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NE Wisconsin highways keep on truckin’ From roads, airports and water, improvements to region’s transportation network in high gear

Stepping up customer appreciation Marketing Our 4th annual business makeover Firefighters of NE Wisconsin

April 2014 | $3.95


NNB2B | April 2014 | 1

Secondary Mark

2 | April 2014 | NNB2B

Business Intelligence for the New North


April Features 18 COVER STORY

Regional transportation network looks to the future From roads, airports and water, improvements to enhance moving goods and people in high gear


Stepping up customer appreciation 26

Businesses offer VIP treatment for the most exclusive executive clientele


4th Annual Firefighters program Our 2014 initiative features the largest field ever of business owners searching for help with their growth

Departments 4


From the Publisher

5, 37 Professionally Speaking 6

Since We Last Met

10 Corporate Earnings 12 Build Up Pages 38 Who’s News 43 Business Calendar 44 Advertiser Index 45 From the Editor 46 Key Statistics

NNB2B | April 2014 | 3

From the Publisher

Tribute to a pioneer in our midst by Sean Fitzgerald, New North B2B Publisher

Recently passed aging industry leader was pursuing even bigger change in China Oddly enough, northeast Wisconsin is home to a handful of industry pioneers, some of whom we might even see regularly and not quite know the scope of their pioneering contributions. For the past year I’ve been meaning to write about the groundbreaking work David Green of Oshkosh was conducting in China’s not-yet-existent aging and senior care industries. A retired administrator of Evergreen Retirement Community in Oshkosh for three decades, he and I chatted about this on a handful of occasions during the past year. I still have his business card front and center on my desk, but hadn’t made time to sit down for a formal interview. Green passed away in March at the age of 75. Green was a pioneer in an industry that doesn’t typically get discussed alongside manufacturing, health care and technology. Aging – that is, residential facilities for seniors, specialized care and services for seniors, as well as allied businesses supporting these providers – has grown from essentially nothing in 1965 when Congress passed the federal Medicare and Medicaid acts to an industry now boasting nearly $300 billion in annual receipts in the U.S. Green was an architect by trade who worked at Proctor & Gamble in the early 1960s before deciding to go back to school for a completely new degree in an entirely new industry. Green was in the inaugural class for the master’s program in aging at North Texas State University, which led to a 40-year career in the field. Green was an internationallysought speaker for conferences of his peers, was one of the founders of the Society for the Advancement of Gerontological Environments and was named one of Long Term Care magazine’s 10 Most Influential People in Long Term Care. A consummate gentleman and some might even say hyperactive for a person in his 70s, Green spent his career at the forefront of developing and advancing the aging and assisted living industry in the United States. His efforts helped shape the industry in a manner that allowed for compassionate care and dignity for its clientele and encouraged the highest in quality of education and training 4 | April 2014 | NNB2B

for its employees – all the while ensuring the financial rewards would remain worthwhile enough for entrepreneurs to venture into this highly-regulated field.

Expanded horizons

All those years and experience shaping and refining an entire industry still had a bit of unused fuel in the tank. Two years ago, then-retired Green was approached to consult for a group of investors looking to develop the first household model nursing home of its kind in China. Businesses often look with a curious eye to emerging opportunities in China. But there’s no other single industry as a whole which could possibly have as much to gain in China as does the long-term care industry. The world’s most populated country – which passed a federal population control law in 1979 allowing families just one child per household – is facing its own aging crisis in a culture predicated on respect and care for its elders. Demographically, that group aged 35 and older born prior to the country’s notorious policy represent about 60 percent of China’s 1.35 billion people, who will Green ultimately be cared for by a decreasingly smaller demographic of their own children and grandchildren. Green always said that dynamic – coupled with the newfound wealth of professionals among some of China’s evolving quasifree market industries – could drive a gold rush into China for long-term care and aging services. “In the U.S., we show off our wealth by buying expensive cars and large houses. That’s not what China’s young professionals do,” Green told me in our conversations during the past year. “In China, young people ‘show off’ their wealth by the quality and extravagance of the residential facility in which they pay for their parents to live.” Imagine then, the business opportunity that exists in a relatively-well developed economy with an estimated 800 million people seeking expensive, new-to-their-culture services in which the market audience won’t even have to foot the bill because their children are competing among their peers to pay the highest price possible. The market cap on the aging industry in China is sky high. China was an exciting frontier for Green to help mold, much in the same way he had for the industry in the U.S. He wouldn’t have 40 years to wield his knowledge and influence, though, and ultimately was only able to share a fraction of what he’d gained during his lifetime. But just as Green made his mark as an industry pioneer in the U.S., it’s likely he at least brought some innovation to China’s soon-burgeoning aging industry. ■

Professionally Speaking If you have a particular labor/employment law question, forward it to Mr. Renning at If he responds to your email in a future issue, your name and company will be withheld to preserve your privacy. Professionally Speaking is a paid promotional spot in B2B.

More employees eligible for overtime? by Tony Renning of Davis & Kuelthau, s.c. 920.232.4842 Reader Question: What is the impact of President Obama’s recent directive to modify “white collar” exemptions? Tony Renning: On March 13, 2014, President Obama signed a Presidential Memorandum directing the Department of Labor to update and modernize overtime eligibility rules for “white collar” employees. The memorandum directs DOL to revamp its regulations to require overtime pay for employees who currently fall under the white collar exemptions of the Fair Labor Standards Act, such as those employed as bona fide executive, administrative, professional and outside sales employees. President Obama’s proposal revisits both the salary level and duties test for white collar exemptions. Expectations are that the salary level could increase from its current rate of $455/week to more than $900/week. Expectations are also that employees will be required Sean Fitzgerald Publisher & President Larry Avila Editor Carrie Rule Sales Manager Kate Erbach Production Contributing writers Lee Marie Reinsch

to perform a minimum percent of executive, administrative, professional or outside sales work in order to qualify for each respective white collar exemption. What does this mean? If these rule changes are implemented, they potentially will have a broad impact on employers nationwide, and could lead to overtime eligibility for employees longclassified by employers as exempt from overtime, including certain management positions (e.g., assistant manager, foreman and supervisor). President Obama’s initiative to revamp the white collar exemptions is subject to the normal rulemaking process. Once DOL drafts the proposed rules, they will be published in the Federal Register and subject to a comment period. Thereafter, DOL will publish final rules with an effective date, and it may be over a year before any changes become effective. Coupled with the increase in wage and hour litigation and enforcement, now is the perfect time for employers

to conduct an internal audit of your employee classifications and, if necessary, prepare for a transition in their compensation and hours. Pay particular attention to employees classified as executive, administrative, professional or outside sales with salaries above $455/week but below $900/week. For advice and counsel concerning wage and hour issues, contact Tony Renning at (920) 232-4842 or trenning@ or any other member of the Davis & Kuelthau Labor and Employment Team. Tony Renning is a shareholder with Davis & Kuelthau, s.c. Mr. Renning provides counsel to private and public sector employers on a wide variety of labor and employment law matters. This article is intended to provide information only, not legal advice. For advice regarding a particular employment situation, please contact a member of the Davis & Kuelthau, s.c. Labor and Employment Team.

NEW NORTH B2B is published monthly by WINNEBAGO B2B LLC for $20 per year or $3.95 for a single issue.

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Fond du Lac NNB2B | April 2014 | 5

Since We Last Met

Since We Last Met

Since We Last Met is a digest of business related news occurring in the Greater Green Bay, Fox Cities, Oshkosh and Fond du Lac areas in the one month since the previous issue of New North B2B.

February 24

Jet Air Group Inc., which operates out of Austin Straubel International Airport in Ashwaubenon, was awarded a five-year, $200,000 loan from the Wisconsin Economic Development Corp. through the WEDC Business Opportunity Loan Fund, which will be used toward the company’s $1.7 million expansion. The company broke ground in October on a 34,000-sq. ft. hangar that will be used for maintenance, aircraft interior refurbishment and aircraft storage. The project is expected to create six jobs and retain 19.

February 26

The Wisconsin Department of Financial Institutions reported net income at the 193 state-chartered banks rose 44 percent in 2013 to $539.2 million, up from $374.1 million in 2012. DFI reported state-chartered banks posted a return on assets of 1.19 percent in 2013, up from 0.84 percent a year ago and reduced past due loans to 2.32 percent, down from 3.38 percent.

February 26

Wisconsin Senate Bill 208 was signed into law requiring applicants for a real estate broker’s license to have two years experience as a licensed real estate salesperson during the past four years. Additionally, the new law requires applicants must achieve a certain level of completed or closed transactions for commercial, residential or time share properties, or for executing a property management contract.

February 26

St. Norbert College in De Pere will become the fourth academic institution in northeast Wisconsin to offer a master’s of business administration degree to working professionals in the area. The program is expected to start in fall 2015 through the college’s newly created Donald J. Schneider School of Business and Economics, named in honor of the founder of trucking and logistics giant Schneider National in Ashwaubenon at the bequest of a $7 million endowment from his widow, Pat. The new business school will include the college’s existing business administration and economics departments, as well as new faculty and staff who will be hired as part of the expansion and launch of the M.B.A. program. Existing M.B.A. programs in northeast Wisconsin are available through the University of Wisconsin Oshkosh, Lakeland College and Concordia University Wisconsin.

February 26

Six entrepreneurs from northeast Wisconsin were among the 52 semifinalists named in the 11th Annual Wisconsin Governor’s Business Plan Contest, a substantial increase from 2013 when only one semifinalist was named from the region. The six semifinalists are: Patrick Beyer of Berlin with Trinity Imaging Systems; Austin Kadulski of Green Bay with FilterVolt; Kelly Laux of Oshkosh with Menubuilder; Andrew Reyment of Green Bay with Moxilla – SyKlowd; Richard Schramer of Berlin with Hovertoon; and Eric Weiss of Fond du Lac with Right on Target Media. The field was selected from a total of 292 first-round entries into the statewide competition. In the second round of

3 Overachievers Under 30 Is there a 20-something you know of who just knocks your socks off? An entrepreneur or elite business professional under 30 years old with uncanny leadership maturity for their age? Nominate them for B2B’s inaugural 30 Overachievers Under 30, coming in our May 2014 edition. B2B will recognize three of northeast Wisconsin’s most impressive young professionals still in their 20s. To make a nomination, send an email to with the nominee’s age, profession and brief paragraph outlining their accomplishments. Nominations will be accepted until April 9.

Coming in May 6 | April 2014 | NNB2B

the competition, these semifinalists will write executive summaries up to 1,000 words, describing the core product or service, customer base, size of the market, competition and include key financial data and management information. The top dozen contestants will give live presentations at the annual Wisconsin Entrepreneurs’ Conference on June 3 in Madison for a chance to win more than $50,000 in cash and prizes.

February 27

Two Fond du Lac County firms were recipients of 2014 Wisconsin Manufacturer of the Year Awards, including the Grand Awards in the mega-sized category to Mercury Marine of Fond du Lac, and a special award to Alliance Laundry Systems LLC of Ripon for investing locally and growing globally.

March 4

Assembly Republicans ousted State Rep. Bill Kramer (R-Waukesha) as majority leader, following accusations he sexually harassed one woman and inappropriately touched another. He was replaced by Rep. Pat Strachota (R-West Bend), who is not seeking re-election this fall, which means another majority leader will be selected in 2015 at the start of the next session. Kramer is accused of groping a legislative aide and making crude remarks to a lobbyist during a recent fundraiser in Washington, D.C.

March 4

The City of Green Bay Common Council approved a recommendation from its Plan Commission to reclassify the former Larsen Cannery property in the city’s Broadway District as “downtown” intended for mixed-use development, effectively blocking a proposal from Walmart to build a 154,000-sq. ft. store on the property. Walmart officials have not indicated whether they intend to propose a smaller version of a retail layout that might fit better into the landscape of the Broadway District.

March 7

The U.S. Department of Labor reported 175,000 new jobs were created in February, which kept the national unemployment rate relatively unchanged at 6.7 percent. Employment increased in professional and business services and in wholesale trade, but declined in information.

March 10

The U.S. Navy awarded a $699 million contract modification to Marinette Marine Corp. to fund construction of two Littoral Combat Ships – the seventh and eighth in a 10-ship contract awarded in 2010. Company officials said the contract addition will likely add 200 jobs. Initially, the Navy planned to buy more than 50 of the ships over the coming decades, but recent Department of Defense budget could cut the number to 32.


