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ISE lights up the night ISE 2018 is set to brighten Amsterdam’s dark winter nights with the World Masters of Projection Mapping competition

As well as being mapped onto the façade of the EYE Filmmuseum, part of each competing video artwork will be projected onto two 40m x 15m water screens. (Picture shows ARCO by Teresa Mar from Amsterdam Light Festival 2016 – © Janus van den Eijnden)

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BY PADDY BAKER A joint venture between the Amsterdam Light Festival, RAI Amsterdam and ISE, the new Masters of Projection Mapping (WMPM) competition will see specially created content from five international video artists projected onto the EYE Filmmuseum, alongside the river IJ. This is a modern building whose façade is a complicated arrangement of irregular geometric shapes, onto which the video content will be mapped. Each artwork, which runs for six minutes, will begin with projection onto two 40m x 15m water screens in front of the museum. These screens will then be lowered to allow the projection to take place on the museum façade. Competition technical partners include Panasonic, disguise (formerly D3 Technologies) Lightware and Alcons Audio, which have all supplied eqiupment; and local integrator BeamSystems, which is responsible for the AV installation. Cultural event organiser Artifex is also a partner. The projections from the five shortlisted artists will be shown from 14 January, with the featured artist changing daily. The judging panel, led by Amsterdam Light Festival creative director Lennart Booij, will convene on the evening of Thursday 8 February, when all five videos will be shown, with accompanying audio. A choice

Not yet registered for ISE 2018? Use free invitation code 401799 of hospitality cruise packages for the evening, sailing from the RAI, is available from Artifex – these can be perused via the ISE website. Rembrandt Boswijk, technical project manager for WMPM, said: “After a helicopter, the best place to see the projections is from a boat, because you can move around and look from different angles.” Other key vantage points for seeing the projections include the quay near Central station and the Amsterdam Tower, which is very close to the Filmmuseum. Boswijk added: “What I think is going to be a challenge for the artists is there’s no point that gives you an overview of the whole building – you can only see part of it. So that could be an interesting thing creatively… They have to keep in mind that people will be viewing it from different places – and the view is different from every position.” The competition comes to a climax on Friday at ISE 2018, when the World Masters of Projection Mapping Presentation and Showcase will be held during the show. This will include presentations from all five finalists, and the announcement of the winning entry. Turn to page 16 to read more about the technical set-up of the competition, and to page 18 for more about the winner’s presentation.

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For the latest show news and updates follow #ISE2018

10 Show Events: Monday


Read about the TIDE Conference, Smart Building Conference, AudioForum and Opening Address

12 Show Events: Tuesday

Integrated Systems Events

Including the new XR Summit and the InAVation Awards

CEO Mike Blackman welcomes you to the ISE Daily Preview Edition and selects some show highlights

14 Show Events: Wednesday

We talk to Florian Rotberg of invidis consulting about Digital Signage Summit ISE

16 Show Events: Thursday

Read about the new World Masters of Projection Mapping competition, the Sports Venue and Fan Engagement Summit, the Stand Design Awards and the Future AV Professionals Programme


18 Show Events: Friday


20 Other events

David Labuskes, AVIXA CEO, sets the stage for a transformational year in commercial AV

Including the new blooloopLIVE event for outdoor spectaculars, and the World Masters of Projection Mapping award ceremony

The XR Technology Zone, the Drone Arena, Show Floor Tours and Special Interest Groups

24 Find your way around the RAI

Remind yourself of the RAI’s layout, and learn the location of the new Hall 15

26 Exhibitor news: Displays and Signage 30 Exhibitor news: Audio and Live Events 36 Exhibitor news: New Exhibitors


Tabatha O’Connor, acting president and CEO of CEDIA, provides an update on the worldwide state of the association

38 Exhibitor news: Unified Communications and Collaboration 40 Show Floor Theatres

A taster of the 160 sessions in ISE 2018’s three Show Floor Theatres: the AVIXA Commercial Solutions Theatre, sponsored by Crestron (stand 8-A470); the CEDIA Smart Buildings Theatre, sponsored by KNX (9-F100); and the AVIXA Unified Communications Solutions Theatre, sponsored by Crestron (11-A170)

42 Professional Development: AVIXA

An overview of AVIXA’s education programme

43 Professional Development: AVIXA Conferences

Details of AVIXA’s two conferences on Tuesday 6 February in Rooms D203 and D204

44 Professional Development: AVIXA Workshops

These are taking place in Rooms D203 and D204

48 Professional Development: AVIXA Flash Tracks

Head to the AVIXA stand (13-N110) for these free sessions

52 Professional Development: CEDIA CEDIA presents an extensive four-day training programme

54 CEDIA Sessions

These training sessions are being held in rooms D201, D202, D301, D302 and D303

58 CEDIA Talks

The association’s thought-provoking, free-to-attend series of presentations – held on the CEDIA stand (1-E10)

60 Professional Development: Exhibitor Sessions

With offerings from Brightsign (Amsterdam Suite), Control4 (G106), d&b audiotechnik (E105/ E106), HDBaseT Alliance (F002), L-Acoustics (E103), Martin Audio (E104), SDVoE Alliance (G109), and Steinway Lyngdorf & Genesis Technologies (G101)

62 News and Travel

Read about flight and hotel discounts through ISE’s partners; and how booking professional development sessions is easier and more affordable with ISE’s new online ticket shop and CEDIA and AVIXA ALL ACCESS Passes

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A busy week in Amsterdam I

Integrated Systems Events’ managing director Mike Blackman selects some highlights from this year’s ISE ’m delighted to welcome you to this Preview Edition of the ISE Daily, ahead of the 15th edition of Integrated Systems Europe. The show has grown steadily since its inception in 2004, and this year sees the addition of Hall 15 to our floor plan to accommodate the increased demand for exhibitor space. As the exhibition has grown, so has the programme of events that runs alongside it. This year we have a bigger-than-ever offering of conferences, seminars, professional development sessions and technology showcases during the whole of the week of ISE, beginning ahead of the exhibition on the Monday and running through to the Friday. Many of these are brand new for ISE 2018, while others are popular favourites that are returning once more.

Key themes One of the key themes of ISE 2018 is XR – an umbrella term covering virtual reality, augmented reality and mixed reality. These exciting new technologies will be examined in the XR Summit, a new conference taking place on the Tuesday, that will discuss how XR can be deployed across a wide variety of business sectors. It is complemented by the XR Technology Zone on the show floor, featuring live demonstrations – many of which you can take an active part in. ISE is spreading its wings in Amsterdam beyond the perimeter of the RAI with the new Masters of Projection Mapping Festival. This is an exciting international competition for video artists that we are pleased to present as a joint venture with Amsterdam RAI and the Amsterdam Light Festival. It promises to bring some spectacular video mapping to the exterior of the EYE Filmmuseum – and the final day of ISE will see the competition winner presented with their prize during a special awards ceremony, where all the finalists’ work will be shown and discussed. Projection mapping will also be one of the technologies under discussion at another new ISE event, blooloopLIVE, which takes place on the Friday morning. Many visitor attractions are extending their hours of operation, and increasing their footfall, by holding night-time events. This half-day conference will examine the innovations that can help to bring the wow factor to this nascent market.

Increasing influence Since this time last year, one of the owners of Integrated Systems Europe has changed its name. InfoComm International has rebranded to AVIXA, as part of the association’s drive to widen its remit and influence beyond its traditional membership. Part and parcel of this is the TIDE Conference, which addresses the creative side of AV – taking user experience as the starting point, rather than technical specs. This had its first outing at the InfoComm show in Orlando last June, and comes to Amsterdam on the Monday before the show floor opens. These are also exciting times for CEDIA, our other owner, which opened its new global headquarters – which contains a world-class training facility and experience centre – last November. Following its



restructuring to a single global entity, the association is busy formulating a new strategy – and consulting its membership as part of this. Both CEDIA and AVIXA are offering a wide range of professional development sessions – from free short sessions (AVIXA FlashTracks and CEDIA Talks) to hands-on workshops. This year, both associations are offering All Access Passes that cover entry to almost their entire education programmes. And if you’re interested in commercial and residential technology, you’ll probably want to invest in a SuperPass, which is equivalent to an All Access Pass from both associations. You can buy these, and sign up for any AVIXA or CEDIA education session, at the online shop on ISE’s website. Our Show Floor Theatres are a convenient way of updating yourself on key industry topics without having to make your way to a seminar room. We have three at ISE 2018: the AVIXA Commercial Solutions Theatre (sponsored by Crestron) in Hall 8, the CEDIA Smart Building Solutions Theatre (sponsored by KNX) in Hall 9 and the AVIXA Unified Communications Theatre (sponsored by Crestron) in Hall 11. Digital Signage Summit ISE, a joint venture with invidis consulting, returns to Amsterdam on Wednesday 7 February after its inaugural outing last year – although its parent event, which takes place during the summer, has been an industry favourite for many years. Our event this year will focus on the shift in the value chain in digital signage, and how different stakeholders need to re-evaluate their roles in the light of this. A long-running ISE favourite is the Smart Building Conference, which this year takes as its theme ‘From Smart Building to Smart City’. This one-day, dualtrack conference, held on the Monday, always offers a wide range of thought-provoking speakers – and as its theme changes every year, there’s always something new to learn there.

Eye-catching ISE has always had some really eye-catching stands, and our exhibitors expend a huge amount of effort in creating and building them. So last year I was delighted to be able to recognise and celebrate that work in our first Stand Design Awards. This will take place again during ISE 2018, organised once more by EXHIBITOR magazine; a panel of expert judges with no connection to our industry will cover the entire show floor and rate the stands against various criteria. The winning stands will be announced in a special ceremony on the Thursday afternoon. There’s the AudioForum on the Monday, the Sports Venue and Fan Engagement Summit on the Thursday, and more besides. You can read about all of these, plus other ISE 2018 attractions, in this publication. In fact, there’s plenty to keep you engaged at ISE 2018, both on and off the show floor, whichever days you attend. It adds up to a compelling argument for extending your time at the show this year. If you haven’t already registered for ISE 2018, remember that you can do that free of charge by using the invitation code on the front of this publication. I look forward to seeing you in Amsterdam in February.

“There’s plenty to keep you engaged at ISE 2018, both on and off the show floor, whichever days you attend”

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AVIXA makes its ISE debut InfoComm International is now AVIXA, the Audiovisual and Integrated Experience Association – co-owner, with CEDIA, of Integrated Systems Europe. CEO David Labuskes, CTS, CAE, RCDD, sets the stage for a transformational year in commercial AV

from their relationship with the AV industry is different than what CTS-certified AV installers need. This year, we’re bringing our new TIDE conference to Amsterdam, the Monday before ISE begins. TIDE – Technology, Innovation, Design, Experience – was created to engage creative professionals and AV customers in thought leadership about design thinking, storytelling, and using AV experiences to achieve their goals. We’re fortunate that Daan Roosegaarde, an incredible designer and innovator, will join us for TIDE to explore the intersection of technology and human experience. It’s the type of insight that’s not only valuable to traditional AV professionals, but also to those creative professionals we’ll be collaborating with to deliver on the promise of audiovisual solutions.

How healthy is the AV industry these days? Are we in a position to deliver on all this promise?

‘It takes expertise and know-how to turn technology into experience’ It has been an exciting year for commercial AV and its leading trade association. How has becoming AVIXA reflected this excitement? InfoComm became AVIXA precisely because the industry has undergone rapid, positive change. When we were in Amsterdam a year ago, we heard from many participants about this change. We were well on our way to becoming a new association, but the message – that the industry needed to pivot from being so heavily focused on technology to focusing on solutions and experiences – was clear, and it affirmed our plans. Don’t get me wrong: Technology and innovation are crucial to our success, and they’re a main reason the halls of the RAI Amsterdam will be full this ISE. But customers today don’t simply buy technology; they buy an experience and an outcome. This is terrific news, and it’s what should make all of us so optimistic about the future of this industry. It takes expertise and know-how to turn technology into experience. That’s where the commercial AV industry creates the greatest value. It’s why companies will continue to invest more in AV solutions. It’s why we believe more creative professionals will have a role in building AV experiences. It’s why so many more of those customers are attending ISE and InfoComm tradeshows – you need to experience AV to fully appreciate its possibilities. Not long ago, some worried that commoditisation would overrun AV. But it’s hard to



commoditise an AV experience. AVIXA reflects all that is unique, enriching, innovative and, ultimately, valuable about AV’s role in people’s lives and businesses.

You mention customers and creative professionals – how will they find a place in this industry? Several ways. With respect to customers – end-users or enterprise decision-makers – we need to raise awareness of what I just described. We’re in the middle of a concerted effort to reach customers where they gather and explain how audiovisual experiences can deliver value to their organisations. We’ve been taking part in conferences in the retail, hospitality, financial services and higher education markets. In 2018, we will be engaging the sports and entertainment and transportation industries. Most recently, we took part in OEB 2017 in Berlin, a conference on technology-supported learning. As we engage these customer audiences, we build relationships and ultimately grow the market for AV solutions and services. And decision-makers understand better how AV can be a strategic asset. Creative professionals – designers, content producers and developers – are already important to the delivery of AV experiences. You can’t have an exceptional experience without the right combination of content, space, and technology. But clearly, what creative professionals need

The industry is already delivering, and it’s very healthy. There is a reason we hear so much news about mergers and acquisitions in the commercial AV market: when it’s your job to grow a business, or to evaluate investment opportunities and turn money into more money, you look for industries that show signs of sustained growth. Around this time last year, AVIXA was preparing its AV Industry Outlook and Trends Analysis (IOTA), in conjunction with IHS Markit, and previewed it for the first time at ISE 2017. It’s a comprehensive look at the global market for pro-AV products and services, with analysis of key solution segments, like digital signage, conferencing and collaboration, and live events. There is also a component in our global summary evaluating the market in key verticals, such as healthcare, media and entertainment, and hospitality. On average, pro AV is growing faster than the overall economy worldwide: and that’s saying something, because for the first time in a while, economies around the world are growing at the same time. Here in Europe, we’re forecasting better than 4% annual growth through 2022, which is remarkable considering the challenging economic times Europe endured just a few years ago. We see a strong market for audio solutions, for example, and a very strong market for control solutions, particularly as Europe shows itself to be a leader in smart buildings development. The state of the industry is strong, but that’s no reason to be complacent. What you’ll see at ISE is the exact opposite of complacency: there are so many companies taking the technology underpinnings of AV experiences and using them in new, innovative ways to deliver the outcomes their customers need.

What are you looking forward to at ISE? For starters, I’m looking forward to the AVIXA stand. Not to give too much away, but we’re embracing our role as promoters of experience. Expect to see it reflected in our presence at ISE when friends and visitors come by the stand to learn more about our programmes and how we all can move this industry forward. I’m looking forward to our first TIDE conference at ISE and to the rich, rewarding professional development programme we’ve put together. We’ve got great partners in AV User Group, SCHOMS and EUNIS that will be collaborating with AVIXA on conferences for end-users and higher education delegates, plus a selection of session tracks organised around user experience, design, AV/IT, and emerging trends. Mostly, I’m looking forward to the excitement. Nothing gets the creative juices flowing like the jolt of energy from an AV industry tradeshow. Never take it for granted. Bring a new customer to ISE – someone who’s never witnessed it – and watch as it dawns on them how awesome audiovisual experiences can be.

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A truly global organisation Tabatha O’Connor, acting president and CEO of CEDIA, provides an update on the worldwide state of the association

‘In total, 789 new members joined CEDIA in 2017 — which means CEDIA represents over 3,700 member companies in 78 countries’


vents such as ISE always have a wonderful flavour to them. When CEDIA professionals gather, it feels like more of a “family reunion” than a trade show. Old friends reconnect, and new friends are made, often by the dozen. It’s always a busy, enjoyable, and productive few days. 2017 has been equally busy, enjoyable, and productive for CEDIA. One of our proudest achievements – one that goes handin-hand with becoming a truly global association – was breaking ground on our new worldwide headquarters. In November 2017, we began work on a structure totalling 40,000sqft, located in the town of Fishers, Indiana – just outside of Indianapolis. CEDIA plans to occupy 30,000sqft, which will include staff office space, as well as a world-class training facility and an experience centre. We plan to occupy this space in November 2018. After CEDIA became globally aligned, the leadership at both the board and staff level decided that it was important to set a unified strategy for the entire organisation by working with Dr Rebecca Homkes, an executive advisor and consultant based at the London Business School, who works with top global companies on growth strategy and execution.



CEDIA is an organisation highly focused on its members and is doing a lot of things to support the membership. However, it’s important to make clear decisions about how to prioritise the work. What is exciting about the process is that the staff and board are working in parallel, which means the final strategy product will be one that everyone will have touched. One of the biggest parts of that strategy? Education. It became clear to us that CEDIA’s in-person and online industry training, standards, and certification offerings were benefits that needed expansion. We also plan to make it easier to engage with CEDIA through increased accessibility of our training tools. We are increasing regional training opportunities and improving the online experience as well as including state-of-the-art training, conference, and ‘userexperience’ facilities within our new HQ in Indiana. In EMEA, the CEDIA office doubled in size in 2017. The expansion included a classroom, workshop, and breakout area – all of which saw the space host close to 100 days of educational events in the year. This great new facility enables CEDIA to provide technology integrators with the latest education in an environment that is set to inspire and engage.

In all, 6,300 individuals were trained in-person in 2017. Online training saw similar growth, and 4,000 classes were taken last year. Those classes – which saw participation that represented 47 countries – covered both business and technical topics, including such offerings as the incredibly popular ‘New Hire Training Track’. Registration rose 15% from 2016 to 2017. New coursework, curricula and white papers are being developed constantly, and older materials are being refreshed. 2018 is set to see even more international training take place, beginning right here at ISE in February. Additionally, CEDIA Certification grew by 10% in 2017. Beyond the in-person training CEDIA has offered (both at its home bases and ‘on the road’) and the online courses, CEDIA professionals again proved their commitment to industry standards. Additionally, CEDIA introduced a new interactive badge programme that allows new digital marketing opportunities for those who are certified. A recertification initiative is currently underway to ensure that CEDIA professionals stay up to date with their status. Meanwhile, CEDIA continues to focus on improving existing benefits as well as developing attractive, additional assets for members. These include: • The Online CEDIA Community; a members-only site to share business and technical knowledge, documents, and network contacts. Members use the site constantly to ask and answer questions. The forum gives members a platform to freely discuss industry news, share ideas, and give expert advice to their peers, as well as access to a variety of downloadable resources. Since its launch, thousands of users worldwide have joined in a number of engaging conversations online. If you’re not involved, then I invite you to take advantage and take part in the discussion at • CEDIA Groups; small, non-competitive gatherings of integrators who meet monthly. Like-minded professionals from different markets gather regularly, online or on the phone, to share tips and advice and find common ground. • Awards programmes on three continents. CEDIA trophies were handed out in London, Australia, and San Diego in 2017 – and CEDIA’s new worldwide footprint was on display with 299 entries from no less than 19 countries. In the EMEA region, 430 industry professionals were part of the magic in 2017, enjoying an evening of networking, fine dining, and unforgettable celebration. To find out more about the 2018 awards programme, and what is needed to compete for the industry’s top awards, visit the CEDIA booth at ISE 2018. • Industry outreach that touched more than 2,000 new partners. The CEDIA Outreach Instructor programme now has 126 new Certified Outreach Instructors (COIs), and 320 partner classes were scheduled in 2017. Through CEDIA’s Designing Integrated Future-Ready Homes Continuing Professional Development (CPD) training course, more and more EMEA members are now equipped to communicate the benefits of professionally installed home technologies to the design and build audience. Available in English, Italian, Polish, Russian, and Spanish, this CPD welcomes more than 700 design professionals onto the course every year. • And, last but certainly not least, the credibility and influence of a global footprint. Seven hundred and eightynine new members joined CEDIA in 2017 — which means CEDIA represents over 3,700 member companies in 78 countries. In the EMEA region, over 200 new CEDIA members have joined in 2017, representing a 6% increase overall. Obviously, we’re thrilled about the direction CEDIA’s headed in, and we’re always happy to share more details or answer any questions you might have. So, please stop by the CEDIA booth at ISE – we’re looking forward to seeing you at the show!

