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Preview Edition 2017 SHOW HOURS:
Tuesday 7 February 10:00-18:00
Wednesday 8 February 09:30-18:00
Thursday 9 February 09:30-18:00
Get immersed in new realities The Driving Simulator will combine VR with perfectly synched motion and audio
Holovis staff will be on hand throughout the show to ensure that attendees will not only be able to experience the features on offer but also get professional insight into how this type of technology is becoming utilised by a growing range of AV businesses. This is being increasingly seen in the areas of product design, workforce training, factory planning and construction.
COMPELLING CONTENT
Facebook’s Mark Zuckerberg has called virtual reality (VR) the most promising candidate for “the next computing and communications platform”. But where are the biggest opportunities that it offers the B2B marketplace? And how do some related technologies fit in: augmented reality (AR), which overlays an information layer onto the physical world, and mixed reality (MxR), which allows people to interact with virtual reality in a real-world setting? You can find out at ISE 2017. The new ISE Immersive Technology Zone powered by Holovis will be premiered at the show. Holovis is a world leader in sensory experience design in the entertainment, industrial, and retail sectors.
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The Near Miss Simulator will be a compelling experience for those in high-risk industries
FOUR ENVIRONMENTS The ISE Immersive Technology Zone powered by Holovis will occupy a dedicated area within the RAI Amsterdam. Within four virtual environments, attendees can explore the different immersive technologies – VR, AR and MxR – and gain an understanding of how they differ and the business challenges they can help overcome. No pre-booking will be necessary. Stuart Hetherington, Holovis CEO,
comments: “We design complete solutions that transport guests into alternative realities, whether that’s fictional worlds for entertainment or real situations for R&D or training. We are excited to be partnering with ISE to showcase a complete suite of virtual options, from singular immersive experiences to those that can be shared by a group to inspire end users and show the AV industry how they can support the development of complex set-ups.”
The immersive environments on display will feature content created by the Holovis media and software development teams from within the VR remit. These will include the Near Miss Simulator, a virtual training environment delivering compelling content for those working in high-risk jobs, and a Driving Simulator showing the enhanced impact of VR when combined with perfectly synched motion and audio. In addition, an AR Zombie game will highlight the interactive networked capabilities of this technology accessible from any personal device, while the physical challenge of removing as many balls from a Virtual Ball Pool as possible will demonstrate MxR in action. Integrated Systems Events MD Mike Blackman says: “We are delighted to be linking with a market-leading company on the ISE Immersive Technology Zone powered by Holovis. It will showcase how quickly this
ISE is a joint venture partnership of:
Friday 10 February 09:30-16:00
Not yet registered for ISE 2017? Use free invitation code 392881
innovative application of technology is opening up exciting new options and solutions for the AV industry.” As an experiential designer, Holovis delivers VR, AR and MxR solutions within the attractions and enterprise industries – on both permanent and mobile applications. Its installations are embedded in industrial design studios, theme parks, planetariums, science centres, ride simulators, retail digital media and (big) data rooms. Within the attractions space its work includes using AR to transform passive scenarios, such as queue lines, into rich forms of entertainment – alleviating boredom, supporting wider ecosystems and encouraging repeat visits. For enterprise, the company’s ground-breaking work has significantly advanced the development of virtual manufacturing, using CAVE environments and HMDs to visualise complex data sets for design, R&D and next-generation collaborative spaces. The ISE Immersive Technology Zone powered by Holovis will be located in the Park Foyer at the rear of Hall 8.
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