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NNB2B | April 2014 | 7

Since We Last Met March 12

Wisconsin Public Service Corp. announced plans to shut down two of its four coal-fired electric generating units at the J.P. Pulliam Plant in Green Bay by July 2015. Both units are more than 60 years old – the oldest within WPS’s electrical generation portfolio – and generate a combined 112 megawatts. Two newer units that are 50- and 54 years old will continue to operate at the plant, generating about 200 megawatts. WPS said unit closures could affect 10 jobs.

March 13

Grand Chute facility near Outagamie County Regional Airport. Creation of the two-story Seimens CT and X-ray Training Center is expected to create up to 37 new jobs. When the $2 million project is completed later this year, Technical Prospects plans to launch a training program for clinical and biomedical engineers who service Siemens medical imaging equipment. A second phase of the project to install $420,000 in equipment for the new training center will benefit from up to $175,000 in job creation tax credits from Wisconsin Economic Development Corp. during the next three years, as well as a $70,000 loan from Outagamie County’s Prosperity Fund.

Lakeland College announced plans to build a new Green Bay-area location on Development Drive in Bellevue, replacing the existing location it leases on South Ridge Road and Waube Lane in Ashwaubenon. Construction on the $2.8 million, 15,000-sq. ft. facility will begin in June and wrap up by the end of 2014, with plans to begin offering classes by January 2015. Lakeland officials indicated the college serves more than 500 students in the Green Bay area through its evening, weekend and online programs.

March 17

March 14

March 18

Appleton-based Technical Prospects, a distributor and technical support provider of Siemens medical imaging equipment, announced plans to construct a 20,000-sq. ft. training center for CT and X-ray equipment at its town of

Officials from Austin Straubel International Airport announced plans for a $1 million project to expand its east general aviation ramp by 65,220 square feet, providing a connection to the primary taxiway from the main runway. The project is scheduled to be completed in July. The state is contributing 80 percent of the funds with the remainder coming from Brown County.

The City of Green Bay Common Council approved a contribution of $300,000 toward the $3 million project to expand the Meyer Theatre in Downtown Green Bay. The Meyer Theatre board initially requested $500,000, and

2003 April 9 – University of Wisconsin-Oshkosh students voted to approve a $21 million health and wellness center slated for construction along the Fox River. Students will partially foot the bill for the facility through increased tuition beginning in 2005.

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2006 April 5 – Kimberly-Clark Corp. will cut 130 workers at its Lakeview Diaper Plant, part of a previously announced plan to close the facility by the end of 2007. The layoffs at Lakeview, which makes Huggies diapers and Pull Ups training pants, are part of a restructuring plan to trim production costs. 2006 April 19 – Gov. Jim Doyle signed Assembly Bill 208 enhancing the state enterprise development zone program, setting aside nearly $10 million in refundable tax credits for businesses located in designated zones that create jobs and train their employees.

while there was some disagreement among the council about supporting the project, advocates said the expansion project will draw more tax-paying businesses to the area. Construction on the theater expansion project could begin this spring.

March 19

The Brown County Board of Supervisors approved a measure hiring State Rep. Chad Weininger (R-Allouez) as the county’s director of administration under Brown County Executive Troy Streckenbach. Weininger is in his second twoyear term in the Assembly and is up for re-election later this year. Weininger’s past experience also includes serving as an aide to former U.S. Rep. Mark Green and as an assistant to Green Bay Mayor Jim Schmitt.

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March 20

Marian University in Fond du Lac hired former Green Bay Packer linebacker George Koonce as its next vice president of advancement, in which he will lead the college’s office of advancement and be responsible for growing awareness and increasing philanthropic support for the college through community and alumni engagement. Koonce most recently served as the director of development for Marquette University’s Urban Scholars Program, and held prior positions as director of athletics at the University of Wisconsin Milwaukee; senior associate A.D. at Marquette; and director of player development for the Green Bay Packers. Koonce played for the Packers between 1992 and 1999. ■

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Asst. Vice President - Commercial Banking 920.882.1670 |

2009 April 15 – Bankruptcy filings in Wisconsin increased 35 percent in the first quarter of 2009, following a 35 percent increase in bankruptcy filings statewide during 2008. Of the 6,172 filings in U.S. Bankruptcy Court in Wisconsin between Jan. 1 through March 31 of this year, more than 80 percent were Chapter 7 bankruptcies, the type that eliminate debt such as credit card, utility bills and medical payments. 2011 April 4 – The United Postal Service announced plans to close its Oshkosh mail processing facility and consolidate its operations into the Green Bay plant by the end of September, effectively eliminating 54 jobs in Oshkosh. The consolidation of operations is expected to save the postal service about $4.6 million a year.

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NNB2B | April 2014 | 9

Corporate Earnings

Once each quarter, New North B2B runs a digest of quarterly financial reports from local publicly traded companies, or from out-of-the-area parent companies with significant operations in our northeast Wisconsin coverage area.

Appvion 4Q 2013 4Q 2012 Revenue $192 million $206 million t 6% Income $13.9 million $17.2 million t 19% The employee-owned producer of thermal papers – formerly known as Appleton Papers – reported full-year net sales of $808 million for its fiscal year ending Dec. 28, down 5 percent from $850 million recorded a year ago. The company blamed the sales drop on its decision to discontinue selling carbonless papers into what it described as certain nonstrategic international markets. The company said its net sales of carbonless papers for the year totaling $351 million, were down 13 percent from a year earlier.

R.R. Donnelley & Sons Co. 4Q 2013 4Q 2012 Revenue $2.8 Billion $2.7 Billion s 4% Income $104 million ($849 million) s112% EPS 56 cents ($4.70) s112% The printing company with significant operations in the Fox Cities reported net sales for its full fiscal year ending Dec. 31 at $10.5 billion, up 3 percent from $10.2 billion logged a year ago. The company, which celebrates its 140th anniversary in October, said its acquisition of Consolidated Graphics contributed to sales growth.

Alliance Laundry Systems Fiscal 2013 Fiscal 2012 Revenue $557 million $506 million s 10% Income $33.2 million $16.4 million s104% The Ripon-based manufacturer of commercial and residential laundry equipment increased sales by 10 percent and more than doubled its earnings for the past year and is poised for more growth as it continues to expand its production capacity in Fond du Lac County.

Blyth Inc. 4Q 2013 4Q 2012 Revenue $261 million $332 million t 21% Income $8.8 million ($6.2 million) s242% EPS 60 cents $1.27 t 53% The parent company of Silver Star Brands operations in Oshkosh – formerly known as Miles Kimball Company – reported full-year net sales for fiscal 2013 of $886 million, down from $1.2 billion a year ago. The company reported operating profits of $19.7 million for the full year, a 77 percent drop from $84.6 million reported at the end of 2012.

Integrys Energy Group Inc. 4Q 2013 4Q 2012 Revenue $1.7 Billion $1.2 Billion s 42% Income $132 million $68 million s 94% EPS $1.63 86 cents s 90% The parent company of Wisconsin Public Service Corp. operations across northeast and north central Wisconsin reported full-year revenues for its fiscal year ending Dec. 31 at $5.6 billion, up 33 percent from $4.2 billion reported a year ago.

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10 | April 2014 | NNB2B




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1 - 102 E. Division St., Rosendale Bluemke’s, an addition to the existing convenience store to expand its food services. Project completion expected in June. General contractor is Keller Inc. of Kaukauna. 2 - 755 W. Johnson St., Fond du Lac Hardee’s, a new restaurant building. Project completion expected in April. 3 - 158 N. Main St., Fond du Lac Kwik Trip, a new convenience store and fuel canopy.

5 - 100 W. Larsen Dr., Fond du Lac Marchant Schmidt Inc., an addition to the existing manufacturing facility. Project completion expected in April. 6 - 1315 S. Main St., Fond du Lac Roberts Homes, a new office building. Project completion expected in June. 7 - 321 Camelot Dr., Fond du Lac Fond du Lac Regional Clinic South, a 50,000-sq. ft. addition to the existing medical clinic. Completion expected in late fall.

4 - 1060 E. Johnson St., Fond du Lac Walgreens, a new retail building and pharmacy.

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8 - 3321 County Road A, Oshkosh A.P. Nonweiler, a 16,100-sq. ft. addition to the existing industrial facility. 9 - 639 Witzel Ave., Oshkosh City of Oshkosh Public Works Building, a municipal operations facility and yard. Projects completed since our March issue: • Con-way Freight, 1674 Fox Ridge Dr., Fond du Lac. Indicates a new listing

NNB2B | April 2014 | 13

Build Up Fox Cities Indicates a new listing

Build Up

Fox Cities

1 - W6400 County Road BB, town of Greenville Fox Valley Technical College Public Safety Training Center, a 93,000-sq. ft. training facility for fire protection and law enforcement personnel. Project completion expected in December. 2 - 2380 Holly Road, town of Menasha Aerial Work Platforms, a 12,500-sq. ft. office and warehouse. Project completion expected in April. General contractor is Keller Inc. of Kaukauna. 3 - 3600 W. Prospect Ave., Appleton Butte des Morts Country Club, a new swimming pool with a 4,774-sq. ft. attached bar and restaurant. Project completion expected in April. General contractor is Keller Inc. of Kaukauna. 4 - 120 N. Mall Dr., town of Grand Chute Kwik Trip, an addition to the existing building for a new convenience store and fuel station. 5 - 3030 W. College Ave., town of Grand Chute Les Stumpf Ford, a 21,226-sq. ft. addition to the existing automotive dealership.

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6 - 3000 W. College Ave., Appleton Kolosso Automotive, a 49,000-sq. ft. dealership facility. Project completion expected in June. General contractor is Keller Inc. of Kaukauna. 7 - 1825 N. Bluemound Dr., town of Grand Chute Fox Valley Technical College Student Success Center, a twostory, 96,750-sq. ft. academic building. Project completion expected in the fall. 8 - 710 W. Evergreen Dr., town of Grand Chute Kwik Trip, a 7,041-sq. ft. convenience store and a 1,736-sq. ft. car wash facility. 9 - 734 W. Wisconsin Ave., Appleton The Free Market, a new retail/commercial building. Project completion expected in April. 10 - 900 Randolph Dr., Little Chute Reinders Inc., a 14,340-sq. ft. retail and warehouse building. Project completion expected in May. General contractor is Keller Inc. of Kaukauna. 11 - 3600 Electric City Blvd., Kaukauna Holland Cold Storage, a 42,615-sq. ft. addition to the existing warehousing facility for more cold storage. Project completion expected in April. General contractor is Keller Inc. of Kaukauna. 12 - 100 County Road KK, Kaukauna Piping Service Inc., a 10,800-sq. ft. addition to the existing industrial building. Project completion expected in spring. General contractor is Frontier Builders & Consultants of Kaukauna. 13 - 1506 S. Oneida St., Appleton St. Elizabeth Hospital, a five-story, 90-bed patient tower, as well as renovations to the cancer center and behavioral health. Projects completed since our March issue: • Fox Valley Technical College Transportation Center, 1825 N. Bluemound Dr., town of Grand Chute. • Dick’s Family Foods, W647 Knight Dr., Sherwood.


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Build Up Greater Green Bay area

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Greater Green Bay area 1 - 2522 W. Mason St., Green Bay Oneida Mason Street Casino, an 8,000-sq. ft. expansion of the existing facility to accommodate an on-site restaurant. Project completion expected in May.

3 - 301 E. Main St., Green Bay KI Convention Center, a 30,000-sq. ft. addition to the existing convention center facility. Project completion expected in spring 2015.

2 - 1010, 1109 & 1112 S. Military Ave., Green Bay Broadway Pre-Owned, Broadway Hyundai and Broadway Ford, three separate dealership facilities.

4 - 100 E. Main St., Green Bay CityDeck Landing, a six-story, mixed-use development to include 76 residential units and 7,000 square feet of retail space on the first floor.

