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Fast growing enterprises New initiative hunts down gazelles among New North’s herd of business start ups

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Intelligent Business Reporting for the New North

new north b2b October 2013





16 COVER STORY ❘ Fast Growing Enterprises ❘ New initiative hunts down gazelles among New North start ups 22 HEALTHCARE ❘ Coordinated Response ❘ Region’s health care professionals come together for FEMA disaster training 26 NETWORKING ❘ Getting Social in a Virtual World ❘ Professionals networking in person around the use of social media


4 From the Publisher 5, 32 Professionally Speaking 6 Since We Last Met 10 Build Up Pages 27 Guest Advice 34 Who’s News 40 Business Calendar 41 Advertiser Index 42 Key Statistics

On our Cover

Illustration by New North B2B.



Fast growing firms here in New North Six companies from area honored on this year’s Inc. 5000 ranking of fastest growing firms

Sean Fitzgerald New North B2B Publisher 4 l NEW NORTH B2B l OCTOBER 2013

Not even in existence a decade ago, Inc. magazine’s annual ranking of the 5000 fasting growing private companies in the United States has become nearly as prestigious an honor as Fortune 500. I emphasize “nearly,” though it’s still a substantial honor in which to celebrate. Originally developed in 1982 to recognize the 500 fastest-growing firms in the country, the Inc. 500 expanded by ten times its size in 2007 in order to cast a wider net. The recognition isn’t an indication of market value, wealth or job creation, but it has been remarkably poignant in foretelling the future success of companies like Microsoft, Oracle, Timberland and Dominos Pizza, to mention just a few. Firms named to the list are recognized based upon their revenue growth over the course of a three-year span. Businesses self nominate – or are nominated by others – but the list obviously omits a number of other fast-growth firms who simply didn’t want their total revenues for the past three years broadcast to the rest of the country. Nonetheless, making the list is still a prestigious honor. Wisconsin carries a little less than its share of firms named to the list, with a total of 79 companies recognized in the 2013 edition of Inc. 5000 released in September. Most of those firms originate out of the Milwaukee and Madison metro areas, but a small handful are firms based in northeast Wisconsin. Each year B2B has mentioned the companies from our region appearing on the list, and 2013 is no different with a total of six celebrated companies who’ve grown – quietly, to the surprise of many – during one of the toughest economic cycles in U.S. history since the Great Depression. Honorees from northeast Wisconsin included a handful of regulars. 1. The largest of the six local honorees, Heartland Business Systems of Little Chute, made the list each year since 2007 and appeared at No. 3,001 this year, totaling $156 million in receipts during 2012 and a growth rate of 112 percent since 2009. 2. Another perennial company on the list, Drexel Building Supply of Campbellsport, reported $68.6 million in 2012 revenues, giving it a 3-year growth rate of 86 percent and ranking it No. 3,543. It’s the company’s

fourth nod on the Inc. 5000 list. In 2009, the company then known as Campbellsport Building Supply marked its highest ranking at No. 311. 3. Appleton-based All About Packaging made its fourth appearance to the list as well, ranking No. 3,675 with a 3-year growth rate of 81 percent, reporting 2012 revenue of $5.1 million. Three other area companies made their inaugural appearance on the Inc. 5000, with one surprising firm emerging as the fastestgrowing firm on the list from northeast Wisconsin. 4. Kaukauna-based ExclusiveCPA – an online performance marketing affiliate linking advertisers with publishers – ranked No. 839 nationally with a 3-year sales growth rate of 533 percent. Founded in 2008, the company reported having just three employees and charging $647,000 in receipts during 2009. In 2012, it captured $4.1 million in revenues, while operating efficiently with just five employees. Never heard of it? I’ll admit I hadn’t either until the past few weeks. ExclusiveCPA is certain to have lots of attention from the New North watching its performance in the months and years to come. 5. Also making the Inc. list for the first time was Cypress Benefit Administrators of Appleton, which weighed in at No. 4,375, marking a 54 percent increase in revenues during the past three years with $7.5 million in sales recorded in 2012. The third-party benefits administrator was the only one in the state to make the list, and ranked 38th among all firms from the insurance industry to make the ranking of fastest-growing companies. 6. Proving that the Inc. 5000 list isn’t solely the domain of relatively young companies in fast-paced, high-tech industries, Oshkoshbased Fox World Travel made the list for its first time, ranking No. 4,917. The 53-year-old travel company in an industry that many consider to be as extinct as dinosaurs proved itself to be a fast-growth firm with an innovative approach to booking corporate and leisure travel that’s often more cost-effective than book-your-own travel portals available online. The group of travel agency offices grew revenues from $10.8 million in 2009 to $14.8 million in 2012, reflecting a 37 percent rate of growth.


Be careful using CCAP by Davis & Kuelthau, s.c.

Tony Renning


If you have a particular labor/employment law question, forward it to Mr. Renning at If he responds to your email in a future issue, your name and company will be withheld to preserve your privacy.

Reader Question: Should I be concerned about utilizing CCAP to perform background checks on applicants/current employees? Tony Renning: CCAP (Consolidated Court Automation Program) provides public access to the records of the Wisconsin circuit courts for counties using the CCAP case management system. Employers who utilize CCAP to perform background checks on applicants/current employees must exercise caution when utilizing arrest/conviction information, applying the “substantial relationship” test. Employer inquiries as to arrests are limited to pending arrests only. An employer may refuse to employ an applicant only where the circumstances of the pending criminal charge “substantially relate” to the circumstances of the job in question. Current employees may be suspended pending the outcome of a criminal proceeding only where the circumstances of a pending criminal charge “substantially relate” to the

Sean Fitzgerald

Publisher & President

Carrie Rule

Sales Manager

Kate Erbach Production

Contributing writers

Robin Driessen Bruecker Lee Marie Reinsch Chief Financial Officer

Vicky Fitzgerald, CPA

circumstances of their job. Applicants/current employees may only be refused employment or terminated where the circumstances of the conviction “substantially relate” to the circumstances of the job in question. The circumstances of an arrest or conviction “substantially relate” to the circumstances of the job in question where the essential functions of the job present the applicant or current employee with the opportunity to engage in criminal behavior similar to the crime(s) that was the subject of the pending arrest or conviction. The Wisconsin Supreme Court has opined an employer may deny/ terminate employment to an individual where “the propensities and personal qualities exhibited (by the prior criminal behavior) are manifestly inconsistent with the expectations of responsibility associated with the job.” Employers should be careful to examine the essential functions of the job (e.g., responsibilities, degree of supervision, etc.) that present the

opportunity to engage in similar criminal conduct. Employers should also consider personal qualities revealed by pending arrest(s)/conviction(s) (e.g., propensity toward violent behavior, dishonesty, etc.). For advice and counsel concerning the Wisconsin Fair Employment Act and, specifically, arrest/conviction record issues, contact Tony Renning at (920) 232-4842 or trenning@dkattorneys. com or any other member of the Davis & Kuelthau Labor and Employment Team. Tony Renning is an shareholder in the Oshkosh office of Davis & Kuelthau, s.c. (219 Washington Avenue). Mr. Renning provides counsel to private and public sector employers on a wide variety of labor and employment law matters. This article is intended to provide information only, not legal advice. For advice regarding a particular employment situation, please contact a member of the Davis & Kuelthau, s.c. Labor and Employment Team.

Green Bay

NEW NORTH B2B is published monthly by WINNEBAGO B2B LLC for $20 per year or $3.95 for a single issue. Printed by Digicorporation, 120 Lake St., Neenah, WI 54956. POSTMASTER: send address changes to: WINNEBAGO B2B LLC 923 S. Main St., Oshkosh, WI 54902. Bulk-rate postage paid at Oshkosh, WI. Reproduction of any contents of NEW NORTH B2B without express written permission of its publishers is strictly forbidden. The appearance of any advertisement or product information does not constitute endorsement of any product or service by WINNEBAGO B2B LLC. Copyright 2013.

Contact us: P.O. Box 559, Oshkosh, WI 54903-0559 • 920.237.0254

Fox Cities


Fond du Lac NEW NORTH B2B l OCTOBER 2013 l 5


Since we last met Since We Last Met is a digest of business related news occurring in the Green Bay, Fox Cities, Oshkosh and Fond du Lac areas in the one month since the previous issue of New North B2B.

August 22

August 29

The Little Chute Village Board of Trustees hired James Fenlon as its new village administrator, replacing Chuck Kell who resigned as village administrator this past June. Fenlon previously worked as a program analyst and presidential management fellow with the U.S. Navy.

August 23 Green Bay-based Bellin Health received a $1 million donation from KI CEO Dick Resch and wife, Sharon, toward the health system’s new Resch Medical Unit. Resch indicated his family made the contribution as a result of its commitment to enhance health and wellness initiatives throughout the Green Bay community.

August 27 State agricultural officials indicated Wisconsin’s dairy exports increased 23 percent to $171 million for the first six months of 2013 compared with the same period a year ago, ranking the state fourth nationwide for the value of dairy exports. Dairy products were Wisconsin’s most valuable agricultural export during the first half of 2013, followed by raw furskins, food ingredients, ethanol and cereal grains. Overall, the state exported $1.6 billion worth of agricultural products to 132 countries in the first half of this year, up 10 percent from a year ago and ranking it No. 13 among all states for agricultural exports.

2006 October 24 – A report from Appleton Mayor Tim Hanna’s ad-hoc Convention/ Expo Center Exploratory Committee suggested downtown might be one of the best possibilities for a 100,000-sq. ft. convention center. The 11-member committee determined the Fox Cities are losing hotel business to a growing number of convention centers in Wisconsin, identifying those in Madison, Milwaukee, Wisconsin Dells and Green Bay.

2010 October 19 – The Outagamie County Regional Airport in Greenville reopened the airport’s fixed-base operator after purchasing it from a privately held company, renaming it Platinum Flight Center. Airport staff developed a two-year plan to build a new environmentally-friendly


Walmart officials confirmed the retail giant is considering a store on the site of the Larsen Green industrial complex in Green Bay’s Broadway district. Shop owners in the On Broadway district met the news primarily with surprise and displeasure, vowing to fight the development through the city’s permitting processes. City officials indicated they’d need to ensure the development would be compatible with the surrounding neighborhood, including design of the building and necessary parking. Officials from Walmart were scheduled to hold a public meeting on the development plans after B2B’s press date in late September.

September 3 The Wisconsin Department of Transportation closed the Hansen Road bridge in Ashwaubenon as part of the project to reconstruct the U.S. 41 mainline and construct the new bridge. The work involves demolishing the existing bridge, constructing the new U.S. 41 mainline, and then reconstructing a new Hansen Road overpass. The bridge is expected to reopen to traffic in August 2014.

September 5 The University of Wisconsin-Fox Valley in Menasha launched its Center for Device, Design and Development, a collaborative effort with UW-Platteville to connect small businesses and individual inventors in the area with the technical expertise and resources to develop prototypes, seek

Platinum Flight Center building. Express Air Services has partnered with the airport to support the FBO services, and Tailwind Flight Center will operate the flight school.

2012 October 16 – The City of Green Bay Common Council revoked the permit it issued to Oneida Seven Generations Corp. in early 2011 to construct a 60,000-sq. ft. trashto-energy power plant near the shore of the bay, citing concerns they were previously misled about the plant’s air emissions and potential public health hazards. The pyloric gasification plant was expected to greatly reduce the amount of trash going into the Brown County landfill, create a number of jobs, and generate enough electricity to power more than 3,000 residences.

