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Business Intelligence for the New North

Building Sustainably While many of yesterday’s trends in ‘green’ construction are now commonplace, new innovations in sustainable facilities emerge

False Sense of Cyber Security


Slashing Energy Costs


July 2016 | $3.95

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Business Intelligence for the New North

July Features 16


Building sustainably

While many of yesterday’s trends in ‘green’ construction are now commonplace, new innovations in sustainable facilities emerge


False sense of cyber security

Small to medium-size businesses may not understand they face many of the same data security challenges as major corporations



Slashing energy costs

In the manufacturing plant, in the office or on the road, reducing energy consumption saves cash and the environment

Departments 30


From the Publisher


Since We Last Met

10 Build Up Pages 34

Voices & Visions


Guest Commentary


Professionally Speaking


Who’s News

47 Business Calendar 48 Advertising Index 50 Key Statistics

NNB2B | July 2016 | 3

From the Publisher

Jury still out on Right to Work While pendulum swings full circle on controversial state law, the proof in its effectiveness is still a few years away

by Sean Fitzgerald, New North B2B publisher

Wisconsin’s less than 1-year-old Right to Work law experienced a turbulent ride in April and May, and it appears to be back intact for the time being. The state legislature passed so-called “Right to Work” in early 2015, becoming the 25th state to ensure workers aren’t required to pay union dues as a condition of employment. Then this past April, less than a year after the new law had been enacted, Dane County Circuit Court Judge William Foust overturned the law, calling it unconstitutional because it creates a “free-rider problem” where unions pay for services also received by non-union members. Foust said it amounted to non-union members taking unions’ property. Recognizing the faulty reasoning of such an argument, the state’s Third District Appellate Court imposed a stay of Judge Foust’s decision in May, affirming Right to Work in Wisconsin. Right to Work has a long history in the U.S., but it’s primarily been states in the south that have had no obligation for workers to join the union as a condition of their employment. Most Right to Work states adopted the status back in the 1940s and 1950s. In the past 50 years, only seven states have changed their status from so-called “free bargaining” states to right to work. And four of those – Wisconsin, Michigan, Indiana and West Virginia – have done so in the aftermath of the recent recession. The driving reason is to save jobs, as well as create new jobs by attracting more employers, said Tony Renning, a labor and employment law attorney with the Oshkosh office of Strang, Patteson, Renning, Lewis & Lacy. “You saw Michigan leading the way (to migrate toward Right to Work a few years ago) and I think the argument was that all of the auto manufacturers were losing jobs to states down south that have Right to Work,” Renning recently explained.

“Everyone looks at Right to Work and says that it’s outlawing unions – but that’s not the case,” Renning said. “It’s really about individual rights.” In some Right to Work states, union leadership have acknowledged that voluntary membership in the union requires labor organizers to earn their support. They argue such non-compulsory membership leads to more engaged, more loyal members of the union. So has Right to Work been effective for Wisconsin? The answer is it’s too early to tell. Most labor organizations in the state remain under the same contract that was in place when Right to Work was adopted last year. Workers won’t have the opportunity to choose whether to remain in the union until the existing contract comes up for renewal. By the same token, the argument of whether Right to Work has created a more competitive business climate in the state is too early to settle as well, though various state-by-state rankings of business climate have acknowledged the state’s new status. It might take three to five years to demonstrate some legitimate benefit – or fallout – from adopting Right to Work in Wisconsin.

Nomination deadlines looming We’re approaching the deadlines for nominations on a handful of upcoming features in B2B, and I wanted to offer readers another reminder to take a moment and get involved. Our 3rd annual 3 Under 30 program featuring a trio of northeast Wisconsin’s brightest, motivated and energetic 20-something leaders will be presented in the August 2016 edition of New North B2B. We have yet to select those individuals, however, and appreciate your input to help us identify deserving young dynamos. If you’re aware of a professional age 29 and under who has demonstrated extraordinary leadership within the workplace, their industry or the community, please send me an email at including the person’s name, age, job title and a few brief sentences describing their accomplishments. Deadline for nominations is July 8.

Indiana followed suit, and that state’s Right to Work law was challenged all the way up to the U.S. Supreme Court, where it was upheld. Renning said Indiana’s law was an exact blueprint for the Right to Work legislation passed in Wisconsin, which makes it highly unlikely that Right to Work will face any further serious challenge in the state.

This year also marks the third anniversary of our Compassionate Employer Award in concert with Community Benefit Tree. Created in 2014, this award recognizes employers who’ve gone out of their way to help an employee or the family of an employee unexpectedly facing a medical crisis.

Although Renning often sits on the employer’s side of the table when negotiating labor contracts with unions, he emphasized Right to Work isn’t intended to be anti-union.

More information and a nomination form is available online at The nomination deadline for this recognition is September 1. n

4 | July 2016 | NNB2B

Sean Fitzgerald Publisher & President x Carrie Rule Sales Manager x Kate Erbach Production Contributing writers Lee Marie Reinsch Rick Berg Chief Financial Officer Vicky Fitzgerald, CPA


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Since We Last Met

Since We Last Met

Since We Last Met is a digest of business related news occurring in the Greater Green Bay, Fox Cities, Oshkosh and Fond du Lac areas in the one month since the previous issue of New North B2B.

May 24 The Village of Ashwaubenon Board of Trustees approved $750,000 in tax incremental financing for the owners of Bayside Marketplace Mall to construct a 28,700-sq. ft. grocery store for Fresh Thyme Farmers Market. Portions of the existing Bayside Marketplace – located at Hansen Road and South Oneida Street – will be demolished for the Illinoisbased organic foods retailer, which opened its first Wisconsin store in Milwaukee in June. The development agreement with the village calls for construction of the grocery store to be completed by the end of 2017. May 24 The City of Oshkosh Common Council approved a $150,000 grant from Wisconsin Economic Development Corp. to begin demolition of the former Buckstaff industrial site on South Main Street, remediate any environmental contamination on the site, and prepare it for eventual redevelopment. The

2002 July 12 – Quad/Graphics new 10-story warehouse and print facility in Lomira collapsed and burned down, killing one employee. Other Quad/ Graphics plants will work overtime to make up for the printed materials lost in the fire. 2002 July 26 – Experimental Aircraft Association in Oshkosh reported losses of about $300,000 for its 2001/02 fiscal year during its annual AirVenture convention, citing fallout in the aviation industry in the aftermath of the Sept. 11 attacks on the country. 2005 July 14 – Carter’s Inc. of Atlanta finalized its acquisition of Oshkosh B’Gosh, Inc. Carter’s purchased the Oshkosh retailer and wholesaler of children’s clothing for about $312 million, or about $26 per share of stock.

6 | July 2016 | NNB2B

former wood furniture factory has sat vacant since it closed abruptly in 2011. The city sued Buckstaff owner Martin Cowie and FirstMerit Bank – which held the mortgage on the property – to clean up the blighted site, which has been a leading fire risk in the community since it was abandoned. An agreement was reached in that lawsuit in late 2015, assigning costs associated with the demolition project. May 24 Ministry Health Care President Daniel E. Neufelder announced plans to retire later this summer from the health system to spend more time with family, community work and to provide health care consulting services. Neufelder joined Menasha-based Affinity Health System in 2006 as president and CEO of one of the Fox Valley’s largest employers. After Ministry acquired Affinity, Neufelder was eventually named president and CEO in late 2014.

2007 July 9 – Demolition crews began placing fences around a portion of the former Valley Fair Mall in Appleton, preparing to tear down all but the eastern end of the complex and the separately owned cinema. Owners of the property plan to redevelop it for retail and office use at an estimated cost of $7 to $10 million. 2009 July 15 – The City of Appleton Common Council approved a tax incremental financing deal with RiverHeath LLC to reimburse the developers up to 90 percent – or a maximum of $9.5 million – for infrastructure expenses such as roads, sewers and sidewalks. The proposed $55 million RiverHeath project would include 178 residential units and commercial space for a theater, skating rink, offices, retail stores and restaurants on the 15-acre site under the east end of the College Avenue Bridge.

May 24 The state’s Unemployment Insurance Advisory Council learned Wisconsin’s Unemployment Insurance Trust Fund balance eclipsed $1 billion at the end of April for the first time since 2003, a significant improvement since the fund posted a $1.3 billion deficit in early 2011. State officials hinted the growth of the fund surplus could trigger a second consecutive drop in the unemployment insurance tax schedule for 2017, which would follow a similar tax schedule reduction in 2015 estimated to have saved state employers nearly $97 million annually. Wisconsin was one of more than 30 states forced to rely on federal loans to pay unemployment benefits to eligible workers in 2010 and 2011. May 24 Wisconsin Third District Court of Appeals granted a stay of the state’s Right to Work law, overturning an early April ruling from Dane County Circuit Court Judge William Foust declaring the law unconstitutional. Right to Work was signed into law in Wisconsin in May 2015, prohibiting union security agreements between employers and labor unions that require an employee’s membership in a union or payment of union dues as a condition of employment. June 1 The Kroger Co., the parent firm of Pick ‘n Save grocery stores, said it would close the Kimberly Pick’n Save in early July

2011 July 14 – Hyatt Hotels Corp. announced an agreement to purchase the 241-room Hotel Sierra in downtown Green Bay from Kansas-based LodgeWorks and convert it into a full service Hyatt hotel. About 150 people were employed at the property adjacent to the KI Convention Center. 2012 July 12 – Prevea Health and St. Vincent Hospital in Green Bay announced an agreement with Madison-based Dean Health Plan to offer health insurance products beginning this fall enrollment season through an integrated, managed care provider network in northeastern Wisconsin. 2013 July 9 – The University of Wisconsin Oshkosh and private partners Milk Source of Kaukauna and BioFerm Energy Systems broke ground on the construction of a more than 2-megawatt biodigester at Rosendale Dairy in Fond du Lac County, the state’s largest dairy farm with about 9,000 cows. The energy facility – which uses methane from livestock waste to produce electricity – will serve as a learning laboratory for students and the public.

and lay off its 57 employees. The company had previously announced plans to close the store at the end of 2016, citing declining customer traffic and sales. June 2 The Pennsylvania-based parent company of Ameridrives Power Transmissions in Howard’s industrial park notified the state of plans to close its plant by the end of November and relocate its operations outside of Wisconsin, effectively laying off 37 employees. The manufacturer expects to begin layoffs in early August. June 3 The U.S. Department of Labor reported only 38,000 jobs were created across the country in May, allowing the national unemployment rate to edge down to 4.7 percent. Employment increased in health care, while mining continued to lose jobs. June 7 The newly incorporated Village of Fox Crossing, which includes the area of the town of Menasha west of the Fox River, elected its inaugural board of trustees. Dale Youngquist ran unopposed for village president, serving a 10-month term which will come up for re-election in April 2017. Newly elected village trustees Michael Van Dyke, Gregory Ziegler, Kris


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Since We Last Met Koeppe and Dale McNamee also ran unopposed. New village trustees Mark Englebert and Bob Masiak each won contested races to earn their seats on the inaugural village board. June 13 The Wisconsin Department of Transportation began work on the $3.1 million project to improve 5.3 miles of State Road 54 in Brown County from the WIS 54/57 interchange eastward to Stump Road near the Brown County line. The project will close portions of WIS 54 throughout its construction, with a detour route marked on County Highway K. The project consists of pavement replacement, concrete repairs, upgrading multiple intersections, curb and gutter replacements, and replacing or repairing several cross culverts. The project is expected to be complete by mid-October. June 13 The state Department of Transportation began work on the $1.6 million project to improve 4.6 miles of State Road 116 between Winneconne and Omro. The project will close the roadway through mid-July, with daytime limitations on traffic through the remainder of construction. The project includes resurfacing the roadway, replacing a box culvert, paving the shoulders of the roadway, and adding edgeline rumble strips. The project is expected to be complete by late August. June 15 Officials from Gordon Bubolz Nature Preserve in the town of Grand Chute announced plans to develop a $4 million, 18,000-sq. ft. environmental center. The building is expected to be complete in 2017, and the nature preserve will remain open throughout construction. June 16 Officials from Rasmussen College announced plans to close its Appleton campus at the end of 2016 and merge the programs offered through that campus with its Green Bay location. The school indicated more than 80 percent of students at its Appleton campus complete their degrees entirely online. Students from the Appleton campus will be able to transfer to the Green Bay campus without interruption. n

Coming to B2B in August 2016 Young Professionals

3rd Annual 3 Overachievers Under 30

8 | July 2016 | NNB2B

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Build Up

Indicates a new listing

Fond du Lac 1 - W7074 Penny Lane, town of Friendship Tails For Life Inc., a new service dog training facility. Project completion expected in late summer. 2 - 300 Seward St., Ripon Ripon College J.M. Storzer Center, an 88,000-sq. ft. addition to the existing athletic facility to include a fieldhouse with an indoor running track, an atrium, classrooms, locker rooms, fitness center and offices. Project completion expected in fall 2017. 3 - 1306 Capital Dr., Fond du Lac Stainless Machining Technologies, a 12,000-sq. ft. manufacturing facility. Project completion expected in late summer. General contractor is Keller Inc. of Kaukauna. 4 - 1217 W. Scott St., Fond du Lac Blacksmoke Wholesale, a new automotive dealership and repair shop.

6 - 1330 Industrial Pkwy., Fond du Lac Evaporator Dryer Technologies, a new industrial plant. 7 - 723 W. Johnson St., Fond du Lac Noodles & Company, a 5,804-sq. ft. multi-tenant commercial building. Project completion expected in early 2017. 8 - 729 W. Johnson St., Fond du Lac Dunkin’ Donuts, a 3,542-sq. ft. multi-tenant commercial building. Project completion expected in early 2017. 9 - 158 S. Military Road, Fond du Lac Church of Peace, a 7,900-sq. ft. addition to and renovation of the existing church building. 10 - 545 W. Pioneer Road, Fond du Lac Mercury Marine, a 53,110-sq. ft. addition to the existing manufacturing campus for a machining plant. Project completion expected in December.

