in construction activity. September 16 The Wisconsin Department of Transportation opened the new $18.8 million State Road 96 Bridge across the Fox River in Wrightstown. Construction began in August 2014 and included a roundabout on each end of the bridge, storm sewer, curb and gutter, sidewalks and lighting. Pedestrian access will be completed by early December, while the project to remove the old bridge will begin in December and be completed by February. September 18 Brown County Executive Troy Streckenbach reported his 2016 county budget proposal includes $60,000 to fund an engineering planning study for a new bridge across the Fox River on the south side of De Pere. Such a plan would then be presented to the Federal Highway Administration, which would consider such a development and determine placement of a bridge. Federal highway funds would likely finance much of the proposed bridge’s construction, which likely wouldn’t occur until at least after 2020. September 21 Wisconsin Gov. Scott Walker reported he will terminate his bid for the Republican presidential nomination following nearly three months of active campaigning for the post. In doing so, urged some of his 15 rivals to do the same and “clear the field” so that the party can concentrate its efforts on selecting a single candidate and running a positive and effective campaign. n

NNB2B | October 2015 | 9

Build Up Fond du Lac




Build Up

Indicates a new listing

Fond du Lac 1 - 94 S. Rolling Meadows Dr., Fond du Lac Michels Corp., a new aviation hangar. 2 - 255 County Road K, Fond du Lac St. Mary’s Springs Academy, a 92,000-sq. ft. addition to the existing high school campus.


3 - 545 W. Pioneer Road, Fond du Lac Mercury Marine, a 45,000-sq. ft. addition to its paint facility. Project completion expected in January 2016. 4 - 250 Camelot Dr., Fond du Lac Grande Cheese Company, an 87,000-sq. ft. new corporate headquarters and research center. Project completion expected in early 2016.

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9 2 0 . 7 3 3 . 3 1 3 6 y 866.966.3928 y 10 | October 2015 | NNB2B


Build Up Oshkosh


7 8

Indicates a new listing

Build Up



5 - 2947 Green Hill Ct., Oshkosh Trades II, a 24,000-sq. ft. multi-tenant commercial office and warehouse complex. Project completion expected in December. 6 - 3500 N. Main St., Oshkosh Bemis Healthcare Packaging, a 162,790-sq. ft. addition to the existing manufacturing facility and office complex. Project completion expected in late fall. 7 - 1005 N. Washburn St., Oshkosh Petsmart, a big box commercial retail building. 8 - 530 N. Koeller St., Oshkosh DFB Wealth Planning, a four-unit multi-tenant office building. Project completion expected in late fall. General contractor is R.J. Albright Inc. of Oshkosh. 9 - 2450 Badger Ave., Oshkosh Curwood Inc./Bemis Specialty Films, an addition to the existing tandem coater building. Project completion expected in October. Projects completed since our September issue: • Society of St. Vincent de Paul Store, 330 N. Peters Ave., Fond du Lac. • Swenson Tool & Die, Industrial Parkway, Campbellsport. • Castle-Pierce Printing Co., 2247 Ryf Road, Oshkosh. • Panera Bread, 1074 N. Washburn St., Oshkosh. • Dick’s Sporting Goods, 1015 N. Washburn St., Oshkosh. • 4imprint, 2875 Atlas Ave., Oshkosh. • Taco John’s, 2340 State Road 44, Oshkosh. • Barr Warehousing, 1423 Planeview Dr., Oshkosh.

NNB2B | October 2015 | 11

Build Up Fox Cities Build Up

Fox Cities

Indicates a new listing

1 - W6490 Greenville Dr., town of Greenville Wolf River Community Bank, a 3,350-sq. ft. new financial institution branch office. Project completion expected in October. General contractor is Keller Inc. of Kaukauna. 2 - 5401 Integrity Way, town of Grand Chute Costco Wholesale, a 154,497-sq. ft. wholesale club store and fuel station. 3 - 4201 W. Wisconsin Ave., town of Grand Chute Bank First National, a 6,697-sq. ft. financial institution office. Project completion expected in late fall. 4 - 4800 W. Prospect Ave., town of Grand Chute Werner Electric Supply Co., a 260,775-sq. ft. corporate office and distribution center. Project completion expected in late fall. General contractor is Consolidated Construction Company of Appleton. 5 - 400 E. North Island St., Appleton Neenah Paper Inc., a 45,000-sq. ft. addition to the existing specialty paper mill. Project completion expected in late 2016. General contractor is Bayland Buildings of Green Bay. 6 - 2500 E. Capitol Dr., Appleton ThedaCare Regional Cancer Center, a 82,000-sq. ft. cancer treatment facility. Project completion expected in mid 2016. 7 - 235 Allegiance Ct., Little Chute Sign Country, an 11,992-sq. ft. commercial building. Project completion in October. 8 - 300 Farmland Dr., Kaukauna Goldin Iron & Metal Recycling, a 1,000-sq. ft. scale house building and office. Project completion expected in November. General contractor is Keller Inc. of Kaukauna. 9 - 100 W. Second St., Kaukauna Kaukauna City Hall, a municipal services building. Project completion expected in May. 10 - N8890 State Road 57, Brillion Prestige Auto, a 9,027-sq. ft. auto dealership building. Project completion expected in November. General contractor is Frontier Builders & Consultants of Kaukauna. 11 - 800 block of Schelfhout Lane, Kimberly Anduzzi’s Sports Club, a nearly 10,000-sq. ft. restaurant building. Project completion expected in early 2016. 12 - W3240 Van Roy Road, town of Buchanan O’Reilly Auto Parts, a new retail store. 13 - N161 Eisenhower Dr., town of Buchanan Biolife Plasma Services, a 17,557-sq. ft. medical facility and offices. 14 - 2520 S. Kensington Dr., Appleton Crunch Fitness, a new fitness center. Project completion expected in October. 15 - 1499 Appleton Road, Menasha Kwik Trip, a new convenience store, fuel station and car wash. Project completion expected in October. 16 - 177 Main St., Menasha One Menasha Center, an eight-story, 100,000-sq. ft. multi-tenant office building to include Faith Technologies, Community First Credit Union and RLJ Dental. 12 | October 2015 | NNB2B







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18 & 19 17 - 912 Haase St., town of Menasha Stowe Woodward LLC, a 5,556-sq. ft. addition to the existing industrial facility for a new crane bay and new offices. Project completion expected in late fall. 18 - 1257 Gillingham Road, Neenah Menasha Packaging Company, a 48,382-sq. ft. addition to the existing pre-print facility. Project completion expected in March. General contractor is Bayland Buildings of Green Bay. 19 - 1645 Bergstrom Road, Neenah Menasha Packaging Company, a two-story, 103,900-sq. ft. corporate office complex. Project completion expected in fall 2016.

Projects completed since our September issue: • Discount Tire, 1271 N. Casaloma Dr., town of Grand Chute. • Hooper Law Office, 2 Systems Dr., town of Grand Chute. • Milwaukee PC, 320 N. Westhill Blvd., town of Grand Chute. • Appleton Medical Center, 1818 N. Meade St., Appleton. • Fox Valley Hematology & Oncology, 3925 Gateway Dr., Appleton. • Feeding America - Eastern Wisconsin, 2911 W. Evergreen Dr., Little Chute. • Tom’s Drive-In, 1915 Freedom Road, Little Chute. • Building Services Group, 1500 Lamers Dr., Little Chute. • Dairy Queen, 450 S. Commercial St., Neenah. • N&M Transfer, 630 Muttart Road, town of Neenah.

NNB2B | October 2015 | 13

Build Up Greater Green Bay area 1


2 3



11 & 12 13 10





16 17



Build Up

Greater Green Bay area

Indicates a new listing

1 - 1838 Cardinal Lane, Suamico North Shore Bank, a 1,750-sq. ft. financial institution branch office. Project completion expected in February. General contractor is CR Structures Group Inc. of Kimberly.

5 - 1593 E. Mason St., Green Bay Grand Central Station, a 9,000-sq. ft. convenience store and fuel station. Project completion expected in December. General contractor is Bayland Buildings of Green Bay.

2 - 320 N. Broadway, Green Bay DDL Holdings/Titletown Brewing, an addition to the former industrial facility for a mixed-use retail development.

6 - 1160 Kepler Dr., Green Bay Aurora Baycare Orthopedic & Sports Medicine Center, a 39,400-sq. ft. addition to the existing orthopedic clinic for new offices and a separate 31,000-sq. ft. addition to the ambulatory surgery area. Project completion expected in early 2016.

3 - 509 W. Walnut St., Green Bay Walnut Street Center, an addition to the multi-tenant office and retail building. 4 - 2231 N. Quincy St., Green Bay NEW Water/Green Bay Metropolitan sewerage District, a wastewater treatment and electrical generation facility. Project completion expected in late 2018. 14 | October 2015 | NNB2B

7 - 1351 Ontario Road, Green Bay Willow Creek Behavioral Health, a 72-bed, 52,265-sq. ft. psychiatric hospital and substance abuse treatment facility. Project completion expected in late summer 2016.

8 - 3200 S. County Road P, Denmark Riesterer & Schnell Inc., a 12,000-sq. ft. storage facility. Project completion expected in October. General contractor is Keller Inc. of Kaukauna. 9 - 1754 Allouez Ave., Bellevue American Climate Control, a climate-controlled commercial storage facility. Project completion expected in October. 10 - 470 Marina Lane, Ashwaubenon Residence Inn by Marriott, a 103-room hotel. Project completion expected in late 2016. 11 - 2325 Holmgren Way, Ashwaubenon Ashwaubenon Investors, a 4,210-sq. ft. addition to the multi-tenant office building. Project completion expected in October. 12 - 2395 Holmgren Way, Ashwaubenon Gerbers Law, S.C., a 6,600-sq. ft. office building. Project completion expected in October. General contractor is Bayland Buildings of Green Bay. 13 - 2461 Holmgren Way, Ashwaubenon Prevea Plastic Surgery & Rejuvenation Center, a 14,000-sq. ft. medical clinic. Project completion expected in late fall. 14 - 900 Anderson Dr., Ashwaubenon Ashwaubenon Community Center, a 16,275-sq. ft. community center. 15 - 2821 S. Oneida St., Ashwaubenon Van’s Honda, a 45,000-sq. ft. automotive dealership and maintenance shop. Project completion expected in November. 16 - 1001 Main St., De Pere Festival Foods, an 8,174-sq. ft. addition to the existing grocery market for a new wine and spirits department. Project completion expected in November. General contractor is Bayland Buildings of Green Bay.

