Page 1

8th Annual

Alla tua Salute!


Wellness-rounded plastics manufacturer modifies behaviors in its workforce

Aviation Taking Off


Travel Spending Climbs


June 2013 $3.95


Intelligent Business Reporting for the New North

new north b2b june 2013





22 COVER STORY ❘ Alla tua Salute! 2013 ❘ Award winner changes behaviors in its manufacturing workforce

26 MANUFACTURING ❘ Taking Off ❘ Aviation industry in northeast Wisconsin taxiing toward new job growth

32 FIREFIGHTERS PROGRESS REPORT ❘ Our first update from the trenches of our business owner makeover

34 FAMILY BUSINESS ❘ Spreading Family Value ❘ Recognizing excellence in local family business

Departments 5, 36 Professionally Speaking 6 From the Publisher 7 Since We Last Met 10 Corporate Earnings 14 Build Up Pages 20 Around the Boardroom 21 Tourism 38 Who’s News 43 Business Calendar 44 Advertiser Index 45 Guest Commentary 46 Key Statistics

On our Cover

Illustration by Don Stolley’s Advanced Photography class at the University of Wisconsin-Oshkosh. Please see page 4 for more information.

NEW NORTH B2B l JUNE 2013 l 3

c o ver a r t

On our cover This month’s cover marks the second time New North B2B magazine joined forces with the students in Don Stolley’s Advanced Photography course at the University of Wisconsin Oshkosh to create cover artwork for an issue of our publication. Stolley, who’s done the artwork for more than 70 B2B magazine covers during the past 11 years, hatched the idea originally in the fall of 2011 to allow students to work with the real-world applications of commercial photography. The 18 students in the class divided into four groups and were given the task of developing a concept design for our annual Alla tua Salute! Awards recognizing excellence in employer-based wellness programming. Students received details of the cover story nearly two months in advance of the deadline and were asked to develop a single illustration of the story while accounting for our need to position the mailing label, B2B banner at the top of the cover, and descriptive copy on the cover to promote content inside. B2B staff evaluated the four design concepts earlier in May and selected one to grace the cover of this edition. The students involved in the group designing this month’s cover include Andrea Buss (cover model), Skyler Hestnes, Erika Moczynski and Bryan Walker. The design concepts developed by the other three groups appear above. Students involved include: Image 1 - Jocelyn Abfall, Rachel Christianson, Sam Jansen, Molly Pixler and Mitchell White; Image 2 - Bryan Aschenbrenner, Olivia Diedrich, Lauren Kind and Rebecca Pratt; and Image 3 - Mary Aschenbrenner, Libby Erickson, Brandon Kopetsky, Adam Smet and Kathy Weigman. On behalf of the B2B staff, we humbly thank Don Stolley and all the students in the Advanced Photography class for their hard work and creativity in developing a truly unique cover design.

4 l NEW NORTH B2B l JUNE 2013


Unemployment benefits: Work-share program by Davis & Kuelthau, s.c. Tony Renning


If you have a particular labor/employment law question, forward it to Mr. Renning at If he responds to your email in a future issue, your name and company will be withheld to preserve your privacy.

Reader Question: What is the status of legislative efforts pertaining to Unemployment Insurance benefits in situations involving layoffs/reductions in force? Tony Renning: On May 17, 2013, Gov. Scott Walker signed into law 2013 Wisconsin Act 11, which provides Wisconsin employers with flexibility to reduce the hours of a group of employees, instead of laying off just a few of them, and provides those individuals whose hours have been reduced the ability to receive unemployment insurance benefits. Currently, if an individual receives no wages in a given week, the individual is entitled to full unemployment benefits for that week, provided the individual meets eligibility requirements. However, with certain exceptions, if an individual earns wages in a given week, the individual’s unemployment benefits for that week are reduced (potentially to the point the individual may not receive any that week).

Sean Fitzgerald

Publisher & President

Carrie Rule

Sales Manager

Kate Erbach Production

Contributing writers

Robin Driessen Brueck Cheryl Hentz Chief Financial Officer

Vicky Fitzgerald, CPA

Act 11 permits an employer to create a work-sharing program within a work unit of the employer, subject to approval of the Department of Workforce Development. The work-share program may be in effect for no longer than six months within a five-year period and must include at least 10 percent of and at least 20 employees in the work unit. Under the work-share program, the working hours of all fulltime employees in the program are reduced in an equitable manner in lieu of a total layoff of some of the employees. An individual who is included in a work-share program may receive unemployment benefits during his or her continued employment with the work-sharing employer. Act 11 further provides that an employer creating a work-share program must maintain retirement plan and health insurance coverage for employees who are included in the program during the effective period of the program under the same terms and conditions.

Act 11 becomes effective June 30, but its implementation may be delayed until December 31. For advice and counsel concerning unemployment insurance benefits and, specifically, the implementation of 2013 Wisconsin Act 11, contact Tony Renning at (920) 232-4842 or trenning@ or any other member of the Davis & Kuelthau Labor and Employment Team. Tony Renning is an attorney in the Oshkosh office of Davis & Kuelthau, s.c. (219 Washington Avenue). Mr. Renning provides counsel to private and public sector employers on a wide variety of labor and employment law matters. This article is intended to provide information only, not legal advice. For advice regarding a particular employment situation, please contact a member of the Davis & Kuelthau, s.c. Labor and Employment Team.

Green Bay

NEW NORTH B2B is published monthly by WINNEBAGO B2B LLC for $20 per year or $3.95 for a single issue. Printed by Digicorporation, 120 Lake St., Neenah, WI 54956. POSTMASTER: send address changes to: WINNEBAGO B2B LLC 923 S. Main St., Oshkosh, WI 54902. Bulk-rate postage paid at Oshkosh, WI. Reproduction of any contents of NEW NORTH B2B without express written permission of its publishers is strictly forbidden. The appearance of any advertisement or product information does not constitute endorsement of any product or service by WINNEBAGO B2B LLC. Copyright 2013.

Contact us: P.O. Box 559, Oshkosh, WI 54903-0559 • 920.237.0254

Fox Cities


Fond du Lac NEW NORTH B2B l JUNE 2013 l 5


Buffet of wellness ingenuity

Ideas from other wellness plan nominees deserve mention, too

Sean Fitzgerald New North B2B Publisher 6 l NEW NORTH B2B l JUNE 2013

I have to admit that after eight years, our annual Alla tua Salute! Awards recognizing best practices in employer-based wellness programs across northeast Wisconsin has become one of my favorite articles to write. It’s not just because of my background as a health care business writer, an industry sector I spent more than a proportional amount of time writing about during the mid-to-late 1990s and early 2000s as medical costs skyrocketed and employer group insurance plans became the most scrutinized line item of nearly every company’s profit and loss statement. Simply put, the employer-based wellness pilgrimage that began about that time period with a handful of proactive organizations marked a Brave New World in Corporate America with a goal of meaningfully changing employee behaviors that negatively impacted their own lifestyles. Companies who’ve successfully taken on the endeavor of launching and carrying out a wellness program often discovered in the first few years it’s a win-win proposition for both the business and the individual employee. In much the same way that corporate safety programs became a popular mechanism to mitigate worker’s compensation insurance claims against the company during the 1980s and 1990s, wellness programs have become the risk-management tool of choice to help stem the tide of claims against an employer’s group health insurance. What’s intrigued me most during the past eight years of analyzing excellent wellness programs from northeast Wisconsin companies is the creativity and innovation many firms have implemented on a shoestring budget and with few other resources. One of the primary reasons B2B presents these awards each year is to seek out these brilliant, low-cost wellness ingenuities and share them with our readers with the hopes that, in turn, they’ll implement similar components into their own wellness programs where they’re able. As much as we’d like, we can’t crown every nomination we receive for Alla tua Salute! as an award winner each year, which means we don’t always get a chance to share some of the unique wellness innovations employed by other businesses who may come close to winning each year, but aren’t included in our final cover story article. So I’m taking the opportunity to do so here. First National Bank - Fox Valley, the Neenah-based financial institution with

branches through the Fox Cities and Oshkosh, has made health assessments available to its employees for a few years now, and uses the trends discovered in the cumulative group results to tailor program topics presented to staff by a contracted health coach. It’s a practice used by a number of other employer wellness programs as well, and genuinely helps companies address the areas of overall health concern that can help make the greatest impact on employee wellness. Oshkosh Community YMCA just launched its employer wellness program this past October, and after six months is already off to a dynamic start. With a limited budget to spend on wellness like so many other employers, the Y reconstituted employee benefits it already had in place to incent staff toward higher achievement in its wellness activities – by reaching certain levels of performance, sick time can be converted into vacation time, making it more tangible and accessible for employees to use. In this respect, the cost of providing employee incentives is built into the employer’s human resources budget without the need to seek out additional dollars to fund wellness program activities. The Oshkosh YMCA also focuses its wellness program beyond some of the more obvious areas of health targeted by other employer-based initiatives such as exercise, weight loss and nutrition. Sleep, financial fitness and stress management are critical components of its wellness program and represent often-overlooked areas of an individual’s health. More and more employers recognize that employees with personal financial issues often carry the baggage of their finances throughout their day, weighing heavily on their thoughts. Some employers have discovered that providing avenues for employees to improve their financial fitness can help those employees become happier, healthier and more productive. If your company has yet to implement a wellness plan, it’s not too late to consider this critical employee benefit. Wellness programs typically can be considered an amenity toward recruiting top talent, but they also help reduce group health costs, cut down on sick days and other lost productivity, and enable employees to consistently achieve their best on-the-job performance. Isn’t that what all employers ultimately strive to achieve?


Since we last met Since We Last Met is a digest of business related news occurring in the Green Bay, Fox Cities, Oshkosh and Fond du Lac areas in the one month since the previous issue of New North B2B.

April 22 Menasha Joint School District Superintendent Robert Kobylski tendered his resignation effective June 30 to take a position as the top school administrator for the Nicolet Union High School District in the northeast suburbs of Milwaukee. Kobylski has been with the Menasha school district since 2010.

April 23 Jim Salm was elected as president of the newly established Village of Harrison in the southeast suburban Fox Cities, which officially incorporated as a village earlier this past February. Village residents also elected the following individuals to round out the village’s inaugural board of trustees: Wally Kussmann, Kevin Hietpas, Tyler Moore, Dave LaShay, Pete Stier and Jon Zink. The village was established within the northern portion of the Town of Harrison in Calumet County.

April 29 Fox Valley Technical College established its Machine Tool Career Jumpstart initiative with five high schools in the region to offer transcripted credit machine tool courses to high school juniors and seniors. Students will take an FVTC-based curriculum in machine tool technology toward credits they can transfer to FVTC while completing their program and embarking upon an apprenticeship with a regional employer. The ini-

tiative – which involves Appleton East, Appleton West, Brillion, Little Chute and New London high schools – is intended to fast-track high school students into a career in manufacturing.

May 2 Employees represented by United Steelworkers at Thilmany Papers in Kaukauna ratified a new four-year labor agreement with KPS Capital Partners, the investment group attempting to purchase Thilmany mills in both Kaukauna and De Pere. The agreement was a critical step toward finalizing the purchase agreement between KPS and the former owners of Thilmany and Wausau Paper.

May 3 The U.S. Department of Labor reported 165,000 new jobs were created in April, leaving the national unemployment rate relatively unchanged at 7.5 percent. Employment increased in professional and business services, food services and drinking places, retail trade and health care.

May 3 The Village of Bellevue near Green Bay appointed Town of Buchanan Administrator Angela Gorall as its next village administrator. Gorall has 14 years of public planning experience, including the past six years with Buchanan in the Fox Cities.



June 1 – ThedaCare Inc. opened its new Level II Trauma Center and the new Children’s Hospital of Wisconsin-Fox Valley at ThedaClark Medical Center in Neenah. The trauma center is housed on the ground floor of a new four-story addition at the medical center, while the children’s hospital is leasing the third and fourth floors. It includes a 22-bed neonatal intensive care unit and a 20-bed pediatric unit.

June 11 – Wisconsin ranked No. 1 in the nation in healthcare quality in a first ever rating reported by the U.S. Agency for Healthcare Research and Quality. The rating was based on 129 quality measures in four different care settings. Among those four different care settings, Wisconsin hospital care ranked first in the nation, and it was among the five best-performing states in ambulatory care.



June 2 – The Wisconsin Department of Transportation began the second leg of the U.S. Highway 151 expansion project between Fond du Lac and Waupun. The $10.6 million segment of the corridor improvement will create a four-lane expressway on 5.2 miles between Thill Road and Hickory Drive once completed in the fall of 2004.

June 10 – The University of Wisconsin System Board of Regents approved a 5.5 percent tuition increase for the state’s 13 four-year universities for 2010-11 – the fourth consecutive year of such a tuition increase. The decisions were part of the UW System’s overall operating budget for 2010-11, which exceeded $5 billion for the first time ever.

NEW NORTH B2B l JUNE 2013 l 7

SINCE WE LAST MET May 6 The Wisconsin Department of Transportation reported a multi-year corridor study of U.S. Highway 41 in Brown and Oconto counties found the current stretch of highway between Lineville Road in Suamico north to the US 41/141 interchange in Abrams will continue to operate at an acceptable level through 2035 and will not require any capacity expansion by adding more travel lanes.

May 7 Chief Executive magazine’s annual rankings of Best/Worst States for Business 2013 ranked Wisconsin No. 17, up three spots from its No. 20 ranking in 2012 and up substantially from its No. 41 ranking in 2010. It was the third consecutive year Wisconsin has improved its position among the nation’s best states for business. In its report, Chief Executive magazine noted: “Gov. Walker’s reelection (in the 2012 recall) was a positive signal business leaders were seeking… More and more states are getting the pro-growth message. Wisconsin Governor Scott Walker’s position is typical of this new thinking.” Texas once again topped the list as the best state in which to do business, and California again rounded out the annual list as worst state in which to do business. Rankings for neighboring states included: Indiana at No. 5; Iowa at No. 23; Minnesota at No. 30; Michigan at No. 44; and Illinois at No. 48.

May 8

You Deserve Experts. We Have Them.

Little Chute Village Administrator Chuck Kell tendered his resignation effective June 30 after seven years as the top staff official with the village. No reason was given for his resignation other than it was a mutual agreement with the village board of trustees.

