Sports Trader April/May 2013

Southern Africa’s business-to-business magazine for the sport, outdoor and leisure industries • Vol 34 No 2 • April/May 2013

Trade in Africa What hiking boot customers want Do heroes and villians impact cricket sales?

Vol 34 Nr 2 April/May 2013 www.sportstrader.co.za

Highlights: Do heroes and villians impact on cricket sales?

What do hiking boot customers want?

On the cover You are never too young to get that cool urban look with the stylish and super comfy Town Bright sneakers from Fila.

Known for their top quality footwear, these little numbers are no different, boasting an easy-to-wear design with an eye-catching, thick, sole and no fuss laces. The Fila Town sneaker forms part of Fila’s history, and is a classic Fila design.

For trade enquiries, contact Footwear Trading on Tel: 011 630 4000, Fax: 011 630 4001 or Email: derickk@ gbsa.co.za.

Publisher: Nic du Toit Editor: Carin Hardisty Managing editor: Trudi du Toit Proofreader: Liz Milburn Features: Carin Hardisty, Fanie Heyns Johann du Toit, Nelle du Toit Rhianah Fredericks, Trudi du Toit Design: Carin Hardisty Photography: Nic du Toit Nelle du Toit Advertising: Nic du Toit Subscriptions: Johann du Toit Printing: ABC Press Distribution: Tunleys Sports Trader is published bi-monthly

by Rocklands Communications cc.

Reg. No: 1997/057165/23.

Members: N. J. & G. C. du Toit

Contact details:

PO Box 12197 Mill Street 8010 22 Rocklands Avenue, Vredehoek, Cape Town 8001 Tel: 021 461 2544 Fax: 021 461 2549 Website: www.sportstrader.co.za Facebook: SportsTraderMagazine Twitter: @SASportsTrader Advertising: nicol@sportstrader.co.za Editorial: trudi@sportstrader.co.za Subscribe: carin@sportstrader.co.za Publication information: The title and contents of Sports Trader are protected by copyright. It is a business to business publication compiled to inform, entertain and educate retailers, distributors and manufacturers of sports and outdoor equipment, footwear and clothing. It is available only to members of the sport, outdoor and activewear industries and is published bi-monthly. © Rocklands Communications.

Trading in Africa Active people not only contribute to their own health, but to the industry too p33

Industry

16 33

Trading in Africa

People can’t stop talking about trading in Africa

Health

Encouraging consumers to be active is good for business

Clothing & footwear

10 20 22

Running

Shoes that move with the runner

Hiking

Outdoor

24 26 30 31

Sleeping bags

When and why do consumers buy sleeping bags?

How to sell … camping accessories A top salesman shares his knowledge

Outdoor news

News from outdoor brands

Product knowledge: Gas

What to tell your customers about using gas

What do consumers want in their hiking footwear?

Footwear news

News from footwear brands

Sport

35 37 40 44 49 53

Product knowlegde: Fitness

What to stock for the home fitness market

Sport news

News from sport brands

Cricket

Are the cricket sponsorships worth it?

Cricket

Did the Proteas’ performance or CSA’s scandals make the biggest impact on sales?

Cricket news

News from cricket brands

Running shoes are being designed to move with the runner, rather than making a runner run a certain way p10

Product knowledge: Mouthguards How do mouthguards protect?

Trade shows

55 57

Local expos

News on local exhibitions

Trade shows

News from local and international trade shows

Regulars

Is spending all the money associated with cricket sponsorships worth it? p40

2 4 8

People on the move

News about people in the industry

Brands on the move

News about brand activity in the industry

Companies on the move

News about companies in the industry

C r e at e yo u r o w n c u s t o m f l e x f i t c a p s i n 4 e a s y s t e p s

p2 :: Industry Former Global Brands SA CEO and Canterbury SA MD Paul Zacks has been appointed licensing consultant for all International Brand Management and Licensing (IBML) brands in Africa. He will be developing new licensing opportunities in the African region and work with existing licensing partners to maximise opportunities for currently licensed brands into Africa.

These include international brands like Dunlop, Slazenger, Everlast, Donnay, Kangol, Karrimor, No Fear, Lonsdale, USA Pro, Voodoo Dolls, Golddigga, Antigua, Campri, Nevica, Carlton, Sondico, etc.

While the licensing opportunities are endless, IBML has an extensive brand catalogue for existing licensed product categories. These include categories like apparel, footwear, headwear, bags, luggage, toiletries, stationary, eyewear, watches, bicycles, automotive products, linen, bottles, outdoor equipment, camping accessories, etc.

He will also consult on awarding distributor licenses for brands not currently available in South Africa.

IBML is the specialised brand management and licensing division of Sports Direct International, the UK’s largest sports retailer by turnover and profit. They license their extensive range of internationally known sport, lifestyle and fashion brands to more than 300 licensees and distributors worldwide.

People on

Paul Copson has been appointed brand manager for Mizuno and Skins at SuperBrands. He has more than 15 years’ experience in helping to build local as well as international brands ranging from Nike, Runner’s World Magazine and action sports brands Quicksilver and Rip Curl. Copson is happy to be back in South Africa and believes focussed team work, out the box idea generation and customer loyalty will see his two brands develop into serious contenders in the coming years.

Warrior has entered the rugby boot market and is now endorsing South African rugby players. Warrior SA has signed four of the SA Sevens players – Steven Hunt, Paul Delport, Stephan Dippenaar and Chris Dry – who were part of the team that recently won the Tokyo 7’s title and are chasing New Zealand for the HSBC series title. The players will be wearing Warrior’s new Skreamer rugby boots.

In memoriam: Chris Mostert The South African outdoor industry is mourning the death of Chris Mostert, owner of the Leotana Buitelewe/Outdoor store in Stellenbosch, after a long illness.

Over the past 20 years Mostert’s eye for quality and passion for good products has grown the relatively small store into one of the most respected outdoor destinations in the Western Cape.

He will be sorely missed by Sports Trader, as he was always willing to assist us with information and his insightful comments helped us to gain a better understanding of products and developments in the industry.

An outdoor enthusiast who especially enjoyed windsurfing as a student, Mostert started working in the industry when he

was appointed manager of the new watersport store Vic Warrington opened in Stellenbosch in the late ‘80’s. He was then studying business at the University of Stellenbosch and by the end of the year, he was hooked and bought the store from Warrington. He joined forces with Dreyer Lotter’s neighbouring hiking and camping store, Leotana. A few years later, in the early 1990’s, Mostert bought Lotter’s shares and continued with Leotana as one business.

After South Africa became an international tourist destination, the location of Leotana, in the historic heart of Stellenbosch, attracted a big tourist customer base. This helped to contribute to the growth and success of Leotana during tough economic conditions.

Warrior Football ( i n te r n a t i o n a l ) has signed Sunderland striker Danny Graham, who will be wearing boots from their first football boot range, Skreamer.

The striker was signed

by Middlesbrough at the age of 17.

He played for Carlisle United as well as Watford before moving to Swansea City in 2011. In January this year, Graham transferred to Sunderland.

the move

Industry :: p3

™

Brett Burgess has joined TaylorMade-adidas and Ashworth Golf as brand manager for Ashworth and the Adams Golf brand, acquired by adidas in March 2012.

Adams Golf currently holds the title of #1 hybrid on the PGA Tour and several new drivers, hybrids and irons will be introduced in the South African market.

They also develop new products under the Yes! Lady Fairway and Square 2 brands. Amongst others, world renowned professionals Tom Watson and Bernhard Langer are Adams brand ambassadors.

A decision has been made locally to combine the Adams and Ashworth brands under one portfolio headed by Burgess. He had previously done marketing for TaylorMade-adidas and Ashworth Golf, as well as for the Golf Digest magazine. He then joined Super-Brands to manage the Canterbury brand, before joining Reebok as Western Cape territory manager.

Setbacks in the supply of Adams products due to process delays and supply chain constraints are now being addressed and resolved. The acquisition will see the brands now operating independently, along with the support of the TaylorMade operations, custom fitting and finance staff.

Brian Kerby, former adidas SA MD, has joined Worldsview Sport as a director. He will assist them with expanding their sports brand and product offering, which currently includes bicycle brand Felt, Endura cycling clothing, Reynolds cycling accessories, Hi-Tec golf footwear and clothing, Firethorn golf clothing, etc.

They have also been the South African distributors of Adams Golf and Yes! putters, but TaylorMade adidas Golf and Ashworth will be taking over the SA distribution following their international acquisition of the brands.

Worldview Sport is part of Worldview Holdings, which includes Worldview Technologies, local distributor of the digital design Autodesk brand.

Kerby became adidas’ youngest MD when he was appointed to head the SA office from 2001 to the end of 2010. He subsequently consulted to various SA companies, including Worldview Sport.

Springbok

Merchandise

in stock NOW! Purchase Online @

www.sapplive.co.za/saru

Lehan Bornman has been appointed marketing manager at Ram Mountaineering to replace Tatum Prins, who is on maternity leave.

“I completed my marketing management degree and started my career in the advertising industry where I managed accounts such as Engen Petroleum, Dunhill in Africa and the Middle East for BAT,” says Bornman. Most recently he worked on various brands within the Distell business. He is an avid outdoor enthusiast and love spending my time out in the open, especially in the mountains.

Ashaway Racket Strings, locally distributed by Super-Brands, has renewed their three-year sponsorship with British squash player and 2011 British National Champion Daryl Selby. Selby signed with them in 2010 after he broke into the world top 10 rankings and switched to Ashaway’s Zyexbased UltraNick 18 string. As a long time Ashaway PowerNick user, Selby has welcomed a continuing relationship with Ashaway and now uses Ashaway’s UltraNick 18 with its Zyex multifilament core technology. He is currently ranked #15 by the PSA and is also an avid golfer and ultra-endurance runner.

2013 April/May :: Sports Trader

™

Distributors of Official Licensed Product

+27 21 530 1220 | www.sapplive.co.za N’dabeni Business Park, 6 Inyoni Street, N’dabeni, Cape Town, 7540

Brands on the move

p4 :: Industry

Latest Springbok jersey unveiled Despite cold weather Springbok rugby players, SARU officials, Canterbury staff and members of the press gathered at the Castle of Good Hope in Cape Town on the 11th of April to witness the unveiling of the new official Springboks jersey — one day ahead of the ‘Ultimate Bok Day’ (12 April 2013), when the jersey was unveiled to all Springbok supporters. The theme of the night was: Heritage, Honour and Passion — these are the ideals the new ‘Bok jersey’ represents.

“Sport provides hope in our country, especially rugby,” said Jurie Roux, CEO of SARU. He believes that they have managed to produce a jersey that will give the Springboks an edge — the brightness of heritage and the best of their future coming together in a great product.

The jersey signifies a “Heritage” that dates back as far as 1981, a year that saw the Springbok team wore their first of green and gold colours.

The Springbok colours would still be able to unite a nation a hundred years later, said Du Toit Botes, of Canterbury SA, who explained what the shirt means to them as a company and the pride he feels in being a part of the launch of the first Springbok jersey since 2011.

The new jersey “Honours” the green and gold colours worn by the players before and those currently worn by the country’s national rugby team. The “Passion” displayed by the commitment from celebrities and ordinary supporters to go topless until they receive their shirts, was astounding to Botes — the last six weeks covered a nationwide movement of people pledging to go topless, leading up to the ‘Ultimate BokDay’ on 12 April 2013.

The jersey has a watermark of a Springbok on the chest (on the heart); this is in an effort to decrease counterfeit jerseys being sold as originals. Botes urged fans to show their support by buying authentic Springbok jerseys.

Umbro youth team competes internationally The Mpumulangan Black Aces Corinthians U12’s soccer team, sponsored by Umbro, has been selected to participate in this year’s Mundialito Tournament which took place in Algarve, Portugal, from 23–31 March 2013.

Umbro has been a technical sponsor for the Black Aces since the 2009/2010 season.

The Mundialito 7-a-side tournament is one of the biggest youth tournaments in the world and the Amazayoni stars will be rubbing shoulders with players from some of the biggest clubs in the world, like Real Madrid, AC Milan, Barcelona, Juventus, FC Porto, Benfica. Their first match was against the FC Barcelona on the 26th of March.

Asics campaign inspire athletes to better their best Asics launched an international advertising campaign, called ‘Journey of improvement’, to motivate sports people to ‘better their best’. Asics produced evocative films focusing on athletes who set themselves personal challenges. One of the athlete’s, Vincent O’Neill, runs to raise funds for the Save the Rhino foundation. Another athlete, Austrian Christian Schiester, who was once a heavy smoker, drinker and severely obese 22 year old transformed into an extreme runner making history.

O’Neill will be running the Comrades ultra-marathon in a rhino costume weighing approximately 11kgs to highlight the plight of rhinos. To date, O’Neill and his friends have raised over 20 000 pounds for Save the Rhino. O’Neill’s story showcases the idea that everyday runners can ‘better their best’ and undergo a personal journey of improvement.

Schiester’s doctor advised him that his lifestyle would result in him not surviving beyond 50 years of age but he quit smoking, gave up alcohol and started running. Since then he has won 25 national titles and came 12th in the Marathon de Sables, a six-day race across the Sahara desert.

As his passion for extreme running developed Schiester entered and broke the five-day Himalayan Run race record by 15 minutes. He then took on the Jungle Marathon through the Brazilian Amazon rain forest and thereafter won the Antarctica Ice Marathon in 2007.

Mizuno and Skins go pink Mizuno running shoes and Skins compression gear supported the “Pink Drive” charity event held at the Sweat Shop in Cape Town in March this year. The aim of the event was to develop awareness of women’s cancer.

The brands helped raise much needed funds through donating product for prizes, which were handed out by brand manager Paul Copson (pictured right) and comedian Siv Ngesi (left). They also donated Mizuno running shoes to guest speakers.

The event saw leading sports professionals and brands come together under the roof of a top sports retailer to help create awareness of women’s cancer and to show support for athletes who are committed to making a difference.

Advertorial :: p5

best sellers

C

olumbia, locally distributed by Wild Elements Apparel, have over the years developed an innovative collection of technologies that make spending time outdoors warmer, dryer, cooler, more protected and more fun.

Since their doors opened in 1938, Columbia teams have been in the lab and in the field, trying stuff that’s never been tried before.

Wild Elements Apparel has over the years found these models, and a few others, to be the clear favourites. They are well-equipped to advise the independent retailer on a relevant range to suit their specific market from apparel and footwear to equipment and accessories.

Silver Ridge range The Silver Ridge range, available in men and women’s styles, features long and short sleeve shirts, a cargo and convertible pant, a short, capri and cargo short as well as a cap.

The men’s long sleeve shirt is designed to keep the wearer dry, protected and comfortable during long active days in the sun. This classic features Columbia’s OmniWick® quick-wicking material, strategic venting, stretch construction and built-in Omni-Shade® UPF 50 blocking power.

The shirt is vented, has roll-up sleeves and sleeve tab holders, pockets with hook and loop closure, mesh pocket bags, a sun protection collar and cuff, and a 30” center back length.

The 100% nylon basketweave main body features Omni-Shade® and the panelling (57% recycled polyester/43% polyester mesh) features their Omni-Wick® technology.

The women’s convertible pant, made from 100% nylon ripstop, is perfect for outdoor activities on days that start out chilly, but gradually warm up: these pants convert into shorts with just a quick zip. Omni-Wick® wicking fabric and built-in Omni-Shade® UPF 50 sun protection are just the start of a long feature list that enhance comfort, versatility and protection.

It has an interior adjustable waistband, zip-off legs that convert the pant to a 10” inseam short, and leg zippers for extended opening. Details include a gusset detail, zip-closed security pocket, pockets with hook and loop closure, mesh pocket bags and leg hem cinches. It has three different inseams: 30” short, 32” regular and 34” long.

Drainmaker II series With bigger, more numerous drainage ports in the heel and forefoot, the updated Drainmaker II drains water 33% faster than its predecessor. Add siped lugs for increased traction on wet surfaces and new internal frame support and you’ve got an ideal lightweight, quick-drying shoe for staying safe and comfort-

able during extended waterside activities.

The shoe features a Techlite midsole with drainage ports in heel and forefoot, Omni-Grip high traction wet rubber grip, a breathable single layer open mesh upper, siped with lugs for extra traction and a fully drainable footbed. The average weight for a size 9½ pair is 300.5g.

The Drainmaker II is part of the series that also consists of the Power-drain and Drainsock for men and women.

Bora-Bora Booney hat

Fast Trek fleece

This high-performance hat battles the heat by combining Omni-Shade® UPF 50 fabric (blocks out 98% of harmful UVA and UVB rays) and an Omni-Wick® sweatband and mesh vent panel (nonUPF) that actively breathe and pull moisture away from the skin to keep the wearer cool and prevent the sweat from dripping in the eyes.

The hat also has an adjustable drawcord and toggle at the back and Omni-Shade® 100% textured nylon poplin on the top, sides and brim.

Sweet in its simplicity, this über-soft allseason layering jacket (below left), with styles for both men and women, features a finely tuned design with raglan sleeves for supreme fit and mobility during dynamic activity in the cold.

The 100% polyester microfleece has a modern classic fit and the zippered security pocket keeps small items secure.

Columbia has a wide range of apparel and footwear for the outdoor adventurer, but there are certain items that are clear favourites.

ROC and Ultimate ROC pant series With initials that stand for Rugged Outdoor Chino, Columbia’s ROC lives up to its name. Built from durable, 100% peached cotton Granite Cloth™ these handsome trousers are buttery soft, but tough enough to handle any outdoor activity from raking leaves to off-trail hiking. Additionally, the garment has been enzyme sandwashed.

Omni-Shade® UPF 50 sun protection keeps the wearer from getting sunburnt, while classic styling allows the wearer to sport them to work without looking like a “tool”. Utility features like a side-seam zip security pocket, thigh gear pocket, and touchfasten back pockets let the wearer carry everything from keys to golf tees conveniently and comfortably.

The pant features details such as a gusset detail, rightthigh gear/tool pocket, touchfasten back pockets, a side zip-closed security pocket and 32” inseam.

A rugged outdoor short in a soft, sandwashed fabric, the Ultimate ROC (right) is outfitted with Omni-Shade® UPF 50 sun protection and an advanced Omni-Shield water repellency treatment that shields from rain and stains alike.

The pant also features a zip-closed security pocket, hand pockets, and a 9” and 11” inseam. It is made from cotton canvas and garment enzyme sandwashed.

PFG – Bonehead and Bahama shirts Designed to meet the needs of active anglers, the cool, protective Bonehead shirt (right above) is constructed of soft 100% cotton poplin, with adjustable sleeve length, fly box pockets and a rod holder loop on the left chest. It also has four hook and loop closure fly box pockets on the chest and is cut in a relaxed fit, has a utility loop, rod holder, hook and loop on the collar tip, and a mesh-lined vent at the center back.

Designed specifically for the needs of anglers, the lightweight, durable Omni-Shade® 100% nylon Bahama II shirt (right) dries fast and has a relaxed fit. The mesh-lined cape vents on the back shoulder keep the wearer cool and the shirt also features built-in Omni-Shade® UPF 30 protection that provides maximum protection for long hours in the sun. The buttons on the upper arm help to convert the shirt into a short sleeve.

Both the Bonehead and Bahama II shirts are available in long and short sleeve and a print version in both men and women’s styles.

Klamath Range half zip

Mountain Tech tee

It may be feather light and downy soft, but there’s nothing wimpy about the Klamath Range half zip (below left).

This pullover offers ample warmth, with a neck zip the wearer can snug up to get toasty, or unzip to ventilate.

Columbia’s patented 100% polyester Glacial™ featherweight microfleece insulates, breathes and dries quickly, making the Klamath Range an excellent layering piece for changing weather. Thoughtful details, like a zipper garage that is kind to beards and distinctive side and wrist panel seaming, combine to create a handsome fleece shirt that’s as comfortable in the vineyards as in the wine bar afterward. It is cut in the authentic fit style.

There’s a reason that the Mountain Tech has become one of their most popular technical pieces for active outdoor adventures: it fits like a dream and features Omni-Wick® technology and antimicrobial properties to pull moisture away from the body quickly and keep the wearer smelling fresh over the long haul.

The 100% polyester jersey also features UPF 15 sun protection, a 27” center back length and is available in long and short sleeved styles.

For more information contact Wild Elements Apparel on Tel: 086 100 0383 or email: pieter@wea.co.za.

2013 April/May :: Sports Trader

Brands on the move

p6 :: Industry

Mikasa clamp down on counterfeits Mikasa, in collaboration with their local distributor Pat Wiltshire Sports, recently introduced a new embossed security logo on the valve panel of the Mikasa SWL310 Kick Off ball to combat counterfeiting. The embossed logo, together with unique international stamps and markings, will assist retailers and consumers in identifying and distinguishing the authentic Mikasa Kick Off from the counterfeit and parallel/grey imported products.

This is in support of ongoing efforts to rid the local market place of unwanted counterfeit and parallel (grey) imported products.

With the assistance of intellec-

tual property attorneys Adams & Adams in unification with the South African Revenue Services (SARS) and the South African Police Services (SAPS), they have successfully implemented the

Rapala range wins awards

SARS section 15 Application.

This application allows intellectual property owners (of copyright works or trademarks) to call on the Commissioner of SARS (under which customs fall) to seize

counterfeit goods that enter, leave or are transshipped through South Africa. The embossed security logo has been used on the Mikasa SWL310 Kick off ball since January this year.

Puma unveiled the kit the national Uruguayan football team (‘La Celeste’) will wear at the FIFA Confederations Cup in Brazil. The design pays tribute to the Uruguayan team that won gold at the Olympic Games in Paris in 1924.

The Rapala Eco Wear Reflection jacket has won a Red Dot design award. The jacket features a design-protected pattern that is able to mimic the natural light reflections of an aquatic environment. Each Reflection jacket is unique due to its asymmetric design. Their Eco Wear range of wading apparel won the fishing apparel category at EFTTEX 2011.

Puma Love Thy Planet sustainability campaign As part of Puma’s sustainability campaign, members of the public were invited to create “sustainable fashion” at the Puma Creative Factory ‘Love Thy Planet’ Col-Lab in Braamfontein, Johannesburg.

Fashionistas created sustainable designs by using the sun and sunlight-activated dye (Inkodye to print designs on Fair-trade, African-made bags and t-shirts.

Ten Puma ambassadors printed their “message” designs (‘what do you love about your planet?...what would you want to preserve?) on merchandise using pinhole cameras.

Golf app from Cobra Cobra Puma Golf has released their new ‘Fit N Fly’ app for iPhone and iPad use. The app helps golfers track their tempo, ball flight and distance and determines the best Cobra clubs to suit their game.