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‘A day of unexpected perspectives’ Paddy Baker talks to AVIXA’s senior VP marcoms about the TIDE Conference, which looks to explore the creative side of AV AVIXA is bringing TIDE – which stands for Technology. Innovation. Design. Experience – to ISE 2018 following its highly successful debut at InfoComm 2017 in Orlando. The conference’s overall mission, according to Dan Goldstein, AVIXA senior VP marketing and communications, is to set the wide range of technology on display at the show in a user context. “The starting point at TIDE is the end-user outcome,” he explains. “We work back from that and weave the technology into the story.” In fact, storytelling was the subject of TIDE in Orlando; but for its second outing, the theme will be ‘Design thinking for business’. Goldstein explains that, from an academic perspective, design thinking is a process in product R&D; it will be covered at TIDE by Jan-Erik Baars from the University of Lucerne. However, the term will be given a wider meaning at TIDE: “It’s about how we take all of this technology – video content, projection mapping, immersive audio, augmented reality and more – and use it to create spaces and experiences that people will enjoy. So in addition to being at the technological leading edge, we’re thinking about design from an audience’s point of view – taking a people-centric approach.” This aspect of TIDE is one of the things that makes Kevin Jackson, marketer and editor-and-chief of Live Communication magazine, a highly appropriate choice as conference chairman, says Goldstein. “He brings a sales and marketing sensibility to the event. He absolutely falls into the category of people who don’t measure the success of an event by the sophistication of the technology deployed, but by whether it meets the objectives of the customer. We’re very happy to have him – he’s very influential in his community. He won’t just introduce the speakers, he’ll steer the conversation – and maybe challenge them a little.” Goldstein is also looking forward to the opening keynote presentation by Daan Roosegaarde, founder of Amsterdam-based Studio Roosegaarde, which develops projects that explore the relationship between people, technology and space. “He works across such a broad spectrum of disciplines,” says Goldstein. “He’s clearly influential in areas like green building, environment, design, technology and communications. He’s at the connection of environmental responsibility, corporate responsibility, design thinking and creativity; his keynote presentation is going to get us thinking in a different way. In fact, our hope is that it will be the start of a day of unexpected perspectives.” Goldstein is also keenly awaiting the presentation by lighting designer Sabine De Schutter: “I really like where she is as a creative thinker. She mainly works on the interior design and architecture side, but a lot of other things influence her work – such as art and culture. She’s also interested in technology, and adding value to a space through lighting design. At ISE, lighting is more commonly discussed in terms of how it can be controlled. Sabine will be bringing lighting into the value discussion, not just the technical discussion.” Looking at the speakers – who also include closing keynote speaker Monika Bielskyte, a creator of future-world prototypes for the entertainment industry, technology companies and cities – it’s clear that AVIXA has fulfilled its wish to bring a European flavour to this TIDE Conference. This flavour is cultural as well as geographical, Goldstein believes. “A design-led approach [to projects] is a little more common in Europe than in North America,” he points out. “And this is reflected in the audiences of the two shows. Compared with ISE, InfoComm has a higher proportion of attendees with an engineering background. A lot of the ISE base has a background in design, experiential marketing, architecture and interior design.” All of which suggests that TIDE should garner an even better reception at ISE than it did at InfoComm. The TIDE Conference takes place on Monday 5 February from 11:00 to 17:30 in the Hotel Okura, Amsterdam. Standard admission is €900 in advance; €750 for AVIXA members (Premium or Elite).



Conference chairman Kevin Jackson

From smart building to smart city Daan Roosengaarde, opening keynote speaker

Monika Bielskyte, closing keynote speaker

Audio networking on the agenda From digital audio protocols to audio over IP, this year’s edition will discuss techniques, applications, standards and more

Dan Goldstein, AVIXA senior VP marketing and communications

AudioForum, a one-day summit that brings together the proaudio and installation business communities to focus on integrated technologies and workflows, returns to the RAI on Monday 5 February. The conference, which is produced by long-standing ISE media partner Connessioni in

collaboration with the Audio Engineering Society (AES), is open to all ISE attendees and is aimed at anyone interested in knowing more about the latest audio technologies and how they interact with, and impact, AV and systems integration. Chiara Benedettini, Connessioni president and

ISE Daily 2018 Preview Edition

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Rob Lane reports on the Smart Building Conference 2018, and unpicks the subjects, speakers and themes that are set to get attendees excited Organised by Integrated Systems Events for ISE 2018, the Smart Building Conference (SBC) is aimed at professionals working in smart homes, smart offices, smart buildings and smart cities, and explores the latest technologies, business strategies, market research and workflow case studies – with presentations from the world’s leading smart building experts and

editor-in-chief, explains: “Audio networking is both an old and a new topic so we will discuss the history and development of technologies and techniques and how that has led to the present situation, as well as looking more closely at AVB, AES67 and AES70, and Dante. We are very happy to have a number of distinguished speakers, including representatives from Avnu Alliance and AES.” The 2018 conference will focus on three main themes: Digital Audio Transport; Audio Design with Audio over IP; and Digital Audio Protocols. The day will begin with Umberto Zanghieri, founder of ZP Engineering, discussing ‘Audio networking and digital transport - from the first steps to today’s protocols and techniques’. In this 30-minute session, Zanghieri will explain how and why the audio industry started to use digital networking, how the first protocols worked, and the benefits of modern protocols and audio over IP solutions. This will be followed by Ruud Kaltofen, DSP systems designer and president AES – Dutch Section, considering the reasons for using audio digital transport in live events. Kaltofen will use his decade of experience in the field to advise on choosing the right technologies and solutions. The final session of the morning will see Donato Masci, acoustic designer, Studio

thought leaders. Taking place on 5 February in the Forum and E102 at the Amsterdam RAI – the day before ISE opens its doors – this year’s one day event is themed ‘From Smart Building to Smart City’ and is expected to pull in more than 400 professionals. “Every year we tackle new subjects and feature different speakers because Smart Building

Sound Service, looking at the issue of ‘Audio design with audio over IP systems’. He will present a number of case studies highlighting different configurations of audio over IP systems, where the benefits are equally divided between users and customers, along with examples where it’s not yet possible to adopt this technology. The afternoon sessions will begin with Avnu Alliance Pro AV segment member Henning Kaltheuner looking at actual network solutions and their suitability for different AV market contexts, in ‘AV networking – one size fits all prospects?’, before Bosch Communications System USA’s Jeff Barryman delves into the AES67 and AES70 standards. The sessions end with a series of open table discussions with the speakers. As Benedettini explains, these 20-minute smaller group discussions are designed to encourage people to take part, ask questions and start discussions: “Each table will be dedicated to a topic or protocol, so people can have more in-depth discussions about the specific topic they are interested in. There will be a specialist moderator/speaker at each table who will get the discussions started by posing questions, after that it’ll be the turn of the audience!” The AudioForum starts at 10:00 on Monday 5 February in Rooms L103 and L104. Tickets cost €89.

is such a wide subject,” explains conference chairman Bob Snyder. “This year’s theme looks at how as more layers of digital networks are blanketing urban space, new approaches to commercial and residential built environment are emerging.” Topics up for discussion at SBC 2018 include: smart workplace technology; the transformation of the

architectural space into interfaces with the digital world; all about building automation systems; the battle for retrofit; the new smarter campus; and how hackers connect with smart buildings. As ever, SBC boasts a number of crowd-pulling speakers to deliver these topics – some of the world’s leading authorities across smart building’s broadchurch, omnidisciplinary fields of expertise. These include IT, AV, building, architecture and facilities management, among others. Guest speakers include Ger Baron, CTO of the City of Amsterdam; Phil Zito, known as ‘Mr Building Automation Systems’; Ron Bakker, founding partner of PLP Architecture; Coen van Oostrom, CEO of OVG Real Estate; and Daniel Schröder, responsible for Siemens Building Technology Division’s Smart Space Building Innovations. Formerly with Johnson Controls, Phil Zito is now America’s number one trainer for building automation systems. Author of Building Automation Systems A to Z, he has trained more than 1,300 building automation professionals and is the editor of Building Automation Systems. Zito will address ‘Demystifying IT in Smart Buildings’ for his presentation. Siemens’ Smart Space Building

Innovations aim to drive a new level of building productivity, and Daniel Schröder will discuss the impact of Alexa for business, the trend to outsourcing building management, and how to triple the value of buildings. As founding partner of PLP Architecture, Ron Bakker has led major architectural projects including The Edge for Deloitte in Amsterdam. Ron is likely to discuss his pet interest at SBC 2018: new technologies and their impact on productivity and well-being. OVG Real Estate founder and CEO Coen van Oostrom led the team of experts who innovated to deliver The Edge for Deloitte, working closely with the client to deliver what is the world’s most sustainable office building. He will be joined, among others, by the renowned Professor Carlo Ratti, Director of the Senseable City Lab at MIT for SBC’s closing panel: ‘From Smart Buildings to Even Smarter Buildings’. Professor Ratti will also deliver the show’s Opening Address – see below for more details. Smart Building Conference 2018 runs from 9:00 until 18:00 in the Forum and E102 at the Amsterdam RAI. Admission is €350 (€227.50 for AVIXA and CEDIA members)

The changing city The ISE 2018 Opening Address promises to be a thought-provoking discussion of how technology is changing the way that cities are planned, designed and managed

Carlo Ratti (Picture: Daniele Ratti

The Opening Address is a longstanding attraction at Integrated Systems Europe. This year it will be presented by Carlo Ratti, an architect, engineer, inventor and professor at the Massachusetts Institute of Technology (MIT). At MIT, Prof Ratti directs the Senseable City Lab. With the slogan ‘Urban imagination and social innovation through design and science’, the lab researches how new technologies are changing the way we describe and understand cities. It uses an omnidisciplinary approach that speaks to designers,

planners, engineers, physicists, biologists and social scientists. By drawing on examples of projects by the Senseable City Laboratory, Prof Ratti’s Opening Address will discuss how the way we describe and understand cities is being radically transformed by the increasing deployment of sensors and hand-held electronics. This is driving a new approach to the study of the built environment, as well as the tools used to design them and mould their physical structure. The professor is also a founding partner of the international design and innovation office Carlo Ratti Associati (CRA), which is headquartered in Turin with branches in New York and London. Drawing on Ratti’s MIT work, CRA merges design and urban planning with cutting-edge digital technologies, so as to contribute to the creation of “an architecture that senses and responds”. CRA created the masterplan for a creative hub in the City of Guadalajara, the Future Food District at Expo Milano 2015, the renovation of the Agnelli Foundation HQ in Turin and the Digital Water

Pavilion at Expo Zaragoza 2008; the last of these was named among the ‘Best Inventions of the Year’ by TIME magazine. Product design projects range from experimental furniture for Cassina to light installations for Artemide and responsive seating systems with Vitra. In each instance, the studio investigated the ways in which new technologies, including digital sensors and portable devices, are changing both the built environment and everyday life. Prof Ratti was also named one of the ‘50 most influential designers in America’ by Fast Company and highlighted in WIRED Magazine’s ‘Smart List: 50 people who will change the world.’ His speech will follow shortly after the conclusion of the Smart Building Conference, in which he will also take part – participating in the conference’s closing roundtable discussion. The Opening Address takes place on Monday 5 February at 18:00 in the Forum. It will be followed by the ISE Opening Reception in the Forum Lounge at 19:00. All attendees and exhibitors are invited to enjoy complimentary food and drinks.

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New realities for 2018 New technologies could be about to transform the AV industry – and ISE 2018 provides an excellent opportunity to find out what and how. Ian McMurray finds out from Benjamin de Wit what visitors can expect to see and learn ISE 2018 sees the first ever XR Summit, which takes place on Tuesday 6 February. Chaired by Benjamin de Wit, founder and festival director of VR Days Europe, it’s an opportunity to hear from world experts on what’s going on in the XR market, illustrated by case studies from those who have successfully deployed it. And there’s more. The XR Technology exhibition area will run throughout the show to allow visitors to go into the subject in even more depth. For anyone who believes that XR is a vital technology for the future of audiovisual solutions – and increasing numbers of manufacturers, distributors, integrators and end users do – these, together with the XR Summit, promise to be unmissable. But what, exactly, is ‘XR’? There is a certain amount of confusion in the marketplace about what the ‘X’ in XR technology stands

for. Is XR Extended Reality – or is it Cross Reality? No matter. There is 100% agreement that XR technology includes VR (virtual reality), AR (augmented reality) and MR (mixed reality). The new terminology makes a lot of sense, because the lines between VR, AR and MR are, increasingly, blurring. Growing interest According to De Wit, the XR Summit and the XR Technology Zone are ISE’s response to the growing interest in XR from visitors and exhibitors. “For exhibitors, there’s a growing need to be able to showcase their products and services that utilise the latest XR solutions,” says De Wit. “For the increasing numbers of end-users who now attend ISE, they’re looking to XR to provide innovative solutions in, for example, areas as diverse as retail display and healthcare.” Location-based XR is on the rise, with museums, arcades

and cinemas integrating the technology, observes De Wit. This, he believes, requires a whole pro ecosystem – from hardware to software to maintenance, as well as content. “Furthermore,” De Wit continues, “as XR penetrates enterprises and becomes a vital element in production processes, management tools and coworking solutions, it will require the pro AV industry to step in. The big companies are leading the way, and we’re also seeing many start-ups taking leading roles.” Lucky “It’s crucial for all today’s players in the AV sector to stay on point and keep innovating,” he adds. “The market hasn’t yet grown as fast as some people predicted, so it could still be said to be young. That means that late comers are lucky: they can still get in – but they need to move now.” De Wit notes that ISE has traditionally been a significant

Benjamin de Wit: “As XR penetrates enterprises… it will require the pro AV industry to step in”

show for those in the digital signage industry – over 400 solution providers were at ISE 2017 – and, in many cases, he believes those manufacturers are looking to embrace XR technology and to feature VR, AR and MR within their commercial offerings as part of their value propositions. XR is far from only about digital signage, however. “The hot markets for XR are definitely training/education, healthcare and enterprise solutions,” De Wit continues. “That’s because, simply, XR has been demonstrated to offer real ROI in the enterprise and training markets. Companies like Audi, Deutsche Bahn and Walmart have

proven that investing in XR is very profitable. They’re not only investing in projects developed by third parties, but also in their own developers because they can clearly see that XR is here to stay.” Disagreement about what the X in XR stands for may persist. It seems likely, however, that after ISE 2018, there will be widespread consensus that XR looks set to become a key technology for the audiovisual industry. XR Summit takes place on 6 February from 10:00 to 17:30. Tickets cost €250 (€162.50 for AVIXA and CEDIA members).

InAVation Awards returns for 12th year This long-established ISE event returns to the iconic Gashouder building The InAVation Awards is the culmination of a programme that sees a wide cross-section of the pro-AV industry compete in a number of hotly contested categories. The best project work, most innovative technology design and effective use of AV standards are celebrated, alongside outstanding distributors, project managers and consultants. Project awards highlight the most accomplished AV installations around the world across a range of sectors. Last year’s winners included the United Nations’ La Salle des Emirates, the Maersk Building at Copenhagen University and – the first winner of a new award for using AVIXA standards – Integrated Audio Visual (India).

12 I

In drawing up the shortlist for the 2018 Technology awards, the judging panel have considered the benefits that various technologies brings to designers, integrators, managers and users of AV systems, rather than dwelling on specification details. Categories include Collaboration and Conferencing, Digital Signage, as well as Small and Large Group Presentation. Each Technology category is voted for online, and promoted by the readers of various national and international media partners. Once again, the InAVation Awards will be held at Amsterdam’s Gashouder, an iconic converted industrial building, during ISE 2018. All costs for the evening are included in the ticket price. The event

begins with an informal drinks reception. Guests then take their seats under the Gashouder’s iron dome; the winners across all Technology and Project categories are announced during a fourcourse gala dinner. The party then continues after the meal with an open bar and the opportunity to celebrate and enjoy time with colleagues and industry peers. For further awards information or to book online visit By email: inavationawards@ or call Dan Jago on +44 1732 359990. The InAVation Awards powered by ISE takes place on the evening of Tuesday 6 February at the Gashouder Westergasfabriek BV, Haarlemmerweg 8E1014 BE, Amsterdam.

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Unique signage insights

ISE 2018 sees the Digital Signage Summit convened again. Ian McMurray talks to Summit chairman Florian Rotberg about the value the conference will bring to delegates, and what’s going on in a rapidly expanding market The Digital Signage Summit has now been taking place for over a decade, with attendance growing year-on-year in line with the growth in the market. It’s no surprise, then, that 2017 saw the first Digital Signage Summit at ISE. The event was a success – which is why it returns at ISE 2018. Targeting senior executives throughout the entire digital signage value chain – including integrators, hardware suppliers, end-customers, network operators, software suppliers, agencies, content providers and media – the Summit is expected to attract an audience of over 150 people. “DSS will deliver exclusive market intelligence and insight to delegates, as well as providing unparalleled networking opportunities,” says Florian Rotberg, managing director of digital signage research company invidis consulting and a co-organiser of the event, along with ISE. “The half-day conference will largely focus on the evolutionary shift in the digital signage value chain. A key question that will be debated is: what are the future roles of systems integrators, software suppliers, display vendors and other ecosystem partners?”

IMPORTANT TRENDS This year’s event will feature the Digital Signage Awards for the first time. Also not to be missed will be tours of the show floor on Thursday and Friday, guided by Rotberg, which will visit selected digital signage exhibitors with a view to gaining a good overview of the digital signage market and the most important trends at ISE. According to Rotberg, 2018’s most significant developments are likely to include retailers increasingly expecting digital signage to be designed as part of an omnichannel ‘experience marketing’ strategy. “The customer journey is in focus,” he believes, “and digital touchpoints need to be seamlessly integrated with mobile, online and other digital media.” In terms of technology, Rotberg expects to see at ISE growing evidence of the rise in fine pitch LED screens,



which he thinks will increasingly replace LCD-based videowalls. OLED/QLED will, he says, also start to have an impact on professional display sales. “Not only have LED solutions advanced to even finer pitches, and front access for easier maintenance is becoming standard for premium LED,” he explains, “but more relevant is that LED is becoming a solution, not just a technology. Suppliers have built a growing partner network and, in contrast to the past, LED solutions are now increasingly available ex-European warehouses and not just ex-factory in China.”

MOST DYNAMIC For Rotberg, the guided tours are likely to make it clear that retail continues to be digital signage’s biggest and most dynamic market, with pressure from online retailing increasingly being felt by bricks and mortar outlets. “Stationary retail needs to offer experiences to distinguish itself from online,” he says, “and digital touch points play a key role in enabling stores to be more experiential and unique.” The corporate market is also becoming more important, according to Rotberg, as video conferencing moves from a few dedicated conference rooms to hundreds and thousands of so-called huddle spaces that reflect new, more informal, more collaborative ways of working. “All in one solutions like the Microsoft Surface Hub and similar solutions are opening up the market,” Rotberg notes. “Beyond this, digital signage – both display-based and LED – is becoming standard in corporate lobbies and public spaces.” The third digital signage market that Rotberg sees as being particularly vibrant is ESL – electronic shelf labels. With the growing implementation of dynamic pricing online – enabling web-based retailers to instantly change their prices in response to changes in the sales environment – bricks and mortar retailers are looking to be able to do the same.

COMPETING WITH ONLINE “We’re seeing real growth in ESL, particularly in consumer electronics and food,” Rotberg observes. “Amazon changes the prices of certain products up to 100 times a week, and consumer electronics retailers especially have already looked, or will begin to look, at electronic shelf labels to enable them to compete with online.” Something else that Rotberg believes may start to become visible on the show floor at ISE 2018 is evidence of the consolidation – which he describes as “long awaited” – phenomenon he has seen over the past year or two. He cites Stratacache’s acquisition of industry heavyweight Scala in 2016 as having begun an “avalanche” of M&A activity. Since then, Scandinavian industry players MultiQ and Zeta Display have acquired various players in the Nordics and beyond, while in Germany, family-owned Gundlach is driving consolidation. Acer – historically considered more of an IT company – is gaining market access by acquiring digital signage integrators and DOOH network operators. The company further strengthened its position in November by becoming the largest corporate shareholder in AOPEN, whose products include a range of digital signage players. “Consolidation has been long overdue,” says Rotberg, “as most players are just too small to manage the global digital signage projects that increasing numbers of organisations are looking to deploy.” For anyone who is involved in any aspect of digital signage, ISE 2018, and especially the Digital Signage Summit, with its roster of panellists drawn from leading digital signage and DOOH experts, promises to be unmissable. The Digital Signage Summit ISE takes place on Wednesday 7 February from 09:30 to 14:00 in room E102. Tickets are €200, or €130 for AVIXA and CEDIA members.