SINCE WE LAST MET patents, bring the product to full production and ultimately take that product to the marketplace. In return, the inventor provides support and agrees to share royalties. UW Fox received a $289,000 Growth Agenda for Wisconsin grant through the UW System to help launch the center, which will hire a fulltime engineer and employ engineering students to aid in the development of products coming through the center.

September 6 The U.S. Department of Labor reported nearly 169,000 jobs were created during August, leaving the national unemployment rate relatively unchanged at 7.3 percent. Employment increased in retail trade and health care, but declined in information.

September 6 AxleTech International indicated it will lay off 65 employees from its Oshkosh heavy-duty vehicle axle manufacturing facility by the end of 2013 as demand for military vehicle axle orders from Oshkosh Corp. decrease. The layoffs will include a mix of production and office employees.

September 9 The Fox Cities Workforce Development Center in Menasha opened a new computer training lab which provides free computer literacy training to job seekers. The project is a collaboration between the Fox Valley and Bay Area workforce development boards, Fox Valley Technical College, Outagamie County, Goodwill and Forward Service Corp. Starting this

October, state residents submitting claims for unemployment insurance will be required to register for work through the state Job Center’s online portal in order to receive benefits.

September 10 Bellevue-based KI offered the City of Green Bay an additional $2 million to extend the terms on its naming rights for the downtown KI Convention Center for 20 more years beyond the initial 20-year agreement, which was set to expire in 2018. KI will also provide an additional $700,000 worth of its furniture for the expanded and renovated convention center, which is set to begin its upgrade later this year.

September 16 The WIAA announced both its girls high school state basketball and volleyball tournaments will remain at the Resch Center in Ashwaubenon through at least 2020. The basketball tournament moved to the Resch Center for the first time this past March 2013 after being played in Madison continuously since 1976. The attraction brought more than 30,000 spectators and players, many who filled hotels across the Green Bay area during the three-day tournament weekend. The state volleyball tournament has been hosted at the Resch Center since 2002.

September 17 Appleton-based ThedaCare formalized an agreement to join the Mayo Clinic Care Network, a network of large regional physician groups across the country sharing knowledge


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The U.S. Bureau of Economic Analysis reported gross domestic product increased in each of Wisconsin’s largest communities from 2011 to 2012, except in Milwaukee, where it remained relatively unchanged. In northeast Wisconsin, Fond du Lac set the pace with 5.7 percent growth in gross domestic product during 2012 to $3.9 billion, followed by the Oshkosh-Neenah metropolitan statistical area with 3.3 percent growth to $7.3 billion, Green Bay with 1.7 percent growth to $13.3 billion and Appleton with 1.1 percent growth in its GDP to $8.8 billion. The annual calculations for gross domestic product across the nation’s more than 350 MSAs includes private and public consumption, government spending, investments and exports, minus any imports to the region.

September 19 Appvion, formerly known as Appleton Papers, indicated it plans to develop a new research laboratory after the City of Appleton Common Council approved a $5.4 million tax incremental finance district to assist with the cost of the development. The new lab should employ as many as 78 technicians. With the approval of the TIF assistance, the company is finalizing design plans and a schedule for the construction of the facility.

September 19 Businesses in Green Bay’s Military Avenue Business Association formally established a business improvement district along the Military Avenue corridor between Lombardi and Shawano avenues. Formation of the bid was approved by commercial property owners holding 68 percent of the total assessed value along the corridor as well as by the city’s common council. The BID allows a special assessment to be charged to businesses beginning in 2014 which will help finance salary for an executive director, marketing activities, events and physical improvements within the district, all with the long-term goal of reducing vacancies and increasing property values. Military Avenue marks the fourth business improvement district within Green Bay. More information about the newly created BID is available online at

September 19 Oneida Tribal officials set a Dec. 15 General Tribal Council for all members to cast a vote of whether to dissolve Oneida Seven Generations Corp., a company created to promote economic development for the Oneida. More than 350 tribal members signed a petition seeking a referendum on the matter after many had become critical of the company’s operations, including a failed attempt to develop a trash-burning pyloric gasification electricity-generating plant in Ashwaubenon and in Green Bay. 8 l NEW NORTH B2B l OCTOBER 2013

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2 7

3 4 5


Build Up Fond du Lac 1

- 790 Eastgate Dr., Ripon, Ripon Medical Center, a 120,000-sq. ft. hospital and medical office building. Project completion expected in January 2014.

manufacturing and fabrication plants. Project completion expected in December.

4 - 1056 S. Main St., Fond du Lac, RMM Investments, a new office building.

2 - 800 Block W. Johnson St., Fond du Lac, Panda Express, a new restaurant building.



6 - 1674 Fox Ridge Dr., Fond du Lac,

- 545 & 560 W. Pioneer Road, Fond du Lac, Mercury Marine, an addition to the product development and engineering facility and separate additions to its

100 Camelot Dr., Fond du Lac, Excel Engineering, an addition to the existing office building.

Con-way Freight, a 47,000-sq. ft. freight terminal and service center. Project completion expected in March 2014.

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C - Indicates a new listing

7 - 20 Wisconsin-American Dr., Fond du Lac, Immanuel Trinity Lutheran Church, an addition to the existing church.

Build Up Oshkosh

8 - 2247 Ryf Road, Oshkosh, C Castle Pierce Printing Co., a standalone warehouse building. 9 - 1090 N. Washburn St., Oshkosh, C Kwik Trip, a new convenience store, fuel canopy and car wash.

10 - 639 Witzel Ave., Oshkosh, C City of Oshkosh Public Works Building, a municipal operations facility and yard.

11 - 625 Pearl Ave., Oshkosh, University of Wisconsin Oshkosh Alumni Welcome and Conference Center, a twostory, 40,000-sq. ft. welcome center and meeting facility. Project completion expected in December. Projects completed since our September issue: • Alliance Laundry, 700 Stanton St., Ripon. • CVS Pharmacy, 1736 W. 9th St., Oshkosh. • Jesuit Retreat House, 4800 Fahrnwald, town of Black Wolf. • Family Dollar, 2017 N. Jackson St., Oshkosh.


BUILD UP FOX CITIES Build Up Fox Cities The Build Up department of New North B2B includes a monthly two-page spread identifying significant commercial and industrial construction projects ongoing in the Fox Cities area. C - Indicates a new listing


- N1739 Lily of the Valley Dr., town of Greenville, C The Meat Block, a 4,000-sq. ft. addition to the existing butcher shop. Project completion expected in October. General contractor is Frontier Builders & Consultants of Kaukauna.


- W6400 County Road BB, town of Greenville, Fox Valley Technical College Public Safety Training Center, a 93,000sq. ft. training facility for fire protection and law enforcement personnel. Project completion expected in December 2014.


- 1900 Prospect Ct., town of Grand Chute, WaterRight, a two-story, 33,044-sq. ft. addition to and alterations of the existing industrial facility.

4 - 301 N. Bluemound Dr., town of Grand Chute, C Gordon Food Service (GFS) Marketplace, a 15,757-sq. ft. grocery store building. 5 - 1825 N. Bluemound Dr., town of Grand Chute, Fox Valley Technical College Transportation Center, a 43,486-sq. ft. addition to the existing transportation education center. Project completion expected in late fall.

10 - 201 Patriot Dr., Little Chute, Kidzland Child Care Center, a 10,178-sq. ft. daycare facility. 11 - 2937 Lawe St., Kaukauna, C Bergstrom Fiat, a new automotive dealership building. Project completion expected in January.

12 - 2600 E. Philip Lane, Appleton, Fox Valley Unitarian Universalist Church, an addition to the existing church building. 13 - 1506 S. Oneida St., Appleton, St. Elizabeth Hospital, a five-story, 90-bed patient tower, as well as renovations to the cancer center and behavioral health.


- 1330 University Dr., Menasha, C United Paper Corp., a 6,600-sq. ft. addition to the existing industrial facility. Project completion expected in November. General contractor is Frontier Builders & Consultants of Kaukauna.

15 - 1465 Opportunity Way, Menasha, Community Clothes Closet, a 9,117-sq. ft. warehouse and office addition to the existing nonprofit facility. Project completion expected in November. General contractor is Keller Inc. of Kaukauna. 16

- 550 S. Green Bay Road, Neenah, First National Bank Fox Valley, an 8,000-sq. ft. addition to the existing financial institution. Project completion expected in the fall.

17 - 601 S. Commercial St., Neenah, Galloway Company, a 29,077-sq. ft. addition to the existing dairy processing facility.

6 - 1825 N. Bluemound Dr., town of Grand Chute, Fox Valley Technical College Student Success Center, a two-story, 96,750-sq. ft. academic building. Project completion expected in fall 2014.


7 - 2120 E. Edgewood Dr., Appleton,

19 - 2255 Brooks Ave., Neenah,


20 - 2444 Schultz Dr., Neenah, Plexus Corp., a 473,369-

Kwik Trip, a 9,821sq. ft. convenience store, fuel station canopy and a 2,790-sq. ft. car wash.

N2749 French Road, Freedom, St. Peter Evangelical Lutheran Church & School, a 34,655-sq. ft. addition to the existing church and school for new classrooms, kitchen, cafeteria and offices. Project completion expected in early 2014. General contractor is Keller Inc. of Kaukauna.

9 - 2929 W. Evergreen Dr., Little Chute,

Eagle Plastics, a 40,750-sq. ft. manufacturing facility. Project completion expected in October. General contractor is Keller Inc. of Kaukauna.

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Capturing customer data to tailor promotions to their tastes 12 l NEW NORTH B2B l OCTOBER 2013

- 906 S. Green Bay Road, Neenah, C GoodwillNeenah, a 24,936-sq. ft. retail building. General contractor is R.J. Albright Construction Inc. of Oshkosh. Promo Edge Company, a 25,585-sq. ft. addition to the existing industrial facility. General contractor is Bayland Buildings Inc. of Green Bay.

sq. ft. manufacturing facility. Project completion expected in late fall.

21 - 2437 Progress Ct., Neenah, C Kundinger Fluid Power, a 10,000-sq. ft. addition to the company’s technology center. Project completion expected in December. 22 -

W647 Knight Dr., Sherwood, Dick’s Family Foods, a 20,598-sq. ft. grocery store building. Project completion expected in March 2014. General contractor is Bayland Buildings Inc. of Green Bay. Projects completed since our September issue: • Navitus Health Solutions, 1025 W. Navitus Dr., town of Grand Chute. • Grand Central Station, 1910 E. Capitol Dr., Appleton. • Green Stone Farm Credit Services, 340 Patriot, Little Chute. • Victor Allen’s Coffee, 1101 Moasis Dr., Little Chute.








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16 17 18 19 thru 21

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BUILD UP GREATER GREEN BAY Build Up Green Bay The Build Up department of New North B2B includes a monthly two-page spread identifying significant commercial and industrial construction projects ongoing in the Green Bay area. C - Indicates a new listing

1 - 2380 Dousman St., Howard,

Nicolet National Bank, an addition and alterations

to the existing bank building.

2 - 2641 Packerland Dr., Howard, Hattiesburg Paper Company, an addition to the existing industrial facility. 3-

1871 Shawano Ave., Green Bay, Kwik Trip Stores, a 540-sq. ft. addition and alteration to the existing convenience store.

4 - 2325 Hutson Road, Green Bay,

B&J Builders Supply and Service, a 21,000-sq. ft. warehouse, offices and mezzanine. General contractor is Keller Inc. of Kaukauna.

