Business Intelligence for the New North
Building a brand across multiple locations in multiple communities is often a long and winding road
Mourning a Community Leader
From the Publisher
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Business Intelligence for the New North
May Features 16 COVER STORY
Locally Grown Chains
Building a brand across multiple locations in multiple communities is often a long and winding road
24 HUMAN RESOURCES
The Leading Edge
Center for Exceptional Leadership is designed to enhance the development of northeast Wisconsinâ€™s existing and emerging leaders
30 VOICES & VISIONS
Female entrepreneur shatters glass ceiling in the construction industry to keep the lights on at Northern Electric Inc.
From the Publisher
Since We Last Met
10 Build Up Pages 23 Guest Commentary 28 Firefighters of Northeast Wisconsin 32
40 Business Calendar 41 Advertising Index 42 Key Statistics Cover design Candeo Creative of Oshkosh www.newnorthb2b.com
NNB2B | May 2017 | 3
From the Publisher
Mourning a community leader Aubinger’s unique resumé of career and community service provided groundbreaking leadership for Ashwaubenon
by Sean Fitzgerald, New North B2B publisher
Like many in the Greater Green Bay area, I was saddened to learn of the loss of Village of Ashwaubenon President Mike Aubinger March 30. Aubinger, who served as village president since 2009, passed away at the age of 63 from a brief battle with cancer. Although I didn’t get a chance to get to know Aubinger until about five years ago, I’d venture to say he left an indelible mark on me and on New North B2B magazine during that short time. Aubinger was the individual who took the initiative to contact me in 2012 and offer an important lesson on how communities in the Green Bay area perceive themselves. When B2B referred to its Green Bay Build Up pages and regularly referenced the entire metropolitan area as just simply “Green Bay,” it was Aubinger who called me – spent a generous amount of time chatting on the phone – and explained “Greater Green Bay area” was a designation preferred by many residents in the suburban communities outside of the City of Green Bay proper. Since that time, readers of B2B have noted our systematic references to the Greater Green Bay area, and readers can thank Aubinger for that editorial improvement. A fellow newspaperman, Aubinger served as publisher for The Press, his family-owned community newspaper that serves suburban communities on the west side of the Greater Green Bay area. We’d often chat about the state of print news media in the region as well as the past few decades of recent history in the industry. It’s a relatively small group of people remaining in northeast Wisconsin who own a print media entity, and I genuinely appreciated the candor of our relationship as professional peers. Aubinger and I also shared a rare distinction of being members of the media elected to public office, which afforded both of us a unique perspective into the communities we served. He and I would share stories about economic development in Ashwaubenon and the City of Oshkosh, helping me learn that sometimes the greatest amount of progress occurs in those often behind-the-scenes conversations that might later ignite a development that moves a community forward.
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You don’t need to tell residents of Ashwaubenon that Aubinger had an impressive record of public and civic service, both in elected and appointed roles. In addition to serving as village president during the past eight years, he also previously served on the Ashwaubenon School Board for a handful of terms, served as chair of the Brown County Library Board, was past president of the Ashwaubenon Historical Society, and involved in several other endeavors to help make the village a more outstanding place to live and work. These various acts of community leadership coupled with his deep knowledge of Ashwaubenon through his career in the newspaper there fostered an ability to connect the dots of the community’s needs – perhaps better than anyone else – and Aubinger never shied away from guiding that progress.
Though he’s more often regarded for his efforts to help bring together the Titletown District development near Lambeau Field and the nearly $100 million expansion of Green Bay Packaging in the Ashwaubenon Business Centre, I believe over time he’ll be just as fondly remembered for the leadership he took to enhance public amenities available to all of the village’s residents. Aubinger helped both the city and school district craft a one-of-kind partnership referendum in 2014 to build a new community center, pools and an auditorium at the high school. Throughout the campaign for the referendum – set up as four separate requests for village taxpayers to borrow nearly $22 million for these improvements – Aubinger’s honest enthusiasm and support for these community investments encouraged Ashwaubenon residents to pass each measure with as much as two-thirds of total votes. The new community center, the new pools for exercise and therapy, and the new auditorium projects were completed in late 2016, allowing Aubinger to see the final results of these community projects before his passing. Aubinger’s dedication to Ashwaubenon’s heritage balanced with his commitment to keep the village at the forefront of economic and social progress made for a breed of community leader rarely found in this day and age. He’ll be missed by many, but Ashwaubenon and the Greater Green Bay area will forever be changed because of the impact Aubinger made throughout his life there. n
Sean Fitzgerald Publisher & President x email@example.com Lee Marie Reinsch Editor x firstname.lastname@example.org Kate Erbach Production x email@example.com Rachel Yelk Sales and Marketing Intern x firstname.lastname@example.org Contributing writers Rick Berg Chief Financial Officer Vicky Fitzgerald, CPA
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Since We Last Met
Since We Last Met
Since We Last Met is a digest of business related news occurring in the Greater Green Bay, Fox Cities, Oshkosh and Fond du Lac areas in the one month since the previous issue of New North B2B. March 27 St. Norbert College in De Pere and the Medical College of Wisconsin School of Pharmacy announced a partnership to offer a Doctor of Pharmacy program on campus, marking the first and only such pharmacist training program available in northeast Wisconsin. The partnership also offers an early assurance admission and reverse transfer program for fulltime St. Norbert students who successfully complete their pharmacy prerequisites during their undergraduate studies, allowing students to complete both their bachelor of science degree and pharmacy doctorate in six years. The accelerated dual degree program includes three years of undergraduate curriculum through St. Norbert followed by three years of the pharmacy doctorate curriculum through Medical College of Wisconsin. March 28 Au Naturale Cosmetics Inc. of Green Bay was certified as a qualified new business venture through Wisconsin Economic Development Corp., allowing investors to receive a 25 percent
2005 May 31 – Wisconsin’s minimum wage for adults increased from $5.15 per hour to $5.70 per hour, marking the fist increase in the state minimum wage since 1997. The new minimum wage rate for minors is $5.30 per hour. 2006 May 11 – The City of Oshkosh received $600,000 in federal Environmental Protection Agency grants to clean up industrial contamination along the Fox River in proposed redevelopment areas. 2009 May 18 – Gov. Jim Doyle signed a statewide smoking ban into law, which will prohibit cigarette smoking in all Wisconsin taverns, restaurants, hotels and most other workplaces. The ban did not take effect until July 5, 2010.
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state tax credit on the amount they invest in the business. Au Naturale develops and manufactures all-natural, handcrafted cosmetics. The company was certified to receive up to $125,000 in investor tax credits. March 30 Ashwaubenon Village President Michael Aubinger passed away at the age of 63 after succumbing to cancer. Aubinger was elected to the village’s top post in 2009 and was credited with leading the charge on several economic development and community improvements, including the expansion of Green Bay Packaging, the Titletown District development near Lambeau Field and recent civic expansions at Ashwaubenon High School. Aubinger also served as the current president of the Brown County Library Board and a former elected member of the Ashwaubenon School District Board of Education. The village board named fellow trustee Mary Kardoskee as interim president until a special election can be scheduled to permanently fill Aubinger’s office.
2013 May 20 – KPS Capital Partners announced the formation of Expera Specialty Solutions LLC, the new parent company for the specialty paper business interests it’s acquiring from Wausau Paper Corp. as well as from Packaging Dynamics Corp., which includes the two Thilmany paper mills in Kaukauna and in De Pere. The combined company will include roughly 1,800 employees at paper mills in Rhinelander, Mosinee, Kaukauna and De Pere. 2014 May 19 – An advisory committee of the Green Bay City Council voted 4-2 to recommend the entire council approve a plan for a 154,000-sq. ft. Walmart superstore in the city’s downtown Broadway district. Walmart filed a revised plan with the city on May 8 to build the retail center on the Larsen Green industrial site following the city plan commission’s rejection of Walmart’s initial proposal earlier this year. The whole of the city council eventually denied the proposal. 2016 May 18 – The U.S. Department of Labor issued new overtime regulations which more than double the salary basis test required for exemption from overtime, a change from $455 per week to $913 a week. The new regulations also call for the salary basis test to be revised automatically every three years going forward. Implementation of the rule was eventually delayed by a federal judge in late November 2016.
April 3 Canadian-based lime and limestone supplier Graymont announced plans to shut down its Green Bay lime kilns in June, effectively laying off the nearly 30 employees at the facility. Graymont officials indicated business has slowed down and it needs to streamline operations into its facilities on the West Coast. The company said the Green Bay plant will continue as a shipping terminal and will still produce bulk lime. April 3 Dollar Express, the parent company for several Family Dollar retail stores across the Midwest, announced it will close six stores in Wisconsin by the end of June, including its store on Northland Avenue in Appleton. An estimated 10 employees in Appleton will be laid off as part of the closure. The Bay Area Workforce Development Board and the state’s Dislocated Worker Program will offer various transitional job services to those employees affected by the store closure. April 4 VF Corp., the parent company of JanSport in Greenville, announced plans to sell its licensed sportswear group business to Florida-based Fanatics, Inc., which will shut down the company’s Fox Cities screen printing facility, effectively laying off some 380 employees by early summer. VF Corp. said it will also close its outlet store in Greenville, which sells misprints and overrun inventory produced by the screen printing facility.
The company said the decision will not impact the office employees who work for its VF Outdoor segment. April 4 Wisconsin Public Service in Green Bay filed a proposal with the Public Service Commission of Wisconsin requesting the agency to freeze base rates for all customers through 2019. The request comes as the state’s regulatory body for electric, natural gas and water utilities has been ordering utilities to decrease their base rates as commodity costs have dropped since 2015. WPS also asked the commission to make a permanent pricing option for industrial customers. April 4 Voters in Oshkosh re-elected Mayor Steve Cummings to a second two-year term in the city’s top office. Cummings defeated former Mayor Paul Esslinger with 63 percent of the vote. Cummings has served on the city council since 2010. April 4 Voters across northeast Wisconsin gave the green light to a host of school referenda aimed at capital improvements to public school districts by authorizing additional borrowing. In Green Bay, almost 70 percent of voters agreed to a $68.25 million facilities proposal to build a new elementary school and lessen crowding in other schools on the city’s east side. A
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Since We Last Met second referendum question in Green Bay allowing the district to exceed state revenue limits by $16.5 million per year for each of the next 10 years passed with nearly two-thirds of all votes cast. In Little Chute, voters approved $17.8 million for technology updates, more classrooms and renovations at the high school/middle school campus and an addition for district offices. Voters in North Fond du Lac supported two separate referenda totaling $29.5 million for an addition to the middle school, as well as various improvements to that facility and the elementary school. In Denmark, residents approved borrowing $14.9 million by a 2-to-1 margin to upgrade the high school, while a second referendum passed enabling district officials to exceed state revenue limits by $925,000 a year for the next three years. Voters in Seymour approved additional operating spending during the next four school years at varying amounts ranging from $335,000 to $625,000 per year. In the lone referendum that failed across the region, voters in the Howard-Suamico School District overwhelmingly turned down a request to exceed operating spending limits by $4 million a year indefinitely, with 70 percent of the electorate rejecting the measure. April 5 Health Connection of Appleton and Hovertoon LLC of Berlin were both named among the 26 finalists in the 14th annual Wisconsin Governor’s Business Plan Contest. Health Connection was launched by Jordan Mather and provides software that enables physical therapists to serve
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their patients more effectively. Hovertoon, founded by Richard Schramer, is a business model to manufacture boats which are a combination of a hovercraft and pontoon. Finalists will submit 15- to 20-page business plans for review by a panel of more than 85 judges in late May, with the winning business plan scheduled to be announced in early June. April 6 The initial public stock offering for Schneider National Inc. of Ashwaubenon raised $550 million, selling nearly 29 million shares at $19 apiece. The trucking and logistics company indicated it raised about $288 million after fees by selling nearly 17 million shares, while the Schneider family sold about 12 million shares, grossing almost $230 million. Schneider trades on the New York Stock Exchange under the symbol SNDR. April 6 Marian University in Fond du Lac announced a $13 million campaign to expand and renovate the science center on its campus. The upgraded science center is expected to include state-of-the-art laboratory and classroom space, and will expand teaching and research capabilities for students. Marian officials indicated more than $10 million has already been raised through the campaign. The school hopes to wrap up its fundraising effort and begin construction during the summer of 2018.
