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Business Intelligence for the New North

3rd Annual




20-something achievers balance community support, profession and personal life

Art of the Deal

Economic Development

From Wisconsin to the World

Global Trade

August 2016 | $3.95

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Business Intelligence for the New North

August Features 16


3rd Annual 3 under 30

Our 2016 crop of 20-something achievers balance community support, profession and personal life


Art of the Deal

One recent example of industrial growth illustrates how economic development occurs at the regional level



From Wisconsin to the World

Exporting opportunities continue to grow sales for New North goods manufacturers

Departments 30


From the Publisher


Since We Last Met

10 Build Up Pages 36

Voices & Visions


Guest Column


Professionally Speaking


Who’s News

52 Business Calendar 53 Advertising Index 54 Key Statistics

NNB2B | August 2016 | 3

From the Publisher

As the political world turns Despite so much attention given to the race for the White House, more crucial elections are ahead right here in northeast Wisconsin

by Sean Fitzgerald, New North B2B publisher

With all the media hype during the last 16 months regarding the presidential election and the recent partisan conventions, it’s been challenging to find much attention given to local political races on tap for this fall as well. It’s really too bad, because there’s some critical elected offices up for grabs in northeast Wisconsin, as three-term Congressman Reid Ribble (R-Sherwood) and the state assembly’s longest-serving member Rep. Al Ott (R-Forest Junction) step down to allow others to assume their posts. Beyond the two races competing for those offices, there’s a smattering of other contested races for national and state legislative positions occurring across northeast Wisconsin that warrant your attention as well. The 8th Congressional District seat held by Ribble will perhaps be the most visible of those in northeast Wisconsin, particularly because of the high profile of candidates seeking the seat. Three Republicans square off in the Aug. 9 partisan primary: State Sen. Frank Lasee (R-Ledgeview), former Washington policy advisor and Marine Corps veteran Mike Gallagher of Green Bay, and Door County business owner Terry McNulty. The winner of this primary will challenge Outagamie County Executive and former Wisconsin Assembly Majority Leader Tom Nelson, the Democrat from Kaukauna, in the November general election. In the region’s other Congressional race, first-term incumbent Rep. Glenn Grothman (R-Fond du Lac) will take on the winner of the Aug. 9 Democratic primary between Maribel farmer Michael Slattery and Portage dairy farmer and rural sociology professor Sarah Lloyd. Grothman’s campaign is well-funded and the sitting Congressman shouldn’t have much trouble retaining his post.

Eyes on Madison

Among the more noticeable state legislative races in northeast Wisconsin, the state’s 18th Senate District representing Oshkosh and Fond du Lac will also usher in a new face as Sen. Rick Gudex (R-Fond du Lac) steps away from Madison after just one term in the statehouse. Both leading parties have a primary later this month to fill his seat, with Winnebago County Executive Mark Harris challenging former Oshkosh School Board President John Lemberger for the Democratic spot on the ticket, while former pastor 4 | August 2016 | NNB2B

Mark Elliott of Oshkosh will contest Sixth District Republican Party Chair Dan Feyen of Fond du Lac for the Republican nomination. Because state senators in Wisconsin serve four year terms and are elected on a staggering basis, there’s only two other senate races from northeast Wisconsin upcoming this November, with neither requiring a primary. In the state’s 2nd Senate District, incumbent Sen. Rob Cowles (R-Green Bay) seeks his ninth term in office against Democrat John Powers of Wittenberg. In the state’s 30th Senate District, fourterm incumbent Sen. Dave Hansen (D-Green Bay) is being challenged by Republican candidate, Green Bay attorney and former Marine Corps Judge Advocate Eric Wimberger. The race to replace Rep. Ott in the state’s 3rd Assembly District is perhaps most interesting among local contests for the state’s lower chamber because four Republicans square off against one another in the coming Aug. 9 primary. They include: insurance agent Christopher Schaefer of Kimberly, tavern owner Bradley Schinke of Combined Locks, attorney Ron Tusler of Appleton, and insurance adjustor Josh Young of Combined Locks. The winner of that primary will face the lone Democratic candidate, I.T. consultant Sharon Wasileski of Menasha, in the November general election. Surprisingly, none of the other nearly 15 state assembly districts in B2B’s reading area require primaries to narrow down the field of candidates for the November general election. A more thorough and complete list of all contested races in the region will be presented in our October edition of New North B2B.

Easy Street

As of the June 30 filing deadline for candidates to run for partisan office, a total of four sitting state assembly representatives from northeast Wisconsin are unopposed in November and won’t have to campaign to hold on to their seats for another two years. They include: three-term 2nd District Rep. Andre Jacque (R- De Pere), two-term 53rd District Rep. Mike Schraa (R-Oshkosh), first-term 57th District Rep. Amanda Stuck (D-Appleton) and two-term 90th District Rep. Eric Genrich (D-Green Bay). Outside of state and national legislative races, there’s additionally a host of contested races in coming months for district attorney offices and various county offices for treasurer, clerk and register of deeds. Not that the presidency isn’t important, but these local contests are more likely to impact your businesses and your lives much more than that for the White House. So stay tuned in the months ahead. n

Sean Fitzgerald Publisher & President x Carrie Rule Sales Manager x Kate Erbach Production Contributing writers Rick Berg J. S. Decker Lee Marie Reinsch Chief Financial Officer Vicky Fitzgerald, CPA


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Since We Last Met

Since We Last Met

Since We Last Met is a digest of business related news occurring in the Greater Green Bay, Fox Cities, Oshkosh and Fond du Lac areas in the one month since the previous issue of New North B2B.

June 22 Chicago-based West Shore Pipe Line Co. shut down its fuel pipeline serving Green Bay from Milwaukee indefinitely after a temporary closure was implemented in March to repair damaged portions of the pipeline in Washington County. Addressing any potential gasoline shortages in northeast Wisconsin, Gov. Scott Walker extended his emergency declaration allowing tanker truck drivers to work additional hours beyond those limited by state law for fuel runs to northeast Wisconsin. Officials from West Shore Pipe Line indicated the company is evaluating alternatives for rebuilding the fuel line and is working on a long-term supply plan for the Green Bay market area.

2002 August 7 – A three-judge panel from the Wisconsin Court of Appeals ruled a November 2001 circuit court judgment in favor of Appleton-based Touchpoint Health Plan must be returned to trial court in Milwaukee County. In its lawsuit against Touchpoint, Aurora Health Care alleged it was entitled to a 10-year contract at higher rates as part of a sale-ofstock agreement. The lower court had ruled the contract involving the sale of stock was ambiguous. 2005 August 4 – Officials from the Oshkosh Area Community Foundation announced $6.5 million had been raised from private donors for the construction of a water park at the former Pollack Pool site. Construction will begin by November and be open for summer 2006. 2006 August 7 – Lawrence University in Appleton received a $15 million anonymous donation, which will be used for the proposed $33 million, 100,000-sq. ft. campus center. The gift is the single largest in the school’s history at the time.

6 | August 2016 | NNB2B

June 24 The Green Bay Packers reported record revenues of nearly $409 million for its 2015-16 fiscal year ending March 31, driving record net income of $48.9 million, up 68 percent from fiscal year 2014-15 earnings of $29.2 million. Packers President and CEO Mark Murphy indicated the success of the Lambeau Field Atrium businesses and a strong year in sales and marketing sponsorships propelled an 11 percent growth in local revenue to $186 million. That success included record stadium tour attendance of 175,000 patrons, a sharp increase from 130,000 visitors the prior year. Murphy expects revenue to continue to grow, but indicated profits will likely decrease next year due to the cyclical nature of player signings. The franchise reported a corporate reserve of $275 million, providing a solid foundation for football operations, upcoming investment in the Titletown District development,

2006 August 16 – Menasha-based Banta Corp.’s board of directors unanimously rejected an unsolicited offer from Cenveo to purchase the company, calling the offer “nothing more than a highly conditional and ambiguous overture.” The company would eventually be sold later in 2006 to R.R. Donnelley & Sons of Chicago. 2008 August 4 – County government officials in Outagamie, Winnebago and Brown counties learned the construction costs for a joint recycling plant the three counties plan together have climbed from an initial estimate of $7.95 million to $9.9 million due to increasing steel and diesel fuel costs. The new plant, which will be built on Outagamie County’s current solid waste site and should be operational by June 2009, will do all the recyclable sorting for residents in the three counties. 2015 August 18 – Officials from the Brown County Professional Football Stadium District estimated a $17.6 million surplus would be available when Brown County’s half-percent sales tax expires at the end of September. The special sales tax collected since 2000 paid for renovations to Lambeau Field as well as established a more than $90 million reserve to pay for maintenance for the stadium through 2031.

and continued growth in the team’s other community and charitable endeavors. It also reported overall charitable impact of $6.5 million for the recent fiscal year. June 24 University of Wisconsin Oshkosh launched a $10 million fundraising initiative to provide scholarships, internships, educational outreach and equipment needs to support its three bachelor’s degree programs in engineering technology. Plans for the distribution of the campaign proceeds include a total of $7 million to student scholarships; $2 million is earmarked for K-12 outreach; $500,000 to support student internships; and the remaining $500,000 for equipment. The engineering technology degree programs began in 2014 to address the needs of local manufacturers in northeast Wisconsin. June 27 Expert Global Solutions, Inc. in Green Bay announced plans to hire as many as 250 new employees during July and August to support growth of its downtown call center operation. The company provides contracted customer care primarily to clients in the communications and financial service industries. June 28 The Milwaukee Bucks named both Oshkosh and Grand Chute among the five finalists to host its recently proposed

D-League basketball team. Other communities making the cut as finalists include La Crosse, Racine and Sheboygan. The Bucks did not identify a timeline for deciding which community will host the proposed team, which it expects to begin operations in the fall of 2017. June 29 Fox River Navigational System Authority reported 1,617 people navigated through the lock system in May, a 17 percent increase from May 2015 traffic despite having the locks closed at Menasha and Little Chute. The Menasha lock will remain closed temporarily because of the discovery of the round goby below the Neenah Dam. The Little Chute lock – which had planned to open for operations this boating season – remains closed due to mechanical issues with the bridge at the lock and heavier than expected growth of weeds and organic debris at the bottom of the channel from 30 years of not being in use and maintained. Officials from the authority plan to drain the navigational channel and clean it thoroughly, but indicated it’s unlikely the Little Chute lock and canal will be operational this season. June 29 Iowa-based Frantz Community Investors placed the winning bid in an online auction to acquire the historic Retlaw Plaza Hotel in downtown Fond du Lac for $908,250. Frantz Investors is the same group currently undertaking the nearly

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NNB2B | August 2016 | 7

Since We Last Met $35 million renovation of Hotel Northland in downtown Green Bay, and has earned a reputation of restoring landmark historic commercial properties. The developers plan to invest as much as $20 million more into renovating the historic property into a refurbished hotel, hoping to begin construction later this year and re-open sometime in late 2017. The 94-year-old Retlaw Hotel closed in December while in federal receivership and behind on utility payments and property tax bills. July 6 The annual Fortune 500 list of the nation’s largest publiclytraded companies ranked Oshkosh Corp. at #424 with $6.098 billion in fiscal 2015 revenues, down from #394 in 2014; Bemis Company of Neenah ranked #586, down from #534 a year ago with 2015 receipts of $4.071 billion; and Plexus Corp. of Neenah ranked #805, up from last year’s ranking of #902 on fiscal 2015 sales of $2.654 billion. WEC Energy Group – the Milwaukee-based company resulting from last year’s merger of WE Energies and Wisconsin Public Service – ranked #437 on 2015 revenues of $5.926 billion. July 8 Wisconsin Angel Network’s annual report for 2015 reported 128 early-stage companies in the state raised $209 million in investment capital last calendar year, a 13 percent increase in the number of companies funded from 2014. The report noted an increase on deals of $1 million or more, from 27 in 2013 to 38 in 2014 to 46 in 2015. Average deal size increased to $1.6 million. Wisconsin Angel Network also noted use of state early-stage tax credits climbed sharply to $18.3 million during 2015. July 8 The U.S. Department of Labor reported 287,000 jobs were created in June, with the national unemployment rating inching up to 4.9 percent. Job growth occurred in leisure and hospitality, health care and social assistance, and financial activities. July 11 The Wisconsin Department of Transportation began work on the $1.75 million project to upgrade and improve the mechanical systems on the Mason Street Bridge across the Fox River in Green Bay. The project also includes repairs to the lift bridge tender house. Traffic will be maintained for the duration of construction, which is expected to be complete by April 2017. The state also began a separate $1.3 million project to upgrade software, closed-circuit television monitors and cameras and public address systems to all three of the Mason Street, Walnut Street and Main Street lift bridges in downtown Green Bay to provide capability for future remote operation of the bridges.

8 | August 2016 | NNB2B

July 12 The City of Oshkosh Common Council approved a development agreement with Morgan District LLC for a $55 million redevelopment plan of the former Morgan Door Co. property on the south side of the Fox River. The plan for the 27-acre property includes residential neighborhoods, a mixeduse commercial and retail district and public walkway along the river bank. The plan includes as much as $38.8 million in public funding, including $5.7 million in Riverwalk improvements; $6.8 million in new road construction and other infrastructure development; and up to $26.3 million in potential pay-as-yougo tax incremental financing. The first stage of the plan – a $16.1 million mixed-use building with 120 apartments and an Urban Market grocery store – would be built along the riverfront in 2017. Four additional phases of the project would be developed between 2018 and 2021. July 12 City of Waupun Mayor Kyle Clark announced he would resign his post July 30, citing health concerns and a need to focus more effort on his rehabilitation from a heart attack last December. Clark, 59, is in his second term as Waupun’s mayor.

