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Business Intelligence for the New North

real estate Developers back in business after difficult recession

April 2015 | $3.95

High exportations Global Trade A New Master Education




Our history isn’t defined by the industries that built it, but rather by the people who built those industries. The products we make, and the ideas that we pursue, don’t define us but instead speak for us. Ours is a story of adapting the lessons of past success to the challenges of tomorrow’s progress. And as innovators, problem solvers and craftsmen, we’ve created a business climate ready for the next chapter.

920.230.3321 x 2380 HWY 44, SUITE B, OSHKOSH, WI 54904 x WWW.GREATEROSHKOSH.COM



Business Intelligence for the New North


April Features 18 COVER STORY

Commercial Real Estate

Developers back in business after difficult recession


Living off High exportations

Local manufacturers share how they’ve used resources to increase their share of the global marketplace



A New Master

St. Norbert College hopes to fill a niche with its new MBA program


Building Appeal

Inaugural statewide Young Professionals Week aims to engage those under 40 to be proud to call Wisconsin home


Departments 4

From the Publisher


Since We Last Met

10 Corporate Earnings 12 Build Up Pages 37

Professionally Speaking

38 Who’s News 44 Business Calendar 45 Advertising Index 46 Key Statistics

NNB2B | April 2015 | 3

From the Publisher

Think you’re well enough? Looking for a few Well Employers to share cutting-edge wellness ideology with our readers The advent of spring awakens a few annual aspects of New North B2B readers have come to expect. There’s generally an uptick on the number of commercial construction projects appearing on our well-regarded Build Up pages each month. We also provide heightened coverage of the yearly highway improvement projects which lengthen commutes and product shipment deliveries, but ultimately make northeast Wisconsin more accessible. And for 10 years now, the beginning of spring means we embark on our annual quest to recognize some of the region’s leading employer-based wellness plans in our Alla tua Salute! Corporate Wellness Awards sponsored by Network Health. Celebrating a full decade this year, B2B’s Corporate Wellness Awards highlight northeast Wisconsin employers who’ve successfully created a culture of wellness among their workforce and demonstrated measured improvements in health over time. These companies have successfully reduced lost productivity due to employee sick days, lowered instances of chronic health issues among employees and their families, and ultimately gained control of rising group health insurance premiums. When B2B began this recognition award 10 years ago, most employers didn’t incorporate wellness programs into their human resource management. Many weren’t necessarily familiar with the concept of wellness programs, or realized the investment return of such an initiative. That’s not the case in 2015. Fortunately at this point, far more employers – including small businesses and notfor-profit organizations – have recognized it’s possible to implement a wellness program without exorbitant cost or commitment of staff time. In fact, many health insurers can make wellness programs available alongside their employer group policies. The value of B2B’s Corporate Wellness Awards over the past decade hasn’t necessarily been the pat on the back to local employers for a job well done in wellness programming. Rather, it’s about the anecdotes each company shares regarding the ingenuity and creativity – often coming directly from employees – exercised in identifying wellness plan components that are fun, engaging, provide meaningful results and don’t require too many resources to implement. In our 10th anniversary year in 2015, our Corporate Wellness Awards will recognize employers in four categories: small organizations from five to 50 employees; mid-size firms

4 | April 2015 | NNB2B

up to 250 employees; large companies with more than 250 employees; and finally, our Start Up Wellness Program Award for those companies just beginning their wellness journey who’ve already marked substantial success. Unfortunately, our panel of judges for this award doesn’t know about every northeast Wisconsin employer’s best practices in wellness unless readers inform us. If you think your company does an exceptional job with wellness, we need your help nominating it for our 2015 award. Nomination forms and award information can be found on our website at See the advertisement on page 44 of this edition promoting this year’s award nominations. Since we ran our first solicitation seeking nominations for the 2015 wellness program recognition in our March edition of B2B, we’ve already generated healthy input from our readers. So don’t wait a few months to think it through. Go online and download a nomination form. The deadline for nominations is May 7, and winners will be announced and profiled in our June 2015 edition. To your health!

Fires to put out?

Spring also usually means the start of our annual Firefighters of Northeast Wisconsin initiative, in which B2B pairs together a business owner struggling to get to the next level of success along with one of northeast Wisconsin’s leading business management consultants. The program offers six months worth of no-cost business consulting – a value of nearly $10,000 – as well as six months of publicity in New North B2B. In exchange participating business owners commit to work diligently with their appointed consultant and to share their challenges, lessons learned and eventual solutions to success with B2B readers each month. While we typically begin this initiative in April for each of the past five years, we’re off to a slower start this year as a number of initially interested business owners eventually shied away from participation. If you’re a business owner who acknowledges you could use a leg up on the competition and think you might be interested in our Firefighters of Northeast Wisconsin initiative – or if you know a business owner who could use such assistance – please contact me for more details by calling 920.237.0254 or by sending an email to I’d be glad to explain how our Firefighters program operates and help you determine if your business could benefit from the assistance of our brilliant business consultants. n

Sean Fitzgerald Publisher & President x Carrie Rule Sales Manager x Kate Erbach Production Contributing writers Rick Berg Robin Driessen Bruecker Lee Marie Reinsch Chief Financial Officer Vicky Fitzgerald, CPA


NEW NORTH B2B is published monthly by WINNEBAGO B2B LLC for $20 per year or $3.95 for a single issue.

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Bulk-rate postage paid at LaCrosse, WI. Reproduction of any contents of NEW NORTH B2B without express written permission of its publishers is strictly forbidden. The appearance of any advertisement or product information does not constitute endorsement of any product or service by WINNEBAGO B2B LLC. Copyright 2015.

Contact us: P.O. Box 559 Oshkosh, WI 54903-0559 920.237.0254

Green Bay

Call Consolidated before you build. 90% of a project’s success is determined in the first 10% of its timeline. Before building, and even before designing your new space, ensure your success by consulting with our experts who will bring fresh ideas, funding options, and a budget aligned with your goals. Consolidated is the ONE call to make for a

Fox Cities

“consolidated” approach to planning, funding, architecture, and construction—and better results.



Since We Last Met

Since We Last Met

Since We Last Met is a digest of business related news occurring in the Greater Green Bay, Fox Cities, Oshkosh and Fond du Lac areas in the one month since the previous issue of New North B2B.

February 24 Former Green Bay Packer linebacker George Koonce of Fond du Lac and Kendra Hill of Appleton were among the 54 entrepreneurs named semifinalists in the 12th annual Wisconsin Governor’s Business Plan Contest. Their business plans – Koonce’s Athlos 360 and Hill’s NaviTours – were selected from a field of 238 qualified first-round entries. The 54 semifinalists competing in the second phase of the contest will write 1,000-word executive summaries that will be judged in early April. March 3 Thrivent Financial in Appleton reported 2014 revenue of $8.9 billion increased 5 percent above last year, driving the fraternal organization’s total surplus to $7.6 billion, up 11 percent from its 2013 surplus and an all-time record for Thrivent. The company also reported its assets under management passed $100 billion for the first time in its 113year history, reaching $105.4 billion as of the end of 2014.

2002 April 10 – Officials from Oshkosh Corp. delivered a new, donated Pierce Mfg. fire truck to the Fire Department of New York City. The truck, which carries the number “9-11,” was intended as relief to replace the more than dozen fire engines the department lost during the terror attacks on the city last September. 2004 April 15 – The State of Wisconsin enacted its long-anticipated venture capital law which provides $65 million of tax credits over the next decade to encourage investors to invest money, time and expertise in new Wisconsin companies. 2005 April 5 – A binding referendum which would have added $8.7 million in capital improvements to Fond du Lac Public Schools was defeated by 33 votes from nearly 7,850 ballots cast.

6 | April 2015 | NNB2B

Thrivent officials also reported its life insurance in force stands at $182.5 billion, another all-time record for the organization. March 4 The City of Appleton Common Council approved purchasing an Outagamie County-owned parking lot for $2 million in order to set the stage for a proposed $27 million Fox Cities Exhibition Center in downtown Appleton. The decision reverses a vote by the council in early January to tur n down the land acquisition, which effectively would have killed the project. The purchase of the property – adjacent to Radisson Paper Valley Hotel – is still contingent upon striking a management agreement with the hotel for the expo center’s operations, as well as successfully increasing the hotel room tax rates in nine Fox Cities municipalities to finance the construction of the proposed 35,000-sq. ft. facility. Expo center proponents intend to pursue both of those initiatives during 2015.

2007 April 18 – A report issued by the Midwest Regional Rail Initiative planning effort, which includes Wisconsin and eight other Midwestern states, indicated a proposed passenger rail service could generate between $3.5 billion and $4.6 billion in user benefits to Wisconsin from time savings, congestion relief and emission reductions during its first 40 years. 2008 April 11 – Plexus Corp. announced plans to construct an $18 million corporate headquarters building on the site of the former Glatfelter paper mill in downtown Neenah. The four-story, 94,000-sq. ft. building along Neenah’s waterfront will house 325 employees. 2012 April 3 – Voters in the Fox Valley Technical College District approved a $66.5 million referendum to finance seven separate capital projects for the school, most notably a $32.5 million public safety training center that will be built at Outagamie County Regional Airport in Greenville.

March 4 The state Department of Financial Institutions reported total lending at Wisconsin’s state-chartered banks grew by 6.3 percent during 2014 to $32.5 billion, according to data released by the Federal Deposit Insurance Corp. State officials also reported Wisconsin's 188 state-chartered banks achieved total net earnings of $455 million during 2014, down from $538 million during 2013 as a result of significant increases in income tax expenses. State officials also said more than 96 percent of state-chartered banks were profitable during 2014.


March 6 The U.S. Department of Labor reported about 295,000 new jobs were created in February, edging the national unemployment rate down to 5.5 percent. Job gains occurred in food services and drinking places, professional and business services, construction, health care, and in transportation and warehousing. March 6 Officials for Medical College of Wisconsin's new Green Bay campus reported about 2,200 applications had been received through February for 25 spots in its inaugural class of physician trainees beginning this summer. The new campus is intended to address a shortage of physicians in Wisconsin in areas of the state beyond Milwaukee and Madison, where the state's two existing medical schools are located. March 9 Gov. Scott Walker signed Senate Bill 44, more commonly referred to as Right to Work legislation, which eliminates any requirement of employees to join a union and pay union dues as a condition of employment. The new law provides a penalty to any employer or labor organization which would require union membership as a condition of employment. Employees still maintain the right to make voluntary contributions to unions. March 9 The Green Bay/Brown County Professional Football Stadium District Board of Trustees approved asking the Wisconsin Department of Revenue to retire the Brown County half-percent sales tax as of Sept. 30, 2015. The tax was approved by voters in a binding county-wide referendum in 2000 and instituted in 2001 to help finance the $295 million renovation of Lambeau Field completed in 2003. Those bonds were paid off in 2011. Since then the district has collected revenues in excess of $90 million which will be used to finance maintenance responsibilities at Lambeau Field through the end of the Green Bay Packers lease in 2031. March 16 The City of Green Bay Common Council voted to delay a decision to approve $1 million in tax incremental finance

Stephanie Geurts, CPA Partner 920.235.6789

Tax Planning & Preparation Financial Statements Bookkeeping/Write Up Payroll Services Visit services for a more complete list of services

Quality ❘ Value ❘ Timeliness NNB2B | April 2015 | 7

Since We Last Met support for a proposed $10 million, 72-bed psychiatric hospital near Green Bay's east side industrial park by Tennessee-based Strategic Behavioral Health. The pause came at the behest of incumbent mental health providers in northeast Wisconsin which indicated they have substantial unused capacity. As a result, they argue adding more beds would further dilute all providers’ ability to operate profitable facilities, ultimately costing patients more for in-patient psychiatric and substance abuse health services in the Green Bay area. March 16 The Village of Howard Plan Commission gave its recommendation to a 193,000-sq. ft. Meijer supercenter near the southeast quadrant of the U.S. 41/WIS 29 interchange west of Green Bay. The estimated $12 to $14 million project would likely be constructed during most of 2016 and open for business in 2017, employing an estimated 200 to 250 people. The Michigan-based retailer known for its gigantic department stores is planning to open its first Wisconsin stores in the Milwaukee and Kenosha areas later this summer.