April 7 The U.S. Department of Labor reported 98,000 jobs were created in March, pushing the national unemployment rate down to 4.5 percent. Employment increased in professional and business services and in mining, while retail trade lost jobs. April 10 The Village of Fox Crossing Board of Trustees approved nearly $10 million in tax incremental finance assistance to support Secura Insurance Companies plan to move its headquarters from Appleton and develop a 300,000-sq. ft. campus on 160 acres it owns in the village. Construction of the new headquarters facility is expected to begin later this year. April 10 The Village of Kimberly hired Danielle Block as its next administrator. Block currently works as a project manager for the state Department of Transportation. She replaces Adam Hammatt, who left the village’s top appointed post in February to take a city manager role in Montana. Block is expected to begin her new role later in May. April 18 The City of Fond du Lac Common Council selected Karyn Merkel as its new council president, replacing Lee Ann Lorrigan, who reached her term limit after serving in the role the past two consecutive years. Merkel is serving in her third term on the city council after initially being appointed to her seat in 2013. April 18 Appleton-based ThedaCare named Imran Andrabi, M.D. as its next president and chief executive officer, replacing Dr. Dean Gruner, who plans to retire in June after leading northeast Wisconsin’s largest employer for the
past nine years. Dr. Andrabi, a family medicine practitioner by training, currently serves as regional president and CEO for the Toledo region of Cincinnati-based Mercy Health. Andrabi, 49, began his medical career with the Catholic health care system 25 years ago and eventually moved into various administrative roles, being promoted to his current position in 2015. He is expected to begin his new role at ThedaCare in late June.
A D V I C E
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April 19 The Appleton Area School District Board of Education selected Judy Baseman as its next superintendent, replacing Lee Allinger, who announced plans at the beginning of this year to retire at the end of June after serving in the top leadership role of northeast Wisconsin’s second largest school district for the past 10 years. Baseman has worked in administrative roles with the Appleton School District since 1995, serving as assistant superintendent since 2007 and in prior roles as principal and vice principal for various schools within the district. April 21 West Shore Pipe Line Co. of Illinois informed state officials it will not replace its deteriorating petroleum pipeline to Green Bay which has been shut down since March 2016, leading to higher gasoline prices in northeast Wisconsin during the past 14 months. The 110-mile pipeline which connects a terminal in Milwaukee to the Port of Green Bay was originally built in 1961. West Shore closed the pipeline indefinitely last spring after discovering repairs were needed at several points, and indicated it would evaluate its options to replace portions of the line. During the past 13 months, higher petroleum shipments have come in by ship through the Port of Green Bay and the state relaxed restrictions regulating weight limits and shifts for drivers of fuel tanker trucks on northeast Wisconsin highways. n
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NNB2B | May 2017 | 9 AEGIS Financial February NNB2B Third Page Vertical AD4 1/18/2017 FINAL.indd 8:55:28 1 AM
Build Up Fond du Lac 1 2
4 Build Up
Fond du Lac MillenniuM ConstruCtion, inC. Chosen contractor for the Bethel Evangelical Lutheran Church addition
Indicates a new listing
1 - 300 Seward St., Ripon Ripon College J.M. Storzer Center, an 88,000-sq. ft. addition to the existing athletic facility to include a fieldhouse with an indoor track, atrium, classrooms, locker rooms, fitness center and offices. Project completion expected in fall. 2- 471 N. Park Ave., Fond du Lac Kwik Trip, an addition to the existing convenience store and fuel station. 3 - 90 Trowbridge Dr., Fond du Lac ACH Foam Technologies, an addition to the existing industrial facility. Project completion expected in August. General contractor is Keller Inc. of Kaukauna. 4 - 1739 Fox Ridge Dr., Fond du Lac ACH Foam Technologies, an addition to the existing industrial facility. Project completion expected in August. General contractor is Keller Inc. of Kaukauna.
425 W Wisconsin Ave. â€˘ Appleton 920.882.8700 millenniumconstructionwi.com 10 | May 2017 | NNB2B
Build Up Oshkosh
11 Build Up
Indicates a new listing
5 - 2211 Westowne Ave., Oshkosh Dream Jewelers, a commercial retail building. 6 - 2923 Jackson St., Oshkosh Sanctuary Aquatics, a new indoor aquatic facility. 7 - 215 W. Murdock Ave., Oshkosh Verve, a Credit Union, a new financial institution branch office. Project completion expected in August. 8 - 3465 Moser St., Oshkosh Strata Graph/Great Northern Corp., a 30,000-sq. ft. addition to the existing manufacturing facility. 9 - 324 Washington Ave., Oshkosh Oshkosh Community YMCA, a 53,000-sq. ft. addition to the existing community center and various interior renovations. Project completion expected in November.
10 - 1212 S. Main St., Oshkosh Fox Valley Pro Basketball, an 80,000-sq. ft., 3,500-seat sports arena. Project completion expected in November. General contractor is Bayland Buildings of Green Bay. 11 - 2400 State Road 44, Oshkosh Continental Girbau Inc., a 24,000-sq. ft. warehouse addition to the existing industrial facility. Project completion expected in May. Projects completed since our April issue: • Alliance Laundry Systems, 221 Shepard St., Ripon. • Marian University, new baseball pavilion at Herr-Baker Field, 980 E. Division St., Fond du Lac. • Quartz Right, 80 E. Larsen Dr., Fond du Lac. • Five Below, 1520 S. Koeller St., Oshkosh.
Coming to B2B in June 2017 Health Care
12th Annual Corporate Wellness Awards
NNB2B | May 2017 | 11
Build Up Fox Cities
Indicates a new listing
1 - W6396 Specialty Dr., town of Greenville Wiscolift, an addition to the existing industrial facility. Project completion expected in July. General contractor is Keller Inc. of Kaukauna.
12 - 1662 E. Kennedy Ave., Kimberly Kimberly High School, a 54,000-sq. ft. addition to the school for an indoor athletic training facility. Project completion expected in August.
2 - 3225 W. College Ave., town of Grand Chute Stumpf Value Center, a 9,050-sq. ft. automotive dealership facility.
13 - 2515 S. Eisenhower Dr., Appleton Encapsys, a 37,000-sq. ft. new corporate office building and research facility.
3 - 116 N. Linwood Ave., Appleton Aldi, an addition to the existing grocery market.
14 - 2830 E. John St., Appleton Coldwell Banker The Real Estate Group, a 4,511-sq. ft. addition to the existing commercial office building. Project completion expected in late summer. General contractor is CR Structures Group of Kimberly.
4 - 355 W. Lawrence St., Appleton Fox Cities Exhibition Center, a 65,000-sq. ft. convention and meeting facility. Project completion expected in fall. 5 - 1800 N. Morrison St., Appleton Erb Park/City of Appleton, an 8,600-sq. ft. bathhouse, new swimming pool, equipment facility and a 3,000-sq. ft. pavilion. Project completion expected in June. 6 - 3900 Freedom Road, Little Chute Nestle, a 313,153-sq. ft. cold storage warehouse and offices. 7 - 125 Elm Dr., Little Chute Little Chute Diamond Club, an indoor athletic practice facility. Project completion expected in June. General contractor is Keller Inc. of Kaukauna.
15 - 101 S. Riverheath Way, Appleton Courtyard by Marriott, a 67,200-sq. ft., 95-room hotel. Project completion expected in summer. 16 - 829 Appleton Road, Menasha Bethel Evangelical Lutheran Church, a 4,400-sq. ft. addition to and remodel of the existing church building. Project completion expected in October. General contractor is Millennium Construction of Appleton. 17 - 2100 Holly Road, Fox Crossing R & L Carriers, a 19,918-sq. ft. addition to and interior remodel of the existing trucking transfer station and offices.
8 - 1401 E. Elm Dr., Little Chute Village of Little Chute, a 55,000-sq. ft. municipal services building. Project completion expected in late summer.
18 - 1450 McMahon Dr., Fox Crossing WOW Logistics, a 24,000-sq. ft. corporate office building. Project completion expected in late spring.
9 - 1700 Stephen St., Little Chute Heartland Business Systems, a 31,956-sq. ft. addition to the existing commercial office building. Project completion expected in June. General contractor is Bayland Buildings of Green Bay.
19 - 2625 W. American Dr., town of Clayton Horn’s RV Center, a 12,000-sq. ft. RV dealership and service center. Project completion expected in May. General contractor is Millennium Construction of Appleton.
10 - 1100 Lawe St., Kaukauna Van Dyn Hoven, a 12,000-sq. ft. multi-tenant commercial office/retail building. 11 - 201 Reaume Ave., Kaukauna City of Kaukauna Fire Department, a 29,174-sq. ft. fire station.
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20 - 120 Main St., Neenah Plexus Corp., a four-story, 85,209-sq. ft. commercial office building to house the company’s design center. Project completion expected in May. Projects completed since our April issue: • Unison Credit Union, 750 W. Evergreen, town Grand Chute. • Pierce Manufacturing, 1025 W. American Dr., Fox Crossing.
10 & 11
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Build Up Greater Green Bay area 1
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14 26 23
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Greater Green Bay area 1 - 4975 Glendale Ave., Howard Northeast Wisconsin Technical College, a 17,780-sq. ft. driving facility with vehicle storage, office and classroom space. Project completion expected in July. 2 - 4635 Milltown Road, Howard McAllister Landscape Supplies, an 8,000-sq. ft. retail building and warehouse. Project completion expected in August. General contractor is Bayland Buildings of Green Bay. 3 - 2780 Howard Commons, Howard Fusion Dance, a dance studio and office. Project completion expected in September. General contractor is Keller Inc. of Kaukauna.
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Indicates a new listing
4 - 1521 Brookfield Ave., Howard Winona Foods, a 157,210-sq. ft. warehouse facility. General contractor is Keller Inc. of Kaukauna. 5 - 2740 W. Mason St., Green Bay Northeast Wisconsin Technical College, a 62,000-sq. ft. transportation center. Project completion expected in August. 6 - 1560 Western Ave., Green Bay Aldi, a 3,205-sq. ft. addition to the existing grocery market. 7 - 2231 N. Quincy St., Green Bay NEW Water/Green Bay Metropolitan Sewerage District, a wastewater treatment facility. Completion expected in 2018.
8 - 304 N. Adams St., Green Bay Hotel Northland, a substantial overhaul of the existing 8-story building for a 160-room luxury hotel with two restaurants and a spa. Project completion expected in summer.
20 - 2763-2817 S. Oneida St., Ashwaubenon Fresh Thyme Farmers Market/Bayside Marketplace Mall, a 28,675-sq. ft. addition to the existing retail building for a grocery store. Project completion expected in fall.
9 - 1638 University Ave., Green Bay El Tapatio, an addition to the existing restaurant building. Project completion expected in May. General contractor is Keller Inc. of Kaukauna.
21 - 940 Waube Lane, Ashwaubenon Kwik Trip, a 7,297-sq. ft. convenience store and fuel station.
10 - 1330 Bellevue Dr., Bellevue KI, a 60,000-sq. ft. expansion of the existing manufacturing facility. General contractor is Consolidated Construction Co. of Appleton. 11 - 3059 Voyager Dr., Green Bay NEW Dermatology, a new medical clinic facility. 12 - 1160 Kepler Dr., Green Bay Aurora Baycare Medical Center, a two-story, 11,000-sq. ft. addition for cancer care and a separate four-story addition to the surgery center. Project completion expected in late fall. 13 - 2665 Monroe Road, Bellevue Mr. Brews Taphouse, a multi-tenant commercial retail building. Project completion expected in June. 14 - 2605 Development Dr., Bellevue Plastic Surgery & Skin Specialists by BayCare Clinic, a 12,000sq. ft. surgery center. Project completion expected in October. 15 - 2833 Riverside Dr., Allouez Green Bay Correctional Institution, an 8,000-sq. ft. addition to the visitor center at the existing correctional facility. Project completion expected in November. 16 - 451 Joannes Ave., Ashwaubenon SuperValu Distribution Center, an addition to the existing grocery distribution facility. Project completion expected in May. 17 - 2325 Holmgren Way, Ashwaubenon Breadsmith, a 10,397-sq. ft. addition to the existing multitenant commercial retail building. Project completion expected in May. 18 - 1950 S. Ridge Road, Ashwaubenon Lodge Kohler, a five-story, 150-room hotel, restaurant and spa. Project completion expected in July. 19 - 1930 S. Ridge Road, Ashwaubenon Bellin Health Sports Medicine Clinic, a 52,268-sq. ft. health care clinic. Project completion expected in summer.