5 - 2522 W. Mason St., Green Bay, Oneida Mason Street Casino, an 8,000-sq. ft. expansion of the existing facility to accommodate an on-site restaurant. Project completion expected in May 2014. 6 - 411 S. Military Ave., Green Bay, C Fox Communities Credit Union, a 4,400-sq. ft. credit union branch office. Project completion expected in early 2014. 7 - 400 N. Washington St., Green Bay,

Schreiber Foods Inc., a five-story, 250,000sq. ft. corporate headquarters building. Project completion expected in early 2014.


- 3050 Walker Dr., Green Bay, AK Pizza Crust, a 48,036-sq. ft. addition to the existing manufacturing facility. Project completion expected in October. General contractor is Keller Inc. of Kaukauna.


- 955 Challenger Dr., Green Bay, EuroPharma, an 11,700-sq. ft. addition to the existing packaging and warehouse facility. Project completion expected in October. General contractor is Keller Inc. of Kaukauna.


- 2357 Costco Way, Bellevue, Costco Wholesale, a 150,000-sq. ft. retail store, including a separate tire center and fuel station. Project completion expected in October.

11 - 2020 Airport Dr., Ashwaubenon, Oneida Main Casino, an expansion and renovation of the existing casino to accommodate another on-site restaurant and additional gaming. Project completion expected in April 2014. 12 - Label Drive, Ashwaubenon, Green Bay Packaging Inc., a 240,000-sq. ft. coated products manufacturing facility. Project completion expected in late 2014. 13

- 100 Grant St., De Pere, St. Norbert College Gehl-Mulva Science Center, a 150,000-sq. ft. education and research facility which will jointly house the Medical College of Wisconsin’s Green Bay campus. Project completion expected in spring 2015.

14 - 2121 Innovation Ct., De Pere, Foth & Van Dyke LLC, a 95,000-sq. ft. office building. Project completion expected in October. 15 - 2400 Shady Ct., town of Lawrence, Town of Lawrence, a 7,100-sq. ft. town hall and municipal office building. Project completion expected in October.



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- 3101 French Road, town of Lawrence, Kelbe Brothers Equipment, a 6,600-sq. ft. warehouse building and offices. Project completion expected in January. General contractor is Bayland Buildings Inc. of Green Bay.

17 - 2121 American Blvd., De Pere, RGL Holdings, a 3,931-sq. ft. addition to the existing warehousing facility. 18 - 2249 American Blvd., De Pere, Infinity Machine, a 39,060-sq. ft. addition to the existing industrial facility. 19 - 2275 American Blvd., De Pere, Green Bay Packaging, Folding Carton Division, an addition to the manufacturing facility.

21 - 785 Scheuring Road, De Pere,

C PEDS, a 3,200-sq.

ft. office building.

22 - 600 Heritage Road, De Pere, Belmark, an 18,803-sq. ft. addition to the existing industrial facility. 23 - 1881 Chicago St., De Pere, Aurora Health Center, an addition to the existing medical clinic. Projects completed since our September issue: • Gordmans, 2351 Holmgren Way, Ashwaubenon. • Amish Home Gallery, 2441 Holmgren Way, Ashwaubenon. • Cummins Fire Power, 875 Lawrence Dr., De Pere.

20 - 1751 Matthew Dr., De Pere, Fox River Fiber, a 2,880sq. ft. addition to the existing industrial facility. NEW NORTH B2B l OCTOBER 2013 l 15


Fast growing enterprises New initiative hunts down gazelles among New North’s herd of business start ups

Story by Sean Fitzgerald, Publisher New North B2B Believe it or not, even companies like Google and don’t just happen solely due to the brilliant vision of a few aspiring entrepreneurs. No, as much of an entrepreneurial fairy tale like the film The Social Network is scripted, the fact of the matter is that a myriad of other behind-the-scenes influences helped guide these fast-growth, high-value businesses into the Fortune 100 firms they’ve become in 2013. It is possible to identify resources within a region that help provide such behind-thescenes influence and connect them in a programmable initiative which could help to mine, cut and polish these billion-dollar gems in the rough into employers creating thousands of jobs and millions of dollars annually into a region’s economy. That’s the long-term goal of New North’s Fast Forward program, which is officially getting under way in 2013 following a six-month beta version to test specific dynamics


of Fast Forward wrapped up this past summer. Fast Forward is dubbed as a way to identify and accelerate fast-growth entrepreneurs in northeast Wisconsin, assisting them with aspects of innovation, business development and capitalization to help the region foster potential gazelles. The term gazelle was coined by economist David Birch in 1994 to illustrate those fast-growth start ups which outpace the growth rate of Fortune 500 “elephants” and Main Street “mice,” as Birch wrote at the time. More specifically, Birch defined gazelles as companies which increase revenues by at least 20 percent annually for a period of four years or more, effectively doubling their size during that time. “If we’re doing this well, we should have one a year, maybe two,” said Jerry Murphy, executive director for The New North Inc., the regional economic development effort for northeast Wisconsin.

COVER STORY Building the perfect gazelle trap

The development of the Fast Forward program was nearly three years in the making, spawning from the recognition that a gap existed in funding those firms in northeast Wisconsin that were ready to take the leap from start-up to second-stage, but generally wouldn’t be candidates for traditional bank financing or other conventional credit. The type of start-ups Fast Forward was designed to target could ideally grow to at least $12 million in valuation during a five-year period, have the ability to scale the operation into a national market, and create a number of high-paying jobs in the New North region. Fortunately, the components for identifying and nurturing successful gazelles were already resident in the region, meaning there wouldn’t be a need to create or recruit new resources to northeast Wisconsin, or even to invest in the further development of existing resources. A strong, well-networked audience of entrepreneurial and economic development service providers across the New North was already in place, and would serve as the points of entry for start ups in search of assistance getting their company off the ground. There was also a relatively well-networked group of individuals retired from a career of top-level corporate leadership, others who successfully exited a growing company they founded, or those with various aspects of venture capital experience – all whom were willing to serve as mentors to aspiring entrepreneurs in the region. The strategy of fast Forward would be to aggregate these resources together with qualifying start-up firms. “Then smother a fast-growth firm with all the talent in the region and get them to the finish line, which in most cases here means seeking capital,” Murphy said. A network of eight mentors had come together by the fall of 2012 who unselfishly volunteered their time and valuable knowledge and experience to guide new business owners quickly through the process to become second-stage companies. At the same time, six entrepreneurs pitching proposals for fastgrowth enterprises had been funneled through various service providers in northeast Wisconsin. They would eventually be matched with a team of mentors to serve as test subjects for the Fast Forward process.

On the Web Fast Forward

To view a video illustration on the Fast Forward initiative go online to, scroll under “Strategic Initiatives” and click on “Entrepreneurial Climate”

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COVER STORY Out of the gate

One of those entrepreneurs, Mike Zielinski, had already been working on his company for more than two years and had developed an initial business plan through the E-seed entrepreneurial development program at Fox Valley Technical College’s Venture Center. A physical therapist by day, Zielinski discovered earlier in his career that patients often struggle to find a suitable doctor or other medical professional, often in the same manner that they might be challenged to find a good mechanic or plumber. “Many of my patients found it was difficult to find a good doctor, or any health care professional for that matter,” Zielinski said. During any period of time in which the patient may have not been receiving proper care from a medical professional, Zielinski said the patient loses out on a good deal of unnecessary time with poor treatment, unnecessary medical expenses, and often suffers a decreased quality of life which might have been avoided if not for a more appropriate match being made between the patient and their doctor. While various online profile matching services where helping pair consumers with, say, a more reputable electrician – think of Angie’s List, for example – the health care provider community had become one of the last professions to gravitate toward such an approach to marketing due to the complex nuances of judiciously evaluating provider service. “Health care was a little behind in terms of accepting that people are going to be talking about you online most of the

time,” Zielinski said. Zielinski’s approach through captured the attention of the medical community because it doesn’t allow patients to review providers with a rating scale – rather, it asks patients to provide endorsements for doctors. Over time, physicians with a growing number of endorsements begin to develop a profile illustrating their various strengths based upon the specialty in which they practice.

...Birch defined gazelles as companies which increase revenues by at least 20 percent annually for a period of four years or more, effectively doubling their size during that time. Zielinski’s proprietary medical provider evaluation process through is unique enough he secured a provisional patent for it. At the time Zielinski stepped into the Fast Forward program in late 2012, he was already past the start-up stage and beyond the need for seed funding. He needed more substantial funding than family and friends could provide – and it wasn’t the kind of operational funding that any bank was going to be willing to lend. Zielinski hoped his mentors would be able to help him refine his pitch to prospective investors in



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COVER STORY He was paired with Jack Riopelle, the former CEO and owner of Wisconsin Film & Bag in Shawano, and Glen Yurjevich, a veteran manufacturing executive who’d served as president and CEO for area companies like Neenah-based Outlook Group and Creative Forming in Ripon. Zielinski said he met with the two mentors on a monthly basis to discuss strategy and get some assistance with time management, helping Zielinski better identify those tasks in his business he needs to take direct responsibility for executing and reserving other tasks for employees or contracted vendors to manage. More than he even anticipated at the outset, Zielinski credited Riopelle and Yurjevich with helping to better position in front of the proper administrative leadership for large physician groups in the state. Previously, Zielinski was meeting with individual doctors or small groups of physicians at best to help develop an initial profile for RightDoc, which proved to be an inefficient use of his resources. officially launched this past March, and included profiles for more than 25,000 medical professionals in Wisconsin, Zielinski noted. The Appleton-based online service is initially rolling out to patients and medical professionals through Wisconsin as somewhat of a beta test, and plans to expand nationally within a year. But Zielinski needs outside investment in order to grow much further. He’s made a few pitches in front of state angel groups and other wealthy individuals, but “we haven’t found an investor as of this point,” Zielinski told B2B in mid September. He’s looking to raise between $300,000 to $ 1 million to help with the costs of marketing and business development, as well as provide Zielinski more independence from his day job so he can concentrate his focus on RightDoc. He’d also like to fund the process to obtain a non-provision patent for RightDoc, which would offer more permanent protection for his intellectual property. Zielinski credits the Fast Forward program with positioning him to advance to the next stage of growth. He continues to meet regularly with Riopelle and Yurjevich. He acknowledges, as do his mentors, that is perhaps one investment away from national awareness, fast growth, and creating dozens of additional jobs.

There’s more high-impact entrepreneurs out there than what we originally thought...

Amy Pietsch, executive director, Venture Center and chair of New North’s Small Business & Entrepreneurship Council

Injecting capital

Another company to participate in Fast Forward’s beta program – Basiliere Pharmaceutical LLC – moved through the program relatively fast, but not without receiving some valuable business plan guidance as owners Jim and Rich Basiliere seek as much as $6 million to $10 million in venture capital to finance equipment and a newly constructed facility for the manufacture of sterile injectable pharmaceuticals. Jim, a Minneapolis-area resident who has more than 20 years experience in pharmaceutical manufacturing, and his brother, Rich, a Madison-area resident who works as an investigative auditor for the state Department of Justice, both wanted to bring a fast-growth, heavy-job-creation pharmaceutical manufacturer to their hometown of Oshkosh. After being ushered into Fast Forward through service provider Oshkosh Area Economic Development Corp., the brothers began meeting with Yurjevich, Riopelle and another mentor, Randy Lawton, to begin looking at options for a manufacturing facility, arguably one of the most important pieces to the puzzle of their start up. “When you’re asking for a lot of capital, investors want committed customers,” Rich Basiliere said, indicating it’s difficult to secure contracts with customers without having a facility. Such a facility comes with some of the most stringent regulatory requirements from the federal Food and Drug Administration. As a result, the cost of such a production plant is extremely high on a cost-per-square foot basis, as are the overall barriers to entry in this industry, which has tremendous

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COVER STORY The type of start-ups Fast Forward was designed to target could ideally grow to at least $12 million in valuation during a five-year period, have the ability to scale the operation into a national market, and create a number of high-paying jobs... opportunity for high revenues and large margins for profit. By the end of their time together, the Basiliere brothers found the assistance they sought from their mentors to develop an effective business plan and pitch that was complete and attractive to potential investors. “Glen, Jack and Randy assisted us in ensuring that our plan was investor-ready by suggesting revisions and giving us advice on what to expect from investors,” Rich Basiliere said. Additionally, though, the mentor group planted the seed for the idea to begin manufacturing in an incubator space just to get the business moving forward, and gradually look to attract more substantial outside investment and construct a more permanent facility as the company begins to generate cash flow.

