FEATURE
company so when the viewer scans the screen they get the recipe as well as the ability to buy the ingredients from that grocery store that is in this partnership programme with us. So it can generate extra revenue for the production company.” The app will be free worldwide to viewers although it is currently only available for Android. There are plans to develop it further post-launch to include premium content such as films where the client might want to attach special promotions to the content. Zarić says the team at Beyond Seen Screen are talking to companies around the world – from Singapore to the US, Ireland and the UK. In fact, Beyond Seen Screen has already signed a deal with Croatia’s Discovery Film&Video to create a pilot programme. It will see
Discovery’s two TV channels integrate the Beyond Seen Screen platform with their video library of 500 documentaries and movies which are available to more than 20 million potential viewers in Croatia, Slovenia, Macedonia, Bosnia and Herzegovina, Serbia, Montenegro and Albania. Igor Rakonić, director of Discovery Film&Video says the first time he saw Beyond Seen Screen his interest was immediately piqued: “This technology can easily work on VHS, Blu-ray, TV, or with any video medium for that matter. That is why we are going to use this service. It will tie additional information to assets playing on our TV channels, creating a more immersive experience for our viewers.” The test project is set to go live on 1st October. n
PICTURED ABOVE: Miroslav Zarić
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