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Business Intelligence for the New North

Connecting to the

World Despite market challenges, Wisconsin’s dairy industry uses expertise, technology to remain a global leader

Meeting a Need Tourism

Road Projects in NE Wisconsin Transportation

Tariffs a Bad Move From the Publisher

May 2018 | $3.95

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Business Intelligence for the New North


May Features 16 COVER STORY

Connecting to the World

Despite market challenges, Wisconsin’s dairy industry is using its expertise and technology to remain a global leader


Meeting a Need


Long-discussed convention center expansions and modernizations are finally built. Are more people coming to northeast Wisconsin now?


NE Wisconsin construction - 2018 A partial list of the significant roadway construction projects for the coming year from the Wisconsin Department of Transportation 1

I-41 interchange Construction: 2014-2018 • Restore missing ramp movements – Northbound I-41 to westbound US 10 – Eastbound US 10 to northbound I-41

Departments 11b


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I-41 mainline Construction: COMPLETE


Little Lake Butte des Morts crossing New bridge construction: COMPLETE Existing bridge recondition: 2016-2018 • Add a new parallel bridge south of the existing structure • Recondition the existing bridge • Both bridges will have four lanes and full-width shoulders




From the Publisher


Construction: 2015-2018 Since We Last Met • Realign US 10/WIS 441 to flatten horizontal curvature


• Construct roundabout at ramp terminal Guest Commentary



County P (Racine Road) interchange and WIS 441 mainline

• Construct additional lanes to add capacity along US 10/WIS 441


County P (Racine Road) and 12th Street intersection Construction: COMPLETE

10 Build Up 6Pages





County AP (Midway Road) interchange Construction: 2017-2019 • Realign US 10/WIS 441 to flatten horizontal curvature • Construct additional lanes to add capacity along US 10/WIS 441

28 Professionally Speaking



Road and Racine Road Who’s NewsMidway Construction: 2019


WIS 47 (Appleton Road) interchange and Vermillion Street Construction: COMPLETE


WIS 441 mainline (Midway Road–Oneida Street) Southbound construction: 2018 Northbound construction: 2019 • Transition from a six-lane roadway to the existing four-lane roadway east of the Oneida Street interchange • Widen US 10/WIS 441 bridges over Oneida Street

36 Business Calendar 37 Advertising Index

2 Westbound WIS 441 to Northbound I-41 ramp closed from fall 2016 to mid-summer 2018

38 Key Statistics

Westbound WIS 441 entrance ramp closed until mid-summer 2018


US 10 (Oneida Street) Construction: 2018 • Construct a Diverging Diamond Interchange (DDI) to handle large volumes of US 10 ramp traffic • Reconstruct Oneida Street from Valley Road to Midway Road


Oneida Street/Midway Road intersection Construction: COMPLETE


Oneida Street/Valley Road intersection Construction: 2018 • Improve intersections to handle additional traffic • Minimize construction impacts during Oneida Street interchange closure

On the cover Cover illustration by Candeo Creative


NNB2B | May 2018 | 3

From the Publisher

Tariffs no good for Wisconsin firms Trump’s penalties on foreign steel, aluminum could have a doubly negative impact on state manufacturers

by Sean Fitzgerald, New North B2B publisher

Readers familiar with my writing know I’m not one to throw around devout quotes from famous names in history in attempt to make an opening argument to a column I’m putting together. But it’s tough to pass up Benjamin Franklin’s wisdom on a number of matters, particularly when it comes to the subject of geopolitical economics, which was a seemingly simpler discipline 240 years ago than today. Espousing the concept of free trade, Franklin noted in 1774 that, “No nation was ever ruined by trade, even seemingly the most disadvantageous.” Tried-and-true economists zealously echo that sentiment, swearing off reactionary tactics such as tariffs to drive political will, encouraging patience as natural market forces bring balance to the market itself. That’s one reason President Trump’s March edict to impose sharp tariffs on foreign steel and aluminum shipments into the U.S. is so disturbing. As a candidate who campaigned as a self-professed advocate of free trade, imposing a tariff flies right in the face of such orthodoxy. But even more vexing is the potential effect such tariffs may have on Wisconsin-based exports once other countries implement retaliatory measures to protect their own citizens and their own manufacturers. Wisconsin has increased its stature on the global landscape to ascend into the top third of all states for its sales abroad, exporting $22.3 billion worth of goods and services to more than 200 countries during 2017. Much of that total - at least $16 billion - are products manufactured right here in the state such as industrial machinery, electrical machinery, medical equipment, vehicle parts and paper products. Those figures don’t even begin to account for food processors and farmers, who sent more than $3.5 billion in Wisconsin agricultural products to nearly 150 countries around the world last year. Unfortunately - without even attempting to be in the crosshairs - Wisconsin would likely sustain casualties from U.S. engagement in a trade war due to the size of the state’s international portfolio of customers. What’s more is the likelihood that Wisconsin consumers, construction firms, manufacturers of industrial machinery and others will pay more for steel and aluminum in order to build their final products, driving up costs further and making 4 | May 2018 | NNB2B

Wisconsin-made products a less competitive on the global market. Wisconsin Manufacturers & Commerce noted it’s position on the matter of free trade in early April when it released a joint statement with the Ontario Chamber of Commerce emphasizing a strengthened North American Free Trade Agreement, more commonly known as NAFTA. Trump additionally pledged to obliterate this neighborly accord as well, which benefits the economies of Canada, Mexico and the U.S., including Wisconsin. Canada has been and continues to be the state’s largest trade partner with nearly $7 billion of goods and services exported north of the border during 2017, accounting for nearly onethird of the Badger State’s export total. The basket of products sold from Wisconsin to Canada includes chemical wood pulp, motor vehicle parts, plastic sheets, toilet paper, paper tissues and paper towels, among several other items. NAFTA is currently being renegotiated by federal delegates from the U.S., Canada and Mexico - and any revisions to the agreement could be determined in the next few months. While Mexico - our other trade compadre in NAFTA - doesn’t buy quite as many goods from Wisconsin as does Canada, it still ranks as the state’s second largest trade partner with $3.2 billion in goods and services imported from our state during 2017. Trade is critically important to Wisconsin, supporting more than 110,000 jobs in the state. Tariffs - as well as any effort to weaken NAFTA - simply do not serve the interest of Wisconsin manufacturers and other business.

Soliciting the region’s best 3 Under 30

It’s that time of year once again when B2B begins seeking nominations for our annual 3 Under 30 recognition. The 2018 roster of 3 Under 30 in northeast Wisconsin will be unveiled in the coming August 2018 edition of New North B2B magazine. In it’s fifth year upcoming, this heralded feature in B2B has highlighted 12 of northeast Wisconsin’s most impressive 20-somethings who have launched successful businesses, become a rising star among their employer’s workforce, or taken critical leadership roles in advancing important community initiatives. This year we’re slated to recognize another trio of deserving, young dynamos. If you know an uber-successful professional under the age of 30, we’d be delighted to hear more about their accomplishments and consider them among our 2018 class of 3 Under 30. To submit a nomination for an exceptional 20-something from the region, send an email to me at with the nominee’s name, age, profession and a few brief sentences outlining their accomplishments. The deadline for nominations is July 9.


Sean Fitzgerald Publisher & President x Kate Erbach Production x Rachel Yelk Sales and Marketing Intern x Contributing writers Rick Berg Lee Marie Reinsch

NEW NORTH B2B is published monthly by WINNEBAGO B2B LLC for $20 per year or $3.95 for a single issue. POSTMASTER: send address changes to: WINNEBAGO B2B LLC, P.O. Box 559, Oshkosh, WI 54902. Bulk-rate postage paid at LaCrosse, WI. Reproduction of any contents of NEW NORTH B2B without express written permission of its publishers is strictly forbidden. The appearance of any advertisement or product information does not constitute endorsement of any product or service by WINNEBAGO B2B LLC. Copyright 2018.

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1.800.642.6774 NNB2B | May 2018 | 5

Since We Last Met

Since We Last Met

Since We Last Met is a digest of business related news occurring in the Greater Green Bay, Fox Cities, Oshkosh and Fond du Lac areas in the one month since the previous issue of New North B2B. March 26 Midwest Paper Group – the new name for the former Appleton Coated in Combined Locks – restarted a third machine at its paper manufacturing plant, calling back to work nearly 230 employees of the nearly 600 laid off after it went into court-appointed receivership in October 2017. Industrial Assets Corp., the California-based holding company which acquired Appleton Coated out of receivership, began operating the mill once again on a limited basis beginning in December rather than keeping idle. The company has modified the mill’s product mix from printing and writing papers and is shifting it to more corrugated and container board grades of paper. March 26 The Port of Green Bay received its first ship of the 2018 season, the 414-foot Michigan Great Lakes. The 2017 shipping

2005 May 31 – Wisconsin’s minimum wage for adults increased from $5.15 per hour to $5.70 per hour, marking the first increase in the state minimum wage since 1997. 2006 May 11 – The City of Oshkosh received $600,000 in federal Environmental Protection Agency grants to clean up industrial contamination along the Fox River in proposed redevelopment areas. 2009 May 18 – Gov. Jim Doyle signed a statewide smoking ban into law, which will prohibit cigarette smoking in all Wisconsin taverns, restaurants, hotels and most other workplaces. The ban did not take effect until July 5, 2010. 2012 May 29 – The City of Neenah Common Council approved more than $1.1 million in tax incremental finance assistance for Plexus Corp. to construct a 410,000-sq. ft., $50 million manufacturing facility in the city’s Southpark Industrial Center. Plexus officials indicated the new facility will help retain 1,000 jobs in the area and create nearly 350 additional jobs.

6 | May 2018 | NNB2B

season ended Jan. 22, making the two-month winter break much shorter than usual. Ice breaking operations during January kept the port open longer to bring in shipments of petroleum and salt. March 28 Act 168 was among 41 legislative bills signed into law and allows a minor to be employed by a family business without a child labor permit. March 29 Gov. Scott Walker called for a special election for the state’s 1st Senate District seat on June 12 to fill the vacancy created when former Sen. Frank Lasee (R-Ledgeview) took an appointed position within the state Department of 2013 May 20 – Expera Specialty Solutions LLC was formed as the new parent company for the specialty paper business interests its owners acquired from Wausau Paper Corp. as well as from Packaging Dynamics Corp., which included the two Thilmany paper mills in Kaukauna and De Pere. The combined company would employ roughly 1,800 people at paper mills in Rhinelander, Mosinee, Kaukauna and De Pere. 2013 May 23 – Green Bay Packaging Inc. announced plans to construct a $95 million, 240,000-sq. ft. expansion to its coated products operations in Ashwaubenon. The Village of Ashwaubenon created a $1 million tax incremental finance district to aid in the development of the project, and the company is eligible for up to $1.97 million in tax credits through the Wisconsin Economic development Corp. based upon the number of jobs it retains over a three-year period. 2017 May 17 – The Brown County Board of Supervisors overwhelmingly approved a measure to implement a half-percent county sales tax for as many as six years between 2018 through 2023 to fund various capital improvement projects in the county, as well as to help lower the annual property tax levy. The new sales tax started in January 2018 and is expected to generate as much as $147 million over the next six years. It’s expected to contribute proceeds toward various projects, including $60 million for roads and infrastructure, $20 million to revamp four libraries, $15 million toward a new exposition center, and $20 million for a jail and mental health center expansion.

Workforce Development this past January. A primary election is scheduled for May 15 on the Republican side of the ticket, where current 2nd Assembly District Rep. Andre Jacque (R-De Pere) will challenge Alex Renard of De Pere. The winner of that primary will face Democrat Caleb Frostman of Sturgeon Bay in the June 12 special election. Gov. Walker initially planned to not hold a special election for the seat – which comes up for re-election in the November 2018 general elections – but was sued by the National Democratic Redistricting Committee and subsequently determined by the Wisconsin Court of Appeals in late March to be too long of a period for citizens to not have representation in the state senate. April 2 Appleton-based ThedaCare announced it reached an agreement to acquire the assets of Fox Valley Hematology & Oncology, S.C., one of the largest groups of cancer physicians in the region. ThedaCare plans to close on the acquisition in June, and will maintain Fox Valley Hematology’s more than 11 physicians and advanced practice nurse practitioners, as well as its more than 130 nurses and support staff. The acquisition is expected to provide ThedaCare patients with greater access to cancer care, particularly within rural areas of northeast Wisconsin. ThedaCare is the largest employer is the New North region with more than 6,700 employees. April 3 Residents in the Howard-Suamico School District overwhelmingly approved a referendum allowing school officials to exceed state-imposed spending caps by $5.85 million each year for the next five years. The additional revenue will help cover needed maintenance of the district’s facilities as well as increasing teacher salaries and benefits. The measure is expected to keep the district’s tax rate steady at about $9.19 for every $1,000 of equalized property value. The referendum approval came a year after 70 percent of voters in the district rejected a similar request to increase spending by $4 million a year for an indefinite period of time.