The ‘Fit Me’ option allows golfers to detail their longest iron and driver distances as well as the number of wedges in the bag – using this information, the app calculates which fairways, hybrids (its model type) and settings are best for golfers to start with.

The return of a Hi-Tec classic HI-TEC’s men’s Shadow trail running shoe is their most recent reason to tear up the trails.

It was inspired by the iconic Hi-Tec Silver Shadow and boasts drop through duel density midsole technology along with the exclusive Vibram trail outsole. A lightweight mesh and PU upper complete the package. The combination of royal blue, grey and limoncello give the shoe a quirky retro look.

New range from Starter The iconic sports clothing and popular culture brand Starter, distributed in South Africa

by Kartal Distribution, has a new Black Label Collection which will be launched in South Africa in July 2013.

Sports fans with a taste for retro and throwback fashion will be fond of the new range, according to the Kartal Distribution company.

There are numerous images of sports coaches, such as Bill Parcells and famous personalities such as Ice Cube, Dr. Dre, Eazy-E, Arabian Prince, Eddie Murhpy and Arsenio Hall in the movie Coming to America, all wearing Starter clothing and caps. This had an influence on the success of Starter in the urban community.

In 1986 Starter became the first to create National Basketball Association (NBA) locker room t-shirts, which meant millions of children across North America aspired to wear the Starter brand. In the 1980s Starter began partnerships with major leagues Basketball, Football, Hockey, Baseball and about 150 United States colleges and universities, which made the company even more recognizable.

Companies

p8 :: Industry

Adidas trademark win against Pepkor

Bryn Pyne-James (head of fundraising for SANParks) and major Johan Jooste (head of SANParks anti-poaching unit) receives a symbolic cheque from Grant Ponting, MD of Trappers Franchising and Vanessa Marx, Trappers marketing manager.

Trappers supports anti-poaching Trappers last month handed over a symbolic cheque to the value of R230 000 to the Kruger National Park (KNP) anti-rhino poaching unit. This is part of the Trappers ‘Rands for Rhinos’ initiative that was started in 2012.

Customers can voluntarily add R10 to every purchase in a Trappers store to be put aside for the project, which creates a fund for the anti-poaching unit to order equipment and the necessary merchandise from Trappers.

“We gave our customers the opportunity to make a difference — to be part of the solution to the problem,” explains Grant Ponting, MD of Trappers Franchising.

“Instead of throwing money at the problem, we felt we should take the initiative to truly make a difference. The fact that we can engage with SANParks, is much more tangible than merely sending a cheque.”

Trappers is very closely aligned with the Kruger National Park, as they not only share similar values but both have clientele who are passionate about South Africa and protecting its fauna & flora, says Vanessa Marx, Trappers Marketing Manager.

The money raised was a complete group effort, as customers, franchisees, stores and head office all contributed, says Ponting.

Everlast still with TransAfrica Sport TransAfrica Sport remains the distributor of Everlast in South Africa, says former James Gilbert SA (JGSA) CEO Wayne Dannheisser. Everlast was one of the brands distributed by JGSA. After Gilbert International signed a new distributorship agreement with Leisure Holdings earlier this year, Dannheisser returned to the head office of the JGSA holding company TransAfrica Capital (TAC). He was appointed

by TAC to run their JGSA subsidiary about two years ago. Rudi van Wyk is heading a skeleton staff that can be reached for Everlast orders at the old JGSA number.

Billabong sale concluded?

Billabong is expected to accept an offer of $300-m from its former American chief executive, Paul Naude, and the buyout firm Sycamore Partners Management, for 100% of its shares at AU 60 cents per share.

The price tag is far below the first offer of AU$3 per share from TPG Capital that Billabong rejected in February 2012. Since then several offers to buy the surf brand had been made at a steadily declining rate.

It is also well below indicative

Sports Trader :: 2013 April/May

offers of AU$1.10 a share made by the Sycamore consortium and a competing group involving VF Corp and Altamont Capital Partners at the end of 2012. The two groups have conducted due diligence for the past few months.

Since the two groups made their initial offers, Billabong has posted a first-half net loss of AU$536.6m and lowered its full-year guidance, citing difficult trading conditions in Europe and a disappointing performance from its Nixon watch brand.

In a ruling that can become a landmark for brands in the sports industry, the South African Supreme Court of appeal has ruled in favour of adidas in their trademark infringement case against Pepkor. Pepkor sold footwear with four stripes and adidas successfully argued that this infringed their famous three-stripe trademark and that this could confuse consumers who might believe that the footwear was from adidas.

The court ruled that Pepkor will remove the infringing trademarks from their footwear and where removal is not possible, they are to deliver the footwear bearing four stripes to adidas. The damages owed to adidas is still to be determined.

The court ruled that adidas had registered the trademark years before Pepkor started selling their footwear and that the stripes had become a symbol of the brand through international exposure at major sports events. If consumers believe that a product bearing a similar trademark comes from the same source, it could impact on the reputation of the brand, the court ruled. Even if this confusion is only fleeting, the trademark will be infringed.

Adidas took Pepkor to court after the retailer refused to adhere to the brand’s demand to stop selling their four-stripe footwear.

Massmart sport and outdoor do well Massmart recreational private label brands Trojan (fitness) and Campmaster (outdoor) have done exceptionally well — despite a disappointing performance from the Game stores they were sold in, Massmart CEO Grant Pattison said during an investors and press briefing in Cape Town on the 2012 and 4th quarter Massmart Walmart results.

Cycling also performed well and with the arrival of the first cycling and outdoor products from Walmart at the end of 2012, these categories Massmart CEO Grant Pattisson briefing the are expected to do even bet- media on their annual results. ter in 2013.

This is despite the disappointing general merchandise sales in Game SA resulting in profits below the previous year and low comp sales (1%).

Total sales for Massdiscounters (Games and Dion Wired) grew 7.7% to R8.4-bn. Seven new Games stores and one Dion Wired store were opened, bringing the Massdiscounters total to 133.

While Pattison acknowledges that they are still investigating the reason why Game did not perform as well as Makro, he did mention the impact of the economy on middle-income consumers as a factor. Credit card sales grew from 15% to 24%.

Apart from in Malawi – where they closed their store – Game Africa performed well with profit growth ahead of sales growth.

Masswarehouse (Makro), on the other hand, did exceptionally well, said Pattison, growing sales 23.5% to R9.6-bn in their 18 stores. Two new stores were opened in the past year in Cape Gate and Bloemfontein, and the trading space increased by 17%. Two new stores will be opened this year – in Alberton and in Amanzimtoti the store will be relocating.

on the move

Growth for international brands Adidas

The adidas Group’s turnover growth of 4% to €3-bn in the 4th quarter of 2012 was driven

by TaylorMade-adidas Golf (15% growth) and adidas — with European Emerging Markets sales growing 9%.

Reduced growth prospects from Reebok in the Americas, however, resulted in the adidas Group incurring a €265-m non-cash goodwill impairment charge, which resulted in a €272-m net loss for the 4th quarter of 2012, reports SGI Europe.

Reebok’s North American sales were badly affected by the loss of the National Football League license to Nike, contributing to the group’s 4th quarter 8% loss in the region. Reebok growth assumptions also had to be adjusted in South America.

But, in European Emerging

Markets, Reebok’s double-digit growth contributed to the group’s 9% currency-neutral growth.

Adidas Group annual sales increased 6% to €14.9-bn. Without the impairment charge net profit for the year would have grown 29%, but the charge shrank profit by 14%. Adidas sales grew 10% and TaylorMade-adidas Golf grew 20%.

The outlook for 2013 is positive: group sales are expected to increase at a mid-single-digit rate, operating margins to improve to about 9%.

Head rackets Head NV sales for the full year ending December 2012 reached €343.2-m — a 1.2% increase on the previous year. There was growth in all the divisions, except winter sports.

Sales in the Head racket sports division increased by 12.5% to

€142.3-m, due to the increased volumes and improved mix in balls and racket sales in North America.

Despite tough trading conditions in Europe, sales of the Head and Mares diving brands increased by 6.9% to €51.8-m, due to higher sales in North America and Asia.

Sportswear sales grew by 20.6% to €5.84-m.

Winter sports sales declined by 10.9% due to poor snow during the 2011/12 season.

New Balance New Balance’s EMEA business had a 22% growth last year due to increased investment in new products. The running and lifestyle ranges were the brand’s main growth drivers in 2012. A good investment policy and strategic focus resulted in the EMEA region receiving sustainable growth. Despite a challenging economy, the brand has managed to grow its popularity in the run-

Industry :: p9 ning community and has attracted the younger running market with their “Let’s Make Excellent Happen” advertising campaign.

Nike Nike sales in emerging markets grew 5.8% to $839-m in the third quarter of 2012. Footwear sales grew 6.7% to $590-m, clothing grew 4.3% to $195-m and equipment 1.9% to $54-m in emerging markets during the quarter.

Income increased in nearly every category, except sportswear, and sales in nearly every emerging market territory grew.

Futures are up 16% on a currencyneutral basis.

Overall Nike 3rd quarter sales grew 9.3% to $6.2-bn, despite losses in China and Japan, on the back of strong US growth. Earnings from continuing operations rose 16.3% to $662-m, which includes Umbro and Cole Haan, which have since been sold.

Running and basketball were top performers for the brand, while sportswear and action sports categories lagged. The Nike Other Businesses division grew 9.2%, led

by Converse and Nike Golf.

What’s at the sole of running shoes?

p10 :: Apparel & Footwear

Shoes are a runner’s companion, but some are more in touch with the runner than others. CARIN HARDISTY asks suppliers about the technologies in their shoes … and about the new generation of shoes that move as the foot moves

T

here have been so many debates around barefoot and minimalist running that the increased focus on natural running has led running shoe developers from most brands to focus on developing shoes that aid a more natural foot strike.

The emphasis on midfoot strike has resulted in the development of new technologies to assist the runner in keeping their natural foot strike, rather than fixing the way they run.

Today’s road and trail running footwear designers are paying even closer attention to how the foot works — studying how the muscles, skin, joints, bones, etc. all work together to make the foot move. They then take this information and design various elements in the shoe that work together with the foot as it moves through the different gait cycles.

No longer is a road or trail running shoe just a shoe. Today, it is a science project and designers are anatomy experts.

Adaptive running Puma’s Mobium Elite performance trainer is in a category that they have named adaptive Running — the shoe adapts to the foot to encourage runners to land on their midfoot, rather than adopting a heel strike. This is achieved by technologies that allow the shoe to move with the foot as it expands and contracts longitudinally, laterally and vertically when running.

Their designers were inspired by the cat, whose paws compress when propelling and expand when standing. Similarly, the Mobium

Sports Trader :: 2013 April/May

No longer is a road or trail running shoe just a shoe.

Today, it is a science project and designers are anatomy experts.

Elite shoes have expansion pods on the outsole that expand and contract with the foot. The cushioning, protection and flexibility encourage a more efficient stride and a smoother transition.

The Mobium Band runs through the outsole in a figure of eight pattern, which is designed to work like the tendons in a foot — the more force applied, the more spring it returns — and the Windlass Chassis mimics the foot’s windlass effect as it moves. The windlass effect in the foot takes place when the long plantar fascia (the thick tissue supporting the arch) of the foot tightens in order to maintain arch stability when the heel comes off the ground during the late phase of the gait.

Move with the foot The Skechers GObionic road running shoe has been engineered to move like the wearer’s foot. This is done with the help of the 18 Resalyte cushioning zones on key flex points of the foot that “offer flexibility, feel and ground conformity unlike anything you’ve experienced,” says Dianri Malan of local distributor Footwear Trading. Their Resalyte cushioning is a lightweight, injection-moulded compound with memory retention that offers impact pro-

tection for joints.

By surrounding the foot with breathable and supportive material, the exoFit construction reacts and moves like a second skin. The Gobionic has a zero drop that keeps the entire foot low to the ground in a natural position.

The shoe allows the foot greater freedom of movement with its big toe box, vamp area and articulated sole. The decoupled responsive zones are linked by connectors to permit increased plantar- (downwards movement of the foot) and dorsi flexion (upwards movement of the foot) for more natural movement and enhanced feeling.

While their GObionic has been designed to consider the body, their GOtrail — Skechers’ first foray into the world of trail running — has been designed to consider the running environment.

Their GObionic shoe is so flexible that it can be bent in half, but has also been designed to tackle rugged, uneven surfaces with the Resagrip outsole offering maximum traction control. The shoe is designed to promote a midfoot strike.

The rock diffusion plate in the outsole disperses pressure and provides protection from uneven terrain without adding much extra weight while the hydrophobic mesh upper helps to shield the feet from harsh elements and offers all-weather protection.

Natural motion As the name implies, Saucony’s Natural Motion series of running shoes, locally distributed

by Omni Sport, promote the runner’s natural stride, almost becoming an exten To p10

THE NATURE OF THE

METRE EATER HE DOESN’T KNOW WHEN TO STOP MOBIUM ELITE’S TECH SYSTEM*

Adapts to your foot’s expansion and contraction to encourage mid-foot striking and efficiency.

WINDLASS CHASSIS

Changes in length, height and proportion along with your foot’s natural movement.

MOBIUM BAND

ninety9cents 999480/E

Inspired by the foot’s tendons: The more force applied, the more spring it returns.

EXPANSION PODS

Provide cushioning, protection and flexibility exactly where you need it most. *PCT Patent Pending

p12 :: Apparel & Footwear

The sole of running shoes cont from p12 sion of the foot. These shoes inhibit the runner’s movements less than the former pronation corrective running shoes, as they are built with fewer layers and more flexible materials, working with a runner’s natural cushioning, stabilisation and propulsion.

The lower heel to toe offset allows for greater elastic energy storage and return from the calf muscles and the Achilles tendon.

The shoes in the range are very flexible, exceptionally light, and are designed to enhance the runner’s natural stride. They encourage a more balanced, natural stride, without sacrificing cushioning. Stability bands across the midfoot don’t interfere with the stride and the runner can hardly feel them.

Adjusts to ankle movement Asics, locally distributed by Jordan & Co, is targeting a specific joint that controls the movement of the foot.

With their new FluidAxis range of running shoes, Asics have moved the focus of their shoes to target the subtalar joint — the joint below the ankle — that controls the sideways and up and down movement of the foot … and if a foot pro- or supinates. They did this by creating deep flex grooves in the rearfoot area of the shoe that align to the subtler joint axes.

This allows the shoe to adjust to the foot’s natural movement — while at the same time improving fit, function and flexibility.

They have found that injuries are caused when a runner has the same foot strike over and over and recommend that runners should alternate shoes. By alternating their footwear, it is less likely that a runner will fall into the habit of using the same foot strike pattern.

When recommending to your running customer that they should have more than one running shoe, it is an ideal opportunity to recommend shoes that can be used on different surfaces. Not only would these likely have different features that will help alternate the foot strike pattern, but the customer will walk away happy that they are no longer restricted to one type of path.

Sports Trader :: 2013 April/May

Windlass effect The Inov-8 running footwear, distributed locally by Rebel Elite Fitness, works with the foot and mimics the windlass effect.

Inov-8’s five finger polymer Meta-Shank technology aligns with each individual metatarsal (foot bone) for an increased benefit from the windlass effect, while still offering underfoot impact protection and flexibility. The DFB (Dynamic Fascia Band) also mimics the windlass effect, “delivering a kick of energy with each step, helping the athlete to run faster and more efficiently,” says Donovan van Gelder of Rebel Elite Fitness.

Today’s road and trail running footwear designers are paying even closer attention to how the foot works — studying how the muscles, skin, joints, bones, etc. all work together when the foot moves.

Some of their other technologies are aimed at helping the foot function as nature intended. The Meta-Flex, a groove in the forefoot that provides a natural flex point in the shoe, allows the forefoot to function naturally with each step. Their Met-Cradle lacing system is anatomically positioned to cradle the midfoot behind the metatarsal heads (closest part of the foot bone to the toes) and provides a secure, adjustable hold whilst allowing the forefoot to flex as naturally intended.

Inov-8’s Trailroc range features the Tri-C outsole, with three sticky rubber compounds varying in hardness that are strategically placed in different areas of the outsole. This offers optimal wear and maximum grip on dry and loose trails.

A second skin On the other hand Mizuno, locally distributed

by Super-Brands, has studied how the muscles

and skin of the foot move and have adapted the upper on their footwear to be responsive — so responsive it is similar to a second skin.

Mizuno’s Dynamotion Fit system in their road and trail running shoes makes use of the latest motion capture and biomechanics technology to allow the foot and shoe to “act as a single unit”. The brand studied the way that the foot’s muscles and skin move when running and used this information to develop a shoe upper that moves with the foot. The heel is kept secure with the use of flex eyelets that allow the upper to stretch and contract when needed, and the stretch mesh eliminates bunching and pulling that could create discomfort and blisters, especially at toe-off. In addition to the benefits of having the shoe work with the foot (and not against it), Dynamotion Fit also relieves the stress that is usually placed on footwear and eliminates distortion.

Not only have they conducted research into how the foot works, Mizuno has also studied the differences between men’s and women’s feet, allowing them to include gender-specific engineering in their road and trail running shoes. Based on this information, they have constructed the mid- and outsole of each gender differently to improve the ride, performance and comfort.

Their Wave technology provides both cushioning and stability at once. The Wave technology can also be engineered for all types of runners, allowing for added cushioning or more stability for the over-pronator.

Smooth Ride minimises the rapid acceleration and deceleration of the foot during transition, which creates a smooth ride. AP+ is Mizuno’s new midsole compound helps create a smooth ride by increasing cushioning levels so that they keep feeling new due to an improvement in durability.

Their trail ranges feature water resistant mesh as well as their Wet Traction that creates a bi-directional outsole with a rubber synthetic leather compound that improves grip in all conditions.

Flex with every foot Brooks’ PureProject shoes, locally distributed

by SBR Agencies, are designed to align the stride for a more natural foot strike. With their five new technologies, PureProject offers a lightweight solution that makes the shoe runable for everyone, no matter the strike (fore-, midfoot, heel) or shoe preference.

The blended midsole increases the shoe’s flexibility and creates a wider forefoot for foot expansion, which increases the stability and offers a better alignment and toe-off.

Their signature slimmed-down Ideal heel encourages a more forward foot strike, which aligns the runner over their centre of gravity, and their environmentally-friendly BioMogo material, blended with the responsive Brooks DNA, in the midsole guarantees adaptable cushioning that is customised by gender. The range is anatomically designed to provide support and a glove-like feel and the elastic Nav To p12 Band wraps over the inset to pro

p14 :: Apparel & Footwear

The sole of running shoes cont from p14 vide a comfortable and assured fit.

The Toe Flex (a split toe) enhances forefoot flexibility and independently empowers the big toe to engage the runner’s natural stability and power during push-off.

While the other shoes in the PureProject range have a single toe split, the PureDrift has two, which allow the forefoot to flex through its three functional units for natural balance and a springy push off. It also has a removable sockliner, which makes it possible to go from a 4mm drop to zero when it’s taken out. There are no seams inside the shoe and the midsole is cushy, which will keep the runner comfortable.

High energy return Adidas has designed a new midsole cushioning technology that offers a high energy return.

Their Energy Boost technology is created by blowing up solid granular material (TPU), which is then turned into thousands of small energy capsules that in turn make up the midsole. The energy capsules store and unleash energy with every stride. The technology combines the opposing elements of soft and comfortable with firm and responsive cushioning to create a responsive shoe.

Boost also performs well in extreme temperatures. The adidas Innovation Team conducted tests ranging between 40oC and -20oC and found that the Boost foam is three times more temperature resistant than standard EVA material, which means a more consistent run for those who might participate in running in extreme conditions.

The adidas Energy Boost upper features adidas’s Techfit technology that has a highly durable and elastic polyurethane that provides comfort and support to the entire foot. The stretch, breathable mesh fits like a sock and engineered powerbands provide targeted support and stabilise the foot where needed.

More from less Just because there is less of something, it does not necessarily mean that something has been taken away. In this instance it means that a more efficient way has been developed to do a better job. New Balance is focusing on reducing items in their shoes including the weight and heel-to-toe drop.

Revlite is an innovative foam compound that is 30% lighter than normal midsole foams.

However, even though it is so much lighter, it still provides the same responsiveness and durability of their traditional midsoles. N2 Technology, a new bottom unit cushioning technology, is one of their lightest cushioning technologies available. It’s a responsive, durable, sustainable cushioning system with a low profile that delivers on all of these qualities while still allowing the foot to be lower to the ground and helping to reduce the weight of the shoe.

By lessening the heel to toe drop, brands are creating a more natural running feel. This in turn creates a midfoot strike, which places

an increased emphasis on the midfoot cushioning. New Balance has addressed this need by extending their Absorb technology to cover the entire area between the heel and forefoot.

Most of the New Balance minimalistic styles incorporate a Vibram outsole that helps with better durability. “Due to the more natural movement of the foot, the outer sole can wear more extensively than a normal running style so Vibram is a superb new feature to enhance the durability of our Minimus styles,” says John Andrew of New Balance.

From road to trail in one shoe Hi-Tec is developing footwear that makes the runner’s life easier. The technology in their Shadow Trail shoe enables the wearer to go from trail to road with no fuss.

Their dual density midsole offers a 12mm heel-to-toe drop, great cushioning and support. Hi-Tec also uses Vibram’s durable outsole in their shoes. It offers great traction and grip for the trail roads.

Closer to the ground While minimalist running footwear is no longer a new trend in running circles, this does not mean that the forerunners of the movement have stopped introducing more developments to continuously improve their footwear.

“With Vibram being a leader in performance outsoles for over 75 years, the company continuously has the resources and expertise to innovate and advance the rubber technology of its minimalist FiveFingers range,” says Alex Hawkins of local distributors Branded Footwear & Clothing Co. They are constantly developing technologies to enable them to reduce the volume and thickness of their ranges in order to bring the foot in close contact with the ground and allow for a more natural feel.

Their trail-specific soles incorporate the XS Trek rubber, which is a technical trekking compound representing the world-wide reference for this segment both for performance and durability. The aggressive tread design enhances traction and grip on demand, and prevents slipping and tripping on heavy terrain. A moulded Nylon mesh is incorporated in the midsole in order to disperse impacts from rocks over a wider area.

Some of the Vibram trail models also incorporate the IceTrek rubber that, although developed for very cold and icy surfaces, is usable during all seasons. The softness allows the compound to adhere to smooth surfaces and to support aggressive draws in order to improve traction on weak grounds.

It’s not only their trail running shoes that have new rubber developments. Their newer road running models incorporate the thinner TC-1 rubber compounds that maximize the foot-feel and flexibility, while a softer midsole further reduces thickness and weight for natural movement.