March 16 ThedaCare officials announced plans for a newly constructed clinic in Neenah to replace its two family practice locations on South Commercial Street and Tullar Road in Neenah, along with the endocrine and internal medicine clinics currently located in the office buildings at Theda Clark Medical Center in Neenah. ThedaCare had not settled on a location as of late March, but expected to identify property and begin construction this spring. The new facility could open in early 2016. The new facility would provide lab services, X-ray, MRI, mammography and other diagnostic and screening services. March 17 The Town of Grand Chute Board of Supervisors approved development plans for Costco to construct a 150,000 sq. ft. store and fuel station on 16 acres of land off of State Road 96/ Wisconsin Avenue near McCarthy Road. Costco officials plan to begin construction this spring and hope to open the store by October. n

Coming to B2B in May 2015 Construction

Industrial, residential and commercial building booms once again

MBA ProgrAM APPlicAtions now Being AccePted for fAll 2015:


Direct inquiries to: Brenda Busch, Associate Director of Graduate Recruitment • 920-403-3942 • 8 | April 2015 | NNB2B

Our people

KNOW BUSINESS. That’s why they’re our people. There’s a difference between bankers who “do” business banking and bankers who know business. At First Business, we’ve built a team whose expertise extends to specific types of businesses and the unique challenges they face. We know why businesses succeed — and what makes them fail. What we’ve learned working with hundreds of successful businesses can help your business thrive. Visit or call us today. Fox Cities: 920-734-1800 Oshkosh: 920-231-2400 Green Bay: 920-435-5442 Manitowoc/Sheboygan: 920-450-0454

(L-R) Mickey Noone, CTP, President Northeast Region Will Deppiesse, CTP, Vice President Denee Mott, CTP, Vice President First Business Bank

Y O U R S U C C E S S C O M E S F I R S T.

Member FDIC






Corporate Earnings

Once each quarter, New North B2B runs a digest of quarterly financial reports from local publicly traded companies, or from out-of-the-area parent companies with significant operations in our northeast Wisconsin coverage area.

Integrys Energy Group Inc. 4Q 2014 4Q 2013 Revenue $1.0 Billion $1.0 Billion t <1% Income $34.0 million $132 million t 74% EPS 42 cents $1.63 t 74% The parent company of Wisconsin Public Service Corp. operations across northeast and northcentral Wisconsin reported fiscal 2014 earnings of $277 million, or $3.43 per share, down 21 percent from fiscal 2013 earnings of $352 million, or $4.39 per share. The company said fourth quarter earnings decreased significantly as a result of the operations of the retail energy business related to its sale in November.

Appvion 4Q 2014 4Q 2013 Revenue $197 million $192 million s 3% Income ($70.5 million) $27.6 million t355% The employee-owned producer of thermal papers reported its fiscal year 2014 revenues increased less than 1 percent to $810 million, up from $808 million in 2013. The company reported a loss of $92.8 million on the year, however, driven by a $66 million mark-to-market loss related to the company’s pension and other postretirement benefit plans as well as a $24 million charge for the Fox River PCB contamination clean up project. Appvion recorded fiscal 2013 earnings of $17.3 million.

10 | April 2015 | NNB2B

R.R. Donnelley & Sons Co. 4Q 2014 4Q 2013 Revenue $3.1 Billion $2.8 Billion s 11% Income $19.5 million $104 million t 81% EPS 10 cents 56 cents t 82% The printing company with significant operations in the Fox Cities reported full year 2014 earnings of $117 million on revenues of $11.6 billion, compared to full year 2013 income of $21 million on sales of $10.5 billion. The revenue increase for the quarter was largely due to the acquisitions of Consolidated Graphics and the North American operations of Belgium-based Esselte.

Alliance Laundry Systems FY 2014 FY 2013 (full year totals) Revenue $717 million $549 million s 31% Income $29.6 million $33.2 million t 11% The Ripon-based manufacturer of commercial and residential laundry equipment reported record annual revenues were driven by sales in the United States and Canada of $467 million, which accounted for nearly two-thirds of net revenues. The company’s acquisition of Belgium-based Primus during fiscal 2014 contributed a revenue increase of $103 million during the year.

Blyth Inc. 4Q 2014 4Q 2013 Revenue $177 million $198 million t 11% Income ($12.2 million) $9.7 million t226% EPS (75 cents) 60 cents t225% The parent company of Silver Star Brands operations in Oshkosh reported full year 2014 sales of $490 million, an 8 percent decrease from 2013 revenues of $534 million, driving operating income of $7.1 million in 2014 compared with $11.9 million for 2013. The company’s catalog and Internet segment – which includes Silver Star operations – reported sales dropped 1 percent during the quarter to $43.5 million. n

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America's Pitch Tank

with Shark Tank Judge and Entrepreneur Kevin Harrington Coming to the Fox Cities Performing Arts Center Thursday, May 14, 2015, 6:00pm


For more information:

NNB2B | April 2015 | 11

Build Up Fond du Lac



Build Up

Indicates a new listing

Fond du Lac



1 - 77 N. Pioneer Road, Fond du Lac Hampton Inn, a three-story, 73-room hotel facility. Project completion expected in summer.

3 - 55 Holiday Lane, Fond du Lac Holiday Inn Express, an 86-room hotel facility. Project completion expected in late spring.

2 - 625 W. Rolling Meadows Dr., Fond du Lac

4 - 300 Block of Camelot Dr., Fond du Lac Grande Cheese Company, an 87,000-sq. ft. new corporate headquarters and research center. Project completion expected in early 2016.

Holiday Inn, a nearly 5,000-sq. ft. addition to the existing conference and banquet facility. Project completion expected in May.

Take the first step toward a professional, quality built construction project...

Building Quality Communities Contact us or visit our Web site for a full listing of your local construction professionals.

9 2 0 . 7 3 3 . 3 1 3 6 y 866.966.3928 y 12 | April 2015 | NNB2B

Build Up Oshkosh




Indicates a new listing

Build Up

Oshkosh 5 - 3500 N. Main St., Oshkosh Bemis Healthcare Packaging, a 162,790-sq. ft. addition to the existing manufacturing facility and office complex. Project completion expected in late fall.

7 - 1560 S. Koeller St., Oshkosh Noodles & Company, a 5,200-sq. ft. multi-tenant retail center to include a restaurant. Project completion expected in June. General contractor is Bayland Buildings of Green Bay.

6 - 1522 S. Koeller St., Oshkosh Ross Dress for Less and Sports Authority, a 37,000-sq. ft. retail center. Project completion expected in July. General contractor is Bayland Buildings of Green Bay.

8 - 1705 S. Washburn St., Oshkosh FloorQuest, a multi-tenant retail building to include a flooring store.

Projects completed since our March issue: None

NNB2B | April 2015 | 13

Build Up Fox Cities Build Up

Fox Cities

Indicates a new listing 1 - 719 Industrial Park Ave., Hortonville Piping Systems Inc., a 65,000-sq. ft. addition to the existing industrial facility. Project completion expected in late spring. 2 - 3002 N. Victory Lane, town of Grand Chute Bergstrom BMW, an 11,383-sq. ft. addition to the existing dealership facility. Project completion expected in June. 3 - intersection County Road BB & Casaloma Dr., town of Grand Chute Werner Electric Supply Co., a 250,000-sq. ft. corporate office and distribution center. Project completion expected in late fall. General contractor is Consolidated Construction Company of Appleton. 4 - 3920 W. Spencer St., town of Grand Chute Grand Chute Fire Station No. 2, a new fire station. 5 - 2445 W. College Ave., town of Grand Chute Bergstrom Kia, a 23,064-sq. ft. new automotive dealership. Project completion expected in April. 6 - 701 E. Wisconsin Ave., Appleton Kwik Trip, an addition to the existing convenience store and fuel station. 7 - 1818 N. Meade St., Appleton Appleton Medical Center, a two-story, 7,500-sq. ft. addition to the existing hospital for a hybrid operating room. Project completion expected in fall. 8 - 3925 Gateway Dr., Appleton Fox Valley Hematology & Oncology, a 60,000-sq. ft. cancer treatment facility. Project completion expected in summer. 9 - 2500 Block of East Capitol Drive, Appleton ThedaCare Regional Cancer Center, a cancer treatment facility. Project completion expected in mid 2016. 10 - 804 Grignon St., Kaukauna Trinity Lutheran Ministry Center, an 11,888-sq. ft. addition to the existing church building. Project completion expected in August. General contractor is James J. Calmes & Sons Construction of Kaukauna. 11 - N9650 Friendship Dr., town of Kaukauna Little Chicago Dining & Spirits, a 1,400-sq. ft. addition to the existing restaurant building. Project completion expected in April. General contractor is Frontier Builders & Consultants of Kaukauna. 12 - 1216 S. Oneida St., Appleton Houdiniâ&#x20AC;&#x2122;s Escape Gastropub, a 2,800-sq. ft. addition to the existing restaurant and bar. Project completion in April. General contractor is James J. Calmes & Sons Construction of Kaukauna. 13 - 420 7th St., Menasha Menasha High School, two separate additions totaling 46,603 square feet of educational space, as well as interior renovations to the gym, locker rooms and swimming pool. Project completion expected in summer. 14 - 600 Racine St., Menasha Boys & Girls Club of Menasha, a 33,000-sq. ft. community center for children. Project completion expected in May.

14 | April 2015 | NNB2B


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15 - 1050 Zephyr Dr., town of Menasha St. Mary Central Middle School, a new educational facility. Project completion expected in June. Projects completed since our March issue: • Bay Area Granite & Marble, 4001 W. Spencer St., town of Grand Chute. • Shapes Unlimited, 1735 Nixon St., Little Chute. • Auto Zone, 3200 E. Calumet St., Appleton. • Menasha Senior Center, 116 Main St., Menasha.

Better Business Bureau New Members Businesses accredited through the Northeast Wisconsin office during February 2015 Always in Motion Trucking, Appleton Dick Brantmeier Ford, Sheboygan DW3 Construction, Athelstane Ledgeview Mobile Services, Fond du Lac Preferred Properties of Fond du Lac, Fond du Lac Schuh Law, Appleton Sonshine Cleaning Systems, Appleton Talon Audio & Video, Cleveland Wayside Repair & Auto, Markesan

NNB2B | April 2015 | 15

Build Up Greater Green Bay area 1


3 to 5 6







13 14



Build Up

Greater Green Bay area

Indicates a new listing

1 - 2700 Lineville Road, Howard Lineville Intermediate School/Howard-Suamico Schools, an indoor swimming facility. Project completion expected in June. 2 - 857 School Pl., Green Bay Bay Valley Foods, a 25,000-sq. ft. addition and remodel of the existing manufacturing facility. Project completion expected in May. General contractor is Consolidated Construction Company of Appleton. 3 - 301 E. Main St., Green Bay KI Convention Center, a 30,000-sq. ft. addition to the existing convention center facility. Project completion expected in late summer.

16 | April 2015 | NNB2B

4 - 100 E. Main St., Green Bay CityDeck Landing, a six-story, mixed-use development to include 76 residential units and 7,000 square feet of retail space on the first floor.