22 - 1801 Airport Dr., Ashwaubenon Green Bay Packaging Inc./ Jet Air, a 44,914-sq. ft. air hangar. 23 - 600 High St., Wrightstown Wrightstown Community Wellness Center, a 8,564-sq. ft. addition to the existing high school for a civic facility. Project completion expected in December. 24 - 1751 Matthew Dr. West, De Pere Fox River Fiber, an office addition to the existing industrial facility. Project completion expected in August. General contractor is Keller Inc. of Kaukauna. 25 - 601 Third St., De Pere St. Norbert College Mulva Family Fitness & Sports Center, a nearly 50,000-sq. ft. addition to the existing athletic facility for a competition swimming pool and fitness center. Project completion expected in May. 26 - 102 N. Broadway, De Pere The 102 On Broadway, a five-story mixed-use building with first floor commercial space and an attached parking garage. Project completion expected in early summer. 27 - 633 Heritage Road, De Pere Belmark, a three-story, 41,000-sq ft. addition to the existing Plant #3 for an office building, as well as a skywalk connecting to another building on the industrial campus. Project completion expected in February 2018. 28 - 1212 Enterprise Dr., De Pere Amerilux International, an addition to the existing industrial facility for warehouse space. Project completion expected in July. General contractor is Keller Inc. of Kaukauna. Projects completed since our April issue: • Prevea Health Center, 2793 Lineville Road, Howard. • McClure’s Service, 1245 Cornell Road, Howard. • Vacuum, Pump and Compressor Inc., 907 N. Military Ave., Green Bay. • Arby’s, 2645 Monroe Road, Bellevue. • Santa Barbara Fuels, 3301 French Road, town of Lawrence. • Denmark State Bank, 1740 Scheuring Rd., town of Lawrence.
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Building a brand across multiple locations in multiple communities is often a long and winding road
Story by Lee Marie Reinsch, New North B2B editor
16 | May 2017 | NNB2B
Every journey starts with a single step, and every business starts with a single transaction. Some entrepreneurs know they’ll saunter back to their own neighborhood, and some business owners are propelled to creep into other markets. Northeast Wisconsin is the stomping grounds of several businesses that started as one and multiplied. We talked with four of these homegrown businesses, from a four-store car wash to a retailer with more than 300 stores in 24 states. COMPANY: Matthews Tire PRESIDENT: Trevor Rezner HEADQUARTERS: Appleton SITES: Seven (4 in the Fox Cities, Green Bay, Fond du Lac and Waupaca) FOUNDED: 1952 WEB: matthewstire.com
With seven stores across northeast Wisconsin employing around 100 people in total, Matthews Tire keeps the New North region rolling along. It pays to be in more than one locale, especially when it comes to car care. “In our type of auto business, people like to do business 3 to 5 miles from their work or home,” said Matthews President Trevor Rezner. “In order to grow and attract more business, you have to get more locations and gain more of the marketplace, and that’s what we as a family chose to do.” Fred Matthews started the company in the 1950s and built it to 11 stores from Antigo to Ripon. By the time Rezner’s parents, Dennis and Sherry, bought it from a second owner in 1985, all but two locations had been sold. The Rezners bought one, in Appleton, and the owner closed the store in Neenah. “My dad worked for corporate Goodyear at the time and traveled throughout the state,” Rezner said. “He always wanted to own his own business.”
our people up on the different manufacturers of automobiles and make sure they know how computers work, be able to tap into them, and how that process works.” His parents have retired, but Rezner still counts on family to keep things moving. His sister Debbie Duesing is the company’s controller, brother-in-law Pat Duesing is a store supervisor, and sister Jennifer Brockman serves as office administrator. But every employee gets treated like relatives, Rezner said. “It’s a good business, we’re proud of the employees. We really try to treat them like part of our family, and that’s what’s great about it,” he said. “We have second- and third-generation family members – and not just my family, but employee family members – working for us, and that’s really neat to see.” Matthews Tire continues to look for opportunities to expand. They own a few lots they’ve considered building on, but a few things are holding them back. “Building costs are very expensive – commercial builders are really busy so they’re holding their prices,” he said. “And people. Finding (more) good quality people is really tough right now. We have great people now, and they’re rare.” Expanding could mean moving existing employees to the new store, which would create new problems. “We’d still have to replace them,” he said. It’s harder than it sounds, despite good automobile training programs in local technical schools. “It’s tough to get somebody up to speed and (learning) our company culture and all those types of things,” he said. “Often tech-school students can only work limited hours, so what do you do the rest of the day?” Business owners in other industries have told him much the same thing, he said. “The service industry, hospitality – they’re all looking for good people.”
Three years later, the Rezners bought an old Ford dealership building in Waupaca that once sold Model Ts and opened a store there. The following year, 1989, they built a third store, in Menasha. In 1995, they purchased an existing Goodrich Tire store in Fond du Lac, and in 1998, they bought a former Crown Auto building in Green Bay, branching south and north. The years 2001 and 2003 saw Matthews Tire build a new site on Appleton’s east side and start a stand-alone commercial tire store. They now have stores in Green Bay, Menasha, Waupaca, Fond du Lac and three in Appleton. As with practically every other thing on the planet, technology has changed the automobile business in the 65 years since Fred Matthews launched his first shop. “Computerization has really taken over, even in the automobile world,” Rezner said. “Everything is controlled or regulated by computer now – engine, fuel monitoring, tires as far as air pressure monitors in the wheel that let you know when your tire is under or overinflated. We have to have all of
Matthews Tire location on West College Avenue in Appleton during the 1990s.
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Cover Story Jet Stream Car Wash
COMPANY: Jet Stream Car Wash
It could be said the DNA of Jet Stream Car Wash came into being in 1939, when Walt Tack’s grandfather founded Tack Oil, a Phillips Petroleum Co. distributor dealing in fuel oil, gas and propane. Tack’s father joined the company soon after.
PRESIDENT: Walt Tack HEADQUARTERS: Fond du Lac SITES: Two (formerly four) in Oshkosh and Fond du Lac
Two decades later, in 1962, two brothers-in-law from Milwaukee pitched the Tacks a business brainstorm requiring a partner with connections to the petroleum industry. Their idea? A full-service automatic car wash called Jet Stream with a gas station attached.
equipment such as tanks and pumps. The two Milwaukeeans would install the car wash and pay rent to the Tacks. All went smoothly for another decade, until 1976, when one partner from Milwaukee left, and the remaining one asked if Tack Oil wanted to buy the car wash portion of the operation.
“In those days, the idea of a car wash was to sell gasoline,” said Walt Tack, current owner of Jet Stream Car Wash. “Carwashes were a great enticement to sell gas. If you bought 8 gallons, you got a free carwash.” They proposed that Tack Oil buy the land for such an operation, build the buildings, and install the gasoline
Tack’s father did, and he asked Tack, out of college a few years at the time, to manage the car wash operations. “I said, ‘Well, how hard could it be? You spray a little water around and be on your way,’” he said. “I found out it was a little more complicated than that, but after a time I got the hang of it.” He even grew to enjoy the car wash side of the business more than the fuel oil, gas and propane side. In 1985, Tack and two partners built a Jet Stream Car Wash in Stevens Point. “That was our first branch out,” he said. The next year, 1986, they added one in Oshkosh.
The Jet Stream Car Wash on Pioneer Road in Fond du Lac.
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Four years later came another location on the south side of Fond du Lac. “Back in those days, there was very little competition, and for a long time, Jet Stream on Scott Street (in Fond du Lac) was the only game in town,” Tack said. “We’re still the only conveyorized/tunnel car wash in Fond du Lac County, but there are still a lot of standalone, self-service and gas station carwashes.”
A conveyorized car wash propels the car through the car wash on rollers. In the mid 1990s, Tack added an oil and lube center onto the second Fond du Lac site on Pioneer Road. That made four car washes and a lube center. “I was pretty young and energetic and naive and thought that if you have one that’s going pretty strong, they’re all going to work like that,” he said. “That’s not necessarily the case.” By 1996, the trekking over to the Stevens Point site to deal with issues had become too much, so he and his partners sold that store. Dealing with business there often meant staying overnight, and life was hectic enough at the time. “Our first child was born in 1979 and our last in 1986, so we had four kids and built a house and all this car wash stuff was going on,” Tack said. “It was a very busy and hectic and good time.” Jet Stream gained a reputation for its full-service treatments, involving a team of peppy employees who clean the car’s inside and towel-dry the outside. “For the longest time, that’s what the carwash business was,” Tack said. “You didn’t have to have a full line of equipment because people at the end are towel drying it and spot cleaning.” But relying on that full-service custom treatment model meant lots of employees. A busy summer Saturday can necessitate upward of 30 people. “Once they’re there, you have to coordinate who does what, when they do it, and in what time frame,” he said. Ten years after building the second Fond du Lac Jet Stream in hopes of doubling the successful business on the other side of town, Tack closed the first location. “We didn’t gain any new (customers), just split the ones we had. And you have all this overhead.” The industry has moved toward the express exterior cleaning model. “You load (the sites) up with equipment and you come out and the car is clean, dry and hopefully shiny, and you go on your way,” he said. “You have self-service vacuums off to the side.”
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That hands-free model brings down overhead and is easier to manage, but Jet Stream maintains both full-service and express-exterior car washes. The latest trend, though, is the monthly unlimited car wash pass. Much like a state park sticker, customers pay a fee and get a windshield sticker that entitles them to unlimited visits. The monthly car wash plan costs less than two car washes. “It pays for itself after two visits,” Tack said. “That’s taken the industry really by storm.” www.newnorthb2b.com
Quality ❘ Value ❘ Timeliness NNB2B | May 2017 | 19
Cover Story El Jaripeo/Los Jaripeos
To say El Jaripeo and Los Jaripeos restaurants are colorful understates the obvious. Just walk in, and bright greens, oranges and reds greet you like friends happy to see you again. Cousins Antonio and Oscar Sandoval are the forces behind the El Jaripeo and Los Jaripeos restaurants that dot the Fox Valley from Green Bay to Oshkosh. What started with a dream and a desire not to work for anyone else has become a reliably authentic Mexican-food firepower in northeast Wisconsin. Antonio came from Mexico in 2001, first to Chicago, where he worked in restaurants and realized he didn’t want to move his family, who were still in Mexico. In Tennessee, he continued his restaurant immersion, learning the ropes of hospitality life. Eventually, he heard about the Fox Cities. COMPANY: El Jaripeo/Los Jaripeos PRESIDENT: Antonio and Oscar Sandoval SITES: Six (3 in the Fox Cities, Green Bay, Seymour and Oshkosh)
“We found out that Appleton at the moment was very well placed to have a Mexican restaurant,” said Edgar Sandoval, son of Antonio. “It was a very good place to live and start a family, and there wasn’t a whole lot of competition, other than a few other restaurants. We went from there.”
Together, Antonio and Oscar and their families own four El Jaripeo restaurants in Green Bay, Little Chute and Appleton. Antonio owns two Los Jaripeos restaurants in Seymour and a new one set to open in the former Lara’s Tortilla Flats in Oshkosh. While the restaurants don’t follow a rodeo theme, they do remind one strongly of Mexico and the American southwest. Some have adobe-style arched walls, and most have brightly colored interiors and authentically Mexican booths. The authentic cuisine is mixed, of course, with a few American propensities, such as the colossal 32-ounce margarita usually served with more than one straw. Not surprisingly, many members of the Sandoval family work for the restaurants. Among them are three of Antonio’s four sons, many cousins, and friends who have become like family along the way. It hasn’t always been easy. “My dad ran into a whole bunch of bumps along the way, but he’s a very hard working man, and he’s always striving for a better future for his family,” Sandoval said. “He wants what is best for us and best for the business.” Now in their early 20s, the brothers have worked for their dad since they were 15. Within the last few years they’ve begun playing stronger roles in the business. Brothers Chris and Edgar each manage a Los Jaripeos, and their brother William “jumps around between the two,” Edgar said, filling in wherever anyone might need him. “We help each other out.”
Antonio and Oscar bought an American-style family restaurant in Little Chute. “They had that for a year, and that didn’t work out,” Edgar said. Over the course of a few weeks, they switched to what they knew best – Mexican food. “The first year was rough, and after that, it started picking up, little by little,” he said. They called it El Jaripeo, meaning ‘the rodeo.’ It’s just a fun theme, Edgar said. “No one had a restaurant with that name.”
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The most recent El Jaripeo restaurant opened on Evergreen Drive on the north side of Appleton.