5 - 1257 Industrial Pkwy., Fond du Lac Brooke Industries, an addition to the existing industrial facility.

10 | July 2016 | NNB2B

Build Up Oshkosh

11 Build Up

Indicates a new listing

Oshkosh 11 - 3735 S. Washburn St., Oshkosh Big Rig Chrome Shop, a 15,000-sq. ft. warehouse and shop addition to the existing commercial building. Project completion expected in August. General contractor is Keller Inc. of Kaukauna. Projects completed since our June issue: • St. Mary’s Springs Academy, 255 County Road K, Fond du Lac. • A.P. Nonweiler, 3321 County Road A, Oshkosh.

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NNB2B | July 2016 | 11

Build Up Fox Cities

100% Design/Build General Contractor


Build Up

Fox Cities

Indicates a new listing

1 - McCarthy Road & W. Capitol Drive intersection, town of Grand Chute National Association of Tax Professionals, a 19,045-sq. ft. office and warehouse building. Project completion expected in February 2017. General contractor is Consolidated Construction Co. of Appleton. 2 - N987 Craftsmen Dr., town of Greenville Allied Mechanical, 52,500-sq. ft. addition to the existing industrial facility. 3 - W6390 Challenger Dr., town of Greenville Appleton International Airport, a freestanding 7,000-sq. ft. rental vehicle office and service building. Project completion expected in early 2017. 4 - 4811 W. Michaels Dr., town of Grand Chute Fireline Shooting & Training, a 15,107-sq. ft. indoor firing range and retail shop. General contractor is Keller Inc. of Kaukauna. 5 - 655 S. Nicolet Road, town of Grand Chute Kaldas Center for Fertility, Surgery & Pregnancy, a new medical clinic.

Visualization Project Team Budget Schedule Construction Opening Day

6 - 314 N. Appleton St., Appleton The Mission Church, a two-story, 4,115-sq. ft. addition to the existing church. Project completion expected in early October. General contractor is Frontier Builders & Consultants of Kaukauna. 7 - 1025 W. Navitus Dr., town of Grand Chute Navitus Health Solutions, a four-story, 120,000-sq. ft. office building to expand the existing call center campus. 8 - intersection of Evergreen Dr. and Randolph Dr., Little Chute Kortz Holdings, a 14,000-sq. ft. small engine retail and repair shop. Project completion expected in September. General contractor is Frontier Builders & Consultants of Kaukauna. 9 - 1101 Moasis Dr., Little Chute Trilliant Food & Nutrition, a 133,840-sq. ft. addition to the existing industrial facility. Project completion expected in mid-summer. General contractor is Keller Inc. of Kaukauna. 10 - 2600 Northridge Dr., Kaukauna Precision Paper Converters, a 27,500-sq. ft. addition to the existing manufacturing facility. Project completion expected in late summer. General contractor is Keller Inc. of Kaukauna. 11 - N410 Speel School Road, Appleton Lamers Dairy Inc., a 4,000-sq. ft. addition to the existing dairy processing facility for warehouse, refrigeration and office space. Project completion expected in September. General contractor is Frontier Builders & Consultants of Kaukauna. 12 - 2905 E. Newberry St., Appleton Norka Inc., a 27,324-sq. ft. addition to the existing industrial building.


12 | July 2016 | NNB2B

13 - 400 E. North Island St., Appleton Neenah Paper Inc., a 45,000-sq. ft. addition to the existing specialty paper mill. Project completion expected in late fall. General contractor is Bayland Buildings of Green Bay. 14 - Plaza Drive, Fox Crossing Community First Credit Union, a 120,000-sq. ft. corporate office campus. Project completion expected in late fall.


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15 - 1517 County Road O, Neenah Ogden Development, a 115,500-sq. ft. light industrial and warehouse building. Project completion expected in August. General contractor is Keller Inc. of Kaukauna.

19 - 927 S. Green Bay Road, Neenah Aldi, a 17,825-sq. ft. grocery store. Project completion expected in late summer.

16 - 333 N. Green Bay Road, town of Menasha ThedaCare Physicians, a 70,000-sq. ft. health care clinic for family practice, internal medicine and endocrinology. Project completion expected in late fall.

Projects completed since our June issue: • Fox West YMCA, W6931 School Road, town of Greenville. • Curwood Inc., 2621 W. Everett St., Appleton. • Romenesko Development, 3100 E. Capitol Dr., Appleton. • Moto Mart, 320 S. Kensington Dr., Appleton.

17 - 120 Main St., Neenah Plexus Corp., a four-story, 85,209-sq. ft. commercial office building to house the company’s design center. 18 - 1645 Bergstrom Road, Neenah Menasha Packaging Company, a two-story, 103,900-sq. ft. corporate office complex. Project completion expected in fall.

NNB2B | July 2016 | 13

Build Up Greater Green Bay area 1

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1 - 2809 Flintville Road, Suamico Saint Paul Episcopal Church, an addition to the vestibule of the existing church. Project completion expected in September. General contractor is Keller Inc. of Kaukauna.

4 - 2740 W. Mason St., Green Bay Northeast Wisconsin Technical College, a 67,760-sq. ft. addition to the existing Business and Information Technology Center on campus. Project completion expected in late 2017.

2 - 2340 Duck Creek Parkway, Howard Dental Associates, a 3,300-sq. ft. addition to the existing commercial building for a new dental clinic. Project completion expected in July.

5 - 2231 N. Quincy St., Green Bay NEW Water/Green Bay Metropolitan Sewerage District, a wastewater treatment and electrical generation facility. Project completion expected in 2018.

3 - Meijer Drive, Howard Meijer, 192,000-sq. ft. retail department store. Project completion expected in summer 2017.

6 - 320 N. Broadway, Green Bay DDL Holdings/Titletown Brewing, an addition to the former industrial facility for a mixed-use retail development.

14 | July 2016 | NNB2B

7 - 503 Main St., Green Bay Camera Corner, a 12,000-sq. ft. addition to the firm’s networking and audiovisual departments. 8 - 304 N. Adams St., Green Bay Hotel Northland, a substantial overhaul of the existing 8-story building for a 160-room luxury hotel with two restaurants and a spa. Project completion expected in late fall. 9 - 1940 Main St., Green Bay Dollar Tree, a 10,000-sq. ft. retail store. Project completion expected in early fall. 10 - 2700 Block of N. County Road P, New Franken Harold Tauschek Excavating, an 8,800-sq. ft. shop and office facility. Project completion expected in October. General contractor is Keller Inc. of Kaukauna. 11 - 955 Challenger Dr., Green Bay EuroPharma, a 20,160-sq. ft. warehouse addition to the existing industrial facility. Project completion expected in September. General contractor is Keller Inc. of Kaukauna. 12 - 1160 Kepler Dr., Green Bay Aurora Baycare Medical Center, a two-story, 11,000-sq. ft. addition for cancer care services. Project completion expected in the fall. 13 - 1351 Ontario Road, Green Bay Willow Creek Behavioral Health, a 72-bed, 52,265-sq. ft. psychiatric hospital and substance abuse treatment facility. Project completion expected in July. 14 - 4200 Main St., town of Ledgeview BelGioioso, an addition to the existing cheese manufacturing facility. 15 - 2328 Costco Way, Bellevue Discount Tire, a 9,179-sq. ft. automotive and tire service center. 16 - 2394 Costco Way, Bellevue Buffalo Wild Wings and Mattress Firm, a 9,742-sq. ft. multitenant commercial retail building. 17 - 2609 Development Dr., Bellevue Pediatric Dentistry Clinic & Family Dental Center, an 8,781sq. ft. dental clinic. Project completion expected in August. General contractor is CR Structures Group Inc. of Kimberly. 18 - 1401 S. Webster Ave., Allouez Kwik Trip, a 2,736-sq. ft. convenience store and fuel station. Project completion expected in July. 19 - 470 Marina Lane, Ashwaubenon Residence Inn by Marriott, a 103-room hotel. Project completion expected in late fall.

20 - 845 Cormier Road, Ashwaubenon O’Reilly Auto Parts, a 7,453-sq. ft. commercial retail building. 21 - 2083 Holmgren Way, Ashwaubenon Heyrman Printing/Green Bay Blue, a 4,900-sq. ft. addition to the existing print facility. Project completion expected in September. General contractor is Keller Inc. of Kaukauna. 22 - 1267 Lombardi Ave., Ashwaubenon Vainisi Plaza, a four-story, 40,000-sq. ft. mixed-use, multitenant office building with retail on the ground floor. 23 - 1900 Block of South Ridge Road, Ashwaubenon Hinterland Brewery, a two-story, 20,000-sq. ft. brewery and restaurant. Project completion expected in summer 2017. 24 - 1900 Block of South Ridge Road, Ashwaubenon Lodge Kohler, a five-story, 150-room hotel, restaurant and spa. Project completion expected in summer 2017. 25 - 1900 Block of South Ridge Road, Ashwaubenon Bellin Health Sports Medicine Clinic, a nearly 30,000-sq. ft. sports medicine facility. Project completion expected in summer 2017. 26 - 2391 S. Ridge Road, Ashwaubenon Ashwaubenon High School, a new community auditorium and a new swimming pool. Project completion expected in early fall. 27 - 1010 Centennial St. Ashwaubenon Laser Form, an addition to the existing industrial building. 28 - 1724 Lawrence Dr., De Pere Festival Foods, a two-story, 42,500-sq. ft. corporate office building. Project completion expected in December. 29 - 601 Third St., De Pere St. Norbert College Mulva Family Fitness & Sports Center, a nearly 50,000-sq. ft. addition to the existing athletic facility for a competition swimming pool and fitness center. Project completion expected in May 2017. 30 - 633 Heritage Road, De Pere Belmark, a three-story, 41,000-sq ft. addition to the existing Plant #3 for an office building, as well as a skywalk connecting to another building on the industrial campus. Projects completed since our June issue: • Bode Central, 2467 Glendale Ave., Howard. • Garrity Ventures, 1760 Velp Ave., Howard. • Tri City Glass & Door, 1811 E. Mason St., Green Bay. • Bellevue Commons/Starbucks, 2360 Costco Way, Bellevue. • Ashwaubenon Community Center, 900 Anderson Dr., Ashwaubenon. • Valley Packaging Supply, 3181 Commodity Lane, Ashwaubenon. • Kwik Trip, 746 Main St., De Pere. • Rennes Health & Rehab Center, 200 Ninth St., De Pere.

NNB2B | July 2016 | 15

Cover Story

Building Sustainably While many of yesterday’s trends in ‘green’ construction are now commonplace, new innovations in sustainable facilities emerge

Story by Lee Marie Reinsch

In 1986, how many of us had a recycling bin? Or a compost bin? Or had ever heard of solar shingles and low-flow toilets? We thought gray water was what resulted when Elvis impersonators rinsed out their Grecian Formula. From buying Energy Star appliances to using cloth grocery sacks, Americans behave, think and act differently than we did 30 years ago. Companies are no different. In northeast Wisconsin, those in the construction trade say they’re more conscious of energy use and the environment than in the past, and their consumers expect it.

16 | July 2016 | NNB2B

Little changes

Thirty years ago, people weren’t installing nearly as much roofing insulation as they are now, said Precision Roofing CEO Jerry Ziegelbauer. He indicated state guidelines for insulation back then were much lower than today. Forget expensive solar panels and costly rooftop wind turbines – people in northeast Wisconsin are making modest shifts rather than radical means to use less resources and conserve what they have. “There isn’t a tendency to spend money on things that have a limited return on investment,” said Rob Lindstrom, an architect at Keller Inc. in Kaukauna. “If we can show, for instance, a furnace that has higher efficiency rating, or that more insulation has a return on investment, they’re willing to spend that additional upfront money.”

Extra layers

White roofing helps reflect the sun’s rays to keep buildings cooler.

Precision Roofing installs commercial and industrial roofing, and its customers are having them insulated. It might be just on the roof, but it’s low-hanging fruit.

buildings can be certified by various levels of sustainability all the way up to platinum.

“We push the expanded polystyrene that’s the white beadboard – much better for the ozone,” said Ziegelbauer.

“There’s costs associated with (LEED). There’s commission. You also pay an outside agency that monitors the process. It really adds to the cost,” said Dean Hunt, director of marketing and business development for Bayland Buildings in Green Bay. “The benefit of that is still yet to be determined.”

One vendor Precision uses recycles its scraps and can remove old insulation and regrind it into a new product. Many clients want white roofs. “It reflects the sun off the building,” Ziegelbauer said. “It costs up to 30 percent less to cool the building, just because of the roof color. It’ll make your insulation perform as expected, versus a black roof, which will overheat the insulation.” Although he’s not installed a rooftop garden yet, Ziegelbauer is fielding more inquiries lately about them. They not only add insulating properties, but also protect the roof membrane from the elements, especially the sun. “The sun is what deteriorates the roof,” he said. Borsche Roofing Professionals in Hortonville, too, has seen an increase in reflective roofs in recent years.

Not everyone buys it.

Some building owners choose to build to LEED standards but don’t go for the official LEED seal of approval. “I see that as a trend,” Hunt said, adding that his architect hasn’t had a LEED inquiry in three years. But where clients do see benefit is in using natural light, strategic window design, and renewable materials like cork and bamboo, Hunt said. In other words, smaller modifications. “There’s a light shield you can create to reflect the light back into your building and prevent it from falling into an area that just doesn’t get utilized. Those are the types of things that don’t cost a lot that you can create to have a bigger input,” Hunt said.