July 19 Badger Sheet Metal at 420 S. Broadway in Green Bay caught fire after an auto paint shop located behind the industrial complex ignited. The Green Bay Metro Fire Department extinguished the blaze later in the afternoon, and no injuries were reported stemming from the fire. The damage to the industrial facility was estimated at about $300,000. July 20 The Outagamie County Board of Supervisors voted 17-11 to acquire a property in Appleton’s Northeast Business Park for a new sheriff’s department facility through the eminant domain process, even though the owner of the property had already received an accepted offer from a private employer that was reportedly higher than the county’s bid on the property. Fond du Lac-based J. F. Ahern Co. was planning to expand its Fox Cities field operations for its fire protection division and add more jobs to the area by acquiring the property on Goodland Drive in Appleton, which is about three times larger than its current facility a block south on Capitol Drive. The accepted offer from J.F. Ahern was reportedly $300,000 more than the county’s bid for the property. City officials from Appleton raised concerns Ahern may choose to expand elsewhere, as well as concerns regarding the county board’s support for economic development. n

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NNB2B | August 2016 | 9

Build Up Fond du Lac 1 2 thru 5








Build Up

Indicates a new listing

Fond du Lac 1 - 300 Seward St., Ripon Ripon College J.M. Storzer Center, an 88,000-sq. ft. addition to the existing athletic facility to include a fieldhouse with an indoor track, atrium, classrooms, locker rooms, fitness center and offices. Project completion expected in fall 2017. 2 - 1306 Capital Dr., Fond du Lac Stainless Machining Technologies, a 12,000-sq. ft. manufacturing facility. Project completion expected in August. General contractor is Keller Inc. of Kaukauna. 3 - 1217 W. Scott St., Fond du Lac Blacksmoke Automotive, a new automotive dealership and repair shop. 4 - 1257 Industrial Pkwy., Fond du Lac Brooke Industries, an addition to the existing industrial facility.

8 - 925 Forest Ave., Fond du Lac Jackson Kahl Insurance, a new commercial office building. 9 - 158 S. Military Road, Fond du Lac Church of Peace, a 7,900-sq. ft. addition to and renovation of the existing church building. 10 - 235 N. National Ave., Fond du Lac Moraine Park Technical College, an addition to the main entrance of the educational campus and various interior alterations. 11 - 1071 E. Johnson St., Fond du Lac Starbucks, a new commercial retail building. General contractor is Bayland Buildings of Green Bay.

5 - 1330 Industrial Pkwy., Fond du Lac Evaporator Dryer Technologies, a new industrial plant.

12 - 545 W. Pioneer Road, Fond du Lac Mercury Marine, a 53,110-sq. ft. addition to the existing manufacturing campus for a machining plant. Project completion expected in December.

6 - 723 W. Johnson St., Fond du Lac Noodles & Company, a 5,804-sq. ft. multi-tenant commercial building. Project completion expected in early 2017.

13 - 100 Camelot Dr., Fond du Lac Excel Engineering Inc., an addition to the existing commercial office building.

7 - 729 W. Johnson St., Fond du Lac Dunkin’ Donuts, a 3,542-sq. ft. multi-tenant commercial building. Project completion expected in early 2017.

10 | August 2016 | NNB2B

Build Up Oshkosh

14 Build Up

Indicates a new listing

Oshkosh 14 - 3735 S. Washburn St., Oshkosh Big Rig Chrome Shop, a 15,000-sq. ft. warehouse and shop addition to the existing commercial building. Project completion expected in August. General contractor is Keller Inc. of Kaukauna. Projects completed since our July issue: • Tails For Life Inc., W7074 Penny Lane, town of Friendship.

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NNB2B | August 2016 | 11

Build Up Fox Cities

100% Design/Build General Contractor


Build Up

Fox Cities

Indicates a new listing

1 - McCarthy Road & W. Capitol Drive intersection, town of Grand Chute National Association of Tax Professionals, a 19,045-sq. ft. office and warehouse building. Project completion expected in February 2017. General contractor is Consolidated Construction Co. of Appleton. 2 - N987 Craftsmen Dr., town of Greenville Allied Mechanical, 52,500-sq. ft. addition to the existing industrial facility. 3 - W6390 Challenger Dr., town of Greenville Appleton International Airport, a freestanding 6,000-sq. ft. rental vehicle office and service building. Project completion expected in December. 4 - 4811 W. Michaels Dr., town of Grand Chute Fireline Shooting & Training, a 15,107-sq. ft. indoor firing range and retail shop. General contractor is Keller Inc. of Kaukauna. 5 - 701 S. Nicolet Road, town of Grand Chute Kaldas Center for Fertility, Surgery & Pregnancy, a new medical clinic.

Visualization Project Team Budget Schedule Construction Opening Day

6 - 314 N. Appleton St., Appleton The Mission Church, a two-story, 4,115-sq. ft. addition to the existing church. Project completion expected in early October. General contractor is Frontier Builders & Consultants of Kaukauna. 7 - 1025 W. Navitus Dr., town of Grand Chute Navitus Health Solutions, a four-story, 120,000-sq. ft. office building to expand the existing call center campus. 8 - 4321 N. Ballard Road, Appleton Thrivent Financial, a new data center facility on the existing insurance carrier complex. 9 - 1915 Freedom Road, Little Chute Tom’s Drive-In, an addition to the existing restaurant. 10 - 2600 Northridge Dr., Kaukauna Precision Paper Converters, a 27,500-sq. ft. addition to the existing manufacturing facility. Project completion expected in late summer. General contractor is Keller Inc. of Kaukauna. 11 - N410 Speel School Road, town of Buchanan Lamers Dairy Inc., a 4,000-sq. ft. addition to the existing dairy processing facility for warehouse, refrigeration and office space. Project completion expected in September. General contractor is Frontier Builders & Consultants of Kaukauna. 12 - 1601 S. Covenant Lane, Appleton Covenant Christian Reformed Church, a 6,722-sq. ft. addition to the existing church. Project completion expected in December. General contractor is James J. Calmes & Sons Construction of Kaukauna. 13 - 2905 E. Newberry St., Appleton Norka Inc., a 27,324-sq. ft. addition to the existing industrial building.

(920)498-9300 12 | August 2016 | NNB2B

14 - 400 E. North Island St., Appleton Neenah Paper Inc., a 45,000-sq. ft. addition to the existing specialty paper mill. Project completion expected in late fall. General contractor is Bayland Buildings of Green Bay.



7 1


2 4



3 5

14 12


16 15






15 - 1445 McMahon Dr., Fox Crossing McMahon, a 20,000-sq. ft. addition to and renovation of the existing office building. Project completion expected in early 2017. 16 - Plaza Drive, Fox Crossing Community First Credit Union, a 120,000-sq. ft. corporate office campus. Project completion expected in late fall. 17 - 1517 County Road O, Neenah Ogden Development, a 115,500-sq. ft. light industrial and warehouse building. Project completion expected in August. General contractor is Keller Inc. of Kaukauna. 18 - 333 N. Green Bay Road, Fox Crossing ThedaCare Physicians, a 70,000-sq. ft. health care clinic for family practice, internal medicine and endocrinology. Project completion expected in late fall.

19 - 120 Main St., Neenah Plexus Corp., a four-story, 85,209-sq. ft. commercial office building to house the company’s design center. 20 - 1645 Bergstrom Road, Neenah Menasha Packaging Company, a two-story, 103,900-sq. ft. corporate office complex. Project completion expected in fall. 21 - 927 S. Green Bay Road, Neenah Aldi, a 17,825-sq. ft. grocery store. Project completion expected in late summer. Projects completed since our July issue: • Trilliant Food & Nutrition, 1101 Moasis Dr., Little Chute.

NNB2B | August 2016 | 13

Build Up Greater Green Bay area 1 2




4 6 8



23 thru 25 22


9 & 10 13 & 14

21 20



19 17 & 18

28 thru 30



32 & 33

Build Up

Greater Green Bay area 1 - 2809 Flintville Road, Suamico Saint Paul Episcopal Church, an addition to the vestibule of the existing church. Project completion expected in September. General contractor is Keller Inc. of Kaukauna. 2 - 2550 Glendale Ave., Howard Dr. Rebecca Van Miller, an addition to the existing dental clinic. Project completion expected in the fall. General contractor is CR Structures Group of Kimberly. 3 - 2015 Shawano Ave., Howard Meijer, 192,000-sq. ft. retail department store. Project completion expected in summer 2017.

14 | August 2016 | NNB2B

Indicates a new listing

4 - 2740 W. Mason St., Green Bay Northeast Wisconsin Technical College, a 67,760-sq. ft. addition to the existing Business and Information Technology Center and substantial interior renovations to the existing student life building. Project completion expected in late 2017. 5 - 2231 N. Quincy St., Green Bay NEW Water/Green Bay Metropolitan Sewerage District, a wastewater treatment and electrical generation facility. Project completion expected in 2018. 6 - 320 N. Broadway, Green Bay DDL Holdings/Titletown Brewing, an addition to the former industrial facility for a mixed-use retail development.

7 - 503 Main St., Green Bay Camera Corner, a 12,000-sq. ft. addition to the firm’s networking and audiovisual departments. 8 - 304 N. Adams St., Green Bay Hotel Northland, a substantial overhaul of the existing 8-story building for a 160-room luxury hotel with two restaurants and a spa. Project completion expected in late fall. 9 - 1940 Main St., Green Bay Dollar Tree, a 10,000-sq. ft. retail store. Project completion expected in early fall. 10 - 1911 Main St., Green Bay Arby’s, a 2,000-sq. ft. commercial restaurant building. Project completion expected in the fall. General contractor is CR Structures Group of Kimberly. 11 - 2400 University Ave., Green Bay Festival Foods, an 80,000-sq. ft. grocery store. 12 - 2700 Block of N. County Road P, New Franken Harold Tauschek Excavating, an 8,800-sq. ft. shop and office facility. Project completion expected in October. General contractor is Keller Inc. of Kaukauna. 13 - 900 Challenger Dr., Green Bay WG&R Furniture Co., an addition to the existing warehouse facility. 14 - 955 Challenger Dr., Green Bay EuroPharma, a 20,160-sq. ft. warehouse addition to the existing industrial facility. Project completion expected in September. General contractor is Keller Inc. of Kaukauna. 15 - 1160 Kepler Dr., Green Bay Aurora Baycare Medical Center, a two-story, 11,000-sq. ft. addition for cancer care services. Project completion expected in the fall. 16 - 4200 Main St., town of Ledgeview BelGioioso, an addition to the existing cheese manufacturing facility. 17 - 2328 Costco Way, Bellevue Discount Tire, a 9,179-sq. ft. automotive and tire service center. 18 - 2394 Costco Way, Bellevue Buffalo Wild Wings and Mattress Firm, a 9,742-sq. ft. multitenant commercial retail building. 19 - 2609 Development Dr., Bellevue Pediatric Dentistry Clinic & Family Dental Center, an 8,781sq. ft. dental clinic. Project completion expected in August. General contractor is CR Structures Group Inc. of Kimberly. 20 - 470 Marina Lane, Ashwaubenon Residence Inn by Marriott, a 103-room hotel. Project completion expected in late fall.

21 - 845 Cormier Road, Ashwaubenon O’Reilly Auto Parts, a 7,453-sq. ft. commercial retail building. 22 - 2083 Holmgren Way, Ashwaubenon Heyrman Printing/Green Bay Blue, a 4,900-sq. ft. addition to the existing print facility. Project completion expected in September. General contractor is Keller Inc. of Kaukauna. 23 - 1267 Lombardi Ave., Ashwaubenon Hinterland Brewery, a two-story, 23,325-sq. ft. brewery and restaurant. Project completion expected in summer 2017. 24 - 1950 S. Ridge Road, Ashwaubenon Lodge Kohler, a five-story, 150-room hotel, restaurant and spa. Project completion expected in summer 2017. 25 - 1900 Block of South Ridge Road, Ashwaubenon Bellin Health Sports Medicine Clinic, a nearly 30,000-sq. ft. sports medicine facility. Project completion expected in summer 2017. 26 - 2391 S. Ridge Road, Ashwaubenon Ashwaubenon High School, a new community auditorium and a new swimming pool. Project completion expected in early fall. 27 - 1010 Centennial St. Ashwaubenon Laser Form, an addition to the existing industrial building. 28 - 1724 Lawrence Dr., De Pere Festival Foods, a two-story, 42,500-sq. ft. corporate office building. Project completion expected in December. 29 - 2221 Innovation Ct., De Pere American 3 Fab, a 51,840-sq. ft. metal fabrication shop. 30 - 1745 Suburban Dr., De Pere The Mail Haus, an addition to the existing warehouse facility. 31 - 601 Third St., De Pere St. Norbert College Mulva Family Fitness & Sports Center, a nearly 50,000-sq. ft. addition to the existing athletic facility for a competition swimming pool and fitness center. Project completion expected in May 2017. 32 - 633 Heritage Road, De Pere Belmark, a three-story, 41,000-sq ft. addition to the existing Plant #3 for an office building, as well as a skywalk connecting to another building on the industrial campus. Project completion expected in February 2018. 33 - 1820 Enterprise Dr., De Pere Sierra Coating Technologies, a 33,615-sq. ft. addition to the existing industrial facility. Project completion expected in December. General contractor is Keller Inc. of Kaukauna. Projects completed since our July issue: • Dental Associates, 2340 Duck Creek Pkwy., Howard. • Willow Creek Behavioral Health, 1351 Ontario, Green Bay. • Kwik Trip, 1401 S. Webster Ave., Allouez.

NNB2B | August 2016 | 15

Cover Story

3rd Annual




20-something achievers balance community support, profession and personal life

Story by Lee Marie Reinsch

The last time you got together with friends, did you sit around thinking, “How can we make this an amazing place to live?� Riiiight...But these are the actual thoughts thought by actual people who actually exist.

16 | August 2016 | NNB2B

And they’re young people, beings who by all rights should be too busy tracking Squirtle and Pikachu or texting their 5,000 friends to care about saving the world. This year’s New North B2B 3 Under 30 honorees chuck negative stereotypes of the lazy, narcissistic, no-initiative Millennial out the window. They care about their communities. They’re involved in causes bigger than they are. They turn off their devices long enough to change their environments. And they’re making northeast Wisconsin a better place to live.

5 winners. And she’s been selected for this fall’s 2016-2017 Leadership Fond du Lac cohort. “What makes her special is that she definitely gets things done, and she can be tough when she needs to be tough,” Brenner said. “She brings a lot of fun – not in a silly, giddy way – but she adds a little levity when appropriate.”