16 | April 2014 | NNB2B

5 - 400 N. Washington St., Green Bay Schreiber Foods Inc., a five-story, 250,000-sq. ft. corporate headquarters. Project completion expected in summer. 6 - 2530 S. Hemlock Road, Green Bay Handling & Conveying Systems, a 33,000-sq. ft. manufacturing facility including 6,000 square feet of office space. Project completion expected in May. General contractor is Bayland Buildings. 7 - 3282 Eaton Road, Bellevue Community First Credit Union, a 6,705-sq. ft. financial institution office. Project completion expected in April. 8 - 2014 Lime Kiln Road, Bellevue A multi-tenant commercial building including retail space and a dental clinic. Project completion expected in April. 9 - 2020 Airport Dr., Ashwaubenon Oneida Main Casino, an expansion and renovation of the existing casino to accommodate another on-site restaurant and additional gaming. Project completion expected in April. 10 - 1921 Airport Dr., Ashwaubenon Jet Air Group, a 32,375-sq. ft. storage hangar with additional office space and a repair center. Project completion expected in June. General contractor is Bayland Buildings Inc. of Green Bay. 11 - 3355 Commodity Lane, Ashwaubenon Vibrant Impressions, a 13,400-sq. ft. addition to the industrial facility. Project completion expected in April. 12 - Label Drive, Ashwaubenon Green Bay Packaging Inc., a 240,000-sq. ft. coated products manufacturing facility. Project completion expected in late fall. 13 - 2246 Mid Valley Dr., town of Lawrence Tytler’s Cycle, a 12,000-sq. ft. addition and renovation of the motorcycle dealership. Project completion expected in June. 14 - 100 Grant St., De Pere St. Norbert College Gehl-Mulva Science Center, a 150,000-sq. ft. education and research facility to house the Medical College of Wisconsin’s Green Bay campus. Project completion expected in spring 2015. 15 - 150 Wisconsin Ave. South, De Pere Walgreens, a new retail store. 16 - 1891 Commerce Dr., De Pere Straubel Company, an addition to the existing manufacturing facility. Projects completed since our March issue: • Cellcom/Nsight Teleservices, 5501 Glendale Ave., Howard. • Fox Communities Credit Union, 411 S. Military Ave., Green Bay. • Frehse Transportation, 1830 Cofrin Dr., Green Bay. • Kelbe Brothers Equipment, 3101 French Road, town of Lawrence.

NNB2B | April 2014 | 17

Cover Story

Regional transportation network looks to future From roads, airports and water, improvements to enhance moving goods and people in high gear

An aerial view of the completed Mason Street interchange with roundabouts on U.S. Highway 41 in Green Bay. Photo provided by Wisconsin Department of Transportation

18 | April 2014 | NNB2B

Story by Larry Avila, New North B2B editor

The idea of continuous improvement to never stop seeking ways to make something better has found its way into many business sectors. Manufacturers have followed the ideology for years, studying methods to find efficiencies while raising quality to reduce costs. The health care sector also has been adopting and shaping its own processes to keep expenses down and improve care delivery. The same can be said for transportation networks. Roads and highways annually undergo maintenance while at the same time aged sections of the network are redesigned and rebuilt to improve safety and accommodate growing traffic demands. But moving goods over land is just part of the puzzle. Finishing a product may require flying someone in with the expertise to troubleshoot a problem or building something may utilize a massive volume of raw materials that it can only be shipped via a lake freighter. The overall investment in transportation networks is in the hundreds of millions of dollars, but economic development experts say routine maintenance as well as upgrading is essential to keep northeast Wisconsin competitive in a global marketplace. An improved U.S. Highway 41 not only will enhance the ability to move goods and people in and out of northeast Wisconsin, but make doing business easier within the region, said Joe Reitemeier, president and CEO of the Fond du Lac Area Association of Commerce. “The intent of the (U.S. 41) project is to be able to move goods and services at a much more convenient and expedient pace,” he said. “It also creates more synergy in the region by making it more convenient to travel between Fond du Lac and Green Bay … borders between communities can be reached within an hour, so conducting business will be more convenient and create a much stronger economic region.”

Busy time for U.S. 41

Work along the span of U.S. 41 that runs through the Fox Valley began in 2009. Some of the most noticeable work initially was through Winnebago County around Oshkosh, which included lane widening, new bridge and overpass construction as well as updated interchanges featuring roundabouts. With the exception of new overpasses being built at

NNB2B | April 2014 | 19

Cover Story County Road GG and County Y, the major construction activity is finished in Winnebago County, said Mark Kantola, U.S. 41/WIS 441 project communication manager for the state Department of Transportation. The state now has turned its attention toward improvements to U.S. 41 in Brown County. “The exciting thing for 2014 is that this will be the busiest year for construction for the entire (U.S. 41) project, meaning this season motorists will see the most staging barrels, the most workers and most cranes in Brown County,” Kantola said. Several Brown County interchanges are being rebuilt including at Interstate 43, State Road 29, Lineville Road and Waube Lane/Oneida Street. A major component to the U.S. 41 project in Brown County, expected to be finished this summer, will be new fly-over ramps at WIS 29 and U.S. 41, Kantola said. Updating this interchange was important because the span of highway between Mason Street and Shawano Avenue handled northbound traffic of roughly 37,000 vehicles daily in 2005, according to the state, and is projected to reach 44,000 by next year and up to 57,600 vehicles every day by 2035. There will be numerous lane closures and reconfigurations along U.S. 41 for the next three years in Brown County but in the end, motorists as well as businesses shipping goods in and out of the region will appreciate the upgrades. “Economically, 41 is a major hub for commerce,” Kantola said. “So many goods and services are being transported to and from the Milwaukee area and many other points beyond that, so when you’re talking about economics, you’re talking about improving the main artery that moves goods and services to and from northeast Wisconsin.”

WIS 441-U.S. 10 interchange

Rebuilding the WIS 441-U.S. 10 interchange on U.S. 41 has been a long-sought project in the Fox Cities. Grading work will begin this summer, which is the first stage in what likely will be a five-year reconstruction process for the interchange. Kantola said it also will include the construction of a new bridge over Little Lake Butte des Morts. The project also will include expanding U.S. 10-WIS 441 from four to six lanes, a roughly six-mile stretch from Cold Spring Road to about a half-mile east of Oneida Street. One additional advantage of the proposed upgrade is that it will allow traffic to enter and exit both stretches of freeway from all directions. Currently, traffic heading west on U.S 10 is unable to directly access U.S. 41 north, and northbound travelers on U.S. 41 are unable to exit on to U.S. 10 to head west. The state expects construction to be finished by fall 2019.

20 | April 2014 | NNB2B

U.S. Highway 41 Brown County

❶ Mainline U.S. 41 Timeline: Now through December 2016 -Glory to 9th and Larsen to Memorial

❻ Morris Avenue underpass Timeline: Now through 2015 -Reconstruction of the U.S. 41 bridges over Morris Avenue -Morris Avenue may close for 30 days outside the school year.

Timeline: Now through December 2016

❼ Cormier Road underpass

-Duck Creek to Lineville

Timeline: Now through 2015

-Intermittent ramp closures and lane restrictions

-Reconstruction of the U.S. 41 bridges over Cormier Road.

❷ Lineville Road interchange

❽ WIS 172 ramps

Timeline: Now through May 2015

Timeline: Now through summer 2015

-Reconstruction of the Lineville Road interchange.

-Reconstruction of WIS 172 ramps and mainline at US 41; eastbound WIS 172 to northbound U.S. 41 ramp will remain closed until the summer; ramp from northbound US 41 to westbound WIS 172 will have a 14-day closure.

-Interchange will close between August and October I-43 interchange Timeline: Now through December 2016 -Reconstruction and improvement of the system-to-system interchange.

❸ I-43 interchange

❾ Hansen Road bridge Timeline: Now through summer -Reconstruction of the Hansen Road Bridge over US 41; bridge closed through the summer.

Timeline: Now through December 2016 - Reconstruction and improvement of the system-to-system interchange

❿ Waube Lane/Oneida Street interchange

- Interment ramp closures and lane restrictions

Timeline: Now through Fall 2015

❹ Velp Avenue interchange Timeline: Spring (major work between February 2015 through June 2017) -Reconstruction of the Velp Avenue interchange. Northbound U.S. 41 onramp from Velp and the southbound U.S. 41 offramp closing for 30 days this spring as part of the I-43 interchange work.

-Reconstruction of the US 41 bridges over Waube Lane/Oneida Street with intermittent ramp closures.

11 Parkview Road underpass Timeline: Now through 2015 -Reconstruction of the US 41 bridges over Parkview Road -Parkview Road will close for 45 days in summer/fall.

Timeline: June through November 2014

NE Wisconsin road project info

-Flyover ramps to and from WIS 29 will open by June


-Shawano Avenue interchange closing for 60 days between June and September


-Packerland Drive/ Cardinal Lane interchange closing for 60 days between August and November

Traveler information:

❺ WIS 29 System Interchange

-Elmhurst Avenue/Cardinal Lane interchange will be constructed

Twitter: @WisconsinUS41 Other state Department of Transportation projects can be found here:

NNB2B | April 2014 | 21

Cover Story WIS 47-U.S. 41 interchange

Work began in early March to improve the bridge at WIS 47 and U.S. 41 in Appleton.

ahead of time, including buying land needed to accommodate the bypass around Hortonville. “If we can get the funding earlier, we’d like to be as ready as possible,” Bertrand said.

Kantola said the bridge is being raised from 15 feet to 16 feet, nine inches. The bridge deck also will be widened and lanes reconfigured to accommodate biking and pedestrian lanes.

When the project is finished, it will improve safety and reduce congestion, he said.

He said turn lanes also will be lengthened. The $4.2 million project is expected to be finished by October.

WIS 23, east of U.S. 151 (Fond du Lac) to County P (Plymouth)

WIS 15 Greenville-Hortonville

The state Department of Transportation expects to move forward on enhancements to WIS 23, east of U.S. 151 in Fond du Lac to County P in Plymouth.

A major component will expand 11 miles of WIS 15 to a four-lane divided highway, which will bypass the village of Hortonville. It also will feature roundabouts, one on each side of Hortonville.

The nearly 20-mile stretch of roadway was designated as a 2030 corridor connector highway, meaning it’s considered “highly important” roadway by the state. State lawmakers selected this segment of WIS 23 to receive funding for improvements in 1999.

William Bertrand, the state DOT design manager for the WIS 15 project, said there still is much work to do before construction on the estimated $139.5 million project begins in late 2018.

The objective for the project is to add capacity and increase safety by expanding the two-lane highway to a four-lane expressway. The state expects construction on the massive overhaul to begin sometime in 2015.

“We’re still acquiring the real estate needed and will move utilities, which we hope will be done by July,” he said.

For 2014, about four miles of WIS 23 in Fond du Lac County will be resurfaced, starting at Log Tavern Road to the eastern county boarder. The project is scheduled to start in September and be completed by November.

Upgrading WIS 15 between New London and Hortonville is another long-sought project now underway.

The project is approved but lack of funds has delayed the start date, he said. That doesn’t mean other things cannot be done

22 | April 2014 | NNB2B

Austin Straubel improvements

Growing business travel provided a boost to passenger traffic at Austin Straubel International Airport in Ashwaubenon in 2013, said Tom Miller, airport director. A total of 305,753 passengers boarded planes at Austin Straubel last year, a 3.6 percent increase from 295,028 enplanements a year earlier. He said weather hindered commercial air service in January and February, but expects travel to increase in the spring. Miller said increased passenger travel moved Delta Airlines to add a second daily non-stop flight to Atlanta. Delta also is expected to start bringing larger planes to Austin Straubel, including Boeing 717s and Airbus A319 and A320s, to accommodate its projected increased passenger loads. He said United Airlines and American Airlines haven’t formally committed to adding more capacity this year but passenger traffic with those carriers also have increased from a year ago. Charter travel is providing growth opportunities, Miller said. Airport officials in late March announced a $1 million plan to expand its eastern general aviation ramp another 65,000 square feet, connecting the airport’s primary taxiway to its main runway and will provide additional space to perform maintenance services. The state is providing 80 percent of the funding for the project, with the rest coming from the airport and Brown County. Miller said that project should be completed by July. Miller said more than 400 charter aircraft cleared U.S. customs

in Green Bay in 2013, and the number continues rising. This is behind the push for a new international terminal, which will be built just east of the existing terminal. The new international terminal, which has a cost of $3 million, will be done in two phases, Miller said. U.S. Customs still must approve the facility’s design but the hope is the project can be bid out by mid-summer.