Listen better. Plan better. Build better.

17 - 755 Scheuring Road, De Pere Syble Hopp Elementary School/West De Pere School District, an 18,285-sq. ft. addition to the existing school building. Project completion expected in November.

“I would highly recommend CR Structures Group and will use them again. From planning to building they exceeded our expectations.” ~Owner, PolyFlex, Inc.

18 - 675 Heritage Road, De Pere Belmark Inc., a 55,661-sq. ft. addition to the manufacturer’s Plant 5. Projects completed since our September issue: • Hampton Inn, 201 E. Main St., Green Bay. • KI Convention Center, 301 E. Main St., Green Bay. • CityDeck Landing, 100 E. Main St., Green Bay. • Washington Middle School/Green Bay Area Public Schools, 314 S. Baird St., Green Bay. • Brown County Port & Resource Recovery, 2561 S. Broadway, Green Bay. • Paper Converting Machine Company, 1163 Glory Road, Ashwaubenon. • De Pere Christian Outreach, 506 Butler St., De Pere. • Hemlock Creek Elementary School/West De Pere School District, 1900 Williams Grant Dr., De Pere.

n n n

Design-build Commercial Industrial

920.733.7305 x 571 Marcella St. x Kimberly, WI 54136 NNB2B | October 2015 | 15

Cover Story


Expectations Northeast Wisconsin manufacturers are ramping up physical plant growth Story by Rick Berg

16 | October 2015 | NNB2B

When the Northeast Wisconsin Manufacturing Alliance released its 2015 Manufacturing Vitality Index last December, it may have appeared to some as a somewhat overly optimistic forecast, but through the first nine months of the year, that optimism seems well placed. In that December 2014 Index, 30 percent of the 151 manufacturers surveyed (all with at least $3 million or more in annual revenue and 25 or more employees) said they planned to expand their facilities in 2015 and 66 percent said they planned to modernize their plants. Both of those projections were significantly higher than at any time since the index was first released in 2010.

Jim Golembeski, executive director of Bay Area Workforce Development Board and one of the founding members of the N.E.W. Manufacturing Alliance, said that speaks volumes about the strength of the manufacturing sector in northeast Wisconsin, which has thrived in spite of the economic setbacks of 2008-2009. In fact, Golembeski said, the biggest challenge facing northeast Wisconsin manufacturers is not the economy but rather the dearth of talent needed to staff the growing needs of the manufacturing economy. Case in point: When Sturgeon Bay’s Palmer Johnson announced in September it was shutting down operations and would lay off 100-plus workers, the obvious concern was what to do about those about-to-be-displaced workers. According to Golembeski, there’s little need for concern. “Since that announcement, I’ve been getting two to three emails and phone calls a day from other manufacturers asking me how they can talk to those workers,” Golembeski said. “They’re not going to be out of work long.” That’s because 86 percent of manufacturers surveyed said they expected to increase sales in 2015, 46 percent said they expected to increase hiring, and 72 percent said they anticipated difficulty filling those slots. Another case in point: In 2013 and 2014, Oshkosh Corp. laid off more than 1,000 workers when its U.S. Defense Department contracts wound down, but many of those workers were incorporated into other manufacturing jobs in the region at companies like Mercury Marine in Fond du Lac and Alliance Laundry in Ripon, said Rob Kleman, executive director of the Oshkosh Area Economic Development Corp. “That’s one of the benefits of a regional economy like ours,” Kleman said. “Businesses go through down cycles, but other businesses are able to absorb that.” Now Oshkosh Defense has a new contract which could have it building up to $30 billion worth of Joint Light Tactical Vehicles over the next 25 years. It’s already rehired more than 400 workers and has plans to hire more.

Oshkosh Corp. has no immediate plans for plant expansion, Kleman said, but the new contract will likely spur growth in the company’s supply chain within the near future. With that said, here’s a look at what’s happening in physical plant and infrastructure development across the region.

Oshkosh explosive in manufacturing growth Even before Oshkosh Corp.’s new Defense Department contract, Oshkosh was experiencing a wealth of industrial construction.

“In the Oshkosh area, we’ve had a tremendously diverse economy from the industrial perspective,” said Kleman. “It’s been a very positive environment for us with much more potential for growth.” To make room for that growth, Oshkosh has already expanded its Southwest Industrial Park and is developing the new Aviation Industrial Park near Wittman Airport. New industrial construction includes:

✦ Bemis Healthcare Packaging, which is completing a $25 million, 110,000-sq. ft. addition to its Oshkosh plant, promising to add 160 or more jobs. The project is funded in part by $2 million in tax increment financing from the city and another $2 million in forgivable loans from the state. ✦ In January, 4imprint began a $10 million, 100,000-sq. ft. expansion of its distribution facility and 25,000 square feet of office space in Oshkosh, with plans to add more than 150 new jobs. ✦ MultiCircuits, a manufacturer of printed circuit boards, recently completed a 28,162-sq. ft. expansion, including 24,000 square feet of production and warehouse space. ✦ Bemis Curwood is expanding its tandem coater building.

NNB2B | October 2015 | 17

Cover Story


Fond du Lac growing and ready for more

Fond du Lac County has already experienced steady growth and is poised for more, according to Steve Jenkins, executive director of Fond du Lac County Economic Development Corp. “We’ve been very strong, particularly in manufacturing,” Jenkins said. “Over the last eight years, that sector has created 2,845 new jobs and retained 2,058.” Jenkins said his organization is working with three existing companies for expansion projects, but wasn’t able to reveal their identity yet because the deals are still being negotiated ACH Foam Technologies, Fond du Lac in confidence. In addition, he said, “there are two companies currently exploring relocation to Fond du Lac, but the same confidentiality restriction applies.” There are no current plans for infrastructure growth, Jenkins said, “because the communities have done a great job of providing the industrial infrastructure. We have two business parks in Fond du Lac, one in North Fond du Lac, one in Waupun, one in Ripon and one in Campbellsport with fully served sites ready to build on. We are well positioned with available, served sites ranging from two to 70 acres.”

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Business Facilities magazine recently ranked Fond du Lac County No. 9 in the nation for advanced manufacturing specialization. The data source was the Brookings Institute and reflects the presence of advanced manufacturing processes, workforce and equipment. Among current Fond du Lac County expansion projects: ✦ ACH Foam Technologies just occupied the 60,000-sq. ft. spec building in Fox Ridge Business Park on Fond du Lac’s south side. ✦ Mercury Marine is currently building a 45,000-sq. ft. addition to its paint facility. Since 2009, Mercury has added approximately 1,500 jobs and made $500 million in new investment on the Fond du Lac campus, including a new Innovation Center. ✦ Marchant-Schmidt recently built an addition to its Fond du Lac facility to meet the global demand for its products. ✦ Ultra Tech Tool & Die built an addition to its facility in Fond du Lac. ✦ Ripon’s Alliance Laundry Systems recently completed a 106,000 sq. ft. addition after building a 20,000-sq. ft. facility in 2013. ✦ Swenson Tool & Die relocated its Kewaskum production facility to the Campbellsport Industrial Park with a new 16,250-sq. ft. facility, adding more than 20 new jobs.

Little Chute was prepared for growth

Little Chute Village Administrator James Fenlon said the village has worked hard to ensure it’s ready for the manufacturing expansion already taking place in the community. That included improvements in its industrial park infrastructure, including expanded storm-water retention.

Quality ❘ Value ❘ Timeliness 18 | October 2015 | NNB2B

“That’s been one of our biggest challenges,” Fenlon said. “That has to be very well calculated in advance so that there are no delays when companies are ready to build.” The village is also planning improvements to its Randolph

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Drive development area north of Interstate 41. The planning has paid off, with several expansion projects underway: ✦ Trilliant (formerly Victor Allen’s) recently purchased 8.4 acres in the Village Industrial Park to build a 215,000-sq. ft. expansion. The site is currently home to the village’s Municipal Services building, which will be relocated to the Randolph Drive development area. ✦ Shapes Unlimited completed a $1.5 million, 35,000-sq. ft. expansion of its manufacturing and warehouse facility this year.

Green Bay strong, but still room for growth

Green Bay “has definitely seen an uptick in industrial development recently,” said Kevin Vonck, the city’s economic development director. The city’s I-43 Industrial Park is 90 percent sold out, though some businesses purchased land years ago for future expansion that is yet to be built upon. “A lot of companies bought more than they needed at the time, and they probably wondered about the wisdom of that in 2008 or so, but now they’re very glad they did” Vonck said. The city still has room for growth in its University Heights Business Park, but Vonck expects that area to see consistent growth in the near future. Significant expansions recently: ✦ Seura completed an 11,400-sq. ft. addition to its facility in the I-43 Industrial Park. ✦ Handling & Conveying Systems recently moved its operations from Clintonville to Green Bay with a new 32,500-sq. ft. facility on the city’s University Heights Business Park. H&CS produces conveyors and production robotics.



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Cover Story Appleton is expecting more growth

Karen Harkness, director of community development for the City of Appleton, noted the city has seen “increased interest and construction that should be sustained into the near future.” To accommodate that, she said, the city is adding infrastructure in its South Point Commerce Park. ✦ The most noteworthy addition is Neenah Paper’s 44,000-sq. ft. addition at its Appleton mill down in the flats of the Fox River. The project is expected to be complete in the second half of 2016. ✦ Pacon is spending about $8 million on building renovations and equipment purchases as a result of the company’s acquisition of the assets of New Jersey-based Roselle Paper Co. Inc. Those operations have been relocated to Appleton.

Ashwaubenon and De Pere

• Astro Industries Inc., a metal coating and finishing company, expanded its operations in Ashwaubenon with a 20,000-sq. ft. addition to help it meet existing demand and accommodate future production and sales growth. • Green Bay Packaging completed a brand new $95 million, 240,000-sq. ft. label facility late last year. • GAT Supply and Tenor Construction Supply & Rental expanded to a new location on Glory Road, constructing an 18,000-sq. ft. facility last year. • Belmark continued its expansion program in De Pere’s East Industrial Park, breaking ground on a 55,661-sq. ft. addition this past summer.

