EDUCATION
AT ISE 2019
Train for tomorrow with 36 courses, workshops and deep dives Business
Emerging Trends
Brought to you by
Technical
PROFESSIONAL DEVELOPMENT
SESSIONS
Half-day sessions cost €155 for CEDIA members (€220 for non-members); 90-minute sessions are €89 (€119). All sessions are included in the CEDIA ALL ACCESS Pass 09:30-11:00: Room D202
11:30-13:00: Room D203
Future technologies: the Silicon Valley scoop
Next generation display technologies
Speaker: Rich Green, owner, Rich Green Design This popular course provides a new perspective on stampeding technologies, their importance and how they can make you more profitable. Learn about dozens of new technologies that are emerging from the secret labs of Silicon Valley. This course is a perfect precursor to the ‘Design thinking & client discovery workshop’ where you will learn how to implement these new technologies into cutting-edge designs.
Speaker: Michael Heiss, principal consultant, M Heiss Consulting HD, 4K, UHD, 8K, HDR, WCG, HFR, HDR-10, OLED. How do all of these things work, what is hot today, obsolete tomorrow and what is coming down the display pipeline? Will LED-Direct and micro-LED replace projectors? What is a Light Field Display? What’s the “next big thing” and how does it all impact your trade? This is the place to get the answers!
11:30-13:00: Room D204
09:30-11:00: Room D204
Essentials of audio visual rack design
11:00-12:00, 15:00-16:00: Room D301
The CEDIA Designer Workshop (free to attend)
Speaker: Guy Singleton, owner, the CEDIA Designer Guy Singleton demonstrates the world’s first home cinema and media room design software that was built by home cinema designers for home cinema designers. Enter your design information and the software will create a technically perfect home cinema or media room with full documentation, rendered to-scale visuals of the finished cinema and a 3D CAD model.
11:30-13:00: Room D201
Luxury sales: client discovery and high performance system design
Speakers: Rich Green (left), owner, Rich Green Design; Jan Martens, Woelf bvba CEDIA members either admire or abhor luxury sales. It’s true that huge projects can make you fabulously successful or they can kill you. Jan Martens and Rich Green have seen the good, the bad and the ugly, and will share their deep experience working with some of the most challenging and rewarding clients in the world. Do you want to be inspired? Take this class and learn how to think big, really big.
TUESDAY
TUESDAY
New battery technologies and energy storage
Speaker: Simon Buddle, education director, CEDIA In this course we’ll start by looking at binary data. We’ll then use simple bandwidth calculations to understand how much bandwidth each system needs, and compare those bandwidth requirements with the capacities available from common carriers.
Technical
Speaker: Doug Jacobson, director, residential technology, Crestron As technology evolves and clients become savvier to the DIY solutions and price points available, what is the best way to achieve this ultimate goal of speed of deployment, incredible user experience and business profits? Doug Jacobson will discuss and debate the pros and cons of programming a custom solution versus a more locked-down ‘configurable’ solution, and how using the right methods at the right time can help you maximise your business potential.
09:30-11:00: Room D203
Wire, wireless and fibre: understanding bandwidth
Emerging Trends
Programming vs configuration: the pros, cons, and what is right for your business
Speaker: Leslie Shiner, owner, The Shiner Group This session will help you learn to successfully manage employees and become a better manager to avoid growing beyond your own level of competence. By evaluating management skills and recognising limitations, you can find the balance between doing and managing. Learn the steps of successful delegation and how to develop a plan to avoid micromanaging staff and become a better manager.
09:30-11:00: Room D201
Business
11:30-13:00: Room D202
Managing for success: striking a balance between doing and managing
Speaker: Ken Erdmann, co-founder, Erdmann Electric With the exponential growth of electronic technologies in the home, an updated power infrastructure is needed. This course will cover DC power distribution, new and better battery technologies, and how this approach will improve the performance, efficiency and economy of the home’s electronic systems. We will discuss the need for better and safer batteries, and the challenges associated with current energy storage technology. After lithium ion, what’s next and how will it be better?
