JenNelson@RealtyExecutives.com 0199 | www.NelsonGroupSW.com The Nelson Group Prepared for The McLure Trust 7241 W Maryland Ave Phoenix, AZ 85301 PlanMarketingCustom ®
In this magazine you’ll find a little bit about us. I’m incrediblyproud of the team I get to represent. They’re hard working, passionate, kind-hearted,they’re competitive, and they’re all around good people.
Thank you for reaching out to us, we look forward to talking with you more!
1. The communication and service you and your home receive
2. The marketing of your property.
In the business of real estate, there are two things that separate a Realtor from a great Realtor:
The following pages highlightthe services we offer and the steps we take to elevate this experience to a whole new level.
At the Nelson Group we’re honored to be called “Best of the Best” and look forward to serving you with excellence and care. We will do everything in our power to get you the most money for your home in the least amount of time. We’ll do so with our custom marketing campaigns and by minimizing any possible hurdlesand challengesalong the way.
We look forward to working with you, Jen
Jen Nelson, Realtor® The Nelson Group 602 684 0199 Email: JenNelson@RealtyExecutives.comwww.NelsonGroupSW.com W ELCOME TO THE N ELSON GROUP.
Jen currently serves on the board of a real estate investing firm and is active in real estate advisory boards and trainings. She’s passionate aboutgiving back, creating community, teaching financial literacy, and helping people find HOME.
Jen Nelson | JenNelson@RealtyExecutives.com | 602 684 0199 | www.NelsonGroupSW.com 61
In 2001 Jen started in real estate as an investor and flipper in the Seattle area. She and her husband also foundedseveral companies over the next two decades including commercial design and construction firms, moving, storage and a developmentcompany.
Best of the Best Award Recipient of the Best of the Best Award 2019, 2020, 2021, the highest honor at Realty Executives.
CLHMS Guild Member
Jen Nelson, Founder, The Nelson Group
Awarded Top Producer by Phoenix Magazine Most Prominent Agent award 2021 HomeSnap Top 15% Award Awarded Top 15% of all Realtors in the United States
Thank you for taking the time to meet with me today, I can’t wait to get started!”
DMX Digital Marketing Excellence Certification
Number of homes sold in last 20 months
28
Average days of home of market
A FEW HIGHLIGHTS
Certified Luxury Home Marketing Specialist Awarded Top Agent by Top Agent Magazine, featured in National and International Editions. Positivity Award Awarded Positivity Award by Colleagues, 2020.
Jen is accredited through the Arizona Association of REALTORS and part of several industry organizations.“As a local, and neighborhood expert, I want you to know that I will consistently look for the best ways to market and sell your home to potential buyers. As a specialist in luxury, resale and vacation properties, I am here to win you top dollar for your beautiful home.
Brittany brings an enthusiastic spirit, social media savvy, and a strong desire to serve her clients with excellence. As a Scottsdale native she has deep knowledge of the Valley and now calls N Central home.
Katie Bloxom
Cora grew up in the luxury home building world & equestrian community she’s seen the Valley evolve and utilizes her broad knowledge base and design savvy to guide clients in their real estate endeavors.
Cynthia her more than 30 years experience as a Transaction Coordinator & takes exceptional care of clients, ensuring the file is moving along in a timely manner. She also delights with her wit and wisdom!
The Support of Our Team
Cynthia Shobe
Jen Nelson | JenNelson@RealtyExecutives.com | 602 684 0199 | www.NelsonGroupSW.com
Cora Orso Real Estate Advisor
Director of Client Care
Katie has always had a passion for hosting and entertaining. She helps ease client’s stress by sending thoughtful little details to surprise and delight clients throughout the process.
The average days our listed homes are on the market Average Sales price to List price. Percentage of homes sold at asking price 28100% 109%
Brittany Sauncy Real Estate Advisor
Director of Operations
“Jen is a master at her job. Her knowledge of the area and her expert negotiating skills helped us relocate from Washington with ease. She was able to show us houses through FaceTime and videos. At my request of any listing I was one of the first to see it within hours. In this crazy market we all need Jen as our advocate to find you the best and get you the best price. I trusted her advice 100% and then some. She and her entire staff are available to their clients at all times and really put our interests over just closing any transaction. I would HIGHLY recommend her to anyone buying or selling in the Phoenix metro area!