Pop-up community servant

Jenna Floberg and some others from Young Professionals of Fond du Lac were hanging out brainstorming one day when the idea for Pop-Up Fond du Lac popped into their heads. They’d just heard TEDx speaker Greg Tehven talk about creating world-class experiences in small communities, and they were pumped. “We were like ‘Hey, we have to do this for Fond du Lac and make Fond du Lac an amazing place,’” Floberg, 27, said. “We said let’s just do something fun for the community, even if we’re the only ones who come.” ‘Something fun for the community’ turned out to be the first Pop-Up Fond du Lac event: a two-day crepe cafe in a vacant building this past June that drew 1,000 people downtown. They invited local musicians and artists. “We’re using all the money from the first event to support other Pop-Up events to revive Fond du Lac, build some energy, create that positive buzz that people love so much,” Floberg said. Next pop-up event: an outdoor movie. Floberg serves on the board of directors for Young Professionals Fond du Lac (YPF) and leads YPF engagement efforts within Agnesian HealthCare, where she’s assistant administrator at St. Francis Home. “She’s a strong advocate for community development and coaches others on the benefits of being involved in, and engaged with, our community,” wrote Holly Brenner, Agnesian’s vice president of strategic development and marketing, in nominating Floberg for this year’s 3 Under 30 honor. Further illustrating that point: Floberg heard the local food pantry lacked donations of personal-hygiene items and thought about what it would be like to be a kid in a family unable to afford toothpaste. She came up with wellness bags – backpacks filled with shampoo, deodorant, bodywash, etc. With funding from Agnesian, she lead an effort to buy supplies, fill the backpacks, and deliver them to places such as the Boys & Girls Club of Fond du Lac.

Jenna Floberg What: Assistant Administrator, St. Francis Home Where: Fond du Lac Age: 27

The two-day Pop- Up Cre pe Cafe definitely added levity. It generated enthusiasm, captured media attention, and was the kind of place that made you stop and take a look, Brenner said. “But what was really special was the camaraderie, the relationships, the enthusiasm and the concept that Fond du Lac is a really nice town and we can do neat things if we just put our heads together,” Brenner said. “That to me was a little demonstration of Jenna’s ability to lead people, motivate people, to do something for the greater good. In this case, it’s building Fond du Lac as a great place where people want to be, which is exactly why I wanted to nominate her.” Floberg said Pop-Up Fond du Lac shows that a few people can make a difference. “We just wanted to create something fun for the community and show that there are opportunities to do new, fun and innovative things, that it doesn’t have to take a huge group to do that,” she said. Floberg said she’s motivated by her father, who was active in her hometown of Ladysmith. “I was inspired by his passion for giving and serving,” she said. “One thing he always said was that he was brought here to serve, and I just resonate with that.”

Brenner called Floberg a positive force in the workplace and beyond. “Agnesian and especially its long-term care division really benefitted from her energy in general, and both the residents and the people she worked with really responded to her,” Brenner said. “From a work and business standpoint, she just made an immediate impact.”

He died of cancer when she was 18.

Floberg is a fellow with I-Lead, a leadership academy of the statewide long-term care industry association, LeadingAge Wisconsin. Last fall, YPF named Floberg one of its Future

“It just fuels you – I crave it, I need it,” she said. “It just fulfills me so much to be able to see the good that I do in the community.”

“I don’t know if I’m driven so much by trying to make my dad proud now that he’s not here, but I get so much of my energy from seeing him while I was growing up,” she said. Floberg said people who are super-involved in their communities are a “different breed.”

NNB2B | August 2016 | 17

Cover Story Creating solutions thru a fresh perspective

Problems are no problem for Heather Mueller, vice president of Breakthrough Experience at Breakthrough Fuel in Green Bay. She views them as opportunities to employ her creativity. “I love to test out new ideas and apply something I learned somewhere else to a new challenge that I’m facing,” Mueller, 28, said. “Because I’ve been given so much freedom to test new ideas and bring new solutions to the table, I’ve been able to have an impact on the business because I get to put my creativity to work in a way that’s a natural fit for my skill set.”

within the organization, but in the community as someone who can bring those skills to the community as well,” Dickman said. “She brings an incredible set of fresh eyes to a situation.” But simply excelling in her career, landing promotions and being lauded by her company CEO isn’t enough for Mueller to warrant resting on her laurels. “When I moved back to Green Bay, I really wanted to get involved with the downtown community because I was living and working here,” she said.

The 28-year-old Green Bay resident was hired four years ago as manager of market creation and has been promoted twice. She’s now one of six on the senior leadership team for her company, which specializes in energy management for the transportation sector. “Heather is exceptional at taking situations that have never been done before and thinking about ways to attack and create solutions where we didn’t even know problems existed,” said Craig Dickman, CEO and chief innovation officer of Breakthrough Fuel. “She’s able to work and bring life to things that are conceived where there’s no script for, and that really requires a combination of collaborating with people in a really deep and meaningful way and the ability to bring it from concept to reality.”

Heather Mueller What: Vice President, Breakthrough Experience at Breakthrough Fuel Where: Green Bay Age: 28

He said it’s an “extraordinarily rare quality” seen in very few people. “I think it really sets her apart and distinguishes her not only

18 | August 2016 | NNB2B

The downtown farmers market committee served as a springboard for further involvement in the community. She’s on the board of directors for Meyer Theatre, serves on the City of Green Bay Plan Commission, is a member of Current young professionals, and she’s been involved with the Greater Green Bay Chamber marketing committee. “Downtowns in general could use more strong young professional voices in their committees and community engagement activities, and I think young professionals as a whole are underrepresented,” she said. “This was a good opportunity to get involved.” She’s encouraged her workplace to get involved in community causes by creating a community-engagement team at Breakthrough. Dickman said its purpose is “to make decisions about where Breakthrough gets involved in the community, where we spend our money in the community, how we connect with community activities, how we connect with community initiatives to provide meaningful support in ways that represent what our team is looking for.” Mueller also helps coordinate the annual Breakthrough Fuel Food Pantry collection competition. Teams of employees get $1,000 to purchase as many items made by their clients as possible. This year’s competition collected more than 3,500 food and hygiene-related products. When asked two years ago by the city Plan Commission to be part of Green Bay’s downtown master plan development, she viewed it as an opportunity to learn something new.

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“It was something I hadn’t known I had an interest in,” she said. “I really enjoyed the process – plus I have a lot of ideas that I like to share.” Mueller doesn’t even rest on weekends. She makes the fourhour drive to Chicago, where she’s working on her master’s degree in business administration at the University of Chicago Booth School of Business and co-chairs the Booth Leadership Group. She recently returned from a month studying in Paris. “I’m at my best when I have a lot of things going on because I find myself making connections across all the things I’m doing. It’s funny how some sort of conversation I had with the Meyer Theater Board will connect to something we talked about in class, which will lead to an idea of a new way to approach something else,” she said. “When I have the most things going on, I find that I have the most new ideas to apply to what I’m doing.”

Inspiring positive dreams in Green Bay

Next time you see kids peddling Kool-Aid, try not to think about sticky fingers on the lip of your cup, or how long the sugary liquid’s been stewing in the sun. Instead, envision them telling people in a few years about the early start they got in the world of business. “I was always the kid with the lemonade stand in summers, trying to make money so my friends and I could go to the movies,” said Andrew Fabry, 27, president and co-founder of Badger State Brewing Co. in Ashwaubenon. Looking back on

NNB2B | August 2016 | 19

Cover Story his childhood, he said the clues to his entrepreneurial future were there all along: “I was always building stuff with Legos. Maybe that’s why we’ve undergone so much construction around here trying to build things and make things better at the brewery,” Fabry said. Although Badger State Brewing Co. has been open less than three short years, it’s recorded some pretty large accomplishments, including two additions.

Andrew Fabry What: Where: Age:

President, co-owner Badger State Brewing Co. Ashwaubenon 27

Fabry and two partners launched the craft brewery in late 2013 in a former locker room. By the following July, they’d snagged a gold medal at the U.S. Open Beer Championship in Atlanta. It was the first of multiple gold and silver accolades they’ve garnered their first few years. In 2015 came the 10,000-sq. ft. taproom, brew house and canning operation addition along with the outdoor beer garden. “We wanted a nice, inviting place for people to come in and hang out,” Fabry said. “We looked at the overall scope of what does it take to be a destination brewery where you could come in and spend more than an hour, not just have a drink, but a tour, a tasting, and hang out with friends in the outdoor space – the beer garden – and play lawn games.” This summer, the company opened its second addition, the Barrel Haus event room, spurred by requests for larger and corporate events, bringing the total space up to 25,000 square feet. Badger State Brewing sells its five flagship beers in 16-ounce cans and its limited-run specialty varieties in 750-ml bottles to retail and commercial locations. Visitors to the taproom can try pilot varieties on tap. The brew house holds tours on Saturdays. Fabry said his company has given to more than 100 benefits and other charitable groups in its three years. In April, some 800 runners participated in the first Badger State 10K run, raising money for the Boys & Girls Club of Green Bay and Center for Childhood Safety in Green Bay.


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Fabry said it’s a way of paying it forward. “They’re people from our community, and we would hope that if we were in that kind of situation, other people would be willing to support us the way they’ve supported us just by patronizing our business,” Fabry said. “We’ve gotten a lot bigger a lot faster because of the people right here in our backyards.” Fabry comes from a small business family. His mother is still involved in the glove company his grandfather founded, Saranac in Ashwaubenon, formerly Fabry Glove & Mitten Co. He grew up seeing how hard his parents worked.


“My parents were very hardworking people who pretty much came from very poor families and worked a lot of different jobs,” he said. “I felt a responsibility to carry on and continue that hardworking nature in the family, but then also create something I could call my own and that my business partners could call their own.” Fabry said when he moved back to Green Bay from Madison, he found it lacking in hip places for young professionals, and his friends were moving to larger cities. “They don’t see the opportunities here, they don’t see Green Bay as a place they want to live at the age that they’re at, and I said if more people don’t set up shop here and open places like that and start those kind of businesses, then this is going to keep happening,” Fabry said. “You can either wait for someone else to do something, or you can do it yourself, and I just kind of decided the time is right. I’m young. What do I have to lose?” Fabry aimed to create something that would continue to positively affect the area in several ways. “We’re creating jobs, we’re contributing to the sales tax,” he said. “We’re growing a manufacturing business that eventually will distribute its products throughout the state of Wisconsin, which is pretty cool.” Fabry said he’d like to remain involved with the community and host events that make Greater Green Bay and northeast Wisconsin more fun. He was one of the driving forces behind the creation of Green Bay Craft Beer Week, a seven-day event featuring the area’s breweries, brew pubs, alehouses, and craft-focused bars, restaurants and retailers. He and two other Green Bay brewers launched the inaugural event in 2015. The second annual affair this past May featured more than 80 events at 25 different venues across the Greater Green Bay area. “I hope that maybe there are people out there who see guys like myself who’ve maybe thought about creating their own business or starting something and say ‘Hey, maybe I could do it. I’ve seen other people do it who are my age or younger, maybe there’s a possibility,’” he said. “If you get just a handful of people who are convinced to follow their dream and their passion because they’ve seen what we’ve done ... then maybe we’ll make this place a better place than it was when we found it.” n

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“We need to find new and innovative ways

to collaborate so we can better meet the

workforce needs of our region and state.” — A N D R E W L E A V I T T, C H A N C E L L O R

22 | August 2016 | NNB2B branded content / University of Wisconsin Oshkosh

Building strong partnerships TO SUPPORT WISCONSIN’S WORKFORCE NEEDS The University of Wisconsin Oshkosh graduates thousands of students annually who are accomplishing what they set out to do. With 90 percent of students achieving their intended outcome, UW Oshkosh students are succeeding postgraduation—they are getting jobs, continuing with their education, serving in the military and embracing other opportunities that allow graduates to use their degrees. On their path to graduation, UW Oshkosh students experience a broad education that prepares them for the challenges of work, engaged citizenship and a high quality of life. During their UW Oshkosh undergraduate education, a high percentage of students participate in life-changing experiences such as internships, study abroad opportunities, work study programs and outreach in the surrounding Oshkosh community. Though UW Oshkosh has high outcome rates, could one of the largest universities in the University of Wisconsin System better align what it does with workplace expectations? According to the U.S. Chamber of Commerce Foundation, 65 percent of organizations plan to hire new graduates, but only 11 percent of business leaders feel graduates are well prepared for work. At the same time, 95 percent of educational leaders feel graduates are prepared for the workforce. “There is a significant disconnect between what we think we offer and what employers want,” UW Oshkosh Chancellor Andrew Leavitt said at the July Workforce Alignment Workshop. The pilot workshop was held on campus to begin a conversation between business professionals and educational leaders about workforce readiness. The workshop—hosted by UW Oshkosh in partnership with the Department of Workforce Development (DWD), Fox Valley Technical College (FVTC) and the Wisconsin Association of Independent Colleges and Universities (WAICU)— was designed to create a venue for a conversation and constructive interaction with employers. “We need to find new and innovative ways to collaborate so we can better meet the workforce needs of our region and state,” Leavitt said. Besides Leavitt, workshop speakers included: FVTC President Susan May, DWD Secretary Ray Allen, UW System President Ray Cross and WAICU President Rolf Wegenke.

“Workforce development is economic development. By filling employers’ need for skilled talent, we help employers achieve their targets and expand, which grows the economy. To this end, we are moving ahead with a crucial alignment between workforce development, education, economic development and other stakeholders,” DWD Secretary Allen said. “These ideas and feedback will be incorporated into future policy discussions, initiatives and other efforts to support a robust talent pipeline in Wisconsin.” More than 100 representatives from the public and private education and business sectors, along with those in economic and talent development roles, participated. The day-long event brought the opinions of business leaders—those who have or plan to hire new graduates—to the forefront. Their discussions centered around the need for employees with strong “soft skills”—attributes that enable someone to interact effectively and harmoniously with others. Employers say they are looking to hire people who are trainable, who are good communicators who understand the demands of the career path they have chosen. They are looking for new graduates who have transferrable skills, who can deal with workplace disagreements and who will be a good fit culturally. This fall, Wisconsin students who enter and complete traditional four-year baccalaureate programs represent the graduating class of 2020. For the fall of 2017, students who enter kindergarten will represent the class of 2031. A challenge, educators and employers agree, is that many of the jobs future graduates will hold don’t yet exist—making innovation, adaptability and creativity important skills in the graduates of the future. The Workforce Alignment Workshop is expected to be the first in a series to be held statewide by the DWD. A regional effort to continue the conversation will be led by UW Oshkosh. “We are fortunate to have strong communities and many leading businesses in our region. Working in collaboration with and listening to employers to develop the kinds of graduates needed to fuel the workforce is an achievable goal,” Leavitt said. “It gives me a sense of hopefulness to continue these critical conversations that align education with our workforce.”