“The biggest reason for that is they’re very close in price,” said president Dave Schultz. “Ten years ago a ‘green’ roof was substantially more expensive than a black roof, and we did a lot less of them because, when push came to shove, people couldn’t justify the cost. But today the cost is very similar.”

Permeable parking lots are another no-brainer.

But Schultz said Borsche Roofing actually does more gray roofs than white. “They don’t look dirty nearly as fast,” Schultz said. “You get some reflective qualities in the summer and you still maintain some of your heat absorbing qualities in the winter.”

“Our industry has done a really great job of incorporating a lot of sustainable design already into our projects,” Hunt said.

Maintaining the LEED?

Eighteen years ago, the Leadership in Energy and Environmental Design (LEED) third-party green certification program of the U.S. Green Building Council crept onto the scene. In the last decade, it’s become more widely known in northeast Wisconsin. By meeting certain design standards – letting daylight inside, using environmentally friendly materials, installing bike racks for bicycle commuters –

The lack of LEED inquiries isn’t due to lack of interest in the environment, Hunt said, but because builders are already on top of the issue of energy efficient and sustainable buildings.

He said Bayland automatically puts in specifications for LED lighting, layout and utilizing building position for maximum sun to reduce electric light use when looking at a new project. “A lot of our clients have seen us already adapt almost common-day principles into our design – that’s why they’re not requesting it much.” He and other builders say many companies aren’t willing to exceed their construction budget for alternative-energy projects with long-term payback. “Geothermal is still a long-term payoff for the investment you put in upfront,” Hunt said. Companies want to be good NNB2B | July 2016 | 17

Cover Story stewards of the environment but need to remain within budget. “They’re saying, ‘Yes, I want energy savings, but if it’s a 25year payoff and it puts me over budget, I can’t do it,’” Hunt said. “These conversations are happening on every project.” Other builders agree. “I think people are just more aware of the little things they can do,” said Jesse Van Boxtel, president of Millennium Construction in Appleton. “If it’s a 10-year payback, that is the borderline of where people decide to go with the energyefficient (product) or not. Things like solar panels aren’t going to come around, wind turbines for on top of buildings aren’t going to catch on, geothermal isn’t going to pay for itself, but if your average 12,000-square-foot warehouse decides to spend $5,000 on all-LED lighting or another $5,000 on insulation, they’re going to go with those options versus some of the other green environmental (options).” For some organizations, alternative energy is worth the extra cost. “Say you have a corporate philosophy (that touts environmentalism),” Hunt said. It can be good for public relations. But costs can be substantial. “Often those who put up wind turbines do it on principle, not necessarily to save money on energy,” Hunt said. “The technology is not at the point yet where it equates to what the cost is.” Government subsidies spurred many installations of wind turbines, he said, but most of those subsidies don’t exist anymore. Still, the government’s involvement may help speed along improvements in technology: “More things will get developed that will eventually get to the efficiency level that makes them viable,” Hunt said. Like making solar and wind power storable. “Then that’s when you’ll see people really diving into it.”

Feeling WELL

LEED is still around, but there’s a new kid on the block: WELL, the building-standard rating system developed by the International WELL Building Institute, which is partnering with the U.S. Green Building Council to roll out. While LEED focuses on reducing quantities of resources used – materials, energy, water – WELL supplements those measurements by focusing on increasing quality, said Theresa Lehman, director of sustainable services for Fox Crossingbased Miron Construction. “Increasing quality of lighting, increasing quality of water, increasing the quality of anything has the potential to impact human health,” Lehman said. WELL is “marrying best practices in design and construction with evidence-based health and wellness intervention,” she said. Its guidelines focus on people – their moods, fitness, nutrition, sleep patterns – as they relate to their environment. “Due to low energy prices right now, the market seems to have shifted from focusing on how to be energy efficient or 18 | July 2016 | NNB2B

minimize energy use to ‘How do we enhance the health and wellbeing of people?’” Lehman said. “Healthcare costs continue to rise, health insurance premiums continue to skyrocket, and there’s been a big huge emphasis in all market segments on human health and wellbeing.” WELL and LEED overlap on about a dozen metrics, but WELL adds the categories of air, water, nourishment, light, fitness, comfort and mind. “When it comes to water, LEED is all about reducing quantity of water where WELL looks at quality, so they’re looking at sediment and micro-organisms, dissolved metals, organic pollution, herbicides, pesticides, fertilizers,” and keeping public water supplies pure as well as testing it and releasing the data in readable form, according to Lehman. WELL looks at air purification, suggesting carbon filtration, air sanitization and ensuring indoor air quality is exceptional. It looks at minimizing combustion-emitting appliances. “They don’t want any appliances in the building that have the ability to combust,” she said. So gas appliances and gas and wood fireplaces are frowned upon. WELL looks at moisture control, sanitization of high-touch surfaces in schools and healthcare centers, establishing policies for green cleaning and pest control, among other things. “As this new generation of millennials comes into the workplace, they’re very interested in does your organization have a corporate sustainability strategy,” Lehman said. “They’re very interested in working in a healthy environment.”

NEW catches up

Milwaukee and Madison may be heavier on LEED projects than northeast Wisconsin, but it doesn’t mean people here are washing their driveways with gasoline or air conditioning their parking lots. “The whole industry has moved more toward what LEED and green were talking about five or eight years ago, like low-VOC paints,” water-based materials and carpets that don’t have the same off-gassing, said Keller architect Lindstrom. “When we put up a steel structure, most of that steel is recycled steel. There’s no additional cost.” Old asphalt and concrete from parking lots, streets and sidewalks is often crushed and used as base for new pavement. “We used to leave it in big chunks and send it up to some landfill site somewhere,” Lindstrom said. He’s seeing more clients and customers requesting daylighting even in warehousing and manufacturing spaces. “It may not be a traditional window like we’re used to looking out (from) your desk, but it may be clerestories, transom lighting or ribbon windows along the top of a manufacturing plant so we’re getting daylight spilling deep into the building,” he said. Lindstrom is also seeing more sprayed-on expandable insulation (a lot like Great Stuff in a can). “We use it a lot in masonry walls, and we’re starting to use it more in this area in wood-frame buildings,” Lindstrom said. It seals buildings better and has a higher R-value than other insulations.

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Cover Story “Because it’s being used more, we’re seeing costs come down on things like that,” he said. He’s not seeing much action on the solar, geothermal and photovoltaic fronts, possibly because government subsidies for alternative energy projects have expired. “We don’t have the subsidies anymore. We’re seeing that unless someone has a real desire to do it, the return on investment isn’t very good,” Lindstrom said.

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Filling a need

Clients may be discouraged when they find out how long it might take for a solar, photovoltaic or geothermal construction project to pay for itself, but they’re still choosing to be kind to the environment. Especially when it comes to landfills. People love reusing old construction materials. “A lot of people and groups are coming forward and wanting to use things. People don’t want to see the landfills overfilled,” said Randy Calmes, president of James J. Calmes & Sons Construction in Kaukauna. Habitat for Humanity is one such group. His company recently demolished a building in Chilton to make way for a credit union. They opened the site to the public to take whatever they wanted. “All we had left was one wall. They took everything: every window, every door, all the ceiling tiles,” he said. “We didn’t realize they were going to take the building apart.” These days, Calmes’ demolition sites often have three or four different kinds of Dumpsters on hand, and they’re not headed for the dump.

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“There are Dumpsters for all of the gridwork, ductwork, all of the electrical stuff. They’re taking all that stuff and separating it rather than just putting it all in a Dumpster. All of it’s being recycled, even the concrete,” Calmes said. “It’s good to see that we’re not filling the landfills as much.”

A new angle

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Prismatic skylights are generating excitement for Millennium Construction in Appleton. They diffuse and refract sunlight into microbeams so it can be redirected and maximized. “We’re able to incorporate them into our metal buildings and our metal roofing. They can put off more light than actually having the lights on inside,” said Millennium’s Van Boxtel.

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Clerestory windows in an institutional setting.

“People want projects that include natural lighting on the inside.”

turn off lights when a room has enough daylight.

He’s seeing an uptick in clerestory windows in warehouses and manufacturing plants. Clerestories are series of windows on an upper part of a wall, for the purpose of letting daylight in rather than seeing out.

One recent project for Werner Electric’s new headquarters in Appleton includes a photovoltaic device that tracks the sun’s angle and rotates accordingly. It shows how much energy can be generated from the sun in a given day.

Van Boxtel said LED lights are even more popular than prismatic skylights and predicts up to 80 percent of his projects will incorporate them in a few years. Customers enjoy the low maintenance.

Consolidated is one of the many companies incorporating LED lighting into its projects. Most of its projects in the last year used LED.

“You’re not having to change lightbulbs all the time,” Van Boxtel said, noting LED lights last longer than incandescent bulbs. They’re cooler than incandescents, too, which reduces cooling demand. And of course, using less energy is a perk, too. “We’re still finding it to be a five- to seven-year payback, but I would say on a 12,000-square-foot warehouse, you could save a few hundred to $1,000 a year on electricity.”

Let there be light

Consolidated Construction’s clients are also asking for daylighting. “It’s good from a worker-satisfaction standpoint, and if you don’t need to turn the lights on, you save energy,” said Curtis Schroeder, director of design for Appleton-based Consolidated Construction Company. They’re designing office buildings longer and thinner versus square so more daylight can reach more rooms.

“There are certain things that are just very good practice,” Schroeder said. “Can we get non-LED lighting? Yes, but it just doesn’t make sense not to do LED lighting anymore, so we’re going with the energy efficient. The price has come down.” He’s working on a tentative design for a downtown Milwaukee building that integrates rooftop gardens. Plants would grow in three to four inches of soil in trays on a white rubber membrane roof. “It will take care of some of the stormwater (versus letting it flow into the storm sewer),” Schroeder said. He said despite lower energy costs, people haven’t lost interest in conserving energy. “Some people in the back of their mind are thinking ‘Are the energy prices going to go up in three years?’ But if they’re truly meant to be energy conscious, they are.” n Lee Reinsch of Green Bay worked 18 years at daily newspapers before launching her freelance business, edgewise, in 2007.

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False Sense of Cyber Security

Small to medium-size businesses may not understand they face many of the same data security challenges as major corporations Story by Rick Berg

For every major data security breach we hear about, there are dozens of attacks on smaller businesses that go unreported. Symantec, a leading provider of antivirus and other data security services, in its 2016 Internet Security Threat Report, estimated that small businesses were the targets of 43 percent of the phishing attacks launched last year – up 9 percent from 2015 and up dramatically from just 18 percent in 2011.

While large businesses remain the primary targets for cyber criminals, smaller businesses have become more attractive, in part because they have fewer security resources and, even worse, many appear to be cutting their already slim technology security budgets.

larger firms continue to increase their security spending.

In that sense, small business has become the “low-hanging fruit” for data thieves. The international accounting firm PricewaterhouseCoopers reported last year that smaller firms – those with annual revenue of less than $100 million, had cut their data security spending by 20 percent in 2014, while

“We hear about the big guys when their data is breached, but we don’t hear about the little guys. It’s not newsworthy,” said Joe Cicero, a network specialist instructor at Northeast Wisconsin Technical College in Green Bay, who focuses on

24 | July 2016 | NNB2B

Cyber security vendor Kaspersky Lab, which monitors cyber threats internationally, noted in a recent report that “larger enterprises have become better defended so cybercriminals are moving down the business food chain.”

cyber security and computer forensics. In fact, Cicero said, one of the most notorious recent data breaches occurred in 2013 at Target as a result of a breach at a smaller company – one of Target’s suppliers. While Target’s data security protocols were found to be at fault, the hackers’ job was made a lot easier by their ability to use the third-party vendor’s system as a back door to Target. Byron Franz, a special agent with the Milwaukee office of the Federal Bureau of Investigation focusing on cyber security, said while most of the media attention is paid to large breaches like the one at Target, cyber-attacks on smaller businesses strike at “the lifeline of the economy – and they are attacked as much as the big guys.” Andy Hull, information security officer at Heartland Technology Group in Little Chute, noted the vulnerability of small to medium-size businesses has been highlighted by “a huge uptick in ransomware attacks at these businesses over the past six months.”

10 Ways to Prevent Cyber Attacks Even if you don’t currently have the resources to bring in an outside expert to test your computer systems and make security recommendations, the team at Valley Insurance Associates in Appleton offered these simple, economical steps to reduce your risk of falling victim to a costly cyber-attack: 1 2 3 4 5

Train employees in cyber security principles. Install, use and regularly update antivirus and antispyware software on every computer used in your business. Use a firewall for your Internet connection. Download and install software updates for your operating systems and applications as they become available. Make backup copies of important business data and information.

6 Control physical access to your computers and network components. 7 Secure your Wi-Fi networks. If you have a Wi-Fi network for your workplace, make sure it is secure and hidden. 8 Require individual user accounts for each employee. 9 Limit employee access to data and information, and limit authority to install software. 10 Regularly change passwords. In addition to the listed tips, the Federal Communications Commission provides a tool for small businesses that can create and save a custom cyber-security plan for your company, choosing from a menu of expert advice to address your specific business needs and concerns. It can be found at www.

NNB2B | July 2016 | 25


5 essentials of a cyber liability insurance policy

A complete cyber liability insurance policy will provide coverage for the following costs:


Forensics and legal: When a breach occurs, the first step is to hire a forensics and legal team to determine the size and scope of the breach and provide advice on how to comply with the law.

Public relations: If a network security data breach occurs, it is important to hire a public relations team to help mitigate reputational risk associated with the breach.


Notification costs and credit monitoring: Most states now have breach notification requirements that require companies to inform affected individuals of a data breach in a timely manner. It’s also become standard to offer free credit-monitoring services for at least 12 months following the incident.

