Mission accomplished Liana Toscanini, founder and executive director of the Nonprofit Center of the Berkshires, is retiring, Page 5
Berkshire Business Journal 75 S. Church St. Pittsfield, MA 01201 Change service requested
Berkshire Business Journal JANUARY 2026 I VOL. 5, NO. 1
Sharpening its competitive edge
PHOTOS BY STEPHANIE ZOLLSHAN
Bousquet Mountain ski area in Pittsfield is partnering with local bike and ski retailer Berkshire Bike & Board. The collaboration reflects a joint effort to position “not only Bousquet, but also the Berkshires as more of a ski destination,” according to Bousquet Marketing and Program Development Manager Eliza Lindberg.
Bousquet partners with Berkshire Bike & Board on ski tuning, retail BY M ARYJANE WILLIAMS PITTSFIELD — There was a time when the
Berkshire Bike & Board Technical Director Levi Brown checks over a pair of skis at Bousquet Mountain ski area in Pittsfield. Berkshire Bike & Board is partnering with Bousquet this year on retail and ski tuning operations.
Berkshires were a go-to ski destination in New England, drawing thousands of skiers who boarded “snow trains” at New York City’s Grand Central Terminal for weekends on the slopes. As larger ski destinations opened farther north, the Berkshires’ ski boom slowly faded. Participation dwindled, resorts went dark and the rail service stopped running, leaving only a handful of the dozens of ski areas that once anchored the region’s winter economy by the 2000s. Now, one of those remaining resorts, Bousquet Mountain, is determined to restore that legacy through a partnership with local bike and ski retailer Berkshire Bike & Board. Founded in 1932, Bousquet is the Berkshires’ oldest continuously operating ski area and the first mountain to introduce night skiing with lighted trails. Owned by Mill Town Capital since 2020, the 200-acre mountain has long positioned itself as a community-oriented operation focused on skiers of all levels and local partnerships. Under the new collaboration, Berkshire Bike & Board operates on-mountain retail and tuning services, a move designed to enhance the guest experi-
ence and strengthen the mountain’s operations. Rooted in shared values and a mutual love for the community, the collaboration reflects a joint effort to position “not only Bousquet, but also the Berkshires as more of a ski destination,” according to Bousquet Marketing and Program Development Manager Eliza Lindberg. Lindberg said the effort also taps into a broader desire among skiers for smaller, more community-focused mountains. “You go to Bousquet and you see people that you know,” Lindberg said. “That community vibe of come whenever and you’ll know someone [and] talk to the people on the lift next to you… is really important to people right now.” ABOUT BERKSHIRE BIKE & BOARD Founded in 1995 in Great Barrington, Berkshire Bike & Board is a locally owned bicycle and outdoor sports retailer with four locations across the Berkshires and neighboring parts of New York and Connecticut. The company originally offered bikes and rollerblades, but co-owner David Clark said it eventually scaled back its product mix to focus exclusively on bikes. But because the bike business is “extremely seasonal in this area,” Clark BOUSQUET, Page 3