OFFICIAL NEWSPAPER OF
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Wednesday 10 February 2016 SHOW HOURS:
Wednesday 10 February 09:30-18:00
Thursday 11 February 09:30-18:00
Friday 12 February 09:30-16:00
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Mobile and interactivity are game-changers for digital signage BY GERORGE COLE Mobile technology and interactivity are set to transform the digital signage market; that was the message from speakers at the Digital Signage Summit Presents sessions, held at the ISE Commercial Solutions Theatre (Stand 8D-360), sponsored by KNX. “Interactivity is a game-changer,” said Frederik de Wachter, strategic marketing and co-founder at DOOHapps: “if a display is interactive, it has more value; you can target better and it’s measurable. If you can measure something, you can make it better.” When de Wachter was on a recent business trip to Munich,
he found that only three of the 44 digital signage screens he saw were interactive. “There’s a huge opportunity for us. Online advertising and mobile advertising are growing – there is a huge shift to mobile.” The key to making a successful interactive digital signage system is to grab the user’s attention; make it fun and engaging; encourage users to share the experience on social media; and track your users, added de Wachter. Digital signage content creators need to be innovative, said de Wachter, “Don’t be scared to try out new stuff, and cooperate with others – don’t try and do everything yourself.” Jody Smith, product manager at
BroadSign International, sees a natural link between Digital Out of Home (DOOH) systems like digital signage, and mobile technology. “DOOH is the call-to-action,” he said: “it encourages interaction and pulls users towards the mobile device.” However, he warned, “Make sure mobile is not an afterthought to your campaign.” Oliver Schwede, senior analyst, invidis consulting, said: “Digital signage is not about technology; it’s about communication. The key to success is to think about your customer and what you want to achieve. Digital signage is a dynamic communication medium, so your display needs to be dynamic and updated regularly.”
Students told: bring your mobile phone to the classroom BY GERORGE COLE Remember the days when students were told to put away their mobile phones and listen to the teacher? Now they are more likely to be encouraged to use their personal mobile device in a classroom or lecture theatre for teaching and learning. The rise of Bring Your Own Device (BYOD) was just one of the hot topics discussed at InfoComm for Higher Education: What’s Working Now, a conference sponsored by AV Magazine.
Digital Signage p14
Allowing students to plug their personal device into an institution’s network has security implications, and many universities have IT
Residential Solutions p28
systems with weak security, said Paul Zielie, CTS-D, CTS-I, manager of enterprise solutions, Harman: “The biggest threat they face is vandalism,
Audio p50
with intruders messing up their systems,” he said, “universities need to ask: ‘what are we trying to protect; who are we trying to protect ourselves from, and how much are we willing to spend?’” Protection includes using passwords, firewalls and encryption, and having conversations with integrators and system designers about security, added Zielie. BYOD and the collaborative learning classroom was the theme of the talk by Mike Shaw, Kramer Electronics. Today’s students are
Smart Building p60
used to a 24/7 learning culture, and learning through sharing and collaboration, added Shaw, “The collaborative classroom is about student-focused group learning. It means that lecturers become more like conductors or directors of learning.” Network managers are often wary about BYOD, said Shaw, “They talk about the need to protect their network, but it’s not their network; it belongs to all of us, and it’s their job to make it happen.” InfoComm is hosting another conference, InfoComm for AV Executives: What’s Working Now, on Friday 12 February 09.30-13.00 Room D204.
Unified Communications p68
Brilliant in Quality and and Design Design BenQ, global leader BenQ, Global LeaderininDisplay Displayinnovations Innovations Visit us at at stand stand 4-U24 4-U24 in in Hall Hall 44 Visit us BenQ.eu ISE.BenQ.eu GGLLOOBBAALL
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