Business interruption coverage: Network security failure often leads to unforeseen business disruptions. These interruptions sometimes come in the form of distributed denial of service attacks, which are often accompanied by a malicious party overloading company websites with requests.




Cyber extortion coverage: Extortion coverage helps cover the costs associated with the investigation of threats to commit cyber attacks and for payments to extortionists who threaten to obtain and disclose sensitive information. Source:

26 | July 2016 | NNB2B

Data held hostage

Ransomware attacks are just the latest cyber threat to emerge, and these are largely targeting smaller businesses not as securely defended as large companies and who don’t routinely and securely back up their data. The FBI estimates ransomware attacks cost U.S. businesses upwards of $150 million per year. That’s an estimate only, because the FBI suspects that many companies simply pay the ransom and don’t want the embarrassment of having their data breach publicly exposed. A ransomware attack works like this: Often triggered by a spear-phishing email, an employee opens an infected file, clicks on an infected pop-up ad or visits an infected website. That action unleashes malware in your system, which then encrypts your data so it’s inaccessible to you. In order to regain access to your data, you’re instructed to pay a ransom – usually in the form of a Bitcoin payment, which is untraceable. Paying the ransom, of course, is no guarantee that you’ll get access to your data back, so you may be hit for further payments. While antivirus software, firewalls and pop-up blockers can help mitigate the chances of a ransomware attack, the safest solution is to remotely back up your data frequently, so it is inaccessible to the attackers. If you’ve done that, you can simply restore your data without paying ransom – after having the ransomware removed from your system.

Insuring your data & integrity The rise in ransomware and other cyber-attacks has been accompanied by the increasing availability of cyber security insurance, according to Mike Fitzgibbon, a commercial insurance specialist with Valley Insurance Associates in Appleton.

“It’s been slow to gain acceptance,” Fitzgibbon said, “but people are at least aware that the insurance is out there and there’s more awareness of the cyber security threat. It’s similar to the HR insurance programs that came out a few years ago. As companies became more aware of the potential for personnel lawsuits, those HR policies were more widely adopted. There’s certainly more dialog going on today about cyber security policies.” Cyber security policies are generally “a la carte,” Fitzgibbon said, meaning that companies can choose what threats they want protection against. Policies can include first-party coverage, which would reimburse the business for direct costs associated with a data security breach, and third-party coverage, which would indemnify the business against claims being brought by a customer or other outside entity bringing a liability claim against the business. The Ponemon lnstitute’s 2015 Cost of Data Breach Study concluded that data breaches on average leave companies on the hook for $3.79 million in damages per incident. A cyber security insurance policy can even provide reimbursement for ransom paid to recover data, though

“People often have a very narrow view of what cyber security is ... One of the things we want to do is help broaden their perspective to understand that anyone connected to the Internet has some exposure and to help them identify ways to reduce that exposure.” Dick Sauberlich, IT administrator Valley Insurance Associates in Appleton

the insurance company would not pay the money directly to the cyber criminals. The FBI and insurance companies generally recommend against paying ransom for data, since it only encourages further attacks and there is no guarantee that the data will be returned.


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Train, but verify

There are many ways to reduce your exposure to cyber-attacks, but the most important and least expensive is putting cyber security policies in place and then educating your employees on those policies, according to FBI Agent Franz. Among the key policies: Employees should never open suspicious attachments or links in emails or online ads; should have clear directives about what programs they can have installed on their workstations; should follow good password practices; and should back up their work frequently.

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Providing education to employees is critical, but equally important is verifying that the training is being followed. Franz recommends using internal or external “white hat hackers” to test your employees’ follow through of such policies. “One of the best ways we’ve found to see how your training is working is to have your own IT people or someone outside the organization send phishing emails to your employees to see if they fall for it,” Franz said. The idea is not to punish those who “fail” the test, Franz said, but to identify where retraining and reinforcement is needed.

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People, Process, Technology

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While his company’s primary role is providing technology solutions, Heartland’s Hull said technology can’t help very much if a business does not also put cyber-security policies and practices in place and then make sure employees understand their roles in safeguarding data. The Identity Theft Resource Center reported 781 data breaches were recorded in the U.S. in 2015, and nearly half of those were the result of employee error, improper disposal of documents, lost equipment and other non-technological failures. “It all comes down to a layered approach,” Hull said. “We talk about people, process and technology working together.” Part of Hull’s role at Heartland is to provide security-focused assessments at businesses, looking at both technology and the processes in place. “One of the things we often find, for example, is that businesses may have a backup system in place, but they’re not validating that the backup is working the way it’s supposed to,” Hull said. “An assessment can help identify that. You don’t know what you don’t know.” Outside assessment services like Heartland’s are beginning to emerge, in part, because smaller businesses don’t typically have the internal IT resources available. If a business does choose to purchase cyber-liability insurance, they can be assured the insurance company is going to provide significant expert resources to minimize the chances that the policy will ever have to pay out.

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Dick Sauberlich, IT administrator at Valley Insurance Associates, said that’s a primary role he fills at VIA and a valuable service for clients. “People often have a very narrow view of what cyber security is,” said Sauberlich. “One of the things we want to do is help broaden their perspective to understand that anyone connected to the Internet has some exposure and to help them identify ways to reduce that exposure.” Cicero agrees that outside expertise is critical for small to medium-size businesses, but he also said it’s important for business owners to educate themselves and stay educated about data security threats.

“... larger enterprises have become better defended so cybercriminals are moving down the business food chain.”

From a recent report issued by cyber security provider Kaspersky Lab

Data security vendors like McAfee, Symantec, Kaspersky Lab and Trend Micro all produce updated reports on security threats, and businesses should pay close attention to those reports to understand where the next attack might come from, Cicero said. “Find out what the highest attack vector is today and then secure that vector,” Cicero said. Franz recommends that businesses take advantage of free cyber security resources like the National Institute of Standards and Technology’s Cybersecurity Framework ( cyberframework). While a business might not be able to financially implement all the recommendations available, “the important thing is to get the best cyber security you can afford and keep educating yourself and your employees about best practices,” Franz said. n Rick Berg is a freelance writer and editor based in Green Bay.

28 | July 2016 | NNB2B



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Slashing energy costs In the manufacturing plant, in the office or on the road, reducing energy consumption saves cash and the environment

Turn the lights off when you leave the room. Shut off the television when you’re not watching it. Shut off the hot water faucet while washing the dishes. All these lessons we learn as children drive home an energy management conscience that carries through to adulthood. No matter how insignificant the energy savings that resulted from those seemingly trivial actions as young children, they set the table for the cost reduction strategies our businesses can adopt related to efficient use of energy. Energy efficiency initiatives for business run the gamut from lighting and equipment automation to efforts to recover heated air and water. In between, a host of other day-to-day activities like the lessons we learned as children help from draining additional electrons off the grid – and it’s all working. Statewide electrical use from public and investor-owned utilities declined month over month from 2015 to 2016, according to the most recent data available from Wisconsin’s State Energy Office in Madison. While it’s just a snapshot in time, the data illustrates that electrical use doesn’t have to increase simply because productivity increases. 30 | July 2016 | NNB2B

Story by Sean Fitzgerald, New North B2B publisher

Hundreds of northeast Wisconsin businesses play a role in actively reducing their own energy consumption, and a handful even build their business models around helping other businesses cut energy use, trim costs and build environmental credit without having to skimp on the quality of their operations. The following are a few examples to consider that – while perhaps illustrated on a much larger scale – might offer some ideas your business can borrow to reduce energy costs in the plant, in the office or on the road.

Pledge to lower energy use

Fortune 400 heavy-duty truck manufacturer Oshkosh Corp. signed up for the U.S. Department of Energy’s Better Plants program two years ago, committing to reduce their energy intensity by 25 percent over 10 years at the company’s U.S. operations. In that regard, the company set a goal of reducing its energy use by 2.5 percent year over year across all of its operations, said Kevin Tubbs, senior director of sustainability and environmental affairs for Oshkosh Corp. From its 2014 fiscal year to last year, Oshkosh Corp. reduced

energy use at its U.S. plants by 7 percent through various strategies. One particular project implemented at one of its defense segment facilities in Oshkosh recirculated filtered air back into the plant rather than exhausting it outdoors, reducing the need to heat frigid winter air. The upgrade yielded annual energy savings of more than 130,000 kilowatt-hours and an annual cost savings of nearly $137,000. “As the old saying goes, you manage what you measure, and we’ve been measuring it and trying to get the information out in front of our people,” Tubbs said. “Energy is certainly an area where you can get an environment benefit and an economic benefit from the same initiative. It’s smart for the business and smart for the environment.”

“Energy is certainly an area where you can get an environment benefit and an economic benefit from the same initiative.” Kevin Tubbs, senior director of sustainability and environmental affairs for Oshkosh Corp. Numerous other projects help drive energy savings as well. Tubbs said much of the heated air generated by compressors in its plants is now reused to help maintain a warmer climate during winter months. At its Pierce facilities in the Fox Cities which manufacture fire and rescue equipment, the company introduced variable speed drives to the fans on its painting lines to more efficiently manage the energy used to restart the fans from the “off” position. For these and other efforts, Oshkosh Corp. was named one of 14 winners of the 2016 Excellence in Energy Efficiency Award from Wisconsin Focus on Energy. And while these one-time initiatives can shed a lot of energy use in one fell swoop, other ongoing efforts can shave off a kilowatt-hour here and a kilowatt-hour there. “You’ve got project-related energy savings (such as the examples mentioned above), but then you’ve got the way that you operate and the low-cost and no-cost energy efficiency practices, too,” Tubbs stated.

with the rest of the workforce and try and engage as many people as you can.”

In a good light

Upstart Manitowoc-based LED (light-emitting diode) lighting manufacturer energybank built its company on the concept that businesses can spend far less on their electrical bills for lighting while producing a better quality of light and reducing the maintenance required to replace burned out bulbs. Company founder and CEO Neal Verfuerth – who cultivated compact fluorescent lighting manufacturer Orion Energy Systems in Manitowoc from the ground floor to a publiclytraded company with $120 million in annual sales – has more than 60 lighting patents to his name. His latest venture into designing and commercializing LED lighting fixtures for commercial offices and retail, warehousing, manufacturing facilities and exterior outdoor lots took nearly six years to develop from concept to formally launching energybank’s products to customers in the second half of 2015. Currently, LED-based lighting holds less than a 5 percent share of the overall market for lighting, Verfuerth said, but industry experts expect the predominance of LED to grow significantly as technologies continue to come down in cost and offer greater ease of installation. It’s become a revolutionary shift in illuminating living and work spaces. “It’s very much like when we went from oil lanterns to light bulbs,” Verfuerth said. The company’s highly-touted model T product – already the winner of the 2016 Governor’s New Product Award from Wisconsin Society of Professional Engineers and 2016 Product of the Year Award from Plant Engineering magazine – has been slashing utility bills for its customers requiring outdoor lighting, providing a much higher quality of light while at the same time being “dark sky compliant” to nearly eliminate light pollution during nighttime hours. Energybank installed its model T product on the outdoor lots at Kolosso Automotive’s College Avenue dealership in Appleton in early 2015, which has since saved the auto dealer 78 percent of its previous energy use. What’s better, explained general manager Ryan Kolosso, is the quality of light is far better to highlight the features of its merchandise to prospective shoppers walking the dealership’s lot after dark.

As an example, the company holds events it calls “treasure hunts” at its facilities where a team of employees walk through the plant with the specific intent of identifying small examples of wasted energy – equipment still running when it’s not being used, lights turned on when not in use, or air leaks on a compressor that haven’t been repaired or reported. Tubbs said these events involve a cross-section of the company’s workforce and help reinforce a culture of sustainability. “We have a limited about of people who have energy or environmental or sustainability in their job title – there’s just a few of us that have that in our job description,” Tubbs said. “So in order to really make it work, you’ve got to communicate

Submitted photo

The ThinLine architectural LED fixture from energybank illuminating a classroom.

NNB2B | July 2016 | 31






“The illumination is exceptional – especially compared to other types of fixtures we compared them with,” Kolosso said. “Even our customers mention that the cars really ‘pop’ from the lot.” While customers need to spend some dough purchasing new fixtures to replace those older, inefficient lights they’ve been using for years, energybank’s Verfuerth said the average energy savings achieved by installing one of the company’s model T lighting fixtures provides a return on investment in just two to three years. Everything beyond that timeframe is a penny saved after penny saved.

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energybank’s model T throws 70 footcandles – a measurement of light photometry – on the shiny hoods and windshields of Kolosso’s new vehicles as compared to just 20 footcandles with the exterior lighting it previously used on its lot.

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energybank installed its model T product on the outdoor lots at Kolosso Automotive ... in Appleton in early 2015, which has since saved the auto dealer 78 percent of its previous energy use.


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As energybank’s model T product captures high praise from industry innovation leaders during the early part of 2016, the company also manufacturers energy efficient LED lighting fixtures for commercial office and retail spaces as well as for warehousing and manufacturing facilities of all sizes. “The architectural ThinLine (product which integrates into existing ceiling tiles in commercial offices and retail stores) was just released a few months ago, and it’s already taken off with customers,” Verfuerth said. Opening up a new frontier of energy management for businesses, the company’s Genius IoT (Internet of Things) product launching later this year will allow customers to synchronize production processes machine to machine, generating real-time energy data from each source of use. The product promises to allow customers to take control of their energy cost allocation. Verfuerth indicated energybank is working with a software development firm from the Fox Valley to finalize Genius IoT and expects to have it on the market later in 2016.

