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A magazine for the Southern African fishing tackle trade • Vol 8 • 2010

Your complete reference guide

•  Products supplied to trade  •  Companies that supply trade  •  Brands available in SA market  •  DEAT regulations  •  Market statistics  •  Trade shows

Directory for tackle traders

Tackle Trader 2010

2010 Directory


Publisher: Editor: Design: Datacapturing: Advertising: Subscriptions: Printing: Distribution:

Nicol du Toit Trudi du Toit Carin Hardisty Nelle du Toit Tshepo Khunou Nicol du Toit Tshepo Khunou ABC Press CAB Holdings

Tackle Trader is published annually by Rocklands Communications cc. Reg. No: 1997/057165/23. Members: N.J. & G. C. du Toit Tackle Trader is only available to people directly involved in the Southern African diving, boating and tackle industries Contact details: P O Box 12197 Mill Street 8010 22 Rocklands Avenue, Highlands Estate, Cape Town 8001

Product suppliers p4   Suppliers of apparel, shoes & eyewear p8   Boats & canoes p9   Diving products p11  Fishing tackle p32  Lighting products p32  Miscellaneous items 

Contact details p33  Contact details of all companies supplying products

Brand suppliers p44  Which brands are supplied by which suppliers?

Tel: 021 461 2544 Fax: 021 461 2549 Website: Advertising: Editorial: Subscriptions: Publication information: The title and contents of the Tackle Trader Directory are protected by copyright. It is a business-tobusiness publication compiled to provide information to retailers, distributors and manufacturers of boating,diving, and fishing equipment, footwear and clothing. It is available only to members of these industries and is published annually. © Rocklands Communications.

Industry p54  Brand winners at international shows p55  SAFTAD activities update p56  SAFTAD Show launches p71  Other SA trade shows p73  International trade shows p73  Product launches p74  SA tackle import & export statistics p76 DEAT regulations on prohibited species & bag limits

Index p79  Index of product categories IBC  Advertisers’ index

Tackle Trader 2010



Technical scarves Adventure Inc Colmic SA Tel: 083 324 6211 Columbia Tel: 0861 000 383 Creative Inclinations Genuine Connection Outward Ventures Sports Access

Thermal wear Adventure Inc Canoe Concepts Genuine Connection Himalayan Outdoor I.G. Sports Monviso Ninian & Lester OBO SA Red Mountain Second Skins Sedgars Sport Super-brands Texas Peak

Eyewear Accessories Blueye Eyewear Outdoors 365 SDM Optics

Polarized eyewear




Beyond Fishing Tel: 011 023 5100 Blueye Eyewear Brentoni Distributors Tel: 021 706 6064 Charles Stewart Fishing Creative House Dragons Sports Electric Visual Fishing & Outdoor Distribution Goya Trading Tel: 031 569 1780 I.G. Sports JC International Kingfisher (The) Tel: 031 368 3903 Lowrance SA Tel: 031 368 6649 Mako Mias Wholesale Tel: 011 802 0942

Military & Security Equipment Moscon Optics Oakley Athletic Rapala VMC SA Tel: 011 794 6950 Royal Optical Group SDM Optics Sensational Angling Tel: 012 327 1301 Silver Fern Logistics Stealth Fly Rod & Reel Vivtek Fishing Equipment

Footwear Fishing boots Columbia Tel: 0861 000 383 Fishing & Outdoor Distribution Himalayan Outdoor Jandi Trading Tel: 031 564 7368 Reef Wetsuits RowtroniQ/ Sonik Tel: 011 493 3649 Silver Fern Logistics

Neoprene boots Adventure Inc De Wet Sports Tel: 021 551 5228 Fishing & Outdoor Distribution Jandi Trading Tel: 031 564 7368 WET Sports Importers Tel: 021 948 8150

Water shoes Adventure Inc Bar Global Trading Columbia Tel: 0861 000 383 Crocs SA De Wet Sports Tel: 021 551 5228 Emu Creek Fishing & Outdoor Distribution Hi-Tec Sports I.G. Sports Mias Tel: 011 802 0942 Reebok SA Salomonsport Sedgars Sport Strops

Tackle Trader Directory 2010

Made with high grade aluminium alloy. Stainless steel rust free construction. Saltwater resistant anodised coating. Tungsten carbide cutter with a deluxe pouch.

