OFFICIAL NEWSPAPER OF
www.iseurope.org ISE is a joint venture partnership of:
Thursday 9 February 2017 SHOW HOURS:
Thursday 9 February 09:30-18:00
Friday 10 February 09:30-16:00
DON’T FORGET TO REGISTER FOR THE CLOSING KEYNOTE with Daniel Lamarre of Cirque du Soleil at 09:00 tomorrow morning
Tracking tricks and mapping magic
A high-tech magic show is drawing the crowds every hour on the Panasonic stand. Projection mapping, object tracking and droneflown helium balloons combine to create a spectacle that is fast-paced and funny. As well as 300,000 lumens of Panasonic projection, the show involves technology and expertise from Airstage, Analog Way, Arcam, Backstage Academy, Blacktrax, d3 and Painting with Light.
Digital signage is stepping into a bright future BY GEORGE COLE The retail industry is on the cusp of a revolution that could transform the way we shop – and digital signage has a key role to play in this development. That was the message from yesterday’s Digital Signage
Summit ISE, sponsored by EDBAK. In a presentation, ‘Creating the Smart Retail Store of the Future’, Vidya Nagarajan, senior product manager Chrome & Android, Google, said that “Google sees huge opportunities in retail,” adding that “more than 90% of retail sales happen in bricks and
mortar stores.” Technologies such as virtual reality, augmented reality, intelligent tracking and smart digital signage displays that present information relevant to specific customers, could help make the shopping experience more personal and engaging, said
Nagarajan. She added that customers “want to buy the right product, in the right amount, in the right channel at the right moment.” Jose Avalos, global visual retail director for Intel Corporation in the Internet of Things Group, said digital signage was bringing new functionality
to devices like vending machines, “A drinks vending machine that only offered ten flavours can now offer thousands, as well provide extra product information and advertising,” he said. Many new retail developments will use analytics – collecting and cont on page 4
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