The one for you
Partnership Matters
25 July 2025
Dear Hisham and Mahwish,
Thank you for the opportunity to show you the difference New Zealand Sotheby’s International Realty can make as your partner for your property at 78 Middleton Road, Queenstown Hill. Our job is to make selling your property easier from start to finish. We have the experience and expertise to do just that. At New Zealand Sotheby’s International Realty (NZSIR), we have everything in place to deliver like no one else.
We will work with you as a true partner and guide you through each step of your journey. This presentation will show a comprehensive plan, including the mobilisation of our resources and partnerships to reach the right audience of buyers.
Thank you once again for your consideration. We would be honoured to represent you.
Sincerely
Sam Skipper and Sarouen Mulvey
Your Property. Your Partner. Your Advantage.
WELCOME TO YOUR PROPERTY APPRAISAL
When we appraise your property we are looking at discovering its potential in the current market. We look at comparable properties that are for sale or have recently sold, and analyse how your property will compete in your local market. We take the time to really understand your property’s appeal, and identify the types of buyers it will attract.
OUR EXPERTISE IS YOUR BENEFIT
The property appraisal you have here is the result of in-depth research and our market leading expertise. Not only have we appraised your property’s value, but we have outlined a strategic and targeted marketing campaign that will achieve a result above your expectations.
PARTNERSHIP MATTERS
Discovering your property’s potential and market value is the easy part.
The true strength of partnering with New Zealand Sotheby’s International Realty (NZSIR) is your personalised marketing strategy. We emphasise your property’s benefits, directly targeting audiences that are searching for a property just like yours. We take advantage of our local connections, national network and, if applicable, unrivalled international reach. We combine this with cost effective placement in digital and print media, and a host of unique NZSIR complimentary marketing inclusions to place your property in front of qualified potential buyers.
THE ONE FOR YOU
Local expertise. A national network. Global reach. Premium experience. Only one company can give you all this, and get you a market beating result.
Your Property
A special property
WE UNDERSTAND ALL THE GOOD THINGS ABOUT YOUR PROPERTY TOO
Brand-New Lakeview Home – Completion Due December 2025
Positioned on an elevated 660 sq m site, this brand-new home, scheduled for completion in December 2025, offers breathtaking views across Lake Wakatipu and the surrounding mountain ranges.
Thoughtfully designed to suit a range of lifestyles, the 201 sq m residence includes four bedrooms, three bathrooms with an additional car park space.
Alternatively, it can be configured as a three-bedroom, two-bathroom home with a fully self-contained one-bedroom apartment complete with its own kitchen and living area—perfect for guests, extended family, or rental income.
Your target market
FOCUS YOUR MARKETING ON THE PEOPLE WHO FIND YOUR PROPERTY APPEALING.
Your property has broad appeal. Properties with this combination of desirable features are highly sought by a select group of buyers. We propose target the following:
Professionals
Queenstown’s influx of remote-working professionals aligns well with luxury residences offering flexible layouts. They could potentially rent part of the home and reside in the other. Offer a separate living space for family.
Holiday-Rental Investors
To target buyers from Australia, Singapore and Auckland. The self-contained apartment option is ideal for short-term or holiday-let purposes, or the flexibility to do both. in order to target these buyers, it would be a good idea for you to acquire Visitors Accommodation Consent of at least ...
Relocation Families
We have seen an influx of families relocating Queenstown in the past few years. The lifestyle advantages of Queenstown and the ability to work from home have made our region very compelling to families who want to escape large urban centres.
Comparative Market Analysis
This comparative market analysis shows you a range of broadly similar properties that have sold recently. This gives you insight into the market value of properties like yours, and helps you better understand the best price range to value your property at.
15C POTTERS HILL DRIVE, QUEENSTOWN
Inferior Comparable Superior
3 3 1
Floor: 170 sq m Land: 306 sq m
Sale Price: $1,980,000 Date: 05/06/2025
This well-appointed three-bedroom, three-bathroom home offers a functional layout with the added benefit of internal access and a single garage. While more compact in size, it includes the valuable advantage of 180-day Visitor Accommodation consent, providing flexibility for short-term rental opportunities.