Made with high grade aluminium alloy. Stainless steel rust free construction. Saltwater resistant anodised coating. Anti-slip EVA handle. 30lbs scale with drag setting.

Hold Blue

Fire Lumo

Hot Tiger

Unique action in a copper, bronze or silver body with red prism. Available in a choice of 28g, 36g, 42g, 56g, 72g or 84g.

Off cut spoon in a copper, silver or bronze body with red prism. Available in a choice of 28g, 36g, 42g, 56g, 72g or 84g

Larger Popper in these 3 popular colours. Available in size 65mm and 85mm.


Round Split Rings

Available in size 10 (170lb) and 11 (200lb)

Forged Split Rings

Available in size 10 (200lb) and 11 (250lb)

Flat Solid Rings

Available in size M (270lb), L (360lb) and XL (430lb)


Available as Barrel (featured above), Three way and Snap Swivels.

These exciting new products are exclusive to W.E.T. Sports Tel: 021 948 8150 Fax: 021 948 8084 Email:

Baitkeeper Pre-Pack Hooks

Available in size 10, 8, 6, 4, 2, 1, 1/0, 2/0, 3/0, 4/0 and 5/0


To ďŹ t 40lb, 60lb, 90lb, 120lb and 150lb Trace wire

Tackle Trader 2010

Contact suppliers 40

Pink Fillet Manufacturer and distributor of ladies fishing equipment and clothing. PO Box 248 Wierdapark 0149 Tel: 082 886 3997 Fax: 086 219 3997

Midas Group Distributor of a range of fishing tackle, bicycles and bicycle spares, camping and outdoor goods. PO Box 1725 Durban 4001 37 Imvubu Park Place Riverhorse Valley Durban Tel: 031 533 5300 Fax: 031 312 6541 debbie.soogreem@ Regional representatives: Eastern Cape: Brent Willis 082 935 2723; Gauteng: Jan van Deventer - 083 628 1598; KwaZulu Natal/Free State: Heinrich Kleyn - 083 307 9426; Northern Cape/Transvaal: Schalk van Breeda - 082 568 1506; Western Cape: Tommy Cooper - 084 580 6647.

Outward Ventures: 021 683 3638

-PPaciďŹ c Chiller: 083 449 2906 Paddlers Kayak Shop: 021 786 2626 Penguin Products: 021 797 0725 Pertec: 021 508 4700 PHA Sales: 082 490 7167 Photo Agencies: 011 833 7200 Pink Fillet: 082 886 3997See listing p40 Popes Canoe Centre: 033 394 1450 Potch Marine: 018 297 6182 Prime Spot: 083 277 1465 Pro Angling Equipment: 012 665 4293 See ad p11, listing p40 Pro Bait: 083 663 3333 Prorack Distributors: 031 312

Tackle Trader Directory 2010

Pro Angling Equipment Distributor of quality bass-specific lures, lines, hardbaits, softbaits and plastics. PO Box 404 Rooihuiskraal 0154 Tel: 012 665 4293 Fax: 012 665 4311

6612 Pulsator Lures: 031 312 1783 Purglas: 016 971 4496

-QQuiver Outdoor Gear: 021 705 0695

-RR and S Traders: 011 918 6861 Ram Mountaineering: 021 532 0549 Rapala VMC SA: 011 794 6950 See ad p67, lisiting p41 RatFink Lures: 031 563 1024 Rectron: 011 203 1000 Red Mountain: 021 761 0566 Reebok SA: 031 459 8800 Reef Wetsuits: 021 703 6662 Reitzer Pharmaceuticals: 011 444 4755

Contact suppliers 41

Senqu Manufacturer of technical and leisure apparel and headwear for water and outdoor enthusiasts. PO Box 18383 Dalbridge 4014 Tel: 031 274 6406 Fax: 031 205 8557