In both their road and trail running ranges, the emphasis is on the evolution of the rubber compounds to make them stronger and more flexible. To enable consumers to use their shoes for a wide range of sporting activities, Vibram’s outsoles are all non-marking.

Absorb shock Vivobarefoot, locally distributed by Native Sport, is focused on developing shoes that allow the foot to move and function as naturally as possible, while at the same time offering protection from punctures and the climate.

Their latest technologies, that are available in both their trail and road running shoes, have been developed to focus on natural shock absorption, natural motion control and to provide the maximum sensory feedback.

Their Bare-dynamics technology offers a natural shock absorption. It creates a natural fit with an anatomical shape and zero drop and the foot-shaped sole allows for dynamic toe movement and arch mobility.

Hex-a-Flex offers natural motion control and creates excellent multi-directional sole flexibility that means maximum front and rear mobility.

Pro5 Proprio-protection (maximum sensory feedback) offers a patented, puncture-resistant protection. “It is the most puncture resistant barefoot shoe on the market,” says Dale Turrell of Native Sports. The 3mm sole allows the foot to sense its surroundings while at the same time protecting the foot by being puncture proof.

Vivobarefoot’s technologies were developed to provide the maximum proprioception (the sense of the orientation of your limbs in space) and maximum protection.

Their V-Grip rubber is a sticky rubber compound that offers a great balance between abrasion, grip and proprioception. The V-Road is a 3mm hexagonal two-tone barefoot sole that is flexible, soft, and wet and dry slip resistant. Their 5mm V-Trek sole is for the offroad runner. Its multi-directional V-Teeth provide excellent off-road traction and sensory feedback with a tougher lasting compound that is new for autumn/winter 2013. The 3mm V-Multi sole has 2mm lugs and a coned hexagonal grip that provides a great balance between on- and off-road.

Made for wet conditions Columbia’s updated Drainmaker II, locally distributed by Wild Elements Apparel, is ideal for wet situations.

The Techlite technology in the midsole and heel means a lightweight shoe that has great cushioning and support. The increased drainage ports in the heel and forefoot enables 33% more water to be drained when compared to the previous Drainmaker model. The footbed is also fully drainable.

Their Omni-Grip technology allows for high traction even in wet conditions and the siped lugs add to the traction.

Advertorial :: p15

REEBOK PIONEERS THE SPORT OF FITNESS

I

n 2010, Reebok and CrossFit, the revolutionary strength and conditioning program, entered into a long-term partnership to change the way people perceive, define, and experience fitness.

Today CrossFit is the fastest growing fitness movement in the world, proving Reebok’s status as the global pioneers in the Sport of Fitness.

Yet again, Reebok announces a multi-year partnership with the world’s newest and fastest growing obstacle racing series, The Spartan Race. Reebok will be the title sponsor for the global race series and the official apparel, footwear and accessories supplier. In addition to this, Reebok also plans to develop a range of products specifically created for the demands of Reebok Spartan Race athletes, which will be available in late 2013.

“The collaboration between the two brands is built on shared values about the future of fitness. Reebok’s mission is to empower people to be fit for life. Like CrossFit, the Spartan Race is the perfect partner in getting people to move.” explains Steve Young, Reebok Marketing Manager.

Founded in 2010, The Spartan Race is a timed event series featuring races at three escalating distances in locations worldwide. The series

culminates in a world championship finale with a prize fund of over $500 000. As well as the competitive elite heats, Spartan Races are set up for all levels and ages of athletes to take part and engage in a new form of fitness. The race series expects to attract 500 000 athletes in 2013, up from 350 000 in 2012, many of whom are people looking for a new alternative to more traditional forms of fitness. Reebok Spartan Race has over 2.6 million Facebook Likes.

“At Reebok we are on a crusade to change the world through fitness, we are all destined to do this and are all extremely proud to be part of it. Through our affiliation with the CrossFit and Spartan Race movements and our design of specialised footwear and apparel we will inspire people to become part of it too,” says Young.

For more info on Reebok Spartan Race visit www.spartanrace.com or email Reebok at social.media@reebok.co.za.

LIFE ISN’T LIMITED BY YOUR LIMITS. 2013 April/May :: Sports Trader

Africa is rising p16 :: Industry

Africa is the next sourcing and retail hotspot, is a prediction heard more and more frequently. JOHANN DU TOIT and TRUDI DU TOIT take a look at the implications for the sport, outdoor and lifestyle industries

I

f it was true that predictions come true when enough people say the same thing enough times, we are in for a boom time.

Africa is the next go to place for global brands looking for manufacturers and international retailers looking for outlets, is a mantra repeated with increasing regularity.

Africa’s time is coming was the resounding message from speakers at the business seminars organised by the American Apparel and Footwear Association (AAFA) held during the recent Source Africa Expo in Cape Town.

Asia is running out of manufacturing space and resources, Asia is becoming expensive and manufacturers are looking around for new emerging markets, were recurring statements.

There is growing testament that South Africa is a future destination as a market and there is a growing interest in doing business in this part of the world, said Steve Lamar, executive vice-president of AAFA, whose members account for 75% of the apparel sold in the US. The Chinese domestic market is growing so fast — at 7% per annum — that Chinese factories will eventually only have the capacity to manufacture for their own market, predicted Philip Krawitz, executive chairman of Cape Union Mart.

China is reducing exports as the domestic demand grows, confirmed Rajeev Arora, executive director of the African Cotton and Textile Industries Federation. Lately the Chinese domestic demand for cotton has grown from 7kg per person to 16kg.

Although she believes that Africa can never replace China as a sourcing destination, Angela Chew of US retail group XL Destination agrees that the African continent could offer an alternative to Bangladesh and Vietnam, which have

Sports Trader :: 2013 April/May

The overwhelming majority of sports equipment exports from South Africa are to African countries, which makes Africa the most important international market for the South African sporting goods industry reached their manufacturing capacity.

Demand in sub-Saharan Africa will soon be outstripping supply capacity, says Krawitz, who told delegates that their own South African factories are booked to capacity for the next two years. He urged brands to seize the opportunities provided by government incentive programmes, the favourable Rand value and the speed to market of manufacturing in South Africa. “Africa is rising — if you wait, you’ll lose out,” he said.

“According to an IMF report 6 of the 10 fastest growing economies in the world are in sub-Saharan Africa — after Asia, Africa is the fastest growing region. Our time IS coming!”

Lionel October, DG of the Department of Trade and Industry (DTI) told delegates.

African retail rising But, Africa not only offers manufacturing opportunities. Africa is also under the spotlight as a lucrative international retail market.

The Deloitte Hidden Heroes: the next generation of retail markets report unveiled at the 2011 World Retail Congress identified South Africa and Vietnam as the next generation of emerging retail hotspots … and advised that several African countries should be on the ra-

dar of international retailers seeking growth opportunities in emerging markets.

Half of the emerging market countries featured in the report are from Africa, with South Africa, Algeria, Kenya, Morocco and Nigeria touted as the best longer term opportunities.

These countries all have fast growing economies, young and growing populations and fragmented retail sectors.

With our consumer spend at 61% of GDP and a per capita income similar to Turkey, South Africa is an attractive entry point into Africa for international retailers, the report stated — as the Walmart acquisition of Massmart showed.

Another global retail market watcher, the A.T. Kearney Global Retail Development Index (GRDI), is also keeping a close eye on Africa. Apart from the more established South African market and opportunities in Botswana (see p18), the Kearney study points out that Nigeria, Ethiopia and the DRC are expected to have some of the world’s biggest populations in 2050. But, warns the report, retailers should be prepared to compete with the the active and well-established informal trading sector in Africa.

According to the World Bank, retail sales in East African countries have grown tremendously between 2006-2010, and are expected to grow about 10-11% per year until 2015.

Between 2006-2010 the compounded retail growth in Rwanda was 15%, in Uganda 13%, in Tanzania 12% and in Kenya and Burundi about 7% … but between 2010-2015 total retail sales for the region is expected to grow from $43-m-$70-m.

One of the areas for major growth potential is intra-regional trade in Africa, says October.

In Europe more than 80% of trade is intra-regional, in Asia and America 60% — yet, in Africa

Millions

Industry :: p17 R 16

Top Exports by Category (Africa)

R 14

Sport equipment exported The statistics for sporting goods exports are based on the export statisitcs supplied by the Department of Trade and Industry for the following sporting categories: billiards & snooker, sailboards, watersport equipment, golf clubs, golf balls, other golfing, table tennis, tennis rackets, other tennis badminton, lawn tennis balls, inflatable bals, other balls, excercise, gymnastics, athletics, cricket bats, hockey sticks, other sports equipment, fishing rods, fish hooks, fishing reels and other fishing.

R 12 R 10 R8 R6 R4 R2 R0

Millions

Exercise

Other Sports

Golf

Billiards

Balls

Sailboards & Other Fishing Cricket Bats Other WS Equipment

R4

ceding years.

Although the per capita income of Tanzanians is estimated at $6 200, about 40% of the population live in poverty and it is considered to be one of the world’s poorest countries.

Gold mining has ensured the country GDP growth of 6% per year between 2009-2012. According to Tanzanian delegates at Source Africa, sporting goods would predominantly be imported directly by retailers and are mainly sold in informal markets.

R2

Equipment to Africa

R 12 R 10 R8 R6

R0

less than 20% is intra-regional.

As the largest economy on the continent, South Africa has a responsibility to encourage this intra-regional trade, he told the Source Africa seminar.

South Africa has entered into several bilateral trade agreements with neighbouring countries and is busy completing free trade areas with 26 SADEC (Southern African Development Community) and COMESA (Common Market for East and Southern Africa) countries to increase trade in Africa.

Sports exports to Africa The South African sporting goods industry is very much involved in intra-regional trade.

Last year, the overwhelming majority of all sports equipment exports from South Africa (note, not footwear or apparel) were to African countries, which makes Africa the most important international market for the South African sporting goods industry. In total, sporting goods to the value of R44-m were exported to these countries, almost half of the total value of all sporting goods exported (see box).

The African country to which South Africa exported the most sporting goods was Zambia, with a total of R10-m export value. This is not unexpected, as Zambia imports most of all its merchandise (33%) from South Africa. Probably due to its close proximity to South African ports, and the fact that it is a landlocked country.

One of the poorest countries in the world

— it is estimated that 60% of the population of 13.8-m live below the bread line — the economy has been growing rapidly since 2009 due to copper mining and agriculture. In 2011 GDP was estimated to be $20-bn and the 2010 per capita income was estimated at $1 457.

In 2012 GDP grew an estimated 7.7% and the previous year 6.6%.

Despite a declining economy for most of the decade, Zimbabwe is the second largest sporting goods importer from South Africa (R7.58-m). Zimbabwe’s economy has been on the rebound since 2009, and grew more than 9% in 2010-11, although it slowed down to 5% in 2012 following bad harvests. The 2012 GDP is estimated at $6.9-bn, and the per capita income $500 — but it is estimated that 68% of the population live in poverty and 95% are unemployed.

Mozambique is the third biggest importer of sporting goods from South Africa (R4-m). With GPD growth between 6-7% over the past five years, its GDP was estimated to be $14.27bn in 2011 with a per capita income of $635.

Most of Mozambique’s imported goods come from South Africa (22%), and South Africa is its second biggest export partner (17%), following Belgium.

Oil-rich Angola (R3.55-m) and Tanzania (R3m) are the fourth and fifth largest importers of sporting goods from South Africa respectively. Last year Angola’s GDP grew 6.8% to an estimated $126-bn — which was a big increase from the approximately 3% growth of the pre-

These top five countries mainly import exercise and athletic equipment, miscellaneous sporting goods and sports balls from South Africa. Zimbabwe and Zambia also import a significant amount of golfing products, and Zimbabwe a substantial amount of fishing goods.

A relatively high value of billiards and snooker equipment was exported to Zambia and Mozambique.

A surprising statistic is that sporting goods exports to Namibia are extremely low (only R72 000).

Exercise, athletics and gymnastic equipment are the exported sporting products with the highest rand value, a total of R14.2-m. Miscellaneous sporting equipment, golf and billiards are also highly exported categories.

It should be noted that the value of imported goods is far higher than exported. The total value of sporting goods imports for 2012 was R1.2-bn and the total exports were R92.4-m.

This would suggest that a very small percentage of exported sporting goods are produced locally and that South Africa acts as a distribution hub for African imports.

One exception to this is watersports equipment, especially surfboards. The total value of exports for watersport equipment was R33.9m, the highest value of all sports categories, with these exports almost exclusively to Europe, Australasia and America. It would seem that surfboards are one of the few products that are produced more locally than imported.

The only African country that imported a significant amount of water sports equipment from South Africa is Mauritius (R880 000).

African retailers According to the trade offices of several subSaharan countries who exhibited To p17

2013 April/May :: Sports Trader

p18 :: Industry

Africa cont from p18 at the Source Africa Expo, sporting goods and apparel would mainly be directly imported by retailers — or stall holders at markets — not wholesale distributorships as we have in South Africa.

But, it is interesting that the value of South African sporting goods exports to African countries do not correspond to the interest in the South African market from sport, outdoor and lifestyle retailers in those specific countries.

There are currently 183 independent sport and outdoor retail store owners in Africa who subscribe to Sports Trader — with the highest number in Namibia (79).

A major player in the Namibian sport and outdoor retail market is Cymot Midas and their cycling, fishing and outdoor manufacturing arm, Greensport. They have branches in Tsumeb, Swakopmund and Walvis Bay, apart from the head office in Windhoek. Henning Barth is very well-known to many South African suppliers — especially at the annual SA Fishing Tackle Agents and Distributors (SAFTAD) trade show, which he regularly visits.

Another regular SAFTAD visitor is Grumpy Gramowsky of Bushwackers camping and fishing in Windhoek and Swakopmund.

Apart from these above-mentioned retailers, Sports Trader goes to 24 sport retailers, 19 lifestyle apparel and footwear, 12 sport and outdoor, 6 outdoor, 6 fishing, 3 co-ops and 2 cycling specialists across Namibia.

Our other neighbours Botswana last year jumped to #20 on the A.T. Kearney index of developing countries that have the most potential and opportunities for multinational retailers to expand to — making it the leading African country. The annual Global Retail Development Index (GRDI) ranks the top 30 developing countries for retail expansion worldwide.

“The country has become a middle-income nation over the past three decades and is projected to have 7% GDP growth for 2012— well above sub-Saharan Africa’s expected growth rate,” states the report.

With many large South African retailers represented in shopping malls like the Sebele Centre and Rail Park Mall, South Africans will feel at home shopping in Gaberone, Francistown, or stocking up in Maun before visiting the Okavango. But, South African property developers warn of retail overtrading.

Despite its tiny population (about 2-m), 46 independent retailers in Botswana are interested enough in the South African sport and outdoor market to subscribe to Sports Trader — 21 sport, 11 lifestyle footwear and apparel, 8 sport and outdoor, 4 outdoor and 2 fishing specialist retailers.

In Zimbabwe the Meikles Group dominate the retail landscape as they own the (Thomas) Meikles, Greatermans and Barbour department stores, as well as TM Supermarkets, with stores across the country. In 2012 profits before taxation amounted to $1.02-m — compared to a

Sports Trader :: 2013 April/May

Sport, outdoor & lifestyle retailers in Africa Namibia

Store SA store Total owners branches 79 25 104

Botswana

46

15

61

Swaziland

19

1

20

Zimbabwe

19

Zambia

6

3

9

Lesotho

5

2

7

Kenya

4

1

5

Mozambique

2

1

3

Malawi

1

2

3

Mauritius

2

19

2

Nigeria

2

2

Ghana

1

1

Tanzania

1

1

Uganda

1

1

loss of $7.04-m in the previous corresponding period. According to the 2013 interim annual report, the board believes that “there will be greater spending power in urban areas as the disposable income of Zimbabwean consumers improves.” While they anticipate that this will probably occur at a slower pace than the retail growth predicted for all African countries in the short term, they are positive about long term potential.

The Meikles sports buyer accounts for one of the 19 Zimbabwean retail entries on the Sports Trader database — 8 independentlyowned sport stores, 2 sport and outdoor stores, 4 outdoor stores and 3 fishing specialist outlets also subscribe. Apart from several sportswear manufacturers, there is also the Betta Ball Sports equipment manufacturer in Zimbabwe, explains Thandi and Luke Youmans of the Zimbabwe Clothing Manufacturers Association.

In Swaziland we go to 6 sport and 6 footwear and apparel retail owners, 3 fishing specialists, 2 sport and outdoor stores, 1 outdoor and 1 golf specialist — a total of 19 retail store owners.

The five Lesotho retailers are split between sport specialists and lifestyle apparel and footwear stores. Even though the CEO of the Lesotho National Development Corporation, Joshua Setipa, stressed the reliance of landlocked Lesotho on imports from South Africa, the country does not feature among the DTI statistics of sporting equipment importers from South Africa.

The biggest sporting goods importer from South Africa, Zambia, have three sport stores, a sport and outdoor, an outdoor specialist and fishing specialist store that receive Sports Trader (a total of six decision makers).

East Africa The four independent Kenyan retailers on our database run sport stores (3) and an outdoor store. But, Kenyan retail is dominated by the

department store chains across the country.

With 40 branches, Nakumatt, is on an expansion path, says Moses Kipkebut of the Kenyan Export Processing Zones Authority, and earlier this year they opened another branch in the Garden City mall in Nairobi.

The department store stocks a wide variety of goods — including sports equipment and sportswear — and also has branches in Uganda, Tanzania, Rwanda and Burundi, where the supermarket has regional distribution centres.

Uchumi and Tuskys are also major supermarket chains in Kenya, who have opened branches outside Kenya, mainly in Rwanda.

The supermarkets cater for the middle to high end consumer market, but the lower income consumers still buy their goods at informal markets, explains Kipkebut. Uchumi has, however, opened several smaller stores at bus stations where lower income consumers buy.

An estimated 70-80% of East African retail sales go through the informal sector, with only about 20% of sales concluded in formal stores.

Yet, this landscape is changing. By 2020 at least 25-m East African consumers will support formal retailers with monthly sales of $700-m, forecasts researchers from Kenya’s Nakumatt Holdings. They also estimate that the East African region can now sustain at least 10 major retail stores in each town.

Further afield Mauritius only has two (sport and fishing), Mozambique two (fishing and outdoor) and Malawi only one outdoor store that subscribe.

These store numbers do not reflect the single-branded stores from international brands.

Ghana welcomes foreign investors who want to open stores in the free trade zone, or retailers could form partnerships with Ghanain nationals, says Hanna Amichia of the Ghana Investment Promotions Centre, who confirms that most retailers in Ghana would import directly from manufacturers.

“There are several retailers in Ghana who import sportswear from South Africa,” she says. Most of them would be selling on a relatively small scale, though, and not in big malls as we are used to.

SA retailers in Africa In addition, most of South Africa’s big retailers selling sporting goods have opened stores in Africa. Totalsports and Game each have 13 stores in Africa, Sportsmans Warehouse and Mr Price Sport each have a store in Namibia.

Agrimark sell outdoor gear in 12 stores across Namibia and Cape Union Mart has stores in Namibia and Botswana.

South African stores selling sport lifestyle footwear and apparel are also represented in African countries: Studio 88 has 10, Edgars 6, including an Edgars Active in Swaziland, and Side Step 4 stores in African countries.

Not surprisingly, most of the chains have branches in Namibia (25), followed by Botswana (15), Zambia (3) and Lesotho, Malawi and Nigeria two each. There is one branch of a South African retailer in Ghana, Kenya, Mozambique, Swaziland, Tanzania, and Uganda.

p20 :: Apparel & Footwear

What do consumers want from hiking boots?

Internationally the trend in outdoor footwear has been moving towards more minimalist shoes. RHIANAH FREDERICKS asked prominent South African retailers what their customers prefer in hiking footwear

D

espite the international trend towards minimalist shoes in sports like trail and road running, traditional hiking footwear is still the most popular in South Africa, according to retailers we spoke to.

“Customers definitely prefer the more traditional hiking footwear,” says Evan Torrance, marketing director of Cape Union Mart. He says that these types of hiking boots are preferred due to their authenticity (use of natural materials such as leather and suedes) and solid construction. More conservative colour options also allows you to wear them in leisure and work environments.

Customers prefer the top-end traditional hiking boot because it has extra support, cushioning and shock absorption, adds Leni Hamilton from Hikers Paradise in Pretoria. This view is supported by Charmaine van Schalkwyk, manager of Leotana Buitelewe in Stellenbosch. These specialist stores normally attract serious hikers who need all the support their feet can get.

On the other hand, lightweight hiking footwear is definitely in high demand by the customers shopping at Kloppers in Bloemfontein, says Nick Fourie, who manages their outdoor department. “Lightweight hiking shoes are much more popular than the traditional heavy leather boots and customers specifically ask for the lighter shoes.”

Lightweight hiking boots seem to be more popular with customers shopping at Game, because of the comfort they offer, says George

Sports Trader :: 2013 April/May

Minimalist shoes will suffice for one/two day hikes, but as soon as you throw a rucksack into the equation, they do not offer the support that traditional hiking boots do Sarris.

Matt Tibenham of Drifters Xtreme Sports has a similar view and finds that although many customers still stick to the traditional boot design, they are looking for something that has a lighter weight. Customers even prefer lighter leathers. The popular type of shoe is perhaps not minimalist, but a shoe that is made of lighter materials. Customers visiting Somerset Sport in Somerset West also prefer the lighter footwear to the traditional hiking shoes, says Okkie Jefthas.

“Light hiking footwear is definitely becoming very popular and many brands are starting to categorize their ranges accordingly,” says Junita Baleson from Tekkie Town. Despite this fact, she says that traditional hiking shoes and boots still exceed minimalist hiking products by some margin, even though they are seeing a gradual move toward “lightweight natural footwear”.

She believes that South African customers are still looking for value for money, brands and product.

In some cases customers may be willing to alter their preference by taking into consideration the length of the hike, but normally “consumers definitely don’t prefer minimalist shoes for hiking. They are used more for trail and road running”, says Richard Turkington from Trappers.

Trail trend There is, however, a new trend of using trail running shoes for shorter hiking trips, says Baleson. “As the technology in trail shoes improves, your traditional short hikers and day trippers are realizing the benefits of using trail product for both trail running and hiking.”

There is a big growth in the sale of trail running shoes, while there is a decline in the sale of hiking shoes, says Craig Bowen of GfK Marketing Services South Africa. They ascribe this to customers buying trail shoes for general outdoor activities.

This is confirmed by other retailers who also find that customers buy trail running shoes as multi-purpose footwear — using one shoe for activities like going to gym, adventure racing or light hiking. “This will depend on how serious the customer is about these activities. You can’t, for example, use a trail shoe for climbing mountains. You can use an adventure racing shoe for more than one purpose, within limits — but certainly not for serious hiking,” says Fourie.