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For better banking, think First 32 | July 2016 | NNB2B

On the open road

It’s true many energy efficiency initiatives for business revolve around facility and equipment management to cut back on electric, natural gas and water use. Yet, for some companies the greatest use of energy comes from their fleet of vehicles out on the roadway. For those businesses, Green Bay-based Breakthrough Fuel provides logistics management to help move freight as

efficiently as possible between destinations, using a carefully managed strategy of seagoing ships, rail and over-the-road trucks. In doing so, Breakthrough Fuel not only attempts to identify the least expensive fuel prices for its clients, but also works to reduce both consumption and emissions associated with its clients’ transportation fuel, said Daniel Cullen, director of applied knowledge for the firm. “We always tell our clients ‘the best gallon of diesel is the gallon of diesel you don’t have to buy,’” Cullen said. Breakthrough Fuel’s own sustainability report recently issued for 2016 indicated freight transported by its clients in 2015 traveled 7.1 miles for every gallon of fuel consumed, a more than 20 percent increase from the 5.8 miles its clients claimed for the same metric in 2010. But besides helping clients efficiently consume more traditional fuels like diesel, it also advises transporters on the potential to use alternative fuels like compressed natural gas (CNG) or renewable natural gas (RNG) to reduce greenhouse gas emissions. “That’s important to many of our clients,” Cullen said. “We have a number of clients with very aggressive emissions-reduction goals.” In some cases, those clients are forced into emissions reductions efforts. In

2015, California extended its “cap-and-trade” regulations placed on manufacturers to the transportation industry as well, limiting the amount of greenhouse gas over-the-road trucking companies can emit without the penalty of having to purchase carbon credits. The law doesn’t just apply to California companies, Cullen said. Any carrier moving goods through the state is subject to purchasing transportation emissions credits, which can cost as much as 12 cents per gallon of traditional fossil fuels. Breakthrough Fuel advises clients on the prospect of converting their fleets of vehicles to CNG to determine if it makes financial sense. Vehicles equipped with CNG and RNG combustion engines had been an attractive alternative to traditional diesel combustion engines when diesel prices hovered around the $4 per gallon mark, since natural gas has been in abundance and generally cost less than $2 per gallon. In the roughly 16 months since traditionally petroleum-based fuels have come down in cost, CNG has become less attractive financially in the short term, yet it still offers a much cleaner burning fuel with far fewer emissions, Cullen said. In the long term, converting a fleet of vehicles to CNG or RNG can offer greater predictability in a budget because costs are generally less volatile. “Natural gas prices are extraordinarily steady compared with diesel fuel commodity pricing,” Cullen said. “Natural gas strategies are somewhat of a hedge against the market, if you will.” n

NNB2B | July 2016 | 33



oices isions &

A monthly conversation with New North small business owners, each shedding light on the local economy through the perspective of their industry sector.

In 2011, Jamie Veeser saw enough demand for precisionmachined component parts to launch a new business that’s been growing ever since. He started in the manufacturing incubator of Green Bay’s Advance Business Center as the sole employee with one piece of equipment. This past spring Machine Plus moved into a newly constructed 10,000-sq. ft. facility in De Pere’s West Business Park. It’s not easy to carve out a corner in the well-established and competitive arena of manufacturing, but technical skill and leadership helped create a high demand for Machine Plus products. Quality makes for great marketing, and the company’s quality record enjoys an impressive first-pass yield rate above 99.5 percent.

How has the company grown?

Jamie Veeser Owner Machine Plus LLC De Pere

We pride ourselves with growing over 50 percent last year and having far less than 1 percent returned. Our on-time rate was 99.5 percent. We currently employ nine people and are looking to hire three more. The hardest part is learning to let go of positions, because you want every position to be handled perfectly. This is a struggle for most first-time entrepreneurs, I’m learning. We have been overrun by demand of products that are larger and more complex. People have learned to trust and rely on Machine Plus for 3-D and complex tooling. The demand keeps growing for parts that require a skilled machinist. Lack of talent, I think, drives the market more than people realize.

What does that mean for the workforce? I am talking about the industry leaders who are retiring now, and fewer people are looking to fill those spots. This is why you hear major companies closing the doors on their machining departments and shipping out to guys like us. The industry is evolving so fast that to stay ahead you need to invest every day in great people and great tooling. We have found it easier to try and make the industry work for the people we hire. You can’t change people,

34 | July 2016 2016 || NNB2B NNB2B

but you can give them work they are good at. Lining the talent up with the right jobs is hard at first for everyone, but once you get it right everything is worth it. Most large companies that don’t specialize in machining actually get hurt by the time and talent line up. The guy that machines rolls all day long is going to be far better and faster than the same guy if he hasn’t touched that machine every day. This is also true with purchasing of materials and inspecting of parts.

It takes more than 100,000 nails to finish the average construction job. But, it takes only one construction company to deliver an exceptional finished product, down to the last nail.

How do you handle backlogs? We gained great friendships with most of the shops in the area. We all need to stick together a bit more. We will always tell customers when we are full, but if you still need an answer, we will do our best to provide one for you. I will not make any employee work Sundays or on major holidays. I will work them if I overbook because it’s my fault, not theirs.


What processes drive your quality standards? We wanted to achieve no rejections ever. We learned it was best for new hires to help inspect parts before trying to make our quality. They needed a baseline and something to strive for. Keeping everyone in the loop also helps.

N2193 Bodde Road • Kaukauna, WI 54130 (920) 766-7940

“The difference is in the details” slogan of ours reminds us what we are shooting for every day. In a production environment where they are remaking the same part over and over, it is acceptable to have around 1 percent of your parts rejected. Everyone on our team is making completely new parts three to five times a day, every day, and had less rejections than the production houses. This is huge when you have a business relying on a certain part or else their whole assembly line will go down. The other thing to look at is how long it takes to remake this part after rejections. We had an average of one per day. This part has to go through non-conformance paperwork, finding out how we made the mistake so this isn’t ever repeated. Then the part is remade and recoated, and these processes take time. Usually at least four days to do it right for most shops, and we averaged one.

It doesn’t have to be a foreign language.

Why did you become an entrepreneur? Before doing this I worked my way up from the time I was 18 until I was 25. I started at a manual machine shop and moved to an operating job at NEW Industries in Sturgeon Bay. The manager that hired me at NEW Industries was eventually working at Precision Machine

Successful Journeys Need a Guide™ 920.427.5077

NNB2B | July 2016 | 35

Manufacturing in Algoma and called me up to work there. They gave me so many opportunities to succeed and I wanted to do the same for someone else.

What was the biggest help offered by the incubator? The Advance Incubator not only helped me through the finance system, but they also helped me with everyday business questions and with morale support, as well. Chuck Brys, upstairs at the Advance Business Center, gave me great guidance and I still am so grateful to know him. I consider him a great mentor and friend. A positive reinforcement daily is always great.

Has it been difficult to find investment capital? Capital wasn’t really an issue except at the start. If it wasn’t for my first loan from the Advance Business Center’s microloan fund and the money my family loaned me, I wouldn’t have been able to get started. Three months after that and a ton of 15 to 16 hour days – including weekends – I no longer lived on the line of credit. Six months later we bought our second machine in cash, still working 15 to 16 hours each day. I also paid back my family in full.

I worked through Christmas and kids’ birthdays. I would come home, spend a few hours with them, and go back to work. After this, financing became easier because we had built up some cash and a reputation. We wanted to make strategic financial decisions at the right times. We get many offers now for new banks but I really stand by the bank that gave us our first break.

How do you market to new clients? Twizzlers help! That’s kind of our thing. We promote happiness, and who isn’t happy holding Twizzlers? All kidding aside, if you look at everything this company stands for, from the reassuring plus symbol right down to the Twizzlers and the low product return rate, it all spells out how safe and happy people are working with Machine Plus. Marketing mostly comes from cold calling, but once our customers experience Machine Plus we always get more business. We also have an online site where customers can log in and see how their orders are doing, and see their costs. This helps with larger lean companies who need to know when their product will hit the ground and if multiple people need to see pricing. n

Rigorous. Transformative. Remarkably affordable. THE DONALD J. SCHNEIDER School of Business & Economics 36 | July 2016 2016 || NNB2B NNB2B

Guest Commentary

Letting the sun shine in

Finding the right energy mix for Wisconsin increasingly involves solar by Tom Still, Wisconsin Technology Council

Here’s a fact that will likely surprise anyone who likes to joke, whine or fume about the weather in Wisconsin, which includes most of us: The sun shines over the Badger State more than half the time. Depending a bit on where you live in Wisconsin, you can expect to see the sun shining 190 out of 365 days a year, counting days that are partly sunny. That’s not Arizona-like sunshine, but it’s not Seattle, either.

the Central Storage work was finished in 2015, but it was commissioned in April after Madison Gas & Electric Co. completed a transformer upgrade. “(Central Storage) was interested in offsetting a significant portion of its electric utility consumption, primarily used for refrigeration,” said SunPeak President Chad Sorenson in a statement. “SunPeak was able to engineer and install a system that simultaneously lowered its overall cost of electricity, and enhanced its sustainability by powering its facility with natural sunlight.”

Tapping into the sun to produce energy is still a small part of Wisconsin’s overall energy mix, but it’s the fastest-growing component. The Solar Energy Industries Association reports Wisconsin ranks 30th overall among the 50 states in installed solar capacity and that $12 million was spent on solar installations in 2015, up about 70 percent from 2014.

SunPeak itself is an example of how Wisconsin’s solar industry is growing. There are more than 175 solar companies in Wisconsin, according to the national solar association, working in various parts of the supply chain. About 90 companies are installers and contractors, more than 50 are engaged in manufacturing, about 20 are developers or distributors, and another 30 work in financing, engineering and other support functions. Those firms collectively employ about 1,900 people and spread across the state.

“It was a breakout year for solar energy,” said Tyler Huebner, executive director of Renew Wisconsin, in a recent statement. “Over three times as many solar panels were installed in 2015 as the prior year, and the most ever in the state: 7.5 megawatts worth, enough to supply more than 900 Wisconsin homes’ annual electricity usage.”

The declining cost of solar panels and various incentives, such as rebates and tax credits, are a big part of why solar is growing as a percentage of Wisconsin’s overall energy mix. The state is still heavily dependent on coal-fired plants for electricity generation – about 62 percent in 2013, according to the U.S. Energy Information Administration.

Solar installations range from systems that run home water heaters to industrial applications that help to power, heat and cool large buildings. The latest business example is Central Storage & Warehouse in Madison, where 3,000 rooftop solar panels were recently commissioned. With capacity to produce 741 kilowatts of power, it’s the largest solar project in Madison, the fourth largest in the state and Wisconsin’s largest rooftop project. The panels were installed atop several refrigerated warehouses that store frozen, refrigerated and dry food, as well as Central Storage’s corporate offices. The company expects to save about $90,000 in energy costs a year, a figure that reflects the continuing decline in the cost of solar installations. According to the Solar Industries Association, total costs have declined 48 percent since 2010, making it more cost-effective for businesses and others to invest. The Central Storage project was managed by SunPeak, a Madison-based solar project developer that has completed several other projects in Wisconsin and Iowa. Most of

Consumer and utility company interest is also driving solar adoption. Solar energy is a renewable, clean source of power that consumers increasingly expect to see as a part of their local utility company’s portfolio. That was evident during an April community discussion hosted by MGE, which attracted more than 200 people for a four-hour discussion of the utility’s 2030 plan. At Alliant Energy, which serves much of southern Wisconsin and parts of Iowa, a solar project was recently unveiled at the utility’s offices on Madison’s eastside, where a “solar learning laboratory” operates. Other Wisconsin utilities with solar investments range from Xcel Energy, which has a growing percentage of renewables in its portfolio, to community providers in Eau Claire, River Falls, New Richmond, Medford, Greenwood, Viroqua and beyond. Not all days in Wisconsin are sunny, but a warming climate for solar energy is making the most out of those that are. n Still is president of the Wisconsin Technology Council. He is the former associate editor of the Wisconsin State Journal.

NNB2B | July 2016 | 37

Professionally Speaking

Professionally Speaking is a paid promotional spot in B2B.

More Dollars Available for Small Businesses by Christopher Allen of Fox Communities Credit Union 920.993.9000 The National Credit Union Administration (NCUA) has teamed up with the U.S. Small Business Administration (SBA) on a series of initiatives aimed at helping small businesses connect with local credit unions to get better access to capital. By partnering together, the two groups will be able to increase awareness about SBA’s loan programs for credit unions. “It’s about to become easier for credit unions to help their members finance small business ventures,” said Administrator Maria Contreras-Sweet. And she continues, “It’s a natural fit; credit unions are some of this nation’s most trusted mission-based lenders. This partnership will have another benefit in that it will serve the needs of encore entrepreneurs, people who’ve

worked all their lives in one career who decide to strike out on their own. “SBA will guarantee the loans, and credit unions’ long-term relationships with their members put them in an ideal position to assess their character and creditworthiness. This provides flexibility to credit unions to distribute small dollar loans, increasing access to capital to local economies and enriching the entrepreneurial communities which credit unions serve. “Since 2011, the outstanding balance of SBA loans by credit unions has seen nearly a 50 percent increase – from $810 million to $1.2 billion. This signals a growing demand for SBA loan programs. Millions of Americans have used their credit union to finance their car, home or children’s education. We want to empower credit unions to finance small business start-ups, too.”

