NEW VENUE NEW AUDIENCES
NEW EXPERIENCES
NEW RESTAURANT AND BAR OPPORTUNITIES AT THE NIA BIRMINGHAM
TOTAL 16,500 SQ FT - FOUR NEW OUTLETS LAUNCHING AUTUMN 2014
ACTIVE FOR MORE THAN
240
DAYS A YEAR
VENUE AUDIENCE OF
ONE MILLION PER YEAR
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NIA Restaurant Space
The
VENUE. ONE OF EUROPE’S
BUSIEST VENUES
• A ctive for more than 240 days a year, the NIA is one of Europe’s busiest venues. • F rom ice rinks, to Disney, Michael Bublé to Rihanna, Lady Gaga and Madonna, to elite-grade 60m and 200m running tracks for International athletics and more. • T he NIA hosts some truly magnificent shows, from comedy to pop, Cirque du Soleil to West End shows, sport to rock. • T he venue can also do ‘up close and personal’ with the industry’s first flexible rigging deck that allows ultimate flexibility from full capacity shows of 15,000 down to more intimate academy style concerts of 4,000 seats. • Situated in a prime location in the heart of Birmingham. • N estled into Birmingham’s regenerated canal side the NIA is easily accessible by rail, car or foot. • Offering 16,500 sq ft of new restaurant and bar space.
NIA Restaurant Space
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The
VENUE.
£26M
and the
VISION.
REDEVELOPMENT WILL CREATE A NEXT GENERATION ENTERTAINMENT ARENA OFFERING AN EXCEPTIONAL CUSTOMER EXPERIENCE
MAXIMISING THE BENEFIT OF THE EXTENSIVE CANALSIDE FRONTAGE WITH EXTERNAL SEATING AND BALCONY
GLASS FRONTED FAÇADE A BRAND NEW AUDIENCE ENTRANCE ENCASED IN GLASS, OVERLOOKING THE CITY’S WATERWAYS TOWARDS BRINDLEYPLACE
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NIA Restaurant Space
SKY NEEDLES ON TOP OF THE ARENA WILL ADD TO THE SKYLINE OF BIRMINGHAM, LIGHTING UP AT NIGHT, CREATING A DISTINCTIVE CITY LANDMARK
THE REDEVELOPMENT WILL
COMPLETELY TRANSFORM THE ARENA FOR VISITING ARTISTS AND CUSTOMERS
BARCLAYCARD ARE OUR EXCLUSIVE NAMING RIGHTS PARTNER
NIA Restaurant Space
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TECHNOLOGY
IS KEY
AN LED SCREEN WRAPS AROUND PART OF THE BUILDING CREATING A REAL SENSE OF ARRIVAL FOR THE CROWDS AS THEY APPROACH
A COMBINED TOTAL REDEVELOPED SPACE OF
145,000 sq ft
16,500 sq ft CANAL FACING RESTAURANT SPACE
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NIA Restaurant Space
2,150
CAR PARKING SPACES ON SITE
STANDING CAPACITY FOR THE NIA WILL INCREASE
TO CIRCA 15,000 AND SEATING CAPACITY
TO 12,500
NIA Restaurant Space
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ay
The
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LOCATION.
7 45 A
The NIA is located in the heart of the UK, benefiting from an excellent transport infrastructure which means Londoners can be in Birmingham in around 80 minutes by rail and millions of people North, South, East and West of the city are just a car ride away thanks to the strong motorway network of the M5, M6, M40 and M42.
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NIA Restaurant Space
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The venue benefits from an immediate surrounding catchment of office, leisure and residential destinations generating strong trading potential throughout the day and into the evening, with a wide range of audiences from young to old, business to pleasure and family groups.
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The NIA offers 2,150 car parking spaces on site creating strong natural footfall between the venue and key neighbouring destinations and is firmly knitted into the strong pedestrian connections created by towpath routes linking the NIA to Brindleyplace, the ICC and Symphony Hall, The Mailbox and The Cube and surrounding city centre residential developments. The NIA is reached easily by foot from the redeveloped New Street Station, just 15 minutes’ walk away.