Rho-Marine: 072 456 3022 Rowtroniq: 011 493 3649 See listing p41 Royal Optical Group: 011 807 3686 Russel Keeny Adventure: 083 687 9569


Rapala VMC SA Importer and distributor of quality fishing products. PO Box 684 Honeydew 2040. 1489 Zeiss Rd Lazer Park Honeydew 2170. Tel: 011 794 6950 Fax: 011 794 6947

SA Cap Manufacturers: 021 671 2803 Salomonsport: 031 313 1400 ScientiďŹ c Fly: 013 741 2232 See listing p42 Scubapro Equipment: 011 444 6563 SDM Optics: 011 334 7020 Second Skins: 021 762 2322 Sedgars Sport: 016 455 5685 Senqu: 031 274 6406 See ad p6, listing p41 Sensational Angling Supplies: 012 327 1301/7/9 See ad p3, listing p42

Importers of fishing equipment, rowing boats, and rowing and fitness equipment. Manufacturers of specialised rowing apparel. PO Box 1685 Southdale 2135 Tel: 011 493 3649 Fax: 011 493 8750 chris@boathouserow. Regional representatives: National: Chris King - 082 576 5083

Tackle TraderTackle Directory 2010 Trader 2010

Brand suppliers 54


Rapala VMC SA


Just Time



Pro Angling Equipment




Akals (Parts Incorporated) Pro Angling Equipment

Photo Agencies



Photo Agencies

Jandi Trading


Altitude Leisure Wear


X Tools

Beyond Fishing


Adrenalin Importers & Distributors


Xtreme Shade



StreamX Flyfishing



Eiger Equipment

Wolverine Footwear Bar Global Trading cc



Zero Industries



Apex Walker Brands



Beyond Fishing

Zest Manufacturing



Thornveld Angling Henkor Poducts

Boating Dynamix



Lions Tackle & Gear

Sensational Angling Supplies

Top brands at international shows EFTTEX New Product Winners 2010

ICAST New Product Winners 2010


Shimano Lesath AX

Best of show

G.Loomis NRX rod

Fly Rod

G Loomis NRX

Freshwater rod

G.Loomis NRX

Fly Reel

Wychwood Truefly Salt


Shimano Waxwing

Spinning Reel

Shimano Stella FE

Freshwater reel Shimano Stella FE

Multiplier Reel

Okuma Andros

Saltwater reel

Shimano Trinidad A

Fly Line

Snowbee XS

Terminal tackle


Monofilament Line

Parallelium Hyperfluorocarbon


Lowrance Elite-5 DSI

Braided Line

Strike Wire Extreme

Kids tackle

Pure Fishing

Hard Lure

Sebile D&S Crank DR


Rapala Sufix 832

Soft Lure

Strike Pro Reaction Baits


Minn Kota water anchor

Metal Lure

Sebile Pro

Soft/dough natural baits

Berkley Gulp! Carp

Carp Bivvy / Shelter JRC Cocoon Carp Crib Clothing Visitors’ Choice

Patagonia Rio Gallegos Breathable Wader Rapala Touch Screen Scale

Tackle Trader Directory 2010

Products like the G.Loomis NRX fly rod, the Shimano Stella FE reel and Sebile terminal tackle have impressed the judges at both the EFTTEX and ICAST international tackle trade shows. Brands like G.Loomis, Shimano, Rapala, Pure Fishing and Sebile have been multiple prize winners at the two major fishing tackle shows.