The road ahead

Even though the initial beta phase was incorporated to work through any issues in the Fast Forward process, the entrepreneurs who went through this test phase were anything but guinea pigs – they’re actual business start ups looking to grow and identify additional sources of investment. Moving ahead, Fast Forward is looking to attract additional start ups which might fit the criteria for potentially being considered fast growth. Part of the process still includes educating service providers about the initiative as well as how to define and refer any potentially fast-growth entrepreneurs, noted Amy Pietsch, executive director for the aforementioned Venture Center and the chair of New North’s Small Business & Entrepreneurship Council, which developed and currently administers the Fast Forward program. “Right now we have ten mentors, and they keep asking me ‘When are we going to get more entrepreneurs to work with,” Pietsch said. “It’s a good problem to have ten mentors who are hungry for more mentees.”

One of those mentors, Dennis Allar of Sherwood, particularly enjoys the teaching component of helping aspiring business owners grow and operate sensibly and profitably. An engineer by trade, Allar and a group of other partners acquired Appleton Manufacturing in 1993 from their employer, Menasha Corp., who owned the company at the time. Allar sold his share of the company to his partners in 2006 and left the business, and has since continued to consult with various manufacturers. Scratching an itch to teach, Allar became an instructor in the Venture Center’s E-seed program, where he eventually became better acquainted with Pietsch and New North’s Small Business & Entrepreneurship Council. Becoming a mentor for the Fast Forward program also fulfills Allar’s desire to help local entrepreneurs prosper. He said the value to the mentees he and his colleagues are mentoring is that they offer an unbiased, often outside-the-industry perspective that can be crucial to a new business owner coming to market with a degree of entrepreneurial naivety. “Sometimes when you’re in the middle of the forest, it’s a bit hard to see the trees until you stand back a bit,” Allar said. Pietsch said the flexibility of the Fast Forward program allows entrepreneurs from across northeast Wisconsin to enroll at the recommendation of a local service provider at any time. And in the few short months since New North has been promoting the Fast Forward program more diligently, Pietsch and her service provider colleagues have been surprised by the number of potentially fast-growth new business proposals – even though still perhaps unrefined – that exist in the region. “There’s more high-impact entrepreneurs out there than what we originally thought,” she said. “It won’t take long until the pipeline is full.”

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9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 New North region health care professionals come together for FEMA disaster preparedness training Story by Robin Driessen Bruecker With the many news reports on how the federal government spends our taxpayer dollars, it’s always good to hear when that money is applied to deserving programs. Which programs are designated as deserving may vary from one political viewpoint to the next, but perhaps everyone can agree that emergency preparedness for multiple-vehicle or train accidents, epidemics, natural disasters, terrorist attacks, etc. in one’s own region is a worthwhile expenditure. The Federal Emergency Management Agency provides this training to hospitals and emergency responders in every state. This past June, Wisconsin delegates from 43 health care systems and hospitals spent a week at FEMA’s Center for Domestic Preparedness in Alabama. Among them was a group of New North health care professionals from Affinity Health System, ThedaCare and Aurora Medical Center in Oshkosh. Tracey Froiland is not only the emergency management coordinator for Appleton-based ThedaCare, but the registered 22 l NEW NORTH B2B l OCTOBER 2013

nurse is also manager for Region 6 of the Wisconsin Hospital Emergency Preparedness Program, which was involved in organizing the Alabama “Wisconsin Week” trip. “Several people from around the state have attended this training before individually,” Froiland noted. “We just broke tradition and took a large group.”

Training regimen

The group left Wisconsin June 9 and began five days of training the next day. Three courses were offered: emergency medical operations, which covered incidents involving chemical, biological, radiological and nuclear weapons plus explosives; and health care leadership and hospital emergency response training, both for mass-casualty incidents. The cost of taking the courses was covered by FEMA, which also paid for the participants’ travel expenses, lodging and meals. “For the week, we were broken out into three different


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Staff from Appleton-based ThedaCare train for a disaster during this simulation in Alabama this past June.

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groups,” said Tracy Warren, emergency room registered nurse at Aurora Medical Center in Oshkosh. Besides Warren, Aurora sent eight staff to Alabama, including ER nurses, house supervisors, a facilities administrative assistant and manager, and an infection prevention specialist. The pre-hospital emergency medical operations group, Warren continued, consisted of paramedics in addition to emergency medical service and air medical personnel, who rescue victims and do brief decontamination at the scene. The health care leadership group was involved in hospital operations, while the hospital emergency response training group handled rapid triage, decontamination of ambulatory and non-ambulatory patients, and post-decontamination, she explained. “The (hospital emergency response training) team consisted of not only nurses, but ancillary staff as well. The reason for this is in the event of a disaster, nursing personnel will be

needed to perform life-saving care. The (hospital emergency response training) team is in place to protect the ‘house.’ The hospital is the house. If they fail, the house, staff and existing patients are contaminated.”

Real simulation

The courses weren’t just classroom learning – scenarios of real-life incidents were staged to provide hands-on training and get a feel for the issues, emotions, stress and other challenges that can arise from an emergency. “We had classroom-style learning sessions, tabletop exercises and then functional exercises,” explained Deb Cross, a registered nurse who is director of emergency management for Affinity NurseDirect, LifeSpan and LifeDirect – all services of Menasha-based Affinity Health System. Cross also serves as a representative at WHEPP meetings. Cross attended the FEMA training with 17 other members NEW NORTH B2B l OCTOBER 2013 l 23


The difference with the FEMA training was that we practiced with our partners, other health care facilities, county EMS, paramedics and others. This creates a community response to a disaster that is good for everyone.

Deb Cross, director of emergency management, Affinity NurseDirect of Affinity and 13 from Ministry Health Care – the parent organization for Affinity. Among them, their diverse roles included senior administrative assistant, paramedic, coordinator for security, manager of patient care, the team leaders for hospital services and supervisor of environmental services. “We had representation in all three courses from our system. I was in the health care leadership,” Cross said. Members of the health care leadership group played various roles, such as patient intake and bed placement, security and public information. “We spent a lot of time in hazmat training, including triage, initial medical response and rescue,” noted Froiland. “The (health care leadership) was a lot of hands-on incident command training. I think that the hazmat training was so comprehensive and that is something we may need at any day and time. But the best part of the training was the ‘real’ settings that we trained in. There were days that we put over 100 real/acting patients through the hospital. They were yelling at us, acting out and it was emotionally draining, just like a real incident would be. “Hospitals train for many possibilities. The most likely disasters are weather-related incidents, large-scale crashes, active-shooter incidents and infectious disease outbreaks.” Warren explained that the classroom and field training for each area culminated on the last day with a “full-scale, fourhour, real-time event” that united the three groups and used a full-scale subway and a hospital. “We were treating not only state-of-the-art mannequins, but real-life actors who were not only victims from the disaster but


also played the role of other patients who would come to the hospital at any given time,” Warren said. “About 160 patients were decontaminated and brought into the 16-bed ER” at the Noble Training Facility, a former Army hospital. “There was no diversion – we had to treat these patients in real time, develop alternate care sites within the hospital for our walking wounded, and truly test our surge plan. The mannequins were able to talk and interact with the staff and we were able to treat them just like a real patient – intubate, needle decompress, IV, etc., and visually see the effects of our interventions.”

Practical applications

Cross noted several types of emergencies can involve New North health care facilities and professionals, such as chemical spills, bus or multiple-car accidents, plane crashes, tornadoes and other bad weather, as well as power outages. Since the FEMA training, she has shared what she learned with other colleagues who didn’t attend. “The experience of attending the training was priceless,” said Cross. “To have so many players gathered together from one area, each working through how to handle every situation we were faced with, was a rare occurrence. In the past, areas worked more in their own silos, doing what they do best, but others not knowing what they were doing. This really helped reinforce the advantages of all working together and knowing what each other does so that we can be more effective and efficient.” Warren named a few local summer entertainment events in which the new knowledge and training was applied. One is the Tough Mudder race held last month in Oshkosh, which

HEALTHCARE she said has been known to have injuries. Then there’s the EAA AirVenture, which was estimated to have had more than 500,000 people in attendance this past summer, and Country USA, which saw about 167,000 visitors this year. “We prepare for these events by increasing our staffing, having extra supplies, an extra surgery call team available, and everyone is placed on alert,” said Warren. “This training has really broadened our knowledge of how to prepare for these events and potential emergencies in our communities.” That knowledge is being passed on to other staff who weren’t part of the FEMA trip. “This is a working project as we speak,” explained Warren. “We began with a presentation to hospital leadership about the week and what we learned and what our opportunities were for improvement. We are in the process now of planning training for the hospital and clinic. This will also eventually include training with the Oshkosh Fire Department and eventually Mercy Medical Center (in Oshkosh) for a combined city-wide drill. Our community will benefit from the training we received.”

“An amazing opportunity”

It’s difficult to find the words to describe what was learned from the FEMA training, Warren said. “It was an amazing opportunity to train as a state, and work together to accomplish the same goal. We all brought something different to the table and we were able to share ideas and learn from each other. There is no other training

available like this in the U.S. We had a full-scale working hospital to staff, full-scale subway system, live actors as well as million-dollar mannequins as victims.” 
“We learned that training together is key! And that practice really makes you better,” ThedaCare’s Froiland said of the group’s experience at the Center for Domestic Preparedness. “It was a great experience I wish all emergency responders could attend. The entire experience was first-class. Being able to bring over 135 people from around the state to train in a real, live setting together was something we could never do without this opportunity. We all met new partners in our courses that may come in handy someday in a real event.” Maintaining patient safety and preparing for potential disasters of various types are something hospitals have always done, Cross noted. “The difference with the FEMA training was that we practiced with our partners, other health care facilities, county EMS, paramedics and others. This creates a community response to a disaster that is good for everyone. “The community will benefit from the training by having a more collaborative approach to any disaster response,” said Cross. “When all partners have had the opportunity to work more closely together and practice together, it results in a more rapid and comprehensive response to any situation.” Robin Bruecker has 17 years experience in magazine and marcom writing. Contact her at


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Monitor your firm’s online reputation Simple steps to keep track of what others say about your business online

