Berkshire Business Journal July 2022

Page 1

Freshened up, but still funky The Lion’s Den reopens after renovations from Berkshire companies. Page 2 Janis Monachina runs the gift shop at the Red Lion Inn — once again — as The Shop Around the Corner opens. Page 2

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Berkshire Business Journal JULY 2022 | VOL. 1, NO. 2

Up on Foolhardy Hill, visitors can find a ‘social lodging experience’ that’s somewhere between roughing it and glamping ...

‘Convenience camping’ BY JOHN TOWNES

H

CHARLEMONT

ospitality options in the Berkshires have become more about the experience than the facility. A plethora of traditional lodging options still exist, and continue to thrive. But the more adventurous visitor to the Berkshires can now get more out of a stay than just renting a room. There are boutique hotels and short term rental sites like Airbnb. A proposal to establish a glamping site was being considered in Becket. There are even new takes on traditional hospitality models like Tourists in North Adams, a self-described hotel and riverside retreat on the banks of the Hoosic River that is situated in a former motor lodge. This list of new Berkshire lodging options also includes Foolhardy Hill in Charlemont, which opened last summer and has staked out a specific niche as a small, accessible campground. CAMPING, Page 10

PHOTOS BY GILLIAN JONES

Above: Katie and Patrick Banks of Foolhardy Hill on Zoar Road in Charlemont offer their guests a unique lodging experience. Top inset: The cabins at Foolhardy Hill are furnished with beds for three to four people, plus an outdoor picnic table and Adirondack chairs.


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