LABELLING
Better protection
for trendsetting designs W Anti-counterfeiting measures are necessary due to the high value of cosmetics and the safety and health risks associated with counterfeit pharmaceuticals or cosmetics. PACKAGING REVIEW talks to Grant Hubbard, MD of Uniprint Labels about the brand protection methods the company offers with its new HP Indigo 20000 press.
hilst Uniprint expects pharma
A series of thin curved lines, known as
and cosmetics customers to
Guilloche, interlace to create circular
be particularly interested in the
designs. As the lines are thin and
speed and cost effectiveness of the new
adjacent, reproduction of the picture is
press, the areas of product authentication
made extremely difficult. By matching
and anti-counterfeiting are where the
patterns, using a barcode scanner,
biggest developments can be made.
authentication can be done by the
The HP Indigo 20000 will be installed
consumer or brand inspector. The result
later this month.
is a pattern that matches the design on
‘The quality of counterfeit products
the label.
is astounding. Sophisticated counter
Digital watermarks, comprising marks
measures are now required. The powerful
embedded in a label, hold information
software and printing parameters of digital
that can be magnified and verified
printing offer the best new methods of
by using a plastic lens. If reproduced,
reducing this problem,’ says Hubbard.
the print loses the watermark. A digital watermark can also be changed using
ANTI-COUNTERFEIT OFFERINGS
transparent ink.
Uniprint offers unique codes such as
Red UV invisible ink is used extensively
barcodes, QR Codes and 2D codes, which
in the market for a number of variable
create a response by using a reading
applications, including covert print
device linked to unique content such
and authentication. Owing to demand,
as an expiry date or a website. These
HP has also developed blue and
are used for both track and trace and
yellow invisible inks, which will be
authentication systems.
released soon.
Microtext is also popular. This small text
Closed-loop verification solutions
looks like a thin line or decoration. It is
combine two or more of the above
readable only with a magnifying glass.
core protection method options into a proprietary solution. This can be integrated into the label, packaging or a standalone label. Authenticity can be verified in the trade using handheld devices or cell phone applications. •
The HP Indigo 20000
Uniprint – www.uniprint.co.za
always changing,
Cutting-edge technology and innovative systems combine to deliver a complete offering
52036/UNIPRINT
A Tiso Blackstar Group Brand.
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| JANUARY 2018 | Packaging Review
dedicated to brilliance
Leading the way in comprehensive print solutions, exceptional products and unmatched customer service in the commercial printing industry including: Labels, Packaging, Forms, Elections & Ballots. As one of South Africa’s top accredited printing companies and level 2 BBBEE, our vast experience in printing and advanced systems and procedures, Uniprint operates like a well-oiled machine. Crafted and developed over decades, these finely tuned systems are at the core of our business, guaranteeing the superior level of performance, delivery and customer satisfaction that have become synonymous with our company. Physical Address: 59 Intersite Ave, Umgeni Business Park, Durban, 4001
Tel: 031 560 2300 Email: sales@uniprint.co.za Email: forms@uniprint.co.za Email: labels@uniprint.co.za Email: packaging@uniprint.co.za
2017/12/18 2:42 PM