Melissa Rucker Co-founder Rocketship Marketing LLC

Here’s an anecdote about the power of a business’s online reputation. I recently checked into Foursquare at a local restaurant. Immediately after checking in, a review of the restaurant popped up through the Foursquare app. We will just say it was not the kindest of reviews. Further investigation revealed the establishment’s review rating was around 60 percent on Urbanspoon and not much better elsewhere. Luckily, I was there for business and not just to eat. I probably would have eaten elsewhere based solely on these reviews. When the proprietor was asked what he was doing to monitor his restaurant’s reputation his answer was that he simply did not care about online reviews! The business’s online reputation was impacting his business whether he wanted to deal with it or not. Do you, as a business owner or manager, think monitoring your company’s online reputation is important? It is more than just that. It is critical. You not only need to know what is being said about your business, you also need to know how to respond. A few statistics to consider: • 83 percent of consumers say online reviews influence their perceptions about companies, notes eMarketer. • 8 of 10 Internet users in the U.S. say negative information they read online made them change their mind about a purchase decision, also from eMarketer. • About 72 percent of consumers said they trust online reviews as much as personal recommendations, while 52 percent said positive online reviews make them more likely to use a local business, according to a survey from Search Engine Land. Here are a few guidelines to begin managing your company’s online reputation: 1. Focus on mainstream review sites that are industry specific (and Google) - If you operate a restaurant, check out what customers are saying about your establishment on and These are two powerful platforms and with people today pinching pennies, more of them are checking review sites before they go out for dinner or swing through for lunch. Google also aggregates and collects its own reviews. Do a search for your business name on Google Local and check to see if there are reviews associated with your business. 2. Monitor your social media sites and your blog comments - Negative feedback

through social media channels can be constructive. Don’t immediately delete negative reviews unless they are libelous or defamatory. When prospects look at reviews and all of them are fluffy and happy, it’s hard not to think, “These are probably all friends and family members leaving reviews or the business owner themselves!” Hopefully there are more positive reviews than negative, but the negative ones can make the reviews more real. Nobody is perfect! Always monitor what your visitors are saying in the comments section of your blog. Generally, sending blog comments into a moderation queue rather than allowing them to be freely posted not only cuts down on spam, but also allows you to easily review comments. 3. Set up Google Alerts - Google Alerts is a simple yet powerful tool that allows you to monitor what is said online about your business. When chosen keywords appear in the “latest relevant Google results” you will receive an alert in your email inbox. 4. Cultivate genuine and positive reviewsHave a customer who is a cheerleader? Leverage that enthusiasm to generate a legitimate positive review. Ask all of your customers for their reviews. Never solicit reviews that are not legitimate or post a review of your own business or product. 5. Respond to Reviews - Whenever possible, respond to negative reviews in a positive and constructive way. Don’t get defensive. If a customer had a negative experience, apologize and try to make it right. Make sure whatever was unsatisfactory about your customer’s experience is understood. The takeaway? Be cognizant of what customers are saying about your business. Somewhere along the way you are going to have disgruntled customers. Knowing how to mitigate their impact is a key component of properly managing your online reputation. Melissa Rucker and her partner, Todd Jensen, are co-founders of Appletonbased Rocketship Marketing LLC. They specialize in branding and online marketing strategy development for small to mediumsized businesses throughout the greater Fox Valley. They have over 20 years of combined experience in marketing for a variety of industries. For more information about Rocketship Marketing, contact them at 920.659.0321 or email takeflight@ NEW NORTH B2B l OCTOBER 2013 l 27


Getting social in a virtual world Emerging groups across New North allow professionals to network around use of social media Story by Lee Marie Reinsch I know social media is important – I hear about it all the time. I should be using it more but I don’t have the time. I don’t know how. I don’t want to invest my time into it. Sound familiar? If any of these comments sound like they should be written in the imaginary cartoon bubble above your head, you might be a candidate for “social” social-media groups. That’s right: Social media groups that actually meet in person. Like, for face time, not screen time. Zach Pawlosky, who owns Candeo Creative in Oshkosh, helped found the group Social Hub after attempting to fill in the question marks for members of the Oshkosh Chamber of Commerce. “It took off more quickly than I ever imagined,” he said. “We found out there were a lot of chamber members in smaller companies that don’t have (social media) done internally who just wanted to ask questions,” he said. “They just needed a support group – like people with a drinking problem: they just


wanted to get together and talk about it. That’s probably a terrible example.” Terrible or not, it works. Sometimes we need a group of real human beings we can relate to, rather than static photo-grins and company logos. Enter social social-media groups.

Social meet-ya?

Social Hub is for beginners as well as those who are more adept at social media. “It’s good for both: it’s an opportunity for people to share strategies, ideas, tactics, media and content, and it’s an opportunity for other users who want to learn more about this in a hands-on way,” Pawlosky said. Attendees can bring their tablets and devices and get ready to learn. A panel discussion usually follows a short lesson. “People can ask questions or voice concerns, and we teach and coach as we go along,” Pawlosky said. Social Hub is open to anyone and meets the second Thursday of the month at the Oshkosh Chamber offices from 7:30 to 8:30 a.m. It’s free for chamber members but $5 for non-members.

NETWORKING Night owls and morning larks

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US Cellular Oshkosh store manager Liz Hebbe said she’s not a social media expert, but she is “a social person.” So naturally, the networking she did with the Oshkosh Chamber and Oshkosh-based Blue Door Consulting went from Twitter characters to real-life characters. “Tweetups were a way to have an atypical social networking event with business owners and the business community,” Hebbe said. Tweetups are just like they sound – meet-ups that begin with an invitation through Twitter and culminate with real-life elbow-rubbing, and sometimes even some elbow bending. “We had seen these used just on a very social basis, and we wanted to put them to work for business, but outside of the 510 N. Oneida St. chamber,” Hebbe said. Appleton, WI 54911 Their Tweetups usually take place in the evenings at local hot spots. “We wanted to create that club feel,” Hebbe said. They’ve had some highly successful events that attracted people from around the area. “They introduce each other, meet and greet, and people connect with potential clients,” she said. Kathy Peotter The Night Owl Tweetups evolved into the Early Bird Social VP–Marketing Media Breakfast, a slightly more formal and learning-focused version of the group. “We found that there was still quite a bit of a stigma around using social media in your business,” Hebbe said. “We started the (Early Bird) group as a collaborative, free way to give back to the business community. The aim is, whether you are a nonprofit or a business, what can we share? Our focal point (with the morning group) is definitely the opportunity toBouwer_Oct13-B2BAd.indd 1 9/18/13 engage and share information.” Early Bird soon spread to Fond du Lac, and currently shoots for six sessions a year, switching off between Fond du Lac and Oshkosh. The gathering discusses topics like Pinterest, LinkedIn, Facebook, and how to use these tools to enhance business-to-business and business-to-customer relationships. Isolated Cloud Environment • Auto Scaling “Our very first (breakfast meeting) was on Pinterest, when Pay-As-You-Go • Auto-Failover • Replicated Disks Pinterest was starting to take off, and people didn’t understand Windows, Linux and More! how it could be relevant as a business tool,” Hebbe said. “That was huge for us.” The Early Birds keep things relevant by asking attendees what they’re looking for in a social social-media group. “We ask, ‘What would help you? What would you like to hear?’ We’re bringing in speakers to share their story of the process they went through, what challenges they faced, where they are seeing success in their own businesses.” Early Bird Social Media Breakfast’s next meeting focuses on “YouTube – Videos to Enhance Your Brand” and meets 7:30 a.m. Wednesday, Oct. 16, at the University of Wisconsin-Fond du Lac campus. It’s free and open to the public.

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NETWORKING “That’s when I understood the power of it,” Clifford said. He’d always been a tech geek, but the response he received from his contacts on his son’s birth showed him that social media mixed with actual social events can enhance both. By day, Clifford works as director of IT and digital development for HC Miller Co. in Green Bay. Outside of work, he belongs to three social media groups, but the one he’s most active with is the Appleton Blueberry Hill Social Media Breakfast Group, which meets every other Friday at 7 a.m. “It’s like, ‘Let’s just meet, have pancakes and bacon,’ and that’s it, that’s how it started, so it’s completely nonthreatening,” Clifford said. “It’s completely inviting, because people are jacked up about doing that.” The group’s been meeting twice monthly at Blueberry Hill since February of 2009. “We met on Twitter; before that time, I hadn’t really met those people face to face, and now that we’ve met, I have newfound friends,” Clifford said “You come sit, order, complain about your boss, or we talk about our iPads or our Kindles, or social media tools … or the social media blunder of the week. We have people who are really involved in social media, but some people aren’t. It’s just a great opportunity to chat with these people and talk shop.” Social media is the string that binds them together, but the group’s composition is pretty diverse. “We have tech people, IT people, entrepreneurs, big businessmen, small businessmen, stay-at-home moms. It runs the gamut,” Clifford said. Santa has shown up. They’ve had birthday parties there.

They’ve battled – and welcomed – Black Friday breakfast crowds. “It’s just awesome, completely informal. People show up and it’s like, ‘What are you all about?’ ‘I’m looking for a job.’ ‘What do you do?’ We just talk and sometimes it’s more personal than professional, but if you build personal relationships, the professional will come,” Clifford said. He said his social media groups have completely changed his life. “I’ve found work this way, I’ve found relationships – everything I am is really based on my network, and it’s helped me.”

Many heads are better than one

Dana VanDen Heuvel is a firm believer in the wisdom of the crowd. A group he helps facilitate – New North Social Media Breakfast Group – doesn’t keep a formal schedule but tries to base meetings on need and by taking pulses. “We try to find something that is going to answer a key question that the audience has,” VanDen Heuvel said. “Like where do you turn when you have a question about social media? Do you call a consultant every time you have a question? No. Do you go on the Web? Sure, but how do you know who to trust? So it’s been great when all these people in the group can come to the table and say ‘You guys all ought to know this.’” VanDen Heuvel says it’s better to get the advice from many people than to rely on one source. “I am much more comfortable asking a group of 60 or so



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NETWORKING people, and leaving with a wealth of information, instead of an hour on the line with one person trolling for answers that I don’t even know are legit,” VanDen Heuvel said. When Google+ first launched, over 100 people attended the New North Social Media group to find out how to use it. One recent session focused on how to cope with the confusion of having multiple platforms going at the same time, primarily by setting up accounts in advance and making a routine of posting and reviewing posts. “It was such an eye-opening (session) that gave them some value,” VanDen Heuvel said. “They were like, ‘Oh my god, I didn’t know, one, that this (solution) existed, two, that it was OK to do this sort of routine and, three, that it could really work and help build your business.’” VanDen Heuvel’s solution, incidentally, is a subscription tool called Buffer that he uses to post scheduled posts on multiple accounts in a quicker way than by doing it piecemeal throughout the week. “It will look like ‘Oh my God, this guy is on LinkedIn consistently every day at 9 a.m.’ No, he’s not, he just found a lot of stuff he thought the audience will find interesting and used the tools wisely to have that presence,” VanDen Heuvel said. “You spent a few minutes doing it instead of every day going through this routine. You batch it up, you make it work for you – that’s the magic, the secret sauce.” Social media relationships have something crucial in common with personal ones: To keep them alive,

you have to consider others besides yourself. “We’re open to revisiting topics and finding out what everyone wants to hear about,” Hebbe said of her group. “At the end of the day, it’s what social media is all about. When you use social media, it’s not so much about what you want to say as what does your audience want to hear from you.”

Lee Reinsch writes and edits from Green Bay.