April 3 Gov. Walker signed Assembly Bill 489 into law raising the lifetime ceiling on angel and venture capital investments in a single Wisconsin-based company from $8 million to $12 million. The $8 million cap had been in place since the early-stage investment tax credit was made available in 2005, allowing a 25 percent tax credit to investors who put money into qualified new business ventures. As inflation and start-up capital needs increased over time, the previous cap presented problems for a number of tech-based companies, especially those in health care and manufacturing. April 3 Voters elected Tony Penterman as the next mayor of Kaukauna, replacing Gene Rosin, who retired and did not run for re-election after 12 years in the city’s top post. Penterman – who has served as an alderman on the city’s common council for the past 11 years – defeated challenger Marty DeCoster, also an alderman, with 59 percent of the vote. April 3 Act 189 was signed into law modifying the requirement for the board of a community’s business improvement district to include an independent certified audit in its annual report describing the current financial status of the district. The bill was co-authored by Rep. Eric Genrich (D-Green Bay). April 4 Pyxsee of Oshkosh and Little Food Company of Appleton were both among the 25 finalists in the 15th annual Wisconsin Governor’s Business Plan Contest. Pyxsee was launched by Dayne Rusch and is a social media application which provides a self-timer for awareness to social media addiction. Little Food Co. was founded by Amanda Santoro and provides natural, organic baby foods. Finalists will submit 15- to 20page business plans for review by a panel of more than 110 judges in late May, with the winning business plan scheduled to be announced in early June.

MILLENNIUM CONSTRUCTION INC. Selected General Contractor on the new Fabel Collision Center in Grand Chute, WI • 920.882.8700

NNB2B | May 2018 | 7

Since We Last Met April 5 The U.S. Department of Transportation announced $2.6 million in public transportation grants for a handful of Wisconsin communities, including $1.2 million to Oshkosh and $350,000 to Appleton. Oshkosh will use the funding to acquire new buses for its Go Transit fleet, while Appleton plans to use the funds to purchase new buses for its Valley Transit fleet and make renovations to its operations and maintenance facility. The state Department of Transportation was also granted $315,000 to upgrade bus security and radio equipment in rural areas and to purchase new vehicles. April 6 The U.S. Department of Labor reported 103,000 new jobs were created in March, keeping the national unemployment rate relatively unchanged at 4.1 percent. Employment increased in manufacturing, health care and mining. April 15 The mid-April blizzard which dumped more than two feet of snow across much of northeast Wisconsin took a toll on the roofs of several businesses in the region, including collapsing part of the roof above the hotel pool at Econo Lodge in Ashwaubenon. The pool area was unoccupied when the roof caved.



April 16 Act 280 was signed into law raising the limit on the historic building rehabilitation tax credit program from $500,000 to $3.5 million. The state program has been in place since 2014 and requires projects to be certified by the Wisconsin Economic Development Corp. The bill was co-authored by Rep. Mike Rohrkaste (R-Neenah). April 16 Assembly Bill 789 was signed into law exempting pyrolysis and gasification facilities from being regulated as solid waste facilities. The measure was fueled by Oneida Seven Generations Corp.’s proposal to construct a $23 million alternative energy plant on Green Bay’s north side back in 2012, which was approved and then ultimately rescinded by the city’s common council. The new bill was co-authored by Sen. Rob Cowles (R-Green Bay). April 20 The previous week’s heavy snowfall ultimately took a toll on the Brown County Veterans Memorial Arena in Ashwaubenon, where snow accumulating on a portion of the roof above the facility’s ticketing area collapsed and created an estimated 1,000-sq. ft. hole in the roof. The arena was unoccupied during the time the roof caved, but areas near the ticketing office and adjacent offices had since been barricaded. n

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8 | May 2018 | NNB2B

Guest Commentary

Visa cap counter intuitive

Keeping H-1B immigrants at home in the state will help Wisconsin’s labor crunch by Tom Still, Wisconsin Technology Council

The hurried deployment of National Guard troops to America’s southern border in beginning mid-April was aimed at stemming a possible surge of illegal immigrants. If only the same kind of urgency surrounded the need to keep documented aliens working inside the United States, where they’ve been educated and expressed a desire to stay. The national application period for H-1B visas, which is a federal program for high-skilled immigrants, opened and closed within five days in early April. With a static cap of 65,000 annual applications, the H-1B program is limited by law and further constricted by the fact that only about a third of those applications are selected for further processing through a lottery. The H-1B is one of the few programs that allow foreign-born innovators, such as engineers and computer scientists, to stay in the country and begin the path toward citizenship. And yet, it takes dumb luck to qualify. Supply is too tight. Congress should increase the H-1B visa cap while creating other pathways for allowing highly skilled workers, as well as graduates of Wisconsin colleges and universities, to stay in the United States and contribute to its overall competitiveness.

v Gus Faucher, senior vice president and chief economist of The PNC Financial Services Group, told Wisconsin Bankers Association in January that most signs point to a longer U.S. economic expansion – with the noteworthy exception of worker supply. That’s true in many states but more so in Wisconsin, he said, due to its low in-migration rate. v A new report on Wisconsin’s place in the advanced energy sector predicted the state could add 44,000 jobs a year, many of them tied to the production of sensors and controls. One of the drawbacks, the report noted, could be the supply of workers to fill those jobs. v Representatives of the New York-based Markle Foundation, which supports skill training and coaching projects, recently toured Wisconsin to size up what’s being done to develop the workforce. At every stop, they were told by business leaders, academic and government officials that Wisconsin needs more workers now and for decades to come. Consider this statement: “… Even if we are able to retrain Wisconsin’s entire unemployed population and match them with available jobs, we will still fall well short of filling the projected 925,000 jobs created or replaced between 2008 and 2018. This is because our working age population already peaked in 2010 and is projected to continue declining through at least 2035.”

Sometimes that means working for large companies. Sometimes it means starting companies, as many immigrants living in Wisconsin have done over time.

That’s from a 2014 report to Gov. Scott Walker from a working group headed by Tim Sullivan, the former Bucyrus-Erie chief executive officer who was asked to study Wisconsin’s workforce needs. The conclusion: Legal immigration is good for the U.S. economy and Wisconsin shouldn’t miss the chance to attract talent it needs to remain competitive.

It makes little sense to accept foreign-born students in our colleges and universities, grant them advanced degrees – and promptly send them home to compete against us. Perhaps every graduate degree should come with a “green card” attached.

The H-1B program has its flaws because of “visas mills” in some parts of the world that have rigged the system, but they’ve been exposed and fixes are proposed. Comprehensive reform is needed, of course, and it remains to be seen if Congress would consider such a bill in an election year.

The need for talent is more acute in states such as Wisconsin, which, for largely demographic reasons, is on the cusp of a labor shortage in many sectors.

One hope for compromise has a Wisconsin angle: House Speaker Paul Ryan. Now that he’s announced he won’t run for re-election, Ryan may be free to pursue an agenda that includes reform. He’s on record as saying, “We need to enable employers to hire foreign graduates of American universities. That way, they will use their American education for the betterment of the United States – not foreign competitors.”

Whether it’s dairy and agriculture, information technology, construction, tourism or manufacturing, virtually every part of the Wisconsin economy employs foreign-born workers. About 6 percent of the state’s workforce is foreign born, and the percentage of immigrant workers in sectors such as the dairy industry has been pegged at 50 percent or more. A steady stream of reports and events has underscored the need for workers in Wisconsin.

Sending troops to the border is a short-term answer. The longterm solution is a system that works. n Still is president of the Wisconsin Technology Council. He is the former associate editor of the Wisconsin State Journal. NNB2B | May 2018 | 9

Build Up Fond du Lac 3

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Build Up

Fond du Lac

Indicates a new listing

1 - 608 W. Johnson St., Fond du Lac Glacier Hills Credit Union, a new financial institution office. 2 - 166 S. Park Ave., Fond du Lac Beacon House, an addition to the community-based chemical dependence treatment facility. 3 - 801 Campus Dr., Fond du Lac Fond du Lac High School, a 5,750-sq. ft. addition to the existing campus for a building trades center. 4 - 45 S. National Ave., Fond du Lac Marian University, a two-story, 18,200-sq. ft. addition to the existing science building on campus. Project completion expected in late summer. 5 - 125 Camelot Dr., Fond du Lac C.D. Smith Construction, a 50,000-sq. ft. corporate headquarters facility. 6 - W6250 Pioneer Road, Fond du Lac Mercury Marine, a two-story, 20,000-sq. ft. addition to an existing production plant for a noise and vibration testing lab. Project completion expected in October. 7 - 420 Trowbridge Dr., Fond du Lac Grande Cheese, a 34,000-sq. ft. addition to the existing industrial facility. 10 | May 2018 | NNB2B

Build Up Oshkosh 10 8


Build Up


Indicates a new listing

8 - 1041 Emmers Lane, Oshkosh Choice Bank, a two-story, 30,000-sq. ft. financial institution building. Project completion expected in June.

Projects completed since our April issue: • University of Wisconsin Oshkosh RecPlex, 100 Osceola St., Oshkosh.

9 - 1025-1033 N. Washburn Ave., Oshkosh ATI Physical Therapy, a two-tenant commercial retail building. 10 - 567 E. Snell Road, Oshkosh Winnebago County Employee Credit Union, a 945-sq. ft. addition and interior renovations of the existing financial institution office.

Coming to B2B in June 2018 Health Care

13th Annual Corporate Welless Awards

NNB2B | May 2018 | 11

Build Up Fox Cities

Build Up

Fox Cities 1 - County CB & State Road 15, town of Greenville Cintas, a 54,000-sq. ft. industrial facility for laundry and maintenance. Project completion expected in July. 2 - 2500 N. Bluemound Dr., town of Grand Chute Baye Dentistry, a 1,865-sq. ft. addition to the existing dental clinic. General contractor is CR Structures Group of Kimberly. 3 - 3800 W. Wisconsin Ave., town of Grand Chute WG&R Furniture, a 95,920-sq. ft. warehousing facility. Project completion expected in early 2019. 4 - 3000 W. Wisconsin Ave., town of Grand Chute Kolosso Toyota, a 68,732-sq. ft. automotive dealership and offices. Project completion expected in late 2018. 5 - 5300 N. Meade St., Appleton Fox Valley Lutheran High School, an addition to the existing school building. 6 - 3600 Commerce Ct., Appleton Thrivent Federal Credit Union, a two-story, 24,000-sq. ft. commercial office building. 7 - 2801 N. Roemer Road, Appleton Tri City Glass & Door, a 6,000-sq. ft. office addition, a 35,720sq. ft. addition to the existing warehouse and a remodel of the existing offices and showroom. Project completion expected in September. General contractor is Keller Inc. of Kaukauna. 8 - W2801 Evergreen Dr., Little Chute Pods/Packerland Portable Storage, a 39,000-sq. ft. storage warehouse facility. Project completion expected in July. General contractor is Bayland Buildings of Green Bay. 9 - 140 Allegiance Ct., Little Chute All Star Cutting and Coring, a 5,040-sq. ft. addition to the existing job shop. Project completion expected in July. General contractor is Keller Inc. of Kaukauna.