This partnership between the SBA and NCUA establishes a commitment to credit unions by helping them unlock their capacity to deliver SBA-guaranteed loans. The SBA is making small dollar loans a top priority in efforts to increase business lending and reach the underserved borrowers. Christopher Allen, VP of Business Services, manages the commercial lending and business services area of Fox Communities Credit Union, a $1.2 billion credit union, headquartered in Appleton, WI. To learn more about business services available from Fox Communities Credit Union, visit

Leach Amphitheater • Oshkosh, WI

July 14 KANSAS

Sly Joe & The Smooth Operators Henry Gross GENERAL ADMISSION: $20 • $15 before 6pm • Reserved VIP $40 • Gates open 5:45pm

July 21 George Thorogood & The Destroyers R&B Cadets The Suitcase Junket

Gates open 5:45 pm General Admission: $20 • $15 before 7pm • $10 before 6pm Reserved VIP $30

Reserved VIP and Season Passes On Sale now! Log On to Waterfest.Org for details. Veterans are Free all season – stop at Will Call.

Visit for all concert information. ❘ 920.303.2265 ext. 22 38 | July 2016 | NNB2B

Professionally Speaking

Professionally Speaking is a paid promotional spot in B2B.

Millions of employees impacted by new overtime rules. Are you prepared? by Bruce B. Deadman of Davis & Kuelthau On May 17, the Department of Labor (DOL) announced new rules on overtime pay, fulfilling President Obama’s 2014 promise to raise the salary level at which employers are required to pay overtime. These changes will have wide impact for virtually all profit and non-profit organizations. DOL estimates that almost 4.2 million U.S. currently exempt workers will now be eligible for overtime compensation under the new salary level requirements. Employers must implement these changes by DECEMBER 1, 2016. Violations after that date carry stiff penalties and often result in class or collective action litigation, governmental audits of pay practices, and/ or personal liability to ownership and management.


The most important changes are:

n The rules more than double the salary

threshold for the so-called “white-collar” or “EAP” (Executive, Administrative, Professional) exemptions to overtime pay requirements from the current $455 per week ($23,660 per year) to $913 per week (or $47,476 annually for a fulltime employee). n The salary threshold for the “highly compensated” employee exemption will increase from the current $100,000 to $134,004 annually. n The new rules allow employers to count nondiscretionary bonuses and commissions to satisfy only up to 10% (or $4,747) of the minimum salary level. Such bonuses or commissions may only count toward the threshold if they are paid quarterly or more frequently. (Hence, bonuses or commissions that are paid annually may not be used, even if they are nondiscretionary).

n In addition, the final rule includes an automatic adjustment provision requiring that the salary thresholds be adjusted every three years, beginning January 1, 2020. Presumably, these adjustments will be tied to cost of living measurements.

This is a major change that is going to impact almost all employers, large and small, public or private. Attorney Bruce Deadman is an attorney on the labor and employment team at Davis & Kuelthau, s.c. Mr. Deadman helps clients work through the morass of employment laws and regulations. He represents employers in labor negotiations, discrimination defense, disability and ADA issues, wrongful discharge or employment contract disputes, wage and hour problems, non-compete issues and other sensitive personnel transactions. Bruce can be reached at or 920.431.2228.

Arthritis Isn’t Just About Age by Dr. Paul Tuttle of Orthopedic & Sports Medicine Specialists of Green Bay If asked to describe a person with arthritis, many people would probably start with age. But while it’s true that the chances of having arthritis increase as you age, it doesn’t just affect the older, retired population. According to the Arthritis Foundation, two-thirds of people with arthritis are younger than 65. That means a majority of those with arthritis may be of working age. Also part of those two-thirds is the nearly 300,000 children in the country who have juvenile arthritis – a condition that will stay with them the rest of their lives. For these reasons, it’s clear why arthritis is the nation’s number one cause of disability. However, there are ways to help reduce the amount of work-related limitations people with arthritis may experience. First of all, an early diagnosis is important. Limitations in mobility and joint function

may be the result of inflammation, which damages the joint’s cartilage and ultimately leads to pain, swelling and stiffness. If arthritis is diagnosed early, treatments can help reduce and slow the amount of joint damage a person experiences over their lifetime. Warning signs of arthritis include: joint pain, swelling, redness, warmth and prolonged stiffness. A rheumatologist is a good resource when these symptoms are present. Rheumatologists specialize in the treatment of arthritis and can be longterm partners in managing the disease. There are different types of arthritis with the most common being osteoarthritis or degenerative arthritis. The younger the person is the more likely the type of arthritis is an inflammatory or nondegenerative arthritis requiring special medications. Once an arthritis diagnosis is made, regardless of the type of arthritis, an easy way to help maintain joint function

920.430.8113 is through physical activity. Exercise keeps joints flexible and preserves range of motion. Additionally, it ensures the muscles around the joints stay strong, which can relieve pressure on arthritic joints. Plus, living an active lifestyle helps maintain a healthy weight, further reducing the amount of stress put on weight bearing joints like the hips and knees. The best types of activities for those with arthritis are lower-impact ones like walking, cycling, swimming and yoga. Altogether, an early diagnosis and proactive management can help prevent arthritis from limiting people at work and in life. Paul Tuttle, D.O. is a pediatric and adult rheumatologist who started at Orthopedic & Sports Medicine Specialists of Green Bay on July 1, 2016. To learn more about OSMS, visit

NNB2B | July 2016 | 39

Who’s News


New North B2B publishes monthly new business incorporations filed with the Wisconsin Department of Financial Institutions. Brown County

Dame Salon Spa LLC, Margaret Ann Dame, 625 N. Winnebago St., De Pere 54115. Mindright Performance Training LLC, Chase Emnott, 2453 Lawrence Dr., De Pere 54115. Electrical Solutions of Green Bay LLC, Jonathan Randall Peters, 2272 S. Pine Tree Road, De Pere 54115. VR Assorted Trim & Door LLC, Russell A. Van Rite, 3684 Packerland Dr., De Pere 54115. Lonestar Landscaping LLC, Thomas M. Wood, 1502 Turtle Dove Tr., De Pere 54115. Murphy Precast Products LLC, Cameron Murphy, 1840 Cypress Road, De Pere 54115. Green Bay Family Dental LLC, Heidi EggersUlve, 2027 Hawthorne Heights Dr., De Pere 54115. Badger Cryotherapy INC., Daniel B. Gajeski, 2436 Glendale Ave., Ste. 100, Green Bay 54313. Precious Heritage Daycare LLC, Adeyanju Adeyinka Adejumo, 1076 St. Agnes Dr., Green Bay 54304. Eunoia Studio Cafe LLC, Beth Hrubesky, 428 Doty St., Green Bay 54301. Thumb Knuckle Brewing Company, Jesse M. Ledvina, 3801 W. Ontonagon Lane, Green Bay 54301. Vast Vinyl USA LLC, Alfonso Lopez, 3645 Libal St., Green Bay 54301. Green Bay Rubber LLC, Jess T. Wiinamaki, 3205 Howard View Lane, Green Bay 54313. Shady Acres Campsites LLC, Wendy J. Sorensen, 3030 Celestial Lane, Green Bay 54313. Midwest Property Maintenance LLC, Michael J. Budzis, Sr., 2455 Clear Brook Cir., Green Bay 54313. Green Bay Techies LLC, Tatjana Qadada, 1221 Bellevue St., Green Bay 54302. Green Bay Property Maintenance LLC, Steven Bruce Wauters, 1322 Oak Crest Dr., Green Bay 54313. Built Right Const LLC, Alan Gerard Pieschek, 3810 Nicolet Dr., Green Bay 54311. Nail Spa INC., Steven Dat Nguyen, 2064 Lime Kiln Road, Green Bay 54311. The Bee Hive Salon LLC, David P. Anderson, 300 Dousman St., Green Bay 54303. El Jaripeo Green Bay LLC, Oscar Sandoval, 850 Kepler Dr., Green Bay 54311. Cryotherapy of Wisconsin Appleton LLC, Jamie Tomchek, 1048 Glory Road, Ste. C, Green Bay 54304. Midwest Construction Services INC., Poch Personnel INC., 721 Cardinal Lane, Ste. 106, Green Bay 54313. Janssen Law LLC, Robert J. Janssen, 2565 40 | July 2016 | NNB2B

Oakwood Ave., Green Bay 54301. Tree People LLC, Mathe Aaron Theis, 1169 Smith St., Green Bay 54302. Skyfall Produce Market LLC, Mai Yang, 985 Ninth St., Green Bay 54304. Greater Lakes Farms LLC, Joseph Bernard Baeten, 1938 S. County Road T, Green Bay 54311. JBC Yacht Coatings & Finishing LLC, Carlos Escobar Cruz, 2838 Conesta Dr., Green Bay 54311. Accurate Intel LLC, Robert Steven McCarthy, 441 Bretcoe Dr., Green Bay 54302. Affordable Tent Rentals LLC, Jolene Lemerond, 1203 W. Mason St., Green Bay 54303. Arrow Lawn Care LLC, Steven Anthony Hill, 3140 Sunland Cir., Green Bay 54313. Embrace Hope Counseling LLC, Angela D. Ayala, 564 Erie Road, Green Bay 54311. Automotive Repair Specialist LLC, Tyler John Rindt, 864 Mather St., Green Bay 54303. G Q L Handyman Service LLC, Gonzalo Quirino Lamas, 806 St. George St., Green Bay 54302. G.B. Boat Mfg. LLC, Edward J. Driscoll, 808 Packerland Dr., Green Bay 54303. H & P Nail Spa LLC, Hien T. Nguyen, 513B S. Military Ave., Green Bay 54303. Pipestone Trucking LLC, Rodney James Hill, 3144 Days End Lane, Green Bay 54313. Metzler Warehousing LLC, Daniel Metzler, 5283 Warehouse Dr., New Franken 54229. Granite For Less WI LLC, Joseph M. Lazzaro, 2500 Deerfield Ave., Ste. E, Suamico 54173. Global Organizational Development INC., John M. Solberg, 4060 Veterans Ave., Suamico 54173. Platinum Home Builders LLC, Timothy Effert, 2775 Stone Creek Cir., Suamico 54313. LS Insurance Place LLC, Lori Lynn Swanson, 579 Clay St., Wrightstown 54180.

Fond du Lac County

All Out Marine LLC, Jacob E. Kuglitsch, W2558 State Road 49, Brownsville 53006. Open Road Pilot Car LLC, Nicholas Schroeder, N3049 B and B Ct., Campbellsport 53010. K & D Custom Concrete Specialist LLC, Chad Homuth, N563 Lake Bernice Dr., Campbellsport 53010. Parkview Store LLC, Krista Dawn Klinter, N1527 County Road GGG, Campbellsport 53010. A1 Pet Waste Removal LLC, Stacy Lea Zimpher, W2119 Haven Dr., Campbellsport 53010. FDL Kitchens N More INC., Wayne L. Heisler, 90 Aurora Lane, Fond du Lac 54935. Draheim Electric LLC, Kevin M. Draheim, 380 Western Ave., Fond du Lac 54935. Ashlea At Studio 143 LLC, Ashlea Mary Kmiecik, 143 W. 9th St., Fond du Lac 54935. Sky Nails LLC, Lieu Mai, 1131 E. Johnson St., Fond du Lac 54935. Fondy Storage LLC, Kurt Richard Jacobson, 1161 Industrial Pkwy., Fond du Lac 54937. Roman Drywall & Renovations LLC, Anthony Ferguson, 1005 Bechaud Ave., North Fond du Lac 54937.

Drywall AM LLC, Maximino Morales, 123 N. 1st St., Oakfield 53065. Chewie Boots Pet Care LLC, Kelly Arleen Kernen, 300 Hamburg St., Ripon 54971. Boysenberry Photography LLC, Emily Seymour Zenz, N8864 Evergreen Road, Van Dyne 54979. Excel2bwell Wellness Solutions LLC, Michael White, 2 E. Franklin, Waupun 53963. Just Breathe Massage Therapy LLC, Lindsay M. Vree, N3663 County Road EE, Waupun 53963.

Green Lake County

Pony Express Delivery LLC, Lathrop Ervin Baniel, 239 N. Washington St., Berlin 54923.

Oconto County

Slim Margins Robotics Team LTD., Patricia Delzer, 3749 County Road J, Abrams 54101. Board and Brush Creative Studio - Green Bay LLC, Katie Forman, 1778 Roberts Lane, Abrams 54101. Elite Property Maintenance LLC, Chadwick Melvin Pagel, 3481 County Road J, Abrams 54101.

Outagamie County

FVHO Fight Back Foundation INC., Shawn Kienert, 3925 N. Gateway Dr., Appleton 54913. Granary of Sherwood LLC, David Karl Eggert, 1741 N. Appleton St., Appleton 54911. Go the Distance Tech Group LLC, Randy Lee Beckendorf, 14 Kensington Ct., Appleton 54915. Dreyer Wealth Management LLC, Michael J. Dreyer, 2118 N. Superior St.,

Appleton 54911. Colt’s Timeless Tattoos Madison LLC, Derek Colt Brown, 515 W. Pershing St., Appleton 54911. CRJ Handyman & Contracting Services LLC, Curtis Ryan Jacobson, 1524 E. Tracy St., Appleton 54915. Aglow Skin LLC, Jennifer Piette Erb, 233 E. Fernwood Lane, Appleton 54913. Groceries Y Derivados LLC, Hector Leon, W6036 Sweet William Dr., Appleton 54915. Artisan Vinyl and Leather LLC, Nicholas Michael Hulke, 1831 N. Nicholas St., Appleton 54914. Healthy Healing Solutions LLC, Catherine Morrow, 5497 W. Waterford Lane, Ste. A, Appleton 54913. The Knotted Cone Gelato Company LLC, Katherine Turek, W4221 Mackville Road, Appleton 54913. The Jambalaya House LLC, Sarah Marie Sumnicht, 1122 W. Wisconsin Ave., Appleton 54914. Fox Valley Food Truck Rally LLC, Kyle S. Fritz, 101 E. College Ave., Appleton 54911. Allure Builders LLC, Kevin Lee Birr, 1385 W. Brickstone Ct., Appleton 54914. Wright Advisor LLC, Jon Wright, 309 E. Wentworth Lane, Appleton 54913. Law Office of Eric R. Eickhoff, S.C., Eric R. Eickhoff, 4650 W. Spencer St., Appleton 54914. Pro-1 Mobility LLC, Heather P. Hickey, 300 E. Apple Creek Road, Appleton 54193. Best Image New Media LLC, Richard Donald Headley, 2515 N. Drew St., Appleton 54911. Wren Anesthesia Services LLC, Kathleen R. Wren, 3920 Benvalley Dr., Appleton 54913. Droneworks LLC, Dominic Renteria, 1429 Lorain Ct., Appleton 54914. El Jaripeo Appleton LLC, Antonio Sandoval, 3401 E. Evergreen Dr., Appleton 54913. Galatea Art Gallery LLC, Timmie Merkl, 3101 E. Forest St., Appleton 54915. C&J Painting LLC, Jason Aniol, 1712 E. Roeland Ave., Appleton 54915.