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The competing artworks will all be projected onto the irregular façade of the EYE Filmmuseum

Projecting a good impression The World Masters of Projection Mapping competition looks to be a spectacular part of ISE 2018. Paddy Baker finds out about the technology and the integration work involved in bringing it to life Integrated Systems Europe’s relationship with the city of Amsterdam goes back to 2005, but for most of that time its activities have been focused on the RAI. This year sees ISE involved in a highprofile event in the centre of the city: the World Masters of Projection Mapping competition – organised jointly by ISE, Amsterdam Light Festival and RAI Amsterdam. (See our front cover story for more information about the competition.) A number of technical partners have provided equipment or expertise to the competition. Panasonic has supplied 12 projectors: PT-RZ31 and PT-RZ21 models – WUXGA 3-chip DLP laser projectors with 30,000 and 20,000 lumens brightness respectively. These will beam content from a disguise (formerly d3 Technologies) 4x4 Pro media server, with the signals sent over Lightware HDBaseT equipment. There will also be a large infrastructure of power supplies and cabling supplied by local integrator Beam Systems, which is responsible for the competition’s AV installation. Audio, which will accompany the competition entries on 8 and 9 February, will play out over Alcons Audio speakers. “We have to consider that there are a lot of people living in the local environment, so there won’t be any 105dB techno,” smiles Beam Systems’ sales manager, Jason Malone. Beam Systems has been involved in projection mapping projects for a dozen years, according to Malone. There are two aspects that make this project different from most, he says: “Usually when you project on a building, it’s a relatively flat surface, although it might have



some shapes and angles. But the shape of the EYE Filmmuseum is kind of faceted – there are no straight surfaces on it, everything is tilted or tipped, and triangular. And it’s next to the water – the water’s edge is only about 30m away, which makes it really challenging. Usually you have plenty of distance from a building, but in this case the projectors need to be extremely close, which has made the system design more challenging. Instead of having an array of beamers from one central point, here we’re having to position them all around the building.” Not having the projectors grouped together also has implications for protecting them from the weather. Not only is the event taking place during the winter, but the location has some particular challenges of its own. “I think it’s probably the windiest part of the city,” says Malone. “Also, I always joke about the horizontal rain in Amsterdam – that can be an issue when you’re installing, but once everything’s installed, you’re fine. “We have rebuilt some sea freight containers to include airconditioning, a desk, space for the media server and a desk. You can move around in them, and they have windows that you can close to protect against theft or damage. It’s a little office.” The projectors are also housed within converted shipping containers, and were placed inside them before the containers were craned into position. Initial physical preparation – bringing containers and generators to the site – took place between Christmas and New Year’s Eve. A ten-day installation of the projectors and other infrastructure began on

2 January, to be ready for the first show on 14 January. “The first five days were for placing projectors and rough alignment; the second five days were for fine alignment and mapping,” says Rembrandt Boswijk of Indyvideo, technical project manager for WMPM. (Indyvideo provides AV consultancy and project management services to Amsterdam Light Festival.) As well as projection onto the museum façade, part of each artwork will be projected onto a water screen – and this will be the final part of the installation. The pontoons used for the screen will be put in place on 2 February using a 100-tonne crane, with screen installation and testing taking place over the following two days. Beam Systems has installed cameras so that the whole mapping surface can be seen from the frontof-house position. However, this is only good for a general overview – it doesn’t give sufficiently accurate colour information for calibration purposes. So – even though the projectors can be calibrated

wirelessly – calibration and image alignment were performed by walking around the building and observing the projector outputs directly. Beam Labs, the creative division of Beam Systems, has worked with the artists on the technical implementation of their content into the 3D mapping system. “We are helping them with our knowledge and our artistic ideas to get as close to their ideas as we can, because the shape of the building is so complicated,” says Malone. Boswijk adds: “An artist needs input from the building before they can create their content, so we looked for 3D drawings of the building – but the existing drawings were not accurate enough. So we’ve scanned the whole building in 3D – which was a pretty interesting process. It generates a point cloud of all the scanning points which is translated into a 3D drawing; this is used for the UV map, which is a type of 3D drawing used specially for video mapping.” Malone explains: “Because of

the timeline, we need to have the artists provide content that can be immediately imported into the media server. This will avoid us having to re-map everything when there is a new artist involved; the mapping will all have been done before the artists enter their content.” Beam Systems will run the show from its office on a fully automated basis, so the need for human interaction will be minimal: “The show will be automated and scheduled; we will take care of booting up the projectors, shutting them down at night, booting the media server up and down – and we’ll have remote control from the office if we need to log in. We are available 24/7, and our office is only five minutes away.” All shortlisted entries will be shown on the evening of Thursday 8 February. A choice of hospitality cruise packages for the evening, sailing from the RAI, is available from event partner Artifex – these can be booked via the ISE website.

Future AV Professionals The future of any industry lies largely in its ability to recruit the best people – and ISE is doing its bit. As in previous years, ISE will be running its well-established Future AV Professionals Programme, sponsored by manufacturer and distributor Adam Hall. ISE’s aim is to connect the industry’s future professionals with the industry and to use its unique position to help create a foundation for their careers. The Future AV Professionals

Programme is an initiative designed to introduce students studying audiovisual technology and related subjects to the industry at large, providing them with a deeper understanding of what it is and how it works. It also introduces those students to exhibitors – and vice versa – via a careers fair. To create a fun element, the students – who have been invited to attend by their educational institutions – will also be given a list of things to see and

do to maximise the benefit they will gain from being on the show floor, checking off each item as it is completed. The programme is being held on Thursday 8 February, allowing participants the following day to browse the show at leisure. The more formal part of the day will see leading industry associations AVIXA and CEDIA sharing their perspectives. A presentation by Adam Hall will then provide an overview of the industry.

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Summit sports a new format SVG Europe has partnered with PanStadia & Arena Management for new-look venue summit at ISE 2018

For the past four years sports broadcast association SVG Europe has staged the Sports Venue Technology Summit at ISE in order to provide delegates with an opportunity to find out more about the rapidly evolving design and applications of the modern sports stadium. But for 2018 the association is ringing the changes and partnering with leading venue publication PanStadia & Arena Management magazine to create a brand new event, Sports Venue and Fan Engagement Summit. This new-look event expands the focus to consider other areas related to the overall experience of the modern stadium – in particular those technologies geared towards enhancing fan engagement, including mobile and OTT services. Incorporating multiple networking opportunities, Sports Venue and Fan Engagement Summit will feature panels and presentations involving leading broadcasters, service providers, vendors, architects, designers and consultants. Confirmed speakers span the full spectrum of pro-AV, broadcast and venue operations, and include: Peter Ayres, director Buildings + Places, AECOM; Mike Bondhiek,

managing director, PTI Consulting; Paul Brislin, director and architect, Arup; Roland Hemming, RH Consulting, founder/consultant; Andreas Hildebrand, senior product manager and evangelist, ALC NetworX; Ryan Jespersen, regional manager, EMEA, Wowza Media Systems; James Middling, global head of sports and events, Mott MacDonald; Hassan Peymani, director/co-founder, Volcano City; John Smith, managing director, Media Links EMEA; and Will Waters, senior director IP workflow strategy, NewTek. With a number of new landmark stadiums and arenas due to open over the next few years, the event promises to capture an important moment in time as the needs and expectations of the modern sports venue continue to evolve – particularly with regard to network infrastructures and display technologies. John Sheehan, editor of PanStadia & Arena Management, comments: “Sports stadia are going to be revolutionised over the next 20 years as fans continue to demand an improved experience and venue owners and operators look to maximise revenues. Venues need to continue to engage more diverse user groups and to do this they will

increasingly rely on technology. A closer relationship is also evolving between the fans in the stadium and what is happening on the pitch, with more content likely to come from players. To help with this, stadium architects are not just working with structural engineers anymore but now rely increasingly on data modelling experts for ideas and support in stadium design.” David Davies, editor of SVG Europe, comments: “From the deployment of display technology and high-end audio, to hugely increased quantities of content accessible on mobile devices, the visitor experience of the modern sports stadium is in the midst of a paradigm shift. We are delighted to be partnering with the team at PanStadia & Arena Management magazine to explore some of the key technologies underpinning these changes, and to consider how venues, broadcasters, clubs and federations can all make the most of the emerging opportunities.” The Sports Venue and Fan Engagement Summit will take place in Room E102 from 9.30 to 16.00 on 8 February. It is free to attend.

Andreas Hildebrand

Paul Brislin

Mike Bondhiek

Will Waters

Rewarding ISE’s best stand designs Following a very successful inaugural event last year, the Stand Design Awards are returning to ISE 2018 in an expanded format. The Stand Design Awards were created to recognise and reward the very high level to which exhibitor stands at ISE are designed and built. All stands are automatically entered into the competition, and the entire show floor is visited by stand design experts who have no specific connection to this industry. As last year, the awards are being managed by EXHIBITOR magazine, an award-winning print and online media brand that covers best practices for trade show marketing. Travis Stanton, editor of EXHIBITOR, along with senior writer and awards programme manager Linda Armstrong, will be on site for the duration of the show and will complete the initial round of judging to select the finalists.

An expert panel will then choose the winners, based on eight different assessment criteria points, which include strength of communications, integration of technology, impact, and effective use of space. The judges are: • Alp Gumus, managing partner, Burkhardt Leitner Modular Spaces GmbH, Stuttgart, Germany • Andrew Sexton, creative director and agency partner, 2LK Design Ltd, Farnham, United Kingdom • Arhan Kayar, co-founder, chief creative and design director, Dream Design Factory, Istanbul • Dick de Jong, manager of presentations and collections, NEMO Science Museum, Amsterdam • Simon Phillipson, art director/ designer, Conspiracysinc, Amsterdam Entries will once again be split into size brackets, the number of which has been increased this year.

The four categories for ISE 2018 are Small (49sqm and less), Medium (50199sqm), Large (200-399sqm), and XL (400sqm and more). The winning stands will be announced in a special awards ceremony taking place at 16:00 on Thursday 8 February in the AVIXA Commercial Solutions Theatre (sponsored by Crestron) in Hall 8.

Lumitrix picked up a Stand Design Award in the under 39sqm category at ISE 2017

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The art of the night-time spectacular

Night-time events are becoming increasingly popular in the visitor attractions industry as venues seek to increase their offering, extend their opening hours and become more of a destination in their own right. These events can range from simple live performances to complex, multifaceted productions using video mapping, lighting and laser effects. blooloopLIVE, a new experiential-themed conference debuting at ISE 2018, will explore the trends involved in delivering these night-time spectaculars. The half-day event will explore key examples of successful events and see contributions from both the operators and leading AV players behind their creation. A highlight of the conference will be Philippe Bergeron,

CEO of world-leading projection mapping group Paintscaping. Bergeron has worked with some of the biggest names in the entertainment industry on projection mapping projects, creating unforgettable live events across the world. Building on a varied career that includes computer animation and acting roles in The Sopranos and Iron Man, Bergeron will discuss his world-renowned work and is sure to inspire. Charles Read, managing director of blooloop, commented: “The work produced by Philippe and Paintscaping is phenomenal, and we are delighted to be able to offer attendees of the blooloopLIVE conference the opportunity to gain valuable insight into this. We also have some more extremely exciting announcements to make on

speakers for the event. “And with key developments in the attractions industry meaning many theme parks and visitor attractions have turned towards true multi-day destination resorts, live nighttime spectaculars are often an integral part of the mix. The blooloopLIVE conference represents a great opportunity to hear from the operators and AV companies creating such memorable events.” blooloopLIVE starts at 09:30 in Room E102 on Friday 9 February, and concludes just before the World Masters of Projection Mapping Awards ceremony. Tickets are €150 +VAT (€125 for AVIXA and CEDIA members). Registration is at http://

Ceremony to reveal WMPM winner The winner of the World Masters of Projection Mapping will be revealed at a special awards ceremony on the final day of ISE 2018. The event will showcase the work of all of the competition finalists, which have been exhibited in the centre of Amsterdam since 14 January.



The finalists will be on stage at the ceremony, and will present their entries to the audience. They will talk about the inspiration behind their artworks and the production techniques they have used. The overall winner will be announced at the awards event. The judging, led by Amsterdam

Light Festival creative director Lennart Booij, will have taken place the previous evening, when all entries will have been on display. WMPM presents a unique challenge – creating video art that is not only mapped onto the futuristic exterior of the EYE Filmmuseum, but can also be seen from multiple viewpoints.

In addition to the boat trips on the IJ organised on the judging evening, the projections can also be seen from the quay at Central Station and the nearby Amsterdam Tower. The World Masters of Projection Mapping awards ceremony will take place in the Forum at 12:30 on Friday 9 February.

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05/01/2018 13:26

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Mixed Reality: solving real problems in the XR Technology Zone In the XR Technology Zone at ISE 2018, Holovis will be showcasing an array of emerging technology solutions and demonstrating how they can be implemented to solve challenges in a range of organisational environments

Key themes presented by Holovis in the XR Technology Zone will be applications for entertainment and enterprise including training and simulation, architectural design, collaboration, retail and brand engagement and virtual manufacturing as the world moves towards Industry 4.0. The zone will showcase three interconnected Virtual Reality (VR) experiences to demonstrate how concepts and complex data sets can be visualised as immersive and interactive models, incorporating real world, realtime data and simultaneous multi-person engagement. A VR architectural design experience will let visitors swipe through a timeline and see the building constructed around them. The demonstration is designed to show a completely new way to engage with construction designs, how the process for master contractors can be speeded up and how the way the industry currently views project plans can be advanced. Visitors can then walk inside the building that they’ve just seen being built and discover it is a factory with a robot production line. This will showcase a live digital twin recreating the exact movements from a real robot at Holovis HQ in the UK, seen externally to the headset by a live feed. By modelling real-time data in the virtual space, operators can be instantly alerted to alignment issues, preventing inaccuracies being discovered later down the line. In this new scalable world, data relating to processes that might not be next to each other in reality can be incorporated to show them working side by side. It can also be a collaborative working environment with multiple people in different geographical locations all meeting in the same virtual space to review the data, interact with it and make instant changes or updates.



The third station will be a collaborative VR activity, where people in two different views will be able to build a model Lego car together. Dave Elliott, enterprise business development manager at Holovis, said: “We are looking forward to showcasing some of our latest developments, which will also include another Near Miss Simulator, and multiple uses for Augmented Reality outside of just entertainment and gamification. These emerging technologies are now creating solutions for industry: the applications really do solve business challenges in a way that makes the technology invisible.”

Distributors are, in many ways, the unsung heroes of the audiovisual business. Everyone sees the manufacturers’ products, and everyone benefits from the integrators’ solutions – but who gives a passing thought to what, in many cases, comes between the two? Without distributors, manufacturers would struggle to get their products to market – and integrators and installers would struggle to get the service and support they need. Recognising the invaluable role played by distributors led to ISE launching M2D (Manufacturer to Distributor), which is a free service for both. It makes its fifth appearance at ISE 2018, having proved increasingly popular over the years of its existence. Think of it as a dating app for the AV world, in which distributors can

Drone Arena returns to ISE The pro AV industry’s largest drone exhibition is set to return to ISE, with Stampede bringing a larger and even more wide ranging Drone Arena

Distributor Stampede has long been a proponent of the potential that drones bring to AV integrators – and the Drone Arena, on stand 14A100, features at ISE for the third time this year. According to Stampede president and COO Kevin Kelly, the 2018 Drone Arena will feature more models from more manufacturers and demonstrate applications across a broader range of vertical markets. His company will again team up with the Unmanned Vehicle University to provide a full schedule of application-specific presentations and training sessions, as well as small group and one-on-one information sessions. The separate Unmanned Vehicle University classes will cover in-depth discussions of various commercial applications and how drones are being used currently – such as public safety, infrastructure inspection, surveying/mapping and aerial cinematography. Also returning is the Stampede Fly Cage, which has previously drawn large crowds. Throughout each day, the Stampede Fly Cage will host short presentations by specific drone-related manufacturers who will discuss in more detail how their specific models can be used to support commercial applications. “The Stampede Drone Arena is an event unto itself under the umbrella of ISE,” says Kelly. “It offers a complete programme of product and information that is useful for both integrators and end user customers. Our goal is to empower integrators to leave the 2018 Drone Arena ready to add drones to their 2018 business strategy.” Visitors to the Stampede Drone Arena will also have a chance to win a drone, with one drone being given away each day of the show. Show attendees can put their business card into the raffle drum, and need not be present to win.

M2D at ISE: creating business growth Once again, ISE’S M2D programme will be helping manufacturers to find new business by expanding their distribution base

swipe right on potential manufacturer partners – who can connect with a view to forging long-term business relationships. How does it work? Throughout the ISE halls, kiosks are located in which special screens are installed. These screens show all the territories for which manufacturers are looking for distribution. For distributors, it’s as simple as scrolling through the list to find companies they may be able to represent. To make it even easier, the list can be downloaded to a mobile device for subsequent review. After that, it’s as straightforward as the distributor making contact with the manufacturer. It’s a classic win-win. Not only do distributors have the opportunity to enhance their business, but manufacturers get to expand the

availability of their product range. All that manufacturers have to do to participate is head for the ISE Exhibitor Back Office, and click on the ‘Interact with visitors’ button. Distributors? They just need to be at the show.

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Tech Tours provide insight into unique AV projects Tech Tours have for several years been popular with ISE attendees, typically ‘selling out’ (they are free to attend) well before the show opens. They provide an opportunity to see AV technology in action in some unique projects, and to understand why and how the technology was chosen and deployed in order to meet client objectives. The first tour this year, which takes place from 13:00-18:00 on Monday 5 February, will explore The Canon of the Netherlands at the Open Air Museum in Arnhem. The partially underground exhibition, which opened in September 2017, examines the highs and lows of Dutch history since the Stone Age, combining historical objects on loan from over 12 museum collections. The installation features the imaginative implementation of a broad range of the latest audiovisual, IT network and display technologies. The client and technical systems designer Rapenburg Plaza will join forces with ISE to lead the tour. On Tuesday 6 February, from 18:00-20:00, the Tech Tour visits This Is Holland. Participants will ‘fly’ over the Netherlands’ must-see locations, getting a spectacular perspective of the country from the air, courtesy of the latest motion and projection technologies. The experience features an interactive and educational pre-show area. The designer – Leisure Expert Group – will team up with the client to present the tour. Joost van Berkel, commercial director at This Is Holland, says: “During the Tech Tour to This Is Holland, VIPs will feel, see, learn and experience the Netherlands in a unique way – and in just one hour.”

Special Interest Groups tailor ISE experiences

The Canon of the Netherlands, located at the Open Air Museum in Arnhem, will be the site of the first Tech Tour (Picture © Canon of the Netherlands)

Show Floor Tours offer market insights ISE visitors with a specific interest in digital signage or smart buildings will likely want to take advantage of this year’s Show Floor Tours. Both last two hours. The digital signage tour will be led by Florian Rotberg, who is managing director of invidis consulting and chairman of the Digital Signage Summit. The tour will take in the latest professional display products, and provide insights into developments in LED technology. It will also explore the most recent innovations in digital signage. “The digital signage tour is the perfect way of exploring the digital signage highlights at ISE 2018,” says Rotberg. Digital signage tours start from the invidis lounge near Entrance F on Thursday 8 February at 14:00

and Friday 9 February at 14:00. Bob Snyder is editor-in-chief at Channel Media Europe and chairman of the Smart Building Conference. He’ll be leading a tour designed to encompass the latest technology for smart buildings and smart homes, as well as giving participants insights into the smart workplace. Smart building innovations such as IoT will also be included. “Our tour of innovations and trends in smart building, homes and offices will suit both experts and newcomers,” says Snyder. Smart building tours start from the Smart Building Solutions Theatre (Hall 9-F100) on Tuesday 6 February at 16:00 and Friday 9 February at 10:00.

As ISE has grown over the years, the number of technologies, products and solutions represented has, inevitably, multiplied. That can make it more challenging to see and hear from the exhibitors most relevant to a visitor’s specific interests. ISE has addressed this with the creation of Special Interest Groups that make it easier for visiting executives to have a show experience precisely tailored to their needs. For ISE partners, these unique programmes enable them to enhance their status as organisations able to link senior executives with appropriate vendors. Exhibitors benefit too, as these programmes enable them to meet key prospective customers. ISE this year features seven Special Interest Groups. • The AV User Group is a worldwide community of 650 AV end user professionals. • IML Group’s PFM (Premises and Facilities Management) magazine has been reporting on the sector for over 20 years. • Italy’s SIEC (Systems Integration Experience Community) encourages dialogue among industry members. • SCHOMS members are senior managers working within UK higher education who give strategic direction on technology. • C3 is the flagship forum from media company People and Computers and the only official forum for the ICT sector. • AV-Solution Partner is a 14-member AV media technology network with companies located throughout the DACH region. • Event Partner is owned by German media company Musik Media Verlag, which specialises in B2B technology.



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Come and visit us on the stand no. 5-R60!

Invitation code: 706766

Projection Power, Collaboration & Digital Signage solutions

LED, LCD Video Walls and DLP Cubes

At ISE 2018, Vivitek will showcase its newest, brightest

At ISE 2018, Delta Displays will unveil the newest product in its

single-chip DLP laser projector: the DU9800Z. With a native

FE Series: the 1.26mm Fine Pitch Indoor LED Wall Solution.

WUXGA 1920 x 1200 resolution, 18,000 ANSI lumens and

With superb image quality and a rugged, robust design, Delta

20,000 hours of laser operation, the DU9800Z oers

LED wall solutions are designed to excel in high ambient light

unrivalled colour, detail, and reliability. Visit our booth for

environments and capture audiences’ attention. Visit our booth

powerful projection, wireless collaboration, and digital signage!

for the latest control room and digital signage solutions with Delta Displays LED, LCD Video Walls or DLP cubes.


Booth 5-R60

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XR Technology

XR Hub

Park Foyer

8 Business Lounge

Digital Signage & DOOH

International Media Showcase


Park Entrance F Restaurants / Food Court




ISE Opening and Closing Events


Audio Demo Rooms

Smart Building


11 Unified Communications

14 P7

Professional Development


Holland Entrance C


ISE Shuttle Buses sponsored by

Education Technology D-Meeting Rooms

Organisers Office and Rebooking P1

Drone Arena




1 Europa Entrance B



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For the latest show news and updates follow #ISE2018

A new hall for ISE 2018 Audio & Live Events Technology

To accommodate the demand for additional exhibitor space at ISE 2018, the RAI Amsterdam is introducing a new hall, named Hall 15, at the front of the complex. Attendees who were not at ISE 2017 should also note that there is now a Hall 14 in Congress Square; additionally, last year saw some renumbering of halls arising from the opening of the new Hall 9.



Once you’re at the show… There are a number of wayfinding tools available to help you find your way around. • A free pocket-size fold-out floor plan contains a map of all the halls, plus an exhibitor listing • There are a number of touchscreen wayfinding kiosks in the circulation areas outside the halls • The ISE app can plot a route from your current position to any stand or seminar room

6 Wielingenstraat

3 5 Residential Solutions P9




Press Room sponsored by

Amtrium Entrance L







Discovery Zone

designed by 3d-berlin


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DISPLAYS AND SIGNAGE Even the casual observer at ISE can’t fail to notice the plethora of display technology on show – whether it’s videowalls, projectors, digital signage displays, touchtables or kiosks. With applications in just about every vertical you can think of, it’s no surprise that display technology is such a mainstay of the show. And each year seems to bring bigger, brighter, thinner, more responsive displays. Here are some of the display innovations that will be on the ISE 2018 show floor

Videowall visions for the future LANG

Stand: 1-H50 A new high-resolution LED product with a pixel pitch of less than 2mm will be used to create a 100sqm videowall on the Lang stand during this year’s ISE, the company has revealed. Full details of the new high resolution LED system remain under wraps until the show itself, but according to Lang, the new product is the result of research into current market trends, as well as the testing of new technology from leading manufacturers. First discovered during a collaborative technology shootout with customers, Lang specialists have since modified the LED

cabinets in close cooperation with the manufacturer and adapted them to meet the company’s own standards and requirements. Having completed a series of largely mechanical improvements, the new product will be launched bearing the Lang Edition seal, denoting its status as a Lang-optimised LED product. Lang has invested in 600sqm of the product, with the 100sqm wall at ISE 2018 marking its international debut. Further highlights on the LANG stand will include: new projector innovations, an example application of an immersive room, an area focusing on AV over IP (aimed at more technically minded visitors), plus celebrations to mark the company’s 40th anniversary.

