TRENDS
Top 10 beauty trends
From ingestible beauty to medical-grade solutions and the growing importance of cruelty-free products, Toni Carroll, founder of the award-winning, premium beauty supplement brand, My Beauty Luv, outlines the hottest trends taking the beauty industry by storm. 1. Nutricosmetics are here to stay Although nutricosmetics hit the market in the
5. Beauty staples to become mainstays of comfort
stress and ageing. This will continue
1980s, they are now on the brink of a major
Ingredients move in and out of fashion all the
to grow, and
revolution. In 2021, the global market for
time, but vitamin E, for instance, is used in
brands will also
nutricosmetics was worth US$5.1bn and will
base formulas for the vast majority of skin
start to evolve, to
reach US$8.3bn by 2027. Ingestible beauty
care brands. It’s a comfort that these staple
accommodate this
is the future, but not all ingestible beauty
beauty ingredients are gaining attention again
awakening.
supplements are created equal. More and
as they are tried and tested.
more consumers check ingredients lists to ensure they get the best.
6. More discerning beauty choices
8. Skin protectors take centre stage
Toni Carroll, founder of My Beauty Luv
People are becoming far more discerning
SPFs and other skin protectors have been
in their beauty choices. With the sheer
firm favourites for a while, and consumers
New scientific methods for testing, extracting
volume of skin care products available and
are starting to pay attention to blue-light
and processing plant-derived ingredients
the unbelievable choices today’s consumers
damage from screens too. It is a while off, but
like chlorophyll are now available. Still,
must make, it’s no wonder they’re focusing on
the company that invents a topical, practical
savvy consumers will remain sceptical of
quality over quantity.
solution that stops blue-light penetrating the
2. Plant-derived ingredients
ingredients that suddenly reach in-vouge status, often ensuring there is enough research backing their beauty choices.
dermal layers will completely revolutionise
7. Anti-stress is the new anti-ageing Some ranges are concentrating on anti-stress
3. Home care solutions will continue to grow
the industry.
9. The ‘skinification’ of hair
rather than anti-ageing, but the two claims
Quite a few trailblazing products are making
are highly intertwined. Beauty has become
scalp care sexy. These new treatments are
At-home skincare was a necessity in 2020
more holistic, which is a good thing, as we
also transforming popular favourites, such
and 2021, and it’s not going away. The
start to understand the connection between
as Brazilian blowouts and other typical ‘hair
game-changer will be medical aesthetic
beautifying’ treatments, to be safer, cleaner
professional skin care brands (which
and greener.
consumers can only purchase through
10. The year crafted bacteria really takes off
their clinic or salon) offering medical-grade solutions they can use at home. Home galvanic machines, home laser
The future of all beauty and health will be
and home light therapy devices have also
carefully crafted, unique bacteria strains.
advanced significantly, so the trend to use
Not the half-dead ones you purchase as
home care beauty devices will grow.
probiotics on the shelves, but live, edible cultured bacteria done in the comfort of your
4. Kindness is essential
own home. We will literally be eating our
Vegan skin care and beauty were the fastest-
beauty products.
growing category within beauty for 2021.
As the industry continues to evolve, we
Even those consumers who do not follow a
look forward to seeing what 2022 has in store
vegan diet, identify with the “cleaner, kinder,
when it comes to new innovations that will
gentler” philosophy.
take the beauty world to the next level.
In response, we’re extending our product range this year, starting with vegan-friendly products, including highly advanced antiageing products with uniquely sourced
My Beauty Luv – www.mybeautyluv.com
ingredients to enhance beauty inside and out.
WWW.PHARMACOS.CO.ZA // JANUARY 2022
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