2022 NEPM Mediakit

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PBS. NPR. Local Perspective.

Connecting You To: • •

A weekly audience of over 476,848 influencers, thinkers anad community leaders. Trusted local and national journalism, exceptional shows from NPR and PBS, unmatched children’s educational programming, locally produced music and live entertainment.

Hampden, Hampshire, Franklin, Berkshire, and Worcester counties, and Northern Connecticut.

On every screen and every speaker!

• • • • • •

Television Radio Digital Virtual & live events Education & outreach Community engagement

WHY NEPM? NEPM is a member driven, corporate-sponsored multimedia organization committed to sharing stories of our communities, region and the world. We provide audiences with a broad variety of trusted local and national programming that shares new voices and inspirational conversations. With four digital TV channels, two radio networks and a robust digital presence, NEPM delivers top quality PBS, NPR and local content, educational programming, and music to a vibrant group of listeners and viewers. NEPM is committed to expanding beyond our core audience to reach diverse, energetic and youthful groups.

BUILD BRAND AWARENESS Credibility Align your company with PBS and NPR, two of the most trusted brands in America.

No media clutter Get your company’s message in front of a prime target audience with limited competition.

Brand awareness Strengthen your position in the community among professionals and business leaders.

Reach Utilize cross-platform strategies to meet potential customers where they are.

Audience Position your brand to reach families and key decision-makers at home or in the workplace.

NEPM Radio


NEPM is #1 in market 55+ for Sat-Sun 10 a.m.-7 p.m.

NEPM is in the top 2 stations with listeners 35+

NEPM is #3 in market 35+ for Mon-Fri 6 a.m.-10 a.m. Nielsen, Fall 2021

NEPM’S AUDIENCE HAS PURCHASING POWER LISTENERS... Have taken action specifically because of a sponsorship announcement.

Prefer to purchase products and services from public radio sponsors.

Say their opinion of a business is more positive when they find out it supports public radio.

Are more likely to be in a top management position at a company.

Prefer to buy products from businesses that support public radio when price and quality are equal.

Are more likely to be a member of a charitable organization.

MRI Simmons Doublebase 2021

Listeners aren’t only tuning in, they are paying attention to sponsorship announcements they hear!

80% agree that NPR is personally important to them. Our unwavering commitment to high-quality journalism and storytelling is what sets NPR apart, attracting a loyal, curious and influential audience.

OUR RADIO AUDIENCE IS: Educated Affluent More likely to hold a post-graduate More likely to have a HHI of degree. This demographic makes $250K+. With discretionary higher education and lifelong income, they have immense learning a priority for themselves purchasing power. and their families. Influential More likely to work in education, legal, community service, arts and media. They drive trends through word of mouth and influence corporate and social networks. Arts-focused More likely to have attended a symphony or opera performance. They are passionate cultural tastemakers, arts enthusiasts and enjoy music discovery.

Is more attentive when listening to NPR than watching commercial TV.

Community-focused More likely to contribute to a social care organization. They participate in local initiatives and are engaged leaders in the community.

Finds public radio sponsors to be more credible companies.

Holds a more positive opinion of a sponsor that supports public radio.




Northern Berkshire County

Adams/North Adams Deerfield Pittsfield WORCESTER

Hampshire County Lee


Great Barrington

Southern Berkshire County



NEPM News Network Radio Coverage Area


Radio Coverage Area


TV Coverage Area

130,000 On-air weekly listeners. NEPM Radio is the most listened-to public radio station in western New England.

NPR listeners are 77% more likely than the average American to stream the radio online. 236,300 people stream NEPM every month from their laptop, mobile device and smart speakers.

*Demographics Source: NPR Audience Insights 2019

230,920 TV Weekly Viewers

88.5 FM

91.9 FM

101.1 FM

89.3 FM

98.7 FM

91.7 FM

98.3 FM

89.5 FM

106.1 FM

98.9 FM

96.3 FM

WFCR 88.5 FM | HD-3


Adams/North Adams Great Barrington Lee



Combined reach of all NEPM stations!

Hampden County Hampshire County

NEPM 57.1 HD

Franklin County

119,100 viewers/week

Southern Berkshire County

NEPM 57.4 Create

34,040 viewers/week

Northern Berkshire County Franklin, Hampshire and Hampden Counties

AM 640

NEPM 57.2 World

20,380 viewers/week

Across western New England and into New York State

NEPM 57.3 Kids

57,040 viewers/week

74% appreciate the clutter-free environment and 57% have a more favorable view of a brand for sponsorship.

61% say that sponsors are different and better than other networks, and half say that PBS sponsors are high quality brands.

40% of Consumers are likely to report they have been motivated to purchase from a sponsor on PBS than from advertisers on other networks.

Source: Lightspeed Research/SGPTV Viewer Attitudes & Behaviors Study, March 2018\2017 lpsos Affluent Survey, USA. Adults 18+ with $125K+ HHI, N=22,449. PBS ranks #1 in these statements vs. CBS, NBC, ABC, FOX, USA, TNT, History, FOX News Channel. Commercialism Research, City Square Associates, January-February 2016. PBS Sponsorship Study: Audience Attitudes & Behaviors, City Square Associates, March 2015.


Partner with award-winning local and national content Include NEPM Television in your media mix with high quality, award-winning PBS programming every week. Choose from news, nature, science, arts, culture, drama and children’s shows to attract a wide, notable audience of viewers.