Brand suppliers 55

SAFTAD activity update THE SA Fishing Tackle Agents and Distributors (SAFTAD) association is going to try and expand its membership to include more SA distributorships, agents and manufacturers. This decision was taken at this year’s SAFTAD AGM, held during the organisation’s annual tackle trade show. “The current members represent about 80% of the industry in turnover, but we certainly do not represent 80% of the companies active in the industry,” says the chairman, John Pledger. An organisation representing a bigger percentage of the industry will have more clout when negotiating with government, he explains. SAFTAD is already recognised by government as the representative of the fishing tackle industry, as Pledger was invited as SAFTAD representative to join discussions between government and fishing bodies on

For membership enquiries and information about next year’s show scheduled at the same venue on 23rd and 24th July 2011, contact Mary-Ann Hodgskin on Tel: 011 943 4921. Fax: 011 943 4859. Cell: 083 795 5588.

issues like fishing permit fees and the management of water resources. As a result, the increase on saltwater fishing permits will be considerably lower than the fees proposed earlier this year, which caused such an outcry (at the time of going to press the new fee structures were not yet available). Recreational angling currently resorts under two government departments – the Department of Environmental Affairs, in particular Marine and Coastal Management, for saltwater, and

the Department of Water Affairs, which manages freshwater resources. “We made it clear that we will not consider paying for a freshwater angling license (currently there is no fee) unless the income is used to clean up dams and rivers,” he says. Other decisions taken at the AGM include the use of shell schemes for exhibitors at next year’s show, instead of the current cloth-covered metal frames, and also that only paid-up SAFTAD members will in future receive the address lists of visitors to the show. The current committee was re-elected: John Pledger (chairman), Mary-Ann Hodgskin (secretary and treasurer), with Howard Joscelyn of Apex Walker Brands, Abdullah Mia of Mias Wholesale, Ahmed Hoosen of Sensational Angling, Mark Pledger of Rapala VMC and Dave Levene of Stealth Fly Rod & Reel as action committee members.

SAFTAD membership secretary and treasurer Mary-Ann Hodgskin (left) has a long history in the industry as she used to work for Rapala VMC SA for twenty years before she left to start her own business, Unlimited Musicians — booking bands, organising events, functions etc. John Pledger approached her to help organise the annual SAFTAD show about five years ago — and has been doing it ever since, with the help of a few staff members. She is also responsible for helping to organise SAFTAD’s finances, membership applications, invoicing members and exhibitors. Closer to the show, preregistrations, the visitor registration system, allocation of floor space, security, cleaning of the hall, lighting and all the other things often taken for granted by exhibitors, keep her very busy.

Tackle Trader 2010 Tackle Trader Directory 2010

SAFTAD show 56

SAFTAD Show sets new records ONCE AGAIN, the annual SA Fishing Tackle Agents and Distributors show in Johannesburg at the beginning of August began and ended on a high note. With more exhibitors, more visitors and more floor space booked than before, this highly focused trade only show has demonstrated that the fishing industry is trading strong right through the recession The 1800m² floor space utilized by exhibitors at this year’s SAFTAD show, was a 29% increase on last year, says SAFTAD chairman John Pledger. “We lost 17 exhibitors that were at the show last year, but gained 20 new exhibitors.” A total of 58 companies showed their latest products to 686 visitors from 268 Southern African companies. Representatives from 54 of the companies visited for the first time. The 248 retail companies that sent representatives is a 14% increase on last year — this year this number included 107 fishing specialist stores, 79 outdoor stores, 59 stores selling sport and outdoor products, including fishing, and 3 dive shops. There were also 11 suppliers – distributors, agents and manufacturers, 11 media companies and two tourism establishments (a lodge and tour operator) represented. There were several industry trends evident at the show: • More and more women are becoming recreational, and even competitive, anglers – and this was evident in the growing number of women showing their own ranges at the show; or otherwise manning stands to explain product features with knowledge and authority. Pink rods, reels, bags and other accessories on most stands were further testimony to the growing importance of ladies in fishing. Most international brands now

also have products for ladies… although we have been told that some men enjoy using the lighter tackle in pink or purple. With the interest that will be generated by the Ladies Match Fishing World Championships at Bloemhof Dam at the end of October, interest in ladies angling is bound to grow even more; • There is also much more emphasis on the younger members of families, with combo’s and other products for kiddies – some as small as toddlers – being introduced by most brands. This is testimony to the growth of recreational angling as a family sport; • Despite the recession, more new brands and distributorships were introduced this year than at any SAFTAD show before. Several top European brands, with products that cover all fishing facets, were launched into the SA market – some of them through distributorships that are new to the industry; • Many exhibitors adjusted their ranges to reflect the current economic climate by introducing budget lines, or more affordable alternatives; • Among the interesting new product trends that were evident, are: o Pole fishing, so popular in Europe, is taking off in SA as well, with several exhibitors introducing equipment for this category that often draws thousands of spectators; o Several exhibitors launched preserved fresh bait – notably sardines – as a more natural, but lasting, alternative to artificial and fresh bait; o Spinning is growing in popularity, when judged by the many products introduced for fresh- and saltwater.