May 9 The state’s Legislative Fiscal Bureau projected Wisconsin state government will end its current two-year fiscal biennium on June 30 with a $543 million surplus. The surplus can be appropriated toward the upcoming 2013-15 biennial budget, toward tax relief or toward building the state’s Rainy Day Fund.

May 9

Ahern has over 115 certified/licensed service technicians.

The state’s Joint Finance Committee approved new requirements on the Wisconsin Economic Development Corp. which could block nearly $60 million in funding after a recent audit found the agency did not follow state law in awarding bids, did not adequately track loans it awarded, and occasionally gave money to companies that didn’t qualify for tax breaks. The legislative proposal would require WEDC to submit a report showing it’s compliance with the audit recommendations and the agency would need to include specific data in its annual report about the number, location and type of jobs created under its various economic development programs.

May 13 800.532.4376 |

8 l NEW NORTH B2B l JUNE 2013

The state’s Joint Finance Committee approved a measure requiring Wisconsin residents receiving unemployment compensation to conduct a minimum of four job

SINCE WE LAST MET searches per week, up from the current requirement of two job searches each week. Recipients could lose their benefits for not conducting the required number of jobs searches. The proposal also allows the number of job searches required to increase in the future by a determination through the state Department of Workforce Development, bypassing the current requirement to make a change through the legislature. The state estimated spending $856 million on unemployment benefits in 2013, and it owes the federal government $1 billion for unemployment benefits it borrowed in recent years due to the increase in claims during the recession.

May 14 The Fond du Lac County Economic Development Corp. hosted the first meeting of its Inventors and Entrepreneurs Club, attracting more than 30 aspiring or current inventors and entrepreneurs. The club – whose purpose is to educate, nurture and network area inventors and entrepreneurs – plans to meet once each month in Fond du Lac, with its next session scheduled for June 11.

May 16 Milwaukee developer Vetter Denk Architects Inc. released its plans for a five-building, 180-unit apartment facility in Appleton on 8.3 acres along the Fox River on the site of the former Foremost Farms whey plant. The estimated $15 to $25 million development could begin construction by late 2013. There’s a possibility that a small portion of the development could include commercial space for retailing. The City of Appleton currently owns the site and conducted a $1.3 million remediation of the former industrial property in 2011.

May 17

May 20 KPS Capital Partners announced the formation of Expera Specialty Solutions LLC, the new parent company for the specialty paper business interests it’s acquiring from Wausau Paper Corp. as well as from Packaging Dynamics Corp., which includes the two Thilmany paper mills in Kaukauna and in De Pere. The combined company will manufacture specialty paper products for the food packaging, industrial and pressure-sensitive release liner segments, and would include roughly 1,800 employees at paper mills in Rhinelander, Mosinee, Kaukauna and De Pere.

May 20 The City of Green Bay began charging $45 per cubic yard for curbside pickup of construction, remodeling and demolition waste. The new guidelines apply to roofing, drywall, flooring, carpeting, toilets, sinks, air conditioners, cabinets, bricks and other bulky material. The city previously hauled up to three cubic yards of bulky construction waste materials at no cost.

May 20 Policom’s 2013 Economic Strengths Ranking of 366 metropolitan statistical areas across the nation included the following communities from the region: Green Bay at No. 43, Oshkosh at No. 110, Appleton at No. 124, Wausau and Fond du Lac at No. 188. The rankings study the growth and stability of local economies on 23 economic factors over 20-year periods. Madison ranked No. 6 to lead all Wisconsin communities on the list.

May 21

Gov. Scott Walker signed Assembly Bill 15 allowing employers to create work-share programs which would offer flexibility during tougher economic times to reduce employees’ hours instead of laying them off. Such programs will allow employees who have their hours reduced to receive unemployment insurance benefits for hours lost. The state Department of Workforce Development estimated work-share programs would save the unemployment reserve fund $4.9 million. A total of 24 other states currently offer similar workshare programs.

Con-way Freight announced plans to construct a 96-door, 47,000-sq. ft. freight service center on a 21-acre lot in Fond du Lac’s Fox Ridge Business Park. Construction on the $8 million facility will begin in June and is expected to be completed by March 2014. The expansion will replace an existing 25-door service center the company has used in Fond du Lac for the past 27 years, and will allow Con-way Freight to consolidate service center operations in Sheboygan and Neenah. The new facility is expected to create an additional 55 jobs for Con-way Freight in Fond du Lac.

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Once each quarter, New North B2B runs a digest of quarterly financial reports from local publicly traded companies, or from out-of-the-area parent companies with significant operations in the Fox Valley.

Associated Banc Corp.

Illinois Tool Works Inc.

Income EPS

Revenue Income EPS

1Q 2013 $46 million 27 cents

1Q 2012 $41 million s 12% 24 cents s 13%

The Green Bay-based financial institution reported its quarterly earnings were at the highest level since mid-2008. The financial institution indicated its total commercial loan balances grew by $190 million, or 2 percent, during the quarter, accounting for the majority of the quarter’s loan growth.

1Q 2013 $5.3 Billion $531 million $1.36

1Q 2012 $4.4 Billion t 8% $486 million t 27% $1.00 t 22%

The parent company of Miller Electric Manufacturing operations across the Fox Cities reported its earnings were impacted by a $30 million pretax gain associated with the acquisition of the majority interest in a consumer packaging joint venture. Revenues from ITW’s North American automotive OEM segment grew 3 percent, outpacing the North American auto build increase of 1 percent during the quarter.

Plexus Corp.

Kimberly-Clark Corp. Revenue Income EPS

1Q 2013 $4.0 Billion $354 million 78 cents

1Q 2012 $5.2 Billion s 2% $468 million s 14% $1.18 s 15%

The manufacturer of consumer paper and tissue products with significant operations in the Fox Cities reported sales of its North American consumer tissue segment rose 3 percent on the quarter while receipts in its K-C International segment grew 5 percent. The company’s strong earnings performance, cost savings and improved cash flow prompted Kimberly-Clark officials to raise the full-year outlook for adjusted earnings per share by 10 cents to a range of $5.60 to $5.75.

Revenue Income EPS

2Q 2013 $558 million $18.0 million 52 cents

2Q 2012 $573 million t 3% $20.0 million t 10% 56 cents t 7%

The Neenah-based contract electronics manufacturer reported manufacturing demand softened among several of its customers’ end markets, driving revenues lower than expectations in its Networking/ Communications sector. Plexus won 33 new contracts in its Manufacturing Solutions group during the quarter, which it expects will generate $143 million in annual revenue when fully ramped into production.

Bemis Company Inc. VF Corp. Revenue Income EPS

1Q 2013 $2.6 Billion $270 million $2.41

1Q 2012 $2.6 Billion s 2% $215 million s 26% $1.91 s 26%

The parent company of Jansport operations in the Fox Cities reported revenues in its Outdoor & Action Sports segment – which includes Jansport – increased 10 percent to $1.4 billion. Given the strong performance, VF officials raised the full-year earnings per share guidance by a nickel to $10.75.

10 l NEW NORTH B2B l JUNE 2013

Revenue Income EPS

1Q 2013 $1.3 Billion $49.3 million 47 cents

1Q 2012 $1.3 Billion t 4% $44.0 million s 12% 42 cents s 12%

The Neenah-based supplier of flexible packaging and pressure sensitive materials reported record first quarter adjusted earnings per share. The more than 2 percent decrease in revenue from the company’s U.S. Packaging segment reflected lower unit sales volumes of packaging for certain non-barrier packaging, partially offset by increased sales packaging for products such as refrigerated foods where barrier technology is required.


Brunswick Corp. Revenue Income EPS

1Q 2013 $995 million $49.8 million 53 cents

Tufco Technologies Inc. 1Q 2012 $960 million s 4% $39.7 million s 25% 43 cents s 23%

The parent company of Mercury Marine operations in Fond du Lac reported its revenue growth was led by U.S. outboard marine products, marine parts and accessories and fitness equipment. Its Marine Engine segment – which includes Mercury operations – increased sales by 7 percent to $521.8 million during the first quarter 2013.

Humana Inc. Revenue Income EPS

1Q 2013 $10.5 Billion $473 million $2.95

1Q 2012 $10.2 Billion s 3% $248 million s 91% $1.49 s 98%

The health and benefits company with extensive operations in the Green Bay area reported earnings per share exceeded management’s guidance by more than $1.10 per share on the quarter due to outperformance across the company’s portfolio of businesses. Humana’s strong first quarter performance prompted company officials to raise the full-year outlook for earnings per share to be in the range of $8.40 to $8.60 versus management’s previous outlook of $7.60 to $7.80.

Revenue Income EPS

2Q 2013 $24.2 million $151,000 4 cents

2Q 2012 $24.1 million s <1% ($496,000) s 130% (12 cents) s 133%

The Green Bay-based contract paper converter and specialty printer indicated it reduced its borrowing by almost $600,000 during the quarter to a total of $4.1 million.

First Business Financial Income EPS

1Q 2013 $3.2 million 83 cents

1Q 2012 $2.2 million s 47% 84 cents t 1%

The commercial-oriented financial institution serving Madison, Milwaukee and northeast Wisconsin reported record net income for its first quarter, as well as record top-line revenue of $12.2 million. The financial institution indicated it decreased its non-performing assets by $3.1 million, or 20 percent, to $12.6 million during the first quarter, marking the lowest level of non-performing assets for the bank since the first quarter 2008.

NEW NORTH B2B l JUNE 2013 l 11


Oshkosh Corp. Revenue Income EPS

2Q 2013 $2.0 Billion $86.5 million 97 cents

Integrys Energy Group Inc. 2Q 2012 $2.1 Billion t 4% $38.0 million s 128% 41 cents s 137%

The manufacturer of specialty vehicles indicated higher sales in all of its non-defense segments were not sufficient to offset an expected 16 percent decline in defense segment sales. The company’s substantial income growth resulted from improved pricing, higher margins associated with international sales of its defense vehicles and concerted cost-savings efforts.

Revenue Income EPS

1Q 2013 $1.7 Billion $188 million $2.37

1Q 2012 $1.2 Billion s 34% $98.9 million s 90% $1.25 s 90%

The parent company of Wisconsin Public Service Corp. operations across northeast and northcentral Wisconsin reported a portion of its earnings increase resulted from a ruling early this year from the Illinois Appellate Court upholding a permanent decoupling mechanism for two of its suburban Chicago area natural gas utilities, which allowed reserves it recorded against decoupling entries in 2012 to be reversed. The company also said electric utility earnings increased as a result of the 2013 Wisconsin Public Service Corp. rate order.

Dean Foods Revenue Income EPS

1Q 2013 $2.9 Billion $493 million $2.63

1Q 2012 $2.9 Billion s <1% $37.9 million s 1,200% 20 cents s 1,215%

The dairy-based foods company with extensive operations in Wisconsin, including the Green Bay area, reported one-time income associated with the January 2013 sale of its Morningstar business. Earlier in May company officials also announced plans to sell the company’s majority ownership interest in The WhiteWave Foods Company, which it expected to complete in late May.

Neenah Paper Revenue Income EPS

1Q 2013 $213 million $14.7 million 89 cents

1Q 2012 $198 million s 8% $8.9 million s 65% 54 cents s 65%

The papermaker with significant operations in the Fox Cities reported 15 percent revenue growth in its fine paper segment as a result of brands it acquired during the past year as well as double-digit gains in sales of luxury packaging and premium label products. Higher average prices and lower manufacturing and raw materials costs helped drive the improvement in earnings from its fine paper segment.

Bank First Income EPS

1Q 2013 $3.0 million 46 cents

1Q 2012 $3.3 million t 10% 50 cents t 8%

The Manitowoc-based financial institution with significant operations across northeast Wisconsin reported its loan portfolio increased by 10 percent on the quarter to $767 million. The bank’s noninterest expense increased 12 percent during the quarter to $5.6 million, reflecting investment in its service-delivery resources.

12 l NEW NORTH B2B l JUNE 2013

R.R. Donnelley & Sons Co. Revenue Income EPS

1Q 2013 $2.5 Billion $27.1 million 15 cents

1Q 2012 $2.5 Billion s <1% $37.4 million t 28% 21 cents t 29%

The printing company with significant operations in the Fox Cities reported sales in its international segment grew 3.5 percent during the quarter. The company’s income decreased on the quarter as a result of restructuring charges and acquisition-related expenses, as well as a loss on currency devaluation in Venezuela.


Appvion Revenue Income

1Q 2013 $211 million $2.1 million

1Q 2012 $220 million t 4% ($64.9 million)s 38%

The employee-owned producer of thermal papers – formerly known as Appleton Papers – reported sales in its thermal papers segment grew nearly 14 percent, while sales in its carbonless papers segment fell by 21 percent as a result of its decision to discontinue the sale of carbonless papers into certain international markets. The company is increasing coating capacity for its thermal receipt paper products to meet increased market demand and to prepare for a potential withdrawal by a competitor from the U.S. market.

Alliance Laundry Systems Revenue Income

1Q 2013 $123 million $3.6 million

1Q 2012 $117 million s 5% $7.2 million t 50%

The Ripon-based manufacturer of commercial and residential laundry equipment reported a substantial portion of its earnings decline came as a result of an unfavorable foreign currency translation. Revenues continued to climb in the U.S. and Canada during the quarter with 5 percent growth, accounting for roughly 70 percent of the company’s overall sales.

Blyth Inc. Revenue Income EPS

1Q 2013 $233 million $2.6 million 16 cents

1Q 2012 $270 million t 14% $7.5 million t 65% 43 cents t 63%

The parent company of Miles Kimball Co. operations in Oshkosh reported a 24 percent decline in sales from its health and wellness segment, which contributed to nearly all of the firm’s revenue decrease during the quarter. The company’s catalog and Internet segment – which includes Miles Kimball operations – reported a 12 percent gain in receipts to $37.8 million partially as a result of the introduction of its credit program. NEW NORTH B2B l JUNE 2013 l 13


3 4

5 6 7

Build Up Fond du Lac


1 - 700 Stanton St., Ripon, Alliance Laundry, a 20,000sq. ft. addition for assembly, metal stamping and a press shop. Project completion expected in summer.