The low cut, including grip and support, is what makes trail running shoes so attractive to outdoor enthusiasts, says Turkington. The

Apparel & Footwear :: p21

thicker midsole in these shoes offer fair support for a day hike, but would not be recommended for longer hikes. The extra weight of a rucksack puts strain on the legs and joints on rough terrain, and is not recommended for boulder-hopping trails.

Minimalist shoes will suffice for one/two day hikes, but as soon as you throw a rucksack into the equation, they do not offer the support that traditional hiking boots do, cautions Hamilton.

There is a big growth in the sale of trail running shoes, while there is a decline in the sale of hiking shoes, says Craig Bowen.

They ascribe this to customers buying trail shoes for general outdoor activities.

Popular features Features like ankle and arch support, cushioning and shock absorption are popular among most customers who buy outdoor footwear.

“Customers look for comfort and protection,” says Sarris.

“Our customers prefer ankle support, regardless of whether it is a day hike or longer trail hike,” says Jefthas.

“Because the terrain in South Africa varies so much and people usually hike with anything from a 2-16kg load in a backpack, customers definitely prefer more structured and supportive hiking boots to prevent the risk of injury,” says Torrance. He believes that on a shorter hike with a lighter load, the need for structured support will be less.

Baleson agrees that although the preference is for a more structured shoe, there is progression toward the more natural shoe. If the purchase is for a less strenuous activity, she believes customers may very well opt for the less structured boot.

Customers usually look for a waterproof boot that is lightweight, Tibenham says. Fourie agrees, but qualifies that “the demand for a feature like waterproofing depends on the price the customer is prepared to pay.”

Leather or suede stitched uppers, compression molded EVA midsoles and durable hardware such as brass d-rings as well as high abrasion laces are some of the features Cape Union Mart customers look for, says Torrance.

The grip of the outsole and breathability are what his customers mainly look for in a hiking boot, adds Turkington.

“For the longer hike we are still seeing customers buying into boots offering features such as Gore-tex, an extended moulded TPU shank, a cup-like fitting with ankle support,” says Baleson.

Preferred materials Leather has not lost its popularity despite a growth in the popularity of synthetics such as

nylon and mesh, and it remains the most popular boot material for South African customers, says Turkington.

But customers prefer a more modern form, such as suede leather, rather than old leather boots, qualifies Hamilton.

Their customers usually prefer leather boots for longer hikes, but for a shorter hike they may opt for a synthetic material says van Schalkwyk — this depends on what the individual feels is needed.

Some retailers say that customers prefer leather because they find it is more durable than other materials.

Light synthetics, such as nylon, have come a long way and are more recognised by customers than before, adds Turkington. Torrance agrees that the market for technical, lighter synthetic fabrications is growing but consumers still regularly buy leather and suede products.

Consumers will look for hard and supportive leather boots with cushioning and all the technical features when doing longer hikes like the Otter, Fish River Canyon, etc. says Tibenham.

They will, however, settle for nylon or other synthetics if they are specifically looking for lightweight boots, he adds.

2013 April/May :: Sports Trader

p22 :: Apparel & Footwear

Footwear news Zamberlan wins award

A new family of more lightweight and dynamic shoes to tackle the mountains!

They incorporate elements of hiking, nordic walking and running, with a pace you can enjoy – no matter how far you travel or how fit you are. The shoes of this category are comfortable, light-weight, but at the same time robust, with a good tread and a stable platform.

www.zamberlan.com

SH Crosser Plus GTX

THE ZAMBERLAN 230 SH Crosser Plus GTX RR shoe, distributed by Traverse Outdoor Gear, was recently awarded Backpacker magazine’s 2013 Editor’s Choice award.

Lightweight and responsive, the shoe is part of Zamberlan’s new speed hiking range. It is a comfortable and light shoe that is ideal for both short and long trails.

The technical shoe offers stability, protection, comfort and durability. It features Zamberlan’s five-piece, dual-density EVA midsole and Vibram outsole, TPU stabilisers and heel counters. The synthetic upper, with TPU insets and Gore-Tex membranes, has a Kevlar rand wrap.

Tackle the wet with Columbia COLUMBIA, locally distributed by Wild Elements Apparel, have several options to tackle water and trail situations.

The Powerdrain Cool, an ultra-versatile hybrid shoe, features Omni-Freeze Zero in the lining that reacts with sweat to lower the material’s temperature. It was designed to move seamlessly from trail to water and is comfort-

able, lightweight, lively and responsive.

Their Drainsock II BM2550 is a lightweight, fully drainable shoe with aggressive siped lugs to keep the wearer safe, stable, and agile during activities in the water, over land and everywhere in between.

Conspiracy OutDry is ideal for high velocity adventures that require lightweight footwear that doesn’t sacrifice on support. The OutDry technology keeps feet perfectly dry while the Techlite midsole delivers superior cushioning and energy return for a ride like none other and the OmniGrip outsole offers high traction and is non-marking.

The above are available in mens’ and women’s styles.

Powerdrain Cool

Better adidas footwear for children

SH Crosser GTX Lady

WITH over 60 years of experience, adidas is partnering with independent doctors and biomechanics to offer better footwear products for children.

Through their Little Performers programme, adidas have defined five key criteria to put at the centre of developing its children’s footwear: forefoot flex (to support natural movement, the initial flex in adidas infant shoes must be in the toe area), right size (the adiFit system allow parents to regularly check for correct sizing), low heel spring (recognising the importance of little to no heel lift in infant’s shoes, to allow proper development of the Achilles tendon), arch support (babies and

infants have relatively flat feet, so it’s best to remove artificial supports such as orthotics or arch supports to allow the foot to develop naturally) and foot climate (kids tend to sweat more through their feet than adults, so adidas uses extremely durable sock liners, and special materials that transport moisture away from the foot).

Hi-Tec technologies keep the feet dry

SH Crosser GTX

Traverse Outdoor Gear

Distributed by: Traverse Outdoor Gear Tel: 021 532 0855 info@traversegear.co.za www.traversegear.co.za

HI-TEC have expanded the usage of their waterproofing Dri-Tec technology — it is now available in both their footwear and apparel. They are, however, best known in South Africa for their footwear that feature several technologies to keep the feet dry and comfortable.

Their Ion Mask technology is a nano technology that is applied to the shoe to repel water. Vibram outsoles provide grip and traction while Ortholite sockliners provide comfort and cushioning on the inside.

Sports Trader :: 2013 April/May

p24 :: Outdoor

What customers want from sleeping bags

A

Whether your customers are family campers, trail hikers, adventure seekers or even camping-in-the-yard kind of people, they are likely to buy a sleeping bag. RHIANAH FREDERICKS reports on the results from our recent sleeping bag survey among South African retailers.

sleeping bag is an outdoor product that is used by a wide variety of consumers, from the leisure camper to the more serious fourday hiker. We wanted to find out if there is a trend among consumers when they buy sleeping bags – what they use them for, the most popular fillings and when they are most likely to buy.

We therefore did a snap survey of outdoor retailers across the country who sell sleeping bags - some general retailers, some fishing tackle specialists as well as some hiking specialists – and found that most retailers sell sleeping bags to customers who go camping in tents.

According to 78% of the retailers that responded their customers buy sleeping bags to go camping. Approximately half of the respondents mainly sell to people who go hiking; but less than a third say that their customers are buying sleeping bags for mountaineering expeditions. The smallest number of retailers (17%) sell to people who camp in caravans.

Predictably, specialist outdoor retailers like Drifters and Hikers Paradise, with many customers who go on hiking and mountaineering expeditions, say that sleeping bags for these activities are selling best in their stores.

Sleeping bags are important stock items for South African outdoor retailers as they contribute more than 10% to the sales of 39% of the respondents – for 11% of the respondents sleeping bags contribute 11-25% to their total sales. For the majority (61%), however, sleeping bags contribute less than 10% of their total sales. This is considerably more than their European counterparts. Sleeping bags constitute only1.8% of sales in European outdoor retailers, a report compiled by the European Outdoor Group (State of the Trade 2011) indicates.

The main distinction consumers make when selecting a sleeping bag is choosing between a down or synthetic bag. It seems that the customers are fairly evenly split in their choice as retailers report that the preference for synthetic (33%) and down filled (28%) sleeping bags are approximately the same.

Taking into consideration that the most sales are to tent campers, one would expect that

Sports Trader :: 2013 April/May

the families that go camping would buy more low-end synthetic bags as they are more cost effective. But, in a tent, down sleeping bags will be protected from moisture. Most retailers (39%) therefore find that they sell a combination of down and synthetic bags.

In the past, synthetic bags used to be fairly basic and bulky and were therefore considered to be of a lower quality than down sleeping bags. But, lately, there have been developments in the synthetic sleeping bag market that are enabling manufacturers to offer higher quality bags. The survey unfortunately didn’t ask whether retailers sold high-end technical synthetic bags, or the more costeffective basic models.

Due to the tent forming a barrier from the elements, the average camper does not always require a sleeping bag that will keep them warmer than is possible with a basic synthetic bag. Tent campers also don’t need to carry the bag in a small backpack, and can therefore pack bulkier and heavier sleeping bags. They would therefore be more inclined to buy basic synthetic bags as they offer sufficient means to keep warm and are more affordable, and the fact that they are heavier and bulkier than down bags, is not a factor.

On the other hand, those on a mountaineering expedition or hiking trip, where there is exposure to harsher conditions, will require a sleeping bag that offers more than just comfortable sleep. Down sleeping bags seem to be the preferred option for those customers who need to keep toasty warm when they are exposed to the elements, with no practical shelter during cold nights, and want a light and compact bag to carry over long distances.

Retailers that sell more to people who go hiking or on mountaineering expeditions, also sell more down than synthetic sleeping bags.

It is interesting that more sleeping bags are sold over the Easter holidays, rather than the December holiday period. It would therefore suggest that more families go on camping trips over this period.

Most retailers (65%) say that they sell more sleeping bags in autumn (March to May, which includes the Easter period), followed by winter (53%) and then (41%) in summer, which includes the festive holiday period.

More autumn and winter sales are especially true for retailers in Gauteng, with a third selling sleeping bags in autumn and 45% in winter.

Winter is also the season when the most down filled bags are sold - this could be the result of temperatures during the night dropping lower than in other seasons. In Limpopo and Mpumalanga, where summer can be very hot, sleeping bags sell better in the cooler winter season, reports a retailer situated on the border between the two provinces.

Customers are fairly knowledgeable about sleeping bags. Two thirds of the respondents say their customers have some, or a high level of, understanding of how sleeping bags function. More than half report that their customers have some understanding, and 11% say that their customers are quite well informed about what to look for in a sleeping bag. Only a third of retailers that we surveyed say that their customers have no knowledge of sleeping bag technology.

As a result, retailers have to be prepared and able to answer anything from simple to complex questions regarding the sleeping bags they sell. It would therefore be helpful to know the following: • Guidelines about the ability of a sleeping bag to retain or dispel heat are important.

• The EN 13537 standard is an objective, controlled way of measuring sleeping bag temperatures, giving ratings that are not based on subjective conditions like the weather in summer, winter, etc. This way of rating sleeping bags allows customers to choose what will work best for them, regardless of whether it is used in winter in Cape Town or on Mount Kilimanjaro. Customers are able to choose a bag based on a general scale that has options for both males and females.

The EN 13537, not only gives customers the ability to choose a sleeping bag based on temperature, it also allows customers to be aware of the level of comfort the sleeping bag offers. o The EN 13537 standard was developed in a temperature controlled chamber through testing on a dummy placed in a sleeping bag on an insulating mat, wearing a layer of underwear. Varying temperature conditions are created in the chamber.

Outdoor :: p25

Photo: Messe Friedrichshafen

This method is the most objective method of measuring temperatures that will be suited to the individual, rather than seasonal conditions. o The upper limit is the highest temperature at which a male adult is able to sleep for eight hours without sweating excessively - this may be the rating one would use for camping in colder temperatures. o The lower limit is the temperature at which a grown male can sleep for up to eight hours without waking up. When using a sleeping bag indoors, like in a caravan, it would be advisable to use one that is comfortable enough to get some sleep without generating too much or too little heat. o The comfort level is the temperature at which an adult woman is able to sleep comfortably. This level will prove to be warmer for men as they are able to generate more natural body heat than women. o The final rating is the extreme limit, the minimum temperature at which an adult woman is able to sleep without dying from hypothermia or frostbite - this particular limit would be relevant for customers going on expeditions where the conditions may be freezing.

• The filling determines the amount of heat a sleeping bag is able to retain. In warmer temperatures or conditions, customers may want a sleeping bag with a filling or insulation that is not as warm as a natural (down) filled sleeping bag.

• High-end synthetic sleeping bags use technical fills that have better heat retention qualities than low-end non-technical synthetic bag fills. These fills mimic down and offer better loft, resiliency and durability than the fill in low-end ones. When compared to down, these high-end synthetic sleeping

According to 78% of the retailers that responded their customers buy sleeping bags to go camping. bags are able to dry quicker and offer better insulation, when wet. Some high-end technical synthetic bags are designed with extra insulation (double layers) in areas that are more vulnerable to the cold.

• Many different fills are used in synthetic bags. o Polarguard is filament insulation that delivers long-term loft, resiliency and durability. Unlike down, it insulates at almost 100% capacity even when wet. It also absorbs less moisture than down and dries faster. o Primaloft is made with compressible fibres that mimic the softness of goose down. It also has tight air pockets that trap heat and rejects water. o Climashield filament is highly compressible and maintains its original shape despite continuous use. It is durable and does not clump or separate when washed.

It can be used whilst wet and retains its loft.

• Heat retention in a sleeping bag, is achieved by capturing air space around the body. A fill material should be highly compressible whilst able to expand to form a very large loft that creates a space of several centimeters around the body. To date, no artificial material beats a good quality down in this category.

• Crucial in any sleeping bag is its ability to dissipate moisture. This requires a good fill material with inner and outer cover materials that wick moisture. Accumulated mois-

ture, in any layer of the sleeping bag, will allow cold to penetrate and cause discomfort. Undesirable materials such as cotton, should not be used — in extreme conditions, ice may form inside the bag, if it is manufactured from inferior materials. This type of problem may be avoided by using quality bag liners or high performance thermals.

• Synthetic sleeping bags require less cleaning and storing than down bags and can be more cost effective as well. This may be a good selling factor when customers are buying for a larger group or the entire family (i.e. when camping in tents or caravans) for use where and when temperature is not a major factor. Down sleeping bags, in comparison, are more likely to keep you warm, are much lighter, and can be stuffed into a more compact bag. These characteristics may make them more popular for mountaineering or hiking expeditions where temperatures may drop lower than when camping indoors, and the trek is too long to carry a heavier weighing sleeping bag.

• If a sleeping bag has tapered ends like the mummy bag, it will retain more heat in the lower area toward the feet. This type of sleeping bag does not zip down all the way, locking in generated heat. In lower temperatures it is also advisable to use a hooded sleeping bag to further retain heat.

• Zip baffles also help retain thermal properties of the bag as a great amount of heat can be lost through the zip. Additionally a neck baffle that can be cinched up will also stop the loss of heat through the top of the bag.

• A box wall/trapezoid wall construction is a far more heat retaining construction and allows greater lofting of the down filling — the chambers are larger than in stitch through construction and does not suppress it.

2013 April/May :: Sports Trader

p26 :: Outdoor

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Nick Fourie was nominated as a top salesman by Anton Klopper, a director of Kloppers in Bloemfontein.

6 “Since Nick joined us in 2006, he has never been bigger than the system — he is a humble and very hardworking kind of person,” he says.

“He is incredibly passionate with a burning need to gain knowledge and share it with others. He is also a top class angler and a true lover of the outdoors.” One of Fourie’s most exemplary characteristics is his willingness and ability to go that extra mile for his clients, Klopper continues.

“He is truly an asset for the Kloppers stores.”

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Nick Fourie has a passionate interest in knives

Selling more…

camping accessories

H

onest dealings with your clients and enough knowledge of products to discuss them with authority, are the two pillars of good salesmanship, says passionate outdoorsman Nick Fourie.

“The foundation of success for all salespeople is honesty and not making promises you — or the product — can’t keep,” says Kloppers’ outdoors expert salesman.

This is made possible through extensive knowledge of your products and your own experience, he continues. “You can’t tell customers that this product will withstand such and such conditions and can be used in this and that way if you don’t know for sure that it can.”

Establishing the primary needs of your client are very important in order to introduce them to the right product, he believes. For example, if he needs a camping chair to use at the seaside, rather not sell him a steel chair that will rust, but suggest aluminium. “But, be honest, and explain that aluminium will cost more. Even if he is interested in the steel chair, explain that there is a big chance that it will rust and have to be replaced soon.”

The conclusion of a successful sale starts as soon as the customer moves into your store, or sales area, says Fourie.

His philosophy is that the customer’s support pays the salesperson’s salary, and you must acknowledge this by making him feel welcome and important. A good shopping experience is a good advertisement for your store — a bad experience the converse.

The customer also took the trouble to enter your store with a specific reason — he was not forced to come through the door — and it is up to you to determine that reason, and convert it into a successful sale.

Therefore, after a friendly and welcoming greeting, Fourie will try and identify the customer’s needs.

Sometimes a simple “May I help you?” is sufficient to steer him to the right product category, where you could enter into a conversation

Sports Trader :: 2013 April/May

We’re looking for top salespeople In response to retailers’ request for articles on the art of selling, we’ll be asking successful sales people in the industry for tips on how they clinch that sale in this series on Sales tips from top salespeople. Please nominate yourself, or a staff member, to share your sales philosophy by contacting Trudi du Toit on Tel: 021 461 2544, Fax: 021 461 2549. Email: trudi@sportstrader.co.za. about where and how the product will be used.

“Everybody has a unique personality and needs. Years of experience teaches you to read a customer’s body language and reaction to your approach — and that will determine how you approach him or her.”

Some people only want to be greeted, but don’t want to be bothered any further, because they know what they want. But, you will also have a customer who’ll have plenty of questions to ask and clearly enjoys talking to you. He is keen to gain more information and talk about the different products.

The biggest challenge for a salesperson is converting the browser into a buyer. Your most important tools are good product knowledge and the ability to read his body language, which can indicate his needs.

For example, if a customer is “just looking” amongst your camping chairs by looking at the hang tags, he is on a scouting expedition for a possible future sale. “If you start chatting to him, you could indirectly influence him to want to buy now by, for instance, mentioning the good experiences other customers had with a particular product. If you can make him excited about the product, it is easier to steer him towards buying.”

But, don’t overdo it. Should you make him uncomfortable, scale down your pitch. “Your approach must be friendly and natural, in order to create a need you could tell him about your own experience with the product.”

This, obviously, requires solid product knowledge. Fourie modestly acknowledges that his own product knowledge is “fairly good” — which should be translated to mean that he has been well briefed by the local distributor and as far as possible tested the products himself, or discussed the merits and possible uses with people who have used it. He also reads as much as possible about new products and their performance.

“We go to expos and shows where new products are introduced and demonstrated. That is where you learn about new product trends,” he says.

“But, if you have a passion for the products you sell, that curiosity and thirst for knowledge comes naturally. If you have a passion for the out-

Outdoor :: p27

More about Nick Fourie A keen outdoorsman and angler who tries not to miss an opportunity to cast into one of the dams close to Bloemfontein, Nick Fourie couldn’t believe his luck when he heard that Kloppers was looking for a salesperson in their camping section.

That was seven years ago — on April 1, 2006. Since then, he has been able to extend his love of the outdoors into his working life. This is the Free Stater’s first job after leaving school, and he doesn’t understand why people complain about their work.

Although Fourie enjoys any activity in the outdoors — he worked on a farm during holidays while at school in Bultfontein and likes to go hiking — nothing beats an angling trip. He has been an avid angler almost as long as he can remember and loves everything associated with a weekend next to the water — the camping, the braai, the relaxation, and the thrill of a bite. doors and nature, you already have an interest in learning more about the product.”

He also enjoys talking to other people who

have used the products about their experiences and sometimes find their feedback very illuminating.

Tips for selling camping accessories Camping is growing in popularity and people are definitely buying more camping equipment, observes the Kloppers Bloemfontein outdoor expert Nick Fourie.

Whether it is the economy discouraging people from spending on hotel or guest house accommodation, or the high petrol price encouraging them to look at more affordable camp sites closer to home, camping accessories have become very good stock options for retailers.

Besides, the interesting camping accessories on the market ensure that customers can really enjoy a camping holiday in comfort, believes Fourie.

On the other hand, the wrong, or insufficient camping accessories can really mess up a camping experience. It is especially important to help a new camper understand that comfort is of the utmost importance — if his first trip is unpleasant, he’ll be less likely to go camping again and you’ll lose a potential repeat customer. It is especially important to show a first-time camping wife that she need not miss the home comforts!

While every good salesperson will have his own unique technique, there are a few things that all good salespeople will have in common. They will be welcoming when greeting the customer and then try and establish his needs. They will also need to judge how much information to provide by the customer’s body language.

The type of camping trip the customer is planning — in a caravan, tent or as a hiker on a multi-day trail — will obviously influence the suitability of products. His recommendations will also depend on whether the customer is a new camper kitting out for the first time, or an experienced camper looking for interesting new products to make the camping trip more enjoyable.

After the main camping gear like a tent

and sleeping bag had been bought, Fourie would recommend the following accessories as essentials for a first-time camper: • All campers should pack a reliable headlamp, enough eating utensils, insect repellent, suntan lotion, a hat and a first aid kit.

• Caravan campers: a solid table, comfortable chairs, sufficient outdoor lighting and extra water cans can be loaded as these campers are not so much limited by weight and space. o “If your customers are going for a long time, a 12v or 220v freezer chest will be very handy.” Caravan and tent campers should invest in a good cool box.

• Hikers would need accessories that are as light and compact as possible — for example, a lightweight hiking sleeping bag that weighs less than 1 kg, recommends Fourie. o Other essential accessories for trail hikers would be a solid walking stick, very comfortable shoes and hiking socks, a small gas light and gas burner with a gas can they fit on. o They must also have a small lightweight cooking pot aimed at hikers, a mini-first aid kit, emergency blanket, lightweight waterproof poncho and waterproof matches. o “Many hikers prefer to take fuel tablets instead of a gas burner. They work equally well, it just takes a bit longer to cook your food.”

Apart from the essential accessories, campers will appreciate those added-on accessories that can notch up the comfort levels so much. Some of these spoiling accessories are: • Tent campers: Inflatable mattresses considerably improve the comfort of a camping stretcher. “Sleeping comfortably is very important because you go camping to rest and relax.”