Company numbers represented

Type of companies represented

Retail stores Non-retail co Total co’s

2010 2009 2008 2007





Fish specialist









Outdoor retailer









Sport & outdoor













Suppliers & agents




























Tackle Trader 2010


New product trends at SAFTAD Most of the top SA brands showed their latest product at the annual trade show

Phillip Bredenhann, Tish Yelland (manager of the Ladies Protea Team), Evert Saayman and Pierre du Toit on the Adrenalin stand.

The busy Apex Walker stand with Claire Ramsden seated right and Howard Joscelyne standing at the back.

Adrenalin Import & Distributors

really big fish. The waterproof reel series comes with a completely sealed drag system, while the jigging and spinning rods are also designed for the angler who enjoys a hard fight. The thin, yet strong, PowerLite blanks of the jigging rods, fitted with Fuji heavy-duty reel seats and guides, are braid-ready and jig-weight-rated from 165gm-500gm. The Van Staal GT Spin rods offer custom quality with off-therack convenience. They also reintroduced the Japanese brand Ryobi to SA, with the Safari 5000 Metaroyal leading the pack with aircraft-quality ball bearings, Multi-Max anti-reverse, G-Stopper bail and a watertight FS drag system capable of a genuine 12kg of power. The attention grabbers on this stand were, however, the Quantum freshwater bass reels and rods — especially the signature series developed by American bass tournament pro angler Kevin Vandam, who has won more than $4m in prize money exclusively using Quantum reels. He also contributed to the extensive research and development that went into the whole range of Quantum reels and rods. The latest addition, the Smoke baitcasting reel, shows that small packages can pack a lot of power - weighing a mere 190gm, it is the lightest aluminium reel on the market, and offers precision and high performance through the Infinite ACS cast control system, a layered PT ceramic drag and seven super-smooth PT bearings, plus an antireverse clutch. It is complemented by the ultra-light, advanced design Smoke Lite Micro Guide casting rods in carbon graphite that should please even the most serious bass anglers, as it has passed the test on the toughest fish pound-for-pound in the world: the Papuan black bass. ‘This range offers really

ADRENALIN says that their objective is to meet the needs of every angler and they therefore ensure that the right products that will suit the needs of anglers in the SA market leave their factory. As sponsor of the Protea Ladies Angling team they cater for the growing ladies market and have introduced new bass and carp rods in pink. They also support youth angling through sponsorship of competitions and a children’s home in Robertson, where they promote angling as a constructive way for youngsters to spend their leisure time. This is in line with their philosophy of giving something back to the community. They believe that their entry level junior carp and bass Killer series, with bass rods wholesaling at the exceptional price of R35 ex VAT and a 10’ carp rod for R58 ex VAT, as well as an expanded range of combo’s starting at R69 ex VAT for an attractive rod, reel and line, will further encourage youngsters to start fishing. They have also expanded their Adrenalin accessory line with new knives, side cutters, scissors, tackle boxes and carp accessories. A new HMG (carbon) 12’ spinning and casting 3-piece rod was also well received.

Apex Walker AS ALWAYS, there were many interesting new items for the regular stream of visitors to the Apex Walker stand to see and examine. Apart from introducing new brands, they also showed several new additions to existing ranges. Among the new ranges they introduced is Van Staal, the robust rod and reel range that was built to withstand extreme challenges, and land the

Tackle Trader 2010


Tackle Trader example  

An example of the annual Tackle Trader directory fir the fishing trade industries.

Tackle Trader example  

An example of the annual Tackle Trader directory fir the fishing trade industries.