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NEW STREET STATION 10 MINUTE WALK FROM THE NIA NIA Restaurant Space
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Immediate
CATCHMENT. B irmingham’s regenerated canalside area has created a vibrant destination for eating, drinking and dining out in the heart of the city centre. High quality mixed use and lifestyle destinations such as The Mailbox, The Cube and Brindleyplace have firmly positioned the area as prime pitch for restaurants in Birmingham city centre with the redeveloped NIA forming a natural extension to this well established canalside offering.
• 5 minutes’ walk from the International Convention Centre, one of Europe’s premier conference and meeting venues which welcomes around 300,000 delegates a year to approximately 400 events.
With the creation of four new restaurant and bar venues this has the critical mass to become a destination in its own right, nestled within one of Europe’s busiest arenas.
ADDITIONAL SOURCES OF FOOTFALL INCLUDE:
STRONG SOURCES OF LUNCHTIME TRADE: In addition to the strong demand generated by the Arena customer base, the NIA’s prime location and strong pedestrian connections linking the venue to neighbouring destinations provides a high volume of footfall and potential lunchtime trade: • 5 minutes’ walk from Brindleyplace with an office population of over 8,500 and prime occupiers including Royal Bank of Scotland, Deloitte, Lloyds TSB and Deutsche Bank. 10
NIA Restaurant Space
• 3 minutes’ walk from the Sea Life Centre, one of the Midlands’ leading family visitor attractions open all year round.
• Symphony Hall – over 300,000 visitors each year, attending around 380 performances. • L arge and growing residential population located within a 10 minute walk of the NIA, including residential developments such as The Mailbox (142 apartments), The Cube (244 apartments), Jupiter (670 apartments) and Symphony Court (143 apartments). • 6,200 hotel beds and serviced apartments within a 20 minute walk.
BIRMINGHAM’S REGENERATED CANALSIDE AREA HAS CREATED A VIBRANT DESTINATION FOR EATING, DRINKING AND DINING OUT IN THE HEART OF THE CITY CENTRE
NIA Restaurant Space
11
The
NIA AUDIENCE. In addition to footfall from the surrounding catchment, the benefit of the NIA venue audience is a key part of this unique proposition. With over 15 million people visiting the NIA since opening and just under a million people every year there is volume. But volume means nothing without quality. This is where the NIA really stands alone for brands and operators. Over 30% of those visiting the venue sit within the lucrative 18-34 age bracket. They predominantly come from attractive CACI ACORN classifications of Flourishing Families, Wealthy Executives, Suburban Families and Affluent Greys. In fact the NIA seriously over indexes against the UK norm for Flourishing Families and Wealthy Executives which, combined with the quality of footfall attracted to neighbouring Brindleyplace and the ICC, create a prosperous target market with strong spending power. Whilst Birmingham is home and the NIA is proud of its community roots, the opportunities stretch well beyond the city boundaries. Over 28 million people live within a 90 minute catchment area with 2 out of 3 tickets sold to people from West Midlands. In fact, more than 10% of purchases are from London postcodes demonstrating the reach – so much more than a Birmingham opportunity.
15% 55-65
10% 18-24
20% 23% 45-54
VISITOR AGE RANGE
32% 35-44
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NIA Restaurant Space
25-34
“OVER 30% OF THOSE VISITING THE VENUE SIT WITHIN THE LUCRATIVE 18-34 AGE BRACKET”
MORE THAN
30% OF VISITORS TO
THE NIA ARE 18-34 MORE THAN
28 M PEOPLE LIVE IN 90
MINUTE CATCHMENT MORE THAN
10% OF TICKET PURCHASES ARE
FROM LONDON POSTCODES
ONE OF
EUROPE’S BUSIEST ARENA VENUES
750 ,000 PEOPLE ENGAGE WITH THE
NIA DIGITALLY THROUGH OUR WEBSITE AND SOCIAL MEDIA NIA Restaurant Space
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Restaurant and bar opportunity
FOUR PRIME UNITS. THE NATURAL EXTENSION TO BIRMINGHAM’S MOST WELL ESTABLISHED LEISURE AND DINING QUARTER 14
NIA Restaurant Space
EXTERNAL BALCONY AND TERRACES WITH VIEWS OVERLOOKING BIRMINGHAM’S REGENERATED CANALSIDE, ADJACENT TO HIGH FOOTFALL ROUTES LINKING THE NIA, BRINDLEYPLACE AND THE CONVENTION QUARTER NIA Restaurant Space
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The
LETTING PLANS.