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Pharmacist James Ruben opened the first Shopko store on Military Avenue in Green Bay in 1962, deciding that general merchandise belonged alongside the pharmacy. Ruben’s family members worked with the company until the 1970s, when it became a more corporate rather than mom-and-pop operation, according to Jim DePaul, senior vice president of operations for Shopko. More than a half-century later, the retailer has 127 Shopko big-box stores, 244 Shopko Hometown stores, five Shopko Express stores, seven stand-alone pharmacies and does more than $3 billion in annual sales. More than 60 of those stores are in Wisconsin, DePaul said. In all, the retailer employs some 16,000 people. Shopko Hometowns are smaller-scale versions of Shopko’s regular stores – between 25,000 to 35,000 square feet versus 70,000 for the regular Shopko store. “They’re aimed at communities of between 5,000 and 6,000 people,” DePaul said, including stores in Seymour, Brillion and Winneconne. Founder James Ruben left Shopko in 1972 to become president of SuperValu, the grocery distributor which merged with Shopko in 1971. By 1977, Shopko was doing more than $100 million in sales, and opened its first optical center the following year. A decade later, by 1988, the company had 87 stores and did more than $1 billion in annual sales, according to DePaul.
“That was a huge jump in sales for that time,” he said. Under the auspices of SuperValu, the company experimented by opening a few supercenters, similar to Walmart stores, in Ohio. Over the years it’s tried various iterations and has gone through several revamps. “We’ve experimented with some stand-alone optical stores, and we have the drug stores (stand-alone Shopko pharmacies), but the Hometown is the most successful experiment,” DePaul said. “We’ve tried different things to give us a competitive edge.” Competition for consumers’ wallets is fierce, and retailers are well aware of it. Behemoths like Costco and Walmart have all but devoured Kmart and Sears. But DePaul said Shopko is in a different category of store than Walmart or Costco.
COMPANY: Shopko HEADQUARTERS:
FOUNDER: STORES: FOUNDED:
James Ruben 127 Shopko big box stores, 244 Shopko Hometown stores, five Shopko Express stores and seven stand-alone pharmacies. 1962
NNB2B | May 2017 | 21
Cover Story Submitted photos
Far left, a Shopko Hometown store designed for smaller communities. Left, the original Shopko store on Military Avenue in Green Bay during the 1970s.
good value in the merchandise for the customer at a fair price,” DePaul said. He’s been with the company for 19 years, starting as store manager in Madison before working his way through the organization. “In some places we’re even in the same shopping complex as Costco,” he said. “Typically we really have no concerns with them competing with us, and we actually prefer to have them close to us because it’s a good traffic driver.” He said he knows Shopko can’t compete for the lowest price on everything, but it tries to keep key items competitive. “We try to make sure we have neat
and clean, well-organized stores,” he said. “With apparel and other things, we try to make it a step or two above what you’re going to get at Walmart or Costco, or even a lot of times Target.” The optical and pharmacies are two strengths for Shopko. “We think we do much better than most of the competition out there on that, so for us it’s always trying to find
“When you’re competing against someone with the buying power they (the huge chains) have, it’s tough,” he said. “As of late, like every other retailer, the larger competition for us is all the Internet and web sales. We think they’re taking a bigger chunk out of everyone’s business than other brick and mortar stores out there. I think everyone feels that the most-hated (competitor) is Amazon.” n
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22 | May 2017 | NNB2B
Hard knock on manufacturing Eating the seed corn won’t help President Trump achieve 4 percent growth of the nation’s economy by Tom Still
When President Trump took office in January, the White House web site rolled out a goal consistent with his campaign pledges on the economy. “To get the economy back on track, President Trump has outlined a bold plan to create 25 million new American jobs in the next decade and return to 4 percent annual economic growth,” reads a portion of the page on “Bringing Back Jobs and Growth.” There’s nothing wrong with ambitious goals: Elected officials often set them to challenge their colleagues, competitors and citizens alike. However, there’s plenty wrong when those goals come into direct conflict with policies and actions that seem destined to produce the opposite result. Such is the case with Trump’s plan to zero out federal support for the Manufacturing Extension Partnership program within the National Institute of Standards and Technology. The program has helped manufacturers improve productivity and add jobs since the late 1980s. The partnership is active in all 50 states and especially so in Wisconsin and other Midwest and Southern states that swung the election for Trump in November. The Wisconsin Center for Manufacturing and Productivity is the state’s hub. It uses the Wisconsin MEP and the UW Stout Manufacturing Outreach Center to help small- and mediumsized manufacturers improve operations, expand exports and adopt new technologies and systems. In short, the partnership is a public-private advisor that specializes in helping manufacturers become more competitive. Wisconsin has a five-year federal agreement that calls for $16.3 million in federal funding to be matched by $21.1 million from other sources, including industry itself. In Wisconsin alone, the program has helped attract or retain 16,000 jobs over time. The federal program was unanimously reauthorized by Congress last year, a fact that should speak to its credibility. Studies have concluded that MEP has worked best in some of the very states carried by Trump, such as Wisconsin, Michigan, Pennsylvania, Ohio and North Carolina. The U.S. Bureau of Economic Analysis reports Wisconsin is second only behind Indiana in the percentage of workers engaged in manufacturing – 13.3 percent of the total workforce. www.newnorthb2b.com
While the total number of manufacturing workers in Wisconsin has declined since 2000, as it has in other states, manufacturing plays some role in 71 of 72 Badger state counties. The U.S. Department of Commerce reported recently that Indiana (50) and Ohio (48) had the most counties where manufacturing accounted for at least 20 percent of total earnings. Next in line were Tennessee (42 counties) and Wisconsin (40 counties). Jobs and earnings are only part of the picture, however. Sales growth and productivity are just as important, and it will be difficult from Trump to hit his 4 percent goal without investment in key sectors such as manufacturing and technology. The United States has been bogged down in a slow growth pattern since the financial crisis of 2008, growing by 1.5 percent to 2.5 percent annually for the past seven years. That is lower than the 3.1 percent annual GDP growth the nation averaged since 1950. The easy answer for that slump would be to blame someone else – Mexico, China, South Korea or Brazil, to name likely suspects. In truth, much of the fault still lies at home with companies that have failed to keep up with the global Joneses, Garcias and Wangs. The manufacturing companies that survive in the years ahead will be those that: vCompete through innovation, product development and market expansion at home and abroad; v Reduce costs through a mix of systems, techniques and management tools; v Create a culture that attracts, retains and develops talent; and v Pursue certifications that set a company apart while fulfilling local, state, national and even international qualifications. Competition, costs, culture and certifications are the recurring themes of the Manufacturing Extension Partnership. In a state with a historic manufacturing tradition and one of the nation’s highest shares of manufacturing jobs, those 4 Cs are worth keeping alive. n Still is president of the Wisconsin Technology Council. He is the former associate editor of the Wisconsin State Journal.
NNB2B | May 2017 | 23
The Leading Edge Center for Exceptional Leadership is designed to enhance the development of northeast Wisconsin’s existing and emerging leaders Story by Rick Berg If you believe effective leaders are made, not born, you’re on the same wavelength with the minds behind the creation of the Center for Exceptional Leadership (CEL) at St. Norbert College in De Pere. “I have a very strong view on that,” said Terry Timm, senior vice president and chief administrative officer at Thrivent Financial in Appleton. “Leaders are developed, not born. There are people with natural charisma and that can be a component of leadership, but it’s not the main component. Some people may have a better aptitude for leadership than others and pick it up more readily, but everyone can improve their game through some self-reflection and personal development.” Timm was one of the early proponents of the CEL concept and one of those tasked with creating the vision and structure for the program. That process was led by Tom Wiltzius of Oshkoshbased enVision Performance Solutions, who now serves as volunteer executive director for CEL. Working in conjunction with St. Norbert administrative leadership, Wiltzius brought together an initial group of 20 and later 50 business leaders to help craft the framework for what would become the Center for Exceptional Leadership.
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The concept itself grew out of a 2008 New North survey of about 250 northeast Wisconsin CEOs and presidents. The results of that survey identified a growing need to take a step beyond the region’s successful MBA programs and focus on more effective leadership development. “MBA programs are very important in teaching business strategy and principles of leadership, but translating that into one’s own style and persona, and understanding how you as a leader can impact the effectiveness of other people – that’s very hard to learn in a book,” said Timm. “It takes a lot of selfreflection and putting principles into action and being exposed to other dimensions. When people can really bring those things home to themselves, their effectiveness as a leader goes up.”
Investment in talent and leadership
With fees ranging from $4,000 to $15,000 for various program components, the CEL model is based on the idea that organizations are willing to invest in the further development of their high-potential leadership talent. Wiltzius said it’s likely that nearly all program participants will come in under the sponsorship of their employer. That has been the case with the first group of participants, who began this past January.
The concept itself grew out of a 2008 New North survey...that identified a growing need to take a step beyond the region’s successful MBA programs and focus on more effective leadership development. “Their organizations are saying, ‘I’m going to invest in this person based on his or her attitude, aptitude, disposition, demonstrated behavior and effectiveness,’’” Wiltzius said. “They want to do what they can to take that person to the next level, to help them grow and develop, by investing in them. So what we’re getting here is the top talent these organizations have. We’re not getting leaders who are broken, who need to be fixed.” Timm already has four Thrivent employees enrolled in the program and fully expects it to pay dividends for the organization. Abby Dion, director of business operations at Total MSP in Appleton, is one of the high-potential emerging leaders chosen to participate. A business management graduate from UW Green Bay with an MBA from Cardinal Stritch University in Milwaukee, Dion said the faith her employer showed in her by paying for her enrollment in the program says a lot about the values of the organization. “It’s a very big compliment to be able to do this,” Dion said. “I know from talking with the others in the program, it’s a compliment for all of us, that our organizations see potential
Established at in late 2016 St. Norbert College’s Donald J. Schneider School of Business and Economics in De Pere, the Center for Exceptional Leadership (CEL) grew out of a survey of northeast Wisconsin business leaders who indicated a need for a deep-dive, individualized program of leadership development focused on assessment, coaching and mentorship. CEL’s programs are two-tiered – one designed for an organization’s existing senior leadership and the other for emerging leaders identified as high-potential candidates. Costs for participation are typically paid by the employer. Participation begins with a leadership development assessment to establish a baseline of the candidate’s leadership development assets and needs. Candidates can then choose to participate in cohort development, individual development or combined cohort and individual development. Cohort development programs are capped at 12 participants and begin with a four-day immersion program, followed by 12 to 14 months of leadership development training. The development focuses on behaviors such as ethics and integrity, diversity and inclusion, visioning and strategic thinking, collaboration, communication, developing self-accountability and motivating. The individual development program is a 12-month, individualized program of coaching for leader development based on employer expectations, leader assessments and the participant development plan.
in us. So it’s obviously a big motivator to make sure we get the most out of this that we can.”
Real world leadership development
Dion said the value she received from her undergraduate and MBA programs laid an important leadership foundation, but the CEL program offers the ability to ramp up her potential. “One of the things my MBA program focused on was identifying tools that leaders can use to create highperforming teams,” Dion said. “So, you read all these books and you do your research on how other leaders have had great success and how we can emulate that. You understand from that the technical aspects of leadership, but what the Center has done is allow me to apply what I learned. The program allows us to focus on our own strengths and on areas we need
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Human Resources to work on – on our bright side and dark side.” Wiltzius said the CEL structure does that by creating individualized development goals, including a hands-on project for each participant to apply within their workplace and enhance the participant’s leadership skills. The project is determined based on interviews with the participant, as well as leaders from the participant’s employer. “This is not an academic exercise,” Wiltzius said. “It’s an exercise of impact. It’s real world, real time, real value to the organization.”
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“Leaders are developed, not born. There are people with natural charisma and that can be a component of leadership, but it’s not the main component.” Terry Timm, chief administrative officer, Thrivent Financial in Appleton Each cohort of six to 12 participants begins the program with four consecutive days of intensive assessment and review, Wiltzius indicated. They identify what are the leadership behaviors they want to maintain and enhance, and what are the leadership behaviors that maybe they exhibit under duress that they want to manage. Participants then take those findings back to their organization to work on as a project. Along the way, they meet once a month with coaches to review and refine their plan. Companies surveyed in the New North study several years back indicated real world, experiential development is what has been lacking in the past. “People come out of the CEL assessment and immersion programs with a real development plan,” Wiltzius said. “They know, ‘This is what I’m going to do, this is how I’m going to do it, this is how I’m going to hold myself responsible, and this is how my (employer) is going to hold me accountable.” Dion said the interaction within the cohort group is a significant attribute of development. “Everyone brings different strengths and backgrounds to the group, so that can be a great source of learning,” Dion said. “Advice doesn’t just have to come from the coaches. Sometimes it comes from one another.”
