CYCLE VISION
Mary Portas addresses retailers The anniversary edition Bordo Centium
The stylish Abus Hyban helmet
Hamax’s new double seater child carrier
MARY PORTAS: “THE ONLY THING THAT MATTERS IN RETAIL IS UNDERSTANDING PEOPLE”
on the store and Myagi’s CEO Simon Turner added that this can be used as a means to reward strong stores with deals on brands for which they have completed training. Q HAMAX A first for Hamax, the brand now has a trailer product to add to its catalogue of bicycle mounted child carriers. With market research suggesting that 65 per cent of parents buy a double carrier, initially Hamax has focused its attention on a double carrier that’s spent the past two and a half years in development, alongside experts in stroller design. A single seater is due later in 2016, Hamax told BikeBiz. The first thing you’ll notice is the distinctive design, which has been profiled to be as aerodynamic as a stroller can reasonably be. High levels of functionality and ease of use are built in, with the unit halving in size 42 BIKEBIZ DECEMBER
with a quick fold down. The wheels push on and off easily to further reduce the footprint. Landing with Zyro late in March, the stroller will cost £649 or £679 with an added stroller wheel. Add on sale items, such as a clip on light, are also to be available. Q GIRO Giro exhibited their brand new Chrono road apparel collection, comprising three performance levels for both men and women. With a ‘Good Better Best’ strategy, Giro has something for everyone. The ‘Sport’ line begins at a very reasonable £59.99 for both jerseys and shorts, with design features and materials akin to more premium level price points. With ‘Expert’ and ‘Pro’ level, premium Italian fabrics are crafted into athletic fitting pieces that are cut for racing. At the summit of the range, the men’s Pro Bib is the result of over two
ADDRESSING THE gathered crowds at Zyro’s Cycle Vision sit down dinner, Mary Portas laid out her vision for how people will consume product in the future. “Digital has changed our retail landscape today. The really great retailers don’t look at the internet as a threat at all, they see it as an opportunity to re-imagine, reshape and redefine the bricks and mortar experience,” said Portas. “Recent studies have found that consumers still spend 61 per cent of their shopping time in stores. The physical store is the choice if it’s done well. And that’s the problem, it has to be done well. We now shop in years of exhaustive design, research and testing – custom straps that disappear into the body and a unique woven lumbar support panel. For women, the Chrono Expert Halter Bib pairs the performance of a bib with the convenience of a short. A special black yarn is used in the premium Miti lycra on both ‘Expert’ and ‘Pro’ level shorts, increasing the longevity and keeping them black
stages. We start with research before we go out. Then when we do go out it’s much more meaningful. That process is sometimes followed by a test or a check of reviews to see if the product meets their needs prior to spending. “Therefore you must optimise your business digitally. What this means for you the retailer is that you must become a shop of discovery and entertainment. That includes positioning yourself as a shop of direct people relationship, where you, the retailer, are seen as the ambassador, the specialist and advisor. We remember immersive experiences.” throughout the lifespan of the short. Developed alongside Cytech, chamois pads are custom throughout the entire line; from Sport to Pro. For outer layers, Giro believe their Chrono wind jackets and vests are the most packable, highest performing and best fitting available. These feature a stretch nylon back panel that hones the fit and moves with you when you ride. BIKEBIZ.COM