- 790 Eastgate Dr., Ripon, Ripon Medical Center, a 120,000-sq. ft. hospital and medical office building. Project completion expected in early 2014.

3 - 121 N. Pioneer Road, Fond du Lac, C

Buffalo Wild Wings, an addition to and remodel of the previous restaurant.

- 51 Sheboygan St., Fond du Lac, Windhover Center for the Arts, a 17,700-sq. ft. addition to include additional classrooms and a new gallery. Project completion expected in the fall.


- 545 & 600 W. Pioneer Road, Fond du Lac, Mercury Marine, an addition to the product development and engineering facility and separate additions to its manufacturing and fabrication plants. Project completion expected in late 2013.

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C - Indicates a new listing

6 - 385 W. Rolling Meadows Dr., Fond du Lac, Wells Vehicle Electronics, a two-story, 64,000-sq. ft. headquarters and manufacturing facility. 7 - 123 E. Larsen Dr., Fond du Lac, McNeilus Steel, a 96,000-sq. ft. industrial coil processing plant. completion expected in August. General contractor is Keller Inc. of Kaukauna.

Build Up Oshkosh 8

- 2017 Jackson St., Oshkosh, Family Dollar, a new retail store.


- 112 Viola St., Oshkosh, Oaklawn Elementary School, a two-story, 68,000-sq. ft. school building. Project completion expected in August.


- 2251 Omro Road, Oshkosh, Horicon Bank, a new bank office. Project completion expected in June.


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11 - 625 Pearl Ave., Oshkosh, University of Wisconsin Oshkosh Alumni Welcome and Conference Center, a twostory, 40,000-sq. ft. welcome center and meeting facility. Project completion expected in December. 12 - 1736 W. 9th Ave., Oshkosh, C

CVS Pharmacy, a new

retail pharmacy building. 866-799-0530 | N2971 Hwy. 15, Hortonville

Projects completed since our May issue: • Big Rig Chrome Shop, 3735 S. Washburn St., Oshkosh.

NEW NORTH B2B l JUNE 2013 l 15


6 - 1825 N. Bluemound Dr., town of Grand Chute, Fox

The Build Up department of New North B2B includes a monthly two-page spread identifying significant commercial and industrial construction projects ongoing in the Fox Cities area.

Valley Technical College Student Success Center, a two-story, 96,750-sq. ft. academic building. Project completion expected in fall 2014.

C - Indicates a new listing

7 - 1825 N. Bluemound Dr., town of Grand Chute, Fox Valley Technical College Agricultural Building, a 7,659-sq. ft. addition to the existing academic building.

1 - W6390 Challenger Dr., town of Greenville,

Outagamie County Regional Airport, an 8,000-sq. ft. general aviation terminal building and a separate 12,000-sq. ft. hangar for general aviation.


- W6400 County Road BB, town of Greenville, Fox Valley Technical College Public Safety Training Center, a 93,000-sq. ft. training facility for fire protection and law enforcement personnel. Project completion expected in December 2014.


3250 N. Mayflower Dr., town of Grand Chute, TLM Auto, a 2,774-sq. ft. addition to the existing commercial building.

4 - 1825 N. Bluemound Dr., town of Grand Chute, Fox Valley Technical College Transportation Center, a 43,486-sq. ft. addition to the existing transportation education center.

5 - 1825 N. Bluemound Dr., town of Grand Chute,

Fox Valley Technical College Health Simulation and Technology Center, a three-story, 60,572-sq. ft. health care and emergency medical services education and training facility. Project completion expected in August.

8 - 1025 W. Navitus Dr., town of Grand Chute,

Navitus Health Solutions, a three-story, 68,600-sq. ft. new office building. Project completion expected in September.


- 421 W. Northland Ave., town of Grand Chute, Dollar Tree, a 12,350-sq. ft. multi-tenant retail center with two additional tenant spaces for lease. Project completion expected in August. General contractor is James J. Calmes Construction Co. of Kaukauna.


- 1910 E. Capitol Dr., Appleton, C Grand Central Station, an 8,970-sq. ft. convenience store and fuel station. General contractor is Bayland Buildings of Green Bay.

11 - 2929 W. Evergreen Dr., Little Chute, C Eagle Plastics, a 40,750-sq. ft. manufacturing facility. General contractor is Keller Inc. of Kaukauna. 12 - 340 Patriot Dr., Little Chute,

Green Stone Farm Credit Services, a two-story, 21,000-sq. ft. office building.

13 - 1101 Moasis Dr., Little Chute, C Victor Allen’s Coffee, an addition of office and warehousing space to the existing distribution facility. General contractor is Keller Inc. of Kaukauna. DESIGN/BUILD AND GENERAL CONTRATORS 5521 COUNTY ROAD BB • APPLETON, WI 54914 920-739-6521 • 800-331-6521 PRE-ENGINEERED METAL • MASONRY • PRECAST • CONVENTIONAL


- N139 Eisenhower Dr., town of Buchanan, Pizza Ranch, a 6,129-sq. ft. restaurant building. Project completion expected in July. General contractor is Keller Inc. of Kaukauna.

15 - 1506 S. Oneida St., Appleton, St. Elizabeth Hospital, a five-story, 90-bed patient tower, as well as renovations to the cancer center and behavioral health. 16 - 550 S. Green Bay Road, Neenah, C First National Bank Fox Valley, an 8,000-sq. ft. addition to the existing financial institution. Project completion expected in the fall.

Manufacturing x Industrial x Warehousing 3 year warranty on workmanship and subcontractors Family owned business over 50 years


17 - 540 Discovery Dr., Neenah, Futek Forms, Tags and Labels, an 18,100-sq. ft. industrial facility. Project completion expected in June. General contractor is Keller Inc. of Kaukauna. 18 - 2444 Schultz Dr., Neenah, Plexus Corp., a 473,369sq. ft. manufacturing facility. Project completion expected in late fall. Projects completed since our May issue: • Salon Indulgence, 133 Main St., Little Chute.



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NEW NORTH B2B l JUNE 2013 l 17

BUILD UP GREEN BAY Build Up Green Bay The Build Up department of New North B2B includes a monthly two-page spread identifying significant commercial and industrial construction projects ongoing in the Green Bay area. C - Indicates a new listing

1 - 900 Isbell St., Green Bay, BioLife Plasma Service, a 17,500-sq. ft. medical facility. Project completion expected in July. 2 - 1499 Lombardi Ave., Green Bay, Cabela’s, a 100,000-sq. ft. retail store. Project completion expected in August. 3 - 922 Stadium Dr., Ashwaubenon, Green Bay Packers, a 2,600-sq. ft. network building and parking lot. 4 - 400 N. Washington St., Green Bay,

Schreiber Foods Inc., a five-story, 250,000sq. ft. corporate headquarters building. Project completion expected in early 2014.


3050 Walker Dr., Green Bay, AK Pizza Crust, a 48,036-sq. ft. addition to the existing manufacturing facility. Project completion expected in July. General contractor is Keller Inc. of Kaukauna.

6 - 955 Challenger Dr., Green Bay, EuroPharma, an 11,700-sq. ft. addition to the existing packaging and warehouse facility. Project completion expected in July. General contractor is Keller Inc. of Kaukauna. 7 - 2351 Holmgren Way, Ashwaubenon, C Gordmans, a 50,320-sq. ft. department store. 8 - 2441 Holmgren Way, Ashwaubenon, C Amish Home Gallery, a 12,000-sq. ft. retail building. Project completion expected in September. General contractor is Bayland Buildings of Green Bay. 9 - 2535 Babcock Road, Ashwaubenon, Krist Oil Company, a 4,600-sq. ft. fuel station and convenience store. Project completion expected in July. 10 - 3383 Spirit Way, Ashwaubenon, FedEx Ground, a 100,000-sq. ft. distribution center and offices. Project completion expected in June. 11 - 500 Main Ave., De Pere, Van Dyn Hoven, a multi-tenant, mixed-use commercial office and residential building. 12

- 100 Grant St., De Pere, St. Norbert College Gehl-Mulva Science Center, a 150,000-sq. ft. education and research facility which will jointly house the Medical College of Wisconsin’s Green Bay campus. Project completion expected in spring 2015.


- 2121 Innovation Ct., De Pere, Foth & Van Dyke LLC, a 95,000-sq. ft. office building. Project completion expected in fall.


- 2222 American Blvd., De Pere, Washworld Inc., a 48,428-sq. ft. corporate headquarters and industrial facility. Project completion expected in June.


- 2275 American Blvd., De Pere, C Green Bay Packaging, Folding Carton Division, an addition to the existing manufacturing facility.

Projects completed since our May issue: • Frontline Building Products / Green Bay Overhead Door, 1100 S. Huron Road, Green Bay. • Triangle Distribution, 1201 Ashwaubenon St., Ashwaubenon.

18 l NEW NORTH B2B l JUNE 2013


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NEW NORTH B2B l JUNE 2013 l 19


4.8 The percent increase entry level machinists make on average in Winnebago County compared with similar positions in Milwaukee County. In fact, entry level wages for machinists are higher in Brown and Outagamie counties than in Milwaukee as well. Source: Wisconsin Department of Workforce Development

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Traveler spending continues upswing Story by B2B Staff

For the millions of travelers visiting Wisconsin, it’s all about the fun and memories, but for the state’s taxpayers and residents, it’s all about the jobs and tax revenue those travelers support. In 2012, a 5 percent growth in the tourism economy statewide translated to an increase in tourism-related employment and personal income, according to a statewide economic impact study conducted by Tourism Economics, a research firm commissioned by the state Department of Tourism. Tourism had a total economic impact of $16.8 billion on Wisconsin last year compared to $16 billion in 2011, a 5 percent increase. Since 2010, the state’s tourism economy has experienced a 13 percent growth from $14.8 billion. Other industry indicators included strong day traveler growth pushing recreational spending up 7 percent and a 2.7 percent daily rate increase at Wisconsin lodging properties, which helped grow overall hotel room revenue by 4.6 percent.  Tourism supports nearly 184,000 jobs and $4.5 billion in personal income across the state. In total, visitor spending generated $1.3 billion in state and local tax revenue and $977 million in federal taxes in 2012.

Local tourism figures continue to be increasing in northeast Wisconsin as well. Visitor spending in the Fox Cities increased 2.5 percent to more than $392 million in 2012. This direct spending is estimated to have sustained 7,150 jobs in the tourism industry and provided $125 million in income for Fox Cities residents. In Brown County, visitor spending climbed 1.5 percent to more than $550 million in 2012, ultimately supporting an estimated 11,385 jobs in the tourism industry and provided $388 million in income for local residents. Total visitor spending generated $83 million in state and local taxes last year. Visitor spending in Winnebago County jumped 1.7 percent to more than $207 million in 2012. This direct spending supported an estimated 4,643 jobs across the county and provided $109 million in income for Winnebago County residents. Visitor spending generated an estimated $27 million in state and local taxes during 2012. Rounding out the region, visitor spending in Fond du Lac County grew by 5 percent to more than $111 million in 2012, sustaining an estimated 2,423 jobs in the tourism industry and provided $52 million in payroll for Fond du Lac County residents. Total visitor spending generated $14.9 million in state and local taxes in Fond du Lac County last year.

NEW NORTH B2B l JUNE 2013 l 21


8th Annual

Alla tua Salute! Awards Wellness-rounded plastics manufacturer modifies behaviors in its workforce Story by Sean Fitzgerald, New North B2B publisher

Information is the key toward making a lot of projects successful, both in business and in our personal lives. Weâ&#x20AC;&#x2122;ve been beating that drum relative to employer-based wellness programs for the past eight years New North B2B magazine has conducted its Alla tua Salute! corporate wellness awards. In fact, wellness program communications between company and employees is among the select criteria used by our panel in judging the wellness program nominations received each year for Alla tua Salute! 22 l NEW NORTH B2B l JUNE 2013

COVER STORY Admittedly, though, efforts to share information about wellness program results to employees has often taken a back seat to innovative amenities and unique incentives when our panel combs through the nominations we receive each year. In 2013, our Alla tua Salute! award winner figuratively knocked the socks off of our panel of employer group health insurance experts relative to the information it provides employees about their own health, how their health has improved as a group, and how small changes in health care utilization helped improve the bottom line, both for the company as well as out of employees’ own family piggy banks. In addition, this manufacturing firm extends meaningful wellness offers to its staff through rebates toward their individual health insurance premiums, has changed unhealthy behaviors over time and did so with a good deal of fun along the way. N.E.W. Plastics Corp. of Luxemburg initially contracted to have an on-site occupational health nurse schedule regular weekly hours at its 195-employee facility back in 2005, but it wasn’t until the company began providing health risk assessments and the addition of an on-site health coach a few years later that it began to see results. Since 2008 the company has better managed its group health plan increases to the point of maintaining flat rates from 2011 to 2012. It’s lowered its prescription drug cost per employee by nearly 55 percent during the past five years, and dropped its claims-to-premium ratio to historic low levels. For its exceptional performance in corporate wellness programming, New North B2B awards N.E.W. Plastics its 8th Annual Alla tua Salute! Award for Leadership in Wellness. “I think their stuff is awesome,” noted David Brand, an employee benefits specialist with Valley Insurance Associate’s Oshkosh office and one of the veteran panelists for our Alla tua Salute! awards. “There are lessons from N.E.W. Plastics that a lot of companies could learn from. In fact, there are lessons that a lot of (health insurance) carriers could learn from as well.”