12 | May 2018 | NNB2B

Indicates a new listing

10 - 327 Randolph St., Little Chute Trigger Action Sports & CR Structures Group, a 29,838-sq. ft. multi-tenant commercial building. Project completion expected in late summer. General contractor is CR Structures Group of Kimberly. 11 - 1650 Freedom Road, Little Chute Kwik Trip, a new convenience store, fuel canopy and car wash. 12 - 1402 Freedom Road, Little Chute Little Chute Area School District, a two-story addition to the existing middle and high schools for combined administrative offices. Project completion expected in summer. 13 - 3921 E. Endeavor Dr., Appleton Security Luebke Roofing, a 20,000-sq. ft. commercial building and warehouse. Project completion expected in June. General contractor is Millennium Construction of Appleton. 14 - 410 S. Walnut St., Appleton Outagamie County, an 87,000-sq. ft. addition to the existing county administrative office building. 15 - 5175 W. Abitz Road, town of Grand Chute Fabel Collision Center, a 32,779-sq. ft. automotive service facility. Project completion expected in November. General contractor is Millennium Construction of Appleton. 16 - 5714 Technology Cir., town of Grand Chute Team Services, a 5,940-sq. ft. office and warehouse building. 17 - County Road CB, Fox Crossing Secura Insurance, a 350,000-sq. ft. corporate headquarters office building. Project completion expected in early 2019. Projects completed since our April issue: • Harbor House, 720 W. Fifth St., Appleton.

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NNB2B | May 2018 | 13

Build Up Greater Green Bay area 2 1 3








11 & 12

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Monday, July 16, 2018

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2nd Annual 8:30 Check-in 9:30 Free Golf Lesson 10:30 Tee Time

Fight cancer with a 9-iron. 14 | May 2018 | NNB2B

Build Up

Greater Green Bay area 1 - 2810 Howard Commons, Howard Village of Howard, a mixed-use commercial retail and multifamily residential development. Project completion expected in summer. 2 - 1510 Brookfield Ave., Howard BCS International, a 92,400-sq. ft. warehouse and office building. Project completion expected in May. General contractor is Bayland Buildings of Green Bay. 3 - 2323 Woodman Dr., Howard Gander Outdoors, an addition to the existing retail building. Project completion expected in June. 4 - 1457 Donald St., Green Bay Hurckman Mechanical Inc., replace two existing smaller buildings with a new 8,400-sq. ft. industrial warehouse facility. 5 - 1313 Bay Beach Road, Green Bay Bay Beach Amusement Park, a new concessions building and a renovation of the existing train depot for an ice cream shop. 6 - 580 Potts Ave., Ashwaubenon Wisconsin Kenworth, a 6,000-sq. ft. addition to the existing warehouse facility. Project completion expected in early July. General contractor is Frontier Builders & Consultants of Kaukauna. 7 - 1317 Lombardi Access Road, Ashwaubenon US Bank, a 3,895-sq. ft. bank branch office. Project completion expected in May. 8 - 1580 Commanche Ave., Ashwaubenon Bellin Health Family Medical Center, an addition to the existing health care facility. Project completion expected in summer.

Indicates a new listing

9 - 1901 Airport Dr., Ashwaubenon Jet Air, a 42,504-sq. ft. aviation hangar. Project completion expected in July. 10 - 1200 Flightway Dr., Hobart Synergy Sports Performance, an 18,000-sq. ft. indoor athletic training facility. Project completion expected in June. General contractor is Bayland Buildings of Green Bay. 11 - 4400 block of County Road U, Wrightstown Tweet/Garot Mechanical, a 90,000-sq. ft. manufacturing facility. Project completion expected in late summer. 12 - 1450 Poplar St., Wrightstown Print Pro, a 65,000-sq. ft. manufacturing and warehousing facility. Project completion expected in summer. General contractor is CR Structures Group of Kimberly. 13 - 1601 Lawrence Dr., De Pere De Pere Crossing, an addition to the existing multi-tenant commercial retail building for Prevea Therapy. 14 - 1400 Richco Ct., De Pere Midland Plastics, a new manufacturing and warehouse facility with offices. Project completion expected in summer. General contractor is Keller Inc. of Kaukauna. 15 - 1881 Commerce Dr., De Pere Kay Distributing Co., a 25,008-sq. ft. addition to the existing beverage distribution facility. Projects completed since our April issue: • Royal Cleaners, 2125 Main St., Green Bay. • Cedar Corp., 1695 Bellevue St., Bellevue.

NNB2B | May 2018 | 15

Cover Story

Connecting to the

World Despite market challenges, Wisconsin’s dairy industry is using its expertise and technology to remain a global leader Story by Rick Berg

Dwight and Shelly Mayer’s family has been farming in rural Washington County for six generations, so they know a thing or two about successful dairying. That’s true for most of the 9,000-plus familyowned dairy farms in Wisconsin, and is a big part of the reason the state continues to rank first or second in dairy production in the United States and among the world’s dairy production leaders.

16 | May 2018 | NNB2B

If Wisconsin were a country, the story goes, it would rank fourth in the world in cheese production – behind only the United States, Germany and France. Still, it takes a lot to stay on top, especially in an environment that is not always hospitable to dairy farmers. Wild swings in milk prices, combined with large, fixed operating costs, mean that dairy farmers are often under water in the profit-and-loss column of the ledger. When she’s not helping run Mayer Farms, Shelly Mayer works as executive director of the Professional Dairy Producers of Wisconsin, a professional development organization that offers continuing education to farmers – including financial education. With current milk prices hovering around $14 per hundredweight, many if not most dairy farmers are losing money. Even if they’re enrolled and paying premiums in the U.S. Farm Service Agency’s Margin Protection Program for Dairy, the payments might offset only part of the shortfall between the cost of producing milk and the revenue from selling the milk. Mayer indicated the break-even for dairy farmers varies depending on the debt load carried by the operation, but that $14 per hundredweight falls short for most. Mike North, president of the Wisconsin-based Commodity Risk Management Group, agrees. “Break-even points can be all over the board depending on individual farm operations and other factors,” North said, “but it’s safe to say $16 to $19.” These challenging times make it imperative for dairy farmers to be even better managers, Mayer said. “It’s about sharpening the pencil,” Mayer said. “Every business is different, but it might be about restructuring your debt, giving you the potential for a little bit better cash flow. But the key to all of this is that it does take managers who are not only good at taking care of their resources – taking care of their herd and their land and growing sustainable crops – but also farmers who are financially literate, who understand their numbers or at least know the questions to ask.”

Meeting the challenges

North, who is also president of the Green Bay-based Dairy Business Association, said the biggest challenges for the industry are “fluctuations in milk prices, having a predictable and sustainable rural workforce, and overreach on environmental regulations that are not grounded in science.” The Dairy Business Association – which includes Wisconsin dairy farmers, milk processors and other related businesses – advocates for laws and regulations affecting the dairy community. Tim Trotter, executive director of Dairy Business Association, said meeting the challenges facing the dairy industry requires what he called “a shared strategy.” “People might think of farmers and cheesemakers when they hear Wisconsin dairy,” Trotter said. “What they may not realize is there are countless other businesses that help make up this $43 billion sector of the state’s economy. What one player does affects the others. So, it’s critical we understand each other and collaborate.”

Top technologies in


Like many other dairy farms in Wisconsin and elsewhere, Kaukauna-based Milk Source employs an expanding roster of technology to improve its operations. Here are some of the most significant: Drones (unmanned aerial vehicles or UAVs):

“Drones have given us an affordable ability to gain a different perspective,” said Director of Agronomy Matt Wichman. “You can see different patterns that will show up only from above. Things you would never see just walking across a field. Whether it’s irrigation, fertilizer, growth patterns. It offers a tremendous capability as a diagnostic tool.”

Data analytics and electronic record keeping:

“Software on combines, planters and other large machinery collects data — ranging from soil and crop types, harvest moisture to yield,” said Wichman. “I can call that data up on my laptop, tablet or cell phone and figure out that this acre costs me 7 cents more per bushel it yields compared to the one next to it. I can see the precipitation report for every acre we farm, from highest to lowest … and I can flip through it and see where to schedule my time and attention.”

Genetics and breeding: “Genetics are moving along

at a much faster clip since the bovine genome was mapped (in 2009),” said Milk Source CEO Jim Ostrom. “We know within 75 percent certainty the gender of an unborn animal. Advancements in genetics are accelerating at a quickening pace.”

Milking Parlor automation: “Look at automated parlors, like the 100-stall rotary in La Belle (where Milk Source is renovating an existing dairy),” said Milk Source Partner John Vosters. “We are looking at a huge gain in efficiency. Labor is a very high cost, so anytime you can achieve more output with less input, it’s very valuable. Upon completion of our Missouri project, they’ll be able to milk at least 10 percent more cows as we do with the same personnel in New Chester (Dairy in Adams County). Automated rotaries are also safer and require a lot fewer steps. It’s easier for the parlor team to get the timing down. That makes it easier on the workers.” Nutrition and ration technology: “The ongoing, scientific, computerized ration generation technology continues to be essential,” Vosters said. “We have specialized nutritionists developing diets for our cows. It’s always changing with new information and strategies. When you have a good guy doing that, you can maximize the potential of the cow while minimizing feed costs. Because 50 percent of our cost is feeding cows, a small change has a huge impact. If you save a nickel a cow a day, well, that’s big money.”

NNB2B | May 2018 | 17

Cover Story


On labor shortages, for example, Dairy Business Association and others are pushing for “a favorable environment for dairy farm employees, regardless of their immigration status,” according to the organization’s website, as well as for programs to enhance the agricultural workforce. Brody Stapel, who farms at Double Dutch Dairy near Cedar Grove, is president of Green Bay-based Edge Dairy Farmer Cooperative, which represents about 800 dairy farmers in the Midwest on federal policy issues. “We have to work together to attract and retain more working-age people to Wisconsin, and it is our responsibility to interest them in a job in agriculture,” Stapel said. “We also need a new year-round visa option for agricultural workers that functions for our current employees and future workers.” To combat cyclical swings in milk prices, dairy industry leaders believe expanding export markets would help stabilize and increase prices. Canada has traditionally been a strong market for some Wisconsin milk products, but that began to change in 2017 when Canada imposed new tariffs on protein concentrates and other milk ingredients.

4201 W. Wisconsin Avenue, Appleton | 101 City Center, Oshkosh

“The changes affected exports of ultra-filtered milk to Canada, but this represents a pretty small part of our overall exports,” Stapel said. “Even if that change cannot be fixed, we can do other things to grow exports that would offset that loss. For example, new bilateral trade agreements with partners like Japan or the United Kingdom would do that.” The other obvious answer to low prices is to decrease production, but that option is limited for dairy farmers, who can’t simply shut down the production equipment until prices increase. As Mayer said, “cows are a biological system. They need to be milked every day.” So options for the future of dairy are limited. “There are essentially two roads to go down here,” North said. “One is to grow demand. The dairy community certainly had a good start this year. Exports were strong early on. But they’ve now potentially been hindered by the talk of tariffs. We’re still in the dark on how this will eventually look. “The second option is more painful – reducing the supply of milk. It’s the option of last resort because no one wants to see farmers go out of business.”

Virtual Dairy Farm Brain Project from UW Madison

In 2017, University of Wisconsin Madison scientists began a project to create a “virtual dairy farm brain” that will collect and integrate a farm’s data in real time and analyze the data to help farmers make better management decisions. The pilot project is collecting data on roughly 4,000 cows from three farms, including data on feed consumption, milk production, weather, milk prices and feed costs. The pilot is expected to take two years, after which the scientists plan to expand the project to include herds from up to 200 farms. 18 | May 2018 | NNB2B

Technology to the rescue

As in other industry sectors, technology and innovation are important tools to help reduce costs for dairy farmers, according to North. “A good example of this is the use of robotics, particularly in milking parlors where they reduce labor needs,” he said. Mayer’s organization includes several farms that have adopted robotic milking parlors or other technological innovations. Those technologies potentially reduce the demand for skilled labor and decrease costs over time, though in the short term the capital cost of implementing a new technology is more likely to increase the operation’s debt load, Mayer said. For one Wisconsin dairy producer, technology has been the solution. Kaukauna-based Milk Source LLC operates dairy farms in Michigan, Missouri and Wisconsin, including Rosendale Dairy in Fond du Lac County, Omro Dairy and Tidy View Dairy near Freedom. At Rosendale Dairy, feed for the cows is custom-mixed, based on data-driven nutrient analysis, and milking occurs in a rotary milking parlor, with two 80cow carousels operating 22 hours a day. Milk Source was founded in 1999 by multi-generational family farmers Jim Ostrom, John Vosters and Todd Willer, who all met at the University of Wisconsin Madison. The three all believe in what is increasingly called “smart farming” or “precision agriculture.” Those ideas start with that most critical technology – the Internet. “Everyone wants to talk about agrotechnology, but the biggest thing that has affected us with productivity and efficiency is the Internet and the expansion of broadband, which has allowed us to tie all farms together,” Willer said. “Getting good, solid broadband allows us to portal into every farm, all the cow data, all the feed and ration data, the weights of the trucks going across the scale, even our fuel systems. We can get reports of how many gallons of diesel fuel are used in every load. All of this can be accessed on my computer or even my cell phone.” That ability extends to many of the

“Break-even points can be all over the board depending on individual farm operations and other factors, but it’s safe to say $16 to $19.” Mike North, president of the board of directors, Green Bay-based Dairy Business Association organization’s day-to-day activities.