Other Fox Cities communities

• Werner Electric Supply is nearing completion of construction on a new 250,000-sq. ft. corporate headquarters and regional distribution center in the town of Grand Chute off of County Road BB. Set to open in 2016, the new building is expected to create nearly 100 jobs during the next five years.

Neenah Paper mill, Appleton


• Fox Valley Wood Products recently completed a 16,000sq. ft. addition to its lumber re-manufacturing facility. The expansion will help the third-generation company diversify its lumber source and streamline its production capabilities, said company officials. • Team Industries expanded its fabrication building in Kaukauna, adding 54,000 square feet to the existing 100,000sq. ft. facility and adding more than 150 jobs. Team Industries had previously completed a 30,000-sq. ft. addition to its loading facility. • Expera Specialty Solutions announced late last year that it would establish its corporate headquarters in Kaukauna in the historic Eagle Mill. The facility will also house the Kaukauna Public Library. Expera is receiving a $1 million loan from the Wisconsin Economic Development Corp. to assist the company’s development. • PolyFlex completed a new 60,000-sq. ft. facility in Kaukauna’s NEW Prosperity Center.

• Late last year, Jansport/VF Outdoor completed a 19,432-sq. ft. addition to its manufacturing plant and offices in the town of Greenville to accommodate the company’s skyrocketing growth. The $2.7 million project is eligible for state job creation tax credits if the company meets targets for creating new jobs. • Earlier this year, F.C. Dadson completed a 38,500-sq. ft. addition to its facility on Craftsmen Drive in the town of Greenville. • Piping Systems Inc. expanded its Hortonville fabrication plant earlier this year from 50,000 square feet to more than 115,000 square feet. The $5.5 million project came as a result of a major new contract the company received in 2014.

Piping Systems Inc., Hortonville

• In addition to Menasha Corp.’s new headquarters facility in Neenah, which is expected to open next year, the packaging manufacturer is expanding its pre-print facility in Neenah to accommodate the addition of a new flexographic printing press. The expansion will add 45,500 square feet to the existing 94,000-sq. ft. facility. n Rick Berg is a freelance editor and writer based in Green Bay.

A rendering of PolyFlex, Kaukauna.

20 | October 2015 | NNB2B

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Submitted photo

An employee of Sunset Hill Stoneware works a potters wheel in its Neenah facility.



Businesses should flaunt their sustainable character if they have it Story by Lee Marie Reinsch

Green: It’s the color of cash. And growth. And beans. And traffic lights (the good kind). If you think about it, it makes sense. Beans (the kind you count) + growth + forward movement = cash. 22 | October 2015 | NNB2B

Customers like knowing they’re doing business with companies that are kind to Mother Nature, say those behind programs that encourage such kindness. They say green companies can reap big benefits, and some local companies are finding that true. Oshkosh-based Service Litho-Print President Dan Clark said it’s been good for business not only socially and in the public eye, but economically: “If we can save energy, that’s a good thing.” According to the U.S. Small Business Administration, not only do customers react positively to green efforts, but so do media, activist groups and quality employees. Green companies experience “improved community relations, enhanced brand image, stronger customer loyalty, and increased appeal to socially responsible investors and portfolio managers,” according to the SBA.

So it makes sense to flaunt it, if you’ve got it: Tout your greenness and watch the beans grow. “Businesses get access to our logo and they can use it for their marketing purposes to distinguish themselves from competitors in the marketplace,” said Tom Eggert, executive director of the nonprofit, Wisconsin-based Green Masters program. “What we’ve seen over past few years is companies are looking for other companies in the program when they’re looking for suppliers.” Say a company needs a marketing project printed. “Oftentimes they’re looking for printers that are in the Green Masters program also,” Eggert said. “So there’s this whole separate network that has built up within the business community over time.” Wisconsin Sustainable Business Council launched Green Masters five years ago. The free, points-based recognition and assessment program revolves around a self-survey of progress in areas ranging from supply-chain management to energy. Each yearly batch of entries is graded on a curve and slotted into three tiers: masters, professionals and apprentices. Companies can see how they rank among others in their sector, rather than against those in other industries and seek help improving. Many programs offer various “ecolabels” and exist to help businesses get greener: USDA Organic, Energy Star, Design for the Environment, EPEAT and WaterSense are a few. More can be found at

respiratory reprieve, with no surgical masks needed. “If you walk in, you wouldn’t know we have a pottery,” Dunsirn said. Epoxied floors clean easily and reflect light. Custom-made stainless steel tables wash easier than wood ones, and drains throughout the facility enable it to be hosed down. NorthStar Environmental Testing found Sunset Hill’s level of respirable dust to be 96 percent lower than the federal Occupational Safety and Health Administration’s permissible exposure limits. “Most potteries around the country are very dirty and expose their teams to dangerous levels of airborne dust particles that can produce health risks in the long term,” Dunsirn said. “We’re confident our team isn’t going to be dead in 20 years of silica of the lungs or other nasty conditions pottery manufacturing can expose them to.”

Helping the customer be green

Green Masters participant Appleton Coated isn’t shy about letting customers know it makes the only 100 percent postconsumer recycled premium coated products in the country. Besides being featured on the Green Masters website, it uses the Forest Stewardship Council logo in its marketing and its website has an extensive environmental section. “We offer products that have high levels of post-consumer recycled fiber (30 percent or greater), and that are FSCcertified, meaning the virgin fiber is harvested in a sustainable

America’s Cleanest, Greenest Pottery

Sunset Hill Stoneware of Neenah uses its self-created tagline, “America’s cleanest, greenest pottery,” wherever it can. “We put that out there and let people know what we’re doing and how we’re doing it,” said Sunset Hill President and COO Tom Dunsirn. “A lot of customers are really intrigued by that, ‘Hey, this is a pottery company that really took it to the next level and doesn’t do it like the guy next door.’ It’s been a huge advantage to us over our competitors.” Sunset Hill’s 40 employees – including 10 potters – hand-make thousands of stoneware mugs every year for national parks, inns, restaurants, gift shops, breweries, average folks and even musicians Toby Keith and John Mayer. They recently made 4,000 mugs for the Grateful Dead’s farewell tour.

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Customers want their money to go to a product made in a clean, safe and green facility, Dunsirn said. “They like to know we’re reusing as much of our resources as we can, that we’re running our facility in an eco-friendly environment, that we’re reusing our kiln heat and doing as much as we can to help the environment.”

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Which they are: Though not yet accredited by a green program, Sunset Hill reclaims 100 percent of the heat created by its 26 kilns for heating water and drying pottery. Robust 16-inch insulation and LED lighting save energy. A custom HVAC system made by Dunsirn’s engineering-whiz dad, Duane, keeps fine dust particles at bay.


That’s what Dunsirn’s most proud of: the dust-free character of the place, which he compares to a surgical theater. It’s a

Partnerships. Performance. Possibilities.

NNB2B | October 2015 | 23

Marketing manner at affordable prices relative to products without those attributes,” said Ann Whalen, vice president of marketing and customer services for Combined Locks-based Appleton Coated. The website at offers environmental calculators, tips for consumers on printing green, explanations of fiber certification, and information on green behind-thescenes. “One of the easiest ways for our customers to meet their goals and be sustainable is to use paper that is made with recycled fiber,” Whalen said. “So, our marketing message … is that customers can be comfortable we are employing sustainable practices internally, but we also make it easy and affordable for them to meet their sustainability goals, particularly around the use of recycled content and sustainably harvested fiber in the papers they choose.” She said many competitors use more virgin fiber, while Appleton Coated’s recycled-fiber offers an advantage. “The way we market it is that it helps our customers be more sustainable in a very visible way – with the paper they use to promote their brand,” she said. Whalen said the Appleton Coated mill has replaced some of its coal use with paper pellets and wood waste biomass. It purchases much of its fiber from nearby Fox River Fiber in De Pere, minimizing transport.

Paper or plastic?

Many product manufacturers demand green credentials for their packaging, as well as evidence of sustainability measures from their vendor, said Dan Clark, president and chief operating officer of Service Litho-Print Inc. in Oshkosh. “In our industry, it’s more negative if you don’t have (some environmental credential) in place than it is a positive to have one in place,” he said. The 40-employee Oshkosh company prints specialty plastic packaging for brands like Bath & Body Works and Air Wick. It was admitted into the Wisconsin Department of Natural Resource’s Green Tier program last year. “It’s hard to wrap your head around ‘How can these guys be green or qualify for a green-type program?’” Clark said. “Frankly, the reusability of a lot of our products is a lot better than businesses you might think were greener than a plastics printer.” The Green Tier program customizes its direction to each company, said Katie Monson, environmental, health and safety and quality manager for Service Litho-Print. A brewery might focus on water consumption, for example, whereas a company such as Service Litho-Print is concerned with reducing raw material use. Unlike LEED (Leadership in Energy & Environmental Design), which focuses mainly on buildings, Green Tier helps companies improve systems. “We’ve been around for 80 years, and a lot of things have

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built upon themselves,” Monson said. “It’s good to take a step back and ask ‘How can we do this same process but use less electricity? How can we do this same process but create less waste?’ Taking a step back and evaluating those processes is really the nuts and bolts of this program.” Clark said Green Tier helps his company track volatile organic compounds (VOCs), carbon footprint and waste recycling. It helped them find preventive maintenance measures to reduce air leaks and make equipment more efficient. The company replaced its air compressors with energy-saving variable-speed compressors that control airflow. It also reduced the number of color corrections made on the press. The communication with the DNR gives Service Litho the booster shot it needs to continue becoming more efficient: “This allows us to partner with them and their people to find ways to improve our business,” Clark said.

A Sunset Hill employee moves a cart of nearly finished product through its Neenah facility.

As with Green Masters, Green Tier participants are encouraged to use the logo in marketing.

participants’ practices.

“We use it on the materials we send to customers,” Clark said. “The Green Tier program is well-recognized in the state, and Wisconsin customers know and appreciate it. It speaks volumes for the things we’re doing.”

“I do believe buyers more and more are looking for certifications or partnerships for evidence of sustainability programs like this,” Clark said. “It’s going to be a feather in our cap as we move forward.”

But it’s an ancillary benefit to the reasons why Service-Litho is making these green improvements in the first place, Clark said.

Clark said his company put a lot of thought into which program to pursue.

The state DNR’s website for Green Tier contains a good amount of information about the advantages of its

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Marketing continue,” he said. “It’s good for us economically as we continue to reduce waste and energy usage. It’s a win-win-win across the board for Service-Litho.”

