NEWS
Alan Rahme and Musa Sabinda
BlanX White Shock Toothpaste launches in SA ACDOCO SOUTH
innovation harnesses natural light
AFRICA, a specialist
to fuel the whitening process. BlanX
consumer packaged
contains Actilux formula, which
goods distributor, has
is activated by sunlight to whiten
secured the exclusive
teeth. This product can be used
distribution rights for
in conjunction with an LED light
BlanX White Shock
designed exclusively to boost the
Toothpaste in South Africa.
effect of the Actilux formula. For an
In the last few years
even more intensive treatment and
there has been extensive
quicker whitening action one can
growth in premium
use the BlanX Treatment with the
whitening oral care
LED Bite device for up to four shades
products with the global
whiter teeth in just two weeks.
industry being valued at over
‘Blanx is a category value
BRAGAN BREAKS INTO PERSONAL CARE
US$6 billion. Coswell, brand
accelerator, offering consumers
AFTER A FIVE year sabbatical, Alan Rahme has
owner of the BlanX range
a new, gentle and very effective
made a comeback to the personal care industry
and Italian manufacturer
whitening solution. The response
as national sales director of Bragan Chemicals
of personal care products
and uptake in the South African
(Bragan). The company was started 10 years ago by
identified a gap in this
market thus far has exceeded
Craig and Julie Taylor and has made huge strides as
expectations,’ states Jason Frichol,
a premium ingredient and additive supplier, growing
MD of Acdoco SA.
significantly as a result of the quality of service and
growing segment for an oral care whitening product range formulated
BlanX White Shock Toothpaste
without harmful
is available at selected Clicks
ingredients. Its point of
stores nationwide.
products it offers at the right price. Rolfes Group, a JSE listed company, acquired the Bragan brand in 2015, making Bragan a significant partner in the various industries it serves. Nathan Bevis was appointed MD of the company in 2017, bringing his extensive industry knowledge to the
ONLINE MARKETPLACE
business to ensure it reaches greater heights while
FOR SAFER CHEMICALS
Rahme will add value to the Bragan brand.
CHEMSEC’S E-MARKETING platform for sustainable chemistry – Marketplace – is growing. Only a year
attitude will assist Bragan in successfully re-entering
into the development cycle, the first 50 advertisements for safer chemical alternatives are now online.
the personal care industry. In April, he visited
Rahme experience in growing successful companies combined with his service-orientated
Stakeholders in the chemical industry recognise the Marketplace’s potential, including the European Chemicals Agency (ECHA), the Swedish Government and Green Chemistry leaders in the USA. The business-to-business platform currently boasts everything from non-toxic water repellents for textiles to safe flame-retardants and alternative chrome plating.
in-cosmetics Global in Amsterdam to re-kindle relationships with various principles. ‘It was great to see many of my old friends who are keen to give Bragan the opportunity to market their products into
‘There is a large diversity of safer chemistry on the platform; something we know is in high demand by brands and retailers worldwide looking to substitute toxic chemicals in products and supply chains,’ says Jerker Ligthart, Marketplace project manager.
Africa,’ Rahme comments. Bragan has had significant success in export markets, servicing all sub-Saharan African countries
Among the many companies that have advertised their sustainable products on Marketplace
as far north are Kenya and the DRC. This is made
are listed businesses such as Chemours, Clariant and Huntsman. Yet its not exclusive to large,
possible through its infrastructure in South Africa,
multinationals – there are opportunities for smaller companies too.
including its head office in Johannesburg and
‘It is very inspiring to see start-ups coming up with new solutions without hazardous chemicals. Take the company Acticell for example – it developed the new bleaching technology LB3 for denim fabrics that makes hazardous chemicals like potassium permanganate redundant. Advertising on Marketplace is a great way for them to increase visibility and potentially attract new investments,’ Ligthart adds.
branches in Cape Town, Durban and Port Elizabeth. Bragan also recently achieved ISO 9001:2015 accreditation and is BBBEE compliant. It will be challenging to break into the market, but Rahme believes with his 18 years’ industry
ChemSec is also excited to announce a first partnership agreement with the non-profit
experience, he can achieve success for Bragan
GreenBlue, a parent organisation to CleanGredients. This is the definitive database of market-ready
in personal care. The company also recently
chemical ingredients pre-approved to meet US EPA’s Safer Choice standard. This cooperation will
appointed a personal care sales rep, Musa
allow CleanGredients’ users to market their products on Marketplace and increase the visibility of
Sabinda, who joined the team in July.
Marketplace
8
| AUGUST 2018 | P C Review
‘I am so excited to be back in the industry,’
and
Rahme exclaims. ‘All my business relationships with
CleanGredients
principles and customers were built on friendship
in both Europe
and I cherish these bonds, which make it feel like
and the US.
I’ve never left the industry.’