Outagamie airport update

Outagamie County Regional Airport in Greenville saw passenger air travel increase in 2013. Outagamie airport recorded 243,173 passengers boarding planes in 2013, up 6.3 percent from 228,737 in 2013. Abe Weber, director of the Outagamie airport, said United added daily flights to Chicago in February. Outagamie County airport also is expected to get a new name by 2015. It either will be called Appleton International Airport or simply Appleton Airport. Whether it can include “international” in its name will depend on the airport gaining approval from U.S. Customs to become a port of entry. If granted, the airport’s warehousing and shipping services would be enhanced and it would be able to clear bonded shipments as well as store secured shipments, Weber said. Weber said Outagamie airport officials have discussed its plans with area businesses that may benefit from the added services. There still are steps to be taken before plans can be

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Cover Story drawn up and bids released for a general aviation facility to accommodate U.S. Customs’ services. Weber said a request must come from the governor’s office to U.S. Customs, showing the economic benefits the designation would bring to the airport. Weber said the airport has identified an existing site on its property, which could be rehabilitated at an estimated cost of between $1.5 million and $2 million to accommodate U.S. Customs’ requirements. He said it likely would cost $215,000 annually to operate the facility, which likely would be funded by airport users and the communities and businesses who utilized the services.

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Weber said approval from U.S. Customs would provide a boost to the airport and the region.

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“It gives users in the region a second option (beyond Green Bay),” he said. “We want to be able to go to the federal government and say the business community needs this, but overall anyone who is accessing northeast Wisconsin, it gives them a second choice of entry.”

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Outagamie airport also plans to enhance its general aviation services by adding pavement to accommodate more charter planes. Weber said the airport made numerous improvements in its passenger terminal the past year, including upgrading the dining area and renaming it the Fox Cities Eatery. It features local products through partnerships with area businesses including brat-maker Johnsonville, Victor Allen coffee in Little Chute, Vern’s Cheese from Chilton, and Stone Cellar Brewpub in Appleton.

Port use grows

Demand for raw materials in northeast Wisconsin in 2013 translated to a busy shipping season for the Port of Green Bay.

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The port recorded 1.83 million tons of cargo coming into the port in 2013, up 19 percent from 1.54 million tons in 2012. Dean Haen, director of port and resource recovery for Brown County, said salt has been in high demand in recent months, not just for use to melt snow and ice on roads, but in other manufacturing processes. “(Salt) is one commodity used by everyone for everything from canning to papermaking,” he said. But increased port activity overall the past year is an indicator regional manufacturers are busy. “As we see increase in demand for materials, it serves as an indicator that the economy is good in northeast Wisconsin,” Haen said. An early winter closed port traffic two weeks early this past December, Haen said. The port traditionally closes for the season around Christmas. Nobel Petro Inc. will be rejoining the 13 other active terminal operators in the Port of Green Bay, he said. Haen said the company plans to update its dock. He said construction could begin in May, but the company likely won’t begin shipping until 2015. ■

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Road America racetrack at Elkhart Lake.

Stepping up customer appreciation

Businesses offer VIP treatment for the most exclusive executive clientele

Forget the yearly fruit basket, the customer appreciation dinners, the company-logo T-shirts and the chintzy key chains. Everyone else will.

Story by Lee Marie Reinsch

If you really want to say ‘thank you’ to your best client or court a prospective one, you’ve got to stand out from the herd. Many local companies are doing just that and injecting a surge of adrenaline into their tokens of gratitude. They’re blowing off steam while upping morale, too, by creating memories rather than clutter. Flying high

Every year, a handful of companies treat their special guests to a view of the Fox Valley by bird’s eye – in a “Tin Goose.” Experimental Aircraft Association’s antique aircraft takes them a step back in time. “The 1929 Ford Tri-Motor passenger plane was one of America’s first successful airliners, back when everybody dressed up to go off flying and you got real silverware,” said Dick Knapinski, a spokesman for the Oshkosh-based organization which runs AirVenture, an annual international aviation convention hosted at Wittman Regional Airport.

26 | April 2014 | NNB2B

The Tri-Motor seats 10 and is one of eight in the world still in operation. Renting the entire plane for a brief flight costs around $1,000. Knapinski called it a unique opportunity for companies, especially if their client is an aviation buff. “It’s something completely unusual,” he said. For a lower-key diversion for one person at a time, Knapinski suggests an open cockpit biplane ride in a classic two-seater barnstormer. “You get to put on a leather helmet and goggles,” Knapinski said. “You sit out in the open air, the pilot sits behind you, and you go flying with the wind in your hair and bugs in your teeth, and everything else.” A 15-minute flight costs around $90, according to Knapinski.

Pedal to the metal

Every spring, for $300 per person, the Lamers Racing Driving Experience event at Road America near Elkhart Lake, lets dozens from the suit-and-tie crowd pretend they’re Jeff Gordon. “They come back with a big smile on their face,” said Denny Lamers, founder of the annual charity fundraising event and president of engineering firm McMahon in Neenah. Most bring their own cars including Porsches, Corvettes, Mustangs and Lamborghinis – but some choose to take a ride in Lamers’ customized stock car, a Winston Cup car once belonging to NASCAR driver Matt Kenseth. “That’ll go 170 miles per hour out there,” Lamers said. “We get them belted in with a fire suit on – just like a race car driver, except you don’t have the steering wheel or the pedal.”

rental, plus lunch. The $300 ticket is 100 percent tax-deductible, and all of the proceeds go to youth-related charities. Lamers brings a couple of his own one-seaters and barely gets a chance to take a spin himself. “We’re primarily there to let them drive their own cars around the Road America race track, with nobody coming the other way, as fast as they want, and safely,” Lamers said. Participants consist mainly of business executives and CEOs, Lamers said. “It’s a good day to hang out, especially for ‘car guys,’ and to talk about how well or how poorly they did.” Lamers and Cliff Ebben of Appleton race professionally for Lamers Motor Racing in the Trans Am Series. Lamers has three other drivers who race stock cars at Wisconsin International Raceway in Kaukauna.

Other side of the track

Think of Road America and you automatically think of race cars, not geocaching and paintballing or go-karting. “This facility here isn’t your traditional motorsports facility,” said Mike Kertscher, director of programs with the 640-acre Road America. “It’s multipurpose.” Even though they only have two race tracks, Road America hosts around 470 events a year there. “The majority of our events are off-track,” he said. Think motorcycle schools for beginners and driving schools for teens or winter driving.

Lamers had the car retrofitted with a passenger seat specifically for the annual benefit.

“Our corporate entertaining niche has grown exponentially, probably in part due to our beautiful facility and our centralized location,” Kertscher said.

Lamers Motor Racing Inc. and its partners pay for the event: corner workers, wreckers, fire trucks, ambulances and track

The four-mile track intertwines throughout the entire grounds.

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Marketing “We do on-track experiences like pace-car rides and racing schools,” Kertscher said. They offer off-road ATV tours through the grounds’ wooded areas.

On non-game days or after a game there’s Curly’s Pub, which is open during construction, or a tour of Lambeau Field.

Last year DuPont Corp. brought its employees for a one-day course in winter driving techniques, lane-change maneuvers, and unpredictable situations.

“Private stadium tours are a hit for companies to entertain employees, families and potential business clients independently or in addition to their already booked Lambeau Field event,” Ark said.

“It’s our way of getting new people here and doing good things for the facility and showcasing the facility for a new generation,” Kertscher said.

While the Packers Hall of Fame is closed until April 2015 for redevelopment, a temporary exhibit at the Neville Public Museum opens this April.

Packing it in

Rent a PGA chalet

It’s practically expected in some professional strata that if you do business with someone in Green Bay, they’ll take you to a Packers game. Private suites or single game suites (indoor and outdoor) can make that experience cozy. “Each suite has amenities and benefits including parking passes and in-seat food and beverages,” said Jennifer Ark, director of stadium services with the Green Bay Packers. Plus, suite-holders have been known to get extras such as invitations to training camp and mini-camp practices, draftday parties, autographs from Packers alums, and before-game field visits, according to the Packers.

28 | April 2014 | NNB2B

For between $165,000 and $270,000, a private hospitality chalet can be rented for 50 or 100 people near the ninth hole at the 2015 PGA Championship at Sheboygan’s Whistling Straits. Two others, near the 17th and 18th holes, are already booked: Companies have been reserving space since July 2013. Chalets don’t have sleeping quarters like resorts – but companies can get their chalet personalized with their own unique brand by décor specialists. Jason Mengel, 2015 PGA Championship director, likens chalets to private box seats at a Brewer’s game. “You have a private area that has tables, chairs, food and bar services just for your company,” he said. “Out front there’s a

patio that would offer your guests a ‘proximity-to-play.’” These chalets sell in 50- and 100-person allotments and include tickets to the championship. For smaller parties, there are other packages available, which may share amenities with other smaller groups. A shared hospitality facility (basically a big tent) right off the 1st hole can be rented in 10-person increments. The Gene Serazen Suites on Hole 16 combine the private chalet concept with shared foodservice in 30-person increments. Champion’s Club guests also share food and beverage areas with others. Mengel says that when companies treat their people to PGA tickets, they’re making an investment in that person. “We have clients who are hosting not only local customers but regional, national and even international,” Mengel said. “They’ll bring customers from all over the world, specifically (to) the chalets … They may use that as a venue to roll out new products. They’re inviting their best customers to come and have a unique experience around that new product.” Two appreciation events between now and the 2015 PGA Championship include: Taste of the PGA Championship in September: Chalet clients meet their service providers – interior designers, caterers, transportation providers, etc.

guests know what they’re seeing on their journey with us,” said Deanna Novak, the museum’s director of sales. “We have a 1.5-mile track, so we go around a couple times, and during that time, the conductor would tell them, ‘This is one of our pieces, this is what it does, this is where it came from, and that kind of thing.” Depending on season and weather, guests take either an openair car with benches or a single-level coach with an enclosed cab. The latter can accommodate 65 people. The National Railroad Museum is among the oldest of its kind and has a number of historic trains from the United States and Europe, representing over 100 years of railroad history. Train ride and facility-rental package prices vary, so it’s a good idea to call for rates once you’ve got an idea of your group’s size and needs. A typical facility rental of 3 ½ hours with 200 guests might cost $500, plus $250 for three departures of train rental. ■

Lee Reinsch writes and edits from Green Bay.

The Corporate Cup in Spring 2015 gives certain clients a day of golf on the course just months before the PGA.

On the Web Go online to learn more about the organizations and events mentioned here: Road America: EAA: Green Bay Packers: 2015 PGA Championship at Whistling Straits: pgachampionship/2015


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Firefighters of Northeast Wisconsin

4th Annual Firefighters of Northeast Wisconsin Our 2014 initiative features the largest field ever of business owners searching for help with their growth

Story by Sean Fitzgerald, New North B2B publisher

Emerging from a recessionary period in which businesses come and go, those businesses that survive often need to readjust their business plans in order to grow once again and manage that growth effectively. That’s the case for each of the three businesses this year in our fourth annual Firefighters of Northeast Wisconsin initiative aimed at helping small business owners put out the fires within their organizations so that they can focus on growing the bottom line. Each of the three business owners this year – selected from a field of businesses who submitted nominations during the past three months – identified a desire to work more prominently on their business than spending time regularly as technicians within their business. For the next five months, they’ll each be paired up with three of the region’s leading business consultants for an intensive course of work at no cost. In return, they’ll share with B2B readers the challenges their business faces, the lessons they’ll learn while working with their consultant, and how they plan to implement those lessons into their operations. It’s our hope that readers facing similar issues within their own businesses will learn from their journey and make improvements to their own operations. For the next few months in B2B, we’ll provide an update of the progress of each business’s work along with their consultant, ultimately wrapping up the program

30 | April 2014 | NNB2B

in September with a capstone article highlighting the transformations each has made along the way. The hope is that each business will be better positioned to execute their growth strategies, but even learning a change in direction can be an important step forward. In past Firefighter initiatives in recent years, B2B readers will recall one business in which the two partners amicably separated into two distinct operations, another which shed some of its less profitable revenue streams in favor of focusing more attentively on those profit centers poised for growth. We plan for the 2014 installment of Firefighters of Northeast Wisconsin to prove equally successful.

The Consultants Firefighters of Northeast Wisconsin

Gary Vaughan

Owner of Guident Business Solutions, Appleton Vaughan launched Guident in 2009 after spending his entire career teaching – both in the classroom and in business. Having previously spent many years as a business owner himself, Vaughan realized many business owners lacked fundamental skills such as understanding financials, human resource practices and management skills, as examples. His firm’s proprietary Guident 360 Assessment Program enables business owners to holistically address their business needs. Vaughan has professional experience in a variety of industries, including retail, petroleum, manufacturing and academics. He is a senior adjunct instructor for Concordia University of Wisconsin and a lecturer in economics and entrepreneurship at Lawrence University in Appleton.

