FEATURE
HEAD IN THE CLOUD Christy King, industry expert – media technologies, change management, and chair of the upcoming MediaTech 360 Summit, tells us what to expect from the second annual conference
I
am honoured to chair TVBEurope’s successful return of MediaTech 360 in London. In helping to shape content for this event, I am drawing on my 30-year career in the media business juxtaposed against the knowledge people need today to successfully take advantage of new revenue opportunities during an era of mass disruption. This second annual conference will feature experts who will share valuable information on media distribution solutions, new advertising technologies and concepts, the emergence of esports and Generation Z, emerging cloud solutions, and innovative ideas for data, machine learning, and AI. The TVBEurope team have a great talent for finding hidden avenues to thought leadership that help us gain a better understanding of our industry’s potential. The future vision of the media industry expands upon our networked society, where globally connected, digital, always-on consumers are more sophisticated and demanding in responding to media consumption trends. This phenomenon has been a huge challenge for every mature industry to address, but I believe the media industry, in particular, has turned the corner from thinking “this is hard” to understanding and embracing the opportunities for new businesses and revenue streams. All providers of media content, subscription services and connectivity, have to rapidly accelerate their digital propositions that leverage data insights, machine learning and analytics, and combine those technologies with cloud-based approaches in order to effectively scale into tomorrow. The media industry is somewhere in the middle of this massive content transformation, with much we can learn from other kinds of data-reliant industries. While media has the luxury of the knowledge that in an all-digital ecosystem the most compelling programming can reach global audiences, we have
PICTURED ABOVE: Christy King
TVBE MAY 2018 | 13
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