A winning proposition

Prior to 2008, N.E.W. Plastics experienced a 25 percent year-to-year increase on its group health insurance premiums. The custom plastic injection blow molding manufacturer of packaging containers and components offered what N.E.W. Plastics Senior Human Resource Leader Thomas Schultz called a “Red Apple” plan – a rich benefits plan with premiums completely covered by the company and a 90/10 copayment arrangement for employees. Not bad for employees, but unsustainable from the company’s perspective as medical costs skyrocketed and its workforce was gradually becoming older and unhealthier. What’s worse, there was little to no incentive for employees to lead healthy lifestyles with the knowledge that a Cadillac insurance plan was waiting for them when they became sick. “Obviously, an unhealthy workforce costs us in many ways throughout the company,” said N.E.W. Plastics President and CEO Mike Rekitzke. The company began making annual health risk assessments available to its employees in 2009. A tool for measuring and tracking progress in a variety of individual health metrics, N.E.W. Plastics has demonstrated discernable improvements in its group HRA results in each of the four years since they’ve been tracked. The number of employees registering as a low

health risk climbed from 21 percent up to 37 percent of its workforce, while the employees in the medium-risk range fell from 52 to 42 percent over the same period of time. The number registering a high risk for chronic health conditions dropped from 27 to 21 percent of the workforce over four years. Employees aren’t required to take the annual HRA, but those who don’t are not eligible to earn up to a 10 percent rebate on their health insurance premiums – an attractive incentive after N.E.W. Plastics began modifying its insurance benefits plan. From a time when deductibles were as little as $250, plan options now come with either a $2,500 or $5,000 deductible. Throughout these plan changes, employees received a flowing stream of information through relevant benefits meetings and newsletters provided on all three shifts and for employees in the office as well as in the plant. “Our feeling as an employer is that we can’t necessarily force our employees to get healthy, but we can provide tools and information to help them make the kind of improvements to their health we hope they make,” Rekitzke said.

Selecting our award winners

Since early February, B2B solicited nominations for the healthiest employers in the region. We sought companies who promote innovative wellness initiatives and track and improve employees health year to year. Each member of our panel reviewed all of the nominations and observed a variety of factors. Wellness initiatives needed to include all eligible employees, not simply offer a pat on the back to those already healthy employees with a history of proper exercise and nutrition. Our panel also gave a nod to employers who were able to demonstrate an ability to improve the health of the workforce over time, as well as awarding creativity in providing unique, out-of-the-ordinary benefits. Efforts to communicate wellness program results to employees was also carefully considered by panelists. Lastly, our panelists gave recognition to those companies who demonstrated strong support for wellness from ownership and upper management.


David Brand

employee benefits specialist with Valley Insurance Associates, Oshkosh

Michael Bina

Chris Hanson

principal partner president IntellectualMarketing, Hanson Benefits Inc., Green Bay Appleton

NEW NORTH B2B l JUNE 2013 l 23

COVER STORY Staying healthy

SO How did N.E.W Plastics employees improve their health as indicated by the improvements in its cumulative health risk assessment scores? According to Schultz, the company began offering the services of an on-site health coach back in 2009 who works individually with employees every three to six months to provide direction, support and accountability toward the health improvements the employee intends to make. Employees can even schedule an appointment during their shift, getting paid for the time spent with the health coach. Additionally, N.E.W. Plastics implemented MyInertia, a step/ activity monitoring program that uses a pedometer device to track and digitally record metrics related to an employee’s activ-

ity. Performance in the MyInertia program also allows employees to earn a rebate toward their health insurance premiums. While participation in the program isn’t mandatory, nearly everyone is enrolled – and the results have been astounding. According to Schultz, 80 percent of employees met the standards to receive some form of a rebate during 2012 as a result of their activity. While statistics and metrics don’t always carry much weight for encouragement, individual, tangible results often do much better. Schultz reported one female employee lost 45 pounds just through the work with her health coach to change her diet and physical activity. Another male employee who is diabetic lost 35 pounds and was able to cease his diabetes medicine. Schultz said a number of other employees have been able to

Leading the Way

Alla tua Salute! Emeritus Wellness Programs With more than a decade each of robust wellness initiatives in the workplace, both Miles Kimball Company of Oshkosh and Neenahbased J. J. Keller & Associates have become mentors for other employers in northeast Wisconsin beginning their own wellness programs from the ground up. Both organizations are past multiple-time winners of B2B’s Alla tua Salute! Awards, and in 2011 we recognized their history of exceptional wellness programming with Emeritus Wellness Program status. Catalog and Internet retailer Miles Kimball is in its 13th year of providing wellness programming and an enhanced wellness culture to its team members and their families. The company received B2B’s inaugural Alla tua Salute! Award, as well as winning the recognition again in 2008 and 2009. After remarkable improvement in the individual health of its employees during the first 10 years, the company is focusing on expanding its wellness initiatives to the spouses of employees, who have always been welcome to participate in wellness initiatives,

24 l NEW NORTH B2B l JUNE 2013

though few have elected to do so. The company is kicking off telephonic health coaching for spouses in 2013, providing oneon-one coaching to review health risk assessment results and set and work toward goals to improve health. Miles Kimball has also contracted with a registered dietician that comes onsite to design personalized nutrition plans for good health, weight management and to help employees meet their nutritional needs. The company’s cigarette smoking cessation efforts continue to produce results, lowering the number of employees who use tobacco to just 10 percent of its total workforce, less than half the rate of tobacco use in Wisconsin and less than half of the 20.7 percent rate of Miles Kimball employees who used tobacco products in 2005. J. J. Keller has 17 years of health risk assessment data from its employees, and received B2B’s Alla tua Salute! award in 2010 and again in 2011. The provider of safety and regulatory compliance products and services was awarded the coveted Platinum

Well Workplace Award from the Wellness Council of America in February, making it just the fifth company in Wisconsin ever to receive this award and the only company to achieve a perfect score. This past year the company implemented a standards-based incentive program called K-LIFE Wellness Points, which allows its employees to earn up to 18 percent on their health insurance premium incentive. In the third year of its on-site health clinic, J. J. Keller recorded savings and health insurance cost avoidance of $217,513 during fiscal 2012. The company is expanding its on-site clinic this year by adding another exam room and will have two nurse practitioners available for a total of 60 hours each week. While J. J. Keller has made its wellness program available to spouses of employees on a voluntary basis in the past, as of this year, spousal health risk assessment participation is now one of the mandated contingents tied into the health insurance incentive employees can earn. - by Sean Fitzgerald

COVER STORY discontinue certain prescriptions they were on as well. Results such as these are shared during employee meetings, making the rationale behind the intent of the wellness program much more real. “Because wellness is a non-tangible concept, the more N.E.W. Plastics has made this tangible, the more they’ve made it real for the employees,” said Chris Hanson, president and owner of Hanson Benefits Inc. and another veteran of B2B’s Alla tua Salute! panel. With continuous improvement a hallmark of N.E.W. Plastics’ wellness program, the company opened an on-site health clinic in 2012 through a partnership with Green Bay-based Prevea Health. The clinic is available to all employees, with walk-in care available at no cost and a nominal $5 or $10 co-payment paid for selected lab work and tests. Schultz said the clinic can provide all of the same care services employees would receive at any other walk-in clinic, but with no lines and at a savings of more than $100 per visit as compared to what would otherwise be billed to insurance.

Maintaining fun

It’s not often that an Alla tua Salute! Award has been presented to an employer in manufacturing. We simply don’t receive as many nominations for manufacturers, and perhaps one reason is the challenge associated with engaging employees on multiple shifts who often may not have desktop computers and access to company email. N.E.W. Plastics has gone out of its way to engage all of its employees, sponsoring as many as 10 wellness competitions during the course of a year. Some of the challenges have pitted the senior leadership team against the tactical leadership team on the plant floor. Others involved departments pitted against one another, often competing in average steps per day as gauged by the MyInertia program for incentives such as various vendor gifts or cash. An additional annual challenge N.E.W. Plastics established against the staff of a nearby dental clinic in Luxemburg earns the winner bragging rights to a traveling trophy that’s proudly displayed until the following year’s challenge. Like a number of other company wellness programs, N.E.W. Plastics holds an annual Health Fair each June, allowing employees and their families an opportunity to learn more about healthy lifestyles from more than a dozen local vendors who participate. The popular event includes games and activities which make it an exciting day for even the children of employees, all the while teaching important lessons about healthy living. Altogether, N.E.W. Plastics’ wellness activities have helped drive a positive cultural change which is paying dividends for individual employees and helping improve the company’s bottom line. “Our results have been pretty good over the last couple of years,” Schultz said.

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Since the Experimental Aircraft Association moved its fly-in convention to Oshkosh in 1970 and opened the EAA Aviation Center in 1983, its presence has helped make northeast Wisconsin internationally synonymous with aviation among pilots and non-pilots alike. What may be less widely known but also valuable to the region’s economy are the aerospace and aviation businesses located in the New North. Aviation-related educational initiatives are also offered. Fox Valley Technical College has three degree programs, while the University of Wisconsin Oshkosh created AeroInnovate, which links aviation-industry entrepreneurs with necessary capital and business services to help improve success. It’s an industry that has been doing relatively well in the New North. Recently the Wisconsin Economic Development Corp. collected 2001-2011 statewide data on the aerospace and aviation industry cluster to determine development and expansion opportunities. “Aerospace and aviation have tremendous global growth projections of 3 percent annually over the next 20 years,” said Gail Towers MacAskill, WEDC sector manager. “This is due to projected commercial air travel increases resultant from middle-class population growth in India, China and South America. Wisconsin and its strong precision-part manufacturing skill saturation is very well-positioned to capture the emerging market.” The WEDC’s Aerospace and Aviation Cluster Report in Wisconsin – released this past March – looked at wages, jobs, and establishments of private employers from 2001 to 2011. 26 l NEW NORTH B2B l JUNE 2013

Key observations include an employment decrease in instrument manufacturing and nautical/aeronautical systems since 2007, while aerospace products and parts manufacturing saw an increase of 57.5 percent from 2001-11. Air transportation jobs in the state also increased in 2011, for the first time since 2007. Wages have also seen an increase. “The results are just the first phase of identifying baseline measurements so that better methods for measuring Wisconsin’s strengths in the industry can be identified,” said MacAskill. “A large percentage of Wisconsin manufacturers who provide parts to the aerospace and aviation industry are not captured in this nationally recognized comparative study. Having this baseline allows us to customize reports in the future to isolate specific strengths and then market them globally. This is important for northeast Wisconsin which has regional strengths in these currently uncounted supply-chain manufacturers.” These strengths include metal fabrication, composites, manufacturing process controls and navigation/avionics. While the aerospace and aviation industry in Wisconsin is experiencing growth, current data doesn’t pinpoint the source. However, MacAskill said, “during the economic downturn the state increased aerospace parts manufacturing by 56 percent while the rest of the country experienced an average 6 percent decrease.” This helped the state get noticed nationally and bolsters its aerospace identity. “That opens doors for manufacturers wanting to bid on supply-chain opportunities,” noted MacAskill, adding that “EAA’s


Taking off Aviation industry in northeast Wisconsin is taxiing down the runway to new developments Story by Robin Driessen Bruecker international recognition helps leverage that message to a larger audience. They also have wonderful STEM programming to inspire young people into aerospace/aviation careers. I believe last year they reached over 21,000 participants in their programming.” As with other industries, there are gaps in the ongoing availability of skilled workers in the aerospace and aviation industry. “Young people and their mentors need to understand the tremendous opportunities in manufacturing technology and therefore choose that early as an educational pathway,” said MacAskill.

Steady enrollment

Over the past decade, there has been a continuous demand among industry employers for the graduates of the two-year aviation programs at Fox Valley Technical College in Oshkosh – associate degrees in aircraft electronics and aeronautic pilot training, and a technical diploma in airframe and powerplant mechanics. Collectively the programs enroll 100 students annually, and jobs are waiting for many. “The graduating class of 2012 had 100-percent placement for the aeronautic pilot training and the airframe and powerplant mechanics programs, with an 83-percent placement in the aircraft electronics program,” noted Deb Heath, dean of transportation and construction technologies at FVTC. Of those graduates, one out of three in the aeronautic pilot program, eight out of 10 in the airframe and powerplant program, and three out of five in the aircraft electronics program found em-

ployment within the FVTC five-county district, thus keeping those economy-building skills right here in northeast Wisconsin. “Nationally, the outlook for employment in the aviation industry is very good as well,” continued Heath. “With the retirement of huge numbers of baby boomers, all aviation industries are forecasting a shortage, with pilots leading the chart for the greatest need.” Salaries in northeast Wisconsin are competitive, she said, which further supports graduates’ desire to remain in the region and employers’ need for skilled workers. According to FVTC’s recent survey of 2007 and 2012 aviation program graduates, from six months to five years after earning their degrees, former students from the aeronautic pilot program reported earning as much as $47,528, while graduates from the airframe and powerplant program earned up to $52,000 and those from aircraft electronics earned as much as $49,920. Regionally, Heath sees great growth potential in air transportation and aerospace product and parts manufacturing. “Within the last year multiple communities in the region have commissioned extensive studies to guide economic development initiatives,” said Heath. “Aviation, and aviationrelated industries, consistently appear as having a base as well as potential for further growth.”

Adding jobs in the Fox Cities

Some of that growth is already taking place at Gulfstream Aerospace facilities located at the Outagamie County Regional Airport near Appleton. The company recently exNEW NORTH B2B l JUNE 2013 l 27

MANUFACTURING A park just for aviation Consisting of 80 acres located on the east side of Wittman Regional Airport, the proposed Oshkosh Aviation Business Park will offer aviation-related businesses properties with direct taxiway access to the airport. The industrial park is under development by the City of Oshkosh, Winnebago County and Chamco, Inc., with the city and county partnering to purchase the land and develop the infrastructure at a cost of more than $5.5 million. To assist with funding the project, the city created a tax incremental finance district and the partners have applied for a public works grant from the U.S. Economic Development Administration. The park will apply to be included in the airport’s designated foreign trade zone. Along with the assistance from AeroInnovate, an accelerator for aerospace start-ups is also in the works. A proposed acceleratorsupport facility – intended to be an anchor tenant of the aviation industrial park – will provide physical space, mentoring and funding for the aerospace accelerator as well as regional start-ups across several industries including clean technology, IT, advanced manufacturing and advanced materials.

panded and is employing 840 fulltime workers in the Fox Cities plus 50 contractors, with more to come this year. “Gulfstream’s recent growth is the result of numerous factors, including an increase in our international customer base and the introduction of two new aircraft in 2008,” said Heidi Fedak, senior manager of social media and external communications for Gulfstream. “Both of those aircraft entered service last year, prompting growth at both our completions facilities, where the aircraft are painted and outfitted, and our product support centers, which provide maintenance. Appleton has both a completions center and a service center, which is why we’ve committed to increasing employment there by 100 jobs in 2013.” Gulfstream has had an Appleton presence since 1998, when it bought KC Aviation from Kimberly-Clark Corp. The subsequent expansion at that site included a large-cabin completion center and a service center for Gulfstream aircraft plus Challengers, Falcons and Hawkers; three hangars that can house up to 21 aircraft; and business space for final-phase and product-support operations, engineering and materials. These facilities total 275,200 square feet. Fedak noted that northeast Wisconsin has been a positive environment for Gulfstream, and also mentioned the impact general aviation has on the local economy. Clients who come to Appleton for aircraft service use local hotels, restaurants and stores. “In terms of growth for related businesses, Gulfstream spent more than

$20 million with Wisconsin companies for supplies and services in 2012,” added Fedak. “We have a strong working relationship with the WEDC and look forward to continued collaboration with that group.”