Barbara Jordan

Owner of AdvantEdge Success Coaching, Green Bay Jordan started AdvantEdge in 2000 following a career in behavioral health and human services. An experienced leadership coach and human resources consultant and trainer, Jordan authored Leadership Success in Spite of Stress in 2010 to help readers and her clients balance hectic professional schedules with fulfilling personal and family lives. Through her practice, Jordan coaches her business clients to be more effective leaders within their own organizations so that they become more productive with less stress and fewer obstacles in their paths. Jordan is also an adjunct instructor for Concordia University of Wisconsin and has mentored other business owners through SCORE.

The consultants

Aiding in the cause to help out our three business owners, B2B sought out the firefighting expertise of three leading business consultants from northeast Wisconsin. Veteran firefighter Gary Vaughan, president and owner of Appleton-based Guident Business Solutions, is embarking on his fourth year helping entrepreneurs get out of a rut through B2B’s firefighters initiative. A seasoned business owner himself, Vaughan regularly works with his existing portfolio of clients to improve their financial outlook by gradually building owner equity in the business. He firmly believes business owners must be stewards of their financial reports, using balance sheets, profit and loss statements and cash flow statements as a dashboard for driving the business forward. Through his own practice, Guident Business Solutions works with its clients to ensure they’re inputting the most accurate and up-to-date financial information they have into their accounting software so that their financial reports don’t lead them off course.

Jon Wright

Owner of Wright Advisor, Appleton Wright launched his own consulting firm in 2011 after a successful corporate marketing career spanning more than three decades. His background includes 17 years as a marketing executive with Kimberly-Clark Corp. in Neenah and six years with Green Bay-based Enzymatic Therapy, where he helped execute and transition the sale of the nutritional supplement distributor. Wright works with clients to develop a future vision and direction for their business, ultimately helping them hone in their market audience and identify their unique selling proposition. Wright also volunteers as a mentor through New North’s Fast Forward initiative, a program to assist promising start ups position themselves to obtain outside investment capital to advance into a second-stage firm.

“Everything in a business ultimately boils down to a financial decision. That’s how we perceive it,” Vaughan said. AdvantEdge Success Coaching owner Barbara Jordan is in her first year in B2B’s Firefighters program. But the experienced leadership coach and human resources consultant has been working with clients through her Green Bay-based firm for nearly 14 years. Jordan started AdvantEdge in 2000 following a career in behavioral health and human services. An experienced leadership coach and human resources consultant and trainer, Jordan authored Leadership Success in Spite of Stress in 2010 to help readers and her clients balance hectic professional schedules with fulfilling personal and family lives. Through her practice, Jordan coaches her business clients to be more effective leaders within their own organizations so that they become more productive with less stress, and their employees are better able to do the same as well. “These days you cannot afford to keep leaders who diminish NNB2B | April 2014 | 31

Firefighters of Northeast Wisconsin employee morale, destroy their productivity, and drain their time and energy,” Jordan wrote in a recent post to her blog. “Leaders must deal with their employees carefully and compassionately.” Our third and final consultant, Jon Wright of Appleton-based Wright Advisor, is also a first-time firefighter through B2B’s initiative. Wright is an experienced marketer whose career background includes 17 years as a marketing executive with Kimberly-Clark Corp. in Neenah and six years with Green Bay-based Enzymatic Therapy, where he helped execute and transition the acquisition by Schwabe North America. He also volunteers as a mentor through New North’s Fast Forward initiative, a program to assist promising start ups position themselves to obtain outside investment capital to advance into a second-stage firm. Wright works with clients through his 3-year-old consulting firm to hone in on their market audience and identify their unique selling proposition. Wright helps businesses better understand the importance of positioning their product or service within a competitive marketplace. “Part of the problem with new entrepreneurs is that they start off as technicians within the business,” Wright said. As many of these entrepreneurs grow past start-up and settle into potential growth mode, he said many fail to refine their marketing to identify their key audience, as well as effectively hiring others to work in the business while the owner focuses

their attention on the business.

Wisconsin Swim Academy LLC - Appleton

Known as Fox Cities Swim Academy until a name change this month, the 4-year-old swim school based in Appleton has been bursting at the seams during the past six months. Owner and founder Susie Van Ekeren said her swim school has doubled in size during the past eight months, having increased from teaching 75 students in a given week three years ago to nearly 250 per week today, occasionally having to place prospective students on a waiting list until a spot opens. Van Ekeren eagerly anticipates the growth to come, but is already recognizing some of the fires that accompany such quick growth, and is looking ahead to substantial investments that may be needed in order to sustain her growth for the long

Company: Wisconsin Swim Academy LLC Location: Appleton Owner: Susie Van Ekeren Founded: 2010 Employees: Nine part time Web: none

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term, including the possibility of building a dedicated facility with an indoor swimming pool. A lifelong swimming enthusiast with a degree in marketing, Van Ekeren previously taught swim lessons at Swimtastic in the Fox Cities for a year until being promoted to manage the franchise, a role she held for five years. During that time, the corporate owners asked Van Ekeren and her husband, Jeff – a commercial lender with Horicon Bank in Appleton – to acquire the franchise. They considered the opportunity, but ultimately declined and Van Ekeren eventually left to focus fulltime on raising their four boys. Having installed an above-ground swimming pool at their home in 2008 for their boys to enjoy during the summer, a handful of the family’s friends sought out Van Ekeren to teach their own children to swim, being familiar with her background as a swim instructor. As word of mouth spread, Van Ekeren eventually incorporated Fox Cities Swim Academy LLC in 2010, and was teaching 70 students a week through a partnership with a local hotel to use its indoor swimming pool, in which she negotiated a rental rate per student visit. She was dedicated to teaching no more than two students at a time during a lesson, a policy she continues to maintain today. “Growing to over 70 students by the second full year had me in the water many hours a week,” Van Ekeren said. 

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As Van Ekeren approached 75 students and a waiting list of no less than 25 kids, she hired an instructor at the end of 2012 to explore expansion of students and those additional spots filled immediately. Throughout 2013 and into this year, she continued to expand and began hiring more instructors. By the end of 2013, the number of students in any one session grew to nearly 200 unique students per week. The swim school currently has nine instructors, with Van Ekeren spending about 30 hours in the pool herself each week while managing the scheduling, payroll and admission of new students through her home office. More instructors are being hired and trained, and she’s currently using two hotel swimming pools to accommodate the number of swim lessons the academy provides. Van Ekeren is currently learning to use financial software, and said she needs to fine tune her budgeting and forecasting. Finding efficient processes for scheduling is a priority, but a challenge, Van Ekeren said. And developing brand and marketing plans are important this year.

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She recently hired a part-time office assistant – and with more than $17,000 a year in facility rental costs to use area hotel swimming pools – ultimately wonders if building a facility will lay the foundation for a much bigger and more complicated business. “It’s also a major financial step for myself and my family,” she said. Van Ekeren hopes Gary Vaughan and his team from Guident Business Solutions can help effectively steer her growth.

N2193 Bodde Road • Kaukauna, WI 54130 (920) 766-7940 NNB2B | April 2014 | 33

Firefighters of Northeast Wisconsin Elite Security Solutions - Oshkosh

After nearly two decades in business, David Cihlar has built a rather successful endeavor through his two businesses, Elite Security Solutions and Wisconsin Process Service. A former law enforcement officer during the 1980s, Cihlar was forced to leave the career he loved when a back injury forced him into early retirement in his late twenties. Searching for a new vocation, Cihlar started a new career in the insurance industry as a claims supervisor while also working for a security company on the side, all the while recognizing that he someday planned to open a private investigation service. After five years in insurance and recently married, Cihlar found himself without a job the day he retuned from his honeymoon with his wife – his employer closed its doors the day before his wedding, and since he was already gone, didn’t want to disrupt his big day by letting him know until he returned. Company: Elite Security Solutions Location: Oshkosh Owner: David Cihlar Founded: 1995 Employees: 36 part time Web:

“That day I told my wife, ‘Honey, those plans for starting a business are happening today,’” Cihlar said of the April 1995 birth of his business. Cihlar started out doing private investigation for corporations looking to crack down on employee theft and insurance companies hunting down policyholder abuse on claims. He also served legal papers to individuals being sued in court. While often working security for various providers on the side, Cihlar branched out to provide facility and event security a few

34 | April 2014 | NNB2B

“Everything in a business ultimately boils down to a financial decision. That’s how we perceive it.” Gary Vaughan, president/owner Guident Business Solutions years later. That part of the business has grown considerably, currently boasting a roster of 36 employees, but had been as high as 80 a few years ago, servicing large events such as the Iola Old Car Show and Brat Days in Sheboygan. “The event side just started taking off about 10 years ago and has been growing like crazy since then,” Cihlar said, admitting that he continues to do all of the scheduling himself. His assistant director of security has been with Elite Security for the past six years, yet Cihlar still has his reasons for assigning security teams himself, matching personalities with one another and what the demands of the event will require. “He (the assistant director of security) could probably do shift approvals. It’s just something I haven’t let go of, yet,” Cihlar said. “A couple of years ago I tried to step back and let the (four) supervisors handle more. It didn’t go the best.” Cihlar recognizes he needs to receive a higher performance from his staff while providing security for his clients’ events. He has high personal standards for customer service, but noted that he doesn’t feel as if that same standard is carried through by the entirety of his staff. Elite Security also recently lost its office manager of six years, a position Cihlar is looking to replace with someone willing to assume greater responsibility for marketing the organization’s services via social media and more effectively responding to inquiries from prospective clients. He said he needs help encouraging his staff to take more responsibility themselves, and for communicating those expectations and managing

accountability. Company: 9th St. Wellness Center Location: Green Bay Owner: Karen Stoehr Founded: 2011 Employees: None Web:

“From a leadership standpoint, how do I get the staff on board to do more than the minimum,” Cihlar said. “There’s times I’d like to be out doing sales and building the business, but I can’t do that if I’m serving papers or doing a security install.” Finally, Cihlar noted his business is so diverse, it’s difficult to market effectively. The security side of his business also sells business and residential security systems, as well as retails various products such as pepper spray and stun guns. The process serving side of the business also includes repossessing vehicles and hunting down individuals sought by law enforcement.

therapists, yoga and tai chi instructors, reflexologists, hypnotherapists and reiki practitioners, among other disciplines. The practitioners themselves are their own business, and simply rent out the space they use in Stoehr’s building for $10 per patient session. Stoehr additionally services the practitioners in her building by taking phone calls, scheduling appointments, and greeting patients when they enter the front door.

Cihlar recognizes there’s still substantial opportunity for growth of his businesses, and is hoping Barbara Jordan of AdvantEdge Success Coaching can help enhance his leadership style and equip him with the tools and skills to put out the fires within his organization.

A cancer survivor who found comfort in her recovery through various nontraditional forms of medical therapy, Stoehr aims to expose the Greater Green Bay community to as many healing arts as possible as well as to create an environment where all practitioners work together to find what is best for the patient.

9th St. Wellness Center – Green Bay

Karen Stoehr had a divine intervention three years ago which lead her to purchase a building in Green Bay and bring together more than 25 practitioners of alternative medicine under one roof. Today, her 9th St. Wellness Center in Green Bay serves as a cooperative of sorts for wellness and life coaches, massage

“Most people know the (traditional) medical field,” Stoehr

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Firefighters of Northeast Wisconsin said. “But this is an alternative.” Stoehr has struggled to develop a consistent, effective marketing plan to promote the wellness center. She admits to not having spent much money on marketing, rather opting to network, join a referral group, take advantage of a handful of no-cost placements in newsletters and rely upon word-ofmouth promotion. After striking up a partnership last year with Coffee News owner and publisher Bev Van Lieshout, the two have been promoting 9th St. Wellness Center through the weekly publication distributed at restaurants throughout the Green Bay area.

Stoehr is looking for assistance marketing both the 9th St. Wellness center as a whole as well as promoting her upcoming program of courses in wellness. She’ll be working with Jon Wright to identify her unique selling proposition and develop a sound marketing plan that she can put in motion later this year. “I know what it means to put out fires on a daily basis just like my husband did for 32 years with the Green Bay Fire Department,” Stoehr said. ■


Looking ahead, both Stoehr and Van Lieshout hope to instigate change in the manner that wellness is perceived – particularly among adolescents at a time in their lives when they’re learning health behaviors that could set the tone for their entire lives. The two are embarking on developing a course of programs promoting eight separate dimensions of wellness, including physical, emotional and spiritual wellness.