Looking for ways your company can support the community?

Book a blood drive today!

NNB2B | July 2016 | 41

Who’s News Bayside Package Delivery LLC, Christopher J. Tappero II, 523 Block Road, Combined Locks 54113. Pixel Posh Photography INC., Kristin Beihoff, W2290 Blarney Ct., Freedom 54913. Cleanup Pros LLC, Roland Fredrick Saferite, 108 William Ct., Hortonville 54944. Home Building Technology Services LLC, Joseph P. Nagan, W804 County Road ZZ, Kaukauna 54130. Hong Kong Buffet Kimberly INC., Kong Jun Wang, 700 E. Maes Ave., Kimberly 54136. Brockman Plastering LLC, Matt J. Brockman, 1004 Polk St., Little Chute 54140. Luckyfeet Orthotics LLC, Christina Wibel, 3 Saint Charles Pl., Little Chute 54140. Auto Technician LLC, Michael Edward Bangart, 1225 Eisenhower Dr., Unit D, Little Chute 54140. CCR Excavating INC., Greg R. Riesenweber, W3550 Krueger Road, Seymour 54165. Happy Homes Home Inspection LLC, Jennifer Liebergen, N8482 Miller Road, Seymour 54165. Hofa Park Dairy Solutions LLC, David J. Wagner, W1919 Hofa Park Dr., Seymour 54165.

Winnebago County

Valley Organics Lawn Care LLC, Troy Reissmann, 5091 Pumpkin Ct., Larsen 54947. 2nd Amendment Preservation Society of Wisconsin LLC, Christopher Tews, 6067 Hill Crest Road, Larsen 54947. 100% Good Choice Construction LLC, Cirilo Serrano Lopez, 67 Ricky Way, Menasha 54952. Gray Owl HR Consulting LLC, Michael Palmer, 721 9th St., Menasha 54952. Solid Foundations Counseling LLC, Peter Lee Mayo, 130 Main St., Menasha 54952. Mindful Living Counseling LLC, Gail Marie Rabe, 130 Main St., Ste. 200, Menasha 54952. Michener Child and Adolescent Counseling LLC, Michelle Michener, 130 Main St., #200, Menasha 54952. Complete Fire Solutions LLC, Craig Schultz, 2630 W. American Dr., Neenah 54956. McFleshman’s Brewing Co. LLC, Russell Ritschke, 335 First St., Neenah 54957. Chase Cleaning Services LLC, Tammy S. Olsen, 134 Fifth St., Neenah 54956. Bones Plastering LLC, Jess Beilfuss, 202 Alcott Dr., Neenah 54956. Preferred Home Improvement INC., Aaron M. Thomson, 222 W. Winneconne Ave., Neenah 54956. Nourishing Eden Holistic Counseling & Therapeutic Services LLC, Megan J. Weber, 1907 American Dr., Neenah 54956. McCulloch Motorwerx & Property Care LLC, Ian McCulloch, 434 Waukau Road, Omro 54963. DK Custom Detailing Etc. LLC, Danielle Kuhn, 914 South Park Ave., Oshkosh 54902. Duncan’s Window & Door LLC, Micah Barrett Duncan, 3225 Clairville Road, Oshkosh 54904. Appliance Resale Store LLC, Mark Allen Seering, 1230 Olde Apple Lane, Oshkosh 54904. TCK Home Inspection LLC, Kevin M. Verch, 1012 Pierce Ave., Oshkosh 54902. R.J. Freund Computer Services LLC, Robert Joseph Freund, 1330 Otter Ave., Oshkosh 54901. AV Fire Analysis and Technical Consulting LLC, Adam Tyler Vogelsang, 114 E. Parkway Ave., Oshkosh 54901. Achievable Senior Care Solutions LLC, Jolene Marie Hasse, 2498 Hickory Lane, Oshkosh 54901. Neenee’s Emporium LLC, Jennifer A. Rutkowski, 459 N. Main St., Oshkosh 54901. Durant Creative LLC, Timothy Durant, 749 Hazel St., Oshkosh 54901.

42 | July 2016 | NNB2B

Oshkosh Medical Transportation LLC, Shelley J. Sedo, 352A W. 16th Ave., Oshkosh 54902. Dream Property Management LLC, Brooke Angelina Elliott, 1402 W. Murdock Ave., Oshkosh 54901. Fox Valley Pro Basketball INC., Gregory B. Pierce, 2370 State Road 44, Ste. A, Oshkosh 54904. Carl Glowcheski Tax Consulting LLC, Carl Glowcheski, 2910 Quail Ct., Oshkosh 54904. Mergener Family Media LLC, Marcus Mergener, 217 W. South Park Ave., Oshkosh 54902. Prime Home Builders LLC, Mustapha Suno, 4435 Soda Creek Road, Oshkosh 54901. Verity Financial Investigatons LLC, Mark Franklin Janness, 1648 Walnut St., Oshkosh 54901. Karmali’s Bar & Grill LLC, Crystal L. Mulvey, 1230 Mount Vernon St., Oshkosh 54901.


Building permits

B2B includes a monthly list of building permits (not to include residential projects) in excess of $400,000. Procter & Gamble Paper Products Company, 501 Eastman Ave., Green Bay. $1,000,000 for interior renovations to the existing industrial facility. General contractor is Boldt Construction Company of Appleton. May. Belmark Inc., 633 Heritage Road, De Pere. $10,734,812 for a three-story, 41,000sq. ft. addition to the existing Plant #3 for an office building, as well as a skywalk connecting to another building on the industrial campus. General contractor is Miron Construction Company of Fox Crossing. May 6. Church of Peace, 158 S. Military Road, Fond du Lac. $1,386,958 for a 7,900-sq. ft. addition to and renovation of the existing church building. General contractor is Capelle Bros. & Diedrich Inc. of Fond du Lac. May 10.

David Lewis

Account Director CPA 920.235.6789

Camera Corner, 503 Main St., Green Bay. $565,600 for a 12,000-sq. ft. addition to house the firm’s networking and audiovisual departments. General contractor is DeLeers Construction of De Pere. May. Norka Inc., 2905 E. Newberry St., Appleton. $950,000 for a 27,324-sq. ft. addition to the existing industrial building. General contractor is Utschig Inc. of Greenville. May 16. Brooke Industries Inc., 1257 Industrial Pkwy., Fond du Lac. $708,635 for an addition to the existing commercial facility. General contractor is Capelle Bros. & Diedrich Inc. of Fond du Lac. May 17. Ulta Beauty, 1512 S. Koeller St., Oshkosh. $417,295 for an interior build out of the existing commercial retail building. Contractor is Lakeview Construction Inc. of Pleasant Prairie. May 19.

Tax Planning & Preparation Financial Statements Bookkeeping/Write Up Payroll Services Visit services for a more complete list of services

Blacksmoke Wholesale, 1217 W. Scott St., Fond du Lac. $1,725,000 for a new automotive dealership and repair shop facility. General contractor is Capelle Bros. & Diedrich Inc. of Fond du Lac. May 19. Fox Valley Technical College D.J. Bordini Center, 5 Systems Dr., town of Grand Chute. $823,715 for interior alterations to the existing educational facility. General contractor is Miron Construction Company of Fox Crossing. May 19. Vainisi Plaza, 1267 Lombardi Ave., Ashwaubenon. $4,929,000 for a four-story, 40,000-sq. ft. mixed-use, multi-tenant office building with retail on the ground floor.

Quality ❘ Value ❘ Timeliness NNB2B | July 2016 | 43

Who’s News General contractor is Schuh Construction of Seymour. May.

Business honors

Northeast Wisconsin Technical College, 2740 W. Mason St., Green Bay. $8,000,000 for a 67,760-sq. ft. addition to the existing Business and Information Technology Center on the campus. General contractor is Miron Construction Company of Fox Crossing. May.

Evergreen Credit Union in Fox Crossing was recognized by the U.S. Environmental Protection Agency’s Energy Star National Building Competition with first place in the bank branch category for reducing its water use by 20 percent.

noodles & company, 723 W. Johnson St., Fond du Lac. $870,500 for a 5,804-sq. ft. multi-tenant commercial building. General contractor is Pinnacle Construction of Franklin. May 25. dunkin’ donuts, 729 W. Johnson St., Fond du Lac. $579,500 for a 3,542-sq. ft. multi-tenant commercial building. General contractor is Pinnacle Construction of Franklin. May 25. Gateway Building, 120 Main St., Neenah. $13,550,000 for a four-story, 85,209sq. ft. office building to house Plexus Corp.’s design center. General contractor is Boldt Construction Company of Appleton. May 25. Evaporator Dryer Technologies, 1330 Industrial Pkwy., $1,730,000 for a new industrial facility. General contractor is Keller Inc. of Kaukauna. May 25. Fireline Shooting & Training, 4811 W. Michaels Dr., town of Grand Chute. $1,579,000 for a 15,107-sq. ft. indoor firing range and retail shop. General contractor is Keller Inc. of Kaukauna. June 6.

New locations Alo Health LLC moved to a new location at 652 W. Ridgeview Dr. in Appleton.

The Greater Green Bay Chamber presented the following 2016 Business Recognition Awards during its annual lunch event: Simply Cremation of Green Bay, Entrepreneurial Award; Plan Administrators, Inc. of De Pere, Family Friendly Workplace; Green Bay Anodizing of Ashwaubenon, Growth Award; 91.1 The Avenue of Allouez, Special Accomplishment Award; and Schenck SC of Allouez, Cornerstone Award. ThedaCare Regional Medical Center-Neenah received the University of Wisconsin Organ and Tissue Donation Gold Award of Hope.

New hires Integrity Insurance in Appleton hired Julie Scharschmidt as a commercial lines underwriting manager. Scharschmidt has 13 years of insurance experience, having previously worked as a commercial lines underwriter at West Bend Mutual Insurance Company. Vital Essentials of Green Bay hired Marc Heinonen as its Midwest region sales manager. Heinonen has more than 30 years experience in sales and managed his own small business. Appleton-based Prospera Credit Union hired Jerry Ramus as its vice president of commercial lending. Ramus has 20 years experience in banking, having served as

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44 | July 2016 | NNB2B







Green Bay-based Nsight hired Diane Schwartz as director of information security, risk and compliance. Schwartz has 17 years experience in information security.

a vice president of commercial banking at both Baylake Bank and Associated Bank. Affinity Health System hired Tracy Rank as a nurse practitioner to its Affinity Medical Group clinic at 1855 S. Koeller St. in Oshkosh.

Copper Harbor Investment Advisors of Little Chute added Amy J. Sitter as a partner. Sitter has 27 years experience in financial services, most recently serving as vice president and trust officer with US Bank in Oshkosh. She previously worked as a senior investment advisor with Baker Tilly Investment Advisors in Appleton.

Miron Construction Co., Inc. in Fox Crossing hired Nancy Kocken and Amy Schmitt as business analysts, Ben Burrill in warehouse operations, and Casey Theissen as a heavy equipment diesel mechanic. Kocken previously worked at Navitus Health Solutions in Appleton as a programmer/business analyst, while Schmitt has 19 years experience in the construction industry, previously serving as a senior business analyst at Faith Technologies in Neenah.


Stellar Blue Technologies of Neenah hired Jason Busse as a web developer. Neenah-based First National Bank – Fox Valley hired Kalley Haen, Natalie Maas, Ashley Kuepper and Cassondra Aldrich as tellers; Pat Mahoney as a courier; Dawn Pennington as a universal banker; and Andy Poquette as a treasury management specialist. Pennington has seven years experience in the financial industry, most recently working at Hometown Bank. Poquette has 10 years experience in the financial industry, most recently working in treasury management at US Bank.

Alo Health LLC in Appleton hired Connie Hoehne as an office administrator and Bethany Kremer as a digestive health technician. Kremer has five years paramedic experience and other roles with health care organizations. A.L.S. Print Solutions in Oshkosh hired Jim Lines as a sales associate. Lines has 37 years of experience in the printing industry.


The Paper Industry International Hall of Fame, Inc. and the Paper Discovery Center in Appleton hired Maria Costello as executive director. Costello previously worked six years as executive director of the Charles Allis and Villa Terrace art museums in Milwaukee. Prior to those roles, she served as executive director of Historic Milwaukee, Inc.

The Small Business Development Center at the University of Wisconsin Oshkosh hired Tom McDermott as a business consultant. McDermott spent 27 years as president and owner of A.I. McDermott Company, which he sold to Drillers Service in 2014. He also works as a commercial real estate broker with First Weber Group in Oshkosh.

Brookfield-based Exhibit Systems hired Peter Linn as an Appleton-based account executive responsible for northeast Wisconsin. Linn has more than 15 years of sales and marketing experience, and previously owned a custom music business.

Independent Printing in De Pere hired Vicki Seichter as a sales account manager serving southeast Wisconsin. Seichter has 24 years of print sales experience, having previously worked for Reindl Printing in Merrill.