Green image paying off

Mercury Marine of Fond du Lac takes a somewhat stealth approach to marketing green. The boat-engine company doesn’t blatantly promote its green efforts or its participation in programs such as Green Masters. But it’s paying off. “The word sustainable might not be on any of our advertising. You have to see through our advertising to see the fact that our products are lighter, more fuel efficient, emit fewer emissions, produce less waste and byproducts in manufacturing as things that are sustainable,” said Steve Fleming, Mercury’s director of communications and a member of its sustainability team.

It doesn’t have to be a foreign language.

Those and other features, like gauges showing optimum fuel efficiency, are important to boaters, he said. “So the results of being a green-level manufacturer produce more sales.” He credits Green Masters with showing companies how to be more environmentally conscious and how to measure their efforts. Because of it, Mercury has undertaken more sustainability efforts than it might otherwise have, Fleming said.

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“Do we scream we’re Green Masters? No. But we don’t hide it. If you read our literature, it’s there,” he said. “We use Green Masters not as a marketing tool but as a way to make ourselves more sustainable, which in the long run helps us sell more products.” n Lee Reinsch of Green Bay worked 18 years at daily newspapers before launching her freelance business, edgewise, in 2007.

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Economic Development


FrozenCompanion Tundra Proposed Titletown District development expects to draw thousands more each year to the hallowed grounds near Lambeau Field Story by Sean Fitzgerald, New North B2B publisher

An artist’s rendering shows Titletown District’s public plaza on game day, with Lambeau Field in the background.

28 | October 2015 | NNB2B

For die-hard Green Bay Packers fans who make the pilgrimage to 1265 Lombardi Avenue on Sundays each fall, the ritual is often one as heralded as the football franchise itself. A Prairie Home Companion storyteller Garrison Keillor couldn’t even spin a yarn about a day at the football game where fans arrive early to tailgate with booyah and a hot grill canopied in bratwurst, detour to a few neighboring taverns on the walk into the stadium, and perhaps even a visit to the Hall of Fame and the Packers Pro Shop before grabbing their seat just in time for kickoff. It’s all become part of the Packers experience which accompanies the sensation of a Lambeau Field victory for many loyal fans, one which provides a cherished lifetime memory beyond feelings achieved by watching the game on a large television screen from one’s living room reclining chair.

That distinct experience – including all the activities ancillary to the game itself – is driving the $65 million investment from the Packers in the Titletown District, a proposed 34-acre development west of Lambeau Field. Another $55 to $65 million will be invested by inaugural tenants Kohler Co., Bellin Health and Hinterland Brewery Restaurant. Once the initial phase of the development is complete in 2017, Packer fans around the globe making the journey to Green Bay can sleep in the comfort of a four diamond Lodge Kohler across the street from Lambeau, cross the park-like plaza for a beer and some gourmet food on the patio at Hinterland, and on the way back to the hotel pass by the Bellin Health Sports Medicine Clinic where the Packers team physician practices.

NNB2B | October 2015 | 29

Economic Development “The fan experience is not only when they’re in the stadium for three hours,” said Mark Murphy, president and CEO of the Green Bay Packers, who sat down along with Packers Vice President and General Counsel Ed Policy for an interview with New North B2B magazine in late September. “But what we tried to do (with the Titletown District proposal) is enhance the fan experience without taking away from what makes Lambeau Field special. This is really to make Lambeau Field – and Green Bay – more of a destination.”

Building off of other sound investments

During the past five years, the organization has invested heavily in the stadium itself. More than $300 million in improvements including a new sound system, new video boards four times larger than their predecessors, the expansion of the south end zone, three new entrance gates, stadium-wide Wi-Fi access, a new pro shop, a new hall of fame, and the new 1919 Restaurant. Murphy emphasized the importance of proactively investing in the organization’s infrastructure. In fact, he told B2B, “I don’t think the stadium will ever be ‘done.’ I think we have to continue to invest in it.”

“If we can help bring to the community a business that wouldn’t come otherwise – because of Lambeau Field, and the attraction, and the connection to the Packers – that’s a real benefit to the community.”

Mark Murphy, president and CEO Green Bay Packers

However, the Titletown District is an investment outside the stadium itself. Such professional sports development district attractions aren’t uncommon. Among those from National Football League franchises that garner noteworthy attention, Patriot Place at Gillette Stadium in Foxborough, Mass. often tops the list. But the Titletown District will be different, Murphy acknowledged. “(Patriot Place) is purely commercial,” he said. “Ours will have a public plaza which will be roughly a third of the whole space. There’s nothing like that at Patriot Place.” Another contrast: Titletown also includes plans for a residential component, a series of 30 to 50 townhouses along the south side of the district, with backyards and patios facing the public plaza. The 10-acre plaza will be the centerpiece of the mixed-use commercial, lodging and residential development. And while plans still aren’t yet finalized for the development of the plaza, conceptual drawings include ideas for a winter ice skating rink, a full-size football field, a small amphitheater, and even a 12-foot high replica Bart Starr Super Bowl I championship ring visitors can walk through. Murphy said the plaza will include 30 | October 2015 | NNB2B

An artist’s rendering of a ground-level perspective from the 10-acre plaza.

public art, and on game day will sport pop-up tents with select vendors to help enhance the festive environment. A series of community focus groups the Packers are conducting with the assistance of Biederman Redevelopment Ventures will help define the final blueprint for the plaza. Altogether, the entirety of the attraction should boost existing nearby businesses, as well as help spur economic growth by drawing other marquee enterprises to the Greater Green Bay area. “I think Cabela’s (the outdoor retailer further west on Lombardi Avenue, which was the Packers first commercial development in 2013) is a good example. If we can help bring to the community a business that wouldn’t come otherwise – because of Lambeau Field, and the attraction, and the connection to the Packers – that’s a real benefit to the community,” noted Murphy. Such unique attractions – coupled with the Green Bay Packer experience – mean more visitors and more outside dollars flowing into the regional economy. “The more people we bring into the community with these attractions – Cabela’s, I think, last year it was 2.8 million visitors they brought in – when those people are in the community, they’re going to Lambeau Field to take a tour, go to our pro shop, take a tour of the hall of fame, go to our restaurant,” Murphy said. “It’s helping the community when people are staying here multiple days, they’re going to spend time at restaurants, shops, and go downtown.”

Evolution of a vision

Both Murphy and Policy acknowledge the organization’s goal of expanding the year round accessibility to the Green Bay Packers experience existed before either arrived in Titletown. The organization began acquiring properties around the stadium early last decade. Early visions for such a district near Lambeau were actually to the east of the stadium where the Brown County Arena and the former Hall of Fame building reside, but ownership of the properties among multiple governing jurisdictions complicated such a vision. The Packers hoped to control the district on their own. Last decade, the organization began purchasing individual

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Economic Development parcels to the west of Ridge Road, most notably the former Kmart department store and Kohl’s grocery store.

most people to be the best restaurant in the area. To have them be one of our anchor tenants made a lot of sense.”

“Our basic philosophy was to deal with all the landowners in a very up front way,” Policy said. “I think it’s safe to say we were on the generous side of ‘fair’ with all the property we bought over there.”

“And we’re really excited about the (Bellin) health clinic,” Murphy said. “Their connection to (Packer team physician Dr.) Pat McKenzie will help draw people from across the country.”

Ultimately, the Packers organization brought together 34 acres, marking another notable distinction between the Titletown District and other similar entertainment districts associated with professional sports franchises. “It’s hard for an NFL team to cobble together this much contiguous land adjacent to their stadium,” Policy said, noting other franchise are in much larger metropolitan areas often with substantially higher property values. “There’s very few places where you’d be able to do that, and do it at a hopefully somewhat affordable rate.” Beginning in 2012 and 2013, Murphy and Policy initiated discussions with Kohler, Bellin and Hinterland, each of which entered into long-term ground leases with the Packers to occupy their respective facilities within the district. “Those three were really hand-picked and recruited by the organization,” Policy said. One common strand is that all three initial partners are based in Wisconsin, Murphy noted. “Kohler has a great reputation for hospitality and excellent service,” Murphy said. “Hinterland is probably considered by

There’s still an estimated 180,000 square feet of retail, dining and entertainment space available for the Packers to lease to prospective tenants. Murphy noted the Wisconsin-borneand-bred nature of the initial three tenants isn’t necessarily a prerequisite for future tenants. “We had a lot of other retailers call us, some of whom we’re still talking to,” Policy said, although he’s unable to share specific names of businesses citing non-disclosure agreements in force during negotiations. Both Murphy and Policy indicated much of the remaining space will likely be filled by family entertainment venues and other “fine dining restaurants,” including some a bit more casual at lower price points, according to Policy. While there’s no timeline for constructing the final portions of the district – which could even begin simultaneous to work on the initial phases, Policy said – the Packers are more concerned about controlling the quality of the experience than they are simply in filling a void. “We’re kind of focused on getting the right tenant mix,” Policy said. “It potentially could happen very quickly.”

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An artist’s rendering of the proposed Titletown District looking west from the stadium.

Brewery restaurant adds touch of class

Moving into an expanded Hinterland Brewery Restaurant in spring 2017 would enable Bill and Michelle Tressler to nearly triple their craft beer production and grow the quaint farm-totable dining experience to a much wider audience. It’s still comes with some risks, but it’s a bet in which Bill Tressler holds a good deal of confidence. “It’s such a unique project because of its proximity to Lambeau Field and the investment by the Packers,” Tressler said. “It would be a hard opportunity to miss out on if we didn’t do it now.” A native of Green Bay and former journalist/rocker/skater turned brewer, Tressler and his wife moved back to the area from San Francisco in 1995 and opened Hinterland in an old cheese factory. By 1999 they moved into an old, two-story former meatpacking warehouse on the corner of Broadway and Dousman streets in Green Bay, using about 3,500 square feet of space to brew less than a 1,000 barrels of beer each year, Tressler said. Today, Hinterland brews about 6,100 barrels annually as a result of a more aggressive distribution strategy initiated in 2010. Space is tight, and the flow of production is inefficient and faces “operational congestion.” As craft beers continue to gain increasing demand from a wider audience, as well as capitalizing on recent success of its Packerland Pilsner, Tressler is preparing for a new Hinterland facility to brew as much as 20,000 barrels annually in the next four to five years. The proposed 20,000-sq. ft. Hinterland Restaurant in the Titletown District will feature a main floor brewpub and restaurant with retractable exterior walls. The upper level of the restaurant will offer more intimate seating for 50 to 75 guests, along with private event rooms. Paired with its distinctive menu, the look and feel of the new Hinterland plays right into the intentions of the Titletown District.