5 - 110 S. Adams St., Green Bay Initiative One, a complete refurbishment of the 10,500-sq. ft. former commercial space for new offices. Project completion expected in April. 6 - 1220 E. Mason St., Green Bay Bellin Memorial Hospital, a 5,400-sq. ft. addition to the existing hospital facility. 7 - 1820 Main St., Green Bay Fox Communities Credit Union, a new financial institution branch office. Project completion expected in May. 8 - 1230 Ontario Road, Green Bay Seura, an 11,400-sq. ft. addition to the existing manufacturing and distribution facility. 9 - 1160 Kepler Dr., Green Bay Aurora Baycare Orthopedic & Sports Medicine Center, an addition to the existing orthopedic clinic for new offices. 10 - 2014 Lime Kiln Road, Bellevue a 5,000-sq. ft. multi-tenant retail building to include New Style Salon. Project completion expected in May. General contractor is Bayland Buildings of Green Bay. 11 - 839 Lombardi Ave., Green Bay Shorewest Realtors, an 11,444-sq. ft. office building. 12 - 2077 Airport Dr., Ashwaubenon Austin Straubel International Airport, an extensive renovation of an existing 6,098-sq. ft. building to accommodate U.S. Customs operations. Project completion expected in July.



is the fastest growing community in the state. Our 7,600 village residents and more coming with 150 homes already under construction, combined with greater Green Bay residents, means customers are ready for your business. A detailed master plan guides progress of our 100-acre central marketplace. This mixed use development will combine commercial, manufacturing and residential units for an innovative work-life atmosphere. We offer: • tax savings incentives • options to meet your needs: leased space or new construction • customers with median HH income among highest in state • high visibility access to people in the 23,600 vehicles that travel state highway 29/32 daily

13 - 506 Butler St., De Pere De Pere Christian Outreach, a 5,116-sq. ft. addition to the existing retail store. Project completion expected in summer. General contractor is Keller Inc. of Kaukauna. 14 - 2000 American Blvd., De Pere Wisconsin Department of Corrections, a new commercial office building. Project completion expected in April. 15 - 100 Grant St., De Pere St. Norbert College Gehl-Mulva Science Center, a 150,000-sq. ft. education and research facility to house the Medical College of Wisconsin’s Green Bay campus. Project completion expected in May. 16 - 1850 Enterprise Dr., De Pere ARMS Inc., a 20,500-sq. ft. addition to the existing warehouse for storage and offices. Project completion expected in May. Projects completed since our March issue: • Broadway Hyundai/Ford, 1010 S. Military Ave., Green Bay. • Fosber America, 1333 Parkview Road, Ashwaubenon.

Our residents request these as immediate needs: RESTAURANT, GROCERY, DELI, RETAIL, BAKERY, COFFEE SHOP, SALON/SPA, BANK, MEDICAL/DENTAL and other PROFESSIONAL SERVICES For more details visit OR contact Andrew Vickers, Village Administrator 920-869-3804 •

NNB2B | April 2015 | 17


Cover Story

real estate

Developers back in business following difficult recession

Story by Sean Fitzgerald, New North B2B publisher

An ugly four years following the end of the recession, commercial real estate has been on the upswing in northeast Wisconsin in recent years. Manufacturers have been constructing new facilities and additions across the region for the past two years, and vacant production facilities are beginning to fill. “Right now we have more activity going on than we ever have before,” said Tom Scharpf, owner of the 8-year-old Thomas James Real Estate, an Oshkosh-based commercial real estate brokerage specializing in industrial and warehouse space, along with office and vacant land. Scharpf illustrated his more active schedule noting a manufacturing space in Winneconne he’s listed for the past three years with little interest from prospective buyers or tenants. He’s currently working with two hot prospects for the property.

18 | April 2015 | NNB2B

Readers of New North B2B’s Build Up pages note the resurgence of manufacturing activity as well. Nationally, industrial real estate vacancies are at a 13-year low and expected to become even more sparse by the end of the year. Many of those who survived the recession found ways to become more efficient with the space they had. Now, growing demand won’t allow some to increase production without adding expanded production space. The Fox Cities community of Little Chute has benefitted from substantial industrial growth the past few years due in large part to its location near U.S. Highway 41 between Appleton and Green Bay, as well as its low energy rates in its industrial parks served by Kaukauna Utilities. The village added $23 million in new construction during 2014 – or more than 3 percent of its total property valuation – said Village Administrator James Fenlon, who noted more than half of that total was industrial growth. “We have about 40 acres here in our industrial park, and we need to start planning for more before we run out of space,” Fenlon said, noting the potential for that and other privatelyowned industrial-zoned land in the village to be absorbed quickly. “We’re working with no less than a half dozen – either current tenants or new businesses – on potential development agreements.” In Fenlon’s first full year as the village’s chief administrative official in 2014, residents put together a first-ever strategic plan for the village, which places heavy emphasis on economic development. In the year ahead, Fenlon said that plan calls for greater promotion of its economic development tool chest, which includes a façade improvement grant for commercial businesses, a small business microloan fund which can award up to $30,000, and a revolving loan fund which can award as much as $50,000 to an expanding company in the community.

The Village of Howard Plan Commission just recently gave its recommendation for the proposed 193,000-sq. ft. Meijer supercenter near the U.S. Highway 41/WIS 29 interchange west of Green Bay. The estimated $12 to $14 million project would likely be constructed during most of 2016 and open for business in 2017, employing an estimated 200 to 250 people. Down in the Fox Cities, Costco will begin construction this spring on a 150,000 sq. ft. store and fuel station just west of Fox River Mall in the town of Grand Chute. The 16-acre development off of Wisconsin Avenue is expected to open by October, and will likely attract other multi-tenant retail development sought by national franchises attracted to the consumer traffic Costco is expected to generate. In Oshkosh, Sam’s Club officials are filing the final permits for a 136,000-sq. ft. club warehouse store on the site of a former Walmart store – since demolished and vacant for more than a decade – along the U.S. 41 retail corridor near the Experimental Aircraft Association. These kinds of anchor retail establishments often negotiate development agreements governing the kinds of tenants who will occupy much smaller multi-tenant buildings in their outlots, such as national restaurant franchises and specialty retailers selling complementary – but not competing – lines of merchandise. Across the region, such locations have few vacancies. “The good (retail) locations with the good anchor tenants are doing well,” said John Hintze, a commercial lender and vice president with First National Bank – Fox Valley. Hintze noted his clients developing retail properties who have greater

Large-scale retail

While vacant office space is being absorbed more slowly, Scharpf said the pendulum is swinging back in the direction of landlords, who’ve more recently been able to command higher lease rates and longer term commitments. But there’s not a tremendous demand to build new Class A office space at this point. Retail, however, is on the verge of an expansion once again in northeast Wisconsin. Perhaps a unique phenomenon since Walmart went on a construction boom in northeast Wisconsin during the 1990s, three of the nation’s mega-retailers are preparing for new stores across the region. In the Greater Green Bay area, Michigan-based Meijer will be making its debut in the New North when it opens a monstrous supercenter on Green Bay’s west side in Howard in 2017. Mega warehouse club retailer Costco expects to open is second northeast Wisconsin store later this year west of the Fox River Mall in Appleton, while its competitor Sam’s Club – a subsidiary of Wal-Mart Stores Inc. – plans to begin construction of a store in Oshkosh later this year, its third in northeast Wisconsin. Each of these developments are expected to attract other smaller multitenant commercial projects nearby from retailers and service providers attracted to the high consumer traffic generated by these nationally known retail giants.

February 28 – June 14, 2015 Artist Nathan Sawaya takes LEGO® into the art world by creating large-scale sculptures with only the use of these iconic toy building bricks. The way he conceptualizes the action of the subject matter enables him to elevate an ordinary toy to the status of fine art. OSHKOSH

PublicMuseum 1331 Algoma Blvd, Oshkosh, WI 54901 920.236.5799 s NNB2B | April 2015 | 19

Cover Story comprehensive strategic plan which set the stage for a brand new, contemporary community. The village purchased a 300acre former bean field for $8 million along the State Road 29 corridor on its northern border with neighboring Howard, and its Centennial Centre at Hobart began to take shape.

equity are better able to be flexible with the lease terms these national retailers often demand. Such retailers come to the negotiating table with loads of demographic data and know exactly where they want to locate and exactly the amount of rent per square foot they should pay. Developers looking to land them as tenants often need to discount rents and sacrifice some short-term cash flow in favor of some longer term stability in their property investment.

In the more than five years since, 500 new housing units have been constructed and are nearly all occupied, Vickers said, as Hobart’s population grew by approximately 1,100 people, or nearly 20 percent.

“It’s really about having the flexibility to get the tenant in there,” Hintze said.

“Our initial goal was bringing in rooftops,” Vickers said. Two manufacturers have moved into the community: Centerline Machining & Grinding, a metal fabricator with a 30,000-sq. ft. facility and more than 30 employees; and EMT International, a manufacturer of printing technology with nearly 175 employees. In all, Vickers said about $67 million of new valuation has been added to the village’s overall property base since 2010.

Building a downtown from the ground floor

The Greater Green Bay area community of Hobart was little more than a rural hamlet of western Brown County just a decade ago. Only incorporating from a town to a village in 2002, Hobart is the fastest growing community in Wisconsin, according to data from the state Department of Administration, and also ranks as one of the wealthiest communities in northeast Wisconsin with the highest median household income and highest average residential property values.

This past January, village officials broke ground on the initial infrastructure for its roughly 100-acre commercial core, known as the MarketPlace district of Centennial Centre. “It’s essentially our downtown,” Vickers said. The development dense, walkable plan for Hobart’s central business district anticipates a mix of specialty retailers, unique food and beverage establishments, various consumer services and additional housing. The proposed Hobart Crossing 178unit high-end apartment development will begin construction this year.

But there’s few retail and service providers to support this growing community. That’s about to change. Shortly after current Village Administrator Andrew Vickers came on board in 2008, village residents developed a

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“We’re shaping our community from the ground up – forever,” Vickers said, noting the village came together to establish relative lofty design standards for its new developments. “We have a long way to go, but we’re focused on ‘downtown’ Hobart.” Vickers said he’s close to announcing a new multitenant commercial building which would house a chiropractic clinic as well as other office space. Vickers is pursuing a primary health care provider to come into the planned development with a clinic, and the village would also like to attract a convenience store and fuel station, as well as other consumer goods retailers such as grocery. With a uniquely planned community being developed on the blank slate of a former agricultural plot and its ready access to heavily traveled Highway 29, Vickers said Hobart residents hope MarketPlace at Centennial Centre will become a draw for visitors outside the community as well. “We’re changing our complete stance and lens on economic development,” Vickers said. “We’re urbanizing this area, but it’s going to be ‘urban Hobart-style.’” n An illustration of the proposed MarketPlace district within the Village of Hobart’s Centennial Centre development.





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NNB2B | April 2015 | 21

Global Trade

Living off high exportations

Local manufacturers share how they’ve used resources to increase their share of the global marketplace

Story by Robin Driessen Bruecker

Last year was a great one for Wisconsin exports, with state companies selling a record $23.4 billion in goods and services overseas. This continues a trend during the past several years, which show a cumulative 18 percent increase in Wisconsin exports since 2010. Canada and Mexico, the biggest importers of Wisconsin goods, increased their purchasing by 5.5 percent and 12.7 percent, respectively, during 2014. The higher numbers came about from more beverages, ethanol, fur skins and organic chemicals going to Canada, and more dairy products, plastics and vehicle parts being shipped to Mexico. In all, Wisconsin businesses sold products to 206 countries last year. In 2014, Wisconsin exports of industrial machinery – the No. 1 state export product category at 27 percent of total exports – brought in $6.37 billion. The next largest product category is medical and scientific instruments, ranking at 9 percent of state exports and bringing in $2.17 billion. Agricultural exports were up by 13.6 percent to $3.7 billion, and have been steadily increasing the last five years. Water technology-related products increased 7.4 percent to more than $5 billion, and biotech exports increased by 6.8 percent to more than $3 billion. Additionally, there was an 8.6 percent increase in plastics exports, reaching more than $1 billion in total, with just fewer 22 | April 2015 | NNB2B

than half of all plastics going to Canada. Aircraft and aerospace exports increased 32 percent. Among U.S. states, Wisconsin is the largest exporter of more than 40 products, as diverse as cranberries, ginseng, firefighting vehicles, bicycles and outboard motors. “Wisconsin companies realize exporting is no longer a luxury,” said Reed Hall, secretary and CEO of Wisconsin Economic Development Corp. “It’s imperative for any Wisconsin company seeking a competitive advantage in the 21st century. These strong export numbers show that Wisconsin companies are well positioned to serve the global marketplace.”