Advantages of scale

“(Milk Source’s director of agronomy) can start and stop our center pivots in a field from his cell phone,” Willer said. “At some of our farms, we can turn on barn fans, monitor cow cooling systems, including the water meters for well reports – all of this from me sitting at my desk in the office.”

Technology also helps agri-businesses scale up operations and manage that scale, according to Ostrom. “Herd-management software used to be done all manually. Now it’s all computerized,” Ostrom said. “Crop management is done via very complex programs. We can literally track square yard by square yard, square foot by square foot – it’s genuine precision farming.”

Remote diagnostics are continuing to advance, he said. A cloud-based information-sharing system for managing reports as well as data and environmental compliance documents are examples of resources that wouldn’t be as readily available without the build out of broadband technologies. Yet, the challenge, Willer said, is “the availability of Internet in rural areas might not be able to keep up with the broadband demand and speeds that we need to utilize these technologies as they keep developing.”

“We use all available means,” Ostrom continued, “from the logistics perspective of handling large-scale data and crop inputs to the use of larger equipment that covers more acres more efficiently. Thirty years ago, a farmer would work on a tractor for 10 to 12 hours and be exhausted out in harsh weather on a rocky field. Tractors today are four to five times the size, with comfort-controlled rides, user-

Technology helps connect farmers & consumers Kaukauna-based Milk Source believes social media is one technology that can help the agriculture community create better understanding of what it does. “With fewer farmers providing food for more people than ever before, one largely overlooked impact of technology is as a means of communication,” said Bill Harke, director of public affairs for Milk Source. “Social media is a double-edged sword. Many farmers today are all-too-accustomed to being the victim of online bashing from an uninformed segment of population. However, social media at least offers the platform where myths and false allegations can be addressed. It can help balance the scales. Farmers can re-connect directly with consumers to demystify 21st agriculture and show what is really going on.” Technology also helps Milk Source offer Community Compost Day – one of its most popular community outreach programs. “Each year in early May we have a day where we set aside dried manure compost for neighbors to come by many of our farms and pick up enough compost to plant their home gardens,” Harke said. “We will serve somewhere between 700 and 1,000 people each year with enough nutrient-packed compost to feed their gardens for the whole year. This is only possible because of the use of these newer technologies in our onsite treatment facilities.” NNB2B | May 2018 | 19


The Fox Cities offer convenience, versatility and venues for every type of meeting. An array of exceptional dining options, 3,200+ hotel rooms and group activities, along with our walkable downtown areas will ©ADAM SHEA PHOTOGRAPHY; TOWN COUNCIL, NEENAH, WI

complete your experience. NEW in 2018 — Fox Cities Exhibition Center (38,000 sq. ft. facility)

Plus Wisconsin’s Best Shopping!

Contact Amy Karas at or 800. 236.6338

“A cow still needs a comfortable bed to lie on, high-quality feed and herdsmen who are attentive to her needs ... a cow is still a cow, and she still needs the same basic things that she always did.” Todd Willer, partner at Kaukauna-based Milk Source LLC

in the Wisconsin dairy industry and we have a leg up on every other entity that wants to be a player in this industry. We have all the infrastructure in place here. We have the number one agricultural research university in the world and we have a critical mass of skilled dairy farmers. “Most of all, we have the next generation of dairy farmers and that is our most important crop. They are talented and eager. Balancing it all, we have it all here to remain the world hub for dairy. We just have to make sure we have the dollars invested in dairy research to stay ahead. We’re going to continue to need new technologies to help us work better and faster. We know how to work our way through it and we will.” n Rick Berg is a freelance writer and editor in Green Bay.

accommodating cabins, and with more technology and faster speeds. The farmer leaves his job at the end of the day without substantial, massive fatigue. Ostrom and his partners believe technology will be the saving grace for the dairy industry and for agriculture in general. “All of it, collectively, makes it possible to precisely produce food for an ever-increasing world (population),” Ostrom said. “There are very few people left in agriculture, and those that are in it have a responsibility to deliver food in an ethical, environmentally-sound and healthy way. All this technology ensures those things continue happening.”

What’s changed, what hasn’t?

When veteran farmers are asked to cite differences and similarities between today’s dairy industry and that of yesteryear, their answers revolve around two common themes – 1) the cows, the people and the ethics are the same, and 2) technology has made the process more efficient and productive. “A cow still needs a comfortable bed to lie on, high-quality feed and herdsmen who are attentive to her needs,” Willer said. “What has changed is how we get it done — whether it’s the size of the farm or the technology we use. Everything we do, from planting our crops to bedding our cows, from how we harvest and cool milk to how we transport it — all of that has changed. But a cow is still a cow, and she still needs the same basic things that she always did.” “Farming today is a combination of science, management and precise care — whether it’s the crops or the animals. That’s what farming is,” said Ostrom. “I firmly believe that how we treat our people and how we care for our cows is definitely better than it has ever been,” said Vosters. “We continue to evolve within our specialization, which not only leads to the breeding of healthier animals, but also creates more opportunities within our work force.” Mayer believes that despite the challenges, Wisconsin’s dairy industry will continue to hold the high ground in worldwide markets. “The thing is, when the pendulum swings too far, we tend to lose perspective,” Mayer said. “These are challenging times for the agriculture sector, for sure, but we are very resilient people

Wisconsin Dairy Data According to the Wisconsin Milk Marketing Board: m Dairy contributes $43.4 billion dollars to Wisconsin’s economy, providing food, jobs and public services across the state. m Has 9,520 licensed dairy farms and 1,279,000 dairy cows. m Produces 23,552 pounds/ 2,739 gallons of milk per cow each year. m Produces 3.167 billion pounds of cheese, accounting for 26.2 percent of the United States total. m From 2006 to 2016, milk production in Wisconsin increased by nearly 29 percent, and cheese production jumped 29.1 percent, according to the U.S.D.A. National Agricultural Service. m If Wisconsin were its own country, it would rank fourth in cheese production in the world, behind the United States, Germany and France.


Grow your Wisconsin business with BBB Accreditation.

NNB2B | May 2018 | 21


Meeting a Need Long-discussed convention center expansions and modernizations are finally built. Are more people coming to northeast Wisconsin now? Submitted photo

Story by Lee Reinsch The buzz around expanded convention facilities across northeast Wisconsin has been resounding over the past decade. Meeting space needs analyses, feasibility studies, conversations about funding, property acquisitions, and dozens upon dozens of community meetings with various stakeholders eventually gave way to bulldozers and cranes for construction crews to make such long-proposed facilities a reality. New North B2B magazine invested several articles over the last 10 years allowing meeting and tourism officials from the region to explain what kinds of meetings and conventions the area was missing out on to hotspots like Milwaukee, Madison and Wisconsin Dells. Now all of those long-discussed larger, modern convention facilities up and down the Interstate 41 corridor have been completed and are open for business. So are these facilities bringing in the larger, grand conventions that they promised? New North B2B threw a net around the conversation to gather what’s what in convention facility updates. 22 | May 2018 | NNB2B

Fox Cities Exhibition Center in downtown Appleton.

Region’s newest showpiece

No one will argue the Fox Cities Exhibition Center was a long time coming. Over a decade of planning and debate crawled by from the time a small group of business people brewed up the idea to the ribbon cutting earlier this year. With amenities such as a five-bay loading dock, 20,000-pound capacity freight elevator, and skywalk leading to the previously existing Paper Valley Hotel, the facility is already on its way to becoming a leading conference center in northeast Wisconsin. “It’s certainly opened us up to a lot of new business in the area – business we weren’t able to accommodate before,” said Pam Seidl, executive director of Fox Cities Convention & Visitors Bureau. “It’s brought a nice amenity into the heart of our municipalities and into the heart of downtown Appleton.” Within its first year, the Fox Cities Expo Center should generate around $8 million in local economic impact, according to Linda Garvey, general manager of Radisson Paper Valley Hotel in downtown Appleton, which oversees management of the facility. The City of Appleton owns the expo center, and local hotel room taxes help pay for much of

the construction debt on the nearly $32 million facility. The Fox Cities Expo Center is equipped to accommodate large and small groups of all kinds. “We’re looking at events through all segments, so whether it be an association, government group, religious conference, fraternal conference, or anybody that would hold a conference that would generate (hotel) rooms in the market,” Garvey said. The docks, freight elevator and street-level ramp that conveys right down into the facility and onto the exhibition center floor make loading and unloading relatively simple for exhibitors, according to Garvey. “When exhibitors come in, they have all their products in their exhibit-booth design, so it’s important for them to be able to bring their items into the loading dock, into the freight elevator and down into the exhibit floor in a timely fashion,” she said. “That’s something the five-bay loading dock really helps with.” For example, during the recent Home and Garden Show, Appleton-based Waupaca Elevator Co. used the docks and freight elevator to bring a residential elevator in for display at the show. “Certainly the primary focus is attracting these tourism related groups, and it’s definitely doing that,” Seidl said.

Some of the larger events likely would have been held in another city were it not for the new exhibition center, Seidl said. Others might have been held elsewhere in the city. Still others are looking at Fox Cities Expo Center for future events. “We had a state powerlifting event at the Radisson ballroom this year, and they’re now interested in coming back and using the exhibition center,” Seidl said. So is it taking business away from other facilities in the area? Garvey said no. “Because we have a lot of inventory here at The Radisson, when we’re able to fill up our rooms, then our competitors also receive (increased business),” Garvey said. The Radisson Paper Valley Hotel has 388 guest rooms, while the average in the market is about 120 rooms, according to Garvey. “We’re looking at conferences that will not only fill the downtown hotels, but spill into the airport properties and surrounding communities,” Garvey said. “If we can generate demand for rooms in the market, then everybody wins.”

What: Fox Cities Exhibition Center Where: 355 W. Lawrence St., Appleton How big: 30,000 square feet Price tag: $31.9 million Accommodates: 3,000 Opened: January 11, 2018

Arena open to slew of events Home to the Wisconsin Herd, part of the Milwaukee Bucks Gatorade League basketball team, Oshkosh’s newest kid on the block is off to a strong start.

Menominee Nation Arena is among the largest and most modern arenas of its kind in the state, but its leader isn’t messing around with state distinctions. “I’m going for No. 1 in the country, and as far as G-league facilities go, we’re the best in the country,” said Debra Allison-Aasby, senior vice president of the arena, adding that she heard this comment from one high-ranking G-League official. “I think everybody knew it would be great, but just not how great,” she said. Menominee Nation Arena opened Dec. 1 in time for the year’s last eight home games, most of which sold out, according to Amy Albright, executive director of Oshkosh Convention & Visitors Bureau.

Submitted photo

An interior look at the Fox Cities Exhibition Center.

Even groups not before viewed as primary users of the new Fox Cities facility, such as state darts tournaments, are using it already, Seidl said. “We’re seeing a lot of people having a lot of interest in the exhibition center from a lot of different areas,” Seidl said. Seidl said in the short few months it’s been open, the Fox Cities Expo Center has hosted corporate meetings and events, sales conferences, statewide conventions such as the Governor’s Conference on Tourism, and local events, like a chamber-sponsored career expo for 8th graders. “It’s a nice mix of the different types of events you’d expect to see in a facility like this,” Seidl said.

NNB2B | May 2018 | 23

Tourism The project came together quickly. “Typically an arena our size would take a year to two years to build … but it was done in eight months,” Allison-Aasby said. This time last year, crews were just breaking ground on the site along South Main Street. In its first five months open, possibilities for alternate uses have evolved from just basketball. “It became apparent that basketball wasn’t the only thing the community needed,” Allison-Aasby said. In addition to housing the Herd, Menominee Nation Arena has become a concert venue, entertainment facility, and meeting and conference destination. The month of April saw such events as the Water City Wrestlecon and championship boxing. Musicians Cory Chisel and Sawyer Brown are on tap for May, comedian Jeff Foxworthy will be there in June, and basketball legend Kareem Abdul-Jabbar will appear for an event in September. High school and college basketball players make use of the court as well, Allison-Aasby said. What: Menominee Nation Arena Where: 1212 S. Main St., Oshkosh How big: 80,000 square feet Price tag: $25 million Capacity: 3,200 for sporting events; 4,200 for concerts and performances Opened: December 1, 2017

“We’ve done corporate training and seminars, meetings of governmental entities, and different boards that are nonprofit, both local and statewide. We have a statewide association coming up. We’ve done two job fairs, and we’re working on a health and wellness event,” she said. Volleyball is also a future consideration.