“Our focus has shifted from being a small local restaurant to being a sought-after destination,” Tressler said. “We’re really designing an overall experience that heightens the senses from the moment you walk in the door.” The brewery itself will be available for tours, a marketing opportunity he’s been surprised to see grow as fervently as it has at Hinterland in the past couple of years. | 920.729.6900 NNB2B | October 2015 | 33

Economic Development Tressler admits he and his wife are still amazed to be a part of the Titletown District, particularly since they’ve kept their conversations with the Packers during the past three years confidential from employees, vendors and regular patrons. “I thought it was a bit of a long shot, to be honest,” he said. Ultimately, Tressler believes the Titletown District and Hinterland’s role in it will boost economic development in the region, as well as attract and retain a quality workforce. “I love their vision for it,” Tressler concluded. “What they’re really trying to do is make it a 365-day-a-year place to visit. It’s not just about game day anymore.”

Bellin: Engage healthy lifestyles Green Bay-based Bellin Health has long been the official health care partner of the Green Bay Packers. Now its plans for a nearly 30,000-sq. ft. sports medicine facility in the Titletown District to extend that mature relationship, which blossomed with a 2012 strategic partnership agreement with the Packers called Titletown Wellness, said Chris Woleske, executive vice president for hospital and health care at Bellin. Titletown Wellness uses the influence of favorite players to help promote healthy lifestyles among Greater Green Bay area residents, Woleske said. Through various community outreach channels, the collaborative health initiative brings attention to flu clinics, stroke and heart health, breast cancer awareness, and proper diet and exercise, among other topics.

“We had a lot of other retailers call us, some of whom we’re still talking to.” Ed Policy, vice president and general counsel, Green Bay Packers

Woleske said he clinic will consolidate some resources from other clinics across Bellin’s network, but won’t necessarily replace or eliminate services like physical therapy, injury treatment or diagnostic services provided at other clinic locations. The clinic will be available to patients just like most other Bellin locations, Woleske said, though this will be in the shadows of Lambeau Field and showcase the high quality of health care extended to Packers players and their families. “This (clinic) will extend that VIP experience to all patients,” Woleske said. Designs for the clinic aren’t quite complete as of late September. As a result, Woleske said she couldn’t break any news regarding unique design elements to the facility, only to reveal they’d be made public in the next few months. But it will further extend the mission of Titletown Wellness to visitors as well as community residents. “We’re going to use our facility at Lambeau to get people engaged through a healthier, more active lifestyle,” Woleske said

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An artist’s rendering of a winter scene on the public plaza at Titletown District, with Lodge Kohler in the background.

Kohler: Reputation for impeccable hospitality Kohler Company is well known globally for its plumbing fixtures, and the success of that business had spawned its Kohler Co. Hospitality & Real Estate Group. While that name might not be as familiar, the properties it manages hold significant notoriety – The American Club and Inn on Woodlake in Kohler, as well as The Old Course Hotel in St. Andrews, Scotland.

Lodge Kohler will be the hospitality firm’s fourth hotel, featuring 150 guest rooms, a panoramic bar and restaurant, an indoor/outdoor garden pool, and spa and fitness facility. The Packers’ Policy believes this hotel relationship can help spark a new line of business for the organization. “One of the (segments) we’re hoping to establish with this new four-star hotel is to build out more of a corporate retreat business here, particularly in the off-season,” said Policy, emphasizing the diverse meeting and convening spaces available at Lambeau Field.

Funding the project – moving forward

The Green Bay Packers organization intends to fund much of the project on its own. Murphy said he and the organization never considered seeking funds from the Brown County Professional Stadium District, the entity established to oversee and appropriate the more than $300 million in revenues generated in Brown County through a half-percent sales tax, which ended last month after nearly 15 years of collections.

Murphy said the organization may possibly seek tax incremental finance assistance for future components of the development that would offer improved access to the public, such as a parking structure, but noted no such need has been defined at this point. “There will be some initiatives within this that will be appropriate for TIF financing,” Policy said. The Packers submitted an application for a planned unit development to the Village of Ashwaubenon in late September. Policy said the organization hopes the proposal can go before the village’s planning commission in October, allowing for the village board of supervisors to ultimately approve the development before the end of the year. Policy said such a timeline would enable work to begin on sub-grade infrastructure and utilities before the proverbial tundra freezes for three months before the spring thaw. Construction of the hotel, sports medicine clinic and restaurant and brewery could begin by next summer, with plans to have this already announced phase complete by the following summer, just in time for the beginning of training camp for the 2017 NFL season. At it’s most basic level, this Titletown District investment isn’t about winning Super Bowls or packing more fans into Lambeau Field, but about enhancing economic development and enhancing the sense of place that makes Green Bay special. “The community element of this is huge, ” said Policy. “It’s even more than expanding the Packer brand. I think it’s building out the Titletown brand, which I think is a brand that’s not just the Packers – it’s the entire community.” n NNB2B | October 2015 | 35

Growth Streaks

Northeast Wisconsin claims its spots on the 2015 Inc. 5,000 list Annual list of fastest growing private firms mentions a diverse sample from our area Story by Sean Fitzgerald, New North B2B publisher

Inc. magazine’s annual release of its sought-after Inc. 5,000 list of the nation’s fastest growing private companies was released in late August, and includes six firms from our readership area, down from 10 a year ago. The list measures a company’s gross revenue growth between 2011 and 2014 and stacks that measurement up again other privately-owned businesses in the United States. Wisconsin as a whole boasted a total of 61 companies on the list. Here’s a look at the region’s accelerating companies making the Inc. 5,000 list for 2015 by order of rank:


Midwest Restoration in Little Chute ( – which specializes in the restoration and reconstruction of residential and commercial properties damaged by fire, water, storms, vandalism or other damage – ranked No. 1,219 on the list with a 3-year growth rate of 345 percent. The company added 11 new jobs during that time, reporting 2014 sales of $2.5 million.

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Aurizon Ultrasonics in nearby Kimberly ( was named to the list for its second consecutive year, chiming in at No. 3,102 in 2015 with a 3-year rate of growth at 112 percent after debuting on the list in 2014 at No. 4,412. The 22-employee manufacturer of equipment used to bond, seal and emboss nonwovens or films for the personal hygiene and packaging industries recorded 2014 revenue of $6.3 million.


Also joining the list for its second year in a row, Vehicle Security Innovators of Green Bay (vsilocks. com), a security product provider for the transportation industry, nudged up to No. 3,305 after being ranked at No. 3,343 in the 2014 listing. With a 3-year growth of 101 percent, VSI posted 2014 revenues of $9.7 million while adding 11 new jobs to its workforce.


Inc. 5,000 mainstay Drexel Building Supply of Campbellsport ( ranked No. 4,024 on the 2015 list following a showing at No. 4,365 in 2014. The building supply and home improvement retailer with locations in Berlin, Campbellsport, Kiel, Wrightstown, Sheboygan Falls and Brookfield has been named to the list a total of six times since the Inc. 5,000 was launched in 2007, achieving its highest ranking at No. 311 in 2009. The company reported 2014 receipts of $98.5 million, supporting its 3-year growth rate of 72 percent. Drexel Building Supply added 82 employees during the past three years, pushing its total number of employees up above 200.


Oshkosh-based Fox World Travel (gofox. com) was named to the prestigious list for its third consecutive year, clocking in at No. 4,859 with a 3-year growth of 48 percent after ranking No. 4,588 on Inc.’s 2014 list. The travel management company recorded 2014 revenues of $20.2 million and created 65 new jobs during the past three years, pushing its total employment up to 216.


Rounding out the group of the region’s fastest growing firms according to Inc., another perennial placeholder, Heartland Technology Group of Little Chute ( squeezed on to the list for its record-setting ninth consecutive year at No. 4,994. Heartland, a technology products and services provider with annual revenues of $194.6 million in 2014, has been named to the Inc. 5,000 every year since its inaugural listing in 2007, peaking at No. 2,048 in 2012. During the past three years, Heartland increased its sales by 43 percent, adding 86 positions for a total of more than 530 employees. n

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NNB2B | October 2015 | 37

Professionally Speaking

Professionally Speaking is a paid promotional spot in B2B.

Woodland Surgery Center: The benefits of our ambulatory surgery center (ASC) by Kathy Weaver, BBA of Hand to Shoulder Center of Wisconsin 920.730.8833

We, at Hand to Shoulder Center of Wisconsin and Woodland Surgery Center, pride ourselves in providing topnotch upper extremity treatment to each and every patient. The Centers consist of seven sub-specialty trained hand and upper extremity orthopedic surgeons, 20 occupational and physical therapists, a large group of surgical and x-ray technicians along with an experienced administrative staff. Woodland Surgery Center is a physicianowned ambulatory surgical center (ASC) located in Appleton, adjacent to Hand to Shoulder Center of Wisconsin at 2325 N. Casaloma Drive. It presents to you a state-ofthe-art surgical center tailored to meet the demands of our expert surgeons, offering you the ideal setting for hand and upper extremity outpatient surgeries. Woodland Surgery Center provides a safe,

high-quality, cost-effective alternative with easy accessibility to and from surgery without the hospital setting. It provides the opportunity of ease of scheduling without the threat of cancellation due to emergency surgeries obstructing the procedure. In addition, all hand, wrist, elbow and shoulder procedures performed at Woodland Surgery Center are done at a high volume, meaning the surgeons are continuously perfecting their skills and are able to deliver the highest quality results to the patient, enhancing higher patient satisfaction. At Woodland Surgery Center, all surgical nurses and technicians are specially trained and highly skilled in treatment of the hand and upper extremity. All surgeons and staff alike engage in state-of-the-art surgical techniques exclusively treating the upper extremity; all surgical equipment and supplies are tailored and best suited for hand, wrist, elbow and shoulder surgical techniques‌providing you with the best possible outcome.