• Hikers: There is now a port- To p27

2013 April/May :: Sports Trader

TAKE THE SCHLEP OUT OF OUTDOOR COOKING BUGABOO COOKWARE

COATING TEFLON CLASSIC • two layer coating • good scratch+abrasion resistance • good non-stick performance MATERIAL HIGH-TEMPERATURE PAINTED ALUMINUM

• lightweight • even-heating • brilliant, gloss finish • exceptional value

CASCADIAN TABLEWARE

CLEAN • bright and colorful • dishwasher safe • does not absorb food tastes or odors STRONG • high melting temperature • good impact resistance

GREEN • BPA-Free • contains neither Phthalates nor Antimony • completely recyclable • chemically inert, non-leaching LIGHTWEIGHT • 20% lighter than other BPA-Free Plastics • less dense than water, so it actually floats

GSI COFFEE INFINITY JAVA COFFEE PRESS • BPA free infinity clear polypropylene • 20% lighter • Good impact resistance Halulite Tea Kettle • impervious to scratching + abrasion • safe for all utensils • maximum thermal efficiency • exceptionally even-heating

Distributed by RAM Mountaineering Tel: 021 532 0549 • info@rammountain.co.za www.rammountain.co.za

p28 :: Outdoor

Selling camping gear cont from p28

able camp bed available for hikers with fibreglass struts that can be taken apart and packed in a carry bag. “Sleeping a few cm from the ground is so much more comfortable than lying on a foam mat, because you are suspended above the hard, uneven, ground,” says Fourie. o A backpack that fits comfortably on the back and has hip straps to help carry the load, can make a vast difference to the enjoyment of the hike. o A small gas stove that folds into a square little suitcase is a new product that will enhance a hiker’s camping experience, says Fourie. It packs away fairly small and compact and is very easy to light.

• All campers use pots and pans over open flames and it would therefore be a huge advantage to have cooking utensils that are easy to clean and do not rust. o Cooking utensils used over a fire also need to have handles that don’t become too hot. o A flat cooking plate that can be used for everything from breakfast eggs to vegetables and steak at night reduces the need for packing too many other cooking pots. o If weight is a problem, remember that an aluminium potjie is also not as heavy as the traditional cast iron potjie.

• Caravan and tents: Many customers nowadays opt for a more comfortable lounger chairs, with extra support for the legs in the air, even though they take up more space than the upright director style camping chairs. o A separate gazebo for a kitchen area ensures more space in the living area — especially when the family has splurged on other accessories. It also separates the working area from the relaxing area. o A comfortable washing up stand also enhances a camping trip.

There are various models — some with a washbasin, rinsing basin and dry rack, while some even become a camp kitchen with a cupboard beneath the washing area.

New LED Lenser headlamps LED LENSER, locally distributed by Awesome Tools, has a new range of headlamps. The new SEO range, that will be available to South Africans from June, comes with a nifty test button on the packaging that allows consumers to make sure they’re buying the product that has the right light for their needs.

The headlamps, that were 2013 ispo Award winners, are available in a cool design with trendy and fresh colours. They were designed with high comfort in mind and as such are lightweight and have an easily exchangeable headband that is anti-allergic and washable.

The new range has not only focused on looks, however. The focusable headlamps feature a smart light technology, swiveable head, advanced focus system and high end power LEDs. The new OptiSense technology, available in certain models, measures light in real time — this means that the light intensity is adjusted continuously.

There are four headlamps in the range: • SEO 3 is aimed at the young guy – the person who wants to be on the go and push their limits. The light shines where the wearer looks. The green headlamp has a luminous flux of 90lm or 15lm, beam distance of 40m and a burning life of 10-40 hours (all at 100% or 15% mode).

• SEO 5 is available in two versions. The grey headlamp is aimed at the young man while the red is aimed at the young woman. The Advanced Focus System and Microcontroller controlled electronic lamp work together to provide the right light at all times. It is focusable and offers luminous flux of 180lm or 20lm, beam distance of 130m and a burning life of 7-25 hours (all at 100% or 15% mode).

• SEO 7R is aimed at the active man, who is equally at home in the urban jungle as he is in the outdoors. The blue headlamp is rechargeable, focusable and has a luminous flux of 220lm or 20lm, beam distance of 130m and a burning life of 5-20 hours on energy saving mode or 2-20 hours on Constant Current mode (all at 100% or 15% mode).

The range of headlamps is complemented by a range of accessories, such as replacement headbands in different colours to match the lamps.

Sports Trader :: 2013 April/May

Advertorial :: p29

Cooking without flames Trekmates, locally distributed

by Lite Optec, has innovative new cooking options available for outdoor enthusiasts who do not want to hassle with open flames and are looking for lighter and lighter cooking options.

Trekmates’ Flameless Cook kit is a revolutionary new flameless cooking system for people who want to get out and about.

The kit allows the user to heat and cook food without the need for a flame, but rather by making use of the supplied water-activated heat packs! Simply place the heat pack inside the holder, pour water over and voila! There is heat!

Not only is the system lightweight, but it is also safe to use inside a tent. Unlike gas or petrol products, the kit doesn’t produce Car-

bon Monoxide.

The flameless cook set contains everything you need to heat your food for a couple of nights camping or trekking: holder, heat packs and water.

The 850ml cook box is a fantastic lightweight alternative to a gas stove. It’s compact and self-contained, meaning you don't have the added weight of carrying pans, and the wateractivated heat packs are significantly lighter than a traditional gas canister. The entire kit weighs approximately 348g.

Not only does Trekmates have a box design to cook food in, they also have a 360ml flask option. It consists of a medical-grade stainless steel inner cup, heat-resistant plastic outer flask with an airtight lock, a lid and drinking spout, and it is supplied with three high power (20g) heat packs, a neoprese sleeve, reusable plastic storage pouch as well as full user instructions.

Their heat packs, in high and super power, are also available separately from the kits.

Replacement 50g super power heat packs are available in packs of five (below) and 20g high power heat packs in packs of seven (bottom).

The 50g super power heat pack is useful for when you need a longer heating time. It is used with the cook box and activated with 120ml water. The replacements are available in packs of five.

The 20g high power heat pack can be used with both the flask and cook box. It is used to reheat precooked food and is activated with 40ml water. The replacements are available in packs of seven.

The flameless system is complemented by a range of stainless steel and polycarbonate cutlery as well as an assortment of meals.

Trekmates was formed in England in 1997 and today is a strong brand providing outdoor products around the globe. Their products are designed with three core attributes in mind: innovation, quality and price.

For more information contact Lite Optec on Tel: 011 462 6986 or email sales@liteoptec. co.za.

REHEAT ON THE GO WITH THE HUNGRY OUTDOORSMAN’S NEW BEST FRIEND

Trekmares’s flameless cook kit makes cooking as easy as 1, 2, 3, eat.

2013 April/May :: Sports Trader

p30 :: Outdoor

GSI’s outdoor cooking range GSI, locally distributed by Ram Mountaineering, offers a selection of products to make outdoor cooking more convenient for outdoor enthusiasts.

Their Bugaboo cookware range has a two layer Teflon coating that provides good scratch and abrasion resistance as well as non-stick performance.

They are made out of lightweight aluminium that allows for even heating.

The Cascadian tableware is a range of lightweight (20% lighter than other BPA-free plastics), bright and colourful dishwasher safe cups, bowls and plates that do absorb tastes or odours from food. The BPA-free plastic is hard wearing, with a high melting temperature and good impact resistance. And the range is good for the environment too: it’s completely recyclable.

Coffee is an essential start to the day for a lot of people. GSI’s Infinity Java coffee press is sure to find fans with its BPA-free clear polypropylene construction and impact resistance.

For those who prefer other brews, the Halulite tea kettle is impervious to scratching and abrasion, safe for all utensils, offers maximum thermal efficiency and even heating.

Outdoor news

K-Way involved in outdoors

K-WAY, Cape Union Mart’s exclusive brand, is involved in many outdoor pursuits, says marketing manager Nick Bennett. Apart from the regular team building hikes and staff outdoor walks, they also organise expeditions such as Kilimanjaro and Everest base camp treks. K-Way is a sponsor of the Cape Leopard Trust, trail runner Andre (AJ) Calitz, Kingsley Holgate and mountain biker Letshego Moshoeu, who became the first black female to finish the ABSA Cape Epic.

The brand now sports eight different ranges of tents, six different sleeping bag models, 25 different backpack ranges and numerous different styles of

women’s and men’s fleeces, soft shells, shells, foul weather jackets and down jackets.

Smallest GPS chart plotter THE NEW Lowrance Elite 4M stand-alone GPS chart plotter is the smallest of its kind on the market.

It is ideal for all types of boating — fishing, cruising, sailing, powerboating, etc. — and can

either be used on its own or together with a fishfinder.

The chart plotter features a bright LED adjustable backlit 3.5” colour screen, easy-to-use menus with advanced mode, one-hand tilt and swivel bracket and an accurate internal GPS antenna.

31

Visit Sports Trader’s website for more product knowledge: www.sportstrader.co.za

What to know about gas

G

as equipment can be dangerous if the user does not know how to properly handle, store and maintain it. However, if the user works sensibly with it gas is a useful power element when participating in outdoor activities where you might need a gas stove, or light, for example.

There are a variety of gas powered products that consumers can use for their outdoor activities, ranging from gas-fired refrigerators and heaters, to braais and stoves, to lighting equipment.

Liquid Petroleum Gas (LPG, or gas as it is commonly called) is stored in its liquid state.

It becomes a gas when pressure is released.

The temperature around the canister affects the output pressure and performance — the heat of the flame and the length of time that it will burn — and as the temperature drops, so does the pressure. If your customer will be using the product in temperatures below freezing point, advise them to keep the canister warm when it’s not being used, for example with a sleeping bag wrapped around it, and where possible it should not be set on a cold surface.

Typically these gases are used in camping equipment: • Propane: a by-product of petroleum refining and natural gas processing. It will vaporise down to -40oC, which means it is ideal to use in all temperatures. It has a higher pressure and lower boiling point than butane, which helps to maintain pressure over the canister’s life and helps with cold weather performance.

• Butane: a gaseous component of natural gas.

It has a lower pressure than ISO butane and is hard to turn to gas below 4oC, which means it is not ideal to use in cold temperatures. o ISO butane: one of two forms of butane.

The molecular structure and alignment of carbon atoms allows it to perform well in cold weather. It burns cleaner to help reduce jet clogs.

The mixture of the different gases inside a cylinder or cartridge affects the heat of the flame and length of burn time, but the exact mixture of gas is different for each manufacturer. In high altitude and extreme cold environments, however, consumers are recommended to use canisters with a higher ISO butane mix.

Butane is the cheaper of the gases, but it also delivers a lower quality of performance,

Our cut-out-and-keep series to assist retailers with product knowledge Words: Carin Hardisty. Compiled with the help of Leo Rust of Adventure Inc, Simon Larsen of Ram Mountaineering, Greg Greubel of Eiger Equipment, William Kroucamp of Jarden South Africa, www. cadac.co.za, www.campingandcaravanningclub.co.uk and www.ccohs.ca and www.wisegeek.com.

quire the gas to be at a specific pressure and a regulator ensures that the gas pressure is correct. It is either attached to the cylinder or to the appliance.

Cylinders should not be refilled too far — around 80% full is ideal. If the cylinder is too full it will release too much gas, which will burn with a yellow flame. To find out if the cylinder is too full, weigh it after filling. It should not weigh more than the cylinder’s weight (found on the foot ring) added to the allowed gas weight for the cylinder size — e.g. a 7 cylinder can hold 3.18kg of gas.

Safety and storing

while ISO butane is the most expensive.

Gas cartridges and cylinders Cylinders are heavy and more suited to campers who will be driving somewhere, for example, while cartridges are also suited for those who will be carrying them, for example hikers.

Gas is available in disposable cartridges or stored in cylinders that can be refilled. Cartridges are not refillable.

• A pierceable cartridge is punctured by a hollow spike when attached to the equipment and this releases the gas. Once it has been attached it can’t be removed without gas escaping.

Though not the norm, some piercable cartridges are designed to mimic a threaded cartridge by making use of a non-return valve system that allows it to be removed safely without gas leakage.

• An integral valve cartridge can be removed from the product, because the valve reseals the cartridge, making it ideal for short periods of usage. Most have screw fittings.

There are also manufacturer-specific types of cartridges that have clamps, screw on, etc.

• Cylinders are bigger, refillable and use a regulator to regulate the gas pressure. For the equipment to work correctly, most re-

Impress upon your customer the importance of ventilation when working with gas equipment, especially if the product will be on for a long time. Even if there is no risk of igniting the gas in the air, gas uses oxygen as it burns and therefore it will eventually deplete the breathable air if there is not enough ventilation.

Remind your customers that with gas equipment they need to ensure that the products are operating safely.

• When lighting the gas, open the gas canister and light the gas before placing a pot on top, for example. It can happen that a new canister has some liquid in the valve and it can result in a sudden flame flare if the cooking cup is attached to the base when the stove is lit — not that dangerous, but it can be very startling to the unsuspecting user.

• Users need to make sure that all the connections are secure and check for leaks. Butane and propane are odourless, but manufacturers add a smell so that leaks are noticed.

• Hoses need to be checked for signs of deterioration, for example cracking, and they should be replaced at least every five years.

• Always make sure that the cylinder is turned off when the user disconnects it.

• If the user finds a leaking pierceable cartridge, they should allow it to empty fully in a well-ventilated area. They should not attempt to disconnect or reconnect it until it has finished emptying.

There are a few basic points to keep in mind when storing gas cylinders and cartridges: • Do not place near any source of heat or element that could ignite the gas inside.

• Keep upright, unless designed to be used flat. Flaring takes place when the liquid component of the gas escapes the bottle and To p31 ignites. Some stoves and ap

2013 April/May :: Sports Trader

p32 :: Outdoor

What to know about gas cont from p32

pliances are designed to handle this.

• Store away from damp, dirt, dust or elements that could damage the container or valves.

• Avoid storing a cylinder in a tent or closed area overnight.

When moving a cylinder, keep the following in mind:

• Keep the valve protection in place.

• Do not pull by the valve cap, roll the cylinder on its side or drag or slide them – all of which can cause damage.

• Do not lift the cylinder with magnets, or chain- or wire rope slings.

• For short distances, it is possible to the roll cylinder on its bottom edge (milk churn).

Range info

Go System offers quality camping gas solutions GO SYSTEMS, locally distributed by Adventure Inc, offer convenient solutions for the gas user with their range of Go System stoves and gas and lanterns.

Go Gas Ltd owns and operates a fully automated, state of the art, KP Aerofil gas filling plant. The filling plant is certified for filling and testing non-refillable gas cartridges to the EN417 standard. The gas is a specifically formulated premium mix of butane, propane and iso-butane, which enhances cold weather performance. Go Gas Ltd ensures that all cartridges produced are fitted with a double skin safety valve to the EN417 standard. Go System gas is available in 125g, 220g, 445g Threaded Cartridges and a 190g Piercable Cartridge.

The Go System Travel Pack Converter al-

lows a 190g Pierceable Cartridge to mimic a Threaded Cartridge. The converter makes use of a non-return valve system, which makes it possible for appliances to be safely removed when compact packing is required between uses.

Go System offers a range of compact, lightweight and incredibly powerful stoves ranging from 48g Fly Titanium to the Base Camp which is great for larger group cooking. These operate on the above gas cartridges. The Explorer and Trek Lite are also offered to provide lightweight and versatile lighting.

The Dynasty Duo and Dynasty Trio connect to either EN417 cartridges or to larger gas bottles via a regulator. These offer the car camper a convenient cooking solution.

Jetboil is globally compatible and recyclable JETBOIL’s products, locally distributed by Ram Mountaineering, are designed to benefit the user and the environment.

Their products are compatible with valves made to the globally adopted EN417 specification, which means more items fit and work with them – a bonus for users. Jetboil fuel is available in their premium four season mix, which means the fuel will perform well on all EN417 stoves. The four season range is avail-

able in three sizes (100g, 230g and 450g).

With Jetboil’s CrunchIt, their products are also environmentally friendly. The Jetpower canisters can be recycled and there is no need for them to end up on a landfill waste. The CrunchIt canister recycling tool is safe, fool proof and complies with recycling standards.

It punctures the fuel canister, which makes it recycling bin friendly and ready for re-melt and reformation.

Outdoor cooking with Campingaz CAMPINGAZ, locally distributed by Jarden SA, has several products for your outdoor customer.

The Stellia CV is a 160 watt, two-mantle lantern that uses the PerfectFlow system, which maintains consistency in power regardless of the level of fuel or even the conditions that it is used in.

This lantern has an extremely rugged construction, with a rust-corrosion-resistant ventilator cap and high-temperature-resistant globe. It also features an integrated reflector, weighs 1.5kg and has a runtime of six hours and ten minutes on CV 470 Plus. A carry bag and extendible stabiliser is included in the package.

The 3-in-1 grill is a versatile, portable, high power cooking appliance with a 1 500 watt performance-appropriate oval burner that can

Sports Trader :: 2013 April/May

function as a grill, griddle and stove.

This compact grill has a cooking surface of 645cm2 and removable cooktop. Its cooking surfaces have a secure latch that locks down for transport or storage. The 3-in-1 grill’s boiling rate is eight minutes, it weighs 5.6kg and has a runtime of four hours and 50 minutes (with CV 470). This grill is also compatible with the R907 cartridge (with 25 hour runtime). The grill is available in a cylinder and cartridge version — the former is recommended when needing to burn for long, while the cartridge is great for when compact and convenience are higher priorities.

Both their Stellia CV and the 3-in-1 grill are compatible with CV 470 cartridges and have Piezo ignitions that allow lighting without matches.

Sport :: p33

Low activity levels cost industry

Being active does not only impact on your physical state … it has a much deeper reach. (In)activity levels affect everyone – including the sporting goods industry, reports CARIN HARDISTY Photo: Anja Köhler

B

eing active does not only have a physical impact. It directly impacts on the person’s mind and life expectancy, and indirectly on their social life, work and money — the impact reaching as far as to affect the country’s economy through government’s health care costs for the inactive … and importantly for our industry, on the sales of sporting equipment.

Inactivity levels have soared over the past few decades. So much so that the World Federation of Sporting Goods Industries (WFSGI) recommended in their Global Action Plan for 20132020 that the World Health Organisation focus on reducing inactivity as one of the four leading risk factors for non-communicable diseases.

It was also the focus of the Health Forum held during this year’s ispo trade show in Munich.

Physical activity can be anything that gets a person moving — walking the dog, playing games outside with the children, ball games with friends, or participating in more formal sport, etc. No matter the form of the activity, there is some kind of equipment that can be sold to make it more enjoyable, ranging from a pair of shoes to go walking in to balls to throw to formal sporting equipment, etc.

Thus, it is in the industry’s interest to encourage as many people as possible to get up and go do something.

The direct link that a retailer has to the public enables a good retailer to influence more people to become more active. Especially learners.

In South Africa, physical inactivity is a long standing problem. Fewer than half our learners (43%) participated in vigorous activity (at least 20 minutes that makes the participant sweat) in the week before the second Youth Risk Behaviour (YBR) study was conducted in 2008. Only 35% of them were female learners.

A good retailer has the opportunity to influence more people to become more active Just a third of learners had participated in moderate physical activity (at least 30 minutes of activities that won’t make the participant sweat or breathe hard).

The YBR study was undertaken by the Medical Research Council among grade 8-11 learners in public schools across South Africa.

Nationally, almost half of the learners (42%) participated in none to hardly any physical activity, and almost half of those who did little activity were female, the study revealed. Of the learners who were not physically active, 29% indicated that they specifically did not want to take part. This means that a third of young South Africans are unlikely to do any sport in their lifetime, because at some stage they had unpleasant experiences of physical activities.

Of those who participated in hardly any physical activities, 10% said they felt unsafe, frightened and/or scared to go out to the ground or gym and 13% said they had no access to sport facilities or equipment. The older the learner, the more likely they were to report the latter as a problem preventing them from participating.

Habits and behaviours, good and bad, are often started during childhood. Therefore, it is important to make sure that children develop an active lifestyle at an early stage.

Something that is unfortunately not happening currently — globally.

Between the ages of 9-15 years the activities of American and European children drop by 50-75%, while in China 92% this age group does no physical

activity outside of the school environment.

These results were presented by Prof Margaret Talbot at the second annual Health Forum at this year’s ispo Munich trade show*. The forum was presented in partnership with WFSGI, FESI (European Federation of the Sport Goods Industry) and MEDICA (World Forum for Medicine) “Despite all the efforts around the Olympic Games, Chinese children are less active after the Games than they were before Beijing hosted them in 2008,” said Talbot.

Only 39% of US college students are now required to take physical education — while in the 1920’s almost all (97%) of US college students were required to — a recent study by Brad Cardinal of the Oregan University revealed**.

It’s not only among children that this inactivity trend is growing. In less than two generations, physical activity among the entire UK population has dropped by 20% — and it is forecast to drop by 35% by 2030, the DtM report showed.

The US has seen a 32% drop in activity over the same period (forecast to drop by 46% by 2030) and China has seen a 45% decline in less than one generation.

“More than half (60%) of Europeans never play sport or exercise,” reported Susanne Hollmann, policy officer for the European Commission and DG for Education and Culture: Sport Unit, to attendees at the Health Forum. “More needs to be done to get people active and moving.”

It is, however, not only the sport and health sectors that need to put in effort … other sectors should also step in, for example education to educate people, public planning to create spaces where people want to be active, and so forth.

Technology now does so much for us that “in the name of progress, we’ve chipped away at it so thoroughly that physical inactivity actually seems normal,” states the DtM report.

To p33

2013 April/May :: Sports Trader

p34 :: Sport

Susanne Hollmann

Inactivity costs cont from p34

Dr Mike Evans, professor at the University of Toronto, also spoke at the Health Forum. He is the producer of the YouTube hit 23 and ½ hours: what is the single best thing we can do for our health?. His approach is to look at preventing future health problems, as opposed to fixing them when they happen. In his video he asks the question what makes the biggest difference to your health?.

There are so many factors that doctors tell you not to do (stop smoking, drink less, lower blood pressure and cholesterol, etc.), but what should you focus on first of all? His answer is exercise — walking specifically — for between 30 minutes to an hour a day.

The DtM report also revealed that pre-schoolers who grow up with inactive parents are far less likely to be active. It forecasts that these children as twice as likely to be obese as adults and suggests that their lifespan might shorten by up to five years.

“Today’s 10-year olds are the first generation expected to have a shorter life expectancy than their parents. There is a remarkable disconnect in that we fund research showing that physical activity is absolutely critical to academic and life success, but we aren’t applying that knowledge to our own students,” said Cardinal in an interview with Sports One Source.