Help with exporting

There are numerous programs offered to Wisconsin businesses to help them position themselves in that marketplace. Some are state run, while others are offered regionally through technical colleges and universities. Several programs are offered by WEDC, among them ExporTech, which is an export acceleration program conducted in partnership with Wisconsin Manufacturing Extension Partnership. Through ExporTech, businesses receive individual coaching, support and international growth plan assistance, with an emphasis on CEO/management success factors plus targeted strategy and execution. During each ExporTech

session there are three intensive events that take place over three months, with coaching provided in between. WEDC also has a Global Business Development Program that provides two separate grants – the International Market Access Grant, available up to $25,000, and the Collaborative Market Access Grants. The first is a reimbursement program with four main categories:

and product certifications, print and website translation, design work and so on; ❸ Consultants, which help with WEDC trade representative services, business meetings, partner/ distributor searches, attorneys and brokers; and ❹ Export Education/Cultural Competency, which helps with classes and training seminars.




❶ Trade Trips, which help with trade-show expenses; ❷ Market Customization, which helps with trademark

One Great Place

Making the most of market grants

Appleton-based CMD Corp. already has a broad portfolio of international clients. The designer and manufacturer of highdollar capital equipment allows other manufacturers around the world to make and convert plastic bags, such as those with drawstring embedded at the top used for collecting trash. As a niche manufacturer with very few direct competitors, CMD already has a strong grasp of the mature domestic market in the U.S. So in order to continue growing, “we have no choice but to grow internationally,” said Lisa Kain, corporate market manager for CMD Corp. A few years ago, the company received an international market access grant from WEDC for its sales representatives to attend an industry trade show in Germany, which attracted perspective buyers from around the globe. While already boasting a strong market presence in Germany itself, the event allowed CMD to acquire new clients in Bulgaria and other emerging Eastern European countries as well as in the United Kingdom, Kain said. A recent market customization grant of $25,000 awarded earlier this year will allow CMD to translate its website to a Spanish language version. CMD also attended an industry trade show in Orlando in late March which attracted numerous plastics industry manufacturers from across Latin America. Kain said CMD hired a Spanish language translator to work at its booth during the expo, where it’s hoping to gain a foothold in emerging markets in which collecting household trash in bags is becoming a more accepted practice. Perhaps surprising to Americans, Kain indicated a number of underdeveloped parts of the world don’t bag their trash, creating substantial potential for CMD to expand its market presence. While in Orlando, Kain said CMD representatives planned to meet with prospective clients representing plastics manufacturers from a handful of South American countries. “All these countries have different rules and regulations,” related to equipment and processes in their manufacturing facilities, Kain said. Fortunately, WEDC has resources available to Wisconsin exporters to help overcome those obstacles as well.

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Global Trade Helping partner firms reach out abroad

The Collaborative Market Access grants involve WEDC helping organizations, local economic development offices and industry associations coordinate export projects in which Wisconsin businesses participate. In this case the organization passes the WEDC funds along to the involved companies. WEDC also has a network of Wisconsin-based market development directors as well as authorized trade representatives in 54 countries. These experts provide assistance with market assessments and partner searches and facilitate business meetings. And since there’s a lot to be learned from experience, WEDC also offers Global Trade Ventures, which enable Wisconsin business executives to join state officials in a targeted region for customized meetings with potential customers and/ distributors. Participating Wisconsin companies gain global business intelligence and contacts, as well as financial and market support from the state. FEECO International Inc. in Green Bay is one local company that has participated in a Global Trade Venture. For the past five decades, FEECO has exported American-made bulkmaterial process equipment to numerous countries. The company has had a regional office in Melbourne, Australia since 2011, which provides convenient process development and material testing capabilities to Australia, Oceania and Southeast Asia. Brian Madigan, FEECO’s director of business development, traveled on a state-sanctioned trade venture to Australia in 2013, which gave him more opportunities to meet

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Wisconsin’s Top 5 Export Destinations - 2014 Country Canada Mexico China Japan United Kingdom

Value of Exports $7.94 billion $2.84 billion $1.56 billion $901.9 million $848.3 million

% Change from 2013 +5.5% +12.7% -5.7% -3.4% +24.9%

potential customers face to face. “Across Australia there are companies looking to improve efficiency, solve material problems, and to convert waste into value-added products,” Madigan said. “The market assessment and partner search work provided as part of the trade venture was something that would have taken much more time, and maybe with less results, if we would have undertaken the search completely on our own. The quality and quantity of customer contacts we made as a result of working with the Wisconsin trade representative, Angela Foley and her people, has exposed new opportunities and has set a path for future growth of our business in Australia.”

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Local networking more often

Northeast Wisconsin International Business Network is a peer network and education group available to all regional companies who wish to talk to other businesses about exporting. NEWIBN was founded by Fox Valley Technical College in Appleton and Northeast Wisconsin Technical College in Green Bay. Both separately offer global programming and other resources, and combining their services under NEWIBN enables them to reach more New North businesses. The group meets four times a year – twice at each campus. “The focus is for local companies to have access to current information on issues, practices and trends that influence all aspects of international business,” said Dean Stewart, dean of corporate training and economic development at Northeast Wisconsin Technical College. Resources provided by NEWIBN include a speaker series, discussions about emerging and current global trade issues, global markets and business operations, and networking opportunities. Topics cover a broad range of global issues that include best practices, security, finance and credit, logistics and more. “Our membership includes not only organizations that are currently involved in global trade, but companies that are new or looking to start,” explained Stewart. “We also have

Wisconsin’s Top 5 Export Products - 2014 Product Category

Value of Exports % Change from 2013

Industrial Machinery

$6.37 billion


Medical/Scientific Instruments $2.17 billion


Electrical Machinery

$2.14 billion


Vehicles and Parts

$1.85 billion



$1.04 billion


representatives from state partners like WEDC, as well as organizations that support companies involved in global trade.” Oshkosh Corp. is among the New North companies that have benefited from NEWIBN’s services. The manufacturer exports $1.6 billion worth of products annually, which includes defense and fire vehicles as well as maintenance, mixer and refuse trucks. Oshkosh Corp. representatives have attended several seminars that covered topics such as global marketplace changes, letters of credit and foreign exchange, according to Nancy Ebben, director of international finance for the heavy-duty truck manufacturer. “Oshkosh’s ongoing corporate strategy is to continue to increase export sales to offset fluctuations in the U.S. economy and to increase global market share,” explained Ebben. “Being aware of the economies expecting growth as well as those experiencing turmoil definitely assist us in better understanding our challenges when entering a market. The speakers that NEWIBN has attracted have been very knowledgeable and approachable.” Additionally, a large portion of Oshkosh’s export sales involve using letters of credit for payments, which means the company’s international staff need competency and creativity in “addressing certain challenges due to country, customer and currency,” Ebben said. That’s how another recent NEWIBN seminar came in handy. “Increasing exports will always generate more questions, though, on compliance, financing and currency risk, to name a few,” Ebben added. “NEWIBN is very aware of the issues that exporters need addressed and offers an opportunity to network with other exporters, as well as learn more about what the current climate is. The presenters have always been great.” Other exporting resources available include the Wisconsin U.S. Export Assistance Center (, a service of the U.S. Commercial Service of the U.S. Department of Commerce. This federal agency has a team of international trade specialists to assist small and medium business. n New North B2B Publisher Sean Fitzgerald contributed to this story.

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a new master St. Norbert College hopes to fill a niche with a new MBA program that focuses on leadership skills, on-campus experience and integrated involvement by community business leaders

Story by Rick Berg

Before St. Norbert College in De Pere announced in 2014 that it would launch a master of business administration degree program, the college and its trustees had to answer a key question: Was there really a need for another MBA program in the region? Kevin Quinn, dean of the Donald J. Schneider School of Business at St. Norbert, said three years of focus groups, surveys and meetings with local business leaders provided an unequivocal “yes.” “We wouldn’t have done it unless we knew we could provide something different from what was already available,” Quinn said. “Does the world need one more MBA program? What the business community told us was that there was a need to develop the next generation of leaders and we needed to focus on developing the soft skills – on the things that differentiate between a supervisor and a leader. That’s what makes a leader – beyond the subject matter expertise. We’re pretty excited.”

26 | April 2015 | NNB2B

Mike Haddad, president and CEO of Green Bay-based Schreiber Foods, was among those involved in the three years of discussions regarding a potential MBA program, which finally comes to fruition when its inaugural class begins later this year. A trustee of the college since 2009, Haddad agreed with Quinn that the essential element was to define “what’s going to differentiate us. That’s the same question we always have to ask ourselves at a multi-billion-dollar company like Schreiber.” “One of the things that I think is significant about the St. Norbert program is the emphasis on supply chain management,” Haddad said. “With Schneider National and Breakthrough Fuel, we have a couple of world-class thought leaders in supply-chain logistics right here in Green Bay. There’s obviously an important connection there.” Haddad also believes the St. Norbert program will have a unique “cachet” for students and employers who value the ethical component of organizational leadership.

“Does the world need one more MBA program?... We wouldn’t have done it unless we knew we could provide something different from what was already available.” Kevin Quinn, dean of Donald J. Schneider School of Business at St. Norbert College “It’s the ethics and morals connection that will appeal to a lot of people,” Haddad said. “St. Norbert College has such a sterling reputation in that area and that’s something people in the business world are putting a stronger emphasis on than ever. And there’s also the connection with Don Schneider – such a great name and great reputation. ” Another advantage “is the experience itself,” Haddad said. “Getting that educational experience on the St. Norbert campus itself, which is such a beautiful location, will appeal to a lot of people in terms of the work-life balance – the quality of life.”

Business leader and student

Doug Page, president and COO at Performa in De Pere, has a dual interest in St. Norbert’s MBA program. He was among the business leaders asked for input into the potential for launching the program. In addition, he was already planning to enroll in an MBA program. The timing could not have been better, he said. “I’ve been a business owner for 20 years, but my training is all in architecture,” Page said. “It’s always been in the back of my mind that if I’m going to run a business I need to know a little bit more about the business side of the business. It’s not as though I haven’t learned anything over the past 20 years. I certainly have, but there’s a whole body of knowledge that

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I believe an MBA program would bring to me. So, that was a goal I set for myself.” Page described the convergence between his career goals and the St. Norbert program as “almost divine intervention.” “It’s colliding with something else in my career,” Page said. “I own Performa with two other people and for the first 20 years I was COO while my partner Jeff Kanzelberger has been CEO. Last year he and I rolled out a five-year transition plan for him to retire and for me to take over as president and CEO. But for me to feel good about being CEO, I think I need to be a little wiser on the business side.”

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About the same time, he said, “I was invited to a president’s roundtable event with President Tom Kunkel and Kevin Quinn, along with seven or eight other business leaders in the community,” Page said. “The topic was the St. Norbert MBA program and they wanted to know what we felt was important in a program. Some of the things I heard from other participants really intrigued me. The one thing that I felt about the St. Norbert program coming out of that roundtable was the level to which they were going to integrate local business leaders in the program. They shared their philosophy about a curriculum and a faculty that would have business people embedded in it. For me that made it real – that was a value-add.”

Quality of life experience

Page agreed with Haddad’s observation about the quality-oflife value proposition St. Norbert offers.

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“The St. Norbert program offers classes during the week rather than on weekends so there’s a convenience factor for me in that,” Page said. “I can work until 5 or 6, attend classes at night and still call weekends my own. That was important to me.”