All surgery locations are dictated by the patient. However, your health insurance benefits will play an important role in your decision process. All health insurance benefits are verified by our expert team of representatives in our Central Scheduling Department, ensuring you with the most upto-date, cost-effective benefit details. Woodland Surgery Center offers you an array of personalized high-quality outpatient surgical procedures for the hand, wrist, elbow and shoulder through innovative, minimal-invasive micro-surgical and arthroscopic procedures. Whether it’s a carpal tunnel surgery or rotator cuff repair, an elbow fracture or a broken finger, the surgeons at Woodland Surgery Center are here for you! To learn more about Woodland Surgery Center and the services we provide, go to or call 920.730.8833.

The NLRB says you could be held responsible for a worker you didn’t intend to employ. by Laurie E. Meyer and Colleen M. Uhlenkamp of Davis & Kuelthau, s.c.

414.225.1419 or 608.280.6208

mention being forced to collectively bargain with such individuals. The following checklist may assist in determining if the NLRB decision will impact an employer who contracts with outsourcing companies. Meyer


Late last month, the National Labor Relations Board (NLRB) issued the BrowningFerris Industries of California, Inc. opinion in which it changed the standards for assessing a joint-employer status. The NLRB now requires that a joint employer merely have the ability, whether by agreement or through practice and procedures, to exercise a minimum amount of authority to control the terms and conditions of employees hired by outsourcing companies. The ramifications of this opinion could result in employers being held responsible for discrimination or other unlawful acts in hiring, firing, and treatment of workers hired by an outsourcing company, not to 38 | October 2015 | NNB2B

3 Control Over Hiring. The company has control over how many and which individuals are hired to work at its facilities, including control over individuals hired by an outsourcing company. 3 Right To Reject. The company has the right to reject or terminate any individual hired to work at its facilities by an outsourcing company. 3 Control Over Employed Individuals. The company has control over the processes that shape the day-to-day work of individuals hired to work in its facilities by an outsourcing company. Control can be direct or indirect.

individuals hired by an outsourcing company. 3 Training and Safety. The company trains and counsels individuals hired by outsourcing companies. 3 Access to Personnel Documentation. The company has access to view or inspect the personnel records maintained by outsourcing companies. The Browning-Ferris decision may create tension between employers and outsourcing companies over contractual provisions that have traditionally been included in agreements. For that reason, if an employer checks any of the above boxes, it is recommended that the employer coordinate with labor & employment counsel. If you have any questions or need assistance, please contact the authors, Laurie E. Meyer at 414.225.1419 or laurie.meyer@ and Colleen M. Uhlenkamp at 608.280.6208 or

3 Control Over Wages. The company has a role in determining the wages paid to

Professionally Speaking is a paid promotional spot in B2B.

5 Things To Know About SBA Loans by Matt Bakalars of FVSBank


The U.S. Small Business Administration (SBA) helps Americans begin and grow businesses through SBA loan programs. The SBA has a large network of field offices and partnerships with public and private organizations to deliver loan services to people all over the United States. Learn what you need to know about SBA loans: 1. The SBA doesn’t borrow money directly to small businesses, but rather sets the guidelines for the loans. Entrepreneurs can obtain an SBA loan from a bank that participates in SBA financing programs. 2. Obtaining an SBA loan is similar to getting other loans. The bank’s

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lenders look into the entrepreneur’s credit and financial statements before giving out the SBA loan. It’s also necessary for the entrepreneur to have collateral in order to get the loan.

Entrepreneurs should talk with their lenders about the right loan program for their business. 5. SBA loans are not offered to small businesses if the entrepreneur has access to other financing. Lenders are able to help entrepreneurs determine if they qualify for an SBA loan.

3. There are different types of SBA loans available. Two of the most popular types of loans are SBA 504 and 7(a). The SBA 504 loan is designed for long-term, below market and fixed-rate financing. The SBA 504 is mostly used for major fixed assets such as equipment or real estate. The 7(a) loan is commonly used by startups or existing small businesses that aren’t able to secure funding by other means. The 7(a) loan is commonly used for general business purposes.

At FVSBank, we strive to create a business banking experience that is personal and exceeds your expectations. If you have questions, give me a call at the Oshkosh branch. Better yet, call my cell phone at (920) 907-8693. I’ll return your call, even outside of “bankers’ hours.”

4. Costs and repayment plans for SBA loans vary depending on the program the entrepreneur chooses.

Matt Bakalars is vice president of business banking with Fox Valley Savings Bank.

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Who’s News


New North B2B publishes monthly new business incorporations filed with the Wisconsin Department of Financial Institutions. Brown County

Physician’s Counsel LLC, Ronald George Manning, 345 Main, De Pere 54115. John O’Brien HVAC Services LLC, John Joseph O’Brien IV, 1410 Silverstone Tr., De Pere 54115. Glass Simulation Center and Logistics INC., Thomas Hakes, 340 N. Wisconsin Ave., Ste. 250, De Pere 54115. Dairyland Food Group LLC, Jerome H. Haines, 2200 Dickinson Road, De Pere 54115. Silverwear By Misty LLC, Misty Nagan, 1219 Meadowview Lane, De Pere 54115. Au Naturale Cosmetics LLC, Zachary Wilcock, 1263 Main St., Unit 228, Green Bay 54302. Glass Art and Supply LLC, Ryan Keenan, 1339 1/2 Lawe St., Green Bay 54301. XR Cleaning LLC, Valerie Mora, 1331 Bellevue St., Green Bay 54302. Octavio’s Janitorial Services LLC, Octavio Guzman, Sr., 3155 Warm Springs Dr., Green Bay 54311. Too Nuts Skate & Apparel LLC, Aaron Schneider, 605 Dousman St., Green Bay 54303. Wired Solutions LLC, Daniel Patrick Hoppa, 1778 Beaver Dam Dr., Green Bay 54304. Natural Beauty Healthy Healing LLC, Jayne Symes Beyer, 3420 Glendale Ave., Green Bay 54313. Midwest Grocery and Market INC., Ahmed M. Nur, 600 N. Military Ave., Green Bay 54303. Cryotherapy of Wisconsin LLC, James Tomchek, 1048 Glory Road, Ste. C, Green Bay 54304. Wisconsin Wildfire Academy LLC, Steven P. Austin, 208 Arrowhead Dr., Green Bay 54301. Equipoise Professional Counseling Services LLC, David Wayne Paluch, 1208 S. Monroe Ave., Green Bay 54301. Nucare Medical Solutions INC., Kyle Koeppler, 2420 Sycamore Dr., Green Bay 54311. Right Angle Construction LLC, Adam James Glennon, 2752 Nicolet Dr., Green Bay 54311. Ohana Home Care Agency LLC, Ying Vang, 1600 S. Ashland Ave., Green Bay 54304. The Cheap Mechanic LLC, Cory Thomas, 216 Wirtz Ave., Green Bay 54304.

40 | October 2015 | NNB2B

Aranda Trucking LLC, Osvaldo Aranda Montes, 1745 Loretta Lane, Green Bay 54302. Bon Orient Buffet of Green Bay INC., Kaimei Chen, 2260 W. Mason St., Green Bay 54303. Tilot Delivery INC., Susan Tilot, 3129 Knights Lane, Green Bay 54313. Insight Counseling LLC, Eileen Kozlovsky, 2701 Larsen Road, Green Bay 54303. Under My Wing Pet Sitting Service LLC, Cathy M. Smithwick, 1320 S. Webster Ave., Green Bay 54301. Lady Groomer Pet Grooming LLC, Patricia Lynn Laskowski, 4045 Frobisher Fields, Unit 2, Hobart 54155. Urban North Construction LLC, Clayton Robert McDowell, 4430 Country Aire Ct., Hobart 54155. Iron-Vets Trucking LLC, Krystal Brooke Morgan-White, 4270 Hazel Road, Hobart 54313. Pribyl Law LLC, Matthew Pribyl, 3655 Wildcat Tr., #4, New Franken 54229. Ripp Concrete Curbing and Design LLC, Zachary Ryan Ripp, 2009 Couples Ct., New Franken 54229. Leitermann Landscaping LLC, Daniel Lee Leitermann, 4539 County Road U, Wrightstown 54180.

Fond du Lac County

Craig’s Bar & Grill LLC, Craig S. Becker, 137 E. Main St., Brandon 53919. Annie’s Fountain City Cafe LLC, Ann M. Culver, 357 8th St., Fond du Lac 54935. Kurki-Mach Funeral Chapel & Crematory LLC, Donald R. Kurki, 31 E. Division St., Fond du Lac 54935. Kaminsky Law S.C., Daniel Kaminsky, W3952 Artesian Road, Fond du Lac 54937. Lockwood Law LLC, Astrid Lockwood, 104 S. Main St., Ste. 501, Fond du Lac 54935. Charis Pregnancy Help Center INC., Margaret Wiesen, 798 Ruggles St., Fond du Lac 54935. Creative Child Care LLC, Joan Irene Breitkreutz, 115 Marcoe St., North Fond du Lac 54937. Dig Garden Store & More LLC, Yvonne M. Baumgartner, 218 Watson St., Ripon 54971. Wagner’s Rockhill Farm LLC, Darren Wagner, 8161 State Road 91, Ripon 54971. S&S Sons Trucking LLC, Alan Wayne Shierling, Jr., 511 W. Franklin St., Waupun 53963. La Michoacana Real Ice Cream LLC, Julio Cesar Lopez, W13584 Lake Maria Road, Waupun 53963. Voigt Agronomy and Wildlife Food Plot Services LLC, Thomas L. Voigt, 1106 Rock Ave., Apt. 16, Waupun 53963. VZ Flooring LLC, Darrell J. Vande Zande, 728 Visser Ave., Waupun 53963.

Green Lake County

A.R.C. Recycling LLC, Michael Hammerle, 328 Ripon Road, Berlin 54923. Aloha Vapor LLC, Julie Tews, N7555 State Road 49, Berlin 54923. New Hong Kong King Buffet INC., Jia Qiang Tang, 726 Greentree Mall, Berlin 54923.