It is a global problem that physical education is losing its place in the school system. Unfortunately, physical education does not have a specific advocate, said Talbot. “It falls among the health, education and sport sectors” and neither are really interested in focusing on it.

The Reebok Foundation is involved in the BOKS (Build Our Kids) program, which was represented at the Health Forum by founder Kathleen Tullie.

It was founded in 2009 by a group of American mothers in response to health issues that are affecting school children and has already spread to about 200 schools. The free programme runs for 20 minutes before the start of school and Tullie reported that 96% of the children wanted to go back to the BOKS programme after their first session, even though this meant that they had to get to school earlier.

“The best way to get a child to do sport is to tell them it’s a game they are playing,” said Bix-

Sports Trader :: 2013 April/May

Robbert de Kock

Prof Margaret Talbot

ente Lizarazu — ex-French national, Bordeaux and Bayern Munich soccer player — during the Health Forum. “Sport must be something that provides pleasure.”

“The more you enjoy something, the more you will do it,” added Klaus Jost, president of the Intersport International Corp, who stressed that this applies to adults too.

Once people are alienated from doing a particular activity due to previous bad experiences, they are not likely to try it again.

Retailers often have a good relationship with teachers at schools who order products from them. They therefore have a direct line of contact with the people who can make the difference whether children continue to enjoy sport or not.

It is natural for children to want to play, but as they grow older they are told to not take risks or that they are not good enough to take part in competitive sport. This breaks down their self-confidence and self-esteem. “There is a link between being happy in sport and being happy in your social life,” says Talbot.

Society associates being thin with being healthy, but you can have an unhealthy thin person if they are not active and a healthy overweight person if they lead an active lifestyle, she says.

activity levels!” said Robbert de Kock, secretary general of the WFSGI. “If we think the economy is a problem now, imagine how it will be in a few years with fewer active and even more unhealthy people.”

It is also in the private sector’s interest to get people more active. After all, the more people do sport, the more sales are made, Frank Dassler, speaking in his capacity as president of FESI (Federation of the European Sporting goods Industry), pointed out.

FESI represents 1 800 sporting goods companies with an annual turnover of more than €65-bn.

There are several companies that have projects in place to improve activity levels. Adidas, for example, have 100 adiZones across the world, where the public have free access to workout equipment.

Reebok has recently made a $30-m commitment as part of the newly-established Let’s Move! Active Schools campaign in America, which is being run in collaboration with Michelle Obama’s Let’s Move! initiative to get children moving and to increase physical activity at schools. Nike is also involved with the First Lady’s programme.

Sport 2000 started a programme in 2011 to help retailers become better educated about health, and in turn educate consumers, said Hans Allmendinger (their marketing director) … to name but a few examples of companies that are putting their money where their mouths are.

However, the sporting goods industry should aim to bring forces together, believes Alberto Bichi, secretary general for FESI. He said that “everyone doing their own thing separately creates confusion and companies should collaborate” in order to reach more people more efficiently.

The problem is that there are so many different people and companies involved, each with their own needs and interests, that it is difficult to get together and focus on one collaborative effort, Jost argued.

Not just about keeping in shape Being active not only has a positive effect on your physical state. “Individual behaviours that feature recommended levels of physical activity, especially if practiced from childhood, can improve self-esteem and reduce the risk of obesity, which is closely associated with diabetes and certain types of cancer, anxiety, stress, high blood pressure and elevated cholesterol, which contribute to heart disease and stroke,” states the YBR study.

Inactive children are also more likely to be absent two days more than average and have lower test scores at school, which could impact on their ability to find higher paying jobs. Inactive adults are more likely to have higher health care costs and take on average an extra week per year sick leave per year.

The health of a nation has an economic impact on the country. The more people become sick, the higher the need for hospitals, health practitionerts, etc. If more people are inactive, and therefore unhealthy, the country’s budget for healthcare has to increase.

“Governments should sit up and take note of

* Prof Margaret Talbot is president of the International Council of Sport Science and Physical Education (ICSSPE). She presented the results from the Designed To Move (DtM) report — a collaboration between Nike, the American College of Sports Medicine and ICSSPE. ** The study compiled by Brad Cardinal, professor of exercise and sport science at Oregon State University, was published in the Research Quarterly for Exercise and Sport.

What to stock for the home fitness market Visit Sports Trader’s website for more product knowledge: www.sportstrader.co.za

S

outh African sporting goods importers spend the most money on equipment for exercise, aerobics and athletics of all sporting goods categories, according to import statistics supplied by the Department of Trade and Industry. While a good percentage of this will be for equipment used in gyms, the home exercise market remains a solid source of income.

What home fitness products should retailers stock to offer clients useful options to purchase in order to stay in shape?

Differently stated, what are the basics that a retailer should have on their shelves to cater for home fitness activities?

Equipment to build strength The most basic and affordable items for home exercisers are weight and resistance equipment, combined with an exercise bench.

These are popular because they can easily be stored at home, and provide a comprehensive, varied workout, without breaking the bank.

• A good dumbbell and barbell set combination, with a range of extra plates that you can add to the bar as you build your strength, is a good first step.

• Dumbbells could be made available in 1.5-kg, 3-kg and 5-kg categories, but you could diversify that by making dumbbells with neoprene covers available to women in 1.5 kg, 2 kg and 2.5 kg intervals. These are popular to add to an aerobic workout and will increase cardio-burn.

• Some experts recommend weights with vinyl covers as they won’t scuff floors as much as metal weights.

• Vinyl weights strapped to the arms and legs can enhance a workout with dumbbells.

• An exercise bench could be very useful in weight training.

• Recently, many fitness trainers began incorporating a Swiss stability ball into their strength workout to replace the bench. It is more space-efficient and also provides a work-out for the core abdominal muscles.

• A weighted body bar will appeal to the customer who wants a more advanced workout.

• Kettlebells, originally introduced for CrossFit are becoming more popular. Unlike traditional dumbbells, the kettlebell’s centre of mass is extended beyond the hand.

Our cut-out-and-keep series to assist retailers with product knowledge Words: FANIE HEYNS. Compiled with the help of Zobuzwe Ngobese of adidas SA, Kevin de Wet of De Wet Sports, Andy de Mee of Fit Masters, Byrone Rubenstein of Hi-Tech Foam, Ivan Blumenfeld, of Origin Fitness, Donovan van Gelder of Rebel Elite Fitness, suppliers of CrossFit equipment, Daniella Smoller of Thera-Med, specialising in Pilates, Andrew Wentzel of WET Sports Importers, www.rip60.com, en.wikipedia.org/wiki/ BOSU, www.altrazerodrop.com, www. speedandstrengthcoach.com,www.happycustomerreview.com.

This allows for swing movements that are not possible with traditional dumbbells. Because more muscle groups are utilised in the swinging and movement of a kettlebell than during the lifting of dumbbells, a kettlebellworkout is more effective, and yields better results in less time.

• A very popular item is the torso wheel that offers clients a great abdominal workout, strengthening the ab muscles.

• A chest expander is also popular for upper body workouts, building strength and toning ab muscles.

For a full workout Customers should ideally buy equipment for cardio, balance and stretching exercises as well as strengthening equipment, to ensure a

full body workout.

• A skipping rope is a must in a home gymnasium set-up. They are available in cheaper cord options or leather, both with ball bearings in the handle and offer an excellent aerobic workout.

• A gymnastic mat is handy for all exercises performed on the floor (see yoga below).

• A round wooden wobble board that is used for exercising the ankle, knee, leg, hip and lower back, enhances balance.

• Stability balls are popular because they improve balance, core strength, posture, and according to a teacher in Pennsylvania, US, also enhances concentration. She replaced the desks in her classroom with stability balls and claims that her learners concentrate better and pay more attention.

• The heavy medicine ball is a versatile total body training tool that helps develop muscular strength, endurance, power, stability, and joint integrity.

• Fitbands, or rubber loops in 2m lengths, are available in five resistance strengths. They are popular because they can be used in a variety of exercises — for example, building muscle strength, enhancing flexibility and in stretching routines. They can be used in isolation or in pairs with lifting bars and weights, to offer more resistance.

• Rumble rollers are foam rollers used by physical therapists and athletes to relieve muscular pain and tightness. It gently stretches soft tissue in multiple directions and helps to restore flexibility and brings relief to various types of muscular pain.

Equipping a home gym Larger equipment for a home gymnasium are still popular. In the US, sales of elliptical trainers, for example, grew by 7% in 2011, reports the American Sport and Fitness Association (SFIA) in their summary of industry trends.

• For cardio exercises, retailers should at least offer clients a treadmill and a stationary bicycle.

• Suspension training is a new trend that is growing in popularity, especially internationally. The TRX or RIP 60 suspension gymnasiums provide an intense workout that uses elastic and rotating straps for exercise. The suspension straps, hanging from To p35

p36 :: Sport

Home fitness

shape exercises.

• The smaller punch ball on a platform with swivel offers a fast workout and can be easily stored away.

• A jump rope and timer could be useful to offer clients more boxing-specific training.

cont from p36

a ceiling or wall, take advantage of gravity and the body weight to shape muscles. The TRX suspension trainer was, for example, featured on The Biggest Loser TV program.

Stock for CrossFitters

Equipment for Pilates Pilates classes not only have a strong following in gyms, but is a popular form of home exercise, especially when retailers also sell DVDs and books with recommended workouts with the equipment.

• Retailers could stock a good gymnastic mat, a soft over ball for resistance, rubber Fitband (or rubber elastic band) for strength exercises and a foam roller.

• Retailers could stock a Pilates wall unit for clients in the higher-income bracket.

• A Pilates reformer or Wanda chair, which is effective for balance, ankle and wrist exercise and upper body strength exercises, are also stock options. The reformer looks like a flat bed with a moveable platform and resistance bands for feet.

• A BOSU ball (an acronym for both sides up) can also be introduced for Pilates exercises.

A BOSU is a fitness training device consisting of an inflated rubber hemisphere attached to a rigid platform. It is also called the blue half-ball, because it looks like a stability ball cut in half.

Stock for yoga at home Whether you cater for the home market, or the many people who attend classes offered by the numerous different yoga disciplines, sticky rubber mats will be a good stock option.

They are in demand by all clients practicing yoga, whether at home, or at a class.

• Yoga mats come in various thicknesses, in varying quality at different price tags. For yoga, the better quality, thicker, but flexible mats that stick to a wooden floor are preferable, because they will not slip when balance exercises are performed.

• Foam blocks used in exercises that will assist with body alignment will also be useful for the yoga practitioner at home.

• Straps made of cotton are useful for stretching and holding poses, particularly for poses with the legs.

Home fitness boxing products Boxing has become an established exercise routine in fitness gyms. At home, it not only offers a good workout, but acts as a wonderful stress reliever. Apart from boxing gloves, a retailer can also offer the home boxer: • A free-standing boxing punch bag with loops is handy because it can be moved out of the way once the training is finished. The loops on the boxing bag can be used to attach a Fitband to create more resistance

The newest, and growing, fitness trend is CrossFitters, traditionally performed in neighbourhood boxes that resemble warehouses.

CrossFitters challenges are characterised by explosive muscle contractions and extensions, for example with repeated jumps. This also helps to improve performance for other sporting codes and help with major lifts, like the squat and deadlift.

• Kettlebells were made popular by CrossFitters, before they became mainstream gym equipment (see previous page, strengthening equipment). The kettlebells come in a wide range of sizes (from 4-48kg), but the competition kettlebells are available from 8-32kg sizes.

• A lightweight, high speed, double-under speed jump rope offers a fast workout and improves agility.

• A wooden jump box is a piece of core equipment used in CrossFit for plyometrics, or jump exercises that force the muscles to exert the maximum force in as short a time as possible, in order to increase speed and power.

• Power bands are used for speed and agility training, plyometrics (jump training), flexibility exercises and rehabilitation.

• A weight vest weighs you down to step up your performance while you run, train, lift or carry, making you train harder, faster, stronger and more efficiently enhancing your fitness programme.

Kitting out the CrossFitter

THE LONG term partnership between Reebok and CrossFit has seen Reebok introduce a range of footwear and apparel designed specifically for CrossFit training and competition.

The Reebok CrossFit range, which has been designed and developed for CrossFitters by CrossFitters, is sleek functional, and comfortable. The brand has ensured that CrossFitters can be kitted out from head-to-toe in stylish gear that not only makes them feel good, but look great too. From board shorts, leggings, racer bra’s, tee’s and the worldrenowned Nano’s, Reebok offers it all.

Sports Trader :: 2013 April/May

Reebok Fitness ambassadors and well known South African fitness enthusiasts Lushwill Russouw (Bar One Man Hunt winner) and Lisa Raleigh in the to products that develop agilReebok CrossFit range.

REBEL ELITE FITNESS is the local distributor of a wide range of exercise equipment that is ideal for CrossFitters.

Their fitness range is diverse, ranging from products that are ideal for those looking to do weights, such as their cast iron and competition kettlebells (available in sizes 4-48 kg and 8-32kg respectively),

ity such as their high speed, double-under speed cable jump rope and wooden jump box.

The revolutionary Rebel Elite Fitness weight vest is designed to weigh the wearer down, forcing them to train harder.

Rebel Elite Fitness’ medicine ball is a tool used for total body training and the foam RumbleRoller is used to relieve muscu-

lar pain and tightness.

Inov-8 F-Lite 240 — the ideal shoe for CrossFit beginners and experts alike — is locally distributed by Rebel Elite Fitness.

The shoe is an updated F-Lite 230 that has an injected EVA midsole for increased cushioning and memory retention. It is reinforced on the medial and lateral sides of the sole, giving more protection when climbing ropes.

ReSkin helps ease the discomfort of chafing THE RESKIN sports anti-friction plaster — distributed by Globalex and among Runner’s World’s Top 10 running products for 2012 — is a soft, bi-elastic, re-positionable silicone adhesive protective patch that can also be used as a wound patch.

It is used as a protective layer on a skin at risk of chafing, for example when wearing new shoes, but it is mainly intended for use by people participating in sport activities such as cycling, running, endurance sports, etc. where there are risks of developing blisters.

The ReSkin cycling pad is lined with a self-adhesive medical grade polymer gel, that has been specially designed to relieve the friction between the body and the bicycle saddle or rough surfaces such as the seam area where the chamois is sewed on the shorts or sand that has gotten into the shorts.

ReSkin Heel Patches, available in different forms and sizes, are for those who are walking or running long distances, or who are using new shoes that can cause blisters and friction wounds. The patches can be used in different positions on the feet and heels.

The ReSkin Nipple Patch, perfect for runners or any action that produces nipple irritation, is designed to protect the nipples from irritation.

The ReSkin products offer moisture vapour transport, heat dissipation, long-term hygienic properties, are skin friendly and washable.

LifeMax and UJ launch Podiatry Gait Lab LIFEMAX and the University of Johannesburg (UJ) Faculty of Health Sciences Department of Podiatry launched the newly renovated Podiatry Gait Lab at the beginning of April.

The lab has been designed as a multi-disciplinary facility used for teaching, learning, clinical interaction and assessment, including research.

The launch included a presentation and video demonstration of the Zebris FDM-T Rehawalk Treadmill and four-camera Contemplas running and gait analysis system.

The ContemplasMotion Analysis Software caters for gait and motion analysis by providing highly

appropriate and ready to use solutions that can be used for orthopaedics, podiatry, gait, rehabilitation, exercise and posture analysis.

The Zebris Rehawalk Treadmill includes an instrumented pressure/force sensor matrix, adapted for research and rehabilitation. By adding a weight-relieving system, exercising conditions and patient safety are optimised, and with video projection visual stimulation and the virtual feedback possibilities enable individual gait and coordination exercises to be carried out with different degrees of difficulty.

FBI investigating FIFA

Australia: improve sport bodies or funds cut SEVEN of Australia’s top sporting bodies (swimming, athletics, cycling, hockey, rowing, sailing and basketball) may have their government funding cut if they don’t implement governance principles prescribed by the Australian Sports Commission (ASC). The sporting bodies receive

Sport news

more than $5-m a year from taxpayers and may have this cut by 20% if they don’t implement the reforms — like improving organisational structures and board selection processes, more spending transparency and proper sport science supervision — in the coming year.

THE FBI has confirmed that they are investigating FIFA for allegations of corruption, reveals investigative reporter Andrew Jennings in his Transparency in Sport blog. The IRS is also involved in the wide-ranging probes of FIFA. Jennings also reveals that he began assisting special agents from the Organised Crime and Racketeering Section of the Department of Justice in Washington and an FBI Organised Crime squad from New York nearly three years ago.

His book Foul!: the Secret World of Fifa; Bribes, Vote Rigging and Ticket Scandals lifted

the lid on FIFA scandals and the shady dealings of president Blatter. He has also made several BBC Panorama programmes exposing fraud, bribery and corruption in the world soccer body and wrote about it on his blog, Transparency in Sport. A new updated edition of his book, The Great Olympic Swindle, was recently published.

Jennings suggests that if the investigations show that there was corruption and vote-rigging involved with the awarding of the 2018 and 2020 FIFA World Cups, the hosting rights of Russia and Qatar might be withdrawn.

p40 :: Sport

The value of cricket stars Last year sponsors paid Tiger Woods $55-m to endorse their brands. While cricket stars can by no means demand that kind of money, they can aspire to earn 7-figure salaries. No doubt, they have become valuable promotional tools for the brands they represent ... but are they worth it? TRUDI DU TOIT asked some cricket brands

F

ew people still active in the industry will remember the days when event or athlete sponsorships were illegal. It will be the same people who’ll remember South Africa without TV and a world without personal computers, cell phones, the internet and the instant connectivity of social media.

Yes, we are talking about the innocent seventies when the only way to watch a match was to go to a stadium and cheer for your favourites. When we recognised sport stars from grainy newspaper pictures and shaky blackand-white news reels in cinemas. In South Africa, sport on TV was still a couch potato dream.

But, even then, the value of sport stars promoting products was recognised by international brands. As much as the sporting codes tried to enforce their amateur rules, every brand knew that sport stars are equal to movie stars in the eyes of passionate fans. What the sport star wore or used, would be copied by thousands of fans.

Under Avery Brundage, the IOC banned all logos from teamwear, but not all sporting codes were as committed to amateurism.

Nobody was fooled by the gifts of teamwear or soccer strips to prominent amateur teams, but the administrators pretended that no real value was attached to the donations.

Footwear brands, however, were extremely aware of the value of individual stars wearing their logos. So much so, that the intense rivalry to clad the feet of the stars of the Mexico Olympics in 1968 resulted in a short-lived ban by the IOC of logos displayed on all sport shoes.

Sports Trader :: 2013 April/May

Only two cricketers — Mahendra Singh Dhoni and Sachin Tendulkar — feature among the Top 20 sponsored or Top 100 richest sport stars Very short-lived.

Because once Horst Dassler and Patrick Nally whetted the appetites of sports administrators with the funds available from sponsors like Coca Cola and TV companies eager to acquire broadcasting rights, the world of sport changed forever. The business of sport soon put an end to the pretence of amateurism — as described by Andrew Jennings and Vyv Simson in The Lords of the Rings*.

Nowadays, the incomes of many sport stars resemble those of the movie stars. And why not? The top earners are just as recognisable as the most bankable Hollywood A-listers.

The problem is, of course, that the bankability of a sport star is as fickle as the ratings of a TV star. And as the sponsors of icons like Hansie Cronje, Tiger Woods, Lance Armstrong and Oscar Pistorius found out, you never know when you’ll wake up to find the hero of today is the villain of tomorrow.

Stakes go up and down Another problem for sponsors is, of course, you never know how soon the sport star will recover from the scandal. Just look at Tiger Woods: back at #1 again and topping the 2012 Forbes magazine list of sponsorship earning

with the $55-m paid by the sponsors that stuck with him.

And that shouldn’t be any surprise. It is estimated that Woods’ endorsement added $103-m to Nike golf’s coffers between 2000-2010 through the sale of an additional 9.9-m golf balls, a University of Arizona study showed**.

According to the researchers, the additional golf ball sales from Woods’ endorsement in the US alone paid 57% of Nike’s $181-m investment in him.

Roger Federer ($45-m) is the sport star with the next highest sponsorship income in 2012, followed by Phil Mickleson ($43-m), Lebron James ($40-m) and David Beckham ($37-m).

Only one South African made the Forbes Top 20 list for endorsements: Ernie Els ($16m) at #15.

And no need to guess the name of the single track and field athlete on the list: the $20-m Usain Bolt earned in endorsements places him in #11 … a nice accompaniment to the $300 000 he earned in winnings.

When it comes to earnings, athletes from the American team sports dominate the Top 100 list — 30% of the top earners come from American football, 22% from baseball and 13% from basketball.

Soccer has the 4th most high-earners (10%).

Interestingly, David Beckham (at #8) is still favoured by sponsors over Lionel Messi (#12), with Christiano Ronaldo at #9.

Only two cricketers — Mahendra Singh Dhoni ($23-m) at #8 and Sachin Tendulkar ($16.5m) at #14 — feature among the Top 20 sponsored or Top 100 earning sport stars. Despite the income they receive in the Indian Premier

Sport :: p41

Opposite page: Nicola Ludlow of JRT Crampton, the local Kookaburra distributor, is full of praise for the way AB de Villiers helps promote their brand.

Far left: Jacques Kallis is a Colossus on and off the field for adidas and Slazenger.

Left: Dale Steyn is always happy to sign autographs for fans, which contributes to his popularity..

Above: Graeme Smith, here conducting a coaching clinic in Khayelitsha, helps promote his sponsors and the game off the field.

League (IPL), they are only ranked 31st (Dhoni) and 78th (Tendulkar) in the world in terms of total earnings.

Dhoni is the highest paid player in the 2013 IPL ($3-m), while Tendulkar’s two-decade reign as India’s highest paid sportsman would have been affected by his retirement from T20. In his heyday Tendulkar could demand R813-m per year to endorse a brand. And there can be no doubt that he put adidas cricket on the map.

Priced at R10-m per brand “Globally we get great brand association through Tendulkar,” says Michelle Dobson of adidas SA. “Also, as a result of him using our hardwear, we see increased sales both in India and in the rest of the world.”

Dhoni allegedly asks about R10-m per brand for an endorsement and he now has 24 sponsors, one of them Reebok.

Virender Sehwag, who allegedly prices himself at about R3-m per sponsorship, recently signed a three-year agreement with Italian sports lifestyle brand Fila to become a brand ambassador for about R4-m a year — which includes bonuses.

Few South African brands — and certainly not the sports brand distributors — can afford that kind of money. Most South African cricket heroes are therefore signed by the international marketing departments of the brands they represent. What they earn is a closely guarded secret.