23 LIVINGSTONE LANE, FRANKTON
Inferior Comparable Superior
3 3 2
Floor: 213 sq m Land: 544 sq m
Sale Price: $1,975,000 Date: 26/03/2025
Modern 213sqm home on a 544sqm site in Frankton, completed in 2023. Features three bedrooms, three bathrooms, and a double internal-access garage across three levels. Enjoys panoramic lake and mountain views. Currently run as short-term accommodation with 365-day consent underway
14B ANGELO DRIVE, FRANKTON
Inferior Comparable Superior
5 1
Floor: 337 sq m Land: 361 sq m
Sale Price: $2,418,000 Date: 29/10/2023
Built in 2022, this expansive 337sqm home showcases stunning views over Lake Wakatipu and the surrounding mountains. While it offers generous living space and a modern design, it appears to have no garaging based on available information.
24-26 LIVINGSTONE LANE, FRANKTON
Inferior Comparable Superior
4 3 2
Floor: 241 sq m Land: 302 sq m
Sale Price: $2,450,000 Date: 14/09/2023
Modern 241sqm home on a 302sqm freehold site, positioned within an exclusive enclave of homes in Frankton. Featuring four bedrooms, three bathrooms, and a double internalaccess garage, this contemporary property was completed around 2024.
6 FLORENCE CLOSE, QUEENSTOWN HILL
Inferior Comparable Superior
5 4 2
Floor: 303 sq m Land: 662 sq m
Sale Price: $3,250,000 Date: 04/06/2025
Architecturally designed by Warnock Architecture, 303sqm home set on a 662sqm elevated site with panoramic views over Lake Wakatipu and The Remarkables. This home has five bedrooms, four bathrooms, and a double garage across two levels. Offers premium finishes and excellent sun. Includes a self-contained one-bedroom flat with its own kitchen, living, bathroom, balcony, and parking.
Your Competition on the Market
Yours won’t be the only property on the market. This overview of local properties for sale that are in a similar range lets you compare and contrast your property’s benefits against the competition. By identifying and emphasising the features that buyers want we can make your property stand out against your competition, and ensure that your property makes it to the top of buyer’s lists.
18 DUBLIN STREET, QUEENSTOWN HILL
Inferior Comparable Superior
4 3 2
Floor: 221 sq m Land: 672 sq m
Listed: $2,850,000
Date: 20/03/2025
This property is in a prime position in Queenstown and holds a lot of its value in the land.
36A MIDDLETON ROAD, QUEENSTOWN HILL
Inferior Comparable Superior
4 2 2
Floor: 239 sq m Land: 623 sq m
Listed: Deadline Private Treaty
Date: 04/07/2025
This property does not hold Visitors Accommodation Consent. They are seeking low to mid $2,000,000.
Your community is our community
LOCAL INSIGHT
We live here too. We know the neighbourhood, schools, and businesses, and know and understand the people that make up our community.
Our insight into the local market is your advantage - we know what buyers are looking for and how to present your property to genuinely interested buyers.
$1.47M
MEDIAN PRICE JUNE 2025
62
NUMBER OF SALES JUNE 2025
116
AVERAGE DAYS ON THE MARKET JUNE 2025
$1.4M
MEDIAN PRICE JUNE 2024
53
NUMBER OF SALES JUNE 2024
87
AVERAGE DAYS ON THE MARKET JUNE 2024
Selling Your Property
You’ll like the way we work
THE SELLING PROCESS
Once you have partnered with us to sell your home, we will follow a proven path to success.
MARKETING
Your home goes live across print and online channels, open homes and more.
REPORTING YOUR PROGRESS
We keep you informed along the way via reporting of online engagement, buyer feedback and offers.
THE SALE
From negotiating offers to settlement day, we guide you through the whole process.
PREPARING YOUR PROPERTY
We ensure your home is immaculately presented for photography, videography and open homes.
FINALISE SALES STRATEGY
Promotional channels and assets are chosen to achieve unrivalled exposure.
Methods of sale
AUCTION
• Definite timeframe on the sale process so buyers need to take action to secure the property.
• A comprehensive marketing plan is created to support the promotion of your property to the targeted buyer pools.
• Creates a competitive and urgent atmosphere.
• Bidders compete against each other.
• Purchasers at Auction must be in a cash unconditional position to bid. If the hammer falls, the property is sold.
• Provides transparency to purchasers as they can see the competition and where they are at prior to the auction.
• Promotes integrity with equal opportunity for all buyers.
• Vendor has control, can dictate terms and conditions. Vendors set a reserve price that they are happy to sell at.
• Public process for the Vendor, not every property (or Vendor) suits Auction, however the theatre of the Auction event can achieve outstanding results.
• If not sold at Auction you will have good price indications to use in the next phase of your sale. A skilful Auctioneer is essential.
TENDER
• Like Auction, Tender has a definite timeframe on the sale process.