Displays on the Lang stand at last year’s ISE. This year, a new high-resolution LED product will be used to create a 100sqm videowall

Digital signage products unveiled Self-service kiosks


Looking to expand its network of global partners for a second year at ISE is Queen’s Award for Enterprise [Innovation] winner, Allsee Technologies. Allsee says that unlike other manufacturers that offer digital signage products, it is an OEM/ ODM, exclusively focused on this market with understanding of the requirements of its customer base.

Allsee is exhibiting core ranges including USB plug and play displays, all-in-one network displays, freestanding digital posters, digital menu boards, and ultra-high brightness monitors. Also on show are PCAP and IR touchscreens, 10in POS touchscreens, videowall displays and interactive touch displays. Allsee is also showcasing some unlaunched and bespoke products, such as ultra-wide stretched displays, hanging rod screens and advertising touchscreens.

Allsee says it has been working closely with its partners for over 10 years, providing turnkey solutions for customers and offering bespoke products and solutions. The company designs its own software in conjunction with the hardware that it manufactures, providing complete all-in-one solutions for promotion, integration, maintenance and use. It also provides unbranded marketing materials, as well as a three-year warranty and UK based lifetime technical support.

Mountainous table provides a heavyweight message TOTEM OF DESIGN Stand: 15-H265 In the world of interactive kiosks and tables, standing out is key. So Totem of Design has set itself the goal of offering something completely different. The Italian company uses unconventional materials to create interactive tables that can offer both a tactile and a visual experience. ISE attendees are thus being presented with a smart media table called Mont Blanc – ‘a mountain’ merged with a digital screen. According to the company, “streaks of the millenary rock come to life thanks to the power of technology, combining past and future into a weave of forms and emotions”.



Mont Blanc is ‘easily demountable’ to facilitate transport and shipping, is scalable in various formats, and can be integrated with Totem of Design’s main brands. Further finishes are available in terms of colours or material effects such as ‘luminescence’ or cement. In a market such as digital signage, where screens keep on spreading, it says it is important to make the digital message unique and unequivocal in order to stand out from competitors and capture customers’ attention. A Totem of Design spokesperson said: “We firmly

believe that design is a form of immediate communication which is easily recognisable, because we are surrounded by a world that has taught us to unconsciously intercept these types of signals.”

The Mont Blanc interactive system combines a ‘mountain’ with a digital screen

shine bright


Derhino is showcasing a variety of products which benefit from the company’s research and development background. Core products are outdoor high brightness LCDs and self-service kiosks. The Chinese digital signage and kiosk manufacturer is exhibiting high brightness monitors, a 55in outdoor high brightness touch kiosk, a 47in high brightness hanging type display, a 43in indoor inclined digital signage, a 32in self-service kiosk, a 55in indoor floor based double sided digital signage and a 21.5in wall mounted magic mirror display. All products and solutions are suitable for use in financial environments, shopping malls, transportation and many other industries, claims the company.

Digital signage and kiosks benefit from Derhino’s R&D

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Meet AVIXA Believe In The Power Of Audiovisual Experiences

InfoComm International is now AVIXATM – the Audiovisual and Integrated Experience Association. For more than 75 years, our members have believed that audiovisual technology can change how people communicate. That means, your AV work changes how people experience the world. That’s a lot to take in. Luckily, you have a welcoming community of creative, tech-savvy people to support you. You belong in the AV community.

Visit us at Stand 12-N110 to learn more.

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NPP control room display goes large The NPP direct view LED display, designed specifically for command and control applications, takes centre stage

MITSUBISHI ELECTRIC Stand: 2-A20, 2-B20 A fleet of new and updated control room display products is being showcased at ISE 2018 by Mitsubishi Electric. The centrepiece of the company’s presence is a full-size control room simulation featuring the newly released NPP direct view LED screen. At over 11m in width, the NPP control room display at ISE 2018 is the largest yet shown in public, claims the company, providing an ‘impressive’ demonstration of the capabilities of the newest technologies to be

added to Mitsubishi’s portfolio of professional control room displays. The company claims its VS15NP160 (15-NP) is the first direct view LED display to be designed specifically for the command and control market. Over three years in development, the 15-NP incorporates many of the proprietary technologies found in Mitsubishi Electric’s DLP videowall range, plus several new patented features intended to optimise performance and longevity in control room applications. Complementing the NPP display are several examples of Mitsubishi’s core DLP control room videowalls, including its 60HS12 Slimcube, and the latest version of

the 72in 72WE120 DLP cube. Another major launch for ISE 2018 is a new suite of visualisation and management software. Designed for native IP networkbased command and control display architectures, the S-SF software suite enables networkbased display systems to operate more efficiently and with greater scalability, claims Mitsubishi. The LCD product range has been extended with the addition of new high-brightness versions of the 55in LCD control room display, the LM55P2. On show at ISE, the company claims the LM55P2 is ideal for compact control room applications such as CCTV monitoring or crisis suites.

‘Seamless’ LED touch-enabled videowall LEYARD AND PLANAR Stand: 12-H80 This visualisation veteran is showcasing the latest in its display innovations at ISE 2018, including a first-of-its-kind seamless LED touchenabled videowall. Visitors to Hall 12 at ISE 2018 are able to view the interactive Leyard LED MultiTouch, which the company says delivers ‘superior visual performance’, enabled by the patentpending Leyard Pliable LED Touch Surface (PLTS) technology.

28 I

Leyard’s patent-pending Pliable LED Touch Surface Available in 0.9mm (PLTS) technology lies behind the videowall and 1.2mm pixel pitches, the company claims its proprietary technology ‘revolutionises’ interactivity for narrow pixel pitch LED videowalls by offering a smooth and durable LED touch surface. Steve Seminario, vice president the AV industry. This year’s show of product management at Leyard is the first time we’ve featured the and Planar, said: “We are very excited Leyard LED MultiTouch video at ISE, about ISE this year and welcome and considering its size and cuttingthe opportunity to showcase our edge touch capabilities, attendees are growing portfolio of innovations to going to be impressed.”

All-in-one interactive kiosk debuts

PEERLESS-AV Stand: 12-F90

Being showcased for the first time outside the US at ISE 2018 is the KIPICT555 all-in-one kiosk, powered by BrightSign. Featuring slim frames and a small footprint, the kiosk comes fully assembled for quick and easy installation in hotels lobbies, restaurants, airports, stadiums, retail stores, museums, and other indoor public spaces. Incorporating a 55in commercial grade LCD display with six simultaneous points of IR touch interaction, 9ms response time and 5000:1 contrast ratio, the kiosk is ideal for audience engagement, claims Peerless-AV. The company says setup of the KIPICT555 is simple, configurable via microSD card, USB, WiFi, Bluetooth or cable. Using the embedded BrightSign HS123 media player and BrightAuthor

The KIPICT555 LCD digital touch kiosk comes fully assembled for quick installation

software, users can design and publish interactive content for a variety of uses, such as wayfinding, entertainment and digital merchandising. They can also update messaging and interact with the kiosk remotely via Ethernet, WiFi or the BrightSign App.

DOOH campaign shoots for global goals QUIVIDI Stand: 8-C319 In 2015 the United Nations launched The Global Goals for Sustainable Development, a series of ambitious targets to end extreme poverty, fight inequality and injustice and fix climate change by 2030. Through Project Everyone, a coalition of charities and businesses came together to drive awareness for the goals in digital out-of-home (DOOH), using an innovation from Quividi called Campaign Genius, which for the first time allowed for real-time evolutionary campaigns in DOOH on a large scale. Shopping centre owner and manager Westfield donated screen time to the campaign and ran the spots last September in three of its malls. The ad was a ten-second

video composed of four clips of twoand-a-half seconds each. The first three clips featured ‘Goalkeepers’ selected and sequenced by Campaign Genius; the last was a branded call-to-action outro. To the audience, this looked like a regular DOOH campaign. However, the local attention dynamics as measured by Quividi were being fed to the genetic algorithm. This recombined the sequences that fetched the most attention, allowing for the most optimised sequences of Goalkeepers messaging for each individual screen, its environment and its audience.

Quividi’s Campaign Genius in action at Westfield

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For the latest show news and updates follow #ISE2018


Holographic showstopper PANASONIC Stand: 1-H20 From live fashion catwalks to projection mapped sports cars, 4K robotic screens and magic shows featuring moving projection, Panasonic’s ‘showstopper’ performances have become a ‘must-see’ part of ISE over recent years. ISE 2018 will once again see Panasonic return with a new show that will combine visual arts performers, laser projection technology, 3D mapping and

tracking. In combination, the show-stoppers will leave the audience wondering where the live performers start and the projections finish, the company says. With a show design by the Painting with Light team, Panasonic has joined forces with NovaLine, which will be providing ‘invisible’ projection screen fabrics. When combined with laser light from Panasonic’s 3-chip DLP laser projectors, the result is said to create a very bright and realistic looking image.

Thomas Vertommen, European product marketing manager at Panasonic, said: “There is a magic surrounding projection mapping, which is hard to achieve with other visual techniques. Laser projection technology has the ability to engage people and bring objects to life with compelling, storytelling experiences.” Panasonic will once again partner with Blacktrax and disguise (formerly d3 Technologies), which will provide the tracking solution and server technology behind the live show.

Panasonic’s 3-chip DLP laser projectors - the 30,000lm PT-RZ31K (pictured) and 20,000lm PT-RZ21K – will be used to create realistic holographic images during the showstopper performances

Think Touch delivers sensory education vision AVA VISION Stand: 8-C274

Think Touch focuses on group learning

The Think Touch, which is being showcased at ISE, is a multitouch display table that allows multiple numbers of users to enjoy educational and entertainment contents through a multi-touch 32in screen. AVA Vision says Think Touch is designed to be a powerful

tool for learning and playing through small-group collaboration. Since 2005, AVA Vision has focused on interactive touch solutions, providing simultaneous multi-touch sensors and developing digital signage with its touch applications. Recently AVA Vision has been focussing on touch table and small size advertisement products,

concentrating its knowledge and experience on retaining high level technology and quality in the digital touch and signage industry. The Think Touch offers pre-loaded applications that allow group learning and make classwork interactive, so building on the students’ creative and communication skills, says the company.

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AUDIO AND LIVE EVENTS One of the largest halls at ISE 2018 is Hall 7. Previously devoted to audio, its scope has been expanded this year to include technology for live events as well. In fact, audio is such a big part of ISE that you’ll find it in a number of the other halls. Here’s a selection of exhibitors from the audio and live events world

Modular 2-way column loudspeaker debuts ALCONS AUDIO Stand: 6-H150 Making its ISE debut is the QR24/110 modular 2-way column loudspeaker from Alcons Audio. It is designed to be used as a scalable vertical array system, for both permanent and (limited) portable applications. The speaker combines a 1:1 linear and dynamic sound reproduction with what the company says is superb intelligibility and throw, in even the acoustically most challenging environments. The symmetrical acoustic design, in combination with the wide, patented 110° horizontal dispersion of the RBN high frequency drivers (up to 20kHz), is claimed to offer a coherent horizontal pattern control with seamless coverage. This widens the stereo sweet spot significantly, according to Alcons, for an off-axis positioned audience. By using only two 12in RBN pro-ribbon transducers for the mid-high frequencies, the system’s 90% active frontal radiation results in what is claimed to be a sharply controlled vertical dispersion. This, says Alcons, offers a unique, SPL-independent intelligibilityover-distance, without the necessity of DSP-based beamshaping. Alcons also highlights the flat frequency response and the fast transient response of the RBN mid-high frequency transducers.



The company says this, in combination with the sharply controlled dispersion, allows maximum gain before feedback (GBF) up to directly in front of or under the system.

Limelight for a digital age CHAUVET PROFESSIONAL Stand: 7-R250 One of the latest additions to the Chauvet Professional Ovation lighting range is the Ovation F-915VW. This is a high power, variable white, Fresnel-style fixture that uses a six-colour mixing system to render an array of colours. Chauvet says the fixture projects a consistently smooth output with a high television lighting consistency index (TLCI), colour rendering index (CRI) and colour quality scale (CQS) values at all colour temperatures. This holds true across a wide range of correlated colour temperatures (CCT), namely 2,800° to 8,000°K, with markers at every 100°K.

Each colour temperature can be further adjusted for +/- green and a motorised zoom, while a 30°-85° field angle allows light to be added where it is needed. The combination of its bright, soft field of light in nearly any temperature of white with high CRI and CQS and its virtually silent operation makes the product ideal for studio, film and theatre applications, claims Chauvet. In addition, the fixture includes remote device management, adjustable pulse width modulation and 16-bit dimming. The colour temperature and hue, along with zoom and output, can be controlled via DMX or on-board dials.

The Ovation F-915VW is a variable white LED Fresnel with high CRI and motorised zoom

Help for the hard of hearing HUMANTECHNIK AUDIOROPA Stand: 7-C227

Sound challenger: the QR24/110 is a modular 2-way column loudspeaker offering wide coverage and maximum GBF

Noisy environments can be a nightmare for people with hearing impairments. Those with healthy hearing can overcome difficult acoustic situations without the need for supportive technology. However, users of hearing aids or people with cochlear implants often have trouble understanding the spoken word when there’s even a small amount of acoustic interference. As a result, operators and suppliers of public address systems for events, transport applications and cultural

centres know that they reach only about 90% of their audience. According to hearing technology specialist Humantechnik, integrating induction loop technology into audio systems will enable them to reach the remaining 10%: people with impaired hearing. The special amplifiers, which provide inductive audio signals through a wire loop laid out in the room, are compatible with all types of PA system. Users of hearing aids and cochlear implants can switch their devices to direct inductive reception and thus completely avoid acoustic interference. Humantechnik is presenting its Audioropa portfolio of

solutions for high quality inductive transmission of audio in Hall 7 at ISE 2018, promising a highly compact digital loop amplifier that provides audio power in a small format. Humantechnik Audioropa’s highly compact digital loop amplifier promises powerful audio in a small format

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No subwoofer required NEETS Stand: 1-F130 Featuring a built-in amplifier and two sets of 4in woofers and 1in tweeters, the recently announced Neets Sound Bar – SB1 does not require an external subwoofer. Designed to enhance the meeting and conference room audio experience, the SB1 can be connected directly to a display or sound source. It works out-of-thebox via the wake-on-signal, or it can be seamlessly connected to a control system through the RS-232 port. The tiny speakers typically built-in to a display usually cannot provide the clear audio required for productive meetings, Neets believes. Michael Rumph, product manager at Neets, said: “We wanted

to address that problem and make it easy for users to upgrade the sound experience. That’s why we developed the Neets Sound Bar. However, sound alone doesn’t cut it. At Neets, we recognise that AV equipment must also complement the design of contemporary meeting and conference spaces. [We do this ] by developing a sound bar that combines an aesthetically pleasing design with high-quality audio and that works out of the box. “Additionally, when combined with a control system, presenters can experience an even better sound performance by choosing between ‘Presentation’, ‘Unified Communication’ and ‘Music’ modes.” The all-black Neets Sound Bar comes with a vinyl-covered cabinet and a fabric-covered grille.

Bridging the sound barrier D&B AUDIOTECHNIK Stand: 7-C195 Soundscape technology from d&b audiotechnik aims to bridge the gap between the physics of loudspeaker system design and the creation of artistic material. On show at ISE 2018, Soundscape operates on d&b’s DS100 signal processing platform and empowers sound designers and engineers with multidimensional source placement, acoustic room simulation and signal matrix processor capability. The first product release of Soundscape comprises three component parts: a signal processing engine and two optional

d&b audiotechnik’s DS100 signal processing platform

software modules. The processing engine hardware takes the form of a signal processor and matrix, with which sound designers will be very familiar, says the company. The software components include the En-Scene object positioning tool, which allows individual placement and movement of up to 64 sound objects. In addition, the En-Space room emulation software enables designers and engineers to add

room emulation of reverberation signatures to any given space. Soundscape is a two-layered technology. The basic layer comprises setup and configuration via the d&b ArrayCalc software modelling tool. On top of this is the creative layer, where the sources and the sound objects (performers and instruments) are placed, and where pan and room acoustics are set.

Modular audioCube pairs up for ISE ALLOCACOC

Hip to be square: Allocacoc has returned to ISE with the revamped audioCube

Stand: 14-M140

The Neets SB1 sound bar is completely self-contained

First showcased at ISE 2017, the audioCube Bluetooth portable speaker offered a surround sound experience. This year, Allocacoc has returned with what it describes as ‘the audioCube reinvented’, the audioCube |Modular|. With the new system, users can create a personalised audio experience by pairing the speaker with other Allocacoc audio modules such as bass, tweeter, or loudspeaker, to create a more multi-layered sound. An ‘infinite number’ of the audioCube |Modular| speakers can be paired, says the company.

With an internal battery that lasts for at least 12 hours, the 11cm speakers can be used both indoor and outdoor without an external adapter. Yixia Jian, co-founder, of Allocacoc, said: “Allocacoc is an international industrial design company with a vision

to set a different standard. We are constantly anticipating and translating modern consumers’ demands into our products.”

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Speakers to make an impression VIVALDI Stand: 15-S289

Array offers vertical versatility COMMUNITY PROFESSIONAL LOUDSPEAKERS Stand: 1-H130

Speaker manufacturer Vivaldi is unveiling its Keope line at ISE. Featuring a completely new design for the Italian company, Keope offers a combination of bookshelf and column speakers in customisable colours. Vivaldi has recently also introduced the Giove FREEMK2 series, a tiny in-wall 25W+25W amplifier with Bluetooth module and FM Radio with RDS. According to the company, it features a simple, user-friendly graphical interface with settings to customise the sound system. Other products in the range include FREENETmk2 and iFREE, which are completely controllable and compatible with home automation via an RS485 port. Each has a built-in microphone for intercom configuration, two aux inputs, and a USB player. Also on show is the G&G reference speaker line for home theatre, hi-fi and conference systems.

Vivaldi’s new speakers are completely controllable and compatible with home automation

Supervision and integration are made easier with Vivaldi iControl, says the company. As well as controlling Vivaldi’s multi-room systems, the supervision system also integrates the major home automation protocols including KNX, Modbus and Z-Wave. With Vivaldi iControl App, available for iOS/Android, users can customise the graphical interface, adding the simplest, basic controls or the most extended and complex monitoring functionality.

Small grille, but a big voice JAMES LOUDSPEAKER Stand: 7-P205 The 63SA-7HO.8 high-output inceiling loudspeaker is a full range three-way system engineered to accommodate the narrow 8in (200mm) ceiling beam widths found in modern construction. It will deliver ‘uncompromising’ sound from a tiny grille, claims James Loudspeaker. Designed for whole-house entertainment and home theatre clientele, the new speaker uses proprietary drivers, including a 6.5in aluminium PowerPipe subwoofer, a 2in midrange and a ¾in tweeter. The company claims these combine



to deliver ‘room-filling, full-range musical playback’ including clearly defined bass response, all through a diminutive 3in opening. Power limiting circuitry aims for high reliability and performance for any application. The 63SA-7HO.8 features aircraftgrade aluminium construction and a modular design, in-tended to provide long life and easy service if required. It includes a built-in limiter to also maximise long-term reliability and reduce the likelihood of service calls for integrators. The speaker joins James Loudspeaker’s Small Aperture series, available with an array of 3in round and square standard and décor-matched customised grilles.

The 63SA-7HO.8 loudspeaker can accommodate modern narrow ceiling beam widths

The system design options of the I SERIES family have been expanded with the IV6 Modular Vertical Array 600 system. Designed for installed indoor or outdoor applications, IV6 is described as a scalable, adaptive sound reinforcement system featuring wide-dispersion IV6-1122 array elements (12in, two-way) available in two complementary vertical coverage angle versions (5° and 15°). Up to 5° of splay between elements is said to eliminate excessive overlap or coverage gaps, overcoming the physical limitations and acoustical tuning difficulties of conventional line arrays and constant-curvature arrays, while maintaining the best qualities of each in long-throw line arrays, mediumthrow progressive curvature arrays and compact constant-curvature arrays. The single 18in IV6-118S subwoofer can be flown above or behind any array to provide additional low frequency impact.

Community’s new IV6 can be deployed indoors or outdoors

Built-in Passive Acoustic Optimisation (PAO) provides ‘unmatched SPL and frequency response consistency throughout a listening area without requiring costly additional amplifiers.’

Flat speaker has a round sound MOREL

the company used a completely new approach in developing the PowerSlim drivers. The new PowerSlim in“The new PowerSlim wall speaker provides incorporates the most a high-fidelity solution advanced, groundfor tight wall and ceiling breaking technologies spaces where standard we ever created,” recessed speakers are he explained. “While impossible to install, says current designs use manufacturer Morel. smaller drivers to The new PowerSlim in-wall Using advanced patented achieve shallow, inspeaker from Morel transducer technology, wall solutions, we the PowerSlim measures an took on the challenge to develop ‘unprecedented’ 1.55in in depth and a true 6.5in woofer. It meant offers an ‘uncompromising’ sound developing a specially engineered performance, according to Morel. chassis, suspension, magnet motor According to Oren Mordechai, system and grand dome convex CEO and head of R&D at Morel, membrane.”