CEDIA Sessions are organised into three sessions. To help you choose your sessions, use the key below to identify the topics of most interest to you
Speaker: Nick Pidgeon, director, Visualization Ltd This course will give delegates a clear, structural methodology for rack building, from planning through to future servicing. It will underline the importance of pre-design considerations including environment and space planning, system design and security, and will also explore in detail the design process itself. Delegates will look at the impact of their design and how it affects final rack type and product selection, the cabling plan, electrical requirements, thermal and power management issues.
14:00-17:00: Room D201
Home theatre audio and acoustics part I
Speaker: Anthony Grimani, president and lead consultant, Performance Media Industries Part one of a comprehensive series where you will learn the basics of sound, sound reproduction, transmission and reflection. Walk away knowing how to analyse room size and shape and predict audio performance for the best surround-sound designs.
14:00-15:30: Room D202
Growing your business without going out of business: making major steps while maintaining your margins
Speaker: Leslie Shiner, owner, The Shiner Group Why is it that when you suddenly double your sales, your profit is cut in half? This session will discuss why, as an integrator, you can’t grow slowly and steadily, but have to make incremental jumps. Discover the cause of the growth plateau and why it occurs in the integration industry.
14:00-15:30: Room D203
HDMI 2.1 update
Speaker: David Meyer, director of technical curriculum, CEDIA Developed by CEDIA with the support of HDMI Licensing Administrator, Inc, this class distills and summarises the key features and functions of the HDMI 2.1 specification. Learn about the new video formats, enhanced audio, new frame transport, all new encoding with unprecedented integrity protocols to assist installations, and of course a big leap in bandwidth with a new cable speed. It’s the biggest change to HDMI since its inception in 2002. So how can you ensure the infrastructure you install now will be future ready for HDMI 2.1? This class is for all AV professionals with an interest in HDMI, with tips and advice from CEDIA’s leading HDMI subject matter expert.
ProfessionalDevelopment 14:00-17:00: Room D204
11:00-12:00, 15:00-16:00: Room D301
How to win at usability: user experience workshop
The CEDIA Designer workshop (free to attend)
Speaker: Guy Singleton, owner, the CEDIA Designer Join founder Guy Singleton as he demonstrates the world’s first home cinema and media room design software that was built by home cinema designers for home cinema designers. Enter your design information and the software will create a technically perfect home cinema or media room with full documentation, rendered to-scale visuals of the finished cinema and a 3D CAD model.
Speaker: Geoff Meads (left), managing director, Presto AV; Mark Warburton, technical director, Ivory Egg Ever wondered why you always seem to return to the same apps, websites and devices? User Experience Design (or ‘UX’) is a design ethos that seeks to present controls in an easily understandable, human-friendly manner that keeps users coming back for more. Using examples (both good and bad) from hardware, software, apps and websites, it explores the emotive side of user interfaces and how, when designed well, they can deliver more than just function.
11:30-13:00: Room D201
TUESDAY
16:00-17:30: Room D203
Long range UHD transmission
Speaker: David Meyer, director of technical curriculum, CEDIA What’s happening with high-bandwidth HDMI signal delivery? Truthfully, no category cabling HDMI transmission method (HDBaseT, SDVoE or AV over IP, etc) is 100% uncompressed at the highest data rates. This course will explore the pros and cons of the available options and how these differences will affect your installations. We will examine the visual differences between compressed and uncompressed methods, demystify the many certification processes, including HDMI Cert., HDMI Cert. Premium, HDMI Premium Active Cert. and more, and look forward at emerging trends in HDMI interconnect and CI certification.
Z-Wave, Zigbee, and Bluetooth: oh my!