• Retains confidentiality between purchasers and allows the Vendor to deal with the preferred party, should they wish.
• Creates competition in the unknown, and buyers are not limited by what others are prepared to offer. Buyers will pay what they are comfortable with to secure the property.
• Offers may include conditions (e.g. subject to sale/finance/builder’s report) but our aim is for all offers to be unconditional.
• Particularly suits properties that require in‑depth investigation and due diligence.
• Vendor has control, having the ability to work with the Tender(s) of choice or not at all.
• Attracts good enquiry and feedback of value that buyers in the market see. If the property does not sell at Tender, it provides a good indication of accurate pricing for post campaign.
• Offers submitted at close of Tender are live and valid for a period of five days. They cannot be withdrawn by the purchasers.
• If your property does not sell at Tender, revised offers can be submitted after the five day period.
DEADLINE SALE
• Requires parties to register their interest in the property with an offer within the designated time frame.
• Your marketing timeline is important as part of a Deadline Sale.
• Purchasers submit conditional or unconditional offers to the Agent prior to the close of the advertised deadline date and time.
• Allows the market to indicate their perceived value of the property.
• Offers may include conditions (e.g. subject to sale/finance/builder’s report) but our aim for all offers to be unconditional.
• Once the deadline has closed, the Vendor will review all offers received. The Vendor has the right to accept one offer, decline all or choose to negotiate with one or more parties to the exclusion of others.
PRICED
• Properties are advertised with a price.
• Recent market statistics and Agent/Vendor consultation set the price ahead of the marketing.
• This mathod of sale targets buyers within a given price bracket.
• Purchasers prefer to see a fixed price. The further away a purchaser is from a property (out of town) the more confidence they have to travel and view with a fixed price.
• Realistic pricing generally produces a reasonably quick sale.
BY NEGOTIATION
• There is no defined sale date, as this method of sale depends on market interest and the buyers’ appetite for the property.
• No price is required by law, but a price guide is provided by Agents along with market statistics to guide purchasers.
• Can be used post any other campaign while already received offers or interest are being exhausted. For example, after Deadline Sale or Auction date has passed.
The attention your property deserves
MARKETING TAILORED TO YOUR PROPERTY
Together we will follow a proven path to success. At New Zealand Sotheby’s International Realty, we understand that each property and seller is unique, so we offer you an exclusive tailormade strategy. We execute that strategy by combining our considerable experience, innovative technology, and unmatched reach to attract the attention of the most qualified buyers everywhere.
Only with us can you access exclusive marketing channels, exposure to a worldwide audience and the power of the NZSIR client base. We take all of these channels and our local market knowledge to craft a targeted marketing plan specific to your property.
• YOUR PERSONALISED STRATEGY
We would recommend the best way to sell your home is with a Deadline sale with a four-week campaign.
A Deadline sale is a sales method where a property is marketed without a price and buyers submit their best offers by a set date. It’s commonly used in competitive markets like Queenstown to drive urgency and maximise buyer interest.
Key advantages include:
• Encouraging competitive offers through buyer-driven pricing
• Creating urgency with a clear timeframe
• Testing true market value without under-pricing
• Allowing flexibility for the vendor to accept early offers
• Suited for unique or high-quality homes
• Providing useful insights for comparable market analysis
In summary, deadline sales are an effective way to create competition, gauge market demand, and achieve strong outcomes, especially when marketing standout properties.
MARKETING PLAN
78 Middleton Road, Queenstown Hill
E-FLYER TO NZSIR DATABASE
NATIONAL AND INTERNATIONAL WEBSITES
nzsothebysrealty.com; hougarden.com; oneroof.co.nz; sothebysrealty.com
SOCIAL MEDIA DATABASE POSTS
Linkedin, Facebook, Instagram
PROPERTY STYLE MAGAZINE
Complimentary quarter page for new exclusive listings
ARROWTOWN DIGITAL SCREEN
Entrance Screen showcasing exclusive Southern Lakes properties
PROFESSIONAL PHOTOGRAPHY - IMAGEWORKS
Day & Dusk Photos + Matterport (no drone)
REALESTATE.CO.NZ - GOLD PACKAGE
Includes Premium Feature until Sold, Showcase Carousel until Sold, 12 Refreshes & Promoted on Google, Facebook & Instagram until Sold
TRADEME - PLATINUM PACKAGE
6 Month Premium Listing, rotates top of search weekly, appears on property homepages 1x week, appears in nearby suburb searches 2x weeks, global reach on 6 international portals, appears in search carousel & Homes.co.nz, social boost at launch on FB & Insta
ONEROOF - SUPER PACKAGE
Featured until sold, Super feature for 4 weeks, Feature refreshed to the top each week over 4 weeks, Carousel positioned on NZ Herald homepage & Featured on OneRoof Homepage and news section for 1 week
LISTING LOGIC - GOLD PACKAGE
28 day campaign, includes Facebook, Instagram, Google Display, 14 day video campaign & 14 day single image campaign
ONEROOF LAKES PROPERTY PRESS
Full Page Publication - x 2
LIM REPORT
PHOTO SIGNBOARD
JUST LISTED DL FLYER
TOTAL INVESTMENT
Notes:
writing prior to commencement of work.