Stand: 7-V198

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NEW EXHIBITORS One of the attractions of ISE for attendees is the way that it manages to draw new exhibitors to the show floor every year. Here’s a selection of products from companies that are new to ISE this year, or returning after an absence

Faster data going further Reflecting positively INNEOS Stand: 15-G226 Real4K optical adapter and cables from Inneos are able to convert electrical HDMI signals to optical signals to deliver 18Gbps over 1,000m, using standard multimode fibre. Brian Peters, CEO at Inneos, said: “Some interconnect solutions attempt to deliver 4K video with 10Gbps of bandwidth, but this lower bandwidth requires visible compromises in video quality. Signals are compressed and the frame rate, colour depth or features like HDR are reduced or disabled to fit 18Gbps of signal through a 10Gbps pipe.

“Our Real4K optical adapters provide the full bandwidth needed for 4K60, 4:4:4 and HDR. We strongly believe that cables should never force users to sacrifice video quality.” Real4K optical adapters use course wavelength division multiplexing (CWDM) technology to combine the output of multiple lasers onto a single fibre. This same technology is used to deliver maximum bandwidth in telecom and data centres. Inneos claims its architecture,

consisting of separate adapters using standard fibre, offers an easy upgrade path to 8K video when the time comes. Future Real8K optical adapters can be plugged into the existing fibre in place of the Real4K adapters and will transmit 48G of bandwidth up to 500m. Inneos does not sell directly to end customers or dealers, but is establishing a new distribution channel to offer Real4K optical adapters to resellers, dealers and installers.

Stand: 15-G240

Wemoove TVs sport a screen which turns into a mirror when switched off

WEMOOVE Stand: 15-W340

Real4K Optical Adapters combine the output of multiple lasers onto a single fibre

Making LED manufacturing look easy FLYLIGHTS

for TV style choice

When it comes to complex assembly, installation and technical service of LED products, it can be difficult to find The Flylights factory can produce SMD modules for LED displays

a company that fits your needs. This, says Ukrainian company Flylights, is why it built its own factory – and has built up its own expertise. With the Flylights Factory opened in 2017, the company offers a wide range of services from receiving and developing technical documentation to shipment or turnkey installation of the finished product. Flylights has implemented over 7,000 projects developing technical documentation, design, content and installing objects, in a factory which can produce SMD (surface mount display) modules for LED displays, as well as provide contract services for for Ukrainian enterprises.

A wide range of waterproof mirror televisions, with screen sizes from 15.6in to 84in, is being launched. All Wemoove mirror televisions feature waterproof capability (IP65 standard), full HD or UHD resolutions, three digital tuners (DVB-T&T2/C/S2), and integrated ‘invisible speakers’, says the company. The unit turns into a mirror when switched off, and the 5mm tempered glass panel with antifingerprint surface keeps a high transparency level for high image quality. The Wemoove range can enable

viewing of TV programmes from any room in the home, from the living room to the bathroom, says the company. It is also claimed to be a suitable choice for premium public spaces like hotels, restaurants, yachts and spas, when owners don’t want clients seeing a ‘big black box’ if the screen is off. Wemoove offers a custommade frame service to its mirror televisions in a variety of distinctive styles. Any frame style and shape normally available from a framing shop can be adapted to the TV, and the mirror size can be adjusted for a perfect fit. The company also offers a built-in kitchen TV range, a waterproof white frame TV, and a built-in kitchen Android touchscreen.

Stand 1-M20

Driving the Creation of Knowledge


High performance Networked AV



Unique drag & drop AV over IP collaboration with Cynap & Cynap Core

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4K video over IP simplified The 4K EzIP Matrix aims to make it easy to configure and manage up to 4K60 4:4:4 video

OPTICONN Stand: 15-G236 The 4K EzIP Matrix - on display from new exhibitor Opticonn during ISE 2018 - offers easily configurable 4K HDMI over IP encoder and decoding, the company says. The HDMI 2.0 over IP matrix carries up to 4K60 4:4:4 video resolution, as well as USB (keyboard/mouse) over IP, bidirectional audio, IR and RS-232 serial data. The company says the 4K EzIP Matrix has low latency of less than 30ms end to end, with each encoder and decoder able to be

powered via a POE enabled Gigabit Ethernet Switch, or with the provided power supplies. Opticonn says the matrix is easily managed using a centralised controller with a ‘user-friendly and intuitive’ web UI. It adds that the 4K EzIP Matrix software provides the ability to switch any input to any output in a point-to-point or point-to-multipoint configuration, as well as making it easy to configure and manage 4K videowalls. Opticonn also says it is straightforward to manage and control each end point, provide system monitoring with event logging, assign user access privileges, and schedule video I/Os on and off.

Space saving mixer in European preview SCHERTLER Stand: 15-T250 New exhibitor Schertler has chosen ISE for the European launch of its Arthur Prime compact mixer series. Designed for a range of audio applications, Prime mixers will initially be available in fixed 5-, 9- and 13-channel configurations. They feature the same high-quality components used in Schertler’s flagship Arthur (Format 48) modular mixer, but benefit from more competitive pricing due to their non-expandability, reduced features and compact size. Each model has a high voltage (48V) power supply for ‘superior headroom’, says the Swiss

company, and comes equipped with high-quality preamps on the input channels, as well as two aux sends, and a built-in digital reverb. Stereo inputs are actually ¼in balanced inputs with PAN, and can therefore be used as either 2x mono inputs or a single Stereo In. Designed with ease of use and a quick setup in mind, Schertler claims its Arthur Prime mixers are perfect for smaller-scale live performances, home studios, conference facilities and installations where space is at a premium, or where fewer input channels and aux sends are needed.

Schertler claims the Arthur Prime compact mixer is ideal when space is at a premium

Cleaning up after the AV industry REBEAM Stand: 2-A70 Showcasing its refurbishment methodology at ISE is rebeam. The Berlin-based company says it takes care of the products and processes that normally no one wants to deal with, focusing only on refurbished

and used products. The competitive advantages of refurbished and used video gear include access to the latest technology at a fraction of normal costs, claims the company, stating that a refurbished product is no less reliable than a new one. Jonas Huber, founder of rebeam, said: “Our first visit to ISE in 2009

laid the foundations of our success story and changed our perspective on the industry forever. Today ISE 2018 is by far the biggest and most important show for AV technology in the world. After exhibiting at four different AVIXA/InfoComm shows around the globe in 2017, we’re looking forward to be part of ISE 2018 in Amsterdam.”

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UNIFIED COMMS AND COLLABORATION Unified communications technologies that enable people to communicate from any location on any device. Increasingly, rather than merely being used to enable face-to-face communication at a distance, unified communications technology mix is being enhanced with collaboration tools that enable users to work together on shared documents. Manufacturers are developing their product offerings in these areas, driven by strong interest from markets that include corporate and education. Here are some of the unified communication and collaboration offerings that will be on show at ISE 2018.

Clear communication with Mercury United praise for Crestron Mercury’s unobtrusive design allows for placement at either the centre or head of the table

content sharing tool INTEL

Stand: 15-K280

CRESTRON Stand: 2-C20, 2-E20, 2-E30 A tabletop conference system that enables people to call, present both wired and wirelessly, as well as collaborate, is being presented by Crestron. The CCS-UC-1 Crestron Mercury supports any web collaboration service and open SIP calls, and features a built-in 7in touch screen, high-performance speaker, four microphones, Bluetooth, occupancy sensors and more. Crestron Mercury is secure, and can be deployed and

managed over the cloud as part of a complete managed enterprise, the company says. Crestron says Mercury provides highly intelligible, full-duplex communication for every participant around a conference table. It features BYOD multimedia presentation capabilities, capable of turning any space into a videoconference room by connecting a laptop running web conferencing or UC applications. By connecting the laptop via USB, Crestron Mercury

provides enhanced audio along with a high-definition view of the whole room through the included USB camera. Crestron Mercury’s sleek design is not only attractive and unobtrusive, the company says, it’s also functional, allowing for placement at either the centre or head of the table. Crestron Mercury integrates directly with Microsoft Exchange or Crestron Fusion, allowing seamless room scheduling and automation for any number of Crestron Mercuryequipped rooms.

Speakerphone for ‘stress-free’ Skype meetings The YVC-1000MS speakerphone is the first Yamaha product certified for Skype for Business

REVOLABS Stand: 11-F120 The Yamaha YVC-1000MS USB speakerphone – the company’s first product to be officially certified for Skype for Business



– is designed to deliver clear audio to help ensure productive meetings. Yamaha subsidiary Revolabs is demonstrating the system on its Hall 11 stand. Available worldwide, the microphone and speaker system

passed Skype for Business Certification Version 3 tests – Microsoft’s highest standards. It is claimed to provide a scalable and flexible solution engineered to support the audio requirements of large meeting rooms, rooms with special table configurations, and even remote education classes or seminars within the Skype for Business application. The YVC-1000MS provides a quick connection to a PC via USB and/or smartphones with Bluetooth. It features Yamaha’s adaptive echo cancellation and other proprietary sound processing technologies. Tats Umeo, group leader of UC product planning at Yamaha Corporation, said: “Passing the rigorous testing procedure guarantees that [the speakerphone] complements the rest of the Skype for Business application, creating intuitive and fluid collaboration across the entire UC platform. Now customers can experience the excellent sound quality that Yamaha is known for in their daily online meetings and conference calls.”

For the second year in a row, the Intel Unite solution will be spotlighted at ISE 2018. A customisable wireless collaboration solution, Intel Unite enables users to start sessions quickly, without the need for dongles, adaptors or cables. It is designed to allow content to be seamlessly shared to meeting spaces or classrooms. Remote participants and guests can easily connect into those sessions in a secure way, with no training required, claims the company. Tom Loza, director of worldwide Intel Unite sales at Intel, said: “We’re excited to show the openness of our platform at ISE, which we think is a game changer.” Intel notes that Unite is quickly becoming a valuable tool for customers. One such user is health care IT solutions supplier Cerner. Lance Alsup, senior manager of enterprise architecture at Cerner, said: “This is not driven by IT pushing out a new technology. IT has introduced it and our global organisations are requesting it. Once associates experience it,

Loza: “[Intel Unite] is a game changer”

they’re asking, ‘How quickly can you get this to us?’” Intel claims that the solution delivers innovation for IT departments by going beyond wireless content sharing and offering added performance, security and manageability. Built on the Intel vPro platform, it works across a breadth of devices based on user preferences, and is highly customisable.

Meeting Room Environments launched ASHTON BENTLEY Stand: 14-N110

Be seated: a combination of AV systems and technologyequipped meeting tables are being launched

Ashton Bentley is launching its new Meeting Room Environments at ISE, a combination of AV systems and meeting tables with in-built technology and connectivity. New 55in and 75in displays, new control and signal processing technology, plus a new user interface that is intended to make it easy and intuitive to operate, are included. Offering ‘complete’ room technology and furniture packages for environments for three to 10 people, these Meeting Room Environments can be purchased under a single product code. Ashton Bentley claims they can be assembled in hours, with no intrusive building work. According to Roger McArdell, CTO at Ashton Bentley, the company decided to “manufacture

room technology that answered the needs of most corporate users”. McArdell added: “Effective meeting room systems don’t need to be complex, no matter what the salesman says.” The tables have been specifically designed to offer the best work surfaces for regular meetings, as well as correct camera angles for videoconferencing. Finishes can be customised to match most interior designs.

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Critical components for collaboration Software for teams that solves the workspace puzzle



Stand: 14-B180 Demonstrations of the critical components required for a successful ‘collaboration ecosystem’ will be the focus of the Lifesize stand during ISE 2018. According to Lifesize, for an organisation to have a truly connected workplace, business leaders and IT must work together to create an intuitive collaboration ecosystem that enables seamless communication and universal adoption. To this end, visitors to the company’s stand will be offered advice on creating a system that is carefully interconnected, absent of overlapping technologies, reliable, secure and scalable. Among the solutions on show will be the company’s awardwinning conference room systems and the newly re-architected cloud-based collaboration platform, the Lifesize app.

Stand: 11-B175

The Lifesize web app allows a user to send meeting or calendar invitations to anyone inside or outside their organisation, and connect over video directly from the browser

The Lifesize app has been designed with the aim of streamlining and enhancing all of the ways a team communicates, from one-on-one audio and video calls, to full-scale company meetings among multiple locations. Features include a new easy-to-use interface, screen sharing, calendar integration, smart matching search, and one-

click calling, in order to deliver easier, smarter and more flexible communication and collaboration. Lifesize has more than a decade of experience designing conference room systems and cloud-based video conferencing solutions. As a result, the company says, the Lifesize platform is ideal for businesses of all sizes, unlike consumer-grade apps.

Core capabilities on show WOLFVISION

Cynap Core is designed for effective wireless presentation and collaboration

Stand: 1-M20 Receiving its introduction at ISE is an extension to WolfVision’s Cynap system portfolio, which the company says provides the core essential features and functionality for effective wireless presentation and collaboration. Cynap Core is described as a powerful, compact, flexible, and easy to use system, suitable for classrooms, meeting rooms, and huddle spaces everywhere. It features bring your own device (BYOD) capability, with wireless screen sharing for all devices. Connection is said to be quick and easy, and support for AirPlay, Chromecast and Miracast mirroring protocols mean that no software,

apps or dongles are needed when sharing content on-screen. Additional system features include a built-in media player that enables all types of files from the cloud, network drives or other

connected sources to be displayed on-screen; a digital whiteboard that is available for making notes; and an annotation feature that enables users to draw over any open window.

The Belfast-based company is launching its new collaborative workspace software, Mosaic. Mosaic is said to simplify how distributed teams work together on the same content, at the same time, via flat panel displays and devices. It allows teams to communicate with each other via video calls and work together in real time, on the same expandable collaborative workspace. In the workspace, users can collaboratively edit MS Office documents and PDFs, share files, images and co-annotate, in real time. Using low-energy Bluetooth, Mosaic also lets users in close proximity to a display to cast content from their personal devices into the collaborative workspace, without having to pair the device.

Bell: “Making it easy for people, no matter where they are, to connect with each other and collaborate”

In the run-up to launch, Mosaic has been chosen by companies like NEC Displays and Clevertouch as the de facto collaborative workspace solution for their enterprise-focused flat panel displays. Andy Bell, CTO at DisplayNote Technologies, said: “Our vision is to create a world where sharing content is as easy as saying hello – and Mosaic is another step towards that vision.”

Room-sized sound and vision NUREVA Stand: 13-D110 Collaboration solutions company Nureva will demonstrate the next generation of its Span visual collaboration system, its HDL300 audio conferencing The Nureva Span system shown in action during a meeting system and other solution enhancements, at ISE 2018. of models and configurations to The Span system is for suit different types of creative creative collaboration activities collaboration activities and that benefit from visualising physical spaces. and interacting with information The HDL300 audio conferencing on a large surface. The system system resolves poor audio pickup, transforms walls into large, especially in environments where ultra-wide interactive surfaces participants move around the that display an expansive digital room. When combined with the canvas. Participants create their Nureva Span visual collaboration ideas on their personal devices – system, or other interactive computers, tablets or smartphones displays, the HDL300 system can – and share them in the cloud. The also be used as the primary source system is available in a variety for audio and video playback.

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Great content in striking settings There are 160 sessions to choose from across three Show Floor Theatres at ISE 2018. Here’s a taster of what you can see


he Show Floor Theatres are a great way of keeping yourself up to date with the latest technologies and trends without even leaving the exhibition. For ISE 2018, there are three theatres, all located a short walk from each other: • The AVIXA Commercial Solutions Theatre, sponsored by Crestron, in Hall 8 (stand 8-A470). This covers the widest range of subject matter • The CEDIA Smart Building Solutions Theatre, sponsored by KNX, in Hall 9 (Stand 9-F100). As well as presentations on smart buildings, this theatre will also host sessions relating to residential technologies • The AVIXA Unified Communications Solutions Theatre, sponsored by Crestron, in Hall 11 (stand 11-A170), dedicated to technologies for improving communication and knowledge sharing in business, education and elsewhere. Over 160 unique sessions will be held during ISE 2018. No pre-booking is necessary. Here’s our selection of presentations from the Show Floor Theatres, chosen to give a flavour of what will be on offer during the show.

and Polycom will talk about the strategic importance of unified communications and collaboration technology, and how to implement key tools. Nowadays, enterprise AV is the responsibility of the CIO. In ‘Managing AV installation in a Unified Communications World’, John Tracey of StarLeaf will discuss how IT departments can create a seamless comms environment that embraces legacy systems and allows for future development. Using the cloud as an infrastructure replacement can form part of this approach. However, it’s not all about offices by any means. For instance, in ‘Factory of the Future’, Mary Ann de Lares Norris of Oblong Industries will discuss how digital transformation is being pursued by the manufacturing sector as it embraces ‘Industry 4.0’. Additionally, two presentations will discuss how digital signage networks can be used to leverage unified communications technology. Christopher Jaynes of Mersive Technologies will be talking about ‘Enabling the Display Collaboration Network: transforming independent displays into a shared communications infrastructure’; and as part of ‘The Connected Experience’, Martyn Barnett of RMG Networks will present a specific crisis emergency case study that shows how visual communication technology can provide relevant information to internal and external stakeholders.

Commercial Solutions Theatre

There will be various presentations with an AV-IT theme, particularly in the Commercial Solutions Theatre. In a session entitled ‘The Convergence of AV and IT’, Kieran Walsh, director of application engineering at Audinate, will explore how newcomers to AV can use robust models from the IT world to provide a suitable roadmap. Those looking to keep up to date with networking protocols and AV over IP have a good choice of sessions to choose from. Ethan Wetzell of Bosch will talk about ‘Protocols, Standards and Solutions’, and explaining the differences between them, and describing how they come together into actual products. Justin Kennington, president of the SDVoE Alliance, will talk about the rapid deployment of 10G Ethernet in ‘Video Over 1G Ethernet: The Ugly Truth’. Claudio Becker-Foss of DirectOut will lead a panel discussion about using AES67 and ST2110-30 in the field, in ‘AES67 in Real-World Applications’; and Richard Northwood of RH Consulting and Andreas Hildebrand of ALC Networx will talk about ‘Why AV and IT guys need to know about AES67’. On the last afternoon of ISE 2018, Yuri Kostenko, CEO of front Pictures, will give a presentation about ‘Building Space 360’ – a



spherical projection theatre in Gwangju, South Korea. This is a fully spherical space that uses 12 WUXGA projectors; the audience stands on a glass observation bridge to view the video all around them.

Smart Building Solutions Theatre

The KNX protocol features strongly in the Smart Building Solutions Theatre. Sessions relating to KNX include: integration of air-conditioning systems (Oriol Carbó, Intensis Software), protecting against hacking (Iain Gordon, KNXpert), voice control and augmented reality (Christian Kiefel, ProKNX SAS), and LEED strategies (Jesus Arias, KNX Association); while Mark Warburton of Ivory Egg will be ‘Debunking KNX Myths’. There will also be presentations addressing KNX and the Internet of Things. The use of smart home technologies by people with degenerative illness will be discussed by Michael Franken, CEO of Zilverline, in his

presentation ‘Voice Control via Alexa or Homekit Helps ALS Patients to Live Comfortably’. This technology has already been deployed and has been very well received. Meanwhile Phillip Pini of Crestron will discuss the ‘Top 10 Solutions to Remove the Fear of the Smart Home’. On a different note, ‘The Convergence of IT and AV at Brigham Young University’ will be presented by Bradley Streeter, chief AV engineer at the university. He will describe how his employer used IoT, open protocols, APIs microservices and other technologies to make its AV systems more open, agile and manageable.

Unified Communications Solutions Theatre

As you’d expect, there’s a strong focus on video collaboration in the corporate world in the UC Solutions Theatre. Presenters from companies such as AVI-SPL, Barco, Cisco, Crestron, Logitech

AV magazine

AV magazine is hosting a series of hour-long events across the Theatres on all four days of the show. A panel session will take place at 10:30 each day in the Commercial Solutions Theatre. Topics to be covered will be ‘Evolving Workspaces’, ‘Spicing Up the AV Experience’, ‘The Clash of Cultures’ (an AV-IT panel) and ‘Reinvigorating the Retail Environment’. The Smart Building Solutions Theatre will host technology presentations from end-users at 13:00 each day, while the Unified Communications Theatre will be the location for panel sessions on topics including education and collaboration at 17:00. “We’re asking a range of leading experts to share with us how new technologies can transform traditional environments. We’re focusing on inspiring the audience with examples of the best,” says Clive Couldwell, AV magazine’s editor.

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Inspiring designs Dutch event design and production company Improve is once again the content and production partner for the ISE Show Floor Theatres. Antoinette Wijffels, CEO of Improve, describes the company’s design concepts for the 2018 theatres

AVIXA Unified Communications Solutions Theatre

We are all part of the whole; everything is connected to everything, even to nature. There are no limits. From the ceiling large screens with leaves from trees and shrubs drop down and create an intimate nature space. A large circular screen works as an amazing viewport to the world of unified communications.

AVIXA Commercial Solutions Theatre

Big curved segments drop down and create an intimate sphere-like space. From afar the mix of open and closed segments attract attention. Visitors are wondering what is going on in this magical globe. It is the magic of innovative commercial solutions and surprising insights! The images and movies shown on the large screen spread out over smaller screens and LED lighting in the theatre walls. The story embraces the audience and messages come across with greater power.

CEDIA Smart Building Solutions Theatre

An intimate theatre with a warm wooden floor dedicated to smart building solutions. Large banners with intriguing patterns not only create a beautiful space, but also reflect the versatility of solutions offered by the associated partners.