Stories of Success
Colton & Raquel, Phoenix
“Jen is unlike any realtor we have ever worked with. Her work ethic is unmatched. I believe she beat us to every single appointment we had. Plus, she sent us to dinner afterwards on her! Amazing, you won't be disappointed!”
Heather, Gilbert
- Colter & Katie, Arcadia
Jen Nelson | JenNelson@RealtyExecutives.com | 602 684 0199 | www.NelsonGroupSW.com
I have the privilege of helping families start a new adventure everyday...here are a few success stories from my clients.
“Our experience with The Nelson Group was amazing. Talk about quality people all around who truly care for the individuals they are working with. Cannot recommend Jen and her team more! They exceeded our expectations with communication and working hard to get us into our dream home.”
YOUR SELLINGHOME JOURNEY…
Jen Nelson provided us with a fantastic experience in the sale of our home. Rapport was established immediately, communication was constant, thorough, and fluid. She was the consummate professional yet treated us with kindness and consideration throughout. Her integrity was evident all along. Her team was an incredible extension of her philosophy of doing everything right. Jim
Jen Nelson | JenNelson@RealtyExecutives.com | 602 684 0199 | www.NelsonGroupSW.com
Kind Words from our Sellers:
Selling your home is likely the largest financial decision you’ll make in life; there are many things to consider while preparing for the home sale process. However, it’s also an exciting new chapter. Your home is your sanctuary, and through all the emotions of this process, I’m here as your guide. It’s important to know what to expect as we go through each step and what you can expect of me. With proper preparation and strategy, I can transition your home from fresh on the market to SOLD!
Jen Nelson | JenNelson@RealtyExecutives.com | 602 684 0199 | www.NelsonGroupSW.com
I provide a comprehensive plan to my clients outlining how we are going to gain serious buyers and attractive offers. My custom marketing plan includes integrating traditional, proven methods with progressive modern tactics to sell your home in a timely and seamless manner.
The Right Price Custom
Comprehensive Strategy Marketing Plan
Sold!
In order to present your land to the public in the best possible light we use both professional photographers with drones and an expert digital editing team to enhance the lot. We use a few different techniques to be sure your lot is able to view from the aerial photos and is highlighted in the neighborhood.
Jen Nelson | JenNelson@RealtyExecutives.com | 602 684 0199 | www.NelsonGroupSW.com
Presenting Your Property to Buyers
Is digital editing a good option for your Land? We think so!
Activity
Jen Nelson | JenNelson@RealtyExecutives.com | 602 684 0199 | www.NelsonGroupSW.com
Pricing correctly helps strike a deal when there is more competition for your home.
®
Pricing your home is both a science and an art. Your home’s exposure is highest when it initially hits the market. For this reason, it’s vital that we develop a thorough pricing strategy. To do this, we must consider the prices of homes in the neighborhood (comparables), adjustments that should be made (increases or decreases) to account for the condition of your home and the timeframe in which you are wanting to sell. If priced accurately, we increase the chances of attracting a qualified, driven buyer quickly. My goal is to maximize your sales price while closing within a timeframe that is reasonable for you.
is provided by the National
PRICINGSTRATEGIC
*The data shown Association of REALTORS
Weeks on Market
Jen Nelson | JenNelson@RealtyExecutives.com | 602 684 0199 | www.NelsonGroupSW.com
Discount Approach
Prime Pricing
Fair Market Value
When discussing price, we will need to decide what is most important to you timeframe or profit? The amount of time your home is on the market can affect market value.
*The data shown is provided by the National Association of REALTORS ®
RETAIL Pricing
Increases your chances of a faster sale without sacrificing your profits. This is where most people land in this Seller’s Market. Additionally, using a “9” in the first 3 numbers indicates strong value to the Buyers.
With a slight discount below market value no more than 5% we can dramatically attract Buyers. Too big a discount and people think something is wrong with it. In this Sellers’ market this isn’t needed as often.
Maximize your possible profits but you’ll dramatically reduce the number of interested buyers and increase the time it takes to sell. Much like a retail store we may have to discount the price to attract Buyers.
Now that we’ve gone over prepping, pricing and presenting your home, let’s discuss how we are going to market your property to the best buyers. As your agent, it’s my job to market through highly targeted messaging and various channels. Working with Realty Executives, we have access to a wide network of online marketing domains that increase home buyer views through search engines and social media.
www.RealtyExecutives.com www.NelsonGroupSW.com
Your listing will be featured on my Executive and Brokerage website as well. Our websites are designed to be easy to navigate and respond on any device on any platform.