NZSIR Cost
NZSIR Cost
NZSIR Cost
NZSIR Cost
NZSIR Cost
$1,400.00
$649.00
$1,429.00
$458.85
$575.00
$1,377.70
$298.00
$135.70
$98.90
$6,422.15
Vendor Signature: Date:
The right price gets the best result
PRICING STRATEGY
Experience shows that pricing a property correctly from the start results in the greatest buyer interest at the most favourable price. We have carefully analysed the market using our local expertise to determine the optimal price for your property. We looked at recent sales, overall market activity, buyer behaviour and sentiment, and compared these against other properties on the market. We combined these insights with our experience, and our colleagues’ reflections, to pinpoint a price range that we believe we can successfully target your property sale to.
We estimate that the current market value of 78 Middleton Road is within the range of:
HIGH: $2,500,000
MEDIUM: $2,400,000
LOW: $2,300,000
Prepared by: Sam Skipper and Sarouen Mulvey on 25 July 2025
OUR NZSIR COMMISSION RATE IS 4.00% + GST OF THE SALE PRICE.
A one-off disbursement fee of $650 + GST covers costs related to:
Processing and maintaining your online listings on local and international websites
Subscription charges for property information websites
Title searches
Subscription fees for membership to listing websites
CRM system costs
AML obligations
Image manipulation
Courier, postage, stationery and printing
Sarouen Mulvey
With over 8 years of experience in the real estate industry, Sarouen has built a reputation for integrity, intelligence, and an unwavering commitment to putting clients first. Known for honest advice and a results-driven approach, Sarouen understands that great outcomes start with exceptional communication.
By carefully listening to clients’ needs and maintaining transparency at every step, Sarouen consistently delivers tailored solutions that exceed expectations.
To her, this business is about achieving excellent results but also about understanding it is about the people and the major decisions they have to make, this is where Sarouen is so strong; the pleasure for her is helping people achieve their goals.
Whether buying, selling, or investing, you know Sarouen will guide you with professionalism and a client-focused mindset.
SAROUENMULVEY
+64 27 305 6345
sarouen.mulvey@nzsir.com
Samantha Skipper
Originally from Australia, Sam has called Queenstown home since 2016, embracing the unique lifestyle and community of the Southern Lakes region. Renowned for her refreshingly friendly approach and exceptional client care, Sam has a calming ability to guide clients with grace under pressure. She firmly believes that buying or selling a home should be an exciting and enjoyable experience, and she strives to make every step of the journey seamless and rewarding.
With extensive experience in the Southern Lakes' luxury market, Sam’s knowledge and connections are unparalleled. Her tenure as General Manager of NZSIR Luxury Rental Homes has not only honed her expertise in premium properties but also fostered trusted relationships with homeowners and discerning clients alike.
Sam’s genuine passion for people shines in her work. She is a natural communicator who takes the time to understand her clients’ unique needs, ensuring every detail is attended to and every concern is addressed. Whether you're buying or selling, Sam’s personalised approach guarantees you’ll feel supported and heard every step of the way.
SAMANTHASKIPPER
+64 22 436 3714
samantha.skipper@nzsir.com
Thank you
DISCLAIMER:
This Current Market Appraisal is based on the assumption there is no outstanding Council Requisitions, Consents, Code Compliance Certificates, no defects in Title, no issues in regard to Structural soundness and weather tightness.
Although every care and accuracy has been given to the production of this report, New Zealand Sotheby’s International Realty cannot and does not provide any warranties or assurances of any kind in relation to the accuracy or completeness of the information provided through this report, as information provided in this report is sourced from various third parties and forms a guideline only. New Zealand Sotheby’s International Realty does not accept liability for any losses incurred, either directly or indirectly, by any person arising from or in connection with the supply or use of the whole or any part of this report.
Each office is independently owned and operated. Browns Real Estate Limited (Licensed under REAA 2008) MREINZ.