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At the forefront of change AVIXA is organising a full programme at ISE 2018 to enable AV professionals to stay up with the latest industry developments. And whether you can spare half a day or just 20 minutes, you’ll learn something valuable

‘We’re selecting leading experts who can deliver the intelligence needed for AV professionals to keep pushing this industry forward’ Pamela Taggart, AVIXA


t ISE 2018, AVIXA will present a comprehensive professional development programme, featuring a variety of education sessions, partner conferences, and free FlashTrack sessions. “It’s important in any profession to be on the forefront of changes and breakthroughs in your industry. With that top of mind, when AVIXA designs its education programmes, we’re selecting leading experts who can deliver the intelligence needed for AV professionals to keep pushing this industry forward,” says Pamela M Taggart, CTS, senior director of development Europe, AVIXA. “We’re pleased to offer a rich professional education at ISE 2018 – a huge stage where the industry unites from all over the globe.” Highlighting the changing expectations of the industry, AVIXA has created four distinct tracks



within its education programme, which will make it simple for delegates to choose sessions that are relevant to them. Each education session follows one of the four tracks, which are: • User Experience: This track will examine AV through the eyes of the end user and will feature engaging discussions, case studies, and activities to help attendees create exceptional experiences for their clients. • AV/IT: Attendees will explore the challenges and opportunities in the ever-evolving digital world by studying the latest protocols and applications. • Design: System design is transforming into integrated experience design, and the rules are changing. The design track features sessions

to help AV professionals develop better design strategies. • Emerging Trends: What’s new in technology, business, and end-user culture? The emerging trends sessions will focus on latest trends in the evolving AV industry. AVIXA will also host two half-day conferences on Tuesday 6 February. In partnership with the AV User Group, the conference ‘What’s Next… Enterprise AV Integrated Experiences’ will focus on the end user with discussions about realworld projects, exploring how to create value within an AV firm by focusing on the customer experience. In addition, the ‘What’s Next… Higher Education Integrated Experience Design?’ conference, in partnership with EUNIS and SCHOMS, will focus on transformation in the

design of learning and collaboration spaces across university campuses around the globe. AVIXA will also host FlashTracks, free, 20-minute education sessions, at its stand (13-N110) all four days of the show. These FlashTracks are designed for AV professionals of all experience levels and will focus on hot topics in the industry, such as interactive digital experiences, understanding 4K, the user experience, and much more. ISE 2018 attendees can access all AVIXA courses with an All Access Pass. This pass grants attendees entry to as many sessions as they’d like. Additionally, a joint AVIXA and CEDIA SuperPass is available, which will give attendees access to education content from both associations. For more information on AVIXA’s ISE 2018 professional development programme and to register for sessions, visit

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CONFERENCES These two conferences both take place from 14:00 to 17:00 on Tuesday 6 February, and are followed by a networking reception

Each conference costs €175 to attend, and is included in the AVIXA Pass and the SUPERPASS (see page 62)

14:00-17:00 - Room D204

14:00-17:00 - Room D203

What’s Next? Higher Education Integrated Experiences Design

What’s Next? Enterprise AV Integrated Experiences

Immersive learning is rising: Thierry Koscielniak, EUNIS board officer and vice chief digital officer at Le Cnam Millions of VR headsets have entered our homes. Teaching and learning is now possible using 360º pictures and videos or 3D models. Immersive learning will modify the way students memorise, engaged through immersed vision/audition and haptic devices. Planning for transformation: Eleanor Magennis, University of Glasgow An Estates perspective on how new developments in Technology and Smart campus approaches are changing the way we need to think about and plan the university estate. Plus contributions from Davis Soloman, Prospects College of Advanced Technology; Duncan Peberdy, collaborative learning and working consultant,

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Moderator: Owen Ellis, chairman, AV User Group Join your end user community peers in stimulating discussion about real projects. A special reception follows the conference.



Moderator: Dr Gill Ferrell, lead consultant, Aspire A global transformation is underway in the design of learning and collaboration spaces on the university campus. We explore innovative ideas and best case examples of this forward-leaning design thinking. Jointly sponsored by SCHOMS, EUNIS and AVIXA.

Designing an integrated AV system for a corporate HQ – Richard Packer, customer experience manager at Thales The processes involved in delivering an integrated AV solution for Thales’ new UK HQ building, covering the initial stages of the project, capturing user requirements and securing an appropriate budget for the task right through to the outcome of the project. Use of AV in visualisation of meteorological big data – Stuart Mitchell, team leader at European Centre for Medium-Range Weather Forecasts The various uses of AV in an international organisation, including case studies focusing on the use of videowalls for visualisation of metrological data, and how such technology can be used for collaboration and presentations as well. Also, Jon Thompson of Barclays will present on ‘Next generation workspaces and integration with enterprise AV’.

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WORKSHOPS Each Professional Development workshop accrues either 1 or 1.5 Renewal Units for AVIXA members who attend 10:00-11:30 - Room D204

AVIXA Workshops are organised into four tracks. To help you to choose your sessions, use the key below to identify the topics of most interest to you.


All AVIXA seminars cost €100 for AVIXA members, €140 for non-members. Alternatively, they can be attended at no extra cost for holders of an AVIXA ALL ACCESS Pass or an AVIXA/CEDIA SUPERPASS (see page 62). Book at

What You Should Know about User Experience Design

Speaker: Nick Babich, UX consultant UX is a growing field that continues to be defined. Many are unsure what UX means and how it relates to traditional AV systems design disciplines. In this exciting workshop you’ll gain a full understanding of UX, why its important for AV Design professionals to know more about it, as well as gaining an understanding of the role of the UX designer.


11:00-12:00 - Room D204

Emerging Trends

Unconventional Digital out of Home – AV Challenges Behind the Most Successful Campaigns

User Experience

Speaker: Roberto Vogliolo, CEO at DOOH.IT Unconventional out-of-home ad campaigns in the market are increasingly based on interactive digital contents, triggered by real-time data from sensors, linked to user profiles and part of a multi/omnichannel communication strategy. A selection of the best and most engaging DOOH campaigns of this kind are presented, revealing key success factors and explaining the major content and technology challenges behind them.

10:00-11:30 - Room D203

Speaker: Brad Malone, MA, PMP, partner, Navigate Management Consulting Business leaders often set goals that are never achieved because the roles, current job functions, and processes of the company’s team members are not lined up towards the same goals. Alignment between role and desired goal is the key to a company’s continued success. This seminar shows you how to use management tools, metrics, and incentives to bring your management team into focus and action.

10:00-11:30 - Room D204

Understanding the User Experience: What Makes Technology User-Friendly?

Speaker: John Lockwood, technical director EMEA, AVI-SPL Learn how to improve the use and productivity of integrated systems through thoughtful user experience (UX) design. This session will explore specific ways to improve UX with technology, with examples of good and bad UX from automation programming, graphic design, and system design. We’ll also dispel common misconceptions about user interface programming.


10:00-11:30 - Room D203



The Evolution of Networks for Ethernet and IP for Audio, Video and Beyond Speakers: Ben Wilmot, audio product manager, Biamp Systems, on behalf of Avnu Alliance; Richard Bugg, digital products solutions architect, Meyer Sound This presentation educates AV and IT managers, integrators and specifiers on best practices for distributing time sensitive audio, video and control signals over Ethernet networks. The class covers network features, design considerations and protocols, with a focus on modern Ethernet capabilities such as AVB/TSN and IEEE 1588/ PTP. It will provide attendees with an understanding of the primary fundamentals to achieve networked AV success.

12:00-13:00 - Room D203



Get Your Management Team Working Toward the Same Goals

Audio System Design and Setup

Speaker: Chuck Espinoza, CTS-D, CTS-I, staff instructor, AVIXA Most audio systems are designed, installed and operated without properly being set up. Many times, the idea of ‘if I can hear it, it’s working’, will take the place of a properly designed and balanced system. This session will take away some of the mystery of setting up your audio system from microphone selection to properly setting up the amps. It’s not magic, it’s maths.

13:30-14:30 - Room D204

If You’re Not Doing AV-over-IP Yet, You Will Be...

Speaker: Gary Kayye, founder, rAVe Publications The AV-over-IP industry is emerging, yet today most systems don’t use 16-bit colour with 4:4:4 chroma sampling rates. In most cases, rooms we’re designing are showing PowerPoint, the internet via a browser, spreadsheets and pretty images. This workshop with an awardwinning educator will let you make informed decisions about the future of AV signal distribution, cabling, routing and display.

13:30-14:30 - Room D203

Using Open Source Software for AV Management and Control

Speaker: Patrick Murray, AV programmer, Controlhaus Systems Design Some of the world’s largest companies are working on open-source software that handles real-time communication and helps developers create beautiful user interfaces. This workshop shows how to create a custom UI in Swift (without writing any code), how to connect the interface to a Raspberry Pi for local control, and how to send/receive data to a cloud application for remote management.

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13:30-14:30 - Room D203

15:00-16:30 - Room D204

Communicating with Your IT Customer

Speaker: Stephen Patterson, sales development director EMEA, Biamp Systems AV systems have become increasingly connected to and dependent upon a customer’s existing network infrastructure, making successful communication with the IT professionals who manage these systems more important. The vernacular used in the AV industry does not always translate clearly to IT, and some critical communications areas can be challenging. This workshop aims to provide attendees with the tools to help overcome this communication barrier.

Speaker: Tom Colman, senior applications engineer, Shure ICE It’s important to resolve audio inconsistencies in UC-based collaboration rooms. Poor performance is a surefire way to put people off using them, and create more work for the support team. This workshop will highlight the importance of audio in UC-based huddle rooms and explain the benefits of using DSP audioconferencing processors and high quality microphones to improve the performance of these rooms.

15:00-16:30 - Room D203

The Road Ahead: Emerging Business and Technology Trends

Speaker: Peter Putman, president , ROAM Consulting This insightful session will peer over the edge of tomorrow and examine how the latest technology innovations will continue to change your business and your world. What new ideas drawn from consumer, broadcast and tech culture will shape the outcome of your work in the years ahead? What is actionable and what is hype? Book early as this workshop is sure to be very popular!

10:00-11:30 - Room D204

The Evolving Design Discipline

Speaker: Chuck Espinoza, CTS-D, CTS-I, staff instructor, AVIXA Join us for this lively session moderated by legendary AV instructor, Chuck Espinoza, for a look at how the AV design process is rapidly evolving to integrate the user experience as the central pillar of excellent design. Expert panelists drawn from the industry will discuss how they are adapting their design processes and discovery procedures to meet the user-driven experience design ethic.

13:30-14:30 - Room D204

AV Protocols



Designing Audio Systems for UCBased Collaboration Rooms

Speaker: Marcus Yarborough, CTS-I, staff Instructor, AVIXA Confused about networking protocols used in AV? This session will examine the basic structure and features of common AV protocols and how they function in communication applications. Attendees will be able to walk away better prepared to understand protocols and to apply them to their advantage in their designs.

15:00-16:30 - Room D203

4K Troubleshooting and Calibration

Speaker: Jeff Murray, president , AVProConnect and Murideo 4K brings many new issues that can arise throughout a video distribution system. This workshop explores steps integrators can take to find the root of the problem in a short amount of time, without enduring hours of tech support calls. The second part of this workshop will explore the basics of 4K display calibration and how to get the most out of your 4K displays.

10:00-11:30 - Room D203 15:00-16:30 - Room D204

Networking Protocols

12:00-13:00 - Room D203

Mastering Measurement, Reporting and ROI

Speaker: Jens Oliver Mayer, managing director Germany, Jack Morton Worldwide Get up to speed on current measurement strategies, trends and best practices. And get insights on how to measure events, what to measure at events and what modern tools and infrastructure changes you need to make to track it all efficiently.


Speaker: William Tinnel, SVP and chief commercial officer, Utelogy Open technologies are helping AV industry organisations move away from their ‘black box’ approach. Vendors that provide open platforms and cloud-based services are designing their business models to create opportunities with these new technology investments. This workshop explores four enterprisespecific opportunities for new AV industry revenue, namely ongoing improvements from IoT insights, technology delivering business outcomes, streamlined collaboration, and enhanced customer/user experience.

12:00-13:00 - Room D204 Speaker: Stuart Willcocks, CTS-D, CTS-I, audiovisual design engineer, Google In this session we’ll be looking under the hood at some common network protocols. We’ll start with a refresher on the OSI network model. Then, using a network analyser, we’ll examine how protocols such as TCP, UDP, DHCP, ARP, Telnet and SSH work in terms of bits and bytes. Attendees will strengthen their understanding of networking concepts, and learn how a network analyser can be used to hunt real-world problems.


How To Create a Managed Service Offering

Speaker: Justin Kennington, president, SDVoE Alliance The SDVoE Alliance claims to be the fastest-growing technology consortium in pro AV, and the only industry body driving standardisation in AV-over-IP. Learn what progress the alliance has made, and how its core technology benefits designers, programmers and end users by offering lower cost and fewer points of failure, as well as expanded and more flexible capabilities, than traditional AV distribution systems.

10:00-11:30 - Room D203

Behind the Scenes of HDR and HDCP 2.2



How Software Defined Video Over Ethernet is Reshaping Pro AV

Speaker: Szabolcs Turi, key account manager, Lightware Visual Engineering HDMI has always been about one thing: improving the viewer experience. This presentation explores all the released versions of HDMI from 1.0 to 2.0b and the new features they brought. A detailed look at HDR follows, probably the biggest improvement of the decade in the AV world. Finally we’ll cover five features of HDCP 2.2 that can cause headaches to manufacturers, installers and consumers alike.

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10:00-11:30 - Room D204

12:00-13:00 - Room D204

Real-World Loudspeaker Beamforming

From Monitors to Emitting Interactive Surfaces - Impacts and Challenges

Speaker: Bob McCarthy, director of system optimisation, Meyer Sound Beamforming is a hot topic in professional audio, but there are limitations to what can be achieved while still preserving overall system performance. This instructive presentation explains how array size, element spacing, phase, frequency, and constructive and destructive interference affect output directivity. Learn how to reliably accomplish beamforming and beam steering with column and largeformat line array systems using signal processing and physical adjustments.

12:00-13:00 - Room D203

Sound of Silence, Noise Pollution as a Catalyst for ‘Green Audio’ - The Next Generation of Pro Audio Solutions Speaker: Yuval Kramer, director of audio, Kramer Electronics AV manufacturers, consultants and integrators are starting to position themselves at the forefront in the battle against noise pollution by leading the way with ‘green audio’ solutions, focused on reverberation time, phase issues, signalto-noise ratio, gain structure, automation, system efficiency and adaptable scenarios. This seminar aims to provide participants with a deeper understanding of noise pollution and the tools available to fight it.

Speaker: Luca Russo, sales manager and AV specialist, LG Professional Solutions Extra thin, transparent, self-emitting, interactive. Improvements in monitor technologies open new architecture scenarios with great social impacts. This workshop discusses AV installer and systems integrator opportunities and role in this changing and challenging high-resolution new world.

13:30-14:30 - Room D203



Browse and register for Professional Development sessions at

Networking Crash Course for AV Systems Engineers

Speaker: Laurent Masia, senior product manager, Netgear More and more of AV distribution is moving to Ethernet networks. AV system designers and installers must familiarise themselves with the important concepts that make these new systems work. Even if you aren’t planning to become an IT systems admin, life gets easier when you can speak their language.

13:30-14:30 - Room D204

The Evolution of the Projection Surface in an Ever-changing Projector Market

Speaker: David van Etten, product manager, projection screens EMEA, Milestone AV Technologies Most projection surfaces have a strong influence on the quality of the projection. This presentation will show a live demonstration of how material that reflects the projection can have a negative impact on detail, colour and contrast. You will see with microscopic images how a pixel responds to different types of projection surfaces, and which surfaces you need to use when projecting high resolution images.


Better AV conferencing sound makes for better collaboration and more productive meetings. Microflex® Advance™ Networked Ceiling and Table Array Microphones use proprietary Steerable Coverage™ to ensure precision audio capture and a natural meeting environment.

Find out more at

See us at Integrated Systems Europe: Stand 3-B110

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All FlashTracks are free to attend, and no pre-booking is required

AVIXA FlashTracks are free 20-minute education sessions that will be held on stand 13-N110. FlashTrack education is designed for AV professionals of all experience levels and will focus on hot topics in the industry 13:30-13:50 Room 13-N110

16:00-16:20 Room 13-N110

Facebook for Integrators

Tech Training Your Sales Force, the Intelligent Way to Upsell

New Technologies for Hearing Assistance

Speaker: Ashley Daigneault, senior Account director, Caster Communications Every company should be on social media, but for installers it can be difficult to determine how best to promote their business. This 20 minute session offers a customised Facebook for AV Installers workbook for dealers to learn the best practices to improve their time and effort invested on Facebook.

Speaker: Ariel Fabius, director, Analisis de Sistemas The only way to make a profit is to provide more sophisticated solutions to the customer’s requirements. The only way to survive is to provide technical training for your sales force. Enable them to develop better proposals and rely on their own tech team to better transmit the solutions parameters.

14:00-14:20 Room 13-N110

11:30-11:50 Room 13-N110

Digital Audio Primer

Image Size Made Easy

Speaker: Kim Burgess, developer, ACA Projects An introduction to how audio is transformed from analogue electrical signals to 1s and 0s and back again. An end-to-end trip following a complete signal path.

Speaker: Greg Jeffreys, director, Visual Displays How do you determine how big your display needs to be? Come and learn how to use the DISCAS (Display Image Size for 2D Content in Audiovisual Systems) calculator to make the right choice for image size, farthest viewer, or proper content size.

Speaker: Graeme Harrison, executive vice president ,Biamp Systems The pro AV industry is currently evolving how we relate to and deliver on the needs for IT and expectations around the network. It’s important to understand what a converged network really means and how it impacts the pro AV industry – including what the effects are in how we design and implement networked AV solutions.

13:00-13:20 Room 13-N110

Labour: Are You Making Enough Profit?

Speaker: Brad Malone, MA, PMP, partner, Navigate Management Consulting There are plenty of ways to lose money in the AV integration business, but one of the easiest is undercharging for labour. In this session, learn how to calculate your real costs for labour and over-heads, determine what your charge rate should be, and how to sell more labour hours.

Twenty-Minute NAVS: SIP vs H.323: Conferencing

11:00-11:20 Room 13-N110

Speaker: Stuart Willcocks, CTS-D, CTS-I, audio-visual design engineer , Google A look at how SIP and H.323 functions are both similar and different. Knowing how they can be connected through a network. This session is also on Thursday 8 February at 14:30

LinkedIn for Integrators

Speaker: Ashley Daigneault, senior account director, Caster Communications Every company should be on social media, but for installers it can be difficult to determine how best to promote their business. This 20 minute session offers a customised LinkedIn for AV Installers workbook for dealers to learn the best practices to improve their time and effort invested on LinkedIn.

15:00-15:20 Room 13-N110

How a High-Touch Experience Helps Shoppers to Make Better Buying Decisions Speaker: Harry Horn, general manager EMEA and VP of global marketing, SCALA What draws shoppers into bricksand-mortar stores? An experience that allows them to make a well-informed decision on a product, tailored communications based on what they want to see, and a digital experience that they won’t get anywhere else.

15:30-15:50 Room 13-N110

Twenty-Minute Design School: Needs Analysis Speaker: Chuck Espinoza, CTS-D, CTS-I, staff instructor, AVIXA A quick check of tools and skills you will need to make your needs analysis

16:30-16:50 Room 13-N110

Speaker: Chuck Espinoza, CTS-D, CTS-I, staff instructor at AVIXA Create standard operating procedures (SOP) that allow staff and end users to effectively and consistently perform AV/IT tasks. This session is also on Thursday 8 February at 16:30


Converged Networks & What It Means to Pro AV

Speaker: Per Persson, director of international sales at Williams Sound In recent years new technologies have been implemented for hearing assistance, such as real-time audio via WiFi, Bluetooth and digital radio transmission. This presentation will discuss the latest developments for assistive listening, compare technology options, and briefly explain which technology is a good fit for some common scenarios.

Twenty-Minute Tech Manager School: Creating a SOP

14:30-14:50 Room 13-N110



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11:00-11:20 Room 13-N110

11:30-11:50 Room 13-N110

European IOTA

Speaker: Sean Wargo, senior director of market intelligence, AVIXA AVIXA presents the 2017 AV Industry Outlook and Trends Analysis (IOTA) report, produced in cooperation with IHS Markit. This session will introduce the European Regional Report, with analysis of key areas, including command and control, conferencing and collaboration, digital signage, live events, security/ surveillance/life safety, and simulation and visualisation. This session is also on Friday 9 February at 11:30

successful. This session is also on Thursday 8 February at 15:30



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For the latest show news and updates follow #ISE2018

12:30-12:50 Room 13-N110

15:00-15:20 Room 13-N110

12:30-12:50 Room 13-N110

How Can You Use Certifications and Standards as a Competitive Advantage?

Creating an Effortless Digital Interactive Experience

Bridging the Divide -Improving Collaboration Between AV Designers and Integrators

Speaker: Nate Moyal, general manager, FlatFrog Asia When designing a digital interactive environment, the temptation is to load the product with technical features. However, most users desire for the tool to be as intuitive and easy to use as a pen and paper. The presentation dives into the key components when creating an effortless experience.

Speaker: David Aleksandersen, marketing manager, Dataton How to increase your business’s competitive edge using certifications and standards. An overview of AVIXA’s ANSI/ InfoComm standards using real-life examples, with a more in-depth look at Projected Image System Contrast Ratio (PISCR), and upcoming Direct View Display Image System Contrast Ratio (DVDISCR).