Recreational flying growth

One area firm catering to private/recreational pilots is Sonex Aircraft Ltd. in Oshkosh. Sonex offers sport aircraft kits that are priced to be affordable to a broad range of flying enthusiasts, along with airplane engines, accessories and support. The 15-employee company also serves as an educational resource for the aviation homebuilder community. Sonex was founded in 1997 by John and Betty Monnett along with business partner Pete Buck, as a successor to Monnett Experimental Aircraft which was sold to investors in the 1980s. Current CEO and son Jeremy came aboard Sonex in late 1998. Father and son have designed, built and/ or restored numerous aircraft. A team of Sonex employees and volunteers have been involved in building each prototype at the factory, which currently manufactures 10 lines of aircraft including jet and electric models. Recreational pilots who want to build their own planes are the core of Sonex’s business, Jeremy Monnett said. Some even build first then learn to fly. “The demographic is mainly 50 and older and typically retired and male,” Monnett noted. “They finally have the time and money to pursue their dream of building and flying an aircraft.”

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9 2 0 . 7 3 3 . 3 1 3 6 y 866.966.3928 y 28 l NEW NORTH B2B l JUNE 2013

MANUFACTURING A do-it-yourself kit puts aircraft ownership within financial reach for a larger group of enthusiasts. The price for all materials, engine included, to build your own Sonex aircraft can go as low as $28,000. The company holds customer events like Sonex Builders Workshops and T-Flight Transition Training. Monnett noted that since the recession, the aircraft industry is in a “recovery mode.” Like others who rely on discretionary spending from its customers, Sonex took a hit during the downturn. But, Monnett said, the company “hunkered down and survived, actually weathered the storm quite well. We continued to create new products and used the slower sales time to accelerate new developments. Our product line is now one of the most diverse in the industry and getting more diverse. We feel we offer one of the best values in the industry.” Sonex’s market is both regional and global. “Wisconsin has a good number of builders and a tightknit pilot community at Wittman Airport (Oshkosh),” said Monnett. “We believe this segment will grow or at least be maintained by new customers pursuing their dreams.” In terms of excellent supplier and manufacturing networks, Monnett feels northeast Wisconsin is a good environment for the aviation industry. On the other hand, the weather isn’t always so supportive. “The winter can be long and not friendly to regular flight testing,” he explained. Northeast Wisconsin and the state could be made even better for the aviation industry through tax incentives, facility investments and long-term, low-interest loans, Monnett suggested, as well as “helping network the many talented and capable suppliers with aircraft companies. “We did enjoy the Aerospace Consortium meeting that was organized by the Wisconsin Economic Development Corp. and hosted at EAA earlier this spring. This is a very positive step in the right direction.”

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Aerospace & aviation innovations

One source of assistance for aviation-related businesses comes via a unique aviation partnership through the University of Wisconsin Oshkosh. Since 2008, AeroInnovate has offered business services to start-up and established small businesses involved in new technologies. “We passionately refer to our customers as aeroinnovators,” said Meridith Jaeger, director of AeroInnovate & Aviation Initiatives. “Our goal is simple: We want to see more innovative, aero-related technology start-ups develop, succeed and grow into quality business ventures.” Financing for aviation-related start-ups is fragmented and tends to be dependent on serendipitous encounters, Jaeger said. “AeroInnovate makes finding investors and entrepreneurial support easy and predictable for aeroinnovators. We have become a national leader in helping aeroinnovators learn, start and grow their ideas into successful business ventures in the aero-sector. Our target ‘customers’ are early- to mid-stage start-up ventures or small companies with innovative new technology looking to take the next step – usually involving raising money, building advisory boards and finding strategic partners/collaborators.” AeroInnovate was the result of various needs, Jaeger noted. The EAA AirVenture fly-in needed a structured pairing of start-

NEW NORTH B2B l JUNE 2013 l 29

MANUFACTURING ups with investors and other resources – enter AeroInnovate’s Investor Roundtable dinner and Pitch & Mingle event. Then there was the regional need for new development of entrepreneurship and innovation. And with certain historical industries such as paper no longer as dominant as they once were, there is a need for new industry clusters. “Putting all of these pieces together – and adding in the incredible assets we currently have with Wittman Regional Airport and EAA – we began to develop AeroInnovate which has grown exponentially year after year,” explained Jaeger. The organization wants to encourage other national companies to outsource to Wisconsin businesses – Boeing, for example, has 140 suppliers in Wisconsin – and to help new aerospace-related start-ups get off the ground. Strategic partners include EAA, angel investors such as Space Angels Network, the Rockford Area Aerospace Network, and others.

On the Web

“UW Oshkosh is working with the Wisconsin Economic Development Corporation and the Wisconsin Aerospace Authority to further develop an aerospace industry consortium in the state of Wisconsin,” said Jaeger. “The goal is to grow Wisconsin’s aerospace industry – including that in Oshkosh and the New North. “AeroInnovate is a catalyst for recruiting aviation-related businesses to Oshkosh,” said Jaeger. “For example, several of the startup companies we work with have expressed an interest in locating their business operation in our area. It’s just one way that UW Oshkosh and AeroInnovate are influencing economic development in our region.” Robin Bruecker has 17 years experience in magazine and marcom writing. Contact her at

For more aerospace and aviation details from state and regional reports, check out these links:

NEWI Global Trade Strategy Report economic/NEWIGlobalTradeStrategyBackground.4.30.12.Final.pdf (Aerospace statistics on pages 107 to 114)

Ignite Fox Cities Study (See pages 86-87 and 95)

Aerospace and Aviation Cluster Report in Wisconsin ?s=aerospace

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30 l NEW NORTH B2B l JUNE 2013


The Face of a Keller Customer Our Valued Customer.

Without them we would be nothing. This is the face of our company we treasure most. The big smile on the face of someone we just helped to expand their business, remodel their office or build them a business where they can be more productive, effective and happy. People like Al Zierler, CEO of Capital Credit Union, who has chosen Keller for 12 building projects across Northeast Wisconsin. Al has a face we love, not only because it has a big smile, but because time and time again he trusts the design/build experts at Keller to put that smile on his face. We are Employee-Owned, Design/Build Experts. But donâ&#x20AC;&#x2122;t just take us at face value, call today and experience for yourself the difference that is Keller, Inc.

Al Zierle r, CEO Capital C re

dit Union

Construction Excellence Since 1960

1.800.236.2534 l Offices in the Fox Cities, Madison, Milwaukee & Wausau


FACE of Keller

NEW NORTH B2B l JUNE 2013 l 31


Firefighters of Northeast Wisconsin Methodology

New North B2B kicked off its 3rd annual Firefighters of Northeast Wisconsin initiative in April 2013, aimed at assisting those northeast Wisconsin small business owners who feel as if they’re constantly burning the candle at both ends, putting out fires, spinning their wheels, but intent on finding a way to improve. We put out a call for nominations back in January. In the end, our staff selected two area businesses for this endeavor: Cake Anatomy LLC of Kaukauna and RentSmartRewards of Green Bay. Guident Business Solutions LLC

Through the generous help of Steve Van Remortel of Green Bay-based SM Advisors and Gary Vaughan of Guident Business Solutions in Appleton, the two dedicated-to-improve businesses are receiving five month’s worth of consulting at no cost to help their owners work on the strategy of growing their business rather than regularly attending to problems. B2B is providing a monthly update on the progress of their efforts in each issue leading up to a capstone article in the September 2013 issue of New North B2B magazine.

On the Web

SM Advisors

Cake Anatomy

PROFILE Company: Owner: Location: Year started: Employees: Web site:

Cake Anatomy Dawn Bybee Kaukauna 2005 2

Gary Vaughan Founder, owner and president Guident Business Solutions LLC, Appleton

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Dawn Bybee of Cake Anatomy LLC has met with consultant Gary Vaughan and his team from Appleton-based Guident Business Solutions on three occasions since early April to discuss the most effective ways for her specialty-cake bakery to build more capacity, expand and ultimately generate more bottom-line growth. During their initial meetings, Bybee said she and Vaughan heavily discussed the quality product Cake Anatomy offers. “We offer a homemade product – it’s a product that if someone is looking for something that “Grandma or Mom used to make,” that is what we offer,” Bybee said. “So if someone is looking for a higher-end quality product, that is what we can provide for them.” Bybee noted she uses QuickBooks on a daily basis, but Vaughan has taught her to better use all of the accounting and bookkeeping features it offers. Bybee is making adjustments to her QuickBooks files to more definitively separate accounts between Cake Anatomy and Dabas Properties, the building she and her husband own which houses Cake Anatomy in addition to five income-generating apartments. She said that while separating the two companies from the current status as one combined entity will help her for tax purposes, Bybee has learned “that keeping the two companies completely separate from one another will allow me to know exactly where each company is at from a financial standpoint. Vaughan also created a spreadsheet for Bybee to list her product use, which she’ll ultimately review to better establish her pricing structure. “Working with Gary from Guident has been amazing,” Bybee said. “We have only met on three different occasions but I feel I have learned so much from him already.”


In our other Firefighters episode, Jo Edwards of Green Bay-based RentSmartRewards has been working with Steve Van Remortel and his team from SM Advisors in Green Bay to differentiate her nearly 2-year-old company from other rental housing referral sources. Before her first meeting with Van Remortel, Edwards read his recently released book “Stop Selling Vanilla Ice Cream,” and said it brought a different perspective to what she was doing with her business. “Entrepreneurs jump into their company and work hard, but they need to focus on their true competence and not get caught up in different directions,” Edwards said. “Steve was very good at showing that to me.” In a few meetings so far the two have identified her company’s strengths in finding renters a home in a fun, fast and efficient manner that fits their needs, wants and lifestyle. Additionally, the two concluded RentSmartRewards is an inexpensive resource for residential properties that’s not just advertising, but a unique way to find a renter. “We are different than an Internet listing service with ads,” Edwards said. While Edwards believes her work with RentSmartRewards during the past 20 months has built a solid foundation, she said her initial work with Van Remortel has forged a different perspective of how to make her company better. “Steve really challenges you to think about why you made the decisions that you did and to consider if there are better alternatives,” Edwards said. “Steve is excellent at getting to the heart of your company, and then using a differentiating strategy to help take you to the next level.”

Epiphany Law

welcomes attorney

Patrick Furman PROFILE Company: Owner: Location: Year started: Employees: Web site:

RentSmartRewards Jo Edwards Green Bay 2011 1

Epiphany Law is pleased to welcome attorney Patrick Furman who comes to us after practicing law for 15 years. He will help our expanding estate planning and probate practice as well as assist in business law matters. Patrick currently resides in Kaukauna with his wife and three daughters; he earned his Juris Doctorate from the University of Pittsburgh Law School.

Steve Van Remortel Founder, owner and president SM Advisors, Green Bay 920.996.0000

4211 N. Lightning Dr., Appleton, WI

NEW NORTH B2B l JUNE 2013 l 33


Spreading Family Value

New regional awards spotlight family business commitment to help grow their communities

Story by Cheryl Hentz Family businesses are the backbone of northeast Wisconsin’s workforce and economy. Many have a proven track record of success in terms of sales, innovation, economic impact, profits and employment. Plus, due to the nature of being a family business, many believe strongly in and have a generous history of giving back to the communities they serve. It was to help highlight and give proper recognition to these important businesses that the Family Business First Awards of Northeast Wisconsin were created. The inaugural awards were presented in early May during Wisconsin Family Business Forum’s annual dinner event. “We hear a lot about the public companies in our backyard, but there was really no award that rewards family businesses for the efforts that they make and the contributions to the economy and local community that they make,” said Mickey Noone, regional president of First Business Bank’s Northeast Wisconsin region. The bank helped develop and sponsor the award along with Wisconsin Family Business Forum and the University of Wisconsin-Oshkosh College of Business. Of the 16 businesses nominated, three were selected as winners for 2013: The Boldt Company of Appleton, Menashabased McClone Insurance Agency and Wisconsin Spice of Berlin. “We really used year one to pick out what we thought were the three best companies in northeast Wisconsin, each bringing a little something different to the table (and the three being small, medium and large in size),” Noone explained. “We had phenomenal nominees – really great companies – but they all couldn’t win.” Nominees were evaluated based on several factors, including how they’ve dealt with challenges over the years, the role the family plays in the business, why the business is a great place to work and how it gives back to the community – a characteristic each company does in numerous and varied ways – and encourages its employees to get involved and give back, too. Here’s a profile of the winners from the inaugural Family Business First Awards of Northeast Wisconsin.

34 l NEW NORTH B2B l JUNE 2013

The Boldt Company

The Boldt Company is a fourth-generation, family-owned professional construction services firm that has been in operation since Tom Boldt’s great-grandfather, Martin Boldt, opened a carpentry shop in Appleton in 1889. While the company has evolved and grown tremendously through the decades, it’s remained under the family’s leadership and control. Tom’s grandfather, Oscar J. Boldt, became the second-generation president and CEO of the company, leading it through the Great Depression of the 1930s. “If you could keep a business going through the Depression, it was considered quite an achievement,” said Tom Boldt. When Tom’s father, Oscar C. Boldt, returned home from World War II, he took over the company. Today Tom serves as CEO, though his father, Oscar – who recently celebrated his 89th birthday – still serves as chairman of the board and goes into the office most every day. Boldt said his father remains a tremendous resource for them to bounce ideas off of and give them perspective, when needed.