As well as hundreds of other popular sites…
Jen Nelson | JenNelson@RealtyExecutives.com | 602 684 0199 | www.NelsonGroupSW.com
PROPERTYYOURMARKETING
The Whole Package
Jen Nelson | JenNelson@RealtyExecutives.com | 602 684 0199 | www.NelsonGroupSW.com
Our Realty Executives websites are just the beginning of where your property will be displayed. With our large network of industry sites, YouTube Channels and social media platforms, we can ensure maximum global and network exposure.
Social media is becoming one of the best platforms to use to advertise your home. We will use photos, videos, virtual tours and floor plans on several social media channels. Facebook and other social media platforms are invaluable mediums that encourage interaction with prospective buyers.
By using eye catching visuals, targeted demographics, property related hashtags and keywords, your listing will be seen by those seriously considering buying a home in your area. Then the ad re targeting package continues to remind Buyers of your home as they browse various platforms.
The Whole Package: Social
Through Social Media we also target Buyers coming in from other areas, known as “Feeder Cities”.
Jen Nelson | JenNelson@RealtyExecutives.com | 602 684 0199 | www.NelsonGroupSW.com
Although the digital age is upon us, it is still important to recognize the impact well designed and clearly written print advertising can have. We use several types of print materials to market locally and create awareness of your listing. These materials will address important details of your home including size, price and floor plans, along with unique features your home has to offer.
The Whole Package: Print
Jen Nelson | JenNelson@RealtyExecutives.com | 602 684 0199 | www.NelsonGroupSW.com
Jen Nelson | JenNelson@RealtyExecutives.com | 602 684 0199 | www.NelsonGroupSW.com
Keeping in contact with past, current and potential consumers is another great way I can market your home and reach potential buyers. We have thousands of people in our database who will hear about your home right away.
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The Whole Package: Email
Our customizable and automated email campaigns allow me to showcase your listing to my contacts quickly and efficiently. Landing directly in their inbox, my email campaigns are able to inform consumers of new listings, upcoming open houses and offer clickable links for more information.
Through our in house technology, I am able to track interest and monitor views by evaluating clicks and open rates of various viewers. By engaging the network, your listing can be seen by hundreds of potential buyers in the matter of seconds.
Jen Nelson | JenNelson@RealtyExecutives.com | 602 684 0199 | www.NelsonGroupSW.com
On-Demand Mobile Marketing
Our On Demand Mobile Marketing system allows buyers to receive information on your home instantly, 24/7. The added benefit is that I capture their contact information and can immediately respond to discuss your home. All of this is possible with the ease of a simple text message making it a highly desirable way for prospective buyers to learn more about your property. Consumers have instant access to listing photos, details, and virtual tours.
We offer a proprietarycombination of leading edge technology and a long history of real estate experience to maximize our Seller's exposure in the market while directly targeting Buyers. Bottom line: we get your home sold quickly and for more than other Realtors or selling it yourself.
SOLD in 2 days for 108% of Asking Price!
SOLD for 101.4% of Asking Price
After interviewing other Realtors we sold it for $35,000 more than other Realtors suggested. #HappyClients
SOLD for 102% of Asking Price with a backup offer in 2 days. And for $73,000 more than previously listed!
After another Realtor had listed it for 97 days with no offers and major price reductions we sold it for $60,100 more!
Jen Nelson | JenNelson@RealtyExecutives.com | 602 684 0199 | www.NelsonGroupSW.com
Why Sell your home with the Nelson Group?
Jen Nelson | JenNelson@RealtyExecutives.com | 602 684 0199 | www.NelsonGroupSW.com Thank You Piersons! Thank you for taking the time to speak with me! Selling your land is a big moments in your life and we’re honored you’vechosen to work with us. We’re in the business of helping people. We just happen to sell real estate. You deserve honesty. Integrity. Exceptional service, consistent communication and a team ready to guide you through the process of your next real estate transaction. Real Estate is a complex, ever changing market. Havingan advocateon your side who has seen both market highs and lows in the Valleyof the Sun and can adapt to your specific needs will save you precious time and money. Please feel free to reach out anytime with questions or just to check in! Talk to you soon! Kindly, Jen Nelson, Realtor The Nelson Group www.NelsonGroupSW.com(602)JenNelson@RealtyExecutives.com6840199