A transformation

The basketball court – or bowl, as the area in the arena is referred to – becomes the concert and entertainment venue once the hardwood floor, made by Menominee Tribal Enterprises, is removed. “It takes seven guys six and a half hours plus a forklift and separate storage area,” to pick up and remove the floor, Allison-Aasby said. “You wouldn’t know there’s a basketball team that plays here because everything for basketball is out of there, and the bowl is completely open with a concrete floor.” Menominee Nation Arena’s $500,000 sound system augments the transformation from court to concert hall. “I’ve had conversations where people in their minds think of this as a gym, and they get here and literally, their jaw drops to the floor. That’s why this is almost a $25 million project – it’s so much more than just a gym.”

Menominee Nation Arena’s second floor has two party decks Winnegamie Home Builders Association – on the north and south sides – that can accommodate smaller groups of 80 and 125 people, respectively, and the Invites You to Tour our 2018 Spring Parade of Homes Winnegamie Home Builders Association

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Submitted photo

Menominee Nation Arena in Oshkosh.

upper lounge located between the two party decks provides a more communal spot for smaller groups, Allison-Aasby said. Additionally, a glassed-in area in the concourse of the arena can serve as a meeting spot for smaller groups.

“Really, it’s been something that really has put Oshkosh on the map as far as a destination,” Albright said.

“People will tell you when they come here – for a building that’s mostly made of concrete – they feel immediately welcomed when they come in,” she said.

Growing economic impact

The Maple Pub inside the arena is open full time, plus the arena has multiple kitchens to accommodate catered events.

A boost to the area

Albright called Menominee Nation Arena and the Herd an incredible addition to the Oshkosh community. “It’s really brought people to town and given people a very affordable family outlet,” Albright said. Tickets range from $10 to the VIP experience, she said, and ticket buyers tend to spend money on anything from concessions to gas, restaurant meals and hotel rooms. The area around the arena has benefited from increased traffic, and while the arena’s economic impact is currently unknown, according to Albright, she said it’s been significant. Restaurants and taverns within several blocks of the arena are busy on the nights in which events are scheduled, and hotels have picked up business as well. “The hotels have benefited in that when the Herd plays, there’s an opposing team plus their family members who need rooms,” Albright said. Ideally, the arena inspires them to stay a bit longer the next day – perhaps go out to breakfast, shop and spend money.

“It’s certainly opened us up to a lot of new business in the area – business we weren’t able to accommodate before.” Pam Seidl, executive director, Fox Cities Convention & Visitors Bureau

The success of the KI Convention Center expansion in downtown Green Bay seems to have launched a spree of improvement projects around the area. Brad Toll, president and CEO of Greater Green Bay Convention & Visitors Bureau, said he figured the expanded KI Center would add about $4 million to the local economy in 2016, its first full year in operation. It surpassed that amount by 50 percent and keeps breaking records. “We did $6 million in 2016. In 2017 it was $7 or $8 million, and it’s exceeding what we were hoping for,” Toll said. Many of the convention groups they’d hosted in past years were growing, and the Green Bay convention facilities were not. “Because we’re an NFL city, people think we’re a lot bigger than we are. Sometimes they’re surprised at the size of our convention center,” Toll said. Often it wasn’t that groups weren’t interested in meeting in Green Bay – their groups were just too large for the facilities. “We knew that expanding the convention center was going to make a big difference for us, and it really has,” he said. In fact, a major conference-destination organization recently told Toll many national groups submitting Green Bay as one of their preferred conference sites are also submitting cities such as Kansas City, Milwaukee, Minneapolis and Bloomington, Minn. as their alternate choices. “We would typically not have expected that our hat was in that ring because those are much larger cities than us,” Toll said. “That’s a great opportunity, but you have to have be able to accommodate the needs of groups that size.” Now that an expanded convention facility is available, many of those groups are coming back. “That’s really added to the dollars that come from that part of the industry,” Toll said. And that’s spurring on the competition. NNB2B | May 2018 | 25

Tourism Busy bees

Meeting spots around the area, including Radisson Hotel & Conference Center on Green Bay’s west side and the Rock Garden at the Comfort Suites near Howard, are remodeling or have done so. Tundra Lodge in Ashwaubenon is in the consideration stage as well, according to Toll. “We’ve seen a lot of our hotel properties update and renovate, so business has been very good, very strong, and the new Titletown (district west of Lambeau Field in Ashwaubenon) has created some new options for people, for special kinds of board meetings, smaller meetings and the like,” Toll said. The new Rockwood Terrace meeting center in Titletown is one of those, with space for 120. The still-new area called Titletown was formerly known as Titletown District, but the Green Bay Packers have dropped ‘district’ from its name, according to Toll. Perhaps the most dust will be flying a few blocks east of Titletown on Lombardi Avenue, in the area known as the Stadium District to the east of Lambeau Field. The Brown County Veterans Memorial Arena – which turns 60 next year – is slated to be razed in June 2019. A 120,000-sq. ft. exhibition center will replace its footprint. “It (the current building) is very disjointed,” Toll said. “There’s 40,000 square feet here, then there’s concession stands, then you go around a ramp and there’s 20,000 square feet over there.” Toll said the jumbled space isn’t an easy sell to groups. “But being able to replace it with a huge, 120,000-square-foot, all-one-level flat floor space is really going to be fantastic,” he said. “It puts us into markets we weren’t even able to be in before.” What: KI Center expansion Where: Downtown Green Bay How big: Additional 60,000 square feet, for a total of 80,000 square feet Expansion price tag: $24 million Accommodates: 3,000 Opened: April 2015


It will be a flexible space – anything from boat shows and firefighting equipment industry expos to sports-related events could be held there. “We could put several volleyball courts through it, or basketball courts or do fencing, or skating – there’s a lot of different possibilities for spaces like that,” Toll said. “They’re designed to be incredibly flexible buildings.” Several new lodging spots have opened in the area in recent years, including four newer hotels in Ashwaubenon alone. Back in downtown Green Bay near KI Convention Center, another project that’s been in and out of the news in recent years – the historic Hotel Northland renovation – is on schedule to open this fall under the boutique umbrella of Marriott Autograph Collection Hotel. More rooms mean there must be reasons to use them. “At the same time you’re building and adding supply (rooms), you need to be adding and protecting the demand (event space) that fills those rooms,” Toll said. n Lee Reinsch of Green Bay worked 18 years at daily newspapers before launching her freelance business, edgewise, in 2007.


Corporate Wellness Awards tua

Submitted photo

KI Convention Center in downtown Green Bay.

Sponsored by

Think your wellness plan sets the pace? Nominate it for B2B’s 2018 Corporate Wellness Awards. Download a nomination form at Nominations due by May 7, 2018. 26 | May 2018 | NNB2B


Major northeast Wisconsin construction projects for 2018 The following is a partial list of the significant roadway construction projects for the coming year provided by the Wisconsin Department of Transportation Northeast Region office. Updates for active construction projects, traffic impacts and project progress are available online at All schedules are subject to change.

BROWN COUNTY U.S. 41 Resurfacing Location: 4.75 miles of U.S. Highway 41 from Lineville Road to Norfield Road in Suamico Construction schedule: March to mid-November 2018 Description: Project will resurface and provide pavement repairs, asphalt pavement, shoulder grading and bridge deck rehabilitation for the nearly 5-mile stretch of highway. No significant traffic impacts expected.

US 41 & County B Interchange Reconstruction Construction schedule: May to mid-August 2018 Description: Reconstruction of the U.S. 41 interchange at County Road B in Suamico. The interchange will be completely closed to traffic from May 14 to June 15, then partially open through July 13. All ramps on the interchange are expected to be open once again by mid-July, with the project wrapping up one month later.










Town of Vandenbroek

Project Location Map

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45 £ ¤


41 ¤ £

U V £ ¤ U V Description: A full reconstruction of State Road 55/Delanglade Street in £ ¤ £ ¤ £ ¤ ¤ including adding roundabouts at the intersections of the I-41 £ ¤ £ Kaukauna, ramps, Maloney/Gertrude roads and County Road OO. Other work includes storm sewer, sanitary sewer, water main, sidewalks, retaining walls and street lighting. Traffic will be closed and detoured in three different stages throughout the duration of the project. The interchange at I-41 will close for 90 days from late July through late October, with traffic detoured to County Road J. 45





Construction schedule: March to late October 2018 U V 22








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City of Kaukauna




Project Location 29 32 Outagamie County


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WIS 55 (Delanglade Street) Kaukauna Reconstruction 47




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WisDOT I.D. 4650-08-00 Lawe Street to USH 41 STH 55 Outagamie County

U V U Location: 1.2 miles of WIS 55/Delanglade Street in Kaukauna from Interstate V U V U V 41 to U V Lawe Street £ ¤ U V


41 £ ¤





Project Location Outagamie County

¯ WINNEBAGO COUNTY WIS 441 Tri-County Expansion Project Location: Northern Winnebago County Description: Continuation of the six-year WIS 441 Tri-County expansion project to reconstruct and expand nearly 6 miles of the freeway between County Road CB and Oneida Street. The project includes reconstruction of five interchanges and construction of two new bridges crossing Little Lake Butte des Morts. The 441 westbound ramp to access northbound I-41 will remain closed until summer of 2018, as will the westbound on-ramp from Racine Road/County Road P. Both of the freeway off-ramps to Midway Road will remain closed to traffic through the summer of 2019.

NNB2B | May 2018 | 27

Professionally Speaking

Professionally Speaking is a paid promotional spot in B2B.

How to Best Prepare for Litigation by John W. Schuster of Caliber Law, s.c. 920.292.0000 Clients ask me all the time what steps they should take when they are about to sue someone or have just been sued. Here are some key tips on getting yourself ready for a potential lawsuit that will save you time and cost: 1. Get Organized. You have a duty to preserve any and all information that may relate to a lawsuit, and printing out all documents, emails, texts messages, and other items related to the case will help you get organized and get everything in front of you. If there are a lot of documents, you can provide them in electronic format to your attorney, but save the attorney time by organizing the documents by type, date or some other system that might be useful in understanding the documents. 2. Create a Detailed Timeline by Facts. Before you meet with your

attorney, have someone on your team with actual knowledge of the event sit down and create a chronological, detailed outline of any and all events that gave rise to the lawsuit. Each line item should list the date of each event – such as a meeting, email or conversation – and then list who may be a witness of each event or list what document you’re providing supports it. 3. Know What You Will Want Out of the Lawsuit. Not every objective in life is monetary, and it is important you express what you would like to get out of the lawsuit so that you can compare it to what your attorney says you are likely to recover and have realistic expectations of what is and what is not actually recoverable under the law. Remember that attorney fees are generally not recoverable in most lawsuits, which is why it is important to understand your rights and what will be available as a recovery in a best case/

worst case scenario. A good attorney will appreciate clients who come in and follow the simple steps above, as it significantly reduces the time the attorney will have to review and get up-to-speed on the file, and most importantly, often results in substantial costs savings to you as the client. This results in both a much more effective attorney on your case, and a happy client when you find yourself pursuing another party, or defending yourself in a claim being asserted against you or your business.

Atty. John W. Schuster, J.D., MBA is the owner and an attorney at Caliber Law, S.C., a law firm located in Oshkosh which specializes in business law and real estate. Schuster helps business owners start, protect, buy, sell and grow their businesses.

Thank you to our supportive community, incredible clients and superstar team for six years of revolutionary marketing!


28 | May 2018 | NNB2B

Professionally Speaking

Professionally Speaking is a paid promotional spot in B2B.

