OFF THE RECORD
OFF THE RECORD This week, Ubisoft hires Eddie The Eagle and a wind tunnel to promote Steep, and UKIE unveils its eSports whitepaper in style
EAGLE FLIGHT IN an effort to promote its new extreme sports IP Steep, Ubisoft has turned to... Eddie ‘The Eagle’ Edwards... and the French publisher got him to play the brand new title in... a wind tunnel. Yes, the 1988 UK Olympic ski jumper was tasked with taking part in a wingsuit race in the extreme sports title, while being buffetted and lifted aloft by wind speeds of up to 90mph. For his efforts – and obvious mad skills – Edwards won a world record for this. It rounds off a big year for Eddie after his biopic launched back in March.
ESPORTS CRAZY SO you hear about the launch of a new whitepaper. What do you think? Probably at a government building. Lots of men in suits talking policy. But not when that whitepaper concerns eSports and is written by UKIE. The trade body unveiled Growing the UK as an eSports hub at Gfinity’s Arena at Fulham Broadway which, as you can see from the pictures, is a somewhat flashy affair. Plus I defy you to name another policy recommendation that also featured Rocket League. Rocket League! Car football five a side!
December 2nd 2016
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30/11/2016 15:06