Speaker: Mitchell Klein, executive director, Z-Wave Alliance WiFi is ubiquitous (and challenging), and you already have your favourite control system. So, what is Z-Wave, Zigbee and Bluetooth, and why should you care? If interoperability is the Holy Grail, writing device drivers is the crusades. As more and more ‘hero’ products populate the minds and homes of our clients, integrators must become receptive to specifying and installing them. It has become essential to understand what protocols these products are using for control, what these platforms can and cannot do, and how they differentiate from each other. We will explore which platforms are compatible with your favourite control system, and some of the latest developments in the war of interoperability.
11:30-13:00: Room D203
16:00-17:30: Room D204
Lighting controls – embracing emerging trends
Speaker: Simon Buddle, education director, CEDIA Enhance your project management skills by exploring the most common problems with completing projects and the tried-and-trusted techniques for conquering them. By identifying factors at each stage of a project that help or hinder completion, you will achieve increased efficiency and the potential for increased profits!
09:30-12:30: Room D202
The business operations makeover: best practices for today’s integrator
Speaker: Leslie Shiner, owner, Shiner Media Group Your company’s profits are based on your ability to deliver completed projects with limited resources within a given budget and time frame. However, even with good financial management, you may not know how much it costs to produce the job or how much it costs to run your company. A clearly defined plan of action and operations management road map will enable contractors to do the right job at the right price.
WEDNESDAY
09:30-12:30: Room D204
Fibre optic workshop: understanding high bandwidth infrastructure
Speaker: Cameron Smith, CEO, Techlogix Twisted pair cable maxes out at 10Gbps, but 4K@60 4:4:4 requires an 18Gbps infrastructure – what’s an AV engineer to do? This seminar explores the proliferation of fibre optic cabling and the associated technology, including a hands-on workshop for termination and handling.
WEDNESDAY
Completing a project: the last five percent
Speaker: Sam Woodwood, customer education leader EA, Lutron Why is equipment vanishing from my rack/riser? What does the transition to digital lighting control mean in terms of time and materials for the custom installer? This course will explore new paradigms in lighting control, including DALI, wireless lighting control and human-centric lighting. We will discover how to design with reliability, avoid unintended interference and manage new project workflows. We’ll also dive into the new TM-30 metrics for lighting performance.
14:00-17:00: Room D202
Better, faster, brighter pixels: Understanding next generation video
Speaker: David Meyer, director of technical curriculum, CEDIA High Dynamic Range, Wide Colour Gamut, Deep Colour, High Frame Rate, 8K. Each of these advancements enhances video performance well beyond legacy, but it’s in their combination that video can truly evolve to the next generation. This session will enhance your knowledge and understanding by exploring these various elements of video, the many standards behind them, and how they combine to meet or exceed human vision capability. It also includes bandwidth implications and cabling advice for future compatibility.
14:00-17:00: Room D201
Home theater audio and acoustics part II
Speaker: Anthony Grimani, president and lead consultant, Performance Media Industries By building upon existing knowledge gained from ‘home theater audio and acoustics, part I’, this session will explore how loudspeakers work, specification fact and fallacy, and audience and room size configurations.
09:30-11:00: Room D203
New technologies update
Speaker: Michael Heiss, principal consultant, M Heiss Consulting With consumers rapidly increasing their expectations and knowledge related to technology, home technology professionals must understand current and future trends. This course will offer a look at the speed at which new technologies become popular and break down the most prevalent residential technology trends that are happening right now, as well as their future impact on home technology professionals and their prospective clients.
14:00-15:30: Room D203
Designing for micro LED screens in the home
Speaker: Alex Ingram, LED technical specialist, Samsung Electronics; Kris Hogg, European business manager, Samsung What is a micro LED screen and what does the future hold? Representing a significant improvement on standard LED technology, micro LED screens are the next big thing to dominate the market. This course will explore the design requirements of micro LED screens, including the optimum viewing distances, substrate and ventilation, and the audio experience. It will also cover the commissioning and calibration processes, so you can ensure you’re well equipped to integrate micro LED screens into your client’s home with a design that maximises all of the above elements, for a much bigger and better viewing experience.