GROUND FLOOR
NORTH CAR PARK PEDESTRIAN ROUTE FOR KING EDWARD’S ROAD
AUDIENCE ENTRANCE
FIRST FLOOR
BRIDGE TOWARDS THE ICC AND THE SYMPHONY HALL
UNIT 1
307 SQM
UNIT 2
246 SQM
UNIT 3
403 SQM
SOUTH CAR PARK
UNIT 4
WORCESTER & BIRMINGHAM CANAL
418 SQM
BRIDGE TOWARDS BRINDLEY PLACE AND THE SEALIFE CENTRE
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NIA Restaurant Space
SOUTH CAR PARK
INTERNAL AREA UNIT
FLOOR
NORTH CAR PARK PEDESTRIAN ROUTE FOR KING EDWARD’S ROAD
SQUARE METRE
SQUARE FOOT
UNIT 1
GROUND
307 Sqm
3,305 Sqft
UNIT 2
GROUND
246 Sqm
2,648 Sqft
UNIT 3
GROUND
403 Sqm
4,338 Sqft
GROUND
418 Sqm
4,499 Sqft
FIRST FLOOR
154 Sqm
1,658 Sqft
UNIT 4
EXTERNAL AREA UNIT
VIP ENTRANCE AUDIENCE ENTRANCE
PUBLIC CIRCULATION ROUTE
FLOOR SQUARE METRE
SQUARE FOOT
UNIT 1
GROUND
30 Sqm
323 Sqft
UNIT 2
GROUND
30 Sqm
323 Sqft
UNIT 3
GROUND
35 Sqm
377 Sqft
GROUND
35 Sqm
377 Sqft
FIRST FLOOR
79 Sqm
850 Sqft
UNIT 4
UNIT 4
154 SQM
WORCESTER & BIRMINGHAM CANAL
NIA Restaurant Space
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The
UNIT INFORMATION. TIMING
TENURE
SERVICE CHARGE
Access for fit out from late Summer 2014 for opening in Autumn 2014.
New full repairing and insuring leases are available for a term of 15 years, contracted outside the Security of Tenure Provisions of the Landlord & Tenant Act 1954.
A service charge is payable; further information is available on request.
LEGAL COSTS
RENT
Each party is to bear responsibility for its own legal costs incurred in the transaction.
PLANNING AND LICENSING All necessary planning consents and A3 class use secured, with the potential for A4 class use where appropriate. A 24 hour building Premises License is in place, subject to conditions, and tenants will be required to liaise directly with Birmingham City Council to make individual applications as required.
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NIA Restaurant Space
Upon application.
RATES Tenants will be responsible for business rates payable to Birmingham City Council. Units will be assessed for rating purposes following completion of works.
ENERGY PERFORMANCE An EPC will be available on completion; PEA available on request.
ALASTAIR ROBERTSON-DUNN: alastair.robertson-dunn@gva.co.uk 0121 609 8106
GARY BUCKNALL: gary.bucknall@gva.co.uk 0121 609 8027
The NIA and their agents give notice that these particulars are set out as a general outline only for the guidance of intending lessees and do not constitute, nor constitute part of, an offer or contract; all descriptions, dimensions, references to condition and necessary permission for use in occupation and other details are given without responsibility, and any intending tenants should not rely on them as statements or representations of fact, but must satisfy themselves by inspection or otherwise as to the correctness of each of them. All floor areas and measurements are approximate.
BE PART OF
THE FUTURE LAUNCHING AUTUMN 2014...
THE NIA KING EDWARDS ROAD BIRMINGHAM B1 2AA FUTURE.THENIA.CO.UK