NNB2B branded content / University of Wisconsin Oshkosh | August 2016 | 23

Economic Development

Art of the Deal

One recent example of industrial growth illustrates how economic development occurs at the regional level

Story by Rick Berg

Belmark’s decision to expand its labeling and packaging operations in northeast Wisconsin instead of elsewhere in the state or even outside Wisconsin required a year-long “intricate dance” involving multiple partners. At the heart of the process was trust, confidentiality and communication – a combination that landed Belmark’s new manufacturing facility in Shawano, as well as a separate significant expansion in De Pere. In July 2015, Jerry Murphy and his staff at New North Inc. received a typically cryptic inquiry from a site selection consultant indicating an anonymous company was seeking a location for a new manufacturing facility. The inquiry originated in state with the Wisconsin Economic Development Corp. in Madison, and was forwarded along to New North. Northeast Wisconsin was among several regions under consideration, along with an unknown number of sites in at least six other states.

24 | August 2016 | NNB2B

The anonymity of the prospect was not surprising. That’s standard procedure in most site selection processes. Also standard was a list of site criteria the client company required. New North’s role was then to evaluate those criteria and ask local communities within the region to respond with those items they had available. “At that point, the consultant and his client don’t want to be dealing with 50 sites in 10 communities,” said Murphy, executive director of the regional economic development organization. “New North’s role is to gather information from the communities in our region – those that are likely to have a viable response – and screen those responses against the qualifications and criteria the consultant and client provided.” Some of the criteria are typically specific and easy to identify – especially those dealing with real estate parameters and local infrastructure. Other criteria are more nuanced, such as community culture and lifestyle. The key component, Murphy said, is the trust factor – that the consultant and his client have confidence that New North has done a good job providing viable prospects.

Trust and confidentiality

On the other side of the table sit the economic development professionals in multiple communities who are being asked to devote substantial time preparing a response, without knowing who the prospective company is or what kind of economic impact the company might have. For them, also, trust is also a key factor – trust that Murphy and New North are confident in the value of the prospect – usually based on nothing more than the reputation of the site selection consultant. In this case, the consultant was Mike Mullis of Memphis, Tenn.-based J.M. Mullis Inc., a 30-year veteran in the business and someone who had worked with WEDC and New North in the past.



- 2 016 -

“It can be challenging when the prospect is anonymous, because you’re swinging at a ball they tell you is there, but you can’t see it. Early on, we really had to rely a great deal on the representations made by Mike Mullis, because we had nothing else to go on,” said Brian Knapp, city administrator for Shawano, which eventually ended up landing the deal with Belmark to be home to a brand new $12 million, 120,000-sq. ft. manufacturing facility. “We’re jumping through a lot of hoops and it was important that we have that

Timeline of the Belmark-Shawano Deal In June of this year, De Pere-based Belmark Inc. announced it would open a new packaging plant in Shawano. That announcement marked the culmination of a year of negotiations between Belmark, the State of Wisconsin, New North Inc. and Shawano’s economic development team. The following is a brief timeline of the deal: w Spring 2015 – Belmark President and CEO Karl Schmidt contacts Mike Mullis of Memphis, Tenn.-based J.M. Mullis Inc. to help Belmark locate a new manufacturing facility to complement its facilities in De Pere’s East Industrial Park. w July 2015 – Mullis, acting on behalf of Belmark, contacts the Wisconsin Economic Development Corp. and New North Inc. to request proposals for a manufacturing site. At this point, neither WEDC nor New North have any idea of the identity of Mullis’ client. w Two rounds of site proposals and evaluations reduced the number of prospect sites from around 50 in 10 communities to 15 sites in five counties. w By late 2015, the contender sites had been winnowed down to three and all involved were required to sign nondisclosure agreements. At that point, the three remaining candidate communities were informed that Belmark was the Mullis client.

w June 2016 – After months of negotiations, Belmark and Shawano announced the deal.

NNB2B | August 2016 | 25

Economic Development comfort level with the people we were working with. It became a very intricate dance with a lot of participants. And of course it ended up being a very positive experience.” “We’ve been doing this for a very long time, so we carry a very high level of credibility,” Mullis said. “That’s critical in a process like this.”

“It can be challenging when the prospect is anonymous, because you’re swinging at a ball they tell you is there, but you can’t see it.” Brian Knapp, administrator, City of Shawano, describing the shrouded nature of responding to a site selection request for information The trust becomes especially strong in light of the critical need for confidentiality throughout the process. “Anonymity and confidentiality are paramount for a couple of reasons,” Mullis said. “The first is to avoid as long as possible the automatic reaction of the existing workforce, which will tend to be negative. They will assume that something bad is

Image courtesy of Miron Construction

An artist rendering of the interior of the new Belmark offices under construction in De Pere.

going to happen. And the second reason is just the competitive nature of the industry – no one wants his competitors to know what you’re doing.”

Feeding the information machine

Mullis, who has been at this site selection game for three decades, said communities in many states have become more proficient at responding to inquiries like his. Regional economic development organizations like New North are becoming more common, though some areas of the country still lag behind. The advantage goes to regions and communities with focused economic development teams capable of reacting quickly to requests for proposals.

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“I would say the level of cooperation was very phenomenal in this instance,” Mullis said. “The requests for information are very detailed. My checklist probably has six or seven pages of detail that we require, so it takes a very effective administrative group to be able to pull those resources together.” Murphy believes the history New North and its member communities have experienced together helped make the process more efficient than it might have been a few years ago. “Speed wins in this game,” Murphy said. “When we sent out the original request, we had all responses back within three days. It’s a very iterative process, with ever more refined and specific requests for information. Sometimes it’s hard to know where you stand in the process, but as long as you’re being asked to respond, you’re still in the game.” Dennis Heling, chief economic development officer for Shawano County Economic Progress Inc., was also impressed with how quickly the project moved forward.

“Speed wins in this game... Sometimes it’s hard to know where you stand in the process, but as long as you’re being asked to respond, you’re still in the game.”

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Jerry Murphy, executive director, New North Inc. “The two things that really stood out for me were how open the lines of communication were throughout the process and the sense of urgency that everyone involved brought to the table,” Heling said. “This was one of the more nuanced projects I’ve been involved with in the past 30 years, peeling back the layers of the onion, so it required everyone to react quickly at times.”

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Tricia Braun, chief operating officer for Wisconsin Economic Development Corp. – which helped coordinate the state tax credits that sweetened the deal – said the site selection process is always fraught with challenges, but “this project worked better than most and really could be construed as best practice for how to respond.”

The deciding factors

So what brought Belmark’s decision down to Shawano? A lot of factors, some of which might remain cloaked in mystery.

“That’s the art of the deal – the end game,” Murphy said. “At the end of any project you don’t ever have 100 percent complete information about the final decision. It could be something you’re never going to know.” “The thing is, this is not just a real estate transaction,” Mullis said. “We’re looking at communities and people.”

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Economic Development Tax and other financial incentives certainly play a role, “but those are really just the tie-breakers,” said Karl Schmidt, president and CEO of De Pere-based Belmark. “We looked at the job force and the community. We considered other states, but we saw the manufacturing job force as a real driver to stay in Wisconsin. And then we narrowed and refined it further. We wanted to be close to our existing facility so we had the ability to cross-pollinate with our De Pere workforce. And with Shawano we saw that they had a passion for the people side of things that was refreshing.” Mullis said Belmark was satisfied that the workforce it needed would be available in the Shawano area, but he cautioned that northeast Wisconsin generally should be concerned about a potential workforce shortfall in the future.

Details of the Deal z Belmark will construct a 120,000-sq. ft. label-converting facility on 15 acres of land in Shawano’s industrial zone. The facility, to be built by Miron Construction of Fox Crossing, will cost nearly $12 million. An additional $24 million in new equipment is expected to be invested into the new facility. z Shawano created a new tax increment finance district that would include the 15-acre property, as well as another 100 acres for future development. z The pay-as-you-go TIF district will provide Belmark $5.26 million in proceeds over the next 20 years toward its investment in the new facility. z Construction is expected to start by spring 2017 with full production beginning by spring 2018. z Belmark will staff the Shawano facility initially with 35 employees, but expects to employ 120 or more over the next seven years.

“The lack of population and skilled workforce could be a limiting factor in the future,” Mullis said, “but we do see that there are efforts to create more sophisticated training programs to retrain existing workers and increase their skills levels. That’s very positive.” Heling said the Shawano group worked closely with Northeast Wisconsin Technical College and the local school system to ensure the right training programs were in place, “so we can continue to build our labor pool.” From a statewide perspective, Braun at WEDC said maintaining a strong workforce and supportive business environment was her organization’s top priority, “so we can make sure we are attracting continuing investment into our existing companies.”

Belmark expands in De Pere, too

Though not drawing as much public and media fanfare as the Shawano expansion, Belmark’s four-building main campus in De Pere’s East Industrial Park are also getting a facelift and a more than $10 million expansion. Miron Construction is already working on a 38,000-sq. ft. addition to Plant 3 on Belmark’s campus that will include offices, conference rooms and a skywalk linking it to another of its production facilities. Plant 1 will undergo extensive renovations after the Plant 3 expansion is complete. Both projects are set for completion by February 2018. While De Pere was not able to meet Belmark’s larger expansion needs, De Pere City Administrator Larry Delo was pleased Belmark kept its expansion nearby. “We like to see any kind of expansion as close to the Green Bay area as possible,” Delo said. “Anything good for the region is good for De Pere.” n Rick Berg is a freelance writer and editor based in Green Bay.

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Global Trade

From Wisconsin to the World

Exporting opportunities continue to grow sales for New North goods manufacturers

Story by J. S. Decker

International exports from Wisconsin dropped 4 percent last year from a record year in 2014, but at $22.4 billon, sales stand strong at nearly double levels in 2001. Exports from Wisconsin companies steadily increased through the Great Recession, with strong partnerships forged more easily across a globe that seems smaller every day. Technology is critical, of course. Communication and transportation are more efficient than ever. Agriculture and heavy industry are big parts of Wisconsin’s global reputation, and extensive support from Madison helps build bridges to everywhere. Proper shipping records are one lesson among many at workshops hosted by Wisconsin Economic Development Corp., the quasi-government state agency with an entire division devoted to international trade. 30 | August 2016 | NNB2B

Dennis Lewandowski, vice president and partner at A.P. Nonweiler Company of Oshkosh, attended such a workshop and said it pays to know “what the new rules are for safety data sheet programs, what type of information you’ve got to have for the government.” The manufacturer of industrial paints and coatings exports about 6 to 7 percent of its total sales internationally, Lewandowski said, adding that most of those customers seem to find A.P. Nonweiler one way or another. “It’s mostly all referrals. We’re big in the airplane industry, so all the people who re-coat planes and parts for planes call us,” Lewandowski said. “We make all the coating for oxygen bottles.” Pipeline inspection gear made in Menomonee Falls was recently shipped to Columbia, and most of its parts were fabricated at Grassroots Machining LLC in Neenah. Owner Chuck Duginski reads over old blueprints written in German, Italian and other languages before he can replace worn out and broken parts for heavy equipment manufactured overseas years ago. Eventually, Duginski’s six fulltime employees might have new co-workers taking on projects from abroad. “I would like that,” he said. “It’s a little bit daunting, to be honest, especially with currency exchange rates and things like that. But I’ve been told that American-made goods, especially heavy industry goods, are still looked at as the best in the world.” Industrial machinery like the kind Duginski repairs and recreates parts for made up 26 percent of Wisconsin exports in 2015, according to the U.S. Census Bureau. Medical and scientific instruments exported by Wisconsin firms also performed well, growing 11 percent to $2.4 billion.

Feeding the world

Food exports from Wisconsin continue to grow. Total agricultural exports last year reached $3.4 billion, while dairy exports were $273 million. Mexico consumed the most Wisconsin dairy, followed by Canada, Japan, China and Korea. If Wisconsin were a nation, it would be the world’s fourthlargest cheese producer. As it stands, 26 percent of U.S. cheese is made in the Dairy State. The International Agribusiness Center of the state Department of Agriculture, Trade and Consumer Protection

Top 5 Export Commodities for 2015 1. Industrial Machinery.......................................$5.8 billion 2. Medical & Scientific Instruments...................$2.4 billion 3. Electrical Machinery.......................................$2.2 billion 4. Automotive Vehicles & Parts..........................$1.7 billion 5. Plastic Products.............................................$1.0 billion Source: Wisconsin Economic Development Corp.

NNB2B | August 2016 | 31

Global Trade has made introductions for Wisconsin agricultural producers and offered education for more than 50 years. As Director Jen Pino-Gallagher said, “If a company is only selling to US markets, it’s as if they’re in a room with 100 people, but they’re only talking to the four closest people!” She points to growing economies and customer bases around the world. “There’s a growing middle class in foreign markets,” PinoGallagher said. “There’s a greater desire and ability to purchase imported food products.” The International Agribusiness Center educates business owners on international outreach, helping them to navigate the often complex process of selling products abroad. It also coordinates with WEDC and the governor’s office to organize trade missions abroad. More than 10 agriculture business leaders journeyed with Gov. Scott Walker and DATCP Sec. Ben Brancel to Mexico this past June, as an example. Trade missions leave impacts lasting for years to come, said Katy Sinnott, vice president of international business development for WEDC. “After our trip to China in January, a group from the Shanghai Foreign Investment Development Board visited Wisconsin to understand what opportunities exist in our state, and what products their companies can buy to meet their needs,” Sinnott said. Following a trade mission to China in 2013, the Wisconsin Ginseng Board and a Chinese medicine firm signed an agreement to buy more than $200 million in Wisconsin ginseng. On that same trip, Miller Electric Manufacturing in Appleton sold 50 welding systems to a Shanghai automotive manufacturer and received more orders after that, according to Sinnott.

Catering to growing wealth

Wisconsin Spice in Berlin has grown from fewer than 50 employees a decade ago to 90 employees today. It’s also significantly grown its global market during that time, earning the manufacturer of mustard and mustard-based ingredients a spot as a finalist in the 2015 Governor’s Export Achievement Awards. Nearly every mustard seed milled near Berlin is shipped there from Canada and on to other factories where it becomes a condiment, said Al Sass, director of operations for Wisconsin Spice. It might also be used as an ingredient in dressings, sauces and processed meats.

Top 5 Export Destinations for 2015

1. Canada.............................$7.3 billion 2. Mexico...............................$3.0 billion 3. China.................................$1.5 billion 4. United Kingdom..............$824 million 5. Japan...............................$814 million Source: Wisconsin Economic Development Corp.