Outagamie County

Wood Flooring & Office Cleaning Solutions LLC, Damian LirianoCaba, 1755 N. Outagamie St., Appleton 54914. Mor’s Alterations LLC, Mor Kang, 324 W. Wisconsin Ave., Appleton 54911. Wisconsin Basement Inspection Services LLC, Wayne Joseph Allen, 4 Chappell Ct., Appleton 54914. New York Clothing LLC, Ramez Aly, 1642 W. Evergreen Dr., Apt#10, Appleton 54913. Vintage Arts Autoworks LLP, Angela J. Rossman, 30 Bellaire Ct., Appleton 54911. Veterans’ Mentor Group INC., William J. Trombley, 2641 S. Kernan Ave., Appleton 54915. Emily’s Canine Clips LLC, Emily N. Plank, 2840 W. First Ave., Appleton 54914. Simply Beautiful Design LLC, Janet E. Gunderson, 1512 E. Frances St., Appleton 54911. Artscapes Lawn Care Services LLC, Leobardo Villagomez, 155 S. Lee St., Appleton 54914. Amazing Grace-Yoga and Wellness LLC, Beverly J. Matheys, 1621 S. Fidelis St., Appleton 54915. Anytime Services LLC, Joshua Michael Dorin-Sclosser, 153 Calumet St., Apt. #1, Appleton 54915. The Lutheran Ceili Orchestra LLC, Joseph James Schumann, M.D., N9187 S. Johann Dr., Appleton 54915. Copper State Brewery LLC, Emily Heiges, 210 W. College Ave., Ste. B, Appleton 54911.

Bodega Imports LLC, Ronald LaCroix, 21 Pheasant Ct., Appleton 54915. J&J Hauling LLC, Kurt M. Johnson, W2040 Patrick St., Freedom 54130. Buzz’s Irish Pub LLC, Briana R. Garvey, N4114 Peterson Road, Freedom 54130. Short Cellars LLC, Jesse Short, 409 W. Cedar St., Hortonville 54944. Annis Marketing Team LLC, Nicole M. Annis, W436 Cindy Anns, Kaukauna 54130. Swoboda Transport LLC, Casey R. Swoboda, 418 Dixon St., Kaukauna 54130. Charlie’s Trucking INC., Charlene Pam Stites, 221 E. 3rd St., Kimberly 54136. P.E.D. Cancer Foundation INC., Melissa Beyer, 601 Stonegate Dr., Kimberly 54136.

Winnebago County

Integrative Functional Fitness LLC, Tami J. Stiller, 851 De Pere St., Menasha 54952. McGlin Construction & Remodeling LLC, Joshua William McGlin, W7139 Firelane 2, Menasha 54952. Dye Painting and Restoration LLC, Tommy Dye, 123 E. Wisconsin, Neenah 54956. Almost Home Kitty Rescue INC., Kim Porath, 1580 Paynes Point Road, Neenah 54956. Fox River Tax Centers LLC, Scott Mark Berry, 145 N. Commercial St., Neenah 54956. Ron Ridgeway Trucking INC., Ronald Ridgeway, 1414 E. Main, Omro 54923. Infinity IT LLC, Matthew Martin Pfluger, 975 John Moore Dr., Oshkosh 54904. The Paw Spa LLC, Elisabeth A. Cagney, 629 W. 8th Ave., Oshkosh 54902. Green Valley Home Inspection Services LLC, Nathan Dale Littlefield, 629 Waugoo Ave., Oshkosh 54901. Cleared For Takeoff Sales and Marketing LLC, Jason J. Scharrer, 230 Hartland Road, Oshkosh 54902. Lakeshore Coffee Company LLC, Debra L. Allison-Aasby, 1824 Mitchell St., Oshkosh 54901.


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Who’s News Water City Pool & Spa LLC, Jeffrey S. Singstock, 1732 Maricopa Dr., Oshkosh 54904. 2nd Chance Discount Goods LLC, Kirt Anthony Schmidt, 1605 S. Main, Oshkosh 54901. E&M Engraving LLC, Emily Anne Nett, 1789 Elo Road, Pickett 54964. Federal United Bureau of Asset Recovery LLC, Chad Michael Campbell, 423 S. 2nd St., Winneconne 54986.

Building permits New Appleton location opening in late 2015 Check out our progress on W. Wisconsin Avenue near the Fox River Mall!

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Agnesian Healthcare, 430 E. Division St., Fond du Lac. $750,000 for interior renovations to the existing hospital facility. General contractor is C.D. Smith Construction Inc. of Fond du Lac. August 5. Residence Inn by Marriott, 470 Marina Lane, Ashwaubenon. $12,938,007 for a 103-room hotel facility. General contractor is Core Construction of Nevada. August. Lambeau Field/City of Green Bay, 1265 Lombardi Ave., Green Bay. $700,000 for interior alterations to the stadium facility. General contractor is Miron Construction Co. of Neenah. August. Belmark Inc., 675 Heritage Road, De Pere. $3,127,317 for a 55,661-sq. ft. addition to the manufacturer’s Plant 5. General contractor is Boldt Construction Co. of Appleton. August 12. Ashwaubenon Community Center, 900 Anderson Dr., Ashwaubenon. $3,463,500 for a 16,275-sq. ft. community center facility. General contractor is SMA Construction Services of Abrams. August.


Lawrence University – Coleman Hall, 212 S. Durkee St., Appleton. $3,700,000 for an interior remodel of the existing residence hall. General contractor is Boldt Construction Co. of Appleton. August 17.


Aurora Baycare Hospital, 2845 Greenbrier Road, Green Bay. $405,000 for interior alterations to the existing health care facility. General contractor is Boldt Construction Co. of Appleton. August.

R&R Steel Construction Co., Inc. provides a

3 Year WarrantY on all work and materials, including all work and products supplied by our Sub-Contractors and Suppliers and will repair, replace or correct defects, as per industry standards.

New business Alo Health LLC was opened by Kristyn Madalinski, R.N. at 536 N. Richmond St. in Appleton. The agency offers individual health consultation programs as well as community-based support groups and educational seminars. The business can be reached by email at or by phone at 920.309.5256.

New locations Absolute Wellness moved to 101 W. Edison Ave., Ste. 247 inside the historic Edison building in downtown Appleton. More information about the firm is available online at








Name changes

New hires

Valley Home Builders Association changed its name to Home Builders Association of the Fox Cities to better identify with neighboring businesses and nonprofit organizations. It expects to unveil a new logo in coming weeks.

Appleton-based ThedaCare added Yasin Syed, D.O. as a hospitalist at Appleton Medical Center; Jasleen K. Randhawa, as a hematologist and oncologist at ThedaCare Cancer Care in Appleton; Prashanti Pilla, M.D. as an obstetrician and gynecologist with Women’s Health Specialists, S.C.; Adam Olson, M.D. as a family medicine physician at ThedaCare Physicians-Darboy; and Donald Menya, D.O. as an obstetrician and gynecologist at Theda Clark Medical Center in Neenah.


H.J. Martin and Son in Green Bay hired Sara Yach as a project coordinator.

Canadian-based FinishMaster Inc. acquired Auto Paint Specialists, Inc. of Green Bay and its companies, APS Tower Paint Company, Inc. of Appleton and LIC, Inc. of both Green Bay and Appleton. The distributor for automotive, fleet, industrial, marine and aerospace coatings and supplies has served northeast Wisconsin since 1987.

Aurora BayCare Orthopedic & Sports Medicine Center added orthopedic surgeon Brian J. Klika, M.D. to its Green Bay, Manitowoc and Kaukauna clinics, and added Dr. Vinay Mehta as a cardiac electrophysiologist at Aurora BayCare Cardiology.

Business honors

Kerber Rose S.C. hired Janice M. Socha, CPA as a senior accountant in the firm’s Green Bay office. Socha has more than 15 years of public accounting experience.

The Appleton Housing Authority received an Award of Merit from the National Association of Housing and Redevelopment Officials for its 2014 Faces of Affordable Housing Annual Report. Appleton-based Schenck M&A Solutions, the merger and acquisition division of Schenck, was recognized with Best USA M&A Solutions and Sustained Excellence in Exit Planning – USA honors from Acquisition International Magazine for its work assisting Pennsylvania-based Thermal Product Solutions’ acquisition of Wisconsin Oven Corp. in East Troy. The partnership of Fox Valley Workforce Development Board, Inc., Valley Transit, City of Neenah, Menasha Corp., Plexus and the Community Foundation for the Fox Valley Region was recognized by Wisconsin Economic Development Association with its Community and Economic Development Award for its recent shuttle route project to enhance public transportation to Neenah’s industrial park.

Stellar Blue of Neenah hired Mason Sterr as a project strategist, Craig Hansen as a multimedia marketing assistant, and hired Andy Hablewitz and Jason Flyte as web developers. Agnesian HealthCare added hospitalist Amena Nazeer, M.D. to St. Agnes Hospital in Fond du Lac and urologist James Cauley, M.D. to its Fond du Lac Regional Clinic. Appleton-based Schenck S.C. hired Rick Balzan as senior human resources consultant. Balzan has more than 20 years experience in human resources, having most recently worked as an independent business advisor and as an instructor at Silver Lake College and Lakeshore Technical College, both near Manitowoc. McMahon in Neenah hired Steven Vaccaro as an electrical engineer. Vaccaro has eight years of electrical engineering experience. Element Creative in Green Bay hired Molly Wentworth as a receptionist and account assistant, Rachel Mueller as a content marketing specialist, and Aaron







NNB2B | October 2015 | 43

Who’s News




Graff as art director. Mueller previously worked for St. Norbert College in De Pere as a communications assistant and as the interim web and social media specialist. Graff has worked the past 12 years for agencies throughout northeast Wisconsin and specializes in brand and marketing design.




Individual awards

The Grand Opera House Foundation in Oshkosh hired Michelle Gress as assistant to the director.

Jim Sommer, president of Service Motor Company in Dale, received the 2015 Technical Education Champion Award from Wisconsin Technical College System District Boards Association for the company’s assistance to Fox Valley Technical College’s agriculture programs.

The Appleton Housing Authority hired Jennifer Gerken as its property manager for Riverwalk Place in Appleton. Gerken has 16 years of public housing management experience.


Promotions The Fox Cities Regional Partnership in Appleton promoted Manny Vasquez to vice president. He joined the organization in May 2014 and managed its existing industry program. The Grand Opera House Foundation in Oshkosh promoted David Lange to managing director and Shawna Terry to business manager. Lange has been with the Grand Opera House since 2001, while Terry has been with the organization since 2007. Kaukauna-based Keller Inc. promoted Tyler Plate to architectural draftsman lead. Plate has been with Keller for eight years as an architectural CAD draftsman. Home Builders Association of the Fox Cities promoted Heidi Zich to executive vice president. Zich has been employed with the organization since 2001.

