Toynews November 2017

COVER STORY WEIGHTY ISSUES P14

Contents November 2017 Features

COVER STORY: CALLING SCREEN TIME With childhood obesity on the rise, we explore the role of the toy industry in battling the crisis.

INTERVIEW: ISAAC LARIAN LOL Surprise is the collectable of the moment. We talk to MGA's CEO about the line's success.

FEATURE: A COLLECTABLE FRANCHISE More and more, toy makers are skipping TV and diving straight into franchise territory.

INTERVIEW: TOY FAIR TV We speak to Toy Fair TV's Gavin Inskip and Anna Williamson.

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Regulars Opinion 06 Jack Ridsdale 07 Hayley Ferguson 08 Brynley Gibson Market Data 26 Generation Media 27 Campaign of the Month 28 Euromonitor Product Guide 32 Outdoor toys 38 Pre-school toys Back pages 56 People 57 Team of the Month 58 Final word

November 2017 | toy news | 5

10/25/17 16:51

Toynews November 2017

Published on Oct 31, 2017

Future PLC

About

The November issue of ToyNews is here to read online now. This month, we sit down with the industry’s answer to marmite, MGA Entertainment’s CEO, Isaac Larian to talk successes over the last 12 months and the unstoppable rise of LOL Surprise. It’s the outdoor toys special, so we take an in-depth look at the issues surrounding childhood obesity and how the toy industry can help curb the rising problem. With toy Fair 2018 just around the corner, ToyNews catches up with the stars of ToyFair TV, Gavin Inskip and Anna Williamson to talk ToyFairs gone by, what excited the pair about the show and the trends they spot each year. This month, we shine the spotlight on the outdoor toys, bike, scooters and ride-ons and pre-school toy sectors, so make sure to dig in to this month’s instalment of ToyNews for all the latest trends and big issues.

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