“Social” social-media groups meeting in the New North Group: Social Hub Date: second Thursday of each month; next meeting is Oct. 10 Time: 7:30 to 8:30 a.m. Where: Oshkosh Chamber of Commerce, 120 Jackson St., Oshkosh Cost: no cost for chamber members and $5 for nonmembers Group: Early Bird Social Media Breakfast Date: next meeting is Wednesday, Oct. 16 Time: 7:30 a.m. Where: University of Wisconsin-Fond du Lac, 400 University Dr. Cost: none Group: Appleton Blueberry Hill Social Media Breakfast Date: every other Friday; next meeting is Oct. 11 Time: 7 a.m. Where: Blueberry Hill Pancake House, 3626 W. College Ave., Appleton Cost: none Group: New North Social Media Breakfast Date: No meeting currently scheduled Where: alternates locations between the Fox Cities and Green Bay area Cost: none

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4 Steps Toward 401(k) Success by Navigator Planning Group

The 401(k) plan is becoming the single largest source of retirement savings for a majority of American workers. Navigator Planning Group recommends these steps to help corporate employees succeed with their 401(k): 1. Participate - The dollars in your 401(k) plan may represent 20 to 80 percent of your income at retirement. The government and your employer are giving you the opportunity to take advantage of the ability to save money on a pre-tax basis and grow on a taxdeferred basis, meaning you can earn money on your earnings! Many employers also offer matching funds – free money. If your company offers a 401(k) plan, you need to be contributing, as soon as you can, and as much as you can. It is the first step in taking charge of your financial future. 2. Determine your investor profile & asset allocation - Every investor is different and knowing yourself is the first Scot Madson


step to allocating your investments appropriately. Before you can determine your asset allocation strategy, you must first be able to clearly define your goals. Remember, 401(k) money is retirement money and everybody has different dreams about what their retirement will entail as well as different time horizons for retirement. Determine your goals and then decide how to spread your investments across various asset classes, such as stocks, bonds and cash. The idea is to diversify your holdings in order to potentially increase returns while diminishing risk. 3. Reallocate tactically - While it is not advisable to move your money around daily (market timing in general has not proven to be an effective strategy over the long haul), it is advisable to look at what your investments are doing from time to time. Take a disciplined approach to monitoring your investment portfolio. If you lack the time or inclination to manage your own account,

920.406.8500 Navigator Planning Group can actively manage it for you. 4. Do not panic - Listening to the evening news, and hearing about the market changes on a daily basis, can cause even the most stalwart of investors to get nervous occasionally. Stocks fluctuate in value; it’s the nature of the beast. Just remember that you are investing in your 401(k) for the long term. Try to remember that patience is a virtue. Unless you believe that the investment cannot recover, it is usually better to hold on for the ride. In fact, it might be a good opportunity to buy more! Scot Madson, Navigator Planning Group, is an Investment Advisor Representative of SII Investments, Inc. Scot can be reached by email or by phone at 920.406.8500. Securities and advisory services offered through SII Investments, Inc. Member FINRA/SIPC and a registered investment advisor. Navigator Planning Group and SII are separate companies.


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WHO’S NEWS Incorporations New North B2B publishes monthly new business incorporations filed with the Wisconsin Department of Financial Institutions.

Brown County

N E W Tank Inspections LLC, Earl Vanden Langenberg, 1014 St. Anthony St., De Pere 54115. K&B Resort LLC, Keith Joseph Kerrigan, 349 Cross Gate Lane, De Pere 54115. Northern Biomass LLC, Steven Michael Herman, 1387 Bingham Dr., De Pere 54115. Discovery Health LLC, Kelly Ann Felmer, 516 Ravine Road, De Pere 54115. The Law Office of Angela L. Johnson LLC, Angela Ley Johnson, 1041 Moonriver Dr., De Pere 54115. Hope Nutrition Consulting LLC, Becky Schmechel, 407 Waterview Road, De Pere 54115. The Simple Life Decor LLC, Wendy Schultz, 825 Mystic Ct., De Pere 54115. Whispering Willow Massage LLC, Debra Ann Hogan, 2638 Lawrence Dr., De Pere 54115. Life Transition Planning LLC, Dianne Koeppler, 4600 Heritage Heights Road, De Pere 54115. Honey Bee Embroidery Service LLC, Kim Marie Connelly-Goral, 2947 Sandia Dr., Green Bay 54313. Walleye Wacker Lures LLC, Gregory Allen Severson, Jr., 1808 10th Ave., Green Bay 54304. Hairitage Salon LLC, Sherrie Servais, 2486 Spica Lane, Green Bay 54311. Studio 132 LLC, Leah M. Michaletz, 628 Karl St., Green Bay 54301. Smokin’ Doug’s BBQ LLC, Doug Delahaut, 1454 Velp Ave., Green Bay 54303. Lamers Farm LLC, Kevin G. Lamers, 2407 South Point Road, Green Bay 54313. Account Ability LLC, Tom Lowery, 424 S. Roosevelt St., Green Bay 54301. DeGrave’s 7-K Ranch LLC, Kerry P. DeGrave, 3811 Willow Road, Green Bay 54311. Tricia’s Tiny Tots LLC, Patricia A. Mac Donald, 2255 Magy Lane, Green Bay 54313. E&S Detailing LLC, Don Aric Patenaude, 1666 Cass St., Green Bay 54302. Cancer Vaccine and Cancer Immunotherapy Foundation INC., Barbara Natelle, 2824 Timber Lane, Green Bay 54313. Crossworld Entertainment LLC, Valerie Josephine Kudick, 926 Willard Dr., Ste. 112, Green Bay 54304. Restore U Solutions LLC, Christine Wolf, 1808 E. Allouez Ave., Ste. C, Green Bay 54311. Wisconsin College Fraternal Alliance LLC, Steven Lee Nimmer, 801 Hoffman Road, Green Bay 54301. King’s Affordable Lawn Care LLC, Mark Robert King, 1638 Boland Road, Green Bay 54303. DNA Plastics LLC, Paul George Nygaard, 2701 Larsen Road, Green Bay 54303. Fritsch Park Neighborhood Association INC., Joe Rabideau, 3094 Open Gate Trail, Green Bay 54313. Xterior Concepts LLP, Cathy Williquette Lindsay, 305 W. Walnut St., Green Bay 54305. Anderson Accounting Services LLC, Elizabeth J. Anderson, 3829 E. Ontonagon Lane, Green Bay 54301. Revive Aesthetics LLC, Stephanie Lynn Kass-Theeke, 2514 Glendale Ave., Green Bay 54313. New Competition Boxing Club LLC, Johnny Rodriguez Caraballo, 1740 E. Mason St., Green Bay 54302. 34 l NEW NORTH B2B l OCTOBER 2013

Bay Area Crushing LLC, Sheila M. Gersek, 3662 Humboldt Road, Green Bay 54311. Industrial Safety Systems LLC, Jonathan T. Krouth, 2066 Riverside Dr., Green Bay 54313. Chumaki Transport LLC, Zakhar M. Lytvyniuk, 1365 Mesa Dr., Green Bay 54313. Good Ground Nature Photography LLC, Elizabeth Mari’ Slade, 836 Meacham St., Green Bay 54304. Comfortcare Transportation LLC, Hassan Haji-Mohamud, 1686 Shawano Ave., #16, Green Bay 54303. S J Lighting Supply LLC, Steven Jonet, 2223 Maccaux Dr., Green Bay 54302. John W. De Young CPA, LLC, John De Young, 2643 Libal St., Green Bay 54301. Creative Design Carpentry LLC, Lorri Kieff, 926 Willard Dr., Ste. 234, Green Bay 54304. Amba India Bazaar LLC, Damodhar Shankar, 2979 Allied St., Ste. F, Green Bay 54304. Cornerstone Consulting and Development LLC, Vince DelaRosa, 101 S. Military Ave., Ste. 187, Green Bay 54304. Ten Below Freezer Meal Consulting LLC, Kristin Lampe, 136 St. Francis Dr., Green Bay 54301. Oasis Landscape & Gardens LLC, Brandon Hartman, 1310 Villa Park Cir., #3, Green Bay 54302. Freight Security Solutions LLC, Lydia R. Bauer, 1271 Contract Dr., Green Bay 54304. Game Speed Training LLC, Bart D. Johnson, 2549 Johnny Lane, Green Bay 54311. Adam Whitney Carpet Master LLC, Adam Whitney, 2270 Salscheider Ct., Green Bay 54313. Spine-Link LLC, Mark Peter Pulaski, 5272 Rockwood Point Dr., New Franken 54229. DOT Safety Plus Consulting LLC, Jeffrey C. Simon, 555 Hickory Dr., Oneida 54155. Drywall & Construction Services LLC, Shane Robert Loch, 1627 Gabertfield Ct., Suamico 54173.

Calumet County

Go Meals Go! Wellness Consulting LLC, Shana M. Hussin, N8166 Big Lake Lane, Sherwood 54169.

Fond du Lac County

Harpen Insurance Services INC., Harold Epright, 545 Wakefield Ave., Fond du Lac 54935. Bellamare Essential Oils LLC, Debrah Neis, 291 N. Military Road, Fond du Lac 54935. Apostolic Christian Church of Fond du Lac INC., Richard J. Traxinger, W5324 E. Pioneer Road, Fond du Lac 54935. Big Smokey Press LLC, Jeffrey Siemers, 234 E. Follett St., Fond du Lac 54935. Vossekuil’s Mile Dairy LLC, Mark L. Vossekuil, W12160 County Road TC, Brandon 53919. Duel Concrete Construction LLC, Joshua Scott Duel, N7355 County Road C, Eldorado 54932. Victoria’s Nutrition INC., Timothy John Schoenborn, 14 N. Main St., Fond du Lac 54935. Mojo Hair Studio LLC, Danielle Marie J. Domenosky, 82 N. Main St., Fond du Lac 54935. Pareva Engineering LLC, Navin Patani, 778 Cantom Ave., Fond du Lac 54935. The Spice Crate LLC, Erin M. Skorupa, 976 E. Johnson St., Fond du Lac 54935. Reflexions Salon and Spa LLC, Daryl Ahlstrom, 29 3rd St., Fond du Lac 54936. Account Management Systems LLC, Tracy Buege, 74 Halbach

WHO’S NEWS Ct., #107, Fond du Lac 54937. Premier Fuel Technology LLC, Stephen V. Sztukowski, 8 S. Main St., Fond du Lac 54935. Salon Rebourne LLC, Jeffrey A. Brown, 38 4th St., Fond du Lac 54935. Ullenberg Law Offices S.C., Alexander L. Ullenberg, 101 Camelot Dr., Ste. 2B, Fond du Lac 54935. Extreme Asphalt & Paving LLC, Jason Jon Garrett, N7031 County Road E, Ripon 54971. A D Miller Manufacturing LLC, Leon Steenbergen, W11519 Hawthorne Dr., Waupun 53963.

Oconto County

Safe Haven Humane Society and Outreach Center INC., Leigh Ann Wagner Kroening, 2280 Creekview Dr., Abrams 54101. Advancor Health LLC, Bayside Chiropractic LLC, 5868 Havenwood Hills Dr., Little Suamico 54141. All Season Small Engine Repair LLC, Douglas Van Boxtel, 1121 County Road J, Little Suamico 54141.

