OFFICIAL NEWSPAPER OF
www.iseurope.org
Thursday 12 February 2015 SHOW HOURS:
Tuesday 10 February 09:00-18:00
Wednesday 11 February 09:00-18:00
ISE is a joint venture partnership of:
Thursday 12 February 09:00-17:00
Partnership: invidis and ISE Integrated Systems Events has entered a joint venture with invidis consulting, a leading digital signage and DOOH consultancy, that will further extend ISE’s leadership as the world’s preeminent provider of digital signage events. The agreement sees ISE taking a majority share in the highly successful Digital Signage Conference organised by invidis for the last nine years in Munich, Germany. “We believe that, working together with invidis, we can take what invidis has achieved with its annual event and help give it truly global reach,” said Mike Blackman, ISE managing director. “There are
many synergies here and growth opportunities. Our joint venture further demonstrates ISE’s ambition to be at the forefront of providing market intelligence and thought leadership in the sectors in which it operates.” “invidis has long played a significant role in the development of the digital signage presence at the ISE show,” said Florian Rotberg, managing director of invidis consulting. “This partnership brings together two powerful brands – one with expertise in content and education and one with substantial expertise in event management – and two leaders in their respective fields to
(L-R): Terry Friesenborg, InfoComm International; Florian Rotberg, invidis; Mike Blackman, ISE create digital signage experiences with a truly international scale.” “It’s truly a marriage made in
heaven,” added Terry Friesenborg, chief global officer of InfoComm International.
Promoting balance in the AV industry The first Women of InfoComm Network (WIN) breakfast gathered both women and men to discuss the wider theme of gender diversity and the self-limiting beliefs and unconscious biases that work against it. Sharing both positive and negative experiences from her 20year journey in technology, Sarah Joyce, EMEA VP at Electrosonic and member of the InfoComm International board of directors, reminded the audience that women were still under-represented, and sometimes dismissed, in the maledominated AV industry. She encouraged companies to
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embrace diversity, be it in gender, age, culture and experience as a key to sustaining growth, with mentoring programmes as an essential addition to any company. Organisational development and leadership consultant
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Diana Danziger then hosted an interactive session during which she addressed a variety of topics, including the need for everyone to challenge deeply held unconscious biases about gender, held by both men and women.
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“Forcing the issue isn’t going to help,” concluded Danziger. “We need commitment, not compliance, to address those biases and disrupt them in everyday business.” “It’s important for me to speak to other women who have technical experience in this field,” commented Anja Zocher, communication and conferencing technologies engineer at Volkswagen. “Hearing other people’s experiences, I realise it’s necessary for women to encourage each other to make changes,” concluded firsttime ISE attendee Anna Reljanovic, who handles marketing and communications at Draper Europe.
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THE END OF INFRASTRUCTURE The dominance of cloud and the demise of boxes was predicted by Dr Dinesh Tripathi of Kramer Electronics during ISE’s Unified Communications (UC) panel yesterday. “People have been communicating for years but today’s digital world is different,” noted Tripathi. “For the next generation of products, we must make it easy for end-users to connect devices and get collective work done that can then be shared. In the future, we’ll have an app to communicate and end-users won’t have to worry about infrastructure.” Chaired by Innovad’s Tim Albright and hosted by Kramer, the session brought together a panel of industry experts to discuss current UC market challenges and visions of the future. Onstage, Jan Willem Brands of Barco, Paul Krizan of AMX by HARMAN, Patrick Stewart-Blacker of Crestron and Clint Hoffman of Kramer USA discussed the need for technologies to become simpler to use in increasingly small, informal spaces like huddle rooms or ‘third spaces’ like coffee shops; rooms where even the walls are disappearing and to which people bring a plethora of personal mobile devices with which to connect.
SONOS
Visit SONOS at DL-210 in the Diamond Lounge
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