Tourism helps communities thrive by Amy Albright of Oshkosh Convention & Visitors Bureau 920.303.9200 Oshkosh, Wisconsin’s Event City, had the pleasure of welcoming more than one million visitors last year. All these travelers bring tremendous value to the Oshkosh area, which is why we always welcome them with open arms. What makes tourism so important is that it encourages visitors to come to our destination and spend money. And, if Oshkosh provided an enjoyable stay, they continue to return again and again. This simple process has an incredibly positive impact on the Oshkosh area. Tourism brings visitors and dollars into our communities, helps sustain and create jobs, encourages entrepreneurial business starts, generates non-resident taxes for government and supports local nonprofits. Visitor spending produces much-needed tax revenue, which stimulates growth and development in our community. It funds things like our police officers, fire

departments, roads, parks and other essential programs and services for local citizens. Visitor spending also helps keep our establishments vibrant and gives them the incentive to stay here and invest in the community. Tourism helps sustain and create employment in the Oshkosh area. Nearly 5,000 jobs are supported annually through tourism-related activities. Without tourism-supported jobs, the unemployment rate would more than double. It feels great and gives you a sense of pride when people want to visit your community. It’s a reminder that you live in a special place and have assets that don’t exist elsewhere. Visitors are coming here to attend our events and spend money at our restaurants and retail businesses. This spending also lures news businesses to our area, which adds to our community’s resources.

tourism often overlooked is the significant impact it has on local, nonprofit organizations, programs and services. Numerous events held in the Oshkosh area donate a portion, or even all, of their proceeds to help and assist nonprofit entities every year. Without the support received from these events and the visitors who attend them, many of these nonprofits would struggle to operate or not exist at all. The prosperity gained from tourism continually improves the overall quality of life enjoyed in Oshkosh. Travelers truly benefit Oshkosh in so many ways. That’s why our community welcomes them so enthusiastically each and every year and continues to work hard to ensure they return. Amy Albright is the Executive Director of the Oshkosh Convention & Visitors Bureau. To learn more about tourism in Winnebago County, go to or call (920) 303-9200.

190,310,000 An extremely important benefit of












NNB2B | May 2018 | 29

Who’s News


New North B2B publishes monthly new business incorporations filed with the Wisconsin Department of Financial Institutions. Brown County

HAIR BY ALLISON LLC, Allison Gressick, 224 Shelley Lane, De Pere 54115. GIGI’S HANDMADE PIZZA LLC, Danielle D. Elwell, 617 Birch St., De Pere 54115. BALANCED BUSINESS LEADERSHIP CONSULTING LLC, James Rasmussen, 1511 Fernando Dr., De Pere 54115. BAILEY ELECTRICAL SERVICES LLC, Kelli Bailey, 1007 S. 6th St., De Pere 54115. THIEDE MAINTENANCE AND REPAIR LLC, Travis Glenn Thiede, 1862 Grant St., De Pere 54115. RELIABLE RIDES AUTOMOTIVE LLC, Valerie Fredenberg, 1120 Pershing Road, De Pere 54115. MAC GOD MUSIC GROUP LLC, Dorian Brown, 975 Lee Ave., De Pere 54115. FUEL GOOD NUTRITION CLUB LLC, Kaila Gusick, 353B Main Ave., De Pere 54115. K&M JANITORIAL LLC, Karina Arellano, 6350 Glenmore Road, Denmark 54208. PRO1 TRANSPORT LLC, Timothy R. Czarneski, 655 Copenhagen Lane, Denmark 54208. JJH ELECTRIC LLC, Jim Healy, 5669 State Road 29, Denmark 54208. KATHY KNUTSON FOOD SAFETY CONSULTING LLC, Kathleen Mary Knutson, 1421 Argonne Dr., Green Bay 54304. YANEZ AUTO SERVICE CORP., Jessica Yanez, 2081 Manitowoc Road, Green Bay 54302. EDWARD C. GUDGEON TRUCKING LLC, Edward C. Gudgeon, 857 Alpine Dr., Green Bay 54311. MAY’S EGG ROLLS LLC, May Y. Ly, 154 N. Broadway, Green Bay 54303. CHAMBERS FINANCIAL GROUP LLC, Wendy Rae Loch, 2010 Velp Ave., Green Bay 54303. ROZNIK DENTAL LLC, Joseph Roznik, 2460 Finger Road, Green Bay 54302. LEDESMA CLEANING SERVICES LLC, Maribel Soperanes, 1331 Bellevue St., Lot 545, Green Bay 54302. MASTER TAILOR RUDOLF LLC, Rudolf L. Martirosyan, 840 Willard Dr., Ste. 101, Green Bay 54304. INFINITY HAIR SALON LLC, Tricia Huguet, 2300 Santa Barbara Dr., Green Bay 54313. U.S. PLASTERING LLC, Kevin L. Ferrington, 2264 Crary St., Green Bay 54304. PRECIOUS MEMORIES CHILDCARE LLC, Tracy Dorn, 744 Schoen St., Green Bay 54302. MATT’S PLOWING AND LAWN CARE LLC, Matthew Kispert, 834 Shawano Ave., Green Bay 54303. ANGELS TRANSPORTATION LLC, Steve Schroeder, 1451 Ponderosa Ave., Green Bay 54313. McALLISTER LANDSCAPE SUPPLIES, LLC, Kathleen McAllister, 4301 Milltown Road, Green Bay 54313. BADGER STATE FLOORING LLC, Allen Dell Armstrong, 2535 Crest, Green Bay 54302. OV CLEANING SERVICES LLC, Olga Vejar, 1331 Bellevue St., Lot 19, Green Bay 54302. MC PAINTING & COATINGS LLC, Christopher Longlais, 415 St. Francis Dr., Green Bay 54301. G Y X ROOFING AND SIDING LLC, Gilberto Vitela Macias, 2577 Finger Road, Green Bay 54302. U STORAGE LLC, Scott R. Heim, 2156 Roberta Ct., Green Bay 54313. PACKERLAND RV RENTAL LLC, Damien Dufek, 2446 Bay Settlement Road, Green Bay 54311. ACCENT BUILDING CARE LLC, Bradley Joseph Bain, 2584 Riverside Dr., Green Bay 54301. SCHULTZ RV & TRAILER LLC, Laure G. Schultz, 3684 Lineville Road, Green Bay 54313. 30 | May 2018 | NNB2B

GREEN BAY COMMUNITY DAY CARE CENTER LLC, Kaunhou Vang, P.O. Box 8954, Green Bay 54302. JJ FITNESS LLC, James R. Derks, 2631 Packerland Dr., Green Bay 54313. R&J REMODELING LLC, Joshua A. Steveson, 221 S. Ashland Ave., Green Bay 54303. FOOTESTEPS REMODELING AND REPAIRS LLC, Antoine L. Foote, 668 Cornelius Dr., Green Bay 54311. THE TRAVELING SHARPENER LLC, Kelly Nicole Lewis, 118 S. Washington St., B321, Green Bay 54301. DA-RAN DAIRY LLC, Dave J. Stahl, 224 Grandview Road, Green Bay 54311. RELIANCE CREMATORY LLC, Carrie Baeten, 7101 Morrison Road, Greenleaf 54126. MAHAD TRUCKING LLC, Mahad Abduqadir Hassan, Sr., 1175 Roland Lane, Howard 54303. CONNECTION POINT TECHNOLOGIES LLC, Wyatt Wisnefske, N3514 Willow Road, Pulaski 54162.

Calumet County

CLIFF VIEW CATERING LLC, Nathan Vanden Wymelenberg, N7974 Lake Breeze Dr., Sherwood 54169.

Fond du Lac County

JAX TRANSPORT LLC, Scott Hackbarth, N1036 Mink Lane, Campbellsport 53010. TRI COUNTY ATMS LLC, Becky Farrell, 415 Oak St., Campbellsport 53010. KETTLEBERRY FARM LLC, Reuel Loritz, N1880 Double D, Campbellsport 53010. A&E HEATING AND COOLING LLC, Eric Brian Abitz, 90 Pheasant Dr., Fond du Lac 54935. GUN DOG STORE LLC, Paul Goetzke, 114 S. Main St., Fond du Lac 54935. ALL MY CHILDREN CINNAMON ROLLS LLC, Adrian Irby, 228 S. Marr St., Fond du Lac 54935. S&B ALTERATION LLC, Bao Xiong, 35 N. Main St., Fond du Lac 54935. PRETTY NAIL LLC, Truong Xuan Le, 755 Security Dr., Z204, Fond du Lac 54935. HEALING CENTER INC., Ping Wang, 535 E. Johnson St., Fond du Lac 54935. BEVAN TRANSPORTATION LLC, Kim Ratliff, 609 E. 2nd St., Fond du Lac 54935. BADGER UNDERGROUND CABLE LLC, Samuel D. Gilles, 552 Grove St., Fond du Lac 54935. LA PALOMA EVENT SERVICES LLC, Maria T. Pena Romo, 81 Mockingbird Lane, North Fond du Lac 54937. RED’S FLOORING SERVICE LLC, Kevin H. Redeker, 1604 Chapman Ave., North Fond du Lac 54937. J&J TRANSPORT CORP., Jeremy Tamm, 39 Mockingbird Lane, North Fond du Lac 54937. FUSION HEATING AND COOLING LLC, Jeffrey J. Roby, 317 Hamburg St., Ripon 54971. T. STOBB TRUCKING LLC, Anthony Stobb, 385 Fond du Lac St., Waupun 53963. YOGA WITH ANDREA LLC, Andrea Oosterhouse, 459 Rosewood Dr., Waupun 53963.

Green Lake County

KIDS COUNTRY CARE LLC, Samantha Volp, W1766 Dead End Road, Berlin 54923.

Outagamie County

JOHN MILLER CARROLL LAW OFFICE, S.C., Jami L. Carroll, 226 S. State St., Appleton 54911. CRYSTAL BALLROOM COMMUNITY DANCE COMPANY, Thomas J. Wood, 2228 W. Seneca Dr., Appleton 54914. OZZIE’S LAWN AND LANDSCAPE LLC, Osvaldo Garza, Jr., 1219 W Commercial St, Appleton 54914. FOX VALLEY BEEKEEPERS LLC, Larry William Cain, 630 E. Sierra Lane, Appleton 54913. FLEET SOLUTIONS OF THE FOX CITIES LLC, Donald James White, Jr., 132 S. Joseph St., Appleton 54915. APPLETON CHARITY EVENTS INC., George M. Schroeder, 4705 Buttercup Ct., Appleton 54914. SLASH BEAUTY & BARBERING LLC, Ashley Davis, 2400 S. Kensington Dr., Ste. 400, Appleton 54915.

BADGER MEDICAL SALES LLC, Eric Michael Broten, 1206 W. Frances St., Appleton 54914. UTHENTIC CONNECTIONS COUNSELING LLC, Jesse Frederick Kusserow, 1822 S. Bouten St., Appleton 54915. CLINE COUNSELING & CONSULTING LLC, Jessica Cline, 1654 W. Evergreen Dr., Appleton 54913. ROWDY FITNESS LLC, Rowdy Bentham, 315 S. Douglas St., Appleton 54914. ESSENTIA ENERGY WELLNESS LLC, Michelle R. Line, 1339 W. Lawrence St., Appleton 54914. OLIVE AND ROSE BOUTIQUE LLC, Pamela Cuevas, 200 S. Buchanan St., Appleton 54915. AMISH CABINET DOORS LLC, Thomas G. Cook, 6000 N. Richmond St., Appleton 54913. MAD DASH CARPENTRY LLC, Michael Dashner, 303B Lom St., Combined Locks 54113. INDEPENDENT CLAIMS RESEARCH LLC, John Jacques, 430 E. Main St., Hortonville 54944. ROVING SCALLYWAGS LLC, Kevin L. Huss, 380 Bicentennial Ct., Kaukauna 54130. RESOLUTE CUSTOM WOODWORKING LLC, Danny L. Awe, W669 River View Ct., Kaukauna 54130. A BETTER DAYCARE LLC, Johnitta Scott, 412 Buchanan Road, Kaukauna 54130. VOICE DATA & ELECTRIC SERVICES LLC, Gregory Van Rixel, 819 Blackwell St., Kaukauna 54130. BEJJ UPTOWN CUTS LLC, Jesse Van De Hey, 1116 Buchanan St., Little Chute 54140. HOUSE OF PRAYER BAPTIST CHURCH INC., Andrey Okhman, N7511 County Road U, Oneida 54155. PETE’S TOWING & AUTO LLC, Kevin Kallies, W269 Pearl St., Oneida 54155. JP ELECTRONIC PAYMENT SOLUTIONS LLC, Joshua M. Pierre, 229 E. High St., Seymour 54165. SPECIAL-T DETAILING LLC, Tanner Thomas, 917 Northwood Dr., Seymour 54165. J & R FOUNDATIONS LLC, Jason Roehrborn, W3230 Sievert Road, Seymour 54165.

