Portfolio - Noor Murteza

Cane Rush Application Locative Media and iBeacons DESCRIPTION

Designed spaces immerse people in an experience that reflects collective history, culture, and values. Using locative media, and in particular, beacons, allows for the curation of an experience that is site-specific within a public space. These themes are presented in Cane Rush, a project which explores and shares a hidden narrative on The Ohio State University’s campus. All decisions in this project were strongly influenced by considering the user experience and by the understanding that the user is a stakeholder in our design activities.

Collaboration was also a feature of the project. ‘Cane Rush App’ was a partnership with Madison Sabatelli.

CODING FOR iBEACON | EDDYSTONE BEACONS

VIDEO OF APP RUN THROUGH

https://youtu.be/vby-lGcx-V4

Project Presented at ZipScene Conference in Hungary (2019)

IDEATION: Possible Project Paths

Noor Danielle Murteza

Pan’AR’ama

Speculative Design

DESCRIPTION

AR WINDOW INTERFACE DESIGN

Pan’AR’ama is a speculative design fiction project that is expressed in a designed window that allows users to overlay information on their surroundings. The project incorporates the design research of a team of graduate students at OSU. This incorporation of design directions was an exercise in collaboration.

Pan’AR’ama utilizes th technology of augmented reality and projection mapping. A design for the portable window device was suggested. A strong emphasis was placed on the engagement of the window within the space, through an understanding of the space’s actors, artifacts, and atmosphere.

CONVERGING RESEARCH AREAS

IN-SPACE ENGAGEMENT MAP

Noor Danielle Murteza

Position Paper

Methodology : Ecological Validity EXCERPTS

“

This position paper will begin by establishing

“

Ecological Validity is defined in psychology as “a

the contribution of social science to Design’s

measure of how test performance predicts behaviors in

research and practice. The paper will then move on

real-world settings. Although test designs and findings in

to summarize the opinion of Nalina Moses that

studies characterized by low ecological validity cannot be

questions the value and limits of social science

generalized to real-life situations, those characterized by

approaches in design by citing ecological validity as a

high ecological validity can be.” (Ecological Validity, 2019)

serious concern in research. After comparing field testing and laboratory-based testing in relation to

The concept of ecological validity puts real-world

design research, the value of ecological validity to

conditions at the center of research investigations,

Design will be demonstrated. Finally, the theme of

whether it be investigations of color-emotion relationships

ecological validity in social science approaches will

or nature-restoration relationships. This centrality puts

be connected to my own research into the design of

this approach at odds with laboratory-setting experiments

built spaces and perceptions of visual complexity. ”

that values internal validity. Internal validity is a measure of internal consistency of the experiment. This is achieved

Social Science

through the control of variables and other extraneous factors that could impact results; it does not concern

Methodology

Theories

itself with real-world conditions but tries to minimize them in order to remove ‘noise' from the data (Winkler & Murphy, 1973). ”

Design Research

Design Making Ac�vi�es

(Front-end)

(Applica�ons)

Ecological Validity. (2019, March 22). Retrieved from Britannica: https://www.britannica.com/science/ecological-validity Winkler, R., & Murphy, A. (1973). Experiments in the Laboratory and Real World.

Organizational Behavior and Human Performance, 10, 252–270.

Noor Danielle Murteza

Fractal Light Patterns

Dynamism of Fractal Light Patterns

DESCRIPTION

STILLS FROM THE FINAL INSTALLATION

This project was a time-based narrative of a light memory. A short kaleidoscope animation of a fractal Ottoman window-sill foundation was played on an LCD monitor. The monitor was hen covered by a perforated cardboard screen. The screen was patterned with an adapted Sierpinski's pyramid fractal pattern.

The resulting effect is a mesmerizing light show that obstruction of light rays in interesting patterns. It is exhibited within a dark room. I was able to explore fractal patterns through the lens of dynamism.

ADAPTED FRACTAL DESIGN

Noor Danielle Murteza

Designer Fractals

Building a Designer Fractals Category DEVELOPED LIST OF FRACTAL CHARACTERISTICS

1.

2.

3.

4.

5.

6.

7.

OTHER DESIGNER FRACTALS

Fine structure, a cascade of detail Irregular, hard to describe with Euclidean geometry Self-similar, exact or statistical (mathematical or natural) Fractals can be described in a very simple way, recursion, translation, etc.

Intentionally applied Scaled iteration 3 Time nested iteration

Falconer, K. (2003). Fractal Geometry. Hoboken, NJ: John Wiley & Sons Inc. Retrieved from www2.imperial.ac.uk/~jswlamb/M345PA46/F03 chap 1-4.pdf Joye, Y. (2007). Fractal architecture could be good for you. Nexus Network Journal, 9(2), 311–320. https://doi.org/10.1007/s00004-007-0045-y

ADAPTED DESIGNER FRACTALS

Noor Danielle Murteza