Donald J. Schneider School of Business and Economics The Donald J. Schneider School of Business and Economics at St. Norbert College was founded in 2014 through a $7 million grant from Pat Schneider, wife of the late Donald Schneider, who passed away in 2012. The new school includes the college’s existing business administration and economics departments, as well as new faculty and staff hired as part of the launch of the college’s MBA program. Schneider 920.729.6900 28 | April 2015 | NNB2B

Schneider, who was president, CEO and chairman of Schneider National, graduated from St. Norbert with a degree in business in 1957. He served as a trustee of the college, as well as an adjunct instructor of finance and business administration. He received the St. Norbert College Distinguished Achievement Award in Business in 1979 and the Alma Mater Award in 1991. St. Norbert also honored him with an honorary Doctor of Laws degree in 1999.

St. Norbert College MBA program options

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The MBA for Business core courses include: 0 Leadership and Managing Organizational Change 0 Business Ethics and Values-Based Leadership 0 Business Analytics 0 Economics for Managers 0 Managing People, Teams and Projects 0 Managing Operations, Systems and Processes 0 Global Strategy and Venturing In addition, students can choose to concentrate on one of two specialties: MBA for Health Care and Medical Professionals includes courses on changing economics of the health care marketplace, marketing of health care organizations, organizational structure and management of clinical professionals. MBA for Supply-Chain and Manufacturing Professionals is designed to focus on emerging market issues and trends, as well as financial issues in supply chain and logistics, technology trends in supply-chain management, managing supply-chain externalities, intellectual property rights issues and managing risk.

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Also, he said, “over the years we at Performa have developed a relationship with St. Norbert. We’ve come to appreciate the quality of the people, the seriousness with which they take the experience of the student. We’ve grown to be aligned with them culturally, so that felt like a really good fit. I love the people there and I love the institution, so it was exciting in the sense that it was aligning with where my career was going. The fact that it was at St. Norbert College was just an added gift. I haven’t been in a classroom in 30 years, so there’s a bit of trepidation. But it’s also fairly invigorating because it’s a different teaching model than what I learned under in the past.”

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Quinn agreed that although online programs appeal to many because of the convenience factor, the value of campus and classroom experience came across consistently as important to prospective students and their employers. “There’s a sense of place and a personal connection that you can’t get any other way,” Quinn said. “Most of our students will have five to 10 years of management experience already by the time they enroll, so the campus experience and the experience of interfacing with their fellow students is going be very important in terms of the quality of learning and professional development.”

Business support

Quinn said the college’s discussions with business leaders discovered those leaders valued two critical outcomes from an MBA program – “the ability to manage organizational change, and the ability to lead people, teams and projects with skill, impact and integrity.” At a February event on campus hosted by Kunkel and Quinn,

NNB2B | April 2015 | 29

Education prospective students and business leaders had a chance to meet with St. Norbert business faculty to preview the new MBA program. “I’ll tell you, the campus was buzzing,” Page said. “The level of interest not only from prospective students but also from local business leaders was inspiring. There was a lot of energy – a buzz of excitement in the room. I think the first year is going to be a winner.” Quinn said first year expectations are modest – with a limit of 35 students for the first group. “We’re not looking to be big at any point,” Quinn said. “I wouldn’t expect us to have more than 100 students total at any given time. We need to keep it manageable to maintain the quality of the education experience.” Haddad believes the groundwork laid over the past three years will all but ensure success for the program. “Time is going to tell if all of those things we’ve learned and implemented are enough of a differentiator for people, but based on what we learned over those three years of discussion, I think it will,” Haddad said. n Rick Berg is a freelance editor and writer based in Green Bay.

Other MBA Programs Northeast Wisconsin is home to at least three other resident MBA programs: University of Wisconsin Oshkosh launched its Master of Business Administration program in 1970. Since then, more than 3,400 MBA students have graduated from the program, according to the UW Oshkosh College of Business Administration. The program includes an Executive MBA as well as a Professional MBA degree. Regionally, courses are available at the main campus in Oshkosh, as well as at satellite learning centers in Green Bay and Appleton. US News & World Report ranked the UW Oshkosh MBA Program on its list of the Best Online Graduate Business Programs in 2015. Lakeland College’s Master of Business Administration program, launched in 1992, offers MBAs with concentrations in accounting, finance, healthcare management and project management. MBA courses are offered in the evenings at one of Lakeland’s nine regional centers – including Appleton and Green Bay – online or through the college’s BlendEd program, which includes both onsite and online classes. Concordia University’s MBA program offers part-time and fulltime options, online or on campus. Master of Business Administration degrees offer concentrations in accounting, corporate communications, environmental sustainability, finance, health care administration, human resource management, international business, management information systems, marketing, public administration and risk management. The college has centers in Green Bay and Appleton.

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Young Professionals

Building Appeal Inaugural statewide Young Professionals Week aims to engage those under 40 to be proud to call Wisconsin home

Story by Lee Marie Reinsch

If you’re young, talented and hungry for the good life, what’s your plan of attack? A. Hang around your hick hometown and curse it every day for not being L.A.? B. Take the first job you can get locally and hope it evolves into something that’ll look good in your alumni newsletter? C. Pack a bag and head to the Silicon Valley? According to the Wisconsin Economic Development Corp., about 30 percent of recent Wisconsin college graduates are choosing something closer to C than A or B each year. Economist and demographic types call this an outmigration pattern. Every year, the state loses 9,000 college-degreed people under the age of 40 to other states, WEDC notes. And that’s a problem that could ultimately affect not only the state’s job outlook, but also its ability to compete with other states. It’s a chicken-and-egg thing, according to WEDC legislative liaison Rebecca Deschane. “If you don’t have the population, you aren’t going to be able to create the jobs,” and if you don’t have the jobs, you’re not going to have the population, she said. “We’re hearing from businesses and from economic development organizations around Wisconsin that this is an issue.”

32 | April 2015 | NNB2B

Case in point: western Wisconsin and engineering jobs. The area has too many jobs and not enough engineers who want to live in western Wisconsin to fill the open positions, Deschane said. How does one paint western Wisconsin – and all of Wisconsin – as a desirable place to live? The state’s outmigration pattern could be due to a bit of an image problem, said Mark Maley, public information manager for WEDC. In three words: Beer, brats and the Packers. “No matter where you go outside the state, you hear it,” he said. Wisconsinites are modest and don’t always brag about the high quality of life they have here, Maley said. “The word doesn’t always spread beyond our borders.” Another reason could be many of our large companies don’t have that glamorous Silicon Valley cachet. “When you think of our key industries and manufacturing, you don’t always think of the professional employment opportunities that are in manufacturing,” Deschane said. “You sometimes think of the labor side and hands-on side without thinking about the number of engineers and development opportunities. You hear that Wisconsin is a fantastic manufacturing state but you don’t think of the full spectrum of employment opportunities within that industry, so working to educate people would be helpful.”

What’s to be done?

By 2040, the number of people of retirement age in the state is expected to increase by 97 percent, according to data from Wisconsin Taxpayers Alliance. With the throngs of Baby Boomers planning to retire in the next several years, state leaders are starting to panic and ask, “How can we paint the state in general as a hip, vibrant place to be?” That’s been the emerging role of young professional organizations across the state, and many chambers of commerce have helped organize YP groups in the past several years. Within their own communities, young professional organizations offer a variety of networking, community engagement, professional development or purely social opportunities, said Brian Johnson, program manager for Current, the young professional group of the Greater Green Bay Area Chamber. “Our program is founded on four pillars,” Johnson said. “To attract young talent to the area, we want to engage them in the community, we want to develop them as leaders, and ultimately we want to retain them here for longterm gain.” This year – in association with WEDC – a handful of young professional groups have banded together to pull off the first statewide young professionals week April 11 through 18. Milwaukee, with the help of social networking enterprise NEWaukee, held the first YP Week in 2012. This year with the guidance of NEWaukee and WEDC, eight other communities – including Green Bay, the Fox Cities and Fond du

Young Professional organizations in Northeast Wisconsin Pulse (Fox Cities) Current (Green Bay) Propel (Oshkosh)

Sail Young Professionals Network (Manitowoc) Coastal Young Professional Network (Sheboygan) Young Professionals of Fond du Lac

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Email New North B2B publisher Sean Fitzgerald at for more information. NNB2B | April 2015 | 33

Young Professionals Lac – have signed on to partake in the first-ever broad-scale YP Week. “No other communities were doing this,” said WEDC’s Maley. “It wasn’t like Green Bay had their own (YP Week) or Oshkosh had their own, it’s something they (Milwaukee) came up with. It’s not a national week.” Maley said he believes Wisconsin is the first state in the country to launch a concerted statewide young professionals week. Other communities involved in Wisconsin’s inaugural YP Week include Madison, Sheboygan, Kenosha, Wausau and, of course, Milwaukee. “We have a number of YP groups in the state, but they aren’t necessarily communicating with each other or having opportunities to work with one another,” said WEDC’s Deschane.

professionals, as nominated by employees. Green Bay closes the week with a superhero-themed program meant to inspire members to commit to become heroes in their own communities.

What’s the point of it all?

It’s an existential question that most of us ask ourselves after a while. But the point of YP Week is twofold, said Deschane. “We’re looking to help activate existing and even emerging YP organizations to be able to have these types of activities available locally for the young professionals so they can become engaged, they can have the interactions, they can raise awareness,” she said, not only for young professionals, but also businesses interested in retaining young workers.

She said WEDC saw its role as the state’s economic development arm to bring the YP groups together, and get them talking about concerns, successes, what works for them and what doesn’t.

WEDC also hopes this statewide YP Week creates a framework for these organizations to collaborate and brand Wisconsin as a good place to work, Deschane said, hoping the YP groups eventually form their own council to enable them to advocate policy issues on behalf of their members.

“This is an issue we all need to be talking about – not just on the local level, where some of the work is being done – but on a broader awareness level in branding the state as a place that is a workplace destination for young professionals and Millennials,” Deschane said.

“They can be doing lots of great work locally and individually, but when they come together … you really get that broader picture of Wisconsin being a place to go and that within Wisconsin you have this multitude of opportunities to choose from.”

Wausau kicks the week off April 11 with an Oscar-style awards ceremony called the Bubbler Awards. It’ll recognize 10 employers from the state as best places to work for young

Johnson said young professionals place a high value on social life, and YP groups recognize that. He likes to say that nobody wants to be a part of a community where they don’t have friends.


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“Community is the number one thing young professionals keep in mind when they consider where they want to stay, and does the community offer amenities that fit their lifestyle,” he said. “Our goal … is to pick amenities that align with young professionals’ needs.” Get relationships going, get people involved and interested, show them cool things going on in the area, and voila! Before you know it, they’re addicted to life here and can’t leave. “That social fabric starts to grow roots,” Johnson said. “If you want to keep people grounded, if you want to get them to stay, you’ve got to give them a reason to stay.” NEWaukee’s co-founder and president Angela Damiani calls her organization a social architecture firm. Social architecture is the “conscious design of a place to shift the behaviors of a population towards a common goal,” she said. “In our case, place is Milwaukee, and our common goal is to make this the most awesome city on the planet,” she said.

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For an idea of how diverse the array of activities available for members of YP groups, here’s a sampling from Green Bay’s calendar: They’ve been curling, they’ve been to the Meyer Theatre’s Near Water concert series, they’ve done paint-andsip nights at the ArtGarage. They also do more stereotypical business-development things like lunch lectures from CEOs of local companies.