The dollar value the IPL teams place on their players is, however, very much public knowledge as the players are bought at a razzmatazz

Cricket might not attract as many dollars as the US sporting codes, but it sure attracts passionate followers. In South Africa, it is arguably the team sport where the star athletes have the biggest influence on equipment sales. televised auction. The fifteen South African players contracted to play in the 2013 IPL season will earn a total of $6-m.

Dale Steyn not only gets the highest salary at the Sunrisers Hyderabad ($1.2-m), but is also the highest earning South African. The $1.1-m earned by Jacques Kallis (Kolkata Knight Riders) and AB de Villiers (Royal Challengers Bangalore) is, however, far less that the top earners of their respective teams: Gautam Gambhir gets $2.4-m at Kolkata and Chris Gayle $2-m at the Royal Challengers. These contracts were all signed in 2011.

This year, newcomer Chris Morris signed a contract for $625 000 with the Chennai Super Kings, topping the 2011-negotiated salaries of team mates Albie Morkel ($500 000) and Faf du Plessis ($120 000), or JP Duminy at Sunrisers Hyderabad ($300 000).

The fantastic performance and hard work of the South African test team did not go unrewarded either: with the mace and ICC trophy as the world’s best test team they also receive $450 000 — of which the team decided to give

20% to Cricket SA, 20% to the coaching team and to share the remainder pro rata amongst the team members according to the matches they played.

It’s not about the money But, as any schoolboy cricketer who can name the exact bat model of their favourite player will tell you: “it ain’t about the money, man!”

Cricket might not attract as many dollars as the US sporting codes, but it sure attracts passionate followers.

In South Africa, it is arguably the team sport where the star athletes have the biggest influence on equipment sales. Two Sports Trader surveys have shown that schools players know their cricket heroes and the bats they use … which is not true for the equipment used in other team sports like hockey.

The long time that the TV cameras focus on brand logos during a cricket match is a marketer’s dream — especially if the batsman spends a decent amount of time on the pitch.

That is why a historic match like the 438 ODI against Australia provided priceless exposure for the Gunn & Moore bat brand. The main heroes of what has become known as “the greatest ODI ever” all played with G&M bats. And even though they scored their runs in record time — Herschelle Gibbs 175 off 111 balls; Graeme Smith 90 off 55 balls and Mark Boucher was not out on 50 off 43 balls — the DVD’s sold post-match ensured that South Africans could watch this day of glory over and over and over again.

No wonder Gunn & Moore has been identified To p41 as the most popular bat brand

2013 April/May :: Sports Trader

p42 :: Sport

Heroes sell equipment cont from p42 among school cricketers in two Sports Trader surveys (April/May 2012 and April/May 2009) Last year more than 23% of the respondents said they wanted to play with Gunn & Moore if money was no option and 22% said they played with the brand — the highest percentage of all brands.

When it comes to spending time in front of the wickets, the 311 not out Hashim Amla scored in the first test against England in 2012 gave his BAS bat brand priceless TV exposure that no advertiser could ever afford to buy.

Young fans think JP Duminy is cool

Exceptional cricketers South Africa has been blessed by some exceptional cricketers.

Amla, Jacques Kallis and Dale Steyn were recently chosen as some of the Wisden Almanack Five Cricketers of the Year, an award — given for performance in the English season — that a cricketer may only win once.

Kallis is (quite rightly) hailed as a “colossus of the modern game”, Amla as the batting sensation of the season and Steyn as the key bowler of a formidable team.

During his long career the 37-year old Kallis has won more accolades than what even he will be able to remember. Among them are ICC Test Player of the Year, ICC Player of the Year, Wisden’s Leading Cricketer in the World in 2008, etc. Most cricket fans would agree that if he is not remembered as the world’s greatest all-rounder, he should be a very strong contender: he is the only test cricketer in history with more than 10 000 runs and 250 wickets to his name. In ODI he is the 5th highest run scorer and 17th highest wicket taker.

Apart from that, Kallis is considered a “nice guy”, which, no doubt, contributes to his popularity. In the school survey Sports Trader did last year, Kallis was voted one of the three top favourite players.

The Jacques Kallis Foundation, which currently provides scholarships to twenty young cricketers to prestigious schools like Wynberg Boys, Selborne College, Maritzburg College and Pretoria Boys High, contributes to his stature. Four or more boys a year are selected and receive their full tuition and boarding fees for their time at high school. Kallis kickstarted the foundation with a R550 000 donation, while his equipment sponsor Slazenger and footwear and clothing sponsor adidas are amongst the foundation contributors.

“Jacques has been a fantastic sponsored player to have in our stable and I can still remember the days when his dad used to come to our offices, so Jacques is a real part of the Slazenger Team — and always will be — in our opinion,” says Steve Gallienne of SuperBrands, the local distributor of Slazenger.

“He has represented Slazenger with pride and achieved milestones many players will aspire to achieve — and possibly never get to.”

This season, Kallis hits the pitch with the new V600 Slazenger bat, which offers impressive edges for an impressive player, says Gal-

Sports Trader :: 2013 April/May

South Africa has been blessed by some exceptional cricketers. Hashim Amla, Jacques Kallis and Dale Steyn were recently chosen as Wisden Almanack Cricketers of the Year lienne. “As with all our sponsored players, we enjoy the interaction we have with him.”

Kallis and (Graeme) Smith give us great benefits through the work they do off the field too, says Dobson. They are both footwear and apparel ambassadors for adidas. “Through his foundation Kallis helps promote the adidas name and we do joint projects with Graeme Smith, which entrenches brand association amongst cricket fans and aspiring cricketers.”

Considered by many to be one of the most successful captains of all time, Smith this year achieved the ultimate test captain’s goal when he accepted the ICC mace for the best test team on behalf of the Proteas. Last year he played in his 100th test (against England) and captained his 100th test match in February this year against Pakistan.

To commemorate his 100th test, adidas arranged for Smith to donate 100 pairs of cricket boots to the Khayelitsha cricket club and he conducted coaching clinics.

Feared by batsmen Dale Steyn is feared by batsmen, but adored by fans. The active lifestyle image of the skateboarding Steyn resonates with schools players who flock around him during the autograph sessions he willingly submits to.

“A combination of personality and attack attitude, whether bowling or performing with his Slazenger bats, Dale Steyn does us proud out there on the circuit,” says Gallienne.

Steyn had been a member of the “Slazenger Royal Club” for many years and also appears in their international catalogue, alongside Kallis and David Miller.

New Balance last year signed an agreement

with him to endorse their footwear and clothing on- and off the field — with the promise of donating $5 to two wildlife charities for every wicket Steyn takes in an international match.

The Shedrick Wildlife Trust, which protects Kenyan wildlife, and Food and Trees for Africa, which promotes sustainable development in South Africa, keenly cheer the fall of Steyn’s wickets.

Popular T20 and ODI captain AB de Villiers not only leads from the front when it comes to runs, but is also one of the most popular players in the Protea team. About a third of the school cricketers who responded to the Sports Trader survey last year, say De Villiers is their favourite player — with the next most popular player, Kallis, getting 22% of the votes.

“AB has been sponsored by Kookaburra since the age of 15, and has truly been a great ambassador for the Kookaburra brand,” says Nicola Ludlow of local distributor JRT Crampton. “There are always one or two key players that the youngsters of South Africa look up to and admire and want to imitate — AB is one of those players.

“Not only is he an incredible batsman, but we get extra exposure through him being the captain, and wicket keeper as well.

Liked by fans “Apart from being an internationally recognised sports hero, he is also a humble and very nice man. This makes him a great brand ambassador for Kookaburra.”

This appreciation is echoed by Puma, who signed a new contract with De Villiers last year that he will wear their footwear and accessories until 2015. “AB has been a fantastic Puma ambassador over the past years and we value what he brings to the Puma brand by way of performance as well as lifestyle appeal,” says Puma SA marketing director Brett Bellinger.

JP Duminy is another Protea player whose youngster-appeal helps sell bats, says Brett Burnill of Leisure Holdings, distributor of GrayNicolls bats. “Apart from being a really good player in all three formats of the game, JP is considered cool by younger cricketers in South Africa. “He is also always willing to assist with in-store promotions, etc.”

Because, no matter how nice it is to see your brand logo used when new on-field records are set, it is often the off-field work and reputation that ensures a return on investment for sponsors. The more players interact with the public or are associated with admirable causes, the more likely they are to be admired.

It’s simple: if the fans don’t like a player, they won’t follow his lead and buy the equipment he uses … even if he is the best player in the world. But, so far the sponsors of most of the South African cricket heroes have been reaping the rewards. * Jennings, Andrew; Simson, Vyv: The Lords of the Rings, Power, Money & Drugs in the Modern Olympics. 1992. ISBN 0-671-71122-9 ** Kevin YC Chung, Timothy P. Derdenger, Kannan Srinivasan: Economic Value of Celebrity Endorsements: Tiger Woods’ Impact on Sales of Nike Golf Balls. University of Arizona. August 22, 2012

Plus

Power

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p44 :: Sport

Do cricket heroes or villians impact sales?

What has the biggest influence on the cricket market: the Proteas #1 status or CSA scandals? FANIE HEYNS investigates if the national team’s high profile or the governing problems influence cricket development at grassroots — and subsequently the sale of equipment

C

ricket suppliers and retailers have had to overcome challenges at several fronts in their efforts to sustain and increase their revenue stream.

Board room squabbles at Cricket South Africa (CSA), a bonus-scandal that led to the suspension and ultimate dismissal of Gerald Majola as chief executive officer of CSA, and a depressing macro-economic climate have all conspired against cricket suppliers and retailers … and failed.

Suppliers of cricket brands report steady, and in some cases, remarkable sales growth over the past year or two.

“The Kookabura brand has experienced great growth and we believe that we will continue to grow from strength to strength,” says Nicola Ludlow of local distributor JRT Crampton. “We

Sports Trader :: 2013 April/May

have experienced 28% growth due to a number of factors. We believe we can attribute one of these to the fact that we continually strive for great customer service. We concentrate solely on cricket and hockey and strive to offer players innovative products at affordable prices.”

A range of new products that they have added to their Stormforce range and competitive pricing contributed to the 36% growth they experienced over the past year, says Jaco Kirsten of Orbit Sport. Pricing is a pivotal factor, he believes. A lower mark-up of products imported from India, like helmets, have contributed to this growth.

Steve Gallienne, marketing director of Super-Brands, said Slazenger showed some “nice growth’ this season, as was predicted the previous year. He attributes it to good quality and value for money equipment and the opportu-

The question remains whether the development of cricket and CSA’s grassroots and schools initiatives have grown the numbers of participating cricketers — and subsequently, also the client base for suppliers and retailers. nity to showcase more in-depth range of goods at retail due to better sourcing.

“We have been very fortunate in that our sales have actually increased this To p44

p46 :: Sport equipment, which is a challenge to families and communities. “Cricket South Africa (CSA) puts a lot of money and effort into investing in the game in previously disadvantages areas, but it is a game that needs constant promotion.”

The question remains whether the development of cricket and CSA’s grassroots and schools initiatives have grown the numbers of participating cricketers — and subsequently, also the client base for suppliers and retailers.

Kirsten certainly thinks CSA’s initiatives have been successful. “There are a lot of previously disadvantaged players coming through the ranks and performing,” he says. “There is a big improvement (compared to ten years ago regarding CSA’s development efforts) as one can notice the numbers are increasing at school level,” he added.

“We believe there are a lot of people working really hard at grassroots level to promote cricket,” agrees Ludlow.

Private initiatives like Bakers mini-cricket have also been very good for the growth of the game at grassroots level, adds Gallienne.

But, where it matters — at retail sales level — CSA’s development programmes unfortunately failed. Over the past few seasons the development programmes have made a difference to the younger, underprivileged players, but these efforts did not impact on them as a retailer, says Hermanson.

CSA efforts

Photo: Nelle du Toit

Impact on cricket sales cont from p46 season,” says Wayne Schonegevel, a director of OBO SA, distributor of Aero. “One must remember that Aero is not really seen as a fullyfledged cricket brand, but rather a brand that specialises in protection products.

“Using cutting edge technologies, Aero is able to produce unique products, which stand out in the protection category, without rival and possibly this has contributed to our positive season,” he added.

Cricket retail sales were also slightly better than the previous year, reports Dale Hermanson of cricket and hockey specialist retailer Sports Horizons. “We have very defined good months and bad months every year due to the buying seasons for these two sports.

“We have seen a slight alternative year performance change over the last few years, which results in a smaller increase than what our average increase in sales has been over the last six or seven years,” says Hermanson.

“Over the last few years the growth has been much lower percentage wise, but we are happy to still have the growth in the current economic conditions. We attribute this to the

Sports Trader :: 2013 April/May

“South Africa has very diverse communities and there will always be challenges to reach out to all corners of our country. It is wrong to have a perception that there is not a sincere effort to do as much as we can with the resources available.” specialisation in the equipment we sell and the service we provide for all our customers,” he adds.

Growing the game Cricket is an expensive sport to play and money remains a problem for many families, adds Anne Vilas of Opal Sport, distributor of Gunn & Moore.

She mentions the expenses of the maintenance of cricketing facilities and purchasing of

CSA spends close to a R100-m annually to support the grassroots game, says Max Jordaan, senior cricket manager at CSA. “It is my opinion that the cricket development programme is healthy and extremely active. The number of programmes increased, the programme was deepened in a sense that everyone participating in the game has a realistic chance to be noted, assisted and correctly placed for further development. The development programme has expanded to become a wall-to-wall program.”

CSA runs a national schools cricket week that encompasses the U13, U15, U17, U17rural, U19 Khaya Majola Coca-Cola week and the U19 cubs week. They also host a post-U19 franchise colts cricket week that focus on the three-day cricket skills development.The national federation hosts a rural cricket league that includes sixteen rural teams. Further to this, CSA caters for two tertiary-level cricket weeks, where selectors are present.

This has become the bedrock for a sustainable supply of young players into the high-performance program and the national academy as well as CSA emerging squads, says Jordaan.

Development is one of the five strategic pillars of CSA, says Jacques Faul, interim CEO of CSA. The organisation is in a privileged position to fund affiliates and associates in excess of R60-m per year to drive development of the game at grassroots level.

“South Africa has very diverse communities and there will always be challenges to reach out to all corners of our country. It is wrong to have a perception that there is not To p46

p48 :: Sport

Impact on cricket sales cont from p48 a sincere effort to do as much as we can with the resources available.”

South Africa has been credited having the best schools cricket system in world cricket, says Faul.

CSA has a youth cricket department headed

by Niels Momberg. In world cricket, South Africa is regarded as the leaders in the field of quality coaching, accessibility and national weeks, adds Faul.

Which is good for building a quality national team — but does not necessarily translate into cultivating more cricket players to boost equipment sales.

The impact of scandals The much-publicised bonus scandal that rocked CSA in 2011 and 2012 brought the structure of CSA into question. It led to the suspension and ultimate dismissal of Gerald Majola as CEO of CSA and the Nicholson commission of enquiry into the governance of the game.

During this period, the Proteas played amazing cricket and became number one in the world in all three formats of the game — and also won test series away from home in England and Australia.

Do fans differentiate between the team and the administration of the game? Research seems to indicate this.

“Cricket is one of the most expensive sports when it comes to equipment. I guess you can speculate a link between the development efforts, the bonus scandal and a decline in sales, but in my humble opinion it will not be a dominant factor. The harsh economic realities might be the real reason if sales declined,” says Faul.

A member of the CSA communications team

says the economic downturn in South Africa has had a far more negative impact on cricket development than the bonus scandal.

Jordaan, however, acknowledges that “the bonus saga did take the eye off the ball. It obliterated the on-going good work done daily by committed cricket practitioners to the back waters and dark unseen corners. I trust that these programmes would gain their rightful places in recognising the foot soldiers of cricket that spend hours to foster the game amongst those who dream big.”

The CSA boardroom bickering and the bonus scandal has contributed towards kids opting for other sporting codes ahead of cricket, says Brad Bing, MD of Sporting Chance, one of the leading sports coaching and developmental organisations in South Africa.

“It most definitely had a negative impact on the image of the game. Parents don’t want their children to be exposed to any form of corruption.”

Grassroots development Cricket development at schools level is, however, still excellent, with the current school system continuing to produce quality players that filter into the franchise and national teams, says Bing.

“CSA has excellent structures in place through the junior ranks, into hard ball and the school system. However, at truly grassroots level, development is nothing, or close to nothing. There is a dearth in the black South African cricket player stakes,” he warned.

“Club sport, once the backbone of nurturing young talent, is no longer a viable option. The youth academies are in place and then the franchise structures. However, should you fall out of this structure, there is little or nothing

to identify one’s talent,” he adds.

Bing says both Ntini and Ngam contributed towards a few township players coming through at present. “There should be an avalanche of quality players by now and there aren’t. The truth is that there has not been enough programmes, and where there have been programmes, they have been poorly managed.”

He warned that township cricket is currently at a crossroads. CSA has to act on this as soon as possible.

Strong Protea brand The growth in the number of cricket players at grassroots-level can be attributed to the strength of the Protea brand, as well as the efforts of individual schools driving cricket — and not necessarily the CSA’s development programme, says Schonegevel, who served on the board of Griqualand-West as vice-chairman and was also a director at the Knightsfranchise.

CSA’s current development efforts compare poorly to those of ten years ago, he adds. “At present I believe cricket is seen in a positive light with new players being drawn into the game at schools level.

“I don’t, however, believe this is due to any efforts of the CSA development programme.

Rather, it is a reflection of the strong Proteas brand and their winning ways, as well as cricket being driven by individual schools.

“The fact that many schools have excellent structures in place for developing the game and young cricketers, has certainly contributed to the growth of the game at schools level.

“When one considers how long CSA’s development programmes have been running, it has failed badly in its ability to produce enough black players for the international stage.

Black players not attending cricketing’ schools are at a disadvantage,” he warned.

Sport :: p49 Cricket is one of the fastest growing sports in the country across all sections, says a local supplier who prefers to remain anonymous as he is also involved with cricket administration.

“One of the reasons for the global success by South African cricketers is that we have had two affiliations — the former SA cricket union and the former cricket board, running parallel for close to a century and nurturing talent.

“There is a massive increase in the numbers of South African cricketers playing the game, but there are also an increasing number of companies selling equipment to them,” he adds.

He believes CSA is doing a very good job, but that the national federation has certain challenges. In South Africa there might be 90 professional cricketers contracted by the domestic franchises, apart from the ones that

are nationally contracted. This figure doesn’t compare favourably to England, who boasts more than 400 professional cricketers.

The challenge is therefore to nurture black cricketers post-matric, because how are you going to cater for them professionally if they are not attached to an academy, franchise or the national group of contracted players?

On the other hand, Schonegevel believes the CSA structures for players once they leave school are excellent and up there with the rest of the world. But, these programmes are aimed at developing the next generation of professional cricketers -and do not encompass the average keen school leaving club players.

Thus, there is no effort being concentrated on club cricketers and this, as well as other external factors, have contributed to the demise of the game at club level, he warns.

Cricket news JRT Crampton expands cricket range JRT CRAMPTON recently signed a new agency to distribute The Paceman bowling simulation machine in South Africa. It is aimed at junior cricketers to practice their swing — in their own backyard!

The machine offers a variable bowling pace with the top speed reaching approximately 90kph and has an automatic 12 ball feeder that offers full and short pitch deliveries as well as in- and outswing deliveries. The Paceman uses specially-produced light balls that ensure both safety as well as performance.

The bowling machine is considerably more affordable than similar products and it has been designed so that the set-up and storage is easy — making it the ideal backyard practice machine.

Retailers can contact JRT Crampton for stock from May.

Kookaburra JRT Crampton have long had a successful run with their cricket equipment brand, Kookaburra. The brand offers many great features in

their range of cricket bats that are sure to appeal to cricket-playing consumers.

All Kookaburra bats are preconditioned, to help save consumers time in preparing their bats before use, and hand-made by traditional bat-makers with expert skill.

Their handles use 12 pieces of specially selected cane that offers strength and flexibility that is needed for control and power.

Xtreme grip is a unique angular construction that allows players’ top hand to combine with flexibility of their grip on the bottom of the handle.

These cricket bats are designed with an intimidating swell on the blade that helps develop an increased, effective hitting area.

The unique flat face on the Kahuna model allows greater contact with the ball during strokeplay to maximize power.

2013 April/May :: Sports Trader

BOWLING MACHINE Offers quality, accurate, reliable bowling simulation for the backyard cricketer and beyond.

Features - Variable bowling pace, top speed around 90kph - Fully adjustable for full pitch and short pitch deliveries - Includes automatic 12 ball feeder - Easy to assemble, put away and store - Able to produce inswing and outswing deliveries - Uses exclusively Paceman light balls JRT Crampton (Pty) Ltd Tel: 031 579 4150 Email: info@kookaburra.co.za

The most affordable bowling machine coming to South Africa soon

p50 :: Sport

Be protected with Aero AERO cricket, distributed by OBO SA, is a niche cricket brand specializing in protection. By being at the forefront of technological developments and innovative product designs, these foam based protection products enable players to gain an advantage by improving the following critical performance areas: protection, comfort, speed and mobility, ball control and durability.

The unique moulding process enables 3D shaping (as opposed to flat pressed shaping), which creates a better, snug fitting product that stays in place and thus ensures better protection. All too often uncomfortable products that move around leave critical areas of the body exposed.

Their unique moulding technologies ensure that tough, closed cell foam can be used — meaning better protection and more durability. This special moulding process also enables different densities of foam to be bonded together, thus influencing design shape to achieve optimum protection and ball rebound control.

The added advantage of foam products is the minimum weight. Lighter products enable athletes to move quicker, allowing natural movement and mobility thus enabling players to perform better.

Aero’s unrivalled stripper pants are regard-

ed as the world's most advanced cricket thigh and lower body protection system providing protection to the front and back thigh and, in P1 model, buttocks. It has twice won the best thigh pad award in Wisden's annual product ratings. The new model features improved 3D moulding (it always stays in place), an integrated design and improved strapping system (there are two waistband fitting options) thus allowing natural movement and mobility. It is easy to use and washable.

The P3 junior legguards, elite youth foam leg protectors, are among the, if not the most, advanced youth pads on the market today. Ideal for primary school players, they are speed rated to 110kph (P1 senior legguards are speed rated to 160kph).

At 65% lighter than old style youth pads and with the 3D moulded comfort fit; technique, protection and speed are all improved.