The percent drop of federal spending in Wisconsin from $3.98 billion in 2012 to an estimated $3.02 billion in 2013. The total amount of federal spending in Wisconsin during 2011 was $7.20 billion.

“(Children aged 10 to 16) are at the point where they’re starting to have issues (with various areas of behavioral development), and they don’t know where to turn,” Stoehr said.

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This initiative will include various courses that will be taught on site at the Wellness Center by some of its practitioners beginning in June, when school is out for the summer.

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Professionally Speaking Professionally Speaking is a paid promotional spot in B2B.

Don’t Let the Media Control Your Future By Susan Porath of Navigator Planning Group It’s understandable that investors, with the help of a necessarily shortterm-focused media, will tend to focus most of their attention on what has happened in financial markets in the past month, week, day, or even hour. When stocks have fallen heavily in price, for instance, this is routinely reported as, “More bad news for investors today...” In fact, unless you plan to liquidate your portfolio that particular day, it is unlikely to be bad news at all. The media could just as easily say, “Stocks went on sale today, as falling prices offered investors higher expected returns...” If you are a long-term investor, the key issue is how your portfolio performs from now on, not


what happened yesterday. Another assumption the financial media makes is that the future is the same for everyone. In reality, of course, our futures differ depending on our age, family circumstances, jobs, incomes, and other factors. One person may be focused on paying for a college education for their children or caring for aging parents. Another may be looking toward buying a home, saving for a vacation or changing careers. Everyone’s future is different, which means the investment strategy each of us adopts will vary. Some will want a strategy that delivers regular income; others will be more focused on growth. Some will be risk takers, others riskaverse. None of us can control the future. Risk can be quantified up to a point, but

risks can vary greatly depending on the individual. So while we can’t control the future, we can control the structure of our portfolios, we can ensure we are broadly diversified, we can manage fees and taxes, and we can regularly rebalance to ensure the risk allocation stays within our chosen parameters. Yes, the future is unknowable. While we cannot prepare the future for our portfolios, we can still strive to prepare our portfolios for the future. Our role as qualified financial advisors is to help connect each individual’s circumstances and needs to their goals. We are “Invested In You.” Susan Porath is a financial advisor with Navigator Planning Group and can be reached by email at sporath@navigatorpg. com or phone 920.406.8500.

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Who’s News


New North B2B publishes monthly new business incorporations filed with the Wisconsin Department of Financial Institutions. Brown County

Horny Buck Seed Co., Deron Andre, 1251 Scheuring Road, De Pere 54115. All Weather Home Improvements LLC, Douglas Meek, 1354 Navigator Way, De Pere 54115. Valentine Repair Services LLC, John Gordon Valentine, 3897 Micke Ct., De Pere 54115. American Dream Homes LLC, Jeffrey J. Zepnick, 221 East River Dr., De Pere 54115. Newtree Fruit Co. Lp, Chad Anderson, 1244 Enterprise Dr., De Pere 54115. Creekview Riding Center LLC, Noelle Weis, 5200 Niles Road, De Pere 54115. Xtreme Logistics LLC, Travis A. Nelson, 5022 Shirley Road, Denmark 54208. Horizon Chiropractic Center LLC, Renee Daul, E1551 Old Settlers Road, Denmark 54208. El Manjar Bakery And Café Inc., Ruben Haro Macias, 1107 Anderson Dr., Green Bay 54304. Burg Educational Consultants LLC, Sidney Alan Vineburg, Ph.D., 814 Broadview Dr., Green Bay 54301. One Choice Wireless Of Wrightstown LLC, Jeffrey T. Kust, 2755 Chaska Ct., Green Bay 54313. Green Bay Coatings LLC, Jason Doran, 1050 Glory Road, Ste. C, Green Bay 54304. Fin-Tastic Eyes LLC, Mark L. Kuzniewski, 2727 E. Shore Dr., Green Bay 54302. Educational Fontware Inc., Elliott Thompson, 3150 Tobermory Ave., Green Bay 54311. Molly Mo Photography LLC, Molly Laura Picard, 1499 Sherwood Dr., Green Bay 54313. Black Tie Limousine LLC, Dana Marie Davis, 1248 Carole Lane, Green Bay 54313. GIS Pro LLC, Jeffrey D. Dumez, 3547 Baywatch Dr., Green Bay 54311. Studio Esthetics LLC, Amber Kohlbeck, 2605 S. Oneida St., Green Bay 54304. Pulse Transport LLC, Ryan Vestweber, 3149 Turquoise Tr., Green Bay 54311. Elle Nail Boutique LLC, Jason Schaut, 808 Glenpark Dr., Green Bay 54313. Ryan’s Auto Body LLC, Ryan G. La Buda, 1230 Thomas St., Green Bay 54304. The Blue Gem Tattooing And Piercing LLC, Donovan Earl Morris, 2475 University Way, Green Bay 54302.

Fox River Area Advertising Association Inc., Matthew J. Bellisle, 3109 Sunray Lane, Green Bay 54313. Elite Marketing Professionals LLC, Justin J. Rollin, 2903 Bally Bunion Lane, Green Bay 54311. Vape Ape USA LLC, Gregory R. Hale, 406 South Military Ave., Green Bay 54303. K & V Cuisine Inc., See Lena Lor-Yang, 1722 Burns Ave., Green Bay 54303. Glass Monkey Smokeshops LLC, Gregory R. Hale, 406 South Military Ave., Green Bay 54303. New Tent Manufacturing LLC, Anthony W. Ehrbar, 1071 Liberty St., Green Bay 54304. El Mecanico Of Green Bay LLC, Maria De Jesus Lopez Landeros, 1783 Main St., Green Bay 54302. Spark Logistics LLC, Nuh Jama, 932 Pilgrim Way, Green Bay 54304. Family First Chiropractic LLC, Jodi Rabas, 727 E. Walnut St., Green Bay 54301. Simply Cremation LLC, David J. Fenlon, 345 S. Jefferson St., Green Bay 54301. Alexander’s Sport Fishing Guide Service LLC, Bret Alexander, 3603 Stanford Dr., New Franken 54229. A-Max Home Inspections LLC, Ryan Amundson, 151 Tigers Den Ct., Wrightstown 54180.

Fond du Lac County

Schrauth Livestock Sales LLC, Timothy P. Schrauth, N1977 County Road V, Campbellsport 53010. Simpson Dairy Process Management Services LLC, Robert P. Simpson II, 128 Yacoub Lane, Fond du Lac 54935. Mexico Lindo Night Club LLC, Miguel Ayala Calderon, 239 W. Scott St., Fond du Lac 54935. Winnebago Turf & Landscaping LLC, Justin Rhode, N5644 Wonser Road, Fond du Lac 54937. Lin King’s Chef LLC, Ying Fang Lin, 1151 E. Johnson St., Fond du Lac 54935. Toshner Nutritional Supplements LLC, Derek A. Toshner, W5374 County Road B, Fond du Lac 54937. KSF Accounting Inc., Nichole R. Schnettler, 498 W. Scott St., Fond du Lac 54937. Sign & Lighting Service LLC, Deanne D. Burkhardt, N5528 Miranda Way, Fond du Lac 54937. Fondy Business Solutions LLC, Melissa J. Hill, 130 S. Bell St., Fond du Lac 54935. Economic And Community Development Solutions LLC, Brenda L. Hicks-Sorensen, N9814 Highland Park Road, Malone 53049. Professional Interiors LLC, Adrian Semenske, 708 Watson St., Ripon 54971. Windswift Horse Rescue LLC, Sharon Gebhardt, N6930 County Road PP, Ripon 54971. Backyard Builders LLC, Jerome A. Witkowski, W14339 Brookwood Ct., Ripon 54971.

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9 2 0 . 7 3 3 . 3 1 3 6 y 866.966.3928 y 38 | April 2014 | NNB2B

Outagamie County

Tusler Law LLC, Ronald W. Tusler, Esq., 1033 W. College Ave., Appleton 54911. Custom Canine Grooming By Tara LLC, Tara Anne Strelow, 524 N. Richmond St., Appleton 54911. Shannon L. Yang Counseling Services LLC, Shannon L. Yang, 1835 E. Edgewood Dr., Appleton 54913. Active Bike & Fitness LLC, Mark A. Fluette, 1421 N. Richmond St., Appleton 54911. A-1 Fox Cities Storage LLC, Michael Van Lanen, N336 County Road N, Appleton 54915. Security Connections LLC, William Nicholas Grube, Jr., N273 Main St., Appleton 54915. Interstate Drug Testing Consortium LLC, Holly Jean Dorn, 2000 S. Memorial Dr., Appleton 54915. Adventure Cameras Inc., Scott J. Schultz, 8 Oneida Ct., Appleton 54911. J. Morris Fitness LLC, Jennifer Morris, W6029 Sweet William Dr., Appleton 54915. Kelly’s Nail Salon Inc., Ken Van Chu, 303 N. Mall Dr., Appleton 54913. First Financial Advisors LLC, Samuel F. Duell, N9654 County Road N, Appleton 54915. Valley Custom Fence LLC, Joseph Lowney, 6064 N. Richmond St., Appleton 54913. Greg Prusik Livestock Sales LLC, Greg B. Prusik, 3339 W. Florida Ave., Appleton 54914. Rusty Nail Quality Home Improvements Inc., Gerald Ross Wilken, 3219 Arts Way, Appleton 54913. Wag’s Hunting Scents LLC, Melissa Lee Wagner, 325 E. Harding Dr., Appleton 54915. Snatchbacks And Tattoos LLC, Luke Benrud, 240 E. Morningsun Dr., Appleton 54913. Chicago Grill Ballard Inc., Israel Ramirez, 2920 N. Ballard Road, Appleton

54911. JKZ Tax & Accounting LLC, Jamie Kay Zoromski, 1622 S. Kernan Ave., Appleton 54915. Form Services LLC, Bruce Douglas Opperman, W2277 Clover Ct., Freedom 54913. Squareroot Design LLC, Kendell Williams, W7269 Sunfield Dr., Greenville 54942. VE Painting LLC, David Battermann, N911 Julius Dr., Greenville 54942. Jennerjohn Realty Auctioneering & Appraising LLC, Tracy Jennerjohn, 327 Cordy Lane, Hortonville 54944. Coating Systems LLC, Daniel Mabry, 726 Industrial Park Dr., Hortonville 54944. National Showgirl Pageantry Inc., Joshua Ryan, 234 Taylor St., Kaukauma 54130. Bob’s Electrical Home Improvement Services LLC, Robert Kevin Stebane, 1039 Holland Road, Kaukauna 54130. New China Wok Inc., Dong Sheng Chen, 123 E. 2nd St., Kaukauna 54130. Fran Verhagen Finish Carpentry LLC, Fran R. Verhagen, 1200 W. Henry St., Kaukauna 54130. Image Nutrition LLC, Sherry Voigt, 219 E. 9th St., Kaukauna 54130. Bizzy Bee Cleaners LLC, Kimberly Ann Uitenbroek, 625 George St., Kaukauna 54130. No Place Like Home Pet Sitting LLC, Lacey Tuyls, 613 Park Ave., Little Chute 54140.

Winnebago County

Poygan Pastures LLC, Jacob R. Brucks, 4081 County Road II, Larsen 54957. Fox Valley Tutoring Center LLC, Younis Zaidan, 1488 Kenwood Dr., Menasha 54952. Glass Slipper Styling Studio LLC, Kristine Walsh, 230 Main St., Menasha 54952.