“Our goal is to engage as many of those people as we can, but because we offer the flexibility in the type of events we offer, it allows us to reach different people in different ways,” Johnson said. Some young professionals can do daytime. Some can do evening. Some have different objectives. “What we’ve found is by increasing the event offerings, we were able to dig deeper into our membership and engage people at different levels,” Johnson said. YP Week is equally diverse in its offerings. Fond du Lac’s YP group is hosting a tour of the Harley-Davidson Museum in Milwaukee as well as painting the inside of the Habitat for Humanity ReStore. NEWaukee’s YP Week includes “The Naked Ballet,” a less formal version of the typical performance by the Milwaukee Ballet, and Madison is doing hot yoga and blood drives. Pulse of Appleton’s flagship event is an urban-makers market called The Artery held at Outer Edge Stage in downtown

Appleton on April 18. It’s also hosting a purely social networking party at the History Museum at the Castle, among other activities. Many of the YP Week events will be streamed online. “So if you’re unable to get away from your desk for a topic in your own city, or you’re interested in a topic in another city, you’ll be able to watch,” Damiani said. Adrienne Palm, director of leadership with the Fox Cities Chamber of Commerce and the manager for Pulse, said they’re trying to offer as broad a spectrum of activities as possible. “I think that if there’s one thing that’s clear with young professionals, it’s that they’re not one-size-fits-all … so you have to cast a wider net if you hope to reach a broad variety of young professionals,” she said. “It takes all kinds and we want a vibrant, diverse community.” n Lee Reinsch of Green Bay worked 18 years at daily newspapers before launching her freelance business, edgewise, in 2007.

Forbes’ Top 15 Cities for Young Professionals: 1.

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Raleigh, N.C.


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Dental Convenience Stores Retail Veterinary Faith-Based Child Care Agriculture Professional Offices Chiropractic Recreation Industrial Assisted Living Educational Funeral Homes Cold Storage Municipal Automotive Warehousing Restaurants Hospitality Medical

Professionally Speaking Professionally Speaking is a paid promotional spot in B2B.

5 Tax Time Tips for Small Businesses by Tim Lamers of FVSBank


If you’ve filed for a tax extension or are simply waiting until the last minute to file your taxes, follow these tips for your small business. 1. Keep business and personal expenses separate. It’s important to separate your personal expenses from your business expenses. If you blur the line between personal and business transactions, the IRS may chalk up business expenses to a hobby, disallowing those expenses to be deducted from your income. To avoid this pitfall, maintain separate bank accounts and credit cards while documenting expenses accurately in your income statements, balance sheets and cash flow statements. 2. Organize your records. Organizing receipts and other financial

records should be an ongoing task. Rather than scrambling last minute to dig up old receipts, create a clear filing system for your day-to-day transactions. Small deductions for meals, travel and charitable donations add up quickly to equal tax-time savings for your business. 3. Research potential tax credits. Tax credits differ from tax deductions in that they are applied directly to your tax liability rather than to your taxable income. You will save more money by researching and applying tax credits. Examples of tax credits your business may qualify for include energy, healthcare and work opportunity credits. 4. Don’t overlook deductions. Did you know any expense directly related to or associated with your business is a potential tax savings? Often overlooked expenses include a home office, furniture and office equipment such as computers.

Although your home office may be counted as an expense, qualifying for this deduction can get tricky, so know how you are eligible. 5. Don’t forget about estimated tax payments. If federal taxes are not withheld from your small business, you will need to pay estimated taxes. You could be tagged with a penalty (up to 5 percent interest compounded daily) if federal taxes are not calculated accurately or payed on time. To avoid underpayments, speak to a tax accountant and establish a line of credit to ensure there’s cash to pay estimated taxes when due. At FVSBank, we strive to create a business banking experience that is personal and exceeds your expectations. If you have questions, give Tim a call at the Fond du Lac branch. Better yet, call his cell phone at 920.420.2681. He’ll return your call, even outside of “bankers’ hours.” Professionally Speaking is a paid promotional spot in B2B.

Buying for Your Business: a Cautionary Tale by William E. Fischer of Davis & Kuelthau, s.c. 920.232.4843

William Vander Pas bought the Komp Bros. Market in Hartford in 2008, incorporating an LLC to shield his personal assets from liability in case creditors came calling. A few years later, that situation occurred when a vendor, Gabbei Wholesale Meats, sued for outstanding balances. However, rather than sue the corporation, Gabbei sued Vander Pas personally. Vander Pas, asserting he was running the business through his LLC, denied liability. Harold Gabbei Wholesale Meats, Inc. v. Vander Pas, No. 2014 AP 693 (Wis. Ct. App., Jan. 28, 2015). The problem was that – as the court concluded – Vander Pas did not sufficiently disclose the LLC’s existence to Gabbei. In Wisconsin, while agents are not personally liable for debts incurred on behalf of a disclosed principal, they can be

held liable when the principal’s corporate status is not fully disclosed. The agent is responsible for making an adequate disclosure, and failure to do so leads to personal liability. At trial, Vander Pas argued he provided sufficient disclosure, asserting he gave a form he created to Gabbei’s delivery driver with corporate information on it. He also said he made payments to Gabbei in envelopes with his LLC’s return address. The court rejected his arguments, holding that even if Vander Pas’s testimony was true, it still did not constitute sufficient notification of corporate status, and Vander Pas was personally liable for the debt. Mr. Vander Pas’ situation serves as a cautionary tale. It is not enough merely to incorporate your business to shield yourself from personal liability. You have to make sure the people you’re doing business with know that as well. Using a form for that purpose is all well and good,

but you need to make sure that form says the right things, and that it gets into the right hands (giving it to the delivery driver is not going to suffice). Spend an hour with your lawyer talking through your forms and coming up with a plan to ensure proper disclosures are made. An hour’s worth of legal fees is small price to pay, given the alternative. William E. Fischer is an attorney in the Fox Valley office Davis & Kuelthau, s.c. Mr. Fischer’s practice focuses on commercial litigation, including simple commercial collections to nationwide antitrust class action, and he uses his skills to help businesses be proactive in limiting their litigation risk. For questions about indemnification or other legal issues, contact Mr. Fischer 920.232.4843 or email

NNB2B | April 2015 | 37

Who’s News


New North B2B publishes monthly new business incorporations filed with the Wisconsin Department of Financial Institutions. Brown County

Titletown Tobacco Wholesale LLC, Glen P. Sherman, 921 Twilight Dr., De Pere 54115. Sarver Law LLC, Samuel Jacob Sarver, 2107 Ryan Road, #11, De Pere 54115. Strang, Patteson, Renning, Lewis & Lacy S.C., Ann L. Patteson, 2500 Old Plank Road, De Pere 54115. Complete CNC Service LLC, Nicole Tetzlaff, 1151 Moonriver Dr., De Pere 54115. Sievert/Lahti Insurance Center LLC, James F. Sievert, 1002 S. Fisk, Green Bay 54304. Valumed Distributing LLC, Shawn Bowers, 2304 Main St., Green Bay 54311. Skaltec Ballistics LLC, Matthew Thomas Skaletski, 1152 12th Ave., Green Bay 54304. Bay Beard Products LLC, Michael B. Gehm, 2008 Woodrow Way, Green Bay 54301. Inspire Power Yoga LLC, Darlene Schuurmans, 823 Marshall Ave., Green Bay 54303. Jasco Freight Management LLC, Jason Costa, 1607 E. Mason St., Green Bay 54302. Poetry Repair Shop LLC, Lynn M. Douville, 118 S. Adams St., Green Bay 54301. We Sell Homes 4 You LLC, Kathleen A. Johnson, 2783 Hazelwood Lane, Green Bay 54304.

Networks Web Development LLC, Shannon Hartel, 1524 Creekside Lane, Green Bay 54311. Badger Concrete Lifting LLC, Kyle James Schoenebeck, 811 Severndroog Way, Green Bay 54313. Southwest Softball Association Inc., Todd Bolssen, 3157 Outing Ct., Green Bay 54313. Wisconsin Pools & Restoration LLC, Daniel J. Skrobel, 523 W. Plain Dr., Green Bay 54303. Project Data Concepts LLC, Thomas W. Andriansen, 120 Garden Gate Ct., Green Bay 54313. Sound It Out Electronics Inc., Tobias Nichols, 1121 Eastman Ave., Green Bay 54302. Booyah Daves’ LLC, David Dennis Daul, 417 S. Adams St., Green Bay 54301. TBA Sports Scouting LLC, Terry D. Koski, Jr., 2382 Dew Ln., Green Bay 54313. Deermapper LLC, Mike Swan, 1222 Guns Road, Green Bay 54311. King Spa Inc., Guihong Limay, 1718 Velp Ave., #1G, Green Bay 54303. Sunny Hill Farm LLC, Roland R. Bruntz, 1922 Oak Road, Green Bay 54313. Maha Foods LLC, Hind Gautam, 4343 Chatham Pl., Green Bay 54313. Dough Shop Of Wisconsin Inc., Randy Charles, 1326 Cornell Road, Green Bay 54313. Stone Monkey Studios LLC, Ryan James Nohr, 716 Chapel View Road, Green Bay 54311. Chatterbox Publishing Company LLC, Teryn Tilque, 1579 McRae Pl., Green Bay 54311. Quality Truck & Auto Body LLC, Henry V. LaPointe, 2255 O’Connor Road, Green Bay 54313. Timber Wood Finishing Group Inc., Scott M. Daul, 1315 N. Kimps, Green Bay 54313. Quality Sandblasting GB LLC, Sean Glanner, 1144 Ashwaubenon St., Green Bay 54304. Green Bay Limousine LLC, Joseph Chaplin, 817 LaCount Road, Green Bay 54313.

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KMS Storage LLC, Jodie M. Van Den Elsen, 877 Fair Road, Greenleaf 54126. Paralegal Solutions LLC, Michelle Richard, 5714 Van Lanen Road, New Franken 54229. NVR Printing LLC, Rebekah Vance, 2204 Northwood Road, Suamico 54313.

New tax laws ahead.

Calumet County

Clear Waters Cafe LLC and Bear Paw Outdoor Adventure Center LLC, Thomas M. Kreif, N217 Queens Ct., Sherwood 54169. Samida Engineering LLC, Jeff Samida, N7847 Cliffwood Dr., Sherwood 54169.

Fond du Lac County

Kickinupdust Communications LLC, Kimberly M. Bresser, W12480 Amity Road, Brandon 53919. Mad Mick’s Outdoor and Tactical Supplys LLC, John Neil Murphy, 343 Ladwig St., Campbellsport 53010. Century Accounting & Tax Services LLC, Farah Tabassum, 220 Ledgewood Dr., Fond du Lac 54937. Fondy Flooring and Design Center LLC, David T. Twohig, 15 N. Main St., Fond du Lac 54935. All Seasons Roofing & Remodeling LLC, Nathaniel Scott Vehasselt, 344 1/2 S. Military Road, Fond du Lac 54935. Personal Landscape and Lawn Care LLC, Nicholas Anthony Beattie, N5556 Rademann Dr., Fond du Lac 54937. Law Office of John W. Herrick LLC, John W. Herrick, 6 N. Main St., Fond du Lac 54935. Foot of the Lake Fishing Club INC., Scott Scharfenberg, N7255 Winnebago Dr., Fond du Lac 54935. Stefan Technologies LLC, Benjamin Stefan, 1340 S. Park Ave., Fond du Lac 54935. Vielbig Century Farm LLC, Jane Marie Vielbig, W8202 Vielbig Road, Oakfield 53065. Blue Collar Bodywork LLC, Theresa Martin, 112 S. Madison St., Waupun 53963.