Company: The Boldt Company Founded: 1889 # of Generations: 4 Employees: 1,630 Website: “I think the evolution of the company itself is interesting in that my great-grandfather did wood specialties: doors, cabinets and other things that would be used in homes. And then my grandfather, for a lot of his time with the company, continued with the homebuilding aspect, but also got into some

FAMILY BUSINESS industrial and commercial opportunities,” said Tom Boldt. “When my dad took over, he completely left the housing market and got into the commercial, industrial and institutional type work, which is really the platform we have today.” Today, about 35 percent of Boldt’s business is in the healthcare field, while nearly 30 percent of its work is with power/ utility facilities. Another 20 percent of its work is for industrial facilities, while the remaining 15 percent is institutional, Boldt said. Under his father’s leadership, the construction services company expanded into different parts of Wisconsin, Minnesota and Oklahoma, and most recently to California and Canada. Tom Boldt attributes its success to great people working for them – between 1,600 to 2,000 at any given time – who understand the importance of serving the customers. “We’ve also been fortunate to be hired by some wonderful businesses and companies, so our customers have been very helpful. We also can’t do what we do without a very long list of suppliers and sub-contractors. So our success is due to a combination of many wonderful people,” he said. “The foundation of our business is also having a strong core of ethics, fairness and honesty. Those are elements of a winning strategy for longevity.”

The McClone Agency

Ralph “Cyclone” McClone founded the McClone Agency in 1949 to supplement his teaching and coaching income and better support his family, which would expand to include 10 children. Initially McClone sold life insurance out of his living room, but the company soon grew too large, due to the strength of his work ethic, personality and the many personal relationships he had formed through teaching and coaching at St. Mary’s Central High School in Menasha. Before long, McClone was able to move the company out of his home and at the same time began branching into other lines of insurance. Company: McClone Insurance Founded: 1949 # of Generations: 3 Employees: 105 Website:

After years of success and expansion in the Fox Valley, Ralph’s son, Mike, purchased the agency in 1987 and was then joined by brothers Dan, Pat and Brian. The second generation, along with Pat’s wife, Diane, and Brian’s wife, Joann, continued Ralph’s focus on long-lasting partnerships. Through their efforts to expand the business and several acquisitions, McClone has become one of the larger independent agencies in Wisconsin – with seven locations and more than 100 employees. Today, with the third generation, there are a total of 11 family members involved in the business. In addition to all lines of insurance, McClone offers risk management services to further protect its clients.

Wisconsin Spice

Founded in 1973 by current president Phillip J. Sass, Wisconsin Spice, Inc. in Berlin has become one of the largest processors in the mustard industry. A former quality manager at French’s Foods, Sass saw an opportunity to mill mustard seed into ground mustard for the sausage industry, and acquired an abandoned 19th-century feed mill in Berlin. Company: Wisconsin Spice Inc. Founded: 1973 # of Generations: 2 Employees: 60 Website:

During the first decade of the company’s existence Wisconsin Spice specialized in milling ground mustard and mustard flour. In 1975, Sass added the ability to mill prepared mustard, competing with world-renown brands such as Grey Poupon and French’s. In 1985, the company moved to a 100,000-sq. ft. facility in Berlin’s industrial park. It’s one of only two manufacturers in the United States who process both dry and liquid mustard in the same facility. The other is French’s. “But opposite of French’s, the reason we are not a household name is because about 86 percent of our business is selling mustard as an ingredient to food manufacturers who use the dry and prepared mustard in food applications,” said Allan Sass, director of business development and Phillip’s son. “Most of our customers are within the sauce and dressing industry.” Today, Wisconsin Spice processes more than 32 million pounds of mustard seed annually, shipping products to customers in the food industry on all continents. About 13 percent of its mustard business is in wholesale food service - where it sells to broadline distributors like Sysco – but it also sells directly to restaurants, which represents the fastest growing piece of Wisconsin Spice’s business. Some of its more highly regarded accounts include Burger King, Outback Steakhouse and Whataburger. “But that is just a fraction of our business. In finished product we sell roughly 55 million pounds of mustard to the food service and food manufacturing communities,” explained Sass. Having a trusted network of employees is important to one’s success, whether a family-owned business or not. “It’s a critical piece to any business to have management and employees throughout the organization that you can entrust with maintaining everything you worked so hard for while you search for new opportunities. We really do have that and that may be the most important part of our business,” said Allan Sass, adding they maintain 60 to 65 employees at any given time. Sass’ mother, Beth, works in the business, as does his older sister, Caroline Sass-Blustin, who handles finance and accounting. His other older sister, Christie Organ, serves as an adviser and is on the board of directors, but not involved with the dayto-day aspects of the business. Cheryl Hentz writes from Oshkosh. NEW NORTH B2B l JUNE 2013 l 35


Employee dental health impacts your bottom line by CarePlus Dental Plans, Inc.

The Patient Protection and Accountable Care Act have made medical care an everyday news item. An area that has been omitted from the conversation is the importance of dental care and its effect on the individual’s overall health. A recent U.S. Surgeon General report clearly demonstrates the importance of employee’s dental health and its impact on the employer. According to the report more than 164 million work hours are lost each year due to oral health issues. Interestingly a 2012 survey conducted by the American Dental Association (ADA) shows that Americans are lacking in the knowledge they need to properly care for their teeth to avoid major dental problems. In fact, the ADA gives Americans a “D” grade in oral health understanding. These two findings illustrate the importance of an employer-sponsored dental health plan and oral health education. It’s important for employers to know that employee dental plans are affordable and Anthony Vastardis


can result in savings on overall employee health care costs. Research has also shown that employees who feel appreciated by their employer are happier and more productive. A dental plan can keep employees healthier, more productive while enhancing company loyalty and reducing costly turnover. Dental plans offer a number of attractive benefits for both employers and employees. Dental plans vary by vendor and in some cases are customizable, based on the specific needs of employees and the size of the business. Your dental plan should also offer dental education for your employees including on-site lunch-and-learns on important oral health topics, host Q&A sessions, participate in company health fairs, host special education events geared to children, adults or senior citizens, and provide informational brochures and literature. As indicated by the ADA survey, Americans need more oral health education. An understanding of good oral hygiene and

Waterfest Celebrates Summer 2013

the importance of regular dental checkups are essential since gum disease and tooth decay can cause other more serious and costly health problems. Going to the dentist can benefit a patient’s overall health since dentists are trained to detect a pre-diabetic condition or diabetes and other health issues. Dental benefits are vital to the overall wellness of your employees and business. Anthony Vastardis, is Vice President of CarePlus Dental Plans, Inc. For over a decade, Vastardis has brought a strong business savvy to CarePlus, with a sensitivity and understanding that being in the dental insurance industry is less about procedures and all about people. He serves as a constant reminder and example that we are in the fortunate position to help make people’s lives better. Anthony has a demand for quality in all stages of service. He truly believes it’s the key factor for success. He can be reached by calling 800.318.7007.

Have corporate guests that travel to Green Bay? Planning your next meeting or event?

by Rocking the Fox!

Leach Amphitheater • Oshkosh, WI

OPENING NIGHT June 20 HAIRBALL Paul Cebar Tomorrow Sound Salsa Manzana Show starts at 5pm

June 27 VIC FERRARI Tuff Eric Lives Here

Coming in July

Little River Band American English Survivor

Choose the Ramada Plaza as your preferred hotel and leave the rest to us! • • • • •


$8 before 6pm, $10 before 7pm and $15 after 7pm 15 Pass Pack: $100 • Season Pass $100 2-for-1 admission before 6pm for both shows

Visit for all concert information. ❘ 920.303.2265 ext. 22 36 l NEW NORTH B2B l JUNE 2013

Room for any occasion - 7,000 square feet of banquet and meeting space to accommodate 3 to 300 people. Onsite catering. Free wifi throughout hotel & business center located in the lobby. Big D’s Bar & Grill-Onsite restaurant serving breakfast, lunch and dinner! 2-4-1 drink specials all day, every day! Manager’s Reception every Wednesday! Enjoy a free drink and hors d’oeuvres from 5pm-7pm. Complimentary shuttle service to transport your guests to and from your office, the airport and area attractions within 3 miles of the hotel when available. Rewards! Sleeping rooms and meeting space qualify for Wyndham Rewards points and Plaza Club rewards points redeemable for many gifts and future stays! Ramada Plaza Hotel 2750 Ramada Way, Green Bay, WI 54304 920-499-0631


Tourism still on the rise in Oshkosh

by Oshkosh Convention & Visitors Bureau 920.303.9200

The Oshkosh Convention & Visitors Bureau (OCVB) marked National Tourism week (the first full week in May) by hosting their annual tourism breakfast at the just opened Best Western Premier Waterfront Hotel and Conference Center in downtown Oshkosh. The annual event not only served as an opportunity to announce the economic impact of tourism in our area, it also served to honor some local partners who embrace and promote the “Oshkosh, Wisconsin’s Event City” brand. In 2012 visitors spent an estimated $207.5 million in Winnebago County, according to data released by the Wisconsin Department of Tourism. The 2.85 percent increase is due mainly to the success of our summer event season, the popularity of our year-round tourist attractions, and an increased focus on attracting sporting events to the area. Wendy Hielsberg

Tourism in Winnebago County helped generate more than $394 million in total business sales last year. That figure includes direct expenditures such as recreation, lodging and restaurants, plus indirect economic impact traced to food wholesalers and farmers, utilities, marketing and publishing, and benefits to the economy as tourism employees spend their wages locally. Tourism in our county supported more than 4,600 fulltime equivalent jobs and $109.2 million in local wages and salaries, and generated $27.2 million in taxes for state and local government. One of the highlights of the annual tourism breakfast is honoring partners in tourism. This year the OCVB recognized four groups for their outstanding support of tourism in Oshkosh. Partner in Tourism Award winners included: The Gus Macker 3-on-3 Basketball Tournament, Officer Matthew

Harris of the Oshkosh Police Department, the Oshkosh Parks Department, and the Oshkosh Northwestern newspaper. The OCVB also held a ribbon cutting ceremony for its new office suite at 100 N. Main St., Suite 112 in downtown Oshkosh. The new location will allow the OCVB to better service meeting and convention visitors at the new hotel and adjacent convention center. A visitor information center was created inside the Outlet Shoppes at Oshkosh to service travelers along Highway 41. While 2012 was another good year for tourism, all signs indicate that 2013 will be a record breaking year. Thanks for your support! Wendy Hielsberg is the Executive Director of the Oshkosh Convention & Visitors Bureau. To learn more about tourism in Winnebago County, go to or call (920) 303-9200.

There is something

Neenah Marketplace

124 W Wisconsin Avenue, Neenah tel 920.720.0068

Aspen Marketplace

(Next to ShopKo) 1110 Midway Road, Menasha tel 920.886.1880

Downtown Appleton

107 E. College Avenue, Appleton tel 920.882.9336

Aspen Landing Menasha

in the air

124 Main Street, Menasha tel 920.725.7777

NEW NORTH B2B l JUNE 2013 l 37

WHO’S NEWS Incorporations New North B2B publishes monthly new business incorporations filed with the Wisconsin Department of Financial Institutions.

Brown County

Somnium Life Sciences LLC and IND Swift Laboratories INC., Vikas Narendra, 1410 Bingham Dr., De Pere 54115. Tim Desormeau Golf Academy LLC, Tim Desormeau, 1838 Rainbow Ave., De Pere 54115. All Pro Flooring LLC, Amy M. McDougal, 831 Cedar St., De Pere 54115. Custom Software Solutions LLC, Ali Afshar, 4437 Heritage Hts., De Pere 54115. Jim’s Home Inspection Services LLC, James Hendricks, 2360 Indy Ct., De Pere 54115. The Shop Custom Woodworkers LLC, Donald F. Roffers, 904 Grant St., De Pere 54115. The Cupcake Couture INC., Michelle Axford, 1946 Sandy Springs Road, De Pere 54115. Advanced Siding & Construction LLC, Kyle Domalick, 1278 Pershing Road, Apt. 117, De Pere 54115. CNC Construction LLC, Mitch Koenig, 3069 Greenview Dr., Green Bay 54311. Accellent Insurance and Financial Group INC., Xao K. Vang, 2129 S. Oneida St., #116, Green Bay 54304. Jay’s Full Service Cleaning Company LLC, John Carlos Fernandez-Tome, 816 Bellevue, Green Bay 54302. Homechef LLC, Robert Bouthilet, 2686 Sequoia Lane, Green Bay 54313. Chemical Vegetation Control LLC, Timothy James Van Camp, 860 Shawano Ave., Green Bay 54303. Waterford Homes of Green Bay LLC, Ronald Smits, 4361 Nicolet Dr., Green Bay 54311. Hmong International Translators LLC, Cindy S. Lee, 519 N. Maple Ave., Green Bay 54303. Total Service Homes LLC, Jordan Shaline, 3049 Ramada Way, Green Bay 54304. Sweet Mi Mi’z Frozen Yogurt LLC, Ronald D. Leavitt, 1346 Bruce Lane, Green Bay 54313. Rootz Electrolysis & Salon INC., Kelly Ninneman, 3418 Delahaut St., Green Bay 54301. Natural Body Image By Ann LLC, Scott Henry Devillers, 2532 Northern Harrier, Green Bay 54313. Garage Floor Solutions LLC, Paul Michael Horn, 1912 Renaissance Ct., Green Bay 54313. Awakenings Holistic Health Center LLC, Nicholas P. McDonough, 727 E. Walnut St., Green Bay 54301. Xtreme Detailing LLC, Andrew Dexter, 1601 Brookfield Road, Green Bay 54313. Advanced Risk Management Associates LLC, Robin Williams, 612 Longview Ave., Green Bay 54301. Pop-A-Lock of Northeastern Wisconsin LLC, Robert B. Caldwell, 2913 Sagewood Way, Green Bay 54313. Barleys Pub LLC, Diane Elizabeth Barlament, 2842 Pioneer Dr., Green Bay 54313. Renew Hypnosis LLC, Gregory A. Pabelick, 1342 14th Ave., Green Bay 54304. Aphrodite Videography LLC, Alicia Annmarie Collegnon, 1600 Walls St., Green Bay 54304. Team UFO Sportfishing LLC, Ronald Dennis Jensen, 1579 Redstone Trail, Green Bay 54313. Cubby Realty LLC, Carl William Schuelke, 1642 Velp Ave., Green Bay 54303. Curbs N Borders of Green Bay LLC, Daniel J. Waldo, 4790 38 l NEW NORTH B2B l JUNE 2013

Edgewater Beach Road, Green Bay 54311. Diagnostic Nutrition of Wisconsin LLC, James R. Prast, 1244 S. Jackson St., Green Bay 54301. JT’s Smoothies LLC, Joshua J. Schaefer, 2220 Glendale Ave., Green Bay 54303. A Lautenbach CFP EA Investments LLC, Anna Lautenbach, 4724 N. New Franken Road, New Franken 54229. Green Bay School of Dental Assisting LLC, Lisa Rae Stock, 3834 Hidden Trail, Oneida 54155. Gregory D. Jerlinga, DDS, S.C., Gregory D. Jerlinga, DDS, 759 S. St. Augustine St., Pulaski 54162. Innovative Machinery of WI LLC, Theodore J. Archambo, 144 Helen St., Pulaski 54162. Tri-County Firearms LLC, John Reed, 327 Steno Trail, Pulaski 54162. Chase Tires Sales LLC, Martin Fred Stephanie, Jr., 656 Jaworski Road, Pulaski 54162. Wagners Window, Door & Siding Co. LLC, Steven Wagner, 545 Wendy Way, Pulaski 54162. Itechnology Services LLC, Charles B. Puyleart, Jr., 2221 Cathedral Forest Dr., Suamico 54313. Great Lakes Properties Management Group LLC, Richard A. Van Der Leest, 3585 Flintlock Road, Suamico 54173. The Landing Bar & Grill LLC, James Vandeyacht, 1463 Sunset Beach Road, Suamico 54173. Sunmoon Yoga LLC, Sarah Bennett Hardy, 4230 Rose Haven Ct., Suamico 54313.