15:30-15:50 Room 13-N110

13:00-13:20 Room 13-N110

Speaker: Stephanie Gutnik, director of business development, BroadSign DOOH content is relevant, impactful and engaging. Yet it only commands a small percentage of global media spend. Explore why media buyers have neglected our medium and discover ways that media owners, salespeople and consultants can effectively pitch DOOH against other media and grow shares in media budgets.

Key Principles of UX Design for Space Design

Speaker: Nick Babich, UX consultant This session will explore key takeaways for AV space designers from the discipline of User Experience Design. Learn how an analysis of virtual spaces and web environments - from the user perspective - can inform designs for real world spaces.

Twenty-Minute Tech Manager School: Stakeholder Engagement Speaker: Chuck Espinoza, CTS-D, CTSI, staff instructor , AVIXA Increase your collaboration quality and efficiency with some techniques to better your stakeholder communications.

Best Practices for the Perfect Project

Speaker: Justin Paveley, CTS-D, CTS-I, SMSTS, projects director, Focus 21 Visual Communications There are high-level project management principles and best practices that, used correctly, can be the key to a successful commercial AV project. This presentation teaches how to plan, execute and complete an AV project successfully, plus understand the typical AV industry project life cycles and project stakeholders.

11:00-11:20 Room 13-N110

How Lifestyles are Driving Technologies in Meeting Spaces


14:30-14:50 Room 13-N110

Speaker: Stuart Willcocks, CTS-D, CTS-I, audio-visual design engineer, Google Take a dive into what Network Analyzer is displaying and how that can help you in the AV industry. This session is also on Friday 9 February at 14:30

16:00-16:20 Room 13-N110

16:30-16:50 Room 13-N110

14:00-14.20 Room 13-N110

Twenty-Minute NAVS: Understanding A Network Analyzer’s Display: Using WireShark

Speaker: James Fife, consultant extension, rp Visual Solutions This session covers the ever-evolving world of NPP (narrow pixel pitch) LED, offering proven methods for designing architecturally integrated visual structures. It will showcase some real-world applications, offer an understanding of the challenges of mounting LED, and ensure your clients get the best image quality on their videowall.

Speaker: Ranjit Singh, CTS-D, CTS-I, tech consultant, NEC Asia Pacific Out of the box thinking to challenge the norms has been the key to Ranjit Singh’s success. Learn from his experience as he demonstrates how common sense, coupled with knowledge and wisdom, can “help in any situation, while innovating or simply solving problems”.

11:30-11:50 Room 13-N110

How Bright is My Image and How Bright Should It Be? Speaker: Greg Jeffreys, director at Visual Displays Learn how to measure image brightness to make sure you are providing an exceptional experience.

13:30-13:50 Room 13-N110


The Case for Digital Signage: How to Sell Digital-out-ofHome Against Other Media

LED: To Mount or Not to Mount?

Speaker: Chuck Espinoza, CTS-D, CTSI, staff instructor, AVIXA Calculate the environmental factor of how your room geometry affects the tuning of your audio system



13:30-13:50 Room 13-N110

13:00-13:20 Room 13-N110

Twenty-Minute Design School: Room Modes

The Merging of Technology Between the Broadcast and Installed AV Industries

Speaker: Rich Zwiebel, vice president of systems strategy, QSC How are Broadcast and AV Industries growing closer? What shared technologies, protocols, methods and standards are emerging? Join us at this informative short session and find out!

Speaker: Thomas Knauss, CTS-D, president , KMK Technologies A significant number of AV systems integration projects fail to fulfil client needs, expectations, and satisfaction due to adversarial or misguided relationships between AV contractors and AV design consultancies. This session aims to address this divide.

Disruptive Technology Drives the Future! How You Can be Part of This! Speaker: Rich Zwiebel, vice president of systems strategy, QSC If you accept and embrace disruptive technology, it may result in better user experiences for everyone who interacts with the end result of your work. We will explore how to thrive in this atmosphere, create better experiences for your customers because of it, and how to become a ‘disruptor’ yourself.

14:00-14:20 Room 13-N110

Using Sound-masking ? Where and Why?

Speaker: John Caton, MInstSCE, regional sales manager, Cambridge Sound Management Recent data shows that a worker’s ability to concentrate and focus in an open-office environment is instrumental to productivity and worker comfort. This presentation focuses on why sound-masking systems can be of benefit to users of modern spaces, and how integrators can grow their business by offering it.

15:00-15:20 Room 13-N110

How to Use Technology and Content to Build Experiences That Matter

Speaker: Jens Oliver Mayer, managing director Germany, Jack Morton Worldwide This short talk will cover a unique perspective on the relationship between technology and events, and how to leverage content marketing to respond to the strategic challenges of your clients.

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13:00-13:20 - Room 13-N110

16:00-16:20 Room 13-N110

Understanding 4K

User Interface Design Theory

Speaker: Adriano D’Alessio, country manager, Italy, Lightware Visual Engineering Italia The market pushes higher resolutions, but are we really sure that providing the latest technology is always the best answer to customer needs? Can we really understand this number of pixels? The presentation will try to give some simple guidelines to the technology behind 4K and related applications.

Speaker: Lee Nicholson, EMEA trainer, Crestron International Though a fast medium of information sharing, guidelines would be useful in giving designers an overview of how to develop touchscreens that will satisfy the expectations of users. This presentation will explore user considerations and key principles, based on design theory, psychology, colour perception and decision making by the user.

11:00-11:20 - Room 13-N110


Speaker: Dirk Noy, MSc Physics, head of European office, WSDG ‘Beam steering’ or ‘directivity control’ loudspeakers are popular in acoustically challenging environments such as large spaces with long reverberation times. The presentation gives an overview of the inner workings of beam steering algorithms and then focuses on a number of large installs, demonstrating simulated prognosis data and realworld measurements for a train station and a medium-sized corporate auditorium.

12:30-12:50 - Room 13-N110

Space Planning and Incorporating New Technologies Into the Design


13:30-13:50 - Room 13-N110

Audio Beam Steering - Technology and Applications

Control Reimagined

Speaker: Keren Lipshitz, director of control and solutions division, Kramer Electronics In the past, rigid control solutions required users to predict analysis needs in advance and pay a premium for it. This session looks at how more platforms are cloud-based and enable automatic data gathering of all operations at no additional cost, as well as predicting the future of control.

14:00-14:20 - Room 13-N110

Speaker: Larry Heisler, director of marketing, Anixter How do you simplify the process of designing and deploying a professional AV system? The solution is based on five pillars: digital signage, sound and paging, collaboration and conferencing, infrastructure, and control. This presentation will help you deliver the seamless experience that digital-savvy customers, employees and end users expect.

Power is the New Signal: The Effects of Temperature Rise on Cable Performance

Speaker: Christos Birbilis, product marketing manager, structured cabling and data centre solutions, Belden There is a lot of interest about the power-handling capability of different cables to power up devices. Attendees will gain an understanding of how temperature rise in a cable affects safety and performance. Test lab results will be shared, and various regulatory agency guidelines and ratings will be explored.

Connect with Europe’s first and only AV brand dedicated to end users Stand: 7-A180

For advertising opportunities contact: Gurpret Purewal +44 (0)20 7354 6026

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Delivering excellence CEDIA brings an extensive four-day training programme to ISE 2018, focused on delivering education excellence for home technology professionals


EDIA Education at ISE 2018 will be rich in content for integrators, whatever their level within the industry,” says Aneta Armova-Levin, CEDIA’s education manager. “Our expert presenters will cover a varied range of business and technology topics in over 40 sessions at the event. Visitors can buy an All Access Pass that gives them the opportunity to attend as many CEDIA sessions from the programme as they like for just €325, and a Super Pass that will allow access to both CEDIA and AVIXA training sessions. We will also offer the opportunity for integrators to sit for a CEDIA Certification exam, demonstrating how they excel within the profession.” “It’s a packed CEDIA programme that tells you ISE 2018 is the place to learn,” she adds. “Many classes sold out very quickly in 2017, so make sure you book your chosen courses early to avoid any disappointment in 2018.” Technology highlights in the CEDIA Education programme include full-day Advanced Home Cinema Design and Rack-Building workshops, as well as a two-part acoustics treatment training. Additionally, areas such as power management, power conditioning,



local generation and storage, and POE will be covered. Other not-to-be-missed session topics include using VR for smart home designs, high-resolution audio, lighting control, video displays, assisted living, interoperability, and much, much more. Business owners can benefit from insights provided by Leslie Shiner, the renowned US author, speaker, and trainer. Her courses will help shed light on how to grow and maximise profitability for your integration company with sessions entitled ‘Time Is Money’, ‘25 Ways to Increase Profit’, ‘A Project Manager’s Guide to the Financial Stuff’ and ‘Using a Dashboard to Steer Your Company on the Right Path’. CEDIA Certification will be a major focus for the association throughout 2018. By taking CEDIA’s highly respected Electronic Systems Technician (ESC-T), Designer (ESC-D), or Networking Specialist (ESC-N) Certifications, members can establish their expertise and commitment to best practice. All certification examinations will take place on Friday 9 February at the RAI. Visitors can also attend CEDIA Talks – free, 20-minute sessions designed to introduce you to new disruptive technologies, challenge

your way of thinking and, generally, blow your mind. The theme for this year is ‘10 Things You Should Pay Attention to, but Probably Aren’t’, with each Talk focused on one important ‘Thing’. Taking place on the CEDIA booth every day of the event, CEDIA Talks are not to be missed. Taking advantage of CEDIA Education is quick, simple, and great value for money. CEDIA’s All Access Training Pass gives attendees unlimited entry to CEDIA Education sessions during the show – excluding full-day training sessions and certification exams – for €325 +VAT. Alternatively, individual courses can be booked on an a la carte basis. Attendees can also benefit from the joint CEDIA and AVIXA Super Pass, giving integrators access to both CEDIA and AVIXA training sessions at ISE 2018 in one simple, comprehensive ticket for €425 +VAT. For more information, to buy an All Access Pass, a Super Pass and to make your booking, go to the Professional Development section of the ISE website, We look forward to growing your skill-set at ISE 2018!

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Invest in your reputation… using products built with passion, backed with expert technical support, training and a 5 year warranty.

We Engineer Confidence™ Creative video processing • Robust signal distribution • Innovative racking solution

+44-1628-566830 • •

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Full-day sessions cost €200 for CEDIA members (€280 non-members); half-day sessions are €175 (€250); 90-minute sessions are €100 (€140). For ALL ACCESS Pass and SUPERPASS details, turn to page 62 Colour coding on these CEDIA sessions indicates the role(s) for which they are intended: Technician Salesperson Designer Network Specialist Business Owner Project Manager Emerging Trends

09:30 - 13:00 - Room D302

Home Theatre Audio and Acoustics Part I

Speaker: Anthony Grimani, president, Performance Media Industries Part one of a comprehensive series, where attendees learn the basics of sound, sound reproduction, transmission, and reflection. Walk away knowing how to analyse room size and shape and predict audio performance for the best surround-sound designs. Part II is at 14:00 on Wednesday 7 February.

09:30 - 17:30 - Room D301

Advanced Residential Networking

Speaker: Geoff Meads, managing director, Presto AV Once IP networking basics are understood, there are many options to extend IP networks and create truly integrated home environments. This course will advance on from the Residential Networking course, exploring in depth the skills and knowledge previously gained. Attendees will understand and be able to confidentially install a robust, secure and more complex network. The course features a combination of classroom and practical exercises.

09:30 - 13:00 - Room D303

HDMI Master Integrator

Speaker: David Meyer, director of technical curriculum at CEDIA This comprehensive course covers a history and overview of HDMI, how HDMI works, including protocols, AV encoding and timings, EDID and HDCP, and system design & troubleshooting. Includes the latest HDMI 2.1 spec, and what 48Gbps means for system design. Upon completion, attendees will be recognised as an HDMI Master Integrator.

09:30 - 17:30 - Room D201

Advanced Home Cinema Design Workshop

Speaker: Guy Singleton, owner, Imagine This This course will equip you with the design skills necessary to deliver effective and consistent cinema designs at every price point. By going beyond the CEDIA Home Cinema Design Workshop, the course will delve deeper into engineering design, room acoustics management, immersive audio implementation, and premium video performance. This fast-paced and intensive course will include discussions, practical exercises and demonstrations that will challenge attendees.

Design Documentation

Speaker: Keith Jones, partner, Designflow This course will explore and explain the documents that make up a successful project; from architectural plans, schematics, and wiring schedules, to specifications and final client sign off. Attendees learn how to understand documents issued during the project process, and how to prepare their own. Along with detailed drawing and documentation packs, the course will examine power requirements, heat output for racks and spatial considerations.

09:30 - 17:30 - Room D202

Rack Building and Wiring Fundamentals


Speaker: Hamza Abbas, sales director, Andrew Lucas This session covers how virtual reality can facilitate the design process, improve business operations, and how it can be implemented to streamline a smart home project. The session highlights how VR can be used as an immersive tool to visually illustrate a smart home product or system to clients and key stakeholders.

09:30 - 11:00 - Room D301

Time is Money: Four Tools to Boost Your Profits

Speaker: Leslie Shiner, owner, The Shiner Group This course will help attendees to better understand their business. The class will discuss how to track an employee’s productivity, and how to utilise time management techniques in order to keep jobs on track. Learning how to use these tools will encourage students to work more efficiently and analyse their time to improve business profitability.

09:30 - 11:00 - Room D202

Selling an Experience vs. Selling Technology

Speaker: Nick Pidgeon, director at Visualization Ltd This course provides attendees with the clear, structural methodology required for rack building, from planning through to future servicing. The course explores industry best practice, the importance of wiring choices, and standard approaches which can be applied to projects of all sizes. Attendees can gain a deeper understanding into the different types of racks, and appreciate how to apply the correct knowledge for overcoming issues.

Speaker: Philipp Schuster, UK managing director, Loxone Customers generally don’t want a list of kit, they want to be sold the ‘smart home experience’. This class teaches the differences between products themselves and their lifestyle benefits, and how to communicate these to the customer. You will identify how products can be set up in different ways, in order to provide completely different experiences, and make experience the central ‘product’ that you sell.

09:30-17:30 - Room D303

09:30 - 11:00 - Room D201

Mastering Residential Lighting Control

Future Technologies: The Silicon Valley Scoop

Speaker: Simon Buddle, education director, CEDIA Aimed at developing installation engineers and designers, this course will focus on the practical application of lighting control in the residential market. Covering regulations and safety, energy consumption and other environmental factors, the hands-on course will help attendees identify, solve and implement complex lighting control solutions. It will also cover common pitfalls, establishing best practice for lighting, as well as dimming and shading.


Virtual Reality and How it is Revolutionising Smart Home Design



09:30 - 17:30 - Room D302

09:30 - 11:00 - Room D202

Speaker: Rich Green, owner at Rich Green Design This popular course provides a new perspective on stampeding technologies, their importance, and how they can make you more profitable. Learn about dozens of new technologies that are emerging from the secret labs of Silicon Valley. This course is a perfect precursor to the ‘Design Thinking & Client Discovery Workshop’ where you will learn how to implement these new technologies into cutting edge designs. This session is also taking place on Thursday 8 February at 09:30.

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Browse and register for Professional Development sessions at

11:30 - 13:00 - Room D301

16:00 - 17:30 - Room D201

Who the Heck are all These People?

New Technologies Update 2018

Speaker: Nick Pidgeon, director, Visualization Ltd This session will give attendees a real-world insight into the challenges faced by business owners that are growing their small businesses. It looks at developing leadership skills, empowering staff, the hiring process and planning for the future. It will also include tips for outsourcing and mentoring others.

Speakers: Dave Pedigo, senior director of learning & emerging technologies, CEDIA With consumers rapidly increasing their expectations and knowledge related to technology, home technology professionals must understand current and future technology trends. This course will offer a look at the speed at which new technologies become popular and break down the most prevalent residential technology trends that are happening right now, as well as their future impact on home technology professionals and their prospective clients.

11:30 - 13:00 - Room D201

Panel - Interoperability: Fantasy or Reality?

16:00 - 17:30 - Room D202


Speakers: Simon Buddle, education director, CEDIA Mitchell Klein, executive director, Z-Wave Alliance, Philipp Schuster, UK managing director, Loxone This panel will discuss how the promise of true interoperability may or may not become a future reality. Will there ever be a ‘standard’ for interoperability? Are things getting easier for consumers, or not? This lively, interactive session encourages questions and viewpoints from the audience.

14:00 - 17:30 - Room D303

Video Display Technologies

Speaker: Michael Heiss, principal consultant, M Heiss Consulting Displays have changed significantly since they were big round tubes inside wooden cabinets. This interesting course will examine how displays have changed significantly over the years. Presenter Michael Heiss will discuss how these things work, what technology is hot today, obsolete tomorrow, and what is yet to come. Attendees will also discover how to select, install, sell and profit from flat panel and projection displays.

The Essential Download on AV-over-IP

Speaker: David Meyer, director of technical curriculum, CEDIA What makes AV-over-IP tick? What are the options? What are the pros and cons of different approaches? New for ISE, this course now dives deeper into compression and codecs and what they mean for system design and performance. We’ll also examine network requirements, and different proprietary AVoIP approaches for different applications and system setup.

16:00 - 17:30 - Room D302

How to Create a Client Care Plan for your Business and Generate Recurring Revenue

Speaker: Mike Maniscalco, co-founder and VP of product & marketing, Ihiji If you’re sold on recurring monthly revenue, but can’t quite work through the concepts of creating a preventive service plan for your business, then this workshop is for you! This session features real-life examples, the opportunity to generate a service plan for your business, and the basic framework for pricing, proposals, and sales and marketing strategy.


14:00 - 15:30 - Room D201

Streaming Hi-Res Audio in the Home

Speaker: Hugo Fitzjohn, int’l sales consultant, Meridian Audio This course is ideal to learn more about the technology available to stream hi-res Audio (HRA) successfully in the home. Attendees cover HRA streaming formats and services currently available, bandwidth requirements, as well as the specification of the hardware required, including control and loudspeaker requirements.

09:00 - 13:00 - Room D303

Design Thinking and Client Discovery Workshop Speaker: Rich Green, owner at Rich Green Design Peter Aylett, technical director at Archimedia During this hands-on workshop, attendees use the methods of design thinking for client discovery and needs assessment. It will help attendees to discover true needs, as well as covering how to incorporate cutting-edge technologies into future designs. The class will discuss the path to end-user empathy and create actionable points of view upon which system designs and user experiences can be optimised.

14:00 - 17:30 - Room D301

25 Ways to Increase Profits

14:00 - 15:30 - Room D302

Smart Home Technologies as Assisted Living Solutions

Speaker: Paul Doyle, R&D manager, Hereward College This session will introduce the concept of the smart home as a component to support independent living solutions. It will give an overview of the challenges faced by people with cognitive, physical and sensory impairments; and introduce tools to measure the impacts of impairments, and of a smart home solution on customers’ independence.

14:00 - 15:30 - Room D202

Smart Home as a Service: A Chocolate Box for your Customer

Speaker: Sven Penninck, founder, SF1 bvba Future homeowners want services, not a collection of connected devices. This session takes all the fundamental parts of creating a smart home for a client and bundles them into a service provider business model. Discover the workings of an ‘as a service’ ecosystem, and how this will create opportunities for new, optimised business models.


Speaker: Leslie Shiner, owner, The Shiner Group This course will help attendees to strengthen sales, improve job processes and ultimately increase profitability. By creating a plan for increased efficiency, attendees will learn how to spot quick-fix solutions and will leave with a list of 25 ways to implement costsaving measures and financial strategies.

09:30 - 11:00 - Room D301

Building the Perfect Team - Attracting & Retaining the Best People

Speaker: Graham Brown, MD, Forces Recruitment Services This course gives an insight into the pros and cons of different types of recruitment, a look at the true cost of recruiting someone, how they may or may not blend into your team, and how to retain them. It will look at how to interview effectively, to help decide if you’ve made the right choice, and what part psychometrics can play in that process.

09:30 - 11:00 - Room D201

Designing a Super Cinema: Building the Best of the Best

Speaker: Guy Singleton, owner, Imagine This Often, a good cinema is about managing compromises: restrictions in budget, room size, and aesthetics exist on nearly every project. What happens when there are no restraints? Can you build the perfect home cinema? From reference level performance to military-grade engineering in HVAC and power delivery, all areas of design and build will be on the table in this fascinating trip into super cinema.

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09:30 - 11:00 - Room D302

14:00 - 15:30 - Room D202

Using a Dashboard to Steer Your Company on the Right Path

Immersive Audio - Unified 3D Speaker Layouts for Multiple Listeners

Speaker: Leslie Shiner, owner, The Shiner Group A financial dashboard that provides an early warning system for your business’s financial stability. Monitoring and measuring performance metrics is critical to your survival and success. Learn how to create an executive dashboard and explore what numbers you need to track on a regular basis. Explore Key Performance Indicators that help keep you on a course for profitability.

Speaker: Arnaud Laborie, co-founder and CEO, Trinnov Audio Immersive sound offers new experiences, but also raises challenges with new formats and non-compatible 3D speaker layouts. This course covers immersive sound concepts, the three immersive sound formats and recommended speaker layouts. It explores additional constraints found in high-end home cinemas and proposes unified speaker layouts for multiple listeners.

