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Annie’s Promise for Better: a promise to choose nutritious and pantry-worthy ingredients, to add yumminess to every kid’s meal, and to use organic ingredients that are forever kind to the planet.














Let’s Bag the Waste—Together!
At New Morning Market, environmental responsibility has been at the heart of our mission since 1971. In 2019, we set a goal that in April 2020 we would transition away from single-use grocery bags at our registers. However, we had to postpone our initiative due to the challenges the pandemic presented. Keeping our doors open so we could continue serving you with integrity, resilience, and compassion became our primary focus.
Now is the time for us to act on this goal! Starting June 30, 2025, we are transitioning to Reusable Bags!
Let’s Bag the Waste—Together! In our ongoing effort to reduce waste, conserve resources, and minimize our overall environmental impact, we are eliminating single-use paper grocery bags at checkout. This will eliminate approximately 260,000 single-use bags each year, saving 370 trees and significantly reducing carbon emissions.
Here’s how we can all pitch in:

Bring Your Own Bag – A little reminder can make a big difference! Keep an eye out for our friendly posters around the store - we all need a little help remembering our reusable bags. And if you received one of the thousands of Bagito bags we gave away, now’s the perfect time to put it to good use!
Affordable Reusables – Forgot your bag? No worries. We offer sturdy, eco-friendly bags at checkout for a low, shared cost.


Community Bag Tree – Have extra clean bags at home? Add them to our Community Bag Tree for someone else to use. Need a bag? Take one!
We’re all in this together—and every small step adds up to a big impact. Thanks for being part of our caring, waste-wise community.




Pasture-Raised. Organically Delicious. How is Organic Valley dairy so incredibly rich, creamy and delicious? It comes from cows on our small organic family farms that spend lots of time outside in the fresh air and sunshine grazing on lush, organic grass. Taste the difference.















New Morning Market’s starter plants are all locally grown, certified organic, or grown by farms who have taken Connecticut’s North East Organic Grower’s Association’s Farmer’s Pledge. Our vegetable starter plants come from local farms that are carefully chosen, based on quality and field testing from both third party certifiers as well as New Morning Market managers, like Kerry Noski and Lisa Cornwall. And as home gardeners ourselves, we always make sure to select varieties that are suited for home gardens as well as Connecticut’s unique growing conditions. Happy gardening!



FORT HILL FARM
New Milford, CT - 14.8 miles away