Fond du Lac County

Minerva Counseling Center LLC, Susan Anne George, 439 S. Main St., Fond du Lac 54935. DJ’s Pressure Wash LLC, Jeffery Allen Mand, 364 W. 11th St., Fond du Lac 54935. Sheaffer Jiujitsu LLC, Benjamin L. Sheaffer, 139 E. Follett St., Fond du Lac 54935. PCC Billing LLC, Deeann Rose, 755 S. Main St., Fond du Lac 54936. E & N Janitorial Services LLC, Nolberto Medina Barrera, W7110 Gemini Way, Fond du Lac 54937. Nery’s Welding Repair LLC, Tracy Nery, W6890 Subway Road, Fond du Lac 54937. Velasco Cleaning LLC, Jose Velasco, 50 N. Reserve Ave., Fond du Lac 54935. Meinert Tractor Repair LLC, Henry L. Meinert, W1481 Meinert Lane, Malone 53049. Traded Treasures Thrift Store and Community Food Pantry INC., Amy Pollesch, 102 W. Jackson St., Ripon 54971. C.P.R. For Your Home LLC, Joel A. Jaeger, 229 Donovan Cir., Rosendale 54974. Triple T Hunting Club LLC, Scott Phillip Hochrein, 225 Clark St., St. Cloud 53079.

Green Lake County

Badger Action Training LLC, Patrick Dennis Beyer, Ph.D., 152 Pierce St., Berlin 54923. Modern Family Acupuncture and Holistic Medicine Clinic LLC, Darci Jae Senkowski, 165 E. Park Ave., Berlin 54923.

Oconto County

Jentle Touch Massage Therapy LLC, Jennifer Rose Thompson, 6529 Reim Road, Abrams 54101.

Outagamie County

Golden Home Care LLC, Patricia L. Klein, 640 White Birch Ct., Appleton 54915. Champaign Artistic Photography LLC, David K. Champaign,

WHO’S NEWS 20 Tracy Ct., Appleton 54915. Romenesko Family Eyecare LLC, Rachel Romenesko, 1737 N. Douglas St., Appleton 54914. Burns Property Management LLC, Ryan S. Burns, 1314 Oakcrest Ct., Appleton 54914. Career Research Group INC., Christopher Czarnik, 1330 E. South River St., Appleton 54915. Fidelity Builders LLC, Joseph John Kain, 1614 W. Pershing St., Appleton 54914. Bold Salons LLC, Abigail Faith Kuehl, 207 W. College Ave., Appleton 54911. Dakota Countryside Storage LLC, Christine A. Myers, N127 Kamkes Ave., Appleton 54915. Packerland Eyecare LLC, Sarah Dierks Schloesser, 218 E. Harris St., Appleton 54911. Solo Loan Services INC., Nicholas Salm, 42 E. Parkview Way, Appleton 54913. K’s Cleaning & Packing LLC, James R. Kees, 3020 W. Spencer St., Appleton 54914. PIF Clothing Co. LLC, Zachary Matthias Stuck, 1836 N. Mason St., Appleton 54914. Veterans Films LLC, Thomas Schultz, 2324 W. Prospect Ave., Appleton 54914. Guardians of the Ageing LLC, Rhea Michelle Donovan, 1705 N. Linwood Ave., Appleton 54914. Apeiron Fitness Supply LLC, Daniel Joseph Rivers, 101 W. Edison Ave., Appleton 54915. Wolverine Plastics LLC, James A. Stabe, 801 Fullview Dr., Appleton 54913. Black Swan Decor LLC, Renee Marie Horswill-Phillips, N4361 Murphy Road, Freedom 54130.

Friends of the Hortonville Library INC., Dawn Olk, W9169 Forevergreen Ct., Hortonville 54944. Wordsite Office Automation LLC, William N. Coan, W8576 Pheasant Run, Hortonville 54944. Da Pub LLC, Cheryl L. Gloudemans, 142 E. Third St., Kaukauna 54130. Heifer Source LLC, James Ostrom, N3569 Vanden Bosch Road, Kaukauna 54130. Rivers As Bridges INC., Gary Vaughan, 724 Woodsview Lane, Kimberly 54136. Waite’s Tree Service LLC, Andrew James Waite, 720 Arthur St., Little Chute 54140. Total Handyman Services LLC, Daniel S. Van Boxtel, W2719 Autumn Blaze Tr., Seymour 54165.

Winnebago County

Accutemp LLC, Victoria M. Laurent, 842 Emily St., Menasha 54952. Minimax Storage East LLC, Joel S. Johnson, 1860 Bud Dr., Ste. 105, Menasha 54952. Candor Hair Studio LLC, Abby Krostue, 3568 Grand Meadows Crossing, Neenah 54956. Fox Valley Billing Services LLC, Patrick D. Rohrer, 630 S. Green Bay Road, Neenah 54956. Signature Events Planning and Design Studio LLC, Rochelle Stone, 125 W. Wisconsin Ave., Neenah 54956. Cleveland Commercial Cleaning Services LLC, Stephen Joseph Cleveland, 121 State St., Neenah 54956. Able Handymen LLC, Borislav Madjun, 998 Bayview Road, Neenah 54956. Wingz Disc Golf LLC, Bradley Allen Zuraski, 7026 Woodenshoe Road, Neenah 54956.

NEW NORTH B2B l JUNE 2013 l 39

WHO’S NEWS Jackson Family Farms LLC, Gregory T. Jackson, 5013 Rushford Ave., Omro 54963. Hederwolf Kennels LLC, Christopher J. Heder, 1836 Delaware St., Oshkosh 54902. Community & Nonprofit Leadership Consulting LLC, Jennifer Skolaski, 1545 Arboretum Dr., Oshkosh 54901. Cake Lollys By Holly LLC, Holly Thiele, 1384 Oakwood Ct., Oshkosh 54904. Fonddulacnightout.Com LLC, Candace Michelle Rothermel, 354 Windingbrook Dr., Oshkosh 54904. Berry Fresh Frozen Yogurt LLC, Brooke Lee Mongan, 2625 Shorehaven Lane, Oshkosh 54904. Machine Repair and Maintenance Services LLC, John Patrick Pickart, 975 Christian Dr., Oshkosh 54901. Cedar Knoll Lawn Management LLC, Michael P. Schroeder, 336 Horseshoe Road, Oshkosh 54904. Aeroinnovate LLC, Meredith Jaeger, 549 High Ave., Oshkosh 54901. Beacon Computer Service LLC, Jeffrey R. Thelen, 148 W. 19th Ave., Oshkosh 54902.

Building permits B2B includes a monthly list of building permits (not to include residential projects) in excess of $400,000. Notre Dame Academy, 610 Maryhill Dr., Green Bay. $425,000 for a renovation to the dance team locker room at the school facility. General contractor is IEI General Contractors Inc. of De Pere. April 2. Grand Central Station, 1910 E. Capitol Dr., Appleton. $600,000 for an 8,970-sq. ft. convenience store and fuel station. General contractor is Bayland Buildings of Green Bay. April 10. Green Bay Packaging, Folding Carton Division, 2275 American Blvd., De Pere. $4,200,000 for an addition to the existing manufacturing facility. April 15. Gordmans, 2351 Holmgren Way, Ashwaubenon. $2,474,000 for a 50,320-sq. ft. department store building. General contractor is Rodac Development & Construction of Green Bay. April 18. CVS Pharmacy, 1736 W. 9th Ave., Oshkosh. $675,000 for a new retail pharmacy building. General contractor is Fred J. Piette Company Inc. of Appleton. April 15. St. Thomas More Congregation, 1810 N. McDonald St., Appleton. $490,000 for an interior renovation of the church’s sanctuary. General contractor is Hoffman LLC of Appleton. May 1. ThedaCare Hospice Residence, 2600 S. Heritage Woods Dr., Appleton. $432,000 to reside and reroof the existing medical residential facility. General contractor is Fox Valley Roofing & Siding of Appleton. May 7. Eagle Plastics, 2929 W. Evergreen Dr., Little Chute. $1,900,000 for a 40,750-sq. ft. manufacturing facility. General contractor is Keller Inc. of Kaukauna. May 8. Dollar Tree/TRC Brothers Properties LLC, 421 W. Northland Ave., Appleton. $524,000 for a 12,350-sq. ft. multi-tenant retail center. General contractor is James J. Calmes Construction Co. of Kaukauna. May 9. Victor Allen’s Coffee, 1101 Moasis Dr., Little Chute. $5,293,302 for an addition of office and warehousing space to the existing distribution facility. General contractor is Keller Inc. of Kaukauna. May 10. 40 l NEW NORTH B2B l JUNE 2013

WHO’S NEWS New businesses

merger integrates BGC’s Newmark Knight Frank firm with former Grubb & Ellis professionals around the country.

Plus Me Beautiful was opened by Amanda Harry as a plus-sized clothing consignment shop at 23 N. Main St. in downtown Fond du Lac. The store can be reached by phone at 920.517.2211.

New locations Glass Nickel Pizza Co. opened a restaurant at 416 Dousman St. in downtown Green Bay. The new restaurant includes an outdoor patio. Kal’s Sign Art, Ltd., C&S Marketing and Dark Wire Web moved into a shared office and retail space at 710 W. Murdock St. in Oshkosh. Kal’s Sign Art can be reached by phone at 920.379.2530 or online at C&S Marketing can be reached by phone at 888.522.4498 or online at Dark Wire Web can be reached by phone at 920.216.3710 or online at www. The private-practice mental health clinic Psychological Dimensions, Inc. moved into Advance Business & Manufacturing Center at 2701 Larsen Road in Green Bay. The clinic can be reached by calling 920.884.3335 or emailing

Name changes Appleton-based Grubb & Ellis Pfefferle will now operate as Newmark Grubb Pfefferle following the acquisition of Grubb & Ellis Company assets by BGC Partners Inc. after Grubb & Ellis’s recent bankruptcy. The

Mergers/acquisitions Lakeside Plastics Inc. of Oshkosh acquired Sasco Safety Company of Barnwell, S.C., a leading distributor of work zone and highway safety products in the southeastern U.S. The acquisition includes a cone manufacturing production line and blow-molding equipment.

Business honors Skyline Technologies of Appleton and Green Bay received a 2013 American Web Design Award from Graphic Design USA for its work on the Agri-Fab, Inc. website. Jefferson - Fox River Academy in Appleton was named a U.S. Department of Education Green Ribbon School, one of 64 across the nation and one of four named to the recognition in Wisconsin. The schools are selected for their exemplary efforts to reduce environmental impact and utility costs, promote better health, and ensure effective environmental education, including civics and green career pathways. H.J. Martin and Son of Green Bay ranked No. 26 in Floor Covering Weekly’s Top 50 ranking of U.S. specialty flooring retailers based on 2012 sales. H.J. Martin recorded a 13.7 percent growth in sales from 2011. The Wellness Council of America presented its Gold Well Workplace Award to Azco Inc. of Appleton.

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WHO’S NEWS New hires


Tom’s Cabinets Inc. in Kaukauna hired Karen Westby as a designer.

Schenck SC in Appleton hired Tyler Carlson as a merger and acquisition analyst. Carlson previously worked as a project manager with an international manufacturing company and has five years of project management, engineering and leadership experience. During this time, Carlson designed and launched a global lithium-ion battery pack as the lead mechanical engineer to provide a portable power solution for industrial printers.

The Oshkosh Area Community Foundation hired Diane Abraham as its president and chief executive officer. Abraham most recently served as vice president for philanthropy for Dignity Health Arizona and as interim president and CEO of Barrow Neurological and St. Joseph’s Foundations in the Phoenix area. She previously served as executive director of Theda Care Foundations and Volunteer Services in Appleton, worked in planned giving for Marian University in Fond du Lac, and worked in estate planning for Baker Tilly Virchow Krause in Appleton.

J. J. Keller & Associates, Inc. in Neenah hired Steve Murray as senior director of consulting services. Murray has more than 20 years experience in sales and management, having most recently managed a territory for one of the nation’s largest interstate transportation companies.




Promotional Designs, Inc. in Green Bay re-hired Leo M. Liegeois as vice president of marketing. Liegeois was previously employed with PDI from 1994 to 2001 and his last position held with PDI was director of marketing.

Schenck SC named Dave Maccoux, CPA, managing shareholder of its government and not-for-profit practice, effective Oct. 1. Maccoux has more than 20 years experience providing auditing and consulting services to Wisconsin governments and not-for-profit entities.

The Boldt Company in Appleton hired Rick Walter as vice president of power. Walter has 27 years experience in the power industry, including work on combustion turbinebased facilities, air quality control system upgrades and solid fuel projects.