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CEL’s programs are based on extensive leadership research, which demonstrates that an organization’s success is largely determined by the character and behavior of its leaders. Wiltzius cites leadership guru Fred Kiel, author of Return On Character: The Real Reason Leaders and Their Companies Win.
In his research, Kiel has found organizations headed by “strong character” leaders – those who consistently exhibit the key traits of integrity, responsibility, forgiveness and compassion – outperform more weakly led organizations by a factor of 5 to 1. MBA programs are good at building knowledge, Wiltzius said, but because of their inherent limitations, they aren’t wellsuited to put that knowledge into action. “We know that behavior is what determines the degree of success a leader will have,” Wiltzius said. “It’s not the knowledge they have, and it’s not the experience they have. Those are necessary components of an effective leader. But the single largest determinant of sustained success as a leader is how the leader behaves.” CEL’s character- and behavior-based platform includes Kiel’s big four – integrity, responsibility, forgiveness and compassion – and adds several other key traits, such as effective communication, collaboration, accountability and inclusion. “These are not drawn out of thin air,” Wiltzius said. “They are based on surveys of leaders in our areas to identify the focus points for the CEL program.”
Strengthening regional leadership
CEOs across northeast Wisconsin who provided early support behind CEL clearly did so because they hoped to help their own organizations prosper, but there was also a strong belief that improving leadership will have a prolonged benefit for regional growth. “The stronger leadership we have across the firms in our region, the better it’s going to be for our regional economy,” Timm said. “It also benefits our communities more broadly, in terms of providing leadership for not-for-profits and other community groups. We’ve done a lot through New North in terms of improving the health and economy of our communities. This is just one more thing we can do to enhance the quality of life and the future social and economic health of our region.”
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Jerry Murphy, executive director of New North Inc., clearly agrees. “A community’s critical leadership capacity cannot be assumed simply because we’re blessed with strong and committed leaders today,” Murphy said. “We need to leverage today’s leaders to grow the next generation of leaders. CEL is a great step toward assuring an ongoing stable of leaders for the New North region.” n Rick Berg is a writer and editor based in Green Bay.
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Real life lessons
University students lend their knowledge to help Fond du Lac firm boost its profits
During the month of April, business consultant Gary Vaughan of Appleton-based Guident Business Solutions brought in some reinforcements to help him in his efforts to improve the operational efficiency at AMC of Wisconsin in Fond du Lac. As a part-time adjunct economics instructor at Lawrence University in Appleton, Vaughan enlisted the help of seniors Mattias Soederqvist, Felix Henriksson and Ryan Eardley to work with AMC owners Axel and Carmina Mendez to focus on their market, improve their social media outreach and develop a business model to capitalize on the company’s excessive inventory of “orphan slabs,” the byproduct of AMC’s process to fabricate custom decorative stone countertops. COMPANY: AMC of Wisconsin OWNERS: Axel and Carmina Mendez
by New North B2B staff
presence of the company’s marketing efforts to building contractors and the home improvement market. The project where the students can perhaps make the greatest impact, Vaughan acknowledged, is in efforts to find a revenue stream to dispose of the decorative stone left over from the fabricating process and from other inadvertent breakage. For what has otherwise been considered waste, this stock of unusable decorative store accounts for more than a third of AMC of Wisconsin’s total inventory of stone materials. “I think one of the biggest opportunities is to take that 35 percent shrinkage and turn it into cash,” Vaughan said. Students have investigated solutions to resell larger remnants to other contractors, furniture makers, and artists. There’s value in that decorative stone material, whether it means turning it into artisan drink coasters or stylish cutting boards. “We’re taking the low-hanging fruit and attacking that first,” Vaughan said.
LOCATION: Fond du Lac FOUNDED: 2002
The group hopes to finalize a strategy around using and capitalizing on its unused “waste” stone in the month ahead. n
EMPLOYEES: About 40 WHAT IS DOES: Fabricator of decorative stone countertops for the home improvement industry.
The three Lawrence students spend a few hours a week with the Mendezes as part of the school’s community based learning initiative to create value within the community and experience relevant learning opportunities outside of the classroom. They’ve signed a confidentiality agreement and work with various sensitive financial data from AMC to help the company make informed decisions. Vaughan and the Mendezes have the assistance of the students through May, before they graduate from Lawrence and move on to other professional endeavors. In one project, these students went out into the marketplace to investigate competitor pricing on similar decorative stone countertops. In another, they’ve worked on enhancing the social media
Gary Vaughan Guident Business Solutions, Appleton www.guidentbusinesssolutions.com Vaughan launched Guident in 2009 after spending his entire career teaching – both in the classroom and in business. Vaughan has professional experience in a variety of industries, including retail, petroleum, manufacturing and academics. He is a senior adjunct instructor in the MBA program at Concordia University of Wisconsin, and a lecturer in economics and entrepreneurship at Lawrence University in Appleton.
Methodology New North B2B magazine began seeking entries for its 6th annual Firefighters of Northeast Wisconsin initiative late last year, with a goal of assisting those northeast Wisconsin small business owners who feel as if they’re constantly burning the candle at both ends, putting out fires, spinning their wheels, but intent on finding a way to improve. 28 | May 2017 | NNB2B
Through the generous help of Gary Vaughan of Guident Business Solutions in Appleton, AMC of Wisconsin’s owners Axel and Carmina Mendez will receive five month’s worth of consulting at no cost to help them work on the strategy of improving their business profitability.
B2B will provide a monthly update on the progress of the Mendezes efforts in each issue leading up to a capstone article in the August 2017 issue of New North B2B magazine.
We’re here to help your company succeed.
“My reward is seeing businesses flourish.”
Business Banker at Fox Valley Savings Bank
C O N TA C T Craig Much
President and CEO
VP of Business Banking
Senior Vice President
Branches in Fond du Lac, Oshkosh and Waupun
oices isions & “The lights are on but no one’s home” isn’t something you’d say to Tracy Conard, because the president of Northern Electric, Inc. just might suggest energy-saving motion-detector lights. Conard knows a thing or two about wiring. She launched NEI in 1992, shortly after she married her husband, Jim. She’s had to prove herself through electrical education and certification, but the full-service commercial and industrial electrical contracting company in Green Bay has grown to employ 65 people and service a wide swath of northeast Wisconsin. What led you to launch NEI? Both Jim and I grew up in families that were self-employed, so it was in our DNA to try our own venture. Before starting NEI, I was a part owner in another business that I sold. With experience in business and the desire to be self-employed, I wanted to find my own identity as a woman in the construction industry.
Tracy Conard President
Northern Electric, Inc. Green Bay nei-gb.com
Have you faced challenges unique to being a female boss? Twenty-five years ago the construction industry was predominantly male, and for a woman in a man’s world at the time, I wanted people to take me seriously. I had to know a thing or two about the construction industry and find my identity – which meant I needed to earn the respect from others to make my identity become real.
What’s your background? I grew up in the Green Bay area watching my father working hard running multiple businesses. He was 100 percent of my business influence and instilled a solid work ethic in me – I learned the value of hard work and dedication while watching him. After graduating Preble High School, I decided to further my education at UW Eau Claire before returning back to Green Bay where I received a degree in criminal justice and police science. I furthered my education going through an electrical program and receiving a diploma in Atlanta.
30 | May 2017 | NNB2B
What does being a certified woman-owned business mean?
How does NEI achieve its strong safety record?
This was a personal goal of mine to prove that a woman can be accepted and respected in the construction industry. That being said, it helps other businesses achieve goals set by entities that require working with WBEs (women-owned business enterprises).
How did the company grow?
Initially we grew too fast and hence had some growing pains, which made us step back so we could re-evaluate the future growth strategy of the company. We have since learned to properly expand as a business and have doubled our company size over the last five years. We’re projecting to double the size of the company in the next five years. As we’ve grown, we’ve moved to a larger location, put on a few additions, purchased all our own equipment, and manage a fleet of service vehicles.
What challenges accompanied that growth?
By creating a culture and living by the culture by growing vertically and not diluting it with outside influences. We hire the correct attitudes and teach proper safety culture of zero at-risk behaviors. We believe a big part of our safety is also cultivated in our weekly pre-task pre-plan meetings, quarterly safety training, and in on-site safety assessments that show appreciation and emphasize our employees’ well being. We also have a partnership with (our insurance carriers) to promote proper work practices on job sites.
Are there challenges finding skilled electricians?
Due to the recession, many retired and moved on from the trades, and the demand for skilled workers went down. The emphasis at the high school level is for every child to go to college and attain a degree. This led to a 6 to 8-year gap when labor recruitment from out of high school and technical colleges was down.
In its early stages, cash flow was a financial challenge. NEI in its infancy didn’t have the relationships with the banks, vendors, subcontractors and even general contractors that it does today – we had to earn the trust and faith from them. As we grew the company, new positions opened, and I found that filling those positions from within worked best for NEI.
More recently the need for skilled electricians is in high demand, as there seems to be more work in the industry than workers, and we have not been able to make up for the gap over the last six to eight years. For NEI it was vital to try to retain our employees over that time through benefits like continuing education, health and wellness packages, and competitive 401(k) packages. Creating that family-like atmosphere truly helped our company.
How did you remain successful through the recession?
What’s unique about NEI?
The success of NEI during the recession and its aftermath contributed to our diversification of the company, and we owe it to our customer relationships. Through the recession, we had to make changes to accommodate our customers’ economic changes.
We’ve created a culture with a family atmosphere and a door-always-open policy no matter who you are in the company. Another unique factor is the high qualification of our employees. The majority of our guys are master electricians, and we continue to encourage them to further their education and training. n
Meet our Business Services Lending Team If you’re looking for a safe long-term financial relationship, now is the time to contact Fox Communities Credit Union. With 19 locations throughout the Fox Cities, Green Bay and the surrounding areas and over 175 years of combined lending experience we can take care of your needs - big or small! Let us work together so that you can concentrate on your business!
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NNB2B | May 2017 | 31
Professionally Speaking is a paid promotional spot in B2B.
The DOL Fiduciary Rule: Protecting Consumers with More Accountability by Larry Mroczkowski of Verve Wealth Management 920.966.9520 You have likely noticed the recent news coverage around a regulation called the Department of Labor (DOL) Fiduciary Rule. Here’s what you need to know and how it might affect you. Expanding the definition of fiduciary. In short, the DOL’s definition of an “investment advice fiduciary” will expand to include brokers and insurance agents. Acting as a fiduciary means putting clients’ interests first, and the rule makes it easier for clients to know whether these individuals are making recommendations with their long-term best interest in mind. If you’re not sure if your advisor is a fiduciary on your account, ask them to show you in writing. Depending on how your advisor is paid, the new rule may require that they provide increased
transparency about what’s at stake for them or how much they will make by recommending a product or service. DOL Rule encourages more transparency from commission-based advisors.
Commission-based fees create an incentive for advisors to sell certain investments regardless of whether they are in the long-term best interest of the investor. To help protect investors, the DOL Rule will require advisors to disclose up front what they’ll make off the commission-based sale. Few changes expected for fee-based advisors. The fee-based method pays advisors an hourly rate, flat fee or a percentage based on your portfolio assets, creating an incentive for advisors to grow their clients’ wealth in the long run. Because of this, the DOL Rule will likely present fewer changes for fee-based advisors. The DOL Rule is scheduled to come
into effect in June 2017. With or without new regulations, however, it’s important to have a clear understanding of your advisor’s fiduciary status and payment structure, and starting up this conversation now will help ensure transparency when it comes to your investments. Larry Mroczkowski is a wealth advisor at Verve and has more than 15 years of experience in the securities industry. Readers can email him at larry@ vervewealthmanagement.com. Not NCUA Insured No Credit Union Guarantee May Lose Value Securities and Advisory services offered through LPL Financial, a Registered Investment Advisor. Member FINRA/SIPC. Insurance Products offered through LPL Financial or its licensed affiliates. Verve, a Credit Union, and Verve Wealth Management are not registered broker/dealers and are not affiliated with LPL Financial.
Choose your emphasis. Choose your start date. Choose your pace. THE DONALD J. SCHNEIDER School of Business & Economics
Enroll now. snc.edu/mba 32 | May 2017 | NNB2B
Professionally Speaking is a paid promotional spot in B2B.
