FRAGRANCES & ESSENTIAL OILS
Luxurious, Parisian & iconic Unique to Symrise, a select range of de Laire bases are now available for beauty care applications. Launched in the market in October, this development brings addictive, memorable, exclusive and premium elements to beauty care, to enhance finished products. to build complex
era in fragrance is being built. One
and dynamic
that is sensual but not superfluous. This
new fragrances
singular vision of haute perfumery is
never before
unveiling a world of endless possibilities.
afforded through
I
catapulted its passion for fine fragrance
alone. They have
innovation into the beauty industry with
inspired many of
the launch of de Laire Beauty Care. This
the world’s most
significant development sees avant-
iconic fragrances for
garde versions of five select de Laire
n the early 20 century,
the legendary couture houses
bases being made available for beauty
synthetics were still relatively
of Guerlain, Chanel and Rochas
care products.
new in the perfume industry.
to name a few. Revolutionary,
They weren’t served up raw but
yet timeless, these iconic bases
th
were founded in 1878 by the
presented in a mini perfume. These mini perfumes were called bases, and they were the springboard of some of the greatest compositions to come. At the heart of Symrise is de Laire, the historic house that developed the first synthetic bases.
DID YOU KNOW?
visionary entrepreneur and innovative chemist, Georges de Laire.
Symrise has developed some By combining the of the most profound building newly available blocks of classic perfumery, from manufactured the formulation of vanillin – the first synthetic molecule – to the creation materials with of de Laire bases. The company has precious natural maintained this spirit of innovation raw materials in a today, as the number one slow and sensuous producer of the most exquisite process, these and sustainably sourced raw materials. bases gave perfumery alchemy with artistry to
Bases not only anchor a
evoke a deeper feeling.
perfume’s core, but also are the
Many of the raw materials within
underpinning from which all the other notes are built around to
Symrise’ de Laire Bases now come
create the multiplex, sophisticated
from renewable sources. Each base
fragrances consumers have come
blends high quality raw materials,
to expect from modern
fine natural oils and an exclusive
day perfumes.
captive, bringing the past to
The de Laire bases were
the present and celebrating the
ground-breaking in their ability
continued legacy of Symrise. This is
to allow perfumers the freedom
the foundation upon which a new
16
Fast forward to 2019 and Symrise has
raw ingredients
| NOVEMBER/DECEMBER 2019 | P C Review
The beauty care bases include Rouge Groseille, which captures the soul of succulent red berries; Miel Essentiel, a white gourmand signature with floral undertones; Ambre 84, an avant-garde amber; Cuir Velours, a nude leather