Outagamie County

Integrity In Tax & Accounting LLC, Tina Marie Kleckner, 811 E. Capitol Dr., Appleton 54911. Fox River Renovations LLC, Daali Kester, 111 E. Water St., Apt. 201, Appleton 54911. Bamboo Nails and Spa LLC, Mike Nguyen, 5337 Brookview Dr., Appleton 54913. All Seasons Coffeehouse LLC, Elizabeth Stuck, 1390 N. Popp Lane, Appleton 54914. Eastbrook Assisted Living LLC, David Gloss, 42 Brentwood Lane, Appleton 54915. Kajntug Home Care LLC, Snyu W. Yang, 711 Lynndale Dr., Ste. 2E, Appleton 54915. Lifting Gear Hire CORP., Neil Reichenbach, 2910 N. Progress Dr., Appleton 54911. In My Write Mind Marketing LLC, Joanne Carolyn Simon, W5905 Strawflower Dr., Appleton 54915. Oldenburg Financial LLC, Chadwick Oldenburg, 519 E. Parkway Blvd., Appleton 54911. Pasoua Home Care LLC, Pa Soua Vue, 4321 W. College Ave., Ste. 268, Appleton 54915. Hoff, Panzer & Tusler LLP, Alan Hoff, 600 E. Northland Ave., Ste. 1, Appleton 54911. Baeten’s Mini Mall LLC, Melvin N. Baeten, 522 Harold Way, Appleton 54915. Coastal Camp & Equipment LLC, Richard Louis Damrow, 2455 Stroebe Island Dr., Appleton 54914. Darboy Barbershop LLC, Cherryl Pascale Clark, 2625 E. Greenleaf Dr., Appleton 54913. Trove Photography LLC, Beth Desjardin, 1414 N. Alvin St., Appleton 54911. Flamingo Restaurants LLC, Yu Ming Tung, 2230 E. Northland Ave., Appleton 54911. Butternut Ranch LLC, Todd M. Kinart, 5125 W. Red Barn Ct., Appleton 54913. Next Generation Welding & Fabrication INC., Brian Paul Christian, 3841 Lynndale Dr., Appleton 54913. Dignity Elder Care LLC, Nancy L. Fleck, 32 Garden Ct., Appleton 54915. Wagner Drywall LLC, Jacob T. Wagner, 419 E. Roosevelt, Appleton 54911. Cardinal Construction of Appleton LLC, Jason Knox, 1324 W. Washington St., Appleton 54914. Buss Backyard Care & Home Maintenance LLC, Andrew Victor Buss, 1031 W. Marquette St., Appleton 54914.

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920.427.5077 NEW NORTH B2B l OCTOBER 2013 l 35



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Totally Tutus LLC, Jodi Petersen, 211 Hidden Ridges Way, Combined Locks 54113. Life Tools Tutoring & Coaching LLC, Michael Voet, 105 Oakridge Ct., Combined Locks 54113. Nicholas L. Smith Pharmacy LLC, Nicholas Lee Smith, N4327 Murphy Road, Freedom 54130. Romenesko Family Dentistry Greenville LLC, Richard L. Romenesko, Jr., W7003 Parkview Dr., Greenville 54942. A Handy Guy LLC, Caleb Vincent Kranz, W10029 County Road TT, Hortonville 54944. Handyman Home Maintenance LLC, Matthew John Kestell, 1801 Paul Dr., Kaukauna 54130. Midwest Mechanical LLC, Dan D. Van Den Wyngaard, 1117 Harrison St., Kaukauna 54130. Van Hoof Law Firm LLC, Paul M. Cornett, 200 E. Main St., Little Chute 54140. Dreher Custom Cycles INC., Derek Dreher, W3287 Hartland Ct., Appleton 54914. Quality Cars of Appleton LLC, Hardeep Arora, 2675 American Dr., Appleton 54914. Weeping Tree Productions LLC, Jared Paul Van Handel, W5654 Jochman Dr., Appleton 54915. Thai Palace & Noodle House LLC, Tracie Hang, 2731 N. Meade St., Appleton 54911. Shana Ray Performance Horses LLC, Shana-Leah Ray, 725 S. Westhaven Pl., Appleton 54914. Pizza Man Joe LLC, Joseph David Wall, N465 Mapleridge Dr., Appleton 54915. Stephanie Wendrick Agency LLC, Stephanie A. Wendrick, 1717 E. Calumet St., Appleton 54915. Flashback Brazilian Jiu-Jitsu LLC, Jesse T. Rueger, 1323 N. Graceland Ave., Appleton 54911.

Winnebago County

Best Rate Transport LLC, Nick L. Paulos, 739 Jefferson St., Oshkosh 54901. Fullmonte Data LLC, Gerald Paul Clarke, MD, 509 S. Washburn St., Oshkosh 54903. Jim’s Quality Trailers, Parts and Service LLC, James Edward McLaughlin, Jr., 1027 Arthur Ave., Oshkosh 54902. Ki To Health Therapeutic Bodywork LLC, Courtney Ann Cowie, 5162 Island View Dr., Oshkosh 54901. Harbinger Marketing Services LLC, Phil Norton, 2870 Waldwic Lane, Oshkosh 54904. Bible Baptist Church of Butte des Morts INC., Robert L. Hatch, 5794 Grand River Dr., Butte des Morts 54927. Paffenroth Orthopedics LLC, Braeden Jon Paffenroth, W6393 Firelane 8, Menasha 54952. Salsa’s Mexican Restaurant LLC, Teresa F. Guzman-Curiel, 1550 Appleton Road, Menasha 54952. Databug Solutions LLC, Cindy Lou Zelinske, 1112 Kernan Ave., Menasha 54952. Uncle Bob’s Music Company LLP, John M. Mulvey, 987 Main St., Neenah 54956. Order of St. Alban LLC, Karl M. Kuether, 145 Villa Dr., Neenah 54956. K-Bar Media Productions LLC, Kyle Donald Behnke, 550 Graceland Dr., Oshkosh 54904. L&K Sales Repair and Welding LLC, Leroy Roen, 7068 Angell Road, Oshkosh 54904. Locked N Loaded Retrievers LLC, Thomas Heidl, 316 Foster St., Oshkosh 54902. Joel Meine Creative LLC, Joel Meine, 1540 Algoma Blvd., Oshkosh 54901. Rasmussen’s Heating & Air Conditioning LLC, Scott Noe, 1120 E. Parkway Ave., Apt. 306, Oshkosh 54901.

WHO’S NEWS Building permits B2B includes a monthly list of building permits (not to include residential projects) in excess of $400,000. City of Oshkosh Public Works Building, 639 Witzel Ave., Oshkosh. $14,052,771 for a municipal operations facility and yard improvements. General contractor is Miron Construction Co. of Neenah. August 5. Goodwill-Neenah, 906 S. Green Bay Road, Neenah. $1,400,000 for a 24,936-sq. ft. retail building. General contractor is R.J. Albright Construction Inc. of Oshkosh. August 6. Lawrence University Landis-Peabody Building, 124 S. Durkee St., Appleton. $420,000 for an interior remodel of the existing academic building. General contractor is C.D. Smith Construction Co. of Fond du Lac. August 6. St. Mary’s Hospital, 1726 Shawano Ave., Green Bay. $1,100,000 to remodel the pharmacy and the stress lab at the existing medical facility. General contractor is IEI General Contractors of De Pere. August 12. Kwik Trip, 1090 N. Washburn St., Oshkosh. $1,400,000 for a new convenience store, fuel canopy and car wash. Contractor listed as self. August 16. Castle Pierce Printing Co., 2247 Ryf Road, Oshkosh. $821,000 for a standalone warehouse building. General contractor is C.R. Meyer of Oshkosh. August 19.

Butte des Morts Country Club, 3600 W. Prospect Ave., town of Grand Chute. $1,452,000 for improvements to the outdoor pool and tennis facilities, lighting and landscaping. General contractor is Keller Inc. of Kaukauna. September 18. Gordon Food Service Marketplace, 301 N. Bluemound Dr., town of Grand Chute. $1,176,156 for a 15,757-sq. ft. retail grocery store. General contractor is Tri-North Builders Inc. of Fitchburg. September 19.

New businesses Stone Cellar at Riverview Gardens opened at 1101 S. Oneida St. in Appleton as a new banquet facility specializing in weddings, special events and holiday parties. The facility was opened by father and son partners Tom and Steve Lonsway, owners of Stone Cellar Brewpub restaurant and brewery in Appleton. The banquet facility holds a capacity of 200 in the dining hall and 80 in the bar area.

Mergers/acquisitions Feucht Financial Group LLC in Fond du Lac acquired Ries Tax Services of Fond du Lac. Previous owners James Ries and Shirley Ries continue to prepare tax returns with Feucht Financial Group. High Cliff Restaurant, Banquet and Catering in Sherwood was purchased by Larry Trucco, the former general manager of the restaurant, bar and banquet facility. Trucco formerly served as president of the Wisconsin Timber Rattlers, and has been either a general manager or managing partner at High Cliff Restaurant for various periods since 2002.

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WHO’S NEWS New locations

previously worked for Unison Credit Union and M&I Bank. Creative Business Services in Green Bay hired Bud Kleiman as a business intermediary. Kleiman has 12 years of real estate experience.

Grandy & Associates moved its offices to 2671 Continental Dr. in Green Bay. The training and consulting firm teaches contractors in the trades industries to run profitable businesses.

The Schaefer Behnke Group in Oshkosh hired Brent Tierney as a financial advisor.

Name changes Stephenson

Filip Troicki, MD joined Agnesian HealthCare as a radiation oncologist at Agnesian Cancer Center in Fond du Lac and Bret Pasiuk, MD joined Agnesian as a nephrologist at its Fond du Lac Regional Clinic. Dr. Pasiuk served 24 years in the U.S. Navy practicing medicine.

The Inventors and Entrepreneurs Club of Fond du Lac changed its name to Imagination Network of Wisconsin.

Business honors


Miron Construction Co. of Neenah received two 2013 Build Wisconsin Awards from Associated General Contractors of Wisconsin for construction projects it completed at Langlade Hospital in Antigo and at Jefferson High School in Jefferson.

J. F. Ahern Co. in Fond du Lac hired Krista Ebbens as its general counsel. Ebbens has more than 10 years experience as in-house counsel, most recently serving as general counsel for Baker Tilly Virchow Krause. She holds state bar admissions in Wisconsin and Illinois.

J. F. Ahern Co. of Fond du Lac ranked No. 127 on Engineering News-Record magazine’s annual list of the Top 200 Environmental Firms. Ahern’s 2012 environmental revenue of $49.8 million made it the top environmental services firm based in Wisconsin and moved it up from its ranking of No. 143 the previous year.

CASA of the Fox Cities, Inc. hired Maria Turner as the agency’s first executive director. Turner most recently served as executive director for Center for Childhood Safety in Green Bay, and has previous experience as the communication and development coordinator for Harbor House Domestic Abuse Programs in Appleton. 44º North Advertising & Design in Oshkosh hired Katherine Murphy as a graphic designer. She has previous experience as a graphic designer for print media, manufacturing and non-profit organizations.

New hires Vanevenhoven

Stellar Blue Web Design of Appleton hired Jason Raisleger as a project strategist.

The Green Bay Area Chamber of Commerce hired Jayme Sellen as director of government affairs. Sellen most recently worked as the government affairs director for the Dairy Business Association for three years. She also previously worked as a legislative assistant to the Brown County Executive, as a legislative associate for the Wisconsin Counties Association, and as an aide to two state legislators.

Network Health of Menasha hired Sandy Goltz as its director of self-funded services. Goltz has 28 years of insurance experience, having previously worked for Family Health Systems and Assurant Health in Milwaukee. Alyssa Stephenson, DPM, joined Agnesian HealthCare as a podiatrist seeing patients at Agnesian Foot Clinic locations in Fond du Lac and Waupun. Cooper

Miron Construction Co., Inc. in Neenah hired Dan Goymerac as vice president of industrial business development. Goymerac has 25 years experience in construction, engineering and sales.

