www.ibc.org
theibcdaily SUNDAY 13.09.2015
THE OFFICIAL NEWSPAPER OF IBC
Premium UHD and HDR UHD Alliance
By Carolyn Giardina
The UHD Alliance – a coalition of Hollywood studios, broadcasters and manufacturers – is closing in on completing quality standards for the next-generation premium audiovisual experience, including 4K, HDR and a wider colour gamut. This would sit alongside the work of other bodies in that UHD Alliance is format agnostic. It aims to introduce a standard of quality – including brightness and contrast levels – that could be completed
and introduced into the first products (consumer electronics devices as well as content) via a logo programme as early as January, according to Alliance chair Hanno Basse, who is CTO of Twentieth Century Fox. “We’re optimistic about UHD and HDR,� he told The IBC Daily, adding that the spec is aimed at creating “the best experience, and communicating it to the consumer. We are pretty confident that we have come up with a good solution.� Initially, this quality spec is expected to include parameters for consumer devices, as well as content mastering of movies and
television series. Basse reported that the Alliance is considering a second stage for content that goes through a live broadcast production process. On getting to live broadcasting, Basse believes the economics are the biggest hurdle. “There’s still some technology questions open, but the big issue is the cost,â€? he said. “For a Hollywood studio, making HDR is fairly straightforward. On the TV side, they don’t have that luxury, especially if it’s 4K. They’ll need new cameras, switchers‌ and that’s a much higher investment.â€? He and additional representatives from the
Inside
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Hanno Basse: “We’re optimistic about UHD and HDR�
Alliance are at IBC talking about the group’s work and urging broadcasters and other stakeholders from around the world to get involved in the effort. MS47
OTT comes of age Conference Analysis
By Adrian Pennington
OTT services will be in 35 million US households by 2022 representing a quarter of the market, predicted Roger Lynch, CEO of OTT start-up Sling TV, in an IBC conversation with writer and presenter Kate Bulkley. “Long term, over 20 years, I can’t imagine OTT services not being in every home,� he said. “Growth is inexorable.� Sling TV, owned by satellite pay-TV giant Dish Network,
launched in January targeted squarely at perceived weaknesses in the old pay-TV model. It charges $20 a month for a skinny bundle of channels including ESPN. “The next generation of TV viewers are causing change. They are younger, more mobile, more educated but the reasons they reject traditional pay-TV are the same pain points of current subscription based pay-TV: long term contracts; channels you don’t watch; hidden costs; and poor customer service.� Lynch declined to reveal how many subscribers Sling had
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Roger Lynch: “OTT will segment the market�
attracted but said that “almost none� of them had switched from Dish. “Dish understands that OTT is where the market is going and if it cannibalises their core business so be it. It turns out we don’t cannibalise Dish because the demographics of satellite are different to that of OTT.� Almost 90% of Sling TV subscribers also have Netflix. “It’s
a very complementary service. We bring live sport to their drama series and we are on a lot of the same devices.� He said he expected the overall pay-TV market to grow, even while the share of traditional pay-TV declines. “In the US, all pay-TV operators sell the same package of channels but OTT will segment the market.�
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12-09-15 19:07