The fielding hand protectors

Cricket allow longer training times and faster ball speeds due to the strategically placed gel pads. Silicone and Amara leather palms provide added protection and comfort, with the lycra rear providing a snug fit. following on the success of the groin briefs, the groin protector shorts, which have compression properties, are designed to integrate with the strippers with extra-long leg lengths to cover the lower quadricep muscles for added comfort and performance. A contoured pouch will snug fit all box types, but the aero groin cup is recommended for best fit and protection.

Like the Strippers, the forearm guard have dual density layers of foam and plastic that are contoured to fit the forearm snug, providing excellent protection and comfort. Also available in P3 junior sizes.

news Slazenger’s new technologies

Sport :: p51

Hockey brands enter the cricket market Malik now in cricket

Hex Handle

THE 2013 Slazenger range of cricket, locally distributed by Super-Brands, represents Slazenger’s dedication to not only deliver product of high quality and high performance, but to invent revolutionary equipment designed to meet the most demanding players requirements.

This is endorsed by the world’s top international players who rely on Slazenger equipment to reach the top of their game.

2013 sees the evolution of Slazenger’s V Series bats with the introduction of groundbreaking bat technologies, TAS Insert and Hex Handle, plus a completely redesigned range of pads, gloves and protection equipment and luggage.

TAS Insert, meaning Torsioned and Sprung, is patented using scientifically machined, prebent oak inserts that are reverse bent and twisted on installation to vastly improve edge strength and durability. The oak inserts are inserted on both sides of a routed blade acting like a spring upon ball impact. TAS also effectively reduces the overall twist in the blade on impact by 10% when a ball is struck off centre.

The six piece Hex Handle creates a hollow structure of cane and elastomer/cork to create the hexagonal shape in the centre of the handle. It helps to reduce handle weight by up to 2oz and has been rigorously tested by some of the best players in the world. The Hex Handle increases stability and torsional strength in the handle to offer players greater control, comfort and feel whilst reducing shock on ball impact.

TAS Insert

MALIK is proud to add the popular cricket range of equipment to the successful hockey range that has been in SA for the past 20 years. The brand has a proud history in the sports goods manufacture industry and they are excited to add cricket to their range.

Malik has a full range of bats on offer — from the Limited Edition right down to entry level starter sets; catering for the professional player right down to the garden cricketer.

There is also an extensive range of pads and gloves to suit all levels, as well as budgets.

They have also introduced a practise and a moulded cricket helmet to enable all level of players to be well protected.

Malik are also proud to have signed CriZelda Brits, the SA Women’s player who recently competed in the ICC Women’s Cricket World Cup.

TK sponsors IPL teams TK IS locally known as a hockey brand, but they recently became the official clothing supplier for three of the 2013 IPL cricket teams: Kings XI Punjab, Sahara Pune Warriors and the Royal Challengers Bangalore (RCB).

They supply compression garments to RCB, our ODI captain AB de Villiers’ team, which is coached by South African Ray Jennings.

Wayne Parnell plays for the Sahara Warriors and David Millar for the Kings X1 Punjab.

New from Gunn & Moore GUNN & MOORE’s Argon, Octane and Zona F2 range of cricket bats — distributed by Opal Sports — have a flatter face profile with F2 edges. The Argon F2 — that has a slightly concaved back profile — and the big, Octane F2 have lower swell positions compared to the Zona F2 that has an exaggerated swell height with reduced shoulders and toe, and concentrated power.

Their D30 batting pads are available in men’s, youth and boys’ sizes. These batting pads are made of an intelligent shock absorbing material (D30) with molecules that flow as you move, but lock together on shock — significantly absorbing impact energy.

The Icon footwear has three levels of support and control. They are lightweight, ergonomic, have a low profile

and have features such as compression moulded EVA midsoles, mesh/ leather uppers and mesh tongues. These shoes have athletic and ergonomic lasts that have a socklike fit.

In Gunn & Moore’s wheelies range is the Original Duplex that has vertical and horizontal access and can hold two full sized bats in its bat cave. The 606 wheelie is available in grey, red and blue trim.

2013 April/May :: Sports Trader

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Visit Sports Trader’s website for more product knowledge: www.sportstrader.co.za

How do mouthguards protect?

W

hen participating in contact sports such as rugby, wrestling, boxing, hockey, etc. athletes are often punched or hit in the lower parts of their faces. Direct impact may fracture the front teeth, and a great amount of force could fracture the lower jaw, or even lead to concussion.

Mouthguards serve as shock absorbers that are able to capture the impact and disperse the energy of the blow over a larger area.

That is why the wearing of mouthguards is now compulsory for sports like boxing, rugby and hockey at school level.

How mouthguards protect If an unprotected player is knocked in the mouth with an elbow or knee, the impact would be concentrated on a single spot. The force to the lower jaw can slam the jaws together, causing the fairly sharp lower teeth and upper teeth to clash, moving them forward and fracturing them.

• The greater the amount of force that is applied to a specific area, the greater the amount of damage it will cause, explains Anthony Lovat, a dental surgeon who developed the Opro mouthguard range. Therefore, if the time over which the force is applied can be lengthened, it is possible to reduce the damage caused by the force. The same applies to the area of contact: if the area is small, the damage will be great. But, if the area is increased, the damage will decrease because it is no longer concentrated on one point.

• The presence of the mouthguard results in the impact being dispersed over a larger surface area (the surface of the mouthguard) because it has been absorbed and dispersed.

This simultaneously reduces the amount of injury related to the mouth (tongue, lips and soft tissue), lower jaw and skull.

• The elasticity or flexibility of the material used in mouthguards allow them to compress on impact, absorb the energy created by the impact, and then return to the original shape as the energy is released, says Lovat.

Therefore, the thicker the material of the mouthguard, the more energy it can absorb from the blow, which results in less injury to the player.

• The fit of the mouthguard is also crucial to the safety qualities they provide, according to Lovat. The better the fit, the more energy

Resistance to wearing

Our cut-out-and-keep series to assist retailers with product knowledge Words: Rhianah Fredericks. Compiled with the help of Daniel Kerdachi of Flamingo Sales & Export Co, Nick Wiltshire of Pat Wiltshire Sports, Steve Gallienne of SuperBrands and websites www.opro. com, www.sportsdentistry.com, en.wikipedia.org/wiki/Mouthguard, bjsm.bmj.com, blog.medfriendly. com, and www.ncbi.nlm.nih.gov

Despite the obvious benefits of wearing mouthguards, athletes sometimes don’t want to wear them, or take them out during a match.

This usually occurs when the mouthguard does not fit comfortably and causes discomfort.

• An ill-fitting mouthguard may interfere with the wearer’s ability to speak clearly; • A mouthguard that is not properly fitted may limit the amount of oxygen a player is able to receive; • Some mouthguards are made of materials such as acrylic that may leave a bad taste and odour in the mouth, making them less appealing to athletes. There are, however, mouthguards on the market with flavours embedded in the EVA, near the saliva glands, that emits a pleasant taste.

Types of mouthguards

it will absorb, he says.

• The thickness of the mouthguard will determine the amount of time the energy, created by the impact, will have to disperse.

This means that the thicker the mouthguard, the more time there will be for the energy to disperse, and less injury will be caused.

Ready-made mouthguards have a preformed shape (with nearly no option for adjustment to fit the users mouth) and comes in various sizes. The only possible adjustment is minor trimming with a knife or scissors. This is the most affordable mouthguard, but is the least comfortable.

Boil-and-bite: these mouthguards are usually made of a thermoplastic material that has been pre-formed in various sizes. It can be heated and then placed in the mouth to have a closer fit to the wearer’s teeth and gums. It offers sufficient protection, but is low in comfort when compared to a custom made guard.

The biting surface is approximately 1mm after fitting. This type of mouthguard is the most commonly used.

Over the counter custom-fit: mouthguards that are individually shaped in the palate once the wearer bites into uniquely designed fins.

These fins break down to create a fixed, custom-fitted form, like a dentist’s mould, that keeps the shape of the individual wearer’s mouth. This form has a grip that is tight to the teeth, allowing improved breathing and speech.

Custom made: these are usually made by a dentist who takes an impression of the user’s teeth and creates a mouthguard that offers the best fit for the wearer’s mouth.

Pro’s and cons • The ready-made guard is made of less pliable material and is not really shaped by the wearer. It will not take shape or be moulded To p53 by temperatures within the

2013 April/May :: Sports Trader

p54 :: Sport

Mouthguards protect cont from p54 mouth and therefore be more spacious in areas where other types of mouthguards fit closely. It is, however, the most affordable.

• The boil-and-bite type relies on temperatures in the mouth. To create the impression of the teeth, it must be placed in boiled water and then cooled down before it is placed in the mouth in order to take shape. This means that the mouthguard will fit to the shape of the mouth, but less well than the custom made mouthguard. For the custom made mouthguard, dentists use a pre-made cast impression of the wearer’s mouth. This allows the mouthguard to be moulded at much higher temperatures outside of the mouth and produce a tighter fitting mouthguard.

• The over-the-counter custom fit mouthguard has the benefit that it fits much closer to the teeth and is therefore more comfortable to wear. It is easier to breathe and speak with these close-fitting mouthguards that can be personalized with the wearer’s name.

• The custom made mouthguard is the most expensive and requires a visit to the dentist.

They are precision made by moulding them at high temperatures, which ensures a good fit and comfort.

What are mouthguards made of?

Mouthguards are usually made of flexible and compressive material known as thermoplastic, a chemical compound with many useful features like elasticity, transparency, etc. It can be moulded when heated at a certain temperature and returns to a solid once it has cooled down. This makes it easier for a mouthguard to fit to the shape of the wearer’s mouth.

There are different types of thermoplastic used in mouthguards: • Acrylic (Poly Methyl Methacrylate — PMMA) is a material made from acrylic acid. It is a clear, lightweight, shatter-resistant, glasslike plastic that is mainly used for making night guards. This type of material provides a good fit but may leave a bad odour and taste. It also loses flexibility in time.

• EVA is a chemical compound, Ethylene Vinyl Acetate, that is similar to plastic compounds that can be softened by heating. It is highly transparent, glossy and gives off little to no odour.

• Polyurethane is a strong, flexible and durable material that can be soft and pliable or stiff and hard. It has thousands of applications, because it offers the elasticity of rubber, the hardness and durability of fiberglass, is tear-resistant, impact resistant and hardwearing.

Studies show benefits • A study of US high school students partaking in sporting activities or exercise showed that athletes who did not wear mouthguards were 1.6-1.9 times more likely to suffer mouth and facial injuries. The authors found insufficient evidence on whether or not mouthguards offered protection against concussion injury* see references below.

• Another study of US college basketball players found that mouthguard users had significantly lower rates of dental injuries than non-users. The study also found no significant difference in rates of concussion or soft tissue injury between mouthguard users and non-users**.

• In an experiment where the researchers struck an artificial skull with a pendulum, it was found that the use of a mouthguard minimized the distortion of the lower jaw and acceleration of the head significantly.

They theorise that mouthguards may potentially reduce concussion***. * Knapik et al (2007). Mouthguards in Sport Activities History, Physical Properties and Injury Prevention Effectiveness. Sports Medicine, 37, 117-144.

USA. ** Labella et al (2002). Effect of mouthguards on dental injuries and concussions in college basketball. Med Science Sports Exercise, 34, 41-4. USA. *** Takeda et al. (2005). Can mouthguards prevent mandibular bone fractures and concussions? A laboratory model with an artificial skull model.

Dental Traumatology, 21, 134-140. Japan.

Expo news

Trade shows :: p55

Top left: adidas, race technical sponsor, took advantage of their prime positioned stand to showcase their latest Boost technology. Puma showcased their ‘nature of performance’ range to runners. Inov8 (top right), locally distributed by Rebel Elite Fitness, once again generated much interest from runners. Saucony (far right) and Asics (right) made use of ‘running mantras’ to theme their stands. New Balance (below left) and Brooks (below right) showcased their latest technologies.

New venue for Two Oceans Expo OVER 45 000 visitors walked through the Old Mutual Two Oceans Expos’ doors at the end of March. Runners flocked from all over the world to be in Cape Town over the Easter weekend to participate in a running event that attracted a record number of entries (10 700 runners) for the Ultra Marathon this year. This year the Old Mutual Two Oceans Marathon was sponsored by adidas, who is sponsoring a list of international marathons in 2013.

Two Oceans branded clothing and memorabilia was available from the brand’s stand at the expo.

The pre-race expo was this year hosted at the Cape Town International Convention Centre for the first time.

Every year the largest runningrelated expo in the Western Cape serves as both the official registration point for the Old Mutual

Two Oceans Marathon and an opportunity for last minute shopping for the thousands of runners who entered the marathon.

Apart from last-minute shopping from retailers like Sportsmans Warehouse, Athletes Foot, Sweat Shop, Drifters Extreme Sport and Cape Union Mart, representatives from 27 footwear and clothing brands explained new technologies and showed their latest running styles. Among the top running shoe brands showcasing new ranges were Asics, Brooks, Inov8, Mizuno, New Balance, Puma, Saucony, Vibram FiveFingers, Vivobarefoot, and many more.

Running-related gear like Buffs from Adventure Inc, Polar heart rate monitors, Thule racks, ranges from four eyewear companies and 13 sports nutrition brands, catered for all the needs of the runners and their supporters.

Below left: Minimalist running shoe brand Vibram FiveFingers (below left), distributed by Branded Footwear, and Vivobarefoot (below right), distributed by Native Sports explained their technologies to runners.

Mizuno athletes MIZUNO has signed a sponsorship agreement with Tabitha Tsatsa, who came second in the Old Mutual Two Oceans ultra-marathon women’s division. She will race exclusively in Mizuno gear from April 2013.

Long distance runner and Marathon record holder, Gert Thys, was representing Mizuno at this year’s ultra-marathon.

2013 April/May :: Sports Trader

p56 :: Trade shows

Expo news cont from p55

Trade show Forthcoming South African shows The Business Opportunities and Franchise Expo will this year be held in Johannesburg as well as Cape Town. The twentieth expo will be held from 12-15 September 2013 at the Northriding Coca-Cola Dome, Johannesburg, while the first Cape Town expo will be held from 6-8 June 2013 at the Cape Town International Convention Centre. At the expo business opportunities and success formulas are shared with aspiring entrepreneurs.

Lifecycle expo draw cycling crowds CYCLING was at the forefront of everyone’s mind in March as the Cape Argus Lifecycle week and expo built up to the annual cycling event on Sunday 10 March. The Cape Argus Pick n Pay cycle tour (or the ‘Argus’) saw 35 000 cyclists and many more supporters take to the streets of Cape Town. As cyclists flocked to the expo to register and collect their race packs, families, friends and cyclists alike absorbed the atmosphere of excitement as the annual event drew near.

What started as an idea from Eddy Cassar when he watched cycle apparel company Rapid Sports selling its wares from a trestle table alongside Camps Bay soccer fields in 1991, has grown to be one of the largest shows of its kind in the country. The Lifecycle Expo, which has been running for over 20 years, has more than 320 exhibitors from around the world, as well as an average of 78 000 visitors annually. This year the Lifecycle expo (7-9 March) saw over 80 000 visitors entering the Good Hope Centre in Sir Lowry Road, Cape Town.

Exhibitors had plenty opportunity to sell to cycle crazed visitors. Suppliers to the cycling retail trade as well as retailers had opportunity to market show specials, new products and ventures to cycling fans.

Retailers such as Olympic Cycles, Coimbra Cycles/Cycle House George, Chris Willemse Cycles, Sportsmans Warehouse and Cape Union Mart amongst others were popular stops for cycling fans.

Suppliers such as Breakthru Sports, Ocean Eyewear, Cape Cycle Systems (suppliers of Camelbak and Evo bikes), Medac (suppliers of Rocket Sports), GU Energy gels, Omnico (suppliers of GoPro and Cannondale), Polar heart rate monitors, Adventure Inc (suppliers of Buff headgear and Osprey backpacks), Felt bicycles and adidas amongst others interacted with the cycling masses.

The Lifecycle Expo is also an opportunity for fund raising and non-profit organisations to connect with cyclists.

The Southern African International Trade Exhibition (SAITEX) that will be held at the Gallagher Convention Centre in Midrand from 30 June- 2 July this year is already sold out. This year, SAITEX attracted approximately 1 000 exhibiting companies from 54 countries with the aim of finding business partners, agents, importers, distributors and retailers for thousands of products in hundreds of categories. The trade exhibition together with sister show, Africa’s Big Seven (the food and beverage trade show) attracts more than 15 000 business visitors annually.

China — the second biggest economy in the world and prominent BRICS member — is the partner country for SAITEX and more than 400 Chinese companies will be exhibiting this year.

The exhibition will have import and export workshops, a Future of Trade Africa conference as well as several business breakfast seminars. The Consumer Goods Council of South Africa (CGCSA) is endorsing SAITEX for the second successive year.

ISPO Bike AFTER seven years as community manager for action sport at ispo Munich and later ispo Beijing, David Badalec has been appointed exhibition director for ispo Bike. Jose Moreno-Tapia will handle the action sports segment of ispo Munich and Constanze Fuchs the performance segment. Ispo Bike 2013 will be held from July 25-28 in Munich and ispo Munich 2014 will be held from January 26-29.

GoPro, locally distributed by Omnico (bottom left) and Polar (left) were amongst the many exhibitors at the Argus Expo.

International shows report back Ispo Beijing 2013 broke its own record at the China National Convention Centre with more than 27 800 industry professionals visiting (above). There were 415 exhibitors and 567 brands on 40 000m2 exhibit space. International representation was strong with groups from Italy, Austria, Scandinavia and France in attendance. Adidas made its first appearance in the Chinese market. Ispo Beijing 2014 will be held from February 19-22. See www.ispo.com/beijing

Adidas launched a new cycling range at the Cape Argus Lifecycle Expo. Cycling apparel from the adidas Response, Supernova and adistar ranges includes jerseys, bibshorts and jackets.

Sports Trader :: 2013 April/May

The GDS shoe fair held in Dusseldorf from 13-15 March, attracted 21 300 visitors, 81% of them purchasing decision makers. This was nearly 2 000 less than the 23 150 visitors of March 2012, which was influenced by heavy snow in Belgium and France over this period. A total of 1 158 exhibitors (GDS and Global shoes) from 39 countries presented their 2013/14 (Autumn/Winter) collections. The next GDS/Global Shoes will take place from 11-13 September 2013 and 12-14 March 2014. See www.gds-online.com.

news

Trade shows :: p57

Source Africa exhibition and business seminars Africa is the world’s next sourcing destination, was the message of the recent Source Africa trade show and seminars in Cape Town.

Among the more than 150 exhibitors were several country and South African industry stands that promoted the manufacturing capabilities of their industries to the more than 1 000 registered visitors, including top international retailers.

During business seminars organised by the American Apparel and Footwear Association (AAFA), the benefits and challenges of manufacturing in Africa were discussed, and some solutions offered.

After years of reporting job losses, the South African apparel industry for the first time reported a growth of 12 000 jobs, said Department of Trade and Industry (DTI) DG Lionel October.

Apparel and textile are identified as priority sectors in the recent Department of Trade and Industry (DTI) Industrial Policy Action Plan, with several incentives to grow the sector further.

And South African companies have the ability to make the most advanced technical textiles required — including for the sport and outdoor markets, said Tony Wardle, COO of Gelvenor Textiles, whose KwaZulu Natal factory has ISO 14001 certification for ethical and sustainable manufacturing.

BRICS Expo

The BRICS Trade Exchange, a business-to-business trade fair to be held from 16-18 October 2013 at the Sandton Convention Centre, will provide a platform for trade between BRICS countries. Products and services from all BRICS members (Brazil, Russia, India, China and South Africa) will be shown. Dedicated workshops on investment opportunities from BRICS, a hosted buyers’ programme, site visits and business matchmaking events will increase networking opportunities. See www.bricstradeexchange.

Steve Lamar of the American Apparel and Footwear Association (AAFA), Joshua Setipa of the Lesotho National Development Corporation, Mark Cairns of Maersk and Philip Krawitz of Cape Union Mart during an AAFA business seminar.

Peter Sunderland of Fram/Wayne and Miles O’Brien of Jordan & Co were part of the SAFLEC exhibit.

Since 2009 African apparel imports into the US has grown 550% to $270-bn in 2011 — creating 300 000 jobs in African factories, said Erica Barks-Ruggles, Consul General of the US in Cape Town.

African imports into the US has grown from $2.1-bn to $4.5-bn due to AGOA, and major retailers like Gap, Levis and Walmart are already importing textiles from Africa, she said.

The speakers did, however, acknowledge that there are many challenges for international manufacturers sourcing from Africa — for example, the long distances to the European and American markets, the time to market, in many instances outdated equipment and lack of training of workers to use the latest equipment, and the problem of getting foreign currency out of some countries.

That is why trade agreements like AGOA with the US are still vitally important for African countries.

While several factors that hinder fast turnaround times can only be changed by government legisla-

Top left: The Apparel Manufacturers of South Africa stand was popular.

Above: Adrian Touhy and Vinesh Valjee of Solar Sportswear manufacturer.

Left: Dylan and Travis Ludlow introduced the Albertina Bay softwear for retailers, including the latest footcount technology.

tion, there are many things that are in manufacturers’ power to control, said Philip Krawitz, Cape Union Mart executive chairman.

International brands can also be assured that African manufacturers are under international scrutiny to ensure ethical and sustainable workplace practices, representatives from several international agencies explained.

Partner Africa promotes good work practices across Africa, Better Work is active in factories in Lesotho, while Worldwide Responsible Accredited Production does unannounced inspections to ensure compliance.

Hans Lourens (middle, facing) explain the benefits of the finishes supplied by his Rudolf Chemicals factory for technical textiles.

Inov8 13 Jarden SA 32 JRT Crampton 43, 49 K&T Sport 48 Kartal Distribution 1 Kookaburra 43 Land Rover 7 LED Lenser 28 Lite-Optec 29 Malik 48 Mille OBC New Balance 45 OBO SA 50 Opal Sports 38, 39 Opro 52 The Paceman 49 Pat Wiltshire Sport 30, 54

Puma 11 Quad Rocky Marketing 19 Ram Mountaineering 27 Rebel Elite Fitness 13 Reebok 36 ReSkin 37 Rocky 19 Sapphire Logistics 3 Sedgars Sport 47 Skye Distribution OBC Super-Brands 9, 52 Traverse Outdoor Gear 22 Trekmates 29 Wild ElementsApparel 5 Zamberlan 22

Advertisers Index Aero 50 Awesome Tools 28 BAS 7 Campingaz 32 Canterbury 9 Columbia 5 Fila OFC Flexfit 1 Footwear Trading OFC Fox 40 30, 54 Globalex 37 GSI 27 Gunn & Moore 38, 39 Hi-Tec 23

2013 April/May :: Sports Trader

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