Best Way to Reduce Your A/R’s by John Schuster of Caliber Law, S.C. 920.292.0000 They often say Cash is King, and if you don’t get your receivables under control and make sure you get paid for all of your hard work, then your business cannot thrive and grow despite the fact that you have steady sales coming through the door. When I get asked by my clients “what is the best way to handle accounts receivable?” and “what plan should I put into place to make sure I get paid?” I give them the following great tips: 1. Automatic Notices – Set up a plan for sending automatic reminders to your customers at 40, 60 and 90 days from the date of your invoice. The first step may be a simple call and reminder invoice to a customer at the 40-day mark when you have not received payment, followed by a more stern
reminder on day 60 if they still have not paid. At the 90-day mark, you have generally waited long enough, and these should go out to a collection attorney.
agreement that affirms the amount owed, states the timing of payments, and states other important details, such as what happens if the person defaults.
2. Interest and Collection Fees Language – Be sure that every customer quote and contract contains both an interest penalty and costs of collection clause, as this will speed up the collection and make the customer want to pay you vs. someone else. In Wisconsin, it is sometimes not enough to simply state payment terms at the bottom of the invoice alone, so that language needs to be placed in your customer agreement. Always show the accrual of interest on all invoices as an extra motivator for a delinquent customer to pay.
Getting paid for the products and services you provide is very important to staying in business. There are very specific rules that must be followed when collecting amounts owed, and it is suggested if your receivables get more than 90 days old, that you seek the help of a business attorney who has specific experience in business collections to help you through the process. Many times a simple letter from the right attorney can go a long way in collecting your receivables.
3. Get Any Payment Agreement in Writing – If a customer needs additional time to pay, you need to get them under a written payment
John W. Schuster, JD MBA is the owner and an attorney at Caliber Law, S.C., a law firm located in Oshkosh. He specializes in helping business owners start, protect, buy, sell and grow their businesses.
You’ve watched us grow from a startup to an award-winning agency. We’ve hired nearly a dozen new employees in the past month, and we’re going to keep trending up. Our team needs project managers, a production manager, digital strategist, media buyer, marketing analyst, communications director, human resources director and account services director. Tell us why you’re our next big thing on LinkedIn.
920.252.8128 • OSHKOSH
NNB2B | May 2017 | 33
New North B2B publishes monthly new business incorporations filed with the Wisconsin Department of Financial Institutions. Brown County
DAIRYLAND INGREDIENTS LLC, Juliet Prescod, 2200 Dickinson Road, De Pere 54115. INSIGHT BOOKKEEPING LLC, Kristie Lee Van Noie, 813 Morning Glory Lane, De Pere 54115. COLKEN HOME IMPROVEMENTS LLC, Jason Rybacki, 3658 May Lane, De Pere 54115. KAI ZANE BOUTIQUE LLC, Sarah Berendt, 2291 Lawrence Dr., De Pere 54115. NORTHEAST WISCONSIN ACCOUNTING GROUP LLC, Michael John Conard, Jr., 1255 Scheuring Road, De Pere 54115. SIGN SOURCE LLC, Alan Paul LeClair, 3687 County Road PP, De Pere 54115. CAPITAL DRYWALL LLC, Adam J. Habeck, 443 N. St. Bernard Dr., De Pere 54115. UFO FLOORING LLC, Terry Schwietz, 1955 W. Baraboo Cir., De Pere 54114. STARZ BARBER AND BEAUTY LLC, Christopher Kimbrough, Sr., 209 Cavil Way, De Pere 54115. KASSNER MARKETING & DESIGNS LLC, Kaitlynn Kassner, 1103 S. 6th St., De Pere 54115. GREAT AMERICA FLOORING LLC, Paul Henry Elliott, 2156 Lawrence Dr., De Pere 54115. BACK2BASICS MD LLC, Lisa Allen, M.D., 300 N. Broadway, #3C, Green Bay 54303. N.E.W. TRANSPORT LLC, Brian L. Bowser, 558 Cormier Road, Green Bay 54304. CHRISTOPHER MAX DESIGN & DEVELOPMENT LLC, Christopher M. Naumann, 2533 Lopez Lane, Green Bay 54311. COLEMAN FLOORING LLC, Ezra Coleman, 2769 West Point, Green Bay 54304. HOPE COMMUNITY COUNSELING LLC, Julie Anne Hoffman, 1608 Cardinal Lane, Green Bay 54313. NICK JOSKI FLOORING & BLINDS LLC, Nicholas Joski, 2840 Castle Hill Lane, Green Bay 54302. TUNDRA TILE & FLOOR COVERING LLC, Todd Martin Umentum, 238 Graass St., Green Bay 54301. JUNIOR & SIERRA TRANSPORTION COMPANY, David Junior Prescott, 2042 Memorial Dr., Green Bay 54303. ORDAZ LANDSCAPING AND SNOW REMOVAL LLC, Carlos Ordaz, 1405 Cedar St., Green Bay 54302. N.E.W. POOL TECKS LLC, Jason Joseph Bartel, 1569 Redstone Tr., Green Bay 54313. CHER’S CLEANING LLC, Cher Garcia, 232 Irene St., Green Bay 54302.
ALL-STAR HOME EXTERIORS LLC, Jaime Ornelas Reynozo, 1851 Eldorado Dr., Green Bay 54302. MR GREEN’S LAWN CARE AND SNOW REMOVAL LLC, Blake A. Kennedy, 1175 Porlier St., Green Bay 54301. PRO MOTION PHYSICAL THERAPY LLC, Robert Brady, 2836 Steamboat Springs Run, Green Bay 54313. WISCO DISTRO LLC, Gregory R. Hale, 922 Howard St., Green Bay 54303. BOUNDLESS YOGA STUDIO LLC, Melissa K. Cuny, 721 Cardinal Lane, Green Bay 54313. DR FIX IT HOME REMEDIES LLC, Victoria R. Selby, 800 S. Maple Ave., Green Bay 54304. G & C CLEANING SERVICES LLC, Marina Gonzalez, 2418 Golden Meadow Dr., Green Bay 54311. LEE’S LAWN CARE & SNOW REMOVAL LLC, Christopher Lee Ness, 2120 Barberry Lane, Green Bay 54304. RIDE-REMINDERS LLC, Jacob Jon Williquette, 1228 Cardinal Lane, Green Bay 54313. ZIRBEL HERITAGE FARMS LLC, Holly K. Zirbel, 6489 County Road W, Greenleaf 54126. QUALITY ASPHALT GREEN BAY LLC, William Smith, 3807 W. Mason St., Hobart 54155. PROTECTION AUTO CARE & TOWING LLC, Theresa A. Strand, 5286 Warehouse Dr., New Franken 54229. VETERAN DENTAL AND MEDICAL SUPPLIES LLC, Kurt Zeitler, 2614 N. County Road P, New Franken 54229. SMALL TOWN TRUCKING LLC, Thomas Michael Maroszek, N3528 Elm Road, Pulaski 54162. BIG FINN CONSTRUCTION LLC, William Michael Palomaki, 2246 Redpepper Tr., Suamico 54313.
Fond du Lac County
J & S SPECIALIZED CARRIERS LLC, Jon J. Fry, N11820 County Road AY, Brownsville 53006. BREAKWATER EVENTS LLC, Elizabeth Morrell, 33 5th St., Fond du Lac 54935. OUGHTON GROCERIES LLC, CREATIVE INK LLC and OUGHTON HEALTH AND FITNESS LLC, Sara Oughton, 824a S. Main St., Fond du Lac 54935. CZAJA’S ROLLING PASTURES LLC, Nicholas Czaja, W2312 4th St. Road, Fond du Lac 54937. KICKS MARTIAL ARTS INSTITUTE LLC, Jeremiah John Smith, 816 S. Main St., Fond du Lac 54935. HAM SOLO CATERING LLC, Adam Christopher Dailey, 449 Morris St., Fond du Lac 54935. DLB MEDICAL REPAIR SERVICES LLC, David Lee Boudry, N7630 County Road I, Fond du Lac 54937. 1051 TOWING & RECOVERY LLC, Brian Schwandt, N7763 State Road 44 & 49, Ripon 54971.
Save the Date!
Charity Golf Classic Monday, July 17, 2017 High Cliff Golf Course • Sherwood, WI x $60 per golfer, $240 per foursome Registration and sponsorships begin May 19 at www.birdeasepro.com/EECharityGolf. For more details, call Dave at 920.810.4617.
Fight cancer with a 9-iron. 34 | May 2017 | NNB2B
Green Lake County
LOTS OF TOTS DAYCARE LLC, Stacey Marie Leonardelli, 271 N. Wisconsin St., Berlin 54923.
THE SERVICE STATION LLC, Steven James Grafmeier, 1239 E. Wisconsin Ave., Appleton 54911. RAGS & SUDS CLEANING SERVICES LLC, Melissa Niemuth, 1631 E. Tracia Lane, Appleton 54911. BE. CHILD AND ADOLESCENT MENTAL HEALTH LLC, Carey Sorenson, Ph.D., 1309 S. Oneida St., Appleton 54915. HANDS-ON HEALING MASSAGE LLC, Kortney Nyman, 4000 N. Providence Ave., Appleton 54913. JARRRITOS MEXICAN GRILL LLC, Adrian Gonzalez Tinoco, W6150 County Road BB, Lot 27, Appleton 54914. APPWEB LLC, Brian Murray, W6110 Aerotech Dr., Appleton 54914. EBBEN CONSTRUCTION AND DESIGN LLC, Elizabeth Marie Ebben, 2640 W. Sunnyview Cir., Appleton 54914. WI INDUSTRIAL STAFFING LTD., Michael Dechamps, 611 N. Lynndale Dr., Appleton 54914. JOCHMAN’S APPLIANCE PLUMBING SERVICES LLC, Noah Jochman, W4961 Wege Road, Appleton 54913. SERVICE STAR TRUCKS MFG. LLC, Randy Michael Bauer, 5032 N. Silentwind Way, Appleton 54913. JAHNKE DOG GROOMING LLC, Todd Jahnke, 1720 E. Edgewood Dr., Appleton 54913. ECONOMY ROOFING LLC, Marco Antonio Montes, 3318 S. Friendly St., Appleton 54915. QUALITY HOME CARE & STAFFING LLC, Yeng Lee, 200 S. Mayflower Dr., Appleton 54914. ALYRIC ROYALE PUBLISHING LLC, Alysha Paige, 12 Northbreeze Cir., Appleton 54911. LORAY’S PUB LLC, Lorri Ann Kavanaugh, 104 Green Way Dr., Combined Locks 54113. BY NATURE HOME STYLING LLC, Amy Froehlich, 2358 W. Barley Way, Grand Chute 54913. ROSACK SOFTWARE SOLUTIONS LLC, Michael Rosack, W6683 Spring Green Pl., Greenville 54942. CARBON CYCLE CONSULTING LLC, Jason Fuller, 933 Grignon St., Kaukauna 54130. VICTORIA’S FLOORING LLC, Jose Antonio Contreras, 1515 Vandenbroek Road, Lot 5, Little Chute 54140. SPILL RESPONSE PROFESSIONALS LLC, Kayla Capwell, W746 County Road VV, Seymour 54165. T A TROPHY HUNTERS SUPPLY INC., Troy Thielbar, N8549 Woodland Dr., Seymour 54165.
HOUSE DR LLC, Jason Mengert, 5808 Main St., Butte des Morts 54927. PASTURE PRIME FARMS LLC, John William Wisnefske, 7812 County Road T, Larsen 54947. WEARY TRAVELER MASSAGE & BODYWORK LLC, Naomi Waddell, 992 3rd St., Menasha 54952. BALL FAMILY DENTAL LLC, Amanda Ball, 1546 Hickory Hollow Lane, Menasha 54952. IGLESIA PENTECOSTAL FAMILIA EN CRISTO INC., Isai Castellanos, 1445 Midway Road, Menasha 54952. ABSOLUTE HOME INSPECTIONS LLC, Paul Hanneman, 719 Division St., Neenah 54957. STUDIO M SALON AND BARBERING LLC, Michele Lynn Nick, 1013 S. Lake St., Neenah 54956. RJT PAINTING LLC, Robert James Thompson, 1234 Doctors Dr., Neenah 54956. BETTERVIEW CLEANING LLC, Namiah Tribolini, 1014A Ceape Ave., Oshkosh 54901. www.newnorthb2b.com
Nicolet National Bank is proud to partner with First National Bank Fox Valley, strengthening our commitment to the communities we serve.
800.369.0226 Member FDIC | Equal Housing Lender
NNB2B | May 2017 | 35
We’ve got you covered. For all your commercial, industrial, and institutional roofing needs.