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Class A Office Building

Family First Pest Management LLC, Tara Marie Erspamer, 1005 Manitoba St., Menasha 54952. Peot Tax Service LLC, Jamie Ann Peot, 1196 Kluck St., Neenah 54956. Lotus Nutrition LLC, Jennifer C. Nelson, 637 Oak St., Neenah 54956. Kite & Anchor Studio LLC, Ashley Graff, 475 Pleasant Ct., Neenah 54956. One Zero Apps LLC, Steve Delarwelle, 1871 Jacobsen Road, Neenah 54956. Ozaukee Eye Health And Wellness S.C., Denise R. Burkett, 905 Windward Ct., Neenah 54956. First Choice Supportive Services LLC, Lorna L. Star, 3471 Grand Meadows Crossing, Neenah 54956. Dairy Air Diapers LLC, Jenna Hiland, 917 Irish Road, Neenah 54956. Jenna’s Groom Room LLC, Jenna Lee Resch, 2845 County Road JJ, Neenah 54956. Wrenwood Stables LLC, Kathleen Kohl, 2558 Wrenwood Lane, Neenah 54956. Oakridge Small Engine & Repair LLC, Mark John Zanders, 2699 Oakridge Road, Neenah 54956. B. Yun Taekwondo LLC, Bobby B. Yun, 2979 Lennon Lane, Neenah 54956. Elaunch Labs LLC, Jordan P. Rhodes, 1223 Kampo Ct., Neenah 54956. Chris Seaman Carpentry Services LLC, Chris C. Seaman, 3143 Morrow Road, Omro 54963. Oak Hill Transport LLC, Jeanne P. Lilly Bredbeck, 7665 Oak Hill Road, Omro 54963. Live Wire Comm LLC, Adam M. Ellison, 4383 Harbor Village Dr., Omro 54963. Land To Sea Custom Mobile Detailing LLP, Chad Simon, 1203 Dove St., Oshkosh 54902. Ziegenhagen Farms LLC, Matthew James Ziegenhagen, 2997 Clairville Road, Oshkosh 54904. Rescued Resale LLC, Randall Schmitz, 1027 Grand, Oshkosh 54901. Etc. Property Management LLC, Tricia Morris, 5238 Channel View Dr., Oshkosh 54901. H&H Finishin LLC, Mike Huszar, 1962 Timberline Dr., Oshkosh 54904. Dunrite Construction Inc., Timothy J. Pavelack, 1831 Sheridan St., Oshkosh 54901. Vondrachek Lawn Care LLC, Jef Vondrachek, 1362 Ceape Ave., Oshkosh 54901. Help In Your Home LLC, Bonnie L. Mueller, 138 S. 2nd Ave., Winneconne 54986.

Building permits

B2B includes a monthly list of building permits (not to include residential projects) in excess of $400,000.

For Sale by Owner

501 S. Nicolet Road, Appleton $900,000

12,000 SF: 8,000 SF on main level and 4,000 SF. of

finished off and furnished lower level offices & storage space. Prime location: 2 blocks from Hwy #41 & the Fox River Mall, & 6 blocks from the Airport. Built in 1991. Brick & Stucco. Includes: Reception & Conf. rooms furnished plus 70% of the 30 offices. Comes with large copy machine, office equipment, 30 Phones, & Internet System. Building on 1 beautifully landscaped Acre. Plenty of parking.

Call Pam at 920-968-4600 40 | April 2014 | NNB2B

Aerial Work Platforms, 2380 Holly Road, town of Menasha. $695,000 for a 12,500-sq. ft. office and warehouse. General contractor is Keller Inc. of Kaukauna. January 28. Kwik Trip, 158 N. Main St., Fond du Lac. $1,400,000 for a new convenience store and fuel station canopy. Self contracted. January 29. Lambeau Field, 1265 Lombardi Ave., Green Bay. $1,000,000 for demolition work to accommodate the atrium expansion project. General contractor is Miron Construction Co. of Neenah. February 4. Broadway Automotive Pre-Owned, 1109 S. Military Ave., Green Bay. $648,889 for a new dealership facility. General contractor is Miron Construction Co. of Neenah. February. Broadway Automotive-Hyundai, 1112 S. Military Ave., Green Bay. $1,577,633 for a new dealership facility. General contractor is Miron Construction Co. of Neenah. February. Broadway Automotive, 1010 S. Military Ave., Green Bay. $3,810,006 for a new dealership facility. General contractor is Miron Construction Co. of Neenah. February.

St. Agnes Hospital, 430 E. Division St., Fond du Lac. $1,100,398 for interior alterations to the first floor laboratory. General contractor is C.D. Smith Construction Co. of Fond du Lac. February 14. Les Stumpf Ford, 3030 W. College Ave., town of Grand Chute. $2,584,000 for a 21,226-sq. ft. addition to the existing automotive dealership. General contractor is Miron Construction Co. of Neenah. February 24.

Appleton Downtown Inc. recently presented its annual awards to: Downtown Business of the Year Award, Fox Banquets & Rivertyme Catering; Bernie Pearlman Downtowner Award, John Peterson; Dreamers and Doers Awards, Mile of Music Festival; Renovation/Expansion Award, Appleton Beer Factory; Rising Star Award, Surfin’ Bird Skate Shop; Walter Kalata Landmark Award, Appleton Cobbler Shoppe; Volunteer of the Year, Val Wylie; President’s Award, The Flight to Building Opportunities.

Fox Valley Technical College, 1825 N. Bluemound Dr., town of Grand Chute. $1,434,164 to replace fascia on the main campus building. Contractor is Muza Sheet Metal of Oshkosh. February 24.

Leadership Green Bay presented its 2014 Leo Frigo Leadership Award to Gregg Bushner of Rhyme and its 2014 John M. and Meredith B. Rose Business Award to the University of Wisconsin Green Bay.

Kwik Trip, 710 W. Evergreen Dr., town of Grand Chute. $1,130,000 for a 7,041-sq. ft. convenience store and a 1,736-sq. ft. car wash facility. Self contracted. February 25.

The Fox Cities Convention & Visitors Bureau presented the following awards at its annual breakfast: Convention Award to Mitch Muenster; Sports Award to Kimberly Recreation Association; Partnership Award to Wisconsin Timber Rattlers Baseball Club; Destination Builder Award to Red Smith Banquet Committee; Media Award to WHBY; Ambition to Fruition Award to Dave Willems of Willems Marketing; and Volunteer of the Year to Jeff Nooyen.

New locations B Clip’d Barbershop opened at 76 S. Macy St., Suite 3, in Fond du Lac. The new barbershop can be reached at 920.268.3087. Finn’s Fresh Market opened at 74 S. Main St., Suite 104 in Fond du Lac. The market can be reached by calling 920.602.4544. Fox Communities Credit Union opened a new branch at 411 S. Military Ave. in Green Bay.

Business honors The Heart of the Valley Chamber of Commerce presented the following annual awards Feb. 26: Cornerstone Award, Team Industries of Kaukauna; Business Achievement Award – Service, Mark’s East Side of Appleton; Business Achievement Award - Agricultural Award, Rick and Gary Vandeloo, owners of Vandeloo Farms near Kaukauna; Business Achievement Award – Professional, Kevin Eismann and Kathryn Blom with Epiphany Law in Appleton; Business Achievement Award – Manufacturing, Roloff Manufacturing in Kaukauna; Business Person of the Year, Al Zierler, CEO, Kimberly-based Capital Credit Union; Inspiring Business Award, Kathy Peotter, Bouwer Printing & Mailing in Appleton. The Wellness Council of America of Wisconsin presented Well Workplace Awards to the following organizations from the region: Silver Star Brands, Oshkosh, gold level; silver level awards were presented to Oshkosh Area School District, Oshkosh Corp. and Winnebago County.



New hires The Wisconsin Timber Rattlers in Appleton hired Brittany Ezze and Emily Summers to its group sales department, Jake Hannes as head groundskeeper and Aaron Johnson as stadium operations manager. Lynch

MetLife Great Lakes in Green Bay hired Greg Howell as a financial advisor. He brings more than 25 years of industry experience. Experimental Aircraft Association in Oshkosh named Dave Chaimson vice president of business development. Chaimson is a pilot and has more than 25 years of marketing, sales and senior management experience. Dr. Carlos Figueroa Castro, an infectious diseases physician with Froedtert & the Medical College of Wisconsin, is now seeing patients at Fond du Lac Regional Clinic.


ebizResults LLC of Oshkosh hired Lindsay Walsh as inbound marketing specialist and El Mahdi Bourhram as a computer programmer. Epiphany Law in Appleton hired attorney Daniel Hurst. He brings 20 years of experience specializing in real estate, construction, collections, banking, insurance defense, contract disputes, Muggenthaler






NNB2B | April 2014 | 41

Who’s News at the Paine Art Center and Gardens in Oshkosh. mediation and arbitration. Faith Technologies in Menasha hired Bill Lynch as vice president of engineering, Nick Salm as director of business development and Richard Cotten as a mission critical preconstruction manager. Cotten brings more than 30 years of industry experience. First National Bank – Fox Valley in Neenah named Holly Muggenthaler branch manager. She brings 35 years of industry experience, most recently as branch manager of BMO Harris Bank. Consolidated Construction Co. in Appleton hired the following new employees: John Schneider, vice president of construction operations; Jason Pettitt, project management; Gary Hjort and John Brashears both assistant superintendents. Appleton-based Schenck, which has operations around the Fox Valley, hired Amy Bierstekerh human resources consulting manager. She has more than 20 years industry experience. Spark in Neenah hired Nicole Jensky as an account supervisor. She brings 13 years industry experience. The law firm of Remley & Sensenbrenner in Neenah hired Samantha Behrent as a paralegal.

U.S. Venture in Kimberly hired Ann Wyrsch, Joe Limone and Cy Mellet as business development managers for its GAIN Clean Fuel compressed natural gas brand.

Promotions Faith Technologies of Menasha promoted Larry Navarrete to director of operations managers, Kurt Hietala to director of conceptual estimating and Eric Deering to director of preconstruction management. Navarrete has more than 30 years industry experience and recently served as operations manager. Integrity Insurance in Appleton promoted Andy Ott to vice president, commercial lines. He previously served as the company’s director of commercial lines. Scott Rasmussen was promoted to sales manager for the Oshkosh and Neenah locations of Lakeside Packaging Plus Inc. Jewelers Mutual Insurance Co. in Neenah appointed Michael Calabresa director of business development - personal lines. He previously served as the director of agency operations and as a commercial lines sales and marketing consultant.

BMO Harris Bank hired Scott Waterworth as a mortgage banker for its Oshkosh and Neenah locations. He has more than 25 years industry experience.

Willems Marketing in Appleton promoted Nathan Litt to project coordinator from project and social media specialist. Jennifer Heckner was promoted to project coordinator from project specialist.

Jewelers Mutual Insurance Co. in Neenah named Trina Woldt chief marketing officer. She previously served as director of marketing and development

U.S. Venture in Kimberly promoted Pat Van Dehy to operations manager for its



Coming in June





9th Annual Alla tua Salute! Corporate Wellness Awards

Does your company employ innovative or groundbreaking wellness plans for its employees? Let us in on the inventive techniques and your company may be featured in our upcoming Corporate Wellness Awards. Download a nomination form online at Nomination deadline is May 9. 42 | April 2014 | NNB2B

GAIN Clean Fuel brand. He previously served as a project manager for the company’s compressed natural gas product.

Appointments Mark Hanson with the Appleton office of Schenck was appointed to The Appraisal Foundation’s Business Valuation Resource Panel.

Business calendar New North B2B encourages businesses and organizations looking to attract interested persons to upcoming events to email For more events, log on to April 1 Green Bay Area Chamber of Commerce Power Networking Breakfast, 7:30 to 9 a.m. at the chamber office, 300 N. Broadway, Ste. 3A in Green Bay. No cost to attend for chamber members. For information, call 920.437.8704 or email members@titletown. org. April 2 Fond du Lac Area Association of Commerce Coffee Connection, 7:30 to 8:30 a.m. at Oakwood Spine, Sport and Wellness, 525 E. Division St. in Fond du Lac. Cost is $5 to attend. For more information or to register, go online to or call 920.921.9500.

