Barclaycard Arena, Birmingham - Restaurant Brochure 2015

NEW VENUE NEW AUDIENCES NEW EXPERIENCES

NEW RESTAURANT AND BAR OPPORTUNITIES AT THE BARCLAYCARD ARENA BIRMINGHAM

TOTAL 16,500 SQ FT - FOUR NEW OUTLETS LAUNCHED DECEMBER 2014

The VENUE.

ONE OF EUROPE’S

ACTIVE FOR MORE THAN

240

DAYS A YEAR

BUSIEST VENUES

VENUE AUDIENCE OF

one

million PER YEAR

02

Barclaycard Arena Restaurant Space

• A ctive for more than 240 days a year, the Barclaycard Arena, formerly the NIA is one of Europe’s busiest venues.

• F rom ice rinks, to Disney, Michael Bublé to Rihanna, Lady Gaga and Madonna, to elite-grade 60m and 200m running tracks for International athletics and more.

• T he Barclaycard Arena hosts some truly magnificent shows, from comedy to pop, Cirque du Soleil to West End shows, sport to rock.

• T he venue can also do ‘up close and personal’ with the industry’s first flexible rigging deck that allows ultimate flexibility from full capacity shows of 15,000 down to more intimate academy style concerts of 4,000 seats.

• Situated in a prime location in the heart of Birmingham.

• N estled into Birmingham’s regenerated canal side the Barclaycard Arena is easily accessible by rail, car or foot.

• Offering 16,500 sq ft of new restaurant and bar space.

Barclaycard Arena Restaurant Space

03

The

VENUE & the VISION

REDEVELOPMENT WILL CREATE A NEXT GENERATION ENTERTAINMENT ARENA OFFERING AN EXCEPTIONAL CUSTOMER EXPERIENCE

MAXIMISING THE BENEFIT OF THE EXTENSIVE CANALSIDE FRONTAGE WITH EXTERNAL SEATING AND BALCONY

GLASS FRONTED FAÇADE A BRAND NEW AUDIENCE ENTRANCE ENCASED IN GLASS, OVERLOOKING THE CITY’S WATERWAYS TOWARDS BRINDLEYPLACE

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Barclaycard Arena Restaurant Space

£26M

SKY NEEDLES ON TOP OF THE ARENA WILL ADD TO THE SKYLINE OF BIRMINGHAM, LIGHTING UP AT NIGHT, CREATING A DISTINCTIVE CITY LANDMARK

THE REDEVELOPMENT WILL

COMPLETELY TRANSFORM THE ARENA FOR VISITING ARTISTS AND CUSTOMERS

BARCLAYCARD ARE OUR EXCLUSIVE NAMING RIGHTS PARTNER

Barclaycard Arena Restaurant Space

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TECHNOLOGY

IS KEY

AN LED SCREEN WRAPS AROUND PART OF THE BUILDING CREATING A REAL SENSE OF ARRIVAL FOR THE CROWDS AS THEY APPROACH

2,150

A COMBINED TOTAL REDEVELOPED SPACE OF

145,000 sq ft

CAR PARKING SPACES ON SITE

16,500 sq ft CANAL FACING RESTAURANT SPACE

06

Barclaycard Arena Restaurant Space

STANDING CAPACITY FOR THE BARCLAYCARD ARENA WILL INCREASE

TO CIRCA 15,000 AND SEATING CAPACITY

TO 12,500 Barclaycard Arena Restaurant Space

07

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Bristol

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Worcester

The Barclaycard Arena is reached easily by foot from the redeveloped New Street Station, just 15 minutes’ walk away.

Cambridge Northampton

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Sheffield Lincoln

The Barclaycard Arena offers 2,150 car parking spaces on site creating strong natural footfall between the venue and key neighbouring destinations and is firmly knitted into the strong pedestrian connections created by towpath routes linking the Barclaycard Arena to Brindleyplace, the ICC and Symphony Hall, The Mailbox and The Cube and surrounding city centre residential developments.

The venue benefits from an immediate surrounding catchment of office, leisure and residential destinations generating strong trading potential throughout the day and into the evening, with a wide range of audiences from young to old, business to pleasure and family groups.