09:30 - 11:00 - Room D202

14:00 - 15:30 - Room D303

Emerging Networking Trends: Threats and Opportunities to Your Business

The Future of Power - Localised Generation, Distribution and Lower Power Micro Grids

Speaker: Ken Erdmann, co-founder, Erdmann Electric This course examines the requirements of various appliances and electrical loads in the home. We look at the growth of alternative and renewable electrical sources and how they could change the way we use power. Also covered: energy efficiency, PoE lighting, DC micro grids, USB power distribution and how these will benefit from renewable power.

Speaker: Mike Maniscalco, VP of product & marketing, Ihiji If your business is not staying on top of the newest trends, tricks, and dangers, you could fall behind the competition. Learn about the threats and opportunities your business will encounter with these rapidly advancing networking technologies.

11:30 - 13:00 - Room D202

14:00 - 17:30 - Room D301

UHD Video and Beyond: The Science of Better Pixels

Developing Your Brand Vision, Strategy and Tactics - An Interactive Workshop

11:30 - 13:00 - Room D302

Mastering Online Marketing

Speaker: Geoff Meads, managing director, Presto AV Using the ever-growing number of online platforms for company marketing can be appealing. Yet key messages can soon become confusing, and even be destructive if not coordinated. Combine online activity to build a brand that clients know, like and trust. Attendees will leave with a marketing template to use and a clear path for success!

11:30 - 13:00 - Room D201

How to Design a KNX System that is Reliable and Stable

Speaker: Mark Warburton, technical director, Ivory Egg KNX is a powerful, flexible protocol, but the infrastructure needs to be designed correctly. This brand-agnostic seminar looks at how the topology works and the steps you can take to guarantee reliability and stability on even the biggest project. Explore different ways in which third-party systems can interface to KNX, and best practices.


Speaker: Peter Aylett, technical director at Archimedia, Omar Hikal, CEO and head of strategy at the Brand Company This course will introduce you to what branding is and give a clear understanding of how branding principles can help grow your business. Using case studies and live examples, it will provide the tactics needed to develop a brand identity with attitude, meaning, and a clear promise. Workshops and exercises will be included.

14:00 - 15:30 - Room D201

Creating a Performance Spec for a Smart Home

Speaker: Philipp Schuster, UK managing director, Loxone This interactive course will provide a comprehensive understanding of what should go into constructing performance specifications and how to use these to demonstrate value to the customer. Learn how to write performance specifications covering technologies such as lighting, heating, security and multi-room audio. Find out how to set clear project deliverables and produce installations that meet customer expectations.

16:00 - 17:30 - Room D202

Wire, Wireless & Fibre - Understanding Bandwidth

Speaker: David Meyer, director of technical curriculum, CEDIA Our thirst for data is huge. With 4K and even 8K video on the horizon it’s about to get even bigger! If you want to deliver reliable video data then you need to understand bandwidth. Attendees will leave with a clear understanding of data, bandwidth and capacity. They will also be able to assess and apply bandwidth figures to real-world situations.

11:30 - 13:00 - Room D301

16:00 - 17:30 - Room D201

Lighting Control 101

UI vs. UX - Building Smart Home Interfaces for Human Beings

Speaker: Sam Woodward, customer education leader EA at Lutron This session will give attendees a comprehensive guide to Lighting Control Fundamentals from analogue to digital. By the end of the session, participants will be able to identify common lighting control protocols, understand key components, and plan for the physical installation requirements for a project to run smoothly. The class will also discuss cable types and common acronyms used.

Speaker: Geoff Meads, managing director, Presto AV User experience design (UX) is a design ethos that seeks to present controls in an easily understandable, human-friendly manner that keeps users coming back for more. This course explores the emotive side of user interfaces and how, when designed well, they can deliver more than just function.

14:00 - 17:30 - Room D302

16:00 - 17:30 - Room D303

Home Theatre Audio and Acoustics Part II

A Project Manager’s Guide to the Financial Stuff

Speaker: Anthony Grimani, president and lead consultant at Performance Media Industries By building upon existing knowledge gained from Home Theatre Audio and Acoustics, Part I, this session will explore how loudspeakers work, discuss specification fact and fallacy, and look at audience and room size configurations.




Speaker: David Meyer, director of technical curriculum , CEDIA In this class we’ll explore colour gamut and volume, high dynamic range benefits – and the different types – along with frame rates, and of course display technologies required to deliver the better pixels. We’ll also briefly look back at the legacy of gamma and the influence of the Digital Cinema Initiative (DCI).

Speaker: Leslie Shiner, owner, The Shiner Group This session will explain basic financial concepts specifically related to the custom install industry. It will look at accounting management terms and principles, and how to understand key data and reports – to increase profits and improve business decisions. Attendees will become confident in applying financial management techniques to better their projects.

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Browse and register for Professional Development sessions at

09:30 - 11:00 - Room D202

14:00 - 15:30 - Room D201

HDR - The Next Big Thing

New Technologies Update 2018

Speaker: David Meyer, director of technical curriculum, CEDIA This class will give students a clear understanding of what HDR is really all about, and the benefits to end users and technology integrators alike. Attendees will look at the competing types of HDR, static vs dynamic, and what elements need to be in place to achieve it. Includes background on gamma and standards, and touches on delivery methods including OTT, HDMI 2.1 and HDBaseT.

Speaker: Dave Pedigo, senior director of learning & emerging technologies, CEDIA With consumers rapidly increasing their expectations and knowledge related to technology, home technology professionals must understand current and future technology trends. This course will offer a look at the speed at which new technologies become popular and break down the most prevalent residential technology trends that are happening right now, as well as their future impact on home technology professionals and their prospective clients.

09:30 - 13:00 - Room D302

EST463 Properly Securing a Residential Network: Methods and Best Practices

14:00 - 15:30 - Room D202

Sales Estimating and Proposals

Speaker: Mike Maniscalco, co-founder and VP of product & marketing, Ihiji This course offers a hands-on approach to learning about the variety of methods and best practices for securing the network to protect it from threats. Before attending this class, students should have a working knowledge of IP addressing and subnetting, basic router configuration and port forwarding, how to troubleshoot using basic CLI commands, IP device configuration, and WAN/LAN basic routing principles.

Speaker: Rich Green, owner, Rich Green Design Estimating and proposal writing are a fine art and must follow a thorough design process for client discovery and needs assessment. Good design process reveal right problems to solve. This course starts with problem definition and delves into systematic data gathering and estimating techniques that will result in more profitable projects. We will cover many styles of proposal writing with real examples from successful projects.


Technology, Consumer Trends and Business Strategy Workshop

Speaker: Peter Aylett, technical director, Archimedia Driven by the CEDIA Tech Council, this intensive session explores how both consumer and technology trends will affect attendees and their businesses within the next five years. Suitable for both suppliers and installation companies, the session will start with a lively debate on top technology and market trend predictions. Following this, the group will work to develop actionable strategies to embrace opportunities and mitigate threats.


09:30 - 13:00 - Room D301

Speaker: Bruno Napoli, co-founder, Krika This course looks at the differences between service, maintenance and technical delegation, how to best explain this to a client through a yearly plan and how to construct a plan to ensure that future revenue is secured in advance. This class will also discuss how best to sell service to a client, the difficulties surrounding this and the financial aspects that need to be considered.

Lighting Control Update

Power Management, Conditioning and UPS

Speaker: Sam Woodward, customer education leader EA, Lutron This course will give attendees an update on the latest in lighting control trends. It will include tips for flicker-free success in dimming LED lamps and fixtures. Attendees will be leaving the course able to understand lighting control terms and their appropriate applications, how to plan systems to avoid LED flicker, and how to integrate with IoT devices to give a great user experience.

Speaker: Ken Erdmann, co-founder, Erdmann Electric Gain a better understanding of proper power conditioning for electronic systems, the causes of electrical noise and surges, and essential grounding requirements. This course offers real-life scenarios requiring examination and resolution. It covers methods of effective power conditioning and how to handle phase and polarity issues. Attendees also learn how to implement grounding requirements pertinent to voltage regulators, surge protectors, and uninterrupted power supplies.

16:00 - 17:30 - Room D302

11:30 - 13:00 - Room D201

Completing a Project - The Last Five Percent

IoT? What’s Going on With All This Cloud Stuff ?

Speaker: Simon Buddle, education director, CEDIA Enhance your project management skills by exploring the most common problems with completing projects, and the tried-and-trusted techniques for conquering them. By identifying factors at each stage of a project that help or hinder completion, you will achieve increased efficiency and the potential for increased profits!

Speaker: Sam Woodward, customer education leader EA at Lutron Underneath the acronyms lie a host of technologies that manage the smooth flow of data between Internet of Things (IoT) devices, to the cloud and back again. This course covers cloud-to-cloud account linking and what might happen when your internet connection is lost. This seminar also goes beyond theory to cover practical and applicable techniques for the brave new world of IoT control.

10:00 - 12:00 - Room D201


14:00 - 15:30 - Room D302 Speaker: Geoff Meads, managing director, Presto AV A great website for your company isn’t an option, it’s a necessity. In short, your website is now your most powerful marketing asset. This course provides a complete checklist for success, including mobile compatibility, meta data, SEO, blog writing, connecting social media and much more. Expect a unique focus on building websites for the residential technology market place including real-world examples and case studies.

Service, Maintenance and Delegation

16:00 - 17:30 - Room D202

11:30 - 13:00 - Room D202

20 Website Must-Haves

16:00 - 17:30 - Room D201

Certification Exam Session

Earning and retaining CEDIA certifications allow you to demonstrate that you have completed the required study and field experience to master a particular skillset and body of knowledge. At ISE 2018, attendees will have the opportunity to take the three main advanced certifications available - Electronic Systems Certified Technician (ESC-T), Electronic Systems Certified Designer (ESC-D), and Electronic Systems Certified Networking Specialist (ESC-N).

€275 (non-members €325)

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Exciting times ahead for savvy integrators Tune in to the CEDIA Talks programme at ISE 2018


EDIA is urging attendees at ISE 2018 to take advantage of its renowned CEDIA Talks programme, where they can hear about the things that matter to their business in a fast-moving and fast-changing industry. At ISE 2018, CEDIA will once again be hosting a number of free-to-attend CEDIA Talks, designed to introduce visitors to new technologies, develop their expertise, and challenge their way of thinking. The theme for this year is ‘10 Things You Should Pay Attention to, but Probably Aren’t’, with each Talk focused on one important ‘Thing’. Taking place on the CEDIA stand (1-E10) every day of the show, CEDIA Talks are hosted by an impressive line-up of industry experts, providing key insights into the ever-changing industry. Here are some of the sessions and presenters. • Ageing in Place and Assistive Living Technologies – Peter Aylett – Tuesday 6 February, 13:00 Increased sensorisation, new natural user

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interfaces, AI and IoT connected devices are fast changing the landscape of how the integrated technology industry can help in new, and often unexpected ways. This growing sector is a huge commercial opportunity, and attendees to this Talk can discover how assistive technologies can change people’s lives for the better. • Robots in the Home: AI Gets Physical - Rich Green – Tuesday 6 February, 15:00 Rich Green of Rich Green Design will introduce visitors to Artificial Intelligence (AI) and robotics, and what this means for technology integrators today. • The Future of Video Technology - Michael Heiss – Wednesday 7 February, 10:00 This Talk will provide valuable insight into the status of video technology in future, centring on 8K, HDR, IP distribution, direct LED displays, as well as the changing world of displays, access devices, and distribution. • BIM - Matt Samways – Wednesday 7 February, 12:00

This presentation will educate visitors on Building Information Modelling (BIM), what it is, why it is time to change, and how they can benefit from digital construction. • If Your Customers Expect All This for Free, They May Be Right - Steve Moore – Wednesday 7 February, 14:00 Attendees to this Talk will learn about the workings of a service provider business model when creating a smart home for a client, as well as the impact this has on the industry. • IoT - David Mudd – Thursday 8 February, 10:00 This Talk will see David share his perspective on the rapid technological advance of the Internet of Things and how it is influencing businesses today. • Improving the Quality of People’s Lives Through IoT - Dave Pedigo – Thursday 8 February, 12:00 Attendees will discover how technology such as voice control, virtual reality, lighting control, and various sensors can be used to improve

the lives of the home owners at any stage or their lives while still being profitable. • What The Hell is a ‘Blockchain’? Busting the Lid on the Future of Money – Geoff Meads – Thursday 8 February, 14:00 This essential session will uncover the current and future uses of Blockchain technology, its growing value, and the future of money. • Uberization of Things: The Future of HomeTech Pros in an On-Demand Economy - Julie Jacobson – Friday 9 February, 10:00 This Talk will discuss how the home technology industry can and should adapt to the new on-demand economy desired by consumers today. No prior bookings are needed to attend CEDIA Talks, although seating and space on the booth will be limited and available on a first-come, first-served basis. For more information on CEDIA Talks at ISE 2018, visit CEDIA’s Professional Development page on the ISE website.

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Amsterdam Suite

HDBaseT Alliance

Room F002

Tuesday, 10:00-13:00

Wednesday, 09:00-10:30

The HDBaseT Extended Advanced Installer Expert Program

BrightSign 101

An introduction to the Series 3 players.

BrightAuthor Basics

A three-hour course targeted at installers and integrators who would like to learn more about HDBaseT technology. For more information and to register: http://info.hdbaset. org/installer-expert-program-ise-2018

Wednesday, 13:30-15:00

Tuesday, 15:00-16:00

Interactive & Control BrightAuthor Presentations

The Future of AV Networking

Wednesday, 11:00-12:30 A tour of the vast canvas of features that are in BrightAuthor software.

Learn how to create engaging signage using BrightAuthor and interactive technologies.

Wednesday, 15:30-17:00

Advanced HTML Techniques

Build unique signage presentations using advanced HTML5 development techniques. Please contact Karen Fore ( to register. Room E105/E106

Room E103

Tuesday-Friday, 10:00-10:45 (starts 10:15 on Tuesday), 12:00-12:45, 14:00-14:45, 16:00-16:45 (not Friday)

Demonstration: L-ISA

Taking a historical perspective on the evolution of live sound technologies, a review of the L-ISA ecosystem.

Tuesday-Friday, 15:00-15:45

Presentation: P1

In this session, we will look at the basics of HDBaseT networking, and how it can address the needs of installers and integrators, while leveraging the existing installed base. For more information and to register:

Introducing P1, a networked processor combining AVB, AES/EBU and analogue audio bridging, EQ station with delay and dynamics processing and a multi-mic acoustic measurement platform.

Tuesday-Friday, 13:00-13:45

Presentation: SYVA

An introduction to Syva, the new collinear source from L-Acoustics.


Room G106

Thursday, 10:15-11:15, 14:45-15:45

d&b audiotechnik


Control and Automation Express Solutions

Tuesday-Friday, 11:00-11:45; Tuesday-Thursday, 17:00-17:45

Workshop: L-ISA-Immersive Sound Design Case Studies

Boost your dealership’s efficiency using mobile and lowercost control systems for lighting, blinds, comfort and other non-media solutions.

An exploration of L-ISA in large-scale environments for Live and Creative applications.

Experience the sound of d&b and gain insight into technical details.

Thursday, 11:30-12:30

SDVoE Alliance

Tuesday-Friday, 12:00-12:30; Tuesday-Thursday, 14:00-14:30

Whole-Home Audio with Triad and Control4

Tuesday and Friday, 10:30-11:00; Tuesday-Thursday, 16:30-17:00

Product listening session with d&b

The d&b Soundscape

The sessions will focus on the d&b Soundscape, introducing the new system to visitors and giving them the opportunity to learn more about it.

Tuesday-Thursday, 16:00-16:30; Friday, 10:00-10:30

Integration and Interoperability with d&b This demonstration will give visitors first-hand experience of the d&b approach to integration with a broad range of applications.

Steinway Lyngdorf and Genesis Technologies

Room G101

Planning a whole home audio system has never been easier or sounded better. Learn how to do it the Control4 way.

Thursday, 13:30-14:30

Control4 Presents 99 Uses for the Triad One Streaming Amplifier

Come learn the many ways you can use the Triad One in your customer projects.

Thursday, 09:00-10:00, 16:00-17:00

Fighting Entropy, Murphy & Manual Labour: BakPak by Pakedge

Learn how Control4 and Pakedge work together to make sure you’re never in the dark with your customer projects.

Tuesday, 10:00-11:00

VIP Lounge

Presentation of home automation systems, and world release of MODEL B and P100 from Steinway Lyngdorf


Take back your rack with Zero U KVM transmitters The IP KVM People

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Room G109

Wednesday, 13:00-14:00

SDVoE Partner Consultant Program Kickoff Meeting

This is the first meeting for the SDVoE Partner Consultant Program. Free registration: consultants

Wednesday, 14:30-15:30, 16:00-17:00

SDVoE Case Studies – Part 1 and Part 2

Panel sessions bringing you expert analysis from consultants and integrators who have deployed SDVoE-based AV-over-IP networks in many different environments. Free registration:

Martin Audio

Room E104

Tuesday-Friday, 11:00-12:00, 13:00-14:00; Tuesday-Thursday, 15:00-16:00, 17:00-18:00

Loudspeaker Demonstration


Zero U • Flexible • Scalable 20/12/2017 18:29:50

05/01/2018 12:26



Putting AV on the network? Only DM® NVX provides enterprise-grade security.

Anything that goes on the network must be secure. DM NVX is the only network AV solution that leverages standard network security protocols, including 802.1x network access control, AES content encryption, and Active Directory® authentication.

Visit Crestron at ISE 2018, Hall 2, Stand C20 All brand names, product names, and trademarks are the property of their respective owners. Certain trademarks, registered trademarks, and trade names may be used in this document to refer to either the entities claiming the marks and names or their products. Crestron disclaims any proprietary interest in the marks and names of others. Crestron is not responsible for errors in typography or photography. ©2018 Crestron Electronics, Inc.

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Amsterdam hotel accommodation guaranteed RAI Hotel Services is the official hotel partner for ISE 2018. It has access to over 350 hotels across the city and guarantees accommodation for all ISE attendees. The company has access to a range of hotels to suit all budgets from 1 star to 5 stars, and can also assist in the organisation of receptions and dinner parties for individuals and companies. ISE has also partnered with Air France and KLM Global Meetings to offer exclusive discounts on air travel to the exhibition. Attendees simply need to enter an Event ID Code to secure discount on return flights through the Air France/KLM Global Meetings web portal. This is an exclusive discount, unavailable through any other booking engine. The Event ID Code is 30821AF. ISE would like to inform all show attendees that there are numerous websites which, although they purport to offer hotel rooms on behalf of ISE, actually have no connection with the exhibition.

Shopping for education sessions just got easier A new ticket shop has been created on the ISE website that greatly simplifies choosing and registering for professional development offerings from AVIXA, CEDIA and exhibiting manufacturers. For the first time this year, all the relevant information can be accessed from a single location – shop. Additionally, easy-to-use filters enable you to search for the sessions most of interest to you. You can choose to see items on a particular day or days, with a particular subject category, or presented by AVIXA, CEDIA or by manufacturers. What’s particularly powerful is that these filters can all be applied at the same time. So, for instance, if you’re interested in emerging trends presentations on Tuesday

6 February, a few clicks will show you that there are four on offer from AVIXA and three from CEDIA. You can then click on each of the filtered results to find out more about each session. To further simplify your planning, if there are alternative dates and times for any sessions, these can be accessed from a pulldown menu just below the pricing information. If a session takes your fancy, you can book attendance for it there and then by adding it to your shopping cart, then proceeding to the payment page once your selections are completed. If you are interested in multiple sessions, you will probably find it worth your while to purchase an ALL ACCESS pass or a SUPERPASS – see the article below.

Association passes offer all-you-can-eat approach AVIXA and CEDIA are offering quick and simple admission to their comprehensive professional development programmes thanks to their ALL ACCESS passes. These passes provide access to each Association’s education offering at fantastic value for money – just €325 (+VAT) each, or €400 for nonmembers. In addition, the Associations have teamed up to offer one all-encompassing SUPERPASS, giving delegates a

EDITOR Paddy Baker +44 (0) 20 7354 6034 EXECUTIVE EDITOR Michael Burns

chance to attend both AVIXA and CEDIA education sessions at a price of €425 (€500 for non-members). The pass-holder will be able to choose as many sessions that fit into their timetable. (The only exceptions are CEDIA all-day sessions on the Monday and Certification Examinations on the Friday.) For those who wish to pay by the session, AVIXA seminars cost €100 for AVIXA members, €140 for non-members, and

CONTRIBUTORS Paul Bray, Pete Brewis, Steve Fairclough, Elliot Herman, Rob Lane, Heather McLean, Ian McMurray, Steve Montgomery, Jo Ruddock, Laura Vallis DESIGN Jat Garcha

CONTENT DIRECTOR James McKeown SENIOR PRODUCTION EXECUTIVE Jason Dowie +44 (0) 20 3289 2617 jdowie

conferences €175 (€250). CEDIA half-day and 90-minute sessions cost €175 and €100 respectively (€250 and €140 for non-members). In addition, AVIXA FlashTracks on the AVIXA stand (13N110) and CEDIA Talks on the CEDIA stand (1-E10) may be attended free of charge. No registration is necessary.

GROUP SALES MANAGER Gurpreet Purewal +44 (0) 20 7354 6029 SALES EXECUTIVE Mark Walsh +44 (0) 20 3871 7377


© 2018 NewBay Media Europe. No part of this publication may be reproduced in any form or by any means without prior permission of the copyright owners. Published by NewBay on behalf of Integrated Systems Europe. NewBay, The Emerson Building, 4-8 Emerson Street, London SE1 9DU, England

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ISE Daily 2018 Preview digital edition  

The official newspaper of Integrated Systems Europe

ISE Daily 2018 Preview digital edition  

The official newspaper of Integrated Systems Europe