Neenah-based First National Bank Fox Valley promoted Karri Bedor to vice president and chief marketing officer. Bedor has been with the bank for the past seven years, overseeing its mortgage sales and operations.

Laminations in Appleton hired Tami Jo Frieders as an account coordinator. She previously worked as a customer service representative for Outlook Group Corp. in Neenah.

Laminations in Appleton promoted Nicki Lathrop to account coordinator for its central division, overseeing sales in Michigan, Indiana, Ohio, Kentucky and Tennessee. Lathrop joined Laminations in 2008 as a customer service representative.

The Paine Art Center and Gardens in Oshkosh hired Trina Woldt as director of development and marketing. Woldt previously served as general manger of mcgarrybowen ad agency in its Chicago office. Prior to mcgarrybowen, Woldt led a marketing consulting business, served as creative general manager at ad agency DraftFCB-Chicago and served as marketing communications director at American Girl.


Individual honors Dan Schneider, executive vice president of lending for Wisconsin Business Development Finance Corp. with offices in Green Bay and Oshkosh, was named Financial Services Champion for 2013 as part of the U.S. Small Business Administration’s Wisconsin Small Business Awards.

Directions Marketing in Neenah hired Tom Schoffelman and Deborah Skowronski as public relations managers. Schoffelman has 25 years experience in the public relations and communications industry and holds the Accredited in Public Relations (APR) designation. He previously worked as an independent communications consultant in Green Bay. Skowronski has 23 years of fund development, public relations and marketing experience in the not-for-profit sector, having previously worked as the grants and communications coordinator at Christine Ann Domestic Abuse Services in Oshkosh and as the fund development manager at EAA in Oshkosh.

Elections/appointments Gov. Scott Walker appointed Allen Buechel, Fond du Lac County Executive, and Grailing Jones, director of owner/ operator small business development for Schneider Finance, Inc. in Green Bay, to the state Council on Workforce Investment. The council is an advisory panel that helps guide efforts to advance the governor’s agenda to prepare workers to find jobs.




42 l NEW NORTH B2B l JUNE 2013





BUSINESS CALENDAR Certifications Attorney Michele McKinnon with the Green Bay law firm Conway, Olejniczak & Jerry, S.C., earned national certification in creditors rights law from the American Board of Certification.

Business calendar New North B2B encourages businesses and organizations looking to attract interested persons to upcoming events to send an announcement to: New North B2B, Attn: Who’s News, P.O. Box 559, Oshkosh, WI 54903. For more events, log on to June 4 Green Bay Area Chamber of Commerce Power Networking Breakfast, 7:30 to 9 a.m. at the chamber office, 300 N. Broadway, Ste. 3A in Green Bay. No cost to attend for chamber members. For information, call 920.437.8704 or email

Area Chamber of Commerce, 7 to 9 a.m. at Clarion Hotel, 201 Main St. in Green Bay. Speaker is Farshad Maltes, director of economic development for Wisconsin Housing and Economic Development Authority, discussing how New Markets Tax Credits can be applied to create jobs. Cost to attend is $25 and includes breakfast. Registration is required by calling the chamber at 920.496.9010. June 5 Fond du Lac Area Association of Commerce Coffee Connection, 7:30 to 8:30 a.m. at Big Brothers Big Sisters of Fond du Lac County, 448 S. Military Ave. in Fond du Lac. Cost to attend is $5. For more information or to register, go online to or call 920.921.9500. June 6 Business over Breakfast, an event from Fox Valley Technical College Venture Center, 7:30 to 9 a.m. at D.J. Bordini Center, 5 Systems Dr. in Appleton. Cost to attend is $15 and includes breakfast. To register, call 920.735.5709 or email

June 4 Heart of the Valley Chamber of Commerce A.M. Connect, 8 to 9 a.m. at the chamber office, 101 E. Wisconsin Ave. in Kaukauna. To register or for more information, call 920.766.1616 or go online to www.

June 10 “Opportunities in Franchising,” a day-long event sponsored through a Green Bay-based collaboration, 8 a.m. to 2:30 p.m. at Hyatt on Main, 333 Main St. in Green Bay. This program is open to those wishing to own a business and those who already own a business and want to expand it through franchising. Cost to attend is $25 and includes breakfast, lunch and materials. For more information or to register, go online to www.

June 5 “New Markets Tax Credit: A Cost-Effective Way to Create Jobs and Drive Investment in Your Community,” a seminar from Advance and Green Bay

June 11 Oshkosh Chamber of Commerce Sales Club, 7:30 to 8:30 a.m. at the chamber building, 120 Jackson St. in Oshkosh. No cost to attend for

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NEW NORTH B2B l JUNE 2013 l 43

BUSINESS CALENDAR chamber members. For information, call 920.303.2266 or go online to June 12 Fox Cities Business After Hours in connection with Business Expo, 5 to 7 p.m. at the Radisson Paper Valley Hotel, 333 W. College Avenue in Appleton. For more information or to register, go online to www. June 13 Women in Management – Oshkosh Chapter monthly meeting, 11:15 a.m. to 1 p.m. at La Sure’s Banquet Hall, 3125 S. Washburn St. in Oshkosh. Program is on Conflict Resolution. For more information or to register, go online to or email Patty at June 18 Fond du Lac Area Association of Commerce Business Connection, 5 to 7 p.m. at Spectrum Banquets and Catering, 605 Fond du Lac Avenue in Fond du Lac. Cost to attend is $5 at the door. For more information or to register, go online to or call 920.921.9500. June 18 A.M. Oshkosh, a morning networking event from the Oshkosh Chamber of Commerce, 7:45 to 9 a.m. at CKB Creations, 2665 Oregon St. in Oshkosh. Cost to attend is $2, and registration is required by going online to or calling 920.303.2266. June 20 Biz Blends, a morning networking event from the Fox Cities Chamber of Commerce, 7 to 9 a.m. at Liberty Hall Conference Center, 800 Eisenhower Dr. in Kimberly. Cost to attend is $18 for chamber members and $30 for non-members. For more information or to register, contact Susan at 920.734.7101 or

Better Business Bureau New Members

Businesses accredited through the Northeast Wisconsin office during April 2013 AlignTech Solutions LLC, Neenah All Flooring, Gillett Big Boys Landscape and Snow Services LLC, De Pere Bulitz Garage Doors & Repair LLC, Newton Compass Surveying LLC, Fond du Lac County Line Pet Grooming & Boutique, Oxford Feest Installation Service, Appleton Fintelmann Roofing & Siding LLC, Elkhart Lake J & B Home Improvement Co., Appleton JRG Construction LLC, Greenville Protective Financial Services LLC, De Pere QuarryStone Solid Surface, Oshkosh Quorum Realty, Green Bay Ryf Heating & Air Conditioning Inc., Winneconne Tactical Towing & Recovery LLC, Eden TEK Electric Inc., Lena The Stiegler Company Inc., Green Bay TK’s Auto Mobile, Two Rivers

44 l NEW NORTH B2B l JUNE 2013

July 2 Green Bay Chamber of Commerce Power Networking Breakfast, 7:30 to 9 a.m. at the chamber office, 300 N. Broadway, Ste. 3A in Green Bay. No cost to attend for chamber members. For information, call 920.437.8704 or email July 9 Oshkosh Chamber of Commerce Sales Club, 7:30 to 8:30 a.m. at the chamber building, 120 Jackson St. in Oshkosh. No cost to attend for chamber members. For info go online to

Coming to B2B in July Paper Converting

Growing opportunities in paper products and packaging

Advertiser Index Advance Business & Manufacturing Center 9 Aspen Coffee & Tea 37 Bank First National 29 Bayland Buildings 18 Borsche Roofing Professionals 15 Builders Exchange of Wisconsin 17 Capital Credit Union 20 CarePlus Dental Plans 36 CitizensFirst Credit Union . ............................ 31 Clean Image Janitorial 41 Davis & Kuelthau, s.c. 5 Epiphany Law ............................................ 33 Fast Signs 29 First Business Bank .................................... 47 First Weber Commercial 33 Fox Valley Technical College 25 Fox Valley Savings Bank 8 Guident Business Solutions 25 Heidel House Resort & Spa 30 Horicon Bank ............................................... 2 J.F. Ahern & Co. 8 Keller Inc. ................................................... 31 Network Health Plan . ................................ 48 NEW Building & Construction Trades Council 28 N.E.W. Plastics Corp 40 NWTC Corporate Training & Economic Development 13 Oshkosh Convention & Visitors Bureau 37 Outagamie County Regional Airport ................ 46 Pioneer Credit Union 11 Ramada Plaza Green Bay 36 R&R Steel Construction Company Inc. 16 Sadoff & Rudoy Industries 14 Stolley Studio 39 UW Oshkosh College of Business 43 Waterfest 36 Winnebago County Solid Waste Management ..................... 40


Is messy income tax ripe for cleaning? Insignificant, underused state tax credits added in droves during past two decades

Todd Berry, President, Wisconsin Taxpayers Alliance

If the state had a checklist for spring cleaning, income taxes would be on it. No one benefits from complex laws that burden individuals, small businesses and tax collectors alike. State of Wisconsin officials have been tinkering with the income tax since the late 1990s, piling change on change, adding lines to tax forms and pages to instructions with little benefit to the typical taxpayer. State income tax instructions are now 22 percent longer than they were in 2001. The number of tax credits has tripled. And, though differences between state and federal income tax laws are supposed to be minimized to ease filing, the number of differences has almost doubled. The tax has been particularly weighed down in recent years by credits as well as by charitable giving options. Many of these have appealing names and laudable goals, aiming to help a range of groups from film producers to farmers. The problem is there are at least 27 credits that almost no one uses. Of these, the most claimed credit had only about 7,900 users. That’s less than 0.3 percent of last spring’s 2.9 million income tax filers. Only three of those 27 credits were claimed by more than 1,000 (or less than one-tenth of 1 percent) individual filers. The financial consequences of these credits are also minimal. Collectively, they generated only $56 million in 2011 income tax savings out of $6.4 billion paid. Even this figure is somewhat misleading: 70 percent of the savings came from two credits. Not only are these credits rarely used, their use is dropping. Between 2010 and 2011, only one in five increased in use. And, again, none was claimed on more than 0.3 percent of returns. Even more troubling than the proliferation of tax credits is state politicians’ increasing willingness to use the income tax form to assist private fundraising. Ten lines on the state tax form are now dedicated to soliciting donations on behalf of a select group of good causes, e.g., breast or prostate cancer research, food pantries, and even the Green Bay Packers’ stadium. Combined, the ten generate slightly more than $1 million. Only one yields more than

$250,000. Six produce $100,000 or less. Even the oldest and most “popular” of the options, the endangered resources donation, attracts only 0.5 percent of filers. Its use in 2011 was down 7.6 percent from the prior year. Of the other nine donor offerings, eight were used by less than 0.3 percent of filers. All were used less in 2011 than in 2010.

State income tax instructions are now 22 percent longer than they were in 2001. The number of tax credits has tripled.

Such items don’t need to be on tax forms to be supported. If these causes have merit, their promoters can request state funding, as other programs must. If they fail to gain it, perhaps it means their place on tax forms was ill-advised from the start. Finally, even if these three dozen or so tax items were used by taxpayers, they raise important questions: What place, if any, do they have in a simple, people-friendly income tax? With their legislative adoption numbers growing rapidly, what does this mean for easy-to-use tax forms and instructions? And, should the governor and legislature be empowered to “play favorites,” limiting choices for 5.6 million people? Todd A. Berry is president of Wisconsin Taxpayers Alliance, a nonpartisan, nonprofit 501(c)(3) organization promoting good government through research and citizen education since 1932. More information about the organization and its work can be found online at Guest Commentary in New North B2B is offered by invitation of the editor, and does not necessarily reflect the views of the Winnebago B2B, LLC or its staff. To inquire about writing a Guest Commentary article in New North B2B, contact the editor at

NEW NORTH B2B l JUNE 2013 l 45

KEY STATISTICS Per gallon of regular unleaded gasoline.

$3.82 May 12 $3.69 May 5 $3.69 April 28 $3.61 May 19, 2012 $3.73 May 19

Source: New North B2B observations




from March


from April 2012 March

$786 million


from March 2012


$419 billion


from March


from April 2012 (2007 = 100)




from March


from April 2012 (Manufacturers and trade)


$1,641 billion


from February


Appleton Fond du Lac Green Bay Neenah Oshkosh Wisconsin

March Feb. Mar. â&#x20AC;&#x2DC;12 8.7% 9.0% 8.4% 9.1% 9.8% 10.3% 9.2% 9.4% 7.7% 8.1% 7.6% 8.2%

9.0% 8.5% 10.2% 9.0% 7.7% 7.7%

Prices for small businesses using less than 20,000 therms. Listed price is per therm.

$0.661 April $0.809 May 2012 $0.564 May

Source: Integrys Energy (Numbers above 50 mean expansion. Numbers below 50 mean contraction.)



50.7 51.3

from March 2012 If there are indicators youâ&#x20AC;&#x2122;d like to see in this space, contact our office at 920.237.0254 or email

46 l NEW NORTH B2B l JUNE 2013


to the 2013 winners!

First Business, along with the Wisconsin Family Business Forum of the University of Wisconsin Oshkosh, is pleased to announce the winners of the 2013 Family Business First Awards of Northeast Wisconsin.

McClone Founded in 1949, McClone is headquartered in Menasha, WI and employs 105 staff members. McClone is a family business currently led by the second and third generation of the McClone family, and employs 11 family members. The President & CEO is Mike McClone, with Principal Owners: Michael McClone, Daniel McClone, Patrick McClone, Brian McClone, Ryan McClone, Michaela Brenn, and Dustin McClone.

Boldt Founded in 1889, Boldt is headquartered in Appleton, WI. With 1,631 employees, this family business is run by two fourth generation Boldt family members. The President & CEO is Thomas J. Boldt, with Principal Owners: Oscar Boldt and Thomas Boldt.

Wisconsin Spice, Inc. Founded in 1973,Wisconsin Spice is located in Berlin,WI. This family business company has 60 employees, including four first and second generation family members. The President & CEO is Phillip Sass, and Principal Owners are Phillip and Beth Sass.


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Regional business magazine, information, marketing


Regional business magazine, information, marketing