Better Business Bureau New Members Businesses accredited through the Northeast Wisconsin office during August 2015 Sound Check, Pulaski McClain’s Auto Repair, Marinette Computer Bug Sales & Service, Green Bay Van Zeeland’s Auto Care Centers, Appleton Safranski Tire & Auto, Manitowoc Anderson Construction, Oconto Falls Brookens Construction, Manitowoc Tri City Auto Sales, Menasha Deerview Construction, Black Creek

44 | October 2015 | NNB2B

Melissa DeVantier, an attorney with McCarty Law, LLP in Appleton, was appointed president of the Fox Valley Estate Planning Council. Lisa Cribben, CPA, a partner in the Green Bay office of Wipfli LLP, was appointed to the American Institute of Certified Public Accountant’s Forensic and Valuation Services Executive Committee for the 2015-2016 year. Cribben has more than 10 years of operational experience and 15 years of valuation experience.

Business calendar

New North B2B encourages businesses and organizations looking to attract interested persons to upcoming events to email October 6 Greater Green Bay Chamber Power Networking Breakfast, 7:30 to 9 a.m. at the chamber offices, 300 N. Broadway, Ste. 3A in Green Bay. No cost for chamber members. For more information, call 920.437.8704 or email October 7 Fond du Lac Area Association of Commerce Coffee Connection, 7:30 to 8:30 a.m. at Hometown Bank, 80 Sheboygan St. in Fond du Lac. For more information or to register, call 920.921.9500 or go online to October 8 Women in Management – Oshkosh Chapter monthly meeting, 11:15 a.m. to 1 p.m. at La Sure’s Banquet Hall, 3125 S. Washburn St. in Oshkosh. The annual chapter Leadership Award will be presented. For more information or to register, go online to or email Lisa at October 13 Oshkosh Chamber of Commerce Sales Club, 7:30 to 8:30 a.m. at the chamber building, 120 Jackson St. in Oshkosh. No cost to attend for chamber members. For more information, call 920.303.2266 or go online to October 13 Fox Cities Chamber of Commerce Business Connection, 5 to 7 p.m. at Platinum Flight Center, N259 Ares Dr. in Appleton. No cost to attend for chamber members. For more information or to register, contact Pam at

October 14 Heart of the Valley Chamber of Commerce Business After Hours, 4:30 to 7 p.m. at Keller Inc., N216 State Road 55 in Kaukauna. No cost to attend for chamber members. For more information or to register, go online to www. or call 920.766.1616. October 14 Greater Green Bay Chamber Business After Hours, 5 to 6:30 p.m. at The Duck Blind at Vandervest Harley-Davidson, 1966 Velp Avenue in Green Bay. For more information, call 920.437.8704 or email October 15 A.M. Oshkosh, a morning networking event from the Oshkosh Chamber of Commerce, 7:45 to 9 a.m. at Provident Financial Consultants, 2391 Enterprise Dr. in Oshkosh. Cost to attend is $2. For more information or to register, call 920.303.2266 or go online to October 16 5th Annual Wisconsin Summit on Financial Literacy, 8:30 a.m. to 2:30 p.m. at Lambeau Field in Green Bay. The conference is geared toward enhancing financial and economic literacy across the state. Cost for the conference is $95, which includes lunch. Register online at October 20 Oshkosh West Side Association – LinkedIn Seminar for Businesses, 7:30 to 9:30 a.m. at LaSures Banquet Hall, 3125 S. Washburn St. in Oshkosh. Seminar is presented by Wayne Breitbarth, author of “The Power Formula for LinkedIn Success.” Cost is $15 in advance or $20 at the door and includes continental breakfast and a copy of Breitbarth’s book. For more information or to register, email or call 920.424.4260. October 20 Fond du Lac Area Association of Commerce Business Connection, 5 to 7 p.m. at Holiday Inn, 625 W. Rolling Meadows Dr. in Fond du Lac. For more information or to register, call 920.921.9500 or go online to October 21 Management Women, Inc. – Heels, Hopes & Higher Education Seminar, 9:30 a.m. to 5 p.m. at Radisson Hotel and Conference Center in Green Bay. Speaker Tracey Wilen will present “What’s in Your Future: Working, Learning and Living in a TechnologyDriven World.” Registration is $75 for members and $95 for nonmembers. For more information or to register, visit or contact Peggy at 920.494.1238 or email October 22 Women in Management – Fox Cities Chapter Membership Kick-off, 11:45 a.m. to 1 p.m. at Fox Banquets & Rivertyme Catering, 111 E. Kimball St. in Appleton. Speaker Diane Roundy of Schenck, S.C. will present “The Power of You – Building Your Personal Brand.” For more information or to register, go online to or email by Oct. 19. November 3 Greater Green Bay Chamber Power Networking Breakfast, 7:30 to 9 a.m. at the chamber offices, 300 N. Broadway, Ste. 3A in Green Bay. No cost to attend for chamber members. For more information, call 920.437.8704 or email members@ November 6 2nd Annual Business Success Summit hosted by NWTC Entrepreneur Resource Center and Small Business Initiative, 7:30 a.m. to 3:30 p.m. at the Corporate Conference Center on the NWTC campus in Green Bay. Daylong educational event for entrepreneurs, innovators and small business owners. Also still accepting applications for vendors. For more information or to register, call 920.498.7124 or go online to n

Thank you to the advertisers who made the October 2015 issue of New North B2B possible. Amplify Work IT ⎮ . . . . . . . . . . . . . . . . . 39 Appleton Downtown Inc. ⎮ . . . . . . . . . . . 19 Appleton International Airport ⎮ . . . . . . . . . . . . . 46 Bank First National ⎮ . . . . . . . . . . . . . . . 42 Bayland Buildings ⎮ . . . . . . . . . . . . . . . . 12 Borsche Roofing Professionals ⎮ . . . . . . . . . . . . . . . 7 Brown County Resource Recovery ⎮ . 37 Candeo Creative ⎮ . . . . . . . . . . . . . . . . . . . . . 31 Competitive Strategies ⎮ . . . . . . . . . 36 Consolidated Construction Company ⎮ . . . . . . . 5 CR Structures Group ⎮ . . . . . . . . . . . . . . . . . . 15 Davis & Kuelthau, s.c. ⎮ . . . . . . . . . . . . . . . . . 38 Dynamic Designs ⎮ . . . . . . . . . . . . 15 EP Direct ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 First Business Bank ⎮ . . . . . . . . . . . . . . . . . . . 2 First National Bank ~ Fox Valley ⎮ . . . . . . . . . 33 Fox Communities Credit Union ⎮ . . . . . . . . . . . . . . . . . 40 Fox Valley Savings Bank⎮ . . . . . . . . . . . . . . . 39, 48 Fox Valley Technical College ⎮ . . . . . . . . . . . . . . . . . . . . 25 Frontier Builders & Consultants ⎮ . . . . . . . 36 Green Bay Packers ⎮ . . . . . . . . . . . . . . . . . . . . . . . 27 Guident Business Solutions ⎮ . . 26 Hand to Shoulder Center of Wisconsin ⎮ . . . . . . . . . . . . . . . . . . . . . . . 38 James J. Calmes & Sons Construction ⎮ . . . . . . . . . . . . . . . . . . . . . . . 26 Jeremy Monnett Rock’n Glow Fun Run ⎮ . . . . . . . . . 9 J. F. Ahern Co. ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Keller Inc. ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Moraine Park Technical College ⎮ . . . 41 Network Health ⎮ . . . . . . . . . . . . . . . . . 47 NEW Building & Construction Trades Council ⎮ . . . . . 10 NEW Business Success Summit ⎮ . . . . . . . . 39 NWTC Corporate Training & Economic Development ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . 34 R&R Steel Construction Company Inc. ⎮ St. Norbert College MBA program ⎮ . . . . . . 31 Suttner Accounting ⎮ . . . . . . . . . . . . . . . . . . . . 18 TEC ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 TweetGarot Mechanical⎮ . . . . . . . . . . . . . . . . . . 23 Verve, a Credit Union ⎮ . . . . . . . . . . . . . . . . . . . . . 32 West Side Association ⎮ . . . . . . . . . . . 11 Winnebago County Solid Waste Management ⎮ . . 7 Winnebago Home Builders Association ⎮ . . . . . . . . . . 21

NNB2B | October 2015 | 45

Key Statistics

If there are indicators you’d like to see in this space, contact our office at 920.237.0254 or email

local gasoline prices Per gallon of regular unleaded gasoline.

september 20. . . . . . $2.33 september 13. . . . . . $2.36 september 6. . . . . . . $2.45 august 30. . . . . . . . . $2.61 september 20, 2014.$3.39

u.s. retail sales august

$447.7 billion 0.6% from June 2.4% from July 2014

Source: New North B2B observations

existing home sales


homes sold median price brown cty . ................... 344 .................... $152,950 Fond du Lac cty ............113 ....................$125,900 outagamie cty . ............231 ....................$148,000 winnebago cty .............194 ....................$145,000 WI Dept. Revenue Collections fiscal year 2015

$14.5 Billion 4% from FY 2014

46 | October 2015 | NNB2B

u.s. industrial production (2007 = 100) august


0.4% from July 0.9% from August 2014

air passenger TRAFFIC (Local enplanements) aug 2015 aug 2014 Appleton Int’l ATW.....................21,222 ...... 21,997 Austin Straubel GRB..........................N/A ....... 32,164

local unemployment august july aug ‘14 Appleton ....... 4.0% ...... 4.3% ........5.4% Fond du Lac ... 4.5% ...... 4.9% ....... 5.8% Green Bay........4.5% ...... 5.0% ........5.5% Neenah ........... 4.2% ...... 4.7%........ 5.8% Oshkosh . ....... 4.8% ...... 5.2% ....... 6.0% Wisconsin ..... 4.5% ...... 4.9% ........5.5%

natural gas prices Prices for small businesses using less than 20,000 therms. Listed price is per therm.

september................. $0.366 august........................$0.378 september 2014........ $0.903 Source: Integrys Energy

ism index Numbers above 50 mean expansion. Numbers below 50 mean contraction. august. . . . . . . . . . . 51.1 july. . . . . . . . . . . . . 52.7

October 2015  

Regional business magazine; manufacturing growth, marketing, economic development, business information and calendar

October 2015  

Regional business magazine; manufacturing growth, marketing, economic development, business information and calendar