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Outagamie County

Practical Safety Solutions LLC, Susen Trail, 829 E. Minor St., Appleton 54911. Appleton Learning Center LLC, Hamid Almozaffar, 719 W. Spencer St., Appleton 54914. Pho House LLC, Txongpaul Xiong, 621 W. Northland Ave., Ste. D, Appleton 54911. Nail Palace & Spa LLC, Giang Tang, 255 Metro Dr., Appleton 54913. The Bath Exhaust Doctor LLC, Robert M. Vandenberg, 828 W. Commercial St., Appleton 54914. All Area Plumbing Service LLC, Joshua Michael Spoehr, 824 W. Taylor St., Appleton 54914. God’s Devine Love World Missions LTD., Salad Vang, 4901 N. Providence Ave., Appleton 54913. Northwind LP Law LLC, Ryan P. Thompson, 100 W. Lawrence St., Appleton 54911. Ulman Masonry LLC, Michael T. Ulman, 724 S. Mueller St., Appleton 54914. Massage Dreamscapes LLC, Tammy Jean Schleicher, 5601 Grande Market Dr., Appleton 54913. Acorn Business Coaching LLC, David William Lindenstruth, W5867 Geranium Dr., Appleton 54915. M & M Maintenance and Masonry LLC, Arturo Gutierrez, 3312 E. Canary St., Appleton 54915. Custom Metal Fabrication LLC, Joshua Donaho, 407 S. Washington St., Combined Locks 54113. Community Civic Organization INC., Dee Spiegel, N3512 Bonnie St., Freedom 54913. Everlasting Concrete Creations LLC, Travis Robert Gonnering, N4054 McHugh Road, Freedom 54130. Lion’s Tail Brewing Co. LLC, Alexander Theodore Wenzel, W6283 Rocky

NNB2B | April 2015 | 39

Who’s News Mountain Dr., Greenville 54942. Jeff Oswald Insurance Agency INC., Jeff Oswald, N2315 Holy Hill Dr., Greenville 54942. Blackcoats Trucking LLC, Mitchell Thomas Gerou, 210 E. Main St., Hortonville 54944. Solberg Lawn Service LLC, Isaac R. Solberg, W8671 State Road 96, Hortonville 54944. B&R Auto INC., Robert G. Wolter, Jr., W8123 Grandview Road, Hortonville 54944. Salon 11 Eleven LLC, Deborh Lynn Van de Hey, 627 Idlewild St., Kaukauna 54130. Butch’s Curb & Landscaping LLC, Ronald Van Schyndel, N3135 McCabe Road, Kaukauna 54130. Body Kneads Therapeutic Massage LLC, Victoria McGlone, 702 Eisenhower Dr., Kimberly 54136. Stewy’s Tech Service LLC, Michael Robert Stewart, 223 S. John St., Kimberly 54136. Big Paint Store LLC, Benjamin J. Janssen, 127 E. Main St., Little Chute 54140. Signature Designs LLC, Terry L. Kraupa, 1444 Trailside Terr., Seymour 54165. Arrowhead Saloon LLC, Jamie Lee House, W1588 Henn Lane, Seymour 54165.

Winnebago County


river TALKS

At Water’s Edge: A Town Endures and Transforms

Join us as renowned architect, urban designer and Harvard professor Alex Krieger, presents his insights regarding waterfront redevelopment in our community.

Thursday, May 21 High Cliff Supper Club Sherwood, Wisconsin 4:00 p.m. Networking, food & drink 5:30 p.m. Program begins Early bird rate: $25 / After May 1st : $35 Program Only: Free

“River Talks” event registration at P R E S E N T E D B Y:

40 | April 2015 | NNB2B

Pics By Perry LLC, Justin Michael Meyer, 1275 Wittmann Park Lane, Menasha 54952. A-Town Taxi LLC, Danielle Jacqueline Swiertz, 917 Jefferson St., Menasha 54952. Just A.S.K. Maintenance LLC, Stephanie Christensen, 711 Congress St., Neenah 54956. Nutrition Exercise and Wellness Consultants of Wisconsin LLC, Kristie York Butler, 419 Park Dr., Neenah 54956. Grasscutters LLC, Mark Gregory Hoheisel, 1573D Deerwood Dr., Neenah 54956. E Photography & Design LLC, Emily Polzin, 111 1/2 Wisconsin Ave., Neenah 54956. Aces House of Marketing LLC, Alea Peterson, 2259 High Meadows Lane, Neenah 54956. B&L Welding and Repair LLC, Benjamin Paul Eick, 4411 Ginnow Road, Omro 54963. Pumpkin Grandma’s Cheesecakes LLC, Ira J. Sinclair, 1422 Beech St., Oshkosh 54901. Kirsch Design Wallprinting LLC, Mary B. Kirsch, 151 Johnson Ave., Oshkosh 54902. Photos & Design By Erin Ashley LLC, Erin Mclean, 1003A Dove St., Oshkosh 54902. Bella Luz Aesthetics LLC, Kelley K. Hansen, 823 Harmel Ave., Oshkosh 54902. Quill Creative Marketing LLC, Joshua Tyner, 404 N. Main St., Oshkosh 54901. PJ Karsnia Insurance and Financial Services LLC, Phillip J. Karsnia, 2267 Westowne Ave., Oshkosh 54904. After 5 Appliance Repair LLC, Terry D. Schneider, 1070 Greenfield Tr., Oshkosh 54904. Windward Wealth Strategies INC., Gregory Pierce, 2370 State Road 44, Ste. A, Oshkosh 54904. Apostolic Unchurch LLC, Larry Delfosse, Jr., 1222 Lake Breeze Road, Oshkosh 54904. Stews Siding & Trim LLC, Brian Lee Stewart, 1202 W. Bent Ave., Oshkosh 54901. New Fresh Foods LLC, Jacob Nerenhausen, 1715 Graber St., Oshkosh 54901. Peggy’s Hair Care LLC, Peggy Herbst, 8995 Jacquis Road, Winneconne 54986. Wolf River Mechanical LLC, Jeremy Thull, 231 S. 6th St., Apt. 3, Winneconne 54986.

Building permits

B2B includes a monthly list of building permits (not to include residential projects) in excess of $400,000. Bergstrom BMW, 3002 N. Victory Lane, town of Grand Chute. $1,800,000 for an 11,383-sq. ft. addition to the existing dealership facility. General contractor is Miron Construction Co. of Neenah. February 5. Northeast Wisconsin Technical College, 2740 W. Mason St. Green Bay. $551,785 for interior alterations to the existing educational institution. General contractor is Howard Immel Inc. of Green Bay. February.

Our team helps businesses large and small to achieve their goals with financial solutions customized to fit their current and future needs.

Lambeau Field, 1265 Lombardi Ave., Green Bay. $400,000 for interior alterations to the existing atrium of the stadium. General contractor is Miron Construction Co. of Neenah. February. Kwik Trip, 730 E. Wisconsin Ave., Appleton. $500,000 for an addition to and interior renovation of the existing convenience store and fuel station. Contractor listed as self. March 9.

New locations Agristeel of Green Bay moved its operations to 2800 N. Main St. in Oshkosh, The new manufacturing facility will allow state-of-the-art equipment and paint facilities. Store-It Shelving LLC moved into the Advance Business & Manufacturing Center at 2701 Larsen Road in Green Bay. The company can be reached by calling 920.884.8565.

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Soma will open a store in the Macy’s wing of Fox River Mall in Appleton in June. The boutique retailer sells lingerie, loungewear and beauty products. il Mercato Italiano – or The Italian Market in Italian – opened a fulfillment center in the Advance Business & Manufacturing Center at 2701 Larsen Road in Green Bay. The online retailer imports Italian foods including olive oils, balsamic vinegars, pastas, sauces and cakes, among other products. More information about the company is available online at or by calling 920.884.6010.

Name changes Oshkosh-based CitizensFirst Credit Union – which merged with Neenah-based Lakeview and Brillion-based Best Advantage credit unions in 2014 – adopted the name Verve, a Credit Union for the newly merged organization. The financial institution can be found online at

Mergers/acquisitions Oshkosh Lanes was acquired by partners Keith and Matt Mustain and Erik Giadella. Giadella manages the day-to-day operations. He has 11 years of bowling center management experience, including six years as the general manager at Super Bowl in Appleton and five years at Shoreview Lanes in Oshkosh. Ellipse Fitness at W5361 County Road KK in Appleton was acquired by Jamie Harris. The phone number remains 920.882.3726.

NNB2B | April 2015 | 41

Who’s News




Business honors CMD Corp. of Appleton ranked No. 7 on Plastics News magazine’s Best Places to Work in the Plastics Industry. The annual list recognized the top 10 plastics employers across the United States and Canada.

New hires Element in De Pere hired Tara Brzozowski as director of public relations. Brzozowski has 12 years of public relations, having previously spent the past 10 years as marketing and public relations director for the Fox Cities Performing Arts Center. She currently serves as past president of the Northeast Wisconsin Chapter of Public Relations Society of America. First National Bank – Fox Valley hired Michael Sullivan as senior vice president of operations and works from the bank’s corporate headquarters in Neenah. Sullivan has 27 years banking experience, most recently serving as senior vice president of administration and operations at First State Bank in New London. Agnesian HealthCare in Fond du Lac added chiropractors Bryan Henslin and Andrew Judkins, and added hospitalist Benjie Chong, M.D. Dr. Henslin owns Oakwood Spine, Sport & Wellness Clinic at 525 E. Division St. in Fond du Lac while Dr. Judkins owns Judkins Chiropractic at 649 Fond du Lac Ave. in Fond du Lac. Miron Construction Co. in Neenah hired Megan Nussbaum as a business development specialist in the educational market. Nussbaum has five years of sales and marketing experience, most recently serving as a national high school representative for the Art Institutes. SRC Technologies in De Pere hired John McDermott as its organizational effectiveness leader and Aaron Koats as its business development director. McDermott is responsible for the finance, accounting and human resources functions at SRC. He has 25 years experience in organizational leadership and finance. Koats

42 | April 2015 | NNB2B




has 15 years experience in the technology sector.

Current Young Professionals of Green Bay presented its Next Generation Best Place to Work Award to Humana Inc. in De Pere. Humana was recognized for its attraction efforts with young talent through internships.




Systems Furniture, Inc. in De Pere hired Patrick Jacklin as an account manager. Fox Valley Savings Bank in Fond du Lac and Oshkosh hired the following employees: Julie Spanbauer as a mortgage consultant; Jayne Levinger and Stephanie Riese as loan processors; and Jessica Holzem as a credit analyst. Spanbauer has 28 years experience as a mortgage loan originator and mortgage sales manager. Levinger has 23 years in the title insurance industry, while Riese has 10 years in the banking industry and 13 years in the title insurance industry. Holzem has seven years of banking experience. Faith Technologies in Menasha hired Betty Johnson as its chief financial officer. Johnson has 30 years of construction and manufacturing experience, having previously served as chief financial officer and vice president of global finance for Sloan Valve Company, Oshkosh Chamber of Commerce hired Samantha Nelson as its manager of member relations. Nelson previously worked as a media consultant at Oshkosh Northwestern Media. Creative Business Services / CBS-Global in Green Bay hired Dan Morgan as an independent business intermediary. Morgan has been a real estate broker since 1987, and most recently spent 15 years operating his own real estate management business. Omni Glass & Paint, Inc. in Oshkosh hired Kari Seefeldt as a marketing communications specialist and Courtney Kuenzl as a receptionist. Seefeldt most recently worked as the manager of marketing and communications for the Oshkosh Chamber of Commerce. Insight Creative, Inc. in Green Bay hired Andy VanRemortel as media director. VanRemortel has more than 20 years of sales and marketing experience, most recently serving as a media marketing executive at FOX 11 in Green Bay for the past five years. Frontier Builders & Consultants in Kaukauna hired Dennis Cutbank to its steel erection team. Cutbank has 12 years of steel erection and construction experience.




Business Calendar




Greater Oshkosh Economic Development Corp. hired Jason White as its inaugural chief executive officer. White has 12 years experience in economic development along with legislative, lobbying and fundraising expertise. He most recently served as executive director of Warren County Economic Development Corp. in Iowa. H.J. Martin and Son in Green Bay hired Graig Boyle as a project manager in its walls and ceilings division. Boyle has more than 10 years experience in the construction industry. Hoffman in Appleton hired Steve Wille as a senior project manager and architect for its new manufacturing/food and beverage team. Wille most recently worked as a project manager for Performa Architects + Engineers of De Pere.