ProfessionalDevelopment
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14:00-15:30: Room D204
09:30-12:30: Room D301
AI assistants grow arms and legs to become robots!
Designing Ethernet and wireless networks
Speaker: Geoff Meads, managing director, Presto AV The IP network is the backbone of every modern custom installation and the number of connected devices is ever growing. With this in mind it is now crucial that the fundamental design of any home network is robust and well conceived. It is no longer good enough to just ‘plug it in to any available socket’ come install time. This course will explore all aspects of modern network topology, including traffic flow, infrastructure planning, connectivity options and planned redundancy. During the session students will work in groups to develop a robust network that will be stable for an initial and developing list of connected host devices. Wired and wireless connectivity will be included as well as host devices from the AV, computing and mobile world.
WEDNESDAY
Speaker: Rich Green, owner, Rich Green Design Digital assistants powered by AI will become our guardian angels, pervading all aspects of our lives. They can take many forms, or no form at all. Rich Green will dive into the wild world of the physical embodiment of AI, aka robots. Learn how robots in all their outrageous manifestations will work for us and how digital assistants can breathe life into our physical surroundings.
16:00-17:30: Room D203
Low frequency management – optimising impact
Speaker: Patrice Congard, founder, Audio Excellence and Screen Excellence Ltd This session will explore a new approach to optimising time response for complex home theatre audio installations, particularly focused on the low frequency playback. System design will be investigated and explained, covering the importance of the time domain response, how to design an audio system for optimum low frequency impact, and increasing the optimal listening area beyond the prime listening position.
09:30-11:00: Room D203
Wellness is the new luxury
Speaker: Julie Jacobson, founding editor, CE Pro Imagine waking up to a virtual sunrise created by ambient lighting, along with nature scenes projected onto the wall, crickets chirping from the speakers, warm air circulating and the ‘fresh smell of morning’ dispensed through scent diffusors – just like the cavemen had. The science is real, and the business opportunities are immense. Wellness research abounds these days, showing that properly designed indoor spaces can improve productivity, focus, memory, sleep, moods and overall mental and physical health. This presentation addresses the compelling research behind ‘well building’ initiatives, the huge business case for wellness design and the big opportunity for home technologists. There are now certifications for ‘well building’ design, a booming market for ‘wellness travel’ and a worldwide movement towards ‘well-work’ offices and ‘well-stay’ hotels.
16:00-17:30: Room D204
What is overhead and where is profit?
09:30-12:30: Room D202
Advanced lighting design for cinema designers
THURSDAY
Speakers: Guy Singleton, owner, The CEDIA Designer; Sam Woodward,customer education leader EA, Lutron When most people think about engineering a Home Cinema, discussions revolve around speakers, screens, immersive audio codecs and room EQ. While all critical, these elements pale into relative insignificance compared to engineering the actual room itself correctly. In the room design, lighting is a critical element as it will contribute towards aesthetics, safety, image contrast, image colour uniformity and creating a more social space when required to share in more casual viewing such as sports or TV. This course is a deep dive into how to correctly design lighting in highperformance AV spaces to maximise all of the above elements.
09:30-12:30: Room D204
AV-over-IP methods, formats and system design
Speaker: David Meyer, director of technical curriculum, CEDIA Distributing video over an IP network is fast gaining preference over matrix- or splitter-based distribution systems, from professional post-production through to commercial and residential applications. This all-new course is CEDIA’s deepest ever dive into the workings of AV-over-IP, preparing the learner with knowledge about current and emerging compression codes and standards, network speed and latency implications, maintaining video features such as HDR, and best practices in infrastructure and system design. It includes an interactive demonstration workshop with HDMI-based solutions for small or large residential and commercial installations.