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“If a company is only selling to US markets, it’s as if they’re in a room with 100 people, but they’re only talking to the four closest people!” Jen Pino-Gallagher, director Wisconsin International Agribusiness Center Sass indicated much of the company’s export growth has resulted from consolidation within the food industry – an international company buys a U.S.-based food producer that Wisconsin Spice was providing mustard ingredients for, and within a short period of time Wisconsin Spice becomes the worldwide vendor for that parent company. An estimated 30 percent of the company’s mustard seed is now exported outside of the U.S.

a necessity to survive,” Sass said. “In many (poorer places around the world), it’s really more of a luxury.”

Those opportunities are increasing as developing economies generate more disposable income for their citizens to enjoy inessential comforts, such as pre-made and packaged condiments and sauces.

Local and federal regulations in other countries remain some of the tallest hurdles Wisconsin Spice must overcome.

“Having condiments on your food isn’t

Only a handful of countries remain beyond the reach of Wisconsin agriculture. “Even Iran, these days, we can export to. Presumably, there would be no issues with Cuba,” Sass said. Relations with that socialist island neighbor have recently warmed.

“As over-regulated as people may think we are in the U.S., we are significantly less regulated than many other

Photo courtesy of A.P. Nonweiler Co.

A.P. Nonweiler employee Jeff Fredrick operates a mixer for one of the company’s industrial coating products.

countries,” he said. “Not to be political, but the biggest concern we have is who is going to be our next president. Exporting is always more easy and more viable for U.S. companies when we have solid trade agreements.”

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NNB2B | August 2016 | 33

Global Trade

Image courtesy of

An example of the carbonate candy crystals produced by PoppingFun Inc. in Neenah. The company ships its products all over the world as a food ingredient.

Sweetening international relations

North Korea is on a short embargo list. Russia recently refused to accept certain U.S. imports in retaliation for sanctions over the invasion of the Crimean Peninsula. Even so, the owner of PoppingFun, Inc. in Neenah just hosted executives from a major Russian chocolate factory in his own home. The friendly visit cemented a new deal for his carbonated candy crystals to be part of Russian chocolate truffles. PoppingFun President Lynn Hesson is glad to have a new, strong presence in a major market. The larger market still eludes his team, however.



Some are made in China and some in South Korea, while the popular candy brand Pop Rocks are made in Spain, and another competitor is in Turkey. To help claim a larger market share, Hesson brought aboard Kuntay Ozkan as his marketing director, hiring him away from the competition in Istanbul. Ozkan predicts his experience and devotion will generate “exploding sales.” That means working in each time zone at any moment.

Get an inside look at how the experts work.


“Breaking into Europe is still a challenge. That’s where most of the market is at, and where our two main competitors are.”

“The client has to feel that you are right there next to them,” he said. Ozkan speaks several languages, but noted every client call drifts towards English. “It’s the world language now.”



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PoppingFun’s fizzy, popping crystals are made in a quiet, unmarked building in Neenah’s Southpark Industrial Center. The treats are packaged and sold under many private label brands including Angry Birds, Star Wars and TNT Candy, but the main market for its highly pressurized sugar crystals are as an ingredient, whether in Dairy Queen Blizzards or breakfast cereal. “We sell to more than 40 countries,” Hesson pointed out, and nothing resembles international hostility when candy is involved. “If more of the world only worried about commerce, we’d all be better for it.” n

An Authorized Duro-Last Contractor

w w w . p r e c i s i o n r o o fi n g i n c . n e t

34 | August 2016 | NNB2B


J.S. Decker is a writer and father in Oshkosh.

Meet your company’s

BIGGEST ADVOCATES. Contact Fox Valley Savings Bank’s business banking team to start creating your long-term financial plan.

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oices isions &

A monthly conversation with New North small business owners, each shedding light on the local economy through the perspective of their industry sector.

An entrepreneur since age 12, Tyler Danke has been raising poultry nearly all of his life and selling birds for 16 years. He launched his current endeavor brokering poultry, waterfowl and their eggs online nearly a decade ago during his freshman year at college, and hasn’t looked back. Based in Appleton, Purely Poultry was modeled as an “eBay for poultry,” and since its founding has developed a national network of 38 hatcheries and breeders. Running the company now with his wife, Ruth, an accountant by trade, the company sells chickens, ducks, geese, turkey, peacock, pheasants, swans and other birds along with eggs of each species to a customer base as diverse as its product line. How did you get started?

Tyler Danke Owner

Purely Poultry Appleton

By Sean Fitzgerald, New North B2B publisher

My parents always had 25 meat chickens and 25 laying chickens in the backyard for our personal family. When I was in 4-H as a kid, we started showing chickens at the county fair. We had Black Austral that began winning a lot of trophies, and we had people that wanted to buy them. (At 12 years old) is when Danke Brothers Poultry started, so through middle school and high school I filled my parents’ out buildings and my cousin’s out buildings and barn with chickens, and my parents’ basement was the hatchery. We had 18 different breeds that we were breeding and hatching, and we were selling mostly hatching eggs on eBay at the time. In college I had to give up the birds, but I still wanted to ignite and fuel a passion for poultry. In January of my freshman year I took a business course in which we wrote a business plan. I didn’t finish school because I was too interested in the business.

Who are your customers? We have a large line of different products, and each one of our products has a different customer base. So for our swans, they’re pond owners – that’s nursing homes, city governments, estate owners, wedding and banquet facilities, campground owners – anyone that wants to keep the Canadian geese away from their ponds. Our base customer for our chickens is somebody who wants to raise chickens in their backyard, whether that’s three chickens or maybe even 25 chickens for their meat. Our largest customer is about 10,000 meat birds per year, most growing for farmers markets.

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Our peacocks are for anyone who wants a beautiful bird in their backyard. Another group of customers would be for pheasants – they want to release them on their property and want to hunt them and train their dogs. We sell in 49 states – we don’t do Hawaii, because there’s regulatory issues (with importing livestock).

How do you market Purely Poultry? Basically all of our customers are typing something into Google or other search engines, and because they come to our website and spend a lot of time on it – they read the articles, they see other products – and because the customer is impressed, Google sends us more traffic. That’s basically how all of our customers are finding us online. Our customer service reps mostly raise birds themselves, so they’re passionate about it as well, and we are working to provide customers with not just the birds, but the care instructions, the products they need other than the birds. Ruth: A lot of times you might call in four different times and speak to all of our representatives before you feel comfortable placing a large order. We do a lot of education for potential customers and current customers as well, and that’s where we get a lot of repeat customers because they do like being able to talk to people. And a lot of times people just like to talk about their own chickens, too. Tyler: Because we’re not sending out catalogues and we’re not the long-established (company), we are finding our customers are searching online for the product. Ruth: We’re not finding the people who are already in the industry and know everything about it. Tyler: So a lot of our customers are the first-time type of people. I would say orders of three to 15 birds is the majority of our customers.

How do you develop your vendor network?

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We started with one (hatchery), and we have developed that line throughout the years. We now have a vendor agreement that I’ve written up that outlines everything we need from a vendor in order to be successful. Sometimes we have them send a batch of chicks or other products to our customer service reps as a test run to make sure that they’re packaging them correctly, that they’re arriving alive. Another requirement is that they’re part of the National Poultry Improvement Plan (a standard for ensuring the birds are free from a host of various diseases common to poultry).

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eAgriculture Sometimes they reach out to us. We just had someone reach out to us and said “We have 200 button quail and their eggs are as small as my fingernail, and we’re not going to eat them.” So the vendors reach out to us as well.

How many employees do you have? We currently have six employees in addition to myself and Ruth. Six months out of the year it’s more full time, and six months out of the year it’s less full time. Our goal is for adding new employees in the late fall so that they’re trained and ready to go for the growth of sales in the springtime. We had a turnover of our team from earlier this year, and we found ourselves short staffed. Ruth: During the busy season we were short staffed and we couldn’t handle the calls that were coming in. So that hit our sales because we couldn’t take care of the customers as much as we wanted to.

How is work together as a married couple? Ruth: We’ve been married nine years and together for 10 years. I knew nothing about the poultry world before this. I just thought there was one type of chicken, and it was in the store. And there’s one type of eggs, and when I got here – I don’t even know how many types of chickens I’m familiar with now. He kind of does more of the bird side of the business, and I do more of the accounting, numbers and management side. I’m picking up more and more of (the poultry expertise) every year. The first county fair we went to together, he’s playing “Name that chicken breed.” They all seem very similar to me. I’m getting better at it.

What are your biggest challenges going forward? Tyler: There are large parts of my business that I don’t have enough supply for, so I’d like to begin to fill some gaps in my supply with our own farm. Some of the breeders will only ship and sell in the fall, and they want all of their birds gone in October. I would like to make it a year-round supply, because our customers don’t think, “I need to buy my birds in October.” If I could have a more steady supply throughout the year, we could sell more. As we’ve grown the business, my biggest challenge is to grow the organic marketing – we’ve grown to $1 million in sales without paying much for marketing – but going from $1 million to $10 million without paying too much for affordable marketing is really hitting us the hardest right now.

What are your biggest opportunities? Right now the backyard poultry movement is growing as a nationwide trend. The large hatcheries are growing at like 15 percent a year. Demand for chicks is up. It’s now considered hip and cool to be part of the “green movement,” and having chickens is part of that with urban gardening and urban farming. Ruth: And unfortunately predators keep us in business as well. Tyler: Another business idea I’ve had is basically a poultry call center, where we have our systems inside of other (provider’s) businesses. One more thing that I’d like to do is a zoo and educational center of birds, just birds. Right now I guess I’m kind of doing that on the Internet. n

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September 22, 2016 • 7:30 – 9:30 a.m. Registration 7:00 – 7:30 a.m. Oshkosh Convention Center Continental Breakfast Please call 44º North at 426.1970 to RSVP Sponsored by Oshkosh Area United Way

38 | August 2016 2016 || NNB2B NNB2B

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Guest Column

Invest in young children to gain economic edge

Upcoming free community event highlights economic impact of quality child care by Judy Olson, executive director, Child Care Resource & Referral, Inc.

As our communities compete with each other in the economic development arena as well as with neighboring regions and states, there is another movement gaining momentum, which will have an impact for many years to come – Investing in our youngest children! You might be thinking, ‘What? How can focusing on children possibly help our communities compete in business recruitment efforts, workforce and overall economic stability?’ In a recent PBS NewsHour report regarding the cost to leave the workforce to care for a child, economist Mike Madowitz stated, “I’m a policy economist, and people are always coming to me with questions like ‘How do we get people to earn higher wages and get more financial stability?’ And I always say child care, and people look at me funny.” If you are a new parent and must return to work, the looming issue is finding quality, affordable child care. If you cannot find child care, how do you work? If the child care is not a quality program, what are the ramifications on your child? If a community does not have enough trained child care providers and child care slots, how does it attract new families? When a company wants to expand or grow by increasing its workforce, how can it do so when there is not enough quality child care for their employees’ children? We invite you to a free screening of The Raising of America: Early Childhood and the Future of our Nation to learn more about the practical value of investing in children and why it is a powerful economic engine. This free event will be held at Oshkosh Convention Center on Thursday, Sept. 22, 2016 from 7:30 to 9:30 a.m. with registration and networking beginning at 7 a.m. The documentary focuses on why we need to invest in high quality child care for our young children from birth to 5 years old, and the benefits to the children, families, business and community. We cannot afford to ignore the mounting evidence and data advocating for investment in our very youngest children. The documentary makes a compelling case including these startling statistics:

# Among developed nations, the United States is second only to Romania for the number of children living in poverty. Data shows poverty has a direct negative impact on early brain development in children. # At a national level, the Family Medical Leave Act guarantees workers 12 weeks of unpaid leave to care for a newborn or sick relative, but the U.S. remains the only advanced economy that does not provide paid parental leave. According to data just released by the national organization Child Care Aware of America, every week in the U.S. child care providers care for nearly 11 million children younger than age 5 whose families are working. However, the availability of, and ability to pay for quality child care is at the heart of the issue for many working families. In the State of Wisconsin there are 1,825 child care centers, however, of that number, only 15 percent are nationally accredited. In addition, there are 1,764 family child care homes with only 2 percent nationally accredited. The quality of early childhood experiences a child receives is critical to their development. Simply put, quality matters. In the Fox Valley, our education community is working hard to ensure we have a skilled and ready workforce. However, if young children do not get the early brain development they need, our educational institutions may be fighting a losing battle. There is mounting evidence that early brain development in children from birth to age 5 is critical to their well-being and future success. If you want to learn more about how quality child care today sets the stage for our future, then you must attend the free screening of The Raising of America: Early Childhood and the Future of our Nation on Sept. 22. Learn how caring for and investing in our youngest population will help us not only compete but win on a number of fronts, including economic and workforce development, and overall quality of life in our communities. The very fabric of our communities and our business climate depends on it. n Judy Olson is the executive director of Kimberly-based Child Care Resource & Referral, Inc., a nonprofit agency serving nine counties in northeast Wisconsin, including Calumet, Fond du Lac, Outagamie and Winnebago counties. Reserve your spot for the free Sept. 22 screening of The Raising of America: Early Childhood and the Future of our Nation by calling 44º North Advertising & Design at 920.426.1970.

NNB2B | August 2016 | 41

Professionally Speaking

Professionally Speaking is a paid promotional spot in B2B.

Brexit: What you need to know by William Bowman, CPA of AEGIS Financial 920.233.4650 On June 23, citizens of the United Kingdom (England, Scotland, Wales and Northern Ireland) voted to leave the European Union by a margin of 52 percent to 48 percent.1 Though pre-election polls suggested that public opinion was evenly divided, when the election results became clear, financial markets around the world reacted swiftly to concerns about potential economic ramifications of a British exit – or Brexit – from the EU. The U.K. is the first nation to break away from the EU, but a larger concern is that anti-EU factions in other nations could be empowered to follow suit. Brexit supporters said leaving the EU allows the nation to take back control over business, labor and immigration regulations and policies. Raymond James Chief Economist Scott Brown believes the volatility we’ve seen

immediately after the vote reflects the fact that financial markets participants, who had largely factored in a “remain victory,” were caught leaning in the wrong direction. While the U.K. economy faces the likelihood of slower growth, financial market volatility should begin to settle down soon. It may take time for U.S. companies to forge new deals with the U.K.2 With the British pound weakening against an already strong U.S. dollar, global investors are watching to see how the scope of this major change will impact British economic growth rates, politics, currency and economic reforms. Because the European Union allows for the easy flow of goods, services, capital and people across the borders of member countries, economists expect the U.K. to now face restraints in foreign trade and global finance, which could have a negative impact on the U.K. economy and currency, according to Brown.