Manchester

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Liverpool

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The Barclaycard Arena, formerly the NIA is located in the heart of the UK, benefiting from an excellent transport infrastructure which means Londoners can be in Birmingham in around 80 minutes by rail and millions of people North, South, East and West of the city are just a car ride away thanks to the strong motorway network of the M5, M6, M40 and M42.

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WHOLESALE WHOLESALE MARKETS MARKETS

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NEW STREET STATION 10 MINUTE WALK

From the Barclaycard Arena

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Barclaycard Arena Restaurant Space

Exeter

Southampton

Barclaycard Arena Restaurant Space

09

Immediate

CATCHMENT irmingham’s regenerated canalside area has B created a vibrant destination for eating, drinking and dining out in the heart of the city centre. High quality mixed use and lifestyle destinations such as The Mailbox, The Cube and Brindleyplace have firmly positioned the area as prime pitch for restaurants in Birmingham city centre with the redeveloped Barclaycard Arena forming a natural extension to this well established canalside offering.

With the creation of four new restaurant and bar venues this has the critical mass to become a destination in its own right, nestled within one of Europe’s busiest arenas.

STRONG SOURCES OF LUNCHTIME TRADE: In addition to the strong demand generated by the Arena customer base, the Barclaycard Arena’s prime location and strong pedestrian connections linking the venue to neighbouring destinations provides a high volume of footfall and potential lunchtime trade: •

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5 minutes’ walk from Brindleyplace with an office population of over 8,500 and prime occupiers including Royal Bank of Scotland, Deloitte, Lloyds TSB and Deutsche Bank.

Barclaycard Arena Restaurant Space

•

minutes’ walk from the International Convention 5 Centre, one of Europe’s premier conference and meeting venues which welcomes around 300,000 delegates a year to approximately 400 events.

•

minutes’ walk from the Sea Life Centre, one of 3 the Midlands’ leading family visitor attractions open all year round.

BIRMINGHAM’S REGENERATED CANALSIDE AREA HAS CREATED A VIBRANT DESTINATION FOR EATING, DRINKING AND DINING OUT IN THE HEART OF THE CITY CENTRE

ADDITIONAL SOURCES OF FOOTFALL INCLUDE: • Symphony Hall – over 300,000 visitors each year, attending around 380 performances.

•

arge and growing residential population located L within a 10 minute walk of the NIA, including residential developments such as The Mailbox (142 apartments), The Cube (244 apartments), Jupiter (670 apartments) and Symphony Court (143 apartments).

• 6,200 hotel beds and serviced apartments within a 20 minut e walk.

Barclaycard Arena Restaurant Space

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MORE THAN

BARCLAYCARD ARENA

FLOURISHING FAMILIES

In addition to footfall from the surrounding catchment, the benefit of the Barclaycard Arena venue audience is a key part of this unique proposition.

Wealthy Executives

But volume means nothing without quality. This is where the Barclaycard Arena really stands alone for brands and operators. Over 30% of those visiting the venue sit within the lucrative 18-34 age bracket. They predominantly come from attractive CACI ACORN classifications of Flourishing Families, Wealthy Executives, Suburban Families and Affluent Greys.

15% 8% 11%

Suburban Families

Barclaycard Arena

8%

UK

00

28M

PEOPLE LIVE IN 90 MINUTE CATCHMENT 50 MORE THAN

15% 55 - 65

10%

10% 18 -24

23% 45 - 54

25 -34

VISITOR AGE RANGE

ONE OF

EUROPE’S BUSIEST ARENA VENUES

OF TICKET PURCHASES ARE FROM LONDON POSTCODES

20%

35 - 44

Barclaycard Arena Restaurant Space

7.5%

Source: CACI ACORN 2010

32% 12

MORE THAN

13%

Affluent Greys

In fact the Barclaycard Arena seriously over indexes against the UK norm for Flourishing Families and Wealthy Executives which, combined with the quality of footfall attracted to neighbouring Brindleyplace and the ICC, create a prosperous target market with strong spending power.

Whilst Birmingham is home and the Barclaycard Arena is proud of its community roots, the opportunities stretch well beyond the city boundaries. Over 28 million people live within a 90 minute catchment area with 2 out of 3 tickets sold to people from West Midlands. In fact, more than 10% of purchases are from London postcodes demonstrating the reach – so much more than a Birmingham opportunity.

OF VISITORS OF BARCLAYCARD ARENA ARE 18-34

24%

AUDIENCE

With over 15 million people visiting the BarclayCard Arena since opening and just under a million people every year there is volume.