OSHKOSH AUTO SALES LLC, Tyler Reilly, 3420 Jackson St., Oshkosh 54901. LEWIS ANESTHESIA LLC, Jessica Lewis, 6974 S. U.S. Highway 45, Oshkosh 54902. DISCOUNT AUTO REPAIR LLC, Scott J. Soper, 1023 N. Main St., Oshkosh 54901. COLLINS ELECTRIC LLC, Bruce J. Collins, 3195 Sawyer Creek Dr., Oshkosh 54904. MIDWEST FINESSE MAGAZINE LLC, Antoine Alecsendra Davis, Jr., 721 Vine Ave., Oshkosh 54901. OSHKOSH NAIL SALON INC., Tham Thi Tran, 2077 Witzel Ave., Oshkosh 54904. MENDING MINDS COUNSELING AND WELLNESS LLC, Sharon Ann Hansen, 3155 Hayward Ave., Oshkosh 54904. HAVLIK METAL DETECTING SERVICES LLC, Jacob Lawrence Havlik, 402 W. 6th Ave., Oshkosh 54902. LOS JARIPEOS OSHKOSH LLC, Antonio Sandoval, 715 N. Main St., Oshkosh 54901. INTERNATIONAL ORTHOPEDICS INC., James B. Ball, 5473 Nickels Dr., Oshkosh 54904. RAY’S SANITATION LLC, Megan C. Wilson, 205 N. 7th Ave., Winneconne 54986. CHIMNEY SAVERS LLC, Arron Marker, 9589 Welsch Road, Winneconne 54986.
B2B includes a monthly list of building permits (not to include residential projects) in excess of $400,000. ALDI, 116 N. Linwood Ave., Appleton. $850,000 for an addition to the existing grocery market. General contractor is Creative Constructors of Menomonee Falls. February 27. 866-799-0530 | N2971 Hwy. 15, Hortonville
NORTHEAST WISCONSIN TECHNICAL COLLEGE, 4975 Glendale Ave., Howard. $3,209,572 for a 17,780-sq. ft. driving facility with vehicle storage, office and classroom space. General contractor is Miron Construction of Fox Crossing. March 1. PLASTIC SURGERY & SKIN SPECIALISTS BY BAYCARE CLINIC, 2605 Development Dr., Bellevue. $2,842,255 for a 12,000-sq. ft. surgery center and clinic. General contractor is IEI General Contractors of De Pere. March 2. ALDI, 1560 Western Ave., Green Bay. $1,050,000 for a 3,205-sq. ft. addition to and interior renovation of the existing grocery market. General contractor is Creative Constructors of Menomonee Falls. March. TWEET/GAROT MECHANICAL INC., 325 Reid St., De Pere. $1,288,211 for interior renovations to the existing commercial office building. General contractor is Miron Construction of Fox Crossing. March 7. KWIK TRIP, 940 Waube Lane, Ashwaubenon. $2,000,000 for a 7,297-sq. ft. convenience store and fuel station canopy. Contractor listed as self. March 7. BOLDT CONSTRUCTION CO., 2525 N. Roemer Road, Appleton. $600,000 for interior renovations to the existing office building. Contractor listed as self. March 9. BELMARK, 633 Heritage Road, De Pere. $950,000 for HVAC work on its industrial plant #3. Contractor is Ideal Air Heating & Cooling of Hobart. March 10. NEW DERMATOLOGY, 3059 Voyager Dr., Green Bay. $1,945,000 for a new medical clinic. General contractor is Zeise Construction Co. of Green Bay. March. AMERILUX INTERNATIONAL, 1212 Enterprise Dr., De Pere. $1,094,344 for an addition to the existing industrial facility for warehouse space. General contractor is Keller Inc. of Kaukauna. March 15. KWIK TRIP, 471 N. Park Ave., Fond du Lac. $1,445,000 for an addition to and interior renovation of the existing convenience store and fuel station. Contractor listed as self. March 14.
36 | May 2017 | NNB2B
NORTHERN WISCONSIN WAREHOUSES, 1840 W. Spencer St., Appleton. $1,500,000 for an interior renovation to convert coolers for a climate controlled area of the distribution facility. General contractor is Utschig Inc. of Greenville. March 15. FOX CITIES EXHIBITION CENTER, 355 W. Lawrence St., Appleton. $31,000,000 for a 65,000-sq. ft. convention and meeting facility. General contractor is Miron Construction of Fox Crossing. March 15. WINONA FOODS, 1521 Brookfield Ave., Howard. $14,000,000 for a 157,210-sq. ft. warehouse facility. General contractor is Keller Inc. of Kaukauna. March 16. SEURA, 1230 Ontario Road, Green Bay. $494,137 for interior renovations to the existing building for offices and restrooms. General contractor is DeLeers Construction of De Pere. March. ACH FOAM TECHNOLOGIES, 1739 Fox Ridge Dr., Fond du Lac. $910,411 for an addition to the existing industrial facility. General contractor is Keller Inc. of Kaukauna. March 28. STUMPF VALUE CENTER, 3225 W. College Ave., town of Grand Chute. $2,070,400 for a 9,050-sq. ft. automotive dealership facility. General contractor is Miron Construction of Fox Crossing. March 28. ACH FOAM TECHNOLOGIES, 90 Trowbridge Dr., Fond du Lac. $764,032 for an addition to the existing industrial facility. General contractor is Keller Inc. of Kaukauna. March 31.
New Business De Pere-based Unity Hospice will open UNITY RESALE SHOPPE this month at 1641 Commanche Ave. in Green Bay.
New Locations THE HEEL SHOE FITTERS moved from downtown Green Bay to 930 Waube Lane in Ashwaubenon. CHANGE MANAGEMENT COMMUNICATIONS CENTER moved to 600 S. Main St., Suites 303 and 304, in Oshkosh INVESTORS COMMUNITY BANK announced plans to move its Green Bay branch location from Voyager Drive to 960 Hansen Road in Ashwaubenon in mid-summer. The WISCONSIN COURT APPOINTED SPECIAL ADVOCATES (CASA) Association opened a new office at the Advance Business & Manufacturing Center, 2701 Larsen Road in Green Bay. The phone number for the new office is 920.255.3740.
Mergers/Acquisitions INTERGEN WEB AND MARKETING SOLUTIONS of Oshkosh acquired Artisan Web and Print, a Vermont-based design studio specializing in visual branding, web development and graphic design. interGen retained Artisan’s two employees. BLUE PRINT SERVICE CO., INC. in Appleton and Green Bay was acquired by Andy Heling, who now serves as the company’s president, and his partners Tim Schuelke and Tara Ebben.
NNB2B | May 2017 | 37
KUTZ HOME IMPROVEMENT in Ripon became a dealer for U-Haul and is offering U-Haul trucks, trailers and towing equipment for rent.
GREATER GREEN BAY HABITAT FOR HUMANITY hired Maureen Meinhardt as the donations manager for its ReStore. Meinhardt spent the last 10 years as executive director of the Baird Creek Preservation Foundation in Green Bay.
H.J. MARTIN AND SON of Green Bay hired Ken Etringer as warehouse logistics specialist. He has 12 years of logistics experience.
The following local firms received 2016 Project of Distinction Awards from Associated Builders and Contractors-Wisconsin: CONSOLIDATED CONSTRUCTION CO. of Appleton, two separate gold awards in the industrial category for its work on the new Werner Electric Supply corporate headquarters and warehouse in Grand Chute and for its work on the Marion Body Works expansion in Marion; KELLER INC. of Kaukauna, a gold award in the renovation category for its project at Tri City Glass & Door in Green Bay; Appleton-based TRI CITY GLASS & DOOR, a silver award in the doors/ windows/glass category for its work on the new chapel at St. Mary’s Springs Academy in Fond du Lac; QUALITY INSULATORS of Ashwaubenon, a silver award in the specialty trades category for its work on the industrial boilers at Expera Specialty Solutions in Kaukauna; and FAITH TECHNOLOGIES of Menasha, a gold award in the electrical-commercial category for its work at Park Hotel in Madison.
INTEGRITY INSURANCE in Appleton hired Steve Van Sluys as a personal lines underwriting manager. Van Sluys has 19 years of property and casualty insurance experience, most recently working with SIA of the Great Lakes in Ashwaubenon.
Wisconsin Safety Council presented 10 companies from the state with its 2017 Wisconsin Corporate Safety Award, including OSHKOSH CORP. and THE BOLDT COMPANY of Appleton.
Oshkosh-based CANDEO CREATIVE hired Michael Ziemann as creative director. He has more than a decade of experience at agencies in Chicago and Columbus, Ohio.
The Fox Cities Chamber of Commerce presented its 2017 Business Awards to the following organizations: Business of the Year Award (large) to McMAHON ASSOCIATES, INC. of Fox Crossing and (small) to COPPERLEAF BOUTIQUE HOTEL & SPA in Appleton; Rising Star Award to INSPIRE SPA in Appleton; Company Innovation Award (large) to MIRON CONSTRUCTION CO., INC. of Fox Crossing and (small) to SOAR FOX CITIES in Appleton; Exemplary Marketing/ Performance Award (large) to Oshkosh-based VERVE, a CREDIT UNION and (small) to APPLETON ICE, INC.; Corporate Citizen/Corporate Leadership Award to MILLER ELECTRIC MFG. CO. in Appleton.
38 | May 2017 | NNB2B
MIRON CONSTRUCTION CO. in Fox Crossing hired Thomas Nack as a project manager, Preston Delveaux as an accountant, and Rick Berken as a project manager based at the firm’s Green Bay office. De Pere-based ELEMENT hired Kayla Marcoe as account coordinator in its Neenah office and Shelby Bake as social media specialist. Marcoe previously worked as an office assistant at Wisconsin Collaboratory for Enhanced Learning in Madison. Bake previously served as a project specialist at a Madison-area digital marketing agency.
GREATER GREEN BAY CHAMBER hired Niina Baum as marketing and communications manager. Baum previously worked at the Park Falls Area Chamber of Commerce focusing on digital marketing, communications, event planning and office management. She additionally serves as a part-time associate editor for Dog & Driver Magazine. Appleton-based CATALPA HEALTH hired Trina Doxtator its director of development. She previously worked as development manager for St. Elizabeth Hospital Foundation in Appleton.
INTERGEN WEB AND MARKETING SOLUTIONS of Oshkosh hired Brett W. Kehoe as a business development professional. Kehoe previously worked as a sales professional at DealerSocket in Oshkosh and at J.J. Keller and Associates in Neenah. KELLER INC. in Kaukauna hired Earl Vorpagel and Rob Doubeck as concrete craftsmen. ST. NORBERT COLLEGE in De Pere hired Jessica Pondell as the director of relations for the Center for Exceptional Leadership in the Donald J. Schneider School of Business and Economics. Pondell previously served as the director of undergraduate programs at the University of Wisconsin Oshkosh. EXPERIMENTAL AIRCRAFT ASSOCIATION in Oshkosh hired Ken Strmiska as vice president of philanthropy and donor stewardship. Strmiska is an aviator with more than 25 years of fundraising, foundation and community development experience, having previously held leadership roles at Lakeland University and Greater Green Bay Community Foundation.
CONSOLIDATED CONSTRUCTION CO. of Appleton promoted Joe Campione from project manager to senior project manager. Appleton-based INTEGRITY INSURANCE promoted Dan Trochil to vice president of commercial lines from director of commercial lines. MARIAN UNIVERSITY of Fond du Lac promoted Kelly Chaney to associate vice president for academic affairs and dean of graduate studies. Chaney joined Marian in June 2016 as dean of its school of education. Fond du Lac-based NATIONAL EXCHANGE BANK & TRUST promoted Tim Van Pelt to president of its trust division. Van Pelt joined the bank’s trust department in 2016.
CHOICE BANK in Oshkosh hired Chad M. Miller as assistant vice president of residential lending. Miller has more than 10 years of banking industry experience.
ST. NORBERT COLLEGE in De Pere named David Wegge as the interim dean of its Schneider School of Business & Economics for the next academic year. Wegge additionally serves as executive director emeritus of the St. Norbert College Strategic Research Institute. He’s a professor emeritus of political science and has taught courses on executive leadership, research methodology and statistics.
OSHKOSH ARENA hired Wendy Hielsberg as general manager for the new sports and entertainment complex. Hielsberg worked for the Oshkosh Convention & Visitors Bureau for the past 19 years, most recently serving as its director.
Appointments BOB ATWELL, CEO of Nicolet Bankshares in Green Bay, was appointed to the University of Wisconsin Board of Regents for a seven-year term.