Brexit-related anxiety could continue to spark market volatility until the details are finalized and the economic fallout is better understood, possibly for several years. Having a sound investing strategy that matches your risk tolerance could prevent you from making emotional decisions and losing sight of your long-term financial goals. William Bowman, CPA, is the Senior Advisor at AEGIS Financial in Oshkosh. The team at AEGIS Financial gives tax conscious, professional advice for your financial life plan. To learn more about AEGIS Financial, visit or call 920.233.4650. AEGIS Financial is an independent firm. Securities offered through Raymond James Financial Services, Inc. Member FINRA/SIPC. Investment advisory services offered through Raymond James Financial Services Advisors, Inc. Opinions are those of William Bowman and not necessarily those of Raymond James. 1)BBC News, June 24, 2016 2)Wall Street Journal, June 24, 2016

7 Reasons Professional Associations are Worth Joining by Tammy Hofstede of Wisconsin Institute of CPAs 262.785.0445 If you are interested in furthering your career, join a professional association. No matter what chosen field of study, remaining in the mainstream of your field is imperative. Almost all professions or areas of interest have a professional association with the resources and an extensive range of members who can provide the edge to further any career. Each type of organization will have its own unique advantages, although most will offer the following seven reasons to join the organization: 1. Networking: Join peers at professional and social events offered by the organization which can range from small groups to over thousands of members. Meeting professionals who have common interests and business concerns will build relationships and be

42 | August 2016 | NNB2B

an ongoing source of support and ideas. 2. Discounted Events: Receive discounts on continuing education programs and social events sponsored by the organization. 3. Leadership Development: Enhance technical and soft skills with volunteer opportunities that help advance the profession, build the pipeline and give back to the community. 4. Important News: Keep current on legislative regulations, technical topics and industry trends with publications and e-news. 5. Exclusive Savings: Members of professional organizations can save thousands of dollars on products and services with the organization’s relationship with partners and benefit providers. 6. Credibility: Brand yourself as a member of a professional organization to demonstrate your ethical standards

and commitment to the profession. 7. Online Resources: Connect with members, find jobs, and be listed as a resource. Membership in a professional association is an investment in your future. Whether you are looking to grow professionally, bring in new business, increase your expertise and leadership, or protect the business you have helped build, a professional association serves as your go-to resource to help you succeed and stay connected to the profession and business community. Tammy Hofstede is the chief financial and operating officer of the Wisconsin Institute of CPAs, a membership association serving more than 7,700 CPAs and accounting and business professionals. Ms. Hofstede can be reached at or 262-7850445, ext. 4518 for further information on WICPA membership.

Professionally Speaking

Professionally Speaking is a paid promotional spot in B2B.

Workplace Harassment by Robert W. Burns of Davis & Kuelthau Recent news reports of allegations of sexual harassment by a wellknown media mogul have prompted workplace discussions of what does or does not constitute illegal harassment. The allegations against the media executive are of the most direct type, often referred to as “quid pro quo,” alleging sexual favors were demanded for job advancement. Less obvious − but more common − discrimination complaints allege a “hostile environment” arising out of sexually-charged comments or other actions by management or co-workers which are unwelcome and offensive to the complainant. Unless particularly egregious, to be legally actionable as sexual harassment the conduct needs to be more than an isolated incident, but rather part of a pervasive atmosphere or repeated course of action. In other words, rarely is

920.431.2224 one joke or comment going to rise to an actionable claim. It is still best practice, however, for employers to respond in a corrective manner even to individual inappropriate actions to prevent them from piling up to the point of creating a hostile environment. It is also important to note that protected class harassment is not just limited to sex, but can apply to different protected classes found in federal and state law such as age, race, religion and others. At the same time, some employees misuse the terms “harassment” and “hostile environment” when simply unhappy with the conduct of supervisors or coworkers, but the conduct is not related to a protected class. A supervisor who is insensitive or yells at employees who are not performing may not be a good model of human resources management, but that conduct is not illegal harassment. Where there are legitimate concerns

about behavior which may constitute sexual harassment, it is the obligation of the employer to investigate and take appropriate remedial action. That does not mean the perpetrator must necessarily be terminated from employment, but some effective measures need to be implemented. Dealing with harassment issues can be a complex process, but a good starting point is determining whether the complaint is related to protected class characteristics or more general concerns. Robert W. Burns is a labor & employment attorney with Davis & Kuelthau, s.c. in its Green Bay office. For more than 35 years, Mr. Burns has assisted business employers of all sizes, union and non-union, in labor negotiations, discrimination defense, disability and ADA issues, wrongful discharge disputes, non-compete issues and other sensitive personnel transactions. He may be contacted at or 920.431.2224.

5 Ways Determine the Health of Your Business’ Finances by Steve Schmudlach of FVSBank


Have you checked the health and wellness of your business’ finances lately? Everything you do financially – similar to how you take care of yourself – has an effect on the financial wellness of your business. Review these five ways to determine if your business’ finances are healthy and strong. 1. You have experienced revenue growth. Though it may not be exceptional, you should be seeing consistent growth in revenue, which signifies a solid financial outlook for your business. 2. You have a healthy cash balance in your bank account. If you want your business’ finances to remain healthy, your bank account needs to have a significant cash balance from your increase in

revenue. Your financial health will be at risk if you are merely taking the revenue your business has gained and reinvesting it back into your business. At Fox Valley Savings Bank, our Business Sweep Accounts allow you to set a targeted cash balance, and we’ll take care of the rest for you so you’re never caught off-guard by unexpected expenses. 3. Your expenses stay at or under the percentage of revenue growth. Your business will always have expenses. However, your financial wellness will continue to be strong if your expenses don’t exceed your revenue growth. 4. You have a high profitability ratio. For some businesses, it may be easy to make sales, but if your profit margin is low, it means that you have an unhealthy profitability ratio. This can happen for a variety of reasons including pricing, startup costs or business expansion.

5. You have a good mix of new and returning customers. While every business wants to attract new customers, it is always smart to maintain a good ratio between new and returning customers. A good mix of each means your business has multiple ways it can generate revenue. Additionally, new customers usually means higher expenses, so keeping a good base of returning customers allows you to keep your expenses lower. As President and CEO at FVSBank, we strive to create a business banking experience that is personal and exceeds your expectations. If you have questions, give me a call at the Fond du Lac branch. Better yet, call me directly at (920) 907-8686. I’ll return your call, even outside of “bankers’ hours.”

NNB2B | August 2016 | 43

Who’s News


New North B2B publishes monthly new business incorporations filed with the Wisconsin Department of Financial Institutions. Brown County

A,S & M Drywall LLC, Simeon N. McCallum, 470 S. Marina Lane, Ashwaubenon 54301. Green Bay Moms Blog LLC, Ruth Fameree, 608 Widgeon Ct., De Pere 54115. El Presidente Green Bay LLC, Amber Barajas Farias, 500 Main Ave., De Pere 54115. Wisconsin K9 Services LLC, Christopher Thiry, 1074 Wrightstown Road, De Pere 54115. Wisconsin Farm To Table INC., Kari Blazei-Kuehl, 1784 Christie Ct., De Pere 54115. Sherri Bee Photography LLC, Sherri Ann Brandenburg, 2702 Boxwood Cir., De Pere 54115. Lucky 7 Dog Rescue CORP., Madeline Vasseau, 1602 Zita St., De Pere 54115. Pacific Standard Watch Company LLC and Prakash Food & Gift Store LLC, Prakash K. Lalchandani, 555 Main Ave., Unit 105, De Pere 54115. Gillespie Productions LLC, John Gillespie, 806 E. Gile Cir., De Pere 54115. Roffers Wildlife Studio LLC, Doug Roffers, W409 County Road EE, De Pere 54115. Patriot Flexographic Printing Inc., Robert D. Pointer, 1373 Castle Rock Ct., De Pere 54115. Ultimate Sporting Adventures LLC, Kevin Gary Klug, N4988 Advent Road, De Pere 54115. Bellevue Dance Inc., Charlotte Turner, 446 S. Foxcroft Dr., De Pere 54115. Ben Jensen Excavating LLP, Benjamin L. Jensen, E517 Bolt Road, Denmark 54208. Meca & Technology Machine LLC, Dean J. Re, 1281 Parkview Road, Green Bay 54304. Yay! Technologies LLC, Kenneth Morris, 2221 S. Webster Ave., Green Bay 54301. Titletown Construction LLC, Clifford Hughes, 1065 Lime Kiln Road, Green Bay 54302. Pure. Esthetics And Wax Bar LLC, Amanda M. Kohls, 2465 Lineville Road, Green Bay 54313. Express Transportation Services LLC, Choua Neng Lee, 552 S. Huron Road, #77, Green Bay 54311. Golden Mixed Painting & Staining LLC, Chong L. Vue, 719 11th Ave., Green Bay 54304. Exercise Apparel Company LLC, Linda Jeanne Jarmuskiewicz, 3707 Copper Oak Cir., Green Bay 54313.

Zuidmulder Law LLC, Kate Rush Zuidmulder, 127 S. Washington St., Green Bay 54301. Art For You GB LLC, Richard Hansen, 1221 Thorndale St., Green Bay 54304. Titletown Roofing LLC, Joseph Machkovich, 1150 Eastman Ave., Green Bay 54307. The Green Bay Tap Room LLC, Jason B. Kiehnau, 211 N. Broadway St., Green Bay 54303. Pinnacle Payment Processing LLC, Lydia A. Gajeski, 4759 Maple Dr., Green Bay 54313. Alert K-9 Solutions LLC, Logan Harold Enke, 2774 Newcastle Ct., Green Bay 54313. Mueller Motorwerks II LLC, Jeffrey P. Trudell, 1037 Ashwaubenon St., Green Bay 54304. PLB Mobile Concessions And Catering LLC, Malachi Nathaniel Schreiner, 1022 Moraine Way, Apt. 7, Green Bay 54303. Schmidt Ironworks LLC, Joseph Benjamin Schmidt, 3744 Northwood Road, Green Bay 54313. La Chapelle Massage Therapy LLC, Paula M. La Chapelle, 3241 Sitka St., Green Bay 54311. The Loss Control Group LLC, Kim A. Rusch, 2539 Telluride Tr., Green Bay 54313. 98 Ways Fine Wine And Spirits LLC, Letroy Guion, Jr., 1304 S. Webster Ave., Green Bay 54301. Wildernest Property Management LLC, Chad Steven Lasecki, 342 Sheldon Ct., Green Bay 54313. David Kaminski Trucking LLC, David Kaminski, 2517 Van Beek Road, Green Bay 54311. Wet Nose Bistro LLC, Bryan Hoff, 3730 Nicolet Dr., Green Bay 54311. Digitechs Plus INC., Wendy Roberts, 1375 North Road, Green Bay 54313. Complete Landscape LLC, Jeff Durkee, 110 Packerland Dr., Green Bay 54303. Schiesl Trucking LLC, Joshua Schiesl, 4443 Park Ave., Greenleaf 54126. Centennial Centre Marketplace LLC, Paul B. Belschner, 943 Oakmont Ct., Hobart 54155. Live Action Guide Service LLC, Tammy Chrisman Stadler, 2633 Goldeneye Ct., Suamico 54173.

Fond du Lac County

CJ’s Garden Treasures LLC, Carol Jacobson, W2307 Rustic Dr., Campbellsport 53010. KMS Dairy LLC, Kyle M. Serwe, N3357 U.S. Highway 45, Eden 53019. Am Auto Transport LLC, Carl J. Kienbaum II, W6811 County Road OOO, Fond du Lac 54937. Benessere Salon & Spa LLC, Stacey Lynn Mertens, 349 Winnebago Dr., Fond du Lac 54935. Financial Educators Foundation INC., Scott Dell, 319 Amory St., Fond du Lac 54935.

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Dorreen Dembski Communication Services LLC, Dorreen A. Dembski, N9218 Perch Lane, Fond du Lac 54937. Wisconsin Cheese Worldwide INC., Benjamin P. Stephanie, 426 Greenbriar Ave., Fond du Lac 54935. Strong Design LLC, Mark H. Strong, 34 Cambridge Ct., Fond du Lac 54935. Adverture Barn Golf & Grill LLC, Timothy J. Wiskow, W2305 Poplar Road, Fond du Lac 54937. Second Impressions Thrift Store Inc., Andrew Nygaard, W7363 County Road 000, Fond du Lac 54937. St. Peter Storage LLC, William J. Huck, Jr., 117 N. Main St., Fond du Lac 54935. Ad-Infinitum.Studio LLC, Bruce Wayne Fauska, W3878 Bittersweet Lane, Fond du Lac 54937. Rebentify Technologies LLC, Isaiah Michael Zupke, 609 E. 10th St., Fond du Lac 54935. M & K Auto LLC, Mitchell Paul Keller, 677 Northwest Way, Fond du Lac 54937. The Strizek Gaming League Corp., Thomas L. Strizek, 93 S. Bell St., Fond du Lac 54935. Two Docs Automotive LLC, Chad Walter Dochnahl, 468 W. Johnson St., Fond du Lac 54935. B Creative Metal Art LLC, William M. Bowe, N6622 Wirtz Lane, Mt. Calvary 53057. Zoromski Construction LLC, Charissa Marquardt, 317 St. Anthony St., Mt. Calvary 53057. Last Minute Lemke Trucking LLC, Josh Lauren Lemke, 311 Brandon St., Waupun 53963.

Green Lake County

Baked Cakes By Design LLC, Kristina K. Boeck, 208 Broadway St., Berlin 54923. M&E Engineering LLC, Crystal Lynn Kwidzinski, W2598 Marvin Road, Berlin 54923.