You need one to win. Let’s build it together.

Successful Journeys Need a Guide™ 920.427.5077

Winnebago County

I GET AROUND REMODELING LLC, Patrick T. Fitch, Sr., 717-1/2 Marquette St., Menasha 54952. MLM CLEANING-JANITORIAL SERVICES LLC, Lilia M. Villar, 1369 Stead Dr., Menasha 54952. FOX VALLEY HYDRO FARM LLC, Steven J. Main, 1311 Sunset Lane, Menasha 54952. DUTCH TOUCH ELECTRIC LLC, Steven Robert De Bruin, 1803 Dublin Tr., Apt. 119, Neenah 54956. RELAX EVENT PLANNING LLC, Matthew Brehmer, 219 E. Wisconsin Ave., Neenah 54956. SCHROEDER HOME DECORATING LLC, Tina Marie Schroeder, 6428 Paynes Point Road, Neenah 54956. APEX PHOTOGRAPHY LLC, Leigha Schmid, 950 Higgins Ave., Neenah 54956. SCRIBES FOR HIRE LLC, Robert Howard Daniels, 3463 Grand Meadows Crossing, Neenah 54956. MKEVENTS LLC, Mary A. Kemps, 1080 Pendleton Road, Neenah 54956. LOPEZ FAMILY CLEANING LLC, Alondra Lopez, 233 Washington Ave., Omro 54963. ISLAND VIEW RETRIEVER CLUB INC., Vincent Portelli, 4065 Tulane Dr., Omro 54963. ROOSTERS HOBBY FARM LLC, Alvin John Conger, 7818 Swiss Road, Oshkosh 54902. QUALITY CONSTRUCTION SOLUTIONS LLC, Seth Andrew Szweda, 1731 Oshkosh Ave., Oshkosh 54902. WAGNER WOODWORKS LLC, Michael C. Wagner, 2964 Witzel Ave., Oshkosh 54904. BEST QUALITY TREE SERVICE LLC, Kurt Metko, 3945 Summerview Dr., Oshkosh 54901. PEAKS & PINES COFFEE ROASTERS LLC, David A. Phillips, 1340 Ontario St., Oshkosh 54901. FUKI RESTAURANT OF OSHKOSH INC., Binghui Yang, 2010 W. 9th St., Oshkosh 54904.






| Sat 11a-5p

1212 S. MAIN ST., OSHKOSH, WI Entrance located on Northeast side of building

TEQUILA TUESDAY $3 Tequila | Complimentary taco bar

WHISKEY & WINE WEDNESDAY 1/2 price Whiskey drinks | $3 Wine 1/2 priced cheese and meat tray or cheese fondue

THIRSTY THURSDAY $2 pints | $2 Bavarian pretzel

FAB FRIDAY 1/2 price rail, draft, house wine 1/2 price appetizers

SATURDAY SUPREMES $5 Pint Bloody Mary Supremes

920.309.8343 TUES-SAT


NNB2B | May 2018 | 31

Who’s News DANIEL’S REMODELING AND HOME IMPROVEMENTS LLC, Daniel Stephen Metko, 2042 Roberts Ave., Oshkosh 54904. UNITY CABINETRY LLC, Jeffrey W. Chopp, 3978 State Road 21, Oshkosh 54904. HENRY NACKERS CARAMEL COMPANY LLC, Brian Robert Schaefer, 4505 Prairie Lane, Oshkosh 54901. ANDREA HANNA THERAPEUTIC MASSAGE LLC, Andrea Jean Hanna, 1015 W. 10th Ave., Oshkosh 54902. MACIAS JANITORIAL LLC, Isabel Macias, 451 Bowen St., Oshkosh 54901. APEX ACCIDENT ATTORNEYS LLC, George W. Curtis, 3475 Omro Road, Ste. 200, Oshkosh 54903. HANDYMAN HOFF CONTRACTING SERVICES LLC, Conner Jameson Hoff, 4381 Soda Creek Road, Apt. 10, Oshkosh 54901. ELMER INSURANCE GROUP LLC, Shannon Paul Elmer, 226 N. Main St., Oshkosh 54903. OPEN SOURCE DIGITAL LLC, Calvin Krusick, 417 S. 3rd St., Winneconne 54986. BELLA SKYE BOUTIQUE INC., Marcella Haug, 5947 Valentine Dr., Winneconne 54986.

Building permits

B2B includes a monthly list of building permits (not to include residential projects) in excess of $400,000. MCDONALD’S, 102 E. Bell St., Neenah. $400,000 for an interior renovation of the existing commercial restaurant building. General contractor is Peter Schwabe Inc. of Brookfield. March 1. C.D. SMITH CONSTRUCTION, 125 Camelot Dr., Fond du Lac. $14,165,000 for a 50,000-sq. ft. corporate headquarters facility. Contractor is self. March 1.

ENZYMATIC THERAPY, 825 Challenger Dr., Green Bay. $430,000 for interior alterations to the existing industrial warehouse facility. General contractor is Boldt Construction of Appleton. March 2. GANDER OUTDOORS, 2323 Woodman Dr., Howard. $391,000 for an addition to the existing retail building. General contractor is DBS Group of La Crosse. March 2. GLACIER HILLS CREDIT UNION, 608 W. Johnson St., Fond du Lac. $922,600 for a new financial institution office. General contractor is Smet Construction Services of De Pere. March 2. BELLIN MEMORIAL HOSPITAL, 725 S. Webster Ave., Green Bay. $687,400 for an interior remodel of the fifth floor to create two catheterization labs. Contractor is IEI General Contractors of De Pere. March. DE PERE CROSSING, 1601 Lawrence Dr., De Pere. $534,085 for an addition to the existing multi-tenant commercial retail building. General contractor is Rodac Development & Construction of Ashwaubenon. March 14. FOND DU LAC WASTEWATER TREATMENT, 700 Doty St., Fond du Lac. $2,966,455 for various interior alterations to the existing municipal utility. General contractor is Miron Construction Co. of Fox Crossing. March 16. HSHS ST. VINCENT HOSPITAL, 835 S. Van Buren St., Green Bay. $1,580,000 for an interior remodel of the third floor women’s services area. Contractor is IEI General Contractors of De Pere. March. GRANDE CHEESE, 420 Trowbridge Dr., Fond du Lac. $1,500,000 for a 34,000-sq. ft. addition to the existing industrial facility. General contractor is Capelle Bros. & Diedrich Inc. of Fond du Lac. March 20.

PLANNERS | ARCHITECTS | BUILDERS Building Trust Since 1960



























With Offices in the Fox Cities, Madison, Milwaukee & Wausau

WWW.KELLERBUILDS.COM | 1.800.236.2534 | 32 | May 2018 | NNB2B

BEACON HOUSE, 166 S. Park Ave., Fond du Lac. $650,270 for an addition to the community-based chemical dependence treatment facility. General contractor is Smith Builders Inc. of Fond du Lac. March 20.

One total solution that reduces your risk.

AMERCO REAL ESTATE CO., 900 N. Koeller Road, Oshkosh. $1,525,000 for an interior overhaul of the former Kmart department store building for a retail climatized self-storage facility. General contractor is Alliance Construction & Design of Wrightstown. March 21. FOX VALLEY LUTHERAN HIGH SCHOOL, 5300 N. Meade St., Appleton. $2,488,105 for an addition to the existing school building. General contractor is Catalyst Construction of Milwaukee. March 23. BAY BEACH AMUSEMENT PARK, 1313 Bay Beach Road, Green Bay. $497,658 for the demolition of an older concession stand and the construction of a new one, as well as interior alterations to the existing train depot building for an ice cream shop. General contractor is Milbach Construction Services of Kaukauna. March. WG&R FURNITURE, 3800 W. Wisconsin Ave., town of Grand Chute. $9,247,000 for a 95,950-sq. ft. warehousing facility. General contractor is Rodac Construction & Development of Ashwaubenon. April 3. PODS/PACKERLAND PORTABLE STORAGE, W2801 Evergreen Dr., Little Chute. $1,600,000 for a 39,000-sq. ft. storage warehouse facility. General contractor is Bayland Buildings of Green Bay. April 3. BAYE DENTISTRY, 2500 N. Bluemound Dr., town of Grand Chute. $382,379 for a 1,865-sq. ft. addition to the existing dental clinic. General contractor is CR Structures Group of Kimberly. April 10.

New businesses

Last year, 100% of our client survey responders reported they would work with us again.

Mechanical & Fire Protection Contractor HVAC | Plumbing | Controls | Sprinkler | Extinguisher & Alarm | Fabrication Service & Construction

Building Comfort for Generations.

800.532.4376 |

WEDDING DAY DRESS FOR LESS BOUTIQUE opened at 114 S. Broadway in Green Bay’s Broadway District. Bobbi Schroeder-Oudenhoven owns the retailer which provides formal dresses and bridal gowns priced under $500, as well as jewelry sets, belts, bracelets, hairpieces and other accessories. The store can be reached by calling 920.632.3809 or by emailing

New locations ThedaCare plans to open a FASTCARE clinic inside the new Meijer store on Appleton’s northside later in May. It’s the third ThedaCare FastCare clinic in the Fox Cities.

Mergers/acquisitions ROBINSON METAL, INC. of De Pere acquired Product Handling Concepts of De Pere, which provides custom engineering for manufacturers in tissue, food and beverage, pharmaceuticals and consumer goods. Product Handling’s staff will remain on with Robinson Metal.

Business honors JP GRAPHICS INC. in Appleton received the 2018 Small Business of the Year Award from the Heart of the Valley Chamber of Commerce for the manufacturing division. FAITH TECHNOLOGIES of Menasha received a National Safety Merit Award from Associated Builders and Contractors.

NNB2B | May 2018 | 33

Who’s News




Wisconsin Safety Council and Wisconsin Department of Workforce Development presented 2018 Wisconsin Corporate Safety Awards to 12 companies across the state, including OSHKOSH DEFENSE, BASSETT MECHANICAL of Kaukauna and THE BOLDT COMPANY of Appleton. The Fox Cities Chamber of Commerce presented the following 2018 Business Awards: Business of the Year Award (service, large employer) to BEST WESTERN PREMIER BRIDGEWOOD RESORT HOTEL & CONFERENCE CENTER in Neenah; Business of the Year Award (service, small employer) to ABT FOUNDATION SOLUTIONS of Neenah; Business of the Year Award (manufacturing) to JP GRAPHICS, INC. in Appleton; Company Innovation Award to BLUE DOOR CONSULTING of Oshkosh; Corporate Citizen/Leadership Award (large employer) to HOFFMAN PLANNING, DESIGN & CONSTRUCTION, INC. in Appleton; Corporate Citizen/Leadership Award (small employer) to A2Z DESIGN in Appleton; Exemplary Marketing Performance Award (large employer) to SECURITY LUEBKE ROOFING of Kaukauna; Exemplary Marketing Performance Award (small employer) to NUTRITIONAL HEALING in Appleton; and Rising Star Award to JUMPSTART AUTO REPAIR in Appleton. Wisconsin Economic Development Corp. presented 10 employers across the state with a 2018 Bubbler Award, including one to WISNET.COM of Fond du Lac. The Bubbler Awards recognize employers’ achievements in serving the interests and needs of younger professionals within their organization. QUILL CREATIVE in Oshkosh received two American Package Design Awards from Graphic Design USA for craft beer packaging entries in the Wine, Beer & Liquor category. The design awards recognize Quill Creative’s ingenuity and creativity for its beer packaging designs for Pigeon River Brewing Company located in Marion and Fifth Ward Brewing Company located in Oshkosh.

