PODCASTS ARE HEATING UP Part 2
A look at how NC REALTORS® are utilizing this media platform to take their business to the next level.
BY ALIYAH ROSS
CONTENT MARKETING COORDINATOR
In 2018, the number of podcast downloads crossed 2.6 billion globally. There is no doubt podcasts are growing in popularity. In our November 2018 issue, we highlighted the resurgence of podcasts and how to get started producing your own. This month we shed light on REALTORS® right here in North Carolina who are using this medium to take their business to the next level. We talked to two NC REALTORS® and one local association to discover how they started their podcast journey and the benefits they have experienced since. To learn more about the benefits of podcasts, how to use them to build relationships and basic tips and tools to create your own, refer to Podcasts are Heating Up, Part 1 in the November 2018 issue of Insight. 24 INSIGHT • May 2019
Beer and Real Estate With managing a real estate business and personal life, it’s hard work to produce a podcast on a consistent schedule. But, REALTORS® and friends Bryan Colquitt and Ryan Wall have found a way to make it work. They are the hosts of the podcast Beer & Real Estate, inspired by their two favorite things: beer and real estate. The quirky title helped Colquitt and Wall cultivate a sense of personability with their clients. “It creates a different dynamic in a client relationship when they realize that you are like them and enjoy the same things they do. You become a person to them as opposed to just another licensed agent,” says Wall. The duo launched Beer & Real Estate in early 2019 on YouTube, but quickly realized that venturing into the podcast arena would cater to an on-the-go REALTOR® audience. Because of that change, they have not only seen positive impacts on their business, but also on the connections they formed with others in the industry. Subscribers to the Beer & Real Estate podcast can expect Colquitt and Wall to cover topics from Inman headlines to situations all REALTORS® experience every day. They interview real estate industry leaders, international real estate coaches and agents that are making waves in the industry. Of course, don’t forget about the beer. In each episode, they also feature a North Carolina brewery and enjoy sipping on a draft of choice as they talk business.