Outagamie County

Emntee Your Shelves LLC, Timothy J. Wolff, 4501 Skyway Ct., Appleton 54913. Forward Equine Veterinary Services LLC, Sarah Peters, 1719 N. Oneida St., Appleton 54911. Fox Cities Landscape Contractors Association INC., Joseph Lowney, 6064 N. Richmond St., Appleton 54913. Baron’s Painting & Restoration LLC, Robert Steven Uhlenbrauck, 730 E. Randall St., Appleton 54911. Valley Counseling Associates LLC, Kathleen A. Schiltz, N9194 S. Berryfield Lane, Appleton 54915. Platinum Transportation Services LLC, Darius Parks, 1835 E. Edgewood Dr., Appleton 54913. A Lovely Nails INC., Hiep Tran, 976 W. Northland Ave., Appleton 54914. Customer First Carpet Cleaning LLC, Elliot Kroll, 2600 N. Alexander St., Appleton 54911. Rapid 3D INC., Drew A. Shelley, 217 E. Pacific St., Appleton 54911. D&D Quality Lawnscaping LLC, Ashley Dahl, 1014 W. Hawes Ave., Appleton 54914. Biz Technology Service LLC, Brian D. Conyers, 720 S. Westhaven Pl., Appleton 54914. Fox Valley Catering LLC, Oscar Serron, W2488 Clover Downs Ct., Appleton 54915. Drez Moving Service LLC, Andre McDaniel, 417 E. Roeland Ave., Appleton 54915. Eros Stone & Masonry LLC, Eric James Ross, 732 S. Fairview St., Appleton 54914. HNH Rodshop Inc., Christopher Rice, N9665 State Park Road, Appleton 54915. JSA Coffee Roasting LLC, Michael John Sugden, 831 E. Pacific St., Appleton 54911. The Pita Factory LLC, Ramez Aly, 1642 W. Evergreen Dr., Appleton 54913. Hair By Twila LLC, Twila M. Komp, 4738 W. Grand Meadows Dr., Appleton 54914.

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Who’s News Fox Valley Appraisal LLC, Beau Kriewaldt, 2940 W. Roselawn Dr., Appleton 54914. Corlan Cartage LLC, Ioan Corlan, 13 W. Sioux Dr., Appleton 54911. Justin Hansen Designs LLC, Justin L. Hansen, 118 Crestview Dr., Appleton 54915. Fox Communities Cares Foundation Inc., Bruce Kotarek, 3401 E. Calumet St., Appleton 54915. Rooted Yoga LLC, Amber Leigh Skaggs, 1903 E. Glendale Ave., Appleton 54911. Hello Dear Design LLC, Tiffany M. Brummond, 616 Marcella Ave., Combined Locks 54113. 365 Sports And Entertainment Group LLC, Tim Harikkala, W6132 Everglade Road, Greenville 54942. Murphy Farms LLC, David J. Murphy, 1777 Ivy Lane, Greenville 54942. The Hardtails Saloon & Catering LLC, Jodi L. Jurkovac, 208 W. Main St., Hortonville 54944. Brick Haen Plumbing LLC, Doug Haen, 8075 Outagamie Road, Kaukauna 54130. Al-Kay Dairy Farms LLC, Alan B. Schampers, W509 County Road UU, Kaukauna 54130. Rorys Mobile Marine Service LLC, Kari Sturm, 116 Lamplighter Dr., Apt. 11, Kaukauna 54130. The Applegrowers INC., Matthew Kasel, 1351 Kay Dr., Kaukauna 54130. 4R Home Improvements LLC, Corey D. Sass, 129 N. Washington St., Kimberly 54136. Hietpas Trucking LLC, Stacy Jean Hietpas, 1018 Sunnydale Lane, Little Chute 54140. S&L Speedy Delivery LLC, Sherenia Cornelius, W318 Cornelius Cir., Oneida 54155. John Carter Custom Masonry LLC, John Carter, 222 Maple St., Seymour 54165.

Winnebago County


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46 | August 2016 | NNB2B

Luedtke Repair And Restoration LLC, Phillip John Luedtke, 7337 East Road, Larsen 54947. Medaid Staffing LLC, Kathleen McCarthy, 1463 Kenwood Dr., Menasha 54952. Endless Summer Landscaping LLC, Jason M. Stilb, 349 Cleveland St., Menasha 54952. Nercon Transport LLC, James L. Nerenhausen, Jr., 600 S. Commercial St., Neenah 54956. Hoogland Foods LLC, Melissa Klockzien, 540 Shreve Lane, Neenah 54956. Hotels Of America LLC, Brian Wogernese, 980 American Dr., Neenah 54956. Med Bridge Legal Nurse Consulting LLC, Christina Belongia, 2925 E. Ridge Place, Neenah 54956. Wisconsin Professional Rescue Dive Association LTD., Chris J. Ederer, 691 S. Green Bay Road, #201, Neenah 54956. Elysium Pastures Twistery Fiber LLC, Pam Keller, 4389 Eureka Road, Omro 54963. Cattleana Ranch LLC, Thomas W. Wrchota, 5200 O’Reilly Road, Omro 54963. Creative Calm Counseling LLC, Patricia Ann Jirovetz, 2380 State Road 44, Oshkosh 54904. Spark Marketing Consulting LLC, Mark Thomas Elliott, 2880 Newport Ave., Oshkosh 54904. Stang Tree Service LLC, Travis R. Stang, 966 County Road I, Oshkosh 54902. Horizon Homes Of The Fox Valley LLC, Luke A. Perantoni, 7147 Fahley Road, Oshkosh 54904. Neru Yoga LLC, Maral Almozaffar, 831A Ceape Ave., Oshkosh 54901. Paint It Wright LLC, Russell E. Wright, 700 W. Murdock, Oshkosh 54901. Gallenberg Maintenance LLC, Bradley E. Gallenberg, 130 Josslyn St., Oshkosh 54903. Great Blue Dental LLC, Wyn Steckbauer, 1720 Congress Ave., Oshkosh 54901. Cal’s Kingdom Family Childcare LLC, Marisue Rose Larkee, 357 W. 16th Ave., Oshkosh 54902. Alexander Ramsey Creative LLC, Alexander Ramsey, 1025 W. 11th Ave., Oshkosh 54902.

Showers Appraisals LLC, Mark Wayne Showers, 601 W. 6th Ave., Oshkosh 54902. Oshkosh Mediterranean Food Market LLC, Zana Heman, 914 E. Murdock Ave., Oshkosh 54901. Mastermind Electric LLC, Collin Bud Johnson, 1312 Elmwood Ave., Oshkosh 54901. Forner’s Fitness LLC, Steven Forner, 825 Wisconsin St., Oshkosh 54901. Ken’s Home Inspection LLC, Ken John Bowers, 508 Elm St., Winneconne 54986.

Building permits

B2B includes a monthly list of building permits (not to include residential projects) in excess of $400,000. Jackson Kahl Insurance, 39 S. Marr St., Fond du Lac. $485,000 for interior alterations to the existing commercial office building. General contractor is Signature Homes by Adashun Jones of Fond du Lac. June 1. Packerland Cold Storage, 808 Packerland Dr., Green Bay. $1,700,000 for upgrades to the freezing and cooling system at the existing cold storage facility. Contractor is Kuhlman Inc. of Menomonee Falls. June. Excel Engineering Inc., 100 Camelot Dr., Fond du Lac. $5,078,366 for an addition to the existing office building. General contractor is Miron Construction Co. of Fox Crossing. June 7. Buffalo Wild Wings, 2394 Costco Way, Bellevue. $713,000 for an interior build out in a multi-tenant commercial building. Contractor is Cornerstone Construction Management of Michigan. Thrivent Financial, 4321 N. Ballard Road, Appleton. $1,130,000 for a new data center facility. General contractor is Miron Construction Co. of Fox Crossing. June 8. Starbucks, 1071 E. Johnson St., Fond du Lac. $500,000 for a new commercial retail building. General contractor is Bayland Buildings of Green Bay. June 8. Meijer, 2015 Shawano Ave., Howard. $7,020,000 for a 192,000-sq. ft. retail department store. General contractor not listed. June 9. Moraine Park Technical College, 235 N. National Ave., Fond du Lac. $1,128,400 for an addition to the main entrance of the existing educational campus and various interior alterations. General contractor is Capelle Bros. & Diedrich Inc. of Fond du Lac. June 9. The Mail Haus, 1745 Suburban Dr., De Pere. $554,000 for an addition to and renovation of the existing warehouse facility. General contractor is Smet Construction Services of Green Bay. June 10.

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Arby’s, 1911 Main St., Green Bay. $633,000 for a commercial restaurant building. General contractor is CR Structures Group of Kimberly. June. Starbucks, 2360 Costco Way, Bellevue. $558,620 for an interior build out in a multi-tenant commercial building. Contractor is Creative Constructors of Menomonee Falls. June 16. American 3 Fab, 2221 Innovation Ct., De Pere. $3,000,000 for a 51,840-sq. ft. metal fabrication shop. General contractor is 1st Choice Builders of De Pere. June 17. Festival Foods/University Avenue Center, 2400 University Ave., Green Bay. $500,000 for foundation and site preparation work for a new grocery store and multi-tenant retail shopping center. General contractor is Rodac LLC of Ashwaubenon. June.

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Who’s News Johnson Bank, 1747 Shawano Ave., Green Bay. $500,000 for interior alterations to the existing commercial office building. General contractor is Millennium Construction of Appleton. June. Covenant Christian Reformed Church, 1601 S. Covenant Lane, Appleton. $496,553 for a 6,722-sq. ft. addition to the existing church for additional worship space. General contractor is James J. Calmes & Sons Construction of Kaukauna. June 21. Lamers Dairy Inc., N410 Speel School Road, town of Buchanan. $470,500 for a 4,000-sq. ft. addition to the existing dairy processing facility for warehouse, refrigeration and office space. General contractor is Frontier Builders & Consultants of Kaukauna. June 21. No owner listed, 2737 S. Ridge Road, Ashwaubenon. $1,085,212 for various interior alterations to the existing commercial office building. General contractor is IEI General Contractors of De Pere. June. Northeast Wisconsin Technical College, 2740 W. Mason St., Green Bay. $8,000,000 for interior renovations to the existing student life building on the educational campus. General contractor is Miron Construction Co. of Fox Crossing. June. Dental Associates, 4660 W. College Ave., town of Grand Chute. $445,055 for interior alterations to the existing dental clinic. General contractor is DeLeers Construction of De Pere. June 23. WG&R Furniture Co., 900 Challenger Dr., Green Bay. $1,000,000 for an addition to the existing warehouse facility. General contractor is Rodac LLC of Ashwaubenon. June. Pick’n Save, 1291 Lombardi Access Road, Ashwaubenon. $887,121 for various interior alterations to the existing retail grocery store. General contractor is Immel Construction of Green Bay. June. Lambeau Field/City of Green Bay, 1265 Lombardi Ave., Green Bay. $500,000 for a 336-sq. ft. addition to the existing equipment shelter. General contractor is Miron Construction Co. of Fox Crossing. June. Jackson Kahl Insurance, 925 Forest Ave., Fond du Lac. $1,800,000 for a new commercial office building. General contractor is Signature Homes by Adashun Jones of Fond du Lac. June 30.

New businesses Body By Design Personal Training was opened by Jason Yelle at The Advance Business & Manufacturing Center, 2701 Larsen Road in Green Bay. Yelle has been a personal trainer since 2006. For more information, the training studio can be reached at 920.530.9042 or email

New locations Thrivent Financial opened a new office for its representatives at 303 Packerland Dr., Ste. B in Green Bay. The new office can be reached at 920.857.3257.

Mergers/acquisitions New Berlin-based Pieper Electric Inc. acquired Green Bay-based HiTech Controls and Manufacturing Solutions for an undisclosed price. HiTech’s 58 employees and operations will remain in place under the HiTech name. 48 | August 2016 | NNB2B





Business honors

seamanship systems, and led sea deployments on two combat vessels.

Wisconsin Safety Council presented Northern Electric, Inc. of Green Bay with a 2015 Outstanding Achievement Award for Excellence in Safety.

A-mazing Events in Appleton hired Jane Court as an event coordinator.

H.J. Martin and Son ranked No. 34 in Glass Magazine’s 2015 Top 50 Glaziers list based on sales. H.J. Martin increased its position two spots from ranking 36th in 2014.

New hires Unison Credit Union hired Ryan Rothe as a financial services representative and Christine Crowley as a compliance specialist at its Crooks Avenue branch in Kaukauna. Consolidated Construction Co. Inc. in Appleton hired Damian Jarres as its hospitality strategic accounts manager and Michelle Rueckl as its human resource manager. Jarres has been employed in the hospitality market for more than 10 years with Choice and Wyndham hotel groups. Rueckl was previously with Miller Electric in Appleton. ThedaCare added Thomas M. Tamlyn, M.D. as a cardiologist with ThedaCare Cardiovascular Care in Appleton. Davis & Kuelthau, s.c. hired Timothy J. Feldhausen as a senior attorney with the firm’s corporate team in Green Bay. Feldhausen has more than 15 years experience practicing law, including four years running his own boutique firm. A graduate of the U.S. Naval Academy, Feldhausen served in the Navy for eight years managing shipboard engineering and



Oral & Maxillofacial Surgeons BayCare Clinic in Green Bay added Dr. Chad R. Seubert as an oral and maxillofacial surgeon. Miron Construction Co., Inc. in Fox Crossing hired Joe Lukasik as a project executive and Kim Mahlendorf as an accounting specialist. Lukasik has 28 years of paper industry experience, previously serving as an account executive and senior project manager at Amec Foster Wheeler in Atlanta. Mahlendorf previously worked at U.S. Venture in Kimberly and with First National Bank-Fox Valley in Oshkosh. HawkPoint Technologies in Greenville hired Craig Cummings and Scott Rupnow as account executives. Cummings has 19 years of sales and sales management experience. Rupnow previously served as the branch manager at BMO Harris Bank in Oshkosh as well as a government agency representative at J.J. Keller & Associates in Neenah. Herrling Clark Law Firm, Ltd. in Appleton hired Kyle J. Thelen as an attorney focusing on business transactions and business litigation. Agnesian HealthCare hired Ashley Andrus as a nurse practitioner within its orthopedics department at the Camelot Drive clinic in Fond du Lac. Water-Right, Inc. in Appleton hired Nathan Mianecki as manager for its The Clear Choice Water Group dealer network. Mianecki most recently worked for an I.T. staffing company in California.



NNB2B | August 2016 | 49


MAKES A DIFFERENCE At Oshkosh Corporation, our employees are proud to design and build vehicles and equipment that makes a difference – in putting out raging fires; in saving the lives of our soldiers and Marines; in building skyscrapers and suburban homes; and in keeping our world clean. Oshkosh is also a leader in ethical business practices. We are proud that our Company was named to the 2016 World’s Most Ethical Companies® list; one of only 131 companies in the world.

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The accounting firm KerberRose with offices in Green Bay, Appleton and Oshkosh hired Scott Chicoine as its firm administrator. Chicoine has more than 20 years experience as a financial industry executive.




Integrity Insurance in Appleton promoted Nate Rebarchik to sales manager for Wisconsin and Maggie Haddock to senior marketing specialist. Rebarchik has been with Integrity for 10 years, recently working as property claims manager. Haddock joined Integrity in 2014 as a marketing specialist.