Aurora Health Care in Oshkosh added the following physicians: Brian Temple, M.D., infectious diseases; Wilson Luy Tan, M.D., neurology; and Sandra Verhaege, O.D., optometry.

The Milwaukee-based law firm O’Neil, Cannon, Hollman, DeJong & Laing S.C. hired Robert R. Gagan as the managing attorney for the firm’s Green Bay office. Gagan has 16 years experience as a lawyer, and previously served as a special prosecutor in the Brown County District Attorney’s office. He is a past president of the State Bar of Wisconsin.

Oral Health Partnership in Green Bay hired Michael Schwartz-Oscar as its executive director. Schwartz-Oscar has more than 15 years nonprofit management experience, most recently serving as executive director of Brown County’s Volunteer Center. Haen







NNB2B | July 2016 | 45




Oshkosh-based credit union Verve hired Scott Willmott as its chief financial officer. Willmott previously served as chief executive officer at Shoreline Credit Union in Two Rivers.



Van Pelt

Northside Chiropractic Center in Oshkosh hired Dr. Melissa Burghardt as a chiropractor.


Fond du Lac Area Association of Commerce hired Lisa McArthur as the director of educational partnerships for Fond du Lac Works and Bernadette Seefeld as the director of educational programs for Fond du Lac Works. McArthur has 12 years experience in higher education, most recently as an academic advisor and coordinator of internships at Marian University in Fond du Lac. Seefeld previously worked in social services and retail management.

Integrity Insurance in Appleton promoted Pat Hughes to commercial field underwriter, Jill Guertin to territory sales manager and Matt Mowry to loss control manager. Hughes joined Integrity in 2011 as a property claims adjuster and has since worked as a commercial lines underwriter. Guertin joined the company in 2011 as a personal lines underwriter, while Mowry started at Integrity last December as a loss control representative.

Horicon Bank hired Rick Schabo as market president and business banker for its Appleton office. Schabo has nearly 25 years of commercial banking experience. ThedaCare Orthopedic Care in Appleton hired Cynthia Saario as a nurse practitioner specializing in pain management. Marian University in Fond du Lac hired Russell Mayer as vice president for academic affairs. Mayer previously served in various senior administrative positions at Merrimack College in Massachusetts. Fond du Lac-based National Exchange Bank & Trust hired Tim Van Pelt as vice president of trust. Van Pelt holds a law degree and has experience in both business and law.

McMahon in Fox Crossing promoted Chad Olsen, Don Voogt, Paul Benedict and Matt Greely to vice presidents. Olsen is a senior project engineer in the process department with 22 years experience in water and wastewater projects, while Voogt is a senior project manager in the process department with 40 years experience. Benedict is a senior structural engineer in the construction/ structural/ industrial department with 21 years experience, and Greely is a project manager in the environment and infrastructure department with 30 years experience.



Keller, Inc. of Kaukauna promoted Kyle Vander Loop to manager of construction services. Vander Loop has been with Keller for 11 years as a foreman on the concrete crew.

Creative Business Services in Green Bay hired Mary Lou VanDeusen as a business intermediary. VanDeusen has been a business owner for much of her career, having operated two restaurants and a computer consulting business.

First National Bank – Fox Valley in Neenah promoted John Hintze to senior commercial banker. Hintze has been with FNB Fox Valley since 2008.

Orthopedic & Sports Medicine Specialists of Green Bay added Paul Tuttle, D.O. as a pediatric and adult rheumatologist at its OSMS rheumatology clinic.


Individual awards

Fox Communities Credit Union in Appleton hired Scott Yukel as vice president of commercial lending. Yukel has more than 30 years experience in credit and lending, most recently serving as senior vice president of commercial lending for The Business Bank.

John Hagins, president and CEO of Community Blood Center in Appleton, received the Ronald O. Gilcher, M.D. Award from the Association of Donor Recruitment Professionals. Hagins previously served as president of the national organization. Mowry





Vander Loop


NNB2B | July 2016 | 47

Business Calendar




Holly Brenner, vice president of strategic development and marketing for Agnesian HealthCare in Fond du Lac, received the 2016 Donald G. Jones Leadership Alumni Award from Fond du Lac Area Association of Commerce. The Greater Green Bay Chamber presented its 2016 Business Person of the Year Award to Brian Gottlieb, president and owner of Tundraland in Kaukauna. Scott Smith, a superintendent with Faith Technologies in Menasha, received the 2016 Craft Professional of the Year Award from Associated Builders and Contractors of Wisconsin.

Certifications Theresa Lehman, director of sustainable services at Miron Construction Co. in Neenah, was named one of 23 Well Building Standard faculty members worldwide by the International Well Building Institute.

Elections/appointments Green Bay-based New North Inc. appointed the following individuals to its board of directors: Francesco Valente, CEO of Fincantieri Marine Group of Marinette and Sturgeon Bay; Greg Barber, president of Appleton-based Schenck, S.C.; John Kreul, vice president and chief information officer for Neenah-based Bemis Company; and Vern Peterson, vice president of electric distribution asset management for Wisconsin Public Service in Green Bay.



Business calendar

New North B2B encourages businesses and organizations looking to attract interested persons to upcoming events to email July 5 Greater Green Bay Chamber Power Networking Breakfast, 7:30 to 9 a.m. at the chamber offices, 300 N. Broadway, Ste. 3A in Green Bay. No cost to attend for chamber members. For more information, call 920.437.8704 or email July 12 Oshkosh Chamber of Commerce Sales Club, 7:30 to 8:30 a.m. at the chamber building, 120 Jackson St. in Oshkosh. No cost to attend for chamber members. For more information, call 920.303.2266 or go online to July 13 A.M. Oshkosh, a morning networking event from Oshkosh Chamber of Commerce, 7:45 to 9 a.m. at Aquire Restoration, 2721 Oregon St. in Oshkosh. Cost is $2. For more information or to register, call 920.303.2266 or go online to July 14 Oshkosh Chamber of Commerce Social Hub, 7:30 to 8:30 a.m. at the chamber building, 120 Jackson St. in Oshkosh. No cost to attend for chamber members. For more information, call 920.303.2266 or go online to July 14 “Upcoming Changes to Overtime and the FLSA Exemptions,” a no-cost breakfast briefing event from the law firm von Briesen & Roper, s.c., 7:30 to 9 a.m. at von Briesen offices, 2905 Universal Dr. in Oshkosh. For more information or to register, go online to July 14 Women in Management – Oshkosh Chapter monthly meeting, 11:15 a.m. to 1 p.m. at La Sure’s Banquet Hall, 3125 S. Washburn St. in Oshkosh. For more information or to register, go online to or email Anne at

Better Business Bureau New Members Businesses accredited through the Northeast Wisconsin office during May 2016 Baylake Electric, Baileys Harbor Elite Flooring, Sheboygan Lakeshore Heating & Sheet Metal, Manitowoc Maribel Heating & Plumbing, Kellnersville Marino’s & Company, Green Bay Medical Transcription Services, Hobart Oshkosh Sanitary Sewer Service, Oshkosh Raiserite Concrete Lifting, Manitowoc The Financial Advisory Group, Menasha

48 | July 2016 | NNB2B

July 14 Heart of the Valley Chamber of Commerce Business After Hours, 5 to 7 p.m. Waverly Beach, N8770 Fire Lane 1 in Menasha. No cost for members. For more information or to register, visit or call 920.766.1616. July 20 Fox Cities Chamber of Commerce Business Connection, 5 to 7 p.m. at Pullman’s, 619 S. Olde Oneida St. in Appleton. For more information or to register, email Pam at August 2 Greater Green Bay Chamber Power Networking Breakfast, 7:30 to 9 a.m. at the chamber, 300 N. Broadway, Ste. 3A in Green Bay. No cost for chamber members. For more information, call 920.437.8704 or email n

Thank you to the advertisers who made the July 2016 issue of New North B2B possible. Aegis Financial ⎮ . . . . . . . . . . . . . . . . . . . 7 Appleton International Airport ⎮ . . . . . . . . . . . . . . . . . 25 Bank First National ⎮ . . . . . . . . . . . . . . . . . . . . 32 Bayland Buildings ⎮ . . . . . . . . . . . . . . . . . . . . 12 Borsche Roofing Professionals ⎮ . . . . . . . . . . . . . . . . . . 27 Candeo Creative ⎮ . . . . . . . . . . . . . . . . . . . . . . . . 49 Capital Credit Union ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . 42 Community Blood Center ⎮ . . . . . . . . . . . . . . . . . 41 Consolidated Construction Company ⎮ . . . . . . . . . . . . 5 Davis & Kuelthau, s.c. ⎮ . . . . . . . . . . . . . . . . . . . . . . 39 Dynamic Designs ⎮ . . . . . . . . . . . . . . . . 44 energybank ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 First National Bank ~ Fox Valley ⎮ . . . . . . . . . . . . . 28 Fox Communities Credit Union ⎮ . . . . . . . . . . . . . . . . . . . . . 38 Fox River Tours ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Fox Valley Savings Bank ⎮ . . . . . . . . . . . . . . . . . . . . . . . 46 Frontier Builders & Consultants ⎮ . . . . . . . . . . . . . 33 Guident Business Solutions ⎮ . . . . . . 35 Investors Community Bank ⎮ . . . . . . . 18 James J. Calmes & Sons Inc. ⎮ . . . . . 35 Kaldas Center for Fertility, Surgery & Pregnancy, S.C. ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20

Keller Inc. ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Millennium Construction Inc. ⎮ . . . . . . 8 National Exchange Bank & Trust ⎮ . . . . . . . . . . . . . . . . . . . 2 Network Health ⎮ . . . . . . . . . . . . . . . . . . . . . . 51 NEW Building & Construction Trades Council ⎮ . . . . . . . . . 11 NWTC Corporate Training & Economic Development ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52 Orthopedic & Sports Medicine Specialists of Green Bay ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Oshkosh Convention & Visitors Bureau ⎮ . . . . . . . . 22 Precision Roofing Services ⎮ . . . . . . . . . . . . . 32 Prevea LeadWell ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Segway the Door Tours ⎮ . . . . . . . . . . . . . . . . . . . . . . . 38 St. Norbert College MBA program ⎮ . . . . . . . . . . . 36 Strang, Patteson, Renning, Lewis & Lacy ⎮ . . . . 29 Suttner Accounting ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . 43 UW Oshkosh College of Business ⎮ . . . . . . . . . . . . . . 44 Verve, a Credit Union ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . 50 Village of Hobart⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Waterfest ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Winnebago County Solid Waste Management ⎮ . . 8

75 % of Americans admitted to using their smartphone while on the toilet.


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NNB2B | July 2016 | 49

Key Statistics

If there are indicators you’d like to see in this space, contact our office at 920.237.0254 or email

local gasoline prices

u.s. retail sales

Per gallon of regular unleaded gasoline.

may 2016

june 19 . . . . . . . . . . . $2.47 june 12 . . . . . . . . . . . $2.48 june 5 . . . . . . . . . . . . $2.42 may 29. . . . . . . . . . . . $2.38 june 19, 2015 . . . . . . $2.73

$455.6 billion 0.5% from April 2.5% from May 2015

Source: New North B2B observations

existing home sales

u.s. industrial production

may 2016

homes sold median price brown cty . .....................390 . ....................$156,650 Fond du Lac cty ............125 . ....................$125,000 outagamie cty ..............279 . ....................$152,900 winnebago cty . ............ 214 . ....................$126,450 WI Dept. Revenue Collections

april 2016

$1.518 billion 8.2% from April 2015

(2012 = 100)

may 2016


0.4% from April 1.4% from May 2015 air passenger TRAFFIC (Local enplanements) may 2016 may 2015 Appleton Int’l ATW..................... 21,592 . ..... 20,495 Austin Straubel GRB............................NA . .......24,551

local unemployment april march apr ‘15 Appleton ........4.0% ...... 4.4% . .......4.1% Fond du Lac ....3.7% ...... 4.3% . ...... 4.3% Green Bay........4.3% ...... 5.0% . ...... 4.5% Neenah ............3.9% ...... 4.2%..........4.1% Oshkosh ..........4.0% ...... 4.4% . ...... 4.3% Wisconsin ......4.3% ...... 5.0% . ...... 4.5%

natural gas prices Prices for small businesses using less than 20,000 therms. Listed price is per therm.

june............................ $0.285 may............................. $0.282 june 2015....................$0.357

Source: Wisconsin Public Service

ism index Numbers above 50 mean expansion. Numbers below 50 mean contraction. may. . . . . . . . . . . . . 51.3 april. . . . . . . . . . . . 50.8


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50 | July 2016 | NNB2B

Federally insured by NCUA

Safety doesn’t take the summer off. OSHA 10 Hour for Construction Industry 7:30 a.m.-12:30 p.m. | June 27-28, 2016

OSHA 10 Hour for General Industry 7:30 a.m.-12:30 p.m. | July 25-26, 2016

OSHA Forklift Train the Trainer 8 a.m.-4:30 p.m. | July 27, 2016

Developing Written Safety Plans 8:30 a.m.-10:30 a.m. | July 28, 2016

OSHA Skid Steer Train the Trainer 11 a.m.-5 p.m. | July 28, 2016

OSHA Aerial Train the Trainer 8 a.m.-4:30 p.m. | August 4, 2016

OSHA 10 Hour for Construction Industry 7:30 a.m.-12:30 p.m. | August 22-23, 2016

Call or visit our website to register: 920-498-6373

July 2016  

Regional business magazine: Building sustainably; Technology; Energy; Guest Commentary, business news and information

July 2016  

Regional business magazine: Building sustainably; Technology; Energy; Guest Commentary, business news and information