Reinhart Partners in Oshkosh hired Walter Koskinen as a relationship manager. Koskinen has more than 25 years experience in financial services, having worked the past 10 years with Associated Trust Company and the previous 15 years with U.S. Bank in the personal trust department.

Infinity Technology in Green Bay hired Claudia Miller as an executive account manager. Miller previously worked as an account executive at Norlight.

The Bank of Kaukauna hired Jan Vanevenhoven and Sarah Cooper as lenders. Vanevenhoven has more than 30 years of mortgage experience, primarily with M&I Bank. Cooper has six years of mortgage lending experience, having

Neenah-based J. J. Keller & Associates, Inc. hired Tim Little as vice president of manufacturing and supply chain,









WHO’S NEWS Shaun Gunderson as vice president of managed services, and Lisa Karpinski as vice president of marketing. Little has more than 20 years of operational experience, including the past 14 years at Miles Kimball Company in Oshkosh. He also previously served as a commander in the U.S. Navy. Gunderson has 12 years experience in operations and project management, serving most recently as operations strategy, quality and capabilities leader for The Nielsen Company in Fond du Lac. Karpinski has more than 25 years experience in marketing. Menasha-based Goodwill Industries of North Central Wisconsin hired David Lindenstruth as a retail store leader in Menasha and Kimberly Miller as the payment partner team leader with the Financial Information and Service Center in Menasha. Lindenstruth previously served as CEO and president of Appetize, Inc. in Appleton, while Miller worked as a management assistant with Enterprise Rent-A-Car in Stevens Point.

Promotions Affinity Health System Foundation promoted Tonya Dedering to regional director, overseeing both the Mercy Health Foundation in Oshkosh and the St. Elizabeth Hospital Foundation in Appleton. Dedering previously served as executive director of the St. Elizabeth Hospital Foundation since 2008. The Bank of Kaukauna promoted Gina Nytes to vice president and consumer lending manager. Nytes has more than 25 years of banking experience. Secura Insurance in Appleton promoted Marty Arnold to senior vice president of underwriting; Amy DeHart to vice president of actuarial services; and Jim Weidert to creative marketer. Arnold started with Secura in 2000 as its chief actuary. DeHart joined the company in 2000 as an actuarial consultant, and was promoted to director of pricing in 2006. Prior to joining Secura, Weidert was a partner and vice president of marketing for AtomicTribe, an Appleton-based publishing firm.

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Goodwill Industries of North Central Wisconsin promoted Nicole Ihlenfeldt from operations support assistant to assistant team leader for the new goods team at its Shiner Center in Appleton, and promoted Dean Ward from facilities specialist at the Shiner Center to facilities regional team leader in Menasha.

Individual honors The Green Bay Area Chamber of Commerce presented its 2013 Daniel Whitney Award for Outstanding Volunteer of the Year to Tim Nixon, shareholder and partner with Godfrey & Kahn, S.C. Law Offices in Green Bay; and presented its 2013 Athena Award to Kate Burgess, CEO and owner of Fulfillnet in Ashwaubenon.



Nixon NEW NORTH B2B l OCTOBER 2013 l 39

BUSINESS CALENDAR Business calendar New North B2B encourages businesses and organizations looking to attract interested persons to upcoming events to send an announcement to: New North B2B, Attn: Who’s News, P.O. Box 559, Oshkosh, WI 54903. For more events, log on to October 1 High Demand Careers, a panel discussion with regional employers as part of Fox Valley Technical College’s annual Community Open House, 4:30 to 6:30 p.m. in the college’s Jones Dairy Farm Culinary Theatre, 1825 N. Bluemound Dr. in Appleton. Employers participating include: Oshkosh Fire Department, Quad Graphics, Alta Resources, N&M Transfer, Plexus, Miller Electric Mfg. Co., J. J. Keller & Associates, Bergstrom Automotive, Professional Financial Management, Miles Kimball Co., Sturm Foods and Werner Electric. No cost to attend. For more information, go online to October 2 Fond du Lac Area Association of Commerce Coffee Connection, 7:30 to 8:30 a.m. at Saavy Boutique, 251 N. Country Lane in Fond du Lac. Cost to attend is $5. For more information or to register, go online to www. or call 920.921.9500. October 8 Oshkosh Chamber of Commerce Sales Club, 7:30 to 8:30 a.m. at the chamber building, 120 Jackson St. in Oshkosh. No cost to attend for chamber members. For information, call 920.303.2266 or go online to

40 l NEW NORTH B2B l OCTOBER 2013 October 8 Imagination Network of Wisconsin (formerly known as the Fond du Lac Inventors and Entrepreneurs Club) meeting, 5 to 7 p.m. at Elks Club, 33 Sheboygan St. in Fond du Lac. No cost to attend. For more information visit October 9 Fox Cities Business After Hours, 5 to 7 p.m. at the Wisconsin Timber Rattlers, 2400 N. Casaloma Dr. in Appleton. For more information or to register, call 920.734.7101 or go online to October 9 Green Bay Area Chamber of Commerce Business After Hours, 5 to 6:30 p.m. at Sam’s Club, 2470 W. Mason St. in Green Bay. No cost to attend for chamber members. For information, call 920.437.8704 or email October 9 Women in Management – Fox Cities Chapter monthly meeting, 11:30 a.m. to 1 p.m. at Fox Banquets Rivertyme Catering, 111 E. Kimball St. in Appleton. Speaker Barbara Jordan will discuss “Fire ‘em Up Without Burning Out: Time/Stress Management.” Cost to attend is $15 for members and $17 for nonmembers. For more information or to register, go online to or email October 10 Women in Management – Oshkosh Chapter monthly meeting, 11:15 a.m. to 1 p.m. at La Sure’s Banquet Hall, 3125 S. Washburn St. in Oshkosh. Program is “Oshkosh Through the Holidays.” For more information

BUSINESS CALENDAR or to register, go online to or email Patty at pshea@

Broadway, Ste. 3A in Green Bay. No cost to attend for chamber members. For information, call 920.437.8704 or email

October 15 Fond du Lac Area Association of Commerce Business Connection, 5 to 7 p.m. at Blue Line Family Ice Center, 550 Fond du Lac Ave. in Fond du Lac. Cost to attend is $5. For more information or to register, go online to or call 920.921.9500.

November 6 Fond du Lac Area Association of Commerce Coffee Connection, 7:30 to 8:30 a.m. at Generations Home Care & Hospice, 1028 S. Main St., Ste. C in Fond du Lac. Cost to attend is $5. For more information or to register, go online to or call 920.921.9500.

October 22 Labor Management Council of Northeast Wisconsin Fall Conference and Annual Meeting, 8 a.m. to noon at Plumbers & Steamfitters Hall, 2700 Northridge Road in Kaukauna. Sessions will focus on health care reform, wellness programs and the federal Affordable Health Care Act. Cost to attend is $45 and includes breakfast and materials. For more information or to register, go online to or call Steve at 920.882.7712.

November 12 Oshkosh Chamber of Commerce Sales Club, 7:30 to 8:30 a.m. at the chamber building, 120 Jackson St. in Oshkosh. No cost to attend for chamber members. For information, call 920.303.2266 or go online to

October 25 A.M. Oshkosh, a morning networking opportunity from Oshkosh Chamber of Commerce, 7:45 to 9 a.m. at Bank First National, 101 City Center in Oshkosh. Cost to attend is $2. Registration is required by going online to or calling 920.303.2266. November 5 Green Bay Area Chamber of Commerce Power Networking Breakfast, 7:30 to 9 a.m. at Green Bay Area Chamber of Commerce, 300 N.

Better Business Bureau New Members

Businesses accredited through the Northeast Wisconsin office during August 2013 1st Choice Landscaping, Green Bay Accel Construction & Beautifications, Green Bay All American HVAC, Adell All Pro Custom Graphx, Black Creek American Pride Industrial Equipment, Green Bay Bartmann Bros. Construction, Appleton Diversified Cleaning Systems, Green Bay Handel/Gohlke Plumbing & Septic, Wautoma Herzog’s Home Improvement, Sheboygan Falls Hockers Plumbing, De Pere Holbrook Custom Windows, Sheboygan Hydroclean Equipment, De Pere Jaeger Exteriors, Neshkoro Kudzu Construction, Manitowoc Lakeshore Improvements, Manitowoc Making Technology Trouble Free, Appleton Mechanical Connections, Iola Michael Peterson Poured Walls, Freedom Mike’s Tire & Auto, Two Rivers Pollesch Construction, Ripon Responder Services, Berlin Safeguard, Appleton Schoolhouse Homeworks, Appleton Skyline Roofing and Construction, Greenville The Geisheker Group, Green Bay Total TV & Satellite Services, Green Bay

Advertiser Index Aspen Coffee & Tea 40 Bank First National 8 Bayland Buildings 14 Borsche Roofing Professionals 25 Bouwer Printing & Mailing 29 Builders Exchange of Wisconsin 13 Capital Credit Union 42 CitizensFirst Credit Union . ............................ 37 Clean Image Janitorial 39 Common Ground Healthcare Cooperative Community Benefit Tree ..................... 25 Davis & Kuelthau, s.c. 5 Fast Signs 35 First Business Bank ...................................... 2 First National Bank ~ Fox Valley ..................... 7 Fox Valley Savings Bank 39 Fox Valley Technical College .................................. 17 Guident Business Solutions 35 Heidel House Resort & Spa 26 Keller Inc. ................................................... 26 Manufacturing First Expo 21 Moraine Park Technical College 30 Navigator Planning Group 32 Netsonic 29 Network Health Plan . ................................ 43 NEW Building & Construction Trades Council 31 NWTC Corporate Training & Economic Development 44 Optivision 8 Outagamie County Regional Airport ................ 21 Pioneer Credit Union 24 R&R Steel Construction Company Inc. 17 Sadoff & Rudoy Industries 10 Security Luebke Roofing .................... 11 Skyline Technologies 18 Stop Selling Vanilla Ice Cream 32 TEC ............................................................ 36 The Avenue 33 Thome Benefit Solutions 20 Winnebago County Solid Waste Management ..................... 18 Wisconsin Economic Development Corp. . 9 NEW NORTH B2B l OCTOBER 2013 l 41

KEY STATISTICS Per gallon of regular unleaded gasoline.

September 22 $3.50

September 15 $3.59 September 8 $3.65 September 1 $3.60

Sept. 22, 2012 $3.94 Source: New North B2B observations



$426.6 billion


from July


from August 2012

Appleton Fond du Lac Green Bay Neenah Oshkosh Wisconsin

(2007 = 100)



from July


from August 2012

WI DoR did not report revenue collections for July or August. A report on fiscal first quarter 2014 revenues will appear in B2B’s October issue.




from July


from August 2012 (Manufacturers and trade)


$1,662 billion

0.4 %

from June


July June July ‘12

8.4% 7.9% 8.6% 8.3% 7.4% 6.8%

8.7% 8.2% 9.1% 8.6% 7.6% 7.0%

8.6% 8.1% 9.2% 9.4% 7.5% 7.2%

Prices for small businesses using less than 20,000 therms. Listed price is per therm.

September $0.626

$0.619 Sept. 2012 $0.564 August

Source: Integrys Energy (Numbers above 50 mean expansion. Numbers below 50 mean contraction.)

August July

55.7 55.4

from July 2012 If there are indicators you’d like to see in this space, contact our office at 920.237.0254 or email

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42 l NEW NORTH B2B l OCTOBER 2013 920-731-3195 866-731-3195 (toll free)



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Regional business magazine


Regional business magazine