A-mazing Events in Appleton promoted Kara Lendved to office manager. Lendved has been with the company for eight years.

The University of Wisconsin Green Bay named Susan Gallagher-Lepak as the founding dean of its newly created College of Health, Education and Social Welfare. Gallagher-Lepak has served as chair of UW Green Bay’s nursing programs since 2012. She joined the university as an assistant professor in 2003, and has more than 25 years of clinical experience as a psychologist and nurse.

Individual honors

Greater Green Bay Community Foundation promoted Amber Paluch to vice president of community engagement. Paluch joined the foundation in February 2015, having previously served as an editor for Press-Gazette Media in Green Bay. BayCare Clinic in Green Bay promoted Mike Schmidt to director of strategic growth and business development and Donna Lautenbach to executive project coordinator. Schmidt has been with BayCare 13 years, previously serving as senior manager of business development. Lautenbach has been with BayCare 12 years, previously serving as the executive assistant.




William L. Bowman, CPA, senior advisor and owner of Aegis Financial in Oshkosh, was named to the Raymond James 2016 Leaders Council, an honor bestowed to the top echelon of the brokerage’s advisors. It’s the fourth consecutive year Bowman has been named to the Leaders Council.

Certifications Jason Tuzinkewich of Cornerstone Business Services in Green Bay earned the Certified Business Intermediary designation from International Business Brokers Association.


Fox Welcomes Scott Yukel and his 30 years of experience to the Business Services Team! Scott Yukel VP - Commercial Lending 3401 E. Calumet Street • Appleton 920.993.3912 • NNB2B | August 2016 | 51

Business Calendar Start or expand your business in the


Appointments Green Bay-based New North Inc. appointed Matt McLeish, vice president of sales, marketing and customer service for Pierce Manufacturing in Appleton, to its board of directors.

Biz calendar With $108 million of private development realized already, the Village of Hobart is charging ahead with continued expansion.

New North B2B encourages businesses and organizations looking to attract interested persons to upcoming events to email August 2 Greater Green Bay Chamber Power Networking Breakfast, 7:30 to 9 a.m. at the chamber offices, 300 N. Broadway, Ste. 3A in Green Bay. No cost to attend for chamber members. For more information, call 920.437.8704 or email

Be part of the progress by leasing space in a multi-tenant building or select land for design/build construction. This is the ideal location if you want to command market share in western Brown County. The Village of Hobart offers: • tax increment incentives • immediate customers with median HH income among highest in the state • high visibility and ready access to people traveling daily in the 23,600 vehicles on state highway 29/32 The 100 acre MarketPlace District in Centennial Centre capitalizes on the work-live trend and your business would benefit from locating here.

For more details visit or contact Village Administrator Andrew Vickers 920-869-3804

52 | August 2016 | NNB2B

August 3 Fond du Lac Area Association of Commerce Coffee Connection, 7:30 to 8:30 a.m. at Downtown Deli To Go, 74 S. Main St., Ste. 104 in Fond du Lac. For more information, call 920.921.9500 or email info@fdlac. com. August 4 Greater Green Bay Chamber Food For Thought series, 11 a.m. to 1 p.m. at The Duck Blind, 1966 Velp Ave. in Green Bay. Topic is inspirational leadership presented by Mike Haddad of Schreiber Foods. For more information or to register, call 920.437.8704 or email August 9 Oshkosh Chamber of Commerce Sales Club, 7:30 to 8:30 a.m. at the chamber building, 120 Jackson St. in Oshkosh. No cost to attend for chamber members. For more information, call 920.303.2266 or go online to August 10 A.M. Oshkosh, a morning networking event from the Oshkosh Chamber of Commerce, 7:45 to 9 a.m. at Winnebago Home Builders Association, 4041 State Road 91, Ste. A in Oshkosh. Cost is $2. For more information or to register, call 920.303.2266 or go online to

August 11 Oshkosh Chamber of Commerce Social Hub, 7:30 to 8:30 a.m. at the chamber building, 120 Jackson St. in Oshkosh. Topic is Pinterest to market your business. No cost to attend for chamber members. For more information, call 920.303.2266 or go online to www. August 11 Women in Management – Oshkosh Chapter monthly meeting, 11:15 a.m. to 1 p.m. at La Sure’s Banquet Hall, 3125 S. Washburn St. in Oshkosh. For information or to register, go online to or email Anne at August 11 Women in Management – Fox Cities Chapter monthly meeting, 11:45 a.m. at Pullmans at Trolley Square, 619 S. Olde Oneida St. in Appleton. Topic is emotional intelligence. Cost is $16 for members and $20 for nonmembers. Register online at August 16 Fond du Lac Area Association of Commerce Business Connection, 5 to 7 p.m. at The Meadows of Fond du Lac, 620 W. Rolling Meadows Dr. in Fond du Lac. For more information, call 920.921.9500 or email info@ August 18 Heart of the Valley Chamber of Commerce Business After Hours, 5 to 7 p.m. at High Cliff Restaurant, Banquets & Catering, W5095 Golf Course Road in Sherwood. No charge for members. For more information or to register, go online to www. or call 920.766.1616. August 18 Fox Cities Chamber of Commerce Lunch N’ Learn, 11 a.m. to 1 p.m. at Liberty Hall Banquet and Conference Center, 800 Eisenhower Dr. in Kimberly. Topic is cyber security. Cost is $15 for members and $20 for nonmembers. For more information or to register, email Pam at September 6 Greater Green Bay Chamber Power Networking Breakfast, 7:30 to 9 a.m. at the chamber offices, 300 N. Broadway, Ste. 3A in Green Bay. No cost to attend for chamber members. For more information, call 920.437.8704 or email september 13 Oshkosh Chamber of Commerce Sales Club, 7:30 to 8:30 a.m. at the chamber building, 120 Jackson St. in Oshkosh. No cost to attend for chamber members. For more information, call 920.303.2266 or go online to

Better Business Bureau New Members Businesses accredited through the Northeast Wisconsin office during June 2016 Aloha Professional Driving Service, Appleton Aroma Clean Solutions, Ripon Elevated Roofing and Construction, Oshkosh Glen’s Mobile RV Service Parts & Repair, Fond du Lac Kozlowski Tire & Auto, Two Rivers Merydyan Technologies, Appleton OCBT, New London Pro Roof Cleaning, Green Bay S & S Direct Transport, Sturgeon Bay Tracy Corners IG of Cecil, Bonduel Wrightway Home Improvements, Fond du Lac Yoga Hut, Green Bay Zabel’s Saw Mill, New London

Coming to B2B in September 2016 Education

New UW master’s degree program in data science opens doors to region’s analytics capabilities

Thank you to the advertisers who made the August 2016 issue of New North B2B possible. Aegis Financial ⎮ . . . . . . . . . . . . . . . . . . 42 Appleton International Airport ⎮ . . . . . . . . . . . . . . . . . 18 Bank First National ⎮ . . . . . . . . . . . . . . . . . . . . 19 Bayland Buildings ⎮ . . . . . . . . . . . . . . . . . . . . 12 Borsche Roofing Professionals ⎮ . . . . . . . . . . . . . . . . . . 46 Breakthrough Fuel ⎮ . . . . . . . . . . . . . . . . . . . . 46 Community Blood Center ⎮ . . . . . . . . . . . . . . . . . . 9 Consolidated Construction Company ⎮ . . . . . . . . . . . . 5 CR Structures Group ⎮ . . . . . . . . . . . . . . . . . . . . . . . 47 Davis & Kuelthau, s.c. ⎮ . . . . . . . . . . . . . . . . . . . . . . 43 Dynamic Designs ⎮ . . . . . . . . . . . . . . . . 48 energybank ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 EP Direct ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 First National Bank ~ Fox Valley ⎮ . . . . . . . . . . . . . . 8 Fox Communities Credit Union ⎮ . . . . . . . . . . . . . . . . . . . . . 51 Fox River Tours ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Fox Valley Savings Bank ⎮ . . . . . . . . . . . . . . . . . . . 35, 43 Guident Business Solutions ⎮ . . . . . . . 7 Hawkins Ash CPAs ⎮ . . . . . . . . . . . . . . . . . . . . 19 Horicon Bank ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Investors Community Bank ⎮ . . . . . . . 31 Jewelers Mutual Insurance Company ⎮ . . . . . . . 29 Kaldas Center for Fertility, Surgery & Pregnancy, S.C. ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Keller Inc. ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Marian University ⎮ . . . . . . . . . . . . . . . . . . . . . . 44 Millennium Construction Inc. ⎮ . . . . . 48 Moraine Park Technical College ⎮ . . . . . . . . . . . . . . 26 Network Health ⎮ . . . . . . . . . . . . . . . . . . . . . . 55 NEW Building & Construction Trades Council ⎮ . . . . . . . . . 11 NEW Business Summit ⎮ . . . . . . . . . . . . . . . . . . . 25 NWTC Corporate Training & Economic Development ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Open Road Harley-Davidson ⎮ . . . . . . . . . . . . . . 32 Orthopedic & Sports Medicine Specialists of Green Bay ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Oshkosh Corp ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Peninsula Stone, Inc. ⎮ . . . . . . . . . . . . . . . . . 32 Precision Roofing Services ⎮ . . . . . . . . . . . . . 34 Segway the Door Tours ⎮ . . . . . . . . . . . . . . . . . . . . . . . 53 Society Insurance ⎮ . . . . . . . . . . . . . . . . . . . . . 39 St. Norbert College MBA program ⎮ . . . . . . . . . . . 40 Strang, Patteson, Renning, Lewis & Lacy ⎮ . . . . 54 Suttner Accounting ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . 21 Thomas James Real Estate ⎮ . . . . . . . . . . . . . . . . . . . . . . . 56 UW Oshkosh College of Business ⎮ . . . . . . . . . . . . . . 22 Verve, a Credit Union ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . 20 Village of Hobart⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52 Village of Little Chute ⎮ . . . . . . . . . . . . . . . . . . . . . . 28 von Briesen & Roper ⎮ . . . . . . . . . . . . . . . . . . . . . . . . 37 Waterfest ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40 Winnebago County Solid Waste Management ⎮ . . 7 Wisconsin Institute of CPAs ⎮ . . . . . . . . . . . . . . . . . . . . . . . 42

NNB2B | August 2016 | 53

Key Statistics

If there are indicators you’d like to see in this space, contact our office at 920.237.0254 or email

local gasoline prices

u.s. retail sales

Per gallon of regular unleaded gasoline.

july 24. . . . . . . . . . . . $2.27 july 17. . . . . . . . . . . . $2.31 july 10. . . . . . . . . . . . $2.33 July 3. . . . . . . . . . . . . $2.45 july 24, 2015. . . . . . . $2.64


$457.0 billion 0.6% from May 2.7% from June 2015

Source: New North B2B observations

existing home sales

u.s. industrial production


homes sold median price brown cty . .....................444 . ....................$159,900 Fond du Lac cty ............140 . ....................$140,250 outagamie cty ..............300 . ....................$153,400 winnebago cty . ............283 . ....................$136,000 WI Dept. Revenue Collections

may 2016

$1.137 billion 1.5% from May 2015



(2012 = 100)



0.6% from May 0.7% from June 2015 air passenger TRAFFIC (Local enplanements) june 2016 june 2015 Appleton Int’l ATW............................NA . ............. NA Austin Straubel GRB..................... 27,492 . .......27,189

local unemployment may april may ‘15 Appleton ........3.7% ...... 4.0% . ...... 4.4% Fond du Lac ....3.5% ...... 3.8% . .......4.7% Green Bay........4.0% ...... 4.4% . .......4.7% Neenah ............3.6% ...... 4.0%......... 4.3% Oshkosh ..........3.9% ...... 4.0% . ...... 4.8% Wisconsin ......3.8% ...... 4.3% . ...... 4.6%

natural gas prices Prices for small businesses using less than 20,000 therms. Listed price is per therm.

july..............................$0.376 june............................ $0.285 july 2015.................... $0.358 Source: Wisconsin Public Service

ism index Numbers above 50 mean expansion. Numbers below 50 mean contraction. june. . . . . . . . . . . . . 53.2 may. . . . . . . . . . . . . 51.3

Focused on Management Employers often need a strong advocate. It’s why we’ve built a law firm that specializes in working on your behalf: Strang, Patteson, Renning, Lewis & Lacy. With management-side labor and employment expertise, we provide exceptional legal services to private and public sector employers. In addition, we provide business law representation, including real estate law, general business and creditor’s rights. We make it our business to look after yours.

Green Bay - Toll Free: (844) 833-0830 • Madison - Toll Free: (844) 626-0901 Oshkosh Service Center

54 | August 2016 | NNB2B


$499,900 $425,000


1871 Stillman Drive, Oshkosh Sale Price $3,800,000 106,800 SF Industrial Building 12,000 SF of Finished Office Space 14 Loading Docks


4780 State Road 44, Town of Nekimi For Sale $375,000 1,350 SF Office Building 7,500 SF Industrial Building 12.5 Acres

200 Tower Road, Winneconne Lease 9,000 SF to 22,200 SF $3.00 PSF NNN Annually 2 Separate Office Areas 2 Loading Docks - 4 Overhead Doors


$1,275,000 $1,199,000

1020 W 20th Avenue, Oshkosh 12,075 SF Neighborhood Strip Center Purchase Price $1,199,000 Occupy 4,930 SF And Collect Rent On 3 Tenant Spaces Or Lease From 1,200 SF To 4,930 SF $10.00 PSF NNN Annually

2850 Universal Street, Oshkosh 6,370 SF Office Building w/Basement Separate Heated Garage with Bathroom Lease Rate $9.00 PSF NNN Annually Purchase Price $599,900 Make Your Best Offer!!

1110 Midway Road, Menasha 7,750 SF Retail Building Purchase Price $925,000 Occupy 6,250 SF While Collecting Rent On 1,500 SF Space Purchase Price is 85% of Appraised Price

2380-2390 State Road 44, Oshkosh Easy Access To Hwy 41 Most Expenses Paid By Landlord 3 Office Suite $1,350 per Month 4 Office Suite $1,395 per Month The Above Property is Owned By Broker. Broker Does Not Offer Other Broker Participation or Compensation


August 2016  

Regional business magazine; 3rd Annual 3 under 30, Economic Development, Global Trade, Voices & Visions, business news and information

August 2016  

Regional business magazine; 3rd Annual 3 under 30, Economic Development, Global Trade, Voices & Visions, business news and information