January 2015 l 27
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studiofeature world-class monitoring system, to take on immersive audio formats, in a broad range of challenging production spaces.” Ultimately, there is a sense of freedom within the market for individual companies to put the damn kale down and continue to do what they do. Summing up this feeling, Tonge concludes: “We decided long ago that there’s no sense in competing at the low end of the market – there will always be someone who can build a speaker more cheaply. Our existing customers, in both the professional and hi-fi markets, demand the highest possible standards, and that’s what future customers look to us to provide. So far from dumbing down or courting mass-market appeal, we’re heading in the opposite direction.” Sounds good to us. Now pass the cabernet… Q www.genelec.com www.jbl.com www.pmc-speakers.com www.spacoustics.co.uk
HAPPY NEW YEAR? ADAM AUDIO HOPES SO... In November 2014, ADAM Audio announced it was restructuring its business after having filed for bankruptcy. At the time, CEO Klaus Heinz told PSNEurope in a statement that “too fast a growth with too many products created a capital demand we could not raise”. Although the news worried ADAM customers, as evidenced by comments left on the company’s social media profiles, a month after the initial announcement ADAM maintained its position of confidence that it will be business as usual in early 2015. And then – sure enough – two days before this month’s magazine went to press, the good news. New German investment company CWM acquired all of the assets of loudspeaker manufacturer ADAM Audio) on Friday 11 December, with the twofold plan of to bringing production back up to speed and investing in new product. CWM is a Munich-based holding company formed by financial
entrepreneurs Sebastian Canzler and Ferdinand von Wrede. Canzler says: “ADAM Audio is known worldwide in the pro-audio industry for its superb speakers. Due to the high precision and quality of the products as well as the large technical expertise of its employees, the company has become very quickly a leading supplier of professional audio monitors. All of this provides a very good basis for further growth, which we strive for together with the existing team.” Sven Schmöle, managing director of ADAM Audio since February 2011, says: “With CWM we have a partner on our side that supports our passion for innovation and helps us realise our full potential. Our task now is to resume production as soon as possible in order to supply our customers with products again.” ADAM is represented in more than 75 countries and works with its own subsidiaries in the USA, the UK and China. www.adam-audio.com
ADAM Audio A7 monitors at the end of the produciton cycle