230,920 Weekly viewers

Viewers identify sponsors as being committed to quality, excellence and education.

Viewers are more likely to buy a product or service from a PBS sponsor than from an advertiser on a broadcast network.


PBS contributors are highly educated, having received a bachelor’s degree or postgraduate degree

Every month, over 54 million people tune into PBS primetime

PBS has over 18 million unique monthly visitors on its websites

167 million episodes are streamed each year across media platforms

Sources: Nielsen, NTI, Reach and Frequency report, 2020-21 season, 1-minute qualifier, 50% unification, M-Su 8-11pm, persons 2+; 2. Google Analytics Nov’20-Oct’21; 3. 2020 MRI Doublebase; 4. 2019 CitySquares Commercialism Research; 5. 2019 City Square Associates Commercialism Research, Total Sample–Gen pop and member combined, PBS index compared to 12-network average; 6. Marketing & Research Resources, Inc., (M&RR) 1/2021.

PBS contributors report having a household income of $100,000 or over. Median annual household income was $95,000

PBS content appeals to people of different ethnic backgrounds

PBS KIDS is committed to making a positive impact on the lives of children through curriculum-based entertainment with positive role models and content designed to nurture a child’s total well-being. With a 360-degree approach towards learning and reaching children, PBS KIDS leverages the full spectrum of media and technology to build knowledge, critical thinking, imagination and curiosity.

Trusted By The Public For 18 years, PBS is #1 in public trust.* *Marketing & Research Resources, Inc. (M&RR) fielded 23 questions via an online survey during the window of January 4-13, 2021. The survey was conducted among a sample of 1,035 adults ages 18+, 502 men, 532 women, and 1 respondent preferred to self-identify. The results are weighted to be nationally representative of the US adult population. Results presented throughout are for all respondents, unless otherwise noted.

PBS Courts of Law


Video Streaming Services Commercial Cable TV Commercial Broadcast TV Newspaper Publishing Companies Federal Governent Congress Social Media


70% 68%

64%` 61%

40% 37% 35%

Graph indicates “agree strongly” and “agree somewhat”



Complement your radio and television sponsorship packages to reach even more audiences online, at home and on the go. Achieve multiple marketing objectives by including NEPM digital ad placements in your marketing mix.

Streaming pre-roll messaging

236,300 users stream NEPM content from their smart speakers, and digital devices every month, providing another opportunity to touch an audience of tech savvy media consumers. Your pre-roll message plays each time a listener asks their smart speaker to play NEPM.

Digital ads

Your product or service

NEPM.org is a destination for streaming news and music, binging favorites from PBS, connecting with local and regional news, virtual events and unique digital content. With over 130,000 page views each month, your digital promotions will be impressive. Choose from a variety of ad sizes, and link directly to your website content.

Proudly based in this region Learn More!



Watch Meets Listen Meet Matt Abramovitz On Feb. 1, NEPM welcomed Matt Abramovitz as its new president. Matt joins NEPM from New York’s WQXR, one of the nation’s leading

NEPM e-newsletters

Reach NEPM’s most dedicated supporters in their inboxes with digital campaigns in one of three weekly emails reaching over 36,000 people across western New England.

classical music stations and part of New York Public Radio. During his nearly 13-year tenure, Matt helped grow the station’s audience and membership base, developed new digital content, diversified its programming, produced live events series, and established innovative partnerships with an array of community organizations and distinguished cultural institutions — including the collaboration with the Metropolitan Opera that produced the critically-acclaimed

NEPM Now, our quarterly print

podcast, Aria Code. “Matt impressed us with his outstanding leadership qualities, his passion for public service media, and his ability to create innovative programs and partnerships that grow audiences and engage communities,” said Robert Feldman, chair of the NEPM presidential search committee. “He is committed to the mission and goals of public media and the role that it plays in creating and supporting a strong, vibrant, local community. We are delighted to have him join NEPM as our new president.”

“I’m energized by the remarkable NEPM team and their shared commitment to serving the region.”

Matt is spending his first few months living at the Pioneer Valley Cohousing Community in

Photo: Matthew Septimus

Amherst and commuting each day to our studios in Springfield. With informal drop-ins and many Zoom

calls, he’s meeting the staff, getting insider tips for places to visit and things to do, and learning about the region he now calls home. This summer, he’ll be joined by his wife Jenn and his children Ben and Rose, who are finishing out the school year in Brooklyn. “I feel a very close connection to New England, where I spent my summers as a kid and later attended college. Even my passion for broadcasting comes from here — my uncle Jeremy Savage was a DJ in Worcester, Boston, and Hartford and I idolized him. It seemed there could be nothing more fun than working at a station. Even now, I still think that’s true!” says Matt. “This is an exciting moment for New England Public Media and I’m energized by the remarkable NEPM team and their shared commitment to serving the region.”


413.863.8055 FourWindsTeachers@gmail.com FourWindsSchool.info

An Independent Middle School for students in grades 5 through 8 Located in Gill, MA

newsletter, is mailed to 15,000 households across the region. It offers a taste of what to look forward to in the coming months — on every screen and every speaker. NEPM Now highlights upcoming programming and the important work we’re doing in the local community.

New England Public Media 44 Hampden Street Springfield, MA 01103 Phone: 413-781-2801 Email: sponsorship@nepm.org

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