AVTechnology Europe March 2018

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MEET YOUR INTEGRATOR

MEET YOUR INTEGRATOR: SNELLING BUSINESS SYSTEMS In our latest instalment of ‘Meet your Integrator’ AVTE visited Norfolk-based integrator Snelling Business Systems to learn more about the company, the current trends being seen in the market and some words of wisdom to end users. Joining us was MD Tony Wise, group technical director Kevin Madeja, business development director Steve Royans and design manager Colin Jacobs

“Integrators have access to better pricing on products as well as warranty covers”

Hi everyone. To kick things off, tell us a little about Snelling Business Systems. Tony: We started operations in 2000, as the commercial AV division of the Snellings Group, which continues to operate in the consumer electronics retail space. The name, however, goes a long way back to 1954 when the first radio and TV sets began to find a place in living rooms. We started operations with four staff, one vehicle, and a major University was amongst our first major clients – a working relationship we have maintained as the appointed sole-supplier for over a decade. Today we are 50 people strong, specialising on design, integration, installation and managed services to the corporate, education and public sector. Over 70 per cent of our business comes from repeat clients. What’s your geographic reach? Tony: We’re headquartered in Wymondham,

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Norfolk and maintain a presence in Westminster and Reading as well. This allows us to support our clients, who are spread widely across the UK. A large proportion of our client base has traditionally been concentrated in London, the east and the south. However, our business plans for 2018 aim at securing a more uniform coverage with focus on growth in the midlands and north. What trends are you seeing in the current business market? Steve: Less boxes! Minimalistic design and integration that eliminates intrusive boxes and cables within the space. In fact, clients insist on the more accessible applications in the market that can achieve the same functionality without the need of hardware. Having hosted solutions also allows an external provider to deliver and maintain the service without impacting on the client’s own infrastructure. Focus has also moved to remote control and

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