11:30-13:00: Room D203
THURSDAY
Speaker: Leslie Shiner, owner, Shiner Media Group This session will help you understand the components that make up overhead and affect your profit. We will work through practical examples to help define your own overhead to be used for both estimating as well as pricing purposes. We will learn how to determine your break-even point to improve profitability. Discover how you can make more money by understanding the nature of your costs. Leslie makes it both interesting and fun!
5G: everything you need to know
Speaker: Michael Heiss, principal consultant, M Heiss Consulting 5G is more than just the next version of mobile phone communication. It is a truly transformative technology enabler that means more than just greatly increased data speed and very low latency. With the potential to make everything talk to everything else the application impact will touch VR/AR, autonomous vehicles, industrial and medical devices and much more. The initial rollout of 5G will raise as many questions as it provides answers and solutions, and in this comprehensive course CEDIA Fellow Michael Heiss will give you the background you need to prepare for 5G, and what you need to know to include it in your networking and device tool kit.
14:00-17:00: Room D203
Technology, consumer trends and business strategy workshop
Speaker: Peter Aylett, technical director, Archimedia Driven by the CEDIA Tech Council, this intensive session explores how both consumer and technology trends will affect attendees and their businesses within the next five years. Suitable for both suppliers and installation companies, the session will start with a lively debate on top technology and market trend predictions. Following this, the group will work to develop actionable strategies to embrace opportunities and mitigate threats. Participants can expect to leave well equipped to plan for a strong future in a time of industry change.
14:00-17:00: Room D201
Home theatre audio and acoustics, part III
Speaker: Anthony Grimani, president and lead consultant, Performance Media Industries This is part three of a comprehensive series that teaches participants how to deliver the best results in surround-sound system designs. Applying the knowledge gained from home theatre audio and acoustics, part I and part II, this session helps students ensure theatre surround systems work in the real world. Learn best practices on proper speaker and subwoofer selection and placement.
14:00-17:00: Room D201
15:00-16:00: Room D301
KNX 101: System design and ETS programming
The CEDIA Designer Workshop (free to attend)
Speaker: Mark Warburton, technical director, Ivory Egg The KNX open protocol is extremely powerful and flexible but the underlying infrastructure still needs to be designed correctly to work effectively. This brand agnostic seminar will look at how the topology works and the steps you can take to guarantee the reliability and stability on even the biggest project. The class will then explore the different ways in which third-party systems can interface to KNX and the best practices to ensure both systems can operate to their full potential.
14:00-15:30: Room D202
Making multi-room audio a better profit stream for your business
Speaker: Hugo Fitzjohn, education manager, Meridian Audio On-demand streaming services now account for more than 50% of our total audio consumption and provide a great opportunity for installers to significantly improve the experience for their customers while increasing profitability. As an industry we should embrace how consumers choose to listen to music and move away from the more rigid, inflexible methods and set ups. We’ll look at the size and shape of the market space and investigate common service providers and the options to integrate these services into multi-room systems.
THURSDAY
THURSDAY
ProfessionalDevelopment
Speaker: Guy Singleton, owner, The CEDIA Designer Join founder Guy Singleton as he demonstrates the world’s first home cinema and media room design software that was built by home cinema designers for home cinema designers. Enter your design information and the software will create a technically perfect home cinema or media room with full documentation, rendered to-scale visuals of the finished cinema, and a 3D CAD model. Technically correct designs include the latest in immersive audio and the product database includes products from the finest manufacturers.
16:00-17:30: Room D202
Upselling fibre optic installations
Speaker: Cameron Smith, CEO, Techlogix Fibre has become a necessary part of audio-visual installations thanks to 4K HDR, 8K and ever-increasing network bandwidths. But how do you convince your customer that paying more for fibre is in their best long-term interest? This course will explore why fibre is necessary and how to craft an effective selling strategy that will improve your customer’s AV experience while increasing your profitability.