April 8 Imagination Network of Wisconsin, 5 to 7 p.m. at Elks Club, 33 Sheboygan St. in Fond du Lac. No cost to attend. For more information visit April 8 Oshkosh Chamber of Commerce Sales Club, 7:30 to 8:30 a.m. at the chamber building, 120 Jackson St. in Oshkosh. No cost to attend for chamber members. For information, call 920.303.2266 or go online to April 9 Green Bay Area Chamber of Commerce Business After Hours, 5 to 6:30 p.m. at The Champions Club – Level 8 at Lambeau Field in Green Bay. No cost to attend for chamber members. For information, call 920.437.8704 or email members@titletown. org. April 9 Women in Management – Fox Cities Chapter monthly meeting, 11:45 a.m. to 1 p.m. at Fox Banquets & Rivertyme Catering, 111 E. Kimball St. in Appleton. For more information or to register, go online to or email questions to April 9 Heart of the Valley Chamber of Commerce Business After Hours, 5 to 7 p.m. at 5th Quarter, 2101 American Dr. in Little Chute. For more information or to register, go online to April 10 Women in Management – Oshkosh Chapter monthly meeting, 11:15 a.m. to 1 p.m. at La Sure’s Banquet Hall, 3125 S. Washburn St. in Oshkosh. Program is “Motivation in the Workplace – Taming the Turbulence.” For more information or to register, go online to or email Patty at

June 4, 2014 UW-Fond du Lac Stay tuned for more information and registration details at Platinum Sponsor: Agnesian HealthCare Gold Sponsors: BrownBoots Interactive, Grande Cheese Silver Sponsors: Charter Communications, J.F. Ahern Co., Michels Corporation, Society Insurance Bronze Sponsors: Mid-States Aluminum Foundation, New North B2B, Shea Electric

(920) 921-9500

A division of the Fond du Lac Area Association of Commerce.

NNB2B | April 2014 | 43

Business Calendar April 15 Fond du Lac Area Association of Commerce Business Connection, 5 to 7 p.m. at Lutheran Homes & Health Services, 244 N. Macy St. in Fond du Lac. Cost to attend is $5. For more information or to register, go online to or call 920.921.9500. April 17 Oshkosh Chamber A.M. Oshkosh, 7:45 to 9 a.m. at Oshkosh Seniors Center, 200 N. Campbell Road in Oshkosh. Cost is $2 to attend. To register or for more information, call 920.303.2266 or go online to April 22 Fox Cities Chamber of Commerce Business Connection, 5 to 7 p.m. at Best Western Premier Bridgewood Resort Hotel, 1000 Cameron Way in Neenah. For more information or to register, call 920.734.7101 or go online to www.foxcitieschamber. com. May 6 Green Bay Area Chamber of Commerce Power Networking Breakfast, 7:30 to 9 a.m. at the chamber office, 300 N. Broadway, Ste. 3A in Green Bay. No cost to attend for chamber members. For information, call 920.437.8704 or email members@titletown. org. May 15 Fox Valley Technical College, 10-year celebration event recognizing its partnership with the American Production and Inventory Control Society, 5:30 p.m. at the college’s main campus in Grand Chute. Cost is cost of the event is $30. To register visit

Advertiser Index ASB Fragmental Projects ⎮ . . . . . . . . . . . . . . . 37 Alberts & Heling CPAs ⎮ . . . . . . . . . . . . . 24 Bank First National ⎮ . . . . . . . . . . . . . . . . . 33 Bayland Buildings ⎮ . . . . . . . . . . . . . . . . . . 17 Borsche Roofing Professionals ⎮ . . . . . . . . . . . . . . . . 29 Builders Exchange of Wisconsin ⎮ . . . . . . . . . . . . . . . . . . 15 Capital Credit Union ⎮ . . . . . . . . . . . . . . . . . . . . . . . 32 CitizensFirst Credit Union ⎮ . . . . . . . . . . . . . . . . . 39 Common Ground Healthcare Cooperative ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Competitive Strategies ⎮ . . . . . . . . . . . 24 Davis & Kuelthau, s.c. ⎮ . . . . . . . . . . . . . . . . . . . . 5 Fast Signs ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 First Business Bank ⎮ . . . . . . . . . . . . . . . . . . . . 25 First National Bank ~ Fox Valley ⎮ . . . . . . . . . . . . 9 Fox Valley Savings Bank ⎮ . . . . . . . . . . . . . . . . . . . . 22 Fox Valley Technical College ⎮ . . . . . . . . . . . . . . . . . . . . . . 14 Guident Business Solutions ⎮ . . . . . 8 James J. Calmes & Sons Construction ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . 33

44 | April 2014 | NNB2B

June 4 Leaderfest – A Young Professional Regional Event in Fond du Lac. Speakers include Craig Culver, CEO of Culver’s; Lori Cross, president of Mindspan Consulting; and Doug Lipp, previous head of training at Disney. For more information or to register, go online to or call 920.921.9500 or email ■

Coming to B2B in May Young Professionals 3 Overachievers Under 30

Better Business Bureau New Members Businesses accredited through the Northeast Wisconsin office during February 2014 Always in Motion Trucking, Appleton Ledgeview Mobile Services, Fond du Lac Preferred Properties of Fond du Lac, Fond du Lac Talon Audio & Video, Cleveland Wayside Repair & Auto, Kingston Dick Brantmeier Ford, Sheboygan DW3 Construction, Crivitz Schuh Law, Appleton Sonshine Cleaning Systems, Appleton

Keller Inc. ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Leaderfest ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 Moraine Park Technical College ⎮ . . . . . . . . . . . . 23 Navigator Planning Group ⎮ . . . . . . . . . . . . . . . . 37 Network Health Plan ⎮ . . . . . . . . . . . . . . . . . . . 47 NEW Building & Construction Trades Council ⎮ . . . . . . . 38 NWTC Corporate Training & Economic Development ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Outagamie County Regional Airport ⎮ . . . . . . . . . . 28 Packers Lambeau Field ⎮ . . . . . . . . . . . 2 Pamco Executive Suites ⎮ . . . . . . . . . . . . . . . . . 40 Pioneer Credit Union ⎮ . . . . . . . . . . . . . . . . . . . . . . . 13 R&R Steel Construction Company Inc. ⎮ . . 7 Sadoff & Rudoy Industries ⎮ . . . . . . . . . . . . . . . . . . . . 12 Security Luebke Roofing ⎮ . . . . . . . . . . 34 Spark ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Stellar Blue Technologies ⎮ . . . . . . . . 40 TEC ⎮ . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Thomas James Real Estate ⎮ . . . . . . . . . . . . . . . . . . . . . 48 Thome Benefit Solutions ⎮ . . . . . . . . . . 10 Winnebago County Solid Waste Management ⎮ . . . . . . . 7

From the Editor

Patience important when looking for a job Larry Avila, New North B2B Editor

Regional employment outlook promising If you’re on the hunt for a job, whether it’s to upgrade your current situation, or jump back into the workforce because of a recent job loss – good luck. I can speak from experience the task won’t be easy and shouldn’t be taken lightly. If you’re serious about wanting a better job or just being employed again after being out of work for whatever length of time, have your A-game on because competition is fierce. Businesses with available jobs recognize this and will take their time to find the best people to fill open positions. Government data on the state of the job market suggests the nation’s employment picture is improving and it has been since the economy emerged from the recession in June 2009. The Bureau of Labor Statistics reports the nation’s unemployment rate for February, the latest available, was 6.7 percent, down from 7.7 percent in February 2013. The national jobless rate has dropped steadily from 7.2 percent in October 2013, but has remained in the mid- to upper 6 percent range since December. Jobless rates in Wisconsin mostly have been lower than the national numbers throughout the economic recovery. The state’s jobless rate in January, the latest available from the Department of Workforce Development, was 6.7 percent, a jump from 5.8 percent in December. Traditionally, January and February are slow hiring months, said Jeff Sachse, senior economist with Office of Economic Advisors for the state Department of Workforce Development. However, Sachse, who specifically monitors northeast Wisconsin, said hiring patterns the past few months suggest “we’re in an upward trajectory.” Nationally, Wisconsin ranks in the bottom half of states for projected job creation in 2014, according to research by The Pew Charitable Trusts. Wisconsin was ranked 32nd for job growth, but the Midwest overall didn’t do much better, with the exception of Indiana which ranked 25th. The Pew ranking placed many western and southern states in the top 10. Arizona, Oregon, Colorado, Texas, Florida, Georgia and South Carolina were among the states expected to see the best job growth in 2014. This doesn’t mean work cannot be found in Wisconsin. Sachse said there seems to be more generalized demand for workers across all industries, though trucking and health

care jobs appear to be the most active in northeast Wisconsin. “The demand for over-the-road truck drivers is the strongest of any profession in the region,” he said. “Demand for nurses has also picked up quite a bit in the last nine months.” Across the region, retail and customer service positions have shown strong demand in recent months, Sachse said. There still is need in the manufacturing sector, especially for machinists and those with maintenance skills. Sachse said information technology is another sector actively hiring in the region. U.S. News & World Report recently released its 100 Best Jobs list for 2014. To no surprise, seven of the top 10 jobs were in a medical field, including nurse practitioners, registered nurses, physical therapists and physicians. The other positions were technology related including software development, computer systems analysts and web developers. The aging workforce is playing into growth in available jobs in the region, Sachse said. “Employers have expanded their needs greatly in response to the ongoing retirement of the Baby Boom generation,” he said. Sachse said employers aren’t just seeking entry-level workers. “There are more openings requiring significant experience and/or training now than there was at this time last year,” he said. “That being said, the demand for entry-level workers in manufacturing and customer service remains especially high.” Sachse said the state is forecasting a “fairly prosperous 2014, with unemployment continuing to decline and stable job growth.” I can comfortably say executives I have spoken to recently feel good about the state of the economy. If companies are confident sales numbers can be maintained or better yet improved, that means they likely will add workers to keep up with customers’ needs. Yes, companies are hiring, but they’re being selective about who they hire. When on the hunt for a job, review your resume and ensure you’re effectively selling your skills. Carefully consider a position you’re applying for. Ask yourself if you’re really the right fit and be prepared to explain why as well as how you can help that prospective employer either save or make more money. Finally, if your skills seem out of date, consider updating them either by going back to school or attending a few seminars. Opportunities are out there for the active and smart job seeker. However, don’t be surprised if finding the right job will take weeks (maybe months) and not days. ■ NNB2B | April 2014 | 45

Key Statistics local gasoline prices Per gallon of regular unleaded gasoline. March 23 . . . . . . . . . . . . . . . . . . . . $3.62 march 16 . . . . . . . . . . . . . . . . . . . . $3.63 march 9 . . . . . . . . . . . . . . . . . . . . . $3.59 march 2 . . . . . . . . . . . . . . . . . . . . . $3.52 mar. 23, 2013. . . . . . . . . . . . . . . . . $3.68

If there are indicators you’d like to see in this space, contact our office at 920.237.0254 or email

u.s. retail sales

local unemployment


$427.2 billion 0.3% from January 1.5% from February 2013

Source: New North B2B observations

housing starts

u.s. industrial production


(2007 = 100) february


0.2% from January 6.9% from February 2013




(Manufacturers and trade) january

$1.520 billion 2.2% from January 2013

Source: Integrys Energy

ism index Numbers above 50 mean expansion. Numbers below 50 mean contraction.

$1,715 billion 0.4 % from December 3.9% from January 2013

natural gas prices Prices for small businesses using less than 20,000 therms. Listed price is per therm. march. . . . . . . . . . . . . . . . . . . . $1.234 february. . . . . . . . . . . . . . . . . . $0.957 march 2013 . . . . . . . . . . . . . . . $0.761

0.6% from January 2.8% from February 2013

WI Dept. Revenue Collections

january dec. jan. ‘13 Appleton . . . . . 7.3% . . . . . 6.7% . ...... 8.8% Fond du Lac . . . 7.4% . . . . . . 6.5% . ...... 8.7% Green Bay. . . . . 8.4% . . . . . . 7.7% . ...... 10.0% Neenah . . . . . . . 7.5% . . . . . . 6.5% . ......... 9.1% Oshkosh . . . . . . 6.6% . . . . . . 5.9% ...........7.7% Wisconsin . . . . 6.7% . . . . . 5.8% ...........7.9%

february. . . . . . . . . . . . 53.2 january. . . . . . . . . . . . . 51.3

hedule and in c s n o y ta s to t c je Want your pro


rs e n w O e e y o l p Em of Keller Keller’s Project Supervisors have the knowledge and experience to keep all components of the jobsite running smoothly. With over 150 years of combined experience, our team of Project Supervisors have the expertise necessary to personally create a space that is not only unique but completely functional, and built to stand the test of time. Keller, Inc. is a 100% employee-owned construction company. This means that our clients work with an owner of Keller each and every day. Our employees have a vested interest in the success of our company, working diligently to ensure that our clients are more than satisfied with the entire building process by performing the highest quality of work.

Dan Project Supervisor wner Keller Employee-O

1.800.236.2534 l Offices in the Fox Cities, Madison, Milwaukee & Wausau 46 | April 2014 | NNB2B

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April 2014  

Regional business magazine, business news, information, marketing

April 2014  

Regional business magazine, business news, information, marketing