30%

35%

“OVER 30% OF THOSE VISITING THE VENUE SIT WITHIN THE LUCRATIVE 18-34 AGE BRACKET”

750,000

PEOPLE ENGAGE WITH THE BARCLAYCARD ARENA DIGITALLY THROUGH OUR WEBSITE AND SOCIAL MEDIA

Barclaycard Arena Restaurant Space

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RESTAURANT AND BAR OPPORTUNITY

FOUR PRIME UNITS.

THE NATURAL EXTENSION TO BIRMINGHAM’S MOST WELL ESTABLISHED LEISURE AND DINING QUARTER

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Barclaycard Arena Restaurant Space

EXTERNAL BALCONY AND TERRACES WITH VIEWS OVERLOOKING BIRMINGHAM’S REGENERATED CANALSIDE, ADJACENT TO HIGH FOOTFALL ROUTES LINKING THE BARCLAYCARD ARENA, BRINDLEYPLACE AND THE CONVENTION QUARTER Barclaycard Arena Restaurant Space

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THE

First FLOOR

LETTING PLANS

NORTH CAR PARK

NORTH CAR PARK PEDESTRIAN ROUTE FOR KING EDWARD’S ROAD

GROUND FLOOR

AUDIENCE ENTRANCE

PEDESTRIAN ROUTE FOR KING EDWARD’S ROAD

BRIDGE TOWARDS THE ICC AND THE SYMPHONY HALL

UNIT 1 LET

VIP ENTRANCE

UNIT 2

AUDIENCE ENTRANCE

LET

UNIT UNIT 3B 3A LET

SOUTH CAR PARK

UNIT 4

418 SQM

LET

WORCESTER & BIRMINGHAM CANAL

AVAILABLE

Barclaycard Arena Restaurant Space

PUBLIC CIRCULATION ROUTE

UNIT 4

154 SQM

AVAILABLE

BRIDGE TOWARDS BRINDLEY PLACE AND THE SEALIFE CENTRE

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SOUTH CAR PARK

WORCESTER & BIRMINGHAM CANAL

UNIT

FLOOR

SQUARE METRE

SQUARE FOOT

UNIT 4 Internal Area

GROUND

418 Sqm

4,499 Sqft

FIRST FLOOR

154 Sqm

1,658 Sqft

GROUND

35 Sqm

377 Sqft

FIRST FLOOR

79 Sqm

850 Sqft

UNIT 4 External Area

Barclaycard Arena Restaurant Space

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The

UNIT INFORMATION TIMING Access for fit out now.

PLANNING AND LICENSING All necessary planning consents and A3 class use secured, with the potential for A4 class use where appropriate. A 24 hour building Premises License is in place, subject to conditions, and tenants will be required to liaise directly with Birmingham City Council to make individual applications as required.

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Barclaycard Arena Restaurant Space

Tenure

SERVICE CHARGE

New full repairing and insuring leases are available for a term of 15 years, contracted outside the Security of Tenure Provisions of the Landlord & Tenant Act 1954.

A service charge is payable; further information is available on request.

Rent

LEGAL COSTS

Upon application.

Each party is to bear responsibility for its own legal costs incurred in the transaction.

RATES

ENERGY PERFORMANCE

Tenants will be responsible for business rates payable to Birmingham City Council. Units will be assessed for rating purposes following completion of works.

An EPC will be available on completion; PEA available on request.

ALASTAIR ROBERTSON-DUNN:

alastair.robertson-dunn@gva.co.uk 0121 609 8106

GARY BUCKNALL:

gary.bucknall@gva.co.uk 0121 609 8027

The Barclaycard Arena and their agents give notice that these particulars are set out as a general outline only for the guidance of intending lessees and do not constitute, nor constitute part of, an offer or contract; all descriptions, dimensions, references to condition and necessary permission for use in occupation and other details are given without responsibility, and any intending tenants should not rely on them as statements or representations of fact, but must satisfy themselves by inspection or otherwise as to the correctness of each of them. All floor areas and measurements are approximate.

BE PART OF THE LAUNCHED DECEMBER 2014

THE BARCLAYCARD ARENA KING EDWARDS ROAD bIRMINGHAM B1 2AA BARCLAYCARDARENA.CO.UK