Promotions The board of directors for Fond du Lac-based FOX VALLEY SAVINGS BANK named president and CEO Steven Schmudlach to the additional role of chairman of the board. Schmudlach joined FVSBank in 2011 as senior vice president and chief credit officer. INVESTORS COMMUNITY BANK promoted Lindsay Wiesner from credit analyst to portfolio manager – business banking in Sheboygan, and promoted Katie Katch, Scott Schroeter and Liz Kenneke to senior portfolio manager – agricultural banking. Katch works from the banks Appleton office, while Schroeter and Kenneke both work from Manitowoc.
St. Norbert College professor MARC VON DER RUHR was appointed associate editor for the International Journal of Social Economics. The role is for a minimum of three years and can be extended. Von der Ruhr has been a professor of economics at St. Norbert College in De Pere since 1999. WILLIAM WOODWARD, a partner and attorney in the Green Bay office of von Briesen & Roper, s.c., was appointed to the board of directors of New North Inc.
von der Ruhr
NNB2B | May 2017 | 39
New North B2B encourages businesses and organizations looking to attract interested persons to upcoming events to email email@example.com. MAY 2 Greater Green Bay Chamber Power Networking Breakfast, 7:30 to 9 a.m. at the chamber offices, 300 N. Broadway, Ste. 3A in Green Bay. No cost to attend for chamber members and $35 for non-members. For more information, call 920.437.8704 or email firstname.lastname@example.org.
under thirty Is there a 20-something you know who just
knocks your socks off? Do you know an entrepreneur or elite business professional under 30 years old with uncanny leadership maturity for their age? Nominate them for B2B’s 4th Annual 3 Under 30 recognition, coming in August. For the fourth year, New North B2B will recognize three of northeast Wisconsin’s most impressive young professionals across the region. To make a nomination, email email@example.com with the nominee’s age, profession and brief paragraph outlining their career and community accomplishments. Nominations will be accepted until July 7.
MAY 3 Fond du Lac Area Association of Commerce Coffee Connection, 7:30 to 8:30 a.m. at Adashun Jones Inc., 1028 S. Main St. in Fond du Lac. Cost to attend is $5 for members. For more information, call 920.921.9500 or email firstname.lastname@example.org. MAY 4 Connecting the Future, an annual celebration event for Amplify Oshkosh, 4:30 to 7 p.m. at Best Western Waterfront Hotel, 1 N. Main St. in Oshkosh. No cost to attend, but registration is appreciated by going online to http://bit.ly/2m42iRm. MAY 4 “Tools for Corporate Security,” a training event from Fox Valley Technical College, 7:30 a.m. to 12 noon at the college’s Public Safety Training Center, W6400 County Road BB in Appleton. Learn about emergency/crisis communication planning for business. No cost to attend, but registration is appreciated by going online to www.fvtc.edu. MAY 4 Greater Green Bay Chamber Business Showcase, 11 a.m. to 5 p.m. at KI Convention Center, 333 Main St. in Green Bay. No cost for attendees with a business card. For more information, go online to www.greatergbc.org. MAY 8 Fond du Lac Area Association of Commerce YPF Member Monday, 5 to 7 p.m. at Ziggy’s Pub, 213 S. Main St in Fond du Lac. No cost to attend. For more information or to register, go online to www.fdlac.com. MAY 9 Oshkosh Chamber of Commerce Connection Breakfast, 7:30 to 9 a.m. at the chamber building, 120 Jackson St. in Oshkosh. No cost to attend for chamber members. For more information, call 920.303.2266 or go online to www.oshkoshchamber.com. MAY 10 Women in Management – Fond du Lac chapter monthly meeting, 11:30 a.m. to 1 p.m. at Holiday Inn, 625 W. Rolling Meadows Dr. in Fond du Lac. Cost to attend is $15 for members and $20 for non-members. For more information or to register, go online to www.wimiwi.org.
CURDS. CUSTARD. ’CREDITATION?
Grow your Wisconsin business with BBB Accreditation. bbb.org/wisconsin/startwithus
40 | May 2017 | NNB2B
MAY 11 “The Affordable Care Act – What’s Next: the Good, the Bad and the Ugly,” an event co-presented by Heart of the Valley Chamber of Commerce, Home Builders Association of the Fox Cities and Fox West Chamber, 7:30 to 10 a.m. at Grand Meridian, 2621 N. Oneida St. in Appleton. Cost to attend is $15 for members of these organizations or $30 for non-members. For more information or to register, call 920.766.1616 or go online to www.heartofthevalleychamber.com. MAY 11 A.M. Oshkosh, a morning networking event from the Oshkosh Chamber of Commerce, 7:45 to 9 a.m. at Christine Ann Domestic Abuse Services Inc., 206 Algoma Blvd. in Oshkosh. Cost to attend is $2. For more information or to register, call 920.303.2266 or go online to www.oshkoshchamber.com. MAY 11 Women in Management – Oshkosh chapter monthly meeting, 11:30 a.m. to 1 p.m. at La Sure’s Hall & Banquets, 3125 S. Washburn St. in Oshkosh. Topic is “Holistic Health Care for Women to Manage Diet and Stress.” Cost to attend is $12 for members. For more information or to register, go online to www.wimiwi.org. MAY 16 Fond du Lac Area Association of Commerce Business Connection, 5 to 7 p.m. at First Weber Inc., 845 S. Main St. in Fond du Lac. Cost to attend is $5 for members. For more information, call 920.921.9500 or email email@example.com. MAY 17 Heart of the Valley Chamber of Commerce Business Between Hours: Corporate Wellness Program Benefits, 11 a.m. to 12 noon at the chamber office, 101 E. Wisconsin Ave. in Kaukauna. No cost to attend for members. For more information or to register, go online to www.heartofthevalleychamber.com or call 920.766.1616.
MAY 18 Heart of the Valley Chamber of Commerce Business Card Exchange, 8 to 9 a.m. at Heartland Business Systems, 1700 Stephen St. in Little Chute. No cost for members. For more information or to register, go online to www.heartofthevalleychamber.com. MAY 23 Heart of the Valley Chamber of Commerce Business After Hours, 5 to 7 p.m. at East Wisconsin Savings Bank, 109 W. 2nd St. in Kaukauna. No cost to attend for members. For more information or to register, go online to www.heartofthevalleychamber.com or call 920.766.1616. JUNE 6 Greater Green Bay Chamber Power Networking Breakfast, 7:30 to 9 a.m. at the chamber offices, 300 N. Broadway, Ste. 3A in Green Bay. No cost to attend for chamber members and $35 for non-members. For more information, call 920.437.8704 or email firstname.lastname@example.org. n
Coming to B2B in June 2017 Health Care
12th Annual Corporate Wellness Awards
to the advertisers who made the May 2017 issue of New North B2B possible. AEGIS Financial ⎮aegisfinancialplanners.com. . . . . . . . . . . . . . . . . . . . 9
Investors Community Bank ⎮investorscommunitybank.com. . . . . . . . . 8
Appleton International Airport ⎮atwairport.com. . . . . . . . . . . . . . . . . . 21
J. F. Ahern ⎮jfahern.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
Bank First National ⎮bankfirstnational.com . . . . . . . . . . . . . . . . . . . . 26
Kaldas Center for Fertility, Surgery & Pregnancy, S.C. ⎮
Bayland Buildings ⎮baylandbuildings.com. . . . . . . . . . . . . . . . . . . . . 13
kaldascenter.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Borsche Roofing Professionals ⎮wiroofer.com. . . . . . . . . . . . . . . . . . . 36
Keller Inc. ⎮kellerbuilds.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42
Caliber Law, s.c. ⎮caliberlaw.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Millennium Construction Inc. ⎮millenniumconstructionwi.com. . . . . . 10
Candeo Creative ⎮candeocreative.com . . . . . . . . . . . . . . . . . . . . . . . . 33
National Exchange Bank & Trust ⎮nebat.com. . . . . . . . . . . . . . . . . . . . 2
Consolidated Construction Company ⎮1call2build.com . . . . . . . . . . . . 5
Network Health ⎮networkhealth.com . . . . . . . . . . . . . . . . . . . . . . . . . . 43
CR Structures Group ⎮crstructures.com. . . . . . . . . . . . . . . . . . . . . . . . 36
Nicolet Bank ⎮nicoletbank.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35
Dynamic Designs ⎮dynamicdesignspulaski.com . . . . . . . . . . . . . . . . 37
NWTC Corporate Training & Economic Development ⎮
Excalibur Edge Golf Classic ⎮crstructures.com. . . . . . . . . . . . . . . . . . 34
corporatetraining.nwtc.edu . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
Fox Communities Credit Union ⎮foxcu.org. . . . . . . . . . . . . . . . . . . . . . 31
Prevea LeadWell ⎮prevea.com/leadwell. . . . . . . . . . . . . . . . . . . . . . . . 18
Fox Valley Savings Bank ⎮fvsbank.com. . . . . . . . . . . . . . . . . . . . . . . . 29
St. Norbert College MBA program ⎮snc.edu/mba. . . . . . . . . . . . . . . . . 32
Frontier Builders & Consultants ⎮frontierbuilds.com. . . . . . . . . . . . . . . 7
Strang, Patteson, Renning, Lewis & Lacy ⎮strangpatteson.com. . . . . 22
The Grand Meridian ⎮thegrandmeridian.com . . . . . . . . . . . . . . . . . . . 37
Suttner Accounting ⎮suttnercpa.com. . . . . . . . . . . . . . . . . . . . . . . . . . 19
Guident Business Solutions ⎮guidentbusinesssolutions.com. . . . . . . 27
Verve, a Credit Union ⎮verveacu.com. . . . . . . . . . . . . . . . . . . . . . . . . . 32
NNB2B | May 2017 | 41
If there are indicators you’d like to see in this space, contact our office at 920.237.0254 or email email@example.com.
LOCAL GASOLINE PRICES
U.S. RETAIL SALES
Per gallon of regular unleaded gasoline.
APRIL 23. . . . . . . . . . . APRIL 16. . . . . . . . . . . APRIL 9. . . . . . . . . . . . APRIL 2. . . . . . . . . . . . APRIL 23, 2016. . . . . .
$2.33 $2.37 $2.33 $2.26 $2.14
FEBRUARY JAN FEB ‘16 APPLETON ........3.9% .......3.5% ........ 3.9% FOND du LAC ....3.8% .......3.6% ........ 4.5% GREEN BAY........4.3% .......4.1% .........4.7% NEENAH .............3.8% .......3.6%......... 3.8% OSHKOSH ..........3.9% .......3.5% ........ 4.3% WISCONSIN .......4.5% ...... 4.2% ........ 4.9%
$470.8 BILLION 0.2% from February 5.2% from March 2016
Source: New North B2B observations
EXISTING HOME SALES
U.S. INDUSTRIAL PRODUCTION
(2012 = 100)
HOMES SOLD MEDIAN PRICE BROWN County .................272.......................$154,450 FOND du LAC County .........77 ......................$118,500 OUTAGAMIE County ......... 178 ......................$136,750 WINNEBAGO County ........164.......................$139,450 WI DEPT. REVENUE COLLECTIONS
$655 MILLION 23% from February 2016
NATURAL GAS PRICES
0.5% from February 1.5% from March 2016 AIR PASSENGER TRAFFIC (Local enplanements) MAR 2017 MAR 2016 Appleton Int’l ATW......................27,199......... 25,843 Austin Straubel GRB.....................26,008 .........23,910
Prices for small businesses using less than 20,000 therms. Listed price is per therm.
APRIL............................$0.491 MARCH........................ $0.508 APRIL 2016.................. $0.400 Source: Wisconsin Public Service
ISM INDEX Numbers above 50 mean expansion. Numbers below 50 mean contraction. MARCH. . . . . . . . . . . 57.2 FEBRUARY . . . . . . . . 57.7
Building Trust Since 1960
featuring Care Animal Hospital
www.kellerbuilds.com 42 | May 2017 | NNB2B
Our “ brand
is how we treat people.
My name is Jeremy, and I work at Network Health. I’ve always loved reading. What I love about books is when I’m exploring a different person through books, you’re learning about somebody. And we do the same thing at work. There is a lot of reading between the lines, paying attention to what you are hearing. We’re concerned about taking good care of each person. It’s always going to be our members first.
Watch Jeremy’s story at networkhealth.com/Jeremy. networkhealth.com | 800-276-8004
HMO plans underwritten by Network Health Plan. POS plans underwritten by Network Health Insurance Corporation, or Network Health Insurance Corporation and Network Health Plan. Self-funded plans administered by Network Health Administrative Services, LLC. SAL-352-01-8/16
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