Individual awards Current Young Professionals of Green Bay presented its 2014 Young Professional of the Year Award to Rashad Cobb, education and career development coordinator for the Boys & Girls Club of Green Bay, and presented its Young Entrepreneur of the Year Award to Matt Lutsey, owner of Waseda Farms Market Store in downtown De Pere.

Elections/appointments Eric Haas, president of Automated Records Management Systems, Inc. (ARMS) in De Pere, was elected to a three-year term on the board of directors for National Records Center. Haas was also selected to serve as the board’s treasurer this year.

Nsight in De Pere promoted Wendy Larson to associate legal counsel. She served as a paralegal since 2013 and has 17 years of previous litigation experience.

Michele Anderson, manager of worker’s compensation and wellness at Integrys Energy Group, Inc. in Green Bay, was elected the 2015 chair of Wisconsin Safety Council, a division of Wisconsin Manufacturer’s & Commerce.

First National Bank – Fox Valley promoted Josh Gitter to senior credit analyst at its Appleton east side location. Gitter joined FNB Fox Valley in 2009 as a commercial credit analyst.

Business calendar

Insight Creative, Inc. in Green Bay promoted Cindy Struensee from business and traffic coordinator to business director, Molly Setzer from media coordinator to senior media buyer, and Jenny Brandenburg from media/traffic coordinator to media buyer. Fox Valley Technical College in Appleton promoted Scott Borley to dean for the business division, Kim Olson to dean of the service division, and Aaron Tomlinson to dean of the public safety division. Both Borley and Olson previously served as associate deans for the college. Tomlinson joined Fox Valley Tech as a criminal justice instructor in 2009, having previously served as the director of law enforcement services for Blackhawk Technical College in Janesville.




New North B2B encourages businesses and organizations looking to attract interested persons to upcoming events to email April 1 Fond du Lac Association of Commerce Coffee Connection, 7:30 to 8:30 a.m. at Food4Thought Café, 325 McKinley St. in North Fond du Lac. For more information or to register call 920.921.9500 or go online to April 7 Greater Green Bay Chamber Power Networking Breakfast, 7:30 to 9 a.m. at the chamber offices, 300 N. Broadway, Ste. 3A in Green Bay. No cost to attend for chamber members. For more information, call 920.437.8704 or email members@




NNB2B | April 2015 | 43

Business Calendar April 8 Greater Green Bay Chamber Business After Hours, 5 to 6:30 p.m. at Aloft Hotel – WXYZ Bar, 465 Pilgrim Way in Green Bay. No cost to attend for chamber members. For information, call 920.437.8704 or email April 8 Understanding Your Website Analytics, a no-cost presentation from Stellar Blue Technologies, 10 a.m. to noon at Stellar Blue Training Studio, 1580 Lyon Dr. in Neenah. Learn where website visitors are located, how they reached your site, and what pages they viewed, as well as set goals for tracking metrics and using Google Webmaster Tools. For more information or to register, call 920.931.4250 or go online to

Heart of the Valley Chamber of Commerce Business Before Hours: LinkedIn for Business, 8 to 9 a.m. at the chamber building, 101 E. Wisconsin Ave. in Kaukauna. To register, email Kelli at April 15 Heart of the Valley Chamber of Commerce Business Between Hours: Google AdWords, 11 a.m. to 12 noon at the chamber building, 101 E. Wisconsin Ave. in Kaukauna. To register, email Kelli at April 15 Heart of the Valley Chamber of Commerce Business After Hours, 5 to 7 p.m. at The Marq, 3177 French Road in De Pere. To register, email Kelli at kclussman@

April 8 Women in Management – Fox Cities Chapter monthly meeting, 11:45 a.m. to 1 p.m. at Fox Banquets & Rivertyme Catering, 111 E. Kimball St. in Appleton. For more information or to register, go online to or email foxcitiesprogram@

April 15 Fox Cities Chamber of Commerce Business Connection, 5 to 7 p.m. at Fox Cities Performing Arts Center, 400 W. College Ave. in Appleton. No cost to attend for chamber members. For more information or to register, contact Pam at

April 9 Women in Management – Oshkosh Chapter monthly meeting, 11:15 a.m. to 1 p.m. at La Sure’s Banquet Hall, 3125 S. Washburn St. in Oshkosh. Program is “Making Your Mark in a Man’s World.” For more information or to register, go online to www.wimiwi. org or email Lisa at

April 22 A.M. Oshkosh, a morning networking event from the Oshkosh Chamber of Commerce, 7:45 to 9 a.m. at Lakeside Packaging Plus, 100 W. Fernau Ave. in Oshkosh. Cost to attend is $2. For more information or to register, call 920.303.2266 or go online to

April 14 Oshkosh Chamber of Commerce Sales Club, 7:30 to 8:30 a.m. at the chamber building, 120 Jackson St. in Oshkosh. No cost to attend for chamber members. For more information, call 920.303.2266 or go online to April 14

April 24 Women In Technology Founding Members Breakfast, 7:30 to 9 a.m. at Butte des Morts Country Club, 3600 W. Prospect Ave. in Appleton. This newly formed chapter of Women in Management, Inc. invites businesswomen in technology careers from across northeast Wisconsin. To learn more about the Women In Technology chapter

It’s coming...

Does your company employ

10 Annual th

Corporate Wellness Awards

innovative or groundbreaking wellness plans for its employees? Let us in on the

inventive techniques and your company may be featured in our upcoming Corporate Wellness Awards. Nominations due by May 7, 2015. Send your nomination by mail to New North B2B, P.O. Box 559, Oshkosh, WI 54903 or email:

44 | April 2015 | NNB2B

or to register, contact Michelle at 920.205.9726 or April 28 Labor Management Council of Northeast Wisconsin Spring Conference, 8 a.m. to 3 p.m. at Liberty Hall, 800 Eisenhower Dr. in Kimberly. Program will focus on Millennials in the workforce and cultural diversity in the workplace, among other topics. Cost to attend is $99. For more information or to register, go online to www. or call 920.882.7712. May 5 Greater Green Bay Chamber Power Networking Breakfast, 7:30 to 9 a.m. at the chamber offices, 300 N. Broadway, Ste. 3A in Green Bay. No cost to attend for chamber members. For more information, call 920.437.8704 or email members@ May 6 Fond du Lac Area Association of Commerce Coffee Connection, 7:30 to 8:30 a.m. at Adecco, 928 S. Main St., Ste. 400 in Fond du Lac. For more information or to register, call 920.921.9500 or go online to May 6 Heart of the Valley Chamber of Commerce Business After Hours, 5 to 7 p.m. at The Little Chute Windmill, 130 W. Main St. in Little Chute. For more information or to register, email Kelli at May 12 Oshkosh Chamber of Commerce Sales Club, 7:30 to 8:30 a.m. at the chamber building, 120 Jackson St. in Oshkosh. No cost to attend for chamber members. For more information, call 920.303.2266 or go online to n

It doesn’t have to be a foreign language.

Successful Journeys Need a Guide™ 920.427.5077

Advertiser Index

Alberts & Heling CPAs ⎮ . . . . . . . . . . . 39 Appleton Downtown ⎮ . . . . . . . . . . . . . . 23 Aurora Health Care ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . 39 Bank First National ⎮ . . . . . . . . . . . . . . . 41 Bayland Buildings ⎮ . . . . . . . . . . . . . . . . 14 Borsche Roofing Professionals ⎮ . . . . . . . . . . . . . . 34 Candeo Creative ⎮ . . . . . . . . . . . . . . . . . . . . . 21 Consolidated Construction Company ⎮ . . . . . . . 5 C.R. Structures Group, Inc. ⎮ . . . . . . . . . . . . . . 29 Davis & Kuelthau, s.c. ⎮ . . . . . . . . . . . . . . . . . 37 Dynamic Designs ⎮ . . . . . . . . . . . . 40 First Business Bank ⎮ . . . . . . . . . . . . . . . . . . . 9 First National Bank ~ Fox Valley ⎮ . . . . . . . . . 28 Fox Communities Credit Union ⎮ . . . . . . . . . . . . . . . . . 13 Fox Valley Savings Bank⎮ . . . . . . . . . . . . . . . 31, 37 Fox Wisconsin Heritage Parkway ⎮ . . . . . . 40 Fox Valley Technical College ⎮ . . . . . . . . . . . . . . . . 24 Greater Oshkosh Economic Development ⎮ . 2 Guident Business Solutions ⎮ . . 45 James J. Calmes & Sons Construction ⎮ . . . . . . . . . . . . . . . . . . . . . . 24 J. F. Ahern ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Keller Inc. ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Marian University ⎮ . . . . . . . . . . . . . . . . . 38 Moraine Park Technical College ⎮ . . . 36 Network Health ⎮ . . . . . . . . . . . . . . . . . . . . . 47 NEW Building & Construction Trades Council ⎮ . . . . . 12 NWTC Corporate Training & Economic Development ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . 20 Oshkosh Public Museum ⎮ . . . . . . . . . . . . 19 Outagamie County Regional Airport ⎮ . . . . . . . . 46 R&R Steel Construction Company Inc. ⎮ Security Luebke Roofing ⎮ . . . . . . . . 27 St. Norbert College ⎮ . . . . . . . . . . . . . . . . . . 8 Suttner Accounting ⎮ . . . . . . . . . . . . . . . . . . . . . 7 TEC ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Thomas James Real Estate ⎮ . . . . . . . . . . . . . . . . . . 48 Tri City Glass & Door ⎮ . . . . . . . . . . . . . . . 35 TweetGarot Mechanical ⎮ . . . . . . . . . . . . . . . . . 27 UW Oshkosh College of Business ⎮ . . . 11 Verve, a Credit Union ⎮ . . . . . . . . . . . . . . . . . . . . . 11 Village of Hobart ⎮ . . . . . . . . . . . . . . . . . . . . . . . . 17 Village of Little Chute ⎮ . . . . . . . . . . . . . . . . . . 25 Winnebago County Solid Waste Management ⎮ . 41

NNB2B | April 2015 | 45

Key Statistics

If there are indicators youâ&#x20AC;&#x2122;d like to see in this space, contact our office at 920.237.0254 or email

local gasoline prices march 22..................... $2.42 march 15..................... $2.33 march 8....................... $2.34 march 1....................... $2.32 march 22, 2014........... $3.62

existing home sales


homes sold median price brown cty .....................138 .................... $131,500 Fond du Lac cty .............59 ......................$89,500 outagamie cty .............114 .....................$137,750 winnebago cty ............104 .................... $115,500 WI Dept. Revenue Collections february

$x billion 0.7% from February 2014

46 | April 2015 | NNB2B

u.s. retail sales february

$437.0 billion 0.6% from January 1.7% from February 2014

u.s. industrial production (2007 = 100) february


0.1% from January 3.5% from February 2014

air passenger TRAFFIC (Local enplanements) feb 2015 feb 2014 Outagamie Cty. ATW....................20,878 ...... 19,332 Austin Straubel GRB.....................21,342 ....... 20,711

local unemployment january dec jan â&#x20AC;&#x2DC;14 Appleton . ..... 4.4% ...... 4.0% ........5.4% Fond du Lac . . 5.0% ...... 4.2% ........6.1% Green Bay....... 5.3% ...... 4.7% ........6.6% Neenah ........... 4.6% .......4.1%........ 5.8% Oshkosh ........ 5.3% ...... 4.5% ....... 6.2% Wisconsin ..... 5.4% ...... 4.7% ........6.5%

natural gas prices Prices for small businesses using less than 20,000 therms. Listed price is per therm.

march....................... $0.527 february................... $0.561 march 2014.............. $1.234 Source: Integrys Energy

ism index Numbers above 50 mean expansion. Numbers below 50 mean contraction. february. . . . . . . . . 52.9 january. . . . . . . . . . 53.5


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April 2015  

Regional business magazine; commercial real estate, global trade, education, young professionals, information

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