New hires WRITING BY DESIGN in Appleton hired Tara Bryant as director of communications.  Bryant has 11 years experience in marketing, communications and strategy, most recently working as a senior consultant for a health care organization in Tennessee. The law office of REMLEY & SENSENBRENNER, S.C. in Neenah hired Kristine Williams as an attorney and Amanda Rosenbeck as office manager. Williams’ practice focuses on estate planning, real estate, business law and elder law. Rosenbeck has more than 10 years of operations and human resources management experience within


34 | May 2018 | NNB2B






various industries across the Fox Cities. De Pere-based ELEMENT hired Liz Rasmussen as an account executive for the agency. Rasmussen has nine years of experience in marketing, most recently working for an agency in the Minneapolis area. WAGNER FAMILY CHIROPRACTIC, S.C. in Appleton hired Megan Gordley as a doctor of chiropractic. Dr. Gordley has 14 years experience as a chiropractor, previously working in private practice in Montana. HOME BUILDERS ASSOCIATION OF THE FOX CITIES hired Brittany Lischka as its multimedia specialist. Lischka most recently worked as a graphic designer at Candeo Creative in Oshkosh and previously worked as a graphic designer and web developer at Cineviz in Green Bay. TRI CITY GLASS & DOOR of Appleton hired Dave Lathrop as a hollow metal project manager. Lathrop has 46 years experience in the construction industry, previously working as a commercial glass project manager. He has also been a self-employed general contractor. WERNER ELECTRIC SUPPLY in Appleton hired Kodi Wilson as a product specialist for process controls and Garret Pelischek as a talent acquisition specialist. Wilson previously worked as a quality engineer at Plexus Corp. in Neenah and as a test and development engineer for The Boeing Company. Pelischek has four years of recruiting experience, previously working as an IT applications recruiter at TekSystems in Appleton. RAYMOND JAMES FINANCIAL SERVICES added Karen DeBaker as a financial advisor to its office located within the Bellevue branch of Bank of Luxemburg. DeBaker has four years experience as a financial advisor. H.J. MARTIN AND SON in Green Bay hired Calvin Collins as an accountant. Collins worked the past two years as an accounts payable representative for Schneider National in Ashwaubenon. Kaukauna-based KELLER, INC. hired Konna Wegener as an interior designer. LANEHUB INC. in Green Bay hired Chandler Hall as executive vice president and chief operating officer. Hall has nearly 20 years experience in supplier management and consulting.




Individual awards JEN MCCLURE, a culinary arts instructor at Fox Valley Technical College in Appleton, was named 2018 Baking Instructor of the Year by Wisconsin Bakers Association.



Wisconsin Women’s Council and Gov. Scott Walker presented 2018 Governor’s Trailblazer Awards for Women in Business to 17 professional women across the state, including TAMMY DANNHOFF and DIANE PENZENSTADLER, both of Oshkosh. Both were recognized with Pioneer Awards presented to women entrepreneurs. Dannhoff is the owner of Kids Are Us Family Child Care in Oshkosh, which was established in 1989. Penzenstadler is president and owner of 44° North Advertising & Design LLC in Oshkosh, which was established in 1988.


Promotions WERNER ELECTRIC SUPPLY in Appleton promoted Jordan Juchniewich to account manager. He previously worked as an inside sales representative.

BROOKE MIELKIE, a nurse clinical informatics consultant with Agnesian HealthCare in Fond du Lac, was among six recipients of the 2018 Nightingale Awards presented by the University of Wisconsin Oshkosh College of Nursing and its Board of Visitors.

HSHS ST. VINCENT CHILDREN’S HOSPITAL in Green Bay appointed Dr. Thomas Huffer as executive medical director. Dr. Huffer has been a pediatrician with Prevea Health in the Green Bay area since 1993 and continues to see patients at Prevea St. Mary’s Health Center. Dr. Huffer has also served in various leadership roles at Prevea including medical director, corporate compliance officer and medical director of quality.

Fox Valley Technical College in Appleton presented its 2018 Alumni of the Year recognition to JES BORLAND, a field engineer for Microsoft in the Fox Cities. Borland is a 2008 graduate of the college’s software developer program. She is a recipient of Microsoft’s international MVP award.

H.J. MARTIN AND SON in Green Bay promoted Matt Westenberger to residential measurer by H.J. Martin and Son. Westenberger has worked at H.J. Martin and Son since 1996 as a residential flooring installer and as a crew leader.

2018 Corporate Wellness Awards Coming in June 2018

Nomination deadline is May 7. Apply online at


Business Law | Estate Planning | Litigation | 920.996.0000

NNB2B | May 2018 | 35

Business calendar

Business calendar

New North B2B encourages businesses and organizations looking to attract interested persons to upcoming events to email MAY 1 Greater Green Bay Chamber Power Networking Breakfast, 7:30 to 9 a.m. at the chamber office, 300 N. Broadway, Ste. 3A in Green Bay. No cost to attend for chamber members and $35 for nonmembers. For more information, visit or email MAY 1 Heart of the Valley Chamber of Commerce Business Card Exchange, 8 to 9 a.m. at Locate Staffing, 407 N. Casaloma Dr. in Appleton. No cost to attend. For more information go online to MAY 2 Envision Fond du Lac Area Coffee Connection, 7:30 to 8:30 a.m. at Wisconsin Building Supply, 450 W. Johnson St. in Fond du Lac. Cost to attend is $5 for members. For more information or to register, visit MAY 8 Downtown Appleton Job Fair, 4 to 6:30 p.m. at Paper Valley Hotel, 333 W. College Ave. in Appleton. For more information about career opportunities in Downtown Appleton, visit MAY 8 Heart of the Valley Chamber of Commerce Business Before Hours, 8 to 9 a.m. at the

chamber office, 101 E. Wisconsin Ave. in Kaukauna. Topic is Being a Compassionate Employer or Co-Worker. No cost to attend. For more information, go online to   MAY 8 Oshkosh Chamber of Commerce Connection Breakfast, 7:30 to 9 a.m. at the chamber office, 120 Jackson St. in Oshkosh. No cost to attend for members. For more information or to register, call 920.303.2266 or go online to MAY 10 Heart of the Valley Chamber of Commerce Business After Hours, 5 to 7 p.m. at Prime Steer Supper Club, 702 Hyland Ave. in Kaukauna. No cost to attend. For more information, go online to MAY 10 Oshkosh Chamber of Commerce Breakfast Briefing: “Legal Staffing Operations in a Full Employment Economy,” 7:30 to 9 a.m. at the law firm of von Briesen & Roper, 2905 Universal St. in Oshkosh. No cost to attend. For more information or to register, call 920.303.2266 or go online to MAY 10 Women in Management – Oshkosh chapter monthly meeting, 11:15 a.m. to 1 p.m. at La Sure’s Banquet Hall, 3125 S. Washburn St. in Oshkosh. Cost to attend is $12 for members or $15 for nonmembers. For more information or to register, visit or email Susan at MAY 17 A.M. Oshkosh, a morning networking event from the Oshkosh Chamber of Commerce, 7:45 to 9 a.m. at Oshkosh Convention and Visitors Bureau, 100 N. Main St. in Oshkosh. Cost to attend is $2. For more information or to register, call 920.303.2266 or go online to


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MAY 17 Heart of the Valley Chamber of Commerce Business Card Exchange, 8 to 9 a.m. at Locate Staffing, 407 N. Casaloma Dr. in Appleton. No cost to attend. For more information go online to MAY 22 Business Owners Sharing Solutions, an entrepreneur networking event from Epiphany Law, 5 to 6:30 p.m. at Holidays Pub and Grill, 1395 W. American Dr. in Fox Crossing. Cost to attend is $10 and includes pizza and soda. For more information or to register, visit or email Shannon at JUNE 5 A.M. Oshkosh, a morning networking event from the Oshkosh Chamber of Commerce, 7:45 to 9 a.m. at Sonex Aircraft, 511 Aviation Road in Oshkosh. Cost to attend is $2. For more information or to register, call 920.303.2266 or go online to   JUNE 5 Greater Green Bay Chamber Business Recognition Awards Luncheon, 11 a.m. to 2 p.m. at Hyatt Convention Center, 333 Main St. in Green Bay. Cost to attend is $30 for members and $40 for nonmembers. For more information or to register, visit JUNE 7 Heart of the Valley Chamber of Commerce Business After Hours, 5 to 7 p.m. at Tanners Bar and Grill, 730 S. Railroad St. in Kimberly. No cost to attend. For more information go online to JUNE 12 Greater Green Bay Chamber Power Networking Breakfast, 7:30 to 9 a.m. at the chamber office, 300 N. Broadway, Ste. 3A in Green Bay. No cost to attend for chamber members and $35 for nonmembers. For more information, visit or email

Thank you

to the advertisers who made the May 2018 issue of New North B2B possible. Badger Sportsman magazine x . . . . . . . . . . . . 33 Bank First National x . . . . . . . . . . . . . . . . . . . . 18 Bayland Buildings x . . . . . . . . . . . . . . . . . . . . . 13 Caliber Law, s.c. x . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Candeo Creative x . . . . . . . . . . . . . . . . . . . . . . . . 28 Consolidated Construction Company x . . . . . . . . . . . . 5 Epiphany Law x . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Excalibur Edge Golf Classic x . . . . . . 14 Fox Cities Convention & Visitors Bureau x . . . . . . . . . . . . 20 Guident Business Solutions x . . . . . . . 31 Hoffman Planning, Design & Construction x . . . . . . . . . . 18 Investors Community Bank x . . . . . . . . 38

JUNE 12 Oshkosh Chamber of Commerce Connection Breakfast, 7:30 to 9 a.m. at the chamber office, 120 Jackson St. in Oshkosh. No cost to attend for members. For more information or to register, call 920.303.2266 or go online to

J. F. Ahern x . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

JUNE 21 Heart of the Valley Chamber of Commerce Business Card Exchange, 8 to 9 a.m. at Spectrum Reach, 3520 Destination Dr. in Appleton. No cost to attend. For more information or to register, visit n

The Maple Pub x . . . . . . . . . 31

Keller Inc. x . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Millennium Construction Inc. x . . . . . . . 7 National Exchange Bank & Trust x . . . . . . . . . . . . . . . . . . . . 2

Coming in August

Network Health x . . . . . . . . . . . . . . . . . . . . . . . . . . 39 NWTC Corporate Training & Economic Development x . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40

under thirty

Oshkosh Convention & Visitors Bureau x . . . . . . . . 29 Sadoff Electronics Recycling x . . . . . . . . . . . . . . . . 36 Strang, Patteson, Renning, Lewis & Lacy x . . . . . 8 Winnegamie Home Builders Association x . . . . . . . . . . . . . . 24

Nominations will be accepted until July 9.

NNB2B | May 2018 | 37

Key Statistics LOCAL GASOLINE PRICES Per gallon of regular unleaded gasoline.

APRIL 22. . . . . . . . . . $2.50 APRIL 15. . . . . . . . . . . $2.48 APRIL 8. . . . . . . . . . . . $2.46 APRIL 1. . . . . . . . . . . . $2.46 APRIL 22, 2017. . . . . . $2.33

If there are indicators you’d like to see in this space, contact our office at 920.237.0254 or email



$494.6 BILLION 0.6% from February 4.5% from March 2017

Source: New North B2B observations



HOMES SOLD MEDIAN PRICE BROWN County .................261.......................$185,000 FOND du LAC County .......108 ......................$130,500 OUTAGAMIE County ......... 142 ......................$178,950 WINNEBAGO County ........169.......................$133,500 WI DEPT. REVENUE COLLECTIONS


$734 MILLION 12% from February 2017

38 | May 2018 | NNB2B




0.5% from February 4.3% from March 2017 AIR PASSENGER TRAFFIC (Local enplanements) MARCH 2018 MAR. 2017 Appleton Int’l ATW..................... 27,045..........27,199 Austin Straubel GRB.....................28,993 ...... 26,008

LOCAL UNEMPLOYMENT FEBRUARY JAN. FEB. ‘17 APPLETON ........2.9% ...... 2.8% .........3.7% FOND du LAC ....3.1% ...... 2.8% ........ 3.6% GREEN BAY........3.3% .......3.1% ........ 4.0% NEENAH .............2.7% .......2.6%......... 3.6% OSHKOSH ..........2.8% .......2.7% ........ 3.6% WISCONSIN .......3.3% .......3.1% ........ 4.2%

NATURAL GAS PRICES Prices for small businesses using less than 20,000 therms. Listed price is per therm.

APRIL........................... $0.345 MARCH........................ $0.449 APRIL 2017...................$0.491 Source: Wisconsin Public Service

ISM INDEX Numbers above 50 mean expansion. Numbers below 50 mean contraction. MARCH. . . . . . . . . . . 69.3 FEBRUARY . . . . . . . . 60.8

May 2018  

Regional business magazine; Connecting to the World, Meeting a Need, Construction Projects in NE Wisconsin, business news and information

May 2018  

Regional business magazine; Connecting to the World, Meeting a Need, Construction Projects in NE Wisconsin, business news and information